i Scanned from the collections of The Library of Congress Packard Campus for Audio Visual Conservation www.loc.gov/avconservation Motion Picture and Television Reading Room www.loc.gov/rr/mopic Recorded Sound Reference Center www.loc.gov/rr/record I JANUARY 4, 1960 THIRTY-FIVE CENTS BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Forecast for the 60's: tv advertising income to double Page 23 How television's creative talent views the scandal news Page 42 The shape of Hollywood's labor problems in the new year Page 54 Quarterly report: all the tv network shows and sponsors Page 74 This is the spot for a commercial Radio Division d ward ' Petry & " Co., Inc. The Original Station Representative She may be tossing the salad, but she's catching your message! Such receptivity means only one thing: she'll buy a lot of what you sell when you sell her via Spot Radio on these great stations. KOB Albuquerque WSB Atlanta WGR Buffalo WGN Chicago WFAA . . Dallas— Ft. Worth WKMH Detroit KPRC Houston KARK Little Rock WINZ Miami WISH Milwaukee KSTP . Minneapolis— St. Paul WTAR Norfolk KFAB Omaha WIP PI Iphia KPGJ Portland WJAR Providence W8NI Richmond KCRA Sacramento WOAI San An! . ;,- KPMB San Diego K08Y ...... San Francisco KMA Shenandoah KP' So'" ina WfiTO ... T , .!:• , ido KVO:' Tulsa HICAGO- ATLANTA • BOSTON • DALLAS • OETROIT-LOS ANGELES • SAN FRANCISCO • ST. LOUIS Like the immortal riders themselves, one PONY EXPRESS episode picks up where the last one left off. Running skirmishes with Indians, bushwhackers, and the forces of nature over a 1,966 -mile trail provide compelling action for scene after scene, episode after episode. The gripping dramas of PONY EXPRESS nave no need ^or contrived situations. Their springboard for action and reality is indelibly inscribed in the history of the West. NBC Television Films, A Division of CNP California National Productions, Inc. □ A to Houston ... is the growth that has been experienced over the last dozen years which makes it the most remarkable metropolitan area in America. Billions in building and population surge weii past the two million mark attest to the past and present vitality — the future economic opportunity. Vital to Houston too is KTRK-TV, keeping pace with this growth as it offers ever-increasing quality of television service. KTRK-TV The Chronicle Station BOX 12, HOUSTON 1. TEXAS-ABC BASIC • HOUSTON CONSOLIDATED TELEVISION CO. • NATIONAL REPRESENTATIVES: GEO. P. HOLLINGBERY CO., 500 FIFTH AVENUE 36, N. Y. . GENERAL MANAGER, WILLARD E. WALBRIDGE; COMMERCIAL MANAGER, BILL BENNETT Representative: The MEEKER Company, Inc. New York • Chicago • Los Angeles • San Francisco 4 BROADCASTING, January 4, 1960 CLOSED CIRCUIT* Program control • Look for introduc- tion of legislation to give both FCC and Federal Trade Commission more power to deal with radio and television programming — particularly rigged per- formances and tasteless advertising. Proposals will flow from Dept. of Justice study of broadcast laws and regulation. Report on study, ordered last October by President Eisenhower, was to be in President's hands over last weekend. Speculation that Congress will be asked to clarify FCC and FTC authority began when Mr. Eisenhower remarked on quiz rigging at time of House Over- sight Subcommittee hearings. Quiz rig- ging, said President, was "a terrible thing to do to the American public," but he added that Justice Dept. study would not lead to executive action because that would constitute censorship. Protection racket • There's increasing concern about product-protection poli- cies, local and spot vs. network. It stems from heavy run of co-, alternate- and multiple-sponsorships on networks and cross-plugging by multi-brand ad- vertisers. Station operators say that while they can avoid putting toothpaste spot adjacent to network show that's sponsored by another toothpaste, for example, it's something else again to protect, locally, some other product that may be cross-plugged on tooth- paste program. They feel whole area of protection policies ought to be re- appraised— which undoubtedly would rile big advertisers and agencies. Net- work authorities agree it's complicated problem which gives them no end of trouble too, even though policies now bear little resemblance to strict ones demanded by advertisers in tv's earlier days. Says one, charged with keeping track of such things: "My idea of Utopia is no protection at all. Station operators brooding over pro- tection problems hate to think how much worse they might be if networks should install some form of spot-carrier sub- stitute for program sponsorships, as ABC-TV and CBS-TV are toying with idea of doing at least on limited basis. Opponents of spot-carrier concept also see other problems. For instance: if commercials were rotated throughout block of several programs, wouldn't block clearance by affiliates be required? And wouldn't that require changes in FCC's rules? Regional roundup • At call of Payson Hall, director of radio-tv properties of Meredith Broadcasting, group of well- known broadcasters identified with re- gional radio stations meets in Wash- ington, Wednesday (Jan. 6) to protect their facilities from demands of day- timers for increased operating hours which, if authorized, would degrade class II and class III stations service. Daytimers, after losing out at FCC, have carried to Congress their demands for 6 a.m. to 6 p.m. operation without directional antenna protection. Washington meeting will include Andrew G. Haley, Meredith counsel; Lee B. Wailes, Storer Broadcasting Co.; Clair McCollough, Steinman stations; James G. Rogers, KFSD San Diego; Hoyt B. Wooten, WREC Memphis, and George Comte, WTMJ Milwaukee, among others. Immediate effort will be to thwart opposition of Daytime Broad- casters Assn. to ratification of NARBA treaty governing allocation of am chan- nels among North American nations. Senate Foreign Relations Subcommittee is expected to act early in new session. FCC and State Dept. have urged ratifica- tion if chaos is to be avoided in broad- cast band. Clear Channel Broadcasting Service, organized some 30 years ago, was created to protect I-A channels against encroachment. Counsel and council • Pre-hearing planning as NAB gets ready for FCC's programming inquiry may include meet- ing of association's special constitu- tional lawyer, Whitney North Seymour, and members of its 12-man task force. Original plans had called for task force session Dec. 28 but this was moved to tentative date of Jan. 1 1 after Com- mission moved NAB appearance from week of Jan. 4 to Jan. 25. Three-week delay provides badly needed time to develop industry's case in FCC's reg- ulatory inquiry. FCC's programming hearings will wind up in late January with testimony of networks and NAB. Among new wit- nesses, it's learned, will be producer Robert Montgomery and commentator Lowell Thomas, as well as W . Theodore Pierson, Washington attorney, who will testify at behest of number of broad- cast clients of Pierson, Ball & Dowd. Last details • Wonder what happened to major swap involving NBC and RKO General Teleradio (Closed Circuit, Dec. 21)? It's on and is only awaiting completion of paper work and tieing up of loose ends. Under trans- action, Tom O'Neil's Teleradio would acquire NBC's WRCV-AM-FM-TV Philadelphia in tax-free exchange for WN AC-AM-FM -TV Boston and, in related transaction, would purchase (for estimated $11-12 million) NBC's WRC-AM-FM-TV Washington. Mean- while NBC is negotiating for acquisition of San Francisco outlet (either ch. 4 K RON-TV, its present affiliate owned by Chronicle, or ch. 2 KTVU [TV], in- dependent owned by Pabst-Ingrim- Pauley group). Teleradio has received several offers for its WGMS-AM-FM Washington which would have to be sold under duopoly rule if WRC proper- ties are acquired. McGavren Tv • Daren F. McGavren Co.. fast-growing rep firm whose principal business has been in radio, will set up separate tv arm (McGavren Tv) early this year. Radio list has been restricted to 30 stations; tv will be pegged at 25, principally in ""major middle" markets. Three stations al- ready are in line to be represented by new firm. Lee's year of decision • Term of one member of FCC expires each year, and in 1960 Comr. Robert E. Lee, Repub- lican of Illinois, will be at bat. He*s avid candidate to succeed himself for new seven-year term beginning July 1. He is FCC's most peripatetic member, travelling throughout country on Conelrad, radio alerting system, as defense commissioner. On FCC since Oct. 6, 1953, he previously had been on professional staff of House Appro- priations committee, and with FBI. Because 1960 is election year, and because of turmoil surrounding broad- casting, more than usual attention focuses on upcoming vacancy. Assum- ing Republican Lee's nomination by President Eisenhower, there still would be hurdle of confirmation by Demo- cratic-controlled Senate. In past, Senate has seldom rushed to confirm nominee of opposition party where political balance is involved. Law allows not more than four of seven members of same party on FCC. Thus, there's prospect that Senate might simply sit on Lee nomination until summer recess for political conventions. Then November elections would govern. If Republicans win presidency, Lee confirmation would be likely. But if Democrats win, new appointment would be made by Incom- ing president. Published every Monday, 53rd issue (Yearbook Number) published in September by Broadcasting Publications inc., 1735 DeSales St.. N. W., Washington 6, D. C. Second-class postage paid at Washington, D. C. OVER 3,000 FEATURE FILM TITLES @ MORE THAN ALL OTHER STATIONS COMBINED MGM RKO 20th CENTURY FOX ARTISTS PARAMOUNT UNITED ARTISTS WEEK IN BRIEF Mr. Belding Where are our leaders? • With the chips down in ad- vertising's survival battle with its critics, where are the leaders who will act positively, constructively — now, to turn the tide? Trade associations are "fence walkers." So are agencies. But Don Belding, former board chair- man, Foote, Cone & Belding, has his eye on some promising prospects for the vital leader roles. He names them in this week's Monday Memo. Page 21. Tv's doubling dollars • Next decade will see television revenues rise from $1.51 billion to $3 billion range, J.H. Whitney & Co. predicts in a 10-year forecast which also sees a healthy profit picture along with heavier program investments and higher rates with continuing favorable cost-per-thousand. Exclusive story page 23. All-around booming economy is forecast by McCann-Erickson in another long-range look ahead. Page 23. Tv revenues in '60: up 10% • TvB's Pete Cash forecasts a near $1.7 billion year in 1960, network up 8%, spot 12% and local 15%. Page 26. FTC moves again against payola • Federal Trade Commission files complaints against 11 more record makers and distributors; charges payola made to unidentified disc jockeys. Page 38. A tv writer sizes up his craft • Rod Serling, whose own show, The Twilight Zone, is one of this season's new hits, speaks out on sponsor interference, ratings and on the rewards he finds in tv. Page 42. Early spurt in NBC-TV billings • Network in October had $22.8 million in gross time charges, the total coming closer to rival CBS-TV's gross bill- ing pace. Page 44. More relief needed • Democratic and Republican spokesmen agree that broadcasters should be given protection from equal time demands by splinter party candidates but can come up with no suggested solutions. Page 48. Hollywood union talks • New year starts quietly but series of nego- tiations during 1960 will cover broad range of broadcast and theatrical operations. Unions will seek share of income from sales of post- 1948 films to television. Page 54. 1959: RCA's banner year • Sales for 1959 reach record high of $1,365 million and profits after taxes rise by 29% over 1958 to about $40 million. Virtually all of RCA's major operating units show increases in business. Page 59. How the tv network shows line up • Quarterly service of Broadcast- ing gives complete listing of all television network programs, sponsors with agencies, times and other information. Page 74. DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 28 BUSINESS BRIEFLY 30 CHANGING HANDS 46 CLOSED CIRCUIT 5 COLORCASTING 58 DATEBOOK 14 EDITORIAL PAGE 90 EQUIPMENT & ENGINEERING 59 FANFARE 73 FATES & FORTUNES 64 FOR THE RECORD 78 GOVERNMENT 34 INTERNATIONAL 72 LEAD STORY 23 THE MEDIA 44 MONDAY MEMO 21 OPEN MIKE . 17 OUR RESPECTS 89 PROGRAMMING 54 WEEK'S HEADLINERS 10 m * (VOL. 58, NO. 1) JAN. 4, 1960 LANSING MARKET IS MOVING UP Take a look nt the latest Hooper (J-F, 1959) TIME WILS STATION B Mon-Fri 7:00 am 12:00 noon 57.0 26.5 Mon-Fri 12:00 noon 6:00 pm 66.2 16.3 i jjc Michigan's capital city market now boasts • 91,960 households • $366,285,000 retail sales • $580,989,000 spendable income Represented by VENAR0, RINT0UL & ItdOHHtLl, Sfit. WUS is associated with NBC • CHAN studio; in > a Jaekson — BifJi b2° and BROADCASTING, January 4, 1960 PROFILE OF A MARKET Raleigh - Durham WTX/D. Channel 11 CBS-TV a t 1 for Raleigh- Durham transmitting from its 1500 ft. tower North Carolina's tallest man -made structure WTVD is THE DOMINANT STATION IN THE RALEIGH-DURHAM MARKET ASK YOUR RETRY MAN WTEN Albany 10 Raleigh -Durham 11 WPRO-TV Providence 12 CBS AFFILIATES CAPITAL CITIES BROADCASTING AT DEADLINE LATE NEWSBREAKS ON THIS PAGE AND NEXT • DETAILED COVERAGE OF THE WEEK BEGINS ON PAGE 23 Proxmire, Doerfer argue FCC issues Time has come for "substantial, drastic, revision" of FCC, Sen. William Proxmire (D-Wis.) told Dec. 30 panel discussion on FCC's role in broadcast- ing, hosted by Speech Assn. of Ameri- ca (earlier story, page 48). Legisla- tion is being readied, he said. Defend- ing Commission on same panel were FCC Chairman John C. Doerfer and Rep. William Avery (R-Kan.). Rep. Avery said that whenever faults are discovered in any industry, scape- goat is necessary and FCC was handy target. Commission critics lose sight of fact Congress is primarily responsible and therefore must share blame, he said. He advocated giving infant tele- vision chance to grow up and it will cure own ills. Sen. Proxmire charged FCC does not properly fulfill its role in seeing that stations operate in public interest and that not much is being done by industry to improve current program- ming except on temporary basis. Lean- ing heavily on Blue Book, Wisconsin Democrat and outspoken FCC critic in past, maintained FCC has clear legisla- tive obligation to require more educa- tional and cultural shows in prime time. Answering question posed by Prof. David Mackey, Boston U., Sen. Prox- mire said he has been drafting FCC ripper bill for two years. Whole FCC idea of regulation has worked out poorly, he charged, and cited news- paper article quoting attorneys as "strong damnation" of Commission. Doerfer Reply • Comr. Doerfer countered that complaints are mostly in minds of losing applicants who are afraid to stand up and be counted. He said there are extensive arguments for both sides on question of programming control. He cited legislative history of Communications Act, its no censorship clause and court decisions as forbidding FCC to consider station programming except in contested cases. Chairman Doerfer said it is impos- sible to define educational and cultural shows, citing several network produc- tions generally termed entertainment. Competitive system is only practical way for broadcasting to operate, he said, and warned that Congress must not use licensing procedure as lever to regulate programming. Mr. Mackey pointed out that year Memo to critics: Egghead critics of television programming please note: Sun- day afternoon television, which traditionally hasn't been able to attract much audience with so- called intellectual fare, got one of its biggest audience boosts in memory in New York weekend ago — thanks to football. Nielsen Instantaneous Audimeter ratings for Baltimore Colts-New York Giants professional championship game showed ( 1 ) homes using television in New York market rose 60% above preceding Sun- day; (2) average rating of station carrying game (WRCA-TV) was almost five times that of preced- ing week (27.1 vs. 5.7); (3) game's average share of audience was phenomenal 61%; and (4) as many homes watched this game as normally watch all seven New York stations during this period. after year Congress covers same ground in criticism of FCC and broadcasting yet has never provided Commission with necessary guidelines to cure alleged ills. Prof. Walter B. Emery of Michigan State U. and formerly on FCC staff re- lated history of congressional investiga- tions of FCC. He said in Commission's first seven years, 1 1 separate resolutions were introduced calling for investiga- tions of agency — all because Communi- cations Act is ambiguous. Payola data to FCC Information unearthed by Federal Trade Commission in its investigation of payola is being turned over to FCC, FTC Chairman Earl W. Kintner said Dec. 30. Mr. Kintner declined comment on report FTC was preparing 50-100 complaints against record makers and distributors involving payments to disc jockeys to play record on air. "Liaison" with FTC was acknowledged by FCC Chairman John C. Doerfer, but, Mr. Doerfer added, FCC cannot move against individual disc jockeys; rather its interest, he said, is in any station owner who "condoned" payola. FCC last month asked all radio and tv sta- tions to report on payola practices. Deadline for question on procedures and methods of control is today; on question whether or not any matters have been broadcast for which station or any employes received "service, money ... or other valuable consid- eration," Feb. 5. Cone ad criticism answered by AFA Voluntary efforts to curb elements of dishonesty in advertising are taking ef- fect contrary to impression left by Fair- fax Cone of Foote, Cone & Belding. In reply to Mr. Cone's staff memorandum released earlier (At Deadline, Dec. 28, 1959), Advertising Federation of Ameri- ca has gone on record with offering of support for self-imposed advertising code. Mr. Cone's memorandum contained caustic references to AFA and other advertising associations. FC&B's execu- tive committee chairman scolded adver- tisers, agencies and media for failure to clean up advertising. He scored AFA, for example, for traditionally behaving toward advertising "like cucumber growers during National Pickle Week" and urged AFA to take "a more thoughtful approach." C. James Proud, AFA's president and general manager, welcomed Mr. Cone's challenge to do "better job" because "this is tacit acknowledgement from an advertising statesman that the problem of voluntary enforcement of ethical ad- vertising can best be solved through or- ganized advertising." Alternative would be government action, he declared. He agreed with Mr. Cone that many advertising ills stem from "misdeeds and the shortcomings of its practi- tioners." He said AFA in its lifetime has fought to correct these "evils." Not Widespread • AFA, he said, dis- agreed with Mr. Cone's implication that dishonesty in advertising exists in large measure and hasn't diminished. Said Mr. Proud: AFA has observed that events of past few weeks have had "a tendency to sweat a bit of the deceit and puffery out of some claims" and that as a result "most advertisers are taking a long second look at their ad- vertising copy." Though he admitted AFA's crusade for truth and good taste in advertising has been "something less than a com- plete success," Mr. Proud declared that AFA won't "apologize" for continuing Continues on page 10 —i—iiiiiiiiiiiMiiii'ii i 'Hi ..--yS^mm BROADCASTING, January 4, 1960 9 AT DEADLINE to espouse the crusade. He held that it has led to advertising being "far cleaner today." Mr. Proud proposed "united, co- operative action" by advertisers by exercising original censorship control over advertising, agencies by using honest judgment in good taste and truthfulness before copy is submitted to client, by media in reviewing ad copy before acceptance and by ad asso- ciations by insisting upon strict dis- cipline among their members. Fox owned stock, Skiatron head says Hearing on alleged misrepresentation in registration of Skiatron Electronics & Television Corp. stock offering with Securities & Exchange Commission (At Deadline, Dec. 21, 1959) has been postponed to Jan. 13. Hearing had been scheduled for Dec. 30, 1959. Meanwhile, Arthur Levey, Skiatron president, issued statement denying SEC report that 206,000 shares of com- pany stock had been loaned to Matthew M. Fox. Shares were his "own" per- sonal holdings, Mr. Levey said. Mr. Fox holds license to promote Skiatron's pay-tv "Subscriber-Vision" under name Skiatron of America. Mr. Levey also stated Skiatron had not paid out $1.5 million in interest charges on funds borrowed for develop- ment of Subscriber-Vision toll tv, as charged by SEC. Trading Suspended • SEC three weeks ago suspended trading in Skia- tron stock. Agency's move was based, it said, on alleged false information in registration filed for public sale of 172,242 shares by company officials, primarily Mr. Fox. SEC said Mr. Fox was to sell 125,000 shares, obtained in 1956 through warrants, but that some had been sold before registration was filed with agency and others sold even after registration but before SEC had cleared documents. According to SEC, Mr. Fox gave his shares as collateral on 3% per month loan from Judson Commercial Corp. When he defaulted interest payments, SEC explained, Judson sold some of these securities. Skiatron also failed to reveal, SEC charged, that Skiatron of America has deficit of $3,297,459. Skiatron has 1,329,559 shares out- standing. It is traded on American Stock Exchange and over counter. Walton buys WMFS Station sale, announced Dec. 30, 1959, pending FCC approval: • WMFS Chattanooga, Tenn.: Sold by B. F. J. Timm to Leon S. Walton, president, National Radio Representa- tives, Atlanta, Ga., for more than $180,000. Mr. Walton also owns KOPY Alice, Tex., and recently ac- quired KJET Beaumont, Tex. Both WMFS and KJET specialize in Negro programming. WMFS is 1 kw day- timer on 1260 kc. CBS Chicago changes CBS Chicago expected today (Mon- day) to announce expanded news and public affairs operations for CBS- owned WBBM-AM-TV these. CBS Cen- tral Division will split news operation between radio and tv with William Garry, now WBBM-AM-TV news di- rector, assuming duties for tv only. Other appointments: Ben Larson, news- caster, to WBBM news chief; Hugh Hill, to WBBM special events director, and Gerald Popper, formerly with BBDO and MBS, to sales promotion manager, WBBM. Ampex thermoplastics On heels of General Electric preview report of new GE thermoplastic record- ing development (early story page 59), Ampex Corp., major electronic video tape recorder firm, announced it "has had under study for several years the process of recording light, sound and coded impulses on thermoplastic film by means of an electron beam." Ampex President George I. Long Jr. said if and when processes become practical, they will be adjunct to present systems, not replacement. WEEK'S HEADLINERS Louis Dorfsman, appointed vp in charge of CBS Radio's advertising and promo- tion last October, made creative director, sales promotion and advertising, CBS- TV. At CBS Radio, Mr. Dorfsman had succeeded to post held by Louis Haus- man prior to latter's appointment as di- rector of Television Information Office (At Deadline, Oct. 5, 1959). Mr. Dorfsman, whose award-winning graphic Radio's advertising and promotion have been exhibited in this country and abroad, joined CBS in 1946 as staff designer. When radio and tv operations were separated in 1951, Mr. Dorfsman became art director of ad- vertising and sales promotion, CBS Radio, and subsequent- ly co-director of sales promotion and advertising and then director of art, advertising and promotion. He succeeds to post held by late Bill Golden, who died Oct. 23, 1959. Ernest Lee Jahncke Jr., former vp and assistant to presi- dent, Edward Petry & Co., station representative, named Mr. Dorfsman designs in CBS director, standards, NBC. Network also is expected to appoint director, practices, as well, both executives working within NBC's department of standards and practice set up early in December 1959 to police programming and adver- tising over its facilities. James A. Stabile is vp in charge of department. Before he was associated with Petry, Mr. Jahncke was vp and assistant to president at ABC (1952-57). He was vp in charge of ABC Radio 1950-52 and held sev- eral positions earlier with ABC station relations becoming vp of department in 1949. Mrs. Frances Corey, vp in charge of Los Angeles office of Grey Adv., joins Catalina Inc., that city, as vp in charge of advertising, sales promotion, public rela- tions and fashion coordination. Mrs. Corey, who previously was executive vp in charge of advertising for R.H. Macy's of New York, succeeds L.J. Globus who leaves Catalina to open his own adver- tising agency, L.J. Globus & Assoc. Mrs. Corey ■ IFOR OTHER NEWS OF PEOPLE SEE FATES & FORTUNES 10 BROADCASTING, January 4, I960 5^ Five full lA hours of local public serv- ice programming each week. While serving a single station market, WTHI-TV fulfills its public service responsibilities in a way that has gained for it the appreciation and support of its entire viewing area ... a circumstance that must be reflected in audience response to advertising carried. WTHI-TV CHANNEL 10 • CBS-ABC TERRE HAUTE INDIANA Represented Nationally by Boiling Co. BROADCASTING, January 4, 1960 Diamond Thieves Forged Currencies Firebug Extortion Protection Rackets Insurance Frauds Crime Lords Securities Swindle Raging Epidemics SUSPENSE ACTION STORIES ABOUT INTERPOL- THE JET- AGE POLICE AGENCY- THE SCOURGE OF THE INTERNATIONAL UNDERWORLD CALLING" starring CHARLES KORVIN as Chief Inspector Duval Only The Rank Organisation Limited (of J. ARTHUR RANK fame) with established world-wide facilities could produce this absorbing television series in association with The Jack Wrather Organization for I T C. INDEPENDENT TELEVISION CORPORATION 488 Madison Avenue • New York 22 • PLaza 5-2100 ITC OF CANADA, LTD. 100 University Avenue • Toronto 1, Ontario • EMpire 2-1166 1 6 a.m. to 6 p.m. . . as compiled by PULSE for ^ SAN ANTONIO SEPTEMBER, 1959 and FIRST in HOOPER, too! morning and afternoon REPRESENTATIVE: KATZ AGENCY 5000 Watts • 860 KC O Ml ^1 JACK ROTH, Mgr. TsOOJUO SAN ANTONIO, TEXAS 14 A CALENDAR OF MEETINGS AND EVENTS IN BROADCASTING AND RELATED FIELDS ('Indicates first or revised listing) JANUARY 1960 Jan. 5 — Radio & Television Executives Society timebuying-selling seminar. Louis Hausman, di- rector, Television Information Office, and Gilbert Seldes, author, critic and director of Annenberg School of Communications, U. of Pennsylvania, provide "A Critique At Mid-Season." Hotel Lex- ington, New York, noon-2 p.m. Jan. 6 — Chicago chapter, American Women in Radio & Television, regular monthly meeting, Con- tinental Room, Fred Harvey Restaurant's Bottle & Bowl, 71 E. Jackson Blvd. Featured speaker: Walter Schwimmer, head of Walter Schwimmer Co., film production-distribution firm. Jan. 6-9 — High Fidelity Music Show, Shrine Ex- position Hall, Los Angeles. Sponsor: Institute of High Fidelity Manufacturers. Jan. 8 — Federal Communications Bar Assn. An- nual meeting and banquet, Statler Hotel, Wash- ington. Jan. 8 — Academy of Television Arts & Sciences "close-up" dinner-show testimonial to Arthur Godfrey, Astor Hotel, New York. (Rescheduled from original announcement for Dec. 4 at Seventh Regiment Armory.) *Jan. 9 — United Press International Broadcasters of Indiana, afternoon-dinner meeting, Sheraton- Lincoln Hotel, Indianapolis. Speaker: William Small, WHAS-AM-TV Louisville, president of RTNDA. Jan. 10-14 — National Retail Merchants Assn., 49th annual convention, Hotel Statler-Hilton, New York. Sales promotion division board of directors meet there on 13th. Jan. 11 — Comments due in FCC rulemaking to authorize vhf translators with a maximum power of 1 w. Jan. 11 — Chicago Broadcast Adv. Club regular monthly luncheon, Sheraton Towers. Main speaker: Sol Taishoff, editor-publisher, BROADCASTING. Thomas Wright, vp at Leo Burnett Co., presides as BAC president. Jan. 12 — Radio & Television Executives Society timebuying-selling seminar. H. P. Lasker, vice president in charge of sales, Crosley Broadcasting Corp., and William E. (Pete) Matthews, vice pres- ident-director, media relations-planning, Young & Rubicam, view "How Many Commercials Make Too Many?" Hotel Lexington, New York, noon-2 p.m. Jan. 13 — Canadian Board of Broadcast Governors opens public hearings for second tv license in Winnipeg. Jan. 16-17 — Eighth annual Retail Adv. Confer- ence, Palmer House, Chicago. Among key speakers: Robert M. Cox, president of WMCK McKeesport, Pa., and Cox's Dept. Store; Frances Corey, vp of Grey Adv. for west coast operations, and Josephine Brooker, advertising manager of Buttrey's Dept. Store, Great Falls, Mont., and specialist in radio promotion. Presentation of outstanding retail pro- motion awards, discussions, workshops and recep- tion comprise remaining agenda. Jan. 18— Canadian Board of Broadcast Governors opens public hearings for second tv license in Vancouver. Jan. 19 — Los Angeles, Hollywood and Los An- geles Women's Ad Clubs joint luncheon meeting, Hotel Statler, with Richard Ryan, general man- ager, KLOK San Jose, Calif, (president, Advertis- ing Assn. of the West), as major speaker in an AAW program. Felix Adams, vp, Radio Recorders (Hollywood Ad Club president), will be chairman. Jan. 19 — Ninth annual Sylvania awards, Hotel Plaza, N. Y. Jan. 19 — Radio & Television Executives Society timebuying-selling seminar. Carl Lindemann Jr., vice president in charge of daytime programs, NBC-TV, and Frank Minehan, vice president-direc- tor of media-chairman of plans board. SSC&B, discuss "What's The Difference In Daytime Audi- ences?" Hotel Lexington, New York, noon-2 p.m. Jan. 19-21 — National Religious Broadcasters 17th annual convention, Mayflower Hotel, Washington. Jan. 22-24 — Advertising Assn. of West midwinter conference, Lafayette Hotel, Long Beach, Calif. Jan. 25 — Retrial of former FCC Comr. Richard A. Mack and friend, Thurman A. Whiteside, on charges they conspired to throw grant of Miami ch. 10 to National Airlines. U. S. District Court, Washington. Jan. 25 — Hollywood Ad Club luncheon, Holly- wood Roosevelt Hotel. Speaker: Kevin Sweeney, president, Radio Advertising Bureau. 'Jan. 25 — NAB will testify at FCC's programming hearing in Washington. Jan. 25-29 — National Sales Executives-Inter- national St. Louis Field Sales Management Insti- tute, The Chase-Park Plaza Hotel there. Jan. 26 — Radio & Television Executives Society timebuying-selling seminar. Performers Bob El- liott and Ray Goulding quip on the question of whether audiences are "Out-Sophisticating" the sponsors. Hotel Lexington, New York, noon-2 p.m. Jan. 26 — Academy of Television Arts & Sciences forum on international television, Beverly Hilton Hotel, Beverly Hills, Calif. Jan. 26-28 — Georgia Radio & Tv Institute, Athens. Co-sponsors: Georgia Assn. of Broadcasters, U. of Georgia's Henry W. Grady School of Journalism. Speaker: Sig Mickelson, CBS News president. Jan. 27 — Advertising Research Workshop, Assn. of National Advertisers, Hotel Sheraton-East, New York. Jan. 28-30 — South Carolina Broadcasters Assn. annual convention, Hotel Greenville, Greenville. Ken Beachboard of WFBC-TV there will be in charge of the tv sessions. jan. 29— Adcraft Club of Detroit, Statler Hotel. Speaker: Robert Hurleigh, president, MBS. Jan. 30 — Oklahoma Broadcasters Assn. annual meet, Hotel Tulsa, Tulsa. FCC Comr. Robert E. Lee and Balaban stations' John Box slated to speak. FEBRUARY 1960 Feb. 2 — Radio & Television Executives Society timebuying-selling seminar. T. Rodney Shearer, vice president, A. C. Nielsen Co., and James W. Seiler, director-president of American Research Bureau, square off on ratings. Hotel Lexington, New York, noon-2 p.m. Feb. 3-5 — Institute of Radio Engineers' winter convention on military electronics, Ambassador Hotel, Los Angeles. Feb. A — Minnesota AP Broadcasters Assn., annual meeting, Minneapolis. Feb. 5 — Advertising Federation of America mid- winter conference, Statler-Hilton Hotel, Washing- ton. Feb. 5-13 — U. of Minnesota School of Jour- nalism's 13th radio-tv short news course at the university, Minneapolis. Feb. 6 — Art Directors Club of Los Angeles. Pre- sentation of awards for best advertising and ed- itorial art of 1959 at Statler Hotel there. Prize- winners and other outstanding entries will be dis- played for following month at California Museum of Science & Industry. Feb. 7-9 — Advertising Federation of America First District conference, Statler-Hilton Hotel, Boston. Feb. 8 — Academy of Television Arts & Sciences at New York, forum on tv for children and teen- agers, CBS Studio 52. Feb. 8 — Minneapolis Sales Executive Club, Hotel Normandy. Speaker: Robert Hurleigh, president, MBS. Feb. 9 — Radio & Television Executives Society timebuying-selling seminar. Ray L. Stone, asso- ciate media director, Maxon Inc., and Robert A. Wulfhorst, associate media director, Dancer-Fitz- BROADCASTING, January 4, 1960 Interview: Clinton E. Frank Agency Radio TV Supervisor tells why she selects the WLW TV Stations and WLW RADIO for Wilson's Evaporated Milk. "The Crosley Broadcasting Corporation with its WLW make any advertiser or agency sit up and listen." BROADCASTING, January 4, 1960 things happen in the Alps . . . and WPEN RADIO MAIfFQ 17 1 ft ALU THINGS HAPPEN IN P? -IPHIA WPEN News was awarded citations by the Associated Press Broadcasters' Association for "outstanding work in the fields of editorial-commentary, freedom of information, and outstanding news reporting." More evidence that in News . . . and in Sales . . . WPEN Makes Things Happen In Philadelphia. WPEN Represented nationally by GILL-PERN A New York. Chicago, Los Angeles, San Francisco, Boston, Detroit CONSOLIDATED SUN RAY STATIONS gerald-Sample, discuss the "Station Image Factor In Timebuying." Hotel Lexington, New York, noon- 2 p.m. *Feb. 11 — Houston Advertising Club forum, Sham- rock-Hilton, Houston, Tex. Speakers: Donald S. Frost, senior vice president, Bristol-Myers, and board chairman of Assn. of National Advertisers; Arno H. Johnson, vice president-senior economist, J. Walter Thompson, and board chairman of Ad- vertising Research Foundation; James S. Fish, vice president-advertising director, General Mills, and board chairman of Advertising Federation of America; Sylvester (Pat) Weaver, board chair- man, McCann-Erickson Corp. (International). C. James Proud, president, AFA, will speak at noon luncheon. "Feb. 11-12— British Columbia Assn. of Broad- casters annual meeting, Hotel Vancouver, Van- couver, B.C. "Feb. 13 — Western States Advertising Agency Assn. annual dinner dance at Ambassador Hotel, Los Angeles. Award will be presented to "Adver- tising Citizen of 1959." Feb.* 14-20 — Advertising Federation of America's National Advertising Week (co-sponsored by Ad- vertising Assn. of the West). Feb. 15-19 — National Sales Executives-Interna- tional Cleveland Field Sales Management Institute, Sheraton-Cleveland Hotel. Feb. 16 — Radio & Television Executives Society timebuying-selling seminar. Jack Wrather, board chairman, Independent Television Corp., discusses commercial tv in Britain. Hotel Lexington, New York, noon-2 p.m. Feb. 17 — Hollywood Ad Club second annual Broadcast Advertising Clinic, all-day session at Hollywood Roosevelt Hotel. Producers' awards for best tv and radio commercials produced in South- ern California during 1958 will be presented at luncheon. Phil Seitz of "Advertising Age" and Bill Merritt of BROADCASTING are again chair- men of the awards committee. Marv Salzman rf MAC is clinic chairman. Feb. 17 — Assn. of National Advertisers, co-op advertising workshop, Hotel Sheraton-East, New York. •Feb. 18-23 — American Bar Assn. midwinter meet- ing, Edgewater Beach Hotel, Chicago. ABA board of governors and groups, along with National Con- ference of Bar Presidents and Fellows of the American Bar Foundation, meet in advance of House of Delegates sessions Feb. 22-23. Progress report on study work with media representatives on controversial Canon 35 (radio-tv access to courtroom proceedings) expected to be filed. Feb. 19 — Sales Executives Assn. and Advertising Club of St. Louis, combined meeting, Statler Hil- ton Hotel. Speaker: Robert Hurleigh, president, MBS. Feb. 19-22 — National Sales Executives-Interna- tional mid-winter board of directors meet, Robert Meyer Hotel, Jacksonville, Fla. Feb. 21-22 — Virginia AP Broadcsters — Wash- ington & Lee U.'s radio newsmen's seminar. Feb. 23 — Radio & Television Executives Society timebuying-selling seminar. Tv personality Dick Clark speaks on the teen-age market. Hotel Lex- ington, New York, noon-2 p.m. Feb. 24 — Voice of Democracy annual contest luncheon and announcement of national winner, Statler Hotel, Washington. Feb. 24 — Academy of Television Arts & Sciences forum on good & bad programs, Beverly Hilton Hotel, Beverly Hills, Calif. Feb. 24-25 — Fifth annual State Presidents Con- ference under NAB auspices, Shoreham Hotel, Washington. Presidents of state broadcasters as- sociations will attend; Voice of Democracy lunch- eon will be a feature. MARCH 1960 March 1— Radio & Television Executives Society timebuying-selling seminar. John F. Hurlbut, di- rector of promotion-public relations, WFBM-TV Indianapolis, and Harold A. Smith, program pro- motion-merchandising manager, Needham, Louis & Brorby, handle topic, "It Takes Two To Tango In Agency- Station Cooperation." Hotel Lexington, New York, noon-2 p.m. March 4-6 — Disc Jockey Assn. convention, Los Angeles. Business sessions at 20th Century-Fox studios, where d.j.s will participate in filming "The Big Platter Parade." March 7-11 — National Sales Executives-Interna- tional San Francisco Field Sales Management In- stitute, Hotel Mark Hopkins there. March 8 — Radio & Television Executives Society timebuying-selling seminar. John F. Howell, CBS Films' vice president-general sales manager, and Charles W. Shugert, the Joseph Katz Co.'s execu- tive vice president, on "Syndication as a Media Buy." Hotel Lexington, New York, noon-2 p.m. March 8-11 — Audio Engineering Society west coast convention, Alexandria Hotel, Los Angeles. March 13-14 — Texas Assn. of Broadcasters spring meet, Rice Hotel, Houston. March 15 — Radio & Television Executives Society timebuying-selling seminar. Richard S. Salant, vice president of corporate affairs, CBS, Inc., and speaker from advertising agency of one of the major political parties, discuss "The Fall Polit- ical Campaigns and Broadcasting." Hotel Lexing- ton, New York, noon-2 p.m. March 15 — Academy of Television Arts & Sciences at New York, forum on educational tv, NBC. March 16-18 — Electronic Industries Assn., spring conference. Statler Hilton, Washington. *March 17-19 — Advertising Federation of America Ninth District convention, Cornhusker Hotel, Lin- coln, Neb. March 21-24 — Institute of Radio Engineers na- tional convention, Coliseum and Waldorf-Astoria New York. March 31 — Academy of Television Arts & Sci- ences forum on "Do They [ratings] Really Know?" APRIL 1960 'April 1-3 — Women's Advertising Clubs eastern inter-city conference, Sheraton-Biltmore Hotel, Providence, R.I. April 3-7 — NAB Annual Convention, Conrad Hilten Hotel, Chicago. April 4 — Academy of Motion Pictures Arts & Sciences annual Oscar awards ceremonies, Pantages Theatre, Hollywood, and broadcast on NBC Radio- Tv networks 10-11:30 p.m. EST. * April 4-7 — National Premium Buyers 27th annual exposition, Navy Pier, Chicago. Premium Adv. Assn. of America will hold its annual conference in conjunction with exposition at same site April 5. And the National Premium Sales Executives conducts its sales and distribution seminar April 3. Social highlight: Premium Industry Club banquet April 6. Headquarters for the NPBE: Congress Hotel, Chicago. April 6 — Academy of Television Arts & Sciences forum on New York station operations, ABC. *April 13-16 — American Public Relations Assn. conference, Greenbrier Hotel, White Sulphur Springs, W. Va. April 15-17 — National Sales Executives-Interna- tional spring finance and- executive committee meets, Hotel Leamington, Minneapolis. April 21-22 — National Retail Merchants Assn. board of directors meet, Hotel Statler, Dallas, Tex. April 22 — Virginia AP Broadcasters, National Press Club, Washington. April 24 — National Retail Merchants Assn. sales promotion division board of directors meet, Para- dise Inn, Phoenix, Ariz. April 24-27 — National Retail Merchants Assn. sales promotion division mid-year convention Paradise Inn, Phoenix, Ariz. April 24-27 — Continental Advertising Agency Net- work annual convention, Fontainbleau Hotel, Miami Beach. April 24-28— U. of Florida School of Journalism & Communications journalism-broadcasting week, Gainesville. (Broadcasting Day, 25th.) April 25 — Academy of Television Arts & Sciences forum on pay tv vs. free tv. April 25 — National Sales Executives-International New York Field Management Institute, Barbizon- Plaza Hotel there. April 25-27 — Sales Promotion Executives Assn annual conference, Hotel Astor, New York. April 29 — Ohio Assn. of Broadcasters, Pick-Ohic Hotel, Youngstown. MAY 1960 *May 1-2 — American Bar Assn.'s Law Day U.S.A. "May 2-4 — Assn. of Canadian Advertisers con- vention, Royal York Hotel, Toronto, Ontario. *May 9-11— Institute of Radio Engineers sym- posium, Hotel del Coronado, Coronado, Calif. "May 10 — Wisconsin Fm Station Clinic, Center Bldg., U. of Wisconsin, Madison. "May 12-15 — Advertising Federation of America Fourth District convention, Beach Club Hotel, Fort Lauderdale, Fla. A Top NBC Award Winner "The Giant of Southern Skies'* Miss Edna Seaman WFBC-TV's Promotion Manager For Audience Promotion in GREENVILLE SPARTANBURG ASHEVILLE Using the theme "Total Television in DIXIE AFTEk DARK", Miss Sea- man was one of the top 5 win- ners in NBC's nationwide audi- ence promotion contest from August 11 through October 11th. She thus wins for herself an all- expense paid trip to Hollywood . . . and for WFBC-TV and its cli- ents she maintains dominance in the Greenville-Spartanburg-Ashe- vil'e market. CHANNEL 4 WFBC-TV GREENVILLE, S. C. NBC NETWORK Represented Nationally by WEED TELEVISION BROADCASTING, January 4, 1960 17 * WEST TEXAS TELEVISION NETWORK KD U B-TV LUBBOCK, TEXAS KPAR-TY ABILENE - SWEETWATER KE D Y-TV BIG SPRING, TEXAS KVER-TY CLOVIS, NEW MEXICO NATIONAL REPRESENTEE THE BRANHAM COMPANY W. D. "Dub" Rogers, President and Gen. Mgr. OPEN MIKE Burnett is Chrysler agency editor: in rating service box page 43 dec. 14 under background "another eve- ning with fred astaire" program is erroneously credited to another agency than leo burnett co. which is the agency of record on the astaire shows both in 1958 and 1959 for our client chrysler corp. Gil McClelland Leo Burnett Co. Chicago Inventory of progress EDITOR : A year's end inventory of the prog- ress that has been made in public edu- cation about mental illness reveals the important, but often unacclaimed, role the broadcasting industry has played. All non-profit associations owe much to the unlimited cooperation of broad- casting in making their facilities avail- able for our public service messages. To the broadcasters of Southern Cali- fornia in particular and to the entire industry in general, I simply want to say "thank you." Ernest Kreiling Executive Director Los Angeles County Assn. for Mental Health 'To dispel the fog' editor: As a union officer I cannot help but note that if "labor" was substituted for "broadcasting" in the editorial ("To dispel the fog," Dec. 21, 1959) it would be an excellent summation of labor's reaction to the accusations leveled against the entire labor movement on Capitol Hill . . . My great fear is that broadcasting, in its attempt to set its house in order, will prostitute itself to the vocal minorities, those self-appointed guardians of us all who are eternally "viewing-with-alarm" and "pointing-with-pride." John I. Clucas Recording Secretary L.U. No. 1200, 1BEW Silver Spring, Md. BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular is- sues 35? per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circula- tion Dept., 1735 DeSales St., N.W., Washing- ton 6, D.C. On changes, please include both old and new addresses. BROADCASTING PUBLICATIONS INC. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec.-Treas. .... Lawrence B. Taishoff BROADCASTING* TELECASTING Executive and publication headquarters: Broadcasting • Telecasting Bldg., 1735 DeSales St., N.W., Washington 8, D.C. Telephone-: Metropolitan 8-1022. Editor and Publisher Sol Taishoff Managing Editor Edwin H. James Editorial Director (New York) Rufus Crater Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzg^-ald, Earl B. Abrams, Lawrence Christopher; Special Projects Editor David Glickman Associate Editor Harold Hopkins Assistant Editor: Dawson Nail; Staff Writers: George Darlington, Malcolm Oet- tinger, Jim Thomas, Leo Janos, Sid Suss- man; Editorial Assistants: Bob Forbes, Rita Larue, Patricia Funk; Secretary to the Publisher: Gladys Hall. BUSINESS V.P. & General Manager Maury Long Assistant to the Publisher: Lawrence B. Taishoff Sales Manager: Win field Levi (New York) Southern Sales Manager Ed Sellers Production Manager George L. Dant Traffic Manager Harry Stevens Classified Advertising Doris Kelly Advertising Assistants: Merilyn Bean, John Henner, Ada Michael. Comptroller Irving C. Miller Assistant Auditor Eunice Weston Secretary to Gen. Mgr. ... Eleanor Schadi CIRCULATION & READER'S SERVICE Director of Publications John P. Cosgrove Subscription Manager . . Frank N. Gentile Circulation Assistants: Charles Browne, Gerry Cleary, David Cusick, Paul Hagen, Christine Harageones, Marilyn Peizer. BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Editorial Director Rufus Crater Bureau News Manager Donald V. West Associate Editor: David W. Berlyn N. Y. Features Editor: Rocco Famighetti Assistant Editor Jacqueline Eagle Staff Writers: Richard Erickson, Valli Farhi, Janet Lantz. Business Sales Manager Win field R. Levi Sales Service Mgr. . . . Eleanor R. Manning Eastern Sales Manager Kenneth Cowan Advertising Assistant. . . Donna Trolinger Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. MmwEST News Editor John Osbon MrowEST Sales Mgr.: Warren W. Middleton Assistant Barbara Kolar Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor Bruce Robertson Western Sales Manager Bill Merritt Assistant Virginia Strieker Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. * Reg. U. S. Patent Office Copyright 1960 by Broadcasting Publications Inc. 18 BROADCASTING, January 4, 1960 WHAT MAKES WXYZ-TV AND WXYZ RADIO DETROIT'S MOST POPULAR STATIONS?* Talent and production staffs with original ideas . . . the kind of original ideas that put WXYZ-TV's "Lunch with Soupy Sales" on ABC network and brought the nation J. L. Hudson's Thanksgiving Day Parade. This originality made WXYZ Radio's mobile studios one of America's most imitated broadcasting techniques . . . the same WXYZ Radio that originated The Lone Ranger and Green Hornet. Michigan's "young at heart" audiences expect this originality from Broadcast House. We call it WXYZing! In this big car buying year, there'll be more money around Southeast Michigan than ever, so put WXYZmg in your plans! *See for yourself. Check the rating books. THE STATIONS WITH WXY&» WXYZ-TV CHANNEL 7 • WXYZ RADIO 1270 • ABC-DETROIT Represented nationally by Blair-TV and John Blair & Co. ...OLD NEW ORLEANS FAVORITE As served at Broussard's by Felix Savoy. Napoleon approves! WWL-TV. . . New New Orleans Favorite Among New Orleans' favorite shows are the ones they see live on WWL-TV. Ranging in interest from NEW ORLEANS JAZZ to MORGUS BOARD (featured in TV Guide, Nov. 21) to authentic jungle adventures on WILD CARGO, WWL-TV's schedule of 49 live shows per week provides the perfect vehicle for commercials that require a personal touch. Ask Katz about the local popularity of WWL-TV's live programs WWL-TV NEW OR LEANS Here's how to make it! There are three steps in the Crepes ritual at Brous- sard's—a sassy sauce, a light egg batter and a determined meringue. Make sauce and store until needed. Cream Va cup sweet butter with 1 cup sifted con- fectioner's sugar. Flavor with rum or a few drops pure rum extract. Grate rinds of 1 medium orange and 1 lemon; extract juice & pulp. Com- bine with sauce and heat just a little to blend it. Add 2-3 whole cloves. Makes 1 cup. Make 4 paper-thin French pancakes about 8 inches in diameter. Follow your own favorite recipe, but use a light egg batter. Fill the centers with 4-5 heaping tbsp. very firm vanil- la-flavored meringue. Fold in half, then again, making a triangle. Dust with confec- tioner's sugar. Pour sauce into baking dish, arrange folded Crepes in it. Set in pre-heated 325- degree oven 10-12 minutes, until Crepes puff up and meringue browns lightly. Carry to table at once. Pour V/z oz. good brandy and Yz oz. Grand Marnier over each. Touch match to the dish and flame-baste Crepes a minute or so. Serve at once on heated plates cov- ered with brandy sauce. Makes 4 gourmets happy. 20 BROADCASTING, January 4, 1960 MONDAY MEMO from DON BELDING, former board chairman, Foote, Cone & Belding Where are our leaders? The advertising industry is getting its soft belly punched again. It seems that every time any advertising practice is challenged the rule is to yell guilty and run for the shade. A few years ago the compensation method of client-agency relationships was challenged. The leaders meekly pleaded nolo contendere. Yet this was the compensation system under which advertising had made its greatest con- tribution to the American standard of living. Now we find that some producers turned out television programs that reached the highest ratings in tv his- tory, but used methods which have been challenged as dishonest. I am not going to defend liars, or cheats, or dishonest people. But I am going to defend the quiz show and the manner in which it was conducted. Quiz Show Defense • These quiz shows were very popular. The people liked them. The producers operated on tight budgets. They used devices which kept the shows within the budgets. One of these devices was a method of con- trolling the big budget item, the prize money. If a contestant showed no ap- peal to the public he was taken off pretty fast. No one lays money on the line against public acceptance. If they had a contestant with appeal it was just good business to keep him on for awhile. That meant the public liked the show and the ratings would be good. These producers were offering enter- tainment, not puritanism. The only mis- take they made was in not being frank and honest in defending the methods they used when the chips were down. We're Not All Pure • Of course there are some charlatans in the advertising business. And so are there quack doc- tors, hypocritical preachers, shyster lawyers and crooked politicians. But that doesn't mean that most of the doc- tors are quacks, most of the preachers are hypocrites, most of the lawyers are shysters or that most of the politicians are crooks. Nor does it mean that most of the advertising men are charlatans. But it does mean that leadership must take constant measures to keep its in- dustry free of these undesirable ele- ments. If not, the industry must be pre- pared to take the consequences. When the baseball industry slid down the scandal stairs it emerged with a Judge Landis and the people applauded. The legal profession has a rather in- effective disbarring procedure. The medical profession has its Hippocratic oath and a malpractice code. Politicians are trying to get behind a fair practice code to catch the culprits before they are elected. Advertising has the Federal Trade Commission, the Pure Food and Drug Act and the Better Business Bu- reau. And it has some very effective copy codes which copy writers should pay attention to. Hurrah for Advertising • Advertis- ing should be praised to the skies for its contribution to the American econ- omy— for the way it has helped to in- crease the standard of living of our people — for the employment it has di- rectly and indirectly caused. Instead, our people are forever apologizing. In times like this strong hands are needed. If a Judge Landis is required to meet a situation with a fair practice code that has teeth in it, where are those with courage enough to speak out, make a sale and take some action? Where are the leaders? In the trade associations? They should be. But trade association managers and boards don't Now senior statesman of advertising in the West, Don Belding started as office boy in the Los Angeles branch of Lord & Thomas. He worked his way up to vice president in charge of that office and in 1943 when L&T was dissolved and its accounts and personnel were taken over by Foote, Cone & Belding, he became board chairman of the new agency. He retired in 1957 and con- tinues as consultant. He is chairman of the Freedoms Foundation at Valley Forge, vice chairman of the National Monument Commission, president of the Los Angeles Airport Commission and national campaign director of the Arthritis and Rheumatism Foundation. "stick their necks out." Trade associa- tions are fence walkers. Where are the leaders? In the agen- cies? Hardly. They are even more tightly bound to a financial reason for walking the fence. I am sure we can say that if it hadn't been for the Advertising Council, things would be a lot worse. The Ad- vertising Council has taken the gracious approach, an admirable unselfish ap- proach. They have turned the other cheek. But the advertising critics haven't hesitated to belt the other cheek a good hard blow. Those who would destroy advertising do not believe in the Bibli- cal admonition that the meek shall in- herit the earth. They must be handled by sterner measures. There's an old Latin phrase, silentium con sensum, which translates to "silence means consent." And there is also an adage, "Boldy ventured is half won," as true today as at the time of King Tut. So where are the leaders who will stand up and answer the critics of advertising with the obvious truths and justifica- tions? And where are the leaders who will now take off their coats and fight to clean up the industry, if it needs cleaning up, before the fog of censor- ship and regulation blankets the effec- tiveness of advertising to serve our country well? Action Needed, Now • Where are the leaders? Not those "too busy just now," but leaders who will act. Here is one idea: A few advertising managers have risen to the heads of their com- panies. They have demonstrated that they have enough intelligence in their heads and guts in their characters to overcome major obstacles. I'm thinking principally of three — Neil McElroy of Procter & Gamble, C.G. Mortimer of General Foods and F.W. Specht of Armour. If these three would put their heads together as an executive committee of the advertising business they should come up with some practical action answers. They can afford to stick their necks out because there is no internal political rival left to cut their heads off, And even if their boards of directors object I am sure that they have enough sus- tenance stored up to enjoy a bountiful life for the rest of their days. God help the advertising business if we can't find leaders with courage enough to defend it constantly against all comers and to institute clean-up pro- cedures if that action seems necessary. BROADCASTING, January 4, 1960 21 Important notice to Time Buyers in DETROIT as well as Minneapolis, Milwaukee, Cincinnati, Cleveland, Pittsburgh and Seattle: Adam Young is now the man to see when you want the best buys in Baltimore and Richmond! WITH WXEX-TV WLEE Radio Richmond: Tom Tinsley, President Harvey Hudson, Vice Pres. OTHER NATIONAL REPRESENTATIVES: Select Station Representatives In New York, Baltimore, Washington and Philadelphia Clarke Brown Company in the South and Southwest. Radio Baltimore: Richmond: Tom Tinsley, President ' Tom Tinsley, President IR. C. Embry, Vice Pres. V Irvin Abeloff, Vice Pres. 22 BROADCASTING, January 4, 1960 UZJjfZJ BROADCASTING THE BUSINESSWEEK LY OF TELEVISION AND RADIO January 4, 1960 Vol. 58 No. 1 A GLOWING FORECAST FOR THE 60 s Top economists predict 100% rise in television advertising They say that's least tv can gain in decade of great U.S. growth These projections led Jock Whitney to take the plunge in tv A doubling of revenues, shared mostly by existing stations and studded by gains in profit potential — that's the 10- year economic outlook for television as seen by one of the country's leading investment companies. J.H. Whitney & Co., a partnership of experts who "put our own money in things we have faith in," made the analysis. It was one of the factors that led John Hay (Jock) Whitney, now ambassador to Great Britain, and a group of his associates to consolidate all of Mr. Whitney's broadcasting and publishing interests in the new Whitney Communications Corp., effective the first of this year (Broadcasting, Oct. 26, 1959). Through the Corinthian Stations, Whitney Communications al- ready is weighted heavily on the side of television station operations. Here is the Whitney organization's broad forecast for 1970 as described by C. Wrede Petersmeyer, president of Corinthian and one of the group pulling out of Whitney & Co. to form and operate the new corporation: • Gross National Product, estimated at $472 billion in 1959, will be about $790 billion in 1970— in terms of 1958 dollars. This is the estimate of the National Planning Assn. • Total advertising expenditures will go from $10.9 billion to about $18 billion. • Television's share of total adver- tising expenditures will rise from $1.51 billion to somewhere between $2.7 bil- lion and $3.1 billion. • All these figures are expressed in terms of 1958 dollar values, without giving effect to inflationary rises. As- suming, as the Whitney company does, that inflation will continue, then the generally accepted estimate of 2% inflationary increase each year would mean that in 1970 television's total revenues would range — in 1970 prices — somewhere between $3.5 billion and $4 billion. The projection accepts Census Bu- reau estimates that U.S. population will rise from 177 million now to 220 mil- lion in 1970. It assumes generally con- servative rates of economic growth in terms of recent years' experience — that total advertising will come to about 2.31% of GNP (the low side of the ratios recorded since 1955) and that television's 1970 share of total adver- Bulls on The growth of the U.S. economy in the next 10 years will match that achieved in the last 25, McCann- Erickson predicted in a special study released last week. Total advertising should rise more than 60% to a point above $16 billion by 1965 and "could well exceed $20 billion, or more than double present volume," by 1970, according to the study. Titled "The Decade of Incentive," the report was based on studies by Market Planning Corp., an affiliate of McCann- Erickson. On comparable economic ques- tions the McCann report and the analysis by J. H. Whitney Co. (see story this page) showed similarly optimistic appraisals, although the agency's forecast for total advertis- ing expenditures 10 years hence was a little above the Whitney estimate of $18 billion. (M-E made no esti- mates for individual media.) Both M-E and Whitney compari- sons were expressed in terms of con- stant dollars, disregarding inflation- the loose at McCann ary factors. Assuming inflation will raise the price level 2% a year — same figure assumed by the Whitney firm — McCann-Erickson noted that total advertising volume in 1970 could well exceed $25 billion in 1970 dollars. The M-E study said that, assuming only that there is no recurrence of war, the next 10 years would pro- duce "a giant step" toward "eradica- tion of material want," with enough gain in national output "to provide 30% more goods and services for 25% more people, with perhaps 8% less work time per person." Other highlights: By 1970, "a man's hourly produc- tion may equal twice his production rate at the end of World War II. "Only one family in seven now enjoys an income level equal to what will be the average family income level in 1970." Consumer spending 10 years hence should be about double the rate for 1960: "In 1970, consumers alone will take off the market a Erickson volume of goods and services ap- proximately equal to the current purchases of consumers, business and government combined." Most striking increases in con- sumer spending will be in the area of durable goods: "By 1965, outlays for durables are likely to be as much as $58 billion, or roughly 40% above current spending in this area; by 1970, spending for durables may exceed $70 billion a year, of which automobiles may account for nearly $30 billion, "the McCann-Erickson forecast reported. Spending for soft goods, includ- ing food, will rise less rapidly but in dollars the gain will still be "pro- digious": "By 1970, soft goods spending is likely to exceed $225 billion, of which perhaps $125 bil- lion will [be for] food. Spending for non-food soft goods, which now amounts to about $65 billion a year, will have increased fully 50% by 1970 . . . Recreation outlays should advance sharply and will constitute a $25 billion industry." BROADCASTING, January 4, 1960 23 How Whitney economists TOTAL ADVERTISING EXPENDITURES ( Billions of Dollars) 1970 ' \ ! Advertising Revenues Z?t% of GNP TO/ 55 300 400 500 600 700 800 ( Billions of Dollars) GROSS NATIONAL PRODUCT Advertising and GNP • This projection shows relationship of total advertising expenditures and the Gross National Product through the next decade. This assumes advertising ratio to GNP won't rise above recent levels. chart the next 10 years Percent 20 | 1 1 1 I950 I955 I960 I965 I970 TV's part of total advertising • Using actual figures for years 1952 through 1959, this projection shows the per- centage of total advertising that will go to television in next decade. This projection is deliberately conservative. he anticipates some increase in station population. He expects that many sta- tions that are uneconomic today will become more economic, and that some markets that cannot now support an additional station, or even the first sta- tion, will become able to do so in the next 10 years. Thus most of the doubling of tele- vision revenues (again speaking in 1958 dollar values) will come from increased rates, plus the fact that there'll be growing demand for time on many sta- tions which currently aren't that lucky. Considering the inflationary factor, he figures that rates 10 years hence will be more than double what they are today; forgetting the inflationary factor, something less than double. "I think that probably 90% of the revenue increase will go on existing facilities," Mr. Petersmeyer asserts. But he doesn't think rates will get out of line, from the advertiser's cost-per-thou- sand viewpoint. In fact, he feels that television, in relation to other media, is underpriced right now. He says: "You find a very healthy sales pic- ture on most stations, and if that is true and this advertiser demand con- tinues and television gets an increasing share, the law of supply and demand will certainly cause television's rates to be increased. "I think, for example, that television is still living with a policy, adopted by the industry in 1955, of package plans offering tremendous discounts in day- time television. You get 12 Plans, 24 Plans, 36 Plans; you get discounts up to 45% for a 12 Plan and some of them go up from there. This was instituted tising expenditures will range between 15 and 17% (as against about 13.9% in 1959, and as compared to some other estimates that tv's share may be as high as 20% 10 years from now). Economy a Growth Industry • Does this projected increase in television's Mr. Petersmeyer A doubled economy in 10 years share— from 13.9% in 1959 to 15-17% in 1970 — entitle tv to continue to carry the label of "growth industry"? Mr. Petersmeyer's answer is a loud "yes." He explains: "The economy is a growth industry itself, to start with, provided the mar- kets you're trying to reach are people. The closer you can get to reaching people in an expanding economy, the closer you get to a growth industry. For example, take the growth of chil- dren's books: when you have an in- crease in population of children you're going to do much better if you are in that area of the book business than if you're manufacturing equipment that will go into libraries. "When you talk about communica- tions you're talking about reaching the ultimate consumer, and when you talk about reaching the ultimate consumer in an expanding population, that's a growth industry. "Superimpose on that an expanding percentage of the dollars that must be spent on that communications, even though the percent goes from 13.9% to only 17% in a 10-year period, that still is better than a 20% increase in share — not just the difference between 13.9% and 17%. Superimpose this on the expanding market you're trying to reach and you have a doubling of the dollars going into this medium in 10 years. And that is a very healthy growth situation. That's close to 10% increase per year." No Tv "Population Explosion" • In Mr. Petersmeyer's opinion this doubling of television revenues will be split up largely among existing stations, although 24 (BROADCAST ADVERTISING) BROADCASTING, January 4, 1960 for whole economy, all advertising, tv advertising TELEVISION ADVERTISING ( Billions of Dollars) 3.5 3.0 1-5 1970 ) 1959 / 1957 • / 1956 jr " /\ 1954 /• •/ 953 /• 1952 /M95I TELEVISION ADVERTISING (Billions :f Dollors) 35 ( Billions of Dollars ) TOTAL ADVERTISING The advertising dollars • This projection shows how many dollars will be spent annually in all advertising and in tele- vision advertising during next 10 years. Again, Whitney statisticians say their calculations are conservative. Television's past and future • Here is the track record of television advertising expenditures through 1959 and the projection through 1970. These are expenditures for time, talent and all other costs for network, spot and local tv. at a time when you couldn't give day- time television away. Advertisers taking advantage of it have put sizable amounts of money into daytime tele- vision and they've found it really moves merchandise. On stations now you will find difficulty in finding good minute availabilities. Over a period of time I think you'll find those discounts going down — as well they should. Those dis- counts have made daytime and daytime minutes extremely attractive in relation to prime evening time. I think it's ridiculous for television stations to price their product where they sell at less than a dollar a thousand." All Rates To Rise • Mr. Petersmeyer thinks other media's rates will go up, too — though, as in the case of tv, he doesn't see them doubling. But he doesn't think they'll be able to maintain their cost-per-thousand. Television, in his view, has a big advantage built in: the growing popula- tion will "fill in" under the "umbrellas" of tv station coverage patterns, so that the costs of reaching these additional people will not materially increase — television is tied to less variable costs than other media. Expressed another way, print media will have to raise rates to keep pace with rising costs, while television can peg its rates more accord- ing to the demand for time, without having them dictated so inflexibly by costs. This obviously means that television stations can look for greater profits than other media. "In the print media," Mr. Peters- meyer explains, "your printing and paper costs, labor, mailing charges, etc., BROADCASTING, January 4, 1960 will go up with every customer you get. In television your productions costs will continue to go up, but they won't go up in the same ratio to total costs as I think they will in other media. As print media prices go up, demand for tele- vision will increase. And the only way you can accommodate the demand is by raising rates. I think television CPM can increase — could right now — in rela- tion to other media, and still be a very attractive buy." More Money for Programs • While he sees in the future of television a greater profit potential than in print media, Mr. Petersmeyer does not feel profits will be taken at the expense of programming. In his opinion a profit- able operation is more inclined to put out more money for programming, and this he is sure will be demonstrated. "With adequate profit to cover a decent return on your investment." he points out, "you're far more inclined to pump a lot of that money back into better programming, public service pro- grams, pre-empting commercial time for other things, than you would other- wise when you have to meet bank loans and payrolls, in short, you're a marginal operation." He feels that there are "some sub- stantial elements" who have come into broadcasting via high-priced station purchases in the past few years, who have sizable bank commitments and must make a satisfactory return in order to stay in business. But he also feels they're in the business to stay for a long time, and that they and broadcasters generally will be spending more and more dollars on programming. With or Without Crisis • Program improvement he thinks would have proved true even without the current wave of criticism of television program- ming. "Using public airwaves," he says, "you have a responsibility to the public — and that means to the majority in a Mr. Whitney A projection of tv plenty 25 TvB sees 10% gain in 1960 Mr. Cash Advertisers in 1960 will spend an estimated $1,688 billion in television, a gain of more than 10 percent over 1959. The projection comes from Nor- man E. Cash, presi- dent of Television Bureau of Adver- tising, who re- leased today (Jan. 4) a summary of expected tv dollar activity in the new year. The $1,688 billion is computed on the basis of actual expenditures for time and talent, and keyed to nor- mal production in the U.S. econ- omy, Mr. Cash explained. A resump- tion of the steel strike, for example, or some other serious disruption "could change the picture," Mr. Cash said. It's understood that TvB's estimate for total tv advertising in 1959, in- cluding network, spot and local busi- ness, amounts to $1,527 billion. This is about a 12.8% increase in 1959 over 1958. Early in 1959, Mr. Cash had predicted a minimum increase of 10%. Tabulations for full 1959 have not yet been made. In looking ahead, Mr. Cash saw a 1% larger slice of total advertising spending going to tv in 1960 com- pared to 1959. Mr. Cash said that in 1959 tv obtained about 14% of all advertising dollars invested, a share that in 1960 will edge up to 15%. The major share of the tv adver- tiser investment will be in network tv, Mr. Cash anticipating some $846 million in net time and talent. This would be an estimated increase of 8% over 1959. He predicts spot ex- penditures (national and regional) should total $520 million or a gain of about 12%. Local business in tv should total $322 million, represent- ing a 15% upswing. Time Period Problem • He had a note of warning also as to the cli- mate ahead: "With many more dol- lars available for advertising in the 60's, television's biggest problem may soon be to find time periods to ac- commodate the multitude of adver- tisers who will want to use the medium." In his other comments, Mr. Cash noted that a number of new adver- tisers endorsed tv in 1959 and others in various product groups increased their budgets, a trend, he said, that will continue. According to latest compilations (TvB is the releasing source) this is the status of tv's gross billing. In network: Gross time billings (computed at the one-time rate be- fore all deductions) for the three net- works are $510,136,192 for January through October in 1959 (also see network billing story, page 44). In spot: In the third quarter of 1959, spot tv computed at the one-time rate came to $133,581,000, when totaled for the first nine months in 1959, the spot figure comes in at $448,904,000. democracy. We have political democ- racy and social democracy, but there is an element in our country that re- fuses to believe that there ought to be cultural democracy. They'd like to set up an elite that says this is what the public ought to see. "Popular programming is good pro- gramming— provided you haven't elim- inated the minority appeal in your pro- gramming too. Somebody can say, 'I don't like the popular programming,' and that certainly is his prerogative. But that doesn't mean it's poor pro- gramming; it means he doesn't like it." Noting that simple economics re- quires that there be enough advertiser support to pay for station operation, he ventured that "over a period of time a larger percentage can be devoted to minority appeal — but I'm not saying the proportion is wrong at the present." Mr. Petersmeyer's estimates of total advertising volume assume that its ratio to GNP will remain at 2.31%, the 1959 estimated figure and also the low- est of the last five years. But he is con- fident the downward trend evident since 1956 (from 2.36%) is ready for re- versal, that the economy will become more and more a consumption economy and that, as business becomes more competitive, advertisers will have to spend more dollars of GNP in order to sell the merchandise. Consequently he feels that 2.31% is a conservative esti- mate of advertising's relationship to GNP in the future. Moral of 1958 • He also sees in the 1958 business recession a lesson for the future. A lot of major advertisers, in- cluding Procter & Gamble, demon- strated that "you can spend your way out of a recession." When the next shaky spell comes over the economy, he feels, business will remember 1958 and be more inclined to continue and even increase its advertising. The Whitney projection also foresees greater leisure time opening up larger markets for consumer goods. Through production efficiencies, greater use of machinery, etc., it looks for main- tenance of at least the same produc- tivity of the past two decades — with fewer man hours of work. Another thing going for increased ad- vertising in the years ahead, Mr. Peters- meyer notes, is the way profits get big- ger as unit sales increase. For this reason "the businessman will go to in- creasing efforts to make that last sale, because he'll take an increasing profit on it. Hence he can increase adver- tising expense and the return he will get will be far greater than that addi- tional cost. I think you'll find the ad- vertiser taking risks in the way of in- creased advertising expenditures in order to capture increased sales." While his discussion centered on tv, he pointed out that "the same factors of reaching people, fixed-vs.-variable- costs, and population and expanding markets filling-in under your coverage areas apply to radio just as they apply to television. Radio is still a very at- tractive business investment. As the cost of television increases, advertisers blocked out of tv will increase the po- tential for other media — and certainly radio is more akin to television than other media. I think radio will do very well." Whitney Plans • With this sort of rosy projection in hand, what does the Whitney company plan to do about it? Mr. Petersmeyer doesn't say, exactly, except to indicate that personally he would like to see it get into program production eventually. "Our job in the last year — and it will go on for a while — is catching up," he says. "When you move very rapidly you have to consolidate your position behind you. We're still in the process of polishing our stations and making better operations than they were when we ac- quired them." He did observe that "we're not at our limit" and that "we've never sold a broadcasting property" and "have no plans to sell one." While not "at our limit," Whitney Communications is close to it. The company has five tv and two radio sta- tions through Corinthian. They are KOTV (TV) Tulsa, KHOU-TV Houston, WISH-AM-TV Indianapolis, WANE-AM-TV Fort Wayne and KXTV (TV) Sacramento. The new firm also includes Mr. Whitney's 50% own- ership of VIP Radio Inc. (four radio stations in the New York suburban area: WVIP Mt. Kisco, WVOX-AM- FM New Rochelle, WGHQ Saugerties and WFYI Mineola), and his con- trolling interest in the New York Her- ald-Tribune, Parade magazine and Interior Design magazine. FCC regula- tions limit ownership to seven tv sta- tions (five of which may be vhf), seven am and seven fm stations. 26 (BROADCAST ADVERTISING) BROADCASTING, January 4, 1960 Meet the regular old pro on every big league marketing team. You can't go after the top third of America's markets without So how do you sign him up? Most big marketers agree (in contracts) that WHIO-TV and/ or WHIO does the trick every time. See the small print for this month's reasons to go after GOOD OLD 33. And, for a zillion other reasons why you want him now, see National Representative, George P. Hollingbery. GOOD OLD 33 THE DAYTON MARKET One of America's Great Area Stations Reaching and Holding 2,881,420 People— in 41 Counties of 3 States You can't skip GOOD OLD 33 THE DAYTON MARKET Now — Dayton is the 3rd Market in Ohio 68% Own Their Own Homes {National Average 55%) Associated with WSB, WSB-TV, Atlanta, Georgia and WSOC, WSOC-TV, Charlotte, North Carolina BROADCASTING, January 4, 1960 PROBES PROD TV'S PROGRESS Chicago agency executives see benefits The presidents of two Chicago-cen- tered and broadcast-bent advertising agencies have added their comments and reactions to government advertis- ing and programming probes (Lead Story, Dec. 28, 1959). Albert G. (Jeff) Wade II, president of Wade Adv. Agency, noted that networks have had control over programming and are "now living in their own sin." He claimed that "almost all the great pro- grams in radio came from agencies, not the networks," adding there is still an abundance of "good programming people" in agency circles. Mr. Wade foresaw some program- ming changes and fewer "extravagant" advertising claims in commercial copy as a result of the Washington investiga- tions, but felt tv's effectiveness has not been tarnished. His agency contemplates no changes in copy approach because it has adhered to "strict standards for its clients," including Miles Labs and Alberto-Culver. He observed he natu- rally would like to see advertising "more closely identified with program con- tent," but felt the magazine concept was brought about by the very nature of selling products, particularly in the packaged goods field where frequency is a major factor. In the end, however, Mr. Wade said, "nothing but good" can result from the probes. Maurice H. Needham, president of Needham, Louis & Brorby, provided these answers to these questions: What effect, if any, has current Wash- ington investigation on quiz and com- mercials had on tv as an advertising medium in the future? We believe investigations such as are going on are valuable and helpful, and that tv — because of its strong combina- tion of sight and sound — will continue as a potent advertising force. Do you think the investigations will change tv commercials in any way? The history of advertising shows that the sins of a few have often helped the development of the product as a whole, and this could also be true with tv com- mercials. Have the investigations changed your ideas on the effectiveness of tv? No. In fact, the vast amount of atten- tion and publicity given the subject — particularly by competing mediums — indicates the strong emotional factor and, consequently, the effectiveness of tv. Has NL&B changed any operating policies — or is it planning any — in view of the investigations? No. We have always had and will Mr. Wade Mr. Needham continue to have a policy of absolute integrity in all our advertising. Do you have any opinion on adver- tiser influence in and control of tv pro- gramming? One of tv's prime advantages is that it offers advertisers an opportunity to associate their products with specific programs that reflect their corporate image and offer unique emotional im- pact to their selling messages. Since sponsorship of a single television pro- gram involves millions of dollars, it seems inconceivable to us that an ad- vertiser would be willing to invest such sums without participating in the plan- ning and development of its sponsored shows toward this end. We believe that advertisers and their agencies must stay in "show business" for the good of all concerned. As far as Needham, Louis and Brorby is con- cerned, this doesn't mean that we are going into the program business. It means we are striving to work more closely with networks, program pack- agers and producers. That, I think, is ARB ARBITRON'S DAILY CHOICES Listed below are the highest-ranking television network shows for each day of the week Dec. 23-29 as rated by the multi-city Arbitron instant ratings of American Research Bureau. Date Program and Time Network Rating Wed., Dec. 23 Wagon Train (7:30 p.m.) NBC-TV 33.4 Thur. Dec. 24 Untouchables (9:30 p.m.) ABC-TV 19.8 Fri., Dec. 25 Walt Disney (7:30 p.m.) ABC-TV 16.3 Sat., Dec. 26 Gunsmoke (10 p.m.) CBS-TV 26.3 Sun., Dec. 27 Ed Sullivan (8 p.m.) CBS-TV 27.5 Mon., Dec. 28 Father Knows Best (8:30 p.m.) CBS-TV 27.1 Tue., Dec. 29 Star Time (9:30 p.m.) NBC-TV 25.7 Ccpyright 1960 American Research Bureau Tv test Encyclopaedia Britannica, which has never quite discovered how best to utilize broadcast media, is going into network tv on an experimental basis. EB has purchased alternate weeks of CBS-TV's Conquest over WBBM- TV Chicago. It's the first venture into tv for the book-publishing firm and is a test to develop sales leads. Heretofore, EB has used am and fm radio on a limited test basis, but has never stayed in radio for any length of time. the best way to develop tv programs. Any opinion about magazine or spot carrier concept of tv? We do not believe that magazines and television are the same breed of adver- tising medium, though both are and will continue to be very important and pop- ular forms of communication. There is a far greater emotional involvement be- tween people and television programs than there is between people and print editorial content. Furthermore, there is a more direct association between broad- cast programming and commercials than between print editorial matter and printed advertisements. By its very na- ture television cannot separate and iso- late advertising from editorial content as is done in newspapers and maga- zines. Have the investigations or publicity on the overall subject overlooked any areas? Perhaps not enough emphasis has been placed on what the mass public actually wants or thinks, particularly in the programming area. PM, ASR merger Philip Morris Inc. is considering a major step in its diversification policy. The cigarette manufacturer announced last week the possibility of a merger in April with ASR Products (formerly American Safety Razor Corp.), a major producer of razors and blades. Subsidi- aries of ASR include Supreme Products of Chicago and U.S. Relay of Cali- fornia. The merger would be on the basis of one share of Philip Morris common stock for each 4J/3 shares of ASR common stock. This ratio places a value on ASR Products common stock of about $22.5 million or $14.25 per share in terms of Philip Morris com- mon stock which closed at $61.75 on the New York Stock Exchange last Monday (Dec. 28). The plan will be submitted to the two boards of directors in late January. Stockholder action is anticipated in April. 28 (BROADCAST ADVERTISING) BROADCASTING, January 4, 1960 What's the good word, Tom? f £ Things are really 'looking up' in WDAY-TV-land ! First, our new 1206' tower — combined with our new 100,000-watt transmitter — has met and exceeded our expectations — has expanded our area coverage 96% . . . increased our audience 60% . . . and swelled our retail sales volume 100%! Second, every edition of SRDS points out that the Fargo Area is the Number 1 Retail-Sales-per-House- hold Area in the entire USA. The national average is $3,944 ... as compared to Fargo's whopping $5,970! Third, our second-to-none Promotion Department has proved, again, that it still has the touch . . . winning two of the top awards in the Lone Ranger 25th Anniversary Contest and the NBC Daytime Contest last year. Our Promotion Manager Roy C. BROADCASTING, January 4, 1960 Pedersen keeps up-to-date in the promotion field by being on the Broadcasters' Promotion Association's Board of Directors. And that's the good word up to this moment! 99 Yours, '^S^*-/^ f Tom Barnes WDAY-TV FARGO, N. D. • CHANNEL 6 Af Mated with NBC • ABC PETERS, GRIFFIN, WOODWARD, Inc. Exclusive National Representatives 29 All that jazz • "Pure Dixieland jazz in the old New Orleans tradi- tion" is the way guitarist Harry Lan- don defines the music played by the 7 Lemons On The Rocks. The group is composed of New York advertis- ing and tv executives. Their first album entitled "Madison Avenue Goes Dixie" will be released soon in this jacket by Janus Records of Newark, N.J. Mr. Landon, whose daytime role is that of vice president in charge of sales at Olmstead Sound Studios Inc., is also business man- ager and leader of the band. All members of the band have had pro- fessional music backgrounds. In ad- dition to once-a-week rehearsal ses- sions, they find time to play for various conventions, military service club shows and transcribed radio for the Army and Air Force. Madison Avenue's jazz band was organized about a year ago by Mr. Landon, John De Benham (cornet), film producer at Doherty, Clifford, Steers & Shenfield Inc., and Rollin C. Smith (piano), recording director at Ted Bates & Co. Other members are: Bill Demrest of N.W. Ayer & Son on clarinet; Paul Momorsky of Plandome Productions on trombone; Joe Spery of Doyle Dane Bernbach Inc. on drums and Jim Gribbons, free-lance commercial artist, on bass. Former members, who participated in the first album venture, were: Rob- ert Sparkman (clarinet) of Spark- man & Stephens Inc.; Wynn Walsh (trombone) of Fletcher, Richards, Calkins & Holden Inc.; Robert Swan- son (bass) of Robert Swanson Pro- ductions, and Richard R. Strome (drums) of Ted Bates Co. Lumber ads discussed What is the place of radio and tv in the grand merchandising-promotion de- sign of the retail lumber dealer? There are these suggestions made by a group of building supply experts: ad- vertise on radio when shifts change in manufacturing plants, the workers are driving home and thus will hear the ads; "shoot 'fire power' at women when they're home," and "actually build projects on the show." The recommendations were among 101 gathered by BBDO at a "creative panel" (or brainstorming session as developed sometime ago [1939] by the agency). The panel covered five areas including advertising, service, proce- dure, promotion and display. Food ads lead radio Food advertisers led the list of spot radio users during the third quarter of 1959, according to Radio Advertising Bureau. Food companies accounted for 16.2% of all spot radio time bought during the period, followed by gasoline advertis- ers, 13.2%; ale, beer and wine, 10.5%; tobacco products, 8.6%; toiletries, 8.0%; drugs, 4.6%; transportation and travel, 4.2%; religious, 3.6%, and agriculture, 3.0%. • Business briefly King-sized return • U.S. Tobacco Co., N.Y., out of network tv since June 1954 when its Martin Kane series went off NBC-TV, returned yesterday (Jan. 3) to NBC-TV on behalf of its King Sano cigarettes as alternate-week spon- sor of Meet The Press (Sun. 6-6:30 p.m.). Agency: C. J. LaRoche & Co., N.Y. MBS news show • Acousticon Inter- national Div. of Dictograph Products Inc., Jamaica, N.Y. (Acousticon hear- ing aids), starting Jan. 25 will sponsor nightly Mutual news program called The Sound and Sense of the News as part of company's largest consumer advertising campaign in its 58-year history. Monday-through-Friday pro- gram (9:30-9:35 p.m.), which will be carried on 275 MBS stations, will be narrated by newscaster George Hamil- ton Combs. Mr. Combs, formerly ABC Radio commentator, more recently co- founded Radio News Service (Radio Press International) which was sold last month to WMCA New York. Acousticon's 1960 ad effort also in- cludes national magazines and promo- tional aids to dealers. Agencv: The Wexton Co., N.Y. Moving into radio • Bekins Moving & Storage Co., Seattle, plans a year-long spot radio campaign to be carried in Washington, Oregon and Idaho by 25 stations. Included in the Bekins' sched- ule are 90-second weather spots in 7 : 30- 8 a.m. time slot, 30-second weather reports and forecasts and a 60-second commerical built around musical and copy themes used in 1959 when Bekins sponsored 5-minute newscasts. Agency is Frederick E. Baker & Assoc., Seattle. Saturday lunch • Jell-o Div. of Gen- eral Foods Corp., White Plains, N.Y., renewed sponsorship through June 25, 1960, of Lunch with Soupy Sales on ABC-TV (Sat. 12 noon-12:30 p.m. EST). Agency: Young & Rubicam Inc., N.Y. Health food • New product called Honegar, a combination of honey and vinegar, is to be marketed by B.T. Bab- bitt Inc., N.Y. Watch for radio and tv (spot in both cases) to help initial cam- paigning this month in six marketing areas (Boston, New York, Chicago, 30 (BROADCAST ADVERTISING) BROADCASTING, January 4, 1960 CJCA Edmonton, Alberta CKXl Calgary, Alberta CKCK C!H88 North Battlefonl, Saskatehewas Regina, Saskatchewan CKRC ICKSB Winnipeg, Manitoba St. Bo MX? raiv" mi Caracas, Venezuela These NEW AM Radio Transmitters Speak with Continental Authority! Here are preferential new installations made by discriminating major broad- casters. They indicate the proven quality, reliability and acceptance of Continental Electronics Transmitters. (Lfrn t i n p n t clL C-Le-cJjurvujcj*- Continental's 317B 50 KW AM broadcast transmitter In addition, four brand-new 250,000 watt Type 418A Continental shortwave broadcast transmitters are being installed today near Barcelona, Spain. MANUFACTURING CO. 4212 S. Buckner Blvd. Dallas 27, Texas designers and builders of the world's most powerful radio transmitters BROADCASTING, January 4, 1960 Philadelphia, Los Angeles and Miami). By spring, it'll be going national with radio-tv spot again a possibility. Brown & Butcher, N.Y., is agency. New and renewed • Mutual last week obtained year-long radio advertising campaigns with newcomer Monroe Auto Equipment Co., Monroe, Mich., via Aitkin-Kynatt Co., Philadelphia, and renewal order from Sinclair Refining Co., N.Y., through Geyer, Morey, Mad- den & Ballard, N.Y. Monroe Auto ("Load-Leveler" shock absorbers) start- ed sponsorship Jan. 1 of morning five- minute news and sports feature by Bill Stern. Sinclair starts its 1960 drive Jan. 4. via several-times-daily adjacencies to MBS' on-the-half-hour newscasts. Both campaigns are on Monday through Fri- day schedules. Quaker in Germany • The Quaker Oats Co.'s $100,000 billing in Germany is now being serviced by Foote, Cone & Belding at its newly-established Frankfurt, Germany, office, becoming the agency's first client there. FC&B already has placed an order for Quaker radio advertising to begin shortly after the first of the year in Germany (subsidiary company there is Quaker Nahrmittel Gesellschaft). FC&B in Lon- don handles Quaker Oats in England. Agency appointments • Doyle Inc. (Strongheart dog food, Kit Kat cat food), Chicago, appoints Lilien- feld & Co., that city, to handle its ad- vertising west of Pittsburgh, replacing DArcy Adv. Co. Account has used radio-tv. • Perfect Circle Corp. (automotive products), Hagerstown, Ind., appoints Compton Adv., Chicago. Account bills nearly $1 million. Advertising formerly was handled by Henri, Hurst & McDon- ald, Chicago. • Also in advertising Nominations sought • Western States Advertising Agencies Assn. has launched its search for "Advertising Citizen of 1959" by inviting nominations from anyone in advertising — advertiser, agen- cy or media — of candidates who have made outstanding contributions to the public understanding of advertising and to community and civic affairs. Nomi- nations should be sent in writing to WSAAA, 730 S. Western Ave., L.A., before Jan. 15. The award will be pre- sented at the WSAAA annual dinner dance, Feb. 13, at the Ambassador Ho- tel in Los Angeles. Name change • The name of Honig- Cooper, Harrington & Miner, San Francisco and Los Angeles agency, has been changed to Honig-Cooper & Har- rington. Finds a home • Street & Finney Inc., N.Y., has been assigned a new and un- named product from the Household Products Div. of Colgate-Palmolive. The agency currently handles adver- tising for Colgate-Palmolive's Florient, Super Suds and Colgate shave cream. Record ad budget • Buena Vista Film Distribution Co., New York, has re- ported it will distribute $18.5 million worth of new film products from Walt Disney Productions during 1960-61. To promote the film releases, Roy O. Dis- ney, president of Walt Disney Produc- tions, announced a record $4 million will be spent by the company on advertising, publicity and exploitation. Broadcast ad- vertising is included in the budget but no figures for various media have been revealed. Soma moves • Soma Adv., Portland, Ore., has moved to 1311 N.W. 21st Ave. The agency has opened a branch office at 737 N. Michigan Ave., Chicago. TV PREVIEW All aboard • General Foods' newest Gaines dog food product, Gravy Train, will be pulling up in eastern markets this month on the first lap of its national distribution route. These are random stills from an as- sortment of 60-second and 20- second commercials being placed by Benton & Bowles on General Foods' networks shows and in night avail- abilities in 39 eastern markets. Net- work exposure beings on the Ann Southern Show (Mon. 9:30-10 p.m.) and the Betty Hutton Show (Thurs., 8-8:30 p.m.), both CBS- TV, in late January. The sneaker wearers (top left) are heard on one sound track but their faces are never seen. The hat (top right), seen in another com- mercial belongs to a crowd of young- sters rounded up in home neighbor- hoods of Benton & Bowles' tv spe- cialists. (Amateur talent, tested and taped in backyard auditions, beat out lines of professional applicants.) In a series of spots that includes dogs, people and the product (bot- tom left), a bit of animation also tags each commercial as the train chugs across the screen (bottom right). Tv is getting about 60% of a multi-million dollar budget. The commercials tie in with the print art. Photographer Irving Penn, after shooting close-ups of countless breeds in his own studio for Gravy Train print ads, sat in on the film sessions at Elliot, Unger & Elliot, New York. Finished tv art reflects his style as well as a heightened realism sought by using a hand camera and few optical effects. Agency credits: John Masson, ac- count executive; Ted Okon, tv pro- ducer; Paul Wason, copy group head; Gunnard Faulk, art director, and Bob Brooks, tv art. P.J. Hoff- man of General Foods is product manager on Gravy Train. Last week Mr. Hoffman reported results of test marketing in the Midwest were "phenomenal." 32 (BROADCAST ADVERTISING) BROADCASTING, January 4, 1960 GOVERNMENT CAPITOL HILL OUTLOOK FOR 1960 House, Senate groups to hold spotlight with radio-tv hearings The broadcasting business — in both its programming and advertising aspects • — is scheduled to get early attention from both sides of Capitol Hill as the 86th Congress reconvenes this Wednes- day (Jan. 6). Congressional scrutiny of tv and radio will be intensified, of course, by the fact that this is the congressional and presidential election year and the air media are the most potent instruments of election cam- paigning. The most immediate — and sensa- tional— Hill action will come from the House Legislative Oversight Subcom- mittee, which last fall precipitated the broadcast industry into near panic with a dramatic series of hearings which re- vealed rigging of network tv quiz shows, and in the process reaped a harvest of newspaper headlines across the country. This subcommittee — headed by Rep. Oren Harris (D-Ark.) — now has turned its attention to allegations of various forms of payola and "deceptive broad- casting practices" and is almost certain to hold hearings which will produce testimony not only by radio-tv network and record company executives and per- formers, but also by station executives, disc jockeys and other employes in larger cities across the country. The subcommittee staff has circulated a memorandum to members listing in- formation it has received on more than two dozen alleged abuses. A spokesman says the list will be bolstered with whatever other charges are received in current investigations. These allegations will be analyzed and submitted to mem- bers by mid-January, along with a report and legislative recommendations based on tv quiz probe and hearings last fall (Broadcasting, Dec. 21, 1959). At that time, subcommittee members will decide on a hearing and its scope, Chairman Harris has said. In the Senate • On the other side of the Hill, Chairman Warren G. Magnu- son (D-Wash.) of the Senate Commerce Committee has served notice that soon after the second session resumes he will summon representatives of the broad- cast industry, the FCC and the Federal Trade Commission to explain what he feels are their past laxities in allowing abuses to enter radio and tv. Sen. Magnuson took the three groups to task in a speech in November to Washington-Oregon State Broadcasters Assns. and said if abuses aren't cleaned up, "I will move immediately with legislation" (Broadcasting, Nov. 23 1959). The Senate group has carried 34 on a continuing probe for several years on several phases of broadcast practices and on tv allocations. Sen. Magnuson said he will ask the FCC to explain its "puny" efforts at halting misleading advertising and over- commercialization through the agency's license renewal procedures and also will go into FCC authority to impose bal- anced programming. He criticized the FTC for getting such a late start at cracking down on misleading advertis- ing and asked for a written report on the agency's radio-tv monitoring activi- ties. The Senate Commerce Committee also plans to hold hearings on the tv rating services and Sen. A. S. Mike Monroney (D-Okla.), most vociferous Senate critic of ratings, probably will conduct this phase. To the Senate probe has been added charges developed by the House Legislative Oversight Subcom- mittee that the networks' jockeying for better ratings are largely responsible for rigged tv quiz shows and a charge by MBS President Robert F. Hurleigh that broadcast ratings are "fixed." Action Taken • All the Hill actions have spurred the FCC and FTC into greater efforts to halt the alleged abuses. The FTC has ordered a step-up in its tv monitoring, has issued some com- plaints making specific charges of mis- leading advertising and payola practices and already has obtained a consent de- cree ordering RCA to cease payola practices in connection with broadcasts of its records. The FTC also has con- ferred with broadcast industry and ad- vertising spokesmen. The FCC has begun probing into payola via questionnaires and currently is conducting a hearing in efforts to de- termine if it has authority to and should interfere in programming. The hearings 'Lady Chatter ley' on tv? Imagine Lady Chatterley's Lover on tv — four letter words, clinical sex descriptions and all. Quite a rating it would have, wouldn't it? Not if the FCC can help it. Last week the FCC asked the Second Circuit U.S. Court of Ap- peals in New York to do one thing about the D.H. Lawrence classic: Please don't give it a blanket en- dorsement as not obscene. Keep your decision within narrow bounds. Be- cause, if you are too general in your decision you might rule that Lady Chatterley's Lover is not obscene in all respects — and thus there would be no reason why it can't be shown on tv. The D.H. Lawrence book was forbidden the mails early last year by Postmaster General Arthur E. Summerfield. Mr. Summerfield ruled the book was obscene. Sec. 1461 of the U.S. Code prohibits the use of the mails for an obscene book. Grove Press Inc., publisher of the unexpurgated Lady Chatterley's Lover (written in the 1920s) took the Postmaster General's decision to court. A U.S. District Court held that it was not obscene. This ruling is being appealed by the Postmaster of New York City. The FCC's brief, filed with a petition for leave to intervene as amicus curiae (Closed Circuit, Dec. 21, 1959), requested the courts to limit its decision to the particular artistic medium before it (books). "The tolerance by the community of sexual frankness on the broad- cast media is obviously less than that which is acceptable in books," the FCC said. "Radio and television programs enter the home and are readily available not only to the aver- age normal adult but also to children and to the emotionally immature or disturbed." The point the FCC made is that if the district court's viewpoint is up- held— that the British novel comes under the protection of the First Amendment — it will play hob with the Commission's responsibilities to enforce Sec. 1464 of the U.S. Code. Sec. 1464 prohibits the broadcasting of obscenities or profanities. The FCC pointed out that the First Amendment protection covers broad- casting as well as newspapers, books and magazines. The FCC brief was signed by Edgar W. Holtz, as acting general counsel, and Max D. Paglin, as assist- ant general counsel. It was written by Ruth V. Reel and Edwart W. Hautanen, both attorneys in the gen- eral counsel's office. BROADCASTING, January 4, 1960 STRETCH OUT FOR PROSPECTS WITH TELEGRAMS-FOR-PROMOTIOIM SERVICE! Want to reach everybody, everywhere, all at once? Western Union's Telegrams-For-Promotion Service is the one quick, sure, efficient way of doing just that. Your message is delivered to all your prospects simultaneously . . . with the importance only a telegram can provide. Read and remem- bered with real impact! How to do it? Just give us one copy of the message and your list. We do the rest. Wire us collect for information and action. Address: Western Union, Special Service Division, Dept. 1-B, New York, N. Y. WESTERN UIMIO SPECIAL SERVICES BROADCASTING, January 4, 1960 35 Doerfer describes an FCC snowed under by work For the FCC, 1959 was a "parti- cularly eventful year," and telecom- munications developments in 1960 will raise new problems to trouble and already burdened Commission. This is how FCC Chairman John C. Doerfer introduced a special year- end statement released Dec. 31. Be- low, in text, are excerpts of his re- port which pertained to broadcast matters: Programs: The biggest happening of public concern in the broadcast field dur- ing 1959 was the revelations of unsavory television operations in- volving "quiz" show and "payola" practices, hidden advertising blurbs, offensive commercials and unbal- anced programs. They received — and are continuing to receive — con- certed attention by Congress, other federal agencies concerned, industry and segments of the public. Nation-wide expression of indig- nation is such that broadcasting — and tv in particular — must mend certain of its ways if it is to regain some lost respect and confidence. Whether this can be done by moves to strengthen self-regulation without new and compelling legislation re- mains to be seen. But whatever the means, many voices are demanding a halt to some broadcast "commer- cials" which, if not actually illegal, are unethical or in bad taste and are a disservice to the public. For its part, the FCC is engaged in a public proceeding to reappraise its role in both tv and radio broad- also encompass misleading advertising, payola or any other alleged abuses wit- nesses want to talk about. The Hill activities and those of the FCC and FTC also have brought vari- ous approaches at self-discipline from NAB, the networks, the NAB Tv Code Review Board and others. Some 250 bills affecting tv and radio were introduced in Congress last year and these will continue under considera- tion this year, plus many more to be introduced in the second session. Among subjects likely to be consid- ered, but on which hearings are not definitely set are: FCC reforms, FCC regulation of networks, FCC regulation of community antenna systems and boosters, election reform bills, alloca- tions, spectrum studies, small business problems, improper influences in gov- ernment, sports antitrust exemptions, changes in FCC administrative proced- ures, international treaties, educational cast to determine how best to hold its station licensees responsible for better serving the public without the Commission violating the censor- ship ban and other legal restrictions which limit the scope of its regula- tion of broadcasting. This is bring- ing helpful comment and sugges- tions by religious, educational, women's, civic, business and other groups and individuals who are con- cerned by some elements of broad- cast fare now invading the home. At the same time, the Commission has asked broadcast stations about hidden payments for air "plugs" and what they are doing to control them. This program authority review is a major follow-up of its special staff report in 1957 on tv network broad- casting. Since then, the Commission has adopted rules prohibiting tv sta- tion licensees from being represented in national "spot sales" by networks, proposed amending its rules with respect to "option time" practices, and is inquiring into network tv program selection practices. Tv: Almost half of the uhf permits issued since 1952 have been sur- rendered and more than half of the uhf stations which were in operation are now off the air. How to resolve the uhf problem is one of the Com- mission's greatest perplexities. Ex- perience with intermixture of vhf and uhf operation has been dis- appointing. Possibilities now being evaluated range from reducing pres- ent vhf station separations to a gen- tv, pay tv, freedom of information, vari- ous tax proposals, am daytimer hours and proposals to prohibit liquor adver- tising on radio and tv. • Government briefs Gift granted • The gift by Louis and William P. Schweitzer to the Pacifica Foundation of WBAI (FM) New York has been approved by the FCC. Pacifica, a non-profit educational in- stitution, operates KPFA (FM) Berke- ley, Calif., and KPFK (FM) Los An- geles, on a listener-subscription basis (Broadcasting, Sept. 28, 1959). In making the gift, the Schweitzer family said that there was need for such a service in the metropolitan New York area. Waive rules • The FCC has waived Sec. 3.30 (a) of the rules and granted WSAC Radcliff, Ky., permission to change its station location to Fort Knox, eral reshuffling of tv channel assign- ments. A basic consideration is whether additional vhf space can be obtained from the government. The Commission has proposed legislation which would permit it to license existing tv installation en- gaged solely in rebroadcast if they meet certain conditions. It also ini- tiated rulemaking looking toward authorizing low-power vhf transla- tor stations under safeguards to pre- vent interference. These steps are needed to help it deal with the many unlicensed "boosters" now in opera- tion. It has also requested legislation to give it authority over CATV (com- munity antenna) systems to the ex- tent of requiring them to obtain the consent of the stations whose pro- grams they pick up, also to carry programs of any local tv stations. Though the Commission in early 1959 announced that it would con- sider applications by tv stations to test subscription tv under limited conditions, no conforming applica- tion has yet been received. Commercial tv station figures did not change materially during the year. More than 670 hold authoriza- tions and over 500 (of which only 76 are now uhf) are in operation. In addition, some 270 uhf translator stations (an increase of about 70 for the year) are authorized to bring video to remote localities, mostly places not otherwise served. Educational tv station authoriza- tions remain at slightly more than 60, but the number of operating Ky. The Commission stipulated, how- ever, that station identification must be made so as to indicate clearly that the sattion is "in no way sponsored or in any manner connected with the Dept. of the Army" or any other government agency. The station operates on 1470 kc and is a 1 kw daytimer. Induced hearing • KSAY Oakland, Calif., has been informed by the FCC that its application for renewal of license indicates the necessity of a hearing because of "induced electricity energized loading cranes at the Oak- land Army Terminal." At issue is KSAY's antenna array which is near enough to the Army depot so that it interferes with the operation of giant cranes when they are in certain posi- tions (Broadcasting, Sept. 14, 1959). The Commission denied an Army re- quest that the renewal application be dismissed because it was incomplete and filed late. 36 (GOVERNMENT) BROADCASTING, January 4, 1960 Chairman Doerfer After eventful year, new burdens stations has increased from 35 to 45 (including about 12 present uhf stations). Fm: Mounting applications and fewer station deletions emphasized a mounting interest in commercial fm. A further indication was the increased number of competitive ap- plications. A contributing factor is that some 160 fm stations (about 60 more than last year) are able to obtain addi- tional revenue through supplemental background music service to sub- scribers, and the additional fact that New tv grant • The FCC last week granted Helena Tv Inc., Helena, Mont., a permit to construct a new tv station on ch. 10 there. Helena Tv's principals include Charles P. Crehan (minority owner of KCAP Helena). Bruce Hamil- ton (with interest in KBTK Missoula, Mont.) and 14 others. Comr. Robert T. Bartley dissented on the issue of the permittee's financial qualifications. Helena Tv operates a community an- tenna tv system in Helena and formerly was permittee of KABL-TV on ch. 10 there. KABL-TV surrendered its permit in November 1957 without starting con- struction. Convention deadline • The Radio- Television Correspondents Galleries in Washington, handling news coverage arrangements for the 1960 nominating conventions of both major parties, last week asked all news directors of radio and tv stations to advise by Jan. 22, what minimum hotel accommodations, the Commission is considering pos- sible expanded fm multiplexing op- erations. However, Commission con- sideration of the future of fm sub- sidiary operations is complicated by a court decision which held invalid its present rules insofar as they ex- clude such simplex operation. Fm commercial authorizations climbed from about 690 to 825, with some 665 stations on the air as com- pared with 570 a year ago. Educational fm stations netted a gain of about 10 for the year both in authorized and operating stations, the current figures being around 170 and 160, respectively. Am: Am broadcast netted about 100 authorizations and 150 operating stations (mostly daytime only) dur- ing the year, bringing the 1959 year- end figures to around 3,500 and 3,450, respectively. The FCC: Never before in its quarter cen- tury has so much of the Commis- sion's time been diverted from the normal administrative process by happenings which require priority attention. This is manifested particu- larly in litigation and legislative mat- ters. Court actions have necessitated new and additional time-consuming procedures, and Congressional con- siderations have resulted in an un- precedented number of comments on proposed legislation, personal ap- pearances before various committees and subcommittees, and special stud- ies and reports to answer specific questions from Congressional work room or studio needs will be re- quired. Space allocations, the announce- ment said, are being made in early February. Address returns to: Bill Henry, Convention Chairman, House Radio-Tv Gallery, Room G-4, The Capitol, Washington, D. C. KSWO-TV move affirmed • The FCC last week reaffirmed a grant last sum- mer authorizing KSWO-TV Lawton, Okla., to move its transmitter and in- crease power (Broadcasting, Oct. 5, 1959). Commission also dismissed pro- test by KFDX-TV Wichita Falls, Tex., against proposed move as recommended by hearing examiner (Broadcasting, Nov. 23, 1959). The KSWO-TV trans- mitter will be moved from 4 miles east of Lawton and 49 miles northeast of Wichita Falls to a point 32 miles from Lawton and 24 miles from Wichita Falls. Power will be upped from 158 kw to 316 kw. sources. To help it reduce backlogs and catch up with its growing workloads, the Commission has asked Congress to eliminate a 1952 amendment to the Communications Act which the courts have interpreted as requiring the Commission to hold a hearing on practically all protests (even from those not in the communications business) to grants made without hearing; remove another 1952 amendment which requires that a prehearing notice be sent before an application can be designated for hearing; remove certain restrictions in the act which preclude the Com- mission from consulting its own en- gineering and legal staffs in adjudica- tory matters; permit it to make more use of its review staff; correct certain omissions in the act concerning "ex parte" presentations; eliminate the present requirement of oaths on rou- tine forms; and for authority to im- pose small fines to combat minor but increasing violations of its rules and regulations. "Tooth-and-hail" competition, which now permeates other services as well as broadcast, deluges the Commission with filings and counter filings which are inordinately lengthy and often repetitious. The points raised or re-raised in a single peti- tion sometimes run into the hun- dreds. Each petition not only re- quires a documented ruling by the Commission but every question raised must be formally dealt with. Such paperwork impedes Commis- sion final determination and delays providing services which directly or indirectly affect the public. FCC query • The FCC has raised question of unauthorized transfer of KBLO Hot Springs, Ark., in McFar- land letter to that station and to pros- pective buyer, Modern Broadcasting Corp., Columbus, Ohio. Commission said management contract filed with assignment application raises "serious questions" on unauthorized transfer of control. It also questioned whether mis- representations had been made and whether pertinent information had been withheld. Sale of KBLO to Columbus businessmen is for $48,000. Dissent • Chicago Chapter of the American Federation of the Tv & Radio Artists last week said it would file a protest with the FCC on the renewal of NBC -owned WMAQ-AM-FM and WNBQ (TV) Chicago (Broadcasting, Dec. 28, 1959). BROADCASTING, January 4, 1960 37 FTC CITES ELEVEN FOR PAYOLA New complaints claim pay-offs to disc jockeys KJEO-TV— ABC for Fresno, California's $600,000,000 market — stepped up its metropolitan Nielsen rating a full 10% in its December 1959 survey over the corre- sponding 1958 period. 32% of the audience 6 to 9 p.m. — 33% of the audience 9 p.m. to midnight. In contrast, one of the other two stations in the market showed a static position with 1958, the other a decline. Your HR representative will help you get your share of the stepping out and stepping up TV buy for 1 960— KJ EO-TV, Channel 47, Fresno. J. E. O'Neill — President Joe Drilling — Vice President and General Manager W.O. Edholm— Commercial Manager See your H-R representative The Federal Trade Commission last Wednesday filed payola complaints against eleven more record manufac- turers and distributors, charging they paid off unidentified disc jockeys to play their records. This practice, the FTC said, is an unfair trade practice because the public is given the impression that the records are being played because of their pop- ularity or their merit as judged by the air personality. Last week's move was the second in the FTC's campaign against payola. Early last month it charged three record companies and six distributors with payola. The first consent order, between RCA and the federal agency, was an- nounced Dec. 15 (Broadcasting, Dec. 21, 7 1959). Payola letter replies A clean bill of health was claimed by first the stations to reply to the FCC's Dec. 2 payola inquiry (Broadcasting, Dec. 2). KROY Sacramento, Calif., said it has employed "individual con- tractor" to help management select rec- ords to be played and that no labels would be identified over air. WSNJ Bridgeport, Conn., told the FCC that payola has not been problem at station and no new controls are needed or con- templated. KAUS-KMMT (TV) Austin, Minn., said acceptance of payola or failure to report offering of same by its employes will result in their immediate firing. The Commission asked all broadcast licensees to state whether (1) any em- ploye has accepted payments for matter broadcast and for which the person so paying was not identified and (2) what steps have been taken to prevent payola in the future. Deadline for answering the second question is today (Monday) while stations have until Feb. 5 to an- swer the first part. Comr. Ford talks FCC Comr. Frederick W. Ford ad- dressed the first annual WICE Broad- cast Career Seminar in Providence, R.I., Dec. 29 and told the all-day meeting of teachers and students that "the Commission needs the finest legal and engineering talent it can find." Speaking of the general broadcast areas in which the Commission is in- volved, Comr. Ford told the gathering that "in spite of the publicity which is Charged with pay-offs were the fol- lowing last week: Record manufacturers — Fury Rec- ords Inc., New York; Laurie Records Inc. (Abel Productions Inc.), New York; Class Record Sales, Los Angeles; Roulette Records Inc., New York; At- lantic Recording Corp., New York. Distributors — Marvel Distributing Co., Lesco Distributors Inc., Main Line Distributors Inc., all Philadelphia, and Duke Records Inc., Houston; Action Records Inc., New York. The eleventh complaint was filed against Jay-Gee Record Co., New York, and its subsidiary companies acting as distributors, the Cosnat Distributing Corps, of New York, Cleveland and Detroit. Jay-Gee is a record manufac- turer. not always good that an agency such as ours receives, our staff is in there pitching with their collective brains, ever striving to help us solve problems which seem at times insoluble and be- come more complicated as the intri- cacies of communications . . . multi- ply." Urge FCC status quo on color tv standards A special Electronics Industry Assn. committee has urged that present FCC standards for color tv be left untouched "at this time." The special group, a subcommittee of the EIA committee on television sys- tems, was formed early in 1959 to look into the colorimetry theories of Dr. Edwin H. Land, president of the Pola- roid Corp. Dr. Land has studied methods of producing color pictures using only one color plus black and white. His work has been cited in tech- nical journals as having potential appli- cation for tv. The EIA committee last week noted that the present FCC standards permit color receivers to continue using three- color systems, two-color systems or the "binary" color systems studied by Dr. Land. A simpler transmitter could be used for systems suggested by Dr. Land, the committee said. The committee also found that the systems studied by Dr. Land can pro- duce pleasing pictures, but "colorimetri- cally" not as faithful as pictures pro- duced with a three-color process. 38 (GOVERNMENT) BROADCASTING, January 4, 1960 Why do they put periscopes on submarines? r— ■ - " The only logical way you can see where you're going is to look ahead. This wisdom is just as pro- found for people in the business of broadcast ad- vertising as for skippers of submarines. Radio and television are entering 1960 after tracking a turbulent course through 1959. What's ahead in 1960? Where will broadcasting run into heavy weather ; where will the sailing be smooth ? Will radio and television, in 1960, increase their share of the advertising dollar? What changes are in store in audience patterns and ways of evaluat- ing them, in marketing techniques, in radio and television facilities? How do the experts in broad- cast advertising look at the new year; what do they say and why do they say it? Answering these questions calls for either the gift of prophecy — or the gift of interpretive analy- sis based upon solid knowledge. In short, it calls for perspective. And that is exactly what a special issue of Broad- casting Magazine, scheduled for publication next February 15, will be called . . . 'Terspective '60." Its many pages of special reports will add up to a chartered course for the year ahead. Among all publications, only Broadcasting is equipped by skills, by staff and by the experience of years of growing up with radio and television to attempt so comprehensive an analysis. Each of the special Perspective issues that Broadcasting has published in past years has become a standard source work for the important decision-makers in broadcast advertising. Perspective '60, like its pred- ecessors, will be kept, studied and re-read for months after its issue date. Within the framework of such a basic working tool for advertising men, your message takes on special value. Through Broadcasting — in any issue — you command a guaranteed circulation of 25,000. But in Perspective '60, your advertisement will command extra pass-along and re-readership that will make this the best buy of your year. If you haven't reserved space yet in Perspective '60, we suggest you up-periscope and sound your klaxon. It will be heard (on your behalf) in all the most important and profitable places. Deadline for advertising : January 18 for proofs ; final deadline February 1. Rates: No inflation here. For so much more, the cost is the same as any of Broadcasting's 51 other issues of the year. Reservations: No time like now. Wire or phone us collect to make sure you'll be represented the way you want, with good position. BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO BROADCASTING, January 4, 1960 1735 DeSale3 Street, N. W., Washington e, D. C. A member of the Audit Bureau of Circulations 39 3 BLESSINGS WITH 2 REBUKES But FCC okays Metropolitan purchases $46,559,724 DRUG SALES MOVE ON AIR . . . in the DOLLAR-RICH CHANNEL 5 Viewing AIR-ea! Eastern Michigan's most powerful air salesman, WNEM- TV, really moves drugs. A healthy | 12.7 per cent of ! Michigan's total drug expenditures was spent in the 376 drug stores operat- ing in the rich and abundant 25-county air-ea served exclu- sively by Channel 5. EASTERN MICHIGAN'S FIRST VHF TELEVISION STATION —TV Metropolitan Broadcasting Corp. last week received FCC approval for the acquisition of three broadcast prop- erties for a combined price of $6.7 mil- lion— and at the same time had its knuckles cracked for what the Com- mission said were violations of its rules in two instances. The approved buys: • WIP-AM-FM Philadelphia from Benedict Gimbel and associates for 150,000 Metropolitan shares (valued at $2.7 million) and assumption of $2 mil- lion in obligations. • Positive control (96.64%) of ch. 13 KOVR (TV) Stockton, Calif., from Gannett newspapers for $1,391,000. • Ch. 19 WTVH (TV) Peoria, 111., from the Peoria Star-Journal for $610,000. And, on the heels of the triple ap- proval, Metropolitan was reported last week near the closing stage in negotia- tions to purchase its second uhf station —and its fifth tv— ch. 17 WTVP (TV) Decatur, 111., for $570,000. Current WTVP owners are George A. Bolas, 30%; Gilbert C. Swanson, 15%; W. Clarke Swanson, 15%, and others. They bought the station in 1958 from William A. Shallabarger and family for $200,- 000, plus a $20,000 yearly real estate lease for five years and option to pur- chase for $225,000. Metropolitan Principals • John W. Kluge is president and 14% owner of Metropolitan's 1.75 million outstanding shares. The Washington brokerage firm of Jones, Kreeger & Co. owns 23.77% of the firm. Bennett Korn is vice president in charge of tv. Metro- politan also owns ch. 5 WNEW-TV and WNEW-AM-FM New York, ch. 5 WTTG (TV) Washington and WHK- AM-FM Cleveland. Mr. Kluge indi- vidually last week received FCC ap- proval for the sale of 37% of WLOF- TV Orlando, Fla., to Joseph L. Brech- ner for $350,000. Mr. Gimbel, who with associates purchased WIP a year ago for $2.5 million, will become a vice president of Metropolitan with a 10-year contract. He will receive 20,000 shares of firm's stock, making him third largest stock- holder. Other WIP owners included John Crisconi, Philadelphia auto dealer who will receive 22,000 Metropolitan shares (second largest number owned), station rep Edward Petry & Co., Bob Hope, John Pew and Ralf Brent. WIP was established in 1922 and operates on 610 kc with 5 kw. Gannett purchased KOVR from H. L. Hoffman (Hoffman Electronics) and associates in 1958 for $1.5 million. Ch. 13 KOVR went on the air in 1954 and 40 (GOVERNMENT) is an ABC affiliate. Gannett remains in broadcasting through ownership of WHEC-AM-TV Rochester, WINR-AM- TV Binghamton, WENY Elmira, WHDL-AM-FM Olean, all New York, and WDAN-AM-TV Danville, 111. WTVH, also an ABC affiliate, went on the air in 1953 on ch. 19. Approval of the three purchases was by a 3-1 Commission vote, with Comr. Robert T. Bartley dissenting, following his ordinary practice in multiple owner- ship cases. Approving the transfers were Comrs. John C. Doerfer. Robert E. Lee and John S. Cross. Commission Frown • An official FCC reprimand was given Metropolitan be- cause of filmed reports of Senate labor hearings and a special program on labor legislation. In a letter to Metropolitan, the Commission noted that WTTG filmed the Senate's Kohler hearings and made such kinescopes available to other stations without in- forming them that the National Assn. of Manufacturers had borne part of the cost: "The failure of WTTG to inform each ultimate user of the kinescopes of NAM's part in the matter . . . was a serious omission and was a contri- buting cause of the failure on the part of such other stations to make the an- nouncements required . . ." by FCC rules identifying sponsors. (Several sta- tions have received reprimands by FCC for not identifying NAM.) The FCC also told Metropolitan that the program, Special Report on Labor Corruption, carried by WNEW-TV and WTTG, violated the Commission's rules relating to editorials. The Metropolitan reprimand also was favored by a 3-1 Commission majority, with Comr. Doerfer dissenting in this instance because of that part dealing with the special report. Hearing site protest KIMN Denver has told the FCC that it does not think the Colorado city would be the proper site for a license revocation hearing against the station. KIMN said that Chief Hearing Exami- ner James D. Cunningham was "pre- mature" to assume that a large number of witnesses would be called when he scheduled the hearing for Denver, be- ginning March 1. The station said it will petition the Commission for re- consideration of the revocation pro- ceeding which "might well make the discussion of sites of the hearing moot." FCC ordered the hearing be- cause of alleged off-color material on KIMN (Broadcasting, Dec. 7). BROADCASTING, January 4, 1960 IN MEMPHIS... It Takes AMERICA'S ONLY 50,000 WATT NEGRO RADIO STATION to Complete the Picture! MEMPHIS 40% of the Memphis Market is NEGRO - and you need only one medium to sell WITHOUT WDIA . . . YOU'RE MISSING 40% OF THE MEMPHIS MARKET! And here's why this is a market you just can't afford to miss: 1. Negroes in the Memphis Market have totaled up yearly earnings of $616,294,100! 2. They spend 80% of this big income on consumer goods! 3. And before they buy, these Negroes listen— to WDIA! MORE THAN JUST A RADIO STATION . . . WDIA IS A POWERFUL ADVERTIS- ING FORCE IN MEMPHIS— AMERICA'S 10th LARGEST WHOLESALE MARKET! Let us send you proof of performance in your Field! Egmont Sonderling, President Bert Ferguson, Exec. Vice-President Archie S. Grinalds, Jr., Sales Manager WDIA IS REPRESENTED NATIONALLY BY THE BOLLING COMPANY TWO MORE SONDERLING STATIONS! IN CHICAGO, IT'S Featuring Chicago's greatest Negro air salesman . . . "Big Bill" Hill IN OAKLAND, IT'S The only full-time Negro station serving all Negro communities in the San Francisco-Bay area. REPRESENTED NATIONALLY BY: BERNARD HOWARD & CO., INC. WEST COAST REPRESENTATIVE: B-N-B, INC. — TIME SALES BROADCASTING, January 4, 1960 4 I A TV WRITER SIZES UP HIS CRAFT Rod Serling will tell FCC about frustrations and rewards of tv What do the creative contributors to television think of programming, quiz- payola scandals, advertising influence and other television problems now in the news? One of tv's most gifted and success- ful writers will tell the FCC what he thinks when he testifies tomorrow (Jan. 5) in the Commission's general hearing on broadcast regulation. He is Rod Serling, prize-winning television drama- tist and producer of a current televi- sion hit series, The Twilight Zone (CBS-TV, Fridays, 10-10:30 p.m.). What Mr. Serling will tell the FCC won't be known until tomorrow, but in an interview with Broadcasting he expressed some sharp opinions. They added up to an incisive criticism of unnecessary sponsor taboos, a qualified endorsement of the magazine concept for tv, a distrust of audience ratings, a concern over television's failure to at- tract new writers in recent seasons. But Mr. Serling also finds in television rich rewards — both financial and profes- sional. And he believes that whatever its faults, television doesn't deserve the extremes in criticism that have hit it lately. The Sponsor • Here's what he told Broadcasting about sponsor interfer- ence in programming: "Television is probably the least free of any of the art forms. This is a fact and no one denies it. The point has been made over and over again that television drama could be more effec- tive, could be more timely, could be more moving, could be more varied, more exciting if the people who created 42 (GOVERNMENT) it were allowed to create without any- body mixing in. "Some of the problems in sponsorial edicts are minor things like certain English language words that hurt a sponsor. They automatically and arbi- trarily delete from the English language any word that suggests a competitive product. You can't 'ford' a river if it's sponsored by Chevy; you can't offer somebody a 'match' if it's sponsored by Ronson lighters. "Now these things in themselves are minor, but the reason I find them serious is that they suggest on a pro- jected level, you know, the kind of dangerous idiocy that might be opera- tive if we allow this kind of over-con- cern to go on. "Probably the most offensive dele- tion in a program was the gas com- pany's deletion of the word 'gas' in the Playhouse 90 production, 'The Judgment of Nurnberg' Now it's a fact that the gas referred to was cya- nide, which has no bearing physically or chemically or in any other way on the gas used in your kitchen, but this word was deleted. "Well, this is the kind of interfer- ence that I find comes without logic. Other areas of interference I can under- stand, though I can't necessarily sym- pathize with them. I can understand why Philco, on the old Philco Theatre, was very concerned about the presence of a Negro in the cast of 'A Man Is Ten Feet Tall.' Philco felt this would play hob with their public relations in the South, and unfortunately it did. I gather they lost many franchises as a result of that show, despite the fact it was probably one of the most artisti- cally successful things they ever did on the series in five or six years on the air. "But take another case. I recall a show which ultimately won the Brother- hood Award from the National Con- ference^ of Christians and Jews, the show called 'A Town Is Turned to Dust,' in which the ending originally was to have involved a suicide, and the Allstate Insurance people took great umbrage in the fact that we would deign to show a suicide. "Now if this were a religious issue and I were deliberately stepping on the toes of a bona fide religious organiza- tion, trying to dramatize a tenet that perhaps ran in opposition to a really important theological thing, then I would certainly consider deletion or at least a compromise. "But when an insurance company tells me that, you know, in this audi- ence of 50 million people, if we drama- tize a suicide a lot of people are going to say: 'Hey, that's not a bad idea. Here's escape.' Well, you see, I have to reject this. My God, how many movies have used suicide over the years; how often do we read about it in books and magazines and the rest of it, and, you know, there has been no mass move- ment toward self-inflicted genocide or anything like it. This kind of interfer- ence, you know, I'm very concerned about. "Let a sponsor, if he is as concerned with public relations as he seems to be, let him concern himself with the taste of his commercials, the legitimacy of his claims, the honesty of what he says about his product." The Magazine Concept • What about the magazine concept of keeping ad- vertisers out of programs and letting them concentrate on preparing com- mercials? "Personally," said Mr. Serling, "I'd like to see it, but unfortunately it's the kind of a testing that couldn't be tried on an individual basis. Either all three networks would have to go along with it and use it as a kind of basic assump- tion, or no one would use it. "Maybe this magazine concept is just what we need. Unfortunately television borrowed its whole modus operandi from radio, so that we're not dealing with an immediate phenomenon. We're dealing with something that's been in existence for many, many years — that is, a type of operation in which the sponsor is king; he is connected with the show; he's immediately identified with BROADCASTING, January 4, 1960 This week's lineup at the FCC Following a two-week holiday hiatus, the FCC resumes its radio-tv inquiry tomorrow (Tuesday), Thurs- day and Friday. Twelve witnesses are scheduled to be heard this week, with four station executives to ap- pear Friday. Tomorrow's witnesses include Prof. Eric Goldman, Princeton, tv writer-producer Rod Serling and representatives from the Assn. of National Advertisers. On Wednes- day, the Commission will hear Mor- ris S. Novik, radio "consultant; spokesmen for the Advertising Fed- eration of America; Herman D. Kenin, president of the American Federation of Musicians; Burton Lane, president of the American Guild of Authors & Composers, and Philip Cortney, Coty Inc. Mr. Cort- ney has advocated the magazine concept for tv. Broadcasters scheduled to testify Friday include Marianne B. Camp- bell, general manager of WJEH Gallipolis, Ohio; Tom Chauncey, president of KOOL-AM-TV Phoe- nix, Ariz.; Howard B. Hayes, vice president of WPIK Alexandria, Va., and Cecil Woodland, general man- ager of WEJL Scranton, Pa. NAB representatives are expected to testify the week of'Jan. 25. Business conference • Rod Serling works in a cabana adjoining the swimming pool in his own backyard at Pacific Palisades, Calif. At the time this picture was made he was conferring on a script with Inger Stevens, leading lady in a forth- coming play on Mr. Serling's The Twilight Zone. The pool and Mr. Serling's house are in background. Does living in the California sun- shine make a writer lazy? "Writing is writing," Mr. Serling says. "It's just as frustrating and demanding and clutching at you in California as it is in New York City. I like to work out here because my kids get fewer colds; it's as simple as that." it. I'm not sure you can change this overnight." But if advertisers were clearly di- vorced from the responsibilities for pro- gram content, would that not avoid the kind of problem Philco encountered with its southern dealers when it put a Negro actor on a show? Mr. Serling thought it would. "I can't see a pressure group saying: 'AH right, from now on nobody looks at channel 2 in this city because the sta- tion did so and so.' But in terms of an individual product, when there are many alternative products that can be pur- chased, I think that pressure groups can carry weight and a black listing can be very serious." A Special Case • In an informal way the magazine concept is at work in Mr. Serling's own show, The Twilight Zone. The show is sponsored (General Foods through Young & Rubicam, Kimberly- Clark through Foote, Cone & Belding), but neither sponsor nor agency inter- feres with the show. "They have left me totally alone," said Mr. Serling. "They have no script approval. All they do is have a say in matters of taste and policy, and even in this they've left me alone. We've op- erated on the assumption that I know my job and they know theirs, and this to me is the best of all possible worlds. "Their concern is with the nature of the commercials. They know the nature of the show, the very highly specialized manner in which it is produced, and they try to form commercials that are not jarring to the context of the show. And this to me is a merger of talents which I think could be a very good thing in television. I would gather that my experience here is far more the ex- ception than the rule." What About Ratings? • Now that Mr. Serling owns a show, does he read rat- ings reports with interest? "Well, this is the wholly quantitative approach that television takes, you know, to what are the standards of success. I'm now suddenly becoming aware of this whereas earlier in my career the concerns I had usually took the form of waiting for the New York Times review to come out. Now I wait for Monday morning when CBS in New York calls and gives me the rating. "It's an ambivalent, schizophrenic way to be. I spit on the ratings. I don't believe them. I don't think they're sta- tistically accurate. But, boy, am I on the phone waiting to hear them, because how else do you judge the acceptance of a show? "I don't understand the approach ratings take. I know that most statis- ticians will say you can take X number of people as a small sample and project on a larger scale, but I wonder if this can be considered legitimate. "I'm not so pompous as to assume that we must wipe out ratings because I can't give you any alternatives. But I wonder how many good shows die a- borning because, you know, 500 people who went to the movies that night didn't happen to tune in the show." Attracting Writers • How can tele- vision attract new writers and keep those who make good? The bigger problem, Mr. Serling said, is that of finding new talent. "There hasn't been a really outstand- ing crop of new writers in the past three or four years. This fact exists not be- cause there aren't the writers there but because television provides no channels through which they can be recognized. "It's the same business as the Broad- way agent who says to the actor: You can't act on Broadway unless you've acted on Broadway.' The same thing applies to writers; you can't get an agent to look at a script unless you have had network credits. "I think it rests with agents first, since this is their job, not only to sell scripts and get their 10% but also to find talent. It stands to reason that I will read a script submitted by an agent with more hope of its being of legiti- mate quality than I will read, you know, just anybody's. "But publishing houses, for example, go through college campuses with a fine-tooth comb looking for talent at the end of each school year. I've never heard of a network doing that. I think they should." Writing For Money • Does the fact that other media like the movies or legitimate stage offer bigger money to writers discourage them from either entering or staying with television? No, said Mr. Sterling. "They can go to movies and they can go to legitimate plays but the television writer is not underpaid now when you consider that the average half-hour film show brings in around $2,000 to $3,000. This work takes a week or two. "The television writer of today gets far more than any other writer — outside the famous screen writer who gets maybe a hundred grand a picture. I know I myself could make a great deal more money in motion pictures if I just wanted to stop all television and do two screen plays a year. "But I'd rather work in television because it's more challenging. I think there's more association made between the writer and his craft. I think there are more horizons to aim at in television than there are in motion pictures. The legitimate play and the novel are an- other thing. "I don't think television rates the kind of whipping newspapers have been giving it. "There's too much validity in tele- vision, too much wonderful entertain- ment, too many hours of awfully good things of lasting interest and importance. There's something like 7,000 hours per week of entertainment. I'd like to see any movie company try to fill those hours with what Time would approve." BROADCASTING, January 4, 1960 43 THE MEDIA NBC NEARING CBS IN TV BILLINGS All three tv networks increase 1959 figures; October is big month NBC-TV narrowed the gap between it and CBS-TV as the top billing net- work in October 1959. In that month, NBC-TV started the current tv season by moving up to a new billing level of $22.8 million which is only $727,150 behind rival CBS-TV. October appeared to be a significant month for conjecture on two counts: (1) It was the start of the new tv season; (2) It was the top billing month in the 10 months covered in 1959 for each of the networks. The figures for Octo- ber and for the January-October period as compiled by Leading National Ad- vertisers and Broadcast Advertiser Re- ports were released Thursday (Dec. 31) by Television Bureau of Advertising. These are gross time costs only at the one time rate. NBC-TV's billing rise was 10.7%. This was 1.2% above the average gain of NBC-TV during the 10 months. CBS-TV scored an increase itself of 7.8%, which for that network was par for the 10 month course. ABC-TV in October fared well in the billing compilations, continuing its dramatic rise in gross time charges of recent years. Its new top monthly level is $12.5 million, or 25.9% ahead of October 1958. Nearest ABC-TV billing month to October 1959's high was in March of the same year when the net- work grossed $11.5 million. The rate of gain for ABC-TV for the 10 months is 20.5%. NETWORK TELEVISION GROSS TIME BILLINGS Source: LNA-BAR October ABC-TV CBS-TV NBC-TV TOTAL January February March April May June July August September* October 1958 $ 9,960,524 21,901,036 20,664,587 $52,526,147 1959 $12,537,020 23,610,441 22,883,291 $59,030,752 % Change + 25.9 + 7.8 + 10.7 -f- 12.4 January-October 1958 $ 82,212,708 203,092,867 175,337,212 $460,642,787 1959 $ 99,103,176 218,961,251 192,071,765 $510,136,192 % Change 20.5 7.8 9.5 10.7 Month by Month — 1959 ABC CBS NBC TOTAL $10,647,078 $22,129,248 $19,299,853 $52,076,179 10,024,460 20,806,220 18,053,828 48,884,508 11,565,031 23,265,395 20,728,315 55,558,741 10,309,263 22,077,285 19,739,816 52,126,364 9,946,570 22,298,271 19,674,494 51,919,335 8,930,114 21,171,128 17,984,845 48,086,087 8,391,470 21,269,782 17,883,111 47,544,363 8,205,520 21,137,261 17,298,527 46,641,308 8,546,650 21,196,220 18,525,685 48,268,555 12,537,020 23,610,441 22,883,291 . 59,030,752 Figures revised as of Dec. 24, 1959 Planning local spectacular • Coordinating plans for the hour-iong Christmas show, sponsored by Eastman Kodak, Rochester, and carried by both WROC-TV and WHEC-TV in that city are (1 to r) Thomas Robertson, public relations director of Eastman Kodak; Lowell H. MacMillan, vice president and general manager WHEC-TV; William S. Vaughn, vice presi- dent and general manager, Eastman Kodak, and Gunnar Wiig, general manager of WROC-TV. The show, which was telecast 7-8 p.m. Christmas eve, featured local talent, including some 40 Eastman Kodak employes singing carols. The stations cooperated in handling the technical end and the sponsor refrained from commercial messages as a community service. The company has about 30,000 employes in the area. LNA-BAR: Gross time costs only TV 'WATCH BIRD' New device records reactions of viewers Newest thing in research — a televi- sion receiver that looks at the people watching it and records their reactions. Unveiled in Washington as the decade ended was the Dyna-Foto-Chron, an automatic camera that is designed to show what viewers do when they watch tv. The Dyna-Foto-Chron is designed to show the number of people viewing; what they respond to, including com- mercials, and who does the channel changing. The device, which was invented by Dr. Charles L. Allen of the Oklahoma State U. School of Communications, can be placed openly or concealed in the vicinity of a tv set. Dr. Allen, formerly of the Medill School of Journalism at Northwestern U., has one patent grant and in addition has a number of patents pending. He described his gadget Dec. 29 at the American Marketing Assn. conven- tion but was sparing of details during the pre-patent period. It consists of a camera that will take up to 4,100 still photos at pre-determined intervals and a sound tape unit. Operation is auto- 44 BROADCASTING, January 4, 1960 WLUC-TV MARQUETTE, MICH. "Looking for a test market?" ONE STATION SERVING 76,060 T.V. HOMES NO DUPLICATE COVERAGE IT WOULD TAKE THE SEVEN DAILY NEWSPAPERS AND THE 14 RADIO STATIONS IN OUR COVERAGE AREA TO GIVE YOU THE SAME BUYING AUDIENCE. For ALL products NEW or ESTABLISHED . . . WLUC-TV offers you The Ideal Testing Grounds fHFfK OTTR C0ST PER TH0USAND 0NE 0F THE lowest in country ^niLV^JV UUK. SETS ,N USE ONE OF THE HIGHEST IN COUNTRY POPULATION 341,200 T.V. HOMES 76,060 RETAIL SALES 341,122,000 FOOD . . 100,044,000 DRUG 8,414,000 AUTOMOTIVE 49,948,000 GAS & OIL 33,133,000 (Sales Management May 11, 1959) WLUC-TV cbs JOHN N. BORGEN, Gen. Mgr. P.O. BOX 546 MARQUETTE, MICHIGAN PHONE CAnal 6-3526 Expanding Industry in Upper Michigan * NEW JET AIR BASE (10,000 Personnel) * NEW PAPER MILLS * NEW IRON ORE DOCKS * NEW WOOD CONVERSION PLANTS * NEW COPPER MINE DEVELOPMENTS PLUS... OVER 2,000,000 TOURISTS PER YEAR ENTER WLUC-LAND VIA THE MACKINAC BRIDGE. GEO. P. HOLLINGBERY, Rep. NEW YORK, DETROIT, CHICAGO WM. HURLEY — MINNEAPOLIS ASSOCIATED WITH WISC-TV, MADISON, WEAU-TV, EAU CLAIRE, AND WLUK-TV, GREEN BAY - MARINETTE BROADCASTING, January 4, 1960 matic. Photos are on film (8, 16 or 35 mm). Clock mechanism permits pre- setting at any desired regular or irregu- lar intervals at any period of the day or any day of the week regardless of whether the set is operating: It Listens, Too • Besides photos, the i device can record comments of viewers. But Dr. Allen didn't get into the audio recording aspects. Exact time a photo is taken is shown on the film. The size is small — under 8V2 inches largest di- mension and weighing from two to eight pounds. Three experimental models are in operation. The mechanism includes five motors, electric and electronic components, a series of mirrors providing images of every person within viewing range and what is on the screen. House current is used and no special lighting is in- volved. Dr. Allen said the Dyna-Foto-Chron will meet the need for qualitative audi- ence viewing data. He listed 50 types of tv audience information that can be obtained. They cover tv set use, with precise tuning data and loss of audience during any time segment; share of audi- ence, with station and program viewing; audience characteristics by sex, age and percent of time that tv set is on when there is no audience; behavior of audi- ence; program loyalty; analysis of time periods; how audience reacts to com- mercials, with any set turn-offs during commercial time; viewing patterns showing impact of program types. Dr. Thomas E. Coffin, NBC research director and a] panelist during the AMA program, said the Allen device "adds a qualitative dimension by showing who is watching and what viewers are do- ing." He posed this question: "Is there an invasion of privacy?" Changing hands ANNOUNCED • The following sales of station interests were announced last week, subject to FCC approval: • WTVP(TV) Decatur, 111.: Negotia- tions underway for sale by George A. Bolas and Gilbert C. and W. Clarke Swanson and associates to Metropolitan Broadcasting Co. for price reported to be in neighborhood of $570,000. See story page 40. • WQUA Moline, 111.: Sold by G. La- Verne Flambo to group headed by Len H. and Burrell Small for $410,600. The Smalls and their associates own WKAN Kankakee, WRRR Rockford, both Illinois, and KKIS Pittsburg, Calif. They also own the Kankakee Daily Journal and the Ottawa (111.) Repub- lican-Times. Mr. Flambo will remain with WQUA in an executive position and will act in a consulting capacity to the other Small-owned radio properties. The transaction was handled by R.C. Crisler & Co. WQUA is an ABC, 250-w outlet on 1230 kc. APPROVED • The following transfers of station interests were approved by the FCC last week (for other Commis- sion activities see For The Record, page 78). • WLS Chicago, 111.: 100% ownership acquired by American Broadcasting- Paramount Theatres (former 50% owner) through purchase of The Prairie Farmer Publishing Co. for $6 million. Prairie Farmer, which owned 50% of WLS, publishes Prairie Farmer, Chi- cago; Wallace's Farmer, Des Moines, and Wisconsin Agriculturist, Racine, Wis., all three with estimated total cir- culation of 900,000. Comr. Bartley dis- sented. WLS is on 890 kc with 50 kw. • WLOF-TV Orlando, Fla.: 37% in- terest in Class B stock sold by John W. Kluge to Joseph L. Brechner for $350,- 000. Mr. Brechner now owns 63% of Class B stock. WLOF-TV is on ch. 9 with 316 kw. Mr. Brechner is sole own- er of WHMS-AM-FM Charleston, W.Va.; and 55% owner of WERC- AM-FM Erie, Pa. (see story, page 40) Entries are invited for Headliner awards Eight radio and television trophies will be presented in the 26th annual Headliner Awards contest sponsored by National Headliners Club, accord- ing to Mall Dodson, executive secretary of the club. All stations and networks are eligible to submit 1959 entries, which must be received at Convention Hall, Atlantic City, N.J., prior to March 1. The radio awards will be given for consistently outstanding network news, local news coverage, local radio edi- torials and public service by a station. The tv awards will be given for con- sistently outstanding network news and local tv coverage of news; public service by a tv station and outstanding newsreel (theatrical or tv) coverage of a news event. Winners will be announced April 2, with awards to be made April 23 at Atlantic City. Only one entry may be submitted in each category. Film clips are limited to five minutes. Impact of the broadcast event on the public will be considered by the judges. Radio tape must be IV2 -inch speed. Entries will be accepted from tv networks and syndicates in the sports and news fea- ture fields. Theatrical newsreels are eligible in these fields. THANKS As a new decade dawns, we at Black- burn & Company pause to thank our many friends for a wonderful 1959, and look forward to making many new friendships during 1960. NEGOTIATIONS • FINANCING • APPRAISALS ffilackbwtm & Corttpant/ Incorporated RADIO - TV - NEWSPAPER BROKERS WASHINGTON, D.C. MIDWEST ATLANTA WEST COAST James W. Blackburrr H. W. Caisill Clifford B. Marshall Colin M. Selph Jack V. Harvey William B. Ryan Stanley Whitaker Calif. Bank Bldg. Joseph M. Sitrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. Washington Building Chicago, Illinois Healey Building Beverly Hills, Calif. STerling 3-4341 Financial 6-6460 JAckson 5-1576 CRestview 4-2770 46 (THE MEDIA) BROADCASTING, January 4, 1960 NEW WAT AM TRANSMITTER INTRODUCES ADVANCED SILICON HIGH VOLTAGE RECTIFIERS Type BTA-5R/5R1 The compact BTA-5R/5R1 is available with a choice of tube rectifiers or new long-life silicon rectifiers. Only two tuning controls make this transmitter ideal for reliable remote control operation. Instantaneous Conelrad frequency switching is also available. Vertical chassis construction provides easy front and rear access to all components. Silicon rectifiers, tested in a pre-production model of the BTA-5R1, were sub- jected to aging, estimated to be equivalent to 20 years, while the remaining portions of the transmitter also met severe tests. All of them proved the ability of these transmitters to perform over long periods under adverse con- ditions. The reliable silicon type of rectifier is ideal in remote control appli- cations. The transmitter will operate within ambient temperatures from —4 to +113 degrees F. and to 7500 feet above sea level. A unique exciter features plug-in crystal oscillators (this is the exciter proved in the BTA-500R/1R). Three switchable crystal positions are provided for: (1) an operating crystal, (2) a spare on the main channel, and (3) provisions for optional instantaneous Conelrad switching. High-fidelity performance is assured with the new 3X3000 Fl modulator tubes that do not draw grid current to modulate the two long-life 5762 PA tubes. Overall AF response is ±1.5 db from 30 to 10,000 cycles. For further information about these and other transmitters, call the nearest RCA Broadcast representative. Or write to RCA, Dept. C-22, Building 15-1, Camden, N. J. In Canada: RCA VICTOR Company Limited, Montreal. OUTSTANDING FEATURES • Built-in provision for remote control • Unique exciter with plug-in oscillator • Instantaneous Conelrad frequency switching (optional) • Silicon rectifiers (optional) • Only two tuning controls • High fidelity performance RAD iO CORPORATION of AMERICA Tmk(s) ® BROADCAST AND TELEVISION EQUIPMENT CAMDEN, NEW JERSEY i RADIO-TV'S EQUAL TIME PLIGHT Spokesmen for major parties sympathize with radio-tv, but have no solution Spokesmen for both major political parties agreed last week that something should be done to protect broadcasters from equal time demands by splinter party candidates — but both stated they did not have a solution to offer. Samuel Brightman, information di- rector for the Democratic National Committee, and Robert Humphreys, Republican campaign director, espoused freedom for stations and networks as panelists in a discussion on "The Role of Broadcasting in Politics: The 1960 Conventions and Campaigns." The panel was one of several industry sub- jects discussed during a convention in Washington last week sponsored by the Speech Assn. of America and four , as- sociated organizations. The third panelist, Elmer W. Lower (manager of news and special events for NBC), said that the impact of radio- tv on campaigns is "considerable and that they can be used to great advan- tage by candidates who will take the trouble to master them." Protect From Abuse • Mr. Hum- phreys said that broadcasters should not be "abused" by equal time de- mands of candidates of the stature of a Lar Daly. Ideally, all should be given time but practically this is impossible, he said. Mr. Humphreys left the Na- tional Committee effective Jan. 1, to join the Washington Cultural Center. Mr. Brightman, substituting on the panel for J. Leonard Reinsch, execu- tive director of the 1960 Democratic Convention and executive director of the Cox stations, said his party would like to see the Communications Act amended so that networks could offer public service time to leading candi- dates without being subject to the de- mands of others. Both men agreed, however, that the rights of substantial third parties must be protected and that laws should not be passed which would make their development harder. Both party leaders agreed at the Monday (Dec. 28) session that advertis- ing agency gimmicks in political tele- casts could lose votes during this year's Presidential campaign. Mr. Humphreys said that spontaneous programs go over better than canned ones. Mr. Bright- man pointed out that it would be "poli- tical suicide" for a party to rely on surveys and polls to decide the content of political programs. The Democratic spokesman took a dig at CBS-TV for deleting a documen- tary film from coverage of the 1956 convention. He said party leaders will plan their July sessions in Los Angeles with an eye toward the time differential between the west coast convention site and the East. News Coverage • Mr. Brightman said that news coverage of campaigns Making a point • Robert Humphreys (standing) of the GOP emphasizes a point as he replies to a question at last week's panel in Washington on the role of broadcasting in politics. Awaiting their turn are Samuel Brightman (1) for the Democrats and NBC's Elmer Lower. is very important to candidates and often has more impact than their own programming. Both spokesmen said they felt there is no "moral issue" in- volved in prefilming answers to ques- tions by top party leaders (even the President) and then integrating them with questions asked by members of Congress. Mr. Humphreys said there is a tend- ency to overrate the role played by advertising agencies in campaigns. He said the GOP agency, BBDO, makes no contribution to party policy but merely serves as a timebuyer and pro- vides its production facilities and know- how. Mr. Lower gave the history of media coverage of all political conventions since radio reported the 1924 conven- tions. He cited results of a 1952 survey which showed that tv helped 61.7% of the voters make up their mind, news- papers 31.4% and radio 19.9%. Com- mentators exert a "considerable" in- fluence over the views of voters, he said. Program Change • "The Future of Mass Media Research" was to have been the topic of a Monday afternoon meeting, but in the absence of scheduled participants William McPhee of Colum- bia U. and Percy Tannenbaum, U. of Wisconsin, Charles F. Hoban, U. of Pennsylvania's Annenberg School of Communications talked on educational television. Prof. Hoban said it's obvious that etv is on its way to altering the face of formal education. He wondered why radio and motion pictures hadn't no- ticeably changed teaching concepts even though films are used in etv. He said that the Ford Foundation's interest has given teaching by tv its biggest boost. Also, before etv, the idea that radio or any other medium must not replace the classroom teacher was tenaciously held, the professor said. His opinion is that the relaxation of this belief is leading to the wide acceptance of tv as a teacher. Prof. McPhee, who arrived later, took a pessimistic view of present mass media research. He cited numerous ex- amples of experts who have left the field to go into other activities. But, Mr. McPhee said, there will be a come- back of research in this area. When it does return, the professor said, the knowledge about related fields gained in the interim will give a greater sophis- tication to mass media research. The audience at a Tuesday morning session on "Religious Telecasting" saw a kinescope of Introduction to the Old Testament (a telecourse for college credit produced by WMAL-TV Wash- ington) as a demonstration of what is being done in Washington by religious broadcasters. 48 (THE MEDIA) BROADCASTING, January 4, 1960 NEWS w RADIO for the total man Man is a complex creature, indeed. He thinks, he works, he takes it easy. He is gay and light-hearted. He is serious and reflective. He is young, old, and in between. To serve the moods of any man — and to meet the needs of every man— WW J features Total Radio: carefully planned, well-balanced, touching all facets of human interest. In 1960 Detroit, sell your product to every segment of the buying public— to the Total Man— with Total Radio on WWJ. % A#% A# I AM and FM W WU RADIO Detroit's Basic Radio Station NBC Affiliate "-NATIONAL REPRESENTATIVES: PETERS, GRIFFIN, WOODWARD, INC. ♦ OWNED AND OPERATED BY THE DETROIT NEWS BROADCASTING, January 4, 1960 49 SUPER-SENSITIVE NEW LIGHT REQUIREMENT 90% How you can televise: Ordinary night scenes in black-and-white * * Using General Electric's new GL-7629, you can ob- tain black-and-white pictures at light levels as low as one foot candle! With color, there is the same ratio of increase in tube sensitivity. Depth of focus is improved. In black-and-white, you can televise scenes, settings, and events hitherto barred to television because of sub-normal lighting. In color, you can televise prac- tically everything that now appears in monochrome. Need is eliminated for special air-conditioning of color studios, and for the extra power supply to operate the equipment. New GL-7629 has substantially longer life than pres- ent image orthicons — far less stickiness as life advances — is less subject to burn-in. Resolution capability is 25% to 50% greater than present tubes. Interchangeable electrically and mechanically with all standard camera tubes. Proved in broadcast service ! Used for first colorcasts of an indoor sports event— professional basketball — by WLWT, Cincinnati, November 21 and 22, 1959. Dimly lit interiors in black-and-white E CAMERA TUBE CUTS MONUCHRUME AND COLOR! Acclaimed as the biggest advance in TV since the image orthicon was introduced, General Electric's new high-sensitivity GL- 7629 camera tube (1) widens greatly the range of your camera work in black-and- white, (2) opens up brand-new and attrac- tive fields for color television, (3) gives you a long-life tube, and one much less subject to stickiness and burn-in than present types. This new G-E tube is here... it is in produc- tion... it is being used by progressive stations. Commercially, it opens the door for you to new programming of keen interest to spon- sors. As an investment, the GL-7629, with its protection against image retention and burn- in, is gilt-edge value. Act now! Distributor Sales, Electronic Components Division, General Electric Company, Owensboro, Ky. GL-7629 Your General Electric tube distributor has all the facts. Phone him ! Remember: the new high-performance GL-7629 image orthicon is interchangeable with camera tubes that are now in use! Principal source of the GL-7629's extra-sensi- tive performance is an almost incredibly thin (.000002") film of magnesium oxide that consti- tutes the target. Only 1/100 the thickness of standard glass targets, this self-supporting film is high-gain, and has the ability to inhibit side- ways leakage, thus preventing loss of resolution. Also, the basis of electronic conduction with General Electric's new GL-7629 target is such as to ward off tendencies toward stickiness and bum-in, thus extending tube life materially. Progress Is Our Most Important Product GENERAL HI ELECTRIC NAB radio, tv code memberships growing Radio stations were joining the NAB Standards of Good Practice subscrip- tion list in quantity last week, continu- ing the fast rise in interest in the volun- tary standards. The count stood at 873 as the New Year weekend approached, compared to 819 a week earlier. A total of 352 stations appeared on the Tv Code subscription list, according to NAB, an increase of five. The asso- ciation is shooting toward a 400-station tv code list by the time NAB appears before the FCC the week of Jan. 25. Only member stations are eligible to subscribe to the radio standards but both members and non-members come Studio ahoy A floating broadcasting studio is now the proud possession of WTAN Clearwater, Fla. Conceived by Den- nison Parker, station owner, it's used for on-the-spot coverage of water sports, fishing tournaments and boat races, all popular "on the water" fare in the Gulf Coast resort area. Just about everything needed for the amphibious unit save outboard motors is manufactured in the Clear- water area, Mr. Parker points out. The floating studio is a 19-ft. Stamas outboard cruiser powered by twin 35 h.p. Gale Sovereign motors, made by Outboard Marine Corp., (Galesburg, 111.). The cruiser is equipped with self-contained remote broadcast facilities and power source, tape recorders and other necessary equipment for remotes anywhere within a 75-mile radius of WTAN's transmitter. The Stamas boat weighs about 1,350 pounds fully equipped. A walk-through windshield and sliding forehatch permits access to the deck for broadcast purposes, without the announcer having to crawl around the boat sides, climb over the windshield or crouch on a tossing deck. Berth for the floating studio is a boat trailer hitched to Mr. Parker's station wagon. A remote crew can speed to the closest land point away from any aqua event, launch the cruiser and be on the scene within minutes. Mr. Parker reportedly toyed for over a year with the thought of try- ing to rig a boat for remote broad- casts. He contacted Aerosonic Corp. in Clearwater, and its engineers, under president Herb Frank, re- designed the antenna of a Porta- Marine ship-to-shore radio to get proper frequency. Correct crystals were installed and the conversion to a remote broadcasting unit was com- plete. WTAN's Floating Studio Mr. Parker (I) maneuvers boat as Frank Reid tests equipment within the tv code. NAB is considering revision of its radio standards to admit non-member stations. • Media reports New Nashville fm • Operating on 97.5 mc with 9 kw, WSIX-FM Nashville, Tenn., went on the air Dec. 21 with separate programming from WSIX. The new outlet utilizes programmatic broad- casting services and equipment and has the capability of operating eight full hours by tape cartridges without an attendant on duty. Station's hours are from 8 a.m. to midnight. On Sunday, programming duplicates the hi-fi music carried on WSIX. The fm station has filed an application with the FCC to increase power to 30 kw and change frequency to 97.9 mc. KTKT beeps • The mobile newswagon of KTKT Tucson, Ariz., sent beeper- phone reports to about 12 stations from the scene of an accident involving a Greyhound bus and a loaded cattle truck. The accident killed 9 people and 45 calves. Thirty-two people were in- jured. Stations that received KTKT's reports included WICC Bridgeport, Conn.; WHK Cleveland; KOL Seattle; KTAN Tucson; KRIZ, KOY and KPHO Phoenix; KRUX Glendale, Ariz.; WMCA New York; WBZ Bos- ton; KDWB St. Paul-Minneapolis; KEWB San Francisco. Carib tv • The first of three new tv stations to begin operation in the Carib- bean under the ownership of Bartell Broadcasting Corp. went on the air in Port-au-Prince Dec. 14 with program testing. TeleHaiti, ch. 5, is set for official opening Jan. 10. NBC-TV International and ABC-TV have affiliated with Tele- Haiti and are expected to supply Amer- ican programming to the outlet. Local management for the Haiti station is headed by Andre Apaid, a native-born resident of the island. WKRC moves • WKRC-AM-FM-TV Cincinnati moved into a new $2 mil- lion building Dec. 17. Address: 1906 Highland Ave. Ground-breaking in Chicago • WGN- AM-TV Chicago last week broke ground for its new radio-tv plant. The functional two-story structure is being constructed on Chicago's Northwest Side (Addison St. and Campbell Ave.). The building will be ready for occu- pancy in the fall of 1960. Four more for ABC • Stations in four states have joined ABC Radio. New affiliates are: WTMT Louisville, Ky.; WMFT Terre Haute, Ind.; KOFE Pull- man, Wash.; and WRPB Warner Ro- bins, Ga. 52 (THE MEDIA) BROADCASTING, January 4, 1960 w JAZZ UP YOUR STATION WITH THESE SWINGIN' MUSICAL SHORTS! artie shaw/cab calloway/clyde mccoy desi arnay betty huttoy1 woody herman^ jimmy dorsey^vincent lopez/louis prima^bob eberly/red nichols^helen forrest^ illinois jacquetptan kentoj^june christy/bobby hackett^pied pipers^ 165 Film Shorts Featuring The Greatest Names In The Musical World -All Ready To Give Your Programming A Lilt And A Lift! We're blowing our own horn about these swingin' musical treats from Warner Bros. A Festival Of Top Pop Tunes, all Standards — ideal for local programming in your market. One reel, all approximately 10 minutes. Get On The Bandwagon and Watch Those Ratings Roll Up — Write, Wire, Or Phone! m w York, 247 Park Ave., MUrray Hill 7-7800 Chicago, 75 E, Wacker Drive, DEarborn 2-2030 Dallas.1511 Bryan Street, Riverside 7-8553 Los Angeles, 400 S. Beverly Dr., CRestview 6-5 PROGRAMMING HOLLYWOOD SET FOR UNION TALKS Fees from post-1948 films will come up in contract discussions Hollywood labor relations were quiet at the year's end but 1960 promises a series of talks, mergers, agreements and perhaps disagreements. The new decade opens with the tv networks and the Writers Guild of America negotiating for a new agree- ment covering writers employed on pro- grams filmed by networks. While the last pact expired Dec. 31, 1959, its terms have been extended pending talks. Expiring March 31 is a network- WGA agreement covering writers work- ing on live programs. Late in the year (Nov. 15) the con- tract between the networks and the American Federation of Television and Radio Artists comes to and end, but hopefully by that time the pressing problems of today will have been solved. At the year's end (Dec. 31) the network contracts with the Radio and Television Directors Guild (now part of the new Directors Guild of America) will ter- minate. CBS in Hollywood now is try- ing to write a new agreement with the Publicists Assn., Local 818 of Interna- tional Alliance of Theatrical Stage Em- ployes, for the members of the CBS radio and tv publicity staffs on the Pacific Coast. Negotiations are expected to be lengthy, but not to provoke any major crisis. The two major engineering unions, National Assn. of Broadcast Employes and Technicians at ABC and NBC and International Brotherhood of Electrical Workers at CBS, have contracts with the networks running through Jan. 31, 1961, for all the radio and tv networks. American Federation of Musicians, whose demands in the past have added wrinkles and grey hairs to many net- work executives and station managers, has network contracts running through Feb. 29, 1964. The AFM contract with networks, packagers and producers for musical jingles does not expire until Jan. 31, 1963. Eye on Hollywood • Despite their lack of personal involvement, tv station operators and program executives are keeping an eye on Hollywood, where a labor storm is brewing that could seriously affect the release of theatrical motion pictures to television and the price that tv stations will have to pay for them. Unions representing the ac- tors, directors, writers and other so- called creative talent, as well as the craft unions, have made it plain that their new contracts with the producers of theatrical pictures must contain clauses providing for their members to share in the proceeds of any sale of this prod- uct to tv. And the major picture pro- ducers have made it just as plain that they have no intention of cutting into their tv take the people who worked on these pictures. Currently, WGA is on strike against more than 40 independent producers of In case of strike • Labor situation is quiet on West Coast as year begins but scenes like this occur when unions and management can't get together. Lockout or walkout — no matter what name is used, there's trouble for all when con- ference table fails to bring solution. theatrical pictures and has secured con- tracts from 11 independents including acceptance of WGA's demand for a percentage of any revenue which they may derive by selling post-'48 theatrical pictures to television. Negotiations have broken down between WGA and the Assn. of Motion Picture Producers, rep- resenting the major movie producing companies, and writers are now writing for these companies without a contract and with the WGA board having au- thorization from the members to call a strike against the major producers at any time it sees fit. There is considerable belief in Holly- wood that WGA is holding off any strike action against the major film pro- ducers until it can align forces with the Screen Actors Guild, whose contract with AMPP expires the end of this month, Jan. 31. SAG like WGA, is insisting that actors employed in post-'48 theatrical movies share in any revenue the producers derive from their sale to tv. Addressing the annual SAG mem- bership meeting last fall, John Dales, national executive secretary, called this the No. 1 objective of SAG's new ne- gotiations, at the head of a list of what he termed "strike items." Pay tv issues • Mr. Dales put pay tv in second place on the SAG "must" list. No one knows how this kind of television is going to develop, he com- mented, so it is essential that the new contracts with movie producers give SAG the right to reopen them to deal with pay tv at the proper time. Pay tv is also covered in the new WGA agreements with the 11 inde- pendent picture producing companies who have accepted them and which ended the WGA strike so far as they are concerned. (WGA is still striking against the rest of the 56 independents.) The agreements call for the same pay- ment to be made for the use of theatrical films on pay tv as on free tv — 4% of the gross after deduction of distribu- tion fees and after the producers have recouped the production costs of the pictures. For pay tv, the agreements apply to pictures distributed theatrically for at least two years, then exhibited via pay tv. The WGA agreements stipulated that the formula for payments for the re- lease of theatrical films to tv, free or pay, is to go into effect only if and when an overall industry pattern is achieved. This pattern has been ten- tatively drafted as setting aside 15% 54 BROADCASTING, January 4, 1960 of the gross receipts from tv for the guilds and unions, Harry Warner, legal counsel for Paramount Television Pro- ductions (KTLA [TV] Los Angeles), told the November meeting of the Los An- geles chapter of the Academy of Tele- vision Arts and Sciences (Broadcast- ing, Nov. 16, 1959.) Under this plan, writers would receive 2.4% of the gross receipts from the sale of a theatrical film to tv (4% after a deduction of 40% for distribution costs). Directors would get the same as writers, 2.4%. Actors would receive 7.2% and the craft unions, chiefly IATSE locals, would divide 3%. None of these pay- ments to guilds or unions would begin until the producer has made back the production costs of the picture. Joint Negotiations • Since this is a common problem of all labor organi- zations representing workers on motion pictures, it can best be solved by joint negotiations of the various unions and guilds, according to Leith Stevens, pres- ident of the Composers & Lyricists Guild of America, which last August received NLRB certification as bargain- ing agent for writers of words and music of songs used in motion pictures. Mr. Stevens made a two-point pro- posal in a letter to SAG, WGA, Screen Directors Guild (now part of DGA), Screen Producers Guild, Musicians Guild of America (which wrested con- trol of studio musicians negotiations with major film producers from AFM in 1958), Society of Motion Picture Art Directors and IATSE. First, he called for a single negotiating committee to represent all talent and labor in dealing with the picture producers; second, for an impartial body to work out the prob- lem of distributing talent and labor's share of the proceeds of the sale of theatrical film to tv (Broadcasting, Dec. 28, 1959). Mr. Stevens called for a meeting of top executives of the or- ganizations to discuss his proposal, asked each for the earliest date possible, but last week there was still no date set. Informed opinion in Hollywood holds that an actors' strike against the major producers of motion pictures would bring more pressure to bear on the studios than the same action by writers, particularly if the top stars of the movies stand by their union and refuse to work for struck production companies, however, it was noted, the situation is complicated by the fact that today many picture stars are also picture producers, owning all or part of the movies in which they appear and hiring production and distribution facilities from the companies which formerly em- ployed them. While this transformation of talent into management was largely inspired by the differential between income taxes on salaries and capital gains taxes on the profits from the sale of property such as a motion picture, and in many cases is doubtless only a legal fiction, it nonetheless puts the individuals con- cerned simultaneously on both sides of the bargaining table. With what effect remains to be seen. Talks Resume • SAG held a prelimi- nary session wtih AMPP in mid- December, then recessed for the holi- days, setting today (Ian. 4) as the time for a meeting that will tackle negotia- tions in earnest. Subsequently, SAG will also negotiate with the independent motion picture producers and with the producers of filmed programs for tele- vision, represented by the Alliance of Television Film Producers, whose cur- rent agreement with SAG expires March 31. The SAG tv commercial agreement with advertising agencies and the companies which produce filmed commercials runs to lune 1 of this year. WGA is also currently nego- tiating with ATFP for a new contract for writers of tv filmed programs to succeed the one ending Ian. 15. Although the network contracts with the engineering unions have more than a year to run, broadcast labor ex- perts say it is none too early to begin UPPER STRATA STRATEGY! Friend of ours who always attends the sessions in the lecture halls, siarts on the Fourth Floor with Production Items . . . and works his way down to Components on the First Floor. Says his feet tell him it's easier to come down than to go up! And he never misses a trick this way. Sounds like good engineering logic. Why don't you join him this year . . . and see if it doesn't work for you! Snow Manager COME TO THE COLISEUM... the place to look for NEW IDEAS IN RADIO-ELECTRONICS 1960! Here, in New York City's Coliseum, is where you'll find the very latest information about the giant, radio-electronics industry's plans for the future. Here, you'll rub shoulders with over 60,000 of your fellow radio-electronics engineers. Here, you'll see 950 exhibits, representative of 80% of your industry's productive capac- ity, covering equipment, component parts, instruments and production. Here, you'll hear your choice of more than 200 papers to be given during the CONVENTION. Yes, here — and or.ly here — is your once-a-year chance to see and profit by all the NEW IDEAS IN RADIO- ELECTRONICS, 1960 gathered in one place. Attend the IRE NATIONAL CONVENTION AND RADIO ENGI- NEERING SHOW. Come to the Coliseum! EJCONVENTION XLUJOAWk The IRE NATIONAL CONVENTION Waldorf-Astoria Hotel and The RADIO ENGINEERING SHOW Coliseum, New York City MARCH 21, 22, 23, 24 The Institute of Radio Engineers 1 East 79th St., New York 21, N. Y. BROADCASTING, January 4, 1960 55 considering some of the issues that IBEW and NABET may raise at that time. Automation has entered both radio and television and its effects on the employment of technicians present problems to both labor and manage- ment which at best will not be easy to answer. Automation's effects on pro- gramming, notably through audio and video tape recordings, are also certain to enter into the end-of-the-year AFTRA negotiations. Another aspect of the labor situation of interest to broadcasters is that of mergers. In recent weeks Screen Direc- tors Guild of America and Radio & Television Directors Guild have merged into Directors Guild of America. Feasi- bility of a merger between SAG and AFTRA, long avidly advocated by some, and bitterly opposed by others, is being studied by a group of university professors under the supervision of David L. Cole attorney who has speci- alized in labor relations. Mr. Cole was chosen for the job by a joint AFTRA- SAG committee. His report is expected early this year. SOME IN, SOME OUT Networks reshuffle, kill some tv shows A handful of nighttime shows are following the old year out as network programmers make adjustments in the 1960 portion of a still young broad- cast season. Abbreviated contracts and weak ratings have slated a few others for a short life in the sixties. Most dramatic of the changes are occuring on CBS-TV, where Revlon's dissatisfaction with its 90-minute Big Party format (Broadcasting, Dec. 21, 1959) precipitated a move of the alter- nate-week partner, Playhouse 90 to a floating "special" status and the inser- tion of a revamped 60-minute Revlon Show on a weekly basis at 10 p.m. Revlon and its agency, Warwick & Leg- ler, now will try a variety presentation with such solos as Maurice Chevalier and Harry Belafonte. To fill the 9:30-10 slot, the network is moving Markham (sponsored by Schlitz Brewing through J. Walter Thompson; National Carbon through William Esty and Liggett & Myers through McCann-Erickson) from Sat- urday, 10:30 p.m., that time reverting to station programming. Playhouse 90 probably will continue with present backers when it goes special after Jan. 21 for eight more shows. They are American Gas (through Lennen & Newell), Allstate Insurance (Leo Burnett) and R.J. Reynolds Tobacco (Esty). In other major changes for CBS-TV, The Kate Smith Show replaces Mas- querade Party on Mondays, 7:30-8 p.m., and Be Our Guest is in for The Lineup Wednesdays, 7:30-8:30 p.m. The Kate Smith Show, starting Jan. 25, marks the singer's first regular tv show since 1954. She will be sponsored by the Whitehall and Boyle-Midway Divs. of American Home Products Corp. through Ted Bates, which backed both Masquerade Party and the show it re- placed, Name That Tune, a victim of the quiz purge. Be Our Guest is being offered for segmented sponsorship. The Others • ABC-TV's sole substi- tution so far is 21 Beacon St., which on Dec. 27 replaced Dick Clark's World of Talent Sundays, 10:30-11 p.m. It's sponsored by P. Lorillard (through Len- nen & Newell). General Electric, spon- sor of ABC-TV's Man With A Camera Mondays, 10:30-11 p.m., will conclude its 20-week run on that show in mid- March, its agency, Grey Advertising says. The network has not announced plans for that time slot. NBC-TV's new public affairs pro- gram, World Wide '60, replaces Five Fingers Jan. 23 on Saturdays, 9:30- 10:30 p.m. It will not be sponsored at the start, but is available. Wichita Town will vacate the NBC-TV Wednesday night 10:30-11 half-hour after March with expiration of the Procter & Gam- ble contract placed by Benton & Bowles. The network will re-program the time, but hasn't said with what. Corn Products' agency Lennen & Newell has advised NBC-TV that its client is debarking from Riverboat the end of this month, putting a question mark over 7:30-8 p.m. period on Sun- days. The network would like to switch Love and Marriage from its Monday 8- 8:30 p.m. slot, but sponsor Noxzema and agency Sullivan, Stauffer, Colwell & Bayles would rather not. Another on the NBC-TV uncertain list is Fibber McGee & Molly, Saturday, 8:30-9 p.m. sponsored by Singer Sewing Machine through Young & Rubicam and Stand- ard Brands through J. Walter Thomp- son. This may be a rating casualty, it was reported. Networks split honors in 'Look' tv awards All three networks shared in the laurels bestowed by Look Magazine's 10th Annual Television Awards compe- tition. Announced Dec. 21, the score by network: CBS-TV, 9; NBC-TV, 4, and ABC, 1. Prize-winning programs for the period starting Nov. 1. 1958 through Oct. 30. 1959, were: Best variety series — "The Garry Moore Show" (CBS-TV). Best quiz or panel series — "I've Got A Secret" (CBS-TV), making Garry Moore the only double winner. Best comedian — Red Skelton (CBS-TV). Best action series — "77 Sunset Strip" (ABC- TV). Best educational series — "The Twentieth Cen- tury" (CBS-TV). Best public affairs show — "Huntley-Brinkley Report" (NBC-TV). Best musical series — "Bell Telephone Hour" (NBC-TV). Best dramatic series — "Playhouse 90" (CBS- TV). Best sports series — World Series (NBC-TV). Best situation comedy series — "Father Knows Best" (CBS-TV). Best musical show of the year — repeat telecast of "Look's" 1958 winner, "An Evening With Fred Astaire" (NBC-TV). Best dramatic show — "Desilu Playhouse" pro- duction of "The Untouchables" (CBS-TV). Best playwright — Rod Serling, for "The Velvet Alley" on "Playhouse 90" (CBS-TV). Best special program of the year — CBS-TV's coverage of Soviet Premier Nikita Khrushchev's visit to the U.S. >-■ > T3 D 13 u o CT1 a O > < 03 o > tr< • -a O 8 8 & H A >-t O a> M ^ a w & W Oh 6 K P PQ < E-i < CO to — n Herts-Lion financing series by stock sale Herts-Lion International Corp., tv program producer capitalized at $1 million, offered 300,000 shares of capi- tal stock to the public last week through Samuel B. Franklin & Co., Los Angeles brokerage firm. Stock, with par value of $ 1 per share, was offered at the same price. Proceeds from the issue will go to finance a new tv series, The Victim based on files of the Los Angeles County Coroner's office. Herts-Lion International officials are: Kenyon Brown, board chairman; Ken- 56 (PROGRAMMING) BROADCASTING, January 4, 1960 YOU CAN LEARN TO OPERATE AN AMPEX IN 15 MINUTES Six Quick Aids to Easy TV Tape Recording . . . You can learn to operate an Ampex Videotape* Tele- vision Recorder in less time than it takes to smoke a cigarette. These six features, for instance, make recording simple, fast . . . • JUST THESE BUTTONS TO PUSH — Record, Stop, Rewind, Fast Fonvard and Play. • TAPE TIMER — records in hours, minutes and seconds . . . not footage. Lets you back up tape for any desired cue-in time. • CUE TRACK — lets you locate, identify and cue commercials and programs. • TAPE SPEED OVERRIDE — makes it easy to synchronize with another video or audio recorder. • AUTOMATIC BRAKE RELEASE — speeds threading and splicing. • FULL WIDTH ERASE — Automatically erases tape. Of course, to be an "expert" — to learn maintenance as well as operation — takes one week. Ampex trains your maintenance supervisor (over 436 so far!) at the factory. And he is then qualified to train as many others as you like. Write, wire or phone today for an Ampex representative — or ask for the new, fully illustrated bro- chure describing the new Ampex VR-1000B. Whatever you want to know about the advantages and profits in TV tape, get the facts from Ampex. 934 CHARTER ST. • REDWOOD CITY, CALIF. EMerson 9-7111 *TM AMPEX CORP. 1458 KIPLING AVE., NORTH • REXDALE, ONTARIO CHerry 7-8285 BROADCASTING, January 4, 1960 Here are the next 10 days of network color shows (all times are EST). NBC-TV Jan. 4-8, 11-13 (6:30-7 a.m.) Con- tinental Classroom. Jan. 4-8, 11-13 (11-11:30 a.m.) Price Is Right, participating sponsorship. Jan. 4-8, 11-13 (12:30-1 p.m.) It Could Be You, participating sponsorship. Jan. 4, 11 (10-n p.m.) Steve Allen Plymouth Show, Plymouth through N.W. Ayer. Jan. 5, 12 (9-9:30 p.m.) Arthur Murray Party, P. Lorillard through Lennen & Newell and Sterling Drug through Norman, Craig & Kummel. Jan. 5 (9:30-10:30 p.m.) Ford Star- time, Ford through J.W. Thompson. Jan. 6, 13 (8:30-9 p.m.) Price Is Right, Lever through Ogilvy, Benson & Mather and Speidel through J.W. Thompson. Jan. 6 (9-10 p.m.) Perry Como's Kraft Music Hall, Kraft through J.W. Thompson. Jan. 7 (9:30-10 p.m.) Ford Show, Ford through J.W. Thompson. Jan. 8 (8-9:30 p.m.) Art Carney Show, United Motor Service and Delco Remy Bat- teries Div. of General Motors (both Camp- bell-Ewald) and AC Sparkplug Div. of GM (D. P. Brother). Jan. 9 (10-10:30 a.m.) Howdy Doody Show, Continental Baking through Ted Bates. Jan. 9 (10:30-11 a.m.) Ruff and Reddy Show, Borden Co. (Benton & Bowles). Jan. 9 (3 p.m. -conclusion) Senior Bowl Football Game, Phillies Cigars (Werman & Schorr). Jan. 9 (7:30-8:30 p.m.) Bonanza, Lig- gett & Myer through Dancer-Fitzgerald- Sample. Jan. 10 (9-10 p.m.) Dinah Shore Chevy Show, Chevrolet through Campbell-Ewald. Jan. 12 (9:30-10:30 p.m.) Lincoln Mercury Startime, Ford through J.W. Thompson. neth Herts, president; Leo Guild, ex- ecutive vice president; Zsa Zsa Gabor, vice president, Robert Warren, vice president. Mr. Brown, (head of Nafi's broadcast division and himself owner of a number of radio stations), Mr. Herts and Mr. Guild have been as- sociated for the past several years in Herts-Lion Productions, which last year completed a tv series, What are the Odds?, based on stories written by Mr. Guild and produced by Mr. Herts. Herts-Lion Productions is currently producing a series of 39 half -hour films, 13 Demon Street, in Europe in association with Bing Crosby/ Kenyon Brown Productions and Svensk Indus- try. • Program shorts Flying adventure • A new half-hour series, Rogue for Hire, is to be produced for CBS Films by California Studios Inc. The agreement calls for 39 epi- sodes and was announced last week by Robert F. Lewine, vice president, pro- grams, at CBS Films. Producer is Philip N. Krasne, president of California. Filming is to start the middle of this month. Star of the series is Jerome Thor who was featured in Foreign In- trigue. Story: Adventures of an ex-Navy pilot. Technical adviser will be Paul HOW we can offer you PROVEN RESULTS' with^these TELE-BROADCASTER STATIONS I'N Hartford - (CONNECTICUT) WPOP I'n Kansas City - KUDL [in Los Angeles- (SPANISH LANGUAGE | MARKET) KALI [in San Francisco - (SAN MATEO) KOFY KftBfl 1 BECAUSE WE BSffltWiM PROGRAM TO ■pilnWIH PLEASE LISTEN- E^HiKflERS AND TO PROMOTE SALES For facts & figures CALL A TELE-BROADCASTER STATION Mantz, an expert stunt flyer. Roger Kay will direct the first two episodes. Script contest • The speech department of the U. of Maryland has announced its 1960 Victor Frenkil Tv Script Award contest for any student currently en- rolled in a college or university offering radio or tv courses. The prize is $500 and the deadline is April 15, 1960. Entries must be original, one-hour dramatic scripts, not previously pro- duced and the U. of Maryland reserves first production rights, with subsequent rights the property of the author. For further information write George F. Batka, director of Radio- tv Div., Dept. of Speech, College Park, Md. Pittsburgh rerun • A Christmas spe- cial, produced and presented by a Pitts- burgh etv station, was purchased and re-run by a commercial station in that city. Josie's Holiday, a children's pro- gram starring local talent, was first pre- sented Dec. 23 by WQED (TV) Pitts- burgh. It received warm reviews, includ- ing a column in the Pittsburgh Post Gazette in which critic Win Fanning praised the show and urged that it be repeated. WIIC (TV), the NBC affiliate there, promptly purchased the show and presented it on Christmas Day. Alcoa sponsored the repeat. The unusual ar- rangment was transacted with coopera- tion from AFM, AFTRA and KDKA- TV, that city, where some of the talent is under contract. Ready to fly • Screen Gems Inc., New York, reports production will start shortly on its new detective series en- titled The Raven. The series was created by Jonas Seinfield and Donald L. Gold, who were also creators of Two Faces West which Screen Gems will put into syndication early this year. Supervising The Raven will be William Sackheim, executive producer. Historic reminders • Official Films Inc., New York, started release on Jan. 1 of new five-minute across-the-board newsreel show entitled Almanac News- reel, produced by Richard B. Morros in association with the Metronome News Library. The series consists of 365 docu- mentaries, depicting an historical event for each day in the year. Recent station purchasers include: WHDH-TV Boston, WJW-TV Cleveland, WTAE (TV) Pitts- burgh, WTOP-TV Washington, WCCO- TV Minneapolis, WMAR-TV Baltimore, WBEN-TV Buffalo, KXTV (TV) Sacra- mento, WJXT (TV) Jacksonville, Fla., WDAU-TV Scranton, Pa., WHYN Springfield, Mass., KRCA-TV Los An- geles, KRON-TV San Francisco, KBAK-TV Bakersfield, Calif., and WFMJ-TV Youngstown, Ohio. Gotham's glamor • CBS-TV has scheduled for spring a series of six special hour-long Dramatic shows en- entitled Manhattan to be telecast in the 9-10 p.m. Friday slot being vacated on alternate weeks by Westinghouse Electric Corp.'s reduction of its Desilu Playhouse series. Manhattan was cre- ated by and will be produced and di- rected by Albert McCleery. The series will be seen Feb. 26, March 11, April 8, 22, May 6 and June 3. News group formed The formation of Public Affairs Inc. to produce and distribute news and public affairs radio programs was an- nounced last week by Guthrie E. Jans- sen, president. The company's first offering will be Dateline: Wall Street, a 15-minute weekend survey of business and finance. Mr. Janssen said that additional pro- grams planned by the company include a daily phone-in service of 50 seconds of financial-business news: voiced news reports from the U.S. and abroad and public affairs programs. Headquarters for the new firm has been established at 150 Broadway, New York 38, NY. Telephone is Barclay 7-6563. 58 (PROGRAMMING) BROADCASTING, January 4, 1960 EQUIPMENT & ENGINEERING RCA SALES HIT ALL-TIME HIGH $1,375 billion reported for last year; first profits from color tv also claimed CENTRAL PENNSYLVANIA'S NUMBER ONE TARGET REACHED BEST BY HARRISBURG'S NUMBER ONE* STATION WTPA delivers the Heart of Cen- tral Pennsylvania — a rich and stable economy based on com- merce, industry and government. WTPA's maximum coverage at sensible rates is your best buy. * ARB — Share Of Audience Sun. thru Sat. 6-10 P.M. Nov. '58—31.0 Feb. '59—32.1 May '59—35.6 See Harrington, Righter and Parsons for all the facts today ! RCA's sales for 1959 rose 17% over 1958 to an all-time high of about $1,375 billion and profits after taxes increased by 29% to about $40 million, RCA Board Chairman David Sarnoff reported last week in a yearend statement. Earn- ings in 1959 were equal to $2.65 per share of common stock as compared with $2.01 in 1958. Gen. Sarnoff attributed the improve- ment in earnings to "increases in vir- tually all of the company's major op- erating units and the cumulative effects of a corporate-wide cost-reducing pro- gram." He noted that during 1959, for the first time, RCA crossed the "break- even" line and began to earn a profit on the sale of color tv sets. He said that sales of color tv sets have been running "at a rate of 30% ahead" of last year. Gen. Sarnoff added that as sales of color sets increase, it is expected that "substantial advertising support will be available for additional color programs and color commercials. "Sales of black-and-white receivers increased over 1958, with portable models setting the pace," Gen Sarnoff reported. "Our new thin Sportable and Toteable sets more than doubled RCA's sales of portables. Of all the tv sets sold by the industry this year, nearly 40% were portables." RCA sold more radios in 1959 than in any other year of its history, he stated. Transistor models led the way, and in late 1959, the company intro- duced two, nine-ounce, shirt-pocket portables that "promised to widen the market still further in 1960," he added. He placed gross time sales at NBC -TV in 1959 at more than 10% higher than in the previous year, and said the NBC-owned radio and television sta- tions reached "record levels of revenue and profit." He offered no specific in- formation on the fiscal condition of NBC Radio, but said the radio net- work carried 47% of all reported net- work sponsored time. Gen. Sarnoff predicted that the electronics industry as a whole would expand its business from its present $14 billion to $16 billion in 1960, and to $25 billion in 1965. He forecast 10 major developments "likely to affect all of us before the end of the next 10 years," and listed them as follows: super computers to take over more and more office and factory chores; global television in full color; electronic sys- tems without moving parts to heat and BROADCASTING, January 4, 1960 cool the home; new homes and apart- ments equipped with electronic sound- and-sight systems; electronic safety de- vices for highways and autos to reduce danger of driving; accurate long-range weather forecasts through use of satel- lite observers; electronic aids to medi- cine; classes of 100,000 or more under one gifted instructor under educational tv and other electronic tools; the en- hancement of our national security by advances in electronics and atomics; improved basic circuitry for advance systems for defense and space explora- tion. GE RECORDER Industry awaits data on thermoplastic vtr Industry reaction last week to Gen- eral Electric's announcement of a "ther- moplastic recorder" was one of caution. Enthusiasm limped principally because of a paucity of information following the initial news that GE's research lab in Schenectady has developed a new electronic process for recording images. Application presumably would be in recording, storing and reproducing images and technical data. A meaningful appraisal could come next week, however, when GE on Jan. 12 is expected to make details public at a news conference in New York. Engineers admit the recording proc- ess has potential as a tv technique that conceivably could facilitate important improvements and changes. But from information available, the thought is that a tv debut is some years off with its first application being more likely in telemetry and computer equipment. What made tv people pause was a lengthy delay in disclosure from the time of the material's assembly to pub- lication in the December issue of The Journal of Applied Physics published by the American Institute of Physics. Since the paper by W. E. Glenn, a GE scientist, was received by the journal on Jan. 5, 1959, the time lag could have been as long as a year and a half. Wall St. Reacts • There was no slow movement in the stock market, how- ever, on Dec. 24 when the New York Times published a description of the process and implied that the process 59 would have numerous advantages over video-tape. Ampex dropped 11% points that day on the New York Exchange and on Monday, Dec. 28, the first trading day after Christmas, fell an- other IV* points. By Tuesday, the "scare" had dissipated, the Ampex quotation went up 4 points. (Ampex closed at 108Vi on Tuesday; on Dec. 23 it had closed at 123 with a net gain then of 1 % ) . General Electric stock on Dec. 24 showed its highest net gain during the period — up 33A points. On Dec. 23, GE stock had dropped 1% at the closing, another 1 point on Dec. 28 and by Dec. 29 again moved up 1% points. In the process, technical data or photographic images are converted elec- tronically into coded signals which are reduced to variations in the intensity of a beam of electrons. This beam plays back and forth across a film. The film has three layers: heat resistant plastic covered by a positively charged middle layer topped by a thermoplastic film that melts at low temperatures. The movement of the beam deposits a pat- tern of negative charges in accordance with the data or image that's being recorded. (This is the so-called nega- tive.) In the next or "'developing" step, a pattern of electric charge on the film converts to another pattern of depres- sions and ridges which can be observed optically. This takes but a few thou- sandths of a second. The visual reading comes by passing a beam of light through it and into an optical system that converts into an image. Viewing can be direct, screen projected or transmitted electronically (as in tv) or stored on film. Color, too • According to Dr. Glenn's account, the optical systems have been devised for image reproduction in either monochrome or in color. According to engineering opinion; these applications would appear pos- sible : Thermoplastic recordings immediate- ly could be played back (as in tv tape) and could be erased and used over again; it also would produce images that are visible (as in film) which would aid in the editing. The "1 to 1" ratio in vtr would be reduced. It takes an hour to copy an hour's tape but in thermo, the embossed pressing would give fast copies off the so-called "mas- ter." Engineers point out that its work- ability is an unknown. Its virtue • Chief virtue of such a process, it is theorized, would be an immediate reduction of the amount of recording material. It would take only 10 and possibly as little as 1% of the amount in thermo compared to video- tape. This could be a cost saver. The "machine" might be simpler than tape machines. Other advantages of such a process: Adaptability for playback anywhere in the world (it does away with the need to translate vtr from one standard to another); possibility of synchronizing thermo with both live and film (for special optical effects). Network and station engineering ex- perts said that they want to first have the "equipment," run pictures on moni- tors and "get a feel of it" before "we actually form an opinion." New radio-tv supplier The establishment of Bauer Elec- tronics Corp. with headquarters in Burl- ingame, Calif., was announced last Mr. Bauer Mr. Gregg week by Fritz Bauer, president and principal stockholder of the firm. The new company will be a broadcast equip- ment supplier and will introduce two new am transmitters (1 kw and 5 kw) early this year. Mr. Bauer also an- nounced that Paul Gregg, formerly with Gates Radio Co., has been named sales manager. The firm's office is at 1011 Industrial Way, Burlingame. • Technical topics Stock transfer • Pending stockholder approval, Midwestern Instruments, Tulsa, has proposed to enter into an agreement of reorganization with Textron Electronics, Providence, to provide for the transfer of the entire business of the former to the latter. The agreement would involve an ex- change of 724,167 shares of Textron Electronics common stock for subse- quent distribution to Midwestern stock- holders, which would, in effect, result in the exchange of one share of Mid- western for % share of Textron Elec- tronics. Transaction would not affect management or location of Midwestern Instruments, which would become a division of the electronics firm. Direct distributor • Dage Television Div. of Thompson Ramo Wooldridge Inc. has appointed Hoffman Sales Corp. of California, a wholly-owned subsidi- ary of Hoffman Electronics Corp., direct factory distributor for its line of closed circuit tv equipment. Adjustment • Radio Corp. of America last week announced a change in the conversion price of its 3>Vi% converti- ble subordinated debentures to $49.04 a share. Prior to the adjustment, which became effective Dec. 18, the conver- sion price was $50 a share. The ad- justment results from the declaration on Dec. 4, 1959 of a stock dividend of 2%, payable Feb. 1, 1960, to holders of common stock on Dec. 18, 1959. Transistor literature • General Elec- tric Communication Products Dept., Lynchburg, Va., has issued Bulletin ECM 112 describing Transistorized Service Channel equipment now avail- able for 6 kmc microwave. The new equipment reportedly simplifies serv- icing of a microwave system and aids preventative maintenance technicians. More tv automation • Hoffman Elec- tronics Corp., L.A., has developed a new control device, LiteScope, that ad- justs tv picture contrast and brightness automatically according to the light level in the viewing area. In addition, Hoffman's new Vanguard wireless re- mote control system, about the size of a cigarette pack, also makes it possible to change channels and turn on and off, automatically. The new innovations will be in Hoffman's 1960 spring line. America's Leading Business Brokers Interested in buying or selling Radio and TV Properties? When your business is transacted through the David Jaret Corp., you are assured of reliability and expert service backed by over 36 years of reputable brokerage. D AV I D 150 MONTAGUE STREET BROOKLYN 1 , N. Y. Ulster 2-5600 JARET CORP. 60 (EQUIPMENT AND ENGINEERING) BROADCASTING, January 4, 1960 The space for this message is donated hy this publication in cooperation with The Advertising Council. She was not alone Sudden illness, especially mental, often disrupts a family. With the Vasquezes it brought them closer together. If you had wanted to get in touch with Eva Vasquez three years ago, you would have had to travel some two hundred miles from her home on the outskirts of Bakersfield, California, to Modesto State Hospital for the mentally ill. She was hospitalized there because she was tired of living and tried dying. Withdrawal, they called it, from reality. The communists could have made quite a thing out of her story if they had known it. What about "all men are created equal"? they might have asked. What about "unalienable rights"? Here she was : Eva. Born 62 Clean, neat, but cramped, the Vasquez home is located in a mixed Mexican-Negro commu- nity near Bakersfield, California. a Mexican, another victim of pride, prejudice and pov- erty. Knowing no love in her own home, she escaped into marriage at sixteen. Now, at twenty-nine, she was the wife of Juan Vas- quez, mother of seven children and pregnant again. Because of recurring bouts of illness, finally diag- nosed at Kern General as malnutrition, Juan was only intermittently employed. Came cotton time, the whole family took to the fields— usually earning a total of $7.50 a day. Worry over her neglected children and Juan led to Eva's breakdown. The feeling that she, alone, was faced with these problems only exaggerated her anxiety. It turned out she was not alone. And that's where the Bussian script ends and the American story begins. During Mrs. Vasquez 's hospitalization the family re- ceived relief and the children were provided milk by BROADCASTING, January 4, 1960 a local school nurse. Juan was encouraged to study Eng- lish in night school in hopes of finding a better job. To practice English he read comic books and watched TV in the two-room cabin he shared with the children. One day, and then again, he saw a TV message sponsored by The Advertising Council, urging people to send for a booklet entitled "How to Deal With Your Tensions," published by The National Association for Mental Health. Free. He sent away for it and spent the next two months laboriously translating it with the aid of his comic books and a Spanish-American dictionary. Among other things, he learned that Eva was not alone in her affliction. One in ten Americans suffers from mental illness. And 80% of those hospitalized, in the words of Dr. William Menninger, "could be out if enough of us cared." The Advertising Council cared to the point of cour- ageously sponsoring the Mental Health program dur- ing 1958 and 1959. Through the combined volunteer services and facilities of American business, advertising agencies, publishers, broadcasting stations, networks, outdoor and transit advertising companies, millions of dollars have been spent bringing that message to mil- lions of people, more than 1,300,000 of whom have writ- ten in for the pamphlet. People like Juan Vasquez, for instance, who cared enough to translate it painstakingly and sensitively, so that his wife would believe and understand and be re- Although Juan translated perfectly, his wife wasn't always sure he was giving her an exact interpretation. stored to her family, rehabilitated. That happened on July 7, 1958. The Mental Health campaign was supported by The Advertising Council because mental illness is "the num- ber one disease of the country." And the Council is com- mitted to making ours a stronger nation. Stronger in human and natural resources. Through public service campaigns— adding up to 170 million dollars of voluntary support during 1959 alone— our country was bulwarked in many ways. Through saving lives on the highways. Preventing forest fires. Fighting for better schools. Selling savings bonds, and helping our friends and allies abroad. Not by standing still, certainly, nor playing it solo. Rather, by people working together in the common cause of insuring our "health, wealth and happiness." THE ADVERTISING COUNCIL ...for public service If you u ould like to know more about this work, this magazine suggests you write to The Advertising Council for a free booklet, T W/jSj ^ 25 West 45th Street, New York 36, New York The Advertising Council, supporting these and many other public service causes with men, materials and money contributed by American business, helps solve more problems and serve more people than any other single private institution: AID TO HIGHER EDUCATION • BETTER SCHOOLS • CONFIDENCE IN A GROWING AMERICA CRUSADE FOR FREEDOM • FOREST FIRE PREVENTION • MENTAL HEALTH • NATO • RED CROSS REGISTER, VOTE AND CONTRIBUTE • RELIGION IN AMERICAN LIFE • RELIGIOUS OVERSEAS AID STAMP OUT PARALYTIC POLIO • STOP ACCIDENTS • UNITED COMMUNITY CAMPAIGNS U. S. SAVINGS BONDS • UNITED NATIONS BROADCASTING, January 4, 1960 *3 FATES & FORTUNES Broadcast Advertising Mr. Flouton Mr. Rees • Allen F. Flouton and Jack P. Rees, both senior vps and directors of Compton Adv., N.Y., named executive vps. Mr. Flouton, senior management representative on Procter & Gamble soap brands, joined Compton in 1937. Mr. Rees has charge of agency's mar- keting department and branch opera- tions and is also management supervisor on several accounts. • Edward Bodensiek and Irwin C. Roll of Fuller & Smith & Ross, N. Y., named vps of agency. Other new vps: Norval Lavene, Frank Mc- Kibbin, Donald McKenzie, H.O. Nelson and A. Hayes Busch, all of F&S&R's Los Angeles office, and H.V. Loesch of Cleveland office. • H. Milton Gurwitz, account super- visor on Emerson radio account at Friend-Reiss Adv., N.Y., appointed vp. Mr. Gurwitz also has been assigned supervisor on Lee Filters account. • John J. Oakson, advertising manager of Hallmark Cards Inc., Kansas City, elected to board of directors. D.M. Gray, director of sales and merchan- dising, named vp in charge of sales. • James E. Keefe promoted from ac- count manager to vp and account supervisor on the Automotive After- Market Div. account at Waldie & Briggs, Chicago. C.E. Huwen, for- merly with Fuller & Smith & Ross, Chicago, to Waldie & Briggs, that city, as vp and account supervisor in agency's building products division. • Harvey Victor and Edgar Rose, ac- count executives, named vps of Jay Victor & Assoc., Newark, N.J. ad- vertising agency. • Guy B. Mercer, previously head of own consultant firm, to Needham, Louis & Brorby, Chicago, as vp and member of plans board. He for- merly was executive vp of Clinton E. Frank, account super- visor with Tatham-Laird and marketing director at McCann-Erickson, all Chi- cago. Mr. Cramer Mr. Mercer • John H. Rolfs, assistant general manager of Guild, Bascom & Bonfigli, San Francisco, elected treasurer. He also continues his managerial responsi- bilities. • Stanley Evans, senior account ex- ecutive on American Tobacco Co. at Lawrence C. Gumbinner Adv., N.Y., elected vp. • Sheldon S. Sosna, formerly vp and creative director, Grant Adv. Inc., Chi- cago, joins Doherty, Clifford, Steers & Shenfield, N.Y., as vp. • J. Robert Conroy, formerly vp for pr at Grant Advertising, Detroit, to Ross Roy Inc., that city, in similar capacity. • Maid Marion Montgomery, account executive at Henri, Hurst & McDonald, Chicago, elected vp, first woman so appointed in agency's 47-year history. She will implement and expand creative fashion and design service. • Roland H. Cram- er, formerly account supervisor at BBDO, N.Y., to Lennen & Newell, that city, as vp on Colgate ac- count. Mr. Cramer had previously been with Ted Bates, Ruth- rauff & Ryan and McCann-Erickson, all as vp. • Carl Spielvogel, advertising colum- nist of New York Times for past three years, to McCann-Erickson, N.Y., as corporate pr director. • Robert A. Miller, formerly with Art Direction Magazine, appointed vp in charge of sales promotion activities for Delroy Inc., New York advertising agency. • Hal Davis, formerly independent producer-director in open and closed circuit tv, and previously producer-di- rector for ABC-TV, joins Sudler & Hennessey, N.Y., as radio-tv director. • John P. Hughes, assistant advertis- ing manager of John H. Breck Inc., Springfield, Mass. producer of hair preparations, appointed advertising manager. • Bernard Gebhardt, formerly ac- count executive with Mosher, Reimer & Williamson, Denver advertising agency, promoted to director of client relations. • Lou Perkins, formerly senior pro- ducer at ABC Chicago and associate producer of Don McNeill's Breakfast Club on ABC radio network, to tv- radio production staff at Tatham-Laird, Chicago. • Al McMillan appointed executive vp in charge of personnel and services of Carl Byoir & Assoc., New York pr firm. • Carolee A. Cornelius, formerly copywriter for Carson, Pirie, Scott and Sears, Roebuck, both Chicago, to copy department of N.W. Ayer, that city. Other Ayer appointments: Sally Diekema, formerly with Kenyon & Eck- hardt, and James T. Cooper, formerly at Leo Burnett, both as commercial broadcast producers. • Dudley N. Rockwell, formerly ac- count supervisor at Fuller & Smith & Ross, Chicago, to Waldie & Briggs, that city, in similar capacity. • Floyd G. Van Etten, tv service rep- resentative; Theodore E. Schulte, group copy head, and Mable C. An- derson, director of home economics center elected vps in Chicago office of J. Walter Thompson Co. • Dr. Robert Shoaf, New York mar- ket research specialist, named con- sultant for Fensholt Adv. Agency, Chi- cago. • A.E. (Jack) Horner, formerly ac- count executive with W.B. Doner, Balti- more advertising agency, to VanSant, Dugdale, that city, as copywriter. The Media • Robert J. Hoth, formerly vp and general manager of KAKC Tulsa. Okla., appointed executive vp of Pub- lic Radio Corp. which operates KIOA Des Moines, Iowa, and KBKC Kansas City in addition to KAKC. James Dowel l, vp and general manager of KIOA, named PRC vp in charge of na- tional sales and retains KIOA position. Larry Monroe, formerly program di- Promotions Rufus Crater, Broadcasting's senior editor in charge of the New York editorial bureau since 1951, has been promoted to the new position of editorial director, New York. He will continue to report to Edwin H. James, vice president and managing editor at the magazine's Washington head- quarters. Lawrence B. Taishoff, assistant secretary-treasurer of Broadcast- ing Publications Inc. since Sep- tember, 1958, has been promoted to the new position of assistant to the publisher. The appointments were an- nounced by Sol Taishoff, editor and publisher. 64 BROADCASTING, January 4, 1960 now NEW Hughes Storage Monitor Tape advantages are well-known— superior "live-quality" picture reproduction, imme- diate playback and greatly reduced costs. One of the major difficulties to date has been development of efficient tape editing methods and techniques. Now, Hughes makes available to the industry a Storage Monitor for use as a key unit in the design of tape editing systems. The new Hughes Storage Monitor operates like any standard TV monitor until you press the button. Immediately the Hughes 5" TONOTRON® Tube freezes the image, holding it until the monitor mode is restored. Advantages to TV engineers include: High-Speed tape processing. Better program continuity and quality. Less tape wear during editing. Highest utilization of video recording equipment. Pictures may be held for approximately ten mjnutes with a minimum of 5 half tones. Input may be from separate or composite video sources. Push-button controls permit local or remote operation. Model 201 Storage Monitor is available in several mounting arrangements— portable or rack mounted, individually or in groups, for sequential frame study. This permits rapid selection of individual frames and desired action sequences. For additional information write to: Hughes Products, Industrial Systems Division, International Airport Station, Los Angeles 45, California. Now! A television monitor with a memory... capable of freezing any TV action. Video Signal Positive Video or Positive Composite Video (sync, neg.) coaxial cable input, 1 volt p-p. Separate Sync Inputs Negative sync, coaxial cable input. Input Impedance.... 100 ohms each on Separate Sync Inputs, 1000 ohms on Video Input (with parallel terminal for 75 ohm matching termination). Video Bandwidth Approximately 6 mc. Vertical Scanning Frequency 60 cps. interlaced. Horizontal Scanning Frequency 15,750 cps. Picture Size 4 inch useable diameter. Power Requirements 115 V 50/60 cps. 130 watts. Dimensions (Model 201) 14" x 8-1 12" x 16-1 /2" wt. approx. 40 lbs. Mounting (Model 201-R) Standard 19" relay rack Phosphor P-4 (Television black and white) INDUSTRIAL SYSTEMS DIVISION HUGHES PRODUCTS . i ©1959, HUGHES AIRCRAFT COMPANY Creating a new world with ELECTRONICS SEMICONDUCTOR DEVICES • STORAGE TUBES AND DEVICES • MICROWAVE TUBES • VACUUM TUBES AN D COM PONENTS • CRYS- TAL FILTERS • MEMO-SCOPE* OSCILLOSCOPES • INDUSTRIAL CONTROL SYSTEMS BROADCASTING, January 4, 1960 65 Mr. Payette rector of KXOK St. Louis, appointed station manager of KIOA. William Allred, formerly sales manager of KIOA, to KBKC as station manager. • William C. Pay- ette, director of UPI, named general sales manager. He joined UP in Los Angeles and later became bureau manager there. Mr. Payette was as- signed to South America as Northern Div. manager in 1949, and established first radio teletype delivery of news to that area, as well as first daily over- seas telephoto transmission of newspic- tures. • Courtney McLeod, administrative manager of ABC-TV network programs, western division, and Robert (Bud) Curran, assistant regional manager in ABC-TV station relations, promoted to station relations regional managers. Mr. McLeod, with headquarters in Holly- wood, will be regional manager for Pacific coast and mountain zone affili- ates; Mr. Curran, based in New York, will work with stations in East and Midwest. • Louis Wolfson, vp of WLOS Ash- ville, N.C., to WFGA-TV Jacksonville, His Honor Robert J. Burton, vice president and resident attorney of Broad- cast Music Inc., N.Y., was sworn in last week as acting city judge of New Rochelle, N.Y. The post requires occasional service sup- plementing full-time bench ac- tivity of an elected city judge. Mr. Burton served as vice president of the New Rochelle board of education from 1958 to 1959. A member of the New York Bar since 1937, Mr. Burton became affiliated with BMI in 1941 as resident attorney, responsible for internal legal matters. Fla., in similar capacity. Both are affili- ates of Wometco Enterprises which also operates WTVJ (TV) Miami. • Robert S. Tyrol, general sales manager of WTIC Hartford, Conn., named vp in charge of sales. Mr. Tyrol has been with station since 1941 when he started as an- nouncer. Mr. Tyrol This is a ROCKY MOUNTAIN DAYTIMER. While this daytimer is only a 250-watter, its low frequency gives it unbelievable coverage. It is in a semi-major market in Rocky Mountain area, has the most at- tractive studios you will see. The station is in the black. Asking price is $150,000.00, liberal terms. NORTH TEXAS DAYTIMER — in metropolitan area. This is the top rated station in its market and is in the black. Has very attractive studio at the trans- mitter site. Equipment in tip-top condition. An owner-manager can operate this cheaply and make a bundle. $25,000.00 down against a total price of $75,000.00 will handle. HAMILTDN-LANDIS S, ASSOCIATES, Inc. BROKERS • RADIO AND TELEVISION STATIONS • NEWSPAPERS WASHINGTON, D. C. CHICAGO DALLAS SAN FRANCISCO Ray V. Hamilton Richard A. Shaheen DeWitt 'Judge' Landis John F. Hardesty 1737 DeSoles St. N.W. 1714 Tribune Tower 1511 Bryan Street 111 Sutter Street Executive 3-3456 DEIaware 7-2754 Riverside 8-1175 EXbroolc 2-5*71 NATIONWIDE • NEGOTIATIONS • FINANCING • APPRAISALS • Barnard I. Paulson, plant superin- tendent of ABC, to head ABC-TV pro- duction services department. Mr. Paul- son joined network in 1949. • Hugh Kibby, for- merly national sales manager of WFBM- TV Indianapolis, pro- moted to sales man- ager. Previously he was with WFBM for 17 years. Mr. Kibby • Warren Hull, radio and tv star who was co-host of Vox Pop radio series and, more recently, host of Strike It Rich (CBS-TV), joins WNOR Norfolk, Va., as vp. He will serve in executive capacity, active in all areas of station operations with particular emphasis on sales, client and community relations, as well as air personality. • Ernest A. Gudridge, general mana- ger, and Victor Bushong, chief engi- neer, both appointed vps of WIZE Springfield, Ohio. Mr. Gudridge pre- viously was with WCOL Columbus, Ohio. Mr. Bushong has been with WIZE since it originated in 1940. Both are af- filiates of Air Trails Network which also operates WEZE Boston, WKOL Louis- ville, Ky., and WING Dayton, Ohio. • Jerome A. Barnes and John Fergie appointed vps of Springfield Broadcast- ing Corp., which operates WWLP (TV) Springfield, WWOR-TV Worces- ter, both Massachusetts, and WRLP (TV) Brattleboro, Vt. - Greenfield, Mass.-Keene, N.H. Mr. Barnes, former- ly program director with SBC, will supervise programming for all three tv stations. Mr. Fergie, station manager of WRLP, assumes additional duties as head of translator operations. • Mark Evans, air personality with WTOP Washington, resigns. Mr. Evans said future plans un- certain but that it would be "pretty good assumption" he will join multiple- station owner Met- ropolitan Broadcasting Co., of which he owns less than 1%. • Jack J. Dash, formerly president and general manager of WBCB Levittown- Fairless Hills, Pa., joins Gresh & Kramer, Philadelphia advertising agency, as executive vp. Mr. Dash con- tinues as director of WBCB. • Mitchell Lipman, assistant business manager of radio-tv department of Ted Bates & Co. promoted to newly- created post of manager of network re- lations. Larrabee M. Johnson, as- Mr. Evans 66 (FATES & FORTUNES) BROADCASTING, January 4, 1960 TO OUR FELLOW UNIONISTS IN THE ENTERTAINMENT FIELD — Below is the text of an advertisement which Local 802, American Federation of Musicians is running in New York newspapers. The practices referred to, and to which we object in the advertisement, can adversely affect employment in other branches of the entertainment field — if allowed to continue. We ask you to support us in our campaign. "a species of fraud on the American public..." TO THE TELEVISION AUDIENCE The employment opportunities of professional musicians in the United States are being curtailed seriously by a growing, but little-known practice in many filmed network television shows. The same thing is also happening in motion picture production. The music which you hear on these shows is made abroad at cut rates, at the expense of American musicians. This practice has grown to alarming proportions, and has led Senator Wayne Morse of Oregon to introduce a resolution in the Senate demanding a Congressional investigation of the effects of these practices on employment for American musicians and other workers in the film enter- tainment industry. The situation is not generally known. Sponsors and producers naturally would prefer that it should not be. However, it is becoming such a serious threat to employment opportunities that it has been branded by Senator Morse as "a species of fraud being perpetrated on the American public by many American producers of film entertainment." The American Federation of Musicians, whose members would normally be employed to pro- vide music for these shows at union wage scales, is initiating a national campaign of protest against these shows and their sponsors. Local 802 is participating in this campaign and giving it full and vigorous support. We feel that our cause is a just one. \^ e sincerely feel that we are not only fighting for employment which is rightfully ours, but we are also opposing a real threat to the perpetua- tion of Live Music in America. ^ e hope we may have your understanding, en- couragement and support in our efforts. The following television shows use foreign-made music. BAT MASTERSON THE BLACK SADDLE THE DUPONT SHOW JOHNNY RINGO LASSIE THE LOCKUP MAN AND THE CHALLENGE MEN INTO SPACE RICHARD DIAMOND THE RIFLEMAN ROBERT TAYLOR'S DETECTIVES SEA HUNT TALES OF THE PLAINSMEN TOMBSTONE TERRITORY WANTED DEAD OR ALIVE WICHITA TOWN ZANE GREY THEATRE EXECUTIVE BOARD, LOCAL 802 AMERICAN FEDERATION OF MUSICIANS. A.F.L.-C.I.O. AL MANUTI, President (THIS ADVERTISEMENT IS PAID FOR BY THE MEMBERS OF LOCAL 802 THROUGH ITS LIVE MUSIC PROMOTION FUND) BROADCASTING, January 4, 1960 67 Sit down at today's most COMPLETELY TRANSISTOR /ZED FOR LOW MAINTENANCE For studio and/or master audio control of radio and television, General Electric's Type BC-21-A Transistorized Audio Console offers the ultimate in convenience and flexibility. It provides all facilities necessary for switching, mixing and amplifying the out- puts of microphones, turntables, tape mechanisms, projectors, remote and network lines and other audio sources — as well as complete facilities for auditioning, cueing, monitoring remote lines and cue/talkback circuits to studio and remote lines. The BC-21-A can be used for single-channel control or easily, quickly and inex- pensively modified for two-channel operation. For complete details, get in touch with your G-E Broadcast Representative. Or write Section 4810-4, General Electric Company, Communication Products Dept., Technical Products Operation, Lynchburg, Va. In Canada: Canadian General Electric Com- pany, Broadcast Equipment Sales, 830 Lansdowne Ave., Toronto, Ontario. modern audio console! Modular design • Buy as you need— add more preamplifiers later • Plug-in amplifiers, hi-level mixers and relay modules easily removed for maintenance • Clean, "crackle-free" switching • Noiseless fading and mixing * Convenient color-coded controls * Designed for dual-channel use • Built-in cue and IC facilities WNHC-New Haven, Conn. KHTV-Portland, Ore. WNBF-Binghamton, N. Y. KSFO-San Francisco, Cal. WFBG— Altoona, Pa. KPLR-St. Louis, Mo. WNED-Buffalo, N. Y. WXYZ-Detroit, Mich. Howell Recording Studio, Buffalo, New York GENERAL ELECTRIC GROWING GROWING GROWING • KMSO-TV now reaches 51,000 Mon- tana TV homes and is gaining new viewers all over Western Montana. KMSO-TV Serves MISSOULA and All of WESTERN MONTANA With the Best of CBS, NBC, ABC PERFECT TEST MARKET © 51,000 TV Homes • Drug Sales Index 167 9 Retail Sales Index 143 • Auto Sales Index 176 PERFECT TEST STATION • Captive Audience in 90% of the Area • Dominates the 10% Remainder Com- pletely • Now the Only TV Station on the Air in Western Montana • Low Cost/ 1,000 HOMES Represented Nationally by FORJOE TV INCORPORATED JUST AROUND THE CORNER (could be YOUR corner]) A HAZARD THAT NEVER SLEEPS- the accusation of LIBEL-SLANDER PIRACY-PLAGIARISM INVASION OF PRIVACY COPYRIGHT VIOLATION Directed at Station, Staff, Speaker, Talent, Sponsor You can't recapture the WORDS but you CAN INSURE and hold possible Dollar Loss within non-embarrassing limits. Learn about our UNIQUE EXCESS POLICY which does the job at surprisingly low cost. FOR DETAILS AND RATES WRITE sistant business manager of department, assumes additional duties of counsel for business affairs. • Richard Kallsen, correspondent for CBS News Beirut, Lebanon, named chief of new Caribbean bureau. Rus- sell Jones, CBS News Washington, assigned to Beirut, succeeding Mr. Kallsen. • Rex King, formerly regional sales manager of WSTV Steubenville, Ohio, named general sales manager of KELO-TV Sioux Falls, S.D. ° Alan Schroeder, formerly assistant sales manager of WBBM-TV Chicago and Al DiGiovanni, formerly account executive at WCBS-TV New York, to CBS-TV spot sales, that city, both as account executives. • Robert E. Swanson, formerly on promotion and pr staff of WNDU-TV South Bend, Ind., to sales staff of WBBM Chicago. • Russ Hall, formerly air personality with WITH Baltimore, joins WCAU Philadelphia, in similar capacity. • George Kudsk appointed night oper- ations manager and Robert Bradford assistant night operations manager of WGN-AM-TV Chicago. Both have been identified with wide range of ac- tivities at WGN Inc., including engi- neering, programming and traffic. © JVI.J. Beck retires as treasurer of The Katz agency, N.Y., position he has held for 30 years. He joined Katz in 1905. HJ. Grenthot, assistant treas- urer, succeeds Mr. Beck. Also an- nounced: Election of Walter Nilson, tv sales manager, to board of directors; retirement of Michael J. Flynn, member of radio sales staff for past 27 years. • David Melamed, named director of administration of National Theatres & Television Inc., Los Angeles. He will handle administrative matters, budgets and services for NT&T and its sub- sidiaries. • Bernard Miller, formerly president and general manager of WMOR-FM Chicago (now defunct) and producer at Jules Power Productions, to Chicago office of Westheimer & Co., investment broker, as registered representative. • Anthony (Bill) Hartman, for- merly account executive with WJZ-TV Baltimore, named local sales manager of WICE Providence, R.I. • Richard Higgs, formerly promotion- publicity director of WIRE Indian- apolis, named account executive with WFBM, that city. • Irwin G. Inman Jr., formerly sales representative with WXEX-TV and WRVA-TV, both Richmond, Va., to WSUN-TV St. Petersburg, Fla., in similar capacity. • William A. Hoftyzer, formerly general manager of KUTY Palmdale, Calif., to sales staff of KFTR San Francisco. • Clinton Packard, formerly with H-R Representatives Inc., to New York tv sales staff of WGN-AM-TV Chicago. • Bob Gallagher, formerly assistant sales promotion manager, WCBS New York, to CBS-TV, that city, as copy- writer in sales promotion and adver- tising department. • Anthony C. Battagl.ia Jr. joins WBEN-FM Buffalo, N.Y., as sales representative. • Merrill (Red) Mueller of NBC elected president of American Assn. of Radio & Television News Analysts, succeeding Bob Trout of CBS. Mr. Trout became chairman of executive committee which includes H.V. Kal- tenborn, re-elected, and Wilson Hall, NBC, newly elected. Others elected were Leon Pearson, NBC, vp, Blair Clark, CBS, secretary, and Caesar Searchinger, treasurer. • Wes A. Dripps, formerly program director of KDOM Windom, to KMMT (TV) Austin, both Minnesota, in tv operations. • Marc Anson, formerly newsman and announcer with WAKY Louisville, Ky., joins WSAI Cincinnati in similar capacity. • Ray Golden, formerly with KSTN Stockton, Calif., to KAYO Seattle, Wash., as program director and air personality. Bill Schonely, formerly with KOMO-TV Seattle, joins KAYO as news director. Mark Hayes, formerly with KGEM Boise, Idaho, and Bob Salter and Dale Starkey, both form- erly with KVI Seattle, all join KAYO as air personalities. • Dr. John W. Dempsey, professor of political science at U. of Detroit, named director of news and public affairs of WJBK-TV Detroit. He will continue his teaching duties in addition to his new post. AMP EX All professional recorders readily available in stock-including 300's & 350's. SHIP ANYWHERE IN U.S.A. DJRECT TO YOU AT FACTORY PRICES 820 W. OLYMPIC BLVD. ■ LOS ANGELES | 15, CALIFORNIA SOUND CORPORATION EMPLOYERS REINSURANCE CORPORATION 21 WEST TENTH STREET KANSAS CITY, MO. New York, Chicago San Francisco, 107 William 175 W. 100 Bush St. Jackson St. 70 (FATES & FORTUNES) BROADCASTING, January 4, 1960 • Bill Beutel, formerly news editor and newscaster with WEWS (TV) Cleveland, to WCBS New York as reporter and newscaster, succeeding Dave Dugan, who resigned to join WCAU Philadephia as salesman. Programming • Jerry Franken, formerly director of publicity of National Telefilm Asso., Holly- wood, named execu- tive director of adver- tising, promotion and publicity. Previously he was radio-tv editor Mr. Franken of The Billboard and was on staffs of Variety and New York Times. • Gordon H. Miller appointed managing director of creative sales for Great Lakes Div. of Wilding Inc., Chicago, producer of tv commercials, busi- ness motion pictures and slidefilms. Mr. Miller will operate Mr- Miller from Detroit. • Jack Emanuel, formerly of Warner Bros., story department, named ex- ecutive story editor, Pacific Div. of NBC. • Wayne Langston, formerly vp and general manager of George Ryan Films, Minneapolis, and previously director- writer, Sarra Inc., to writing staff of Fred Niles Communications Center, Fred A. Niles Productions, Chicago- based film firm. • Benedict Berenberg, formerly east- ern executive producer-director for Screen Gems, to Television Graphics, N.Y., as producer and director of filmed commercials and industrial pictures. Equipment & Eng'ring • H.D. Farnsworth, formerly man- ager of field services of Stromberg- Carlson's digimatic numerical control systems, appointed manager of product planning of Sierra Electronic Corp., Melano Park, Calif., div. of Philco Corp. Sanford K. Ashby, formerly partner in Ashby Assoc., Dayton, Ohio, manufacturers representatives, named sales engineer. • Robert J. Reigel, formerly sales engineer of Thordarson Transfer Co., appointed merchandising sales director of Cornell-Dubilie Electric Corp., South Plainfield, N.J. Arthur Williams, formerly sales manager of Orig- inal Equipment Manufacturers' Div., named commercial products sales di- rector. Glen M. Ronk, formerly vp of marketing of American Electronics Inc., named military and industrial sales director. o Jackson S. Kolp, formerly super- visor of product engineering of Syl- vania Electric Products Inc. receiving tube plant, Shawnee, Okla., appointed product line manager of germanium switching transistors of Sylvania's Semiconductor Div., Woburn, Mass. • Max Schneiderman, formerly chief engineer at Electronic Tube Corp., to Analab, Cedar Grove, N.J., as head of new Special Products Div. • John A. Fairchild, formerly area manager, Latin America, for Raytheon Co., joins Dynamics Corp. of America. Mr. Fairchild will head DCA's first overseas operation, newly-created Latin American-Far East Div., as corporate vp in charge of commercial and govern- mental operations. • Eliott C. Noska, formerly with Air Associates, Glendale, Calif., appointed commercial sales manager of Home Products Div. of Packard-Bell Elec- tronics, Los Angeles. • Harold F. Cook, formerly manager of marketing services of Tung-Sol Elec- tric Inc., Newark, N.J., promoted to sales planning manager. Robert E. Bilbry, supervisor of sales analysis and controls, named advertising sales pro- motion manager. • Dr. M. John Rice Jr., formerly director of research of Trancoa Chemi- cal Corp., appointed manager of semi- conductor material engineering for CBS Electronics, Danvers, Mass., man- ufacturing division of CBS Inc. • George C. Smith Jr., manager of plant process engineering for Ray- theon's semiconductor plant in Newton, Mass., to Lewistown, Me., division in similar capacity. • William T. Buschmann, merchan- dising manager of Sylvania Electronic Tubes renewal and equipment sales departments, appointed eastern regional distributor sales manager, succeeding Samuel J. McDonald, who was pro- moted to assistant distributor sales manager. • John J. Shenk, formerly eastern region field coordinator of field engi- neering with CBS Electronics, ap- pointed regional manager. • Michael J. Votava, applications engineer of Elgin Metalformers Corp., Elgin, 111., promoted to sales super- visor. • Jean Musselman, formerly assistant chief engineer of Utah Radio & Elec- tronic Corp., Huntington, Ind., ap- pointed chief engineer. Harold Rich, head of speaker department, succeeds Mr. Musselman. Marlin Price named chief design and development engineer. • John Mustico appointed sales repre- sentative for Entron Inc., Bladensburg, Md., producer of tv antenna systems equipment. He will cover New Jersey, Virginia, Maryland, Pennsylvania, Dela- ware and Washington, D. C. International • M.J. Frankovich, managing director of Screen Gems, Ltd., London affiliate of Screen Gems Inc., elected chairman of board. Kenneth Hargreaves, managing director of Columbia Pictures Ltd., succeeds Mr. Frankovich at Screen Gems Ltd. • Herbert S. Stewart, manager of CHCT-TV Calgary, Alberta, resigns to join Chinook Communications Ltd., Calgary, as executive vp. • Vern Dallin, vp and station man- ager of CFQC-TV Saskatoon, Sask., named vp and general manager. G. Blair Nelson, manager of CFQC, that city, appointed general manager. • Clive B. McKee, manager of in- dustrial relations of Canadian Broad- casting Corp., named director of industrial and talent relations of CBC, with headquarters at Ottawa, Ont. • R.A. Leslie, National Broadcast Sales Ltd., Toronto, Ont., elected presi- dent of Canadian Radio Representa- tives Assn., succeeding G.W. Hell- man, Stovin-Byles Ltd. Ernie Town- drow of Stevens & Towndrow, elected vp; Ted Pepler, Trans-Ocean Regis- tered, secretary, and Lorrie Potts of rep firm of same name, treasurer. Andy McDermott of Radio & Television Sales Inc., appointed publicity chair- man. AH are from Toronto. Deaths • David Edelson, 68, Chicago radio pioneer and personality for over 37 years, died in that city following heart attack Dec. 26. He helped found origi- nal KYW (then in Chicago) in 1921 and was active in other stations there, including WLS and WSBC. He con- ducted music programs on WJJD and WAIT at time of death. Mr. Edelson was applicant for station in Geneva, 111., under Fox Valley Broadcasting Co. and also headed Commercial Broad- casters Adv. Agency and Dave Edel- son Assoc., pr firm. • Gerald McDermott, with KFEL Denver in early days of radio, died of lung cancer Dec. 23 in Chicago. Among survivors is twin brother Gerald B. McDermott, president of KBUR Burlington and KMCD Fair- field, both Iowa. BROADCASTING, January 4, 1960 71 How you can reach 34,000 TV HOMES, FOR FREE! In Indiana, cover Fort Wayne and South Bend -Elkhart with one budget stretch- ing combination buy. Get 340,000 TV homes, at a 10% discount. Just like reaching 34,000 TV homes, for free! Call your H-R man for all the facts. WSJV TV A " B C SOUTH BEND-ELKHART WKJG TV 03 FORT WAYNE .HOWARD E. STARK, Brokers and Financial Consultants Television Stations Radio Stations 50 East 58th Street New York 22,N.Y. ELdorado 5-0405 ADVERTISING SUS.NESSPAPERS MEANS BUSINESS © In the Radio-TV Publishing Field only BROADCASTING is a member of Audit Bureau of Circulations and Associated Business Publications INTERNATIONAL 'SECONDTV HEARINGS FACE BBG Winnipeg sessions are first step in move to open up Canada's major tv markets Three applicants for a second tele- vision station at Winnipeg and 13 other applicants for radio and tv stations across Canada will be heard by the Board of Broadcast Governors in the large committee room of the Legisla- tive Building at Winnipeg, Man., from January 13-16. The ch. 7 frequency for the second tv station at Winnipeg will be contested by Jack Blick, CJOB Winnipeg, who is applying for 180 kw video and 108 kw audio power with directional antenna 545 ft. high; Joseph Harris on behalf of a company to be formed, with re- quest for 325 kw video and 162.5 kw audio power and nondirectional antenna I, 026 ft. high; R.S. Misener on behalf of a company to be formed for a station with 325 kw video and 180 kw audio power and nondirectional antenna 946 ft. high. This will be the first of a series of hearings being held by the BBG for second tv station licenses in urban markets now served solely by the gov- ernment-owned Canadian Broadcasting Corp. A ch. 12 station to serve the eastern part of Quebec province and the north- ern part of New Brunswick province is being applied for by three television stations. CHSJ-AM-TV St. John, N.B., is applying for a station at Campbellton, N.B., with 205.7 kw video and 102.8 kw audio and antenna 799 ft. high. CHAU-TV New Carlisle, Que., is ask- ing for a station with 23.5 kw video and II. 8 audio power and antenna 1,673 ft. high at Carleton, Que. CKCW-TV Moncton, N.B., is re- questing a tv satellite at Upsalquitch Lake, N.B., on ch. 12, with 141 kw video and 77 kw audio power and an- tenna 1,331 ft. high. Broadcasting station licenses are being sought by Melfort Broadcasting Co. Ltd., at Melfort, Sask., on 1240 kc with 250 watts; by James Alan Stewart at Ottawa, Ont., on 1250 kc with 10 kw and directional antenna; and by A.W. MacDonald at Calgary, Alta., on 1550 kc with 10 kw and directional antenna. Application is being made for a new fm station at Toronto, Ont., by A.W. Ness on 104.5 mc with 3.52 kw and antenna 93 ft. high. CHOW Welland, Ont., is requesting a power increase from 500 watts to 1 kw on 1470 kc and authority to operate full time instead of present dawn to dusk. CFHR Hay River, Northwest Territories, is requesting a power in- crease from 25 to 40 watts on 1490 kc. CHCL Cold Lake, Alta., wants a power boost from 10 to 50 watts on 1450 kc. CKX Brandon. Man. wants a daytime power increase from 5 kw to 10 kw on 1150 kc. CJGX Yorkton, Sask, is re- questing authority to open a part-time studio at nearby Melville, Sask. CBC plans to build new radio-tv center After searching several years for a site to centralize its widely-spread na- tional program and commercial opera- tions at Toronto, Ont., Canadian Broad- casting Corp. has announced the pur- chase of a 33-acre site in the northeast suburban area for $650,000. CBC plans to start construction of a $40 million radio-television center late in 1960 or early in 1961. Announcement of the purchase was made by CBC president Al Ouimet at Ottawa, and Alex Rubin, president of Toronto Industrial Leaseholds Ltd., owner of the property. CBC will move its 2,000 employes now working in 14 buildings at 1 1 different locations in Toronto, to the new center. There will be at least 10 camera and broadcasting studios in the new location, according to preliminary plans. No decision has been made yet as to removal of the CBLT Toronto television tower from the present downtown location to the new site. Realtors plan 1,200 apartment units nearby the new radio-tv city for CBC employes, and some film companies may move to the area to be closer to the center of national programming. CBC will sell its downtown property on Jarvis Street and at other locations. It now pays some $550,000 annually in rent in addition to using its owned properties. Nielsen may start Canadian service The A.C. Nielsen Co. will launch a radio-tv audience research service in 15 Canadian markets if it can find enough clients to provide 60% of the amount needed for operations. It would be called Nielsen Broadcast Index. Arthur C. Nielsen, president, told a meeting of advertisers and advertising agencies in Canada two weeks ago that his broadcast services in the United States and the United Kingdom lost 72 BROADCASTING, January 4, 1960 money for many years, with losses in the U.S. sometimes exceeding $1 mil- lion. He voiced confidence that "ulti- mately" a service in Canada would prove successful but added that on the basis of present pledges of business, the "excessive length of time" might make it unrealistic to start such a project. He pointed out that present commit- ments would provide only 34% of the needed revenue. He told agencies-adver- tisers that if, within the next few months, at least 60% of the required revenue can be pledged, Nielsen is pre- KREM-TV, press in co-operative effort In a stride towards peaceful — -even helpful — co-existence between news- papers and tv, KREM-TV Spokane, Wash., enlisted and got the aid of nearly 100 community newspapers in presenting its Community Profile series. On the theory that the local news- paper knows most about its commun- ity, the station held a banquet for key editors and publishers from the areas it planned to feature. The idea was presented to them: five-to-seven-minute documentary filmed programs covering the towns and cities in the four west- ern states covered by KREM-TV (eastern Washington, northeastern Ore- gon, Idaho and western Montana). The station also expressed its wish to prove its interest in the progress and eco- nomic potential in this area, dubbed the "Inland Empire." The newspaper executives pledged their cooperation. Before each com- munity profile was shown, an advertise- ment appeared in the local paper giv- ing date, time and channel. In addition, the editors aided KREM-TV newsmen in pinpointing significant features and personalities in each locality and de- voted editorial space to the program. In fact, when one newspaper had' no available advertising space at the time its community was to be shown, the editor gave a free front page story. In return, when listeners called from the hinterlands asking when their town would be featured, they were instructed by KREM-TV to watch their local newspaper for date and details. Robert Temple, the station's general manager, points out that although the program is expensive, it is paying off for KREM-TV in higher viewing rat- ings and that its news staff is getting more "scoops" from outlying areas. duPont winners announced Doug Holcomb, director of promo- tion and advertising for WDAU-TV Scranton, Pa., has won the $500 first pared to supply an audience research service in 15 markets. Canadian rep sale Brian Scharfe has bought control of Hunt & Scharfe Representatives Ltd., Vancouver, representing a large num- ber of Canadian radio and television stations on the Pacific coast. Firm name has been changed to Scharfe Broadcast Sales Ltd. It started originally in 1946 as John N. Hunt & Associates. Mr. Scharfe bought an interest in the firm FANFARE prize in the "duPont Everyone Wins" contest for station promotion man- agers conducted by duPont Textile Fibers on behalf of its weekly tv dra- matic series, The duPont Show with June Ally son. Mr. Holcomb's campaign included stories about the program in the sta- tion's own magazine, creative studio displays, on-air promotion and an ad- two years ago. Mr. Hunt is now sales manager of CKLG North Vancouver, B.C. • Abroad in brief Moving day • Northern Broadcasting Ltd., owner and operator of CJKL Kirkland Lake. Ont., CFCH North Bay, Ont., CKGB Timmins, Ont., CKWS-AM-TV Kingston, Ont.. and CHEX-AM-TV Peterborough, Ont., has moved to new headquarters at 425 University Ave.. Toronto. vertising and publicity push in local newspapers. Other winners included: F.R. McKane, KOLD-TV Tucson Ariz., $250; Neill C. Swann, WO AY- TV Oak Hill, W.Va., $100; Ward W. Weldon, WIBW-TV Topeka, Kan., $100, and Carroll E. Gregg, KWTV (TV) Oklahoma City, $50. All contest entrants received two sport shirts of "Orion" acrylic fiber. It's official • Here are some pro- motion pieces included in the launch- ing of the new 39-episode series International Detective, by Official Films, Inc., New York. To capture the flavor of the show, which is based on case histories from the files of the William J. Burns International Detective Agency, Official Films teamed up with British Overseas Air- ways Corp. in a campaign handled by The Zakin Co., New York, ad- vertising agency for Official. Full color postcards of a BOAC jet with a teaser message on the reverse side were flown to and mailed from Lon- don, Paris. Rome, Stockholm, Athens and Karachi, some of the cities where the series was filmed. The cards were followed up by the mailing of an overseas airline bag in which there was an "airlines ticket" inviting a screening of the film, trade ad re- prints and a letter from Harold L. Hackett, president of Official, giving detailed information about the series. BROADCASTING, January 4, 1960 73 "Sunny" Says: "IT'S WHO'S UP FRONT THAT COUNTS!" When you put your money on WSUN you've got a real win- ner. A pair- a- mutual payoff factors are the Nation's 26th Retail Sales Market, TAMPA- ST. PETERSBURG, and WSUN. Serving a 29 county population of 1,203,400, "Sunny" delivers more radio homes, at the lowest cost per home, of any station in the heart of Florida. Pssssssst! If you want to wind up in the winners circle . . . get on "SUNNY!" *NCS2 * Sales Management TAMPA -ST. PETERSBURG Natl. Rep: VENARD, RINTOUL & McCONNELL S.E. Rep: JAMES S. AYERS TV NETWORK SHOWSHEET PROGRAMS, TIMES, SPONSORS Published first issue in each quarter Networks are listed alphabetically with the following information: time, program title in italics, followed by sponsors or type of sponsorship. Ab- breviations: sust., sustaining; part., par- ticipating; alt., alternate sponsor; co-op, cooperative local sponsorships. F, film; L, live; T, video tape. All times are EST. SUNDAY MORNING 10-11 a.m. ABC-TV No network service. CBS-TV 10-10:30 Lamp Unto My Feet, sust., 10:30-11 Look Up and Live, sust. NBC-TV No network service 11 a.m.-Noon ABC-TV No network service. CBS-TV 11-11:30 FYI, sust., L and F; 11:30-12 Camera Three, sust., L. NBC-TV No network service. SUNDAY AFTERNOON Noon- 1p.m. ABC-TV 12-12:30 Johns Hopkins File, sust., L; 12:30-1 Bishop Pike, sust., L. CBS-TV 12-12:55 CBS Television Workshop, sust., L; 12:55-1 TBA. NBC-TV No network service. 1- 2 p.m. ABC-TV 1-1:30 College News Conference, sust., L; 1 :30-2 No network service. CBS-TV No network service. NBC-TV No network service. 2- 3 p.m. ABC-TV No network service. CBS-TV No network service. NBC-TV Pro Basketball, Bayuk, Gen. Mills, L. 3- 4 p.m. ABC-TV 3:30 Open Hearing, sust., L; 3:30-4 Championship Bridge with Charles Goren, North American Van Lines, L. CBS-TV The Sunday Sports Spectacular, sust., L and F. NBC-TV Pro Basketball, cont. 4- 5 p.m. ABC-TV 4-4:30 Paul Winchell Show, Hartz, L; 4:30-5 Broken Arrow, Mars, L. CBS-TV 4-4:30 No network service; 4:30-5 Face the Nation, sust., L. NBC-TV 4-4:30 Basketbail, cont.; 4:30-5 World Championship Golf, A.S.R. Products, Bayuk. 5- 6 p.m. ABC-TV 5-5:30 Matty's Funday Funnies, sust., L; 5:30-6 Lone Ranger, Gen. Mills, Sweets, Lionel, F. CBS-TV 5-5:30 Conquest, Monsanto Chemical, L; 5:30-6 G.E. College Bowl, Gen. Electric, F. NBC-TV 5-5:30 Golf, cont.; 5:30-6 No network service. SUNDAY EVENING 6- 7 p.m. ABC-TV No network service. CBS-TV 6-6:30 Small World, Olin Mathieson. F; 6:30-7 Twentieth Century, Prudential, F. NBC-TV 6-6:30 Meet the Press, sust., L; 6:30- 7 Saber of London, Sterling Drug, F. 7- 8 p.m. ABC-TV 7-7:30 Colt .45, Whitehall, F.; 7:30-8 Maverick, Kaiser, Drackett, F. CBS-TV 7-7:30 Lassie, Campbell Soup, F; 7:30-8 Dennis The Menace, Kellogg, F. NBC-TV Riverboat, Corn Products, F. 8- 9 p.m. ABC-TV 8-8:30 Maverick, cont.; 8:30-9 Law- man, Reynolds Tobacco, Whitehall, F. CBS-TV Ed Sullivan Show, Colgate, Eastman Kodak, L. NEC-TV Sunday Showcase, part., L. 9- 10 p.m. ABC-TV 9-9:30 The Rebel, P&G, Liggett & Myers, F; 9:30-10 The Alaskans, part., F. CBS-TV 9-9:30 GE Theater, Gen. Electric, F; 9:30-10 Alfred Hitchcock, Bristol-Myers, F. NBC-TV Chevy Show, Chevrolet, L. 10- 11 p.m. ABC-TV 10-10:30 The Alaskans, con.; 10:30- 11 21 Beacon St., P. Lorillard, F. CBS-TV 10-10:30 Jack Benny Show, alt. with George Gobel Show, Lever; 10:30-11 What's My Line, Kellogg, Sunbeam, Florida Citrus Comm., L. NBC-TV 10-10:30 Loretta Young Show, Toni, Philip Morris, F; 10:30-11 No network serv- ice. 11- 11:15 p.m. ABC-TV No network service. CBS-TV Sunday News Special, Whitehall alt. with Carter, L. NBC-TV No network service. MONDAY-FRIDAY MORNING 7- 8 a.m. ABC-TV No network service. CBS-TV No network service. NBC-TV Today, Adams Corp., American Dairy Assn., Beltone, Berkshire Mills, Bis- sell, J. R. Clark Co., Durkee, E. I. DuPont De Nemours, Nat'l Presto, Stokely Van Camp, Arvida. 8- 9 a.m. ABC-TV No network service. CBS-TV 8-8:15 CBS News, sust., L; 8:15-9 Captain Kangaroo, part., L. NBC-TV Today, cont. 9- 10 a.m. ABC-TV No network service. CBS-TV No network service. NBC-TV Today, cont. 10- 11 a.m. ABC-TV No network service. CBS-TV 10-10:30 The Red Rowe Show, sust., L; 10:30-11 On The Go, Helene Curtis, Lawry's Foods, Kayser-Roth, L. NBC-TV 10-10:30 Dough Re Mi, Nabisco, Sweets Co., L; 10:30-11 Play Your Hunch, Sterling Drug, L. 1 1 a.m.-Noon ABC-TV No network service. CBS-TV 11-11:30 I Love Lucy, Lever, Ger- ber, U.S. Steel, Menthol, Vick, Gen. Mills, Mennen, Kodak, Scott, F; 11:30-12 Decem- ber Bride, Vick, Colgate, L. NBC-TV 11-11:30 The Price Is Right, Alberto- Culver, Ponds, Corn Products, Frigidaire, Gen. Mills, Nabisco, Lever, Miles Labs., Standard Brands, Sterling Drug, Whitehall, Heinz, Brown & Williamson, L; 11:30-12 No network service. MONDAY-FRIDAY AFTERNOON, EARLY EVENING AND LATE NIGHT Noon-1 p.m. ABC-TV 12-12:30 Restless Gun, part., F; 12:30-1 Love That Bob, part., L. CBS-TV 12-12:30 Love of Life, American Home Products, Lever, Gen. Mills, Nabisco, Quaker Oats, L; 12:30-12:45 Search for To- morrow, P&G, L; 12:45-1 Guiding Light, P&G, L. NBC-TV 12-12:30 Truth or Consequences, Al- berto-Culver, Ponds, Heinz, P&G, Standard Brands, Whitehall, Nabisco, Congoleum, Frigidaire, Borden, Miles, L; 12:30-1 It Could Be You, Alberto-Culver, Brillo, Corn Products, Miles, P&G, Standard Brands, Whitehall, Nestle, Ben-Gay, Ponds, Nabisco, L. 1- 2 p.m. ABC-TV 1-1:30 About Faces, part., L; 1:30- 2 No network service. CBS-TV 1-1:30 No network service: 1:30-2 As the World Turns, Carnation, P&G, Pills- bury, Vick, Sterling Drug, Nabisco, Quaker Oats, Gen. Mills, Menthol, L. NBC-TV No network service. 2- 3 p.m. ABC-TV 2-2:30 Day in Court, part., L; 2:30-3 Gale Storm Show, part., F. CBS-TV 2-2:30 For Better or Worse, Lever, Vicks and sust. segments, L; 2:30-3 Art Linkletter's Houseparty, Kellogg, Lever, Pillsbury, Staley, Chicken O' the Sea, Car- nation, Scott, Toni, Armstrong, L. NBC-TV 2-2:30 Queen For a Day, Alberto- Culver, Congoleum, P&G, Nabisco, L; 2:30- 3 The Thin Man, sust, T. 3- 4 p.m. ABC-TV 3-3:30 Beat the Clock, part., L; 3:30- 4 Who Do You Trust?, part., L. CBS-TV 3-3:30 The Millionaire, Colgate-Palm- 7A BROADCASTING, January 4, 1960 BOSS LOVBS SURt » i AM TV v; ■ t , r V.r.: » ft » I »- And so does everyone else who has used one of these versatile consoles. There must be a reason why the Gates- way is the largest selling audio control console manufactured today ... it must also be significant that broadcasters are continually writing to us saying: 'The Gatesv/ay is the best 'put together' console we've ever seen" — "the equival- ent of a custom-built unit" — "meefs even the most exacting requirements" — "fhe Gatesway was the only one with all the features we needed" — "in a class by it sell" — (to mention just a few). When a product has overwhelming preference, it means without guestion, that it is the finest of its kind . . . anywhere ... at any price. May we have your order? Mr. Marvin L. Fiedler, Chief Engineer of KCOR AM-TV, San Antonio, writes: "Just wanted to let you know that I am very much pleased with the performance of my Gatesway Console. The cue and intercom feature of this console and the provision for normalling all major circuits thru jack fields puts the Gatesway in a class by itself. Our announcers, too, without exception, are completely sold on the con- sole. In short, it was the best investment I have made here for some time." HARRIS NTERTYPE CORPORATION GATES RADIO COMPANY Subsidiary of Harris-lntertype Corporation QUINCY, ILLINOIS Offices in: International division: HOUSTON, WASHINGTON, D.C. 13 EAST 40th STREET, NEW YORK CITY GATES In Canada: CANADIAN MARCONI COMPANY olive, Quaker Oats and sust., L; 3:30-4 The Verdict is Yours, American Home Products, Gen Mills, Toni, Lever, Sterling Drug, Scott, Mentholatum, Vicks, Chicken O' the Sea, L. NBC-TV 3-3:30 Young Dr. Malone, Miles, Lever, Helene Curtis, Borden, L; 3:30-4 From These Roots, Helene Curtis, Nestle, Standard Brands, L. 4- 5 p.m. ABC-TV American Bandstand, part., L. CBS-TV 4-4:15 The Brighter Day, P&G, L; 4:15-4:30 Secret Storm, American Home Products, Gen. Mills, Peter Paul, Scott, L; 4:30-5 Edge of Night, P&G, Pet Milk, American Home Products, Pillsbury, Ster- ling Drug, Nabisco, Mentholatum, Vick, Quaker Oats, L. NBC-TV 4-4:30 The House on High Street, Alberto-Culver, Ponds, L; 4:30-5 Split Per- sonality, Frigidaire, Gen. Mills, Heinz, Lever, Gold Seal, Sterling Drug, Ponds, Helene Curtis, Sweets Co., Miles, Borden, L. 5- 6 p.m. ABC-TV 5-5:30 American Bandstand, cont.; 5:30-6 (Tues., Fri.) Rin Tin Tin, part., F, (Mon., Wed.) My Friend Flicka, part., F, (Thurs.) Rocky and His Friends, part., F. CBS-TV No network service. NBC-TV No network service. 6- 7:30 p.m. ABC-TV 6-7:15 No network service; 7:15- 7:30 News, sust., L. CBS-TV 6-6:45 No network service; 6:45-7 News (Mon. & Thurs.), American Home Products, (Tues.) Equitable, alt. Amer. Home (Wed.) Carter alt. with Gen. Foods, (Fri.) Parliament, L; 7-7:15 No network service; 7:15-7:30 News (Mon. & Thurs.), American Home Products, (Tues.) Equit- able alt., (Wed.) Prestone alt. with Gen. Foods, (Fri.) Parliament, L. NBC-TV 6-6:45 No network service; 6:45-7 Huntley -Brinkley News, Texaco, L; 7-7:30 No network service. 11:15 p.m.-l a.m. ABC-TV No network service. CBS-TV No network service. NBC-TV Jack Paar Show, Adams Corp., Adolph's, Alberto-Culver, American Mari- etta, Bayuk, Ben Mont Papers, Block Drug, Bon Ami, Calgon, Durkee, F & F Labs., Dayser-Koth, Mennen, Palm Beach Co., Polaroid, Amity Leather, Sandura, W. F. Schrafft & Sons, Sealy, Stokely-Van Camp, Studebaker-Packard, Sylvania, Warner- Lambert, L. MONDAY EVENING 7:30-8 p.m. ABC-TV 7:30 Cheyenne, part., F. CBS-TV 7:30-8 Masquerade Party, American Home Products, L. NBC-TV 7:30-8 Richard Diamond, Pharma- craft, Block Drug, F. 8- 9 p.m. ABC-TV 8-8:30 Cheyenne, cont.; 8:30-9 Bour- bon St. Beat, part., F. CBS-TV 8-8:30 The Texan, Brown & Willam- son, alt. with Pharmaceutical, F; 8:30-9 Father Knows Best, Lever, Scott Paper, F. NBC-TV 8-8:30 Love and Marriage, Noxzema, F; 8:30-9 Tales of Wells Fargo, Amer. To- bacco alt. with P&G, F. 9- 10 p.m. ABC-TV 9-9:30 Bourbon St. Beat, cont.; 9:30- 10 Adventures in Paradise, part., F. SPECIALS ON NETWORK TV IN JANUARY, FEBRUARY & MARCH NBC-TV Jan. 8: 8-9:30 p.m. Art Carney, AC/UMS. Jan. 10: 8-9 p.m. Rexall Special, Rexall. Jan. 13: 9-10 p.m. Bob Hope Show, Buick. Jan. 15: 8:30-9:30 p.m. Bell Telephone Hour, AT&T. Jan. 16: 8:30-9:30 p.m. Jerry Lewis, Timex. Jan. 22: 8:30-9:30 p.m. Pontiac Show, Pontiac. Jan. 24: 8-9 p.m. Our American Heritage, Equitable. Jan. 29: 8:30-9:30 p.m. Bell Telephone Hour, AT&T. Feb. 3: 7:30-9 p.m. Hallmark Hall of Fame, Hallmark. Feb. 5: 8-9:30 p.m. Art Carney, AC/UMS. Feb. 11 9-9:30 p.m. Meet Mr. Lincoln, sponsor TBA. Feb. 12: 8:30-9:30 p.m. Bell Telephone Hour, AT&T. Feb. 14: 8-9 p.m. Rexall Special, Rexall. Feb. 19: 8:30-9:30 p.m. Project 20, sponsor TBA. Feb. 21: 8-9 p.m. Our American Heritage, Equitable. Feb. 24: 10-11 p.m. Pontiac Show, Pontiac. Feb. 26: 8:30-9:30 p.m. Bell Telephone Hour, AT&T. Feb. 29: 10-11 p.m. Paris Ala Mode, Ponds. March 4: 8:30-9:30 p.m. Art Carney, AC/UMS. March 7: 8:30-9:30 p.m. Bob Hope Show, Buick. March 11: 8:30-9:30 p.m. Bell Telephone Hour, AT&T. March 13: 8-9 p.m. Rexall Special, Rexall. March 18: 8:30-9:30 p.m. Pontiac Show, Pontiac. March 20: 6-7 p.m. Bell Science, AT&T. March 20: 8-9 p.m. Our American Heritage, Equitable. March 25 : 8 :30-9 :30 p.m. The 'TV Guide' Awards Show, Chrys- ler. CBS-TV Jan. 6: 10-11 p.m. Years of Crisis. Jan. 7: 9:30-11 pjn. Special Tonight, General Motors, Gen- eral Time. Jan. 15: 9-10 p.m. Rodeo, Carter. Jan. 17: 9:30-11 p.m. Show of The Month, duPont. Jan. 23: Noon-1 p.m. Young People's Concert. Jan. 29 : 8:30-10 p.m. Buick Electra Playhouse, Buick. Jan. 31: 7:30-9:30 p.m. The Fabulous Fifties, General Electric. Feb. 5: 9-10 p.m. An Evening with Chevalier, Revlon. Feb. 11: 9:30-11 p.m. Show of The Month, duPont. Feb. 12: 7:30-8:30 p.m. CBS Reports, Bell & Howell, Goodrich. Feb. 13: Noon-1 p.m. Young People's Concert. March 5: 7:30-9 p.m. Show of the Month, duPont. March 19: 10-11 p.m. Jack Benny Special, Benrus, Grey- hound. March 20: 9:30-11 p.m. Special Tonight, General Time, Gen- eral Mills. March 21: 8:30-9:30 p.m. Revlon Hour, Revlon. March 22: 8:30-9:30 p.m. CBS Reports, Bell & Howell, Goodrich. ABC-TV Jan. 24 : 5:30-7 p.m. Bingr Crosby Golf Tournament, Olds- mobile. Feb. 15: 9:30-10:30 p.m. Frank Sinatra Timex Special, Timex. Feb. 19: 8:30-10 p.m. The Citadel, General Mills, Westclox. Feb. 29: 8:30-9:30 p.m. Bing Crosby Show, Oldsmobile. CBS-TV 9-9:30 Danny Thomas Show, Gen. Foods, F; 9:30-10 Ann Sothern Show, Gen. Foods, F. NBC-TV 9-9:30 Peter Gunn, Bristol-Myers, R.J. Reynolds, F; 9:30-10 Alcoa/Goodyear Theatre, Alcoa alt. with Goodyear, F. 10-11 p.m. ABC-TV 10-10:30 Adventures in Paradise, cont., 10:30-11 Man With a Camera, General Electric, F. CBS-TV 10-10:30 Hennessey, P. Lorillard alt. with General Foods. F; 10:30-11 June Ally- son, duPont, F. NBC-TV Steve Allen, Plymouth, L. TUESDAY EVENING 7:30-8 p.m. ABC-TV Bronco, alt. with Sugarfoot, part., F. CBS-TV No network service. NBC-TV Laramie, L&M, Warner-Lambert, Ansco Camera, P&G, Sunshine Biscuit, Miles, Colgate, F. 8-9 p.m. ABC-TV 8-8:30 Bronco alt. with Sugarfoot, cont.; 8:30-9 Wyatt Earp, General Mills, P&G, F. CBS-TV 8-8:30 Dennis O'Keefe Show, Olds- mobile, F; 8:30-9 Dobie Giliis, Philip Mor- ris, alt. with Pillsbury, F. NBC-TV 8-8:30 Laramie, cont.; 8:30-9 Fibber McGee & Molly, Singer alt. with Standard Brands, F. 9- 10 p.m. ABC-TV 9-9:30 Rifleman, Miles Labs, Ralston, Purina, P&G, F; 9:30-10 Philip Marlowe, Brown & Williamson, Whitehall Labs, F. CBS-TV 9-9:30 Tightrope, Pharmaceutical, 9:30-10 Red Skelton, S.C. Johnson, Pet Milk, L and F. NBC-TV 9-9:30 Arthur Murray Party, P. Lorillard alt. with Sterling, L; 9:30-10 Ford Specials, Ford, T. 10- 11 p.m. ABC-TV 10-10:30 Alcoa Presents, Aluminum Co. of America, F; 10:30-11 Keep Talking, Mutual of Omaha, L. CBS-TV 10-11 Garry Moore Show, Kellogg, S.C. Johnson, Polaroid, Pittsburgh Plate Glass, L. NBC-TV 10-10:30 Ford Specials, cont.; 10:30- 11 No network service. WEDNESDAY EVENING 7:30-8 p.m. ABC-TV 7:30-8 Court of Last Resort, sust., F. CBS-TV 7:30-8 Be Our Guest, sust., L. NBC-TV 7:30-8 Wagon Train, Ford, National Biscuit, R.J. Reynolds, F. 8- 9 p.m. ABC-TV 8-8:30 Charley Weaver Show, Mogen David Wine, L; 8:30-9 Ozzie & Harriet, Eastman Kodak, Quaker Oats, F. CBS-TV 8-8:30 The Lineup, cont.; 8:30-9 Men Into Space, American Tobacco, F. NBC-TV 8-8:30 Wagon Train, cont.; 8:30-9 The Price is Right, Lever, Spiedel, L. 9- 10 p.m. ABC-TV 9-10 Hawaiian Eye, Carter, White- hall, Ritchie, American Chicle, F. CBS-TV 9-9:30 The Millionaire, Colgate, Gulf, F; 9:30-10 I've Got a Secret, R.J. Reynolds, Bristol-Myers, L. NBC-TV 9-10 Perry Como Show, Kraft, L. 10- 11 p.m. ABC-TV 10-10:45 Wednesday Night Fights, 76 (TV NETWORK SHOWSHEET) BROADCASTING, January 4, 1960 Brown & Williamson, L; 10:45-11 Net net- work service. CBS-TV 10-11 U.S. Steel Hour, U.S. Steel alt. with Armstrong Circle Theatre, Armstrong Cork, L. NBC-TV 10-10:30 This Is Your Life, P&G, F; 10:30-11 Wichita Town, P&G, T. THURSDAY EVENING 7:30-8 p.m. ABC-TV 7:30-8 Gale Storm, Warner-Lambert, F. CBS-TV 7:30-8 To Tell The Truth, Carter, Toni, L. NBC-TV 7:30-8 Law of the Plainsman, Ansco Camera, Sunshine Biscuits, Renault, F. 8- 9 p.m. ABC-TV 8-8:30 Donna Reed Show, Campbell Soup Co., F; 8:30-9 The Real McCoys, P&G, F. CBS-TV 8-8:30 Betty Hutton, General Foods, F; 8:30-9 Johnny Ringo, S.C. Johnson alt. with P. Lorillard, F. NBC-TV 8-8:30 Bat Masterson, Sealtest, F; 8:30-9 Johnny Staccato, R.J. Reynolds alt. with Bristol-Myers, F. 9- 10 p.m. ABC-TV 9-9:30 Pat Boone Show, Chevrolet, L; 9:30-10 The Untouchables, L&M, Armour, Lewis Howe, Carnation, Anahist, F. CBS-TV 9-9:30 Zane Grey Theatre, S.C. Johnson, General Foods, F; 9:30-10 Play- house 90, American Gas Assn., R.J. Reyn- olds, All State Insurance, L. NBC-TV 9-9:30 Bachelor Father, American Tobacco, alt. with Whitehall, F; 9:30-10 The Ford Show, Ford, L. 10- 11 p.m. ABC-TV 10-10:30 The Untouchables, cont.; 10:30-11 Take A Good Look, Dutch Master Cigars, F. CBS-TV 10-11 Playhouse 90, cont. NBC-TV 10-10:30 You Bet Your Life, Lever alt. with Pharmaceuticals, F; 10:30-11 The Lawless Years, Alberto-Culver, F. FRIDAY EVENING 7:30-8 p.m. ABC-TV 7:30-8 Walt Disney Presents, Mars, Hills Bros, Canada, Derby, Ward Baking, F. CBS-TV 7:30-8 Rawhide, Parliament, Lever, H.C. Moores, Peter Paul, Vick, Nabisco, F. NBC-TV 7:30-8 People Are Funny, Grey- hound, Bulova, F. 8- 9 p.m. ABC-TV 8-8:30 Walt Disney Presents, cont.; 8:30-9 Man From Black Hawk, Miles, R.J. Reynolds, F. CBS-TV 8-8:30 Rawhide, cont.; 8:30-9 Hotel de Paree, Kellogg, Liggett & Myers, F. NBC-TV 8-8:30 Troubleshooters, Philip Mor- ris alt. with H-A Hair Arranger, F; 8:30-9 Specials (see page 76 for sponsors), L. 9- 10 p.m. ABC-TV 9-10 77 Sunset Strip, American Chicle, Whitehall, Ritchie, R.J. Reynolds, Carter Products, F. CBS-TV 9-10 Desilu Playhouse, Westinghouse, F. NBC-TV 9-9:30 Specials, cont.; 9:30-10 M- Squad, American Tobacco, Sterling, F. 10- 11 p.m. ABC-TV 10-10:30 Robert Taylor's Detectives, P&G, F.; 10:30-11 Black Saddle, L&M, Al- berto-Culver, F. CBS-TV 10-10:30 Twilight Zone, Kimberly- Clark, F; 10:30-11 Person to Person, Phar- maceuticals, Warner-Lambert, L. NBC-TV 10-11 Cavalcade of Sports, Gillette, L. SATURDAY MORN. & AFTERNOON 10-11 a.m. ABC-TV 10-11 No network service. CBS-TV 10-10:30 Heckle & Jeckle, General Mills, F; 10:30-11 Mighty Mouse, General Foods alt. with Colgate-Palmolive, F. NBC-TV 10-10:30 Howdy Doody, Continental Baking, Nabisco, L; 10:30-11 Ruff and Reddy, General Foods alt. with Borden, F. 11 a.m. -Noon ABC-TV 11-12 No network service. CBS-TV 11-11:30 I Love Lucy, sust., F; 11:30- 12 Lone Ranger, General Mills, F. NBC-TV 11-11:30 Fury, General Foods with Borden, F; 11:30-12 Circus Boy, Miles alt. with sust., F. Noem-1 p.m. ABC-TV 12-12:30 Lunch with Soupy Sales, General Foods, L; 12:30-1 Restless Gun, Sweets Co., F. CBS-TV 12-12:30 Sky King, Nabisco, L; 12:30- 1 No network service. NBC-TV 12-12:30 True Story, Sterling Drug, y2 F; 12:30-1 Detective's Diary, Sterling Drug, F. 1- 2 p.m. NBC-TV 1-1:30 Mr. Wizard, sust.; 1:30-2 No network service. 2- 7:30 p.m. CBS-TV 2-conclusion. Professional Hockey, Standard Oil, Carling, Stroh Brewing, L; NBC-TV 2-2:15 No network service; 2:15-4:30 NBA Basketball, Bayuk, Anheuser-Busch, General Mills, L; 4:30-5 Racing from Hia- leah, Bayuk and sust. SATURDAY EVENING 7:30-8 p.m. ABC-TV 7:30-8 Dick Clark Show, Beech-Nut, Life Savers, L. CBS-TV 7:30-8 Perry Mason, Colgate, Gulf, Hamm, Philip Morris, Sterling Drug, F. NBC-TV 7:30-8 Bonanza, RCA, L&M, F. 8- 9 p.m. ABC-TV 8-8:30 John Gunther's High Road, Ralston; 8:30-9 Leave It To Beaver, Ralston, F. CBS-TV 8-8:30 Perry Mason, cont.; 8:30-9 Wanted — Dead or Alive, Brown & Wil- liamson alt. with Kimberly-Clark, F. NBC-TV 8-8:30 Bonanza, cont.; 8:30-9 Man and The Challenge, Chemstrand alt., with R.J. Reynolds, F. 9- 10 p.m. ABC-TV 9-10 Dodge Dancing Party, Dodge, L. CBS-TV 9-9:30 Mr. Lucky, Lever, Brown & Williamson, F; 9:30-10 Have Gun, Will Travel, Lever, Whitehall, F. NBC-TV 9-9:30 The Deputy, Kellogg alt. with General Cigar, F; 9:30-10 Five Fingers, Warner-Lambert, P&G, Helene Curtis, Bristol-Myers, Corning Glass, Brown & Williamson, F. 10- 11 p.m. ABC-TV 10-11 Jubilee, USA, Massey-Fergu- son, Williamson-Dickie, Nat'l Carbon, L. CBS-TV 10-10:30 Gunsmoke, Liggett & Myers, Remington Rand, F; 10:30-11 Markham, Schlitz, Liggett & Myers, F. NBC-TV 10-10:30 Five Fingers, cont.; 10:30-11 It Could Be You, Pharmaceuticals, L. INCREASE TV COVERAGE TEXAN TRANSLATOR FCC Type Approved . . . Unattended Operation Self-contained code-identifier Frequency stability .0005% Direct Reading Power Meter COMPLETE Systems . . . . FOR MORE INCOME From LING ELECTRON CORPORATION . . . (Subsidiary of Ling-Altec Electronics, Inc.) Translates any VHF channel to any UHF Channel 70-83. Translates any UHF Channel to any UHF Channel 70-83. Excellent frequency response Translates without demodulation Exclusive use of pencil type triodes insures maximum trou- ble-free performance. . . . at LOWEST Costs . . . The TEXAN TRANSLATOR from LING ELECTRON permits isolated and remote communities to receive television picture quality similar to that seen by viewers near the main station. Let us aid you with advance planning, selection of the proper system and if desired, the installation. Utilization of the TEXAN TRANS- LATOR is the most economical way in the world to add miles of coverage to your existing signal. WRITE: Translator Division . . . LING ELECTRON CORPORATION P.O. BOX 5570-Dallas 22, Texas Subsidiary of Ling-Altec Electronics, Inc. Video systems designed, manufactured, planned and installed for: BROADCAST . . CLOSED-CIRCUIT . . DISTRIBUTION . . RECEIVING . . BROADCASTING, January 4, 1960 77 FOR THE RECORD Station Authorizations, Applications As Compiled by Broadcasting December 21 through December 29. Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: DA — directional antenna, cp — construction permit. ERP— effective radiated power, vhf — very high frequency, uhf — ultra high fre- quency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — mega- cycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communications authorization. SSA — special service authorization. — STA — special temporary authorization. SH — speci- fied hours. * — educational. Ann. Announced. New Tv Stations APPLICATION Kansas City, Mo. — School District uhf ch. 19 (500-506 mc); ERP 18.08 kw vis., 9.83 kw aur.; ant. height above average terrain 506 ft., above ground 474 ft. Estimated construc- tion cost $213,700, first year operating cost $134,120. P.O. address 504 E. Ninth St., Kan- sas City, Mo. Studio location 1211 McGee, Kansas City, Mo. Trans, location 414 E. 12th St., Kansas City, Mo. Geographic coordi- nates 39° 06' 01" N. Lat„ 94° 34' 39" W. Long. Trans. RCA TTU-1B, ant. GE Ty-24b. Ann- Dec. 28. Existing Tv Stations ACTIONS BY FCC KXII-TV Ardmore, Okla. — Granted waiver of Sec. 3.562(a) of rules to identify itself as Ardmore - Sherman - Denison station. Comr. Bartley dissented. Ann Dec. 23. KOB-TV Albuquerque, N.M. — Granted re- quest for waiver of Sec. 3.651(c) of rules for 90 days to permit showing of "mood" (still picture) slides while transmitting stereo- phonic sound broadcasts between 9 and 11 a.m. Sundays in conjunction with its KOB in Albuquerque. Comrs. Bartley and Ford dissented; latter with following statement: "I have consistently opposed authoriza- tion of aur. tv transmissions which have purpose of supplying one of the components of stereo radio transmission system. I do not believe that this type of operation aids in any way development of acceptable broad- cast stereo system. In fact, such transmis- sions may hamper such development in that they encourage usage which holds no prom- ise of eventual adoption. These authoriza- tions offer nothing in way of experimental or developmental program, yet occupy 6 mc of radio frequency spectrum where few kc should suffice. "The purpose of Commission rule which requires tv broadcaster to transmit pro- grams of primarily vis. interest is in keep- ing with aims and purposes and bandwidth for which tv stations are licensed and it is not advisable to permit diversion from these aims." Ann. Dec. 23. New Am Stations APPLICATIONS Crystal, Minn.— Crystal Bcstg. Co. 690 kc, 5 kw D. P.O. address 5617 Corvallis Ave. N., Crystal, Minn. Estimated construction cost $58,600, first year operating cost $65,777, rev- enue $94,800. Principals include Donald E. Nebelung 30.9% and others. Mr. Nebelung is in tv sales and service. Ann. Dec. 22. Laurel, Miss.— Harold M. Hoss 1490 kc, 25 kw. P.O. address Box 2367, Laurel, Miss. Es- timated construction cost $14,250, first year operating cost $34,500, revenue $40,000. Ap- plicant is in oil drilling and exploration business. Ann. Dec. 28. Gowanda, N.Y. — James Bcstg. Inc. 1430 kc, 5 kw D. P.O. address 110 W. Third St., Jamestown, N.Y. Estimated construction cost $38,461, first year operating cost $35,000, revenue $40,000. Applicant is Simon Gold- man who is general manager of WJTN Jamestown, N.Y. Ann. Dec. 28. Granite Falls, N.C. — Felix C. Abernethy 1580 kc. 5 kw D. P.O. address 264 Crepe Myrtle Dr., Winston-Salem, N.C. Estimated construction cost $14,792, first year operating cost $24,000, revenue $31,000. Applicant is semi-retired and has no other broadcast interests. Ann. Dec. 29. Windber, Pa. — Windber Bcstg. Co. 1350 kc, 1 kw D. P.O. address Box 240 Bradenton, Fla. Estimated construction cost $15,361, first year operating cost $40,000, revenue $48,000. Principal applicant is Robert R. Nelson 90%, who is majority owner of WBRD Braden- ton, Fla. Ann. Dec. 29. Kershaw, S.C.— Kershaw Bcstg. Corp. 1300 kc, 5 kw D. P.O. address 502 W. Church St., Kershaw, S.C. Estimated construction cost $8,000, first year operating cost $15,000, reve- nue $20,000. Principals include Jess B. Ta- tum„ Wylie L. Baker and others, 10% each. Mr. Tatum owns machinery company; Mr. Baker owns machinery repair shop. Rapid City, S.D. — John L. Breece 1150 kc, 5 kw D. P.O. address 8013 N. 10th St., Phoe- nix, Ariz. Estimated construction cost $7,600, first year operating cost $24,000, revenue $30,000. Applicant is 33 V, owner of KUPD- AM-FM Tempe, Ariz. Ann. Dec. 28. Chester, Va. — Virginia Regional Bcstrs. 1410 kc, 5 kw D. P.O. address 1805 Cooper Rd., Richmond, Va. Estimated construction cost $22,200, first year operating cost $50,000. revenue $72,000. Principal applicant is John Laurino, 92^. who is majority owner of WCRC Scotland Neck, N.C. Ann. Dec. 28. Luray, Va. — Blue Ridge Bcstrs. 970 kc, 5 kw D. P.O. address 443 N. Main St., Manas- sas, Va. Estimated construction cost $18,075. first year operating cost $50,000, revenue $55,000. Applicants are Dr. Samuel J. Cole, 75%, and J.R. Mims Sr., 25%. Dr Cole is op- tometrist. Mr. Mims is architect. Ann. Dec. 28. Wakefield, Va.— Stuart W. Epperson 1410 kc, 1 kw D. P.O. address Ararat, Va. Esti- mated construction cost $16,103, first year operating cost $16,000. revenue $20,000. Ap- plicant is employe of WPAQ Mt. Airy, N.C. Ann. Dec. 28. Existing Am Stations ACTIONS BY FCC WAMO Homestead, Pa.— Waived Sec. 3.28 EDWIN TORNBERG & COMPANY, INC. NEGOTIATORS FOR THE PURCHASE AND SALE OF RADIO AND TELEVISION STATIONS EVALUATIONS FINANCIAL ADVISERS J NEW YORK 60 East 42nd Street MUrray Hill 7-4242 WEST COAST 860 Jewell Avenue Pacific Grove, California FRontier 2-7475 WASHINGTON 1625 Eye Street, N.W. District 7-8531 (c)(3) and granted application to change operation on 860 kc from 250 w D, to 1 kw, DA-D, and change location to Pittsburgh, Pa.; engineering conditions. Chmn. Doerfer and Comr. Lee dissented. Ann. Dec. 22. WKOK Sunbury, Pa. — Granted request for waiver of 309(b) letter and designated for hearing application to change facilities from 1240 kc, 250 w, unl., to 1070 kc, 1 kw-N, 10 kw-LS, DA-2; made WLYC Williamsport, Pa., party to proceeding. Comr. Ford dis- sented to waiver of 309(b) letter. Ann. Dec. 22 WSAC Radcliff, Ky.— Waived Sec. 3.30(a) of rules and granted mod. of license to change station location to Fort Knox, con- ditioned that station identification must be made so as to indicate clearly that station is civilian activity which is in no way spon- sored by or in any manner connected with Army or other agencies of U.S. government. (Operates on 1470 kc, 1 kw D.) Ann. Dec. 22. WESC Greenville, S.C. — Granted change on 660 kc from 5 kw D, to 10 kw, DA-D; en- gineering conditions. Comr. Ford dissented. Ann. Dec. 22. APPLICATIONS KXAR Hope, Ark. — Cp to increase day- time power from 250 w to 1 kw and install new trans. (1490 kc). Ann. Dec. 22. KTKR Taft, Calif.— Cp to increase power from 500 w to 1 kw, and install new trans. (1310 kc). Ann. Dec. 28. WCNH Quincy, Fla. — Cp to increase day- time power from 250 w to 1 kw, install new trans. (1230 kc). Ann. Dec. 22. WANE Fort Wayne, Ind. — Cp to increase daytime power from 250 w to 500 w and install new trans. (1450 kc). Ann. Dec. 28. WIEL Elizabethtown, Ky. — Cp to increase daytime power from 250 w to 1 kw and in- stall new trans. (1400 kc). Ann. Dec. 28. KEUN Eunice, La. — Cp to increase day- time power from 250 w to 1 kw and install new trans. (1490 kc). Ann. Dec. 28. WMEX Boston, Mass. — Amendment to ap- plication for cp to increase daytime power from 10 kw to 50 kw, make changes in DA system and change type trans. (1510 kc). Ann. Dec. 28. WKST New Castle, Pa.— Cp to increase daytime power from 1 kw to 5 kw, change from employing DA-N only to DA-2 and install new trans. (1280 kc). Ann. Dec. 28. WLOV Cranston, R.I.— Mod. of license to change station location to Providence, R.I., and change studio location. Ann. Dec. 22. WPCC Clinton, S.C— Cp to increase power from 500 w to 1 kw and install new trans. (1410 kc). Ann. Dec. 22. New Fm Stations ACTIONS BY FCC St. Louis, Mo. — Hess-Hawkins Co. Granted 101.1 mc, 37 kw. P.O. address 561 Grand Ave., Brooklyn, N.Y. Estimated construction cost $28,500, first year operating cost $30,000, revenue $40,000. Hess-Hawkins Co. owns WAMV St. Louis. Applicant fm will dupli- cate am programming. Ann. Dec. 22. St. Louis, Mo. — 220 Television Inc. Granted 97.3 mc. 25.5 kw. N. P.O. address 220 N. Kings highway, St. Louis, Mo. Estimated construc- tions cost $26,300, first year operating cost $25,000, revenue $30,000. Applicant is owner of KPLR-TV St. Louis. Ann. Dec. 22. Rochester, N.Y. — Community Music Serv- ice Inc. Granted 96.5 mc 1.35 kw. P.O. ad- dress 60 Landing Park, Rochester 10, N.Y. Estimated construction cost $7,350, first year operating cost $16,698, revenue $17,000. Prin- cipals are Stanley R. Swanson, 9.3%, and 89 other voting stockholders. Ann. Dec. 22. Houston, Tex. — Veterans Bcstg. Co. Grant- ed 102.9 mc. 17.5 kw. P.O. address Box 2135 Houston. Tex. Estimated construction cost $17,525. Veterans Bcstg. Co. is licensee of KNUZ Houston. Applicant fm will duplicate KNUZ programming. Ann. Dec. 22. APPLICATIONS Grand Rapids, Mich. — Ottawa Bcstg. Corp. 94.5 mc. 36.96 kw. P.O. address Route 31 & James St., Holland. Mich. Estimated con- struction cost $26,590, first year operating cost $30,000, revenue $37,500. Principals in- clude Bernard Brookema, 50.9% and others. Mr. Brookema is 50% owner of WJBL Hol- land, Mich. Ann. Dec. 28. Tomah, Wis. — Tomah-Mauston Bcstg. Co. 98.9 mc, 19.38 kw. P.O. address 10161,*. Su- perior Ave., Tomah, Wis. Estimated con- struction cost $13,500, first year operating cost $48,000, revenue $56,000. Applicant is licensee of WTMB Tomah, Wis. Ann. Dec. 22. Ownership Changes ACTIONS BY FCC WTRL Bradenton, Fla. — Granted assign- ment of licenses to Fletcher-Mitchell Corp. (KCBC Des Moines, Iowa), and owners have 78 BROADCASTING, January 4, 1960 AM FM TV Commercial Non-commercial SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING through December 29 ON AIR CP TOTAL APPLICATIONS I_jC- Cps. Not on air For new stations 3,389 65 73 629 44 164 4661 56 98 OPERATING TELEVISION STATIONS Compiled by BROADCASTING through December 29 VHF UHF 446 76 33 10 765 117 132 TV 522 43 COMMERCIAL STATION BOXSCORE As reported by FCC through November 30, 1959 Licensed (all on air) CPs on air (new stations) CPs not on air (new stations) Total authorized stations Applications for new stations (not in hearing) Applications for new stations (in hearing) Total applications for new stations Applications for major changes (not in hearing) Applications for major changes (in hearing) Total applications for major changes Licenses deleted CPs deleted AM FM TV 3,385 609 4661 56 55 56a 85 159 99 3,526 823 672 506 83 61 234 27 60 740 110 121 630 32 34 175 6 17 805 37 51 0 0 0 0 0 0 1 There are, in addition, ten tv stations which are no longer on the air, but retain their licenses. "There are, in addition, 38 tv cp-holders which were on the air at one time but are no longer in operation and one which has not started operation. interests in KPIG Cedar Rapids, Iowa and KLIN Lincoln, Neb.; consideration $240,000. Ann. Dec. 22. WAVP Avon Park, Fla.; WKBX Kissim- mee, Fla. — Granted assignment of licenses and cp to Mid-Florida Bcstg. Inc.; stock transaction to effect consolidation of as- signor-licensees. Ann. Dec. 22. KGMB-AM-TV Honolulu; KHBC-AM-TV Hilo, KMAU-TV Wailuku, all Hawaii- Granted transfer of control from Hialand Development Corp. to Honolulu Star-Bul- letin Ltd. (now 24.55% owner) through exercise of option to purchase remain- ing stock; consideration $2,354,066; con- ditioned (1) within 90 days from date of consummation Herbert M. Richards dispose of (a) his directorships and any other in- terest in Honolulu Star-Bulletin and in Ha- waiian Trust Co. Ltd., or (b) his stock in- terest and creditor interest in Radio Hono- lulu Ltd. (KONA-TV) Honolulu, by sale to someone not in family or business privity with him of all stock in said licensee and of all of debentures of said company pres- ently owned by him; and (2) Robert R. Mid- kiff dispose of (a) his officer and director- ship interests in the Hawaiian Trust Co. Ltd., or (b) his directorship in Advertiser Publishing Co. Ltd. (KGU) Honolulu, and the owner of about 49% of stock of Radio Honlulu Ltd. (KONA-TV) Honolulu. Ann. Dec. 22. WCMI-AM-FM Ashland, Ky.— Granted as- signment of licenses to WCMI Inc.; consid- eration $163,000. Donald J. Horton, assignee president, has interest in WVLK Lexington, Ky., WFKY Frankfort, Ky., and WHOO- AM-FM Orlando, Fla. Ann. Dec. 22. WBAI (FM) New York, N.Y. — Granted transfer of control from Louis and William P. Schweitzer to Pacifica Foundation; gift — no monetary consideration; conditioned that immediately upon consummation of trans- fer SCA authorization be surrendered for cancellation. Pacifica, non-profit educational institution, is licensee of KPFA (FM) and *KPFB (FM) Berkeley, *KPFK (FM) Los Angeles. Ann. Dec. 22. WOMP-AM-FM Bellaire, Ohio — Granted assignment of licenses to WCMI Inc.; con- sideration $170,000. Donald J. Horton, as- signee president, has interest in WVLK Lex- ington, and WFKY Frankfort, both Ken- tucky, and WHOO-AM-FM Orlando, Fla. Ann. Dec. 22. KGYN Guymon, Okla. — Granted acquisi- tion of positive control by T.M. Raburn Jr. (now 40% owner) through purchase of re- maining stock from John B. and Joyce Hitch Gray and H.C. Hitch Jr.; consideration $98.- 250. Ann. Dec. 22. BROADCASTING, January 4, 1960 WLSC Loris, S.C. — Granted assignment of license to Pee Dee Bcstg. Co. (WATP Ma- rion) ; consideration $45,000. Ann. Dec. 22. KLBS Livingston, Tex.— Granted (1) re- newal of license and (2) assignment of li- cense to Polk County Bcstg. Service Inc. (Veneshia S. Robinson and Elmer J. Griffin Sr., latter has interest in KLBG Liberty) ; consideration $5,000. Ann. Dec. 22. APPLICATIONS WAVC Boaz, Ala. — Seeks assignment of cp of Cicero Bcstg. Co. from Vearl Cicero, sole owner, to Mr. Cicero 75% and Charles K. Sparks 25% for $10,625 paid by Mr. Sparks to Mr. Cicero. Ann. Dec. 29. KDQN DeQueen, Ark. — Seeks assignment of license from R.C. McKeever, sole owner to Asher & Little Jimmie Bcstg. Co. for $40,000. Applicants are Asher and James L. Sizemore, equal partners. Asher Sizemore is station manager of WKLX Paris, Ky. James L. Sizemore is employe of mortgage company. Ann. Dec. 22. KAAR (FM) Oxnard, Calif.— Seeks trans- fer of control of Oxnard Bcstg. Corp. from Paul R. Schneider and James W. Klopp, equal partners, to Mr. Schneider, sole owner for $42,000 paid to Mr. Klopp. Ann. Dec. 29. KOXR Oxnard, Calif.— Seeks transfer of control of Oxnard Bcstg. Corp. from Paul R. Schneider and James W. Klopp, equal part- ners, to Mr. Schneider, sole owner for $42,- 000 paid to Mr. Klopp. Ann. Dec. 29. KROG Sonora, Calif. — Seeks assignment of license from KROG Inc. to Harlan L. Egan and Ralph P. Bowen, equal partners, for $25,000. Both purchasers are employes of NBC. Ann. Dec. 28. WJUD St. Johns, Mich. — Seeks assignment of cp from Justin F. Marzke, sole owner to Clinton County Bcstg. Inc. Change to cor- poration. No financial consideration in- volved. Ann. Dec. 28. KWRW Guthrie, Okla. — Seeks assignment of license from Guthrie Bcstrs. to Howard D. Smith, sole purchaser, for $56,000. Mr. Smith who formerly owned funeral parlor, was inactive in business in 1959. Ann Dec. 29. KHTV (TV) Portland, Ore.— Seeks invol- untary assignment of cp from KHTV Inc to Bernard B. Cantor, trustee in bankruptcy. Ann. Dec. 22. WNCC Barnesboro, Pa. — Seeks assignment of license from North Cambria Bcstrs. Inc. to J. Howard Bair and Eric M. Bauer, equal partners, for $71,300 plus agreement not to compete for five years. Mr. Bair and Mr. Bauer are employes of WCMB Harrisburg, Pa. Ann. Dec. 22. r n Equipping a Radio Station ? -* * • 8 « 1 New RCA 5000 -Watt AM Transmitter Type BTA-5R/5R1 A true high quality transmitter, requires less floor space than previous 5 KW transmitters, and it has been designed to provide years ot outstanding per- formance. Available with conventional tube rectifiers or with the all new silicon high voltage rectifiers the BTA-5R/5R1 assures low operating costs and long life. There is easy access from the front to the vertical chassis containing tubes, feedback ladders and overload relays. It is also available with color doors to match studio decor . . . Whatever your equipment requirement see your near- est RCA Broadcast representative first! Or write for descripiive liter- ature to RCA. Dept. C-22, Building 15-1, Camden, N.J. RADIO CORPORATION of AMERICA' PROMINENT BROADCASTERS choose Stainless TOWERS McHenry Tichenor, President KGBT-TV HARLINGEN, TEXAS A. R. Beck, Chief Engineer And for good reasons, foo: * Stainless EXPERIENCE in design and fabrication * RELIABILITY of Stainless installa- tions * LOW MAINTENANCE COSTS of Stainless towers Ask today for free literature and in- formation. inc. NORTH WALES • PENNSYLVANIA 80 (FOR THE RECORD) WDAR Darlington, S.C.— Seeks assignment of license from Community Bcstrs. to Walter P. Pearce, sole purchaser, for $61,750. Mr. Pearce is general manager of WATP Ma- rion, S.C. Ann. Dec. 28. KCLE-AM-FM Cleburne, Tex.— Seeks as- signment of license from Marti Inc. to Jim Gordon Inc. for $145,000 plus agreement to employ Marti Inc. 12 years for engineering services for $21,000. Purchaser is Jim Gor- don, who is former commercial manager of KCEN-TV Temple, Tex. Ann. Dec. 28. WTRO Dyersburg, Tenn. — Seeks assign- ment of license from Southern General Bcstg. Inc. to McQueen & Co. for $70,000. Applicants are D. Mitchell Self, Rex Mc- Queen, 3313% each and others. Mr. Self is formerly station manager of WSUH Oxford, Miss. Mr. McQueen is restaurant owner. Ann. Dec. 29. WYFI-FM Norfolk, Va. — Seeks assignment of license from Electronics Research Inc. to WBOF-TV Inc. for $7,000 plus agreement to lease. Applicants are J. Leo Hoarty Jr., J. Sidney Banks, J.B. Sadler, and W.W. McClanan Jr., 25% each. Mr. Hoarty is general manager of WBOF (TV) Virginia Beach, Va. and 19.48% owner. Each of above applicants are 19.48% owners of WBOF (TV). Ann. Dec. 22. Hearing Cases FINAL DECISION By order, Commission made effective im- mediately Nov. 3 initial decision, as modi- fied by Commission, and granted application of Mon-Yough Bcstg. Co. to increase day- time power of WMCK McKeesport, Pa., from 1 kw to 5 kw, continuing operation on 1360 kc with 1 kw-N; DA-N. Ann. Dec. 22. INITIAL DECISIONS Hearing Examiner J. D. Bond issued initial decision looking toward granting applica- tion of Equitable Publishing Co. for new am station to operate on 1440 kc 500 w, DA-D. in Lansdale, Pa., and denying application of Donald W. Huff for same facilities. Ann. Dec. 22. OTHER ACTIONS By letter, Commission denied petition by John C. Cohan (KVEC) San Luis Obispo, Calif., to designate for hearing application of Rex O. Stevenson to change trans, site of KSLY San Luis Obispo. Ann. Dec. 22. Commission designated for consolidated hearing application of Atom Bcstg. Corp. for cp for new am station (WAUB) in Au- burn, N.Y., with applications of WMBO Inc., and Auburn Pub. Co. for renewal of licenses, respectively, of WMBO-AM-FM also in Auburn. Comrs. Lee and Cross dis- sented. By letters, denied related petitions. Commission granted WAUB application on May 21, 1958. WMBO-AM-FM petitioned for reconsideration on ground that Auburn could not support another broadcast station. On Aug. 5, 1958 Commission granted pe- tition to extent of providing opportunity to argue their contention and directed them to file early renewal applications to be con- sidered with WAUB application in deter- mining who is the best qualified to operate in Auburn if WMBO-AM-FM prove that Auburn cannot support another station. Ann. Dec. 22. Suburban Bcstrs., Elizabeth, N.J. — Des- ignated for hearing application for new class A fm station to operate on 103.1 mc; made WNEW-FM New York, N.Y., party to proceeding. Ann. Dec. 22. Radio Cabrillo, Radio Atascadero, Atas- cadero, Calif., Cal-Coast Bcstrs., Santa Maria, Calif. — Designated for consolidated hearing applications for new am stations of Radio Atascadero to operate on 1490 kc, 100 w, unl. and Cal-Coast to operate on 1480 kc 1 kw, D; by letter, dismissed because of late filing application of Radio Cabrillo for new station on 1480 kc 500 w, D. Ann. Dec. 22. By order, Commission denied request by Coffee County Bcstrs Inc., for expedited consideration of its application for new am station to operate on 1310 kc 1 kw, D, in Douglas, Ga., or for special authority to construct and operate pending final con- sideration. Ann. Dec. 22. By memorandum opinion and order, Commission denied petition by The Wash- ington Post Co. (WTOP) Washington, D.C., to enlarge issues in consolidated proceeding on am applications of Mid-America Bcstg. System Inc., Highland Park, 111., et al. Ann. Dec. 22. By memorandum opinion and order, Com- mission (1) denied petition by WIBS Inc. (WIAC) Santurce, P.R., to enlarge issues in proceeding on application of Radio Ameri- cas Corp. to change faciUties of station WORA Mayaguez, P.R., from 1150 kc. 1 kw. unl. to 760 kc. 5 kw. unl. DA and (2) on own motion, reopened record for evidence on 10% rule question and directed Examiner to issue supplemental initial decision on that issue and (3) stayed effective date of Dec. 7 initial decision (which looked toward grant of application) pending final determination of added issue. Ann. Dec. 22. By memorandum opinion and order, Com- mission, on protest and petition for recon- sideration by Kern County Bcstg. Co. (KLYD-TV ch. 17), Bakersfield, Calif., des- ignated for hearing application of Bakers- field Bcstg. Co. to change trans, location of station KBAK-TV (ch. 29), Bakersfield. from about 6 miles north of that city to site atop Breckenridge Mountain, about 24 miles east northeast of Bakersfield, make changes in equipment, type trans, and ant., increase vis. ERP from 19.2 kw to 120 kw and increase ant. height from 630 to 3,690 ft.; postponed effective date of Oct. 20 grant of application; and made Kern County party to proceeding. Ann. Dec. 23. By memorandum opinion and order. Com- mission granted petition by WKOX Inc., Beverly, Mass., and amended issues in the proceeding on eight applications (including WKOX) for new am stations in Mass. and Conn, involving proposed use of 1550 and 1570 kc to include consideration of possible waiver of city-coverage requirements in connection with WKOX application and, on Commission's own motion, added similar issue as to proposals of Berkshire Bcstg. Corp., Hartford, Conn., and United Bcstg. Inc., Beverly. Ann Dec. 22. KSAY Oakland, Calif.— Is being advised that application for renewal of license in- dicates necessity of hearing because of in- duced electricity energizing loading cranes at Oakland Army Terminal. Also by letter, Commission denied Army request that re- newal application be dismissed on ground that it was incomplete and tardily filed. Ann. Dec. 22. Claiborne Bcstg Co., Tazewell, Tenn. — Designated for hearing application for new am station to operate on 1250 kc 500 w D, in consolidated proceeding on applications of Fredericksburg Bcstg. Corp. (WFVA) Fredericksburg, Va., et al. Ann Dec. 22. KDEF Albuquerque, N.M. — Designated for hearing application to change operation on 1150 kc from 1 kw D, to 500 w-N, 1 kw-LS, DA-N. Ann. Dec. 22. Jefferson County Bcstg. Co., Madras, Ore., Ralph J. Silkwood, Klamath Falls, Ore. — Designated for consolidated hearing applications for new am stations to operate on 900 kc 1 kw, D. Ann. Dec. 22. Routine Roundup Commission invited comments by Feb. 8, 1960 to proposed amendment to CONELRAD manual for broadcast stations which would establish transmission tolerance specifica- tions for CONELRAD attention signal. This signal is used to call attention to ensuing alert message. Office of Civil & Defense Mobilization requested tolerance standards to spur development and production of am- fm CONELRAD alert receivers for sale to general public. There are 86 key am stations operating on 24-hour basis in CONELRAD program at re- quest of Commission. They provide back- bone of alerting system. All licensees of Commission are required to install means to receive CONELRAD alert. In majority of cases broadcast station is monitored by other services in order to receive alert. In addition, general public would receive alert from broadcast stations. CONELRAD atten- tion signal is also used to alert public to emergency weather warnings. Commission has been encouraging devel- opment of State Defense Networks by its various State Industry Advisory Commit- tees. Several of these committees have or are in process of developing Emergency (fm) Defense Networks. Advantage is being taken of fm coverage which does not change much with time of day or atmospheric con- ditions. Since general public needs to be alerted to any emergency during normal non-listen- ing hours, developments of am-fm broad- cast alert receiver would provide effective means. Manufacturers indicate that adop- tion of proposed tolerances is necessary prior to production for public sale. Commission granted applications by Pur- due U., Lafayette, Ind., for experimental educational uhf tv airborne operations to be conducted during 1960-1961 school year, beginning next September. University pro- poses to beam from air educational pro- grams to participating schools, colleges, and universities within radius of 150 to 200 miles off Montpelier, Ind. (At Deadline, Dec. 28). Ann. Dec. 23. BROADCASTING, January 4, 1960 PROFESSIONAL CARD GEORGE C DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 501-514 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE JAN SKY & BAILEY INC. Executive Offices ME. 8-5411 1735 DeSales St., N. W. Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. FEderal 3-4800 Member AFCCE JAMES C. McNARY Consulting Engineer National Press Bldg., Wash. 4, D. C. Telephone District 7-1205 Member AFCCE —Established 1926- PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE Commercial Radio Equip. Co. Everett L. Dillard, Gen. Mgr. INTERNATIONAL BLDG. Dl. 7-1319 WASHINGTON, D. C. P. O. BOX 7037 JACKSON 5302 KANSAS CITY, MO. Member AFCCE RUSSELL P. MAY 711 14th St., N. W. Sheraton Bldg. Washington 5, D.C. REpublic 7-3984 Member AFCCE GUY C. HUTCHESON P. O. Box 32 CRestview 4-8721 1100 W. Abram ARLINGTON, TEXAS WALTER F. KEAN CONSULTING RADIO ENGINEERS Associates George M. Sklom, Robert A. Jones 19 E. Qulncy St. Hickory 7-2153 Riverside, IH. (A Chicago suburb) JULES COHEN Consulting Electronic Engineer 617 Albee Bldg. Executive 3-4616 1426 G St., N. W. Washington 5, D. C. Member AFCCE JOHN H. MULLANEY Consulting Radio Engineers 2000 P St., N. W. Washington 6, D. C. Columbia 5-4666 Member AFCCE A. D. Ring & Associates 30 Years' Experience in Radio Engineering 1710 H St., N.W. Republic 7-2347 WASHINGTON 6, D. C. Member AFCCE L. H. Carr & Associates Consulting Radio & Television Engineers Washington 6, D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. Member AFCCE SILLIMAN, MOFFET & ROHRER 1405 G St., N. W. Republic 7-6646 Washington 5, D. C. Member AFCCE WILLIAM E. BENNS, JR. Consulting Radio Engineer 3802 Military Rd., N. W. Wash., D. C. Phone EMerson 2-8071 Box 2468, Birmingham, Ala. Phone STate 7-2601 Member AFCCE CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Brecksville, Ohio (a Cleveland Suburb) Tel: JAckson 6-4386 P. O. Box 82 Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR. 5-3100 ervice Uirectory PRECISION FREQUENCY MEASUREMENTS AM-FM-TV COMMERCIAL RADIO MONITORING CO. P.O. Box 7037 Kansas City, Mo. Phone Jackson 3-5302 CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE REAR & KENNEDY 1302 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE LYNNE C. SMEBY CONSULTING ENGINEER AM-FM-TV 7615 LYNN DRIVE WASHINGTON 15, D. C. OLiver 2-8520 HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airport San Francisco 28, California Diamond 2-5208 J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 17, Texas GLendale 2-3073 PETE JOHNSON Consulting am-fm-rv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston, W. Va. Dickens 2-6281 PAUL DEAN FORD Broadcast Engineering Consultant 4341 South 8th Street Terre Haute, Indiana Crawford 4496 COLLECTIONS For the Industry ALL OVER THE WORLD TV — Radio — Film and Media Accounts Receivable No Collection — No Commission STANDARD ACTUARIAL WARRANTY CO. 220 West 42nd St., N. Y. 36, N. Y. LO 5-5990 Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS FLeetwood 7-8447 Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications-Electronics 1610 Eye St., N. W. Washington, D. C. Executive 3-1230 Executive 3-5*51 Member AFCCE JOHN B. HEFFELFINGER 8401 Cherry St. Hiland 4-7010 KANSAS CITY, MISSOURI VIR N. JAMES SPECIALTY DIRECTIONAL ANTENNAS 1316 S. Kearney Skyline 6-1603 Denver 22, Colorado MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 NUGENT SHARP Consulting Radio Engineer 809-11 Warner Building Washington 4, D.C. District 7-4443 SPOT YOUR FIRM'S NAME HERE To Be Seen by 85,000* Readers — among them, the decision-mak- ing station owners and manag- ers, chief engineers and techni- cians— applicants for am, fm, tv and facsimile facilities. *ARB Continuing Readership Study BROADCASTING, January 4, 1960 81 ACTIONS ON MOTIONS By Commissioner Kobert E. Lee Granted petition by Liberty Tv Inc., for an extention of time to Jan. 18 to file replies to exceptions to initial decision in proceeding on its application and that of KEED Inc., for new tv stations to operate on ch. 9 in Eugene, Ore. Action Dec. 22. By Chief Hearing Examiner James D. Cunningham Denied petition by Interstate Bcstg. Inc. (WQXR) New York, for leave to intervene in proceeding on application of Ulster County Bcstg. Co., for new am station in Ellenville, N.Y. Action Dec. 23. Scheduled for hearing following proceed- ings on dates shown: Feb. 17: Sam H. Ben- nion and James O. Wallentine for new tv stations to operate on ch. 10 in Pocatello, Idaho; Feb. 18: am application of Hiawatha- land Bcstg. Co. (WSOO) Sault Ste. Marie, Mich., Coast Ventura Co. (KVEN-FM) Ven- tura, Calif.; Feb. 25: am applications of William P. Ledbetter and E.O. Smith, Tolleson, Ariz.; March 1: matter of revoca- tion of license of Mile High Station Inc., for am station KIMN Denver, Col.; March 7: applications of The Walmac Co., for renewal of licenses of stations KMAC and KISS (FM) San Antonio, Tex. Action Dec. 21. By Hearing Examiner J.D. Bond Granted petition by High Fidelity Sta- tions Inc. (KPAP) Redding, Calif., for leave to amend its am application to supply cur- rent financial statement as well as verified financial statements of two named stock- holders. Action Dec. 22. Scheduled further prehearing conference for Jan. 8, and amended Dec. 15 order to provide that responsive pleadings to all amendment proposals pending as of Dec. 31 may be filed not later than Jan. 6, and that oral argument on such pleadings will be heard at further prehearing conference in consolidated proceeding on am applications of Cookeville Bcstg. Co., Cookeville, Tenn., et al. Action Dec. 16. Granted request by Irvenna Bcstg Co. for extension of time from Dec. 21 to Jan. 18 to exchange drafts of engineering exhibits in proceeding on its application for a new am station in Irvine, Ky., et al. Action Dec. 18. Easier to tune • Easier to own TYPE FM-5000A 5KWFM TRANSMITTER * All Front Panel Tuning * Proved Performance * Conservatively Rated * High Quality, Standard Components These and other features al a price thai saves you the cosl of your spare tubes! Including Installation Supervision Service! $9995.00 A By Far Your Best FM Buy By Hearing Examiner Basil P. Cooper Granted petition by Grabet Inc. Radio Enterprises for leave to amend its applica- tion to reflect agreement with W.H. Hansen, competing applicant, changes in stock own- ership or options, etc., in proceeding on their applications for new am station in Tucson, Ariz. Action Dec. 21. By Hearing Examiner Thomas H. Donahue Issued order following pre-hearing con- ference in proceeding on am applications of Cannon System, Ltd. (KIEV) Glendale, Calif., et al.; scheduled Jan. 4 for exchange of exhibits and Jan. 25 for hearing. Action Dec. 18. By Hearing Examiner Charles J. Frederick Granted motion by John W. Davis, pro- testant. to correct transcript in proceeding on application for consent to assignment of licenses of stations KPAM and KPFM (FM) Portland, Ore. Action Dec. 17. Received in evidence Tri-Cities Bcstg. Co. exhibit no. 10-13, and closed record in consolidated proceeding on Tri-Cities ap- plication and those of Madison County Bcstrs and East Side Bcstg. Co., for new am stations in Granite City, 111. Action Dec. 17. Continued hearing scheduled for Jan. 4 to date to be established by subsequent order, scheduled prehearing conference for Jan. 4, and, in addition to matters usually considered at prehearing conference, there will be oral argument on question of grant- ing what purports to be petition to amend by Madison Bcstrs. for new am station in Madison, S.D. Action Dec. 17. Scheduled prehearing conference for Jan. 8 in matter of revocation of license of Mile High Stations Inc., for standard broadcast station KIMN Denver, Colo. Action Dec. 22. By Hearing Examiner Isadore A. Honig Upon request by Broadcast Bureau and with consent of other parties, extended time to file proposed findings of fact and con- clusions from Dec. 29 to Jan. 13, and for replies from Jan. 15 to Feb. 1 in proceeding on am applications of The Tobacco Valley Bcstg. Co., Windsor, Conn., et al. Action Dec. 21. Upon request by Ellenville Bcstg. Co., and with consent of other parties, extended from Dec. 22 to Jan. 5 date for preliminary exchange by Ellenville of its engineering exhibits relative to question of overlap by Catskills proposal in proceeding on appli- cations of Ellenville and Catskills Bcstg. Co., for new am stations in Ellenville, N.Y. Action Dec. 22. On own motion, postponed to dates to be set by subsequent orders prehearing con- ference and hearing scheduled for Jan. 8 and Feb. 23, respectively, pending further action by Commission on matter of con- solidating several additional applications for hearing, in consolidated proceeding on :"m applications of Blue Island Community Bcstg. Inc.. Blue Island. 111., et al. Action Dec. 22. By Hearing Examiner Annie Neal Huntting Granted request by Consolidated Bcstg. Industries Inc., Natick, Mass., and United Bcstg. Inc., Beverly, Mass., for extension of time from Dec. 14 to Dec. 18 to exchange drafts of engineering exhibits and technical evidence; applications are in consolidated proceeding with am applications of County Bcstg. Corp., Gloucester, Mass., et al. Action Dec. 17. Granted petition by Ulster County Bcstg. Co. for continuance without date of prehear- ing conference and hearing now scheduled for Dec. 18 and Jan. 28, respectively, pend- ing consideration by Commission of pe- tition for reconsideration of order of desig- nation by Ulster in proceeding on his ap- plication for new am station in Ellenville, N.Y. Action Dec. 17. By Hearing Examiner H. Gifford Irion Scheduled conference for Jan. 8, at 2 p.m., to which applicants in group B are expected to attend, in consolidated proceeding on am applications of Charles J. Lanphier, Golden Valley, Minn., et al. Action Dec. 22. By Hearing Examiner David I. Kraushaar On own motion, scheduled prehearing con- ference for 2 p.m., Jan. 7 in proceeding on am application of Hiawathaland Bcstg. Co. (WSOO) Sault Ste. Marie, Mich. Action Dec. 22. On own motion, scheduled prehearing conference for 2 p.m., Jan. 8 in proceeding on applications of William P. Ledbetter and E.O. Smith for new am stations in Tolleson, Ariz. Action Dec. 22. By Hearing Examiner Jay A. Kyle Reopened record in proceeding on appli- cations of Walter G. Allen and Marshall County Bcstg. Inc., for new am stations in Huntsville and Arab, both Alabama, granted motion by Mr. Allen to correct transcript, and closed record. Action Dec. 18. On own motion, scheduled prehearing conferences in following proceedings on dates shown: Feb. 8: application of WPGC Inc. (WPGC) Morningside, Md.; Feb. 9: WBUD Inc. and Concert Network Inc., for new fm stations in Trenton, N.J.; Feb. 10: on application of Martin Karig for new am station in Johnstown, NY.; Feb. 11: am applications of Frank A. Taylor. Haines City, Fla., et al. Action Dec. 18. By Hearing Examiner Elizabeth C. Smith By order, pursuant to agreement at Dec. 11 prehearing conference, established groups 1, 2 and 3 and scheduled following dates for exchange of engineering data and for further prehearing conferences by groups in proceeding on am applications of Flor- ence Bcstg. Inc., Brownsville, Tenn., et al: preliminary exchange of engineering data for group 1, Jan. 21, group 2, Feb. 5, group 3, March 1; exchange of engineering exhib- its group 1, Feb. 18, group 2 March 15, group 3 April 5; further prehearing con- ference group 1, 9 a.m., Feb. 25, group 2 April 1 and group 3 April 11. Action Dec. 21. Granted petition by National Bcstg. Co., (WRCA) New York, NY., for leave to amend its am application to show substituted apolication for operation at High Island, NY., instead of at Port Washington, NY.; granted motion by Broadcast Bureau to re- move the application, as amended, from hearing and return to processing line. Action Dec. 21. BROADCAST ACTIONS By Broadcast Bureau Actions of December 18 National Bcstg. Co., Los Angeles, Calif. — Granted renewal of license for low power broadcast unit with conditions. WKNB New Britain, Conn.— Granted li- cense covering installation of new trans, for aux. use. KBES-TV Medford, Ore. — Granted cor- rected license re geographic coordinates and ant. height above average terrain. KERO-TV Bakersfield, Calif.— Granted cp to replace existing modulator exciter unit of aur. trans and to correct geographic co- ordinates. KCTV (TV) San Angelo, Tex. — Granted cp to replace expired permit covering changes in tv station. WTTF Tiffin, Ohio — Granted mod. of cp to make changes in DA pattern and to change type trans, (formerly Malrite Bcstg. Co.). Following stations were granted exten- sions of completion dates as shown: WPCA- TV Camden, N.J., to Feb. 15; W NED -TV Buffalo, NY., to April 2; W74AE Springfield Television Bcstg. Corp., Lebanon, Hanover. N.H., White River Junction, Vt., to June 16; WIPM-TV Mayaguez, P.R., to April 15; KLUB-FM Salt Lake City, Utah, to Jan. 15. Actions of December 17 KACI The Dalles, Ore. — Granted change of remote control authority. Granted mod. of licenses and cps to change name of RKO Teleradio Pictures Inc., to RKO General Inc., of following: WGMS-FM Washington. D.C; WGMS Be- thesda, Md.; WRKO-FM-WNAC Boston, Mass.; KHJ-TV Los Angeles. Calif.; WNAC- TV Boston, Mass.; WOR-TV New York; WHBQ-TV Memphis, Term.; KHJ-AM-FM Hollywood, Calif.; WHBQ Memphis, Tenn.; WOR-AM-FM New York; KFRC-AM-FM San Francisco, Calif. KSHO-TV Las Vegas, Nev. — Granted cp to change ERP to vis. 11.5 kw, aur. 5.75 kw, change trans, and studio locations, type ant., ant. system and ant. height to 110 ft.; waived Sec. 3.613 of rules. WBIQ Birmingham, Ala. — Granted cp to replace expired permit for changes in non- commercial educational tv station. Actions of December 16 WBBZ Ponca City, Okla. — Granted assign- ment of license to Gareth B. and Allan W. Muchmore, executors of estate of Clyde E. Muchmore, deceased, and Gareth B. and Allan W. Muchmore d/b under same name. KOHI St. Helens, Ore. — Granted assign- ment of cp to Columbia County Bcstrs. Inc. WARN Ft. Pierce, Fla. — Granted assign- ment of cp to South Jersey Bcstg. Co. KJLM San Diego, Calif. — Granted exten- sion of authority to remain silent for period through Feb. 19; conditions. KART Jerome, Idaho — Granted authority to operate specified hours for period ending Feb. 14. KWRW Guthrie, Okla. — Granted change of remote control authority. KGMB Honolulu, Hawaii — Remote control permitted. KPSO & KSOX Falfurrias & Raymond- ville, Tex. — Granted mod. of licenses to Continued on page 87 INDUSTRIAL TRANSMITTERS AND ANTENNAS • UPPER DARBY, PA. FLanders 2-0355 82 (FOR THE RECORD) BROADCASTING, January 4, 1960 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 204 per word — $2.00 minimum • HELP WANTED 254 per word — $2.00 minimum. • DISPLAY ads #20.00 per inch — STATIONS FOR SALE advertising require display space. • All other classifications 304 per word— $4.00 minimum. • No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. A»pi.icants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates any liability or responsibility for their custody or return. RADIO Help Wanted — Management Experienced operators seek station manager- salesman midwest city of 20,000. If thor- oughly dependable, honest, and sober, can sell and can inspire co-workers, and want to work where earnings depend upon re- sults, send resume to Box 703R, BROAD- CASTING. Assistant manager-salesman smaller city south of Chicago. Right man could work into managership. Formula compensation plan. Box 704R, BROADCASTING. Need combination sales and general man- ager to take complete control of country and western station in California. Send background. Box 725R, BROADCASTING. Wanted — (manager) — 5 kw daytimer in southeast, medium sized market. Fine Sal- ary and commission. Box 737R. BROAD- CASTING. Sales manager for adult radio station-good opportunity for money and security. Must be capable of building strong sales depart- ment. Write P.O. Box 3034, Eastbrook Sta- tion, Montgomery, Alabama. Newsman-announcer-salesman for home- town radio. Opportunity for management experience. Contact Coy Perry, Dublin, Texas. Sales Northern Ohio medium market needs 2 men, building for top grosses, experienced men only. Box 308P, BROADCASTING. $125.00 weekly for salesmen. Also bonus and commission. Metropolitan market east coast. Opportunity unlimited. Box 865P, BROADCASTING. $100-$150 weekly guarantee plus commis- sion and bonus plan for aggressive self- starter salesman. Top station Washington, D.C. market. Box 867P, BROADCASTING. $700 month guarantee. Present sales man- ager averaging around $1000.00. Position to be filled in next 60-90 days. Good small mar- ket single station in southern Illinois. If you are really a sales manager and know your business, send resume of yourself and ac- complishments to Box 624R, BROADCAST- ING. Salesman: Experienced, $300. Month guar- antee and strong commission. Good chance to move into sales manager position at more than double starting. Midwest small station. Send full particulars to Box 625R, BROAD- CASTING. We're the fastest growing station in one of America's top thirty markets. We need a salesman with a proven background in radio sales to step in and take over an established account list with unlimited op- portunity. We want a top man and we're willing to pav if you're the man. Write Box 711R, BROADCASTING. South Florida metropolitan market needs experienced salesman. Apply only if you have successful radio selling record which can be verified. No beginners please, pros only. Box 720R, BROADCASTING. Wanted. Two aggressive and experienced salesmen for medium market southeast. Box 738R, BROADCASTING. Good spot for salesman and announcer. Opportunity for advancement. Good salary and commission. Write P.O. Box 3034, East- brook Station, Montgomery, Alabama. California, KCHJ, Delano. Serves 1,300,000. Increasing sales staff. Salesman needed by established station. Good guarantee. Announcing experience desirable. KTOE, Mankato, Minn. Help Wanted — (Cont'd) Announcers Modern number one format station in one of ten largest markets auditioning fast- paced, live-wire announcers. Key station leading chain offers big pay, big opportu- nity. Send tape to Box 864P, BROADCAST- ING. Energetic and ambitious announcers need- ed for top-rated operation in west Texas. Box 159R, BROADCASTING. Wanted: Experienced announcer for down- state Illinois station. Must be reliable and good worker. Attractive position. Write Box 426R, BROADCASTING. Announcer-Louisiana station; first phone; no maintenance; daytime; excellent working conditions. Send references, family details and tape; Box 683R, BROADCASTING. Experienced announcer-newsman wanted by Illinois kilowatt, adult music station, for combination duties of deejay and newsman. Excellent starting pay, many fringe benefits for mature announcer with proved ability in news gathering, writing and air work. Personal interview necessary. List age, edu- cation, family status, references, phone num- ber, experience in detail. Box 702R, BROAD- CASTING. New Jersey, experienced announcer-news- man. Must be good, excellent opportunity. Send complete information and tape. Box 705R, BROADCASTING. First phone announcer for growing east coast first class chain. Excellent salary, benefits and advancement opportunities. Box 708R, BROADCASTING. Announcer: Mid New York radio station seeking better than average announcer to fill vacancy January 1st. Must know mod- erately paced good music operation. Mini- num 2 years experience. Send tape, resume and salary expected, to Box 716R, BROAD- CASTING. Have job, will hire, but not just any travel- er will do. We have a high grade, relaxed and friendly operation and want a personal- ity who'll fit. If the top 40 is at the bottom of your list, put our box number at the top of vour resume. Box 736R, BROADCAST- ING. Wanted — Two good dj's for medium market southeast, formated 5 kw. Box 739R, BROADCASTING. Experienced, community minded air person- ality for old-established station that leads its southeast medium market. The man we want is of solid character desiring a perma- nent connection with varied and interesting staff-dj assignments. Send full details, refer- ences, salary expected. Tapes on request only. Box 745R, BROADCASTING. Good dj for No. 1 rated station, daytimer. top-40, immediately. Rush tape, photo, re- sume, KBLU, Stardust Hotel, Yuma, Arizona. KBUD, Athens, Texas, seeking experienced staff announcer. Salary open. Experienced negro r&b jockey with produc- tion experience. Needed immediately. Mail tape and experience resume to S. J. Hepburn, KNOK, P.O. Box 7116, Ft. Worth, Texas. Wanted: Announcer for a 1000 watt inde- pendent in city of 13,000 in southwest. Pre- fer an experienced radio man with knowl- edge of music, news and sports. Car neces- sary. Salary open. Send full information, photo, tape and references to KSCB, Liberal, Kansas. Help Wanted— (Cont'd) Announcers Announcer — Experienced, repeat experienc- ed. Opening 1st of year. Minimum $85.00. Contact Ken Maloney, Mgr., KUVR, Hol- drege, Nebraska. Wanted, single announcer for all night shift Contact Bob Ray, WOOW, Greenville, North Carolina, at once. Immediate opening for dj who can handle some news and a mobile unit as part of shift. Fast-moving station in progressive city. Contact Bob Lee, P.D., WFIN, Findlav, Ohio. Announcer for top music and news opera- tion serving Oil City-Franklin, Pennsyl- vania. Join an organization with a future with stations in Erie, Pittsburgh, Titusville and Youngstown. Forward tape, resume, photo to WFRA, Franklin, Pa. 4 station group operator seeks high grade morning man for topnotch daytimer, pleas- ant market. Family man. Professional voice . . . top air salesman. Good staff ... 5 day week. Rush tape, resume, photo, recent earnings to Jack Sandstrom, WPIC, Sharon, Pa. Wanted, experienced announcer with first phone. WSYB, Rutland, Vermont. Announcers: Many immediate job openings for good announcers throughout the S.E. Free registration. Confidential. Professional Placement, 458 Peachtree Arcade, Atlanta, Ga. Announcers. Many opportunities. Experience required. Send tapes, resumes to Paul Baron, Broadcast Manager, Lennox Per- sonnel Agency, 630 Fifth Avenue, New York 20, NY. Wanted, two (2) single announcers for eastern North Carolina's 24 hour station. Send resume, tape, picture, to Box 647, Greenville, North Carolina. Announcers losing jobs? Lack that profes- sional sound? Audition tape not a polished . . . showcase? See New York School of An- nouncing display ad in Help Wanted column. Technical 1,000 watt station in southeast has opening for chief engineer-combination announcer. Good salary and excellent working condi- tions for right man. Send resume, refer- ences and tape to Box 176R, BROADCAST- ING. Experienced maintenance man for Pennsyl- vania station. Box 707R, BROADCASTING. Transmitter engineer opening at 5 kw mid- Atlantic station due to promotion within chain. Additional opportunities for advance- ment. Send snap and resume. Box 709R. BROADCASTING. Wanted: A first class engineer capable of maintaining a 250 watter. Write Mike Donovan, K-ANA Radio Station, Anaconda. Montana. First phone operator. Experienced. Make more money through sales. 20 hours oper- ating. $100 weekly against commission. Con- tact KCHJ, Delano, Californiar. Immediate opening for first phone, experi- enced engineer. Union scale, excellent em- rilove benefits. Contact Chief Engineer. WPEO, Peoria, Illinois. Phone 4-9249. Production-Programming, Others Copywriter and traffic assistant. Large met- ropolitan station. Top pay. Box 863P, BROADCASTING. BROADCASTING, January 4, 1960 83 Help Wanted— (Cont'd) Situations Wanted — (Cont'd) Situations Wanted — (C*nt'd) Production-Programming, Others Wanted: First class experienced newsman for downstate Illinois station. Must be hard worker, have car. Opportunity for right man. Send details to Box 427R, BROAD- CASTING. Wanted about January 10th. Production pro- motion man for 1 kw daytime radio station in market of quarter million. Must be ag- gressive in sales promotion, production and programming. Excellent opportunity with a future. Please rush resume to Box 648R, BROADCASTING. Experienced copywriter, who knows traffic for combination radio and television posi- tion. Small mountain states radio and tele- vision station— CBS, NBC, ABC. 5V2 day week. Close to country's best outdoor re- creation facilities including skiing, water skiing, hunting and fishing. Prefer young woman with copy experience with format radio. Write Box 727R, BROADCASTING giving full details as to experience, charac- ter, references, and salary requirements. Newsmen — top flight station has immediate opening for newsman's newman and be- ginner. Send tape to Fred Epstein, KSTT, Davenport, Iowa. Copywriter — young lady for midwest tv- radio operation. Radio commercial experi- ence necessary. Send personal resume to Continuity Director, WOOD, Grand Rapids, Michigan. RADIO Situations Wanted — Management General manager/sales manager 17 years in radio. Strong on sales. Local retail, re- gional. Saturation plans, package deals. Modern programming. Thorough knowledge all phases. Highest industry references. Box 343R, BROADCASTING. California manager — 18 years, excellent ref- erences— guarantee profits. Available im- mediately. Box 547R, BROADCASTING. Management Manager . . . Radio veteran-37-desires re- turn to industry following nine months absence. Residence Lake County, Illinois. Box 717R, BROADCASTING. Manager or sales manager. Age 30, experi- enced all phases, first phone. With present location for almost 4 years. Married and sober. Prefer Texas and small to medium markets. Box 718R, BROADCASTING. Manager. Radio and/or tv. Sales plus. Prov- en record. Box 734R, BROADCASTING. Station manager — Good sales ideas. Fine record sales and programming. References. Family man-veteran. Contact Box 740R, BROADCASTING. Wanted — Opportunity to make your station more successful in 1960. Verl Bratton, Man- agement Consultant, 1205 LaPaloma Way, Colorado Springs. Will be in Chicago first week January. % W.O. Rice, Harris Trust & Savings. Announcers Sports announcer, seven years background play-by-play. Top references. Box 405R, BROADCASTING. Top showman! Announcer-production man, fast pace with showmanship for active listening that sells. Good voice. State's No. 1 station. Box 659R, BROADCASTING. Announcer, dj. 28, married, children, vet. 2 years experience. Reliable. Box 700R. BROADCASTING. Announcer experience 11 years, all phases radio and tv. Not a floater, not a prima- donna. Will settle anywhere. Box 712R, BROADCASTING. Experienced radio-tv salesman desires ad- vancement opportunity in south or west coast. Box 714R, BROADCASTING. Announcers Take your pick! Funnyman of many voices • — lively, cheerful housewives' companion — romantic mentor of the moods of Morpheus — affable guy next door — or potpourri of your choice. Can air-sell toothpicks to ant- eaters. Box 721R, BROADCASTING. Medium and major midwest markets, want a popular music personality dj who has a proven record of building and holding a major audience segment against the best of competition? Top references from present employer. iy2 years, first phone. Box 723R, BROADCASTING. Experienced announcer, presently employed, wishes to relocate. Good at news, can run any type music show. Prefers west coast, but will relocate anywhere. Good voice for all-night program. Box 724R, BROADCAST- ING. Negro announcer, solid radio background, desires solid position. Salary open. Box 731R, BROADCASTING. Announcer, experienced all phases, present- ly employed, married, good news, commer- cial, and record shows-desires larger mar- ket-tape, resume, etc. available. Box 732R, BROADCASTING. Announcer. Adult music. Intelligent modern sound. News. Commercials. Versatile. Tape. Box 735R, BROADCASTING. Modern, versatile dj, news staff. College grad, vet, married, experience in New York City. Available February 1. Box 744R, BROADCASTING. Topnotch jockey-newscaster. Metro experi- ence. Personable, stable. Apt. 4, 402 Harvard, Norfolk, Virginia. Phone JUstice 3-0884. College student seeks combo work weekends in Mass., R.I. market. Experience. Tape and resume on request. Room 501, 30 Bay State Rd., Boston, Mass. Young announcer — mature voice, available for northern or southern markets. Versatile commercials, classic music, shows, newscast- ing. Contact Peter Daniels, 2125 First Ave- nue, N.Y.C. Over five years of experience in all phases of radio including special events! Married- veteran. Call, wire or write Joseph A. Jan- sen, 122 Virginia Avenue, Front Royal, Vir- ginia! Melrose 5-4712. Announcer, 1st phone, $85, no car. Be 7-6721 after 5:00 p.m. Walter Piasecki, 2219 N. Parkside, Chicago. Top-flight announcer with 3 years expe- rience wishes part-time work in Baltimore- Washington area. Can be persuaded to full- time for $100 minimum. Personal interview only. Married, 23, and extremely depend- able. Week days telephone in Baltimore, Elkridge 2123, before 2 p.m., or write Gene Romance, 1504 South Rolling Road, Balti- more 27, Md. Experienced combo, sports preferred, play- by-play experience. Dick Saby, 315 East Chestnut, Redwood Falls, Minn. 15 years, news, sports, programming. Want to settle with solid operation. Larry Shep- ard, 129 E. Court, Ottumwa, Iowa. Technical Engineer - announcer. Years in am, all powers, construction, maintenance, opera- tion .Have tools. Fair announcer, good news delivery. Mature, married, college graduate. Georgia-Florida only. C. G. Huey, 1001 SW 24th Ave., Ft. Lauderdale, Fla. TELEVISION Help Wanted — Sales Sales manager for small 3 network vhf in Rocky Mountain area. Good salary plus commissions. To supervise 2 or 3 salesmen. Must be experienced. Station management potential. Send full information. Box 715R, BROADCASTING. Salesman opportunity for good income and stable association in single station 3 network television market. If you are creative sales- wise and like selling you must do well in Wyoming's 1st market. Salary and com- missions offer potentials worth investigating. Contact Bob Berger, KTWO-TV Casper, Wyoming. RCA SALES AND PRODUCT PLANNING BROADCAST AND TELEVISION SYSTEMS Several immediate openings are presently available to experienced engineers with Sales or Marketing interests. Our positions offer unusual opportunities for professional advancement in two areas of responsibility. As an RCA PRODUCT PLANNER you wll have the opportunity to guide and encourage the development of new and exciting equipments for the Broadcast industry — including the expansion of multi-hop TV microwave systems, introduction of highly developed TV tape recorders, projectors, cameras, switching and test equipments. You will work with skilled engineers, production men, and market research specialists to aid you in guiding advanced projects from drawing board to practical reality. As an RCA BROADCAST AND TV FIELD SALESMAN you will have the advantage of selling this complete line of equipment and systems. In addition, you will have the assistance of the largest systems engineering and service groups in the industry allowing you to concentrate your efforts on contacting customers. For confidential interview please send resume of experience and education to: Mr. J. R. Milligan, Dept. HO-1A RCA Professional Employment Bldg. 10-1, Camden 2, N.J. RADIO CORPORATION OF AMERICA Industrial Electronic Products 84 BROADCASTING, January 4, 1960 Help Wanted — (Cont'd) Announcers Experienced radio and/or tv woman air personality wanted immediately. Send tape and picture to Doug Sherwin, KGLO-TV, Mason City, Iowa. Technical TV studio engineers for design, test, and field engineering. Rapidly expanding pro- gressive company. All benefits, plus rapid advancement for qualified engineers. Foto- Video Laboratories, Inc. CE. 9-6100, Cedar Grove, New Jersey. One or more first class colored tv operators to work in Puerto Rico. Reply to Carl H. Butman, 892 Nat'l Press Bldg., Washington 4, D.C. Production-Programming, Others Experienced copywriter, who knows traffic for combination radio and television posi- tion. Small mountain states radio and tele- vision station — CBS, NBC, ABC. 5V2 day week. Close to country's best outdoor re- creation facilities including skiing, water skiing, hunting and fishing. Prefer young woman with copy experience with format radio. Write Box 727R, BROADCASTING giving full details as to experience, charac- ter, references, and salary requirements. TELEVISION Situations Wanted — Technical Television engineer, mid-twenties, highly experienced, currently employed, prefer op- erational engineering. Box 722R, BROAD- CASTING. Experienced engineer-tv. 1st phone ticket. Willing to relocate. Available anytime. Box 729R, BROADCASTING. Production-Programming, Others Writer. Background; producer top show top metropolitan market, tv production-direc- tor, copy chief and agency free lancing. Available immediately. Box 660R, BROAD- CASTING. TV programming and production graduate seeks tv position. Also am college graduate. Prefer production staff, but will consider anything. Box 713R, BROADCASTING. Program director. Ten years all phases tv and radio production. PD for seven years present location. Highly creative and sales conscious. Desire change to progressive market. 31, married, family. Available for interview. Box 719R, BROADCOASTTNG. FOR SALE Equipment For immediate sale. RCA 5 kw television transmitter Channel 5. RCA transmitter con- sole with TM-5A monitor. RCA 3 Bay an- tenna channel 5 RCA WM 12 and WM 13 demodulators. RCA 10 kw Harmonica filter (2) Channel 5. RCA 10 kw diplexer Channel 5. 400' Stainless gnyed tower on ground. 800' 3V8 transmission line. Sold as package or separately. Box 493R, BROADCASTING. Schafer custom engineering model 60, Pro- gram Automation Package, list $7,950 and matching Program Preparation Package, list $2,000 with less than 30 hours airtime. Entire package fob price $7,000. Box 706R, BROAD- CASTING. RCA studio equipment, used only 3Vz years: Audio console BC-6A two-channel; 3 BQ-2A turntables. Like new. Any or all at great savings. KATI, Casper, Wyoming. 250 watt transmitter 186 foot Ideco tower. KAVL, Lancaster, California. Selling station; new management does not want equipment. Will take $1,000 loss on Schafer Automatic Programming Program Electronic Package model 60 with Schafer Program Preparation Package. Used 3 months; excellent condition. KTRN, 917V2 Scott St., Wichita Falls, Texas. 450-foot Blaw-Knox, special type N28 tower and bottom steel section of RCA 8-section pylon. In excellent condition. Real bargain. Contact Hardy D. Carl, Chief Engineer, WBRC-TV, Birmingham, Alabama. Tele- phone FAirfax 2-4701. FOR SALE Equipment Commercial crystals and new or replace- ment crystals for RCA, Gates, W.E., Bliley and J-K holders, regrinding, repair, etc. BC-604 crystals. Also am monitor service. Nationwide unsolicited testimonials praise our products and fast service. Eidson Elec- tronics Co., Box 31, Temple, Texas. Video monitors. Closed circuit and broad- cast. Foto-Video Laboratories Inc., Cedar Grove, New Jersey. CE 9-6100. Sacrifice: Presto 3 speed disc recorder in console cabinet micro and standard lead- screws excellent condition. Rek-O-Kut 16" table w/lathe almost new. Presto micro- scope hot styli unit pickering 190D arm W/225A cartridge. Gaity Recording Studio, 1501 North Newton, Minneapolis, Minn., JAckson 9-8357. Miratel tv monitors demonstration units. New warranty 15-17" metal cabinets $215.00 each. 8-17" veneer cabinets $185.00 each. Complete line of new units available in 8" 14", 17", 21" and 24". Write: Miratel, Inc., 1082 Dionne St., St. Paul 13, Minn. WANTED TO BUY Stations Want to buy small am station. Indiana, West Virginia, Ohio or Pennsylvania. Need not be a profit maker. Small down payment — Easy payout required. Experienced, respon- sible party. Sufficient backing. Replies con- fidential. Brokeers welcome. Box 710R, BROADCASTING. Small market station with real estate. Pref- erablv Florida. Box 728R, BROADCASTING. ING." Equipment 250 to 10,000 watt fm transmitter, frequence- modulation monitor, antenna, or complete fm station equipment. Will repair, state age and condition. Box 726R, BROADCASTING. STL microwave system, 900 mc band, good, used. Also assoc. equipment. Write James B. Holder. WHYL, Carlisle, Penna. 3-5 kw fm transmitter with or without tape player and accessories. Also interested 250 w to 10 kw, am and fm. Submit details. Com- pass Electronics Supply, 75 Varick Street, New York 13. INSTRUCTIONS F.C.C. first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Hollywood, Seattle, Kansas City, and Washington. Write for our free 46-page brochure. Grantham School of Electronics, 3123 Gillham Road, Kansas City 9, Missouri. FCC first phone license in six weeks. Guar- anteed instruction by master teacher. G.I. approved. Request brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. INSTRUCTIONS Since 1946. The original course for FCC 1st phone license, 5 to 6 weeks. Reservations required. Enrolling now for classes starting January 6, March 2, May 4, June 29, 1960. For information, references and reserva- tions write William B. Ogden, Radio Opera- tional Engineering School, 1150 West Olive Avenue, Burbank, California. With pride we announce the opening of our new broadcasting school. Twelve weeks in- tensive, practical training in announcing, programming, etc. Brand new console, turn- tables, and the works. Reservations only. Elkins School of Broadcasting, 2603 Inwood Road, Dallas, 35, Texas. FCC license in 6 weeks. Classes January 18th and March 14th. Pathfinder method in- sures your success. Ninety percent of grad- uates pass the first-ticket examination, the first time taken. Seating limited. Reserve your seat now! Pathfinder Radio Services, 510 16th St., Oakland, California. Be prepared. First phone in 6 weeks, Guar- anteed instruction. Elkins Radio License School of Atlanta. 1139 Spring St., N.W., Atlanta, Georgia. MISCELLANEOUS Production radio spots. No jingles. Free au- dition tape. M-J Productions, 2899 Temple- ton Road, Columbus, Ohio. RADIO Help Wanted — Management GENERAL MANAGER WANTED For a top radio station in Florida. One of Florida's lead- ing markets. Want general manager that is aggressive in sales. Good salary and per- centage of gross. Excellent op- portunity for advancement. Must start by February 1. Send resume, salary requirements and photo. BOX 741 R, BROADCASTING Immediate openings for. . . . RADIO SALESMEN with a well established Group Operation located in the Middle At- lantic States. Compensation and growth opportunities are excellent. Liberal benefits offered. FOR INTERVIEW WITH MANAGEMENT Send resume to Box 743R BROADCASTING MAGAZINE 1735 DeSales St., N.W., Washington 6, D.C. BROADCASTING, January 4, 1960 B5 Help Wanted — (Cont'd) INSTRUCTION INSTRUCTION Management L MANAGER Audio Sales The Company: Major midwest broad- cast equipment manu- facturer. The Position: Manage audio prod- uct sales from home office of leading Broad- cast Equipment manu- facturer. Technical background essential, audio systems and de- sign experience help- ful. Opportunities: Unlimited. Salary and complete company benefits. A permanent position with an excel- lent future. Send complete resume to Box 742R, BROADCASTING KZ DOC SELECTED ANNOUNCERS AVAILABLE Trained, reliable men and women, graduates of the Detroit School of Announcing and Speech are inter- ested in acquiring experience. Com- plete information including audition tapes sent on request. Let us help you find the right person for your staff. There is no charge for this service. Write. DETROIT SCHOOL of ANNOUNCING AND SPEECH 138 Duffield, Detroit 1, Mich. CHOOSE A CAREER IN RADIO-TV *%EZZ Program Management Thorough preparation for influential careers. Certificate courses in speech, diction, drama, writing. Closed circuit TV, film, control board operation. Free placement service. Men and women graduates in demand. 26th year. Write: NATIONAL ACADEMY OF BROADCASTING Dept. B, 3338 16th St., N.W., Wash., D.C. If a liar far Do i tar you ran't beat a classified ad in •jetting top-flight personnel STATIONS FOR SALE Announcers I'M TIRED OF NO-TALENT VOICES If I have to pay $8,500 a year to 22-year-old DJ's, at least let me pay it to someone who can do something more than just open his mouth and close a TT pot. What have you got to offer? Box 730R, BROADCASTING. ? NEW ) — ANNOUNCERS JOB OPPORTUNITIES SLIPPING BY YORK SCHOOL OF ANNOUNCING AND SPEECH OFFERS ADVANCED PROFESSIONAL TRAINING IN MODERN TIGHT FORMAT RADIO. Coached by New York Broadcasters. Our audition tapes are job getters. Ask to hear sample. "Let us analyze present tape. NO CHARGE." *** Call ... MR. KEITH . . . SU 7-6938. NEW YORK SCHOOL OF ANNOUNCING & SPEECH 160 West 73rd Street ***BY APPT. ONLY New York 23, N.Y. SU 7-6938 Production-Programming, Others FOR SALE 1000 watt station in 2 station market . . . Alabama city over 20,000 . . . Gross over $5,000 per month. $60,000.00 . . . terms can be arranged. Box 733R, BROADCASTING Ala. Single 500w 58M terms Va. Single lkw-D 80M terms Iowa Single lkw-D 125M terms La. Single 250w 45M terms Calif. Single 250w 65M terms Minn. Single lkw-D 105M terms Ky. Single lkw-D 100M terms Fla. Small lkw-D 90M terms Fla. Small 5kw-D 50M terms N.Y. Medium lkw-D 150M terms La. Medium lkw 150M terms Miss. Metro lkw-D 75M terms Ga. Metro 5kw 200M terms Fla. Metro 250w 175M terms Fla. Large 5kw 165M terms Ala. Metro lkw-D 175M terms N.E. Major lkw-D 325M terms Fla. Major 250w 250M terms And Others PAUL H . CHAPMAN COMPANY Atlanta Chicago New York San Francisco INCORPORATED MEDIA BROKERS Please address: 1182 W. Peachtree Atlanta 9, So. MISCELLANEOUS I CAN HELP YOU FIND A GOOD BUY | Verl Bratton, || Management Consultant | 1205 LaPaloma Way, Colorado Springs. •:-.vXv:v.v: :■: : :■. . . .v.-.-.-.-. 1 NORMAN & NORMAN INCORPORATED Brokers — Consultants — Appraisers RADIO-TELEVISION STATIONS Nation-Wide Service Experienced Broadcasters Confidential Negotiations Security Bldg. Davenport, Iowa Southwest semi-major regional day. Good profits. $143,000, 29% = Southern major regional day. In black. $300,000, 25% = Southwest major regional day. Nice operation making money. $225,000, 29% = Texas regional day. Making money. $79,500 with $19,500 down = Texas fulltimer in black. $48,000 with $16,500 down. PATT McDONALD, Box 9266, Austin, Tex. GL 3-8080 or Jack Koste, 60 E. 42nd., NY 17, NY. MU. 2-4813. STATIONS FOR SALE REGARDLESS OF THE PRICE RANGE AND THE AREA WE HAVE STA- TIONS THAT FIT YOUR NEEDS. Norm Rickey is in no way connected with WRIC radio. He has not been with WRIC radio, Richland, Virginia, since June 1958. He was only an employee of WRIC radio for seven months. General Manager WRIC THE PIONEER FIRM OF TELEVI- SION AND RADIO MANAGEMENT CONSULTANTS ESTABLISHED 1946 NEGOTIATIONS MANAGEMENT APPRAISALS FINANCING HOWARD S. FRAZIER, INC. 1736 Wisconsin Ave., N.W. Washington 7, D. C. Hffllh JACK L STOLL IJKg^M ASSOCIATES jjfl * Na,iono' Organization 6381 Hollywood Blvd., HO.4-7279 Los Angeles 28, Calif. 86 BROADCASTING, January 4, 1960 Continued from page 82 change name to Bob Hicks Enterprises Ltd. WGNY Newburgh, N.Y.— Granted cp to change ant. -trans, location, type trans, and make changes in ant. system.. KIUL Garden City, Kan.— Granted cp to install new trans. WILA Danville, Va. — Granted cp to install new trans, to be used as aux. trans., using remote control operation of trans. KFIL Santa Ana, Calif.— Granted mod. of cp to change trans, location, specify studio and remote control location, change type trans., make changes in ant. system, and change name to Gus S. Malpee tr/as KFIL, Bcstg. Co.; remote control permitted. KEFW (FM) Honolulu, Hawaii — Granted mod. of cp to change type trans. WWGS Tifton, Ga. — Granted mod. of cp to move nighttime trans, location. KVGB Great Bend, Kan. — Granted cp to install new trans, at main trans, site, for aux. use. KBAY-FM San Francisco, Calif. — Granted extension of completion date to Feb. 8. Actions of December 15 WNCC Barnesboro, Pa.— Granted assign- ment of license to Richard Todhunter Jr. and W.J. Thomas. KXLO Lewiston, Mont. — Granted assign- ment of license to KXLO Best. Die. WXTV (TV) Youngstown, Ohio — Granted assignment of cp to WXTV Inc. KULE Ephrata, Wash. — Granted acquisi- tion of negative control each by John R. Speidel Jr. and Donald R. Berry through sale of stock by Lloyd C. Hannah to Messrs. Speidel and Berry. WRD3 Providence, R.I. — Granted acquisi- tion of negative control by Irma Pace, Frank and John Rao through sale of stock by Harold C. and Dies C. Arcaro to Mr. Pace and R.I. Bcstg. Co. WCOL Columbus, Ohio — Granted cp to in- stall new type trans, at main trans, site to be used as alternate main trans.; remote control permitted. KRNR Roseburg, Ore. — Granted mod. of cp to change type trans. WKY-TV Oklahoma City, Okla.— Granted extension of completion date to Jan. 31. Actions of December 14 KLEW-TV Lewiston, Idaho — Granted as- signment of licenses to Cascade Bcstg. Co. WWTV (TV) Cadillac, Mich.— Granted transfer of control from John E. Fetzer to Fetzer Bcstg. Co. KBAS-TV Ephrata, Wash. — Granted as- signment of cp to Cascade Bcstg. Co. WHPB Belton, S.C. — Granted assignment of license to Community Bcstg. Inc. WYNG Warwick-East Greenwich, R.I.— Granted license for am station. KWAK Stuttgart, Ark.— Granted author- ity to sign-off at 7 p.m., for 30 days, except for special events. *WDCR Hanover, N.H. — Granted authority to remain silent from Dec. 10 through Jan. 3 during college exams and Christmas vaca- tion. WKRZ Oil City, Pa. — Granted authority to remain on air beginning Dec. 12 and ending Jan. 2, 1960, while WSAJ Grove City, is silent for Christmas recess. WGBN Bowling Green, Ky. — Remote con- trol permitted. WFTL Fort Lauderdale, Fla. — Remote con- trol permitted. WNCN Boston, Mass. — Granted change of remote control authority. WFAB Miami- South Miami, Fla. — Granted extension of completion date to March 31. License Renewals Following stations were granted renewal of license: KDUO (FM) Riverside, Calif.; KRCK Ridgecrest, Calif.; KSTN Stockton, Calif.; KVEC San Luis Obispo, Calif.; KAFE (FM) Oakland. Calif.; KWSO Wasco. Calif.: KSAN San Francisco, Calif.; WO WO Fort Wayne, Ind.; KTLA (TV) Los Angeles, Calif. 1959 BROADCASTING YEARBOOK CORRECTIONS AND ADDITIONS Changes and additions received after the new 1959 Broadcasting Yearbook went to press are included in the fol- lowing list. For readers' convenience, the information is arranged in order of Yearbook page number. Pages A-23 through A-98 In the MaTket Facts section of the 1959 Broadcasting Yearbook figures for percentage of radio penetration and for total radio homes in each U.S. county are as of early 1958— the latest available from A.C. Nielsen Co. The radio homes figures were arrived at by applying, in each county, the per- centage of radio penetration to the total homes as of early 1958. But the figures for total homes in each county presented in the 1959 Yearbook were updated to spring 1959. Hence the application of 1958 radio penetration per- centages (as shown in the Yearbook) to 1959 total homes figures would not result in the figures for radio homes shown m the Yearbook. Assuming radio penetration percentages remained stable from early 1958 to spring 1959. it would be possible to arrive at a rough approximation of radio homes as of spring 1959 by multiplying the 1958 radio penetration percentages by the 1959 total homes figures. In the Yearbook the figures for percent- age of television penetration and total television homes were, like the total homes figures, as of spring 1959. These differences in dates were inad- vertently omitted from the explanatory footnotes in the Yearbook. Page B-14 Under Tv Stations Directory, District of Columbia, WRC-TV Washing- ton, list Howard Monderer as Washington attorney. Page B-26 Under Tv Stations Directory, Illinois, WREX-TV Rockford, in executive listing, change promotion manager to Jack Lightner. Page B-28 Under Tv Stations Directory, Indiana, WLWI Indianapolis, change power to 316 kw visual; antenna height 980 feet above average terrain, 1025 feet above ground. Page B-45 Under Tv Stations Directory, Michigan, WILX-TV Onondaga - Parma, list main studios as 236 West Michigan Ave., Jackson, with additional studios at 407 North Washington Ave., Lansing, and Wolverine-Federal Tower Bldg., Battle Creek, all Michigan. Licensee is Tv Corp. of Michigan Inc. (original owner). Net- work affiliation is NBC-TV (primary) with radio station WILS Lansing. Highest hour rate is $800. Venard, Rintoul & McConnell Inc. is national rep and Leo Resnick, Washington attorney. Executives include John C. Pomeroy, pres & gen mgr; Martin Giaimo, gen sales mgr; Joseph P. Ming- ioli, production supervisor; Lester B. Fish- haut, promotion mgr; Donald L. Wright, chief engr; George Engle, news dir. Page B-74 Under Tv Stations Directory, South Carolina, WIS-TV Columbia, cor- rect power to 316 kw visual, 158 kw aural. Highest hour rate is $575. In executive listing delete Barnett Goldberg, chief engineer and insert Paul Welcome. Don Upton is production supervisor. Radio af- filiate of WIS. Page B-88 Under Tv Stations Directory, Texas, KCMC-TV Texarkana, list James E. Greeley as Washington attorney. Page B-159 Under Tv Stations Directory, Kentucky, Pikeville and Prestonsburg are corrected spellings. Page B-105 Under Radio Stations Directory, Alabama, WJAM Marion, change executive listing to J. Dige Bishop, pres; John M. Driskill, executive vp & gen mgr; Lamar Mangrum, sales mgr & chief engr. Page B-120 Under Radio Stations Directory, Colorado, KBOL Boulder, delete "See Farm & Home Stations in 'Group Owner- ship' ". Russel Shaffer is president and majority owner of KBOL. Page B-130 Under Radio Stations Directory, Florida, WDBF Delray Beach, change ex- ecutive listing to include O. R. Bellamy, gen mgr; Philip Houseman, sales dir. Page B-154 Under Radio Stations Directory, delete Idaho and insert Iowa. Waterloo, Waverly and Webster City are in Iowa, not Idaho. Page B-172 Under Radio Stations Directory, Michigan, WJBK Detroit, change execu- tive listing to include Harry R. Lipson, vp & managing dir. Page B-188 Under Radio Stations Directory, New Mexico, KPBM Carlsbad, ad execu- tive listing: Darrell A. Swayze, pres, gen mgr & coml mgr; Hazel H. McEvoy. sec & treas; Bill West, program dir; Victor J. Daley, chief engr; Bonnie Benson, women's dir. National representative is Devney Inc. and Clyde Melville Co., regional rep- resentative. Page B-209 Under Radio Stations Directory, Ohio, WHBC Canton, change date acquired to Oct. 1, 1938. Page B-211 Under Radio Stations Directory. Ohio. WCLW Mansfield, add Ohio Stations Representatives as regional sales repre- sentative. Page B-223 Under Radio Stations Directory, Pennsylvania. WJPA Washington, delete "See Friendly Group in 'Group Owner- ship' ". WJPA is not a Friendly Group station. Page B-229 Under Radio Stations Directory, South Dakota, KEZU Rapid Citv, insert starting date of June 15, 1959. Executive listing includes Art Jones, pres; Jack A. Crowley, coml mgr; Abner H. George, program & news dir; Gene Taylor, farm dir. Page B-236 Under Radio Stations Directory, Texas, heading Corsicana should be moved down three radio stations to KAND which is in that community. KRYS, KSIX and KUNO are in Corpus Christi. Page B-236 Under Radio Stations Directory, Texas, following KIXL-FM Dallas, insert KKSN (See Grand Prairie, Tex., listing). Page B-239 Under Radio Stations Directory, Texas KKSN Grand Prairie, change li- censee to Kissin' Radio Inc. and national sales representative to Radio-Tv Reps Inc. Executive listing includes John L. Bu- chanan, pres & gen mgr; Walt Bates, sales mgr; Byron Harrison, program dir; Oscar Nance, promotion & merchandising mgr; Ed Roberts, chief engr; Jack Caroth- ers, news dir. Page B-244 Under Radio Stations Directory. Texas, KITE San Antonio, change power to 5 kw-D, 1-kw-N, DA-N Page B-250 Under Radio Stations Directory Virginia, WAFC Staunton, change fre- quency and power to 900 kc; 1 kw-D and add executive listing of Lloyd Goche- nour, pres & gen mgr: Glenn Thomas, chief engr & farm dir. Thomas F. Clark Co. is national sales representative. Page B-258 Under Radio Stations Directory WDUZ Green Bay. in executive listing change title of Allen H. Embury to vp & gen mgr. Page B-260 Under Radio Stations Directory Wisconsin, WTTN Watertown, add execu- tive listing of Carl V. Kolata, pres & gen mgr; Clifford Scott, coml mgr; Ernie Siegrist, program dir; Sheridan Campbell chief engr: Willard James, news dir- Florence Herold, women's dir. Network is Keystone and George T. Hopewell, na- tional sales representative. Page C-33 Under Federal Communications Commission Executives & Staff Personnel in Renewal & Transfer Division of Broad- cast Bureau, list Joseph J. Kessler as attorney, not accountant. Page D-16 Under Attorneys. "In Metropolitan Washington. D.C.," under letter R. in alphabetical order, insert Charles E Rob- bins, National Press Bldg (4). Phone District 7-1200. In "Cities Other Than Washington," under letter D. insert Davis, John Morgan, Davis, Bellis & Korsby, 1420 Walnut St., Philadelphia (2), Pa. Phone Pennypacker 5-8800. Page D-22 Under Frequency Measuring Services, in alphabetical order, add Stand- ard Frequency Measuring Service. Box 270. R.R. No. 1, Middletown. Ky. Chestnut 5-5555. Louis A. Williams, engineer in charge. Page D-33 Under Tv Program Services, under letter E in alphabetical order, msert Ralph Edwards Productions, 1655 N. Cher- okee Ave., Los Angeles 28. Hollywood 3-8164. Ralph Edwards, pres. Services: PLP. PFP. Page D-46 Under Radio Program Services, under letter L in alphabetical order, Lang- Worth Feature Programs Inc. correct ad- dress is 1755 Broadway. New York 19. N.Y. Judson 6-5700. John D. Langlois. pres. Services: PTP; PRC; STP: j ingles. Page D-55 Under Communications Carriers, in alphabetical order add Inland Micro- wave Co., Jerrold Bldg.. 15th & Lehigh Aves., Philadelphia 32, Pa. Z. H. Garfield, pres; Leon N. Papernow, vp & gen mgr. Page D-55 Under Communications Carriers, in alphabetical order add Valley Micro- wave Inc., 121 S. Court St. Florence. Ala. Z. H. Garfield, pres; Leon N. Papernow, vp & gen mgr. Page D-56 Under Subscription Television Interests, under Jerrold Electronics Corp. delete William H. Miller, manager, com- munity operations division and substitute Leon N. Papernow, manager, operations division. Page D-56 Under Research Services, in alphabetical order add M. A. Wallach Re- search Inc., 424 Madison Ave.. New York 17. Murray Hill 8-5931. Miles A. Wallach, pres- Michael Joblow. production mgr; Janet Goldstein, audit field dir. (store audits, product testing, commercial test- ing, market surveys). BROADCASTING, January 4, 1960 (FOR THE RECORD) 87 A well-balanced moderate low-jat breakfast for teen-age girls, 16-19 years When a moderate reduction of dietary fat is indicated for girls in their late teens, the basic cereal and milk breakfast merits consideration. This breakfast is moder- ately low in fat because its fat content of 10.9 gm. provides 20 per cent of the total calories. As shown in the recommended dietary alloivances* and the nutriti* table below, it contributes well-balanced nourishment. It provides "Girls, 16 to 19 Years" with approximately one-fourth of the recommended dietary allowances1 of complete protein, important B vitamins, essential minerals; and provides quick and lasting energy. al contribution of a moderate low-fat breakfast Menu : Orange Juice — 4 oz. ; Cereal, dry weight — 1 oz.; Whole Milk — 4 oz.; Sugar — 1 teaspoon; Toast {white, enriched) — 2 slices; Butter — 5 gm. {about 1 teaspoon); Nonfat Milk^-8 oz. Nutrients Calc Protein Calcii Iron Vitamin Niacin Ascorbic A Thiamine Riboflavin equiv. Acid Totals supplied by Basic Breakfast** 503 Recommended Dietary1 Allowances — Girls, 1 6 to 1 9 Years (54 kg.— 120 lb.) 2400 Percentage Contributed by Basic Breakfast 20.9% 20.9 gm. 0.532 gm. 2.7 mg. 588 I.U. 0.46 mg. 0.80 mg. 7.36 mg. 65.5 mg. 75 gm. 1.3 gm. 15 mg. 5000 I.U. 1.2 mg. 1.9 mg. 16 mg. 80 mg. 27.9% 40.9% 18.0% 11.8% 38.3% 42.1% 46.0% 81.9% * Revised 1958. Food and Nutrition Board, National Research Council, Washington, D.C. **Cereal Institute^ Inc.: Breakfast Source Book. Chicago: Cereal Institute, Inc., 1959. Watt, B. K., and Merrill, A, L.: Composition of Foods — Raw, Processed, Prepared. U.S.D.A. Agriculture Handbook No, 8, 1950. lThe allowance levels are intended to cover individual variations among most normal persons as they live in the United States under usual environmental stresses. Calorie allowances apply to individuals usually engaged in moderate physical activity. For office workers or others in sedentary occupations they are excessive. Adjustments must be made for variations in body size, age, physical activity, and environmental temperature. CEREAL INSTITUTE, INC. 135 South La Salle Street, Chicago 3 A research and educational endeavor devoted to the betterment of national nutrition 88 BROADCASTING, January 4, 1960 OUR RESPECTS TO . Walter Scott Patterson When Walter Patterson — today exec- utive vice president of Knorr Broad- casting Corp.. Dearborn, Mich. — ap- plied for his first job at WBOW Terre Haute, Ind., at the age of 19, he claimed he could do just about everything: an- nounce, write, sing, play the piano and organ, sell, and you name it. Although he was a little bit over- enthusiastic at the time, he since has added these qualifications and others. There is very little he has not done at a radio station in his 29 years in broad- casting, uninterrupted except for Navy service in World War II and a brief fling in the haberdashery field. Mr. Patterson's musical claims had been based on his ability — discovered by his amazed family when he was eight — to play a piano by ear, but only, how- ever, in the key of F#. His selling and administering abilities became estab- lished over a somewhat longer time. Pre-payola • His days in radio began when, as he remembers, "it was a crime to play a phonograph record on the air. Anyone at that time could buy a record, we reasoned, and in our concept, we considered that it would be audacious to broadcast something free that a lis- tener could buy and play for himself." He also recalls the results of this atti- tude: '"We had on the air some of the most discordant quartets and soloists, piano players and organists that civiliza- tion ever produced. Further, we were absolutely certain that no one listened from 9 in the morning till noon, from 2 in the afternoon to 5 and on a Sunday morning/' At one station where he worked, he recalls, the management supported this theory by signing off between 2 and 4 in the afternoon. Mr. Patterson (his friends call him Pat) was born July 18, 1911, in Blue- field, W.Va. At an early age he moved with his family to Cincinnati where his education was completed. He started in broadcasting as an an- nouncer and program director at WBOW Terre Haute, Ind., in 1930. He also has been employed by WJMS Iron- wood, Mich.; WWVA Wheeling, W.Va.; WING Dayton, Ohio; WSPD Toledo, Ohio, and NBC's Central Division. At the NBC job, just before World War II. he was featured in a daily song and patter bit backed by the King's Jesters group and sponsored by the Pillsbury Co. Oldtimers in broadcasting may remember the Wheeling Steel Corp.'s original employe family broad- cast. It's Wheeling Steel. The program was originated, written and produced under Mr. Patterson's direction and used as its talent the staff members of the corporation. It started locally on WWVA, went to Mutual and later moved to the NBC Blue Network. Wartime • In 1942, Mr. Patterson joined the U.S. Naval Reserve as a lieutenant, junior grade. During his 3Y2 years of service, he saw action as a communications officer aboard ship and as a beachmaster in the Pacific at the invasions of Iwo Jima and Okinawa. Mr. Patterson was released to inactive duty in January 1946 as lieutenant com- mander. During his war years, Mr. Patterson's wife Wilma and her mother, Anna Rus- bolt, had opened a dress shop in Green- field Village, Dearborn, Mich. In his single venture outside radio, Mr. Pat- terson opened a haberdashery next door to them. This venture lasted but a few months. At this time, Fred A. Knorr, who was to parlay a $5,000 investment into a string of five radio stations in Michigan markets, called upon Mr. Patterson to assist him in the operation of WKMH Dearborn as sales manager. When the company expanded operations to in- clude WKHM Jackson, Mich., Mr. Pat- terson moved to Jackson as vice presi- dent and managing director. Knorr Corp.'s Patterson The key's still the same Mr. Patterson moved to Clarksburg, W.Va., on Aug. 1, 1954, as a partner and president of WHAR Clarksburg and WKYR Keyser, W.Va., in partner- ship with Robert K. Richards of Rich- ards Assoc., Washington and New York public relations firm. Back to Wheeling • Mr. Patterson and his wife returned to Wheeling in 1957, after a 22-year absence, to operate WTRX Wheeling, which Messrs. Pat- terson and Richards had acquired. He also is presently a partner with Fred Allman and Mr. Richards in the own- ership of WKBZ Muskegon, Mich. — not far from Mrs. Patterson's birthplace (Ironwood). On April 1, 1959, Mr. Patterson re- turned to Jackson, Mich., where — for a few weeks — he served as vice presi- dent of the station he formerly headed, WKHM. On July 27, 1959, Mr. Knorr, who had kept up his relationship with Mr. Patterson through the years, ap- pointed him executive vice president of Knorr Broadcasting Corp., which now includes WKMH-A M-FM, WKHM, WKMF Flint, WSAM-AM-FM Sagi- naw and WELL Battle Creek, all Mich- igan. In every community where he has lived, Mr. Patterson has been a civic leader. In Jackson, he was vice presi- dent of the Community Chest, director of the Rotary Club, director of Junior Achievement, vice chairman of the 45 Fund Campaign and chairman of the Federated Fund Raising Campaign. In Clarksburg, he was a Rotary Club direc- tor, organizer of the Community Chest- Federated Fund Raising Campaign and an active participant in the city's Char- ter Reorganization Campaign. Same key • If suitably prodded, Mr. Patterson still will turn his talents to the piano (he still plays in F#) and his tenor voice has not lost the quality that once thrilled housewife listeners on NBC. But like the careers of most oldtimers in radio broadcasting, Mr. Patterson's has undergone an evolution and his main attention is now turned to the balance sheet while his voice is used for persuasive leadership of the men who run the five Knorr Broadcasting Corp. stations. Mr. Patterson, his wife and her mother, who has continued to live with them through the years, have moved back to Dearborn. As he puts it: "One more move and we'll have to take out a real estate license." BROADCASTING, Jonuary 4, 1960 39 EDITORIALS Decade of opportunity NOT even the regulatory stormclouds hanging over tele- vision, massive and loaded as they are, can hide the brightness of the optimism which experts hold out for tele- vision and radio, advertising generally and the entire U.S. economy as the new decade emerges. "The Decade of Incentive" and "The Big Sixties" are descriptions used by McCann-Erickson in a searching ap- praisal of what others, even less conservative in their labels, look to as "The Soaring Sixties." J.H. Whitney & Co., whose ranking as a thoughtful investment firm gives additional meaning to its heavy investment in television, sees tv reve- nues doubling in the next 10 years — and points out that radio, while dealing in smaller tickets, enjoys the same economic and coverage advantages as television and "is still a very attractive business investment." The television and radio sales arms, TvB and RAB, are naturally bullish, but their enthusiasms seem in line with the optimism of less biased witnesses. It is impossible to read these forecasts without developing a sense of enthusiasm — and anticipation. McCann talks about 25 years' growth in the next 10, with total adver- tising expenditures doubling to $20 billion or more (see page 23). Whitney sees uncommon profit potential which will strengthen broadcasters' programming investments as well as meet the payrolls (page 23). TvB looks for a 10% gain in television expenditures this year (page 26), and RAB sees radio entering "a banner decade" (Broadcasting, Dec. 21, 1959). Although we do not disagree, despite these glowing prognoses we prefer to greet the 1960's as a "Decade of Opportunity" for the broadcast media. Blessings will not come to pass unassisted. It is fortunate that broadcasters, beset by regulatory investigations, carping criticisms and their own housecleaning projects, do not also have a gloomy economic climate to contend with. But a rosy outlook does not call for less attention to sales or programming or any other phase of operations. The economic signs are right, but it's up to the broadcasters to make the most of them. The national scene THE new year means different things to different people. For the harried broadcaster, 1960 will sizzle. Congress reconvenes this week. It is a presidential election year. That alone would be enough to cause anguish because of the considerable impact of radio and tv on political cam- paigning and the complexities of operating under Section 315 even as modified to make the equal time requirements less onerous. During the first session of the 86th Congress some 250 bills affecting radio and television were introduced. All these retain their status. Because of developments growing out of quiz programming practices, payola and purported adver- tising excesses, the prospects are that scores of new measures will be dumped into the legislative hoppers in both House and Senate. The House Oversight Subcommittee will pick up where it left off in the mid-recess hearings which exploded into the quiz exposures. On the Senate side, the Commerce Committee has con- siderable unfinished business which Chairman Magnuson (D-Wash.) plans to pursue. And much of this goes to the fundamental issue of equitable allocations of broadcast facilities, mainly in television. The pressure continues for more competitive facilities in major markets. This year, the FCC must have the answers. This whole question, while less glamorous, is of deep concern to the owner-operator who may be faced with increased competition, reduced coverage and extensive litigation, in addition to his "image" problems. The economists tell us that 1960 will be a big year. Significant surveys show that the public, while concerned over what has happened in certain programming areas, has not lost its faith in or affection for the broadcast media. And the customers of the broadcasters feel that the current ills ultimately will strengthen television. (Broadcasting, Dec. 28, 1959) The greatest problem, however, resides in the legislative and regulatory area. In a presidential election year almost anything can happen. The politicians have found a news- worthy issue in television and radio morality and ethics. It is a horse they can ride in full stride until the November elections. Extraordinary statesmanship and vigilance must be exerted by all in broadcasting, advertising and marketing to avoid a stampede toward legislation that could cripple our free institutions. More complex every year NOT all is dark in darkest Washington, where the Na- tional Labor Relations Board issued a year-end decision in the secondary-boycott case involving American Federa- tion of Television & Radio Artists and WCKY Cincinnati. The board held the union had tried illegally to prevent employes of transcription companies from making com- mercial recordings for use on WCKY. In this particular case an intricate set of facts was reduced to simple patterns as the NLRB refused to be taken in by legal trickery. Secondary boycott cases aren't always that simple, despite enactment of the Landrum-Griffith bill last September. This bill closed the door on many unsavory union practices. Labor relations will require increasing management atten- tion from coast to coast in 1960, particularly in Hollywood where the union structure is intricate, involved and full of internecine maneuverings. Tv networks may be hit from all sides. They face negotiations with talent, writers, directors and technicians unions. All television interests face an added complication — the impact of union difficulties in the theatrical motion picture field. Here the unions are hot after some of the money that comes from share of theatrical films sold to television. Then there is talk of mergers among the directors unions representing screen and broadcast industries, as well as the talent unions in these fields. It promises to be a busy year for management. Drawn for BROADCASTING by Sid Hix "It's all right, Mabel, he's working in those fire prevention spots." 90 BROADCASTING, January 4, 1960 When KSTP-TV says "GO OUT AND BUY IT" MINNEAPOLIS - ST. PAUL 100,000 WATTS' NB REPRESENTED BY EDWARD PETRY & CO., INC. — A GOLD SEAL STATION buy it! 100,000 WATTS' NBC ALL NEW ALF-HOURS! The Battle for Law and Order in "The Town Too Tough To Die"! Tombstone Territory PAT CONWAY stars as Sheriff Clay Hollister ★ RICHARD EASTHAM stars as Editor Harris Claibourne NOW AVAILABLE FOR LOCAL AND REGIONAL ADVERTISERS! CLEVELAND 44% share of audience. SEATTLE-TACOMA 39% share of audience. CHARLOTTE 63% share of audience. CINCINNATI 61% share of audience. PHILADELPHIA 34% share of audience. JOHNSTOWN-ALTOONA 37% share of audience. DALLAS-FT. WORTH 39% share of audience. BOSTON 40% share of audience. JANUARY 11, 1960 THIRTY-FIVE CENTS BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Crisis report: more burners turned up under broadcasters Page 29 Atty. Gen. Rogers' bomb: what it is, how it would work Page 46 Which way for advertising? ANA will get some answers Page 62 Cut in mileage separation proposed to allow vhf dropins Page 76 ^> Cff HOUSTON, TEXW Edward Petry & Co. National Representatives COURTESY OF KENDALL REFINING COMPANY We do our \ best advertising ) here J o The best advertising for KPRC-TV, The Houston Television Station is done on Houston's television screens. That's where performance records are really written. You'll get your own testimonial on the benefits of Quality Salesmanship. The sure, trouble-free and economical operation will delight both you and your advertising budget. Ask your Petry man for it now/ From one of the most successful and longest running series in broadcasting -"DEATH VALLEY DAYS"— 52 thrilling stories have been specially selected. With the wise and humorous commentary of WILL ROGERS, JR., these true adventures are presented as . . . TRUE TALES OF THE OLD WEST "No matter how up-to-date we've got, there's stii! some of the frontiersman in all of us. That's because we're Americans. And the spunk that whipped Indians and weather and the grit that conquered the prairies is built into our bones and muscles. That's why THE PIONEERS is a show for all Americans . . . new folks who came over just a few boats back, as well as people who had relatives at Shiloh. THE PIONEERS is America ... its heritage, its chuckles, its tears. It sort of reminds us— and we should be jk reminded often — of what made, and still makes, our country tick." \ ^CROSBY/BROWN PRODUCTIONS Bing Crosby, Chairman • Kenyon Brown, President * For information about the availability of THE PIONEERS in your market, write or phone : Henry R. Flynn, General Manager, 915 North LaBrea, Hollywood 38, Calif. • OLdfield 6-6050 buy St Louis a la card* * KTVI rate card your lowest cost per thousand TV buy in St. Louis, BROADCASTING, January 11, 1960 3 603,200 The ARB report of KRLD-TV circulation ranks Dallas-Fort Worth as the 12th largest* Market in the United States! Of all CBS-TV affiliates throughout the nation, KRLD-TV net circulation is 11th largest . . . and in 1st position throughout the entire South! These substantiated facts prove the "measured preference" for KRLD-TV in the big, booming, BUYING Dallas- Fort Worth Market. Ask any Branham man. *Net weekly circulation topped only by New York, Los Angeles, Chicago, Philadelphia, Boston, Detroit, Cleveland, Pittsburgh, San Francisco, St. Louis and Washington, D. C. MAXIMUM POWER TV-Twin to KRLD radio 1080, CBS outlet with 50,000 watts. 4 BROADCASTING, January 11, 1960 CLOSED CIRCUIT, Publishing concept • ABC-TV is seri- ous about selling spot-carrier form of commercial schedules in some of its best evening time. Network intends to block out nightly periods at different times through week and use them as publishing concept advertising carriers. Carriers might run like this: 7:30-8 p.m., Mondays, 8-8:30 p.m., Tuesdays, 9-9:30 p.m., Wednesdays etc. Advertis- ing messages would rotate through this schedule. Commercial advantage to this ar- rangement, ABC-TV officials say, would be that advertiser would get commer- cials spotted at different prime times through week to reach maximum undu- plicated audience. Network officials emphasize that prices of these schedules would be lump sums covering both time and production costs — and hence wholly commissionable to agencies. This would get around one agency fear that, if pub- lishing concept were adopted by tele- vision, agency commissions on pro- gram production charges would be lost. What luck has ABC-TV had so far? There's been some resistance, but it's better than even chance that concept will be invoked. Rising rates • What's ahead in tele- vision in 1960? One sure thing ought to be rate increases, according to con- fidential letter being received by top management of stations throughout U. S. from Norman E. Cash, TvB president, it points out to members that although advertisers are expected to put 10% more money into tv this year, station population is near maximum and availabilities are virtually non- existent in many time periods, so that little more than token gains can be expected from time sales unless rates are raised. Television, it is noted, de- livers at lower cost-per-thousand than any other medium and its CPM has gone down while others' went up. NBC standards • NBC is rounding out its new department of standards and practices with appointment of John A. Cimperman, 25-year veteran of U. S. government service, as director, practices. He'll work alongside Ernest Lee Jahncke Jr., new director, stand- ards (Broadcasting, Jan. 4), under James A. Stabile, vp in charge of de- partment. Mr. Cimperman's duties will include continuing analyses of prac- tices employed in presenting both radio and tv programs. He's been legal attache in U. S. Embassy in London for 16 years, before that was special agent of FBI. Only the beginning • Its agreement with ASCAP on new music licenses for radio stations (see page 70) doesn't mean All-Industry Radio Music Li- cense Committee is out of business. Having won 9% reduction in total pay- ments to ASCAP, group currently plans to go back to BMI, with whom stations renewed last spring for five years, in quest of downward adjustment. BMI rates range from 0.75% to 1.2% of net times sales, depending on billings (ASCAP's new blanket rate is 2.125% of net receipts on commercial programs plus varying charges for sustaining uses). All-Industry group, headed by Robert T. Mason of WMRN Marion, Ohio, with Emanuel Dannett as coun- sel, plans also to undertake license negotiations with SESAC, whose rates also vary. Out of the club • There's been no open talking about it, but NAB has found sharp turnabout in sentiment among directors and leading broadcast- ers on proposal to open Standards of Good Radio Practice to non-member subscription. Several weeks ago this idea drew less^than-enthusiastic response in NAB informal poll, after it had been advanced by Standards of Practice Committee and after FCC sources had hinted this might be good idea. Within past few days, however, sentiment has started to swing toward all-station standards following policy of tv code. Progress report • Unique example of cooperation between union and em- ployer paved way for trouble-free transi- tion to full automation for WKRC-TV Cincinnati (story page 82). Station was enabled to cut engineering staff for WKRC-AM-FM-TV of 35 by 13 men through negotiations with IBEW, nine through automation and four through consolidation of transmitters in single plant. Hulbert Taft Jr., president, sang praises of Frank Atwood, president of Cincinnati local, and of Freeman Hurd, Chicago IBEW. Severance provided for one week pay for each nine months of service, or employes' share of profit- sharing pension, paid by company (whichever was greater). Taft Broad- casting also agreed to seek new employ- ment for those released. William Hansher, Taft engineering vice presi- dent, handled negotiations with Mr. Taft. Shades of 1952 • FCC's proposal to drop in limited number of vhf stations on "interim" basis with shorter-spaced assignments (page 76) served to recall that plan closely parallels one submitted by former Comr. Robert F. Jones, in his dissent from majority "Sixth Order and Report" on tv allocations of April 14, 1952. Whereas new proposal would utilize directional antennas to accom- modate stations in selected markets at shorter spacing, Jones plan had pro- posed such controls through limitation of antenna heights and power. Sixth Re- port was adopted by 6-1 vote. PCP pay-off • CBS radio authorities are looking on 1960 as happy new year already. After reporting network's Pro- gram Consolidation Plan got it into black in fourth quarter of 1959, less than year after PCP started, they now say they have $2 million net business (after commissions and discounts) al- ready on books for 1960, most of it new. Pepsi-Cola, Bristol-Myers and Tetley tea are among advertisers signed to substantial new contracts, it's under- stood, while Whitehall Pharmacal and Glenbrook Labs Div. of Sterling Drug have expanded or renewed. In addition, another affiliate which defected during early controversy over PCP — WSUB Cedar City, Utah — has returned to net- work lineup along with WKNE Keene, N.H., which returned recently. Wider than broadcasting • Federal Trade Commission lawyers are study- ing intensively Attorney General Rog- ers' report on deceptive broadcasting (story page 46). FTC review of those sections dealing with FTC and broad- casting may be made public soon. One attitude may be assumed: Where Jus- tice Dept. recommended FTC investi- gate broadcasting advertising, you can be sure trade agency officials feel in- vestigation should be of all advertising media. Pile of trouble • Shape of things to come may be foreseen even sooner than completion of current FCC in- quiry on subject of programming and FCC's power in that area. This is at bottom of tug of war within FCC on what to do with over 4,000 replies from stations to payola question. Some senti- ment, strongly held by several commis- sioners, is to make each reply part of license file and thus subject for con- sideration when station's license comes up for renewal. Kicker here is that if reply is not considered adequate this may reflect adversely on licensee at renewal time. Published every Monday, 53rd issue (Yearbook Number) published in September by Broadcasting Publications Inc., 1735 DeSales St., N. W., Washington 6, D. C. Second-class postage paid at Washington, D. C. WJBK-TV call Katz DETROIT CHANNEL 2 a STORER station National Sales Offices: 625 Madison Ave., N.Y. 22 • 230 N. Michigan Ave., Chicago 1 6 BROADCASTING, January 11, 1960 WEEK IN BRIEF It's time to stand up and be counted • To listen to criticisms of advertising and the mass media today, it would seem that the trade associations have been asleep at the switch of self-regulation. This just isn't true. Donald J. Wilkins, Washington vice president of Ad- vertising Federation of America, contends. He cites the more than a half-century of constructive work by AFA and others. But, in this week's Monday Memo, he that all must stand up and be counted — either in or out of the ' The alternative, he says, is strict government regulation. Page 24. Mr. Wilkins warns "fold.' Nothing but evil • American Guild of Composers & Authors and Ameri- can Federation of Musicians witnesses throw the book at broadcasters for purported pollution of the public through ownership of music pub- lishing and phonograph record facilities described as responsible for the popularity of tunes. Page 29. A conflict in views • Witnesses at renewed FCC hearings differ sharply on an advertiser's rights to exert controls over the program he sponsors. No, says playwright; yes, maintains ANA. Page 36. Broadcasters stunned by Rogers report • Shocked at Justice Dept.'s approach to basics of broadcasting, industry keeps thoughts to itself. Report underlines FCC authority over programming. Page 46. ANA wants some answers • Special Feb. 2 meeting called with invita- tions extended to leading government, media and agency spokesmen. Purpose: to find out where advertising stands in the current storm. Page 62. Real huff or just puff? • TvB mounts major attack on magazines. Says for want of a better share of national advertising they're chasing after tv's scalp or putting up smokescreen claims. Page 66. ASCAP-radio deal final • Judge signs order approving new station music license terms expected to give radio a $750,000 to $800,000 annual reduction in payments. Page 70. AFTRA-SAG didoes • A study commissioned by the two unions con- cludes a consolidation is feasible and desirable, but new AFTRA tactic presages another jurisdictional fracas between the labor organizations. Page 75. Regionals push for NARBA ratification • Washington meeting of new group, Regional Broadcasters, called by Meredith Broadcasting's Payson Hall, kicks off emergency push for Senate ratification of the 1950 North American Regional Broadcasting Agreement and 1957 Mexican-U.S. pact. Further delay is tantamount to rejection, group contends. Page 80. DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 62 BUSINESS BRIEFLY 68 CHANGING HANDS 86 CLOSED CIRCUIT 5 COLORCASTING 72 DATEBOOK 14 EDITORIAL PAGE 112 EQUIPMENT & ENGINEERING 88 FANFARE 96 FATES & FORTUNES 90 FOR THE RECORD 97 GOVERNMENT 76 LEAD STORY 29 THE MEDIA 80 MONDAY MEMO 24 OPEN MIKE 20 OUR RESPECTS Ill PROGRAMMING 70 WEEK'S HEADLINERS 10 EFFECTIVE COVERAGE! WILX-TV Channel 1© Completely Covers Michigan's Rich GOLDEN TRIANGLE with a City Grade Signal! JACKSON WILX-TV Serves and Sells Michigan's No. 1 Market- outside Detroit SOME PRIME TIME STILL AVAILABLE contact VENARD, RINT0UL & McCONNELL, INC. WILX-TV Channel 1© Associated with WILS — Lansing WPON — Pontiac BROADCASTING, January 11, 1960 7 KCMO has the "knows" for news The Tall Tower at Broadcasting House CBS Radio and TV There's this about news: you have to get it in before you get it out. KCMO is long on what it takes for both. Getting it in: KCMO's staff of ten- career journalists has the "knows" of experience. KCMO cruiser units give on-the-spot coverage of local and near- by events. "Operation Skywatch" re- ports from our aircraft on happenings below. News in the making around the world comes in through A. P., Photo- fax, and CBS Newsreel. Getting it out: from Broadcasting House and the tall, tall tower, KCMO- TV blankets Mid-America. KCMO- Radio keeps a four-state area up to the minute on doings everywhere. Among the top news awards we have won: National Association of Radio News Directors' Distinguished Achievement Award; the Sigma Delta Chi Award; Medill School of Journalism Award — plus the award of a loyal following that makes a great audience for the advertiser. KCMO • Television • Radio / Kansas City, Mo. Represented nationally by Katz Agency Meredith stations are affiliated with BETTER HOMES AND GARDENS and SUCCESSFUL FARMING magazines. E. K. Hartenbower, Vice President and General Manager R. W. Evans, Station Manager — Radio Sid Tremble, Station Manager — TV AT DEADLINE LATE NEWSBREAKS ON THIS PAGE AND NEXT • DETAILED COVERAGE OF THE WEEK BEGINS ON PAGE 29 FCC hears radio-tv public service record Four broadcasting station executives relied heavily on media's, record in pub- lic service programming in telling FCC Friday (Jan. 8) that radio and tv have overall good record. At same time, they agreed in testimony before Commis- sion's continuing media study that there are many broadcasting ills which need to be corrected and which industry it- self can best eliminate sans government regulation. Tom Chauncey, president of KOOL- AM-TV Phoenix and KOLD-AM-TV Tucson, conceded that overall tv pro- gramming needs to be improved but said overall product has been good when total amount of hours broadcast daily is considered. (Resume of Mr. Chauncey's prepared testimony and that of other Friday witnesses appears on page 43.) Programming concept for entire day should be directed toward mass audi- ence, he said, but added each segment of day should not necessarily attempt to reach this goal. As member of CBS-TV Affiliates Board, Mr. Chauncey said net- work works closely with stations in at- tempts to better end product. Arizonian said he thought station personnel who have accepted payola are guilty of "bribery" and that they should be prosecuted. Also needing punishment, he said, are guilty parties in tv quiz scandal because they "cheated and deceived" public. He said, however, that industry can do own policing much better than it could be accomplished through federal regulation and that FCC now has all power needed. Mr. Chauncey, who is president of Arizona Broadcasters Assn., was told by Comr. Robert E. Lee he was awaiting first such witness so he publicly could praise state associations for help they have rendered in civil defense and Conelrad. Public Service Policy • Next witness, Cecil Woodland, general manager of WEJL Scranton, Pa., also is president of that state's broadcasters' association. Mr. Woodland said public service is so important that WEJL not only makes time available to various groups but also provides them with programming as- sistance and best time possible. "We strongly disagree with those who claim that public service broadcasting inevita- bly loses the audience for the station," he said. He suggested Commission consider 'Play of the week' Washington Post and Westing- house Broadcasting Co. have made joint offer to NTA Chair- man Ely Landau to carry WNTA- TV New York's Play of the Week on their stations. WBC President Don McGannon, negotiating for two companies, wrote letter to Mr. Landau expressing interest in obtaining show, asking for contract assurances and price. Deal is still in air. Offer is strong- est of many Mr. Landau has received from major markets concerning show. Critic acclaimed but still sponsor-poor, series fea- tures top show business stars (Helen Hayes, Judith Anderson, etc.) in low-budget productions of Broadway shows. Mr. Landau won't yet commit station to con- tinuing series beyond Jan. 31. Washington Post stations are WTOP - TV Washington and WJXT (TV) Jacksonville. West- inghouse stations are WBZ-TV Boston, KYW - TV Cleveland, KPIX (TV) San Francisco. KDKA-TV Pittsburgh and WJZ- TV Baltimore. program of "announcer registration so that flagrant misconduct of any air personality would result in formal com- plaints being filed. . . ." All sincere broadcasters, he felt, would like more specific guidance from FCC with respect to programming and recommended agency restate its programming policies. Marianne B. Campbell, general man- ager of WJEH Gallipolis, Ohio, gave comprehensive summary of how her sta- tion serves public. She said efforts are more than justified when listeners gave every assistance possible to help station return to air after it was destroyed by fire in August 1957. She said WJEH pays for large ma- jority of records it plays on air and very carefully screens any broadcast which is sent to station unsolicited. Air personalities select own records to be played, she stated, because manage- ment wants to give them responsibility in operation. Miss Campbell denied that any preference is given to Broadcast Music Inc. songs over those licensed by American Society of Composers, Au- thors & Publishers, charge leveled by another witness previous day (see page 29). Past Record • Howard B. Hayes, vice president and general manager of WPIK Alexandria, Va., and WOKO Albany, N.Y., told Commission it should rely heavily upon station's ful- fillment of public service responsibili- ties in renewing license. He said WPIK and WOKO determine needs of public through participation of key personnel in civic activities, inquiries that come to station, local officials and advertisers. Mr. Hayes was critical of advertisers" reliance on ratings in selection of sta- tions for their messages. He charged ratings perform "tremendous disserv- ice" to public because station must have top ratings to secure revenue, which deprives listeners and viewers of balanced program structure. Hearing continues today (Monday), tomorrow and Friday (Jan. 15) of this week in Rm. 7134 at FCC. Scheduled to testify today are Peoples Broadcast- ing Corp; Stanley Adams, president of ASCAP; Theodore Jones, president of Good Music Broadcasters; George V. Smith, international president of Na- tional Assn. of Broadcast Employes & Technicians, and Donald Conaway, executive secretary of American Fed- eration of Tv & Radio Artists. Tues- day's witnesses will include William L. Putnam, Springfield Tv Broadcasting Corp. (group owner); Storer Broadcast- ing Co. (group owner), and Frank Kelley, Fund for the Republic. Celler bill would limit news media holdings New foray by House Antitrust Sub- committee into radio and tv broadcast- ing appeared assured with statement by Chairman Emanuel Celler (D-N.Y.) being released today (Monday) that he is introducing bill to amend Clayton Antitrust Act to prohibit common ownership of "substantial portion" of radio or tv stations and news publica- tions "in any section of the country." Kenneth Harkness, co-counsel of House unit, said hearing probably will begin in March or April, since sub- committee will be tied up with other antitrust matters until then. But he said preliminary investigations by staffers to determine extent of joint radio-tv and newspaper or magazine ownership will begin much earlier. Rep. Celler, in announcing he would BROADCASTING, January 11, 1960 9 AT DEADLINE CONTINUED . . introduce bill last month, said at that time it would be referred to House Commerce Committee as amendment to Communications Act (Broadcast- ing, Dec. 14, 1959), but since bill as finally drafted would amend Clayton Act, Mr. Harkins feels it will go to Rep. Celler's own antitrust group. Rejoins RCA- NBC Adm. Lewis L. Strauss, former chair- man of Atomic Energy Commission, named to boards of RCA and NBC, it was announced by RCA Board Chair- man David Sarnoff Friday (Jan. 8) following board meetings. This makes second tour of duty on two directorial boards for Adm. Strauss, who was member for six months in 1953, leaving to return to AEC as its head. He suc- ceeds Edward F. McGrady who retired from RCA-NBC boards. Last round NBC-TV notified Gillette Co. Friday (Jan. 8) that it would drop Friday- night fights when Gillette contract ex- pires next June. Network told sponsor, which has held program since early days of tv, that questionable practices in fight game led to decision and that some affiliates had said they would no longer clear. WEEK'S HEADLINERS Mr. Rogers Lawrence H. Rogers II, president of WSAZ-AM-TV Huntington and WKAZ- AM-FM Charleston, both West Virginia, appointed vp in charge of operations of Taft Broadcasting Co., effective March 1. Taft Broadcasting Co. operates WKRC- AM-FM-TV Cincinnati and WTVN-AM- FM-TV Columbus, both Ohio, WBRC- AM-FM-TV Birmingham, Ala., WBIR- AM-FM-TV Knoxville, Tenn., and WKYT (TV) Lexington, Ky. Hulbert Taft Jr., TBC president, said that Mr. Rogers will be in supervisory charge of all Taft stations, assuming some of duties of three top executives. Mr. Rogers, who was responsible for building and managing West Virginia's first tv station, is founder and former chair- man of board of Television Bureau of Advertising, for- merly member and vice chairman of NBC Television Affili- ates Board and member of board of directors of Assn. of Maximum Service Telecasters. Lester Bernstein, who earlier this month assumed position as director of corporate affairs at NBC (Week's Headliners. Dec. 28, 1959), elected to newly created post of vp, cor- porate affairs, it was announced Friday (Jan. 8) by NBC Board Chairman Robert W. Sarnoff. Alfred R. Beckman, vp in charge of television station re- lations of ABC, moves from New York to Washington, D.C., with appointment as vice president in charge of ABC office in capital, post vacant since retirement of Robert Hinckley nearly year ago. Edgar G. Shelton Jr., assistant to presi- dent for national affairs in Washington, elected vp. Robert L. Coe, regional manager in ABC-TV station relations de- partment, takes over as director of stations relations for television network. Joseph J. Jacobs, assistant to president for legal and broadcasting division affairs at ABC, N.Y., named assistant general counsel for network. Mr. Beckman, Mr. Beckman Mr. Shelton Mr. Coe Mr. Jacobs elected vp in 1957, has been with ABC since 1943 in vari- ous station relations posts. Mr. Shelton prior to joining ABC in 1957 was director of U.S. National Security Training Commission. Robert Coe was director of station relations of DuMont Television Network before joining ABC-TV in 1955. He also had been assistant to general manager of KSD-TV St. Louis and later vp and general manager of WPLX (TV) New York. Richard C. Arbuckle, vp and midwest- ern sales manager of Robert E. Eastman Co., Chicago, appointed executive vp. Mr. Arbuckle. with Eastman organization since its establishment in June 1958, has held present post since last March. He formerly jlwKtj^W was central division manager. NBC Spot Jtafeg Sales and general sales manager of WERE w . ' Cleveland. George Dubinetz, sales staffer Mr. Arbuckle • > ^v- ffi in Eastman's Chicago office, named vp. Mr. Dubinetz, also with company since its inception, for- merly was account executive with NBC Spot Sales. His earlier background includes sales experience with Buick Div. of General Motors. Mort Bassett, vp and New York office manager, resigns and gives up his minority stock ownership as result of "amicable differences over policy." Mr. Bassett, who owned WROD Daytona Beach, Fla. before joining Eastman in Dec. 1958, and formerly with John Blair & Co., Morse International and NBC in broadcasting career span- ning 23 years, said he intends to remain in broadcasting but has not completed plans. Joseph P. Cuff and James H. Fuller, both with Eastman's New York sales staff, named eastern sales manager and director of creative sales, respec- tively. W. Thomas Dawson, director of sales promotion and research, CBS Television Spot Sales, named vp in charge of adver- tising and promotion, CBS Radio, succeed- ing Louis Dorfsman, who joined CBS-TV as creative director for sales promotion and advertising (At Deadline, Jan. 4). Mr. Dawson in 1949 was program direc- tor KGBC Galveston, Tex., then moved to Los Angeles in 1952 where he success- ively served with KTTV (TV), American Research Bureau and KHJ-TV. He joined CBS late in 1954 as sales promo- tion manager, WBBM-TV Chicago, and in 1957 moved to Spot Sales as director and to research in July 1959. Mr. Dawson 10 mmiiimm FOR OTHER NEWS OF PEOPLE SEE FATES & FORTUNES BROADCASTING, January II, 1960 Take that famous dessert. It proved that even today's most successful product can't rest on yesterday's ideas. C. The man who made it owned the market. His share was practically all the share there was. He con- tinued to build the market with new flavors, new packages and new promotions. He had practically everybody eating his dessert. You'd think he had gone to the limit of sales. C But, now he's got people spooning it on cereal ... as well as sprinkling it on toast . . . And using it with ice cream to make sundaes. C Tomorrow, who knows what? People will use a fine old brand in brand new ways when somebody gives 'em the idea . . .People buy ideas! Young & Rudicam, advertising New York • Chicago • Detroit • San Francisco • Los Angeles • Hollywood • Montreal • Toronto • London • Mexico City • Frankfurt • San Juan • Caracas • Geneva BROADCASTING, January 11, 1960 Jl WHITE ON WHITE T OPERATED BY THE WASHINGTON POST BROADCAST DIVISION WTOP-TV, Channel 9, Washington, B.C. WJXT, Channel 4, Jacksonville, Florida WTOP Radio Washington, D.C. WTOP-TV WASHINGTON, D. C. FIRST RATINGS! "mijiji X XX Hi T7I^*\TTT*> J? vJ U XV JUST MEN" TOPS ACROSS U.S.A.! LOS ANGELES 15.3 ARB/ Nov. 1959 7- station market 25.5 MIAMI Pulse/ Oct 1959 4 -station market 19.3 BOSTON 17.4 ARB/ Oct. 1959 3 -station market ARB I Oct 1959 3 -station market INDEPENDENT TELEVISION CORPORATION 488 MADISON AVE. • N.Y. 22 * PL 5-2I00 A CALENDAR OF MEETINGS AND EVENTS IN BROADCASTING AND RELATED FIELDS (* Indicates first or revised listing) JANUARY 1960 Jan. 10-14 — National Retail Merchants Assn., 49th annual convention, Hotel Statler-Hilton, New York. Sales promotion division board of directors meet there on 13th. Jan. 11 — Comments due in FCC rulemaking to authorize vhf translators with a maximum power of 1 w. Jan. 11 — Chicago Broadcast Adv. Club regular monthly luncheon, Sheraton Towers. Main speaker: Sol Taishoff, editor-publisher, BROADCASTING. Thomas Wright, vp at Leo Burnett Co., presides as BAC president. *Jan. 12 — Radio & Television Executives Society timebuying-selling seminar. H. P. Lasker, vice president in charge of sales, Crosley Broadcasting Corp., and William E. (Pete) Matthews, vice pres- ident-director, media relations-planning, Young & Rubicam, view "'How Many Commercials Make Too Many?" Hotel Shelbourne, New York, noon-2 p.m. Jan. 13 — Canadian Board of Broadcast Governors opens public hearings for second tv license in Winnipeg. *Jan. 14 — Radio & Television Executives Society "newsmaker" luncheon recognizing FCC at which Chairman John C. Doerfer will deliver address. Grand ballroom, Hotel Roosevelt, New York, 12:30 p.m. Jan. 16-17 — Eighth annual Retail Adv. Confer- ence, Palmer House, Chicago. Among key speakers: Robert M. Cox, president of WMCK McKeesport, Pa., and Cox's Dept. Store; Frances Corey, vp of Grey Adv. for west coast operations, and Josephine Brooker, advertising manager of Buttrey's Dept. Store, Great Falls, Mont., and specialist in radio promotion. Presentation of outstanding retail pro- motion awards, discussions, workshops and recep- tion comprise remaining agenda. Jan. 18 — Canadian Board of Broadcast Governors ooens public hearings for second tv license In Vancouver. Jan. 19 — Los Angeles, Hollywood and Los An- geles Women's Ad Clubs joint luncheon meeting, Hotel Statler, with Richard Ryan, general man- ager, KLOK San Jose, Calif, (president, Advertis- ing Assn. of the West), as major speaker in an AAW program. Felix Adams, vp, Radio Recorders (Hollywood Ad Club president), will be chairman. Jan. 19 — Radio & Television Executives Society timebuying-selling seminar. Carl Lindemann Jr., vice president in charge of daytime programs, NBC-TV, and Frank Minehan, vice president-direc- tor of media-chairman of plans board. SSC&B, discuss "What's The Difference In Daytime Audi- ences?" Hotel Lexington, New York, noon-2 p.m. Jan. 19-21 — National Religious Broadcasters 17th annual convention, Mayflower Hotel, Washington. *Jan. 21 — Ninth annual Sylvania awards, Hotel Plaza, N.Y. *Jan. 21 — Radio & Television Executives Society production workshop with NBC on color tv. Zieg- field Theatre, 54th St. and Sixth Ave., New York. Box lunch at noon, demonstration at 12:45 p.m. Jan. 22-24 — Advertising Assn. of West midwinter conference, Lafayette Hotel, Long Beach, Calif. *Jan. 23 — Connecticut UPI Brodcasters Assn. winter meeting at 63rd Artillery Group Headquar- ters (NIKE Command Post), New Britain, Conn. Host: Col. Vester M. Shultz. Jan. 25 — Retrial of former FCC Comr. Richard A. Mack and friend, Thurman A. Whiteside, on charges they conspired to throw grant of Miami ch. 10 to National Airlines. U. S. District Court, Washington. Jan. 25 — Hollywood Ad Club luncheon, Holly- wood Roosevelt Hotel. Speaker: Kevin Sweeney, president, Radio Advertising Bureau. Jan. 25 — NAB will testify at FCC's programming hearing in Washington. Jan. 25-29 — National Sales Executives-Inter- national St. Louis Field Sales Management Insti- tute, The Chase-Park Plaza Hotel there. Jan. 26 — Radio & Television Executives Society timebuying-selling seminar. Performers Bob El- liott and Ray Goulding quip on the question of whether audiences are "Out-Sophisticating" the sponsors. Hotel Lexington, New York, noon-2 p.m. Jan. 26 — Academy of Television Arts & Sciences forum on international television, Beverly Hilton Hotel, Beverly Hills, Calif. Jan. 26-28 — Georgia Radio & Tv Institute, Athens. Co-sponsors: Georgia Assn. of Broadcasters, U. of Georgia's Henry W. Grady School of Journalism. Speaker: Sig Mickelson, CBS News president. Jan. 27 — Advertising Research Workshop, Assn. of National Advertisers, Hotel Sheraton-East, New York. "Jan. 27 — Radio & Television Executives Society round table luncheon. Topic: the tv specialists at the corporate level. Speakers to be announced. Hotel Roosevelt, New York, 12:30 p.m. *Jan. 28-29— Western Canada Television Sales Managers, sales clinic at Calgary, Alta., with speakers from Canadian advertisers, agencies and tv stations on the program. Among speakers will be Bob Watson and Herb Stewart of CHCT-TV Calgary, and Blair Nelson, CFQC-TV Saskatoon, Sask. Jan. 28-30 — South Carolina Broadcasters Assn. annual convention, Hotel Greenville, Greenville. Ken Beachboard of WFBC-TV there will be in charge of the tv sessions. Jan. 29— Adcraft Club of Detroit, Statler Hotel. Speaker: Robert Hurleigh, president, MBS. Jan. 30 — Oklahoma Broadcasters Assn. annual meet, Hotel Tulsa, Tulsa. FCC Comr. Robert E. Lee and Balaban stations' John Box slated to speak. *Jan. 31-Feb. 5 — American Institute of Electrical Engineers winter general meeting. Special fea- ture: symposium on international communications, Feb. 3. Hotel Statler-Hilton, New York. FEBRUARY Feb. 2 — Radio & Television Executives Society timebuying-selling seminar. T. Rodney Shearer, vice president, A. C. Nielsen Co., and James W. Seiler, director-president of American Research Bureau, square off on ratings. Hotel Lexington, New York, noon-2 p.m. *Feb. 3 — Institute of Radio Engineers Pacific Group, winter convention on military electronics. Main speaker: J.R. Pierce of Bell Telephone Labs on Satellite Systems for Commercial Communica- tions. Ambassador Hotel, Los Angeles. Feb. 4 — Minnesota AP Broadcasters Assn., annual meeting, Minneapolis. Feb. 5 — Advertising Federation of America mid- winter conference, Statler-Hilton Hotel, Washing- ton. Feb. 5-13 — U. of Minnesota School of Jour- nalism's 13th radio-tv short news course at the university, Minneapolis. Feb. 6 — Art Directors Club of Los Angeles. Pre- sentation of awards for best advertising and ed- itorial art of 1959 at Statler Hotel there. Prize- winners and other outstanding entries will be dis- played for following month at California Museum of Science & Industry. Feb. 7-9 — Advertising Federation of America First 14 BROADCASTING, January 11, 1960 IN INLAND CALIFORNIA (and western Nevada R/5BOIO KBEE MODESTO NOW CBS Here's news about a development that gives added strength to KBEE, the McClatchy Bee- line radio station in Modesto. KBEE is now a CBS affiliate. This means that the variety and style of CBS radio shows, including the renowned CBS news facilities, will be added to the diversified and successful McClatchy programs. This will pro- vide a balanced format that will attract an even wider circle of list- eners. Make sure they hear your story. SACRAMENTO. CALIFORNIA PAUL H. RAYMER CO., NATIONAL REPRESENTATIVE BROADCASTING, January II, 1960 15 ■A / in DETROIT you know where you're going with WJBK radio Sell 'em coming and going • Dominate Detroit, the "market on wheels" • Cap- ture the home audience, too • Go BIG on the "Station on the Go" • Go Sat- uration on special low cost multi-spot plan • Call KATZ for details WJBK- Radio is DETROIT. STORER station \ District conference, Statler- Hilton Hotel, Boston. Feb. 8 — Academy of Television Arts & Sciences at New York, forum on tv for children and teen- agers, CBS Studio 52. Feb. 8 — Minneapolis Sales Executive Club, Hotel Normandy. Speaker: Robert Hurleigh, president, MBS. Feb. 9 — Radio & Television Executives Society timebuying-selling seminar. Ray L. Stone, asso- ciate media director, Maxon Inc., and Robert A. Wulfhorst, associate media director, Dancer-Fitz- gerald-Sample, discuss the "Station Image Factor In Timebuying." Hotel Lexington, New York, noon- 2 p.m. *Feb. 10-12—1960 International Solid-State Circuits Conference, sponsored by American In- stitute of Electrical Engineers, Institute of Radio Engineers and U. of Pennsylvania, Philadelphia, at the university. Feb. 11 — Houston Advertising Club forum, Sham- rock-Hilton, Houston, Tex. Speakers: Donald S. Frost, senior vice president, Bristol-Myers, and board chairman of Assn. of National Advertisers; Arno H. Johnson, vice president-senior economist, J. Walter Thompson, and board chairman of Ad- vertising Research Foundation; James S. Fish, vice president-advertising director, General Mills, and board chairman of Advertising Federation of America; Sylvester (Pat) Weaver, board chair- man, McCann-Erickson Corp. (International). C. James Proud, president, AFA, will speak at noon luncheon. Feb. 11-12 — British Columbia Assn. of Broad- casters annual meeting. Hotel Vancouver, Van- couver, B.C. Feb. 13 — Western States Advertising Agency Assn. annual dinner dance at Ambassador Hotel, Los Angeles. Award will be presented to "Adver- tising Citizen of 1959." *Feb. 13 — Institute of Radio Engineers, Wash- ington section, annual banquet. Hotel Statler-Hil- ton, Washington, D.C. Feb. 14-20 — Advertising Federation of America's National Advertising Week (co-sponsored by Ad- vertising Assn. of the West). Feb. 15-19 — National Sales Executives-Interna- tional Cleveland Field Sales Management Institute, Sheraton-Cleveland Hotel. Feb. 16 — Radio & Television Executives Society timebuying-selling seminar. Jack Wrather, board chairman, Independent Television Corp., discusses commercial tv in Britain. Hotel Lexington, New York, noon-2 p.m. Feb. 17 — Hollywood Ad Club second annual Broadcast Advertising Clinic, all-day session at Hollywood Roosevelt Hotel. Producers' awards for best tv and radio commercials produced in South- ern California during 1958 will be presented at luncheon. Phil Seitz of "Advertising Age" and Bill Merritt of BROADCASTING are again chair- men of the awards committee. Marv Salzman rf MAC is clinic chairman. Feb. 17 — Assn. of National Advertisers, co-op advertising workshop, Hotel Sheraton-East, New York. Feb. 18-23 — American Bar Assn. midwinter meet- ing, Edgewater Beach Hotel, Chicago. ABA board of governors and groups, along with National Con- ference of Bar Presidents and Fellows of the American Bar Foundation, meet in advance of House of Delegates sessions Feb. 22-23. Progress report on study work with media representatives on controversial Canon 35 (radio-tv access to courtroom proceedings) expected to be filed. Feb. 19 — Sales Executives Assn. and Advertising Club of St. Louis, combined meeting, Statler Hil- ton Hotel. Speaker: Robert Hurleigh, president, MBS. Feb. 19-22 — National Sales Executives-Interna- tional mid-winter board of directors meet, Robert Meyer Hotel, Jacksonville, Fla. Feb. 21-22 — Virginia AP Broadcsters — Wash- ington & Lee U.'s radio newsmen's seminar. *Feb. 22-24 — International Advertising Assn., first Latin American convention, Caracas, Venez- uela. Feb. 23 — Radio & Television Executives Society timebuying-selling seminar. Tv personality Dick Clark speaks on the teen-age market. Hotel Lex- ington, New York, noon-2 p.m. 16 (DATEBOOK) BROADCASTING, January 11, 1960 top acceptance Bfr efsel- ;::••■) more listeners than all other stations combined Right at your fingertips... top acceptance with WCCO Radio delivering more listeners than all other Minneapolis-St. Paul stations combined! Top coverage with 1,022,610 radio families in 114 basic area counties at lowest cost per thousand . . . less than half the average of all other Twin Cities stations. The right buy right now . . . right at your fingertips. lOWeSt COSt per thousand WCCO SF8! JP^l \CJ) ft Minneapolis • St. Paul The Northwest's Only 50,000 Watt 1-A Clear Channel Station. Represented by CBS Radio Spot Sales Source: Nielsen Station Index, January-August, 1959 — Station Total, 6" AM-Midnight, 7 day week. nlv with RCA can you get the Why you get the best when you "TAPE IT RCAM TANDING RC 1. Centralized control panel including metering of audio, video, control track and master erase heads 2. Better than 36 db video signal-to-noise at wide band- width video 3. Quadrature delay lines, record and playback 4. Built-in picture monitor and oscilloscope with push-button selection of signals 5. Continuously variable winding speed 6. Foot-switch on reel brakes for easy tape threading 7. Air lubricated tape guides Don't settle for less than the best. See your RCA Representative, or write to RCA, Dept. YE -22, Building 15-1, Camden, N. J. In Canada: RCA VICTOR Company Limited, Montreal. TmkW ® Electronic Quadrature Best Picture in Seconds ! -PLAY ANY TAPES AS THOUGH MADE ON AN ADVANCED RCA TV TAPE RECORDER! Electronic quadrature adjustment, as offered by the RCA TV Tape Recorder, assures the best picture alignment in seconds, even in playing back tapes made on recorders without the ad- vantages of RCA precision circuitry. Two sets of four precisely adjusted electrical delay lines are provided, one set of which is used during the record operation, the other during playback. Once set, the record delay lines need not be changed until a new headwheel panel is installed in the machine. The playback delay lines may be used at any time a tape exhibits quadrature errors in playback. The appropriate tap switches are adjusted until horizontal displacement is corrected. All correc- tion is accomplished quickly, during operation of the machine. And adjustment for record error can be made within a very few seconds after playback starts. A tape recording can be made on an RCA machine with much more accuracy than with a machine that is adjusted mechanically. That's why we say, "For the picture of pictures, tape it RCA and play it back on an RCA TV Tape Recorder." Space-saving rack mounted design Four channel video equalizer FM deviation meter Coarse and fine adjustment of control track phase with full 4-track range Simultaneous playback of program audio and control track during record Playback tape speed control for synchronization of two or more machines Tape footage indicator 15. Complete cue channel facilities 16. Calibrated control for measuring remaining video head life 17. Automatic control of shoe positioning for protection against skewing in pictures 18. Balanced shoe adjustment Tor protection against scallops in picture 19. Provisions for accurate tape splicing 20. Master erase head 21. Precision reel hubs for long bearing life RADIO CORPORATION of AMERICA BROADCAST AND TELEVISION EQUIPMENT • CAMDEN, N. J. OPEN MIKE . . ■ .... ft fjl h « ?r-J:<# W 'i 111 1 1 llfj 1 ■ i i I I I Wr m mk wmca 570kc wmca 570kc wmca 570kc wmca 570 he. wmca 570kc wmca 570hc wmca 570hc wmca 570hc wmca 570hc wmca 570he wmca 570hc wmca 570hc first m on wg YOUR flS DIAL *W wmca THE VOICE OF NEW YORK Call us collect at MUrray Hill 8-1500 Or contact AM Radio Sales. Refund the fines? editor: Anent your "Legal minds in conflict" (Editorial, Dec. 28, 1959, page 74), would it now be proper for the Philadelphia stations to seek refund of the 1957 fines? — Sam Carey, Vice President-General Manager, WRVA-TV Richmond, Va. [The editorial noted that Attorney General Rogers now has ruled that broadcasters may agree among themselves upon "codes of good practice" as one means of controlling advertising excesses or improving program standards, without infringing the antitrust laws. In June 1957, nine Philadelphia radio stations had been fined $1,000 each and their local association fined S5,00O for Sherman Antitrust Act "violations." Their "crime" was in agreeing among themselves to abide by their published rates to discourage off- card dealings which resulted in degrading operations. — The Editors] 'Minds in conflict' editor: My best new year wish for Broadcasting, and for broadcasting is that there will be more of the kind of thinking and leadership reflected in vour "Minds in conflict" editorials Dec. 7, 14, 1959). . . . —Prof. Milo Ryan, U. of Washington, Seattle. editor: Could you send me a copy . . . — Allan F. Waters, Manager, CHUM Toronto, Canada. [Reprints containing both editorials are available, 10(! each.— The Editors] No 'management' music, please editor: Amen to Tom Eldridge's 'Music and management' letter in Open Mike, Dec. 28, 1959.— John Arthur, KOTE Fergus Falls, Minn. [Mr. Eldridge felt "tighter management control" of music picked for broadcast would result in dull programming. He said if the d.j. doesn't know his music without a chart, he shouldn't be doing a music show. — The Editors] Paying for records editor: The payola scandal is a farce when you examine the broadcasting in- dustry as a whole. We submit most radio stations are much like ours. We have payola all right — we are forced to pay for practically every "good" record we program. May we suggest the FCC and Congress might better spend their time investigating this angle? — James M. Watt, General Manager, KLGA Algona, Iowa. editor: Since record companies are no longer in a position to use payola to push new releases, they might consider sending free copies to small market sta- tions and reap the sales reward of the millions of buyers outside the big towns. — Joe Cronin, Program Director, WBIW Bedford, Ind. Bring back 'entertainment* editor: So now the broadcast industry promises the government to self-police itself. We say it is the only thing we can throw into the crumbling walls of our respects. I say it is not! I say: bring back en- tertainment, especially live entertain- ment. ... In my opinion, radio broadcast- ers desperately need a fresh new series of articles on how to entertain. — Rob- ert R. Leach, 4920 Gandy Blvd., Tampa, Fla. Negotiating contract editor: On page 66 of your Jan. 4 issue . . . the statement that I had resigned from WTOP Washington was incorrect. I have been, and am now in the process of negotiation. For your further in- formation, my contract is not with WTOP, but with CBS. — Mark Evans, Broadcast House, Washington. (The story was based on Mr. Evans' state- ment to our reporter: "It's common knowl- edge I'm leaving the station." He also read a statement he planned to broadcast giving his reasons for leaving. — The Editors.) Tv in Middle East editor: Television in the States may have its troubles, but out here it is on the upswing from the sandy banks of the Nile to the placid waters of the Persian Gulf. Every country is either planning or is in the process of making television a reality. This past summer, after leaving Tele- vision of Iraq in good shape and on a sound commercial basis, I have opened up a consultancy service for television in the Middle East for station organi- zation, programming and commercials. As you know, Baghdad, Tehran and Beirut are already on the air. Cairo will be on the air the middle of next sum- mer. The rest of the United Arab Re- public and many countries even down to Kuwait hope to be on by the end of 1960. — A. Vance Hallack, President, Hallack Tv, P.O. Box 4249, Beirut, Lebanon. Station cost breakdown editor: Please send reprint of May 14, 1956, story "Madison Ave. to Main St." on station cost breakdown. — John E. Spiegel, Holly Hill, Fla. [Reprints available, 5 BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcastinc • Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8-1022. Editor and Publisher Sol Taishoff Manacing Editor Edwin H. James Editorial Director (New York) Rufus Crater Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. Special Projects Editor. David Glickman Associate Editor Harold Hopkins Assistant Editor: Dawson Nail; Staff Writers: George Darlington, Malcolm Oet- tinger, Jim Thomas, Leo Janos, Sid Suss- man; Editorial Assistants: Bob Forbes, Rita Larue, Patricia Funk; Secretary to the Publisher: Gladys Hall. BUSINESS V.P. & General Manager Maury Long Assistant to the Publisher: Lawrence B. Taishoff Sales Manager: Winfield Levi (New York) Southern Sales Manager Ed Sellers Production Manager George L. Dant Traffic Manager Harry Stevens Classified Advertising Doris Kelly Advertising Assistants: Merilyn Bean, John Henner, Ada Michael. Comptroller Irving C. Miller Assistant Auditor Eunice Weston Secretary to Gen. Mgr Eleanor Schadi CIRCULATION & READER'S SERVICE Director of Publications John P. Cosgrove Subscription Manager. . Frank N. Gentile Circulation Assistants: Charles Browne, Gerry Cleary, David Cusick, Paul Hagen, Christine Harageones, Marilyn Peizer. BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Editorial Director Rufus Crater Bureau News Manager .... Donald V. West Associate Editor: David W. Berlyn N. Y. Features Editor: Rocco Famighetti Assistant Editor Jacqueline Eagle Staff Writers: Richard Erickson, Valli Farhi, Janet Lantz. Business Sales Manager Winfield R. Levi Sales Service Mgr. . Eleanor R. Manning Eastern Sales Manager. Kenneth Cowan Advertising Assistant. . . .Donna Trolinger Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. Midwest News Editor John Osbon Midwest Sales Mgr.: Warren W. Middleton Assistant Barbara Kolar Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor Bruce Robertson Western Sales Manager Bill Merritt Assistant Virginia Strieker Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. * Reg. U. S. Patent Office Copyright 1960 by Broadcasting Publications Inc. 26 BROADCASTING, January 11, 1960 Chief Engineer's Report on RCA-5762 All Seven RCA-5762's Still Balanced and Going Strong After 26,917 HOURS Chief Engineer E. Dennis White of KYTV in Springfield, Missouri, tells his experience with RCA-5762's: "We installed our new amplifiers in the Spring of 1955. The visual end has been operating 26,917 hours to date and still has all seven original RCA-5762's in place. These tubes have been operating continuously in the same sockets since the original installation. They are still almost perfectly balanced and drive easily." "Three of the original tubes are still operating in the aural amplifier. The other four were removed after 20,000 hours, and are being carried as spares." "Needless to say, the engineering department, as well as the business office, is very happy with this kind of money-saving tube life." Station KYTV's satisfying experience with RCA-5762 is, of course, exceptional. However, many television stations are discovering that, with proper care, this popular air-cooled triode shows remarkable endurance even beyond normal life expectancy. Your RCA Distributor of Broadcasting Tubes can handle your needs for the best in tubes. He's also ready to serve you with the best in tape . . . RCA Sound Tape. Call him for prompt service. RADIO CORPORATION OF AMERICA Electron Tube Division Harrison, N. J. ANOTHER WAY RCA SERVES THE BROADCASTING INDUSTRY THROUGH ELECTRONICS the prestige independent with network programming! AIR POWER SEA HUNT SAN FRANCISCO BEAT NAVY LOG SHOTGUN SLADE TRACKDOWN THIS MAN DAWSON THE CALIFORNIANS THE HONEYMOONERS MR. ADAMS AND EVE 26 MEN MEET McGRAW DEADLINE STATE TROOPER COLONEL FLACK SILENT SERVICE FLIGHT PANIC POLICEWOMAN DECOY IT'S A GREAT LIFE SPECIAL AGENT 7 YOU ARE THERE HIRAM HOLLIDAY New York audiences have learned to expect network quality entertainment every night on WPIX-11. Advertisers know that of all seven New York stations only wpix offers so many oppor- tunities to place minute commercials in prime evening time in such net- work quality programming. This "quality compatibility" obviously best complements and supports your commercial messages. It's one of many reasons why wpix carries more minute commercials from the top 25 national spot adver- tisers than any other New York TV station*. Where are your 60-second commercials tonight? D new york The only New York independent qualified and permitted to display the National Association of Broadcasters Seal of Good Practice ^Broadcast Advertiser Reports 28 BROADCASTING, January 11, 1960 BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO January 11, 1960 Vol. 58 No. 2 PENNSYLVANIA AVE. FIRING SQUAD Broadcasting hit from all sides in exciting Washington week Anti-broadcasting attacks exploded all over Washington last week. The onslaught came from all directions as regulatory, legislative and commercial groups and individuals damned broadcasters for alleged chicaneries and chided them for their failure to operate along preferred private patterns as well as in the public interest. Principally, here's what happened: Federal Trade Commission: • Filed payola complaints against more record companies, bringing total to 23, and then . . . • Lined up lists of stations and their employes for the FCC to review for possible violations of Communications Act provisions against concealed payments. • Announced broadcast monitoring would be intensified. Federal Communications Commission: • Heard music interests demand the death penalty for broadcasters who don't play special tunes in special ways. • Listened to conflicting demands that (1) program con- tent be designated off-limits for advertisers, and (2) that advertisers are entitled to a voice in the selection and pro- duction of programs they sponsor. • Waded through thousands of station reports on their payola activities, if any; studied Justice Dept. broadcast report. Capitol Hill: • Temporarily quiet on the payola front, but the word was out that House commerce subcommittee hearings are "pretty definite." Now a new attack on broadcast music The simmering music copyright battle has boiled over again. Mass execution of the 557 radio sta- tions owning stock in Broadcast Music Inc. was asked of the FCC Jan. 7 by American Guild of Authors & Com- posers— unless, of course, the stations get rid of their BMI stock. AGAC filed a "protest and applica- tion for general rule" to deny license renewals to these stations if they fail to give up "this conflict of interests." AGAC said it has no connection with ASCAP; BMI contended "nearly all AGAC members belong to ASCAP." The composer attack against broad- casting Jan. 7 took three forms. First, Burton Lane, AGAC president, de- scribed what he called flagrant abuses of public trust by broadcasters in testi- mony before the FCC's broadcast hear- ing in Washington (main story page 36). Next, AGAC unveiled an array of composer-theatre personalities at a news conference held at the Statler Hilton Hotel in Washington. The conference developed into a series of pot shots at broadcasting. Third, AGAC announced the filing of its FCC petition but refused to make copies available to newsmen. 'Violating' Trust • In all three cases the Guild took the position that broad- casters are violating a public trust if they own stock in music publishing firms and claimed networks should not own phonograph recording affiliates. The AGAC petition to FCC, accord- ing to Arthur Schwartz, ASCAP com- poser and AGAC member who presided at the news conference, named as de- fendants "Don Lee Broadcasting System, ,Corn Belt Broadcasting, Hazleton Broadcasting Co. (WAZL Hazleton, Pa., Victor C. Diehm station) and "et al." The "et al," Mr. Schwartz ex- plained, included the list of 557 sta- tions described as owning BMI stock. The petition was filed by AGAC, Jimmy McHugh and Ogden Nash through the law firm of Schuman & Stern. The guild, a new organization, is similar in membership to the predecessor Songwriters Protective Assn. Mr. Schwartz told the news confer- ence millions of hidden commercials are broadcast by stations when they play BMI-broadcaster-owned music. Replying to a query, he said he had no objection to network ownership of an interest in Broadway shows but objected to the way they gain recording rights to these shows for their own recording companies. Hit Rock 'n' Roll • At the conference for AGAC were actress Helen Hayes; Glamorous news conference • A free- wheeling attack on Broadcast Music Inc. was made at Washington's Statler Hilton Jan. 7 as a group of theatrical celebrities lent their prestige to a news conference held by the American Guild of Authors & Composers. Arthur Schwartz, of AGAC, presided at a ses- sion devoted to the thesis that broad- casters are foisting lewd and indecent music on American youth through their ownership of stock in BMI and their control of phonograph record compan- ies. Left to right: Mr. Schwartz; Otto Harbach, librettist ("Rose Marie," "Smoke Gets in Your Eyes," and others); Helen Hayes, world-famed act- ress who isn't a composer but appeared as a mother and indignant citizen; Howard Lindsay, actor who has col- laborated with composers, and Virgil Thomson, music critic, composer and conductor ("Four Saints in Three Acts," "The Seine at Night," and others). BROADCASTING, January 11, 1960 29 Otto Harbach, librettist-lyricist; Virgil Thompson, composer, conducter and music critic, and Howard Lindsay, dramatist, actor and producer. They read brief statements charging that broadcasters force rock 'n' roll music on the public while good music fails to get an adequate hearing. Mr. Lindsay voiced shock at payola, stating broadcasters corrupt the public by owning and subsidizing music pub- lishing and recording companies. Miss Hayes said a giant broadcasting sub- sidy gives the industry a purported 70- 80% control of all new hit songs. She contended broadcasters "should not be allowed to be song pluggers for music they control" and protested the "assault on the taste of our young." Mr. Thompson said symphonic com- posers who don't channel their work through BMI "are less published and recorded, consequently less broadcast, than those who do so." Mr. Harbach said the public was "very angry" when it found "the terrible songs they heard over the air were not really popular, but were rigged into false popularity." In his FCC testimony Mr. Lane said his purpose was to explain "the big payola — the conflict of interest in high places, the rigging on a grand scale by the networks and broadcasting licensees themselves." He referred to the $10 million yearly "slush fund" which the broadcasters have used to promote the music they control. He charged NBC, CBS and ABC "represent more than 50% of the nation's $400 million a year record industry." Exclusive Exploitation • The net- works advertise musical plays in which they have a financial interest, he charged, with "the big profit" coming from the exclusive right to make and sell the original cast album and from the power to exploit this record by net- work broadcasts. "The BMI operation is the story of the big payola," Mr. Lane told the FCC, charting the history of BMI and the popularity of its tunes. He read portions of an article in the Oct. 12, 1959 issue of Broadcasting listing results of a KING Seattle survey that found rock 'n' roll had dropped to fifth place in popularity. Mr. Lane's remedy for all these "abuses": "Divestiture of stock in BMI. No license should be renewed nor should any license be granted to any station which has an interest in BMI in the form of stock ownership or other- wise." Comr. Lee, scanning a list of AGAC members during Mr. Lane's appearance, observed that a number of the members own stations. He asked Mr. Lane if he thought AGAC members should be pro- hibited from ownership of stations. "That's a new thought," Mr. Lane said, 30 (SPECIAL REPORT: RADIO-TV UNDER FIRE) Lift their licenses • Burton Lane, presi- dent of American Guild of Authors & Composers, calls on FCC to deny re- newal to stations holding stock in Broad- cast Music Inc. adding, "If it resulted in a conflict of interest, yes." Chairman Doerfer observed, "You are suggesting something that looks very good to you . . . but just how far should the Commission go? Should it prohibit ownership by newspapers, authors, song publishers, performers and others?" BMI Statement • In a statement is- sued after Mr. Lane's testimony, BMI said the money it collects is distributed to independent writers and publishers and is no more "a slush fund" than the $20 million ASCAP collects and dis- tributes to its members. BMI said it "has no interest in the revenue derived from popular music, either from phonograph records, sheet music or otherwise" and has "no connection with payola." The Lane charges were "completely Jobs wanted • Herman D. Kenin, president of American Federation of Musicians, calls on FCC to force broad- casters to use live music. His alterna- tive— don't renew station licenses. disproved" in Senate Commerce Sub- committee hearings, BMI stated, and were described by Subcommittee Chair- man Sen. John O. Pastore (D-R.-I.) as "speculation." BMI contended the continuing AGAC attacks "are part of a campaign to restore monopoly in the field of performing rights to AGAC's own members." Another attack on broadcasting was delivered Jan. 7 by Herman D. Kenin, president of American Federation of Musicians. He found "a progressive diminution of live musical performan- ces everywhere" because of broadcast use of recorded music. "Canned foreign music" is used extensively with- out any identification, he charged, adding that old European sound tracks are broken down into bridges, cues, moods and emotions. Mr. Kenin said first returns from an AFM survey, covering 537 local radio stations (not including New York, Chicago or Los Angeles) show that 502 stations do not employ a single live musician. The 35 stations using musicians have less than 6% of their music programmed by them, he added. He declared broadcasters "are pro- gressively choking off American cul- ture." He joined Mr. Lane in advocat- ing use of the renewal weapon, saying, "You can, and should, state in clearest terms that you will not renew the li- cense of those broadcasters who violate their pledge to employ local, live talent." Finally, he urged FCC to guarantee "a reasonable portion of broadcast time for live musicians." FTC payola complaints en route to FCC Are broadcasters the target of a one- two punch? This question became a significant one last week when it became known that the Federal Trade Commission was preparing to submit to the FCC the names of disc jockeys — and the stations for which they worked — who have al- legedly accepted payola for playing rec- ords on the air. At the same time the FCC was bur- rowing its way out of one of the heavi- est paper mountains in its history — the responses of more than 5,000 broadcast stations to the FCC's inquiry regarding payola (see page 32). What happens when the FCC com- pares the identities of the disc jockeys with the responses of the stations to its questionnaire? The FTC has filed 23 complaints against record companies and distribu- tors since last month. More are on the way. In each instance, the trade agency has charged that the companies have paid under-the-counter money or con- BROADCASTING, January 11, 1960 PENETRATION which produced UNSOLICITED Mail from 190 Different Post Offices In One Month *WMAR-TV, CHANNEL 2, The Leading Station In Maryland According to NIELSEN, Oct.-Nov. '59, and ARB Nov. '59, Has Received Unsolicited Mail In the Month of Nov. '59/ from a Total of 190 Different Post Offices, In- cluding Maryland, Virginia, West Virginia, Pennsylvania, Delaware and New Jersey. C A list upon req vest.) BROADCASTING, January 11, 1960 31 Not guilty • That is what some 4,500 broadcast licensees told the FCC in answer to the agency's two- part query on payola. Beginning the huge task of checking the replies are Joe Kessler (standing) and Charles Duvall, attorneys in the Broadcast Bureau renewal branch. Of the 5,200 inquiries sent out, all but 700 stations replied, with 3,200 broadcasters an- swering both questions. Deadline for replying to the second question, deal- ing with steps taken to prevent payola in the future, was last Mon- day. Stations have until Feb. 5 to answer the FCC's first query — whether any payola has been ac- cepted since Nov. 1, 1958. Four staffers have been assigned full-time to peruse the replies and file them by states and call letters. A large portion of the replies are very similar in nature, including signed statements from employes that they have taken no payment for playing records in the past. sideration of value to the disc jockey to get him to play the company's records. This, it is charged, is an unfair trade practice. In each case, the name of the disc jockeys have been omitted. This information is being retained by FTC lawyers in the preparation of a hearing. As of the present time, one respondent, RCA, has signed a consent judgment; the others have not yet replied. 70 D.J.'s Involved • From reliable sources it is understood that almost 70 disc jockeys are involved in the FTC payola complaints. They are located in 36 cities covering 18 states. Where does the broadcast licensee come into this double whammy? Knowledgeable communications law- yers have spelled out three guidelines in answering this question: • First, the FCC as a matter of prac- tice, does not accept an FTC complaint as evidence of wrongdoing until a final determination is made in the case. Many times this takes the form of a court decision. The case of Carter's Little Liver Pills is in point. This took 16 years before it was finally decided by the U.S. Supreme Court. The FCC during this litigation did not act against stations carrying the advertising which con- tinued the use of the word "liver" in the brand name. Therefore, broadcasters need not sweat because one of their employes has been named as the recipient of 32 (SPECIAL REPORT: RADIO-TV UNDER FIRE) payola — until the case is finally decided. • Second, if money has been re- ceived for the mention of a product on the air, and this sponsorship has not been disclosed, this definitely is a violation of Sec. 317 of the Communi- cations Act. This requires that a licen- see must announce the sponsor and the fact that the program is paid for. The playing of a record under these circumstances definitely falls under this provision. In fact, there is some ques- tion whether receipt of free records may not also come under this section. This is predicated on the fact that the section implies that consideration which must be announced also includes pro- gram matter "furnished" as well as paid for. • Third, the historical principle maintained by the FCC is that the licensee is responsible for everything going out over the air from his station. If commercial bribery was being prac- ticed by an employe, this might be con- strued to mean that the licensee had abdicated his responsibility. This action has always been con- sidered a serious infraction by the FCC. The nettlesome vistas opened by the last two considerations have been the subject of much brainstorming by communications lawyers in the last few weeks. The more they have been dis- cussed, the more extensive have the possible violations expanded. FTC makes five more payola complaints The Federal Trade Commission last week filed its 25th payola complaint in the last 30 days — this time against five companies: one record manufacturer and four distributors. The FTC charged that the companies paid unidentified disc jockeys under- the-counter to play their records on the air thus building up the popularity of the records. Named in the latest complaint were: Jaime Record Co., Philadelphia rec- ord maker; Alpha Distributing Co., New York, and Chess Record Corp., Argo Record Corp. and Checker Rec- ord Corp., all Chicago distributors. The trade agency issued its first com- plaints last month against nine com- panies, including RCA Victor which signed a consent judgment in mid- December (Broadcasting, Dec. 15, 7, 1959). Replies from other respondents named in the first action are due this week. Two weeks ago complaints were issued against 1 1 more record companies (Broadcasting, Jan. 4). FCC payola replies: how lawyers advised By-and-large, Washington's commu- nications law firms gave their clients somewhat similar advice on the why's and how's of answering the FCC's ques- tions on ( 1 ) whether any payola in any form had been accepted in past 14 months, and (2) what steps the licensee has taken to prevent such occurences in the future. They differed somewhat, however, on the mechanics of replying. For instance, practically all the law- yers advised station owners to get state- ments in writing from employes as to whether they had accepted undisclosed payments — but there was disagreement as to whether such statements should be in affidavit form. Most told their clients it would be necessary to query individual program sources, some even including networks. But, said one of the larger firms, such outside investiga- tions are not needed to answer the Commission. Still another firm told its clients to stress their subscription to the NAB Code as an effective answer to the sec- ond question. He told owners to re-em- phasize their policy and stress overall programming practices. Spell out in detail actual internal controls taken, he advised. The propriety of accepting and play- ing free records was handled in several different ways. "We feel the industry is such that you just get these things and use them," said one lawyer. He told clients to be truthful on the subject BROADCASTING, January 11, 1960 Adventure shows, mysteries-you name the big ones, WSOC-TV carries them in Charlotte. By being able to pick the best of both NBC and ABC, WSOC-TV comes up with program strength unmatched anywhere in the Carolinas. It is changing the viewing habits of America's 25th largest television market-fast! Buy WSOC-TV now .. .one of the great area stations of the nation. WS&C-TV CHARLOTTE 9-NBC and ABC. Represented by H-R WSOC and WSOC-TV are associated with WSB and WSB-TV, Atlanta; WHIO and WHIO-TV, Dayton WITH THE Inter Mountain Network PRODUCT-MEDIA-AGENCY THE IDEAL COMBINATION • A Great Advertising Agency Ted Bates & Co., Inc. Buys A Great Advertising Medium (INTERMOUNTAIN NETWORK) To Sell a Great Product Colgate Dental Cream for Colgate-Palmolive Co. with FCC and left it up to individual stations whether the source of such "freebies" should be identified. Another told clients they must iden- tify the source if they accept a free rec- ord with the understanding that it will be used over the air. Such a claimer is not needed, however, if a record comes in without any contact with donor and then is played. A third opinion: It is doubtful wheth- er free records are considered a "valu- able consideration" and no announce- ment required with their use. This attorney said no license would be jeopardized by playing such music. A majority of the stations replying last week answered both Commission questions, although they have until Feb. 5 to answer the query on past payola. One of the largest of the firms said that all but two of its clients replied to both questions, answering the first one with a simple no payola accepted. This is not the proper action to take, said another lawyer. Stations should give detailed answers to this question, for which the additional time is needed, in case of kickbacks in the future, he maintained. He pointed out none of his clients answered both questions in the first filing. "Stations must convince the FCC that they took every step pos- sible to make an accurate and complete reply," he said. One "status quo" view was stated by an attorney who claimed others of his colleagues had the same conviction. "This thing is just a passing fancy, will soon blow over and business will be back to normal in a few months," he said. Queue at ComPer At least 30 stations have hired ComPer Consultants to help dis- cover any instances of acceptance of payola by employes in the past and to deter such activities in the future, ComPer President Frank McLaughlin confirmed last week. Mr. McLaughlin said that to date all his clients are members of multiple-owned groups and that, except for a few exceptions, "they are in trouble." He refused to identify the stations which have hired his firm. ComPer was formed in November 1959 to "of- fer long-range assistance to numer- ous licensees in maintaining sta- tions' freedom from payola and other distasteful practices" (Broadcasting, Nov. 30, 1959). Mr. McLaughlin is a former in- vestigator for the House Legisla- tive Oversight Subcommittee. Trusts his wife, too One station owner had a built- in answer to the FCC's query as to what steps he has taken to pre- vent future payola. He pointed out that his surveillance chore was simplified by the fact that he was president, general manager, sales manager, announcer, disc jockey, janitor, etc. In addition, his wife selects all records played on the station. Harris payola probe: it's almost certain It became virtually definite last week that the House Legislative Oversight Subcommittee plans to hold hearings on broadcast payola activities. Chair- man Oren Harris (D-Ark.) has in- troduced a resolution (H Res 410) asking more money for this fiscal year (to June 30). The subcommittee, apparently worried about money to carry on hear- ings, met Wednesday morning in a closed session to discuss its budget. The subcommittee was appropriated $200,000 last year, all of which has been spent. Rep. Harris requested that an addi- tional $275,000 to the $475,000 be ap- propriated in the first session of this. Congress for the Oversight group (which received $200,000), for the parent House Interstate & Foreign Commerce Committee ($125,000), of which Rep. Harris also is chairman, and for a special radio spectrum study ($150,000), which has not yet been inaugurated. The resolution submitted last week did not specify whether all the $275,000 would go to the Oversight group. Rep. Harris said subcommittee mem- bers confined their discussion to budget matters. He said the group set no date for its next meeting, at which it is to consider a staff interim report analyzing a long list of allegations on payola and other deceptive activities circulated to members last month in a memo from Chief Counsel Robert W. Lishman (Broadcasting, Dec. 21), plus legisla- tive recommendations based on tv quiz show hearings held last fall. Rep. Harris has refused to indicate up to now whether payola hearings definitely will be held, but Rep. Peter F. Mack Jr. (D-Ill.), second ranking Democrat on the subcommittee, said last week he felt hearings are a fore- gone conclusion. Rep. Mack said that while no date for the subcommittee's next meeting has been set, it can be expected within 10 days. YOU too ffl will get the GREATEST SALES results when you use — The Nation's Most Successful Regional Network HEADQUARTERS • SALT LAKE CITY • DENVER Contact Your Avery-Knodel Man 34 (SPECIAL REPORT: RADIO-TV UNDER FIRE) BROADCASTING, January 11, 1960 THE OPERATION WAS A SUCCESS... the result: A most successful public service telecast with high viewer interest and sponsor appeal. A skillful artery reconstruction surgical operation was recently telecast by K RON/TV and sponsored by Jenkel-Davidson Optical Company. It was the first of a series of medical programs to be produced by KRON/TV under the auspices of the San Francisco Medical Association. • Great viewer interest was proved by the results of a special ARB coincidental survey, which gave this program a rating of 18.3 — more than the other three Bay Area TV stations combined! THIS TYPE OF PROGRESSIVE PROGRAMMING IS ONE OF THE MANY REASONS TO- KRON/TV, CHANNEL 4, SAN FRANCISCO NBC AFFILIATE "fr REPRESENTED BY PETERS, GRIFFIN, WOODWARD, INC. BROADCASTING, January 11, 1960 35 FCC AIRS SPONSOR CONTROL ISSUE Program hearing resumes amid sharp debate on advertisers' role The FCC last week resumed its all- encompassing radio-tv hearings which featured sharply-conflicting testimony on whether advertisers should be per- mitted to participate in tv programming. Yes, said Peter W. Allport, vice president of the Assn. of National Ad- vertisers. No, countered tv writer-producer Rod Serling. The Commission also heard testi- mony from song-writer Burton Lane during which the old charges of broad- caster-favoritism of BMI music over that of ASCAP were repeated (see story, page 29). Another witness was Philip Cortney, Coty Inc., strongest advocate to date of the magazine concept for tv ad- vertising. And, on Friday (Jan. 8), four broadcasters appeared, marking the be- ginning of the industry's presentation. The hearings continue today (Mon- day) with testimony from ASCAP, the American Federation of Tv & Radio Artists, which will make a plea for bal- anced programming, and others. Ses- sions also are scheduled tomorrow (Tuesday) and Jan. 15 (Friday). A resume of last week's testimony follows : Peter W. Allport, Vice President of Assn. of National Advertisers • The current FCC hearings and other govern- ment activities can help clarify advertis- ing's contributions to tv and will spot- light imperfections so that they can be No ad bar • Peter W. Allport, ANA vice president, told hearing that spon- sors want to participate in programs and are "beneficial" to television. corrected, Mr. Allport said. ANA, he pointed out, recognizes that the fundamental responsibility for pro- gramming rests with the licensee and no responsible advertiser would wish other- wise. However, he said, an advertiser should not be barred from participating in the selection and production of tele- vision programs which he wishes to sponsor. Such participation by sponsors can be beneficial to television, Mr. Allport con- tended, and in return for their financial investment advertisers must be reason- ably certain of a commensurate value. "Deny the advertiser this, and he will, of necessity, invest his funds in other channels of communication," the ANA executive said. He continued: "In this connection, if many adver- tisers were denied the right to partici- pate in the selection of program material and if, furthermore, they could not be identified with the particular program of their choice, they could not justify, for simple economic reasons, their pres- ent investment in television and would feel impelled to withdraw, or drastically reduce, their television commitments. "In such an event, the television in- dustry— and particularly its ability to serve the public — would be damaged." Print Not Included • The spokesman for companies which foot the bills for a large portion of tv's programming, conceded that advertisers do not have — nor have they attempted to assert — 'Pop gun' • Rod Serling, tv playwright, producer, said industry is answering "cannonading" with a pop gun. Indus- try has much to commend it, he said. the same "censorship" rights of the contents of newspapers and magazines carrying advertising of ANA members. He said this was not comparable to programming participation on tv be- cause the sponsor in most instances must be closely identified with the pro- gram. .Such identification is "very, very important," he emphasized. Mr. Allport maintained the sponsor has the responsibility to pass on what he is going to pay for and cannot delegate this responsibility to stations, networks, producers, directors, writers or anyone else. He said the deletion instances cited by writer Rod Serling are not as serious as some claim (see page 39). "Usually there are pretty good reasons, sound reasons" when an adver- tiser insists that a particular word, phrase or even a complete program be deleted, Mr. Allport said. On the "gas" deletion hit by Mr. Serling, the ANA executive said the whole program would have been ruined if the word had been left in and followed with a commercial urging housewives to "cook with gas." Mr. Allport cited several sponsored programs in which the advertiser par- ticipated "to a greater or lesser degree in the selection and production of the program itself" as clear evidence that the advertiser's interest is quality. "We find it difficult to comprehend — and much less substantiate — the thought often repeated . . . that advertiser par- ticipation in programming, or even commercial sponsorship alone, is a root Hands off • Philip Cortney, Coty Inc., blamed tv's troubles on advertisers whom he alleged are dominating tv and who must let program content alone. 36 (SPECIAL REPORT: RADIO-TV UNDER FIRE) BROADCASTING, January 11, 196C WkB We] m o ISABELLA e Weidman Rosebush o ^ ° °Beal City Mt. Pleasant 4 Now, you can reach every viewing man, woman and child in Michigan's other big market with one single-station buy! (Grade "A" signal or better, too!) Channel 12— Flint PRIMARY AFFILIATE Represented by HARRINGTON, RIGHTER & PARSONS, INC. . New York • Chicago • Detroit • Boston • San Francisco • Atlanta OADCASTING, Jonuary II, 1960 WGAL-TV Religious Programs Religious programming on Channel 8 embraces all Faiths with such programs as "Doorway to Life". '"Frontiers of Faith", "Eternal Light", "The Catholic Hour". "The Christophers", "This is the Life", and "A Minute With Your Bible", the latter a daily sign-off feature. The most recent innovation under the auspices of the Pennsylvania Council of Churches is the Sunday evening "Talk Back" series which is telecast for in-church discussion groups throughout the Channel 8 area. WGAL-TV Ckcuuvd £ Lancaster, Pa. NBC and CBS STEINMAN STATION Clair McCollough, Pres. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco 38 BROADCASTING, January 11, 1960 TOP 10 NETWORK PROGRAMS Tv report for 2 weeks ending Dec. 6, 1959 TOTAL AUDIENCE t Rank No. homes (000) 1. Wagon Train 19,402 2. Gunsmoke _ 18,201 3. Have Gun, Will Travel 15,308 4. Perry Mason Show 14,552 5. Maverick 14,463 6. 77 Sunset Strip 14,196 7. Red Skelton Show 14,196 8. Danny Thomas Show 14,151 9. Father Knows Best 13,929 10. Ed Sullivan Show 13.706 Rank % homes'' 1. Wagon Train 44.2 2. Gunsmoke _ 41.7 3. Have Gun, Will Travel 35.0 4. Perry Mason Show 34.2 5. Maverick 33.9 6. 77 Sunset Strip 33.0 7. Red Skelton Show 32.7 8. Pro-Football Game-Sat. 32.6 9. Danny Thomas Show 32.4 10. Father Knows Best 31.9 AVERAGE' AUDIENCE t Rank No. homes (000) 1. Gunsmoke 17,133 2. Wagon Train _ 16,287 3. Have Gun, Will Travel 14,596 4. Danny Thomas Show 13,395 5. Red Skelton Show 13,039 6. Father Knows Best 12,994 7. Wanted, Dead or Alive 12,327 8. 77 Sunset Strip 12,149 9. Tennessee Ernie Ford 12,060 10. Price Is Right-8:30 p.m. 12,015 Rank % homes* 1. Gunsmoke 39.2 2. Wagon Train 37.1 cause for mediocrity," he said. "The op- posite would appear to be nearer the truth." ANA has 656 members, Mr. Allport said, including 93 of the leading 100 na- tional advertisers. Less than 50% of the association's members are consistent users of radio and/ or tv, he said. Comr. Robert T. Bartley took strong exception to Mr. Allport's claims for programming participation by adver- tisers. The commissioner said he is "very much concerned with what ap- pears to me to be an ultimatum that if the licensee exercises his full respon- sibility [over programming] that the advertisers will withdraw . . ." their financial support. When the witness protested he had not issued an "ultima- tium," the commissioner asked: "Well then, do you or don't you mean that if the advertisers are pre- vented from participating in the pro- duction of programs, that they will withdraw their support?" A: "I believe that many would feel that they would have to." At another point, Mr. Allport said: "It is also the conviction of ANA that the advertiser who so wishes should not be barred — through legislation or 3. Have Gun, Will Travel 33.4 4. Danny Thomas Show 30.6 5. Red Skelton Show 30.0 6. Father Knows Best 29.8 7. Wanted, Dead or Alive 28.3 8. 77 Sunset Strip 28.3 9. Rifleman 28.1 10. Perry Mason Show 28.0 t Homes reached by all or any part of the program, except for homes viewing only 1 to 5 minutes. 5 Percented ratings are based on tv homes within reach of station facilities used by each program. + Homes reached during the average minute of the program. Copyright 1960 A. C Nielsen Co. r — r r. — TOP 10 NETWORK PROGRAMS Tv report for Nov. Rank Rating 1. Wagon Train 44.0 2. Gunsmoke 40.6 3. Red Skelton 35.3 4. Have Gun, Will Travel 34.1 5. 77 Sunset Strip 33.5 6. Bob Hope 32.3 7. Maverick 31.9 8. Perry Mason 31.9 9. Tennessee Ernie Ford 31.6 10. Real McCoys 31.6 Rank No. Viewers (000) 1. Wagon Train 47,920 2. Gunsmoke 41,190 3. Maverick 37,295 4. Red Skelton 36,330 5. Roy Rogers Rodeo 34,985 6. Have Gun, Will Travel 34,630 7. 77 Sunset Strip 34,095 8. Ed Sullivan 33,275 9. Real McCoys 33,260 10. Perry Mason 32,015 Copyright I960 American Research Bureau regulation, and in the interest of good television service to the public — from participating in the selection and pro- duction of television programs that he wishes to sponsor." Rod Serling, tv playwright and pro- ducer • Mr. Serling, winner of many awards for his creative tv efforts, stated that in any analysis of the faults of tv, points also should be made for its many virtues. Tv's detractors fail to do this, he said. Evils do exist in tv but ", . . they represent a polarized view, a black- and-white concept that fails to acknowl- edge that which is good, creative and of distinct value in the television medium," he said. The networks have attempted to answer "a critical cannonading with an idiotically minute popgun. . . . We simply are not answering, defending or thinking on the same level as the accusations," Mr. Serling stated. He maintained that canned laughter and other proper tv practices now under attack are illusory practices, not de- lusion of the public. In his testimony, the playwright now under contract to CBS-TV, covered much of the same ground on sponsor BACKGROUND: The following programs, in alphabetical order, appear in this week's BROADCASTING tv ratings roundup. Informa- tion is in following order: program name, net- work, number of stations, sponsor, agency, day and time. Father Knows Best (CBS-155): Lever Bros., Scott Paper (both JWT), Mon. 8:30-9 p.m. Tennessee Ernie Ford (NBC-186): Ford (JWT), Thur. 9:30-10 p.m. Gunsmoke (CBS-201): Liggett & Myers (DFS), Remington Rand (Y&R), Sat. 10- 10:30 p.m. Have Gun, Will Travel (CBS-164): Lever Bros. (JWT), American Home Products (Bates), Sat. 9:30-10 p.m. Bob Hope Show (NBC-167): Buick (M-E), Mon., Nov. 9, 8:30-9:30 p.m. Perry Mason (CBS-150): Colgate-Palmolive (Bates), Gulf Oil (Y&R), Sat. 7:30- 8:30 p.m. Maverick (ABC-144): Kaiser, Drackett (both Y&R), Sun. 7:30-8:30 p.m. Price Is Right (NBC-163): Lever (0BM), Speidel (NCK), Wed. 8:30-9 p.m. Pro Football (CBS-145): Philip Morris (Bur- nett); local sponsors, Sat., Dec. 5, 4:30 p.m. to conclusion. Real McCoys (ABC-148): P&G (Compton), Thur. 8:30-9 p.m. Rifleman (ABC-142): Miles Labs (Wade), Ral- ston Purina (Gardner), P&G (B&B), Tue. 9-9:30 p.m. Roy Rogers Rodeo (NBC-179): Chevrolet (C-E), Sun., Nov. 8, 9-10 p.m. 77 Sunset Strip (ABC-174): American Chicle, Carter Products, Whitehall (all Bates), R.J. Reynolds (Esty), Brylcreem (K&E), Fri. 9- 10 p.m. Red Skelton Show (CBS-170): S.C. Johnson (FCB), Pet Milk (Gardner), Tue. 9:30- 10 p.m. Ed Sullivan Show (CBS-181): Colgate-Palmol- ive (Bates), Eastman Kodak (JWT), Sun. 8-9 p.m. Danny Thomas Show (CBS-202): General Foods (B&B), Mon. 9-9:30 p.m. Wagon Train (NBC-184): Ford (JWT), R.J. Reynolds (Esty), National Biscuit Co. (M-E) Wed. 7:30-8 p.m. Wanted, Dead or Alive (CBS-180): Brown & Williamson (Bates), Kimberly-Clark (FCB), Sat. 8:30-9 p.m. taboos and interference, and the maga- zine concept of advertising related in a Broadcasting interview Jan. 4. "In some 12 years of writing for this me- dium, I have been exposed to the most ludicrous, timorous and illogical in- terference by sponsors and agencies as to what I can say in a tv play," Mr. Serling said last week. "I have been told what is offensive and what is inoffensive. I have been dictated to as to what points can be made in a drama, as to what social problems can be dramatized and those that can't. I have had words blue- penciled out of tv plays . . . because [they] connote competitive products." He cited several examples of sponsor censorship (Broadcasting, Jan. 4). "I think what you have is two foreign entities being forced to become sort of kissing cousins," Mr. Serling said. Final Judges • The final judges of the content of programming, he felt, should be left with its creators — pro- ducer, director and writers. Advertisers should not have any voice in such matters, he maintained. Mr. Serling strongly recommended that the government stay out of pro- BROADCASTING, January 11, 1960 (SPECIAL REPORT: RADIO-TV UNDER FIRE) 39 North western Bank Building THE BRAN HAM COMPANY announces the opening of its 12 th Sales Office February 1, 1960 The phenomenal growth of Minneapolis-St. Paul as an advertising center— now estimated as one of the largest —is undeniably evident. For this reason, The Branham Company is establishing its twelfth office. We are locating this office in the Northwestern Bank Building in the center of Minneapolis business activity to better serve the interests of the properties we repre- sent and clients in the Twin-Cities area. It will be man- aged by two top Branham men — John A. Wolf and Robert L. Brockman. Bob Brockman has been servicing the Minneapolis area out of Branham's Chicago office for the past several years. He is experienced in all phases of advertising — agency, station management and radio-television rep- resentation. Bob will head up the Radio-TV operation. John Wolf is well experienced in servicing advertisers and agencies in the Chicago and Detroit areas. He joined Branham's Chicago staff in 1948 and has thor- ough knowledge of the entire midwest sales territory. John will head up the Newspaper operation. THE BRANHAM COMPANY Over 50 Years of Service to the Advertising Industry Netv York, Chicago, Detroit, Charlotte, Miami, Atlanta, St. Louis, San Francisco, Dallas, Memphis, Los Angeles Announces the appointment of THE BRAN HAM COMPANY as National Sales Representative Effective January 1, 1960 WEBC RADIO 5000 WATTS ON 560 GEORGE H. CLINTON -PRESIDENT RICHARD HUSTEAD- STATION MANAGER gramming. "I don't feel either the necessity or the wisdom of any kind of government censorship at this time, or congressional decree to ride herd on morality in the mass media," he said. "It is my deep concern that we might find the same judgments opera- ting against creative effort as a net result of government interference, to the same degree that we have suffered this with sponsors. I would respectfully request, as a member of the medium, that we be allowed to house-clean on our own volition before any external pressure can be exerted." He acceded that tv programming is not now balanced but said he could un- derstand why networks are hesitant to air "quality" programming in prime time because such shows always are clobbered by the opposition. However, he thought that the Commission should require stations to devote a certain amount of time to culture program- ming and expressed the opinion this would not be interference or censorship. Mr. Serling had some highly-critical words about what he termed "tasteless, dangerous and misleading" advertising and urged the government to crack down in these areas. He said the FCC, FTC and the industry should work to- gether to strive for proper taste in ad- vertising. He said the press is "equally culpable," both in advertising and edi- torial content. "I don't think tv should be made to stand alone as culprit," he said. "I think there should be a legion of co-defendants here in the same line." Philip Cortney, Coty, Inc. • Mr. Cortney lashed out at alleged industry abuses and told the FCC that it "is up to stations to control the programs which accept the unqualified respon- sibility to defend the public interest." He called for advertisers "to take their hands off tv programs," and blamed them for programming which is respon- sible for "the degrading of our taste, the corruption of our morals ..." Mr. Cortney called for the divorce- ment of advertising from program con- tent. Last year he had suggested the "magazine concept" in broadcast media hands-off program content), charging that tv advertising has become "a dan- gerous instrument of monopoly" (Broadcasting, Nov. 23, 1959). The cosmetics executive alleged that as long as advertising remains the sole source of revenue for tv stations, pro- gramming in the public interest will remain in a dubious state. Mr. Cortney made clear his opposi- tion to any FCC control of program- ming content but maintained that the Commission "has the power and the duty to make certain the public in- terest is protected in the way tele- vision facilities are used." "The truth is," Mr. Cortney said, 42 (SPECIAL REPORT: RADIO-TV UNDER FIRE) "that television is dominated and con- trolled by a handful of advertisers with the largest advertising budgets." He recommended that the Communications Act of 1934 be amended to make it illegal and "punishable by law" for ad- vertisers to control programming. During the question period, Mr. Cortney told FCC Counsel Ashbrook Bryant that an advertiser should not put business before the public interest. He said that an advisory board should be set up, the main purpose of which would be "to examine whether the in- dustry is adequately serving the public interest." Mr. Cortney aligned himself with others who have recommended to the Commission the creation of a public service tv network which would oper- ate on a non-profit basis. He suggested that the network be subsidized and en- dowed, and offer programs of high quality and good taste. Another problem, Mr. Cortney al- leged, which so far has "been ignored or neglected" — tv as an instrument of monopoly — has caused small adver- tisers to be "pre-empted by those able to spend the greatest amount of money on advertising." He suggested that channels and prime time are both "scarce" and that the small advertiser finds himself in a competitive situation which is extremely unfavorable to his interests. This was not so, Mr. Cort- ney said, before "the era of tv." Morton J. Simon, Advertising Fed- eration of America • Suggestions to "remedy such evils as are present, and at the same time perform the opera- tion without killing the patient" were offered by Mr. Simon. No panic • Morton J. Simon, AFA, urged the FCC and other government agencies not to "push the panic but- ton." Same goes for sponsors, he said. At the top of his list of recommenda- tions were declarations that "no new legislation" is needed to control ad- vertising and that "censorship of any kind" should be avoided. Mr. Simon said the basic legal consideration for all advertising should be whether it is "false, misleading, deceptive or unfair." He said primary government respon- sibility for policing advertising should remain with the FTC. To pinpoint : ad policies which it considers "legal- ly improper" he suggested the FTC issue a guide for the industry and the public. Mr. Simon rose to the defense of 1 the advertising industry when he told J i the FCC that AFA has been compaign- ing "vigorously" for truth and good taste since its first "Truth in Advertis- ing" campaign in 1911. He said a comparison of advertising in the "first 15 years of the century with the last 10 years, will find a tremendous im- provement in the morality and ethics of advertising." He cited AFA as the "No. 1 sponsor" of the FTC before its establishment in 1914. Since then, he said, "AFA has been its supporter and collaborator." He also recommended that the tv J industry, through self-regulation deal with "improprieties which are not illegal under present laws but merely ;{ in poor taste." Amplifying this rec- ommendation, Mr. Simon said: "You can not legislate good taste. To man- date a definition of good taste is to I tread dangerously close to censor- ship." Concluding his remarks, Mr. Simon issued a plea to the government and ! the advertising business: "Don't push the panic button. At this hour, that is the greatest danger that besets us." M.S. Novik, Radio Consultant • i Mr. Novik told the Commission that j it must "let the broadcaster know when he is living up to his obligations and I when he is not." The FCC, Mr. Novik said, should "set broadcasting stand- J I ards." However, he made clear that j he did not believe that the FCC "or any II other government or industry body j should establish a code of censorship." ■[ He called on the Commission to "reg- ulate without controlling . . . evaluate i without censoring . . . encourage with- ! out subsidizing." The alternative, he t J suggested, would be possible action "by an aroused Congress which may end s 1 1 up the entire philosophy of free com- | petitive broadcasting." The NAB Code, Mr. Novik said, ; j concerns itself primarily with what should not be broadcast. It does not, he ! i said, "affirmatively set forth standards , as to what should be broadcast." Such \ an affirmative policy is badly needed, j the witness maintained. Mr. Novik told the FCC that in- I BROADCASTING, January 11, 1960 1 dustry codes are "fine." However, he said, "of more than 3,500 radio sta- tions in the U.S., only about 1,550 are members of their own industry trade as- sociation, the NAB. Of the 1,550, only about 700 have subscribed to the NAB's •Standards of Good Practice.' " Mrs. Edith Dolan Riley, San Fran- cisco Motion Picture & Television Council • "The daily repetition of crime, violence and sex on programs brought to an overwhelming number of American homes today cannot help but contribute greatly to the breakdown of American standards of morality as notice the appalling increase in juve- nile delinquency," Mrs. Riley charged. She recommended that the FCC pass on and approve any industry codes be- fore they are adopted and that all licensees be required to subscribe to the respective radio and tv codes. Also, she said, the Commission should not permit programs to be aired which belittle gov- ernment, religion or family. The power to take these steps currently is invested in the Commission, she maintained. (The following broadcasters testified Friday. A resume of their prepared texts follows and important points raised through questions by commis- sioners can be found in at deadline, page 9.) Howard B. Hayes, General Manager of WPIK Alexandria, Va. • Warning the FCC that any attempt to regulate broadcasting would be censorship, Mr. Hayes asserted that "people have shown that they exercise a far more exacting control over the mass media . . . than any body of individuals comprising a bureau of Federal Government could hope to do." Mr. Hayes hit hard at advertising agencies. He blamed Madison Ave. for the "serious deterioration of program- ming over the years." He alleged that agencies are "the largest single group" that has "fostered" rating surveys on 'Let us know* • M.S. Novik, radio con- sultant, told the FCC that it must "let the broadcaster know" when he's living up to his obligations, and when not. broadcasters and called surveys "in- accurate" because they are open to "bribery, extortion and fraud." If ratings, Mr. Hayes charged, are "allowed to govern the programming of broadcast stations", the potency of broadcasting will be "reduced to a com- mon denominator . . . and deteriorate." Ratings have undermined a balanced program schedule since stations lean toward those programs which are al- leged "to attract the public fancy." Cecil Woodland, General Manager of WEJL Scranton, Pa. • Mr. Woodland suggested that the Commission consider whether or not a station subscribes and adheres to the Standards of Good Radio Practice Code before issuing a license renewal. He also recommended that during the same period, the Commis- sion require a statement by licensees as to steps they have taken to "insure em- ployee compliance with station policies." The WEJL general manager recom- mended that the Commission "maintain closer surveillance over recalcitrant li- censees" and place on probation sta- tions whose renewal applications "indi- cate that their operation has been of doubtful calibre." Stations whose per- formance has not been completely sat- isfactory should be required to renew licenses every year, rather than the usual three year period. Stations whose past performance in- dicates acceptable performance, Mr. Woodland said, should be allowed to renew licenses every five years. The ad- ditional time, he suggested, would re- lieve the Commission's staff "of some of its burden," and could be used to give closer perusal to stations "whose qualifications are in doubt." Marianne B. Campbell, General Manager of WJEH Gallipolis, Ohio • Miss Campbell gave the Commission a detailed report on her station's opera- tions and programming schedule. She told the FCC that "as a representative local station, independent, doing local programming, we feel additional laws and restricting controls are not neces- sary. It would seem an impossible task to try to regulate from Washington the needs and requirements of our area . . ." Advertising control, Miss Campbell suggested, should be exerted by station management for the community inter- est, "not just the interest of the adver- tiser." Advertising which does not "seem in the public interest" should be refused, she said. Tom Chauncey, General Manager of KOOL-AM-TV Phoenix, President of KOLD-AM-TV Tucson, and President of Ariz. Broadcasters Assoc. • "There is as much justification for the Commis- sion ... to assert control over television programs as there would be for a federal censor to determine what should The chairman has some good questions on FCC's powers FCC Chairman John C. Doerfer raised some solemn questions about the role of the FCC in judging program- ming balance and taste. He spoke his sombre thoughts at the usually festive Federal Communications Bar Assn. banquet last week in Washington. He asked the FCBA to help the Commission in "squaring some language contained in court decisions with the present concepts of the First Amend- ment. "Will the FCC become a Supreme Board of Censors?" the FCC chairman asked. "How far can it go to achieve balance in program? How can it aid the industry to do more public service pro- gramming and still observe the funda- mental law of the land?" Mr. Doerfer opened his remarks with the observation that the "future of the American system of broadcasting hangs in the balance." He referred to the fact that dur- ing the past 28 years members of the FCC "have never been able to con- sistently and conclusively resolve these renewal problems. [This] indicates to me not laxness, nor an abandonment of duty, nor lack of courage, but reason- able doubts and practical difficulties of reconciling some of the fundamental conflicting views." After quoting a number of court de- cisions, Mr. Doerfer asked if the scar- city of channels theory still pertains to- day. He noted that in 1943 there were 900 radio stations; today there are 4.580 radio stations and 565 tv stations on the air. There are. he stated, 1,800 unap- plied for uhf channels. In discussing the problems of estab- lishing criteria for categorizing pro- grams, Mr. Doerfer questioned whether definitions or even narrative explana- tions could give to the Commission a meaningful understanding of exactly what a program might be about. BROADCASTING, January 11, 1960 43 mm or should not be printed in America's newspapers," Mr. Chauncey told the hearing. Mr. Chauncey recommended that the FTC continue its regulation of stand- ards for advertising and that stations should boycott advertising which does not meet acceptable standards. But any regulation by a governmental agency is "pure and simple censorship, no matter what you call it." Assuring the Commission that "no broadcaster is trying to dupe or mislead the public," Mr. Chauncey reminded that "the furor in the public prints" might be based in part on the fact both "broadcasters and print media are fighting for the same advertising dollar." Matthew A. McKavitt, Kansas City Tv Columnist • In a statement filed for the record, Mr. McKavitt said the FCC needs more legal authority from Con- gress to "clean up what has become a national scandal." The problem, he said, is that Congress must establish stand- ards which protect such diversified in- terests as commercial, artistic and moral. "The present disgraceful position of radio and television is due to the fact that certain amoral and immoral influ- ences have flown into the life blood of these media stifling their wholesome growth," Mr. McKavitt charged. "Com- mon standards of decency appear to have disappeared [but] what are com- mon standards of decency?" There is a wide difference of opinion on this point, he said, plus the oft-repeated cry that morals cannot be legislated. "In this in- stance, some moral standards had bet- ter be injected into the communications media or the nation shall dry up and rot," he concluded. Carroll V. Newsom, President, New York U. • Mr. Newsom was enthusiastic in his praise for the New York tv sta- tions that have telecast the university's educational programs. He mentioned WCBS-TV's three years of bearing the entire cost of producing NYU's Sunrise Semester and the fact that the station hasn't in any way tried to dictate the course's content. Other stations and networks com- mended: NBC-TV for its Mr. Wizard; RCA for granting money for the es- tablishment of a Center for Instruc- tional Television; WNTA-TV (formerly WATV [TV]) for its weekly University series; WPIX (TV), WABD, WABC- TV and WNEW-TV for providing etv facilities. Mr. Newsom's testimonial, placed in the record in his absence, also mentioned that the university has for many years received free time on radio for educational broadcasts. James M. Ward, U. of Colorado • Prof. Wood offered these suggestions: (1) Inform the public of their authority as owners of the air waves. (2) Clearly define the FCC's jurisdiction. (3) Draft explicit rules for broadcasters. (4) Ap- point an FCC state or regional field in- vestigator. (5) Institute a monitoring service for radio-tv programs on the local level. (6) Encourage broadcasters to cooperate with local communities and the field investigator. Mr. Ward said the FCC must tell broadcasters that it will act in matters of program content and that the Com- mission should "stand ready to revoke the license of any station guilty of re- peated deception of the public." His statement was not given in person but was made a part of the record. ROGERS' REPORT SHOCKS INDUSTRY Harris says report didn't go far enough, broadcasters silent Stunned broadcasters last week con- tinued to study the remarks of U.S. At- torney General William P. Rogers and of the Department of Justice which, in essence, splashed the taint of naked commercialism over the whole of broadcasting. Shocked by the Justice Dept.'s ap- proach— and by its recommendations which maintained Without equivocation that the FCC does have the power to consider programming — most broad- casters were mum. The networks declined comment — in toto. Harold E. Fellows, NAB president, issued a cautious statement which side- stepped entirely Mr. Rogers' basic legal approach. Rep. Oren Harris (D-Ark.), chair- man of the House Commerce Com- mittee and of its Oversight subcom- mittee— the committee which set off the scandal-laden quiz show disclosures — implied that Mr. Rogers and his de- partment did not go far enough, and that Congress will have more to say about this subject this year. FCC commissioners were cautious in their statements, but the schism that divides the Commission was apparent by the views of two members: FCC Chairman John C. Doerfer welcomed the report only as an "ex- pert legal opinion" which the Commis- sion will consider in its overall study. Comr. Frederick W. Ford hailed the report as having resolved the question of law correctly. Federal Trade Commission Chair- man Earl W. Kintner asked to be ex- cused from commenting on the Justice Dept. report. The FTC, he said, was studying the document and might have a public report on it soon. Broadcaster Speaks Out • One broad- caster spoke out. Tim Elliott, WICE Providence, R.I., charged that Mr. Rogers and the Department of Justice has been intemperate in its reflections on broadcasting. He also raised the question whether the report was not deliberately slanted so as to obtain maxi- mum newspaper display — particularly in light of its release on Jan. 1, nor- mally a thin news day. The report of the Attorney General was in response to President Eisen- hower's shocked reaction to the dis- closures of quiz show rigging. In the Justice Dept. document, the two outstanding recommendations were that: ( 1 ) the FCC institute stiffer renewal proceedings in which it should compare program promises against performances, and that it should "spot check" pro- gram performance of broadcast stations throughout the year, and (2) that the FTC should consider proceeding against broadcasters as well as advertisers and advertising agencies when it confronts false advertising. The document was accepted by Presi- dent Eisenhower with the request that he be kept abreast of developments. The report indicated that the Justice Dept. was considering the possibility of criminal prosecution. Although network officials flatly de- clined to comment, spokesmen indicated that their attitude would probably be- : come known publicly when they appear before the FCC — now scheduled for later this month. Fellows Pleased and Pained • Mr. Fellows made it plain that he was pleased with the references to self- regulation, but pained at the implica- tion that broadcasting was strictly com- mercial. This is what Mr. Fellows said: "While I don't wish to comment in great detail on the legal points raised by Attorney General Rogers in his re- port to the President, I would like to observe that the Attorney General reached the core of many problems af- fecting broadcasting when he placed emphasis on the need for voluntary self-discipline. We were particularly heartened by Mr. Rogers' statement that 'large segments of the industry have recently displayed a quickened sensitivity to the problems and are taking steps to eradicate many of the abuses so far disclosed.' We are pleased that the broadcasting industry, through NAB, has been able to demonstrate its 46 (SPECIAL REPORT: RAD ID-TV UNDER FIRE) BROADCASTING, January 11, 1960 New Nielsen Proves KETV's Leadership in Omaha! FIRST in Prime Time 6 - 9 P.M. 37% Share 9 - Mid. 38% Share FIRST in Network Shows 6 of Top 10 on KETV FIRST in Movies Movie Masterpiece 9 :40 - 1 1 : 1 5 P.M., 6-night average rating 22.7 FIRST in News 7-night average rating 26.1 FIRST in play-by-play Sports Local live Bowling 24.4 rating Local live Wrestling 22.0 rating Buy the leader in Omaha! 7 Call m ■ • 4 now: Ben H. Cowdery, President Eugene S. Thomas, V. P. and Gen. Mgr. SOURCE! Nov. 1959, Omaha Nielsen Station Index OMAHA WORLD-HERALD STATION ABC TELEVISION NETWORK BROADCASTING, January 11, 1960 47 YOU KCANT KCOVER TEXAS without KCEN-TV A.M. or P.M. more people in Central Texas watch us day and night over an area 73% greater than the sta- tion nearby... KCEN-TV TEMPLE - WACO BLAIR TELEVISION ASSOCIATES National Representatives concrete actions toward furthering its self-regulatory functions. "Mr. Rogers also said 'it seems pre- mature to recommend any substantial legislative changes until the agencies [FCC and FTC] and the industry have had an adequate opportunity to show the effectiveness of present and recom- mended action in dealing with the prob- lems under existing authority.' "NAB, representing the broadcasting industry, will continue to avail itself of every opportunity, as it has in the past, to cooperate with the FCC and the FTC in its efforts to assure the American public that radio and tele- vision make maximum contributions to American life. "I cannot agree with Mr. Rogers' premises that broadcasting's recent problems reflect too often a ' "naked commercial selfishness" ' on the part of the industry and that 'there is also evidence of widespread corruption and the lack of personal integrity which is so essential to the fabric of American life.' "In this respect we feel that the at- tention of the Attorney General has been diverted from the entire fabric of broadcasting's tremendous contribu- tions to a relatively small number of breaks in the cloth occasioned by the dramatic misdeeds of a few. The fabric is still strong and serviceable. The in- dustry itself can reweave the mothholes and refurbish the occasional worn spots." Not Far Enough • The Rogers report is "substantial — as far as it goes," Chairman Oren Harris (D-Ark.) of the House Legislative Oversight Subcom- mittee said Wednesday. Rep. Harris, who also is chairman of the parent House Interstate & For- eign Commerce Committee, said, how- ever, that the Justice Dept. legislative recommendations do not go far enough. Legislation, he said, should be en- acted that will reach those other than broadcasters who are responsible for deceptive practices in radio and tele- vision. "The broadcasting industry- should not have to bear the brunt for the deceptive practices of somebody else," he said. Rep. Harris said the report indicates its authors have made "a thorough study" of the transcript of the House Legislative Oversight group's hearings. He termed it an "objective" report and a "very fine" one. But he didn't feel Justice's proposals were adequate "to really clean things up." He indicated Congress will go considerably further. Laws, he said, should cover not only broadcasting employes but anyone else involved in payola — "whether it be sponsors, advertising agencies, produc- ers or anyone." FCC Commissioners Split • FCC 48 (SPECIAL REPORT: RADIO-TV UNDER FIRE) Chairman Doerfer referred to the Rogers report as expert legal opinion for the FCC to consider in its overall study of the programming problem. He pointed out that the Justice Dept. docu- ment accepts the theory that the FCC has the apparent power to consider programming, but then vitiates this position by recommending legislation to give the FCC this power. He said he would hold in abeyance any specific comment until he hears the opinions of lawyers now scheduled to testify in the FCC study hearings. Comr. Ford flatly stated that the Attorney General has correctly re- solved the question of law. He said he agreed with this interpretation. Mr. Ford emphasized that there were cer- tain actions which the FCC could take in the programming area which in no way could raise the censorship issue. The Rogers report, Mr. Ford said, is due for serious FCC consideration. Comr. Robert E. Lee alluded to the criticisms of the FCC in the Justice Dept. report, but added: "I don't think we should get too sensitive about criti- cism." Comr. Robert T. Bartley succinctly stated that the Rogers report contained "no surprises." FTC Studying Report • FTC Chair- man Kintner declined to make any posi- tive statements about the Justice Dept.'s report. "It is being studied by the Commission now," he said, "and it would not be proper for me to com- ment until this study is completed." Pressed for some reaction to the Rogers' recommendation that the FTC might include broadcasters among the respondents when a complaint is filed where the alleged false or misleading advertising is a radio or tv commercial, Mr. Kintner replied: " This presents a difficult question with respect to the relationships among media and the nature of the media un- der study." He pointed out that the FTC has acted against the advertiser and the advertising agency where the agency played a prominent role in con- ceiving or executing the attacked ad- vertising. Nevertheless, Mr. Kintner added, "all media have a heavy responsibility, not a legal responsibility but a moral re- sponsibility, to screen all advertising. I hope that this responsibility will be dis- charged by newspapers, magazines and radio and tv as a public service." Although Mr. Kintner did not wish to comment about the Justice sugges- tion that a broad scale investigation of tv and radio advertising be under- taken by the FTC, he did refer to his letter to Sen. Warren G. Magnuson (D-Wash.), chairman of the Senate BROADCASTING, January 11, I960 fVith malice toward none; with charity for all; with firmness in the right, as God gives us to see the right, let us strive on to finish the work we are in. . . ABRAHAM LINCOLN Second Inaugural Address E THOUGHT IT ABOUT TIME SOMEONE got around to asking a wise man what he thought of the present state of confusion in the radio and television industry. In time of crisis the only counsel of any value is the counsel of wisdom. We ask your forgiveness and we ask the forgiveness of Abraham Lincoln for reaching so high for guidance. His words, although spoken about a far greater and more significant crisis, seem so relevant that we wish to recall them to you. Like almost everything Lincoln said, these words have universal application. Here is advice for the American public; a reminder that institutions are bigger than the individuals who comprise them — a reminder to the television industry to be firm in the right and to get to work on the job that must be done. Maybe you're thinking that Abraham Lincoln was too much of an idealist even to be quoted in this sorry cir- cumstance. Just remember that he was a human being too, who believed that human nature never changed. He said, of the men who would be involved if there were another crisis, ". . . we shall have as weak and as strong, as silly and as wise, as bad and as good." The great institutions of Western culture did not evolve in sweetness and light like flowers in the meadow ; they developed through centuries of struggle, tears, agony, cal- umny, and bitterness. Let us, for the moment, focus on our field of entertain- ment, information, and advertising. It was only at the beginning of this century that "yel- low journalism" was the shameful scandal of the day. Pub- lishers of great metropolitan newspapers were vying with each other in spreading big black false headlines across their front pages, blatantly deceitful — in a mad scramble to see who could sell the most papers and forget about the ethics. Some of us in the advertising business can remem- ber the days when a man's name had to be Ananias before he could get a job as circulation manager of a newspaper. Look at the newspaper industry today — a great, vital force on the American scene, respected by readers and advertisers alike. After a long, shocking and sometimes entertaining history of the antics of many boisterous scala- wags, the newspaper business has grown up. Or let's talk about the circus. There was another great American institution. Let's talk about that genial old slicker, P. T. Barnum. There was a character ! But the circus isn't dying because people were outraged when they found out that "THIS WAY TO THE EGRESS" merely emptied Barnum's tent and had nothing to do with the female of the species egr beavr. The circus is disappearing because, as an institution, it no longer fits into the new culture pat- tern. Children can't get excited about a man being shot thirty feet into the air from a dummy cannon when in their living rooms men are shot to Mars in the flick of a commercial. Or let's talk about women. They're still here as an institution (God bless 'em) despite the fact that for thou- sands of years they have been tinting and lacquering them- selves to conceal what they really look like. We think they have survived as a part of our culture for far more basic reasons than the magic of perfumes with naughty names. Also we think it's a pretty safe bet that when we build the first skyscraper on the moon, the history of the human race in the capsule inside the cornerstone will not begin "There have been an awful lot of lousy guys in the world." Yes. Mathematicians and philosophers notwithstand- ing, we believe that, as far as an institution is concerned, the whole is greater than the sum of its component parts. Now we'll focus down sharply and say what we want specifically to say. We have said it before but we want to say it again so you'll know we haven't changed our mind. We like all kinds of advertising. We like newspapers. We like magazines, radio, outdoor. Each has its specific place and each fills it well. We have said it before and we say it again. We like television. We believe it is the greatest entertainment, infor- mation, and advertising medium in existence and that, with full awareness of the responsibility that goes with stature, it will grow and mature into even greater effectiveness with each passing decade. what do you think ? Edward Petry & Co*, Inc. NEW YORK CHICACO ATLANTA Radio and Television Station Representatives BOSTON • DALLAS • DETROIT • LOS ANGELES • SAN FRANCISCO • ST. LOUIS (This advertisement appears in full pages in The New York Times, Chicago Tribune, Washington Post and The Wall Street Journal) BROADCASTING, January 11, 1960 49 Commerce Committee, in answer to one from Sen. Magnuson last Novem- ber (see story page 60). From other FTC sources, it was learned that there is now being con- sidered a broad investigation of all ad- vertising in all media, which might be used to establish an advertising guide, similar to trade practice guides familiar to businessmen. Rep. Peter F. Mack (D-Ill.), a member of the House Oversight unit, praised the Rogers report, but like Rep. Harris, felt restrictions also should be imposed on those involved in decep- tions and irregularities other than broadcasters. He noted that he suggested more than once during hearings that the net- works should be placed under FCC regulation. The Illinois Democrat felt the Jus- tice Dept. document justifies the sub- committee's position that the FCC and FTC have not exercised all the author- ity they possess in correcting deception. Chairman John O. Pastore (D-R.I.) of the Senate Commerce Committee's Communications Subcommittee, said there would have been no need for the Rogers report if broadcasters had not "brought the payola situation on them- selves." There have been "whispers" of payola practices for years, he said, and there was testimony about payola during his subcommittee's BMI hearings in the spring and summer of 1958. Broad- casters had adequate warning then, he said, and there was and is no need for legislation to stop payola practices. "If I found somebody in my office who was taking payola, he would be fired tomor- row," he said. Sen. Pastore said his subcommittee's activities in radio and tv will not du- plicate anything the House Legislative Oversight Subcommittee has covered or has announced intentions to investigate in the future. Tim Elliot, WICE Providence, R.I., charged last week that the office of the Attorney General has been "intemper- ate and has, in effect, gone out of its way to cast unfavorable reflections on one of the Nation's great industries." In a letter to Sen. Pastore, Mr. Elliot raised the question whether the timing of the release plus the uncomplimentary references to broadcasters "lead one to question whether it might not have been deliberately slanted so as to obtain max- imum newspaper display." He noted that the release Jan. 1 occurred on a day not normally noted for "full news budgets." Mr. Elliot continued: ". . . The apparent prevalence of uncomplimentary references to broad- casters, together with the timing of the report, lead one to question whether it might not have been deliberately slanted so as to obtain maximum news- paper display." In a statement, Mr. Elliot urged broadcasters, trade associations and congressmen to express strongest dis- approval of the New Year's Eve release of the report. He said: "News stories of this report seem Like all Gaul, Attorney General Rogers' report is divided into three parts, which make these points: • The FCC and the FTC already have the authority to deal with decep- tive broadcasting. • The FCC and the FTC should in- stitute new regulations to make more vigorous their regulation of the broad- casting media. • There may be need for legislation to give the FCC and the FTC more power to deal with programming chicanery. The 54-page report, with a nine- page accompanying letter from Mr. Rogers (see full text page 52), was com- piled by Assistant Attorney General Robert Kramer, chief of the Office of Legal Counsel in the Dept. of Justice. Various officials of the department filed memoranda with him, including Robert A. Bicks, acting chief, antitrust; Mal- colm R. Wilkey, chief, criminal divi- sion, and Lawrence E. Walsh, deputy Attorney General. It is in Mr. Rogers' letter to Presi- dent Eisenhower that the most signifi- cant comments are made of his con- ception of broadcasting and its place in the regulatory scheme. A basic ap- proach is this: "The broadcasting industry differs in an essential respect from other media of communications. Unlike newspapers or magazines, the acquisi- tion and operation of broadcasting sta- tions cannot be left to the uncontrolled interplay of individual initiative and economic forces." A second premise is this remark by Mr. Rogers: "In granting this privilege [broad- casting to the public] the government is entitled, as former President Herbert Hoover put it, to compel the applicant 'to prove that there is something more than naked commercial selfishness in his purpose.' " Among the suggestions the Attorney General made are these: For the FCC— • Broadcasters might allocate a cer- to suggest that White House and At- torney General are working together to impair our industry's freedom of action and ruthlessly override moderate attitude of FCC chairman. Rogers' in- cident raises question of whether White House approach to broadcasting 'prob- lems' is dictated by an inherent news- paper orientation on part of admin- istration." tain amount of public service program- ming "in times convenient to listeners", either voluntarily or by regulation. • Broadcasters should be required to take measures that would reason- ably guarantee that contests are what they purport to be. • Broadcasters should be required to ensure that programs or elements of programs are not broadcast in re- turn for payment without an appropri- ate sponsorship announcement. • Licensees and employes of licen- sees who determine the content of programs should be required to file periodic reports of their financial in- terests in other business enterprises which have received some benefit from bei ng mentioned on the air (aside from regular commercially sponsored announcements). • The practices of broadcasters should be scrutinized more closely at renewal time, including a comparison of the licensee's performances with his program promises, and through a system of spot checks "in depth" each year. For the FTC— • Proceed against the broadcasters as well as the advertisers in cases involv- ing false and misleading advertising of foods, drugs, devices and cosmetics. • Institute an industry-wide investi- gation of radio and tv advertising "to determine the extent to which false, unfair or deceptive practices — whether in the form of commercials, false demonstrations or otherwise — are used to stimulate the sale of products." • Call a trade practice conference to draft a fair broadcasting guide. In addition Mr. Rogers recommended two changes in the Communications Act. ( 1 ) He would revise Sec. 317 to in- clude employes of a station as well as the station in the provision which re- quires that all matter broadcast that is paid for must be so announced when broadcast. (2) He would authorize the FCC to impose less than revocation against sta- ON CLEANING UP DECEPTIONS: FCC, FTC have authority, should use it more effectively, Rogers report maintains 50 (SPECIAL REPORT: RADIO-TV UNDER FIRE) BROADCASTING, January 11, 1960 COMPLETING THE GATES FM LINE... FROM lO WATTS TO 10,000 WATTS The ALL NEW FJVMOA 10KW FM Transmitter with V aria-Line Tuning With, the addition of this new 10 kilowatt transmitter, Gates now offers six distinctive FM transmitters— 10 and 50 watts, 250 watts, 1000 watts, 5000 watts, and 10,000 watts. These top-quality precision transmitters, built for greater reliability and higher than ever performance stand- ards, include self-contained single or dual channel multiplexing as an optional accessory. The FM-10A 10,000 watt FM transmitter, representing a cumulation of more than 15 years of research and development experience in FM trans- mitters, offers a new design for long tube life, much lower distortion at wider response, and includes the all new Gates exciter with high stability. A very important feature of this new transmitter is Varia-Iine tuning. J'aria-line tuning is a new method of tuning a single ended VHF ampli- fier. A portion of a parallel plate transmission line is made variable to capacity tune the line to operating frequency. The tuning is directly from the front panel. With this exclusive new development, neither mica nor vacuum capacitors are needed in the tank circuit, and by providing optimum Q, the general efficiency of the tank circuit is greatly increased. For a complete technical description of the new FM-10A broadcast trans- mitter, write today for Engineering Bulletin No. 1 18-L— yours for the asking. GATES RADIO COMPANY Subsidiary of Harris-Inter type Corporation QUINCY, ILLINOIS Offices in: International division: C HOUSTON, WASHINGTON, D C. 13 EAST 40th STREET, NEW YORK CITY In Canada: CANADIAN MARCONI COMPANY How the law permits When Attorney General Rogers speaks of criminally prosecuting those responsible for perpetrating the rigged quiz tv shows, he is alluding to that provision of the U.S. Crimi- nal Code which deals with fraud by radio-tv and wire. This is Sec. 1343 of Title 18 of the U.S. Code. This section, in- corporated in the law in 1952 in the McFarland amendments, reads as follows: "Whoever, having devised or in- tended to devise any scheme or arti- fice to defraud, or for obtaining money or property by means of false or fraudulent pretenses, rep- resentations, or promises, trans- mits or causes to be transmitted by means of wire, radio or television communication in interstate or for- eign commerce, any writings, signs, prosecution for fraud signals, pictures or sounds for the purpose of executing such scheme or artifice, shall be fined not more than $1,000 or imprisoned not more than five years, or both." Who comes under the threat? Certainly the advertiser, if that was his intent. Perhaps the broadcaster, if he was a party to the scheme. But what about others who make up the complex of a tv production? The producer, a package firm, the director, a performer. All can be prosecuted under this law, a Jus- tice Dept. spokesman pointed out last week, if he is guilty. This possibility of criminal pros- ecution under Sec 1343 is, it was learned, a very live one. The in- vestigation is being actively pur- sued by the Justice Dept.'s criminal division lawyers. tions for violating FCC regulations or the Communications Act. Such sanc- tions, he pointed out, might take the form of temporary suspension of a license or conditional licenses. In the body of the formal report, the approach to broadcasting is made plain in these words: "... at least part of the broadcast- ing industry is organized upon an economic base in which advertising rev- enue operating through the networks, exercises enormous influence upon the programs as well as the commercials ultimately emitted through the facili- ties of the local broadcasting stations. This system has, of course, produced programs of great benefit to the Amer- ican public. However, it is obvious that the pressures to use the medium primarily for advertising purposes, rather than for communications pur- poses, may, as has been the case with the quiz shows, produce quite the op- posite results. Therefore some form of regulation of malign influence appears to be necessary ..." What's Being Done • The report noted that the industry itself was at work to tighten up controls over de- ceptive practices. The Good Practices Seal is all right, it said, but the only sanction is withdrawal of the seal and this isn't very substantial. In any event, the document continu- ed, the licensee is responsible for the complete operation of the station, in- cluding its programming. And, it added, operation in the public interest is the "only reason for the existence of a broadcasting station." "That interest," it stated "must pre- dominate over the economic interests 52 (SPECIAL REPORT: RADIO-TV UNDER FIRE) of the broadcasters or the advertisers." In an implied sneer at the FCC, the report seemingly chastised the Com- mission for not having conducted the investigation of rigged quiz programs which was brought to light by the House Oversight Legislative Oversight Committee last fall. The report con- tinued: "... an investigation which, significantly, has raised no claim of censorship or of invasion of the First Amendment rights from any quarter." In strong terms, the Justice Dept. stated that the FCC has every power to look into programming. Here are its words: "But in any event, a review of ex- isting authority indicates that the Com- mission may, without running afoul of constitutional or statutory safeguards of freedom of speech, give considerable weight to advertising practices and pro- gramming in the context of licensing, rule making or investigative proceed- ings. It is true that the statutory pro- vision relating to censorship and the First Amendment delineate the outer limits of the Commission's powers. Yet, within those limits considerable scope is left for effective regulatory action. This would certainly be so with respect to deceptive practices as opposed to problems of taste." Bluntly, the report concluded that the FCC "has authority to consider de- ceptive programs and deceptive adver- tising in connection with its licensing procedures." The Justice Dept. document referred to the 1955 renewal of WOL Washing- ton, D.C., although it claimed the sta- tion carried bait and switch advertising condemned by the FTC, as an example of how sparingly the FCC has used this purported authority. The report apparently also viewed with surprise the fact that no tele- vision station has ever been required to go to hearing on its renewal appli- cation because of programming prac- tices. Justice Dept. also seemingly found it significant that the FCC has never taken any action to present a guide to broadcasters in the field of advertising or program content. The document re- ferred to a 1951 FCC announcement that a public conference would be scheduled to discuss tv problems but that none was ever held. Yet, the report noted, the FTC has referred 20-25 stipulations, 50-60 com- plaints and 30-35 cease and desist orders to the FCC during the past two years. It also noted that in 1957 the FCC advised stations that it would re- lay FTC complaints and orders to them so they might take the proper steps, adding that where the FTC has found advertising to be false or decep- tive, its continued use by a broadcaster would bring into question his operation in the public interest. In discussing the advisability of the FTC investigating the advertising in broadcasting, the Justice Dept. report refers to the scope of the study in these words : "... Such an investigation could include not only a study of the text of tv commercials, but also an examina- tion of the authenticity of visual portrayals and the extent to which test demonstrations are rigged through the use of pictorial deception or other- wise ..." Rogers' text: The comments of Attorney General William P. Rogers are reprinted in full below. Attached also are the final paragraphs of the Department of Jus- tice's report on "Deceptive Practices in Broadcasting Media," which contain the recommendations of the Department: December 30, 1959. The President, The White House. Dear Mr. President: Some weeks ago you asked me to review the disclosures made in the course of the recent investiga- tions of television quiz programs as well as other deceptive and corrupt practices in radio and television. You requested that I report to you with respect to the nature of the problems involved and what action is being taken or might be taken to resolve those problems. Since that time, members of the staff of the Dept. of Justice and I have examined the transcript of hearings before the House Special Subcommittee on Legisla- tive Oversight, discussed the problems with representatives of the appropriate regula- tory agencies and the broadcasting in- BROADCASTING, January 11, 1960 ilST 4* Despite the evident good spirits, there is a passing chance that this is not a typical KMPC listener. With more than 165,000 Pulse-people tuned to the station in the average quarter hour, the typical KMPC enthusiast would be difficult to single out. KMPC's flair for reaching some 30,000 more adults in a quarter hour than the second-place Los Angeles station only adds — to the profusion. For KMPC advertisers, it is a pretty piece of multiplicity indeed. KMPC, 50,000 watts, Los Angeles, A Golden West Broadcasters station c^wb KMPC Los Angeles • KSFO San Francisco • KVI Seattle Represented by AM Radio Sales Company BROADCASTING, January II, 1960 53 dustry, and have reviewed the laws under which that industry operates. In addition, we are reviewing the possibility of crimi- nal prosecutions under existing federal laws. There can be no question as to the great impact of the broadcasting industry, particularly of television, upon this nation. Industry sources indicate that as of March 1959, 44,462,000 of the 51,500,000 house- holds in the United States contained at least one television set, leaving only 7,038,000 households, or 13.7%, without a set. The average home with a set is said to have it turned on for more than five hours a day, seven days a week, and television is said to reach over 128 million persons in an average day. The impact of television upon the thinking and the cul- ture of this country is therefore immeasur- able. To millions it is a source of relaxa- tion, entertainment, education and infor- mation. The broadcast industry differs in an essential respect from other media of com- munications. Unlike newspaper or maga- zines, the acquisition and operation of broadcasting stations cannot be left to the uncontrolled interplay of individual initiative and economic forces. There would be chaos unless a regulatory body determined who could broadcast and what part of the radio spectrum he could use. The Communications Act of 1934, which provides the statutory authority for regu- lation of the broadcast industry by the FCC, is based in part upon this theory. However, it is well established that the role of federal regulation is not limited to that of "a traffic policeman in the ether." The privilege of broadcasting to the public is not available to all who desire it. To authorized broadcasters the license is- sued by the FCC is of substantial econom- ic value. In granting this privilege the government is entitled, as former President Herbert Hoover put it, to compel the applicant "to prove that there is something more than naked commercial selfishness in his purpose." Accordingly, the Com- munications Act provides that broadcast licenses may only be issued for maximum periods of three years, subject to renewal. Both the original grant and the renewal are made contingent upon a finding that "the public interest, convenience, and necessity would be served thereby." In ef- fect, each broadcaster enters into an agree- ment with the government to serve the public interest in return for the valuable privilege he is granted. He becomes "a 'trustee' for the public" and has a non- delegable duty to serve the public. Matter broadcast, including advertising matter, is the essence of that service. Because of the requirement that broad- casting serve the public interest and be- cause of its incalculable impact upon public information, attitudes and stand- ards, broadcast licensees must give con- stant attention to the quality of the matter they broadcast. The report which I am now submitting is primarily concerned with deceptive practices, but, of course, the relationship between these matters, the quality of programs and the public needs they serve is a close one. For example, broadcasters might well, either voluntarily or in accordance with requirements im- posed by the FCC, allocate a certain amount of time convenient to listeners to public service programs meeting commu- nity needs, these programs to be chosen after a canvass of local needs and re- sources. While such a practice would be directed primarily at the nature of the service provided, it would also emphasize the public interest in broadcasting and have an impact upon corruption and de- ceptive practices. Similarly, measures which eliminate deception and corruption will, of necessity, have beneficial effects upon program service generally. The broadcasting industry, both radio and television, has made great contribu- tions to public service. However, the dis- closures recently made with respect to Atty. Gen. Rogers Three megaton blast rertain advertising and other practices indicate that "naked commercial selfish- ness," rather than factors of public service, has too often been the principal motiva- tion for much of the matter that has been broadcast. If that were all, the problem would be less serious than it is. There is also evidence of widespread corruption and lack of the personal integrity which is so ' essential to the fabric of American life. ( The large number of individuals who will- - ingly took part in various phases of the deception is disturbing. Persons from i many parts of our country and from many V~ -walks of life — the academic world, the ministry, even a minor child who was coached to cheat and conceal — were in- volved. In fact, one producer testified that none of the large number approached refused to be party to the deception. The District Attorney in New York County is reported to have said that it appears that as many as a hundred of those involved and who testified before a grand jury which was investigating quiz shows testified untruthfully. I believe that more timely and vigorous action by the regulatory agencies con- cerned and by the affected industry can operate to eradicate many of the abuses disclosed. As the report which I am trans- mitting herewith indicates in greater detail, both those agencies and large segments of the industry have recently displayed a quickened sensitivity to the problems and are taking steps to eradicate many of the abuses so far disclosed. Industry attempts to clean house should be applauded, but it is unlikely that such attempts will be successful unless the ap- propriate regulatory agencies manifest a continued concern in protecting the public interest and exercise their powers directly and promptly. Within the framework of existing law, I believe that the regulatory agencies can take effective action in addi- tion to the action which they have already undertaken or have indicated they will undertake. The principal conclusion of this report. I wish to emphasize, is that the FCC and the Federal Trade Commission appear to have authority adequate under existing law to eradicate most, if not all, of the deceptive and corrupt practices in broad- casting which have been disclosed — partic- ularly if the agencies are accorded the full cooperation of the broadcasting in- dustry. Specific examples of how they may use their powers are outlined below and detailed in the accompanying report. The FCC's task would probably be somewhat eased by the enactment of certain changes relating to its authority over broadcasters and also in the area of criminal law. How- ever, it seems premature to recommend any substantial legislative changes until the agencies and the industry have had an adequate opportunity to show the effec- tiveness of present and recommended ac- tion in dealing with the problems under existing authority. There is a wide variety of possible action which the FCC can take to minimize de- ceptive programming and advertising prac- tices. As the accompanying report points out the Commission could, for example, under its existing authority give considera- tion to taking the following steps: 1. Require broadcast licensees to take appropriate measures (more fully described in the report) so that contests which they broadcast as honest tests of skill or knowl- edge are produced under circumstances which provide reasonable guarantees that a program is what it purports to be. 2. Require broadcast licensees to take steps to prevent the broadcasting of matter in return for payments or promises of money or other valuable consideration to employees of the licensees without an ap- propriate sponsorship announcement and provide that information be submitted to the FCC at regular intervals as to the steps each licensee has taken to effectuate this requirement. 3. Require the filing periodically with the FCC by broadcasting licensees, and those of their employees who determine 54 (SPECIAL REPORT: RADIO-TV UNDER FIRE) BROADCASTING, January 11, 1960 Nine hundred eighty-seven miles and one split second by co-ax west of this scene is Iowa. Have you ever considered how unlike Manhattan Iowa looks? And how much like the inside of a New Yorker's head the inside of an Iowan's head looks? Perhaps you have never smelled the fra- grance of new-mown hay tedding on roll- ing acres, or watched the clean steel of a plow slipping through Iowa's fertile black soil. Dvorak, after visiting Iowa, made powerful music for his New World Sym- phony from such ingredients. We, with a television station to grind, are more inter- ested in powerful buying power; we prefer to listen to the music made by the seasonal finale — the clunk of hard ears of corn hit- ting a backboard — the hiss of a thresher spewing kernels of wheat for tomorrow's bread. Iowa's 34.8 million acres of tillable soil produce, among an abundance of other things, something like ten percent of the nation's food supply, and contribute to the high per capita wealth of Iowans. Yet agricultural Iowa is considerably less than half the story. Personal income derived from agriculture accounts for about 25% of the total; income derived from manufac- turing, trades, services and other sources, accounts for the rest. We adduce these fascinating data to suggest that ( 1 ) Iowans are neither exclusively farmers nor exclusively manufacturers; (2) they are exclusively people. The wonders of communication in general and television in particular have made Iowans as aware of new products and new ideas as the most sophisticated cosmopolite. WMT-TV covers over half of the tv fam- ilies in Iowa, and dominates three of Iowa's six largest cities. the content of any broadcast program, of reports of financial interests owned by them in any business enterprise, and of the returns received by them from such enter- prise, if any of the licensees' programs (apart from those accompanied by an ap- propriate announcement of commercial sponsorship) is intended to enhance, or has been used to enhance, the sale of any product of the enterprise. This practice would be consistent with financial report- ing requirements imposed in the public interest by such statutes as the Securities and Exchange acts, the recent Labor-Man- agement Reporting & Disclosure Act of 1959, and the Defense Production Act. 4. Adopt a program of more intensive scrutiny of broadcast licensees' practices before license renewals are granted. Such scrutiny should include a comparison of the licensees' performances with the prom- ises as to programming which they made at the time their licenses were granted or last renewed, and also regular spot checks in depth each year (just as the Internal Revenue Service spot checks individual tax returns) of the renewal applications of a number of licensees or of the li- censees in a particular community. Turning to the FTC, that agency is primarily concerned with unfair or decep- tive trade practices and unfair methods of competition wherever they appear. It is not concerned with broadcasting as such, but only with broadcasting when it is used as a means to effectuate those prohibited practices. Nevertheless, there is much it can do to eradicate these practices in the field of broadcasting. In addition to the numerous steps it is now taking, it could, for example, give consideration to the following actions: 1. In cases involving false or deceptive advertising the FTC usually proceeds against the advertiser, rather than the broadcaster. However, it has authority to proceed against a broadcaster engaged in the false advertising of foods, drugs, de-_^ vices or cosmetics. I recommend that it (do so in appropriate cases. 2. Institute an industry-wide investiga- tion of television and radio advertising to determine the extent to which false, unfair or deceptive practices — whether in the form of commercials, false demonstra- tions, or otherwise — are used to stimulate the sales of products. ~~ 3. Call a trade-practice conference for the purpose of drafting a broadcasting ad- vertising guide. The foregoing suggestions are merely examples of possible additional action which may be taken under existing law by the regulatory agencies concerned. As the recommendations set out above indicate, if the regulatory agencies bring their powers under existing legal authority to bear upon the problems promptly and vigorously much can be accomplished to eradicate the abuses disclosed. I do, how- ever, recommend certain legislation to assist in meeting the problems. First, under existing law it is a criminal offense for a broadcasting station to broad- cast sponsored matter without an appropri- ate sponsorship announcement. This does not apply in cases in which an employee of a station, rather than the station itself, 56 (SPECIAL REPORT: RADIO-TV UNDER FIRE) Expert help The House Legislative Over- sight Subcommittee now has its own payola- — on the payrolla. Last week it hired Mrs. Eliza- beth G. Paola — without the "y" but still pronounced that way — as a staff secretary. surreptitiously receives money or other valuable consideration in return for broad- casting matter without any such announce- ment. The law should be amended to make such action by the employee a federal crime. Second, as a practical matter, the one sanction expressly conferred by statute upon the FCC for use against a broadcast licensee who fails to operate in the public interest is to withdraw his broadcasting license permanently — a sanction so severe that it has been imposed only rarely. The FCC should be expressly authorized also to impose less severe sanctions for actions violating the Communications Act or regu- lations issued pursuant to it. Such sanc- tions, for example, could include tem- porary suspension or conditional licenses. In a sense, the spectacle of corruption in the broadcast industry presents a larger issue which is beyond the area of legisla- tion or law enforcement. Our system of government preserves to each individual the widest latitude of personal freedom. But as Clemenceau once said: "Freedom is nothing in the world but an opportunity for self-discipline." In these times of fer- ment, when the peoples of the free world look to the United States for responsible leadership, we can ill-afford any relaxation of the high ethical and moral standards which have kept our nation free and strong. Respectfully, William P. Rogers. Attorney General. 8. Recommendations. The disclosures relating to the quiz shows and payola make it clear that some reform is neces- sary. The actions which the broadcasting industry has itself taken are commendable, and no doubt it will continue to be alert to further possibilities of improvement. However, an affirmative statutory duty to protect the public interest relating to broadcasting and advertising is placed upon federal regulatory agencies. That duty cannot be transferred to the industry or exercised on the theory that industry self-regulation is by itself adequate. Rather, the vigorous and intelligent exer- cise of statutory functions would seem to afford the strongest incentive toward in- dustry self-regulation. Any recommendations for action to correct the abuses in the broadcasting in- dustry which have been disclosed should be formulated in the light of the basic factors which operate in the field. Broad- cast licensees have had conferred upon them a highly valuable privilege. In re- turn, each such licensee is expected to operate as a " 'trustee' for the public". While advertising revenue must continue to serve as the economic base for the industry, it should not be permitted to overwhelm it. As long ago as 1922 Her- bert Hoover, then Secretary of Commerce, stated with respect to radio: "It is incon- ceivable that we should allow so great a possibility for service, for news, for en- tertainment, for education, and for vital commercial purposes to be drowned in advertising chatter." The current disclosures have shown that at least at times the pressures of com- mercialization operate not only to produce "advertising chatter", but also to debase program content itself, with demoralizing consequences. Obviously, any broadcast licensee who permits demoralizing and deceptive material to be transmitted over his facilities, whether originated by him, by a network or by some other source, is not fulfilling his obligations as a public trustee. It is clear that existing law is so framed as to give the government sub- stantial means to combat the excesses of commercialization in broadcasting. Those means do not appear to have been used as effectively as they can be. It is believed that, without approaching problems of censorship, constitutional questions of freedom of speech or of the press, or problems relating to the quality or taste of programs, the FCC has a sub- stantial arsenal of weapons to combat deception and corruption in the broad- casting industry. It is recommended that it give consideration to taking the follow- ing action: (1) Adopt a set of regulations which would require some guarantees of honesty with respect to matter that is broadcast. For example, it should not be difficult for the FCC to frame a regulation requiring that a licensee take reasonable steps to satisfy himself that any contest which he broadcasts as an honest test of skill or knowledge is produced under circumstan- ces which would tend to guarantee that it is in fact such a program. In the event that contestants are given assistance, the regulation might require these facts to be announced. While such a regulation would probably not prevent all "rigging", it would focus the licensees' attention upon their responsibilities. A regulation of the type here suggested would not differ substantially from a presently existing regulation requiring it to be disclosed that a program is mechani- cally reproduced where the time element is of importance. 47 C.F.R. 3.653. In addition, such a regulation would prob- ably make it possible to bring to bear the Commission's cease and desist powers un- der section 312(b) of the act. This pro- vision authorizes the issuance of such an order against any person who has "failed to observe any rule or regulation of the Commission." The cease and desist pro- cedure would be far more effective than the institution of revocation proceedings or waiting until the licensee applies for renewal and then considering the matter _as part of his overall performance. It is significant that the organization of the broadcasting business is such that the individual station licensee was not, as a practical matter, in a position to control BROADCASTING, January 11, 1960 : [he pro- ;5jH .Jin? . tor latter Mi of it the as'1 i960 !fe«?ffc /»<*> In Memphis . . . Survey After Survey Shows Channel 3's Commanding Lead! i st I st I St by A.R.B. I by PULSE I by NIELSEN Here are the latest Memphis Surveys, showing leads in competitively-rated quarter hours, sign-on to sign-off, Sunday thru Saturday: A.R.B. Pulse Nielsen Sept. 27-Oct. 24, 1959 May 1959 June 8-Aug. 9, 1959 (Metro Area) (Metro Area) (Station Area) WREC-TV Sta. B Sta. C 245 72 80 309 79 7 271 57 69 WREC-TV Channel 3 Memphis Represented Nationally by the Katz Agency BROADCASTING, January 11, 1960 57 IN PROVIDENCE WJAR is UP! In twenty-eight out of forty- nine daylight hours, 6:00 A.M. to 6:00 P.M., Monday through Friday (Pulse, March '59 vs. June '59) WJAR shows an increase. WJAR is UPf Twelve out of twenty traffic periods rated 6:30 A.M. to 9:00 A.M., Monday through Friday (Pulse, March '59 vs. June '59) WJAR shows increases. WJAR is UP! Thirty-eight of the forty-nine daylight hour segments, 6:00 A.M. to 6:00 P.M., Monday through Friday (Pulse, June '58 vs. June '59) WJAR shows increases. WJAR is UP! In twenty-three of twenty-four traffic periods, 6:30-9:00 A.M., and 4:00-6:00 P.M., (Pulse, June '58 vs. June '59) WJAR shows increases. GET RESULTS ! I BUY ADULTS! I Sister station of WJAR-TV ^^Represented proudly by Edward Petry ^^^^ or even to know about the rigging of the quiz shows. However, the heads of the networks concerned and some of their principal aides testified at the hearings that they were also completely surprised by the disclosures. The fact that the quiz shows were produced by independent packagers provides the networks with neither a practical excuse — the networks could nevertheless have seen to it that necessary precautions to maintain honesty were taken — nor a legal one. The net- works involved are themselves broadcast licensees and are obligated to operate their broadcast facilities in the public interest. The quiz shows were disseminated to affil- iated stations which operate subject to the same obligation. That obligation may not be delegated or transferred. The affiliated stations have now been put on notice that the fact that they broadcast a network program is not by itself a guarantee that that portion of their opera- tions is in the public interest. A regulation of the type here recommended would emphasize the individual licensee's respon- sibility. In order to implement the regulations suggested above, the Commission might also adopt a regulation requiring each li- censee to require a warranty that a con- test program is what it purports to be, where such a program is obtained from an outside source such as a network. As station operators, the networks are them- selves licensees, and they could be re- quired to obtain such warranties when they obtain programs from independent pro- ducers. The regulation might also contain a requirement for a liquidated damages provision in the warranty. (2) Amend the existing regulations con- cerning announcement of sponsored pro- grams (47 C.F.R. 3.1 19, 3.289, 3.654) so as to cover payola. Section 317 of the Communications Act and the above-cited Commission regulations require sponsor- ship announcements only where the valu- able consideration for the material broad- cast has been received by the station. The listening public should be similarly in- formed where the broadcast material has been "sponsored" through payments to the employees of the station, for the con- gressional concern was not with who receives the payment but rather that "[a]ll matter broadcast for hire shall be an- nounced as paid material" (S. Rept. No. 772, 69th Cong., 1st Sess., p. 4). The Commission would appear to have ample authority, under its general rule- making powers, to adopt regulations which would require licensees to take affimative steps to prevent the broadcast of matter as the result of payola received by their employees. Such regulations could, for example, provide that each licensee shall take appropriate steps to require his em- ployees to advise him of payments or promises made in return for broadcasting matter, shall make an appropriate sponsor- ship announcement when advised of any such payment or promise, and shall in- form the Commission of the steps he has taken to effectuate this program. (3) Adopt regulations to cover situa- tions in which a station licensee or an em- ployee of a licensee engaged in the deter- mination of matter which is broadcast. owns an interest in an enterprise which will substantially benefit if the licensee, without appropriate announcements of commercial sponsorship, plays a record made by the enterprise or displays or discusses any other of its products over the air. In such situations direct payment to the licensee or the employee is not necessary since he will benefit indirectly by any broadcast publicity given the prod- uct. This situation may not necessarily always be improper or inconsistent with the public interest. In this area it is felt that what is needed is full disclosure so that the propriety of these matters can be explored in the light of known facts and conditions. Pursuant to its general rule- making authority, the Commission could issue regulations requiring the periodic filing of reports by each station and by employees engaged in the determination of matter which is broadcast listing any financial interest owned in a business en- terprise the sale of the products of which is likely to be enhanced or has been en- hanced by material broadcast over the station. The regulations cculd also require that there be filed with each report a state- ment disclosing the financial returns ac- cruing from any such business enterprise. This statement could then form the basis of any investigation or action the agency might deem appropriate. Such reporting requirements are con- sistent with financial reporting require- ments imposed in the public interest by such statutes as the securities and exchange acts, the recent Labor-Management Re- porting and Disclosure Act of 1959 (Public Law 86-257), and the Defense Production Act. Thus, the Securities Act of 1933 ( 15 U.S.C. § 77aa) requires a registration statement to be accompanied by a schedule showing the amount of securities of the issuer held by its direc- tors, chief executive, and financial and accounting officers, and the remuneration paid by the issuer to its directors and its officers and other persons, naming them whenever the remuneration exceeds $25.- 000 per annum. Similar requirements are imposed by the Securities Exchange Act of 1934 ( 15 U.S.C. § 781) with respect to the registration of a security on a national securities exchange. The Labor- Management Reporting and Disclosure Act of 1959 (Public Law 86-257, § 202) re- quires each officer and employee of any labor organization to file with the Secre- tary of Labor reports listing all financial interests owned by himself, his spouse, or minor child in any employer whose em- ployees are represented by the labor organ- ization, and any income derived from such an employer except as a bona fide em- ployee. The Defense Production Act (50 U.S.C. App. § 2160) requires persons employed by the Government without compensation who obtain exemptions from the conflict of interest statutes to file for publication in the Federal Register a statement of ownership of stocks, bonds, or other financial interests, and at the end of each succeeding six-months' period, a statement showing any changes in such interests. (4) Adopt a program of more intensive scrutiny of licensees' past performances in 58 (SPECIAL REPORT: RADIO-TV UNDER FIRE) BROADCASTING, January 11, 1960 WeeReBel, Columbus, Ga., shows replica of Confederate Uniform to Mary Dwyer, time buyer, Kenyon & Eckhardt, Inc., New York. Houe you heard what the UJeeReBeL said to Kenyan & Eckhardt? "We have the highest per family income in Georgia." You'll miss the highest per family income in Georgia, if you don't put Columbus on your schedule. Metropolitan Columbus' family income is $6,855 annually compared to the Georgia figure of $5,002. And 83% of the families in this high-income area own TV sets. They view WRBL-TV the most! Check HOLLINGBERY for availabilities on WRBL-TV and WRBL Radio. Wee flEO e WRBL TV-CHANNEL 4 • RADIO-5000 WATTS a tOLUtTlBllS, GR.® Represented by George P. Hol/ingbery Co BROADCASTING, Jonucry 11, 1960 5^ connection with renewals. It might be ap- propriate for the Commission to adopt a system similar to that followed by the Internal Revenue Service which chooses a certain number of returns at random for a spot check in depth. The Commission might follow the same course by requiring narrative and detailed accounts of past operations, and, in addition to acting on specific complaints, choose a certain num- ber of renewal applications or all the li- censees in a particular community for close examination, requiring more detailed information where necessary, and setting questionable cases for hearing. The pro- cedure would include consideration of ad- vertising practices, material which has been advertised, and action taken on com- plaints by the FTC. The procedure should emphasize a comparison of the licensee's actual performance with the promises he made as to his programs and operations when his license was originally granted or last renewed. The licensees would thus be put on notice that from time to time they might have to give a detailed accounting as to their operation in the public interest. The FTC is not interested in broad- casting as such. Its concern is with unfair or deceptive trade practices and unfair methods of competition wherever they ap- pear. However, to the extent that broad- casting is used for such purposes there is much it can do. This is demonstrated by the action it has already taken with re- spect to increased monitoring, deceptive advertising and payola. In addition, it is recommended that it give consideration to taking the following action: (1) In cases involving false or deceptive advertising or deceptive photography the FTC ordinarily proceeds against the adver- tiser, rather than the broadcaster. It might consider also proceeding against the broad- caster in appropriate cases involving the false advertising of foods, drugs, devices or cosmetics. (2) Institute an industry-wide investi- gation of television and radio advertising to determine the extent to which false, un- fair or deceptive practices are used to stimulate the sale of products — whether in the form of commercials, deceptive photography, false demonstrations or otherwise. Such an investigation could in- clude not only a study of the text of com- mercials, but also an examination of the authenticity of visual portrayals and the extent to which test demonstrations are rigged. (3) Call a trade practice conference for the purpose of drafting a broadcasting advertising guide. This procedure would make available the widest industry partic- ipation and would provide opportunity for full expression of the industry point of view. At the same time, it could afford those involved in such advertising an op- portunity to abandon the practices pro- scribed by the guide simultaneously, with- out the competitive inequities resulting from government enforcement on an ad hoc basis or from self-regulation by the industry without the sanctions required to make such regulation meaningful. By keeping the rules revised and current, there would be created a technique for continued cooperation between the indus- try and the government. It should be emphasized that the fore- going suggestions do not exhaust the possibilities of regulatory action under existing law. The expertise of the agencies concerned should suggest other and possi- bly more effective action. As the foregoing recommendations indi- cate, it is believed that the FCC has adequate authority under existing law to take effective action against the deceptive practices recently disclosed. It is believed, however, that it could be assisted in carry- ing out its functions by certain additional legislation. Two types of such legislation are here recommended. First, under existing law, the FCC has only one sanction expressly set forth in the statute which it may impose upon a broadcaster who does not operate in the public interest. It may put him off the air permanently by revoking his license or failing to renew it. This "death sentence" is an extremely drastic sanction which would impose substantial hardships upon the broadcaster and, in seme cases, his listeners. Its drastic nature may well ex- plain its sparse use in the past. Legislation should be enacted which would expressly give the Commission authority also to impose milder sanctions for actions vio- lating the act or regulations issued pur- suant to it. These could be, for example, suspension or conditional renewal. Second, sections 317 and 501 of the Communications Act make it a criminal offense for a broadcasting station to broadcast any matter as a result of a promise or payment of money or other valuable consideration to the station un- less an appropriate sponsorship announce- ment is made. This applies only with respect to promises or payments to the station. It does not apply to promises or payments to employes of the station. Therefore the prohibition would apparently not reach the payola case in which an employe, rather than the station itself, is involved. Legislation should be enacted which would also make it a criminal offense for employes of stations to accept payola for material which is broadcast without making arrangements with the broadcaster for an appropriate sponsor- Federal Trade Commission Chairman Earl W. Kintner is uncertain whether the courts will back up any FTC find- ings against alleged deception on com- mercially-sponsored television programs — unless the deception involves mis- representation of the product being ad- vertised. The FTC chairman offered this opinion in a report submitted to the Senate Commerce Committee at the re- quest of the Senate group's chairman, Warren G. Magnuson (D-Wash.). Sen. Magnuson apparently aiming at "de- ceptions" involved in rigged tv quiz shows, last November asked the FTC ship announcement. As has been indicated above, it is believed that the regulatory agencies con- cerned have adequate authority under existing law to deal with the abuses which have been disclosed. This would certainly be so if the industry provides the coopera- tion it appears to be promising. The posi- tion of the agencies would be strengthened by enactment of the legislation recom- mended above. If still further legislation should prove necessary, it would be ap- propriate to consider at least two addi- tional measures. First, as earlier explained, the networks, as such, are not regulated by the FCC. This is so even though the individual broadcasters rely upon the networks so heavily for matter broadcast, and the net- works are ordinarily in a far better posi- tion than the individual licensee to select and control the presentation of that mat- ter. Legislation could be enacted which would place direct regulatory authority over the networks in the FCC. Second, the FTC lacks authority to restrain the dissemination of false or de- ceptive advertisements, or to prevent the use of unfair or deceptive trade practices pending issuance of a final administrative order to cease and desist. Under existing law (15 U.S.C. 53), the Commission may seek a temporary injunction only in re- spect of false advertisements of food, drugs, devices, or cosmetics. It has no power to obtain an injunction temporarily restraining false advertising in any other area of the economy, or in respect of de- ceptive trade practices, where the damage to the consuming public may be equally harmful. An unscrupulous advertiser may continue deceiving the public with im- punity and with profit pending the final outcome of long and involved administra- tive proceedings and judicial review which is a matter of right. Accordingly, con- sideration should be given to legislation which would extend the FTC's authority to institute temporary injunctive proceed- ings, pending issuance of a case and desist order, to all false and deceptive advertis- ing and to all unfair and deceptive trade practices under Section 5 of the Act (15 U.S.C. 45). head whether a prop card bearing the sponsor product's name, which re- mains in sight of the tv cameras dur- ing a complete program, might not cause the whole program to be termed a "commercial." This being the case, he asked, would not the "deceptions" practiced during the program mean the "commercial" (program) is a deceptive one? Sen. Magnuson also had asked for a full report on operation of the FTC's radio and tv monitoring unit. His re- quest (At Deadline, Nov. 23) fol- lowed charges by him that the FTC had been lax in acting against deceptive FTC STEPS UP TV MONITORING Kintner reports policing moves, limitations 60 (SPECIAL REPORT: RADIO-TV UNDER FIRE) BROADCASTING, January 11, 1960 YOU WAY WIVtR »»H MR 22 HOURS*- NSI SURVEY — KALAMAZOO-GRAND RAPIDS AREA (July, 1959) STATION TOTALS FOR AVERAGE WEEK HOMES DELIVERED PERCENT OF TOTAL WKZO-TV STATION B WKZO-TV STATION B Mon. thru Fri. 9 a.m.-Noon Noon-3 p.m. 3 p.m. -6 p.m. 58,900 58,900 53,000 24,100 36,100 32,400 70.9% 62.0% 62.0% 29.1% 38.0% 38.0% Sun. thru Sat. 6 p.m.-9 p.m. 9 p.m.-Midnight 107,600 118,200 63,100 54,500 63.0% 68.0% 37.0% 32.0% BUT... WKZO-TV Can Speak For You In Kalamazoo -Grand Rapids! WKZO-TV reaches more of the people, more of the timet than any other station serving the Kalamazoo-Grand Rapids area. Facts of the matter are shown in the latest NSI Survey (see left). WKZO-TV holds an 84% lead over Station "B" in homes delivered, Monday through Friday, 9 a.m. -6 p.m. And a 9-county ARB Survey (April 17- May 14, 1959) covering 300,000 homes gives WKZO-TV first place in 74.6% of all quarter hours surveyed! If you want all the rest of outstate Michigan worth having, add WWTV, Cadillac, to your WKZO-TV schedule. %Wayne Morse made the longest U.S. Senate speech of record — 22 hours, 26 minutes — on April 24-25, 1953. 1 ^P^F&k^- A WKZO-TV — GRAND RAPIDS-KALAMAZOO H WKZO RADIO — KALAMAZOO-BATTLE CREEK ■ WJEF RADIO — GRAND RAPIDS ■ WJEF-FM — GRAND RAPIDS-KALAMAZOO V WWTV — CAD'LLAC, MICHIGAN KOLN-TV — LINCOLN, NEBRASKA Associated with " W WMBD RADIO — PEORIA, ILLINOIS ~ WMBD-TV — PEORIA, ILLINOIS WKZO TV 100,000 WATTS • CHANNEL 3 • lOOO' TOWER Studios in Both Kalamazoo and Grand Rapids For Greater Western Michigan Avery-Knode/, Inc., Exclusive National Representatives BROADCASTING, January 11, 1960 61 radio and tv commercials (Broadcast- ing, Nov. 23). The Report • FTC Chairman Kint- ner's reply, dated Dec. 22, 1959, and released by the Senate committee last week, said that: • In two cases, the courts have ruled the FTC has no jurisdiction to contest the propriety or manner in which an ad- vertiser may direct attention to his prod- uct so long as he does not misrepresent claims made in behalf of the product. • Chairman Kintner himself on Nov. 2, 1959, ordered a "crash program" to step up FTC activity against alleged false and misleading advertising on tv. This meant transferring attorneys and other personnel from "other areas" to monitoring and investigating radio and tv commercials; doubling the size of the FTC's radio and tv monitoring unit (from three attorneys, two monitors, two clerks); sending investigators to the New York area; assigning seven trial attorneys to radio and tv investigations and trial work; monitoring the radio and tv networks throughout the broadcast day, and ordering FTC's 10 field of- fices to monitor all tv stations in their areas on certain days. • FTC has issued complaints against nine record manufacturers or distri- butors alleging payola activities and has initiated complaints against eight others, besides being engaged in investigations of still others. The FTC has obtained a consent decree from RCA to cease pay- ola activities. • The FTC has no recommendations for legislation to "regulate the program content" of tv broadcasts and prefers to await the results of the FCC's cur- rent investigation before making fur- ther comments. Action Taken • Chairman Kintner said the FTC in the past three fiscal years has issued 500 orders against deceptive or false advertising in all media. The FTC has issued 43 formal complaints against advertising involv- ing radio or tv, from which 28 cease- and-desist orders have resulted. The FTC also has negotiated 13 stipulations "correcting" radio or tv advertising claims and has accepted 47 affidavits or letters of discontinuance covering the same media, he said. Before the House Legislative Over- sight Subcommittee's tv quiz show hear- ings, the FTC received only 20-25 com- plaints a month about tv or radio com- mercials, he said. Now it is receiving 230 a month. The monitoring staff se- ected 1,000 "questionable" tv commer- cials from Nov. 2-27 for full study to see if they warrant corrective action. Chairman Kintner noted FTC action against Libbey-Owens-Ford Glass Co.- General Motors Corp. charging "camera trickery" in tv commercials and against Brown & Williamson Tobacco Co. and Ted Bates & Co. charging misrepresen- tation of Life cigarette filters on tv. Since the FTC's diversion of other personnel to radio and tv probing will weaken enforcement in other fields. Chairman Kintner said, the agency on Nov. 18, 1959, asked the Budget Bu- reau for a supplemental appropriation for fiscal 1960 and added funds to con- tinue the work in fiscal 1961. (Sen. Magnuson also is chairman of the Sen- ate Appropriations Subcommittee which hears budget requests for the FTC, as well as the FCC and other independent agencies.) BROADCAST ADVERTISING WHICH WAY NOW FOR ADVERTISING? Media, agencies on agenda of emergency ANA meeting FTC Chairman Earl Kintner, leader of major media and an official of Amer- ican Assn. of Advertising Agencies, along with Assn. of National Advertisers Chairman Donald S. Frost, will be among the speakers at ANA's "un- precedented" special meeting of its mem- bership Feb. 2. Plans for the one-day special session at New York's Hotel Plaza are being announced by ANA today (Jan. 11). Speakers other than Mr. Kintner and Chairman Frost, of Bristol-Myers, have not been identified, but an announce- ment said media participants would be leaders in the radio-tv and print fields and indicated another government speaker might appear along with Mr. Kintner. ANA first disclosed its decision to call the extraordinary meeting during its FCC testimony last week (see page 36). Plan of Action • The "outside" speak- ers presumably will appear during the morning and luncheon sessions. In the afternoon, according to ANA President Paul B. West, "advertisers will hear ANA officers outline the objectives and a program of action for the ANA which the board determined will be most ef- fective in safeguarding the legitimate and proper use of advertising." "We regard the present situation con- fronting advertising to be sufficiently serious to warrant this special session, the basic purpose of which is to give our members a first-hand account of important developments affecting all advertising since our annual meeting in Hot Springs early in November," ac- cording to Chairman Frost. Mr. West said public and govern- mental reaction against "certain adver- tising practices" indicated that "def- inite action, and not mere lip service, is called for on the part of responsible advertisers, agencies, media and by the organizations which represent them . . . "It seems to us self-evident that there must be a higher degree of self-regu- lation combined with effective means for upholding standards of practice to which advertisers, agencies and media can subscribe if private industry is going to continue to have the freedom to em- ploy advertising to the full extent de- manded by our economy today. The alternative is to default to the govern- ment, and we all realize what that would lead to." Efforts Being Made • Mr. West said the FTC had made clear that govern- mental concern about advertising prac- tices is not confined to the broadcast media, and noted that as a result of consultations with the FTC, ANA is exploring specific ways in which it can guide its members in their efforts to avoid "objectionable" advertising in all media. It also was noted that ANA has con- ARBITRON'S DAILY CHOICES Listed below are the highest-ranking television network shows for each day of the week Dec. 30-Jan. 5 as rated by the multi-city Arbitron instant ratings of American Research Bureau. Date Program and Time Network Rating Wed. , Dec. 30 Wagon Train (7:30 p.m.) NBC-TV 29.4 Thur , Dec. 31 Untouchables (9:30 p.m.) ABC-TV 20.1 Fri., Jan. 1 77 Sunset Strip (9 p.m.) ABC-TV 29.7 Sat., Jan. 2 Gunsmoke (10 p.m.) CBS-TV 29.7 Sun. Jan. 3 Ed Sullivan (8 p.m.) CBS-TV 26.2 Mon. , Jan. 4 Father Knows Best (8:30 p.m.) CBS-TV 25.6 Tue., Jan. 5 Red Skelton (9:30 p.m.) CBS-TV 24.2 Copyright 1960 American Research Bureau 62 BROADCASTING, January 11, 1960 WJAR-TV sews with the hottest exclusives in filmdom! Shirley Temple, Danny Kaye, in the market! Station personality, Martin & Lewis, Tarzan — exclu- Jay Kroll — "Mister Movie" to his sives with WJAR-TV in Provi- [\R New England viewers! Not 2, but 7 dence! 460 top-drawer features CZT great nighttime features per week! from Hollywood's 9 biggest studios All on the station that pioneered just added to the largest film library V^l movie programming! CHANNEL 10 • COCK-OF-THE-WALK IN THE PROVIDENCE MARKET BROADCASTING, January 11, 1960 Toot'less Joey • Knomark Inc., Brooklyn, N.Y., which spends more than $1 million to promote its Esquire Scuff-Kote shoe polish in 50 tv markets, revamped its one-minute commercial recently to include a very brief sequence in which two boys appear. One is six-year-old Joseph Grassi (left), who obviously didn't get two front teeth for Christmas. More than a hundred letters and cards have been received from women viewers asking for photo- graphs of the lad. Richard Lock- man, Mogul William & Saylor ex- ecutive vice president and general manager, and Miss Jean Harri- son, MW&S radio-tv producer, screened 240 youthful applicants before selecting young Grassi. The result, according to Mr. Lockman, is a "memorable" commercial, adding that "any woman who takes time to write a postcard is bound to remember favorably the product and sales message respon- sible for her simple pleasure." suited with Donald H. McGannon of Westinghouse Broadcasting Co., chair- man of the NAB Code Review Board; with AAAA officials and with "other groups." Referring to ANA's annual convention last November, Mr. West pointed out that the association "took a strong stand affirming the responsibility of advertisers for the programs they sponsor" and urging members to make an immediate review of their advertis- ing messages (Broadcasting, Nov. 16, 1959). The Feb. 2 meeting, he said, was called on the theory that all advertising would benefit if each element of the business made clear to all the rest what it is doing and, so far as possible, what it intends to do. RATINGS DEFENDED AMA session hears 'Life' barbs rebuked Television research came in for crit- icism at last week's meeting of the New York chapter of the American Mar- keting Assn. But at a session devoted to magazine research and its inter-media implications, tv found a defender will- ing to answer print criticism of ratings. Dr. D.B. Lucas, chairman of the marketing department in the New York U. School of Commerce, Accounts & Finance and research consultant to BBDO, took the occasion to address an "open letter" to publisher Henry Luce, referring to Life's, Dec. 14 feature on national tv ratings. In the "letter" (so termed only for purposes of the speech) the researcher paralleled tv research with that pioneered for magazines by Mr. Luce, showing that the same crit- icisms could be inferred. What Dr. Lucas said: "Dear Mr. Luce: "Your Dec. 14 issue of Life gives an informative presentation of 'fireworks ahead on tv rating systems.' I note the following points: "1) 'Each company . . . makes na- tionwide ratings with a sample . . .' "2) 'These three systems frequently disagree . . .' "3) The ratings tell only how many look at a program; 'they cannot meas- ure a tv viewer's quality of enjoy- ment . . .' "4) 'The evils of a misused rating system are sometimes insidious. Voice of Firestone . . . was axed . . .' "5) ' ... To some sponsors . . . they [the ratings] have become the be-all and end-all of television . . ,' "All of this reminds me that Life magazine, when it was very young, was losing money. Life suspected that it had a large audience of readers, and brought in four research men to devise methods of measuring its audience. Several magazines have since joined in the pa- rade. Now, Mr. Luce, it appears that, "1) Magazines, too, 'make nation- wide ratings with a sample.' "2) Magazine surveys, too, 'fre- quently disagree;' Life's own audience differed by 7 million readers in two nearly concurrent surveys. "3) Life's surveys showed only how many people look into Life; 'they can- not measure [a magazine reader's] qual- ity of enjoyment.' "4) 'The evils of a misused rating system are sometimes insidious.' Two of Life's contemporary weeklies have al- ready been 'axed.' "5) 'To some advertisers, [audience surveys] have become the be-all and end-all' of magazine performance; cer- tainly Life has established a command- ing lead in advertising dollars. "The striking parallel between the television industry and Life's experience with magazine audiences makes me wonder why you, Mr. Luce, are so crit- ical of television ratings. I have no criticism of Life magazine for popular- izing audience studies. I think it is a good thing. One reason is that I happen to be one of the four research men who helped you start this whole business — away back in 1938. "End of letter." 'Look's' Research Look • Dr. Lucas went on to salute a Look magazine page-exposure study outlined by his predecessor on the AMA luncheon plat- form, Joel Harnett, assistant to the pub- lisher of Look. The professor-consultant offered a technical critique and called the research "a real milestone." The penetration study, as described by Mr. Harnett, was launched to give the magazine what it might accept as a fairer basis for comparison with tv. Media evaluators, he believes, are work- ing from "a semantic abortion" when they compare tv average minute ratings with a print circulation cut by three- quarters after being multiplied by an ad recognition score. To measure its audience. Look used personal interviews combined with a "glue-spot" test. This was devised to check readership by binding every set of facing pages with a glue-spot im- perceptible to the subscriber. In this way Look achieved what it considers "a direct comparison with the only tv measurement that does give a reason- able estimate of viewer [over age 10] traffic on a household basis — the aver- age minute rating." The publisher's as- sistant added, "It also reports exposure on an individual reader basis. There is at present nothing in tv comparable to this." After the study, done for Look by Audits & Surveys Co., Look wound up with a price of 589 households per ad dollar, per black-and-white page. Mr. Harnett, whose early experience included a radio writing stint in El Paso, Tex., also criticized television research for lack of proof on the score of repeat exposure, that is, not tracking viewers for all three commercials of a half-hour network show. He finds it "incredible that with all the money spent in tv in this day and age that no such account- ing has been made." Expanding on possibilities for inter-media comparison, Mr. Harnett called for research "geared to showing the inter-action effects of various media on the consumer," say- ing that "this type of research will grow in importance as agencies, advertisers and media overcome their defensive- ness and their biases and become gen- uinely intrested in the phenomena of communication and persuasion." 64 (BROADCAST ADVERTISING) BROADCASTING, January 11, 1960 A. .Sil Want to Build a Bigger FM Audience You can with this beautifully -styled, high quality SARKES TARZIAN FM RADIO 1995 SUGGESTED RETAIL PRICE (Limited Time Offer) Here's how we're doing it. We are now installing two FM stations in Indiana. Like you, we are interested in increasing the number of FM equipped homes. One of the easiest ways — it seemed to us — was to make available to the public a high quality, low-priced receiver. We had the engineering and production facilities for turning out just such a set — in quantities, and, at the RIGHT price. You can't beat this one at $19.95. We are making arrangements with drug and grocery chains, department stores and other similar outlets in our areas — giving them FREE plugs telling the listening audience where they can buy the sets. Everyone benefits. You can make a little profit by being the source for the FM receivers . . . the outlets get the plugs . . . and the audience in your area is increased. Receivers are now available — for a limited time only — to all FM stations. Orders must be on FM station letterheads. ORDERING INFORMATION Model 501 : Champagne White Cabinet, Champagne White Front Model 502 : Moonmist Grey Cabinet, Charcoal Front Model 503 : Moonmist Grey Cabinet, Champagne White Front Model 504: Champagne White Cabinet, Charcoal Front (Specify model Number) YOUR COST Qty. 1-49 Qty. 50-99 Qty. 100-4999 Qty. 5000-over $18.00 ea. 17.80 ea. 16.50 ea. 16.40 ea. TERMS Net 30 days, all prices FOB Bloomington, Indiana, Federal Excise Tax included. Broadcast Equipment Division Consumer Products Section SARKES TARZIAN INC east hillside drive • bloomington, indiana BROADCASTING, January 11, 1960 65 TVB DECLARES WAR ON MAGAZINES Says publishers conceal real state of affairs in magazine industry, cites rising ad rates, rise in CPM and drop in circulation figures Television Bureau of Advertising has mounted a major attack on national magazines, charging that the magazine industry has "steadfastly refused" to adjust to broad changes wrought by television. These changes, according to TvB, are in the service provided to the public and in the vehicle presented to the na- tional advertiser. In the form of a presentation book- let, TvB strikes at magazines for the position taken before the national ad- vertiser, while the magazine industry "for some time now has been attacking television on every flank." The bureau charges that the "air of promotional optimism [that] emanates from the publishing business" has ob- scured the real state of affairs in the magazine industry itself. "The maga- zines which are doing least well re- venue-wise," asserts TvB, "are those most ardently attacking television and emanating assurance." TvB's new booklet, "The Changing Face of Magazines," is being circulated this week. In an introduction, TvB wryly observes: "Had the magazines themselves published this information, this report would not have been neces- sary." Forfeits Position • The national mag- azine is painted by TvB as having for- Signing in • Participants in the final transaction of the merger by which Fuller & Smith & Ross Inc., New York, acquired Stromberger, La- vene, McKenzie of Los Angeles (Broadcasting, Dec. 7, 1959), met in F&S&R's Cleveland office Jan. 4 for the signing of legal documents. Adding his signature is Charles M. Skade, F&S&R's senior vice presi- dent, administration. Standing (1 to r) are: Don McKenzie, Edward Ruppe and Norval Lavene. Messrs. McKenzie and Lavene are newly- elected vice presidents of F&S&R, and Mr. Ruppe is secretary of the agency. The west coast agency's an- nual billings exceed $5 million. feited to tv any former claim to being the national advertiser's "pivotal medi- um" and as grossing increased revenues which in reality represent considerable hikes in page rates rather than in- creased advertiser usage. To go a bit further, TvB statistically judges magazines as having become less efficient buys along with attrition in their mass appeal. Figures trotted out by TvB included such non-tv sources as the Assn. of National Advertisers. An example of some of what TvB has "found neces- sary" to report: A drop in magazine share of national advertising. In 10 years through 1958, the share was down 27%. In 1949, magazines had 16.6% of total national advertising but by 1958 the share was only 12.1%. Faced with a loss in advertising "sup- port." magazines have resorted to shor- ing up revenue principally by increasing page rates. (Magazine revenue increased 7.1% last year for the first nine months.) A Squeeze • As TvB see it, maga- zines were caught in the past decade (chosen because this is when tv had its greatest growth) in a "giant vise" with rising fixed costs squeezing from below and tv pinching from the top by offer- ing "truly national advertising cover- age" and thereby draining off advertis- ing dollars. The tv bureau asserts magazines at first intensified competition within their own ranks, later joined together to stop the shrinking share of the ad dollar and finally practiced methods of hypo- ing circulation and in "fragmentation" (dividing national circulation into re- gional advertising availabilities to com- pete with other media, such as tv, on all levels — national, regional and even local). But these attempts fail to have any impression on TvB. By raising rates, TvB relates, magazines also have had to increase their CPM circulation. As tracked in statistical tables, TvB shows a reduction in ad pages to a point where the 1958 total was lower than in 1954, while the one-time, black-and- white page rate has gone up 76% in the 10 years covered. CPM for that time also went up 41 % . Unlike Tv • Here, TvB claims, is "one of the reasons for magazine's loss of favor with advertisers." The bureau reminds that television's CPM has de- creased during this time. Network tv's CPM (in homes reached) was 50% less and spot tv's CPM 40% less in 1958 than in 1950. The bureau's attack explores maga- zine county-by-county readership with 66 (BROADCAST ADVERTISING) BROADCASTING, January 11, 1960 How to build more effective TVcommercials In actual TV tests, the Good Housekeeping Guaranty Seal increased commercial effectiveness 20% . . . 27% . . . 30% . . . 51% . . . Recently the Schwerin Research Corpora- tion, whose clients include leading networks and advertisers, tested the commercials of several major TV advertisers, then re-tested them with the addition of the Guaranty Seal. RESULT: Commercials with the Seal showed an average increase in effectiveness of 32%. Increases due to addition of Guaranty Seal Appliance A 20% Breakfast Cereal B 27% Cosmetic C 30% Prepared Mix D 51% These facts demonstrate once again the cumulative confidence that has been built up in Good Housekeeping and its Guaranty Seal over 75 years. There are some products and some claims that may never earn our Seal, or the sales influence it enjoys among 40,930,000* women. But if you make a good product, and want to sell it with conviction, let us show you the Schwerin results and discuss how that selling influence can go to work for you now— on TV, and everywhere. Good Housekeeping A HEARST MAGAZ •Crossley, S-D Surveys, Inc. MAGAZINE AND INSTITUTE BROADCASTING, January 11, 1960 tv viewing and documents methods and effects of hypoing circulation (using such devices as picking up subscription names by offering bargain prices and in resorting to devious means to add to subscription lists in the face of declines in newsstand sales). TvB presents findings which are in- tended to support its claim that regional selling by magazines is not what it's meant to be. Advertisers accepting this form of magazine schedule wind up with paying premiums for what is less than full national circulation while their advertising production costs are fixed. And to TvB's wonderment, these penalties must be suffered without ac- cess to tv's greater market selectivity or precise timing for ad strategy. Magazines refuse to face up to a few "indisputable facts" about tv, the bureau report asserts. For example: In a single minute, advertisers in tv can reach as many as a third of all the people in the country; people now spend more time with tv than with any other activity ex- cept sleeping. TvB is careful, however, in forecast- ing the future of magazines. Figures are presented to substantiate the conclusion that the greater success lies ahead for those magazines who specialize. The re- port concludes: "Everyone has something in his life in which he takes a deep interest and to which he will devote a certain amount of his time. Magazines edited to these interests are sure to find an audience — limited in size but composed of loyal and interested readers." • Business briefly Time sales Racing in color • Phillies Cigars, Phila- delphia, saddled up for half-sponsorship of new NBC-TV Racing From Hialeah series to be colorcast on seven Satur- days starting Jan. 16 (4:30-5 p.m. EST). NBC Radio's Monitor also will cover the races. Agency for Phillies is Werman & Schorr Inc., Philadelphia. Car campaign • Glendale Motor Car Dealers' Assn. has purchased time on KHJ, KPOP. KRKD, KMPC, all Los Angeles, and KDAY Santa Monica for an enlarged radio campaign urging the purchase of used cars from established new car dealers. The Cal Cannon Co., Glendale, Calif., handles the account for the sixth successive year. Cross-country by Dromedary • R.J. Reynolds is buying nighttime ID's for Camels on near-saturation basis for the current year. Agency: William Esty Co., N.Y. Lark buy • Studebaker Dealers Adv. Assn. (New York) has signed for Four Just Men, Independent Television Corp. tv series, for New York City (WRCA-TV beginning Jan. 7) and five other New York State markets (Syra- cuse, Albany, Binghamton, Watertown and Plattsburgh). Negotiations han- dled by Carl Carlson, association's president, John Ball and Steve Mudge, account executives at D'Arcy, agency for SDAA, and Jack Kelly, ITC ac- count executive. Agency appointments • WKNB West Hartford, Conn., ap- points Reach, McClinton & Co., N.Y., as its advertising agency. Account will be serviced through RM's Newark, N.J., office with Daniel Bernheim, agency's senior vice president, as account super- visor and William F. Taylor as account executive. Schedules will include news- papers, trade publications and direct mail. • West Paint & Varnish Co., Everett, Mass., manufacturer of nationally-dis- tributed Touraine paints, appoints Daniel F. Sullivan Co., Boston. National advertising media and trade publica- tions will be used. • Salada-Shirriff-Horsey Inc., Woburn, Mass., appoints Cortez F. Enloe Inc., New York medical advertising agency, for Junket Rennet powder and tablets to the medical and health professions. • Sealtest Foods, Great Lakes Div., to N.W. Ayer & Son, Philadelphia. This division, operating out of Cleveland. Pittsburgh and Detroit, is the sixth National Dairy Products Corp. account serviced by Ayer. It is being assigned to Ayer's New York office. • Bulova Watch Co., N.Y., has assigned its advertising for radios and stereo- New Schlitz seller Schlitz Beer will have a new animated salesman who will be selling his brew on tv screens with- in the next few weeks. Earl Klein, president of Anima- tion Inc. announced that "Mr. Hopkiss," (pictured below) has been delivered to J. Walter Thompson, the Schlitz agency, in the first three films of a 60-second spot series. phonic receivers to Sullivan, Stauffer. Colwell & Bayles, N.Y. This eliminates product conflicts at McCann-Erickson which handles the watch portions of the Bulova account. • Sterling Forest Corp. (Sterling Forest Gardens and Sterling Forest Peat), N.Y., to The Weston Co., N.Y. • Elgin Watch Co., Toronto: Kenyon & Eckhardt Ltd., Toronto. • Also in advertising Swinging street • Madison Avenue Sounds Inc. has been formed in New York for commercial music and already has completed jingles for U.S. Steel and Sterling Salt. Willis H. Schaefer, for- merly of Music Makers, N.Y., is presi- dent and creative director. Charles B. Tranum, head of a talent representation firm bearing his name, is handling sales for MAS, while continuing his estab- lished business. MAS address: 603 Mad- ison Ave., New York 22. Telephone Plaza 5-4030. Successful test • Store-Video Inc, N.Y., last week announced that a three month closed-circuit tv test conducted in two Grand Union stores in the New York area showed that sale of products adver- tised on the tv system rose an average of 30.2% and total store sales were up an average of 10%. The test covered 50 advertised products, each of which had a seven-second commercial. The system operated continuously. A Grand Union official said he was "pleased with these results to date." and said the company was ready to expand the test to include more stores. Tracking research • Advertising Re- search Foundation has added a new function, analysis of syndicated adver- tising research services, according to Arno H. Johnson, J. Walter Thompson vice president and ARF board chair- man. The service is available on a vol- untary basis to any syndicated service wishing analysis and willing to under- write it. Reports will be furnished ARF members in a project the organization hopes will reduce duplication of effort among members and provide informa- tion not presently available. Join hands • R.T. O'Connell Co.. N.Y., has entered a working agreement with the Fred Gardner Co., that city. The O'Connell firm has moved from 420 Madison Ave. to a suite of offices on the 18th floor at 50 E. 42nd St. where Fred Gardner's agency occupies the 17th floor. R.T. O'Connell becomes presi- dent of R.T. O'Connell Co. Inc., Ethel Merklen, was elected senior vice presi- dent. Agencies handle advertising, mer- chandising and sales promotion. 68 (BROADCAST ADVERTISING) BROADCASTING, January 11, 1960 FAMOUS MEASURING INSTRUMENTS: 5 The standard by which others are judged , AMERICAN AU'JB *J^C" hese are gage blocks, among the most precise of all meas- urement standards. They represent the best (and almost the only ) means by which the stand- ard inch is given physical form and made usable as a direct representation of the unit of measurement or as a calibration stand- ard. Such gage blocks, made by several precision manufacturers, are made accurate by comparison with the Standard of Length kept in vault safety at the United States National Bureau of Standards, at Wash- ington, D. C. (see number 2 in this series). So precisely are the lapped surfaces of these gage blocks machined that they stick together tightly when placed together and held in the hand, as in our photograph. The figures designate dimensions. One set of such blocks is composed of 83 units- nine blocks designated in ten-thousandths, four in inches, two .050" wear blocks— which make possible over 120,000 accurate combinations of measurement in steps of one ten-thousandth of an inch. Television audience research, while not as precise as a calibration standard, neverthe- less offers many practical dimensions of measurement for judging TV's audience value. For example, ARB can now identify the sex and age of viewers to each network program. The new ARB TV-National Re- port shows this data by fourteen different categories. This is an important qualitative research breakthrough, and a further step toward identifying optimum types, as well as sizes of desired audience groups. Such audience delineations provide better stand- ards by which TV dollar efficiency may be judged . . . and are offered to ARB clients with . . . Accuracy . . . Reliability . . . Believability AMERICAN RESEARCH BUREAU, INC. «0 1 BROADCASTING, January 11, 1960 WASHINGTON NEW YORK CHICAGO LOS ANGELES 69 PROGRAMMING ASCAP SETTLEMENT FINALLY MADE Court decrees total station payments to decrease 9% The on-again, off-again "settlement" with ASCAP on rates for new music licenses for radio stations finally became official last week, with results about as reported 10 months ago — a 9% de- crease in total station payments. Chief Judge Sylvester J. Ryan of U.S. District Court in New York signed an order last Tuesday incorporating the settlement and thus terminating the suit in which some 800 stations, considering ASCAP's original offer exhorbitant, had asked the court to fix reasonable fees. The new terms, expected to shave $750,000 to $800,000 a year off radio stations' payments for ASCAP music, are for a period of five years, retro- active to Jan. 1, 1959, when the old con- tracts expired. While Judge Ryan's or- der applies only to the 800-odd litigants, ASCAP some time ago indicated that the terms finally agreed upon would be extended also to stations which signed one-year renewals and did not join the litigation. The Parties • The new agreement was reached in negotiations conducted under Judge Ryan's aegis by the all- industry radio music license committee, headed by Robert T. Mason of WMRN Marion, Ohio, with Emanuel Dannett as committee counsel, and an ASCAP group headed by President Stanley Adams and counsel Herman Finkelstein. Mr. Mason, whose committee repre- sented the stations involved in the court action, estimated the total savings of stations would come to at least $800,- 000, while ASCAP sources pegged it closer to $750,000. In any event, Mr. Mason made clear that the saving would vary from station to station. In a letter to broadcasters who had contributed to the committee's support, he said: "Some may find that the agreement will result in saving of 10% or more; others may have little or no saving. However, the overall saving to the in- dustry we estimate will be approximate- ly 9%." ASCAP's radio revenues increased from $6.8 million in 1949 to $9 million in 1957, according to estimates filed in the case. (The society's revenues from television, according to these estimates, increased from $200,000 to $14 mil- lion during the same period.) Past Influences Future • Observers reflected that in many cases the amount of reduction individual stations would receive would depend on their past practices. For instance, some stations have been taking no talent deductions while others have deducted all over-scale payments. The feeling was that stations which in the past had been taking no talent deductions will, through the de- ductions spelled out in the new con- tract, realize savings exceeding 9%. On the other hand, those who have taken comparatively large deductions in the past despite ASCAP objections, may find themselves saving less than 9%. Similarly, through changes in the base for putting blanket-license sus- taining fees, stations which have had artificially low half-or quarter-hour rates — in relations to their minute rates — may realize little or no savings. But those whose half-and quarter-hour rates have had a realistic relationship to the minute rate may achieve savings rang- ing up to 30% on sustaining fees, it was estimated. In blanket licenses — which permit un- limited use of ASCAP music at no extra charge, and which are used by most stations — the new contract reduces the commercial fee by 5.6% in addition to revising the base on which sustain- ing fees are based. In per-program li- censes, which require payments only for programs in which ASCAP music is used, the rate structure is unchanged; but there are comparatively few of these and, in view of the widespread use of music on radio today, the number is not expected to go up materially if at all. Deductions Defined • The new blan- ket license cuts the commercial fee, which formerly was 2.25%, to 2.125% of "net receipts from sponsors after de- duction." It clarifies the "deductions" that may be taken in determining "net receipts," and specifically disallows de- ductions of any flat percentage "except for the advertising agency commission and the sales commission." A new formula, somewhat more fa- vorable than the one being considered earlier in the negotiations (Broadcast- ing, Nov. 9, 1959), is incorporated for determining a station's talent deduc- tions. This sets up, for stations of various sizes, a table of weekly compensation scales and permits talent payments in excess of those amounts to be deducted in determining "net receipts." For instance: A station in the under- $50,000 class which pays out more than $100 a week for talent may deduct all such payments over $100; in the $50,- 000-$ 150,000 class it may deduct all over $300 a week; $150,000-$300,000, all over $450; $300,000-$500,000, all over $675; $500,000-$750,000, all over $750; $750,000-$ 1 million, all over $875; and above $1 million, all over $1,000. For stations up to the $300,000 Radio's negotiators Formation of the All-Industry Radio Music License Committee was authorized at a meeting of radio broadcasters during the NAB con- vention in 1958 and negotiations with ASCAP authorities were com- menced in the fall of that year. Most of the negotiations were conducted by counsel Emanuel Dannett, his partner William W. Golub, and mem- bers of the executive committee: Rob- ert Mason, WMRN Marion, Ohio; George W. Armstrong, Storz Sta- tions; Richard D. Buckley, WHIM Providence, R.I.; Robert D. Enoch, WXLW Indianapolis; Herbert Evans, Peoples Broadcasting; Elliott M. Sanger, WQXR New York, and Sherwood J. Tarlow, WHIL Med- ford, Mass. Other committee mem- bers: Cy N. Bahakel, WRIS Roanoke, Va.; Hugh K. Boice Jr., WEMP Milwaukee; Bert Ferguson, WDIA Memphis; J. Allen Jensen, KSL Salt Lake City; Herbert L. Krueger, WTAG Worcester, Mass.; William S. Morgan, Jr., McLendon Stations; Leslie H. Peard, Jr., WBAL Balti- more; Calvin J. Smith, KFAC Los Angeles; Ben Strouse WWDC Wash- ington, and Jack S. Younts, WEEB Southern Pines, N.C. Some 900 stations were pledged to contribute 10 times their highest average one-minute rate to pay com- mittee expenses, but about 100 of these, while supporting the commit- tee, did not join the court action. In addition to the 800-plus who partici- pated in the litigation. ASCAP rec- ords on file in the case indicated that approximately 1,000 other stations had renewed their old licenses for one year beyond Jan. 1, 1959, and 1 ,000 others held unexpired licenses. 70 BROADCASTING, January 11, 1960 BROADCASTING, January 11, 1960 to save billions in future taxes Thoughtful people generally acknowledge that government spending policies are going to influence the course of U.S. inflation — and whether it can be halted at all. There's lots of talk about "reasons" for spending programs. But there is little public discussion of federal spending that could be elim- inated entirely without loss of jobs or national strength and safety. COSTLY GOVERNMENT VENTURE IN POWER Questionable on every count is the necessity for the federal government's continuing venture into the electric power business. To date, it has cost taxpayers about $5,500,000,000, and the "public power" pressure groups are after another $10,000,000,000— the kind of money that could con- tribute to the difference between inflation and stability. THE REAL "PUBLIC POWER" ISSUE Cleared of claims and emotion, the heart of this issue is simple: whether the money for the inevitable growth of electric capacity is to be put up by investors or by taxpayers. It's quite unnecessary for taxpayers to finance the electric supply. The independent electric companies and their millions of investors can finance and produce all the power the nation can conceivably need. THE TAX NOBODY SEES No issue of such importance in the federal budget is so little known to the people who pay billions as the cost of federal power. This is why in- formed people are trying to spread the word. Will you help? You can get up-to-date figures and background quickly and at no cost. Write for the new booklet, "Who Pays for Government-in-the-Electric-Business?" to Power Companies, Room 1100-U, 1271 Avenue of the Americas, New York 20, N. Y. AMERICA'S INDEPENDENT ELECTRIC LIGHT AND POWER COMPANIES Company names on request through this magazine 71 level this is an improvement over the plan disclosed last fall, which would have allowed deductions of only the ex- cesses over $150 a week in the case of small stations, above $375 for those in the $50,000-$ 150,000 class, and above $500 for those in the $150,000- $300,000 group. For larger stations the formula is unchanged from the original plan. Other Features • The new agreement clearly specifies the type of talent whose compensation is eligible for these re- ductions. Their duties must be primarily those of acting as m.c. or d.j. on musical programs, vocalist or instrumentalist engaged for a specific program, featured newscaster and news commentator, fea- tured sportscaster, m.c. on an entertain- ment program or announcer. Other "deduction" features as out- lined by Mr. Mason's letter: "The actual cost of talent especially engaged for programs other than par- ticipating programs may be deducted to the extent separately billed over and above the applicable card rate. "The following actual cost incurred by the station for a specific local com- mercial program may be deducted: (A) payments to the telephone company or like transmission utility for remote pickup necessary to broadcast such pro- gram from a point outside a studio of the station; (B) rights for broadcasting a sports or other special event; and (C) prizes to participants in such program. "If a specific pre-recorded program of not less than five minutes' duration is especially purchased by the station in its entirety for a single sponsor (and such program is purchased from an independent supplier not owned or con- trolled by the station) and such program is broadcast solely under the sponsorship of such single sponsor, the actual pay- ment by the station for such pre-re- corded program to such independent supplier may be deducted to the extent separately billed over and above the applicable card rate. The station may not deduct any cost of record or trans- cription libraries. "The actual payment by the station to an independent supplier of news ticker service (i.e., AP or UPI or other similar agencies) for a premium rate news program may be deducted pro- vided that the sums so deducted shall not exceed the premium paid by the sponsor . . . over and above the normal applicable rate for other programs." Min'ife Rate New Base • The annual sustaining fee, under blanket licenses, remains $12 for stations having less than $50,000 in net receipts, and for larger stations the base is changed from a program to a one-minute rate. For stations in the $50,000-$ 150,000 class it becomes 24 times the highest one-min- IT1 Here are the next 10 days of network color shows (all times are EST). NBC-TV Jan. 11-15, 18-20 (6:30-7 a.m.) Con- tinental Classroom. Jan. 11-15, 18-20 (11-11:30 a.m.) Price is Right, participating sponsorship. Jan. 11-15, 18-20 (12:30-1 p.m.) It Could Be You, participating sponsorship. Jan. 11, 18 (10-11 p.m.) Steve Allen Plymouth Show, Plymouth through N. W. Ayer. Jan. 12, 19 (9-9:30 p.m.) Arthur Mur- ray Party, P. Lorillard through Lennen & Newell and Sterling Drug through Norman Craig & Kummel. Jan. 12 (9:30-10:30 p.m.) Lincoln Mercury Startime, Ford through J. W. Thompson. Jan. 13, 20 (8:30-9 p.m.) Price Is Right, Lever through Ogilvy, Benson & Mather and Speidel through Norman, Craig & Kummel. Jan. 14 (9:30-10 p.m.) Ford Show, Ford through J. W. Thompson. Jan. 15 (8:30-9:30 p.m.) Bell Telephone Hour, AT&T through N. W. Ayer. Jan. 16 (10-10:30 a.m.) Howdy Doody, Continental Baking through Ted Bates. Jan. 16 (10:30-11 a.m.) Ruff and Reddy, Borden through Benton & Bowles. Jan. 16 (4:30 p.m.) Racing From Hialeah, Phillies Cigars through Wermen & Schorr. Jan. 16 (7:30-8:30 p.m.) Bonanza, RCA through Kenyon & Eckhardt. Jan. 16 (8:30-9.30) Jerry Lewis Show, Timex through Doner & Peck. Jan. 16 (9:30-10:30 p.m.) Art Carney Show, Purex through Foote, Cone & Beld- ing. Jan. 17 (3:45-conclusion) 10th Annual Pro Bowl Football, Liggett & Myer through Dancer -Fitzgerald -Sample and Carter through Sullivan, Stauffer, Colwell & Bayles. Jan. 17 (8-9 p.m.) Sunday Showcase, sponsor TBA. Jan. 19 (9:30-10:30 p.m.) Ford Star- time, Ford through J. W. Thompson. Jan. 20 (9-10 p.m.) Perry Como's Kraft Music Hall, Kraft through J. W. Thompson. ute card rate (formerly 12 times the highest quarter-hour rate), and for those with net receipts above $150,000 it becomes 30 times the highest one- minute card rate (formerly 12 times the highest half-hour rate). The per-program licenses, unchanged in the agreement, call for fees of 8% in the case of commercial programs and set up varying schedule for sustain- ing shows. Under the judge's order ASCAP must send copies of both the blanket and per-program licenses to all stations in the litigation within ten days, and each station may sign and return the one it wishes. ASCAP must also offer the licenses to stations whose past pay- ments to ASCAP are in dispute, but not to a station which "indisputabley owes any license fees or has failed to submit reports, or has submitted reports but has failed to pay the license fees set forth therein, unless it makes good its default within 45 days after demand by ASCAP." The overall result of the new con- tracts— approximately 9% reduction in ASCAP's receipts from radio stations — was reported to radio stations at the NAB convention last March by Com- mittee Chairman Mason. He said a recommendation to that effect was be- ing considered. At that time the negoti- ators had been reported unofficially as having reached a broad agreement but with some details yet to be worked out. Intermittently since then the two sides have seemed on the verge of agreement, but until the past few weeks various aspects seemed inclined to come unstuck. Spots for Newspapers • One of the sticklers was whether newspaper- owned stations should pay on receipts for announcements carried in behalf of the affiliated newspaper. Judge Ryan's recommendation settled this one: Such announcements (as distinguished from programs) should not be counted in computing ASCAP fees where the station is wholly owned by the news- paper or vice versa. ASCAP reorganizes A consent order reorganizing ASCAP's affairs, designed to avert new antitrust action, was approved by Chief Judge Sylvester J. Ryan of the U.S. District Court in New York last Thurs- day. The order liberalizes royalty dis- tributions, revises methods of survey- ing radio-tv uses of ASCAP music and makes changes in the election of direc- tors. Worked out by ASCAP and Jus- tice Dept. authorities as an amendment to ASCAP's 1950 consent decree, the order had been submitted to Judge Ryan last fall but he deferred action because counsel for a number of song- writers and publishers opposed the plan. His approval followed a balloting, com- pleted last week, in which ASCAP members approved it by an 83% "weighted" vote and more than 67% numerical vote. ASCAP authorities called it an "overwhelming vote of confidence" for the ASCAP board of directors. • Program notes Planning ahead • ABC-TV has pur- chased a new half-hour comedy series. The Flagstones, for use on the network in the fall from Hanna-Barbera Pro- ductions, producers of the syndicated cartoon series Huckleberry Hound and Quick Draw McGraw. AFM-MGA fight goes network • The battle of the Musicians Guild of Amer- ica to wrest the right to represent mu- sicians in collective bargaining moves into the network arena this year. NLRB has ordered elections at ABC-TV and CBS-TV among musicians employed on tv filmed programs to be held within 72 (PROGRAMMING) BROADCASTING, January 11, 1960 the symbol of quality. . . The trade papers tell us that good music is on the way back! Once more the public is to have the opportunity to hear melodies and lyrics that have meaning. ASCAP members have always provided top quality music in the popular field, Broadway productions, Hollywood motion pictures, and the prize-winning works in the symphonic and concert field, as well as religious music. S Among ASCAP members are the immortals of the world of music, today's musical greats and the young writers who will create the outstanding music THE AMERICAN SOCIETY OF COMPOSERS of tomorrow. ■ ASCAP is the symbol of quality in music! AUTHORS AND PUBLISHERS 52" WT!re TOMORROW'S BUSINESS FRONTIERS ARE FIGURED ON TODAY'S REMINGTON RAND "99" CALCULATORS "The trail blazed by missile development leads to new products and business opportunities," military and civil- ian agencies report, "and involves a forest of figurework." At leading missile agencies the "99" Calculator pro- vides fast, accurate answers from everyday billing, inventory, payroll to complex interpolations, statistics, equations. The "99" Calculator is also an adding machine. Therefore, only ten "99's" serve where twenty machines would ordinarily be needed. $6.68 a week after small down payment. Much less with trade-in. Contact your local Remington Rand Office or write for folder CI 152. DIVISION OF SPERRY RAND CORPORATION 315 PARK AVENUE SOUTH, NEW YORK 10, N. Y. PRINTS THE ANSWER (wlols. PLUS YOUR PROOF 9 3 4 5 6 2 3 1 7 9 5 2 « 9 7 0 2 4 5 5 0 1 2 5 5 0 * 5 8 7 0 5 7 7 8 9 3 8 7 1376444S 3166945- 1792501*0 BROADCASTING, January 11, 1960 the first three months of 1960. A sim- ilar election is to be held later at NBC- TV if MGA can show a reason for it. MGA 18 months ago won the right to bargain for musicians employed at the major movie studios in Hollywood. Elections are now being held among musicians at some 15 recording com- panies across the country. Theatres sold • National Theatres & Television has sold the seven-station Fox Wisconsin theatre group to a syn- dicate headed by Joseph J. Zilber, be- cause the Wisconsin operation "was rel- atively small and difficult to operate economically from our Los Angeles base," NT&T President B. Gerald Can- tor explained. Sale was an "isolated in- stance and is not to be construed as a policy of NT&T," he said. The company will continue to operate most of its present theatres, although some 35 which are not currently profitable may be disposed of, as well as maintain the tv programming service of National Telefilm Assoc., which merged with Na- tional Theatres last year to form NT&T, and its broadcast operations (WDAF-AM-TV Kansas City, WNTA- AM-FM-TV Newark). NT&T has also sold the Westlake Theatre and its build- ing in Los Angeles to N.P. Jacobs, op- A study jointly sponsored by the Screen Actors Guild and the American Federation of Television & Radio Artists concludes that a merger of the two unions is feasible and desirable. But coincident with receipt of the study's findings by the unions' boards (not made public), AFTRA took a step that may precipitate another jurisdic- tional battle between the two organiza- tions. Neither union would discuss the re- port, made by labor relations specialist David L. Cole, but it became generally known that Mr. Cole reached the con- clusion that a merger can be effected. He is reported to have laid down cer- tain courses of action leading to a merger of the unions, which represent performers in live television (AFTRA) and film television (SAG). Shortly after receipt of the Cole report, it was learned, AFTRA sent a letter to SAG, requesting that a meet- ing between the merger committees of the two unions be held on the West Coast the week of Jan. 18. The letter dwelt upon the urgency of reaching agreement on a consolidation and then switched subjects to serve notice on BROADCASTING, January 11, 1960 erator of the neighboring Lake Theatre. Lasker deadline • Eleventh annual Albert & Mary Lasker Medical Jour- nalism Awards deadline has been set for Feb. 8. Carrying honorarium of $2,500 apiece, the awards are for stories or programs during 1959 dealing with major killing or crippling diseases and public health problems. Of special inter- est to the foundation are heart diseases, cancer, mental illnesses, arthritis and neurological diseases. NBC-TV's Today show won the 1958 radio- television award for day-to-day coverage of health and medical research. Albert Wasser- man took a special citation for two pro- grams on "The Addicted" in CBS-TV's Twentieth Century series. Entry blanks and information are obtainable from Albert & Mary Lasker Foundation, Chrysler Building, New York 17. Stereoradio • KYA-AM-FM San Fran- cisco now offers its listeners stereo- phonic broadcasts of all available ma- terial. KYA has placed newspaper ads announcing the stereo records to be featured and claims that "If (a record is) made in stereo, it will be played in stereo." The station previewed its new policy with a special two-hour Christ- mas Eve show and a nine-hour New Year's Eve dance party. SAG that AFTRA, on advice of its counsel, intends to take steps, if neces- sary, to "protect its rights to its claims" over all video-taped programming. Stumbling Block • Tape has proved to be a thorn in the sides of the two unions. AFTRA has consistently claimed jurisdiction over all magnetic tape recording. SAG, on the other hand, claims that when production is at a film studio, where the Guild tradi- tionally has held contracts, its jurisdic- tion should be unchallenged. The first conflict over tape centered on tv com- mercials, and AFTRA now has a peti- tion before the National Labor Rela- tions Board for an election to be held among performers to select a single union to represent them in the tape commercial field. The federation holds contracts for tapes produced at net- works and tv stations. In its letter, SAG stated it will "pro- tect" its right by "re-iterating" its juris- diction over taped programming by sending notices to the National Labor Relations Board and other interested parties, including the American Assn. of Advertising Agencies and member agencies, on or before Jan. 31. SAG's supplemental contract with tv film pro- ducers expires on March 31 and AFTRA's move to file its notice 60 days in advance of the SAG expiration was reported to be a necessary legal step. AFTRA plans to hold a series of regional-national meetings of its board members this week to discuss and evalu- ate the Cole report. No Comment • A SAG official in New York declined to discuss the re- port or AFTRA's letter, referring in- quiries to the Guild's national head- quarters in Hollywood, but appeared annoyed when apprised of the contents of the AFTRA letter. In Hollywood, John L. Dales, national executive di- rector SAG, had no comment on the tape problem but he did say that SAG had "received a report of David Cole regarding his study of a merger plan for consideration by SAG and AFTRA. The Cole report will be given thorough study by the Guild. "The Guild also has received a letter from AFTRA, proposing that a meet- ing of the merger study committees of the two organizations be held in Holly- wood during the week of Jan. 18. This proposal will be considered by the board of directors of the Guild at its meeting on next Monday (Jan. 11)." The AFTRA leadership has gone on record in the past as favoring a merger with SAG. Guild officials, however, have been generally cool to the proposal. Mr. Cole has been collecting data for his report since last summer. His fee of approximately $25,000 has been shared by SAG and AFTRA. There have been several other SAG- AFTRA merger studies in the past, but the unions have not been able to reach an accord on a consolidation. NBC-TV previews on closed circuit NBC-TV affiliates now will be able to preview program series in advance. Previews will be carried to intercon- nected affiliates by closed circuit on regular network lines and special screen- ings of filmed shows will be held for affiliated managers when they are in New York. The new procedure is an improve- ment on past means of conveying this information to affiliates. Formerly, NBC-TV held periodic meetings with the affiliates' board of delegates during which programs and scheduling were reviewed in detail and reported to all affiliates. This was in addition to mail- ings, news releases and frequent per- sonal meetings with affiliates. The "in- novations" were developed last week at a meeting of network management and the tv affiliates' board of delegates chairmanned by Jack Harris, KPRC- TV Houston. (PROGRAMMING) 75 SAG-AFTRA MERGER 'FEASIBLE' However, tv tape is big stumbling block GOVERNMENT FCC PROPOSES CUTTING TV MILEAGE Move would permit dropping in of more v's in some markets The FCC last week proposed an "in- terim policy" rulemaking to modify its co-channel mileage separation require- ments to allow vhf drop-ins in cases where an "urgent" need exists for a third (and in some cases a second) vhf station in a major market. It also pro- posed to reduce minimum adjacent channel vhf separations from 60 to 40 miles after finding that there is less interference at 40 miles than previously had been anticipated for 60. Comments were requested by Feb. 19; replies by March 7. Comrs. Robert T. Bartley and Robert E. Lee dissented, both holding this will prejudice any tv system other than all- vhf and that most FCC members be- lieve that in the next few weeks they will know if more vhf channels can be added eventually to tv. If this is so, markets with none — or one — vhf serv- ice should come first, they said. If no new vhf channels can be added, the in- terim plan should mesh with the long- range plan and may well involve more vigorous deintermixture of uhf markets, they added. The FCC notice of rulemaking pro- posed to consider applications for waivers of mileage separations where there would be added a second or third vhf in a large tv market, where the need outweighs any service lost by in- terference to existing stations, where the new vhf would not substantially affect operation of established uhfs and where the new assignment would not require excessive channel changes among ex- isting stations. Other Revisions • The FCC also pro- posed adoption of new tv propagation and interference curves based on field strength measurements since the Sixth Report & Order of 1952 and proposed to revise definitions of service areas. The FCC said it continues to feel its standard co-channel separations are nec- essary and important, but that serious shortages make more vhf service to some large markets urgent. The new station would be required to suppress radiation toward an existing station to the same extent as if both were at the required mileage separation with full authorized power and antenna height. The Commission proposed to use Tv Allocations Study Organization findings to define a station's normal service area as that where 50% of the locations in the area receive an acceptable picture (40 dbu for chs. 2-6; 50 dbu for chs. 7-13) 90% of the time. It also proposed to redefine principal city service to pro- vide a picture of excellent quality (80 dbu for chs. 2-6; 85 dbu for chs. 7-13) to at least 90% of the locations in the principal city for 90% of the time. The FCC proposed to establish new field strength curves by merging infor- mation in a 1949 ad hoc committee re- port and that in a 1956 FCC report. It rejected curves proposed by TASO. New stations in protecting existing stations could do so by directionalizing or by using reduced power and antenna heights. Reaction Outside FCC • Immediate comments from the networks and Assn. of Maximum Service Telecasters were short: ABC-TV said: "Any move in the di- rection of authorizing more television stations in major markets now served by less than three competitive channels is bound to benefit the television view- ing public. Such opening up of addi- tional tv channels would permit ABC- TV to serve all the tv-viewing public, and the U.S. then would have three truly national competitive networks in the public interest." NBC authorities noted that they have consistently opposed drop-ins but with- held comment on the present proposal until it could be determined whether adequate safeguards would be erected against undue interference to existing tv services. CBS-TV authorities said they had not received and had a chance to study the FCC proposal and consequently could not comment at this time, but they said they undoubtedly would file comments with FCC before the Feb. 19 deadline. Lester Lindow, executive director of the Assn. of Maximum Service Tele- casters, said that his organization is vitally interested in the -proposal. He said AMST fieldwork on station separa- tions and studies being conducted for AMST by Iowa State U. on adjacent channel separations, the results of which are not in, will have an important bear- ing on AMST comments. "This is a subject that we are primarily concerned with," Mr. Lindow pointed out. Hennings to introduce new information bill Chairman Thomas C. Hennings Ir. (D-Mo.) of the Senate Constitutional Rights Subcommittee said last week he shortly will introduce a revised version of the freedom of information bill he offered last year. The bill is designed to clarify the scope of the authority of federal departments and agencies to withhold information from the public Anniversary greeting While broadcasting continued last week at the storm center of criticism and reappraisal, radio-tv, along with allied electrical communication me- dia, received commendation for prog- ress and service through the years from FCC Chairman lohn C. Doer- fer. Writing in an "anniversary greet- ing" prefacing the FCC's silver an- niversary report. Chairman Doerfer said in part: "The 25th anniversary of the FCC affords me, in the name of the Com- mission, to pay tribute to American imagination and ingenuity which have made the U.S. a world leader in telecommunication. "Modern radio and wire com- munication is playing an increasingly important role in the American way of life. Rapid and efficient communi- cation goes hand in hand with our national welfare and progress. Its public dividends cannot be counted in dollars alone; . . . "Radio broadcast is the magic medium that brings information, edu- cation, religion and entertainment into our homes. Television adds image — even in color — to the family enjoyment. What is more, the Ameri- can system of broadcasting is by pri- vate enterprise and the government does not censor programs or exact fees for broadcast receiver use. . . . "And technical developments have opened new frontiers for electronic contact, to the inclusion of over-the- horizon microwave transmission as well as communication with objects in outer space. "Consequently, the Commission salutes not only those who have made possible the phenomenal telecom- munication accomplishments of the past quarter century but also those who are working on still bigger things to come." 76 BROADCASTING, January 11, 1960 THE RECORDING THAT WASN'T . . . it's happened to lots of , magnetic tape users jij For safe, distortion-free storage of large quantities of vital magnetic tapes. Designed for Military Establishments, Radio & TV Broadcasters, Automated Plants, Libraries, Labora- tories, Gov't. Agencies, etc. Maybe you've been one of these unfortunates . . . who've spent thousands of dollars . . . plus many man hours ... to record valu- able information on magnetic tapes . . . only to find the data useless from accidental distortion or erasure. Unexpected exposure to an unpredicted magnetic field, and presto ! —your valuable data is filled with irritating odd noises. Dis- tortions may result in virtual data erasure. Unprepared tape users never realize the danger of loss until it's too late. Such losses have become increasingly common from damaging magnetic fields during transportation or storage. These fields may be produced by airplane radar or generating equipment or other power accessories. Also by generators, power lines, power supplies, motors, transformers, welding machines, magnetic tables on surface grinders, magnetic chucks, degaussers, solenoids, etc. Since 1956, many military and commercial tape users success- fully avoid such unpleasant surprises. Their solution is shipping and storing valuable tapes in sturdy NETIC Tape Data Preservers. Data remains clear, distinct and distortion-free in NETIC Pre- servers. Original recorded fidelity is permanently maintained. Don't take chances with your valuable magnetic tapes. Keep them permanently clear and distinct for every year of their useful life in dependable NETIC Preservers. Can be supplied in virtually any size and shape to your requirement. Write for further details today. For complete, distortion- free protection of valuable tapes during transportation or storage. Single or multiple containers available in many convenient sizes or shapes. Composite photo demonstrating that magnetic shielding qual- ities of NETIC alloy material are not affected by vibration, shock (including dropping) etc. Furthermore, NETIC does not retain residual magnetism nor require periodic annealing. BROADCASTING, January 11, 1960 MAGNETIC SHIELD DIVISION PERFECTION MICA CO. 1322 No. Elston Avenue, Chicago 22, Illinois Originators of Permanently Effective Netic Co-Netic Magnetic Shielding under the Administrative Procedures Act. He said the proposed new bill gives agencies a "precise standard for de- termining what must be made public and what may be kept confidential" by eliminating "present vague language" and "generalized phrases" such as: "1. any function . . . requiring secrecy in the public interest; 2. any matter relat- ing solely to the internal management of an agency; 3. required for good cause to be held confidential; 4. matters FCC NOW HAS Complete with a silver cover and historical summaries, the 25th annual report of the FCC for the fiscal year ending June 30, 1959, was issued yes- terday (Jan. 10) by the Commission. It cited the year's "continued advances in and utilization of electronic com- munication which served to reempha- size the U.S. world leadership in tele- communication." A special "anniver- sary greeting" by FCC Chairman John C. Doerfer prefaced the report (see separate story). In FCC's quarter century, these "major events" were noted: • Radio authorizations have multi- plied by nearly that number of years — from slightly more than 100,000 at the end of FCC's first year to nearly 2.5 million today. • Radio stations of all kinds have jumped from 51,000 to more than 507,000 and represent the use now of about 1.8 million transmitters. • Broadcast stations have increased from 600 stations (all am) in 1934 to more than 10,000 today, of which 3,500 are am, more than 970 are tv (includ- ing translators) and more than 930 are fm. Remote pickup and other auxiliary stations account for about 4,700. • Number of broadcast receivers has soared from 18.5 million to more than 200 million (150 million radios and 50 million tv sets). Almost two-thirds of the world's total are in the U.S., which now has more sets than people and almost three times as many sets as automobiles. • The usable radio spectrum has been extended from 300 to 30,000 mc, but there's still an acute "housing short- age" in the popular parts of the spec- trum for the 65 categories of services using radio for a myriad of purposes. • The mushrooming of transmitters and increasing use of electronic devices have resulted in growing interference problems. From less than 3,800 cases in 1934, the number of interference complaints requiring FCC field investi- of official record; 5. persons properly and directly concerned; 6. information held confidential for good cause shown." The new bill's language for excep- tions: ". . . matter which is (1) spe- cifically exempt from disclosures by stat- ute, (2) required to be kept secret in the protection of the national security, (3) submitted in confidence pursuant to statute or published rule, or (4) of such a nature that disclosure would be a clearly unwarranted invasion of per- sonal privacy. . . ." 'SILVER BOOK' gation now exceeds 24,000 annually, not counting routine cases handled by local and regional cooperating industry groups formed to curb interference conditions. In his letter of transmittal of the report to Congress, Chairman Doerfer highlighted a special chapter on "Liti- gation and Legislation" and invited the attention of Congress to the Commis- sion's legislative proposals which would help resolve some of the major prob- lems facing the Commission. Specifically, Chmn. Doerfer said, FCC "requests legislation to clarify and liberalize its authority over tv 'boosters'; certain authority with respect to com- munity antenna tv systems; also com- mon carrier microwave relay of chain broadcasting programs; elimination of the prehearing notice now required be- fore an application can be designated for hearing; enable it to combat mount- ing minor violations by the imposition of small fines; correct certain omis- sions in the Communications Act con- cerning ex parte presentations; permit the Commission to make more use of its review staff; eliminate the present requirement of oaths on routine forms; and give its investigators the same federal law protection now afforded those in other government agencies." During fiscal 1959, the report said, FCC was a party to or participated in 122 federal court cases. At the year's end, there were 50 cases pending in the Courts of Appeal and one in the Supreme Court. In the 86th Congress more than 250 bills and resolutions were offered affecting FCC directly or indirectly, the report said. "Never before has so much of the Commission's time and attention been required by litigation and legislative matters," the report said. It noted: "Court actions have necessitated new and additional time-consuming proce- dures and congressional considerations have resulted in an unprecedented num- ber of comments on proposed legisla- tion, personal appearances before vari- ous committees and subcommittees, and special studies and reports to answer specific questions from con- gressional groups." A portion of the broadcast chapter explained FCC's regulatory position with respect to programs, noting that a popular misconception that FCC has jurisdiction over individual programs is indicated by letters of complaint the Commission receives. The report said a special monitoring survey disclosed "a considerable num- ber of daytime broadcast stations in violation of the required sign-on and sign-off times." In its field inspection of station technical facilities, conducted on a "sampling" basis, FCC reported "many of the deficiencies observed were attributable to lack of technical super- vision by the stations." The report also featured a history of early wire and radio regulation leading up to the Communications Act of 1934 which established the FCC, as well as "FCC log highlights," comprising the significant regulation decisions and proceedings during the years since 1934. It also outlines major electrical communication milestones, such as the early experiments in television, and summarizes FCC's World War II activi- ties. The silver cover? It didn't come easy. Government Printing Office regulations prohibit such unusual adornment of an- nual reports. The Commission won its anniversary color in special dispensa- tion obtained through long negotiation with the Joint Committee on Printing. Copies are obtainable from the Gov- ernment Printing Office, Washington 25, D.C., for 65 cents. KIMN pleads its house is now clean KIMN Denver told FCC last week that revocation of its license for the brief airing last fall of off-color re- marks by disc jockey Royce Johnson would constitute an excessive, unlaw- ful penalty. KIMN asked that the revo- cation proceeding be vacated, explain- ing that the adverse publicity has caused serious injury (Broadcasting, Dec. 7, Oct. 5, 1959). KIMN claimed neither the Adminis- trative Procedure Act nor the Com- munications Act gives FCC a lawful basis for proceeding with the revocation hearing since the isolated incidents were unknown to management, did not con- stitute a willful act by management and steps were immediately taken by man- agement to correct the situation (by discharging the disc jockey, setting up guards against any future incidents and later making other staff changes). KIMN said Sec. 9(b) of the Adminis- 25th report cites industry's progress 78 (GOVERNMENT) BROADCASTING, January 11, 1960 'si trative Procedure Act, except in case of willfulness, prohibits revocation pro- ceedings where objectionable conduct has been corrected. The station also claims the broadcasts did not consti- tute conditions justifying a revocation of license under Sec. 312(a)(2) of the Communications Act. "It is manifest that the broadcasts in question, having occurred during the term of the license, were not 'conditions' existing when it was granted which would have militat- ed against grant if known to the Com- mission," KIMN said. Nor would Sec. 312(a)(3) of the Act apply, it said. "Licenses require opera- tion in accordance with specified terms," KIMN observed, "and licensees are, of course, also required to comply with the Act and with the Rules of the Com- mission. But this does not mean that a license is violated if the licensee fails to observe some unstated standard which the Commission has never seen fit to embody in a rule or include in the license. True, operation in the 'public interest' is required, but it would comport neither with due proc- ess nor fair play to determine retro- actively that particular conduct was not in the 'public interest' and, there- fore, violated a license." Here, KIMN continued, "the con- duct violated neither law nor rule, yet the Commission is proposing to revoke respondent's license if it determines after the fact that the conduct was not 'in the public interest'." KIMN reminded FCC it has not en- gaged in a systematic or willful disre- gard of the Commission rules or policy. "At worst it has been negligent briefly in its supervision of personnel and made an honest error in selection of one disc jockey who came to the station with an apparently good record." KIMN said it "may merit a reprimand; at worst its conduct may merit a cease and desist order, but a revocation proceed- ing looks toward a sanction wholly disproportionate to the circumstances." The Denver station said it "appreci- ates the Commission's increasing con- cern with programming and will wel- come programming standards which will guide its actions (and restrain ex- cessive conduct of others). Surely, the road to raising programming standards lies along this path and not through making a horrible example of a station which erred on a few occasions without the knowledge or consent of manage- ment." The KIMN petition observed that the original complaint was filed by com- petitor KICN Denver and claimed KICN distorted and greatly overstated the KIMN off-color incidents, widely circulation this to advertisers and agen- cies. KIMN said it was ironic that KICN "repeatedly" had tried to em- ploy the disc jockey involved. BROADCASTING, January 11, 1960 A CLEAN, fresh APPROACH TO SUCCESSFUL RADIO SELLING , . bright, clean programming that makes all your precious copy more dazzling, more effective! Now, one spot on KBIG does the work of several elsewhere to sell a convincible audience every- where in Southern California. And a KBIG "package" costs an average 71 % less than other big-signal, regional stations. Call your KBIG or Weed rep for a 10 - minute demonstration. It's impressive ! Radio Catalina 7 UOkc / 10 ,000 watts JOHN POOLE BROADCASTING COMPANY, INC. 6540 Sunset Boulevard Los Angeles 28, California HOllywood 3-3205 National Representative : Weed Radio Corp. THE MEDIA NARBA RATIFICATION URGED Regional Broadcasters want Senate action Expressing "deep concern" over ero- sion of regional broadcast station cov- erage, a group of regional station rep- resentatives met in Washington last week at the call of Payson Hall, director of radio-tv properties of Meredith Broad- casting, to spur Senate ratification of the 1950 North American Regional Broadcasting Agreement and the 1957 Mexican-U.S. treaty (Closed Circuit, Jan. 4). Working under the name of Regional Broadcasters, the group unanimously agreed that Senate failure to ratify the treaties would imply abrogation of the agreements and would open the door for "unlimited broadcasting by neigh- boring countries and by the U.S. with- out discipline or reservation." The group plans an "urgent appeal" to all regional stations in the U.S. for support of efforts to secure ratification. Daytime Broadcasters Assn., how- ever, has opposed ratification on the ground it would unfairly restrict the needed expansion of daytime station hours and service. DBA's pleas for ex- tended hours and 6 a.m.-6 p.m. opera- tion in the winter have been denied twice by FCC. DBA now seeks Con- gressional relief (At Deadline, Sept. 14, 1959). Separate Pact • The extended hours for daytimers, for the most part, are prohibited by Article II B of the Mex- ican agreement. The separate pact with Mexico ensued when that country re- fused to sign the NARBA pact. Other signatories to NARBA besides the U.S. are Canada, Cuba, Dominican Repub- lic, Bahama Islands and Jamaica. The treaties set up guarantees that one coun- try will not interfere with the internal broadcasts of another country and re- serve 25 clear channels for U.S. use and lesser numbers of clear channels for the others. All countries until now have been operating under the terms of the pacts through a "gentlemen's agree- ment." Meeting with Mr. Hall last week were Clair McCollough, Steinman Sta- tions; George Comte, WTMJ Mil- waukee; Earl Gammons, Washington consultant, Storer Broadcasting Co.; Andrew Haley, Meredith counsel; Tom Murphy, WROW Albany, N.Y.; J. Leonard Reinsch, Cox Stations (WHIO Dayton, Ohio); Jim Rogers. KFSD San Diego, Calif., and Hoyt Wooten, WREC Memphis. The problem of particular concern to the group was the failure of the ad hoc subcommittee of the Senate Foreign Relations Committee to recommend fa- vorable action on ratification of the two treaties. The subcommittee, following a one-day hearing last summer, issued an interim report on operation of day- time stations and tabled the two treaties (Broadcasting, Aug. 31, 1959). Com- ments on the interim report are expected to be submitted to the subcommittee by the FCC and the State Dept. at the end of this week. Further public hearing may be called shortly, if earlier plans are followed. Morse Report • The subcommittee, headed by Sen. Wayne Morse (D-Ore.), said in the report that the hours of day- time stations should be based principal- ly on domestic, rather than interna- tional considerations. The report said the subcommittee considered these four courses of action: (1) Approve the treaties without reservation; (2) ratify with directions that, if FCC grants the daytimers' request, further negotiations be held with Mexico to clear the action; (3) void Article II B of the Mexican pact if either country grants extended hours to stations operating on the other na- tion's clear channels, or (4) ratify with reservation that the U.S. has the right to increase daytime hours. Serving with Chairman Morse on the subcommittee are Sens. Frank Church (D-Idaho), Frank J. Lausche (D-Ohio), George D. Aiken (R-Vt.) and Frank Carlson (R-Kan.). Mr. Hall, in warning that the pro- longed delay in action to ratify the pacts is tantamount to rejection, said it is en- tirely possible that through failure of U.S. ratification Cuba, for example, might consider it has been accorded the freedom to exercise its sovereign right to broadcast with any power on any frequency, to the detriment of all U.S. broadcasting. This points up why the stakes are so high to all broadcasters and the public, as well as regional sta- tions, he said. Gov. Brown boycotted California Gov. Edmund G. Brown got caught in the middle of the running feud between Los Angeles broadcast and newspaper reporters over whether news conferences should be joint or separate for the print and air media. Like New York Gov. Nelson Rocke- ' 13 of the Top Twenty programs are on KBTV! Greatest share of audience from 3 P.M. to sign off! Greatest number of homes reached from 3 P.M. to sign off! The figures are in. They prove that great ABC- Television Network shows, powerful local pro- grams, combine with KBTV's "Perpetual Promotion' ' to place Channel 9 in undisputed first place with Denver TV viewers. HOW CAN YOU COVER THE DENVER MARKET WITHOUT KBTV? Nielsen Station Index for Denver November, 1959. 80 BROADCASTING, January 11, 1960 Mad Russians A Washington radio station has come to the aid of a group of dis- gruntled Russian composers after an appearance by Leonard Bern- stein before the National Press Club in Washington, Oct. 13, 1959, suddenly flared into an international musical crisis. Dur- ing the traditional question-and- answer session, Mr. Bernstein, who had just returned from a highly successful tour of Russia with the New York Philharmonic- Symphony, was asked for his comments on modern Russian music. His critical remarks re- ceived scant attention here in the United States. But they did attract the attention of the Russians. One of them, Dmitri Kabalev- sky, wrote to composer Nicolas Slonimsky in Boston for the exact words of Mr. Bernstein's com- ments. Totally unaware of the speech, Mr. Slonimsky contacted the Library of Congress for help. The Library, in turn, contacted WGMS, "Washington's Good Music Station," which had re- corded the luncheon session. WGMS provided a duplicate re- cording of Mr. Bernstein's criti- cisms. Now the Russians have their transcript, and the musical cold war is in full swing. feller last fall. Gov. Brown on Jan. 6 attempted to hold a news session for the pen-and-pencil reporters, with cam- eras and microphones barred, followed by a rerun for the electronic media. And. like Gov. Rockefeller, he listened to some heated argument, then watched the backs of the broadcasters as they took their equipment from the room. Only KCOP (TV) stayed on, to film an interview with Gov. Brown following his meeting with the newspapermen. The Los Angeles Publicity Club was jocularly accused of fomenting last week's fiareup in the continuing print- vs-air media battle to boost attendance at the Club's dinner meeting today (Jan. 11) at the Hollywood Roosevelt Hotel, when the program will feature a debate on the topic: "Should News Con- ferences be Separate or Joint?" Answering newspaper charges that tv and radio crews "boycotted" Gov. Brown's news conference, John Thomp- son, manager of NBC News' Pacific Div.. said: "When we are invited to a news conference we feel will produce genuine news, we take along television's best tool — the sound camera — feeling that the public is best informed which sees and hears the news unfold before The use of any of the above in your TV commercials or in your other advertising will INCREASE CONFIDENCE IN YOUR PRODUCT Inquire now. PARENTS' MAGAZINE, 52 Vanderbilt Ave., N. Y., 6 N. Michigan Ave., Chicago, III. • Atlanta • Boston • Los Angeles • San Francisco BROADCASTING, January 11, 1960 81 it. If the news subject refuses to allow the actual news conference to be filmed and asks instead we televise a second 'canned' appearance, we have no re- course but to turn off our cameras since our primary objective — news as it hap- pens— is frustrated. "But," Mr. Thompson emphasized, "NBC does not boycott the conference. Those who reported that we walked out on Gov. Brown were in serious error. Our reporter stayed on the scene with the same equipment used by the news- papers— pencil and paper — and a full account of the governor's remarks was carried on both our newscasts" that evening. ARB's 'sweep' survey American Research Bureau has signed CBS-TV and ABC-TV and ex- pects NBC-TV to sign for ARB's 1960 coverage study that is slated to be out in May. Study will measure all tv re- ception in continental U.S., Alaska and Hawaii in "semi-annual sweeps." First such sweep in November surveyed more than 125,000 homes, covering every U.S. county. Another 125,000 homes will be surveyed in March at time of U.S. census-taking to permit viewing statistics based on set count to be correlated. All tv stations will be reported. Voice judges Names of the 13 prominent Ameri- cans who will pick the top national winner in the Voice of Democracy con- test were announced Jan. 7 by NAB. The winner will be announced at the annual awards luncheon to be held Feb. 24 at the Statler Hilton Hotel, Washing- ton. The 51 state-District of Columbia winners will be given trips to Washing- ton. NAB, Electronic Industries Assn., state broadcaster groups and Veterans of Foreign Wars sponsor the contest. National judges are Rabbi Philip S. Bernstein, Rochester; Adm. Arleigh Burke, chief of naval operations; John Charles Daly, ABC vice president; John C. Doerfer, FCC chairman; Dr. Milton S. Eisenhower, president, Johns Hop- kins U.; Comdr. Louis G. Feldman, commander-in-chief, Veterans of For- eign Wars; Judge William H. Hastie, U.S. Circuit Court of Appeals; Eric Johnston, president, Motion Picture Assn. of America; Chairman Warren G. Magnuson (D-Wash.), Senate Com- merce Committee; George Meany, presi- dent, AFL-CIO; Mrs. Ivy Baker Priest, treasurer of the United States; James W. Rachels Jr., national winner, 1958-59 VOD contest; Sen. Alexander Wiley (R- Wis.) Chicago etv budget up The Chicago Educational Television Assn. has proposed a budget of $808,000 to operate its non-commercial WTTW (TV) for the new year. Appearing on the CETA-licensed sta- tion, Dr. John W. Taylor, WTTW ex- ecutive director, delivered a progress re- port to "citizen-stockholders." He claimed that over 750,000 viewers Television robot WKRC-TV Cincinnati is a television station that can virtually think for itself. Automated broadcasting began in the new $2 million plant of WKRC-AM-FM-TV Jan. 4 and live program- ming is being done without camera crews. An electronic brain, similar to the Univac, stores and records instruc- tions. The traffic director punches a total day's program- ming on an electric typewriter, the Flexowriter, which plays the information through tape readers to auto- matically perform switching operations and controls the use of live studio cameras, which are operated electronical- ly from a master control room. The inch-wide Flexowriter tape controls both audio and visual sources. Programs are timed by a device which has a maximum error of three seconds in three days, correctible at any time to Washington official time by means of automatic adjustment twice a minute by signal from Washington. The operation's tape "mind" has many hands to do the actual work — eight sound-on-film projec- tors, four 2x2 slide projectors (each with a capacity of 36 slides), two audio tape machines, two audio turntables, two live remote cameras and four live microphones, two in announcer booths and two in live studios. WKRC executives spent three years working out the details for the automated plant with RCA officials. They feel that the operation reduces personnel necessary to prepare programs, commercials and events and talent necessary for live programming and announcing. This eliminates confusion and results in superior production as well as additional rehearsal time. Before automation • Two camera- men and a floor director are required on the scene to put the show on the air. Headsets put them in contact with the director. Nerve center • The tape reader at left feeds information into the data processing and storage section of automation equipment which in turn performs all switching operations. After automation • Actors work be- fore manless cameras. No floor di- rector is needed since the cameras are operated by stick in the master control room. 82 (THE MEDIA) BROADCASTING, January 11, 1960 watch WTTW programming each week and pointed out the budget represents an increase of $58,000 over that for 1959. In recent years, WTTW has obtained about two-thirds of its revenue from programs supplied to the National Edu- cational Tv & Radio Center, the Board of Education (for tv courses) and through independent recording facilities for advertising agencies and related al- lied groups. The public and various groups, including schools, churches and civic organizations, also have donated funds and services. NAB Radio Board okays code changes Amendments strengthening the NAB Standards of Good Practice for Radio Broadcasters have been approved by Radio Board by mail ballot, according to John F. Meagher, NAB radio vice president. The amendments were rec- ommended Dec. 16 by the association's Standards of Good Practice Committee (text in Dec. 21, 1959, Broadcasting). The changes aim directly at payola and other deceptive practices, adding specific language to the document. The committee also recommended an amendment that would open the stan- dards to non-NAB stations rather than confine subscription to members. It ad- vised, too, that enforcement weapons be added to assure compliance by sub- scribers. These two proposed changes will be considered by the NAB Radio Board at its next meeting. No date has been set for a board meeting. WICE seminarsuccess Encouraged by the response to its broadcast career seminar Dec. 29, WICE Providence plans to hold a sem- inar conclave annually (Broadcasting, Jan. 4) . FCC Comr. Frederick W. Ford addressed a packed house on career possibilities in the Commission; some 300 senior high school and college stu- dents had turned out in a near-blizzard to hear the speakers. The students were chosen by local speech and English teachers contacted by the station. In addition to Comr. Ford's keynote speech, two panel discussions were held, both open to questions from the au- dience. The advertising panel featured John Tormey, vice president of Avery- Knodel, N.Y.; Frank Coulter Jr., media department, Young & Rubicam, N.Y.; William H. Monaghan, media director, John C. Dowd Inc., Boston; Joseph Finkle, president, Maxfield Co., Provi- dence and Henry C. Hart Jr., vice pres- ident of Noyes & Co., Providence. The second panel featured WICE depart- ment heads discussing career oppor- tunities in their respective areas. AGAIN WRAL-TV proves its dominance in the Raleigh-Durham market Day Part Station Shares And Total Homes Reached Durham-Raleigh-November, 1959 (Based on Va hr. homes reached by all stations) Table 1. Metro Area STATIONS MONDAY THRU FRIDAY SUNDAY THRU SATURDAY Morning Afternoon Night 6 AM-9 AM 9 AM-Noon Noon-3 PM 3 PM-6 PM 6 PM-9 PM 9 PM-Mid. WRAL-TV STATION B OTHERS % 53 33 14 » % 46 47 7 % 53 29 18 % 52 36 12 % 51 35 14 % 45 42 13 A. C. Nielsen Co. report WRAL-TV Raleigh, N. C CHANNEL 5 TOP POWER NBC plus top programs from ABC Represented by H-R Television, Inc. BROADCASTING, January 11, 1960 83 Don't make the same mistake twice— BUY NEGRO RADIO THIS TIME! Mistakes can be costly! This time re- member this PROVEN fact! You best sell to Negroes with Negro Radio. It's true some read papers and magazines and some watch TV, but 95% of all Negroes listen to radio! Rounsaville Radio pro- grams 100% to Negroes with Negro per- formers. All six Rounsaville stations are Number-One Rated by BOTH Pulse and Hooper! Get the facts on the tremendous rise in income, increase in population, standard of living and best of all — the BUYING POWER of the Rounsaville Negro Markets . . . $824,219,000 AFTER taxes in the Rounsaville coverage area! Experience is the best teacher. Experience Rounsaville Radio— one of the oldest and largest in Negro Radio! Personal Letter Don't be misled that Negroes will buy anything. Negroes are intensely loyal to prod- ucts in which they believe. One vital fact is that they do believe what they hear on their own radio. And with believability comes sales. So, no matter what your budget for these six important markets ... a proper part MUST go to Negro radio or you're missing this market! Try Rounsaville Radio— you'll see! ROBERT W. ROUNSAVILLE, Owner - President FIRST U. S. NEGRO-PROGRAMMED CHAIN FIRST IN RATING IN SIX BIG MARKETS WCIN 1,000 Watts (5,000 Watts soon)— Cin- cinnati's only all Negro-Programmed Station! WLOU 5,000 Watts — Louisville's only all Negro-Programmed Station! WMBM 5,000 Watts— Miami-Miami Beach's only full time Negro-Programmed Station! WVOL 5,000 Watts — Nashville's only all Negro-Programmed Station! WYLD 1,000 Watts— New Orleans' only full time Negro-Programmed Station! WTNIP 5,000 Watts— Tampa-St. Petersburg's only all Negro-Programmed Station! BUY ONE OR ALL WITH GROUP DISCOUNTS! ROUNSAVILLE RADIO STATIONS PEACHTREE AT MATHIESON, ATLANTA 5, GEORGIA UP TV'S TASTE But do it gradually, TIO's Hausman says Television's usefulness is in its mass appeal of providing entertainment. Im- pair or change that function and you'll drive away its appeal. In brief this was the stand enunciated by Louis Hausman, director of the Television Information Office, at a Radio & Television Executives Society luncheon last week in New York. Television, Mr. Hausman asserted, must take the path between the ex- tremes of giving the public only what it likes, or only what it doesn't like. These, he said, "are equally the refuge of the huckster and the ivory tower egghead. Each misreads the intelligence of the American public." Gilbert Seldes, educator, author and critic who appeared at a timebuying and selling seminar with Mr. Hausman, pleaded for open discussion on the air- waves between panels made up of public representatives and broadcasters themselves. Instead of letting FCC or the broadcasters individually grope their way toward program standards as to what's in the public interest, Mr. Seldes advocated the public itself point the way toward how — and with what — they should be served. A chief complaint of Mr. Seldes: ROBERT W. ROUNSAVILLE Owner-President JOHN E. PEARSON CO. Nat'l Rep. HAROLD F. WALKER V.P. 4 Nat'l Sales Mgr. DORA-CLAYTON Southeastern Rep. Fast recovery • A $30,000 pre-dawn fire which gutted the studio and trans- mitting facilities of WKLK Cloquet, Minn, on Dec. 21, (top picture) put the station off the air for only 72 hours, thanks to a WKLK salesman who recalled a trade magazine ad. The feat of becoming "air borne" so swiftly after the catastrophe was due largely to WKLK salesman Dick DeFore. Mr. DeFore told an emer- gency meeting of the WKLK board of directors "that Broadcasting had described a trailer which was a com- plete broadcasting station made by the Collins Radio Company in one of its ads." The board gave Stuart Howe, WKLK program director im- mediate approval to rent a $27,000 broadcast trailer "at once." Within 24 hours after the fire, a truck raced the 40-ft. broadcast trailer from the Collins plant at Cedar Rapids, Iowa to Cloquet, 450 miles away (bottom picture). WKLK resumed broadcasting the morning of Dec. 23, while listeners in the Cloquet area were informed by a sound truck of the station's progress in resuming its broadcast schedule. Nearby Duluth stations also kept listeners informed of WKLK's recovery attempt. 84 (THE MEDIA) BROADCASTING, January 11, 1960 While admittedly "intelligent"' programs are scheduled in an effort to improve quality and taste in tv, the standard or "average" tv fare continues to program at a "low level." Mr. Hausman saw room for tv to contribute to an uplift in public taste but he cautioned that tv for millions is the principal "if not the only profes- sional entertainment available — the one major, magic surcease from house- work." In an "eagerness to uplift," he warned, "we would be doing the public a great wrong if we ever forget this." By Inches • The upgrading must be a gradual process, said Mr. Hausman, expressing his thesis in these words: "It seems clear that if American television is to upgrade the taste of an audience so incredibly large and still keep that audience involved and in love with the medium, it must do so intelli- gently and by degrees, moving this great number of people literally inch by inch without cheating them out of what they came to television for in the first place." He took note of national critics citing several programs in prime time this season as meeting high standards, com- menting a great part of this program- ming had been planned by broadcasters many months ago and not as an ex- pediency to forestall a bad press sparked by quiz irregularities. Despite these and other efforts by networks and stations at improving programs, Mr. Hausman doubted that tv could ever "completely satisfy every special interest group" but found it desirable that tv continue to pressure itself to "see how much more can be done." He reminded tv's critics, how- ever, that upgrading "must be a slow process subject to the ever-present reali- ties of maintaining the medium as a source of interest for all Americans." Expose, Not Teach • Mr. Hausman thought a Hamlet, an Amahl and the Night Visitors or a telecast of the Moiseyev dancers would be more valu- able than a six-month tv seminar on the Elizabethan theatre, on history of opera in America, or on "Russian folk dancing as a reflection of the Slavic spirit." Observed Mr. Hausman: "As Gen. [David] Sarnoff pointed out some years ago, the latter is 'narrowcasting" as opposed to broadcasting — a palpable misuse of a popular and limited-access medium." Mr. Hausman reminded his audience that tv continues to provide the enter- tainment for which people invested more than $16 billion in tv sets and further justifies its usefulness by func- tioning as a popular medium reaching millions rather than hundreds or thou- sands and exposes them to "new experi- ences, new awareness of the world thev live in [and to] new cultural values." • Media reports Legal action • KOMY Watsonville has filed a $100,000 damage suit against KDON Salinas, both California, charg- ing false advertising trade libel and misuse of a Western Union survey. KOMY names Western Union and the John Pearson Co. as parties to the suit. The plaintiff accuses KDON of extract- ing all figures showing KOMY as the leading station in the Monterey area from a reproduction of the mid-Sep- tember Western Union survey used for local and national sales presentations. KOMY further claims that a survey by the same company taken for that sta- tion a few weeks later showed it lead- ing other area stations by an audience ratio of almost two to one. Takes own path • WABC-FM New York, which heretofore has duplicated the programming of WABC-AM. be- ginning Jan. 18 will program indepen- dently from 6 p.m. to midnight. The station cites research showing that 56.5% of homes in the New York met- ropolitan area have fm sets and that 60% of these homes tune in fm after 6 p.m. • Rep. appointments • KBUZ Mesa (Phoenix) Ariz.: Broad- cast Time Sales, N.Y. KBUZ is owned and managed by Sherwood R. Gordon. • KISN Vancouver. Wash. (Portland, Ore.): Avery-Knodel Inc. • KGGF Coffeyville. Kan.: John E. Pearson Co., N.Y. • WWHG-AM-FM Hornell and WBNR Beacon, both New York: John E. Pear- son Co. • WEDR Birmingham. Ala., WMFJ Daytona Beach and WFEC Miami, both Florida, appoint Bernard I. Ochs Co., Atlanta, southeastern representa- tive. • WSWM (FM) East Lansing. Mich.: Walker-Rawalt Co., N.Y. • KEEP Twin Falls. Idaho: B-N-B Time Sales as west coast representa- tive; Grant Webb & Co. as midwest and east coast representative. • WAYE Baltimore: Broadcast Time Sales. N.Y. • WXLW Indianapolis: Robert E. Eastman & Co.. N.Y. • WJIM Lansing, Mich.: Jack Masla & Co., N.Y. • KDOK Tyler, Tex.: Weed Radio Corp. as national representative. RCA THESAURUS TURNED THE TOWN UPSIDE DOWN! "Show me," they say in Missouri. RCA Thesaurus gladly showed them — radio station KGMO, that is — how to bring in plenty of new local business. Sales Manager Jack Kohrumel reports : "Twenty sponsors extremely happy with 'Shop at the Store' campaign . . . sold a separate package over and above existing contracts . . . additional dollar volume over $5,000.00." Thesaurus means good news in town after town. Like yours. Write today for all the details ! ©THESAURUS 155 East 24th Street • New York 10, N. Y. Chicago, Nashville, Atlanta, Dallas, Hollywood BROADCASTING, January 11, 1960 85 Changing hands ANNOUNCED • The following sales of station interests were announced last week, subject to FCC approval: • WINE-AM-FM Kenmore (Buffalo) N.Y.: Sold by John W. Kluge to Mc- Lendon Corp. for $280,000. McLendon Corp. (Gordon B. McLendon, presi- dent) owns KLIF Dallas, KTSA San Antonio, KILT Houston, KEEL Shreveport, WAKY Louisville and KABL San Francisco. Mr. Kluge is president-chairman of Metropolitan Broadcasting Corp. (WNEW-AM-FM- TV New York, WTTG [TV] Washing- ton, KOVR [TV] Stockton [Calif.] WTVH [TV] Peoria [111.], WHK-AM- FM Cleveland and has been reported buying WTVP [TV] Decature [111.]. WINE is 1 kw daytimer on 1080 kc. WINE-FM operates on 103.3 mc with 4.6 kw. • KPAM-AM-FM Portland, Ore.: Sold by Stanley Goard and group to Ken-Air Inc. for $200,000. Ken-Air is headed by William E. Boeing Jr., who also has interests in KIDO Boise, Idaho; KEDO Longview, Wash., and KETO (FM) Seattle, Wash. Transaction was handled by Edwin Tornberg & Co. KPAM is 5 kw daytimer on 1410 kc. KPAM oper- ates on 97.1 mc with 33 kw. • KPET Lamesa, Tex.: Sold to Thomas E. Conner and Robert E. Bradbury for $150,000 plus accounts receivable by Lamesa Broadcasting Co., R.O. Parker and others. Messrs. Connor and Brad- bury are equal partners and also own equally KHEM Big Spring, Tex. KPFT is on 690 kc with 250 w, nighttime. • WLMJ Jackson, Ohio: Sold by J. E. Willis to Dean Stuhlmueller (Dean Mil- ler) for $60,000. Mr. Stuhlmueller is CBS master of ceremonies and is member of cast of December Bride. Mr. Willis continues to own WAZY Lafay- ette, Ind. Broker was R. C. Crisler & Co. WLMJ is 1 kw daytimer on 1280 kc. APPROVED • The following transfers of station interests were approved by the FCC last week (for other Commis- sion activities see For The Record, page 97). • WRRA (FM) Ithaca, WRRC (FM) Cherry Valley Township, WRRD (FM) De Ruyter Township, WRRE (FM) South Bristol Township, WRRL (FM) Weathersfield Township, all New York: Sold by Cooperative Grange League Federation Exchange Inc. to group which includes E. E. Erdman and Allan H. Treman for $438,000. Sale conditioned by Commission on Mr. Treman's relinquishment of his office as trustee of Cornell U., whose WHCU-AM-FM are also in Ithaca. The purchasing group also owns WOLF Syracuse and WTKO Ithaca. Mrs. Tre- man owns 16% of WTKO. • WEEK Peoria, 111: Sold by West Cen- tral Broadcasting Co. (Kerr-McGee Stations) to group headed by Herbert Laufman, vice president of R. Jack Scott Adv., Chicago for $150,000. WEEK is a 1 kw fulltimer on 1350 kc. CBS FELLOWSHIPS Applicants wanted for 4th competition Competition for the fourth annual CBS Foundation News and Public Af- fairs Fellowships, gaining a reputation as the radio-tv counterpart of the Nie- man Fellowships for newspapermen, is being announced today (Jan. 1 1). The applicants must be actively em- ployed in radio or tv news and public affairs work or college-level teachers of such courses and must have enough experience to demonstrate ability and promise. From them, eight judges will select the most promising to attend Columbia U., New York, for the aca- demic year beginning next September. They will receive grants, averaging about $8,000 apiece, to cover all uni- versity costs plus transportation, living and other necessary expenses for them- selves and any family dependents dur- ing the nine months in New York. The courses that may be chosen to study are not limited to any general field. After consultation with university representatives, they are chosen by each fellow according to his own particular interests and objectives. Foundation of- ficials explain that "the courses chosen should be those which, in the opinion of the fellow and with the advice of a unK versity representative, can contribute most advantageously to a broadening and strengthening of his background for continued work in news and public af- fairs. The courses . . . might range across such varied fields as diplomatic history, economics, modern languages, far eastern affairs, political science, labor relations, nuclear science, etc." Special Session, Too • In addition to customary university work, special bi-weekly seminars, dinners and other meetings at Columbia and at CBS are also a part of the program, so that par- ticipants can "find both formal and in- formal opportunities to build up their knowledge of particular subjects and, at the same time, increase their under- standing of the potentialities of radio and television as media for news and public affairs programming." t lit WEST Profitable fulltimer — good frequency. Best facility in this famous market. Good real estate included. $100,000 cash and terms. SOUTH Fulltime facility in a top fifty mar- ket. An unusual opportunity to get into a major market. 29% down and terms. VIRGINIA Profitable daytimer in single station market. Valuable real estate. Good terms. SOUTH Single station market. Kilowatt day- timer — excellent facility. Perfect for owner-operator with $20,000 cash. NEGOTIATIONS FINANCING S3IO.OOO S2.JO.O0O sm.ooo $73,000 APPRAISALS ^/BlackbiMm & Gmtpmu/ Incorporated RADIO - TV - NEWSPAPER BROKERS WASHINGTON, D.C. James W. Blackburn Jack V. Harvey Joseph M. Sitrick Washington Building STerling 3-4341 MIDWEST H. W. Casslll William B. Ryan 333 N. Michigan Ave. Chicago, Illinois Financial 6-6460 ATLANTA Clifford B. Marshall Stanley Whitaker Robert M. Baird Healey Building JAckson 5-1576 WEST COAST Colin M. Selph Calif. Bank Bldg. 9441 Wilshire Blvd. Beverly Hills, Calif. CRestview 4-2770 86 (THE MEDIA) BROADCASTING, January 11, 1960 Mat service catalogs tv props and sets KARD-TV Wichita, Kan., has overhauled its entire set and prop department and developed it into a working sales asset, a "Tv Mat Service." Advertisers now order props and sets from a mat catalog. The station's executive vice pres- ident and general manager, William J. Moyer, recalled the idea of an ad- vertising mat service from his early newspaper experience. It took about eight months and $8,000 to reach the stage where the catalogs picturing commercial sets could be placed in the hands of local agencies, station salesman and the national representa- tive. The mat book contains produc- tion service costs and option arrange- ments for eight basic sets, arranged and pictured in about 150 different configurations. Actually, possible combinations are limitless. Sets and props available include furniture, flats, curtains, bric-a-brac, rear pro- jection backgrounds, miscellaneous backdrops, outdoor settings and clas- sic columns, pilasters and balus- trades. Furnishings are in a variety of period and room arrangements. One section of the set-prop book also shows basic flats (paneled walls, bookcase walls, brick and stone walls, etc.) so that the advertiser can create his own set. Service Charges • Costs to the ad- vertiser range from nothing for simple sets to a maximum of $6.50 for three flats and set dressing. This is in addition to KARD-TV's reg- ular live production charges of $15 per spot for one or two weekly, $10 for 3-5 weekly and $8.50 for 6-10. The large set-prop book has been enthusiastically received by agencies and advertisers and has seen extensive use since its debut in the fall, Mr. Moyer says. Sales Director Don Sbarra and Charlie Hendrick- son, local sales manager, find it an effective tool for breaking down re- sistance of advertisers new to tv. Production complaints are disappear- ing because of the precision which the mat service makes possible, they note. To guarantee this precision, photo- graphs and specifications from the file are mounted where fiats and props are stored. While Mr. Moyer to- gether with Dave Schneider, pro- gram director, and artist Fred Van Soest were engaged in the massive mat service job, they took the oppor- tunity to standardize flat sizes to 8x10 ft., refining the attachment method to a nut-bolt system that has eliminated "the usual hammering, sawing, kicking and general impro- visation connected with creating a set." Special bin storage with con- veyor line rollers and rubber-tired carts also were added. Most of the arrangements incorporate plastic props developed by NBC and all are finished for compatible color tv. Cost breakdown for the tv mat service (not including new curtains and two sets of track for curtains and signs) : Plastics, lumber, paint $3,085 Labor 1,355 Production facilities, bins, etc. 1,808 Set accessories, furniture, rugs, pictures, etc. 1,782 Total $8,030 The mat file is expandable and KARD-TV plans to augment its set collection each year as space and facilities permit. Two-flat office set Three-flat library set Two-flat foyer set Plastic panels, bookcases and windows combine in units for ease of set construction from catalog The Foundation invited applications from news and public affairs staff em- ployes of CBS News, CBS-owned radio and tv stations, independently owned stations affiliated with CBS or CBS-TV, non-commercial educational stations, and teachers of news and public affairs techniques in colleges and universities. The applications must be postmarked no later than Feb. 29. Each applicant must submit a signed statement by his employer promising the return of his job or an equivalent job at the end of the fellowship year. In the first three years, almost 300 completed applications were submitted, from which 24 applicants — eight each year — were awarded fellowships as showing promise of "greater develop- ment" and as seeming "most likely to benefit from the study year provided." Current Fellows • The fellows for the current year are Roger O. Grimsby, news editor, KMOX-TV St. Louis; Mar- vin L. Kalb, reporter-contact, CBS News, New York; Barry R. Nemcoff, news editor, WCAU-TV Philadelphia; Charles V. North, news director and announcer, KGGM-AM-TV Albuquer- que, N.M.; Charles R. Reeves, news director, WWVA Wheeling, W. Va.; Jack D. Summerfield, assistant general manager, WGBH-FM Cambridge, Mass.; John A.G. Tiffin, cameraman, CBS News, London, and James L. Wood, newsman, WSBT-AM-TV South Bend, Ind. During the three-year period, 16 states plus Germany, Hong Kong and London have been represent- ed among the fellowships. The 1960-61 selecting committee con- sists of Producer Fred W. Friendly (substituting for Edward R. Murrow, now on a year's leave); Joseph E. John- son, president, Carnegie Endowment for International Peace; Byron Price, former executive news editor of As- sociated Press and United Nations as- sistant secretary-general; Dr. John A. Krout, Columbia U. vice president; Dr. Lawton P.G. Peokham, dean of gradu- ate faculties at Columbia and Sig Mic- kelson, president of CBS News. Requests for application forms and other information should be addressed to William C. Ackerman, executive director, CBS Foundation, 485 Madison Ave., New York 22. BROADCASTING, January 11, 1960 87 EQUIPMENT & ENGINEERING CRYSTAL BALLING THE INDUSTRY NARDA meet offers technical predictions KJEO-TV— ABC for Fresno, California's $600,000,000 market — stepped up its metropolitan Nielsen rating a full 10% in its December 1959 survey over the corre- sponding 1958 period. 32% of the audience 6 to 9 p.m. — 33% of the audience 9 p.m. to midnight. In contrast, one of the other two stations in the market showed a static position with 1958, the other a decline. Your HR representative will help you get your share of the stepping out and stepping up TV buy for 1960— KJEO-TV, Channel 47, Fresno. J. E. O'Neill — President Joe Drilling — Vice President and General Manager W.O. Edholm — Commercial Manager See your H-R representative H'R"4^$ Toll tv by air will become a full-scale commercial reality and color television a "real business" within a few years, Joseph Wright, president of Zenith Radio Corp., predicted last week. " Before the 1960's are over, these will be among the three or four major de- velopments" in television, he prophesied. "With all the millions the industry is spending on research in color. I am sure there will be developments in the next few years which will simplify and improve both color receivers and color transmission quality, and help to make color a real business. Another major development will be subscription television . . ." Addressing the National Appliance & Radio-TV Dealers Assn. Convention in Chicago, he reported Zenith is "ac- tively engaged in going forward with the plans and arrangements for such an operation of air-borne subscription tv. and you can look forward to full-scale commercial operations within the next five years." The FCC last year author- ized application for tests of toll tv. Among other speakers at the NARDA parley were James M. Skinner Jr., pres- ident of Philco Corp.; Charles T. Lips- comb Jr., president of the American Newspaper Publishers Assn.'s Bureau of Advertising, and Chris J. Witting, vice president in charge of consumer prod- ucts, Westinghouse Electric Corp. Mr. Skinner told NARDA delegates that while electronics ranked sixth among American industries in 1959 selling $8.5 billion worth of goods, fac- tory, wholesale and retail levels "have not done as good a job as we might have in creating public respect for our accomplishments." Electronics products do "not seem to carry the prestige or public esteem associated with many other lines of products," including the automotive field. Among technical developments, Mr. Skinner cited the increase in tv picture size at less money, "great advances" in fm radio performance and the emerg- ence of light-weight, compact transistor portables. Discussing servicing opera- tions, he asked: "Do we have nearly as much trouble — really — with our tv sets whose tubes wear out with use just as automobile tires and whose internal mechanism is far more sophisticated than that of our automobile?" Mr. Lipscomb declared that "without advertising our economic machine would break down. There is no doubt in my mind that advertising is the one most responsible for our high standard of liv- ing. And this fact is crucial to the ap- pliance business . . . [it] stimulates com- petition." He noted that "today we can produce everything we need and any- thing that our 180 millon people want. Today our big job is not production but selling." Discussing media. Mr. Lipscomb claimed the daily newspaper this past year "has demonstrated dramatically that it is the only medium able to offer advertisers total marketing help." He alluded to ANPA's "total selling" theme and program. He claimed that seasonal events under the program "provide ex- cellent opportunities for tie-in advertis- ing by appliance, radio and television dealers." Electronic imports up as U.S. exports drop Electronic imports into the United States totaled $48. 8 million for the first nine months of 1959, over 2V2 times those of the same 1958 period, accord- ing to the Dept. of Commerce. Imports of radio apparatus and parts have risen from $3.4 million in 1955 to $28.2 million in 1958 and $43.3 million in the first nine months of 1959, due mainly to radio receiver shipments from Japan. Other main suppliers are West Germany, the United Kingdom and the Nether- lands. U.S. exports of electronic equipment totaled $261 million in the first nine months of 1959 compared to $274 mil- lion in the same 1958 period. Electronic computers and test equipment are not included in export data. Tv receiver exports totaled $14.9 million in the 1959 nine-month period compared to $15.9 million in the same 1958 months. Radio receiver exports totaled $4.8 million in nine months of 1959 and $5.4 million in the 1958 period. Tv set production, sales keep growing Television set production and sales continued upward in November and for the first eleven months of 1959, com- pared with the same periods in 1958, Electronic Industries Assn. reported last week. However there was some falling off in tv production and sales in No- vember over October 1959. In radio, there was a drop in production, but an 88 BROADCASTING, January 11, 1960 increase in sales in November 1959 over November 1958. Here is how November, and January- November tv and radio production and sales shaped up: Period Tv Radio Production November 1959 560,770 1,346,079 November 1958 437,772 1,438,061 Jan. -Nov. 1959 5,756,210 14,069,049 Jan. -Nov. 1959 4,505,578 10,342,833 Sales November 1959 598,070 1,016,634 November 1958 499,038 931,355 Jan. -Nov. 1959 5,046,971 7,142,424 Jan. Nov. 1958 4,490,568 6,172,984 Notes: The November 1959 television production figures include 46,544 receivers capable of re- ceiving uhf, compared to 34,822 in same 1958 month. Cumulative uhf output for first eleven 1959 months totaled 387,524, compared with 388,802 such sets for same period in 1958. November 1959 radio production included 290,815 automobile sets compared with 476,977 such receivers in the same month of 1958, and 50,131 fm radios compared with 68,161 in same month in 1958. Radio sales do not include auto sets. • Technical topics New vtr installations • A total of 561 Ampex tv tape recorders have now been installed at tv stations and other organizations in the U.S. and abroad, Ampex reported last week. Most recent installations were: KXTV (TV) Sacra- mento, Calif.; WPTV (TV) Palm Beach, Fla.; KHVH-TV Honolulu; WEHT (TV) Evansville, Ind.; WANE-TV Ft. Wayne, Ind.; KVTV (TV) Sioux City, Iowa: KGGM-TV Albuquerque, N.M.; KXJB-TV Fargo-Valley City, N.D.; WKBN-TV Youngstown, Ohio; KCPX- TV Salt Lake City; WRVA-TV Rich- mond. Va.; KREM-TV Spokane; WHTN-TV Huntington, W. Va.; Gen- eral Electric Co., Philadelphia; U. of Alabama, and the U.S. Government. Jack panels • Nems-Clarke Co. (divi- sion of Vitro Corp. of America), Silver Spring, Md., has added these models to its line of video and RF jack panel equipment and components: Type 925 jack has a new connector plus heavily silver-plated surfaces protected with a gold flash; Type 921 jack panel is made of aluminum, it's 19 inches wide and only 1% inches high with provision for 12 Type 925 jacks; Type 928 panel is similar to 921 but provides for 24 jacks; Type 929 panel provides for 48 jacks. Small but rugged • Stancil-Hoffman Corp., Hollywood, manufactures a self- contained 13-pound recorder called Minitape, which will debut at the Win- ter Olympic Games in Squaw Valley, Calif., in February. The water-tight, weather-proofed recorders have auto- matic volume control and are operated by a single push button with the lid closed. Fifteen correspondents are slated to utilize the Minitape for on- the-spot coverage. It uses standard IVz inch tape which may also be reproduced on other professional equipment. Its five-inch reels furnish 30 minutes of recording time. The Minitape's sealed batteries are claimed to have a capacity of more than three hours before re- charging and they may be charged by an automatic charger or from cigar lighter sockets of 12-volt automobiles. Tooling for tape • Reeves Soundcraft Corp., Danbury, Conn., begins full pro- duction of commercial video tape this quarter, Frank B. Rogers Jr., executive vice president, has announced. Installa- tion of a $65,000 RCA tv recorder is the last step in preparation for Sound- craft tv tape production, he said. Soundcraft expects a good share of a market it estimates will reach more than $10 million in two or three years. Zenith earnings up • Record earnings and sales were established by Zenith Radio Corp. in 1959. Sales exceeded $250 million and should increase an- other 20% in 1960, President Joseph Wright reported. Figures for 1959 will best a previous sales record of $195,- 041,624 and net income high of $12,- 116,165 for 1958, he added. Zenith earned $9,319,921 (or $3.15 per share) on sales of $175,900,000 for the first nine months of 1959 and fourth quarter volume was the highest of any three- month period in Zenith's history. Closed shop • Lambda-Pacific Engi- neering Plant is closing down its Van Nuys, Calif., operation, according to Kenneth Peterson, general manager. A group of key employes will move to Jackson, Mich., home city of L-P's Mechanical Products Inc., major man- ufacturer of circuit breakers for air- craft. Mr. Peterson expects his division to be in order at its new headquarters by March 1. It will produce microwave equipment chiefly for industrial rather than broadcast use now that allocations of frequencies for industrial use have been made. Tape terms • Minnesota Mining & Mfg. Co. has re-issued its glossary of high fidelity and tape recording terms in a revised format. Technical, semi- technical and slang words peculiar to hi fi and tape usage are defined in the four-page glossary which is free upon request. Write Dept. E9-520, 900 Bush Ave., St. Paul, Minn. New RCA quarters • A new 13-story building under construction in Wash- ington has been named the RCA Bldg. following RCA's signing of a $2.5 million lease. Most of RCA's Washing- ton operations will be consolidated in the building at 1725 K St., NW., and will occupy some 40,000 sq. ft. Ap- proximately 275 RCA employes will be located there. AMCI ... • Omnidirectional TV Transmitting Antennas • Directional TV Transmitting Antennas • Tower-mounted TV Transmitting Antennas • Standby TV Transmitting Antennas • Diplexers • Coaxial Switches . . . have been proven in service. Write for information and catalog. A L FORD Manufacturing Company 299 ATLANTIC AVE., BOSTON, MASS. BROADCASTING, January 11, 1960 go FATES & FORTUNES Broadcast Advertising • Henry R. Bank- art, Henry A. Haines and Willard J. Heggen, all vps and directors of Compton Advertising, N.Y., named senior vps. Mr. Bankart joined agency in 1945, was elected vp Mr. Bankart Mr. Haines in 1952 and director in 1956. He is man- agement supervisor on Duncan Hines ac- count. Mr. Haines, with Compton since 1953, is treasurer and chief legal and fiscal officer. He previously was in commercial Mr. Heggen loan field with New York Trust Co. and Chemical Bank and Trust. Mr. Heggen is supervisor of Ameri- can Can Co., Ameri- can Mutual, New York Life and Phelps Dodge accounts. He formerly was with BBDO, N.Y., as pr manager and later was editor for UPI Radio News Dept. • William L. Ballard, Brantz M. Bryan and James R. Kavanagh, all ac- count executives on Colgate-Palmolive at Ted Bates & Co., N.Y., elected vps. Mr. Ballard, who joined agency early in 1959, was formerly vp and director of marketing services at John W. Shaw, Chicago. Messrs. Bryan and Kavanagh joined Bates in 1957 and 1950, respec- tively. • Len Carey, formerly vp and board member of BBDO, N.Y., to C.J. La Roche, that city, as executive vp. e Richard Mercer and Harold Long- man, radio-tv copy supervisors, and E.E. Norris, account group head, elected vps of BBDO, N.Y. Mr. Mercer, who joined agency in 1949, has served as copywriter on Lucky Strike, De Soto and Armstrong Cork accounts. Mr. Longman, with BBDO for past five years, has served on General Mills, du Pont and Coty accounts. Mr. Norris, who joined agency earlier this month, formerly was vp and director of adver- tising and sales promotion, Calvert Distillers Co., N.Y. • John Egan, former- ly vp and tv director at Compton Adv., N.Y., to Doyle Dane Bernbach. that city, as director of radio- tv programming. Mr. Egan had been with Compton for nine years. Mr. Egan • Eugene J. Hameroff, president and treasurer of Hameroff Adv., Columbus, Ohio, re-elected along with James G. Smith, executive vp and secretary. Robert C. Wheeler, account super- visor, named vp. Jerome C. Noack ap- pointed radio and tv director. • Roy F. Gorski and Earl W. Schultz, elected vps of Cunningham & Walsh, N.Y. Mr. Gorski is account supervisor on American Cyanamid and Mosler Safe Co. accounts. He joined agency in 1956. Mr. Schultz is senior account executive on Texaco Inc. • Wilbur N. Davidson, formerly vp of Gordon & Hempstead Inc., Chicago ad- vertising agency, resigns to form own firm, W.N. Davidson Adv. Location is 612 North Michigan Ave., Chicago. America's Leading Business Brokers Interested in buying or selling Radio and TV Properties? When your business is transacted through the David Jaret Corp., you are assured of reliability and expert service backed by our 37 years of reputable brokerage. 1 50 MONTAGUE STREET BROOKLYN 1, N.Y. ULster 2-5600 D AV ID JARET CORP. • Henry M. Caldera, associate re- search director and research depart- ment manager at Lennen & Newell, N.Y., named vp. Mr. Caldera joined L&N in 1953 as research account super- visor, and prior to that was marketing research supervisor at William Esty Co. • G. Taylor Urquart, formerly with BBDO, Pittsburgh, to Reuter & Brag- don, that city, as vp. • Hal E. Short, formerly pr director in 1952 Eisenhower presidential cam- paign, appointed pr director of Republi- can National Committee, succeeding William Strand who resigned. Mr. Short previously headed own advertis- ing and pr agency in Portland, Ore. • Iohn Parkinson appointed pr direc- tor of Fuller & Smith & Ross, L.A., succeeding Ken Downs, who joins Mobile Oil Co. as western news direc- tor for special promotions. • Dorothy B. Staff, formerly with Lennen & Newell, Hollywood, ap- pointed media director of Grant Adv., that city. • W.R. Hevell Jr. appointed vp and creative director of Waltjen Assoc., Baltimore advertising and merchandis- ing agency. • Clete Haney, formerly vp and ac- count supervisor with Bozell & Jacobs Inc., Omaha, Neb., advertising agency, appointed vp and advertising director of Skinner Manufacturing Co. (maca- roni products), that city. • Gerald T. Lynn, account executive with Harshe-Rotman Inc., pr firm, Chicago office, appointed vp. • George Stadtmuller, formerly general credit manager, CBS, N.Y., to Product Services Inc., that city, as gen- eral manager and financial affairs direc- tor. a Robert M. Hilberts, formerly with brand promotion management staff at Procter & Gamble, Cincinnati, and William M. Damron, formerly prod- uct manager, LePage*s Div. of Johnson & Johnson, both to plans marketing de- partment of N.W. Ayer & Son, Phila- delphia. Other Ayer appointments: Vincent E. Hoffman to art depart- ment; Donald C. Tucker to copy staff. • Vincent J. Daraio, responsible for purchase of broadcast media at Hicks & Greist, N.Y., named account execu- tive. • Milton L. Price, formerly brand manager (new products) for Helene 90 BROADCASTING, January 11, 1960 Curtis, Chicago, to Mogul Williams & Saylor, N.Y., as account executive. Mrs. Jeanne Fisher, formerly off- camera food editor for now-defunct Home Show (NBC-TV) to MW&S as director of home economics depart- ment, New York office. • William M. Campbell, merchandis- ing executive, appointed account ex- ecutive on Carnation Co.'s Evaporated Milk Div. and Richard Mahoney, ac- count executive on evaporated milk, reassigned to Friskies Dog Food in similar capacity. • Godfrey Cobliner, formerly re- search analyst at Benton & Bowles, N.Y., to Kenyon & Eckhart, that city, as project supervisor. • Norman P. Tate, formerly head television art director for Foote, Cone & Belding, N.Y., to Henderson Adv., Greenville, S.C., in similar capacity. • Ann Smith, formerly radio-tv direc- tor of Ralph H. Jones Co., Cincinnati, to Farson, Huff & Northlich, that city, as media director. • Eugene V. Hassold, formerly execu- tive art director at J.M. Hickerson Adv., to Geyer, Morey, Madden & Bal- lard, that city, as art director. • Joseph W. Browne, senior director with WRC-TV Washington, to J. Gor- don Manchester Adv., that city, as di- rector of radio and tv, succeeding Richard T. Williams, named account executive. • Richard C. Edstrom, formerly associate editor of The Boot and Shoe Recorder, to staff of Gray & Rogers, Philadelphia advertising-pr firm. • Joe Cunningham, formerly editor of San Diego Engineer magazine, to William D. Nietfeld & Assoc., San Diego, Calif., as account executive. • Robert O. Jordan, formerly in re- search department of Compton Adv., N.Y., promoted to assistant account executive on Comet cleanser. • John H. Cleland Jr., formerly with General Electric, Western Springs, 111., in advertising and pr capacity, to Klau-Van Pietersom-Dunlap Inc., Mil- waukee, Wis., advertising agency, in pr department. • Charles Krauss, formerly with Fairchild Publications, appointed to New York pr staff of Philco Corp., Philadelphia. • Alice J. Wolf, timebuyer at N.W. Ayer, Philadelphia, last month married Seymour Kiel, account executive with WHAT-AM-FM, that city. She con- tinues in Ayer post. The Media Mr. Thayer • Jack G. Thayer, general manager of WHK Cleveland, ap- pointed vp of Metro- politan Broadcasting Corp. He previously was general manager of KFRC San Fran- cisco and WDGY Minneapolis, Minn. KYOK Houston, Tex., in similar capacity. • Alexander S. Klein Jr., formerly national sales man- ager of WDAS, ap- pointed executive vp and general sales manager of WTEL, both Philadelphia. Allen B. Margolis and Richard A. Syme ■ ^ , it,. Mr. Klein • Fred A. Knorr, founder and presi- dent of board, and Walter Patter- son, executive vp, of Knorr Broadcast- ing Corp., both re-elected. Others elect- ed: Nellie M. Knorr, secretary; Donald L. Wagner, treasurer; Walter O. Briggs Jr., John J. Carroll and Charles (Jack) Sitta, vps; Jerrold Martin, vp in charge of engineering. W. Eldon Garner, station manager of WKMF Flint, Mich., named vp of Knorr Corp. Attorneys Stanley Ful- ton and Robert M. Booth Jr., elected assistant secretaries. • Ken Chapin, formerly of WTRU Muskegon, appointed general manager of WBBC Flint, both Michigan, suc- ceeding Joseph R. Fife who moves to to WTEL in sales department. • Owen F. Uridge, general manager of WCKR Miami, re- tires. Dan Valen- tine, program direc- tor, temporarily is as- suming duties of gen- eral manager. Mr. Uridge, veteran of 34 years in radio, began his career at WAFD Detroit in 1926. He moved to WJR, that city, as an- nouncer-salesman and rose to assistant general manager before joining WCKR. • Paul E. Mills, managing director of WJW Cleveland, resigns. Lionel F. Baxter, vp and director of radio opera- Mr. Uridge "FOTO-VIDEO —now the best video" MONITOR IN THE INDUSTRY,11 says one of the Nation's electronic leaders about the completely new modularized Foto-Vidco product pictured below. OUTSTANDING PERFORMANCE FEATURES Superior definition contrast Excellent tocus, sweep linearity Silicon Rectifier power supply brightness, and interlace, and UNIQUE MECHANICAL FEATURES 1 — Completely modularized in construc- tion. Snap out one or more of the four modules and snap in replace- ment— in a matter of seconds. 2 — No "down time": anyone can do it. 3 — Some modules fit all sizes of monitors, whether 14", 17", 21" or 24" screen. Write or phone for complete details LABORATORIES ELECTRONICS • ENGINEERING AND 36 Commerce Road • Cedar 6i NC. MANUFACTURING ove, N. J. • CEnter 9-6100 BROADCASTING, January 11, 1960 91 Mr. Earp tions of Storer Broadcasting Co.. tem- porarily assumes Mr. Mills' duties. • H. Sheldon Earp, formerly general man- ager of WBMD Baltimore, appointed general manager of WWIN, that city. He previously was gen- e r a 1 manager of KROY Sacramento, Calif., local sales manager for WTOP Washington and assistant general sales manager for Western Div. of ABC. Mr. Earp is celebrating his 25th year in radio. • Art Arkalian, sales manager of WERC Erie, Pa., named general man- ager. He previously was with WJET, that city, and WERE Cleveland. • Sam Posner, formerly sales man- ager of KAFE-FM San Francisco, ap- pointed general manager of KBAY- FM, that city's newest station which de- buts early next month, KAFE-FM, 30- kw, will broadcast at 104.5 mc. • J. Luckett Yawn Jr., business man- ager of The Miami News, elected sec- retary and member of board of Bis- cayne Television Corp. (WCKR-AM- FM, WCKT [TV] Miami) succeeding John L. Foy who resigned. • Lou Silverstein, formerly with KCBQ San Diego joins KRLA Pasa- dena, both California, as general sales manager. He will headquarter in the station's Hollywood sales offices at 6381 Hollywood Blvd. • Henry H. Franz, local sales man- ager of WFBM Indianapolis, appointed sales manager. • Denman F. Jacobson, local sales manager of WWJ Detroit, named sales manager. He will be responsible for national, regional and local sales. • John J. Gemma, production-opera- tion supervisor of KNXT(TV) Los tions and traffic for KNXT and CTPN, succeeding Henry J. Schaefer, who moves to Chicago as business manager of WBBM-TV. KNXT and WBBM- TV both are CBS-owned tv stations. • Howard Berk, director of publicity for CBS owned tele- • gm 'C vision stations and CBS-TV Spot Sales N.Y., named director of information serv- ices. Mr. Berk, who joined CBS in 1956 as trade news editor (radio), had previously been publicity director of MCA-TV. Berk Goldenson honored Leonard H. Goldenson, presi- dent of AB-PT Inc., will be honored during a special ABC- TV documentary next Sunday (Jan. 17) for his leadership and support during the past decade *to the United Cerebral Palsy Assn. In a presentation by ABC news chief, John Daly, Mr. Goldenson will receive a UCP Founder's award for his contribu- tions. The special telecast entitled The First Decade (3-3:30 p.m. EST), which will pre-empt the network's Open Hearing, will por- tray in dramatic form develop- ments of the UCP during the past 10 years. Hosted and nar- rated by Bob Hope, the ABC-TV salute will originate from KABC- TV Los Angeles. Selig J. Selig- man, vice president of ABC-TV and general manager of KABC- TV, is executive producer of The First Decade. I R. C. CRISLER & CO., INC. Business Brokers Specializing in Television and Radio Stations 4 Offices To Better Serve You . . . CINCINNATI O Paul E- Wagner, Fifth Third Bank Bldg., ' ' DUnbar 1-7775 WEST COAST Lincoln Dellar & Co., Santa Barbara, Calif., WOodland 9-0770 OMAHA, NEB. Paul R. Fry, P.O. Box 1733 (Benson), TErrace 9455 NEW YORK 41 E. 42nd St., MUrray Hill 7-8437 Mr. Schultis departments. • Robert S. Schul- tis, formerly director of merchandising and member of sales staff of WDSU-TV New Orleans, appointed sales manager. Pre- viously, he was with New Orleans Item in advertising and sales « Stanley H. Edwards, sales manager WTRY Troy, N.Y., appointed station manager. Martin Ross, program man- ager, named assistant station manager. • Bill Thorpe, sales staff of WHEN- TV Syracuse, N.Y., named local sales manager. • Norman G. Gray, salesman for KXTV (TV) Sacramento, Calif., ap- pointed local sales manager. • Ted Robinson, formerly account ex- ecutive at George & Glover Adv., At- lanta, and Marvin Roslin, to Adam Young Cos., N.Y., as radio research assistant to vp-research-promotion-ad- vertising, and tv research assistant, re- spectively. • John F. Wade, director of tv research for Avery-Knodel, N.Y., assumes ad- ditional duties of radio research, suc- ceeding Frederick G. Neuberth, ap- pointed director of special services. Harold Altura joins sales promo- tion department at A-K as writer, specializing in radio. He succeeds 4avid Hirth who resigned. o Charles A. Henderson, publicity manager for NBC Radio, Spot Sales and owned stations, assumes additional duties as manager, press relations. Cornelius K. Sullivan, manager, in- formation and services, assumes addi- tional post as manager, administration and services. 0 Joseph S. (Dody) Sinclair, man- ager of WJAR-AM-TV Providence, elected vp of parent Outlet Co., Provi- dence department store and licensee of stations. He has been manager of sta- tions since 1957 and is member of board of directors and executive com- mittee of Outlet Co. Mr. Sinclair has been identified with WJAR-TV since it signed on air in 1949 except for two years active service during Korean War as Navy lieutenant. • Bentley A. Stecher appointed regional sales manager for WEBB Baltimore and WEZL Richmond, in Baltimore area. He formerly was gen- eral manager of WEBB. S.E. Feldman assumes general manager responsibili- ties at WEBB in addition to duties as 92 (FATES & FORTUNES) BROADCASTING, January 11, 1960 executive vp of 1360 Broadcasting Co., which owns stations. • Dan Danford, retail sales manager of KCMO Kansas City, appointed regional sales manager. Bill McRey- nolds of sales department succeeds Mr. Danford. • Catherine Cory, vp of Pacifica Foundation, owner of KPFK (FM) Los Angeles, appointed manager of that non-commercial listener-supported station, succeeding Terrell T. Drink- water, first vp of Pacifica, who has taken leave of absence from managerial duties. Gene Marine, KPFK public affairs director, appointed program di- rector. • George Nicholaw, senior publicist at KNXT (TV) and CTPN Los Angeles, promoted to assistant director of information services, succeeding Virgil Mitchell, now pr director of WBBM-TV Chicago. Myran Jay Liv- ingston, senior continuity writer in pro- motion department, appointed assist- ant director of audience promotion for KNXT and CTPN. Durfee Parkins succeeds Mr. Nicholaw as senior publi- cist. • Charles Shepherd, chief engineer of WSTV-AM-TV Steubenville, Ohio- Wheeling, W. Va., appointed chief en- gineer of The Friendly Group of Sta- tions (operator of four tv and seven am stations including WSTV-AM-TV). William Chesnes, formerly assistant chief engineer of WSTV-AM-TV, suc- ceeds Mr. Shepherd. • David J. Oratov, formerly business manager of KPAL Palm Springs, Calif., named head of accounting department of Crowell-Collier Bcstg. Div. • Joel Rose, formerly account execu- tive with Summit Adv., Akron, Ohio, to WCUE Akron, as news director. • King Horton, formerly sales vp at NTA Telestudios, N.Y., to ABC-TV, that city, as account executive. • Warren Maus, formerly account executive with KTLN Denver, to KRIZ Phoenix, Ariz., in similar capacity. • Sieg Smith appointed director of sports for XETV (TV) Tijuana, Mex- San Diego, Calif. He previously held sports positions with KFSD San Diego, KNXT (TV) Los Angeles and WGR Buffalo, N.Y. • Bernard F. Flynn, executive pro- ducer of radio public affairs for CBS News, New York, and Norman Gorin, producer-director with WTOP-TV Washington, D.C, both join CBS News Washington, as news and public affairs producers. • Jay Wildt, formerly of WSAZ Hunt- BROADCASTING, January 11, 1960 ington and WKAZ Charleston, both West Virginia, to WCHS-TV Hunting- ton, as news director. • Saul Frischling, head of research department at Radio-Tv Representa- tives, N.Y., assumes additional duties as assistant to president. • Edward K. Webb, formerly producer- director with WRVA-TV Richmond, Va., to WUSN-TV Charleston, S.C., as production manager. • Charles Crawford, sales develop- ment manager of WTOP Washington, D.C, appointed director of sales de- velopment and promotion. • Judd A. Choler, formerly sales pro- motion director at WCAU-TV Phila- delphia, to KMOX-TV St. Louis in similar capacity, replacing Thomas Stanton, who transfers to sales de- partment as account executive. James P. McGraw, formerly with The Katz Agency, station representative, also to KMOX-TV sales staff. • Sylvia Kessler, formerly with her own communications law offices in Washing- ton, D.C, to Krieger & Jorgensen, Wash- ington communica- tions law firm, as as- sociate. Miss Kessler joined FCC as at- torney in 1942. In 1951 she was named chief of Commission's Office of Opinion & Review and from 1953 was with Washington law firm of Cohn & Marks. • Frank C. Martin appointed sales promotion and merchandising man- ager of WDBJ-TV Roanoke, Va. He formerly held similar position with Dr. Pepper Bottling Co., that city. • Rabbi David H. Panitz of Temple Emanuel, Paterson, N.J., and formerly of Washington, D.C, appointed na- tional chairman of Broadcasting-TV- Film Commission of Synagogue Coun- cil of America, national coordinating agency for major branches of Jewish religious community in this country. • Bill Ingram, newscaster with KSTP- AM-TV Minneapolis, Minn., resigns because of differences with manage- ment. • Prof. Sydney W. Head, chairman, radio-tv-film department and director of Broadcasting and Film Services at U. of Miami, Coral Gables, Fla., won first professor fellowship award of New York Chapter of National Acad- emy of Television Arts & Sciences, made possible by E. I. du Pont de Nemours & Co. Under grant, Professor Miss Kessler helluva merchandiser! who me? it's KEL-O-LAND that gives me that pull ! There's no trick in selling one brand over another when you have the undivided attention of 246,000 families in 103 counties. Joe Floyd's KEL-O- LAND hookup gives you that massive audience (92% unduplicated coverage). All eyes are on your product when you're on KEL-O-LAND. Just one single-station rate card (KELO-TV) buys you the en'ire hookup. KEL-O-LAND is 5-state coverage: South Dakota, Minnesota, Iowa, Nebraska, North Dakota. CBS • ABC • NBC KELO-TV KDLO-TV KPLO-TV SIOUX FALLS; and boosters aberdeen-huron-watertown pier re -valentine-chamberlain JOE FLOYD, President Evans Nord, Gen. Mgr.; Larry Bentson, Vice-Pres. REPRESENTED BY H-R in Minneapolis by Wayne Evans & Assoc. 93 Head gets concentrated survey of pro- gramming from New York network, advertising agency, producer and studio points of view. • Howard Miller, well-known Chi- cago air personality, and Jack Eigen, interviewer-commentator, both released by WNBQ (TV) Chicago, which ex- plained they did not fit into station's new programming concepts. • Kevin R. Cash named news editor of WBZ Boston. Mr. Cash earlier (Broadcasting, Dec. 28, 1959) was incorrectly identified as news director Jerry Landay is WBZ's news director. • Don Chevillet joins WOWO Ft. Wayne, Ind., as air personality. • Keith Ryan, air personality with WCKY Cincinnati, seriously injured in auto accident last week. George L. Warde, formerly program coordinator for Armed Forces Radio Service in Korea, assumes Mr. Ryan's duties. • Stan Warwick, formerly freelance announcer, rejoins KMPC Los Angeles, after three years' absence, as news- caster, succeeding Budd Dailey, who has returned to Colorado Springs. Programming • Dick Morrison, general sales manager of Commercial Re- cording Corp., Dallas, producer of musical advertising, station V V jingles and station WL jXfflfoa ai(Js- appointed vp. T™ , ^^^^ Mr. Morrison pre- Mr. Morrison . , , viously was general manager of KNOE Monroe, La., and KBOX Dallas. • Harry L. Bryant, vp of Radio Re- corders, Hollywood, and Felix Adams, director of sales, have been named ex- ecutive vps in charge of administration and sales, respectively, of both Radio Recorders and of MP-TV Services, as- sociated company which handles sales of sound effects, commercials, air checks and similar services. In realign- ment of executive personnel, Ernest L. Dummel, RR vp, becomes studio operations vp of both companies; Richard Sexty, RR sales manager, becomes vp in charge of sales of that company and Arthur Partridge, senior technician, becomes vp in charge of engineering and maintenance of Radio Recorders. • Louise N. Stone, formerly production supervisor for Mort Green and Green- Foster Productions, New York, independ- ent packaging firm, |K IM^- appointed director of ™" r:^^^ sales of Robert Law- Miss Stone a . rence Animation, that city, producer of animated tv commercials. • Stanley Dudelson, midwest sales manager for Screen Gems, transfers from Chicago to New York, assuming post as syndication sales manager. He was previously with Hygo Television Films, absorbed by SG in 1957. • Kay Lenard named president of Tv- Radio Branch of Writers Guild of America, succeeding Leonard Free- man who resigned to join Warner Bros. • Milt Krasny, executive vp of Gen- eral Artists Corp., New York, transfers to new Beverly Hills offices, effective Feb. 1. • W. W. Bullock, vp and manager, commercial records creation depart- ment, RCA Victor Record Div., N.Y., to vp and manager, market service and business affairs with supervision of product planning, market development, market research, artist and copyright BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO 1735 DeSales St., N. W. Washington 6, D. C. NEW SUBSCRIPTION ORDER Please start my subscription immediately for— □ 52 weekly issues of BROADCASTING $ 7.00 □ 52 weekly issues and Yearbook Number 11.00 □ Payment attached □ Please Bill name title/ position company name address city Send to home address zone state contracts, development of RCA Victor record clubs and record distribution tests. Robert L. Yorke, manager of RCA Victor's west coast operations, succeeds Mr. Bullock. • Ken Marthey, formerly agency pro- ducer of tv commercials for McCann- Erickson and Benton & Bowles, both New York, appointed staff director of filmed commercials of Robert Law- rence Productions, that city. • Donald Tait, formerly administra- tion editorial chief at 20th Century- Fox and video supervisor at Ziv Tele- vision Programs, joins Cinema Re- search Corp., Hollywood, as produc- tion consultant on new production and postwar production services CRC is offering to tv and motion picture pro- ducers. • Walter E. Branson, formerly head of world-wide distribution for RKO- Radio Pictures Inc., to TV Stations Inc., New York film buying firm, as vp. • Joseph Hoffman, producer of first 20 segments of Warner Bros. Colt .45 series, signs with Four Star Television to produce 60-minute Michael Shayne Detective series, scheduled for produc- tion this month. • Chuck Palmisano and Lyle Reed to H.D. Productions as salesmen-an- nouncers for The House Detective, real estate tv show. Mr. Palmisano, formerly salesman for WAVY-TV Norfolk, will be seen on KCOP (TV) Los Angeles. Mr. Reed, previously announcer with WATV Birmingham, Ala., will be seen on WRVA-TV Richmond, Va. Equipment & Eng'ring • George W. Chane, vp of finance and management engineering for RCA, pro- moted to vp of finance and administra- tion. • P.L. (Parsh) Henry, formerly vp and general manager of Leo J. Mey- berg Co., San Francisco tv, radio and appliance distributor, appointed gen- eral manager of Hoffman Sales Corp. of California, subsidiary of Hoffman Electronics Corp., Los Angeles. • John E. Bishop, formerly general manager of Beckman Instruments Inc., New Systems division, Fullerton, Calif., appointed executive vp of Textron Elec- tronics Inc., San Francisco. Mark K. Howlett, formerly marketing man- ager of Scientific Process Instruments division of Beckman, named vp of mar- keting. • Alfred S. Backus, acting general manager of Mycalex Electronics Corp. of America, Clifton N.J., appointed vp of operations. 94 (FATES & FORTUNES) BROADCASTING, January 11, 1960 • Chester J. Antognoli, formerly general sales manager of Standard Coil Products Co., producer of tv tuners and other electrical equipment, appointed vp in charge of sales. • Sidney Kramer, director of foreign distribution for National Telefilm Assoc., appointed vp in charge of foreign sales. • Don Hughes, manager of advertising and sales promotion of Sylvania Elec- tronic Tubes, New York, to head ad- vertising, sales promotion and mer- chandising department. • Charles A. Parry, consultant to president of Page Communications En- gineers, Washington, D.C. to head new Telecommunications Directorate. • Roger Anderson, development en- gineer with Shure Bros. Inc., Evanston, 111., producer of microphones, hi fi car- tridges and other electric components, appointed manager of phonograph cartridge section. • B. Linn Soule, formerly field engi- neer for Hazeltine Corp., to Packard- Bell Electronics, Dayton, Ohio, as liaison engineer. • Denis E. Waitley, formerly media relations assistant in Navy Dept., Wash- ington, D.C, joins marketing staff of Ampex Professional Products Co., Redwood City, Calif. • Ben Warner Jr. named advertising manager for Western Div. of Collins Radio Co., Burbank, Calif. He pre- viously was assistant advertising man- ager for Scientific and Process Instru- ments Div. of Beckman Instruments Inc., Fullerton, Calif. • Bernard I. Belasco, division plan- ning manager for Raytheon, Waltham, Mass., named advertising and sales pro- motion manager for company's Smi- conductor Div., succeeding Charles M. Martel who joins corporate mar- keting services staff. Government • John R. Heim, assistant to Federal Trade Commission's executive director, named director of FTC's Bureau of Consultation. Mr. Heim will direct FTC's program for obtaining voluntary compliance with trade laws. He joined FTC in 1954, after serving in FBI, Dept. of Army, and engaging in pri- vate law practice in Minnesota. Ralph S. Cunningham Jr., attorney in FTC's general counsel's office and 1958 Har- vard Law School graduate named legal assistant to FTC Chairman Earl W. Kintner. • William N. Krebs, chief of FCC marine division, resigned. Mr. Krebs was named associate radio engineer of old Federal Radio Commission in July 1930, and has been with FCC since it superseded FRC. He is an associate member of Institute of Radio Engi- neers. • Rep. Isidore Dollinger (D-N.Y.), former member of House Commerce Committee, has resigned from Con- gress, effective Dec. 31, 1959, to take office as district attorney in The Bronx, N.Y. He resigned from the committee Aug. 27, 1959, and was succeeded in this post by Rep. Jamey C. Healey (D-N.Y.). International • Bob Staton, previously program manager of CHLO St. Thomas, Ont., to CKLW Windsor, Ont.-Detroit as air personality. • William Hutton named news direc- tor of CFRB Toronto. Deaths • Willson Masters Tuttle, 47, vp in charge of television for Fuller & Smith & Ross, headquarter- ing in Los Angeles, died Jan. 6 following emergency operation. Starting in radio as announcer with WOR New York, he moved up to head of production at that station, then trans- ferred to Ruthrauff & Ryan, where he produced such radio programs as The Shadow and Lanny Ross Show, was elected vp and board member. Mr. Tuttle was first president of United Television Programs in 1952. He joined F&S&R in 1955 as vp and tv supervisor, moving west when Alcoa Hour changed from live to film. • Edgar P. Small, 50, founder and retired vp of Ted Bates, New York, died of heart attack Jan. 3 in Easton, Md. He previously was media director and vp of Benton & Bowles, N.Y. • Robert C. Hutchins, 40, midwest representative for Standard Electronics Corp., died of heart attack Dec. 29, 1959, at Mason City, Iowa. • Frank Frederic, 41, weather re- porter and announcer for WPST-TV Miami, died of a heart attack Jan. 4. Mr. Frederic, 18 years in radio and tv work, began his career with WEMP Milwaukee. • Bettina L. Brown, administrative assistant to director of Broadcasting and Film Commission, National Coun- cil of Churches, N.Y., died of pneu- monia in Jamaica, N.Y. Mr. Tuttle la musique continental with that soothing ingredient- Nf)Y/lk RADIO REFINED 7:30 am 10:30 am 3 pm WBAP 570 Fort Worth -Dallas 3900 Barnett, Fort Worth See PETERS, GRIFFIN, WOODWARD =HOWARDE.STARK= Brokers and Financial Consultants Television Stations Radio Stations 50 East 58th Street New York 22,N.Y. ELdorado 5-0405 MEN WHO READ; BUSINESSPAPERS MEAN BUSINESS In the Radio-TV Publishing Field only BROADCASTING is a member of Audit Bureau of Circulations and Associated Business Publications BROADCASTING, January 11, 1960 95 FANFARE World premiere • Felix the Cat, new video cartoon series produced by Trans-Lux Television Corp., New York, received all the glamor treat- ment of a major Broadway play opening Dec. 29, when a special premiere of the series was held for children as a benefit for CARE Inc. (Broadcasting, Dec. 21, 1959). Westinghouse Broadcasting Co., Trans-Lux and WNEW-TV New York hosted the event, which was complete with red carpet, police lines, limousines, search lights and celebrities (accompanied by chil- dren). On hand to welcome Felix to television were Sandy Becker of WNEW-TV and Mitch Miller, Columbia Records executive, who headed a 90-minute live stage show which surrounded the screening. WNEW-TV carried the premiere festivities in a special 6 to 6:30 p.m. telecast hosted by Sonny Fox and an in-person Felix, who held a press conference for children of newsmen after the show. Five WBC stations, as well as WNEW-TV, begin telecasting the series this month. The viewer speaks Taking the members of the com- munity behind the scenes, KMOX-TV St. Louis has instituted a program de- signed to answer letters of constructive criticism from the station's viewers. Inside KMOX-TV, presented Sundays 1 :45-2 p.m., features the executives of the station acting as a panel to discuss the listeners' views and answer their questions. Vice President and General Manager Gene Wilkey says "[The pro- gram] permits us to explore areas of programming which, heretofore, have been discussed only by those in the busi- ness." Mr. Wilkey says he feels that one letter or telephone call often indi- cates the concern of thousands of view- ers who would appreciate "a frank and 96 forthright answer to 'how' and 'why' we do certain things." He has an- nounced that the program hopes to deal with "every important area of the in- dustry." Coffee-toy promotion Hundreds of thousands of Butter- Nut Coffee labels and key strips were collected from 3,600 children who filled three Omaha, Neb., theatres when KMTV (TV), that city, staged a theatre party. The children were ad- mitted for only one key strip, but prizes were offered those turning in the most. The number of strips and labels collected determined the number of Christmas gifts Butter-Nut purchased for presentation to needy children. Payola gimmick There are over 100 stations that feel a touch of humor can justify a take-off on the sensitive subject of payola in a station promotion. One particular idea has been copyrighted by WBLG Lexing- ton, Ky., which reports it is licensing the promotion to other stations through- out the country. Its "payola" is frankly devised to capitalize on Congressional publicity. It's also timed to coincide with yearend and January sales in the station's market. It works this way: WBLG printed payola money to be handed out by sponsors to customers during a January promotion. Listeners can use the money to bid by telephone for prizes on Quality Showcase each day. Participating sponsors utilize the campaign to promote clearance and "white" sales and similar retail events. Every time a customer visits a sponsor's store, he's given a payola note upon request. A list of prizes is announced each day on the program (1-4 p.m.). The highest bid for each item by pro- gram's end receives a prize upon re- ceipt of the bid amount of payola money. Says Roy B. White Jr.. WBLG presi- dent: "No one would suspect us of payola, anyway, since we do not play rock "n' roll music." He noted the sta- tion had adopted a "good popular music" policy nearly two years ago. The promotional idea has been copy- righted and over 100 stations have ap- plied for licenses, he reports. WRCV's big band policy WRCV Philadelphia has started the new year with a new programming policy. It's devoted exclusively to big band music, 19 hours a day. The NBC-owned station has insti- tuted strict ground rules to implement its new policy. Vocals will be heard "in- frequently" and only when accompanied by a big band. Instrumental and vocal combos have been judged persona non grata and all gimmicked recordings have been ruled out. • Drumbeats Unsnarling traffic • WGBS Miami took to the air in its "trafficopter" to report the quickest and safest routes out of the Orange Bowl football classic Jan. I. The sheriff's department dis- tributed 30,000 notices to the parking lots at the game advising motorists to tune to the station for directions. Sports fans also heard the Cotton Bowl game between the traffic reports. WGBS' "Flying Sergeant" Buck Weaver, who reports daily on traffic conditions from BROADCASTING, January 11, 1960 his helicopter from 8:15 to 8:45 a.m., handled the special assignment with cooperation of local traffic authorities. Fight song • Keeping an accurate tally of the number of times the U. of Washington Huskies' fight song was played on KVI Seattle between 6 a.m. Dec. 21 and midnight Dec. 25, listener Phil Suckerman won an all-expense paid turbo-jet flight to the Rose Bowl for two from the station. Over 10,000 entries were received. The winner's guess was postmarked 8 a.m. the day the period was completed. KCPX debut • Formally introducing its newly-acquired stations KCPX-AM- TV Salt Lake City (formerly KDYL and KTVT [TV]), Columbia Pictures dispatched actress Kathy Grant (Mrs. Bing Crosby), Jerome Hyams, vice president and general manager of Screen Gems, Bert Schneider, assistant to Mr. Hyams, and John Flinn, director of studio publicity for Columbia Pic- tures to the Utah capital. At a Kiwanis luncheon and an informal party Dec. 17, the Columbia contingent greeted Salt Lakers on behalf of the new sta- tions. Miss Grant reigned as queen of the United Fund ball that evening at which key personnel of the stations were introduced to local citizens. Fiesta • A week's fiesta in sunny Spain is top prize for two couples in a contest for agency people and adver- tisers by KBIG Avalon-Catalina, Calif. The contest is based on KBIG's morn- ing show Listener's Choice, in which members of the audience submit med- Blair awards • Judy Maurston (1), timebuyer with Maxon Inc., is the lucky winner of the Blair representative companies' time- buyers' contest. John Blair pre- sents her with first prize — a large bowl of Steuben crystal. The con- test, designed to familiarize time- buyers with the move of the three Blair companies to new quarters at 717 Fifth Ave., N.Y., closed with some 350 cards submitted by timebuyers. Winners at the drawing, in addition to Miss Maurston: Bill Warner of Ted Bates and Joe Hudack of War- wick & Legler. leys of three songs whose titles tell a humorous story when strung together. The funniest entry from the East will win its creator a round trip for two via Miami to Lisbon and Madrid; the most hilarious western combination wins a similar prize, though via Mexico City instead of Miami. All winners will be guests at the Madrid Hilton. Jan. 20 is deadline for entries. Discount buyers • Women listeners of Party Line on WFDF Flint, Mich., were invited to send in to the station for membership in the Yankee Stores' Club, which would entitle them to 1 1 % • discount on toys and Christmas decora- tions. Over 2,300 women took advan- tage of the offer and the Flint five-out- let department store chain found that those listeners who used the discount were buying in other departments as well. Yankee Stores sponsored three-a- week segments of Party Line, which features WFDF's Marion Cook, renew- ing the program at the conclusion of the promotion. Ping pong volley • The skies rained ping pong balls, five of which were worth $500 towards the purchase of a Tustin Hills Rancho in San Diego. The recent promotion was engineered by KFMB in that city and directed at 2,000 prospective homebuyers at the new building development. A low-flying heliocopter chartered by the station dropped some 5,000 ping pong balls the first Sunday the homes were opened for inspection and four of those who retrieved the lucky balls signed for a home that very day. Other balls were dropped for sprinkler systems and land- scaping. Before the week was out, an additional dozen sales were attributed to the KFMB promotion. FOR THE RECORD NAB Tv Code members Following in alphabetical order are the 372 station subscribers to NAB's Television Code as reported by the as- sociation to the FCC last week (story, page 36). This is 71.8% of operating tv stations, according to NAB President Harold E. Fellows. The list also in- cludes three networks and 24 tv film producer affiliates as well as these sub- scribing stations. K KABC-TV Los Angeles; KAKE-TV Wichita; KALB-TV Alexandria, La.; KARD- TV Wichita; KARK-TV Little Rock, Ark KAYS-TV Hays, Kan.; KBAK-TV Bakers- field, Calif.; KBAS-TV Ephrata, Wash. KBES-TV Medford, Ore., KBMB-TV Bis- marck, N. Dak.; KBOI-TV Boise, Idaho KBTV (TV) Denver; KCBD-TV Lubbock Tex.; KCEN-TV Temple, Tex. KCIX-TV Boise, Idaho; KCMO-TV Kansas City KCMT (TV) Alexandria, Minn.; KCOP (TV- Los Angeles; KCPX-TV Salt Lake City KCRA-TV Sacramento, Calif.; KCRG-TV Cedar Rapids, Iowa. KCSJ-TV Pueblo, Colo.; KCTV (TV) San Angelo. Tex.; KDAL-TV Duluth, Minn. KDIX-TV Dickinson, N.D.; KDKA-TV Pitts- burgh; KDUB-TV Lubbock. Tex.; KDUH-TV Hay Springs, Neb.; KEDY-TV Big Spring Tex.; KELO-TV Sioux Falls, S.Dak. (and sat- ellites KDLO-TV Florence, S.Dak.. and KPLO-TV Reliance, S. Dak.): KELP (TV) El Paso; KENS-TV San Antonio; KEPR-TV BROADCASTING, January IT, 1960 Pasco, Wash; KERO-TV Bakersfield, Calif.; KETV (TV) Omaha, Neb.; KEYT (TV) Santa Barbara, Calif.; KFBC-TV Cheyenne, Wyo.; KFDA-TV Amarillo, Tex.; KFDM-TV Beau- mont, Tex.; KFDX-TV Wichita Falls, Tex.; KFEQ-TV St. Joseph, Mo. KFJZ-TV Fort Worth; KFMB-TV San Diego; KF RE-TV Fresno, Calif.; KFSD-TV San Diego; KFVS-TV Cape Girardeau, Mo.; KFYR-TV Bismarck, N.Dak.; KGBT-TV Harlingen, Tex.; KGGM-TV Albuquerque, N.M.; KGHL-TV Billings, Mont.; KGLO-TV Mason City, Iowa; KGMB-TV Honolulu; KGNC-TV Amarillo, Tex.; KGO-TV San Francisco; KGW-TV Portland, Ore.; KHBC (TV) Hilo, Hawaii; KHOL-TV Kearney, Neb.; KHOU-TV Houston; KHPL-TV Hayes Center, Neb.; KHQ-TV Spokane; KHQA-TV Hannibal, Mo. KHSL-TV Chico, Calif.; KHVH-TV Hono- lulu; KID-TV Idaho Falls, Idaho; KIEM-TV Eureka, Calif.; KIMA-TV Yakima, Wash.; LINCOLN DELLAR & COMPANY Select Radio and Television Properties Management Consultants • Appraisals • Financinc 1470 East Valley Road. Santa Barbara, Calif., WOodland 9-0770 Eastern Affiliate — R. C Crisler & Co... Inc.- 97 week ZDfr KS OF EE PUBLIC SERVICE RELIGIOUS PROGRAMMING For Radio and TV Stations Two series of 13-week, 15-minute pro- grams featuring inspirational music and messages on "The Ten Commandments" and "The Lord's Prayer" ... A public service for Radio and Television stations . . . Non-Denominational . . . Without emotional appeals and commercialism for the mature spiritual and cultural needs of all communities. {-------•CLIP and MAIL— ■»»•■ j The Back to God Hour I 10858 S. Michigan Ave., Chicago 28, III. I Gentlemen: ■ Send Me □ TV Audition print □ Radio tape I Name_ I I Address- I ^City_ -Zone State- I I A. part of While serving a single station market, WTHI-TV fulfills its public service re- sponsibilities in a way that has gained for it the appre- ciation and support of its entire viewing area ... a cir- cumstance that must be re- flected in audience response to advertising carried. Five full y2 hours of local public service program- ming each week. WTHI-TV CHANNEL 10 CBS • ABC TERRE HAUTE INDIANA Represented Nationally by Boiling Co. 98 (FOR THE RECORD) KING-TV Seattle; KIRO-TV Seattle; KIVA (TV) Yuma, Ariz.; KJEO-TV Fresno, Calif.; KKTV (TV) Colorado Springs, Colo.; KLEW- TV Lewiston, Idaho; KLFY-TV Lafayette, La.; KLIX-TV Twin Falls, Idaho; KLTV (TV) Tyler, Tex.; KLZ-TV Denver; KMAU- TV Wailuku, Hawaii; KMBC-TV Kansas City, Mo.; KMID-TV Midland, Tex.; KMJ- TV Fresno, Calif.; KMMT (TV) Austin, Minn. KMOT (TV) Minot, N.Dak.; KMOX-TV St. Louis; KMSO-TV Missoula, Mont.; KMTV (TV) Omaha, Neb.; KNOE-TV Mon- roe, La.; KNOP (TV) North Platte, Neb.; KNOX-TV Grand Forks, N. Dak.; KNTV (TV) San Jose, Calif.; KNXT (TV) Los Angeles; KOA-TV Denver; KOB-TV Al- buquerque, N.M.; KOIN-TV Portland, Ore..; KOLD-TV Tucson, Ariz.; KOLN-TV Lincoln, Neb.; KOMO-TV Seattle; KONO-TV San Antonio; KOOL-TV Phoenix, Ariz.; KOSA- TV Odessa, Tex.; KOTA-TV Rapid City, S.Dak.; KOTI (TV) Klamath Falls. Ore. KOTV (TV) Tulsa, Okla.; KPAR-TV Sweetwater, Tex.; KPHO-TV Phoenix, Ariz.; KPIC (TV) Roseburg, Ore.; KPIX (TV) San Francisco; KPLC-TV Lake Charles, La.; KPRC-TV Houston; KPTV (TV) Portland, Ore.; KRBC-TV Abilene, Tex.; KRCA (TV) Los Angeles; KRDO-TV Colorado Springs, Colo.; KREM-TV Spokane; KREX-TV Grand Junction, Colo.; KREY-TV Montrose, Colo.; KRIS-TV Corpus Christi; KRLD-TV Dallas; KRNT-TV Des Moines, Iowa; KROC-TV Rochester, Minn.; KROD-TV El Paso, Tex.; KRON-TV San Francisco. KSBW-TV Salinas, Calif.; KSBY-TV San Luis Obispo, Calif.; KSD-TV St. Louis; KSL- TV Salt Lake City; KSLA-TV Shreveport, La.; KSTP-TV Minneapolis; KSWO-TV Law- ton, Okla.; KSWS-TV Roswell, N.M.; KSYD- TV Wichita Falls, Tex.; KTBS-TV Shreve- port, La.; KTHV (TV) Little Rock, Ark.; KTIV (TV) Sioux City. Iowa; KTNT-TV Tacoma, Wash.; KTRE-TV Lufkin, Tex.; KTRK-TV Houston; KTSM-TV El Paso; KTTS-TV Springfield, Mo.; KTTV (TV) Los Angeles; KTVA-TV Anchorage, Alaska; KTVB (TV) Boise, Idaho. KTVE (TV) El Dorado, Ark.; KTVH (TV) Wichita, Kan.; KTVI (TV) St. Louis; KTVK (TV) Phoenix; KTVU (TV) Oakland; KUMV- TV Williston, N.Dak.; KUTV (TV) Salt Lake City; KVAL-TV Eugene, Ore.; KVAR (TV) Phoenix, Ariz.; KVER (TV) Clovis, N.M.; KVKM-TV Monahans. Tex.; KV OA-TV Tuc- son, Ariz.; KVOO-TV Tulsa; KVOS-TV Bell- ingham. Wash.; KVTV (TV) Sioux City, Iowa; KWTV (TV) Oklahoma City; KWWL- TV Waterloo, Iowa; KXGO (TV) Fargo, N.Dak.; KXJB-TV VaUey City, N.Dak.; KXLY-TV Spokane; KXTV (TV) Sacramen- to, Calif.; KYW-TV Cleveland; KZTV (TV) Corpus Christi. W WABC-TV New York; WABI-TV Bangor, Me.; WAFB-TV Baton Rouge, La.; WAGA- TV Atlanta; WAGM-TV Presque Isle, Me.; WAKR-TV Akron, Ohio; WALA-TV Mobile, Ala.; WALB-TV Albany, Ga.: WANE-TV Fort Wayne, Ind.; WAPI-TV Birmingham, Ala.; WAST (TV) Albany, N.Y.: WATE-TV Knoxville, Term.; WAVE-TV Louisville, Ky.; WAVY-TV Portsmouth, Va.: WBAL-TV Bal- timore; WBAP-TV Fort Worth: WB AY-TV Green Bay, Wis.; WBBM-TV Chicago; WBEN-TV Buffalo; WBIR-TV Knoxville, Tenn. WBKB (TV) Chicago; WBNS-TV Colum- bus, Ohio; WBRC-TV Birmingham, Ala.; WBRZ (TV) Baton Rouge, La.; WBTV (TV) Charlotte, N.C.; WBTW (TV) Florence, S.C.; WBZ-TV Boston; WCAU-TV Philadelphia; WCAX-TV Burlington, Vt.; WCBS-TV New York; WCCO-TV Minneapolis, Minn.; WCDC (TV) Adams, Mass.; WCIA (TV) Champaign, 111.; WCKT (TV) Miami, Fla.; WCNY-TV Watertown, N.Y. WCPO-TV Cin- cinnati; WCSC-TV Charleston, S.C.; WCSH- TV Portland, Me.; WCYB-TV Bristol, Va.; WDAF-TV Kansas City. WDAN-TV Danville, 111.; WDAU-TV Scran- ton, Pa.; WDAY-TV Fargo, N.D.; WDBJ- TV Roanoke, Va.; WDBO-TV Orlando, Fla.; WDEF-TV Chattanooga, Tenn.; WDSM-TV Duluth, Minn.; WDSU-TV New Orleans; WEAU-TV Eau Claire, Wis.; WEEK-TV Peoria, m.; WEHT (TV) Henderson, Ky.; WESH-TV Daytona Beach, Fla.; WEWS (TV) Cleveland; WFAA-TV Dallas; WFBG-TV Altoona, Pa.; WFBM-TV Indianapolis; WFGA-TV Jacksonville, Fla.; WFIE-TV Evansville, Ind.; WFIL-TV Philadelphia; WFLA-TV Tampa. WFMJ-TV Youngstown, Ohio: WFMY- TV Greensboro, N.C.; WFRV-TV Green Bay, Wis.; WGAL-TV Lancaster, Pa.; WGAN-TV Portland, Me.; WGEM-TV Quincy, 111.; WGN-TV Chicago; WGR-TV Buffalo; WHAS-TV Louisville, Ky.; WHE-F- TV Rock Island, 111.; WHDH-TV Boston; WHEC-TV Rochester, N.Y.; WHEN-TV Syracuse; WHIO-TV Dayton, Ohio; WHIS- TV Bluefield, W.Va.; WHIZ-TV Zanesville, Ohio; WHO-TV Des Moines, Iowa; WHTN- TV Huntington, W.Va. WIBW-TV Topeka, Kan.; WIIC (TV) Pittsburgh. WIMA-TV Lima, Ohio; WINK-TV Ft. Myers, Fla.; WJJNR-TV Binghamton, N.Y.; WIS-TV Columbia, S.C.; WISC-TV Madison, Wis.; WISH-TV IndianapoUs, Ind.; WISN- TV Milwaukee; WITI-TV Milwaukee; WJAC-TV Johnstown, Pa.; WJAR-TV Prov- idence, R.I.; WJBK-TV Detroit; WJEM-TV Lansing, Mich.; WJRT (TV) Flint, Mich.; WJTV (TV) Jackson, Miss.; WJW-TV Cleve- land; WJXT (TV) Jacksonville, Fla.; WJZ- TV Baltimore; WKBN-TV Youngstown, Ohio; WKBT (TV) La Crosse, Wis.; WKBW- TV Buffalo. WKJG-TV Fort Wayne, Ind.; WKNX-TV Saginaw, Mich.; WKRC-TV Cincinnati; WKRG-TV Mobile, Ala.; WKST-TV New Castle, Pa.; WKTV (TV) TJtica, N.Y.;WKY- TV Oklahoma City; WKYT (TV) Lexington, Ky.; WKZO-TV Kalamazoo, Mich.; WLAC- TV Nashville; WLBT (TV) Jackson, Miss.; WLBZ-TV Bangor. Me.; WLOF-TV Orlando, Fla. WLOS-TV Asheville. N.C.; WLUC-TV Marquette, Mich.; WLUK-TV Marinette, Wis.; WLVA-TV Lynchburg. Va.; WLWA (TV) Atlanta; WLWC (TV) Columbus. Ohio; WLWD (TV) Dayton, Ohio. WLWI (TV) IndianapoUs; WLWT (TV) Cincinnati; WLYH-TV Lebanon. Pa.; WMAL- TV Washington, D.C.; WMAR-TV Baltimore; WMAZ-TV Macon, Ga.; WMBD-TV Peoria, 111.; WMCT (TV) Memphis, Tenn.; WMT-TV Cedar Rapids, Iowa; WMTV (TV) Madison, Wis.; WMTW-TV Poland Spring, Me.; WNBC (TV) New Britain, Conn.; WNBF-TV Binghamton, N.Y.; WNBQ (TV) Chicago; WNCT (TV) Greenville, N.C.; WNDU-TV South Bend. Ind.; WNEM-TV Bay City. Mich.; WNEP-TV Scranton. Pa.; WNHC-TV New Haven, Conn.; WOAI-TV San Antonio. WOAY-TV Oakhill, W.Va.; WOC-TV Dav- enport, Iowa; WOOD-TV Grand Rapids, Mich.; WOW-TV Omaha, Neb.; WPBN-TV Traverse City, Mich.; WPIX (TV) New York; WPRO-TV Providence, R.I.; WPSD-TV Pa- ducah, Kv.; WPST-TV Miami, Fla.; WRAL- TV Raleigh, N.C.; WRBL-TV Columbus, Ga.; WRC-TV Washington, D.C.; WRCA-TV New York; WRCV-TV Philadelphia; WREC-TV Memphis; WREX-TV Rockford, 111.; WRGB (TV) Schenectady; WROC-TV Rochester, N.Y.; WRVA-TV Richmond, Va.; WSAU-TV Wausau, Wis. WSAZ-TV Huntington, W.Va.; WSB-TV Atlanta; WSBT-TV South Bend, Ind.; WSFA- TV Montgomery, Ala; WSJS-TV Winston- Salem, N.C.; WSJV (TV) Elkhart, Ind.; WSLS-TV Roanoke, Va.; WSM-TV Nashville; WSOC-TV Charlotte, N.C. WSPA-TV Spar- tanburg. S.C. WSPD-TV Toledo, Ohio; WSUN-TV St. Petersburg, Fla.; WSVA-TV Harrisonburg, Va.; WSYR-TV Syracuse; WTAE (TV) Pittsburgh; WTAP (TV) Par- kersburg, W.Va., WTAR-TV Norfolk. Va.; WTCN-TV Minneapolis, Minn.; WTEN (TV) Albany; WTHI-TV Terre Haute, Ind. WTIC-TV Hartford, Conn.; WTMJ-TV Milwaukee, Wis.; WTOC-TV Savannah, Ga.; WTOK-TV Meridian, Miss.; WTOL-TV Toledo, Ohio; WTOM-TV Cheboygan, Mich.; WTOP-TV Washington, D.C.; WTPA-TV Harrisburg, Pa.; WTRF-TV Wheeling, W.Va.; WTVC (TV) Chattanooga; WTVD (TV) Dur- ham, N.C.; WTVJ (TV) Miami, Fla.; WTVM- (TV) Columbus, Ga.; WTVN (TV) Colum- bus, Ohio; WTVP (TV) Decatur. DJ.; WTVT (TV) Tampa; WTVW (TV) Evansville, Ind.; WTJSN-TV Charleston, S.C; WVEC-TV Nor- folk, Va.; WVET-TV Rochester, N.Y.; WVUE (TV) New Orleans; WWJ-TV Detroit, Mich.; WWL (TV) New Orleans: WWTV (TV) Cadillac, Mich.; WXEX-TV Petersburg, Va.; WXYZ-TV Detroit. • FULLY TRANSISTORIZED • LIFETIME BATTERY • FLAT TO 10,000 CYCLES ON THE SPOT RECORDING jj* I TAPE Where you go, Mini- btape goes, with its own power and pre- cision recording unit in one compact alu- minum case. Sports, crime, special events ... no other recoider can do the job of Minitape. Quality equal to finest AC- operated units. Get all the facts about Minitape today! STA NOIL -HOFFMAN CORP. 921 N. Highland Ave. • Hollywood 38, Calif. BROADCASTING, January 11, 1960 Station Authorizations, Applications As Compiled by Broadcasting December 29 through January 6. Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: DA — directional antenna, cp — construction permit. ERP — affective radiated power, vhf —very high frequency, uhf — ultra high fre- quency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — mega- cycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communications authorization. SSA — special service authorization. — STA — special temporary authorization. SH — speci- fied hours. * — educational. Ann. Announced. New Tv Station ACTIONS BY FCC Helena, Mont. — Helena Tv Inc. Granted vhf. ch. 10 (192-198 mc); ERP .466 kw vis., .233 kw aur.; ant. height above average ter- rain -120 ft., above ground 47.5 ft. Estimated construction cost $51,050, first year operating cost $48,000, revenue $50,000. P.O. address 428 N. Main St. Studio location Holter St., Helena. Trans, location Holter St., Helena. Geographic coordinates 46° 35' 32" N. Lat., 112° 03' 04" W. Long. Trans. Gates, ant. Gates. Legal counsel Smith & Pepper, Washington. Consulting engineer Archer S. Taylor. Principals include Charles P. Crehan, minority owner KCAP Helena, and Bruce Hamilton, minority owner KBTK Missoula, both Montana and 14 others. Helena Tv Inc. was granted cp for tv sta- tion in Feb. 1957, but cp was deleted Nov. 1957. Comr. Bartley dissented. Ann. Dec. 29. Existing Tv Stations ACTIONS BY FCC WLUK-TV Marinette, Wis— By letter, Commission (1) denied waiver of Sec. 3.606 and 3.607 of rules and (2) dismissed request for STA to operate on ch. 11 as Green Bay station. Ann. Jan. 6. *WIPM-TV Mayaguez, P.R.— Waived Sec. 3.685(e) of rules and granted application to increase vis. ERP from 29.5 kw to 15.5 dbk (35.5 kw) with DA aur. ERP 12.5 dbk (17.8 kw), install new trans, and ant. system, and make other equipment changes; ant. height 600 ft. Ann. Dec. 29. Existing Am Stations ACTIONS BY FCC KAPR Douglas, Ariz. — Granted authority to transmit, over telephone lines leased by the applicant from the Bell system lines, play-by-play descriptions of high school football and basketball games originating in Douglas after local sunset on Fridays and Saturdays to XEFH Agua Prieta, Mexico (1370 kc, 5 kw), for period of six months. Ann. Jan. 6. KYCA Prescott, Ariz.— Granted change of operation on 1490 kc from 250 w, unl. to 250 w-N, 1 kw-LS; engineering condition. Ann. Dec. 29. APPLICATIONS KCKC San Bernardino, Calif.— Cp to in- crease daytime power from 500 w to 5 kw, install new trans, and change from DA-N to DA-2 (1350 kc). Ann. Jan. 5. WIBV Belleville, 111.— Cp to increase power from 1 kw to 5 kw, change hours of opera- tion from D to unl., change ant. -trans, location, install DA-2 and new trans. (1260 kc). Ann. Jan. 6. WAYE Dundalk, Md.— Cp to increase power from 500 w to 1 kw, install DA-D, change studio location and station location to Baltimore, Md. (860 kc). Ann. Jan. 6. KLGR Redwood Falls, Minn.— Cp to in- crease power from 100 w to 250 w (1490 kc). Ann. Jan. 5. WCSS Amsterdam, N.Y.— Cp to increase daytime power from 250 w to 1 kw and in- stall new trans. (Requests waiver of Sec. 1.106(b), 3.21(c), 1.354(c) and 1.361(b) of rules (1490 kc). Ann. Jan. 5. WFNS Burlington, N.C.— Mod. of license to change station location to Burlington- Graham. N.C. (1150 kc). Ann. Jan. 6. WCDJ Edenton, N.C— Cp to change fre- quency from 1260 kc to 610 kc, decrease power from 1 kw to 500 w, make changes in ant. system (increase height) and make changes in trans, equipment (610 kc). Ann. Jan. 5. WCIN Cincinnati, Ohio — Mod. of cp (BP- BROADCASTING, January 11, 1960 11,539) to change ant. -trans, location, make changes in DA system (one additional tower) and changes in ground system (1480 kc). Ann. Jan. 6. KUMA Pendleton, Ore. — Cp to change from employing DA-2 to nighttime only (1290 kc). Ann. Jan. 5. WANS Anderson, S.C. — Cp to increase day- time power from 1 kw to 5 kw and install new trans. (1280 kc). Ann. Dec. 29. New Am Stations ACTION BY FCC Aurora, 111. — Russell G. Salter. Granted 1580 kc, 250 w, D. P.O. address 914 S. Cather- ine Ave., La Grange, 111. Estimated construc- toin cost $24,750, first year operating cost $48,000, revenue $65,000. Mr. Salter, 50% owner of WBEL Beloit, Wis. and WTAQ La Grange, 111., and minority owner of WCHF Chippewa Falls, Wis., will be sole owner. Ann. Dec. 29. APPLICATIONS Makawao, Paia, Maui, Hawaii — Eugene G. Panissidi 1310 kc, 1 kw. P.O. address 1042 E. Walnut Ave., Burbank, Calif. Estimated con- struction cost $14,701, first year operating cost $36,000, revenue $48,000. Applicant has 40% interest in DYDR Cebu City, P.I. Ann. Dec. 31. Loves Park, HI. — Loves Park Bcstg. Co. 1520 kc, 5 kw D. P.O. address 1309 S. Central Ave., Rockford, 111. Estimated construction cost $15,026, first year operating cost $34,584, revenue $38,042. Applicant is Angelo Joseph Salvi who is sales manager of KSSS Colorado Springs, Colo. Ann. Jan. 5. Jackson, Mich. — Television Corp. of Mich- igan Inc. 1510 kc, 10 kw D. P.O. address 234 W. Michigan Ave., Jackson, Mich. Estimated construction cost $49,194, first year operating cost $144,000, revenue $160,000. Principals in- clude Edward E. Wilson 60% and others. Mr. Wilson is 60% owner of WLIX-TV Jackson, Mich, and has minority holdings in WPON Pontiac, Mich. Ann. Jan. 6. Glendive, Mont. — King's Garden Inc. 590 kc, 1 kw D. P.O. address Seattle 33, Wash. Estimated construction cost $29,500, first year operating cost $30,000, revenue $30,000. King's Garden Inc. is religious institution and licensee of KGDN and KGFM (FM) Edmonds, Wash., and KGVW Belgrade, Mont. Ann. Dec. 16. Henderson, Nev. — G-K-J Bcstg. Inc. 1490 kc, 25 kw. P.O. address 250 E. Desert Inn Rd., Las Vegas, Nev. Estimated construction cost $19,700, first year operating cost $60,000, revenue $68,000. Principals include Herman M. Greenspun 50% and others. Mr. Green- spun is majority stockholder of KLAS-TV Las Vegas, Nev. Ann. Jan. 6. Spring Valley, N.Y. — Radio Spring Valley. 1530 kc, 250 w D. P.O. address 2513 Cim- maron St., Midland, Tex. Estimated con- struction cost $11,716, first year operating cost $39,000, revenue $48,000. Applicant is Petty Durwood Johnson who is majority owner of KVWC Vernon, Tex. Ann. Jan. 6. Ashtabula, Ohio — Quests Inc. 1600 kc, 1 kw N. P.O. address 851 Lake St., Mentor- on-the-Lake, Ohio. Estimated construction cost $34,712, first year operating cost $43,000, revenue $60,000. Principals include Kenneth S. Mapes 67.5% and others. Ann. Jan. 6. Barberton, Ohio — Independent Music Bcstrs. Inc. 94.9 mc, 110.9 kw. P.O. address 546 E. Florida Ave., Youngstown, Ohio. Esti- mated construction cost $40,433, first year operating cost $28,500, revenue $50,000. Prin- cipals include George B. Hanna 60.97o and others. Mr. Hanna is in insurance business. Ann. Jan. 5. Chardon, Ohio — The Geauga Bcstg. Co. 1560 kc, 25 kw. P.O. address 131 Main St., Chardon, Ohio. Estimated construction cost $45,049, first year operating cost $51,876, rev- enue $74,880. Applicants are James L. and Shirley J. Werner equal partners. Mr. Werner is attorney. Ann. Jan. 5. Lenoir City, Term. — Lenoir Bcstg. Inc. 1520 kc, 1 kw D. P.O. address Lenoir City, Tenn. Estimated construction cost $17,710, first year operating cost $30,000, revenue $35,000. Applicants are Robert T. Miller, Alvin B. Corum and Charles T. Eblen, 33V3% each. Mr. Miller is in textile business; Mr. Corum is in lumber business; Mr. Eblen is attorney. Ann. Dec. 31. Slaton, Tex. — Roberts Bcstg. Co. 1530 kc, 1 kw D. P.O. address 3302 34th St., Lubbock, Tex. Estimated construction cost $14,441, first year operating cost $21,000, revenue $33,000. Applicants are Elvis Roberts and Henry Holmes, equal partners, who are both in real estate. Mr. Roberts has minority in- terest in KWEL Midland, Tex. Ann. Jan. 6. Temple, Tex. — Radio Temple. 1530 kc, 1 kw D. P.O. address Box 8036, Ft. Worth, Tex. Estimated construction cost $13,566, first year operating cost $36,000, revenue $42,000. Applicant is David R. Worley who is majority owner of KLEA Lovington, N.M., KBUY Amarillo and 50% owner of KSEL Lubbock, both Texas. Ann. Jan. 5. Quantico, Va. — Radio One Co. 1530 kc, 250 w D. P.O. address 202 W. Church St., Manassas, Va. Estimated construction cost $16,090, first year operating cost $50,000, revenue $60,000. Principals include Harold H. Hersch 70% and others. Mr. Hersch has 42V2% interest in WPRW Manassas, Va. Ann. Jan. 6. New Fm Stations ACTIONS BY FCC Charlotte, N.C. — Charlotte Bcstrs. Inc. Granted 104.7 mc, kc, 1 kw. P.O. address 121 W. 7th St., Charlotte, N.C. Estimated con- struction cost $14,080, first year operating cost $13,000, revenue $18,000. Principals in- clude James Ray Marks Jr. 14%, Bailey W. Hobgood 7% and others. Mr. Marks Jr. is in construction business. Mr. Hobgood is for- mer program director of WBT Charlotte. Ann. Dec. 29. ♦Cincinnati, Ohio — U. of Cincinnati. Grant- ed 90.9 mc, 4.7 kw. P.O. address Cincinnati, Ohio ( % Frank T. Purdy, dir. for develop- ment). Estimated construction cost $27,491, first year operating cost $37,370. Ann. Dec. 29. Sparta, Wis. — Sparta-Tomah Bcstg. Inc. Granted 97.1 mc, 16 kw. P.O. address 124*2 NEW YORK 60 East 42nd Street EDWIN TORNBERG! MUrray Hill 7-4242 WEST COAST & COMPANY, INC. 860 Jewell Avenue Pacific Grove, California NEGOTIATORS FOR THE PURCHASE AND FRontier 2-7475 SALE OF RADIO AND TELEVISION STATIONS WASHINGTON • • EVALUATIONS 1625 Eye Street, N.W. FINANCIAL ADVISERS District 7-8531 . 99 — \ Equipping a Radio Station ? 33 II WaKmm> a * « * i l New RCA 5000 -Watt AM Transmitter Type BTA-5R/5R1 A true high quality transmitter, requires less floor space than previous 5 KW transmitters, and it has been designed to provide years of outstanding per- formance. Available with conventional tube rectifiers or with the all new silicon high voltage rectifiers the BTA-5R/5R1 assures low operating costs and long life. There is easy access from the front to the vertical chassis containing tubes, feedback ladders and overload relays. It is also available with color doors to match studio decor . . . Whatever your equipment requirement see your near- est RCA Broadcast representative first! Or write for descriptive liter- ature to RCA, Dept. CB-22, Building 15-1, Camden, N.J. RADIO CORPORATION of AMERICA' SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING through January 6 ON AIR CP TOTAL APPLICATIONS Lie. Cps. Not on air For new stations AM 3,393 59 76 765 FM 641 30 166 117 TV 4681 54 98 133 OPERATING TELEVISION STATIONS Compiled by BROADCASTING through January 6 VHF UHF TV Commercial 446 76 522 Non-commercial 33 10 43 COMMERCIAL STATION BOXSCORE As reported by FCC through November 30, 1959 AM FM TV Licensed (all on air) 3,385 609 4661 CPs on air (new stations) 56 55 56' CPs not on air (new stations) 85 159 99 Total authorized stations 3,526 0 L. J Oft Applications for new stations (not in hearing) 506 83 61 Applications for new stations (in hearing) 234 27 60 Total applications for new stations 740 110 121 Applications for major changes (not in hearing) 630 32 34 Applications for major changes (in hearing) 175 6 17 Total applications for major changes 805 37 51 Licenses deleted 0 0 0 CPs deleted 0 0 O 1 There are, in addition, ten tv stations which are no longer on the air, but retain their licenses. 2 There are, in addition, 38 tv cp-holders which were on the air at one time but are no longer in operation and one which has not started operation. S. Water St., Sparta, Wis. Estimated con- struction cost $25,377, first year operating cost $12,000. revenue $15,000. Co-owners are Vena H. and John D. Rice. Vena H. Rice owns and operates farms. John D. Rice is minority owner KCUE Redwing, Minn. Ann. Dec. 29. Seattle, Wash. — Seattle Bcstg. Co. 94.1 mc, 5.8 kw. P.O. address 1100 W. Florida St., Seattle, Wash. Estimated construction cost $12,767, first year operating cost $1,500. Seat- tle Bcstg. Co. is licensee of KOL Seattle. Applicant station will duplicate am pro- gramming. Ann. Dec. 29. APPLICATIONS Portland, Ore. — Plains Radio Bcstg. Co. 99.5 mc, 7.8 kw. P.O. address Amarillo, Tex. Estimated construction cost $33,170, first year operating cost $36,000, revenue $45,000. Principals include Globe-News Pub. Co. owns 81% of Plains Radio which is licensee of KGNC-AM-FM Amarillo and KFYO Lub- bock, both Tex. Globe-News is licensee of KGNC-TV Amarillo. Ann. Jan. 6. *Clemson, S.C. — Clemson Agricultural Col- lege. 88.1 mc, 10 w. P.O. address Clemson, S.C. Estimated construction cost $2,250, first year operating cost $1,116. Ann. Jan. 5. Existing Fm Stations APPLICATIONS WTOL-FM The Community Bcstg. Co., Toledo, Ohio — Cp to increase ERP from 1.3 kw to 50 kw, increase ant. height above average terrain to 616 feet, change ant.- trans. location and install new trans. Ann. Dec. 31. KLAY-FM Tacoma, Wash. — Cp to change frequency from 105.3 mc, ch. 292 to 106.1 mc, ch. 291, increase ERP from 850 w to 3.4 kw, change ant. -trans, and studio locations, operate trans, by remote control, make changes in ant. system, decrease ant. height above average terrain from 240 feet to 235 feet and install new trans. Ann. Dec. 29. CALL LETTERS ASSIGNED KGGK (FM) Garden Grove, Calif.— Harold Lampel. *WSIU (FM) Carbondale, 111.— Southern Illinois U. Changed from *WSRV (FM). WSMI-FM Litchfield, 111. — Mid-Illinois Bcstg. Co. WVMC-FM Mt. Carmel, 111— WVMC. *KPPS-FM Parsons, Kan. — BoaTd of Edu- cation, Parsons WRLX (FM) Hopkinsville, Ky.— Hopkins- ville Bcstg. Inc. Changed from WHOP-FM. WBCM-FM Bay City, Mich.— Michigan Bcstg. Co. WDTM (FM) Detroit, Mich.— Taliesin Bcstg. Co. WBBC (FM) Jackson, Mich.— Booth Bcstg. Co. Changed from WMKZ (FM). KLIZ-FM Brainerd, Minn. — Brainerd Bcstg. Co. KNOF (FM) St. Paul, Minn.— Selby Gospel Mission. KSTL-FM St. Louis, Mo.— Radio St. Louis Inc. WRLB (FM) Long Branch, N. J.— Long Branch Bcstg. Inc. *WCSQ (FM) Central Square, N.Y.— School District #1 KIHI (FM) Tulsa, Okla.— Video Inde- pendent Theatres Inc. •WSMC-FM Collegedale, Tenn.— Southern Missionary College Inc. KCPX-FM Salt Lake City, Utah— Colum- bia Pictures Electronics Inc. Changed from KDYL-FM. Ownership Changes ACTIONS BY FCC Commission granted transfer of control of Northeast Radio Corp. [WRRA (FM) Ithaca, WRRC (FM) Cherry Valley Township, WRRD (FM) De Ruyter Township, WRRE (FM) South Bristol Township, and WRRL (FM) Weathersfield Township, N.Y.] from Cooperative Grange League Federation Ex- change Inc., to Ivy Bcstg Inc., for considera- tion of $438,000, conditioned that Allan H. Treman relinquishes his office as trustee of Cornell U., Ithaca, by June 30, 1960, and not reaccept that trustee position so long as he, or anyone in privity with him due to fam- ily or business relationship, shall have an interest in broadcast stations which serve substantially same areas as those served by University's stations WHCU AM-FM, Ithaca. Ivy Bcstg. Inc. owns all stock of Civic Bcstg. Corp. (WOLF), Syracuse, and stockholders c-Uectively own 92% of stock of Radio Ithaca (WTKO) Ithaca. Chmn. Doerfer ab- sent. Ann. Jan. 6. WLOF-TV Orlando, Fla. — Granted acquisi- tion of positive control by Joseph L. Brech- ner through purchase of stock from John W. Kluge; consideration $350,000. Ann. Dec. 29. WLS Chicago, 111. — Granted acquisition of positive control by American Broadcasting- Paramount Theatres Inc. (ABC network) through purchase of 100% of stock of The Prairie Farmer Pub. Co., half-owner of WLS for $6,000,000 and other considerations, which will give ABC sole control of WLS; grant is without prejudice to such action as Commission may deem warranted as result of its final determinations with respect to 00 (FOR THE RECORD) BROADCASTING, January 11, 1960 (1) conclusions and recommendations of network study staff report, and (2) related studies and inquiries now being considered or conducted by Commission. Comr. Bartley dissented. Ann. Dec. 29. WEEK Peoria, 111. — Granted assignment of license to Peoria Bcstg. Co. (John Cleary, president); consideration $150,000. Chmn. Doerier absent. Ann. Jan. 6. KJEX Beaumont, Tex. — Granted assign- ment of license to Golden Triangle Bcstg. Co.; consideration $175,000. Leon S. Walton, assignee president, owns KOPY Alice, Tex. Chmn. Doerfer absent. Ann. Jan. 6. WMVA Martinsville, Va. — Granted pro- gram test authority pending action on ap- plication for license covering change of op- eration on 1450 kc from 250 w Unl. to 250 w-N, 1 kw-LS. By letter, denied request by Patrick Henry Bcstg. Corp. (WHEE) Mar- tinsville, to withhold program test authority and to designate application for hearing. Ann. Jan. 6. , WMRW Merrill, Wis. — Granted assignment of cp to Thunder-Bird Bcstg. Inc.; consid- eration $5,600. Eugene A. Halker, assignee president, has interest in WATW Ashland and WQMN Superior, both Wisconsin. Ann. Dec. 29. APPLICATIONS KCLF Clifton, Ariz.— Seeks assignment of license from Gila Bcstg. Inc. to Earl Perrin Co. for $185,000 which includes sale of five other stations reported below. Principal is Earl R. Perrin 88.6%, who is in advertising business. Ann. Dec. 31. , KCKY Coolidge, Ariz. — Seeks assignment of license from Gila Bcstg. Inc. to Earl Per- rin Co. for $185,000 which includes sale of five other stations reported below. Principal is Earl R. Perrin 88.6%, who is in advertis- ing business. Ann. Dec. 31. KWJB-AM-FM Globe, Ariz.— Seeks as- signment of license from Gila Bcstg. Inc. to Earl Perrin Co. for $185,000 which includes sale of five other stations reported below. Principal is Earl R. Perrin 88.6%, who is in advertising business. Ann. Dec. 31. KGLU Safford, Ariz.— Seeks assignment of license from Gila Bcstg. Inc. to Earl Per- rin Co. for $185,000 which includes sale of five other stations here reported. Principal is Earl R. Perrin 88.6%, who is in advertis- ing business. Ann. Dec. 31. KVNC Winslow, Ariz. — Seeks assignment of license from Gila Bcstg. Inc. to Earl Per- rin Co. for $185,0o0 which includes sale of five other stations here reported. Principal is Earl R. Perrin 88.6%, who is in advertis- ing business. Ann. Dec. 31. KRKS Ridgecrest, Calif.— Seeks transfer of control of Gilson Bcstg. Corp. from Le- land J. Gillette and Kenneth F. Nelson, 40% each, and Frank L. Carlson, 20%, to Messrs. Gillette and Nelson, equal partners. No fi- nancial consideration involved. Stock trans- fer cancels Mr. Carlson's debt to his part- ners. Ann. Jan. 5. WWJB Brooksville, Fla. — Seeks assign- ment of license from Brooksville Bcstg. Service to Brooksville Bcstg. Service Inc. Change to corporation, no ownership changes involved. Ann. Dec. 31. WBBQ Augusta, Ga.— Seeks transfer of control of Savannah Valley Bcstg. Co. from Thurston H. and Gladys S. Bennett 50.32% and George G. Weiss 49.68% to Mr. Weiss for $43,000 plus assumption of debts totalling $106,500. Mr. Weiss is employe of equipment leasing firm. Ann. Jan. 5. WBBQ-FM Augusta, Ga.— Seeks transfer of control of Musicast of the South Inc. from Thurston H. and Gladys S. Bennett, 50.32%, and George G. Weiss, 49.68% to Mr. Weiss for $43,000 plus assumption of debts totalling $106,500. Musicast is wholly owned subsidiary of Savannah Valley Bcstg. Co., licensee of WBBQ. Ann. Jan. 5. KYTE Pocatello, Idaho — Seeks transfer of control of Pocatello Bcstg. Co. from Thomas R. Becker 531'3%, Andrew H. Becker 262/3%, and Al Stuezle 20% to Thomas R. Becker and Francis J. Riordan 40% each and Mr. Stuezle 20% for $20,000 paid by Mr. Riordan for his shares. Ann. Jan. 6. WQUA Moline, 111. — Seeks assignment of license from WQUA Inc. to Radio Moline Inc. for $182,000. Principal purchaser is Kan- kakee Daily Journal Co. 707c, owner of WKAN Kankakee. Ann. Dec. 31. KNOE Monroe, La. — Seeks assignment of license from James A. Noe, sole owner, to KNOE Inc. Change to corporation; no finan- cial consideration or ownership changes in- volved. Ann. Dec. 22. WBRK Pittsfield, Mass.— Seeks transfer of control of Graylock Bcstg. Co. from WKNE Corp. and Kingston Bcstg. Corp 43% each and others, to individual stockholders of above named companies. After transfer Joseph K. Close will own 47.4% of stock. No. financial consideration involved. Ann. Dec. 31. KMIN Grants, N.M. — Seeks assignment of license from Grants Bcstg. Co. to Tom E. and Tolbert Foster 20% each and others for S127.500. Tom E. Foster has 60% interest in KDET Center, Tex. and minority interest in KGUN-TV Tucson, Ariz. Tolbert Foster has 40% interest in KDET and also has minority interest in KGUN-TV. Ann. Jan. 6. WINE-AM-FM Amherst, N.Y.— Seeks as- signment of license from Western New York Bcstg. Co. to The McLendon Corp. for $179,- 000. The McLendon Corp. is licensee of KLIF Dallas, KILT Houston, KTSA San An- tonio, all Texas, WAKY Louisville, Ky., KEEL Shreveport, La. and KABL Oakland, Calif. Ann. Dec. 31. KBKR Baker, Ore. — Seeks transfer of con- trol of Oregon Trail Bcstg. Inc. from Bar- bara L. Lockwood, executrix of estate of Ruth H. Jacobs, deceased, to Barbara L. Lockwood individually. Ann. Jan. 5. KLIQ Portland, Ore.— Seeks transfer of control of KLIQ Bcstrs. from John F. Mal- loy and Stanley G. Breyer, equal partners, to Messrs. Malloy, Breyer and Donald A. Breyer, 33V3% each for $37,500. Donald A. Breyer was formerly west coast sales rep- resentative. Ann. Jan. 6. WPIC-AM-FM Sharon, Pa.— Seeks transfer of negative control from Alistair B. Martin, 50%, Class A voting stock and 47.7% Class B non voting stock, to trust which includes Mr. Martin, Bessemer Trust Co., and Howard Phipps Jr. No ownership changes or finan- cial considerations involved. Ann. Dec. 30. WGUS North Augusta, S.C.— Seeks assign- ment of license of Broadcast Assoc. of America Inc. from Hal Edwards, Hender- son Belk and Kye Harris all 33V3% to Mr. Belk 6623% and Mr. Harris 33V3%. No. financial consideration involved. Ann. Dec. 28. KPET Lamesa, Tex.— Seeks assignment of license from Lamesa Bcstg. Co. to Thomas E. Conner and Robert E. Bradbury Jr. equal partners for $150,000. Messrs. Connor and Bradbury Jr. are equal partners in KHEM Big Spring, Tex. Ann. Dec. 31. KONO-AM-FM-TV San Antonio, Tex.— Seeks transfer of control of Mission Bcstg. Co. from Eugene J. Roth 51.4% class A voting stock and others to Eugene J. Roth 18.43% and others. Reorganization of voting stock whereby class A and B are merged as one. Under proposed changes Bob A. and Jack Roth will own 28.93% each. Mission Bcstg. Co. is 50% owner of Mission Telecast- ing Corp., licensee of KONO-TV. Ann. Dec. 31. KOFE Pullman, Wash.— Seeks transfer of control of KOFE Inc. from Herbert Everitt, 60%, and others to Mr. Everitt, 36%, William Wippel, 24%, and others for $12,000 paid by Mr. Wippel for his shares. Ann. Jan. 5. Hearing Cases FINAL DECISIONS By order, Commission made effective im- mediately Nov. 17 initial decision and grant- ed application of Russell G. Salter for new am station to operate on 1580 kc, 250 w-D, in Aurora, 111. Ann. Dec. 29. By order, Commission made effective im- mediately Nov. 17 initial decision and (1) dismissed protest of Wichtex Radio and Television Co. (KFDX-TV ch. 3) Wichita Falls, Tex., and (2) affirmed July 29 grant of application of Oklahoma Quality Bcstg. Co. to change trans, location of KSWO-TV (ch. 7) Lawton, Okla., from about 4 miles east of Lawton and 49 miles northeast of Wichita Falls to about 32 miles from Law- ton and 24 miles from Wichita Falls, in- crease ERP to 25 dbk (316 kw) vis. and 22 dbk (158 kw) aur., change type ant. and trans, and make other equipment changes, with ant. height 1,050 ft. Ann. Dec. 29. By order, Commission, on petition by KVOS Inc. (KVOS) Bellingham, Wash., made effective immediately Dec. 4 initial decision and granted application of KVOS to increase daytime power from 1 kw to 5 kw, continuing operation on 790 kc, 1 kw-N, DA-N, and denied application of Richard L. DeHart for new am station on 800 kc, 250 w-D, in Mountlake Terrace, Wash. Ann. Jan. 6. By decision, Commission (1) affirmed Com- mission's Oct. Id and Nov. 5, 1958 grants of applications of Tomah-Mauston Bcstg. Inc., for new am station (WTMB) to operate on 1390 kc, 500 w-D, in Tomah, Wis. and mod. of CP to reduce maximum expected oper- ating value and (2) denied protest by Wil- liam C. Forrest (WRDB) Reedsburg, Wis. Comr. Cross not participating. March 31, 1959 initial decision looked toward this action. Ann. Jan. 6. Staff Instructions Commission on Jan. 6 directed prepara- tion of document looking toward (1) deny- ing petition by Bible Institute of Los An- geles Inc. (KBBI [FM]) Los Angeles, Calif., to reopen record and remand to examiner for further hearing and (2) affirming April 24, 1959 initial decision which would dismiss for default application of Falcon Bcstg. Co. for new class A fm station to operate on 107.1 mc in Vernon, Calif., and grant appli- NORTHERN CALIFORNIA— Fulltime, small mar- ket, radio station. Grossed over $40,000.00 in 1959 and in the black. Both gross and net could be con- siderably improved by owner-operator. Total price $57,500.00 with $20,000.00 down and the balance on terms. HAMILTON-LANDIS &. ASSOCIATES, Inc. BROKERS • RADIO AND TELEVISION STATIONS • NEWSPAPERS WASHINGTON, D. C. Ray V. Hamilton 1737 DeSales St. N.W. Executive 3-3456 CHICAGO DALLAS SAN FRANCISCO Richard A. Shaheen DeWitt 'Judge' Landis John F. Hardeity 1714 Tribune Tower 1511 Bryan Street 111 Sutter Street DEIaware 7-2754 Riverside 8-1175 EXbrook 2-5*71 NATIONWIDE • NEGOTIATIONS • FINANCING • APPRAISALS BROADCASTING, January 11, 1960 101 cation of Sierra Madre Bcstg. Co. for similar station in Sierra Madre. INITIAL DECISIONS Hearing Examiner Herbert Sharfman is- sued initial decision looking toward grant- ing application of Fisher Bcstg. Co. for new tv station to operate on ch. 2 in Portland, Ore., and denying competing application of Tribune Publishing Co. Ann. Dec. 31. Hearing Examiner J.D. Bond issued initial decision looking toward granting application of Charlotte Radio & Television Corp. to change operation of station WGIV Charlotte, N.C., on 1600 kc from 1 kw D, to 500 w-N, 1 kw-LS, DA-N, and change trans, location. Ann. Dec. 31. OTHER ACTIONS By memorandum opinion and order, Com- mission denied petition by Tampa Telecast- ers Inc., for review of Examiner's ruling ex- cluding admission in evidence of series of exhibits relating to Tampa's equipment and program proposals in the Largo, Fla., ch. 10 comparative proceeding. Ann. Dec. 29. Creek County Bcstg. Co., Sapulpa Bcstg. Corp., Sapulpa, Okla., Tinker Area Bcstg. Co., Midwest City, Okla. — Designated for consolidated hearing applications for new am stations to operate on 1220 kc, DA-D — Creek County, Sapulpa, and Tinker Area with 1 kw, and Cooper with 250 w; made KOFO Ottawa, Kan., and KOKL Okmulgee, parties to proceeding. Ann. Jan. 6. Service Bcstg. Co., Concord, Calif. — De- signated for hearing application for new am station to operate on 1480 kc, 500 w, DA-D; made KAFP Petaluma, party to pro- ceeding. Ann. Jan. 6. David L. Kurtz, Media, Pa. — Designated for consolidated hearing applications for new class B fm stations to operate on 100.3 mc. Ann. Jan. 6. By memorandum opinion and order, Com- mission denied petition by Concert Net- work Inc. (WHCN [FM] ) Hartford, Conn., to enlarge issues in consolidated proceed- ing on applications of Suburban Bcstg. Inc., and Camden Bcstg. Co. for new fm sta- tions in Mount Kisco, N.Y., and Newark, N.J., respectively. Chmn. Doerfer ab- stained from voting. Ann. Jan. 6. A press of a button is all it takes for complete and continuous programming with the Collins Automatic Tape Control. Tape recorded spots, announcements or programs are on the air, on cue, every time. No more threading, cueing or re- By memorandum opinion and order, Com- mission denied petition by Sangamon Valley Television Corp. for reconsideration of Oct. 7 denial of its motion to delete issues 2(a) and (b), modify, clarify, or delete issue 3, and from evidentiary hearing in Spring- field, 111., deintermixture rulemaking remand proceeding. Ann. Jan. 6. By memorandum opinion and order. Com- mission denied petition by Tomah-Mauston Bcstg. Inc., for enlargement of issues in consolidated proceeding on its application to change facilities of WTMB Tomah. Wis., from 1390 kc, 500 w D, to 1220 kc, 1 kw D, and application of Bill S. Lahm for new station to operate on 1220 kc, 500 w D, in Wisconsin Rapids, Wis. Ann. Jan. 6. By order, Commission (1) denied request by Baw Beese Bcstrs. Inc., for acceptance for filing as of May 15 tendered date of its application to change operation of WCRS Hillsdale, Mich., on 1340 kc from 100 w, unl. to 250 w-N, 500 w-LS and for designa- tion for hearing on comparative basis with other applications included in Oct. 6, 309 (b) letter concerning operation on 1340-1350 kc, and (2) ordered that WCRS application re- tain July 29 filing date. Ann. Dec. 29. WOPT-TV Chicago, 111., WCAN-TV Mil- waukee, Wis. — By letter. Commission denied petitions for reconsideration of its July 11, 1956 action returning applications for assign- ment of cps to Television Exhibitors of America Inc. (100% owned by Lou Poller) which were accompanied by petitions for waiver of rules to enable these stations to devote 25% of their time to subscription tv; also dismissed applications. Neither sta- tion went on the air. Chmn. Doerfer ab- sent. Ann. Jan. 6. Dixie Radio Die, Brunswick, Ga., Radio New Smyrna Inc., New Smyrna Beach, Fla. — Designated for consolidated hearing appli- cations for new am stations to operate on 1550 kc, D — Dixie with 1 kw and Radio New Smyrna with 250 w made WPAP Fernandina Beach, Fla., party to proceeding. Ann. Dec. 29. Radio Anchorage Inc., Anchorage, Alaksa — Is being advised that application for new tv station to operate on ch. 13 indicates necessity of hearing. Ann. Jan. 6. winding. Each modular rack holds 120 tape cartridges individually labeled, com- pletely accessible. Cartridges for program- ming in segments from 40 seconds to 31 minutes. Contact your Collins represent- ative for complete information. Routine Roundup Commission invited comments by Feb. 19 to proposed criteria and requirments which would govern "interim" assignment of vhf television stations at shorter co-channel separation than minimum spacings stated in rules. Under these proposals Commission would consider such snort-spaced vhf assignments in limited number of important tv markets — not yet designated — where such action would make possible third (in some cases second) local vhf outlet. In selecting specific markets Commission proposed to include only markets where need for additional service outweighs need for any service lost as result of interference to existing stations. Other requirements would be that new vhf service would not have substantial ad- verse effect upon established uhf services and that such new assignments would not require excessive number of channel changes of existing stations. New vhf stations at short spacings would be required to give existing stations pro- tection equivalent to that provided for in rules governing minimum spacings for max- imum ant. heights and powers. Commission also proposed adoption of new tv propagation and interference curves based on field strength measurements which have become available since sixth report and order was adopted in 1952, and pro- posed to revise definitions of service areas. Additionally, Commission proposed reduc- tion of minimum vhf adjacent channel sep- arations from 60 to 40 miles. This proposal is based on studies showing that adjacent channel stations 40 miles apart will cause less mutual interference than had previous- ly been anticipated for adjacent channel stations 60 miles apart. Ann. Jan. 4. ACTIONS ON MOTIONS By Commissioner Robert E. Lee Granted petition by Southbay Broad- casters for extension of time to Jan. 15 to respond to petition by KFWB Bcstg. Corp. to enlarge issues in proceeding on South- bay's application for a new am station in Cnula Vista, Calif. Action Dec. 29. Granted petition by Carnegie Bcstg. Co., for extension of time to Jan. 11 to file replies to exceptions by Jeanette Bcstg. Co. and Broadcast Bureau in proceeding on applications of Jeanette and Carnegie for new am stations in Jeanette and Carnegie, both Pennsylvania. Action Dec. 29. Granted petition by May Bcstg. Co. for extension of time to Jan. 27 to reply to ex- ceptions and brief of Broadcast Bureau on May's application for renewal of license of KMA Snenandoah, Iowa. Action Dec. 30. Granted petition by Broadcast Bureau for extension of time to Dec. 21 to file re- sponsive pleadings to petition by Ross- moyne Corp. (WCMB) Harrisburg, Pa., for review of Chief Hearing Examiner's order denying its petition for intervention in con- solidated proceeding on am applications of Fredericksburg Bcstg. Corp. (WFVA) Fredericksburg, Va., et al. Action Dec. 21. Granted petition by Armin H. Witten- berg Jr., for further extension of time to Jan. 5 to file exceptions to initial decision in proceeding on nis application and that of Pasadena Presbyterian Church for new fm stations in Los Angeles and Pasadena, Calif. Action Dec. 21. Granted petition by Television Bcstrs. Inc., for extension of time to Jan. 5, 1960, to respond to petition by Brown Telecasters Inc., for reconsideration and rehearing in Beaumont, Tex., tv ch. 12 proceeding. By Chief Hearing Examiner James D. Cunningham Scheduled following proceedings for hearing on dates indicated March 10: Suburban Broadcasters for new fm sta- tion in Elizabeth, N. J. March 16: am appli- cations of Dixie Radio Inc., Brunswick, Ga., and Radio New Smyrna Inc., New Smyrna Beach, Fla., Jefferson County Bcstg. Co., Madras, and Ralph J. Silkwood, Klamath Falls, both Oregon; March 17: Radio Atascadero, Atascadero, and Cal-Coast Bcstrs., Santa Maria, both California; March 21 : application of Atom Bcstg. Corp. for cp for new am station (WAUB) in Auburn, N.Y., WMBO, Inc., and Auburn Pub. Co. for renewal of licenses, respec- tively, of WMBO-AM-FM also in Auburn, am applications of Sunbury Bcstg. Corp. (WKOK) Sunbury, Pa. March 24: KDEF Broadcasting Co. (KDEF) Albuquerque, N.M. Actions Jan. 4. Held in abeyance action on request by Broadcast Bureau to change place of hear- ing in matter of revocation of license of Mile High Stations Inc., for KIMN Denver, Colo., from Washington, D.C., to Denver, pending completion of prehearing confer- ences in matter which are scheduled to commence Jan. 8. Action Jan. 5. Scheduled hearing for Feb. 23 in pro- ceeding on applications of United Elec- BROADCASTING, January 11, 1960 ICOLLINSI COLLINS RADIO COMPANY • CEDAR RAPIDS • DALLAS • BURBANK 102 (FOR THE RECORD) AUTOMATIC CONTINUOUS PROGRAMMING COLLINS AUTOMATIC TAPE CONTROL JANSKY & BAILEY INC. Executive Offices ME. 8-5411 1735 DeSales St., N. W. Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. fEderal 3-4800 Member AFCCE Commercial Radio Equip, Co. Everett L. Dillard, Gen. Mgr. INTERNATIONAL BLDG. Dl. 7-1319 WASHINGTON, D. C. P. O. BOX 7037 JACKSON 5302 KANSAS CITY, MO. Member AFCCE RUSSELL P. MAY 711 14th St., N. W. Sheraton Bldg. Washington 5, D.C. REpublic 7-3984 Member AFCCE GUY C. HUTCHESON P. O. Box 32 CRestview 4-8721 1100 W. Abram ARLINGTON, TEXAS WALTER F. KEAN CONSULTING RADIO ENGINEERS Associates George M. Sklom, Robert A. Jones 19 E. Quincy St. Hickory 7-2153 Riverside, III. (A Chicago suburb) JULES COHEN Consulting Electronic Engineer 617 Albee Bldg. Executive 3-4616 1426 G St., N. W. Washington 5, D. C. Member AFCCE JOHN H. MULLANEY Consulting Radio Engineers 2000 P St., N. W. Washington 6, D. C. Columbia 5-4666 Member AFCCE JAMES C. McNARY Consulting Engineer National Press Bldg., Wash. 4, D. C. Telephone District 7-1205 Member AFCCE A. D. Ring & Associates 30 Years' Experience in Radio Engineering 1710 H St., N.W. Republic 7-2347 WASHINGTON 6, D. C. Member AFCCE L. H. Carr & Associates Consulting Radio & Television Engineers Washington 6, D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. Member AFCCE SILLIMAN, MOFFET & ROHRER 1405 G St., N. W Republic 7-6646 Washington 5, D. C. Member AFCCE WILLIAM E. BENNS, JR. Consulting Radio Engineer 3802 Military Rd., N. W. Wash., D. C. Phone EMerson 2-8071 Box 2468, Birmingham, Ala. Phone STate 7-2601 Member AFCCE CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Brecksville, Ohio (a Cleveland Suburb) Tel: JAckson 6-4386 P. O. Box 82 Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR. 5-3100 ervice Uirectory CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 CAPITOL RADIO ENGINEERING INSTITUTE Accredited Technical Institute Curricula 3224 16th St., N. W. Washington 10, D. C. Practical Broadcast, TV Electron ics engineering home study and residence course. Write For Free Catalog, spec- ify course. —Established 1926- PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3000 Laboratories, Great Notch, N. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE KEAR & KENNEDY 1302 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE LYNNE C. SMEBY CONSULTING ENGINEER AM-FM-TV 7615 LYNN DRIVE WASHINGTON 15, D. C. OLiver 2-8520 HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airport San Francisco 28, California Diamond 2-5208 J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 17, Texas GLendale 2-3073 PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston, W. Va. Dickens 2-6281 PRECISION FREQUENCY MEASUREMENTS AM-FM-TV COMMERCIAL RADIO MONITORING CO. P.O. Box 7037 Kansas City, Mo. Phone Jackson 3-5302 FREQUENCY MEASUREMENT AM-FM-TV WLAK Electronics Service, Inc. P.O. Box 1211, Lakeland, Florida Mutual 2-3145 3-3819 GEORGE C DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 501-514 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS FLeetwood 7-8447 Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications-Electronics 1610 Eye St., N. W. Washington, D. C. Executive 3-1230 Executive 3-5851 Member AFCCE JOHN B. HEFFELFINGER 8401 Cherry St. Hiland 4-7010 KANSAS CITY, MISSOURI VIR N. JAMES SPECIALTY DIRECTIONAL ANTENNAS 1316 S. Kearney Skyline 6-1603 Denver 22, Colorado MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 NUGENT SHARP Consulting Radio Engineer 809-11 Warner Building Washington 4, D.C. District 7-4443 SPOT YOUR FIRM'S NAME HERE To Be Seen by 85,000* Readers — among them, the decision-mak- ing station owners and manag- ers, chief engineers and techni- cians— applicants for am, fm, tv and facsimile facilities. *ARB Continuing Readership Study BROADCASTING, January 11, 1960 tronics Laboratories Inc., and Kentuckiana Tv Inc., for new tv stations to operate on ch. 51 in Louisville, Ky. Action Dec. 23. Scheduled hearing for March 9 m pro- ceeding on application of Shelby County Bcstg. Co., for new am station in Shelby- ville, Ind., et al. Action Dec. 23. Scheduled hearing for Feb. 10 in pro- ceeding on application of Bakersfield Bcstg. Co. (KBAK-TV) Bakersfield, Calif. Action ^Granted motion by County Bcstg Corp. for dismissal without prejudices of its ap- plication for new am stations in Gloucester, Mass and retained in hearing status re- maining applications involved in consohda- Uon-Consohdated Bcstg. Industries Inc., Natick Mass., et al. Action Jan. 4. G anted petition by Graves County Bcstg. Inc for dismissal without prejudice of its appiication for new am station in Provi- dence Kyi and retained in hearing status am application of Muhlenberg Bcstg^ Co. (WNES) Central City, Ky. Action Jan 1 Portland Ore., to Gospel Bcstg. Co. termi nated proceedings and dismissed all pend- ine nleadings. Action Jan. 4. mIcheduled hearing for March 7 in Pro- ceedings on applications of A. F. Miscn tor new am station in Coffeyville, Kan., et al. ^eduild hearing for et al. Action Dec. 23. By Hearing Examiner J. D. Bond Granted petition by High Fidelity Sta- pxtension of time from Dec. 18 to Dec. /i to file proposed findings of fact and con- clusionSPof law in proceeding on am appli- cations'* of Entertainment and Amusements of Ohio Inc., Solyay, and WMBO Inc. (WMBO) Auburn, N.Y. Action Dec. 23 Granted petition by High Fidelity Sta- tions Inc (KPAP) Redding, Calif., for con- nuance of hearing, on its am application from Jan. 7 to April 6. Action Jan. 4. By Hearing Examiner Thomas H. Donahue Granted motion by Caro Bcstg Ccx for extension of time from Jan. 18 to Jan. ^9 to file proposed findings of fact and con- clusions of law in proceeding on its ap- plication and that of Tuscola BFst%p£°n' for new am stations m Caro, Mich. Action Jan. 4. By Hearing Examiner Charles J. Frederick Dismission motion by Herman Handloff, Newark Del., for resumption of hearing on Jan. 12, which hearing is already scheduled for that date and shall com- mence at 10 a.m., instead of 9 a.m., m proceeding on Mr. Handloff's am applica- tion and those of Alkima Bcstg. Co. and Howard Wasserman, West Chester, Pa. Action Dec. 30. By Hearing Examiner Millard F. French Bv agreement of parties, scheduled hear- ing for Jan. 5 at 9:30 a.m., in proceeding on am applications of Graves County Bcstg Inc , Providence, and Muhlenberg Bcstg! Co. (WNES), Central City, both Kentucky. Action Dec. 23. By Hearing Examiner Walther W. Guenther Scheduled prenearing conference for Jan 14 in proceeding on application of Coast Ventura Co. (KVEN-FM) Ventura, Calif. Action Dec. 22. Scheduled prehearing conference for Jan 20 in proceeding on applications of The' Walmac Co., for renewal of licenses of KMAC and KISS (FM) San Antonio, Tex. Action Dec. 29. By Hearing Examiner Isadore A. Honig Denied petition by Evelyn R. Chauvin Schoonfield for leave to amend her appli- cation for renewal of hcense of WXFM (FM) Elmwood Park, 111., and rejected pro- posed amendment; application is m con- solidated proceeding with fm applications of Blue Island Community Bcstg. Inc., Blue Island, 111., et al. Action Dec. 30. On own motion, corrected m various re- spects transcript of hearing in proceeding on applications of WJIV Inc (WJIV) Savannah, Ga., et al; afforded five days for objections. Action Dec. 24. By Hearing Examiner Annie Neal Huntting Scheduled prehearing conference for 2 p.m., Jan. 13 in proceeding on applications of United Electronics Laboratories Inc. and Kentuckiana Television Inc., for new tv stations to operate on ch. 51 in Louisville, Ky. Action Dec. 29. Scheduled prehearing conference for 2 p.m., Jan. 19 in proceeding on applications of Shelby County Bcstg. Co., for new am 104 (FOR THE RECORD) station in Shelbyville, Ind., et al. Action Dec. 29. Granted petition by United Bcstg. Co. (KVOG) Ogden, Utah, for continuance of date for preliminary exchange of informa- tion from Dec. 21 to Jan. 4, date for ex- change of exhibits constituting direct cases of applicants from Dec. 29 to Jan. 12, and date for hearing from Jan. 6 to Jan. 20 in consolidated am proceeding on United's ap- plication et al. Action Jan. 5. By Hearing Examiner H. Gifford Irion Scheduled hearing conference relating to non-engineering issues for applications in group A on Jan. 6 in consolidated proceed- ing on am applications of Charles J. Lan- phier, Golden Valley, Minn., et al. Action Dec. 22. Cancelled hearing conference relating to nonengineering issues for applications in group A now scheduled for Jan. 6 in con- solidated am proceeding on applications of Charles J. Lanphier, Golden Valley, Minn., et al. Action Jan. 5. Scheduled prehearing conference for Jan. 19 in consolidated proceeding on am ap- plications of A. F. Misch, Coffeyville, Kan., et al. Action Jan. 5. By Hearing Examiner David I. Kraushaar Upon request by E. O. Smith and with consent of other parties in proceeding on Mr. Smith's application and that of Wil- liam P. Ledbetter for new am stations in Tolleson, Ariz., continued prehearing con- ference from 2 p.m., Jan. 8 to 10 a.m., Jan. 12. Action Jan. 4. Upon request by Straits Bcstg. Co. (WCBY) Cheboygan, Mich., respondent, and with consent of other parties to proceed- ing on am application of Hiawathaland Bcstg. Co. (WSOO) Sault Ste. Marie, Mich., continued prehearing conference from 2 p.m., Jan. 7, to Jan. 20 at 2 p.m. Action Jan. 4. By Hearing Examiner Forest L. McCleiining Granted petition by Laird Bcstg. Inc., for continuance of hearing from Jan. 11 to April 12 in proceeding on its application for new am station in Cedar Rapids, Iowa. Action Jan. 5. Granted petition by Centre Bcstg. Inc. for continuance of hearing from Jan. 4 to Jan. 20 in proceeding on applications of Bald Eagle-Nittany Bcstrs. and Suburban Bcstg. Corp. for new am stations in Belle- fonte and State College, Pa., and ordered that initial session of hearing shall be re- stricted to offering into evidence of direct testimony previously exchanged among parties. Action Dec. 30. Scheduled hearing conference for Jan. 18 in proceeding on am application of Radio Americas Corp. (WORA) Mayaguez. P.R. Action Dec. 23. By Hearing Examiner Herbert Sharfman Upon request by International Good Music Inc., and without objection by other parties, further continued hearing from Jan. 28 to Feb. 23, exchange of written cases from Jan. 7 to Jan. 28, and for cross-exami- nation from Jan. 21 to Feb. 11, in proceed- ing on International's application and that of Lawrence W. Felt for new fm stations in Carlsbad and San Diego, Calif. Action Jan. 4. By Hearing Examiner Elizabeth C. Smith Received in evidence exhibit No. 3 of Bert Williamson and Lester W. Spillane (being an affidavit of Thomas J. Davis, Jr., one of members of Goleta Bcstg. Associ- ates) and closed record in proceeding on applications of Goleta and Bert Williamson and Lester W. Spillane for new am stations in Goleta and Santa Barbara, Calif. Action Jan. 4. Granted joint motion by George T. Hern- reich and Patteson Brothers for continuance of hearing from Jan. 5 to Jan. 21 in pro- ceeding on their applications for new tv stations to operate on ch. 8 in Jonesboro, Ark. Action Jan. 4. Granted motion by Bay Area Electronic Assoc. for continuance of further hearing from Dec. 28 to Jan. 28 in proceeding on its application for new am station in Santa Rosa, Calif. Action Dec. 22. BROADCAST ACTIONS by Broadcast Bureau Actions of December 31 KPRC-AM-TV Houston, Tex. — Granted relinquishment of control by W.P. Hobby through transfer of stock to The Hobby Foundation. Granted licenses for following am sta- tions: KKAS Silsbee, Tex. and change type trans.; WBIC Islip, N.Y., and specify studio location; KEYL Long Prairie, Minn., and specify studio location and remote control point; WWOW Conneaut, Ohio. Granted licenses for following fm sta- tions: WTTC-FM Towanda, Pa. WTTR-FM Westminster, Md.; KCOM Omaha, Neb., ERP 3.42 kw; KRBE Houston, Tex. KCLO Leavenworth, Kan. — Granted li- cense covering increase in power, installa- tion DA and new trans., make changes in ground system and change studio location. WZD? Covington, Ky. — Granted license to use old main trans, as aux. trans, at main trans, location; remote control permitted. KDKA-FM Pittsburgh, Pa.— Granted li- cense covering changes in trans, equip- ment. WKIC-FM Hazard, Ky.— Granted license covering change in frequency; remote con- trol permitted. KASM Albany, Minn. — Granted license covering increase in power and make changes in trans. KXXL Bozeman, Mont. — Granted license covering change type trans, and renew ground system. KCID Caldwell, Idaho— Granted license covering change type trans. KWED Seguin, Tex. — Granted license cov- ering installation new trans. WINN Louisville, Ky. — Granted mod. of license to change name to WINN Bcstg. Corp. KTAG-TV Lake Charles, La. — Granted extension of completion date to July 9, 1960. Actions of December 30 WNOE New Orleans, La. — Granted assign- ment of license and cp to WNOE Inc. KBOX Dallas, Tex. — Granted assignment of license to company of same name. WIL St. Louis, Mo. — Granted assignment of cp and hcense to company of same name. WJUD St. Johns, Mich. — Granted assign- ment of cp to Clinton County Bcstg. Inc. WAZY Lafayette, Ind. — Granted assign- ment of cp to WAZY Radio Inc. WVET-TV Rochester, N.Y.— Granted li- cense for tv station and specify studio loca- tion; ERP vis. 316 kw, aur. 158 kw, ant. 450 ft. WHEC-TV Rochester, N.Y.— Granted li- cense for tv station; ERP vis. 316 kw, aur. 158 kw, ant. 450 ft. Granted licenses for following fm sta- tions: WOHI-FM East Liverpool, Ohio; ERP 26 kw; remote control permitted; KNDE-FM Aztec, N.M.; ERP 3.2 kw; WBIE-FM Marietta, Ga.; KEFG (FM) Waco, Tex.; ant. 220 ft.; WSIX-FM Nashville, Tenn.; KOCW (FM) Tulsa, Okla. WMPO Middleport-Pomeroy, Ohio — Grant- ed license for am station. WNBQ (TV) Chicago, 111.— Granted li- cense covering maintenance of vis. and aur. driver of formerly licensed main trans, as aux. facilities; and changes in station; ant. height 710 ft.. Grant herein is without prejudice to such action as Commission may deem warranted as result of its final determinations with respect to; (1) con- clusions and recommendations set forth in report of network study staff; (2) related studies and inquiries now being considered or conducted by Commission; and (3) pend- ing anti-trust matters. WJMA Orange, Va. — Granted license covering change of ant.-trans. and studio location and installation new trans. WSJV (TV) Elkhart, Did.— Granted cp to install aux. trans, at main trans, and ant. location. KXEN Festus-St. Louis, Mo. — Granted mod. of cp to change type trans. KBAM Longview, Wash. — Granted mod. of cp to change type trans. Following stations were granted exten- sions of completion dates as shown: KDSJ- TV Lead, S.D. to April 15, 1960; KXEN Festus-St. Louis, Mo. to Feb. 15, 1960. Actions of December 29 WMC-WMCF (FM)-WMCT (TV) Memphis, Tenn. — Granted assignment of licenses to WMC Bcstg. Co. Granted licenses for following fm sta- tions: WWIL-FM Fort Lauderdale, Fla., and change main studio location (same as trans.); WLIR (FM) Garden City, N.Y.; ERP 750 w, remote control permitted; WQMM (FM) Memphis, Tenn.; KXRQ (FM) Sacramento, Calif., and delete operation of trans, by remote control. WITZ Jasper, Ind. — Granted cp to install new trans. Action of December 28 Following stations were granted exten- sions of completion dates as shown: WUST-FM Bethesda, Md. to April 30, 1960, WPFM (FM) Providence, R.I. to June 30, 1960; WFAA-FM Dallas, Tex. to June 30, 1960; WFGM-FM Fitchburg, Mass. to May 31, 1960; WJZZ (FM) Bridgeport, Conn, to June 22, 1960; WCLM (FM) Chicago. 111. to May 10, 1960; KGFM (FM) Edmonds, Wash, to March 30, 1960; WNWC (FM) Arlington Heights, 111. to April 30, 1960; WELI New Haven, Conn, to July 19, 1960; KXL Port- (Continued on page 109) BROADCASTING, January 11, 1960 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 204 per word — $2.00 minimum • HELP WANTED 254 per word — $2.00 minimum. • DISPLAY ads £20.00 per inch — STATIONS FOR SALE advertising require display space. • All other classifications 304 per word — $4.00 minimum. • No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. Applicants : If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates any liability or responsibility for their custody or return. RADIO Help Wanted — (Cont'd) Help Wanted — (Cont'd) Help Wanted — Management Announcers Announcers Need combination, sales and general man- ager to take complete control of country and western station in California. Send background. Box 725R, BROADCASTING. Need immediately aggressive manager for station one of better cities Rocky Mountain area. When right man proves himself has opportunity for part ownership. Box 814R, BROADCASTING. Position open for general manager of well established station single market 10,000 population. Outstanding opportunity for man with managerial and sales ability. Ex- cellent staff and stabilized, responsible own- ership. Applicants will be thoroughly inves- tigated as to character and financial respon- sibility. A.H. Washburn, President, Hope Broadcasting Company, Hope, Arkansas. Telephone PR 7-3431. Sales Northern Ohio medium market needs 2 men, building for top grosses, experienced men only. Box 308P, BROADCASTING. $125.00 weekly for salesmen. Also bonus and commission. Metropolitan market east coast. Opportunity unlimited. Box 865P, BROADCASTING. $100-$150 weekly guarantee plus commis- sion and bonus plan for aggressive self- starter salesman. Top station Washington, D.C. market. Box 867P, BROADCASTING. $700 month guarantee. Present sales man- ager averaging around $1000.00. Position to be filled in next 60-90 days. Good small mar- ket single station in southern Illinois. If you are really a sales manager and know your business, send resume of yourself and ac- complishments to Box 624R, BROADCAST- ING. Salesman: Experienced, $300. Month guar- antee and strong commission. Good chance to move into sales manager position at more than double starting. Midwest small station. Send full particulars to Box 625R, BROAD- CASTING. South Florida metropolitan market needs experienced salesman. Apply only if you have successful radio selling record which can be verified. No beginners please, pros only. Box 720R, BROADCASTING. Progressive chain operation desires young, aggressive, experienced radio and television time salesmen. Ample opportunities and rapid advancement for those able to create sales and follow through. Send detailed re- sume to Box 702, Roanoke, Virginia. California, KCHJ, Delano. Serves 1,300,000. Increasing sales staff. Salesman needed by established station. Good guarantee. Announcing experience desirable. KTOE, Mankato, Minn. Experienced radio time salesman wanted im- mediately. Salary plus commission and bene- fits. Resume, photo and past billing to: Man- ager, WBEC, Pittsfield, Mass. Need salesman, announcer, program direc- tor immediately. Must be experienced and dependable, no loafers need apply. Send resume and tape to Paul E. Reid, WBHB, Fitzgerald, Georgia. Salesman or trainee. $325 monthly against 15 and 20%. References and personal in- terview necessary. Contact WNCO, Ashland Ohio. Progressive established multiple operation, with radio and television stations in south desires young, aggressive time salesmen. Ample opportunity for rapid advancement for those able to create sales and follow through. Replies confidential. Send detailed resume Box 1050, Roanoke, Virginia. Modern number one format station in one of ten largest markets auditioning fast- paced, live-wire announcers. Key station leading chain offers big pay, big opportu- nity. Send tape to Box 864P, BROADCAST- ING. Wanted: Experienced announcer for down- state Illinois station. Must be reliable and good worker. Attractive position. Write Box 426R, BROADCASTING. Announcer-Louisiana station; first phone; no maintenance; daytime; excellent working conditions. Send references, family details and tape; Box 683R, BROADCASTING. Experienced announcer-newsman wanted by Illinois kilowatt, adult music station, for combination duties of deejay and newsman. Excellent starting pay, many fringe benefits for mature announcer with proved ability in news gathering, writing and air work. Personal interview necessary. List age, edu- cation, family status, references, phone num- ber, experience in detail. Box 702R, BROAD- CASTING. First phone announcer for growing east coast first class chain. Excellent salary, benefits and advancement opportunities. Box 708R, BROADCASTING. Have job, will hire, but not just any travel- er will do. We have a high grade, relaxed and friendly operation and want a personal- ity who'll fit. If the top 40 is at the bottom of your list, put our box number at the top of your resume. Box 736R, BROADCAST- ING. Experienced, community minded air person- ality for old-established station that leads its southeast medium market. The man we want is of solid character desiring a perma- nent connection with varied and interesting staff-dj assignments. Send full details, refer- ences, salary expected. Tapes on request only. Box 745R, BROADCASTING. Wanted: Top flight morning man. Please send photo and tape. No drifters please. Box 768R, BROADCASTING. AM-fm station with new equipment, new studios wants a new announcer who likes to earn his money. Should be exnerienced, stable and able to do some news. Send tape, resume to Box 770R, BROADCASTING. Staff broadcaster; all tyries shows plus sales. Single-station market. State current salary and wages expected. Box 781R, BROAD- CASTING. Long established mid-west fulltime 250 in strong college town market is interested in adult program announcer. Must have 2-5 years commercial experience; prefer mar- ried. Start $100 a week. Send tape, resume, picture with first reply. Box 782R, BROAD- CASTING. Experienced announcer/salesman immedi- ately. First ticket desirable but not neces- sary. Exclusive Indiana market. Rush tape and details. Box 784R, BROADCASTING. Top-notch morning man for moving top pop station. Style, pace, etc., most important. Must have good track record. Beginners don't bother. Send taoe, rating and per- sonal history to Box 797R, BROADCASTING. Eastern station. Ratings and power in top 10 market. Has opening for modern experi- enced format man. Top opportunity. Send tape, photo and resume to Box 811R, BROADCASTING. Country and western dj salesman. Sell your own time. $50.00 draw against 25% commis- sion. Send background and tape to Box #327, North Hollywood, California. Wanted, two (2) single announcers for eastern North Carolina's 24 hour station. Send resume, tape, picture, to Box 647, Greenville, North Carolina. KBUD, Athens, Texas, seeking experienced staff announcer. Salary open. Wanted: Announcer for a 1000 watt inde- pendent in city of 13,000 in southwest. Pre- fer an experienced radio man with knowl- edge of music, news and sports. Car neces- sary. Salary open. Send full information, photo, tape and references to KSCB, Liberal, Kansas. Announcer — Experienced, repeat experienc- ed. Opening 1st of year. Minimum $85.00. Contact Ken Maloney, Mgr., KUVR, Hol- drege, Nebraska. Wanted: Announcer for morning show. Contact Station WAMD, Aberdeen, Mary- land. Morning man, experienced, with car, for WANN 10,000 watts daytime Baltimore- Washington area. First class license a help. No maintenance. Good working conditions, fine equipment. Average employee service eight years. Mail resume, tape, recent photo to Manager, WANN, Box 631, Annapolis, Md. No interviews without appointment. Need experienced morning man, modern operation. Send tape and resume. WBSR, Box 5668, Pensacola, Florida. Announcer for top music and news opera- tion serving Oil City-Franklin, Pennsyl- vania. Join an organization with a future with stations in Erie, Pittsburgh, Titusville and Youngstown. Forward tape, resume, photo to WFRA, Franklin, Pa. Immediate opening staff announcer long on radio production spots. Send tape, photo, information Bill Frosch, WISH, Indianapolis. Modern number one format station in Ten- nessee's third largest market. Key station in expanding group. Immediate opening. Send tape and full resume. Martv Lacker, WKGN, Knoxville, Tenn. Combo man needed with first class ticket. Excellent working and living conditions. Salary open. Send resume, references and tape. Joseph Mathers, Mgr., WNBP, New- buryport, Mass. Wanted, experienced announcer with first phone. WSYB, Rutland, Vermont. Announcers losing jobs? Lack that profes- sional sound? Audition tape not a polished . . . showcase? See New York School of An- nouncing display ad in Help Wanted column. Technical 1,000 watt station in southeast has opening for chief engineer-combination announcer. Good salary and excellent working condi- tions for right man. Send resume, refer- ences and tape to Box 176R, BROADCAST- ING. Experienced maintenance man for Pennsyl- vania station. Box 707R, BROADCASTING. East coast. How does your future look? If you're a young broadcast engineer with a first class ticket . . . join a first class grow- ing chain, with plenty of opportunity for advancement. Needed: Working chiefs and working indians. Background and references first letter. Immediate openings. Box 776R. BROADCASTING. 1,000 watt station in northeast has opening for chief engineer-recording engineer-com- bination announcer immediately. Send re- sume, references and tape to' Box 777R BROADCASTING. Wanted: A first class engineer capable of maintaining a 250 waiter. Write Mike Donovan, K-ANA Radio Station, Anaconda Montana. BROADCASTING, January 11, 1960 105 Help Wanted — (Cont'd) Situations Wanted — (Cont'd) Situations Wanted — (Cont'd) Technical First phone operator. Experienced. Make more money through sales. 20 hours oper- ating. $100 weekly against commission. Con- tact KCHJ, Delano, California. Immediate opening for first phone, experi- enced engineer, employee benefits. Contact WLAN, 252 North Queen Street, Lancaster, Penna. Phone EX 4-7261. Immediate opening for first phone, experi- enced engineer. Union scale, excellent em- ploye benefits. Contact Chief Engineer, WPEO, Peoria, Illinois. Phone 4-9249. Production-Programming, Others Copywriter and traffic assistant. Large met- ropolitan station. Top pay. Box 863P, BROADCASTING. Wanted: First class experienced newsman for downstate Illinois station. Must be hard worker, have car. Opportunity for right man. Send details to Box 427R, BROAD- CASTING. Experienced copywriter, who knows traffic for combination radio and television posi- tion. Small mountain states radio and tele- vision station— CBS, NBC, ABC. 5Vz day week. Close to country's best outdoor re- creation facilities including skiing, water skiing, hunting and fishing. Prefer young woman with copy experience with format radio. Write Box 727R, BROADCASTING giving full details as to experience, charac- ter, references, and salary requirements. News editor. Excellent opportunity for qualified man. KBRZ, Freeport. Texas. RADIO Situations Wanted — Management Employed general manager of 5,000 watt full-time radio station in competitive major regional multi-station market precluded from further promotions or ownership by closed corporation, desires opportunity of increasing sales and profits of your station in return for respectable salary and incen- tive plan and preferably with option to buy part ownership from profits. Successful with network and independent operations. Phe- nomenal record in local, regional, national sales and in creating and maintaining high profits, Creative idea-man who has pro- duced lucrative station programs and con- tests. Box 779R, BROADCASTING. Chief engineer, announcing, sales. Looking for management opening. Midwest, west. Box 796R, BROADCASTING. Commercial manager raising sights. Desires and qualified for general manager. Not in- terested top forty noise. Resume, references, proof performance. 36, married, college. Box 806R BROADCASTING. Sales manager/manager experienced major and medium markets. Superb creative sales- man with executive know-how. Strong on station promotion and community participa- tion. Working experience with all types of programming. Top caliber broadcaster with excellent references. All replies held in con- fidence. Box 810R, BROADCASTING. Due to a change to non-commercial opera- tions, the general manager of the country's largest and best-known fm station is now available for other assignment. In the two years of his tenure, the station has achieved nation-wide publicity, increased gross bill- ings by over 500%, and been applauded by the national press for its programming pol- icies with particular emphasis on public affairs, music, and foreign exchange ma- terial. He has been responsible for the entire operation, covering management, program- ming and production, publicity and promo- tion, and sales development. He negotiated, on behalf of the station, in the Soviet Un- ion, for the first and only regular radio program exchange between that country and the United States. He has been respon- sible for securing countless "first perform- ances" and United States premieres and "exclusives" in the musical and other areas for this station. He is considered one of the outstanding authorities in the country on fm broadcasting — and on where, when, and how to use this rapidly growing and in- creasingly influential and important me- dium. Can you use this knowledge? De- tailed resumes available upon request, and, of course, all replies kept strictly confi- dential. Please communicate with Bert Cowlan, 72-14 Manse Street, Forest Hills 75, New York. Liggett 4-7384. Management Presently employed tv commercial manager. Desires station and/or commercial manager, radio. Texas or southwest only. Solid back- ground and experience. Proven record. You won't find a better manager anywhere. Box 812R, BROADCASTING. Proven general manager immediately avail- able due to sale of station. Twenty-five years experience, twelve on last job. Very strong on programming and sales at all levels. Get full story by arranging inter- view with Dave Taylor, Box 32, Freeport, Illinois. Sales If you're looking for a sales coolie, pass this ad by. But — if you're looking for a top sales producer on both the local and na- tional levels — stop looking. I'm good — tops in billing in my major market — and I de- mand top dollar. Background: four years radio with a top-flight independent. Account list billing zoomed from zero to a hefty 100 g's. Four years tv in multi-station major market: Present local billing — over $300,000 gross. Top connections with all major agen- cies in Chicago, L.A., New York. Currently on management level — but looking for radio or tv s.m. job. Married, family, college grad. Mature in experience, below 35 in age. Currently employed — and still top man in my market — but I'll relocate anywhere there's a good opportunity. Interested? Write Box 773R, BROADCASTING. Salesman-publicity director, 22, of top-rated 5 kw in fast market, seeks greater chal- lenge. College grad. 6 years experience in all broadcasting phases, print, record media. Box 783R, BROADCASTING. Aggressive young salesman with good, solid radio background seeks position with sta- tion in southwest. Good sales record, good mature announcer, management experience. Excellent references, both business and per- sonal. Box 788R, BROADCASTING. Sales manager with am and fm sales experi- ence. Now available. Box 803R, BROAD- CASTING. Salesman-announcer. Young radio man will- ing to work hard for a start. Stan Ascher, DO 3-2522, 5414 Hyde Park Blvd., Chicago. Illinois. Announcers Sports announcer, seven years background play-by-play. Top references. Box 405R, BROADCASTING. Announcer, dj. 28, married, children, vet. 2 years experience. Reliable. Box 700R. BROADCASTING. Announcer experience 11 years, all phases radio and tv. Not a floater, not a prima- donna. Will settle anywhere. Box 712R, BROADCASTING. Negro announcer, solid radio background, desires solid position. Salary open. Box 731R, BROADCASTING. Announcer, experienced all phases, present- ly employed, married, good news, commer- cial, and record shows-desires larger mar- ket-tape, resume, etc. available. Box 732R, BROADCASTING. For tops in copy. Disc jockey. This idea gal's great! Hire me! Don't wait. Box 753R, BROADCASTING. Happy New Year too! Need a "good morning" sound from a good, morning man? 5 years experience doing mature, clever music show, with a bright, happy sound; successful with adult audi- ence. Features middle music policy. Also sports play-by-play. If you are seeking more than just another announcer, Box 755R, BROADCASTING. First phone deejay-newsman. Experienced. Now desires to learn sales. Box 756R, BROADCASTING. If you need first phone, sparkling deejay, authoritative news, I'm your experienced man. Box 757R, BROADCASTING. DJ four years experience. Currently em- ployed east. Will conform to your format. News, copy background. Box 758R. BROAD- CASTING. Young, swingin' dj, program director, news director, some sales, desires relocation due to contract differences. College grad. Avail- able immediately! Radio minded. Box 760R, BROADCASTING. Announcers Announcer/newsman — 11 years in radio, past three also live tv. Married, honest, sober, reliable. No play-by-play sports. Ex- ceptionally strong on news. Desires perma- nent staff position. Presently employed. Box 762R, BROADCASTING. Personality-dj. Bright, cheerful, experi- enced. Creative showman. References, tape available. Box 763R, BROADCASTING. Announcer. Experienced dj, news, com- mercials. References. Currently employed. Cooperative. Dependable. Box 764R, BROAD- CASTING. Somewhere, in a metropolitan market, there's a progressive station looking for a similar morning man. Seven years experi- ence. Box 765R, BROADCASTING. Dependable morning man. 3 years experi- ence. Knowledge of music, sports. Box 766R, BROADCASTING. Presently sales manager and pd in four sta- tion market. Want to locate Colorado- Kansas-Oklahoma-Arkansas-Texas as pd and morning man. Good background all phases. Best references. Eight years experi- ence. Veteran. Box 769R, BROADCASTING. Announcer-dj. Some experience all phases. Reliable and conscientious. Available im- mediately. Tape etc. upon request. Box 772R, BROADCASTING. Decade's experience as staff announcer in radio plus some on-camera tv and radio sales. Solid family man in mid thirties. Top pay a must! What's your offer? Box 774R, BROADCASTING. Youthful, sophisticated announcer wants first full-time commercial radio job. College and commercial experience. Box 785R, BROADCASTING. Announcer. Strong on commercials, news, dj. Ambitious. Good experience. Box 790R. BROADCASTING. Announcer-copyrighter. Deejay. Sales, too. All I need is opportunity. Box 791R, BROAD- CASTING. Three years broadcasting sports, including Los Angeles Dodger Network. Currently sports director, completing college basket- ball schedule. Desire job doing minor league baseball broadcasts. Good recommendations, broadcast all sports, no drifter. Box 792R, BROADCASTING. Florida! Vacation sold me, now would like to locate in Florida. Currently employed. 3 years experience. Good living conditions a must. Box 794R, BROADCASTING. Sportscaster play-by-play in basketball, baseball, football, experienced. Also do sell- ing and d-jay. Box 798R, BROADCAST- ING. Gal wants job at radio station. Air ability, copy, library. Box 802R, BROADCASTING. Somewhere someone is looking for a fresh young person with experience and beautiful voice, who desires position in a top-rated station. Phone Hobart 2-4300, Ext. 219, Washington, D.C. Box 804R, BROADCAST- ING. Sports announcer — Top rated radio-televi- sion sports and special events personality. Play-by-play 9 years. Desires sports minded station and area. Employed, married. Box 805R, BROADCASTING. Attention metropolitan markets only. South, east, west. 14 years experience. Listeners like my voice. They love the music I play. (Good, no trash -please.) I must admit I'm good with commercials and news. Prefer night. Box 809R, BROADCASTING. Florida position wanted — Fast paced, swing- ing deejay, announcer, personality. Have top-rated show in 7th largest market. Box 795R. BROADCASTING. Fun with finesse. Mature broadcaster thir- teen years experience specializing in pro- duction commercials, pleasant deejay and ideas. Increase sales through public rela- tions. Ex-motion picture narrator in highly technical branch, background thoroughly in- vestigated by federal agency. Wish to settle permanently. Box 813R, BROADCASTING. Experienced announcer. College degree. Married, responsible. Knowledge and appre- ciation of mature programming. Tape avail- able. Box 815R, BROADCASTING. 106 BROADCASTING, January 11, 1960 Situations Wanted — (Cont'd) Help Wanted— (Cont'd) Situations Wanted — (Cont'd) Announcers Personality disc jockey with good suc- cess story would like to move to a larger, more competitive markegt. College gradu- ate. Trained and experienced in building an audience and selling the sponsor's product. Professional disc jockey and businessman. Let's talk about how I can make money for you— and me. Box 786R, BROADCASTING. Topnotch announcer-newscaster. Key mar- ket experience. Stable, versatile. Apt. 4, 402 Harvard, Norfolk, Virginia. Phone Jus- tice 3-0884. Staff announcer, experienced with first- phone ticket, western and folk music spe- cialty. Steve French, 1838 22nd St., San Pablo, California, BEacon 5-5988. y2 year experience with 250 watt Wyoming station. Operate board and handle news and dj show properly. Restricted ticket. William Huntington, 9952 Schiller, Frank- lin Pk„ 111. Gladstone 5-7990. Young vet. Professionally trained. Will work hard. Bob Lee, % Midwestern Broadcasting School, 228 S. Wabash, Chicago 4. , Announcer-dj. Broadcasting school graduate. 1 year college. DJ shows and news my spe- ciality. Operates own board. Will go any- where. Want permanent location. Marvin Line, 9300 S. 82nd Court, Hickory Hills, Illinois. Young, reliable, four months on air experi- ence, married, sober, to settle in eastern seaboard, any type programming. Donald Miller, R.D. 4, Dover, Penna. Air salesman. Experienced dj and news. Mature, reliable and sincere. Credit and character references. Write or call Steve Oakley; 432 South Columbus Avenue, Glen- dale 4, California. Phone Citrus 3-5032. Technical Transmitter position, 2 years experience, dir. exp., 1st radiotelephone, car. Box 761R, BROADCASTING. First class radiotelephone. Eight years ex- perience broadcast engineering. Conscien- tious operator, thorough technician. High power directionals. Any offer considered, go anywhere. Box 767R, BROADCASTING. Engineer, 1st phone, 10 years experience radio and television; married, excellent references. Prefer relocation south central states. Box 793R, BROADCASTING. Engineer 2 years transmitter. Excellent references. Desires to relocate in D.C. area or within 150 mile vicinity. Box 799R, BROADCASTING. Engineer-first class license, 12 years ex- perience, available. 38 years, family man wants job with future. No announcing. Middle Tennessee resident. No car. Box 801R, BROADCASTING. New first phone. 30 years servicing radio and television. Family. Desire midwest area. Randall Moody, 658 "A" Street, Charleston, Illinois. Production-Programming, Others Newsman, top combo writer-broadcaster. Young, telegenic, nat'l net radio and tv, foreign correspondent and newspaper back- ground. Married, children, newly returned U.S., looking for permanent staff slot or sponsored deal. Tape, photo, resume on re- quest. Lives for job, willing work any, all hours. Nothing under $12,000 please. Box 754R, BROADCASTING. Copy girl, in radio since 1949. Some air work, traffic assistance experience. Limited tv copy. Box 787R, BROADCASTING. TELEVISION Help Wanted — Sales Sales manager for small 3 network vhf in Rocky Mountain area. Good salary plus commissions. To supervise 2 or 3 salesmen. Must be experienced. Station management potential. Send full information. Box 715R, BROADCASTING. Salesman opportunity for good income and stable association in single station 3 network television market. If you are creative sales- wise and like selling you must do well in Wyoming's 1st market. Salary and com- missions offer potentials worth investigating. Contact Bob Berger, KTWO-TV, Casper, Wyoming. Sales Experienced broadcast time salesman for Indiana vhf television CBS affiliate. Salary open. Contact George A. Foulkes, WTHI-TV, Terre Haute. Announcers Experienced radio and/or tv woman air personality wanted immediately. Send tape and picture to Doug Sherwin, KGLO-TV, Mason City, Iowa. Technical Top-notch maintenance technician for trans- mitter-studio work. Excellent salary and benefits. Send resume to Director of Engi- neering, WTTW, 1761 East Museum Drive, Chicago 37, Illinois. TV studio engineers for design, test, and field engineering. Rapidly expanding pro- gressive company. All benefits, plus rapid advancement for qualified engineers. Foto- Video Laboratories, Inc. CE. 9-6100, Cedar Grove, New Jersey. Production-Programming, Others Experienced copywriter, who knows traffic for combination radio and television posi- tion. Small mountain states radio and tele- vision station— CBS, NBC, ABC. 5'/2 day week. Close to country's best outdoor re- creation facilities including skiing, water skiing, hunting and fishing. Prefer young woman with copy experience with format radio. Write Box 727R, BROADCASTING giving full details as to experience, charac- ter, references, and salary requirements. Wanted, promotion-publicity director for CBS tv and radio affiliate in large midwest market. Must be aggressive, experienced in sales and audience promotion, and an orig- inal idea man. Salary open, send resume today. Box 750R, BROADCASTING. Wanted — Producer-director: Experienced with proven writing ability, for creative service coordinator — hub of creative tv divi- sions: directing, continuity, art, photo, talent. Attractive starting salary. VHF in south-eastern capital city. Send resume, Box 819R, BROADCASTING. Wanted — Sports director for tv-radio outlet in Big Ten City. Must be able to do play- by-play football and basketball plus on- camera sports shows. Open now. Send tape and resume. Box 808R, BROADCASTING. Tv continuity writer wanted immediately. Experience necessary. J.L. Spring, WIMA- TV, Lima, Ohio. TELEVISION Situations Wanted — Management Successful tv sales manager, now employed, seeks larger opportunity for service with profit-minded station. Box 752R, BROAD- CASTING. General manager available for television station. Known and respected in industry and by agencies coast to coast. Excellent background and record as businessman, manager, national sales manager. Confi- dential replies respected. Box 775R, BROAD- CASTING. Sales Sales promotion-free-lance. Copy, concepts, campaigns . . . ads, mailers, catalogs, news- letters, presentations, name it . . . fast, fresh, finished, fruitful . . . firm estimates. . . . Free fact file: MU 3-1455, The Copy Shop, 270 Madison Ave, NYC 16. Announcers Trained announcer. College degree. Married. Know tv camera techniques. Location open. Box 816R, BROADCASTING. Technical Chief or supervisor, 12 years am-fm-tv, planning, construction, maintenance, opera- tions. 4 years chief, 4 years supervisor ex- perience. Box 817R, BROADCASTING. Production-Programming, Others Attention Florida: Radio gal Friday; seven years experience in copy, traffic, production, programming, client relations, wishes to join top radio-tv combination, tv or agency. Available for interview. Box 751R, BROAD- CASTING. Production-Programming, Others Need a promotion manager? Experienced working assistant manager ready for full responsibility. Masters degree (manage- ment. Skilled all phases tv audience-sales promotion, research, production. Creative. Resume on request. Box 771R, BROAD- CASTING. Successful news-public affairs reporter. 5 years with present employer. Ambition has outgrown present situation. 28 years, married, college graduate and veteran. Box 780R, BROADCASTING. TV director with ideas! Unmarried, late 20's, aggressive, willing to devote time to job. Can shoot, develop, and edit own film. Presently employed at uhf station. Seeking position with a future. Excellent references. Box 789R, BROADCASTING. FOR SALE Equipment Schafer custom engineering model 60, Pro- gram Automation Package, list $7,950 and matching Program Preparation Package, list $2,000 with less than 30 hours airtime. Entire package fob price $7,000. Box 706R, BROAD- CASTING. RCA beat freq. oscillator 68-B $175.. RCA noise and distortion meter 69-C $175., Gates fm broadcast exciter 10 watt less power supply $275., (2) Motorola FMTU30 mobile transmitter 152-162 mc 30 watt $25. ea.. (2) WE 633A microphones $20 ea., Rek-O- Kut TR-12 turntable and M-12 overhead mechanism with std. and lp lead-screws $125. All equipment in good operating con- dition and no repairs are necessary. Ship- ping incl. in price. Box 807R, BROAD- CASTING. One REL 518B-DL one kilowatt fm trans- mitter. Now in use but available on short notice. $2500.00. Write Box 818R, BROAD- CASTING. 200 foot insulated tower, complete. Now standing. Available immediately. Contact KAWL-York. Nebraska. Selling station; new management does not want equipment. Will take $1,000 loss on Schafer Automatic Programming Program Electronic Package model 60 with Schafer Program Preparation Package. Used 3 months; excellent condition. KTRN, 917 y2 Scott St., Wichita Falls, Texas. Seven, 5 or 6-wire, open wire transmission line brackets, heavy duty, excellent condi- tion, $115.00 fob Annapolis. WANN, An- napolis, Maryland. 450-foot Blaw-Knox, special type N28 tower and bottom steel section of RCA 8-section pylon. In excellent condition. Real bargain. Contact Hardy D. Carl, Chief Engineer, WBRC-TV, Birmingham, Alabama. Tele- phone FAirfax 2-4701. TV antenna — G.E. 12 bay turnstile, channel 13, type 28 H, 50 kw, styroflex lines. Pur- chaser to remove antenna from 240 foot tower. Any offer will be considered. Con- tact R.W. Hodgkins, Chief Engineer, WGAN- TV, Portland, Maine. , Radio Music Corporation vertical trans- scription arms, heads, and equalizers. $50.00 buys complete sets for two turntables. Munson Robinson, WHFB, Box No. 628, Benton Harbor, Michigan. Tape players for background music. Mag- nacord model 814. 4 or 8 hour play. $350 each or $650 for two. Box 133, Orinda, California. Miratel tv monitors demonstration units. New warranty 15-17" metal cabinets $215.00 each. 8-17" veneer cabinets $185.00 each. Complete line of new units available in 8" 14", 17", 21" and 24". Write: Miratel, Inc., 1082 Dionne St., St. Paul 13, Minn. Video monitors. Closed circuit and broad- cast. See Foto-Video Laboratories ad today on Page 91. Used Towers. 10-150' 9-200' 8-300'. U.S. Tower Co., 405 Union Trust Bldg., Peters- burg, Va. WANTED TO BUY Stations Small market station with real estate. Pref- erably Florida. Box 728R, BROADCASTING. BROADCASTING, January 11, 1960 107 WANTED TO BUY MISCELLANEOUS EMPLOYMENT SERVICE Equipment STL microwave system, 900 mc band, good, used Also assoc. equipment. Write James B. Holder, WHYL, Carlisle, Penna. INSTRUCTIONS F.C.C. first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Hollywood, Seattle, Kansas City and Washington. Write for our free 40-page brochure. Grantham School of Electronics, 3123 Gillham Road, Kansas City 9, Missouri. Be prepared. First phone in 6 weeks, Guar- anteed instruction. Elkins Radio License School of Atlanta. 1139 Spring St., N.W., Atlanta, Georgia. Yes, our graduates get good jobs as an- nouncers, writers, salesmen, licensed opera- tors, managers, owners. 15 years experience training men who now work in southern radio-tv. Lower prices, time payments, as- sured placement. Keegan Technical Insti- tute, 207 Madison, Memphis, Tennessee. Since 1946. The original course for FCC 1st phone license, 5 to 6 weeks. Reservations required. Enrolling now for classes starting March 2, May 4, June 29, 1960. For informa- tion, references and reservations write Wil- liam B. Ogden, Radio Operational Engineer- ing School, 1150 West Olive Avenue, Bur- bank, California. FCC first phone license In six weeks. Guar- anteed instruction by master teacher. G.I. approved. Request brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. FCC license in 6 weeks. Classes January 18th and March 14th. Pathfinder method in- sures your success. Ninety percent of grad- uates pass the first-ticket examination, the first time taken. Seating limited. Reserve your seat now! Pathfinder Radio Services, 510 16th St., Oakland, California. With pride we announce the opening of our new broadcasting school. Twelve weeks in- tensive, practical training in announcing, programming, etc. Brand new console, turn- tables, and the works. Reservations only. Elkins School of Broadcasting, 2603 Inwood Road, Dallas, 35, Texas. MISCELLANEOUS Production radio spots. No jingles. Free audition tape. M-J Productions, 2899 Templeton Road, Columbus, Ohio. MISCELLANEOUS Norm Rickey is in no way connected with WRIC radio. He has not been with WRIC radio, Richland, Virginia, since June 1958. He was only an employee of WRIC radio for seven months. General Manager WRIC RADIO Help Wanted — Management For a top radio station in Florida. One of Florida's lead- ing markets. Want general manager that is aggressive in sales. Good salary and per- centage of gross. Excellent op- portunity for advancement. Must start by February 1. Send resume, salary requirements and photo. BOX 741 R, BROADCASTING Station Owners. Need money? We'll buy your transmitter, land, building and equip- ment and lease it back to you. All replies confidential of course. Write Box 778R, BROADCASTING. Help Wanted — (Cont'd) Management IP3** 3 KOTV Tulsa (Petry) KHOU-TV Houston ( cbs-tv Spot Sales y KXTV Sacramento (H-R) WANE-TV Fort Wayne ( Petry) WISH-TV Indianapolis ( Boiling) WANE-AM Fort Wayne ( Petry) WISH-AM Indianapolis ( Petry) Getting the facts editor: ... I am attaching a list of the back issues which we would like to have for "clipping purposes." This is another instance when we really want to get the facts and where there is no substitute for the complete and objec- tive reporting which you folks do . . . — Frank White, Senior Vice President, McCann-Erickson, New York Yearbook: agency working tool editor: ... the 1959 Yearbook . . . is a most helpful and dependable source of information . . . — William E. Mat- thews, Vice President and Director of Media Relations and Planning, Young & Rubicam, New York. editor: . . I feel sure your upcoming 1960 edition will prove even more help- ful as the "bible" for those concerned with buying and selling broadcast media — just as Broadcasting is a most useful working tool each week. . . . — Roger C. Bumstead, Media Director, MacManus, John & Adams, New York. editor:. . . tremendous document . . . it contains such useful information. . . . — Arthur S. Pardoll, Group Media Di- rector, Foote, Cone & Belding, New York. editor: ... I am sure that I will be referring to it many times during the coming year. . . . — Aileen Barry, Grey Adv., New York. editor: ... a welcome addition to my file and I can assure you that it . . . will be used many, many times. . . . — Frank L. Gay, D'Arcy Adv., New York. editor: ... a very valuable source of reference for people in our business. . . . — Rollo Hunter, Vice President and Di- rector, Tv and Radio, Erwin Wasey, Ruthrauff & Ryan. New York. editor: ... a magnificent job . . . compiling all the vital information all of us need during the year at one time or another. — Jerome Feniger, Vice Pres- ident, Cunningham & Walsh, New York. [A limited number of copies of the 1959 Yearbook, published September, 1959, are still available. $4 each. The 1960 Yearbook will be published next Septem- ber.— The Editors] Public Affairs Radio Inc. editor: greatly appreciate your telling wide readership of our in- auguration PUBLIC AFFAIRS PROGRAM service to radio (broadcasting, JAN. 4). HOWEVER, NOTE THAT NAME IS NOT PUBLIC AFFAIRS INC. BUT PUBLIC AFFAIRS RADIO INC. GUTHRIE E. JANSSEN, PRES- IDENT, PUBLIC AFFAIRS RADIO INC., NEW YORK. Mattel Inc. is sponsor editor: We thought you would want us to call your attention to the informa- tion which is listed in Broadcasting, Jan. 4, page 74, under the title of Tv Network Showsheet. Under Sunday af- ternoon, ABC-TV, 5-5:30 p.m., Matty's Funday Funnies, the correct listing should [indicate that] the program is sponsored by Mattel Inc., toymakers, and is on film, which is owned by Har- vey Films Inc. — Alfred Harvey, Presi- dent, Harvey Films Inc., New York. Attorney General's 'blue book' editor: Congratulations on the editorial: "Blue Book II" (Jan. 11, page 112)— a super job. — Ray Henle, Three-Star Extra, Washington, D.C. [The editorial observed that while FCC's 1946 Blue Book and Attorney General Rogers' 1959 blue book report on tv were different in substance, their intent was the same: each advocates censorship. — The Editors]. 'Minds in conflict' editor: In my years of reading Broad- casting, "Minds in conflict" (Dec. 7, 14) are two of the best-reasoned edi- torials I have ever read. — Carl J. Burk- land, Television Information Office, New York. [Reprints containing both editorials are available, 10^ each. — The Editors]. Station cost analysis editor: Please send two reprints ["Mad- ison Ave. to Main St." May 14, 1956, station cost breakdown] . . . — Stuart H. Barondess, Sales Manager. WRAP Norfolk, Va. editor: . . . two reprints . . . — Ronald Woody ard, President, WONE Dayton, Ohio. [Limited number of reprints available, 5^ each. — The Editors]. BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular is- sues 35£ per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circula- tion Dept., 1735 DeSales St., N.W., Washing- ton 6, D.C. On changes, please include both old and new addresses. This is cultural democracy in action: (OR HOW THE PUBLIC EXPRESSED ITS VIEWING PREFERENCES IN THE '50s) SOURCE: t SUN DAY-SATURDAY 8-10:30 P.M. NIELSEN MULTI-NETWORK MARKETS, DEC. 1953-1958. *NIELSEN 24 MARKETS, DEC. I 1959. In the '50s television came of age. Its growing pains were necessarily marked by occasional dislocations and disenchantments as well as by many brilliant cultural achievements. And in the '50s, as television emerged as the world's largest mass medium, it became clear that the television audience is actually many audiences, with widely diverse tastes. The programming obligations of the broadcasters must therefore be based on a democratic concept of cultural freedom— that is, the rights of the people to want what they want when they want it. Obviously no one is told what to watch in this country. Instead of arm-twisting, we go in for dial-twisting. It is this broad freedom of choice, as it naturally evolved in the '50s, which makes the graph on the left worth noting. This graph shows at a glance how consistent has been ABC's gain in average share of audience t over the peak viewing periods of seven Decembers. Today, in a medium where cultural democracy supplies the most definitive of measurements, ABC has now gained the largest share of audience* This is an expression of popularity achieved, it would seem, by giving more people what they want when they want it. This will continue to be our goal for the sixties. JSC TELEVISION MONDAY MEMO from S. J. FROLICK, senior vice president, director of tv and radio, Fletcher Richards, Calkins & H olden Inc., New York For tv commercials: writer-producers . . . Recently, for example, a new client of ours, offering real estate for sale in Florida, completed a schedule of par- ticipations on the Today show on NBC- TV. As usual, our writer-producer sys- tem paid off handsomely. Because he knew first hand what production limita- tions exist on the show and how Dave Garroway is most effective in selling a product, the writer-producer started with a basically sound approach. And because he's as familiar with film pro- duction as with live, he accompanied Dave Garroway to Florida to supervise the one day's filming in and around our client's newest subdivision. While there, our writer-producer dis- covered scenes that were even more appropriate than those originally con- ceived. So on location, our writer-pro- ducer merely changed his scripts to make them accommodate the better footage. This is just one of the ways I know where a better job can be accom- plished for a client while saving both time and money! For U.S. Royal Tires, for U.S. Keds, for Eastern Air Lines, for the National Guard — for each and every one of our broadcast accounts — we have examples of how this method of creating and pro- ducing commercials has paid off through the years. Never Any Quibbling • With the writer-producer system, there's never any quibbling after a commercial has been completed. No "writer" accusing the "producer" of poor taste or of misin- terpreting the video directions; no "pro- ducer" insisting that nobody could have made a successful commercial out of what the "writer" wrote. Lest you think this does not happen at your smoothly run agency, just ask your writers, directors and producers how much of their valuable time is de- voted to the unproductive pastime of fighting each other before and during — and blaming each other after — the pro- duction of the average commercial. Last month, one of New York's morning newspapers carried the follow- ing ad in a large box in the business section: In the past few months several busi- ness news stories have touched on the problems occurring between writers and directors in the production of tv pro- grams. Not long ago an article dealt with the emergence of the "writer-pro- ducer" in 17 (count 'em) dramas on tv this season. Among the talented men with this "new" dual title were such outstanding tv authors as Rod Serling and Robert Alan Aurthur. Yet, for nearly 14 years (since early 1946), our agency has used "writer- producers" in the preparation of our tv commercials and with more than a fair share of success. Too Many Cooks • We hold that in most agencies today, the many tv "specialists" — one for writing the com- mercial, another for "selling" it to the client, a third for casting, and a fourth for "producing", and so on — add up to "too many cooks" spoiling the com- mercial broth. We are thoroughly convinced that a good "writer-producer" can do a much more effective job in turning out cohe- sive commercials than can separate "writers" and "producers." In the writing stage of the commer- cial, the writer-producer is able to work with a specific production technique or performer in mind. After he has put his ideas to paper and worked with his tv art director to convert his commercial to storyboard form, can anyone be bet- ter equipped than he to "sell" it to the client? No Divided Responsibility • In the production stage, the writer-producer supervises his own casting. (If he feels a typical housewife is right for the part he has written, he need not settle for the young starlet another agency pro- ducer "thought" he meant.) Our writer- producer not only selects the film pro- duction company, but he is able to im- prove the commercial in every stage of its development, right through to final editing. If a scene plays better by changing a line, our writer-producer can make the change. He was there when the storyboard was presented to the account group and the client, so he knows what can give and what can't. And since the responsibility is solely his, our writer- producer can make on-the-spot decisions that many "producers-only" cannot. Sy Frolick was born in 1922 in Mon- treal. His family moved to New York in 1939 and he went to New York U. After graduation in 1942 he enlisted in the U.S. Coast Guard, serving as boat wave commander in five D-Day land- ings in the Pacific. Mr. Frolick joined his present agency in early 1946 (it was Campbell-Ewald Co. of New York then) as radio copywriter for the Eastern Air Lines account and soon after began writing and producing for tv. (Agency became Fletcher D. Richards Inc. in 1948.) He was elected vice president in charge of tv and radio in 1954 and senior vice president shortly after Rich- ards' merger with Calkins & Holden in early 1959. "Tv Writer-Directors "Note that hyphen. A major N.Y. agency needs several tv writer-direc- tor combinations. This means that if you can write tv you don't have to sit around and wring your hands while someone else botches your work. Here you direct it yourself. You're responsible for the excellence of a commercial from start to finish." [etc.] The ad was not ours. The philosophy is. Its appearance may be the fore- runner of many more like it. At the risk of an irate letter or two (from some of the many agencies which employ separate tv writers and production people), I can't help but wonder why the writer-producer system our agency has been using for almost 14 years is still so rarely employed by the larger agencies in New York. . . . instead of writers and producers 22 BROADCASTING, January 18, 1960 Few things resist the exposure of TIME. So, if EXPOSURE for your sales message is your certain goal, then it follows that the wisest use of TIME will accomplish your purpose more directly. WBAL Television 11 in Baltimore provides you with a direct line of communication with the Maryland market and to the people you want to reach at the TIME you need to reach them. Our fine NBC and local programming, our excellent record of Public Service, our constant effort to integrate our station with the life of our community . . . assure you of a large and loyal audience at any TIME. "The wisest thing is time ..." so the philosopher says. In the Maryland Market, a WISE TIME BUY is WBAL Television 11. NBC Affiliate/Channel 11/Assoeiated with WBAL-AM & FM. WBAL-TV BALTIMORE Nationally represented by Edward Petry & Co., Inc.(^0(^ *THE WISEST THING IS TIME Thales For CHANNEL 10 Rochester, New York According to The Latest Nielsen Report: CHANNEL 10 Carries 11 % •+• of Rochester's TOP 12 Programs! 1. THE TEXAN 53.0 2. GUNSMOKE 50.5 3. HAVE GUN, WILL TRAVEL. .. 50.0 4. FATHER KNOWS BEST 47.3 5. SEA HUNT 46.5 6. DENNIS THE MENACE 46.1 7. ED SULLIVAN SHOW 45.4 9. PERRY MASON 43.2 10. TIGHTROPE 42.5 11. MR. LUCKY 41.3 12. WANTED, DEAD OR ALIVE. .. 40.8 Afternoons and Evenings, when TV Audiences are Largest, CHANNEL 10's Share is 56% Noon to 6:00 P.M. 54% 6:00 P.M. to Midnight "10" Has The LARGEST Share-of-Audience Over-all, Sign-On To Sign-OFF! *Nielson 4-week Survey, Oct. 12 to Nov. 8, 1959 CHANNEL lO ROCHESTER, N. Y. (WVET-TV • WHEC-TV) CBS BASIC • ABC AFFILIATE THE BOLLING CO. INC. NATIONAL REPRESENTATIVES EVERETT-McKINNEY. INC. BROADCASTING PUBLICATIONS INC. President Sol Taishoft Vice President Maury Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec.-Treas Lawrence B. Taishoff ^MMM BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting • Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8-1022. Editor and Publisher Sol Taishoff Managing Editor Edwin H. James Editorial Director (New York) Rufus Crater Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. Special Projects Editor .David Glickman Associate Editor Harold Hopkins Assistant Editor: Dawson Nail; Staff Writers: George Darlington, Malcolm Oet- tinger, Leo Janos, Sid Sussman; Editorial Assistants: Bob Forbes, Rita Larue, Pa- tricia Funk; SECRETARY TO THE PUBLISHER: Gladys Hall. BUSINESS V.P. & General Manager Maury Long Assistant to the Publisher: Lawrence B. Taishoff Sales Manager: Winfield Levi (New York) Southern Sales Manager Ed Sellers Production Manager George L. Dant Traffic Manager Harry Stevens Classified Advertising Doris Kelly Advertising Assistants: Merilyn Bean, John Henner, Ada Michael. Comptroller Irving C. Miller Assistant Auditor Eunice Weston Secretary to Gen. Mgr Eleanor Schadi CIRCULATION & READER'S SERVICE Director of Publications John P. Cosgrove Subscription Manager. . Frank N. Gentile Circulation Assistants: Charles Browne, Gerry Cleary, David Cusick, Paul Hagen, Christine Harageones, Marilyn Peizer. BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Editorial Director Rufus Crater Bureau News Manager . . Donald V. West Associate Editor: David W. Berlyn N. Y. Features Editor: Rocco Famighetti Assistant Editor Jacqueline Eagle Staff Writers: Richard Erickson, Valli Farhi, Janet Lantz. Business Sales Manager Winfield R. Levi Sales Service Mgr. . Eleanor R. Manning Eastern Sales Manager .. Kenneth Cowan Advertising Assistant . . Donna Trolinger Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. Midwest News Editor John Osbon Mbbwest Sales Mgr.: Warren W. Middleton Assistant Barbara Kolar Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor Bruce Robertson Western Sales Manager Bill Merritt Assistant Virginia Strieker Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*— The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. * Reg. U. S. Patent Office Copyright 1960 by Broadcasting Publications Inc. '14 BROADCASTING, January 18, 1960 Combining the best of Northern Indiana Broadcasting WKJG-TV .nd WKJG Radio FORT WAYNE and WSJV-TV and WTRC Radio SOUTH BEND-ELKHART Announce the appointment of THE BRANHAM COMPANY as National Sales Representative Effective: This date John F. Dille, Jr. — President WKJG-TV WSJV-TV Edward G. Thoms — Vice Pres. & Paul C. Brines — Vice Pres. & Gen'l Mgr. Gen'l Mgr. Carleton B. Evans — Sales Manager Vincent Boyle — Sales Manager BROADCASTING, January 18, 1960 25 EXPLOSION ! That sound you're hearing from the lower left hand corner of America isn't caused by nuclear fission. It's the 19th market . . . bursting wide open. San Diego. Working, playing and buying at a furious pace. And KFMB Radio echoes the healthy, vibrant sounds. CBS speaks from around the world. Our own reporters know this market intimately — and vice versa. Happy music, nice personalities. Variety. Overall, San Diego's own bounce, pace and life captured by the station. with the biggest audiences in the better part of Southern-.' "i\ V-*? Peters-Griffin-Woodward, Inc. BROADCASTING, January 18, 1960 43 RADIO SUCCESS STORY TOLD Retail Ad Conference hears how radio promoted new department store to the top At the eighth annual Retail Adver- tising Conference in Chicago this past weekend, they talked about a 10 year old department store that has been sold on radio as an advertising promotion medium all its life. The company: Buttreys Dept. Store in Great Falls, Mont. The vehicle: A daily 10-minute program, Mon.-Sat., on KFBB. The glowing testimonial came from Buttreys' advertising mana- ger, Josephine Brooker, in a talk pre- pared for delivery before the RAC Saturday (Jan. 16). Scores of retail advertising specialists from stores and media attended the two-day conference, co-founded by two Chicago promoters, Budd Gore, Chi- cago Daily News, and Ralph Heine- man, head of his own advertising con- sultant firm. Why has Buttreys been with radio consistently for 10 years? Because it sells, said Mrs. Brooker. What does it cost? "That's the surprise bonus of the whole affair," she told RAC delegates. "The cost is so low that we couldn't afford to be without it. The actual money cost is of little importance to you. . . . But you'll appreciate the fact that the cost is less than 2% of our total store advertising budget." Mrs. Brooker expressed conviction that much of Buttreys' success with radio is due to the fact that the pro- motion is "constant, consistent and repetitious." She also scored those who felt radio "was on the way out," noting "that's what they said about records when they came in. . . . and look what happened. It's a bigger industry than ever." Management of Buttreys' first retail outlet had toyed with several radio ideas before it opened its big store 10 years ago. It tried musical shows, civic- minded talks, teenage shows, weather forecasts, news programs, and trans- scribed packages. But, as Mrs. Brooker reminisced, "something seemed miss- ing"— until the opening of the new store. Buttreys saturated all media with news, including a new 10-minute pro- gram describing events and bargains. Said Mrs. Brooker: "Like the man who came to dinner ... it stayed." Ten minutes seemed to be the happy alterna- tive between 5 and 15 minute segments, she recalled. But aside from frequency of impression, the proof of successful advertising lay in the "unity of thought" or central idea — a theme that was "simple, easy to remember, short as possible, specific and original." The result: "What's new at Buttreys, today, Josephine?" The title: Today at But- treys. The ideal time: 10:30 a.m., when the flurry of morning activity is past. Among other "secrets of success" re- counted by Buttreys' advertising mana- ger: (1) selection of a "larger" station — "not a local music-and-news setup" — with network (CBS) "prestige"; (2) origination of the show right at the store, with five telephone, amplifier and electric outlets located strategically throughout; (3) actual programming handled by store personnel. Using both institutional and hard sells, Buttreys interviews customers, store personnel, local personalities and traveling representatives; covers sales events: puts on other special promo- tions, and cross plugs in all media — on tv, in newspapers, and by direct mail. The program sells, according to Mrs. Brooker, "in direct proportion to the amount of thinking, planning, and sound honest values put into it." Tele- phone response is almost immediate; mail orders are "easily traceable to radio", viz. its recent offer of personally autographed copies of Norman Vincent Peak's new book during the Christmas season. Radio also has been used to test other giveaway offers, to sell fashion show tickets and gain response to help-wanted advertisements. The pro- gram is used to back every single store event and for radio specials not other- wise advertised. But perhaps radio's main advantage, Mrs. Brooker pointed out, is its "tre- mendous flexibility and timeliness" (an item comes in Wednesday morning and can be advertised immediately because there is no script for the commercial programming continuity). She con- Furniture spots Radio Advertising Bureau is inviting retail furniture chains throughout the country to sub- mit to the bureau taped or disc samples of actual radio commer- cials they are currently using on the air. Miles David, RAB vice president and director of promo- tion, said about 30 outstanding commercials will be incorporated into a tape recorded production, which will be sent to all partici- pants. Sample commercials may be sent to Mr. David at RAB, 460 Park Ave., New York, 22. tinued: "Practically no advance notice is necessary." Other speakers at the conference in- cluded Frances Corey, vice president of Catalina Inc., and formerly vice presi- dent of Grey Adv. Inc. (on planning); Robert M. Cox, president of Cox's Dept. Store and WMCK McKeesport, Pa. (on promotion) ; and Juanita Edes- trand, advertising manager of Crosby Bros., Topeka, Kan. (on direct mail). Stanley Marcus, Neilman-Marcus, was named "retail man of the year" by the RAC in an announcement prepared for release today (Monday). The confer- ence also is launching a program of annual civic promotion contests for de- partment stores. • Business briefly Time sales Radio buy • Frito Co. (Fritos), Dal- las, Tex., buys series of 50 spots per week on ABC, 47 on NBC and 32 on CBS, all radio, for a 10-month period, effective Feb. 28. Agency: Dancer- Fitzgerald-Sample, Chicago. Adds muffler • Walker Mfg. Co., Ra- cine, Wis., has assigned its "Silencer" auto muffler products to sponsorship of Mutual's five-minute Monday- through-Friday sportscasts by Frankie Frisch (5:30-5:35 p.m. EST) starting today (Jan. 18). Buy covers all sta- tions on network. Agency: Aitken-Ky- nett Adv., Phila. Tv for Vienna • 1960 advertising plans for Vienna Sausage Mfg. Co., Chicago, probably will include tv and extended radio schedules, plus print media, it was implied last week by Wil- liam Ladany, vice president-advertising. The company (Vienna sliced meats, frankfurters), which claims national product distribution, has used radio on a limited basis (WIND Chicago). Agency: H. M. Gross Co., Chicago. Tv chew • Geo. W. Helme Co., N.Y., for its nine brands of snuff, will start 13-week tv spot push Feb. 1, or Feb. 8, in some 30 markets. Number of spots per week in each market will vary from minimum of 10 to maximum of 20. Agency: Kastor, Hilton, Chesley, Clifford & Atherton Inc., N.Y. New Yorkers first • Sterling Forest Corp., N.Y., is to start spot drive on four New York City stations April 7 for promotion of weekend travel to its Sterling Forest Gardens, a 125-acre floral park being developed near Tuxedo, N.Y. Advertiser plans use of spots only on Thurs., Fri., and Sat. during initial period of April 7-30. Some 100 minute commercials will be delivered by various station personali- ties. Agency: The Wexton Co., N.Y. 44 (BROADCAST ADVERTISING) BROADCASTING, January 18, 1960 ...in Cleveland, particularly Deep— even superficial— analysis of Cleveland radio reveals a marked transference of affection to WHK. Listeners used to offer WHK great resistance. But that was before Metropolitan Broadcasting Corporation installed its unique Gestalt of service, news and showmanship. The New WHK delivers Cleveland's second largest audience,* and advertisers are re-orienting. For more insight into the change, consult with Blair, or General Manager Jack Thayer (EXpress 1-5000). _ Cleveland ]__ _ Division of Metropolitan Broadcasting Corporation PULSE, 19. 9% — 6 A.M. . MIDNIGHT. MON. . FRI., OCT., 1959 HOOPER. 18.8* — 7 A.M. -6P.M., MON. - FRI., OCT. - NOV., 1959 GOVERNMENT THIS WAY TO THE ESCAPE HATCH? Doerfer says television might get out of its present jam if networks would rotate culture shows regularly in prime time FCC Chairman John C. Doerfer last week proposed that the three national tv networks and their affiliates set aside, on a rotating basis, one-half hour of prime time each weekday for public service programming. "I do not think that the broadcast- ing industry should wait another moment to neutralize those criticisms directed against the lack of public serv- ice or quality programming during prime time," the chairman said. His proposal was made during a speech last Thursday (Jan. 14) in New York before the Radio & Tv Executives Society. Comr. Doerfer also listed nine major problems facing the FCC in 1960 and described how the Commission proposes to handle them. He included a warning that a freeze on am applica- tions probably will be forthcoming if the Commission is unable to reduce its 12-month backlog in that area. Under Chairman Doerfer's public service plan, the networks would set aside 7:30-8 p.m., Monday through Friday, for public service program- ming. One week, ABC-TV and its affili- ates would program the time with cul- tural and education shows, CBS-TV and affiliates would take the following week, then NBC-TV and affiliates, with ABC- TV returning the fourth week. He en- visioned the networks programming three or four of the weekly half-hours, with local station efforts filling the time one or two hours weekly. "In this fashion, there is no un- reasonable burden imposed upon any single unit of the industry and it would give the industry an opportunity to ful- fill this part of its responsibility on a fair and equitable basis," Comr. Doer- fer told RTES. No Antitrust Violation • The chair- man pointed out that such a coopera- tive action could be taken by the industry without danger of an antitrust violation in line with a recent opinion by the Attorney General (Broadcast- ing, Dec. 21, 1959). He emphasized the suggestion was not offered as a proposed Commission rule or as the only solution. Also, he said, it would not constitute the only public service obligation of stations. "It simply has the virtue of giving the public a continuing and regular source of high-type programming on a basis that would be fair to all those who participate," he said. "There is the added virtue that the public would have a choice of the regular entertainment features offered by the industry from the other two networks during the par- ticular week when one network and its affiliates engage in public service pro- gramming." Hope for Sponsors • Comr. Doerfer said that such programs should be aimed at the whole family and "it would be my hope" that audiences of such sizes would be attracted to ap- peal to advertisers. "These need not be sustaining programs," he said. "From my past observations, I see no reason why they cannot be sponsored." The chairman also expressed the conviction that new creative talent would be at- tracted and that "all of us might be sur- prised and gratified at the outcome." Alluding to the current FCC radio- tv hearings (see page 60), Comr. Doerfer pointed out that a stock complaint has been the lack of quality programming by networks and tv stations. "I would not hesitate to urge the Commission to require such pro- gramming if I were certain we had that power and could ef- fectively set under- standing and en- forceable standards," he said. "But, until the extent of our powers is resolved, I cannot urge upon you more stren- uously or sincerely the advisability of undertaking to do that now." He said the FCC is "determined" to end the hearings the first of February and that the staff already is summar- izing the testimony with a definite de- termination of the extent of the Com- mission's powers forthcoming shortly. He pointed out the program problem is essentially the difficulty of reconcil- ing two conflicting views — (1) de- velopment of broadcasting through competitive forces without close pro- gramming scrutiny and (2) Commis- sion concern and control of program- ming practices. Comr. Doerfer said that he has leaned toward the first theory and pointed out that the second school of thought can point to no specific statutory mandate except the "public interest, convenience and necessity" clause. Major Problems • The FCC chair- man outlined the following major prob- lems facing his agency in the new year: Network Practices • This involves, the commissioner said, whether to re- tain or eliminate option time (proposed rule-making to cut back now pending), whether to regulate program procure- ment practices and whether to license networks. Final decisions in these areas, Comr. Doerfer stated, will have to await completion of the network study and the current hearings. Licensee Practices • Payola and sanc- tions of those guilty fall under this cate- gory. The chairman pointed out the FCC staff now is examin- ing the 5,000 replies to the first part of the payola question- naire that all stations were sent. Answers to the second part are due Feb. 5. "The sanctions will depend upon the facts in each case," he said. "Further investiga- tions and possibly hearings may be necessary in the more flagrant cases." Indicating that he has put little cre- dence on charges by ASCAP and the American Guild of Composers & Au- thors that "payola is running rampant" (Broadcasting, Jan. 4, page 60, this issue), Comr. Doerfer said that there is not as much payola as first assumed. Television Allocations • This prob- lem is a most complicated one and will not be completely resolved during the next decade, he said. Calling attention to the current vhf drop-in rulemaking (Broadcasting, Jan. 4), the chairman said "something has got to be done to equalize the competitive facilities in some of our major markets." Political Broadcasts • The Commis- sion is preparing for challenges of broadcasters' interpretations of last chairman with a plan 46 BROADCASTING, January 18, 1960 "Egad! Blair Did It Again." "There I was," quoth our man, "loaded for Blair. I had data up to the collar of my Burberry ... a portable calculator in my attache case. My Diner's card was at the ready; my Express cards, rail travel card, airline card, three gasoline credit cards, and old W.D. A.G.O. Form 65 were present and accounted for. I had a black knit tie on and my heavy-frame bi-focals were all revved up. Man, I was like ripe." "Never mind the autobiog. Just tell us did you get the business?" "Well, frankly, no. We already had it. The Blair man just said to the chap, 'You know — The Roanoke station with the 58-county market of 448,001 tv homes."' " '. . . 448 thousand and one?' asked the chap." " '. . . and one,' said the Blair man." WSLS-TV Channel 10 • NBC Television Mail Address: Roanoke, Va. A broadcast service (with WSLS Radio) of Shenandoah Life Insurance Company summer's amendments of Sec. 315, Comr. Doerfer said. Particular difficul- ties are expected, he said, with the new provision that imposes an obligation on stations "to afford reasonable oppor- tunity for the discussion of conflicting views on issues of public importance." He said some candidates probably will use this language as the basis for complaints that they did not receive "a reasonable opportunity to discuss con- flicting views." The FCC will have to evolve standards on a case-by-case basis over a period of time to give broad- casters reliable guides, he stated. Clear Channel Proceedings • "Al- though there are a host of matters which command Commission attention, the clear channel and the daytime sky- wave proceedings will be terminated in 1960," the chairman promised. Cur- rently active is rulemaking to duplicate the Class I clears with regional stations. Catv and Boosters • Congressmen have injected themselves into this FCC problem through demands that sparsely- settled areas be provided with adequate tv service. Illegal boosters are numer- ous and the FCC is under heavy pres- sure to accept and bless them. Bills are pending which would place catv under direct FCC regulation, as well as the boosters. "This is a serious innovation into the American concept of broad- casting," the chairman said. "The in- evitable corollary of protection from competition is eventual regulation of service and rates. "If such principles were established in the catv and booster fields, it would, in my opinion, be a short step to eventual service regulation of all of broadcasting." Spectrum Management • Several dif- ferent proposals have been made by the White House, members of Con- gress and private citizens, for a study of spectrum allocations. Included are proposals for a "super FCC" to over- see all assignments, now split between the President (for government users) and the FCC (for private users). "To achieve assurance of the elimina- tion of wasteful or uneconomic uses . . . a single body will be eventually created," Comr. Doerfer predicted. "The problem is how to reconcile the conflicting demands and to safeguard an efficient, intelligible and equitable allocation among the competing users." FCC Procedures • The chairman pointed out that the Commission has recommended several measures to Con- gress, all of which have passed the Senate and now are pending in the House. These are designed to reduce delays, volume of pleadings and ex- penses. The FCC has requested elimina- tion of McFarland Letters in cer- tain instances and more liberal use of its Opinions and Reviews staff, now divorced from the commissioner level by the Communications Act. A particularly sore point is the 12- month backlog in processing am ap- plications, with engineering as a big factor, the chairman said. "If substan- tial improvement in our am processing is not achieved in a comparatively short time, I shall not hesitate to recommend a freeze on all am applications until we pull abreast of a quota we can handle expeditiously," he said. In recent weeks several sources have hinted that such a freeze is a distinct possibility considering the 12-month backlog. Doerfer's plan draws mixed reaction from networks FCC Chairman John C. Doerfer's suggestion that the three tv net- works take weekly turns in present- ing cultural programs in the Mon- day-through-Friday 7:30-8 p.m. period met with mixed reaction. All three networks, with varied degrees of enthusiasm, said last week they are "considering" the proposal. None rejected it outright. "Our first reaction is most certain- ly favorable," CBS Inc. President Frank Stanton said. "Very provocative," observed ABC. "It deserves thoughtful study and we intend to evaluate it carefully," NBC said. Although Chairman Doerfer made no note of it, nor did the three net- works, the 7:30-8 p.m. period in- volved in the proposal would not affect all three networks to the same degree. On CBS-TV, 7:30-8 p.m. is not network option time; it is station option time with a few exceptions. At ABC-TV, the period is transi- tional; as affiliation renewals occur, the time is being shifted from net- work option time to station option. NBC-TV has full option on 7:30-8 p.m. Affiliate Approval • Dr. Stanton said CBS will "obtain the reaction of our affiliates as soon as possible. since the plan cannot be effectuated without their full cooperation. If the proposal does not meet with the sup- port of our affiliates and the other networks, we will continue with our plans to increase our informational and cultural programs in prime time." Chairman Doerfer's idea "makes a lot of sense," Dr. Stanton said, "and deserves prompt and serious consideration. Its adoption would not only achieve the objective of program balance between entertain- ment and non-entertainment, but its unique scheduling has the extra ad- vantage of fixed and regular ex- posure." Consultation with affiliates also was a factor posed by ABC. The net- work said it plans to give the pro- posal "careful study." ABC recited its increased public service programming and said it "plans even more" during the next year. It noted that the programs to result from its exclusive rights to the Churchill memoirs will be aired in prime evening time, as have the major efforts of John Daly's public service department such as Youth Anonymous, The Investigators and the Law, The Splendid American and Prologue 1960. Similar major shows will be aired monthly, along with regular weekly features. NBC's Cultural Record • Informa- tional and cultural programs are being offered in "convenient even- ing hours on a scale unprecedented in television" right now, NBC-TV observed. Citing especially its four- month record to date this year, NBC- TV said, "We have offered 30 news specials, a half-hour to an hour long, during prime-time periods through- out the week." Beginning Jan. 31, the network starts World Wide '60, Saturday, 9:30-10:30 p.m., a "long planned major weekly public affairs" series. NBC-TV also noted cultural series such as Our American Heritage, the Project 20 documentaries, Mark Twain's America, Meet Mr. Lincoln, the Bell Telephone Hour and science series, The Hallmark Hall of Fame and specials such as The Moon and Sixpence, Our Town and Amahl and the Night Visitors. "This is the avenue we have fol- lowed in fulfilling the responsibility we recognize to present major pro- gramming in the public affairs and cultural fields in peak viewing hours." NBC-TV concluded. "Chair- man Doerfer has suggested a dif- ferent avenue to the same end. It deserves thoughtful study and we intend to evaluate it carefully." 48 (GOVERNMENT) BROADCASTING, January 18, 1960 ROOM AT THE TOP Successful advertising campaigns feature spot atthetopof the list . . . the only medium that allows you to reach — with maxi- mum impact — the pro- spective customers you must reach, pinpointing only the markets you're in. Top advertisers get high return with low in- vestment and there's no waste. Scores of success stories in H-R's files attest to the sensational job spot ad- vertising does. Your nearest H-R man will be happy to give you a fast, first-rate fill-in. -.cif-rfj XJTJD Television . Inc. WWV fXXll Representatives "We always send a man to do a man's job" FTC AIMS HEAVIER ARTILLERY AT TV Complains four advertising giants use rigged commercials, cites Lever Bros., Standard Brands, Colgate-Palmolive and Aluminum Co. of America — and their advertising agencies Rigged television commercials are coming under heavy attack by the gov- ernment agency charged with ensuring truth in advertising. This is acknowledged by Federal Trade Commission officials following the issuance last Friday of four com- plaints of false advertising against such giants of the advertising world as Lever Bros., Standard Brands, Colgate-Palm- olive Co. and the Aluminum Co. of America — and their advertising agen- cies. In one case the account executive was also named. The FTC complaints also stated that the Standard Brands' suspect adver- tising also appeared in newspapers and periodicals, and the Alcoa advertise- ment in newspapers. The trade agency charged that the demonstration commercials used by these companies on tv were either rigged or were not true. Last week's action brings to 14 in the last 30 months the number of FTC complaints charging tv commercials with being false or misleading. Six have been filed since January 1959. First response came from Alcoa. It denied it sought to deceive tv viewers. The company statement said that "con- clusive independent tests" were made at the time its super-strength foil was in- troduced "which established its superi- ority over other foil wraps." The latest batch of complaints indi- cates, it was confirmed at the FTC, that the agency's heightened interest in tele- vision is beginning to bring results — in charges at least. Campaign Is Underway • FTC offi- cials have made it plain, ever since the tv quiz scandals broke into headlines last summer, that they were putting more attention on tv. FTC has doubled the personnel of its tv and radio mon- itoring unit. It has established a special task force to deal with tv commercials. It has intensified the plan whereby FTC employes notify headquarters if they notice anything untoward in tv com- mercials while watching tv at home dur- ing their off hours. It has also asked Congress for more money for this pur- pose. The complaints filed last Friday were on the following: Sandpaper smooth • That's not sand- paper being smoothed by the razor in this Palmolive Rapid Shave tv commer- cial (left panel); it's just plexiglass coated with sand. This is what FTC objected to in charging Colgate-Palm- olive Co. and its advertising agency, Ted Bates & Co., with false advertising in touting the "moisturizing" qualities of the shaving cream. Lever Bros., Foote, Cone & Belding, and William H. Bambric, account exec- utive— Pepsodent commercial showing "smoke machine" depositing yellow stain on piece of enamel. Enamel is then brushed with Pepsodent tooth paste and cleansed with plain water. Stain disappears. Claim is made that Pepso- dent removes yellow stain. Not so, says FTC: "Demonstration does not actually prove that Pepsodent toothpaste is effec- tive in removing tobacco smoke stains from the teeth of all smokers, and espe- cially the accumulated stains from the teeth of habitual smokers." Standard Brands and Ted Bates & Co. — Blue Bonnet margarine commer- cial showing Blue Bonnet, butter and competitive margarine with magnified drops of moisture on Blue Bonnet and butter. Voice over video claims moisture drops indicate that "Flavor Gems" in Blue Bonnet give it rich, "natural" taste similar to butter and that lack of these moisture drops indicates compet- itive margarine doesn't taste like "high price spread." Not so, says FTC; mois- ture drops on Blue Bonnet and butter are not real moisture drops, but are of "non-volatile" liquid substituted for the demonstration. And, continues FTC, presence of visible moisture in butter and margarine is undesirable and is avoided by the industry if possible. Colgate-Palmolive Co. and Ted Bates & Co. — Palmolive Rapid Shave com- mercial in which hand holding razor "shaves" sandpaper treated with prod- uct. This is supposed to demonstrate "moisturizing" effects of the shaving cream. Not so, says FTC; sandpaper is really glass or plexiglass coated with sand. Aluminum Co. of America, Wear- Ever Aluminum Inc. and Ketchum Mac- Leod & Grove — New "Super-Strength Alcoa Wrap" commercial showing two hams side by side. One, dried out and "tasteless" is wrapped in torn, crumpled competitive foil; other, fresh and "tasty" looking, is wrapped in fresh-looking, untorn foil. Claim is made that both hams were wrapped and unwrapped same number of times, thus allegedly proving superior qualities of Alcoa wrap. Not so, says FTC. Both hams were among number bought and aged. Least appetizing ham was wrapped in competitive foil which was torn and wrinkled before wrapping; freshest- 50 (GOVERNMENT) BROADCASTING, January 18, 1960 A Major Break-Through in the search for a Better Modulation Monitor The ALL NEW Modulation Monitor The Gates M-5693 modulation monitor operates on an entirely new principle, with patent applied for. Employing direct coupling, this new monitor will read the true values of positive and negative peaks regardless of the presence of carrier shift. With the fastest meter allowable, it will, in addi- tion, give correct peak indications on single pro- gram pulses as short as approximately 50 milli- seconds and will measure the true peak amplitude of program or tone regardless of the wave forms encountered. Older modulation monitors required the engineer to provide certain safety factors to prevent over- modulation. The new M-5693 monitor with true peak indication regardless of the complex wave- form in standard programming, assures accuracy to the point that often greater modulation of the transmitter is possible, resulting in valuable in- creased signal strength. The new Gates modulation monitor uses the dif- ference in the rectified carrier voltage and the reference voltage for negative peaks, and the error from carrier shift decreases as the percentage modulation increases. The error is zero for 100% modulation. Indication of exact readings at high modulation is now possible and downward allow- ance for the error factor is no longer necessary. The self-calibrating feature and the accuracy of indication makes this new monitor ideal for the annual proof-of-performance measurements. An oscilloscope is not even necessary. The new monitor can be located at the transmitter and operated by remote control, with compensat- ing adjustments in the monitor for imperfect tele- phone lines. There are many more exclusive fea- tures in this all new modulation monitor, which are discussed in detail in Engineering Bulletin No. 117-L. Write for your copy today— yours for the asking. GATES GATES RADIO COMPANY Subsidiary of Harris-lntcrtypc Corporation QUINCY, ILLINOIS International division: Offices in: HOUSTON, WASHINGTON, D.C. In Canada: CANADIAN MARCONI COMPANY 13 EAST 40th STREET, NEW YORK CITY looking ham was carefully wrapped in un-abused Alcoa product. The two hams were not wrapped and unwrapped the same number of times, the FTC com- plaint said. The FTC complaints gave the re- spondents 30 days to file answers and also designated all the cases for hear- ing on March 21 in Washington. Follows Complaint Against GM & LOF • Last Friday's charges follow hard on the heels of the FTC's com- plaint against General Motors and Libby-Owens-Ford Glass Co. for tv commercials which, according to the agency, compared the purported lack of distortion in LOF glass used in GM cars with the alleged distortion in glass used in other automobile makes. This was filed last November (Broadcasting, Nov. 9, 1959). One of the allegations is that one of the scenes in the tv com- mercial showing LOF's superiority in lack of distortion was actually shot through an open car window. General Motors Corp. has denied these charges. GM asserted that the challenged ad- vertising was voluntarily discontinued before the FTC complaint was filed and even before the agency began its inves- tigation. The motor company asked dismissal of the complaint, declaring "everything that could be accomplished by this proceeding has already been accomplished by the voluntary good faith discontinuance." GM also said that pictures in advertisements gave a "fair and truthful portrayal of what they pur- ported to portray." Forecast: more crusades, little legislation U.S. Atty. Gen. William P. Rogers' report (Broadcasting, Jan. 11) will encourage the FCC and Federal Trade Commission to "embark on new crusades," with the inherent danger "they might be stampeded into going beyond their authorized powers," Sol Taishoff, editor-pub- lisher of Broadcasting, told the Chi- cago Broadcast Advertising Club last week. While several new bills probably will be introduced in this session of Congress, there's little likelihood of any "considerable amount" of legis- lation affecting communications and advertising this year, he predicted. The "real danger," he told the club's monthly luncheon meeting in the Sheraton Tower, is apt to come in the next Congress, dependent "in great measure upon what happens in broadcasting and advertising be- tween now and then." Tracing congressional and govern- ment agency probes since last fall, Mr. Taishoff noted that an investiga- tion of radio-tv advertising must in- evitably lead to all media, as in the case of the FTC's complaint against Life cigarettes. "This is how a virus culture grows . . . how infection can be spread from one business, advertising, to another, communica- tions," he observed. Some people still favor govern- ment control over radio-tv program- ming, with the apparent belief that "there is a built-in guarantee of excellence in government super- vision and a built-in guarantee of mediocrity or worse in supervision by anybody outside of government," Mr. Taishoff declared. And, he added, some members of the FCC feel they can guarantee the eleva- tion of American culture with a "magic formula" that stamps all sus- taining programs as good simply be- cause they don't carry advertising. Under this formula, he reasoned, "a station gets better as its business gets worse, meaning that a station is best the day it goes broke." Not enough people in broadcasting today believe their business is com- munications rather than advertising, Mr. Taishoff stressed, and not enough in advertising today "fully under- stand the difference between their business and the business of com- munications." It's small wonder, he added, that people in government have difficulty distinguishing between the influences of each in radio and television. LOF has not yet filed its answer. The FTC's interest in tv commercials received its greatest fillip in 1956, when Hamming it up * This is the tv com- mercial used to demonstrate the "super strength" of Alcoa's "New Super Strength Alcoa Wrap." Alcoa wrap is on right, "ordinary" wrap on left. Ac- cording to the Federal Trade Commis- sion a voice over video says that both hams have been wrapped and un- wrapped the same number of times, with ordinary wrap tattered and torn, ham dried out and tasteless and Alcoa wrap unripped and ham "juicy and tasty." Not so, says the FTC. Both hams were not wrapped and unwrapped at same times; a number of hams were bought and allowed to age; the one most fresh was wrapped in Alcoa product; the other in a competitive foil which was torn and crumpled by hand to give it a used appearance. The FTC com- plaint was filed against Alcoa, Wear- Ever Aluminum Inc. and Ketchum, MacLeod & Grove Inc., agency han- dling the account. the agency received extra funds from Congress to establish a tv-radio monitor- ing unit. This was largely at the urging of Sen. Warren G. Magnuson (D- Wash.), chairman of the Senate Com- merce Committee. The special unit was set up in October of that year and the first move to follow was the issuance of complaints against the Mentholatum Co., Whitehall Pharmacal Co. (for In- frarub) and Omega Chemical Co. (for Omega Oil). These were filed in March 1957 and charged that the muscle rub advertisements on tv were false and mis- leading. Following this came complaints against (1) the American Chicle Co. (for Rolaids), filed in May 1957 and charging that the use of a white coated actor implied medical profession en- dorsement; (2) Lanolin Plus, filed in July 1957, against a tv commercial warning against "burning" hair with ordinary shampoos; (3) Helene Curtis' Enden Shampoo, filed also in July 1957, against claims Enden cured dandruff; (4) Lestoil, filed in February 1958, against the lack of warning that the cleaner was flammable; (5) Hutchinson Wax Co., filed in May 1958, which showed via tv that its wax allegedly withstood naming gasoline; (6) Max Factor Co.'s Natural Wave Hair Spray, 52 (GOVERNMENT) BROADCASTING, January 18, 1960 1 Alfredo Antonini 6 ^ ^ Will Bradley Eddie totnmki YOU PICK THE ARTIST SESACs low-cost way to buiid your own top talent Library of recorded music From the vast Library of SESAC RECORDINGS, you choose the artists that suit your station's format — music of style and distinction in performances especially created for the broadcasting industry. Select 100 discs for a total of over 1,000 selections. $10.00 per month for 24 months, and the records be- come the permanent property of your station. 4>y Don Elliott Chieo Hamilton Te* Etcher **** Stamps Quarts Woody Herman The Jordanaires For further information Clip and Mail Today SESAC INC. The Coliseum Tower 10 Columbus Circle New York 19, N. Y. SESAC INC. 10 Columbus Circle New York 19, New York Gentlemen: I am interested in the "Pick the Artist" Plan. Send full infor- mation immediately. Name & Title Call Letters Address City Zone .... State BROADCASTING, January 18, 1960 53 filed October 1958, against tv claim that ordinary straight hair would be given a natural wave if the product was used. Six Month Wax Still Pends • In Janu- ary last year the FTC charged that Con- tinental Wax Corp.'s Six Month Wax advertising on tv was false in that the wax did not last six months. This case is still pending. Orders or consent judgments were issued in all the other cases, except the complaint against Hutchinson Wax Co. In this case, the complaint was dis- missed since the claims were found to be true, but the company was chided for using a fixed demonstration to high- light its claims. Where does the FTC draw the line between rigged tv commercials and those in which a little "touching up" is used to bring the product or its claimed characteristics clearly through on tv? FTC Chairman Earl W. Kintner has publicly and privately made these points on this question: The FTC has no in- terest where no material deception is practiced. It is not against the use of aids to make the product look or act like it should. But it is going to look twice at aids or gimmicks that make the product look or act better than it is — or a competitor's product worse. HARRIS SETS HIS PAYOLA DATE Hearing will start Feb. 8; Oversight seeks $410,000 budget The House Legislative Oversight Subcommittee's hearing on "the whole field of payola" will begin about Feb. 8, Chairman Oren Harris (D-Ark.) an- nounced last week at a news confer- ence immediately following a closed session of the parent House Interstate & Foreign Commerce Committee which he also heads. His announcement Wednesday indi- cated the hearing will follow the same pattern as the tv quiz show hearing held last fall and he didn't think it would last more than a week. He de- clined to name any witnesses, saying only that the list would include disc jockeys and recording company execu- tives and acknowledging that the House group "usually" hears the involved agencies — FCC and Federal Trade Commission. Rep. Harris disclosed that the Over- sight group is asking a total of $410,000 for the subcommittee for its work dur- ing this session of Congress, including $275,000 in new appropriations, some $23,000 on hand unspent and $112,000 — the amount left from an appropria- tion last year for a study of the radio spectrum — to be diverted to the Over- sight group for other work. He estimated that the Oversight Sub- committee's interim report — reporting on its tv quiz show hearing last year and containing legislative and adminis- trative recommendations — would be out in about two weeks. Staff Build-Up • He also disclosed that if the House Administration Com- mittee approves the $410,000 proposed budget for the oversight unit, he will hire six new investigators and two clerks to add to the subcommittee's present staff of 25. The budget was sub- mitted to the Administration Commit- tee Thursday in the usual closed ses- sion. The $23,000 still on hand was the remainder of a $200,000 appropriation for the subcommittee last year. Rep. Harris indicated the subcommit- tee will stick to payola at its hearing next month and indicated that if the group goes into such subjects as mis- leading advertising on tv and radio it will be in a separate hearing. Rep. Harris also said hearings would be held the second week in February on two pending bills to prohibit im- proper influences on federal agencies, set up ethical standards for agency members and employes and prohibit ex parte presentations to the agencies. He estimated Feb. 10 as the date. The House Commerce Committee's Communications Subcommittee has been asked to make on-the-spot studies and surveys on educational tv at Albu- querque, N.M., St. Louis and Cham- paign, 111., in connection with a Senate- approved bill (S 12) to grant $52 mil- lion in federal subsidies to educational tv, Rep. Harris said. He noted the sub- committee conducted similar studies in the Washington, D.C., area, the South, the West, the Midwest and the North Rep. Harris Schedules payola quiz during the congressional recess. Spectrum Later? • The subcommit- tee's plan to conduct a spectrum study has reached an impasse, he indicated, because of opposition from the Office of Civil Defense Mobilization, which wants such a study to be conducted by the Executive Department rather than by Congress. The OCDM oversees government (mainly military) use of the spectrum. With these differences between non- government users and government users, he said, "we might have to knock some heads together" because the pres- ent situation prevents any chance at making headway. He indicated, too, that "some people" feel there have been enough studies in the past 10 years and want action in- stead of more studies. Rep. Harris said he still feels there is merit in the proposed study by the Oversight Subcommittee and in his bill (HR 8426), which would establish a Federal Allocations Board with author- ity to divide the radio spectrum among all users — both government and non- government. Speed on Payola • Referring to the payola probe, Rep. Harris said the sub- committee's activities will have to be "streamlined" because its work must be accomplished by July 1 in time for the presidential nominating conventions and subsequent election campaigns. The House unit, he said, can't afford to make an on-the-spot investigation of every broadcaster. Its main function, he said, is to determine whether present laws are being administered properly and whether the present laws are ade- quate. He declined to comment on the re- port by Attorney General William Rogers, standing on his earlier state- ments that the report's recommenda- tions do not go far enough (Broadcast- ing, Jan. 11). Rep. John B. Bennett (R-Mich.), ranking GOP member on the subcom- mittee, said Thursday he felt the House 54 (GOVERNMENT) BROADCASTING, January 18, 1960 WCKY SOME BUY Six major league stations command the attention of time buyers plotting radio campaigns in Cincinnati. One barrages an area audience but misses fire in the metro market; four others crack the city but black out in the area .One station— WCKY— nails down both...the market and the area. AM Radio Sales, Tom Welstead in New York or your own Nielsen pocketpiece will show you that WCKY piles up a huge daily, weekly and monthly circulation in Cincinnati and in the Tri-State area. A big audience cemented to a low rate makes WCKY some buy! :ky-50.ooo watts BROADCASTING, January 18, 1960 55 FTC charges five The Federal Trade Commission last week filed payola complaints against four more companies — bringing to 27 the number of such alleged unfair trade practice charges it has issued in the last six weeks. Meanwhile, the first answer to the initial payola complaints was received by the FTC last week. This was from London Records Inc., New York. London ad- mitted that "it has directly and indirectly given valuable consid- eration to disc jockeys" but denied all allegations of wrong- doing. Previously RCA signed a more with payola consent judgment to the same charge (Broadcasting, Dec. 14, 7, 1959). The FTC's complaints last week were issued against the fol- lowing: United Telefilm Records Inc., New York (Tel and War- wick labels); M. S. Distributing Co., Chicago; A & I Record Dis- tribution Co., Cincinnati, and James H. Martin Inc. -Music Dis- tributors Inc., Chicago. FTC officials have indicated that more payola complaints may be expected as a result of an in- vestigation of about 100 such cases. Oversight unit should keep probing until it has exposed every irregular practice in broadcasting and added he is particularly interested in deceptive and fraudulent advertising and pro- gramming. But he didn't think the group would be able to get to these practices during the hearings which start around Feb. 8. Rep. William L. Springer (R-HL), another member, said Thursday he ex- pects the hearings to show that payola has "infiltrated the entire broadcasting industry," especially in the largest cities. He revealed that investigators went to Chicago last week and a sub- committee staffer later confirmed that three staff members had left for Chi- cago, the first visit by staffers to that area, he said, although the subcom- mittee has had complaints about pay- ola in that city for some time. Rep. Samuel L. Devine (R-Ohio), also a subcommittee member, expressed the belief that action by the FCC and FTC may remove the need for legisla- tion to prevent tv quiz show fixes. He said he thinks misleading advertising is a far more serious problem. In a statement earlier in the week, he expressed reluctance to recommend legislation to regulate tv programming because, he said, it brings up the ques- tion of censorship. But he felt new laws may be needed to help curb some tv commercials. He wouldn't cite exam- ples, but said some types of commer- cials are irritating. More acceptable to him, he said, are the cartoon com- mercials which are "simple and quiet and get the job done." The Oversight Subcommittee had met earlier in the week (Tuesday), but Chairman Harris would only say the budget proposals were discussed. Here are capsulized versions of legis- lation introduced so far in this con- gressional session which is of interest to broadcasters: S 2780. Sen. Thomas C. Hennings Jr. (D-Mo.) — Designed to clarify scope of authority of fed- eral departments and agencies to withhold in- formation from the public. ("Freedom of Infor- mation" bill.) Judiciary Committee. Jan. 11. S 2823. Sen. Richard L. Neuberger (D-Ore.) ■ — Would furnish government financing to help pay primary and general election campaign expendi- tures of aspirants for Presidency, Vice Presidency, Senate and House. U.S. would pay for 50% of radio and tv time if not over 30 minutes (radio) and 15 minutes (tv) in primaries; 50% of radio time (if not over 1 hour) and tv time (if not over 30 minutes) in general elections. Other pro- visions provide additional funds for all media under different formula. Rules & Administration Committee. Jan. 14. HR 9358. Rep. Abraham Multer (D-N.Y.) — Would require federal agencies to notify persons involved in agency proceedings by furnishing such persons copy of pertinent notice (already in prac- tice at FCC). Judiciary Committee. Jan. 6. HR 9448. Rep. William H. Avery (R-Kan.)— Would require FCC to reserve for educational Supreme Court review sought on spectrum The power of the President over the radio spectrum may be reviewed by the U.S. Supreme Court. This is the object of a petition for review filed by avia- tion interests. The request is aimed at reversing a U.S. appeals court ruling Nov. 13 affirming a 1958 FCC deletion of 2,000 mc of spectrum space from non-government usage. In its brief, filed Dec. 31, 1959, pe- titioners claimed that the lower court erred when it found that the FCC could take the action it did based solely on a request by the Office of Civilian & De- fense Mobilization, acting for the Pres- ident. It was claimed that the FCC could not change spectrum allocations without a rulemaking with all parties repre- sented, particularly since international purposes tv channels "sufficient" to insure "ade- quate" availability to as many persons as "reason- ably feasible" and with access not "substantially" less favorable than such persons' access to com- mercial tv. Commerce Committee. Jan. 7. HR 9486. Rep. Emanuel Celler (D-N.Y.) — Would prohibit concentration of control of "sub- stantial" portion of tv or radio stations and "sub- stantial" portion of news publications (magazines and newspapers) in "any section of the country". Judiciary Committee. Jan. 11. HR 9549. Rep. Henry S. Reuss (D-Wis.)— Would require radio-tv stations to devote 20% of program schedule to public service programs, broadly defines public service and would set up advisory body to further define term; would re- quire FCC to monitor all outlets to enforce such requirements; set up priority for broadcast ap- plicants based on other ownership of communica- tions media and on local ownership and require bidding (in cash and public service commitments) among those in same priority groups; eliminate McFarland Letter; resurrect transfer procedures similar to "Avco" rule; set new qualifications for FCC members, lengthen terms and boost salaries; set up code of ethics for FCC members and em- ployes. Commerce Committee, Jan. 12. HR 9627. Rep. Thomas G. Abernethy (D-Miss.) — Would permit daytime am stations to operate "at least" from 6 a.m. to 6 p.m. Commerce Com- mittee. Jan. 14. treaties were involved. The 1958 action was protested by Aeronautical Radio Inc., Bendix Avia- tion Corp., Air Transport Assn., Pan American World Airways, Trans World Airlines and United Air Lines. Among the bands deleted for private use were 100 mc in the 8800 mc band, changed from civilian radionavigation to government radio-positioning. The move came while the aviation industry was in the midst of adopting a doppler radionavigation device using this fre- quency. In its Nov. 13 unanimous decision, the lower court held that Sec. 305 of the Communications Act gives the Pres- ident prime power over the radio spec- trum. The FCC, therefore, the court said, could do nothing more than ac- cede to his request. The court refused to review the OCDM document since it was classified and there was no rea- son to look into its justification, accord- ing to the appeals judges (Broadcasting, Nov. 23, 1959). Mack re-trial Jan. 25 The second trial of former FCC Comr. Richard A. Mack and Miami attorney Thurman A. Whiteside will take place Jan. 25 before federal Dis- trict Judge Alexander Holtzoff in Wash- ington. The trial is on charges that both Mr. Mack and his friend Mr. Whiteside conspired to throw the grant of Miami ch. 10 to National Airlines. Last De- cember, the U.S. Supreme Court refused to review a lower court ruling denying a motion to dismiss the case. Last week, the Supreme Court denied a motion to reconsider its ruling. The first trial resulted in a hung jury. They were tried last spring-summer be- fore District Judge Burnita S. Mat- thews. IN THE CONGRESSIONAL HOPPER: 56 (GOVERNMENT) BROADCASTING, January 18, 1960 when you buy the Shreveport market, every other business, television stations must build their own reputations to gain the respect and loyalty of their customers and the industry. Six years ago KSLA-TV started operations as Shreveport's first and only television station. Today it is still the No. 1 preference of viewers and advertisers alike. » We like to feel that this is possible because of our strict adherence to good station practices . . . consistent, yet imaginative, programming . . . and loyalty to national and local advertisers who can depend on KSLA-TV to fulfill its obligations to both advertisers and viewers. This consistency PLUS dynamic ratings ( and we have 'em ) add up to KSLA-TV. Your Harrington, Righter &■ Parsons man has the complete story. Why not give him a call? shreveport, la. BROADCASTING, January 18, 1960 5" BROADCAST 'RESPONSIBILITY' Overlooked in getting rich, says Reuss bill Commercial broadcasting over the years "has grown too fast and too profit- ably to catch up with its responsibilities to the public," Rep. Henry S. Reuss (D-Wis.) told his congressional col- leagues last week. Then he dropped a bill in the legislative hopper which, he feels, would in effect say goodbye to all that. Rep. Reuss' bill (HR 9549) carries these provisions: • It would require broadcast licensees to devote a minimum of 20% of their schedule to public service programming, including at least one hour in prime evening time (7-10 p.m.). • So there will be no doubt about what is or is not public service program- ming, his bill establishes a "broad" def- inition: "programs . . . primarily to ad- vance education and culture, or to in- form the public of events or issues of local, state, national and international importance." • And just to make sure everybody understands, Rep. Reuss' bill proposes creation of a body to "further define" public service programs: an Advisory Board on Education and Culture — a seven-member group to be headed by the U.S. Commissioner of Education, with other members to be appointed by the FCC chairman from among persons not connected with broadcasting. • The bill would require the FCC to monitor the programs of all stations to make sure public service programming standards are fulfilled. Other Provisions • The other pro- visions of Rep. Reuss' bill incorporate proposals he made during the 85th Con- gress, in April 1958. They are: • Broadcasters would be charged a fee for a license established in bidding among competitors — both in cash and public service programming commit- ments, the FCC deciding the weight to be given to each, and the money to go into a special educational and cultural fund which would use it to make loans or grants to non-profit stations or other- wise use it to further educational and cultural tv and radio programs. • Establish priorities for those com- peting for licenses; automatic awards would go to those who stand alone in a higher category, with no money bid required. • The priority categories: (1) appli- cant "predominantly locally owned" with no other interests in mass com- munication media; (2) applicant pre- dominantly locally owned; (3) all others. • In station transfers a person enjoy- ing a higher priority than the proposed purchaser could block a sale by offering the same amount considered in the transfer. • The bill would dispense with the "McFarland Letter" requirement under which the FCC must notify an applicant of inability to make a grant, giving grounds and reasons. Instead, the ap- plicant would merely be notified of all objections to his application and given an opportunity to reply. The FCC would then make the grant or designate a hearing as indicated by its findings. • The Reuss bill also would prohibit all off-the-record communications in both adjudicatory and rulemaking cases, both written and oral. • Rep. Reuss' bill would prohibit acceptance of honorariums by FCC members and require FCC appointees to be of "known integrity." It would remove membership in a political party as a criterion for appointment. (Present law now requires that not more than four of the seven FCC members may be of the same political party.) • It would extend terms of FCC mem- bers subsequently appointed to 14 in- stead of 7 years and would raise their salaries $2,000 (to $22,500 for chair- man, $22,000 for others). • The Reuss bill would incorporate a seven-point code of ethics for FCC members and employes to prohibit con- flicts of interest. Responsibility • In an address ac- companying his bill. Rep. Reuss said a basic problem which brought about the climate of rigged tv quiz shows and payola has been the failure of broad- casters and the FCC "to accept fully the fact that a grant of the use of the public airwaves . . . carries with it a responsibility to advance education and culture and to bring the best programs, and a balanced diet of programs, to the people of the U.S." Although broadcasters and the FCC pay "lip service" to these ideals, he said, programs continue to be beamed at "the lowest common denominator of public taste." Broadcasters, backed by the FCC, appear to have two main goals, he said: "to make money, which they do very well, and to entertain, which they sometimes do very well." But educational, informational and cul- tural programming is "far down the industry's list — if it is there at all." Since his bill seeks to improve pro- gramming without harming commercial broadcasting and since "that also hap- pens to be what the broadcasting indus- try and its friends claim to want, I ex- pect to have their support for this legis- lation," Rep. Reuss said. A spokesman for Rep. Reuss said Thursday the provisions on public serv- ice programming in the bill were in- corporated after advice and suggestions from "a couple of communications at- torneys" and others interested in bet- ter programming, but he did not iden- tify them. He said the 20% minimum for public service programs was decided upon as an amount of time "not exces- sive" for such fare. Rogers calls parley U.S. Attorney General William P. Rogers has called for a national con- ference on consumer protection March 10-11 at the Dept. of Justice in Wash- ington. Mr. Rogers last week invited the at- torneys general of all 50 states and of Guam, Puerto Rico and the Virgin Islands to the meeting. Also participat- ing will be the Federal Trade Commis- sion and the Securities & Exchange Commission. Jan. 22 deadline for L.A. convention needs Tv and radio broadcast stations which plan to cover the 1960 Demo- cratic National Convention in Los Angeles, which begins July 11, should advise the House Radio-Tv Gallery in Washington of their mini- mum needs for hotel sleeping rooms, hotel studio or work rooms and work space by Jan. 22, Bob Menough, gallery superintendent, said last week. He said the survey of stations is for use by the Democratic National Committee which will make all hotel assignments and emphasized that this announcement is not a call for ac- creditation for credentials. Although plans are being made for the usual audio and video pool coverage of convention floor activi- ties, some individual stations will want to have their own off-floor cov- erage in the "independent" radio-tv area being set up adjacent to the convention floor, he said. Stations should advise whether they want to rent a desk, install a telephone, radio loop, broadcasting booth (state minimum dimensions) to be con- structed at station's expense. Stations should meet the Jan. 22 deadline since allocations are being made in early February. Address re- quests to: Bill Henry, Convention Chairman, House Radio-Tv Gallery, The Capitol, Washington, D.C. 58 (GOVERNMENT) BROADCASTING, January 18, 1960 COUHIS The equipment listed is but a cross section of the full Collins line. Reliable, high fidelity performance is the result of the straightforward design of Collins broad- cast equipment. Whatever your broadcast needs — from microphone to antenna — specify Collins, your one complete source for high fidelity, high quality broadcast equipment. QUALITY BROADCAST EQUIPMENT NEWEST ADDITIONS TO THE COLLINS HIGH FIDELITY BROADCAST LINE ♦-■4= Collins Announcer— Sets up anywhere with complete, three channel studio console facili- ties. Easily carried in trunk or rear seat of car. Automatic Tape Control — Complete con- tinuous programming — at just the press of a button. Automatic cueing and stopping. I — ' • • • [~ | • * 1% 212G-1 Speech Input Console — Controls simultaneous broadcasting and auditioning of any combination of 9 to 13 inputs. M-60 Remote Microphone-Amplifier— One hand-size unit combines the functions of a one channel remote amplifier and a dynamic omni-directionat microphone. M-40 Studio Microphone, M-20 lovelier Microphone — Dynamic, omni-direetional mi- crophones specifically designed for radio and television use. Smooth response over 60-18,000 cps frequency range. BROADCAST SALES OFFICES CALIFORNIA — 1510 W. Verdugo, Burbank; Victoria 9-6041. GEORGIA — P.O. Box 34, Tifton; Phone 1100. IOWA — 315 2nd Ave., S.E., Cedar Rapids; EMpire 3-2661. MISSISSIPPI — P.O. Box 1194, Jackson; Sweetwood 4-3645 MISSOURI — 628 S. Rockhill Rd., St. Louis 19; Woodland 1-2284. NEW YORK — 261 Madison Ave., New York 16; Murray Hill 7-6740. TENNESSEE — P.O. Box 547, Gatlinburg; Phone 733. TEXAS — 1200 N. Alma Rd., Richardson; Adams 5-4511. WASHINGTON — 939 White Henry Stuart Bldg., 1318 4th Ave., Seattle; Main 2-8278. WASHINGTON 9, D.C. — 1825 Connecticut Ave., N.W.; Decatur 2-9211. Call or write your Collins representative for complete information about the new additions to the Collins broadcast line or write for your free Broadcast Equipment Catalog, Collins Radio Company, Cedar Rapids, Iowa COLLINS COLLINS RADIO COMPANY • CEDAR RAPIDS. IOWA • DALLAS. TEXAS • BURBANK, CALIFORNIA BROADCASTING, January 18, 1960 59 FCC ASKED FOR TIGHTER CONTROLS 'Surprise' broadcaster theme, opposed by Storer, highlights probe To the acknowledged "surprise" of at least one FCC commissioner, three broadcasters last week urged the Com- mission to exert more and stricter con- trols over stations and programming. As a secondary feature of the agency's continuing radio-tv hearing, ASCAP charged that the "collective" policy of BMI and stations has led to "payola becoming rampant as a big business operation." The commissioners, reinforced by the return of Comr. Rosel Hyde from Switzerland, were unusually active in their questioning of the witnesses. Only Comr. T.A.M. Craven was not present for last week's sessions. Their questions, and those of FCC counsel Ashbrook Bryant, centered on (1) FCC authority to consider program- ming at license renewal, (2) broad- casters' control over network program- ming, (3) licensing of networks, (4) au- thenticity of the ASCAP charges, (5) how licensees determine the needs of their communities and (6) content of renewal forms. Only one of four broadcasters testi- fying last week, a vice president of Storer Broadcasting Co., urged the Commission to refrain from exerting any further regulation of the industry. But all agreed there is no favoritism of BMI music. Ford Surprised • Comr. Frederick W. Ford said he was surprised that the station owners were asking for "con- siderably more regulation" than the public witnesses. ASCAP President Stanley Adams was pressed by the commissioners for more information to document his charges against BMI. While he was on the stand, Comr. Robert E. Lee asked if BMI would testify during the hearing. From the audience, BMI Board Chairman Sydney Kaye stood up to reply, "We have not asked for an ap- pearance because we did not antici- pate this unjustified attack on us." He formally requested an opportunity to reply at a future date and Comr. Rosel Hyde, presiding at the time, promised the music licensing group would get its chance. The hearing was held Monday (Jan. 11), Tuesday and Friday of last week. Wednesday was skipped because of the weekly FCC meeting and on Thursday the commissioners were in New York for a meeting of the Radio & Tv Executives Society. The hearing will be recessed this week but it will resume Jan. 25, 26, 28 and 29. Wit- nesses, in addition to BMI, will in- clude the networks and NAB. The Commission hopes to complete the hearing during next week's sessions — or early February at the latest. Chairman John C. Doerfer, gave an indication of one result of the hearing (which has been running since Dec. 5, 1959) when he proposed before the RTES Thursday that the networks and their affiliates rotate daily prime half- hours of cultural programming on a weekly basis (see story page 46). Following is a resume of testimony last week. (For Friday developments, also see At Deadline, page 9.) Stanley Adams, President of ASCAP • The music licensing society asked to be heard because "we are appalled at how widespread the practice of payola has become in radio and tv," Mr. Adams stated. Payola has become "rampant as a big business operation as a result of the collective activity of the broadcasting industry through its wholly-owned . . . BMI," he charged. "The very ownership of such an or- ganization by a group of broadcast- ers threatened free and equal access to the airways for the music of writers and publishers not owned or controlled by this broadcaster-dominated enter- prise. And this threat has been com- pounded by the efforts of BMI to pro- vide financial inducements for sta- tions, disc jockeys, band leaders and program packagers to play BMI music." The ASCAP president said "these improper practices" should be stopped because they injure the public and writers and publishers who "do not engage in such practices and whose songs are therefore broadcast less often." The only way such "injurious practices" can be curbed is through legislation, Mr. Adams told the com- missioners. He continued: "We submit that it is very much against the public interest in honest programming for the broadcasting in- dustry acting collectively through its wholly owned music-owning and licens- ing organization, to have encouraged practices which deceive the listening public. ... I refer to the creation and collective ownership of BMI by the broadcasting industry at large and the incentive thus created for broadcasters to perform BMI music, not on its com- petitive merits, but because BMI is operated for the exclusive benefit of the owners of radio and tv stations." Not Legitimate • Mr. Adams con- tended the activities of BMI clearly go beyond the bounds of legitimate plug- ging. "The result is that radio and tv stations are induced to increase their performance of the captive songs that stations own and control through BMI," he charged. "The broadcasting industry Hard pressed • ASCAP President Stanley Adams (1) and General Counsel Herman Finkelstein were ordered by the FCC to furnish supporting docu- ments to their charges that payola is "rampant, as big business operation." 60 (GOVERNMENT) BROADCASTING, January 18, 1960 through BMI goes further. It engages collectively in payola by entering into contracts to pay subsidies to music pub- lishing firms . . . performers and disc jockeys hand-picked by BMI." He said ASCAP complained about alleged BMI payola activities as far back as 1953 in an affidavit filed with the Dept. of Justice. BMI "manipulation" resulting in arti- ficial ratings will be substantially re- duced when the FCC acts to prevent payola, Mr. Adams said, but BMI will still be in a position to exclude ASCAP songs as long as broadcasters own that organization. Close Scrutiny • The commissioners and FCC counsel Ashbrook Bryant questioned Mr. Adams and ASCAP General Counsel Herman Finkelstein closely on their charges against BMI "On what basis have you made this broad general statement that payola is rampant in the industry?" Mr. Bryant and Comr. Hyde asked. Mr. Adams replied: "... The im- plication drawn here from the owner- ship of BMI by the broadcasters indi- cates that if utilized to the detriment of all other music and all other perform- ing rights societies, it would indicate a widespread, general understanding of the word payola." Mr. Bryant and several commission- ers at various times asked the ASCAP spokesmen if they had proof of the charges. Both Messrs. Adams and Fink- elstein referred to past court pleadings, newspaper clippings, trade articles, but admitted they were not prepared to document the charges. Mr. Finkelstein was ordered to supply the FCC with any other documentation available. In spite of earlier indictments, Mr. Adams admitted to Comr. Cross that he did not know the extent of payola in broadcasting. He kept referring to "collective efforts" of BMI and broad- casters which led the commissioner to reply that ASCAP was claiming that it would not be in the public interest "to use other than ASCAP music." Mr. Adams protested that ASCAP encourages competition but cannot compete under the present BMI-broad- caster situation. Comr. Cross retorted that the FCC could no more prevent broadcasters from owning stock in BMI than in AT&T. "We are getting into a stage here where . . . you will have the broadcaster where we tell him what kind of toothpaste he may use," the commissioner said. Divorce ASCAP Too? • Should ASCAP members be prevented from owning radio or tv stations, publish- ing houses and record companies, the commissioners repeatedly asked the witnesses. "I am just prepared to discuss a divorcement of BMI from ownership by the broadcasting industry." Mr. Adams replied. "I am not prepared to discuss it on an individual basis." Comr. Bartley questioned the wit- nesses at length on the difference be- tween payola and legitimate promotion. At one point Mr. Adams said this is hard to define but later stated that there is a clear distinction. Such things as orchestrations are legitimate, he said. "You have left me with a mysterious BMI's reply BMI last week answered ASCAP charges before the FCC that BMI fostered payola (see story, this page) with a counter charge that "rigged payments" of the latter group encourage payola while its own system of payment "discouraged" the unsavory prac- tice. "The attack was a diversionary tactic, dredging up old charges in order to distract attention from current ASCAP wrong-doings," BMI said. The three-letter music licensing group pointed out that less than two weeks ago ASCAP signed a new consent decree with the Dept. of Justice (Broadcast- ing, Jan. 11) "the fourth imposed upon it for antitrust violations since 1941." BMI said Federal Judge Syl- vester J. Ryan, in connection with the decree, pointed out that ASCAP payments to its mem- bers favored the "controlling group" within ASCAP with the result that "young writers and publishers are being discouraged from writing and publishing new songs." Future witness • Sydney Kaye, (r) BMI board chairman and general coun- sel of BMI, discusses date for future appearance with FCC attorney James Tierney after requesting opportunity to answer ASCAP charges. area here ... as to what is payola and legitimate plugging and I don't know how to define it," Comr. Bart- ley stated. "If you are going to sug- gest that payola be outlawed, you should tell us what it is more clearly." Comr. Ford's reaction: "I am high and dry as a result of your testimony." Past Activities • Counsel Bryanl questioned the witnesses at length about a multi-million dollar law suit instituted against BMI by some 30 ASCAP members; hearings on both sides of Congress on the BMI-ASCAP relationship, and Justice Dept. pro- ceedings against ASCAP. "You mean you have been antitrusted?" interjected Comr. Cross. Mr. Bryant also thought it was strange that Mr. Adams professed ig- norance of how the nation's "top 10" tunes are selected in light of his charges against BMI. The ASCAP president said he had no ideas and had never been "curious." He said occasionally an ASCAP song makes the list in spite of BMI and broadcasters through "sheer merit." Herbert E. Evans, president of Peo- ples Broadcasting Corp. • The head of five radio stations and one tv station owned by Nationwide Insurance Co. urged the FCC to give broadcasting a "little gentle urging" to help the in- dustry regulate itself, especially as to BROADCASTING, January 18, 1960 61 what is expected in programming. "I recognize that in our field of broad- casting some owners with the desire for a quick buck have turned their radio stations into nothing but juke boxes," Mr. Evans said. "TV stations have broadcast queer looking characters in need of a haircut, who wiggle and twist their way through unmusical offerings to the twang of a guitar. Murder, vio- lence and crime are all too prevalent in too many programs. Much of this is broadcast with screaming commercials so as to be heard over the whole noisy din. ... I recognize, therefore, that at least in some areas, the broadcast in- dustry has to be concerned about ob- vious errors and shortcomings." Mr. Evans said Peoples is experi- menting with a "listeners' advisory coun- cil" at WTTM Trenton, N.J., with very satisfactory results. He disclosed plans to institute similar councils at other Peoples stations — WRFD Columbus- Worthington, Ohio; WGAR Cleveland; WMMN Fairmont, W.Va.; WNAX Yankton, S.D., and KVTV (TV) Sioux City, Iowa. The Commission, Mr. Evans felt, is faced with the basic question of what it "should and can do about program- ming." It must do more than in the past, he said, and perhaps only a court decision can determine how far the FCC should go. "If the decision is unfavor- able, then the answer is to obtain such power as may be necessary and de- sirable from the Congress," he told the commissioners. Great Power • The Commission "has great power" over programming in (1) original grants and (2) at license re- newal, Mr. Evans stated. "If the Com- mission followed through and were to require applicants to live up to prom- ises and to commitments, it would have much less of a problem than it faces today," he said of original grants. On renewals, Mr. Evans had this to say: ". . . The Commission has effectively, if somewhat unwittingly, established a 'floor' of standards above which li- censees appear to be renewed almost without question and virtually on an automatic basis. This floor is so low as to permit many abuses. "I do not think that it is censorship for the Commission to inquire whether a solid dose of platters, advertising and a smattering of news capsules is ... in the public interest. . . . Vigorous action by the Commission, such as refusal to renew a license . . . would quickly result in a very substantial lifting of the floor for the marginal broadcaster." 'Fascinated' by ASCAP • Comr. John S. Cross asked Mr. Evans if the ASCAP charges were true. "No," the witness replied. "I was fascinated with it this morning [ASCAP's Adams appeared Monday just ahead of Mr. Evans] be- cause I was on the committee that ne- gotiated with ASCAP for the new con- tract (Broadcasting, Jan. 11). I was amazed at the ignorance they showed this morning and the skill they showed when they were negotiating with us in understanding all that was going on in the industry." William L. Putnam, president of Springfield Tv Broadcasting Corp. • Mr. Putnam, president of three Massachu- setts uhf stations, entered an indict- ment of "a system of tv where wide coverage and market straddling has been encouraged. . . ." He urged that all tv be shifted to the upper band. "We do more hours of local and live programming on just one of our sta- tions than all the commercial stations in Boston (three) put together — and we do it on that station with a rate Clarify policies • Herbert E. Evans, president of Peoples Broadcasting Co., urges the Commission to spell out to licensees what is expected in the way of programming. card of $500," Mr. Putnam said. "It is thus obvious that tremendous cov- erage and inflated earnings are not requisite to serving the public interest." The president of WWLP (TV) Springfield, WWOR-TV Worcester and WRLP (TV) Greenfield hit the empha- sis placed on ratings and "circles on maps [coverage patterns]" by adver- tisers as "maybe the whole reason" for the current tv dilemma. "We have slid by deliberate intent, or by accident, into a system of tv broadcasting where wide coverage and market straddling has been encouraged to the consequent detriment of the community responsi- bility . . ." he charged. Comr. Lee asked the witness several questions about his uhf operation in the mountainous New England ter- rain. In addition to the three uhf sta- tions, Mr. Putnam said his firm has built three translators at a cost of about $4,000 each. One. he said, was built because the "local catv people will have nothing to do with us." His stations face heavy catv competition, he stated, with about half the sets serviced by catv converted to uhf. Where there is no catv, he estimated the conver- sion at about 90%. Mr. Putnam also cited "absentee ownership" operations which, he said, cause the broadcaster to lose identity with the local community. Donald F. Conaway, executive secre- tary, American Federation of Tv & Radio Artists • "All that is required is that you get out the oil can and oil the machinery you created in 1946 in the Blue Book," the AFTRA executive told the commissioners. "It is unfortunate that we should find ourselves in a situa- tion which the Commission intended to remedy in 1946." Mr. Conaway leaned heavily on the provisions of the Blue Book in a gen- eral indictment of the FCC for its al- leged failure to carry out programming provisions of the 14-year-old publica- tion. He said the public image of radio and tv is reflected in the voice and face of the 14,000 performers represented by AFTRA. Station owners and man- agers are "practically unknown" to the public, he said, and "while this Com- mission may be aware that the perform- ers do not decide what shall be pre- sented over the air, to the public the station or network is the announcer or performer." He charged that radio has "almost completely degenerated into a back- ground music service interspersed with news announcements and commercial spot announcements. . . . The necessity for locally produced radio programs serving the specific needs and interests of each local listening audience is more important today than ever. . . ." Tv stations, with few notable excep- tions, he said, present practically no locally produced programs outside of news. Network shows are not an ade- quate substitute for local productions, he stated. Theodore Jones, president of WCRB- AM-FM Boston-Waltham, Mass. • Mr. Jones, majority owner of Boston's "bet- ter music station," joined several other broadcasters in recommending that the Commission exert more control over the medium. "We feel there must be some balance between our present free competitive system that often allows greed of dollars to abuse that freedom — and the opposite extreme of govern- ment dominated airwaves," he said. But, Mr. Jones warned the commis- sioners, "if in regulating you try to censure — to dictate what constitutes 62 (GOVERNMENT) BROADCASTING, January 18, 1960 KFMB-TV ... f . .. N MORE PEOPLE AWAY FROM HOME THAN > ANYTHING! KFMB® TV SAN DIEGO More control urged • Good music broadcaster Theodore Jones, president of WCRB-AM-FM Boston, would have FCC exert more controls over broadcasting, including network reg- ulation and commercial limit. good and bad for public consumption — you run into a greater danger." The WCRB president recommended that the Commission take the following seven steps "for better regulation of radio and tv": (1) To control the dominant program- ming source, FCC should license the networks. (2) To change lip service of some li- censees to actuality, make all licensees live up to the original promises they make when given grants. (3) To insure that these promises are fulfilled, hold public hearings on license renewals and on transfers of license. (4) To raise the standards of pro- gramming generally, demand that 50% of programming be public service or cultural and half of this in prime listen- ing time. (One commissioner expressed "amazement" at this recommendation.) (5) To stop overcommercialization, limit the total time allowed to adver- tising. (6) To help keep responsibility where it belongs (with licensees), divorce ad- vertising from programming. (7) To augment the power to revoke licenses, institute temporary suspension as a warning. If the FCC does not have the author- ity to take one or all of these steps, Mr. Jones recommended that it goes to Con- gress for such authority. John E. McCoy, vice president of Storer Broadcasting Co. • The former FCC attorney told the commissioners that Storer was in favor of control of Minority tastes ignored • Frank Kelly, Fund for the Republic vice president, charged that broadcasting has failed to program for minority tastes and inter- ests; urged emphasis on public owner- ship of spectrum. radio. "Any medium with so much im- pact and influence on so many people must be controlled," he said. The Storer vice president quickly em- phasized, however, that he was not ad- vocating the same type of controls (by the government) many other witnesses, including broadcasters, had espoused earlier. "Such control should be the type that has worked for the past 39 years — control by self-discipline and self reg- ulation, with a minimum of govern- ment supervision," he emphasized. Pres- sures for governmental control "must be resisted strongly and firmly . . ." Mr. McCoy stated. The real difficulty in meeting such pressures lies in the type and quality of service that a licensee should render to serve the public interest, he said. "We submit that the Commission should not attempt to judge the quality of indi- vidual programs. This is purely a sub- jective judgment. It is largely a matter of taste, or of social or economic phi- losophy, or all three." The "minor premises" of tv critics of "murder and mayhem" in tv program- ming is completely unsound, Mr. Mc- Coy maintained. "It would be ridicu- lous, even if not censorship, for any government agency to proscribe pro- gramming on the basis of this type of allegation." Blue Book Critic • The Storer spokes- man recalled that he joined the Com- mission in 1946, a week after the Blue Book was issued. "I personally sub- Radio degenerated • AFTRA's Don- ald Conaway told commissioners that radio has degenerated into a back- ground music service interspersed with news and commercials; demanded bal- anced programming. scribed to its precepts [then]. They sounded pretty reasonable to a young lawyer with no broadcast experience," he said. "I now think there are many things in the Blue Book which should be abandoned if, in fact, they have not already been abandoned." For example, he cited the emphasis on sustaining programs which "does not make sense," local live programs, talk programs "which lose audiences." Mr. McCoy told the Commission that Storer is "not generally in favor of more controls or standards; we fear that sub- sequent Commissions may use any in- crease in specific standards over pro- gramming as a springboard for unwise program regulation." Storer has prepared a programming manual, which took six months to com- pile, to help its executives better serve the public, Mr. McCoy said. He said copies would be sent free of charge to all licensees who request them as long as the supply lasts. Also, he said, the multiple owner now is in the process of activating a quality control plan, where- by personnel will monitor the programs and advertising broadcast by all Storer stations on a regular basis. Leans Over Backwards • In answer to questions Mr. McCoy said he does not believe the FCC has the authority to consider programming at license re- newal time. However, he said, Storer "leans over backwards" on the assump- tion that the Commission does have such power. "We would rather assume that Continues on page 85 64 (GOVERNMENT) BROADCASTING, January 18, 1960 SALES-MAKING FACTS? WESTERN UNION SURVEY SERVICE LINES 'EM UP FOR YOU! Trained Western Union personnel in over 1,625 cities are ready to spot-check TV or radio audience reaction, make traffic counts, or conduct detailed surveys. Western Union Survey Service gets the selling and marketing facts you need . . . when you need them. Whether it's counting noses or "nuts and bolts," if you've got the questions, we'll get the answers! Wire us collect for the complete story. Address: Western Union Special Service Division, Dept. 2-B, New York, N. Y. WESTERN UNION SPECIAL SERVICES BROADCASTING, January 18, 1960 63 'El Salvador'' mine and concentrator of Anaconda's subsidiary, Andes Copper Mining Company High in the Andes, Anaconda opens another great copper mine the free world's supply of copper was significantly in- creased when Anaconda's new mine, El Salvador, recently went into production. Located 7800 feet up on the west- ern slope of the Andes in north central Chile, El Salvador is the largest new copper mine that has been opened since 1945. Soon to produce at a rate of 100,000 tons of copper a year, it has proved ore reserves for 40 to 50 years. And there are additional reserves which have not yet been fully developed. It promises to take its place as one of the few really great copper mines thus far discovered. It teams up with an even greater mine, Chuquicamata, located a little farther north in Chile. Here Anaconda has produced more than 6,000,000 tons of copper since 1915. Today, after four decades of production, Chuqui's proved ore reserves still exceed those of other great mines. Chile is perhaps the Earth's most bountiful storehouse of copper ore. And in the future, Chilean copper produc- tion can repeatedly set new records. This is one important reason why nations and industries dependent on copper can rest assured of increasingly adequate supplies of this versatile red metal. Expanded copper production in Chile is part of an over-all program in which Anaconda is continually applying more than 60 years of experience — not only to the development of new copper sources — but also to meeting the expanding needs of industry for more and better products in the entire nonferrous metal field. The Anaconda Company, 25 Broadway, New York 4, N. Y. AnacondA SUBSIDIARIES OF ANACONDA MANUFACTURE: COPPER AND ALUMINUM ELECTRICAL WIRES AND CABLES; ALUMINUM FOIL, SHEET, ROD AND BARS, STRUCTURALS, TUBING AND EXTRUDED SHAPES; COPPER, BRASS AND BRONZE SHEET, PLATE, TUBE, PIPE. ROD, FORGINGS AND EXTRUSIONS; FLEXIBLE METAL HOSE AND TUBING, 66 BROADCASTING, January 18, 1960 THE REAL MAGIC OF THE ISLANDS Hawaii still has palms, grass skirts and moonlight that can make a witch look like a boy's best dream, but don't let the travel ads fool you; the newest state is a big, bustling market for U.S. goods Idyllic Hawaii, famed for its South Sea charm, has an economic treasure chest whose riches have barely been discovered. Beyond the Polynesian facade of Wai- kiki Beach lies a commercial prize — a market of 660,000 people who live com- fortably in the American way and spend more per household than the average U.S. family. Businessmen often fail to sense the importance of this market after a jet flight to the 50th state and a fortnight of beach-lolling and night-clubbing in Waikiki's tourist spots. Graced by all-year summer, swaying hula girls and a fire-spouting volcano, the island chain now offers mainland :ommerce a buying power that some- iow hasn't gained due recognition in SPECIAL REPORT the general excitement over statehood. Nearly a century - and - a - half has passed since New England missionaries brought religion and Yankee thrift to the archipelago, once known as the Sandwich Islands. In the opening weeks of 1960, Hawaii assumes its role in the national economy with a business and cultural structure whose facilities and habits are worthy of close, on-the-scene observation. Catering to fun-loving, money-waving mainlanders is a $100 million industry in Hawaii — an industry that's due for a boom, judging by post-statehood and jet-age developments. It's one of many key income sources with exciting po- tentials that challenge the imagination of practical economists. The gentle swish of Hawaii's palms and the fragrance of its plumeria flowers provide a setting for pleasant living. But Hawaii, properly understood, must be conceived as a billion-dollar-plus market available to those who follow the westward move of the U.S. economy and the approaching development of the Orient. Beautiful Hawaii is more appropriate- ly described, for business purposes, as the focal point for Pacific trade and communications routes spanning half the globe's surface. In less than a quar- ter-century its distance from the West Coast has been cut from five days to five hours by development of the jet. The East Coast, once a 10-day trip SROADC ASTING, January 18, 1960 67 Hawaii report continued away and still a three to four-week sur- face cargo haul, is now only 10 jet hours out of Honolulu. Past and Progress • From the fern grottoes of westernmost Kauai to the black sands of the Big Island (Hawaii) this Polynesian island chain is learning how to blend the gadgetry of civilization with its elysian climate and spectacular geography. Hawaii's physical and mechanical progress matches or surpasses that of many states, particularly in the Greater Honolulu area. The commercial decor is contemporary and alluring, especially in the newer developments. Highways are four-lane and double four-lane where traffic is heaviest; as in most mainland centers, there aren't enough lanes to accommodate the traffic peaks comfortably. The marketing of goods and services is conducted through facilities unsur- passed anywhere (see Ala Moana Shop- ping Center, page 78). Selling methods differ from mainland procedures due to the polygenetic population and the di- versity of tastes inherent in this racial blending. But Hawaii's businessmen are skilled in the techniques of serving this populace, which lives in an integrated harmony beyond the highest mainland attainments (see marketing-broadcasting story page 73 and ethnic story page 70). A strong and intensely competitive broadcast structure serves the 50th state, adapting newest technical methods and equipment to the coverage problems created by the high mountains and jut- ting hills. A trek around the islands leaves one main impression — program- ming is generally similar to stateside broadcasting. The Outer Islands • Pleasure-seeking visitors and even businessmen usually take away happy memories of sway- ing dancers and plush hotels after a fort- night spent signing travel checks. Many tourists utilize the automated travel- bureau tours but the do-it-yourself ob- server who ventures beyond Waikiki Beach will find a barely touched eco- nomic potential. Within the next decade, many Ha- waiians believe, the islands of Maui, Hawaii, Molokai and Kauai will benefit as the growth of industry and business around Honolulu forces agriculture and tourism in their direction. They've got the land and the beaches, and will gladly accommodate the dollars that escape Waikiki. The tourist centers are limited but attractive; plans for new hotels are fabulous. World War II ended the South Sea concept of Hawaii. In a decade-and-a- half the islands have changed from a defense-sugar-pineapple center located in a setting of tropical splendor into an aluminum-concrete unit trimmed with palm fronds. Most of the beauty re- mains; the equipment of civilization has been set between the lush vegetation and the abrupt hills, and piled on shore land that once was ocean or swamp. Honolulu's tourist and aviation indus- tries had a pre-Christmas gift from na- ture when Kilauea volcano went on a tantrum. In a few exciting days the two inter-island carriers, Aloha and Hawai- ian, flew 10,000 passengers over the fiery fountain for fees that ran up to $67.50 for an overnight package deal. Transportation Advances • The first months of jet travel and statehood pushed visitor arrivals up to 240,000 for 1959, over 25% above early estimates. Pan American flew its first jet last July 4, expanded to daily jets in mid-October and was putting on new flights in mid- January. New transport developments include DC8 flights by United, to start in March, and by Northwest later in the year; waterborne freight using new con- tainerized methods; more and speedier inter-island freight. Many journalistic and literary por- trayals of Hawaii, swayed by the salu- brious climate, fail to stress some of these basic traits of interest to busi- nessmen: • Hawaii is a domestic, not an ex- port, market. • Two-thirds of consumer goods are imported, principally from the main- land; most leading brands are sold. • Gross 1959 product was over $1.5 billion. • There are 135,000 tv and 250,000 radio sets plus 105,000 autos with radios. • The people are young and ambitious (median age 24; U.S. median 30). • Personal income in 1959 was $1.32 billion (Bank of Hawaii estimate); popu- lation of 660,000 (including military) lives in 160,000 dwellings. These facts must be understood by those interested in Hawaii's dollars. An on-the-scene inspection is an in- structive as well as pleasurable experi- ence. The fast jet trip helps prepare observing visitors for an alert business pace that contrasts with usual concepts Broadcast stations in the islands Radio log of Hawaii Honolulu, (Oahu): KAIM — 870 kc 1 kw; Christian Broadcasting Assn.; Cornelius Kuer, mgr. KAIM-FM— 95.5 mc 5.6 kw; duplicates KAIM. KG MB — 590 kc 5 kw; CBS; owned by Star- Bulletin: M. Franklyn Warren, vp-gen. mgr.; Robert W. Sevey, sta. mgr. KGU— 760 kc 10 kw; NBC; owned by Hono- lulu Advertiser; William 0. Paine, vp. mgr. KHVH — 1040 kc 5 kw; owned by Kaiser inter- ests; Richard C. Block, gen. mgr. KIKI — 830 kc 250 w; ownership headed by Royal V. Howard; Angelo Rossi, mgr. KNDI (CP, not on air)— 1270 kc 5 kw; James T. Ownby, owner. K0H0 — 1170 kc 1 kw (same ownership as KANI Kailua); Japanese, Filipino programs. K00D — 990 kc 1 kw; Hawaiian Pacific Inc.; Dick Lee, mgr. KP0A— 650 kc 10 kw; owned by Founders Group; Perry W. Carle exec, vp, gen. mgr. KP0I— 1380 kc 5 kw; H. G. Fearnhead, pres. KULA— 690 kc 10 kw; Jack Burnett, pres. KU0H (FM) — (non-commercial, educational)— 90.5 mc 10 w; U. of Hawaii. KV0K (FM) — (non-commercial, educational) — 88.1 mc 10 w; Kamehameha School for Girls. NEW (CP, not on air)— 96.3 mc 7.7 kw; E. F. Weerts, owner. Kailua (Oahu): KANI — 1240 kc 250 w; Windward Broadcast- ing Co. (see K0H0 Honolulu). Waipahu (Oahu): KAHU— 920 kc 1 kw; Rural Broadcasting Co.; Harry En Chu, gen. mgr. Hilo (Hawaii): KHBC— 970 kc 1 kw; CBS; owned by KGMB Honolulu and rebroadcasts its programs. KIM0 — 850 kc 1 kw; James Emile Jaeger, owner; rebroadcasts some KHVH Honolulu programs. KIPA— 1110 kc 1 kw; MBS, Inter-Island Net- work; estate of Allan H. Pollack, owner; R. W. Jaderstrom, mgr; repeats some KP0A Honolulu programs. Wailuku (Maui): KMVI— 550 kc 1 kw; Maui Pub. Co., Ezra J. Crane, gen. mgr.; Richard E. Mawson, sta. mgr. Lihue (Kauai): KT0H— 1490 kc 250 w; NBC; Charles J. Fern, pres. & gen. mgr.; Tad Eto, com. mgr. Tv log of Hawaii Honolulu (Oahu): KGMB-TV — ch 9 77.6 kw visual; CBS-TV; owned by Star-Bulletin; M. Franklyn War- ren, vp-gen. mgr.; Robert W. Sevey, sta. mgr. (see KMAU-TV Wailuku and KHBC- TV Hilo, satellites). KHVH-TV — ch 4 26.3 kw visual; ABC-TV; owned by Kaiser interests; Richard C. Block, gen. & sales mgr. (see KMVI-TV Wailuku; applicant for ch. 13 Hilo satel- lite). K0NA (TV)— ch 2 60.3 kw visual; NBC-TV; owned by Honolulu Advertiser (KGU) and John D. Keating, pres. & gen. mgr.; Arthur P. Sprinkle Jr., sta. mgr. (see KALA-TV Wailuku, satellite). Wailuku (Maui): KALA (TV)— ch 7 11.92 kw visual; NBC-TV; owned by K0NA (TV) Honolulu and rebroad- casts its programs as satellite. KMAU-TV— ch 3 5.95 kw visual; CBS-TV; owned by KGMB-TV Honolulu and rebroad- casts its programs as satellite, along with KHBC-TV Hilo. KMVI-TV— ch 12 27.5 kw visual; owned by Maui Publishing Co. (see KMVI Wailuku); rebroadcasts KHVH-TV Honolulu programs. Hilo (Hawaii): KHBC-TV— ch 9 1 kw visual; owned by KGMB-TV Honolulu and rebroadcasts its programs as satellite, along with KMAU-TV Wailuku. NEW — ch 13; application for satellite filed Jan. 6 at FCC by KHVH-TV Honolulu. 68 (SPECIAL REPORT) BROADCASTING, January 18, 1960 NIIHAU ( M'V 0 ,1 KAUAI <>OAHU ^04^^ Y ■ *sp>' T^^auo ^^^**** W3^^ MOLOKAI ^ .^7 ' MAUI / c LANAI v ^\ k '<■ * Kohului /— -y HAWAII / KONA / \ Hil° V Mouno . pi blSTRICT,"^ £jjf? > Jla \ Kilauea \ ' ' ^ ■■■■■■i The islands of Hawaii • Estimates of Hawaiian economy by individual islands, compiled in late 1959 by the Bank of Hawaii, follow (with % of all-island totals): Oahu • 604 sq. mi., 9.4% of total land area; population 502,000 (including military), 79.1% of total; labor force 162,160, 76.9%; sugar (exports) $20.7 million, 20.2%; pine- apples $68.5 million, 54.9%; other agriculture $20.1 million, 48.0%; tourism $75 million, 91.4%. Hawaii • 4,030 sq. mi., 62.6% ; population 61,000, 9.4% ; labor force 22,020, 10.4%; sugar (exports) $36.6 million, 35.6%; pineapples, none; other agriculture $14.7 million. 35.1%; tourism $4 million, 4.9%; coffee $7 million. Maui County • (includes Maui, Molokai and Lanai Is- lands) 1,174 sq. mi., 18.2%; population 44,000, 6.9%; labor force 16,060, 7.6%; sugar (exports) $22.1 million, 21.5%; pineapples $44.5 million, 35.6%; other agriculture $4.3 million, 10.2%; tourism $1 million, 1.2%. Kauai • 627 sq. mi., 9.8%; population 28,000, 4.4%; labor force, 10,650, 5.1%; sugar (exports) $23.4 million, 22.7%; pineapples $11.9 million, 9.5%; other agriculture $2.8 million, 6.7%; tourism $2 million, 2.5%. Distances from Honolulu • Hawaii (Hilo) 216 mi.; Maui (Kahului) 101 mi.; Molokai (Hoolehua) 53 mi.; Lanai (Lanai City), 74 mi.; Kauai (Lihue) 102 mi. of lazy living in the tropical climate. Jets and statehood will quicken the de- velopment of the outer islands as Oahu, the business and population center, ap- proaches semi-saturation and its agri- cultural land is pre-empted by the me- chanical equipment of modern civiliza- tion. Expansion of air freight and opening of direct mainland flights to the outer islands will further speed outer island progress. Pan Am has proposed a fleet of turboprop jets and converted DC7s for cargo use, including mail and with low bulk rates. "Mass travel by air, made possible by the jet age, may prove to be more significant to world destiny than the atom bomb," said Juan Trippe, Pan Am president. The enlarged Honolulu-Cali- fornia telephone links now carry more traffic than any other long ocean route. The business pace in Honolulu is seldom slowed by mid-day heat. Actu- ally, this heat is mild compared to that in many big mainland cities and air- conditioning hasn't developed as a ma- jor comfort necessity. An ex-stateside broadcaster, Harold J. Bock, who once was an NBC Holly- wood executive, went to Honolulu in 1955 "to get away from the rat race." Looking around the cluttered desk in his Waikiki public-relations office, he said wistfully, "Now the rat race has caught up with me." He predicted state- hood "will be a tremendous catalyst and stimulate all business activity." Swift Growth • Dominant Honolulu is spreading out in all directions, parti- cularly around the windward (mainland) side. The next decade will see at least $ 1 billion in private-family construction. Offsetting the historic land shortage, a remnant of the old feudal system, are apartment skyscrapers and land-rental homes. A choice apartment in the Wai- kiki Beach area may run $40,000 or more. Honolulu's suburbs grew 40% in the last half of the 1950s. Choice busi- ness sites cost up to $1 million an acre. High health standards prevail on the islands. The people are inherently cor- dial and pleasant. They are physically strong, high in artistic attainments, and have low infant and maternal mortality (see ethnic story page 70). Native resources are being exploited with fervor. Tropical fruits, in addi- tion to pineapples, are being devel- oped. The orchid business is booming in Honolulu and on the Big Island (Ha- waii). Floraleigh Gardens and others ship orchids literally by the million to the mainland, specializing in field- grown varieties not competitive to mainland types. And few visitors have ever landed on the islands without helping the lei business. Then there are the nuclear sciences, electronic automation and missile arts. All hold promise for Hawaii's future, boosted by the energy of an area that was ready for statehood long before its admission. BROADCASTING, January 18, 1960 69 St ALL DAY ALL NIGHT The people of Hawaii Hawaii offers living proof that democ- racy really works. The islands' 660,000 residents com- prise a racial blend of oriental, oc- cidental and Polynesian blood strains and cultures. This diversified populace lives to- gether in integrated harmony and eco- nomic comfort. There are human facts every main- land businessmen must know in order to do business in the 50th state: • Living standards in the islands are as good as those in most stateside com- munities; in Honolulu, where the popu- lation is bunched, they're even better. • The typical Hawaiian's educational and cultural attainments match state- side standards. • Hawaii's native language is used mostly for festive and promotional pur- poses plus nomenclature. • In the typical home are found the same detergents, toothpastes, automo- biles, radio and tv sets, and appliances bought on the mainland. • Business dress in Honolulu is similar to that in Los Angeles, Chicago or New York — aside, of course, from the total lack of cold-weather garments. • Racial statistics show a strong Oriental flavor, but the blood lines are becoming fused and percentages are be- coming meaningless. • Nine out of 10 persons are Hawaii- born or migrants from the mainland. • The literacy rate (English) is 98%. • Every child speaks English; some "pidgin english" is heard among older Japanese residents and other racial groups. • One of every three weddings in the last half-century has been interracial. Slow Fusion • The fusing of Hawaii's races since the Yankee missionaries ar- rived in 1820 and the oriental planta- tion hands in the 1850s hasn't been all sweetness and love. Early plantation owners sweated their labor and paid pitiful wages. Two old saws tell the story: (1) The New England missionaries had the Bibles and the natives had the land; in a few years the natives had the Bibles but the missionaries had the land. (2) The missionaries went to Hawaii to do good and ended by doing well. Both have basis in fact. The mission- aries and their descendants proved to be thrifty businessmen. Mechanization, general progress in the realization of an individual's dignity, schooling for all children and the breakdown of the old dominance of pioneer families con- tributed to racial harmony. Intermar- riage became commonplace and lost its community stigma. There's still some segregation — in BROADCASTING, January 18, 1960 IkrMTHIS (WiTHIS ihm\s (^ANYTHING JlD^! THE BEST IN SIGHT AND SOUND IN THE 50TH STATE KAISER BROADCASTING KHVH HONOLULU RADIO 1040 • 5 KW • TV CHANNEL 4 • ABC-TV REPRESENTED BY THE ADAM YOUNG COMPANIES or KMVI-TV Maui or Channel 13 Hilo Soon (subject to FCC approval) tor KIMO, 850, Hiio 2 miles BARBERS POINT NAVAL AIR STATION PEARL HARBOR NAVY YARD HICKAM AIR FORCE BASE HONOLULU INTERNATIONAL AIRPORT Covering the waterfront • Some 300,000 people live in the Greater Honolulu area, ranging from west of the Barbers Point Naval Stations (left) to Diamond Head (right) and on to Koko Head (extreme right). Industrial development is progressing between Pearl Harbor and Barbers Point, in- cluding the $40 million Standard Oil of California refinery now approaching completion. A large private housing de- velopment is under way in the section. Starting at Pearl Harbor the residential construction is moving into the island. Two airports and the Keehi Lagoon for seaplanes (center foreground) are bordered by undeveloped Sand Island (be- tween Honolulu industrial and central business district), a Hawaii report CONTINUED clubs, for example, where it works both ways — Orientals won't admit Cau- casians to some of their activities. But Hawaii stands out as an example of racial harmony, moving President Eisen- hower to make this statement Dec. 12 in India during his goodwill tour: "The men and women of the new (50th) state have their ancestral homes in Asia and Africa and Europe and the two Americas and the islands of the earth. Those people are of every creed and color yet they live together in neigh- borly friendliness and mutual trust. . . . The world should take time to listen with an attentive ear to Hawaii." And Gov. William F. Quinn, of Hawaii, described the state as "a suc- cessful example of how diverse races and culture have melded happily through the democratic process of live and let live." Aloha Land • The interested observer who explores the cities, villages and smaller settlements around the islands will quickly catch the spirit of this land of Aloha — a word that is used frequently by Hawaiians. It has become a familiar greeting and symbol of good-will. At the transition point in Hawaiian history, the new state offers an attrac- tive market because of its relatively high spending for food and goods. The going pay for many plantation workers is near- ly $15 a day. Wages and salaries are comparable with stateside levels. An analysis of racial characteristics in 1957 by the former Territorial Plan- ning Office, using U.S. Census Bureau data (including 58,000 military depend- ents but not some 40,000-odd military personnel) showed this distribution: Hawaiian and part-Hawaiian, 20.9%; Caucasian 21.7%; Chinese 6.5%; Jap- anese 33.4%; Filipino 13.2%; other 4.3%. But the statistics run into the quali- fications imposed by a tricky formula because of the blending of blood. In the case of mixed marriages, a child is counted non-Caucasian; if any part is Hawaiian, he is in the part-Hawaiian group; in other mixtures the child is grouped in the father's race. Education Opportunities • Good schooling is available to all Hawaiian children. Enrollment at 208 public and 98 private schools plus the highly rated U. of Hawaii totals around 175,000. There are 400 Protestant churches, 115 Catholic parishes and 100 Buddhist temples on the islands. The town of Hilo has a Chinese Congregational church. The fierce pride of oriental-born Ha- waiians in their American citizenship was dramatically demonstrated in World War II when the famed 442d Battalion had the heaviest casualties and received the most decorations given any U.S. Army unit of comparable size. The heroism of these Japanese-American soldiers has been exalted by historians and novelists. Servicemen quickly fell in love with Hawaii — and sometimes its girls — dur- ing the war if they were stationed on the islands or stopped off long enough to catch a few hours at Waikiki. Some decided it was a fine place to live; some married Hawaiian girls; some returned stateside to spread the word about this mid-Pacific version of Shangri La. Dur- ing the past decade tourist trade quad- rupled to $100 million. Most tourists fell into the Aloha spirit; many became repeat visitors, and many stayed — to be- come permanent residents. All these influences have tended to in- crease the ratio of Caucasian blood and to strengthen mainland ties. As a terri- tory, Hawaii brought its culture up to mainland levels. Its symphony is con- sidered excellent; its Academy of Arts is world-famed. There's still some illiteracy (English) among older people. In an analysis con- ducted for KPOI Honolulu, Prof. An- 72 (SPECIAL REPORT) BROADCASTING, January 18, 1960 HONOLULU HONOLULU NDUSTRIAL CENTRAL DISTRICT BUSINESS DISTRICT paradox in an area where hard-to-get land sometimes runs $1 million acre. Midway between the business center and Waikiki near the shoreline is Ala Moana shopping center (50 acres, $50 million a year sales). Glamorous Waikiki Beach, world-famed tourist attraction, has 5,000 hotel rooms. It's crying for more and will get them. Between Waikiki and WAIKIKI DIAMOND HEAD Diamond Head, where land commands colossal prices, new apartment skyscrapers are rising. Henry J. Kaiser, ship- builder and mountain mover, is planting an entire city and resort center at Koko Head, extreme right. (Note: This is a composite aerial photograph, accounting for distortion in foreground. The mileage scale is accurate.) How to buy broadcast advertising in Hawaii drew W. Lind, director of the Romanzo Adams Social Research Lab., U. of Ha- waii, estimated first-generation Japanese population at 26,200. He indicated 15% to 20% of the total population can speak the Japanese tongue to some extent. Ethnic Traits • One rule-of-thumb classes Japanese as fine workers, crafts- men, retailers and bankers. Their energy and zeal are generally recognized, and they take pride in living up to this rep- utation. Another broad classification, somewhat overlapping these traits, holds that Chinese are good businessmen; have the highest per-capita income of any racial group with the exception of some of the early Caucasian families; are suc- cessful in real estate, retailing and other lines of trade. These Orientals often practice intense American patriotism their mainland fel- low citizens could well copy. Hawaiian statehood was delayed by the charge it was infested with Communists. The FBI investigated and found only 25 on the islands. In its 1959 mid-year roundup the Bank of Hawaii stated, "No equally large group anywhere has, on the aver- age, progressed as rapidly over the past 50 years in education, wealth, political advancement and opportunity for fur- ther achievement." BROADCASTING, January 18, 1960 Modern, prosperous Hawaii is a good market for advertised goods and prom- ises to become better, much better. A combination of strong broadcast impact and the new buying force emerg- ing from the statehood-jet age im- petus offers a sales attraction that de- mands the attention of mainland ad- vertisers. Most of the familiar brand names seen in stateside stores are found in Hawaii's up-to-date super-markets, spe- cialty shops and department stores. More brands are entering the market, and established brands are strengthening their sales position as psychological ties with the mainland become closer and the "export market" concept disappears. The highly competitive broadcast structure offers rewarding promotional facilities for advertisers who approach the high-buying public with an under- standing of its special aspects. An on-the-scene inspection of island broadcasting and talks with some of the islands' agency executives lead to an inescapable conclusion — careful study of listening, living, audience composi- tion and buying habits is a must for those who sell goods and services to the 660,000 dwellers in the 50th state (see economic resume page 80). What's on the Air • Hawaiian broad- casting is programmed along mainland lines — top tunes and the inevitable rock 'n' roll, disc jockeys, sports, news, public service and all the other types plus special programs peculiar to the state. Interest in serious music is in- creasing. Radio and television can be bought by the numbers in Hawaii but some who know the market intimately don't recommend that approach. The island's radio stations — and there are 12 am outlets on Oahu (Honolulu) alone — have an important advantage over mainland outlets: Freedom from co-channel and adjacent-channel inter- ference. Uninhibited by these stateside techni- cal blocks, the signals penetrate the hills and valleys, circle around moun- tains and along shorelines, leap easily over long water-hauls from island to island, and get boosts from satellites. Only a few isolated points lack primary or at least good secondary service. The Tv Picture • Television is availa- ble to more than nine out of 10 homes and is regularly received in eight out of 10. This nearly complete coverage 73 K AHU 920 Kc 1000 WATTS FOR COVERAGE WHERE COVERAGE COUNTS JOHN E. PEARSON COMPANY NATIONAL REPRESENTATIVE isisysisisisisisvsisisisisisisieisisttisigisttigieie« 8 8 V S! S8 V *s SJ ij SS 8 V. V. SI St For the ADULT buying Audience it's KAIM AM-870k,c FM-95.5mc a m HONOLULU Fine Music all day long Offering the only regular Stereo broadcasting in the 50th State Represented by: Hil Best in the east § Tracy Moore in the west 74 (SPECIAL REPORT) Hawaii report continued defies the predictions of a decade ago when engineers were wondering if Honolulu's towering hills and outwardly bent shorelines would permit service from signals having definite line-of -sight characteristics. Since World War II two develop- ments have marked island broadcasting: • Television has bloomed with the same impact prevalent on the main- land, and • Radio has expanded enormously in influence and service during television's growth. Honolulu's three tv stations (KGMB- TV, KHVH-TV, KONA) have sea-level towers between the downtown area and Waikiki Beach. The signals quickly en- counter obstacles when they reach the nearby mountains and bump into Dia- mond Head at the end of Waikiki. These natural barriers weaken signals for the windward (mainland) side of Oahu, where residential areas are sprouting up, down and between the hills and along the shore. Inland, tele- vision's bounce effects bring service to many of the homes in what normally would be shadow strips. But some areas can't tune Honolulu tv stations satisfactorily. Here techni- cal ingenuity has taken over. About 100 miles away, on Maui Island, the Honolulu stations get a fresh kick from attended satellites located above the 10,000-foot level on Mount Haleakala, an extinct volcano. The satellites reach many Oahu shadow spots, filling in the gaps. They cover Maui, of course, as well as neighboring islands including about half of the Big Island (Hawaii). A frustrating shadow on Hawaii is known as the "Hilo Pocket." Largest city outside Oahu, Hilo lies in the lee of a 14,000-foot mountain (Mauna Kea). It has been getting rebroadcast service from KGMB-TV Honolulu via the local KHBC-TV. Shortly after New Year's Day KHVH-TV Honolulu, operated by the Kaiser interests, asked the FCC for a permit to build a satellite at Hilo. It hoped to be operative by February. An investment group had proposed a community-antenna wired service in Hilo prior to the KHVH-TV filing. High Standards • Hawaiian radio and tv stations meet most mainland stand- ards and surpass many of them. All Honolulu tv stations are equipped with video tape facilities. KHVH-TV has just ordered a mobile vtr unit with three cameras. Agency timebuyers obviously are sen- sitive to the special traits of the Ha- waiian audience. "Radio has total circulation," said Jack de Mello, vice president and radio- tv director of Vance Fawcett Assoc. and formerly of Radio Advertising Bureau. "Four years ago the island audiences would watch a tv test pattern for hours," he recalled. "Now they get most of the important mainland telecasts." Radio is stronger than ever despite tv's prog- ress, he said. Trent Christman, director of the radio-tv department of Hoist & Male, described as the oldest (30 years) island agency, added, "The vast majority of stations are well-managed and well-pro- grammed operations." This agency, like others, places business for mainland sponsors including Pet Milk, Champion spark plugs, Toni, Heinz, Chesebrough- Ponds, Lever Brothers. Similarly Milici Advertising Agency is used by mainland firms, according to Ray Milici. Such sponsors (and their agencies) as General Foods, Vick, St. Joseph, Kleenex, General Motors and others spend their advertising money through the agency to take advantage of local know-how. Island Timebuying • Many routine timebuying problems are the same as those in other markets of comparable size, Mr. Christman said. "It boils down to finding the most people for the fewest dollars," he explained, a theory he con- cedes can be applied most anywhere. He continued: "The timebuyer's problem in Hawaii is simplified by the fact that 80% of the total population lives within the 25x40-mile area of Oahu. Timebuyers' desks aren't cluttered with coverage maps and most of them wouldn't know a millivolt contour if they found it in their poi bowl." Here's his formula: "It's a matter of reading the ratings, using the handy sliderule, figuring cost-per- 1,000 and then buying the station reaching the type of audience the product needs. Un- scientific? Possibly, but here the time- buyer has an advantage. He is buying for only one market and soon develops an affinity for it. He knows the market intimately, he knows the stations and he knows the audience each station reaches. He knows these things or else he isn't a timebuyer very long. "So now the buyer has thrown out the coverage maps, substituting judg- ment for some of the numbers. This leaves him only one other criterion — cost. The competition is stiff. While stations generally hold the line on rates when selling nationally, they sometimes find ways to sweeten the pot for a mod- erate to large schedule — bonus spots, tv promotions, contests in which prizes are furnished or an off-the-card 'end rate'." Mr. Christman added, "Management is young, alert and aggressive. In a highly competitive market they are doing an outstanding job. But it's still a buy- ers market." Ethnic Differences • Mr. de Mello said the mixed racial traits must be considered. "People do not motivate BROADCASTING, January 18, 1960 ONLY ONE NET COVERS All Hawaii is yours when you buy the Hawaiian Broadcasting System. Coverage map? You don't need one . . . you blanket the newest State with the KGMB Group. KGMB-TV, Honolulu, with satellites KMAU-TV, Maui, and KHBC- TV, Hilo, serve the top CBS and local shows to all major population centers. The Wonderful Sound of KGMB Radio, Honolulu, and KHBC Radio, Hilo, is a favorite of the 50th state. With both Radio and Television, one buy covers all Hawaii— when that buy is the Hawaiian Broadcasting System. Sold ? America's top products are ... on the KGMB Group. HAWAIIAN BROADCASTING SYSTEM, LTD. M. FRANKLYN WARREN, Exec. v. p. & Gen'l Mgr. KGMB-TV, KMAU-TV, KHBC -TV KGMB radio KHBC radio BOB SEVEY, Station Mgr. CARLOS RIVAS, Station Mgr. Peters, Gbiffin,Woodwa]rd, mc. Exclusive National Representatives HAWAII'S ONLY COMPLETE R A D I O - T E L E V I S I O N NETWORK Your priceless advantage when you fly Pan Am— world's most experienced airline FIRST ON THE ATLANTIC . . . FIRST ON THE PACIFIC . . . FIRST IN LATIN AMERICA . . . FIRST 'ROUND THE WORLD as easily as the mainland audience," he said. "Some don't go for old movies, even block-busters. Those of Oriental origin have a less highly developed sense of humor. Cute and funny com- mercials may be completely ineffective. Brand loyalty is intense." He described repetition as "the best motivating factor." Vance Fawcett Assoc. bought 900 announcements on nine radio stations over a 10-day period when the new $28 million Ala Moana shopping center was dedicated. Shows and schedules change rapidly, Mr. de Mello said, adding: "A time- buyer must ask, 'Where do I fall in the break — before titles or after the break. Multiple spotting prevails in television but it's diminishing. Tv stations often deviate from a strict hour and half- hour schedule, sometimes selling four or even more spots at a good adjacency. This is possible because tv network pro- grams are received by tape and film so there's no need for split-second sched- uling. "Some products are best sold by multi-media campaigns. Separate sales approaches are needed, for example, to sell rice to the four basic types of con- sumers — Occidentals, Orientals, Fil- ipinos and Hawaiians. Since people go to bed early and get up early, some radio stations open at 5 a.m., reaching city dwellers as well as plantation work- ers. Early office hours must be con- sidered. The homeward trek starts at 3 p.m." Bob Peterson, head of Bob Peterson Ltd., is another advocate of saturation packages. He buys a heavy schedule of radio and tv for the Bank of Hawaii chain. "Besides radio saturation on KPOI and KULA, the bank sponsors business news programs on KULA in the morning and afternoon, catching the heavy motorist traffic as well as the home audience," he said. Hard-sell copy is used. His clients also include Pack- ard Bell, Nehi and Remington Rand distributors and the Ford line. Program Patterns • Programming in general will sound familiar to mainland- ers. There is emphasis on island news at many stations. Some native music is heard, along with some Japanese-type selections, but the majority of numbers are those that can be heard in any mainland city. KHVH has a rule lim- iting native music to one number in three hours. Two stations are on a 24- hour basis— KPOI and KIKI Honolulu. KPOI recently had Honolulu upside down with a wakeathon program. KIKI carried the autumn U. of California- Stanford football game direct via short- wave under sponsorship of Vance Fawcett & Assoc. The agency used com- mercial time to show client service. The new KOHO is heavily foreign language. FCC's 1958 figures, latest available, BROADCASTING, January 18, 1960 the Great Mt@> results! KPOA The BIG Sound 10,000 WATTS AT 650 See your Hollingbery man ! ^rMoondog , Sugar Jones, Waikiki Willie, Honolulu Joe, Beach Boy, Papaya Pete, Luke the Spook, Diamond Head Jim. The "Great Eight" sell for Wrig leys Gum, General Foods, Northwest Airlines, R.J. Reynolds, Coca Cola, Lever Bros, Standard Brands, Cheer and ota.(Add yournameto this "blue chip" list of accounts) You are not cornering the Honolulu Market if the "Great Eight" is not selling your product. (SPECIAL REPORT) 77 Island economy strong, future is promising showed total broadcast revenue (time sales less commissions, plus talent and program sales) of $1,992,767 for radio stations in Honolulu and Hilo. The full total probably ran another $200,000, or $2.2 million. Honolulu tv revenues totaled $2.1 million in 1958. Broadcast Rates • Television rate cards in Honolulu are based on a $400 onetime hourly fee. Radio spots, highly competitive, depend on the package and the station in some cases. Hawaii has three regional radio net- works— Hawaiian Broadcasting System (KGMB is key); Inter-Island Network (KPOA is key) and All-Island Radio Network (KGU is key). In general, stations add the 3Vi% state sales tax to the bills submitted to sponsors. Network programs run one to two weeks behind the mainland. Tv pro- grams are received by tape, film and kine. The $20-plus cost to ship a video tape by plane has held back the use of mainland programs the same day. Hawaii report continued Hawaii's economy entered 1960 with a burst of post-statehood energy. Most of the statistics used by economists to measure growth showed that 1959 in- creases were the greatest in history. "The rate of expansion during 1959 was phenomenal," said the Bank of Hawaii, which maintains a large eco- nomic unit headed by Vice President James H. Shoemaker. Equally optimistic, Thomas K. Hitch, vice president and director of Bishop National Bank's economic research service, said Hawaii "has demonstrated an economic vigor and vitality far be- yond the average of the nation." The dramatic 1959 increase over 1958 applied to all economic indicators but pineapples, second only to sugar as a source of revenue. Two factors helped widen the spread between the years — (1) a sugar strike in 1958 hit Hawaii hard and affected the entire economy, and (2) the mainland's general recession inevitably was felt on the islands. Causes of Growth • Entering the 1960s, Mr. Shoemaker listed these growth factors: advent of statehood; business confidence arising from state- hood, labor pacts in major industries, and opportunities for new business; mainland prosperity which helped trade and tourism; continued defense activity in Hawaii and a substantial growth in population. (See market and broadcast- ing analysis page 73.) He cited these 1959 strong points: tourism, construction, new apartment houses and shopping centers, suburban growth in Honolulu, broadened eco- nomic base, big gain in personal in- come and living standards, and closer commercial-political ties with the main- land. The bulk of the improvement was centered in the island of Oahu, where Honolulu is situated and defense spend- ing is concentrated. Like some stateside areas, Hawaii has developed on a narrow economic base. At this point in its history, luckily, the base is broadening. Sugar, pineapples, tourism and trade have 78 (SPECIAL REPORT) BROADCASTING, January 18, 1960 A MERCHANDISING EYE-OPENER The swampland that once separated downtown Honolulu from the shores of Waikiki is now a double-decker $28 million merchandising miracle, Ala Moana Shopping Center, with coconut palm trees on the top deck (see pano- rama photo at left with Diamond Head three miles away in background). This 50-acre plot is the site of one major department store (Sears Roe- buck); a sprawling Foodland grocery store (39,000 sq. ft. and flagship of the Foodland chain); a 25-story office build- ing (under construction); over three- score other stores and a two-story parking lot holding 5,000 cars. Last October the center was dedicated with a promotional burst befitting its vast retailing facilities. The name Ala Moana means Ocean Road in Hawaiian; the center lies between Ala Moana Free- way and Kapiolani Blvd. Financing came from the pioneer Dillinghams. With Honolulu's growth, Ala Moana shopping center lies in the theoretical center of population — not over 10 min- utes drive for over two-thirds of the metropolitan population and within 15 minutes for over 250,000 people. Sears Roebuck has a major store in the center (250,000 sq. ft.) and it's do- ing more business than most mainland stores in the chain (one estimate exceeds $20 million). The Mclnerny chain has its largest store and main offices there. The Foodland shelves, running end- lessly in neat arrays of astonishing va- been the main industries. Now new manufacturing plants, construction, service industries and the jobs inherent in a more complex economy are pro- viding more types of income sources. And the government spending for de- fense is likely to continue unless there is a drastic change in the nation's military scheme. Income Record • Per family income in Hawaii is high — $6,240 on the island of Oahu and much higher than 1958, judging by Bank of Hawaii estimates. Total personal income jumped 15% in the state as a whole last year. Per capita personal income is held down by an increase in the birthrate in recent years (higher than stateside) and an in- crease in the number of military de- pendents. Oahu is four-fifths of the Hawaiian economy. Its per family income aided by the large number of working women is well above the national average of $5,580, the bank points out. Per capita personal income is about at the median point of the United States. In 1958 the U.S. Commerce riety, are carefully assembled for easy finding. Near the entrance is an adapta- tion of an old road marker (see photo at right), with distances measured in yards. Popular mainland brands are avail- able and in heavy demand (extreme lower left photo). In addition there are stacks of non-food items bought by Chinese, Japanese, Filipinos and other racial groups. An entire gourmet depart- ment loaded with fancy foods is larger than many a neighborhood grocery store. Foodland is on the ground floor, ad- jacent to covered parking space. It is flanked by several dozen stores, all part of the total collection of 80 retail out- lets. Final plans include a second de- partment store and 7,000 parking places. On the upper or mall level an elevated park runs lengthwise between the stores. The two levels provide a total area of 64 acres. The heavier share of park- ing facilities is on the upper deck. Both upper and lower levels are engineered with easy-to-follow driving lanes and ramps. Escalators and stairs connect the levels for pedestrians. The 25-story office skyscraper will be topped by a revolving bar — a penthouse mounted on a turntable. The building will have three parking levels. Annual sales of $50 million are fore- seen for Ala Moana, compared to a present total of $70 million in the down- town retail area. Dept. and Bank of Hawaii placed island per capita income at $1,852 compared to $2,057 for the mainland. Here's what happened to per capita income during the last decade: 1950 $1,403 1954 1,717 1957 1,821 1958 1,852 1959 1,910 * A preliminary guess. The Useful Visitors • Tourism! That's the magic word in the 50th state. Everybody underestimated what statehood and the publicity that went with it would do to this industry — and Hawaii considers it a big industry, maybe even No. 1 in a few years. Even Mr. Hitch, who's a specialist on the subject, found his earlier guesses on the 1959 influx of visitors were much too low. Simultaneous approval of statehood and opening of Pan American's jet service in mid-summer lured mainlanders in quantities, and opening of daily Pan American jet flights in October spurred the influx. Mr. Hitch came up with some fasci- nating facts about the tourist business: The median visitor spends $28 a day and stays 14.4 days; tourism has dou- bled every four years since World War II; 30% are repeat visitors; they usually base on Waikiki; outer island visits run one to four or five days; only 20% of visitors come from east of the Missis- sippi where two-thirds of the mainland population lives; the island intake from visitors last year was more than $100 million. Mr. Hitch predicts 2 million visitors in 1975, with 45,000 hotel rooms needed. There are now about 6,000 rooms on all the islands. But it's the immediate future that gets him excited. "The hotel shortage may end late this year," he said hope- fully, scanning a long list of construc- tion projects that will increase accom- modations by 2,500 rooms in 1960. Nobody can figure how many visitors have been turned away by the space shortage. One guess put it at more than 25,000 in 1959. This year Hawaii is counting on 300,000 visitors compared to 240,000 in 1959. During 1960 the figure may reach 350,000; in 1965 BROADCASTING, January 18, 1960 79 K1KI 830KC HAWAII'S CLEAR CHANNEL STATION 320 Ward Ave. Ph. 6-3456 The 50th State's Best Buy One Rate Card National and Local Station Representative The Meeker Company HAWAII REPRINTS AVAILABLE Reprints of the 16-page sec- tion containing the special re- port on Hawaii are available at 20 cents each. Supply lim- ited, so please order now: BROADCASTING Readers' Service 1735 DeSales St. Washington 6, D.C. Please remit with order. Hawaii report CONTINUED 610,000 tourists are anticipated. Flow of Capital • Since statehood, money has started to flow in from mainland investors as well as tourists. This capital is needed and will quicken Hawaiian development. Right now there are about 5,000 rooms on Waikiki Beach and 900 around neighbor islands. New construc- tion may add 1,550 rooms this year on the outer islands and possibly 1,000 on Oahu. Big money is getting into the hotel business — Sheraton bought the Royal Hawaiian and Moana complex on Wai- kiki and will add 1 ,000 rooms; Hilton is looking at the Honolulu airport and other spots but hasn't made a decision; Kaiser has 870 rooms and may quad- ruple the figure in a half-decade; Pan American has a new 112-room hotel for its crew; Inter-Island Resorts and Island Holidays are building on the outer islands. All this runs into millions and will add at least 10,000 rooms in the next few years. The outer islands have many fine beaches. The "Coney Island" tag is often ap- plied to Waikiki because of its bizarre Polynesian architecture, crowds and small shops. The area concededly is designed for the mass-market tourist trade. Its novelty aspects intrigue most visitors. The sophisticated guest who wants none of the tourist-bait show can find exclusive and expensive fa- cilities to suit his taste, either around Waikiki or on the outer islands. Waikiki is to get a million-dollar parking fa- cility and central airline terminal within the year. Well-organized travel bureaus take tourists to the popular natural and man- made wonders. The courtesy of their guides leaves a lasting impression on most mainlanders. Air Transportation • This year United Airlines will open DC8 jet service in mid-March, and Northwest plans to start DC8s on its Hawaiian run in the last half of the year. Pan American was booked solid for months when it opened daily 707 jet flights in October. Qantas has 707 service on a weekly basis. The government is hearing the pleas of eight carriers who want to get some of this expanding business. Many of the plans envision ( 1 ) direct mainland serv- ice to outer islands; (2) non-stop serv- ice from the Midwest and (3) one-stop flights from the eastern U.S. Some lines want to cut rates. Round-trip coach fare from the West Coast runs from $190 non-scheduled to $266 jet. In addition there are elaborate plans by Matson and others to operate more passenger and faster cargo lines. Merchandising and Industry • The $750 million retail trade on the islands, an average of about $1,250 per non- military inhabitant, is largely conducted in fine shopping centers. The new Ala Moana, between Waikiki and downtown Honolulu, is one of the world's finest centers (see page 78). Outside Hono- lulu, Hilo (island of Hawaii) and a few other centers, much of the buying is done in what are often called "Mom and Pop" stores, small shops operated by man and wife. Hawaii's industrial plant is starting to expand. The garment industry has passed the $15 million mark as Waikiki styles have become popular on the main- land. Two cement plants are being built; metal fabricating is developing; inter- A decade of Hawaiian progress % Growth % Growth 1950 1958 1959 1950-59 1958-59 Personal income (000) $689,000 $1,154,000 $1,320,000 92% 14% Population1 499,000 635,000 660,000 32 4 Labor Force 187,770 210,480 219,300 17 4 Motor Vehicles 140,600 205,654 222,0002 58 8 Retailing (000) $480,500 $ 668,400 $ 750,000 56 12 Wholesaling 000) $219,900 $ 282,800 $ 320,000 46 13 Sugar (000) $124,000 $ 105,0003 $ 135,000s 9 29 Pineapples (000) $ 97,400 $ 124,300 $ 117,0004 20 —6 Tourist trade (000) $ 24,200 S 82,000 $ 105,000 334 28 Armed Forces expenditures (000) $147,000 $ 327,400 $ 340,000 131 4 Construction (000) $ 67,700 $ 174,400 $ 210,000 210 20 Telephones 99,130 176,750 187,000= 89 6 Electricity5 (kwh) (000) 522,325 1,054,933 1,200,000 130 14 Commodity 20 10 exports (000) $229,000 $ 251,000 $ 275,000 to Mainland Commodity 36 11 imports (000) $345,000 $ 426,000 $ 470,000 NOTE: The source of this information, except where otherwise noted, is the Bank of Hawaii. 1 Population includes armed forces. 2 Preliminary estimate. 3 Income in 1958 and 1959 reduced from average of $150 million due to 1958 strike. 4 Independent estimate. 5 Oahu only. 80 (SPECIAL REPORT) BROADCASTING, January 18, 1960 Two island titans • Swamps blossom into palm-decked skyscrapers and alu- minum domes when Henry J. Kaiser (left) and his partner, Fritz B. Burns, assemble blueprints and bulldozers. Mr. island air travel is on a commutation basis, with barges and boats carrying heavy freight. Hawaiian Airlines and Aloha provide almost hourly service to Hawaii and Maui, the more impor- tant outer islands. Living costs are close to those on the West Coast. Land is extremely ex- pensive but home-building costs are lower because light, dry-wall construc- tion is popular and often the ground is rented instead of bought. A co-op apartment unit on Waikiki, however, may cost $40,000 (ocean view). Gas- oline runs 41 cents for straight; liquor is the same as the West Coast; popular kitchen items are about the same; the mild climate permits a lower clothing budget; appliance costs aren't much higher despite the water haul. Standard Oil of California is building a $40 million refinery, first in the islands, and there will be few complaints if it cuts the price of gasoline. The refinery will be operative by autumn, adding $VA million in wages. Sweet Talk • Eventually nearly every- thing economic in Hawaii gets around to sugar, which supplies $150 million yearly to the economy, according to Sanford L. Piatt, vice president of Ha- waiian Sugar Planters Assn. The 1960 Hawaiian sugar quota is 1,140,462 tons. U.S. total consumption is estimated at 9.4 million tons. Principal sources, in addition to Hawaii, include Cuba (about 3.1 million tons), domestic beets (2 mil- lion) and Louisiana-Florida (630,000 tons of cane sugar). The sugar industry has a by-products Burns has been one of the West Coast's outstanding real estate developers. Their newest pet — a $350 million city that's about to rise on Koko Head cliffs and waterfront. program which hopes to develop new industries from the fibre (bagasse) left after the juice is extracted from the cane — building materials, animal feed and various types of paper. Sugar Re- search Foundation, New York, is re- searching the possibilities in the field of sucrochemistry but its potential can't be predicted with any certainty. Pineapples combine agriculture and industry, with finished product exported to the mainland and foreign nations. The pineapple crop is worth $120 mil- lion to Hawaii in a good year. Hawaii's economy was once geared to the agency system, with a small group of factors dominating island commerce and business. This economic monarchy is yielding to the broadened economic base and the march of progress. There's labor peace on the islands but it wasn't so peaceful in early 1958 when Harry Bridges' International Long- shoremen & Warehousemen's Union staged a five-month sugar strike whose impact is still being felt. ILWU has spread its membership from shipping points into both pineapple and sugar field and factory workers. A six-month dock strike by ILWU in 1949 paralyzed island economy for six months, leading to enactment of the Dock Seizure Law by which the state can take over and operate the docks in case of strike. The 1958 sugar strike, leading to extensive field damage, will cost the sugar companies $90 million over a three-year period, the companies estimate. Hawaii produces about $50 million WHY DO GENERAL MOTORS AND GENERAL FOODS AND THEIR NATIONAL ADVERTISING AGENCIES USE A LOCAL AAAA AGENCY IN HAWAII? Because they, and others listed be- low, have found that the services of our complete, and knowledge- able staff assures the best expendi- ture of their advertising dollars in the 50th State's rapidly growing market. Our account list is growing. Perhaps we can be of assistance to YOU. It costs nothing to ask. ALICE LOVE JAMS ft JELLIES ALBERTO VO-5 / AM M-I-DENT ARRID / BRECK SHAMPOO COPPERTONE / HELENE CURTIS SPRAY NET 8c LANOLIN DISCOVERY / KLEENEX / KOTEX NAIR / NYTOL / POL1DENT RINSE AWAY / SIMONIZ RISE SHAVING CREAM ST. JOSEPH ASPIRIN SYLVANIA TV 8t RADIO VICK CHEMICAL CO. (ALL PRODUCTS) FARMERS' RICE GROWERS CO-OP. / DUTCH BOY PAINTS FOREMOST DAIRIES GENERAL FOODS GENERAL MOTORS COMMAND / WH1RL-IN If you have a product that is com- petitive to any listed ... or to any of our accounts not listed . . . we will gladly recommend the services of one of Honolulu's many other fine advertising agencies. Ml MILICI ADVERTISING AGENCY, INC. Hawaii's Only AAAA Member Established in 1946 FOR FURTHER INFORMATION CABLE: MILICIAD. OR WRITE: 850 K APIOLAN I BOULEVARD HONOLULU 13, HAWAII PS: We also serve some of Hatvaii's largest and most successful firms. BROADCASTING, January 18, 1960 81 Hawaii report CONTINUED of food products a year but depends heavily on imports. Half the meat supply is native and will be expanded. Ha- waiian Meat Co. has started to finish cattle for market, improving the qual- ity. Federal meat grading was intro- duced last November. Lumber, garments, agriculture, pub- lic utilities and service enterprises, con- struction, transportation and retail- wholesale trade offer growth potential during the 1960s. If there's really going to be a "Sizzling Sixties," Hawaii figures on getting an above-average share of the sizzle. The wonderful world of Henry J. Kaiser Next to statehood and jets, the most exciting thing that happened to Hawaii in the last decade was Henry J. Kaiser. The man who sprouted fleets of ships out of waterside mud banks during World War II is now presiding over a $1.7 billion empire of stateside and is- land factories, steel mills, cement plants, hospitals and assorted enterprises. Since he went to Hawaii for a brief sunning in 1954, the dynamic industrial- ist has been applying some of his en- ergies to the improvement of this land of pleasant living. In six years he has spawned a multi- million-dollar, 875-room jungle of archi- tectural ecstacy, superimposed on what was surf-fed muck. Known worldwide as Hawaiian Village, the plant surpasses guidebook adjectives with its pools, lanai verandas, a better beach than nature could build and even a gold- anodized, aluminum dome convention hall that was assembled in a few hours. He figures Hawaiian resort promoters haven't taken full advantage of the is- lands' fine beaches. A New City • Newest of the Kaiser shockers, which now has backing from old-line Hawaiian interests that once shuddered at his effrontery, is Hawaii Kai. This is a $350 million, 600-acre resort-city going up at Koko Head, about 10 miles out of Honolulu on the windward (U.S.) side. Mountain and shoreline topography are being bull- dozed into a sloping area that may house up to 100,000 residents and tour- ists— plus a palatial Kaiser home. A $4 million medical foundation and hospital is a few steps away from the Village. Teamed with Mr. Kaiser are his West Coast building partner, Fritz B. Burns, and trustees of the oldline Bernice P. Bishop estate. Henry Kaiser found icicles hanging off tropical handshakes in staid old Hon- olulu when he and Mrs. Kaiser dropped in six years ago. Shocked by the lack of development, according to Kaiser stand- ards, he started to dream of ways to solve the acute hotel shortage. As usual, a Kaiser dream became a stack of blue- prints, a financial project and then a construction miracle. That's the Ha- waiian Village story. Kaiser dreams don't materialize with- out head-knocking. lust last Dec. 23 the Honolulu Advertiser ran a front page story with Mr. Kaiser's bitter re- ply to an Advertiser editorial that had carried this key sentence. "The public would be justified in wondering just who is running Hawaii — the government or Henry Kaiser." Kaiser Broadcasting • Mr. Kaiser started a tv station on ch. 13. Four sta- tions were too many for the market at the time. He settled the situation by Expanding markets This is the ninth major explora- tion of America's expanding mar- kets by Broadcasting. Earlier articles covered the South (Nov. 15, 1954), Georgia (Dec. 27, 1954) , the Carolinas (March 21, 1955) . the Mid-Gulf States (June 27. 1955), the Pacific Northwest (Jan. 9, 1956), California (Jan. 30, 1956), Texas (July 23, 1956) and New England (June 22, 1959). All these articles but one have been researched on the scene and written by J. Frank Beatty, senior editor. The exception was Califor- nia, researched and written by Lawrence C. Christopher, senior editor. buying the ch. 4 outlet and switching the frequency of his KHVH-TV. He also owns KHVH (1040 kc, 5 kw). Both are operated by Kaiser-Burns Develop- ment Corp., with Richard C. Block as general and sales manager. Kaiser In- dustries sponsors Maverick on ABC-TV. Anticipating Hawaii's future growth, Mr. Kaiser has such plans in various stages as a floating dredging plant, capi- talizing on the island geography by util- izing ships to develop industries that will sit atop the water, and a cement plant that is near completion. "The vacation industry is merely in its infancy,*' Mr. Kaiser said. "This Para- dise of the Pacific hasn't even scratched the surface. Vacationing will pass sugar and pineapples as the No. 1 creator of employment and business." Hawaiian Village houses 91,000 one-week vaca- tionists a year, and it's still just one- fifth complete. Incidentally there's a tv projection room for Mr. Kaiser. Village view • This collection of hotels, shops, auditoriums, beaches and palm trees comprises the basic unit of Henry Kaiser's $20 million Hawaiian Village project. There's even a hospital handy — one of the best-equipped anywhere. Hotels now built have 870 rooms. The beach and trees were shipped in along with the aluminum. 82 (SPECIAL REPORT) BROADCASTING, January 18, 1960 YOU CAN LEARN TO OPERATE AN AMPEX IN 15 MINUTES Six Quick Aids to Easy TV Tape Recording . . . You can learn to operate an Ampex Videotape* Tele- vision Recorder in less time than it takes to smoke a cigarette. These six features, for instance, make recording simple, fast . . . • JUST THESE BUTTONS TO PUSH — Record, Stop, Rewind, Fast Forward and Play. • TAPE TIMER — records in hours, minutes and seconds . . . not footage. Lets you back up tape for any desired cue-in time. • CUE TRACK — lets you locate, identify and cue commercials and programs. • TAPE SPEED OVERRIDE — makes it easy to synchronize with another video or audio recorder. • AUTOMATIC BRAKE RELEASE — speeds threading and splicing. • FULL WIDTH ERASE — Automatically erases tape. Of course, to be an "expert" — to learn maintenance as well as operation — takes one week. Ampex trains your maintenance supervisor (over 436 so far!) at the factory. And he is then qualified to train as many others as you like. Write, wire or phone today for an Ampex representative — or ask for the new, fully illustrated bro- chure describing the new Ampex VR-1000B. Whatever you want to know about the advantages and profits in TV tape, get the facts from Ampex. 934 CHARTER ST. • REDWOOD CITY, CALIF. EMerson 9-7111 *TM AMPEX CORP. 1458 KIPLING AVE., NORTH • REXDALE, ONTARIO CHerry 7-8285 Farmer who KNOWS he uses trucks. . . m • Every farmer knows he uses trucks. Only trucks can get supplies to the farm, and take away grain, milk, livestock, fruit — what- ever he produces. He sees other trucks helping food freezers, processors and distributors serve millions of dinner tables . . . his market. Cabbage, cattle or cotton . . . everything goes by truck. He knows! . . . He'll tell you nobody uses trucks more than farmers. AMERICAN TRUCKING INDUSTRY American Trucking Associations, Inc., Washington 6, D. C. THE WHEELS THAT GO EVERYWHERE BROADCASTING, January 18, 1960 GOVERNMENT — Continued from page 64 the Commission does have the authority to do the worst and then be in a position i where they can't do the worst to us . . ." ] Mr. McCoy stated. 1 During his IVi hours of direct ques- 1 tioning, the Storer spokesman said his ] company is against network regulation because "we feel that every step towards greater government regulation just leads j to another step towards greater govern- < ment regulation." < Comr. Cross asked Mr. McCoy if he i agreed with the opinions on "absentee ] ownership" and wide coverage of vhf < stations given by Mr. Putnam, who testi- ] fied just ahead of the tSorer spokesman j last Tuesday. Here is how the witness < replied: 1 "I didn't agree with a word Mr. Put- nam said. I thought he was trying to get 1 tv shifted from vhf to uhf and he used whatever arguments he thought would 1 help. I didn't think those arguments 1 were applicable to this situation." ] Mr. McCoy maintained that execu- ] tives at Storer's seven am-fm and five tv 1 stations maintain a close liaison with \ the needs of their communities. The 1 president of the company, George B. Storer, makes a practice of visiting s each station, he said. 1 Storer stations include WGBS-AM- 1 FM Miami; WJBK-AM-FM-TV De- t troit; WSPD-AM-FM-TV Toledo; ] WAGA-TV Atlanta; WJW-AM-FM- TV Cleveland; KPOP-AM-FM Los , Angeles; WWVA-AM-FM Wheeling. , W. Va.; WIBG-AM-FM Philadel- J phia and WITI-TV Milwaukee. ( Frank K. Kelly, vice president, Fund for the Republic • Mr. Kelly told the j commissioners that the FCC is not func- j tioning properly, mainly because it faces an "impossible task." He also criticized ^ the industry and government for per- mitting what he branded "opiate" tele- < vision. j Broadcasting has failed to fulfill its , function of programming for minority tastes, as well as the mass, he said, j and challenged the contention that s broadcasting should be governed by , free competition. Such is not the case, j Mr. Kelly contended, "for the very . reason that by its very nature there is no full and free competition in broad- j casting." t The FCC has moved "slowly and has ' encountered great counter-pressures," c the fund vice president said. The pres- ; sures have been so great from so many j groups, including Congress, that po- j sitions comparable to federal judges for commissioners "might well be in order," i Mr. Kelly said. This point was "con- t stantly stressed" in fund studies on r which Mr. Kelly was reporting, he told 1 the FCC. i "Perhaps the most significant change i which could be made in the present atmosphere of broadcasting would be positive recognition of the fact that broadcasters do not own the channels they use," he said. "The American peo- ple have only the vaguest conception of this fact." Mr. Kelly said that most participants in the fund's studies rejected the idea of a government-operated broadcasting system. "However," he said, "the ques- tion of pay-tv arose persistently at our meetings . . ." with the feeling that some system should be made available to the public. He hit the "proprietary attitude" and the pressures brought by broadcast- ers against the FCC and Congress "when their profits seemed to be threatened. . . . Here, the insistence was for regu- lation." Because of the current scandals, Mr. Kelly said, more cultural and educa- tional programs are being offered. He predicted this would not last and that programs of this calibre will soon be back in Sunday afternoon's "intellectual gulch" when the uproar has subsided to a "safe level." The witness stressed that he was not speaking for officials of the Fund for the Republic. He said the views were based on studies made by the fund and the Center for the Study of Democratic Institutions. W. Theodore Pierson, Washington at- torney • A blistering, pungent attack on proponents of FCC jurisdiction over radio and tv programming was sched- duled to be given Friday to FCC. W. Theodore Pierson, veteran Wash- ington communications lawyer, told the FCC, in effect: Hands off. In fact, he said the Commission has gone too far already. Mr. Pierson's statement, a legal and sociological dissertation of the basic principles of American broadcasting, made these points: • The scarcity of tv facilities is what is at the root of the charges that tv stations are not programming in the public interest. Settle the allocations problems so that more stations are available and the public will benefit. • The broadcaster furnishes what his public wants; not what someone thinks he should hear or see. There are 5,200 stations and each serves an in- dividual community with its own mores and tastes. Any attempt to institute pro- gram guides to meet these numerous publics would be ludicrous. • The natural forces of competition result in programming in the public in- terest. And what is public interest? One man's public interest is another man's boredom. And anyway, broadcasting is a mass communications medium; it is not designed for minority tastes. In- crease the number of facilities, and there will be stations catering to special- ized interests — as has happened in radio. • Trying to categorize programs, as required under current FCC regula- tions, is like trying to identify the un- identifiable. It smacks of censorship and it contradicts the Commission's own theory that the licensee is solely re- sponsible for his programming. Some changes, yes • In the area of commercial practices, Mr. Pierson stated that some changes might be ac- ceptable. He suggested that networks be licensed so that the "fiction" of licensee responsibility during network time would be obviated. This would allow a licensee to turn over his programming responsibility to another licensee and thus meet the FCC's requirement that someone must be responsible. It would be proper, Mr. Pierson said, for the Commission to require a licen- see to adhere to certain commercial practices, such as those contained in the NAB code. But, he added, addition- al standards or regulations should be de- ferred until the results of self-regulation attempts can be judged. Legislation to make the receipt of payola by a station employe a crime might be helpful, Mr. Pierson said, but efforts already made by licensees might well be effective in avoiding this evil. In discussing the level of program- ming— the object of critical attacks during the past few weeks by witnesses before the FCC — Mr. Pierson likened broadcast programs to "a mirror of public mores and tastes . . . the over- all picture reflected must be a rela- tively true representation of our cul- ture— whether we like the reflection or not." Response to Public Demands • De- fending broadcasters, the Washington lawyer stated: "More than 5,200 licensees in the country, who have been chosen by the Commission on the basis of their quali- fications to fulfill a public trust, each determining in the areas licensed to him what his public wants from day to day and each striving in his separate and individual way to make some sub- stantial response to some of the things the public demands. In competition with other licensees he must, at the peril of his economic life, constantly strive to do a different or better job than that of his competitors . . ." Mr. Pierson's concept of the duties of the FCC was contained in these words: "The Commission has the important function of exercising its licensing power so that a competitive system of broadcasting will be established that is BROADCASTING, January 18, 1960 (GOVERNMENT) 85 Salvation through uhf • William L. Putnam, president of Springfield TV Co., urged shift of tv to uhf band; said "tremendous coverage and inflated earnings" are not req- uisite to serving the public interest. Mr. Putnam also lashed out against "absentee" group ownership. Cannot divorce advertisers • John E. McCoy, vice presi- dent of Storer Broadcasting Co., says it would be im- possible to prevent advertisers from participating in program- ming; maintained programming is not a proper field for control by the Commission. equal to the demand. It has and can prohibit practices that restrain free competition. Its duty to examine the qualifications of licensees extends not only to legal, technical and financial qualifications, but to his character and other qualifications to perform the high duties of a public trustee. If he has a bent toward fraud or deceit in any of his dealings, if he has a tendency to violate laws, if he has demonstrated carelessness in his responsibilities to the public, if his organizational structure is not conducive to obtaining and using knowledge on public wants, or if he has any one of a number of other weak- nesses, an applicant's qualifications as a licensee are put to question. These are not inconsequential police functions. They involve discretion and judgment in matters that are vital to the success of our broadcast system and to the con- tinuance of our free society." In his review of the legal basis used by those who maintain the Commission does have power to consider program- ming, Mr. Pierson pointed out that the U.S. Supreme Court has never ruled on this particular point. He also noted that there were conflicting circuit court decisions, and in some cases arguments relied upon by proponents of Commis- sion program control were dicta, not law. Mr. Pierson stated that he was speak- ing for 10 of his clients. They were, he informed the FCC, the following: WANN-AM-FM Annapolis, Md.; WIVK Knoxville, Tenn., and WQQK Greenville, S. C; WWJ-AM-FM-TV Detroit, Mich.; WAFB-TV Baton Rouge, La.; RKO General Inc.; WDSU- AM-FM-TV New Orleans, La.; WEZL Richmond, Va.; WMBR-AM-FM Jack- sonville, Fla.; WPAT-AM-FM Pater- son, N. J., and WWDC-AM-FM Wash- ington, D. C. Morse picks Jan. 25 for NARBA hearing A special subcommittee of the Sen- ate Foreign Relations Committee will hold a hearing Jan. 25 on the 1950 North American Regional Broadcasting Agreement and the 1957 Mexican-U.S. treaty, Sen. Wayne Morse (D-Ore.), subcommittee chairman, said last week. The hearing will be held at 10 a.m. in Room 4221 of the new Senate Office Building. Chairman Morse invited all interested government agencies and broadcasting industry representatives to comment at that time on the com- mittee's interim report, made in August 1959 (Broadcasting, Jan. 11). The FCC and State Dept. have indicated they will comment on the two agree- ments. Other subcommittee members: Sens. Frank Church (D-Idaho). Frank J. Lausche (D-Ohio), George D. Aiken (R-Vt.) and Frank Carlson (R-Kan.). Control concentration probe not to be long Although a hearing is planned in March or April on a bill (HR 9486) to prohibit concentration of control of radio and tv stations and newspapers and magazines in "any section of the country," such a hearing by the House Antitrust Subcommittee does not "pre- suppose" an extensive preliminary in- vestigation, a subcommittee spokesman said last week. Herbert Maletz, chief counsel of the group headed by Rep. Emanuel Celler (D-N.Y.), said the hearing on the bill introduced last week (Broadcasting, Jan. 11) by Rep. Celler could be strict- ly legislative and not involve the ex- tensive investigative work carried on by the subcommittee in past years in its probes into alleged monopolistic prac- tices among networks and other broad- cast entities. Mr. Maletz said the subcommittee will be tied up several weeks with other, non-broadcast matters. No increase in 86 (GOVERNMENT) BROADCASTING, January 18, 1960 4,000,000 miles of jet experience! Count those zeros again! That's a lot of jet experi- ence in anybody's record book. In terms of time, it means Air France started flying pure-jet aircraft as early as 1953. And the Air France Caravelle is still the talk of the aviation world and experienced jet travelers, setting record flight times from Paris to London, Rome, Nice, Tel Aviv, Istanbul and Africa. Now Air France is concentrating these years of jet experience on the new Boeing 707 Intercontinental. airliner in the world. In fact, the Intercontinental is the first jet airliner designed to cross the Atlantic non-stop in 6 % hrs. between New York and Paris. In swift, silent, vibrationless flight, nothing equals this newest addition to Air France's jet fleet. Air France is proud of these millions of miles of jet experience. They are more than just a record. They inspire in passengers and crews alike the confi- dence that comes with the knowledge that Air France This mighty jet is the largest, fastest, longest-range has been a pioneer in jet aviation. AIR FRANCE cDUTT WORLD'S FASTEST J ETLI N ER / WORLD'S LARGEST AIRLINE BROADCASTING, January 18, 1960 87 the House group's staff is planned, he said. Pertinent language of the bill, which would amend the Clayton Act: Sec. 10A. Notwithstanding any other pro- vision of law, (a) no person engaged in the publication of a newspaper or newspapers or other news periodical or periodicals shall own or acquire directly or indirectly the whole or any part of the stock or other share capital or of the assets of any radio or television broadcasting station or shall own or be granted a license to operate any radio or television broadcasting station where such ownership, acquisition or grant may result in such person controlling the operation of a substantial portion of the radio and/or television broadcasting facilities and the publication of a substantial por- tion of the newspapers and news periodicals in any section of the country, and (b) no person engaged in operating or licensed to operate any radio or television broadcasting sta- tion shall own or acquire directly or indirectly the whole or any part of the stock or other share capital or of the assets of any newspaper or other news periodical where such ownership or acquisi- tion may result in such person controlling the pub- lication of a substantial portion of the newspapers and/or news periodicals and the operation of a substantial portion of the radio and/or television broadcasting facilities in any section of the coun- try. Fishing expedition out, WSPA-TV gets off hook The FCC last week quashed a sub- poena issued last year which would have required WSPA-TV Spartanburg, S.C., to bare its records for what the Com- mission called a fishing expedition by two local uhf stations. Acting on a request by WSPA-TV, a four-man FCC held that the subpoena was incorrectly issued, was too broad in its directions and lacked specificity. This was the latest move in the tan- gled six-year-old case which began in 1954 when WSPA-TV asked and re- ceived permission to move its tv trans- mitter site from Hogback Mt. to Paris Mt. This move has been fought by WAIM-TV Anderson, S.C., and WGVL (TV) Greenville, S.C., before the FCC and through the courts. The latest hearing is based on a 1958 court remand which ordered a further hearing to determine whether alleged misrepresentations by WSPA-TV prin- cipals constitute a disqualification as a licensee. The nub of the latest contro- versy has to do with the charges that WSPA-TV principals made ex parte representations to the FCC while this case was in a hearing status. They asked for the subpoena to require WSPA-TV and its chief owner, Walter J. Brown, to produce books, memoranda, phone call notes, etc. respecting these purported off-the-record conversations. This was granted by the hearing examiner and affirmed by the Chief Hearing Ex- aminer. It was this request which was finallv denied by the FCC last week. FCC Chairman John C. Doerfer and Comr. T.A.M. Craven were absent; Comr. John S. Cross did not participate. SKIATRON AT SEC Claims plans in works to back pay tv outfit Skiatron's plans for a pay tv system have been deferred, not abandoned, and the scheme was about to receive $50 million dollar backing from an un- named "major motion picture com- pany," at the time the Securities & Exchange Commission suspended trad- ing in the company's common stock Dec. 18, 1959 (At Deadline, Dec. 28 1959 and Jan. 4). This was the claim of James M. Landis, special counsel for Skiatron Electronics & Television Corp. and formerly chairman of the SEC and dean of Harvard Law School. Mr. Landis was responding to the SEC's charges against Skiatron on Jan. 13, the first day of a hearing before Examiner Robert M. Hislop to deter- mine whether the trading ban should be continued or removed. Trading of the company's common stock on the American Stock Exchange and over- the-counter was stopped on grounds that information in its registration statement was so misleading that in- vestors could not properly evaluate the worth of the stock. Skiatron has some 1,450,000 shares outstanding and 10,000-12,000 public stockholders. SEC Counsel Eugene Rotberg ques- tioned the accuracy and adequacy of Skiatron's registration statement. He charged that the company had violated the Securities Act of 1933 in register- ing stock that had already been sold or was in the process of being sold. He also stated that Skiatron had failed to disclose the financial status and pros- pects of a separate, non-affiliated com- pany to which Skiatron had given the exclusive license to develop pay tv for 5% of profits that might accrue. Borrowed Stock • The other com- pany, Skiatron of America, is headed by Matthew M. Fox, who raised the money to promote the plan by borrow- ing some 200,000 shares of Skiatron Electronics stock from its president, Arthur Levey, and borrowing on these shares at 3% interest. These were the shares sold by collateral companies during and before registration when Mr. Fox defaulted on payments, Mr. Rotberg alleged. The counsel further stated that Skiatron investors had not been informed that this was the method used to raise the pay-tv-promoting funds, nor the hazards inherent in in- vesting in pay tv. The hazards, he named included Skiatron's having no "significant patents" in the field, that "some $40 or $50 million" would be necessary to launch the venture — and that Skiatron of America had a deficit of $3.2 million. Mr. Rotberg further charged that pay tv plans had been abandoned in favor of a wire circuit system under which Mr. Fox's company paid Skiatron 2Vi % of the profits and that this information had not been made available to in- vestors. Skiatron's counsel, Mr. Landis, as- serted that the company was not in violation of SEC regulations and that any "errors" it made were "in good faith." As proof of this, he stated, the company is now putting as many shares of stock as possible in escrow. He stated that since Skiatron of America is a separate company, Skiatron Elec- tronics was not required to detail its operations. If it did, he said, it would run up against "solid opposition" from the FCC, Congress and other sources. He said that the $5 million spent by Mr. Fox's company was a pioneering effort; that the pay tv plan was nearing realization through "serious negotia- tions" with a film company which would acquire control of Skiatron of America, erase its deficit and finance pay tv. Mr. Julian Jawitz, New York at- torney representing Arthur Levey, described Matthew Fox as "a giant of the entertainment field" who had been aided by Skiatron Electronics because of his "great ability, imagination and sound financial background." He claimed Mr. Fox and his company has been expending $5 million "from his own resources to promote a plan — pay tv — which would "bring delight to every American." He further stated that "every literate person in the world is interested in entertainment without commercial exploitation which many feel mars the entertainment value." He claimed opposition had been strong from "entrenched interests" which would deny the "privilege of every per- son in his home, if he wishes, to pay 25 cents or 10 cents to view the pro- gram he wishes." Hearing continues this week. Flying etv attacked An experimental airborne educational tv project for which Purdue U. has re- ceived FCC approval (At Deadline, Dec. 28, 1959) has drawn sharp criti- cism from the executive council of American Federation of Teachers (AFL-CIO). The council has issued a statement noting the Ford Founda- tion, which will donate $4.5 million, is not subject to public control and is un- dertaking "drastic revision" of Ameri- can public schools through a "grandiose scheme." The project, utilizing DC-7 flying transmitters and uhf band, is slated to start during the 1960-61 school term. 83 BROADCASTING, January 18, 1960 ... and your guarantee of peak performance, reliability and economy in MICROWAVE RELAY SYSTEMS Philco . . . the pioneer in microwave relay of television . . . offers un- equaled experience and capability in the design, engineering and installation of a complete system to meet your specific requirements. Philco microwave systems provide true fidelity point-to-point relay of "off-the-air" television programs over short or long hauls, at minimum cost. Stable, broadband transmission makes Philco Systems equally applicable to community TV and S-T-L relay of NTSC compatible color or monochrome signals, including audio program channel. They assure dependable, unattended, continuous operation. Philco's famous Turnkey Services . . . including site surveys, system planning, installa- tion and field service . . . are at your command. Complete information is yours for the asking. Government and Industrial Division, 4700 Wissa- hickon Ave., Phila. 44, Pa. In Canada: Philco Corp. of Canada Limited, Don Alills, Ontario. PHILCQ PHILCO's famous TLR-4 Micro- wave Repeater ... a true repeater, for top performance, simplicity of operation and maintenance. THE MEDIA 1960 NAB CONVENTION PLANS State Secretary Herter, FCC's Doerfer head speaker's list for 38th annual meet Award for Craven T.A.M. Craven, member of the FCC and leading figure in the technical development of broad- casting, will receive the industry's highest engineering honor during the NAB convention in Chicago — the NAB Engineering Award. Presentation of the award will be made by A. Prose Walker. NAB engineering manager, who headed the Engineering Confer- ence Subcom- mittee that se- lected the win- ner. The cere- mony will take place at the April 6 conven- tion luncheon, a joint manage- ment - engineer- ing event. Mr. Craven was selected for the second annual award because of his long electronics record. This includes pioneering work in the Navy, where he rose to rank of commander; development of the directional antenna; FCC chief engineer; engineering consultant; member of the FCC; vice presi- dent of the Cowles stations; mem- ber of the NAB board and finally for his leadership of the American delegation attending the Interna- tional Telecommunications Un- ion's administrative radio confer- ence in Geneva last year. Comr. Craven Two high government officials will head the program of the 38th annual NAB convention to be held April 3-6 at the Conrad Hilton Hotel, Chicago. They are Secretary of State Christian A. Her- ter and FCC Chairman John C. Doerfer. Secretary Herter will be luncheon speaker on the opening day of formal meetings, April 4. Clair R. McCollough, Steinman Stations, will receive NAB's 1960 Distinguished Service Award at the luncheon. Chairman Doerfer, central figure in the agitation over how far federal broad- cast regulation should go, will speak at the April 5 luncheon. NAB President Harold E. Fellows will deliver the con- vention keynote speech the morning of April 4. FCC Comr. T.A.M. Craven will re- ceive NAB's second annual Engineering Award at the April 6 luncheon (see story this page). Broadcast equipment developments will be shown at the convention's annual exhibit, to be held on the lower lobby floor of the hotel. Technical executives will hold their annual Broadcast Engi- neering Conference simultaneous with the convention management meetings, with sessions in the Sheraton-Blackstone Hotel adjoining the Conrad Hilton. An agenda was completed at a Jan. 13 meeting of the NAB Broadcast Engi- neering Conference Committee, held in Washington under chairmanship of War- ren Braun, WSVA-AM-FM-TV Har- risonburg, Va. A. Prose Walker, NAB engineering manager, is working with the committee in preparing the program. Something New • A new feature will be a preview of its contents at the open- ing of the engineering session. Mr. Braun has been selected for this role. Attending the engineering commit- tee's meeting, besides Mr. Braun, were Allan T. Powley, WMAL-AM-FM-TV Washington; George Hixenbaugh, WMT-AM-TV Cedar Rapids, la.; Ray- mond F. Guy, NBC; Clure Owen, ABC; Ben Wolfe, WJZ-TV Baltimore; Russell Pope. KHSL-AM-TV Chico, Calif.; Jarnes D. Park, CBS, and J.R. Livesay, WLBH Mattoon, 111. Participating for NAB were President Harold E. Fellows; John F. Meagher, radio vice president; Mr. Walker; Howard H. Bell, assistant to the president; John M. Couric, public relations manager, and George W. Bart- lett, assistant engineering manager. Co-chairmen of the top NAB Con- 90 vention Committee are Thomas C. Bos- tic, KIMA Yakima, Wash., and Payson Hall, Meredith Stations. MBS affiliates show optimism at N.Y. meet MBS outlets radiated optimism and confidence in the future of the network last week during a meeting of eastern affiliates at the Hotel Biltmore in New York. More than 70 executives of Mutual affiliated stations heard Chester Fergu- son, MBS board chairman and industri- alist, assure them that he and his associ- ate, Albert Gregory McCarthy Jr., would continue to support the network finan- cially over "a reasonable length of time." He qualified his remark by saying that he wanted assurances from the affiliates that they felt MBS service was "needed and desirable" and that he and Mr. Mc- Carthy wanted to note some progress in the financial status of the network. He observed that the network "still is losing money," but did not elaborate on the extent of the losses. Several of MBS' newest affiliates paid tribute to the type of service provided by the network and attributed an up- swing in business, at least in part, to the Mutual concept. Among the executives who offered testimonials were Herbert Bloomberg, president and general man- ager, WWCO Waterbury, Conn.; John Deme, president and general manager WINF Manchester, Conn.; Irving Lichtenstein, vice president and general manager, WNTA Newark, N.J. and Henry Rau, president and general man- ager, WOL Washington, D.C. Charles Henderson, president of WLEA Hornell, N.Y., recounted the de- tails of a dispute he has had with the A.C. Nielsen Co. over ratings for his market. As previously reported (Closed Circuit, Dec. 21, 1959), Mr. Hender- son, who also is an assemblyman in the New York State Legislature, plans to have a bill introduced into the legislature that would license rating services. Mr. Henderson told the affiliates' meeting that the bill would direct rating services to specify how many persons were in- terviewed; how the interview was con- ducted, and the basis for projection of figures. He said the bill would be in- troduced by a colleague within the next two weeks. Charles Godwin, MBS vice president for stations, gave a slide presentation de- vised to acquire new affiliates. He said that over the past nine months, Mutual has added 99 stations, of which 19 were affiliates of other networks. Victor E. Diehm, station operator and chairman of the Mutual Affiliates Ad- visory Committee, presided at the meet- ing. WLS drops Mutual WLS Chicago has severed its affilia- tion with MBS with which it was as- sociated since September 1956, effective last Friday (Jan. 15). The station of which American Broadcasting-Para- mount Theatres gained sole control (Broadcasting, Jan. 11), will con- tinue as an ABC Radio affiliate, aug- menting network hourly news coverage with expanded local newscasts. It was unofficially confirmed last week that WCFL. Chicago Federation of Labor station, would become the new local MBS affiliate. BROADCASTING, January 18, 1960 HOW TO GET THE SHOW ON THE ROAD A leading TV film producer uses Greyhound Package Express to circulate a weekly TV film to local stations. Making enough prints to go around would be too costly. Greyhound "gets the show on the road" right on schedule and at the least cost.' IT'S THERE IN HOURS ^ — TTaND COSTS YOU LESS! When getting it there in a hurry means business, you can count on Greyhound Package Express! Your packages go anywhere Greyhound goes, by dependable Greyhound buses on their regular runs. That means you get service seven days BROADCASTING, January 18, 1960 a week... 24 hours a day ... weekends and holidays! And you can send C.O.D., Collect, Prepaid — or open a charge account. For information, call any Greyhound bus station, or write Dept. 8A, 140 South Dearborn St., Chicago 3, III. 91 VHF SIGNAL SPREAD IS WIDENED ARB's first all-county sweep shows coverage underestimated Tv stations are selling their coverage areas short. A new concept of the reach of vhf signals may be in order, judging by early results of American Research Bureau's first nationwide all-county survey. The preliminary data show that vhf signals appear to be traveling farther than ARB, advertising agencies and even many stations themselves have realized. Information starting to emerge from ARB's new Univac support a discovery made last autumn, when field work was started on the nationwide sweep. ARB found that generally accepted concepts of station coverage were breaking down as evidence of listening was measured on an all-county basis. This finding forced ARB to stop everything, redesign areas and add counties. The switch led to a 2Vz- week delay in publication of ARB's na- tionwide studies, which are based on diaries for a four-week period ended Nov. 21. New Look • "The new figures will provide quite an awakening for time- buyers and broadcasters," Mr. Seiler told Broadcasting. "If analysis of the whole national sweep confirms what has been shown thus far, timebuyers will want to take a new look at their methods and data." Important areas are being added to ARB's basic market maps, Mr. Seiler said (see maps). Four markets taken from ARB's Uni- vac (plus a second government computer that is doing a night shift for the Seiler firm) showed a total of 116 counties added to former coverage maps for the four areas. Explaining the additional counties merely show evidence of actual viewing and are not necesasrily within the 10% saturation often used to identify a county in a coverage area, Mr. Seiler found these "amazing additions to gen- erally accepted coverage": • Philadelphia — 31 counties added (including one in Connecticut, two in Virginia). • Columbus, Ohio — 27 counties added. • Kansas City — 33 counties added. • Detroit — 25 counties. Mr. Seiler said it's too soon to analyze the extent of tuning in the additional counties. He added that the quick four- market results may not be typical. "The maps show where reception was found," he explained. "Coverage may be in- creased in as many as nine out of 10 markets." Delay Felt • Impact of the 2Vi-week delay in publication of the new ARB sweep was being felt around Madison Ave. last week. Research executives at several major agencies voiced annoyance at the delay, suggesting "insufficient pre- planning" might have been the cause. According to Mr. Seiler, the revamp- ing of the sample caused first delays. Then after diaries had arrived late at □ ARB's former coverage area Counties added by November sweep IBMIPftGHAM |livingston LSDALE wmm pro* FULTON WASHTENAW LENAWEE WAYNE DETROIT MONROE . ENRY LUCAS *: WOOD SANDUSKY* 92 (THE MEDIA) BROADCAST! NG, January 18, 1960 ARB's Maryland headquarters, he said, valuable time was lost while Univac was taught its role and personnel fell into an entirely new routine. There were other delays, he continued, citing the problem of instructing Univac how to handle a shared-channel situation such as WHEC-TV and WVET-TV Roches- ter, N.Y. The ARB Univac is running three shifts, 24 hours a day. It processes and reads punch cards (1,600,000 cards for the 100,000 diaries in the November sweep), computes data and triggers a printer that types out the forms repro- duced in ARB's tv audience reports. "Vhf stations are really getting out," Mr. Seiler said as he thumbed through early reports. "This national sweep, tabulating all viewing in all counties, is a new use of the diary. Almost every sta- tion has improved coverage in the last three years by technical changes, new equipment and higher towers." Reports Overlap • "We hadn't fully appreciated the effect of these changes. The delay annoys subscribers and it an- noys us, too. The October reports, cover- ing about 40 markets, came out in late November and early December. The De- cember reports, following the October pattern, are coming out on schedule, overlapping the November sweep. The next national all-county survey will be conducted in March. "Next summer we will feed Univac the results of the two national sweeps and other figures from metropolitan areas, and will show percentage of homes able to receive each tv station in each county plus homes that actually view each station, average daytime and evening audience, plus station metropoli- tan audiences. We will then have the data timebuyers need to spend advertis- ing money efficient- ly and the cost-cov- erage figures will be computed in min- utes by Univac." A few routine mechanical misfires have closed down the ARB Univac momentarily for re- pairs but they have been routine and unimportant, according to Mr. Seiler. Everyone was working overtime at ARB last week in an intense effort to make up as much of the lost time as possible. How about uhf coverage? "We simply haven't had time to pick out any uhf reports and compare cov- erage patterns under the national sweep," Mr. Seiler said. He noted, however, a big jump in reports for Peoria, 111., since WEEK-TV (uhf) added a booster. This new installation to further the station's coverage was installed in the LaSalle-Peru area to the north of Peoria. fMM ill BROADCASTING, January 18, 1960 93 CBS SETS UP EDITORIAL GUIDE Owned-station expected to observe rules "Rules and guideposts" governing the presentation of editorials by CBS-owned stations were handed down by the CBS editorial board last week. Indicating that CBS-owned stations are expected to take public positions on affairs of local interest, one of the rules stipulates that the editorials "should be broadcast with considerable regularity and frequency." Other guides include: • "Industry subjects" and "national subjects that have no special local im- plications" are taboo. • Editorials need not be cleared by the CBS headquarters editorial board, though the boards' consultants, Richard D. Heffner, is available to advise and assist on request. • Uniformity of editorial views among CBS-owned stations is not necessary. • "Station management alone," rather than individual departments or person- alities, is responsible for editorial (but the manager himself is not requested to make the on-air delivery). • Editorials should be at least five minutes long in practically all cases — long enough to present supporting logic and evidence — and in no case should "editorial spots" be used. • Editorials should be "clearly identi- fied as such and in this way carefully separated from other programming." • Stations "should make every effort to search out opposition to their partisan editorials rather than simply wait for opposition to develop . . ." • "Consensus editorials," meaning those in which a station "primarily un- derscores or reminds the public of basic principles or obligations to which no responsible segment of the community is likely to take exception," need not be "balanced" on the air and "may make unlimited use of production techniques." • "Partisan editorials," which clearly take sides, "should be accompanied by painstaking concern for fairness and balance in providing on-the-air oppor- tunities to the opposition," and should use only such production techniques as the opposition would be capable of employing. But "editorial programs," as distinguished from "editorials," are per- mitted to use "production techniques without limit when these techniques are part of a factual report that fairly and impartially presents the different sides of an issue as a documentary prelude to simple editorial statements by station management and by the opposition." • Stations may take a stand on all local issues and on national issues with local implications, but not on candidates. Editorials taking a position on issues "should generally be broadcast some days before the balloting" and "this procedure is mandatory when a station editorial presents novel arguments or information." • Newsmen and announcers primarily associated with commercials or with entertainment programming should not deliver the editorials. General managers may present them but are not required to: "Each station should search out — and, when feasible, use — those individ- uals who best combine on-the-air pres- ence with some considerable degree of managerial responsibility, or should hire a special editorialist whose function is to speak for management." • Each station "should have at least one professional editorial researcher- writer responsible for the preparation of editorials to the general manager." • Editorials "should normally be repeated only in order to reach differ- ent audiences." If a partisan editorial is repeated, the opposition should be repeated too. • Promotion and publicity relating to editorials should be "designed primarily to alert the public to listen or to watch." Promotion and publicity provided for partisan editorials should also be pro- vided for the opposition. The purpose of presenting editorials and the opposition's replies was defined as being "to serve the public interest by stimulating thinking and decision-mak- ing about important public issues." The editorials "are not only to be fair, ac- curate and effective, but are also to be carried out with the maximum of care and of attention to detail of all kinds." Other Thoughts • The "rules and guideposts." which are expected in time to be followed by similar policies for the offering of editorials on the CBS- TV and CBS Radio networks, also in- cluded several more general observa- tions: "While the concept of 'equal time' does not apply to editorials, CBS-owned stations should provide as fairly as pos- sible the same kind and amount of time, technical facilities and promotion to the totality of opposition viewpoints as they make use of for their own partisan editorials. When there are several op- posing viewpoints, such provision need not normally be made for each one sepa- rately. When a station gives inordinate weight to its own partisan editorials by the preemption of commercial time, it should take particular care to choose comparable reply time for the opposi- tion. . . . "The opposition to . . . partisan edi- torials need not be provided with 'the last word' on the air. It should, however, be provided an opportunity to reply to particularly novel arguments or infor- mation included in station editorials. "Frequently the 'letters to the editor' technique of presenting the opposition to CBS-owned stations' partisan edito- rials will be patently insufficient to guar- antee fairness and balance. Where used it normally should be limited to in- stances in which opposition letters (a) have been previously solicited and are presented immediately following the sta- tion editorial they oppose; or (b) are presented by themselves at another pre- viously announced and comparable time; or (c) are presented (without too much of a time lag) when the next station edi- torial is presented — but are presented before, rather than after, that new edi- torial." Coming next year • WFAA-AM- FM-TV Dallas plans to build new facilities at a cost of over $2 million. Completion is expected in February 1961. The accommoda- tions, next to the downtown office of the parent Dallas Morning News, will provide three tv studios, three radio studios and enlarged office, engineering and storage space. The new 68,000 square foot building will be essentially one story, but features operations section rooms 25 feet high. All new equipment, including office furniture will be purchased, the current equipment (with the ex- ception of the mobile unit and two video tape recorders) remaining in the present building which has been sold to the Educational Television Foundation of Dallas. Ground- breaking is slated for mid-Ianuary. 94 (THE MEDIA) BROADCASTING, January 18, 1960 Public has little interest in ratings General agreement that ratings are of little interest to the general public, which doesn't understand them anyway, was voiced last Monday (Jan. 11). This was the opinion of a panel of broad- casters, tv editors and rating service executives which discussed "Ratings — Should They Be Confidential?" at a Hollywood Ad Club luncheon meeting. Dr. James Rue, assistant to the pres- ident of NAFI Corp.'s broadcast divi- sion (KCOP [TV] Los Angeles and KPTV [TV] Portland, Ore.), moderator, raised the point of the requirement of the rating services that their subscribers do not divulge the information they re- ceive. Dr. Rue asked why they should not themselves refrain from making their ratings public. Tv editors Cecil Smith of the Los Angeles Times and Hal Humphrey of the Los Angeles Mirror-News said they never published "top 10" rating lists and have not been receiving them lately. Norman Boggs, vice president, RKO Teleradio, and general manager of KHJ Los Angeles, asked confidential from whom? The broadcaster, advertiser, agency and producer are pretty sure to know any program's rating if one of them is a subscriber to the rating serv- ice, he noted. Bill Shafer, western manager of ARB, said that after releasing the top 10 to the press for years, ARB had stopped this because of misuse by writers who do not understand the significance of ratings and because rating services now provide much more audience informa- tion than just ratings. Phil von Ladau, assistant west coast manager of A.C. Nielsen's broadcast division, noted that the syndicated nature of rating reports prevents complete confidence. He blamed much of the present criticism of ratings on critics who charge ratings with killing good programs when all the ratings did was report the amount of the public viewing of these shows. Ed- win Cahn, Pacific manager of Pulse, agreed that most of the rating services' troubles come from critics who attack ratings without taking the trouble to understand them first. Changing hands ANNOUNCED • The following sales of station interests were announced last week, subject to FCC approval: • WTVP (TV) Decatur, 111.: Sold by Prairie Television Co. (George Bolas, president) to Metropolitan Broadcasting Corp. for more than $600,000. Metro- politan, headed by John W. Kluge, WOC^TV^ FOR BEST COVERAGE IN THE NATION'S 47th TV MARKET (Davenport, Iowa Rock Island — Moline, Illinois) A comparison of coverage of TV stations in or overlap- ping the Davenport — Rock Island market area as reported in the Nielson Coverage Service No. 3 — Spring, 1958. Station WOC-TV Station A Station B Station C Station D TV Homes 438,480 398,600 340,240 274,990 229,260 Monthly Coverage 308,150 278,900 275,160 208,300 156,340 Weekly Circulation Daytime Nightime 263,430 226,020 229,710 153,540 127,240 288,750 258,860 260,190 191,010 146,620 PHLMDtM Col. B. J. Palmer EXEC VICE-PRESIDENT Ralph Evai SECRETARY Wm D. Wagn SALES MANAGER THE QUINT CITIES DAVENPORT BETTENDORF ROCK ISLAND MOLINE EAST MOLINE PETERS. GRIFFIN, WOODWARD, INC EXCLUSIVE NATIONAL REPRESENTATIVES WOC-TV is No. 1 in the nation's 47th TV market — lead- ing in TV homes (438,480), monthly coverage and weekly circulation — day and night — as reported in the Nielson Coverage Service No. 3, Spring, 1958. For further facts and lat- est availabilities, call your PGW Colonel . . . NOW! BROADCASTING ' THE E3USINESSWEEKLY OF TELEVISION AND RADIO 1735 DeSales St., N. W. Washington 6, D. C. NEW SUBSCRIPTION ORDER Please start my subscription immediately for— □ 52 weekly issues of BROADCASTING $ 7.00 □ 52 weekly issues and Yearbook Number 11.00 □ Payment attached □ Please Bill name title I position company name address city Send to home address — — tone state BROADCASTING, January 18, 1960 95 owns radio stations in New York, Cleve- land, and Philadelphia, and tv stations in New York, Washington, D.C., Peoria, 111., and Stockton, Calif. Advising Met- ropolitan in this purchase was Blackburn & Co. No changes in personnel are con- templated, Metropolitan said. WTVP began operating on ch. 17 in 1953. It is affiliated with ABC. • WORD Grand Rapids and WTRU Muskegon, both Michigan: Sold by Mu- sic Broadcasting Co. (Paul F. Eichorn, president) to William H. Rich and Alastair B. Martin for $500,000. Messrs. Rich and Martin own WPIC- AM-FM Sharon and WMGW-AM-FM Meadville, both Pennsylvania. Trans- action was handled by Hamilton-Landis & Assoc. WGRD operates on 1410 kc with 1 kw daytime. WTRU is 5 kw fulltime outlet on 1600 kc. • KCLP Rayville, La.: Sold by Denver T. Brannen to John H. Touchstone for $45,000. Mr. Brannen owns Dixie Ra- dio group (WDLP-AM-FM Panama City, WCOA Pensacola, both Florida, and KCIL Houma, La.) and bought KCLP in July 1959 for $33,250. Mr. Touchstone is former owner of KRCT Pasadena, Tex. Broker was Paul H. Chapman Co. KCLP is 250 w daytimer on 990 kc. • WYOU Newport News-Norfolk, Va.: Sold by Richard Eaton to Max Reznick for $130,000. Mr. Reznick has an in- terest in WABW Annapolis, Md., and conducts a Washington, D.C., Yiddish language program. Transaction was han- dled by Blackburn & Co. WYOU is 1 kw daytime on 1270 kc. APPROVED • The following transfers of station interests were approved by the FCC last week tfor other Commis- sion activities see For The Record, page 117). • WFAI Fayetteville, N.C.: Sold by Ralph E. Hess to Jackson F. Lee for $142,000 plus five year lease on trans- mitter site and building rental of $50 per month with option to renew or pur- chase for $15,000 less rental paid. Mr. Lee is manager of WILM Wilmington, Del. WFAI is on 1230 kc with 250 w. • WMMM Westport, Conn.: Sold by group headed by Norman J. Bernstein to Donald Flamm for $125,000. Mr. Flamm, pre-World War II owner of WMCA New York, has an interest in WPAT Paterson, N.J. Comr. Bartley abstained from voting. WMMM is a 1 kw daytimer on 1260 kc. • WCUM-AM-FM Cumberland, Md.: Sold by Hollis M. and Anne M. Seavey to group headed by Wallace L. Hankin for $34,000 plus assumption of $93,750 ACCURACY To be selected by local, state, and national jurisdictions for the appraisal of estates involving broadcast properties, a broker must have unquestionable accuracy. Blackburn & Company has achieved the reputation of exactness in all negotiations, and appraisals. NEGOTIATIONS FINANCING APPRAISALS '/Blackbrnm & Compwu/ Incorporated RADIO - TV - NEWSPAPER BROKERS WASHINGTON, D.C. James W. Blackburn Jack V. Harvey Joseph M. Sitrick Washington Building Sterling 3-4341 MIDWEST H. W. Cassill William B. Ryan 333 N. Michigan Ave. Chicago, Illinois Financial 6-6460 ATLANTA Clifford B. Marshall Stanley Whitaker Robert M. Baird Healey Building JAckson 5-1576 WEST COAST Colin M. Selph Calif. Bank Bldg. 9441 Wilshlre Blvd. Beverly Hills, Calif. CRestview 4-2770 note. Mr. Hankin is general manager, WAGE Leesburg, Va. Associated with Mr. Hankin is Simon Goldman, prin- cipal owner of WJTN-AM-FM James- town, WDOE Dunkirk and WGGO Sal- amanca, all New York. Mr. and Mrs. Seavey bought the station in March 1959, paying $125,000. WCUM is on 1230 kc with 250 w. WCUM-FM is on 102.9 mc with 1.25 kw. RAB's Sweeney sees radio up, papers down By 1970, there will be another 1,000 radio stations and 80 tv stations on the air, but there will be fewer newspapers and magazines, Kevin B. Sweeney, president of the Radio Advertising Bu- reau, predicted last week in a talk be- fore the Columbus (Ohio) Advertising Club. Mr. Sweeney's crystal ball radiated these other observations about radio in 1970: There will be more than 250 million sets in operating order; the num- ber of stations owned by the investing public will increase substantially; the volume of advertising will double, with much of this growth coming from local retail business, particularly the grocery chain, the automobile dealer and the department store; stations will be "high- ly specialized" in editorial content with three-quarters of the stations — "the FCC willing" — concentrating on one type of music or on news to the ex- clusion of other material. Newspaper Decline Cited • He pre- dicted there will be at least 40 fewer daily newspapers than now exist. By 1970, he said, the surviving newspapers will be more solid financially but most papers will issue only a single edition daily. He foresaw a five-fold increase in color advertising in newspapers; a substantial growth in classified volume; a decline in newspapers' share of na- tional revenue but a continued growth in retail advertising. There will be one less women's book, probably one less general magazine and one fewer shelter book by 1970," Mr. Sweeney declared. "Offsetting that de- cline there will be a dozen new special- interest magazines setting up shop on the main avenues of new leisure." Though tv's growth period will be over by 1970, Mr. Sweeney said, tele- vision will still enjoy the larger share of media dollars, almost entirely from the 30 largest advertisers. He offered these other observations about tv in 1970L.Color will add "excitement, but not much circulation" to the medium: daytime tv "won't make it as a mass medium;" the "civil war of the decade" will be between the tv networks and their affiliates, "both wanting to expand their timing allocations at the other's expense." 96 (THE MEDIA) BROADCASTING, January 18, 1960 • Media reports Address change • Concert Network Inc., N.Y., and WNCN (FM), Concert Network's station in New York, have moved to new facilities at 11 E. 47th St., zone 17. Telephone: Plaza 2-0870. Keystone adds affiliates • Keystone Broadcasting System has taken on 13 new stations, it was announced by Char- lotte Tucker, station relations director. They are: KAVI Rocky Ford, Colo.; KBIZ Ottumwa, Iowa; KGAN Bastrop, La.; WLYN Lynn and WNBP New- buryport, both Massachusetts; KWEB Rochester, Minn.; KYRO Potosi, Mo.; WOTW Nashua, N.H.; WPNC Plym- outh, N.C.; WMPO Middleport-Pom- eroy, Ohio; KVLG LaGrange, Tex., WTSA Brattleboro, Vt., and WISV Viroqua, Wis. WJPS scholarship • WJPS Evansville, Ind., and the Kennard Oil Co. there are giving a $1,330 scholarship to the high school student who writes the best "Why I Want to Live and Work in the Tri- State" essay. Big year • Radio Advertising Bureau has characterized 1959 as the biggest year in its history with the signing of 396 members. Membership now stands at 1,136. A total of 49 radio stations joined RAB during December, Presi- dent Kevin B. Sweeney reported, for "the best December ever and the sec- ond most successful new member month" in its nine-year history. Biology in Ohio • WHIZ-TV Zanes- ville, Ohio, has premiered an educa- tional biology series, Saturdays at 9:30 a.m. The programs are produced with the cooperation of the Zanesville Board of Education. Robert Bryant, a special- ist in the field from the local school system, is instructor in the biology course. In addition, WHIZ-TV has in- stituted five-days-a-week programming of a series originating at Ohio State U's etv station, WOSU-TV Columbus. Western Michigan market • Avery- Knodel Inc., N.Y., is distributing to national advertisers and their time- buyers a western Michigan market study on behalf of two of its nationally represented stations, WKZO-TV Kala- mazoo-Grand Rapids and WWTV (TV) Cadillac-Traverse City, both owned by the Fetzer Broadcasting Co. Both sta- tions are CBS-ABC affiliates. New members • Membership applica- tions from nine television stations have been accepted by the board of directors of the Assn. of Maximum Service Telecasters, according to an announce- ment by Lester W. Lindow, executive director. The applications acted upon BROADCASTING, January 18, 1960 came from the following stations: KSTP-TV St. Paul-Minneapolis; KHQ- TV Spokane; KXLY-TV Spokane; KERO-TV Bakersfield, Calif.; KXTU (TV) Sacramento, Calif.; KTVU (TV) Oakland-San Francisco; WWTV (TV) Cadillac, Mich.; WTOM-TV Cheboy- gan, Mich., and WVAR (TV) Phoe- nix-Mesa, Ariz. WOGA on its own • WOGA Chat- tanooga has announced that it will not renew the MBS contract held by the former licensee, WAGC. The contract expires Feb. 28. General Manager George W. Patton says that in becom- ing a fulltime independent station, WOGA will install new facilities and embark upon a "full-scale program of music, news coverage with a fleet of mobile units and special events coverage of everything of interest in the Tennes- see Valley area." Most powerful • KPFK(FM) Los An- geles will install a new transmitter on Mt. Wilson with a power capability of 115 kw, highest of any fm station in the area, according to Mrs. Catherine Cory, station manager. Asks critics aid CBS President Frank Stanton is enlisting the aid of some of television's keenest critics — the professional ones — in a personal analysis of the good and bad of tv programming. He has asked about 10 tv writers, according to CBS sources, for their nomina- tions for "the 10 most outstand- ing broadcasts of last year," whether specials or single epi- sodes of series. "If you agree to help me," he said in telegrams made public by recipients, "I promise that your replies will not be used for promotional purposes or in any way to embarrass you. There will be no attribution and I will gladly send you copy of the analysis when it is completed." New fm signs on • WKDN-FM Cam- den went on the air Dec. 31, simulcast- ing programs from WKDW, its daytime companion station, until sign-off and NO, THIS IS "KNOE-LAND" (embracing industrial, progressive North Louisiana, South Arkansas, West Mississippi) JUST LOOK AT THIS MARKET DATA 1,520,100 Drug Sales Population Households 423,690 Consumer Spendable Income $1,761,169,000 Food Sales $ 300,486,000 $ 40,355,000 Automotive Sales $ 299,539,000 General Merchandise $ 148,789,000 Total Retail Sales $1,286,255,000 KNOE-TV AVERAGES 78.5% SHARE OF AUDIENCE According to April 1959 ARB we average 78.5% share of audience from Sign On to Sign Off 7 days a week. During 361 weekly quarter hours it runs 88% to 100%, and it 278 weekly quarter hours 92% to 100%. KNOE-TV Channel 8 Monroe, Louisiana CBS • ABC A James A. Noe Station Represented by H-R Television, Inc. Photo: "Greenville Mill, Division of Mohasco Industries, Inc.", Mississippi, Manufacturers of the finest carpets and rugs. Greenville, 97 Far - Reaching ! They're advertising for bear skins? Even WCSH-TV can't reach us here. Seriously, advertising on SIX does have a "far-reaching ef- fect." Quality of operation and superiority of coverage are be- hind our success. Your Weed TV man now has SIX straight years of surveys that prove it. WCSH-TV 6^ NBC for PORTLAND MAINE BROADCASTING SYSTEM WCSH-TV 6, Portland WLBZ-TV 2, Bangor WCSH Radio, Portland " WlBZ Radio, Bangor WRDO Radio, Augusta continuing with its own programming until 11 p.m. WKDN-FM, operated by the South Jersey Broadcasting Corp., is on 106.9 mc with power of 7.5 kw. Radioman-publisher • George Goth- berg, president, WFPA Fort Payne, Ala., has taken over operation of the DeKalb County News, a weekly news- paper. WFPA station-sales manager W.D. Holderfield is sales executive for both the station and newspaper. Hal Comello of WFPA will handle news- paper sales. McGavren expands • Daren F. Mc- Gavren Co., station representative, an- nounces expansion of its Chicago of- fice into larger quarters at 35 E. Wacker Drive (telephone: Franklin 2-1370) and addition of staff personnel. Northwest territory • The Branham Co., N.Y., national advertising repre- sentative, has set Feb. 1 for the open- ing of a branch office in Minneapolis. It will be located in the Northwestern Bank Bldg. Robert Brockman will leave Branham's Chicago office to be in charge of radio-tv operations in Min- neapolis. • Rep. appointments • KXEN St. Louis; XERB San Diego- Tijuana: KALI Pasadena-San Gabriel, Calif.; the Tobacco Network of North Carolina: KGGF Coffeyville, Kan., and WACL Waycross, Ga.: John E. Pearson Co.. N.Y. • KUDY Littleton, Colo.: Grant Webb & Co.. NY. • WNOB (FM) Cleveland: Good Music Broadcasters Inc., N.Y. • WSJV (TV) and WTRC-AM-FM Elkhart-South Bend, Ind., and WKJG- AM-TV Fort Wayne, Ind.: Branham Co.. N.Y. • WHBQ Memphis: H-R Representa- tives. N.Y. PGW installs new video tape facilities Peters, Griffin, Woodward Inc., New York, has installed facilities for show- ing video tape recordings, 16 mm sound picture film, 35 mm slides, audio tapes and discs. The firm's station, agency and advertiser clients have been invited to take advantage of the new service, which enables an audience of up to 40 people to view all types of tapes ranging from IDs to programming. The initial showing in the new audio- video center was a video tape presenta- tion created by KGMB-AM-TV Hono- lulu. Executives of National Export Adv. Service Inc. viewed the tape just 17 hours after it was prepared in Honolulu. Tv equipment in the center includes a 24-inch Conrac viewing monitor which is linked with WPIX (TV) New York, where the video tape transmission orig- inates. A custom built Altec hi-fi speak- er provides the audio for video tape screenings. For off-the-air reception of New York's seven tv stations the mon- itor is wired to a Conrac tuner. Radio equipment includes an Ampex 601 tape recorder, a Mackintosh amplifier and a Bogen all-speed turntable. F A ' p r, w $ Dynamic executive wanted to ^ ^ manage well-established radio y station in one of the nation's % top 10 markets. % Salary $25,000 plus attractive <■> incentives. X, Send full details to: Box 858R, BROADCASTING. PHOENIX, ARIZ., OPPORTUNITY Live in 1 of the West's fastest growing, most attractive cities — new ownership staffing established station. Need com- petent salesmen, engineers, announcers and writers-traffic people. Write full de- tails on experience, salary needs. Box 835R, BROADCASTING Top rated independent in Virginia's largest city! Looking for an outstanding disc jock- ey who can hold high night-time rating. No rock and roll! Also must have top commercial voice. Opportunity to progress in a market of a million. Immediate open- ing! Send auditions to Jerry Joiner, Pro- gram Director. WNOR. Norfolk, Virginia. ANNOUNCERS JOB OPPORTUNITIES SLIPPING BY? N.Y.S.A.S. is the only school in the east that offers advanced coaching EXCLU- SIVELY ... In announcing and operation of console, from disc to tope to et's, com- pletely ad-lib for a tight format. 10 week course coached by New York Broadcasters. Get the MODERN SOUND. KNOW MODERN RADIO. Let us analyze your present audition tape. For on appointment call MR. KEITH at SU 7-6938. NEW YORK SCH80L OF ANNOUNCING & SPEECH 160 West 73rd Street New York 23, N.Y. BROADCASTING, January 18, 1960 125 Help Wanted — (Cont'd) STATIONS FOR SALE Production-Programming, Others -*»- -*»- » WANTED — A RADIO MAN If you want to get back into real radio . . . Small station radio ... To program and air good music on a station that plays no rock and roll or hillbilly ... To be a part of a small and select staff of experienced radio men who have found the "Brass Ring" of living and relaxing in the Florida sun while making good radio pay . . . Then contact me. I want a program director who knows music and can announce. He must be settled and mature . . . No long hairs, disc jockeys or young hot shots need apply. The pay is small station, but you'll get it every week with assurance of job permanency and steady solid growth. If you think you can make this "Brass Ring", send tape, back- ground and pix to Jim Howe, Radio WIRA, * J Fort Pierce, Florida. J RADIO Situations Wanted — Management Available GENERAL MANAGER TV-AM 14 years TV, radio, sales and advertising experience. Unusual record of accomplish- ments in top management. Currently gen- eral manager TV — AM combination in SW market. Interested in management position with growth possibilities and stock option. The next time I build a property 1 would like to share in the profits. Box 853R, BROADCASTING Production-Programming, Others EXECUTIVE OF GREAT INDIE WANTS TOP SPOT! Successful executive in our organization has all the ability necessary to manage major market station. 20 years experi- ence (10 as manager) provides full equipment to cope with the perpetual battle of SALES AND RATINGS. Excel- lent record-reputation and contacts in NATIONAL SALESI Showmanship. Mer- chandising! Promotion! Box 242R, BROADCASTING TELEVISION Help Wanted — Technical Technical Supervisor $10,000 Midwest TV station needs supervisor with technical know-how and background of professional achievement. Management ori- ented individual capable of completing all tasks in a thoroughly dependable and pro- fessional manner prime requisite. Excellent working conditions and fringe benefits. Box 854R, BROADCASTING REGIONAL DAYTIMER 1000 watts Wonderful Florida Market Principals only — No Brokers $92,000.00 10% less for cash Must sell. Box 821R, BROADCASTING ;;//////////////////////////////////////////////////£ SOUTHWEST REGIONAL FULLTIMER Number one rated station in market. Growth excess of $200,000 with excellent owner earnings. Priced at $325,000 with very good terms. Box 897R, BROADCASTING r i i ROCKY MOUNTAIN AREA Full time regional with history of ex- cellent earnings and cash flow. Priced at slightly more than annual gross. 3150,000 with 29% down and good terms to a qualified buyer. No curiosity seekers, please. Respondents must be fully identified as to qualifications and background. Box 898R. BROADCASTING > GUNZENDORFER ■ Washington 250 watter fulltimer S69,500.00. California regional 1000 watts fulltimer. Big southern Cali- fornia market $275,000.00. Arizona 1000 watts daytimer §70,000.00. Ore- gon F.M. §150,000.00. 29% down, at- tractive terms. WILT GUNZENDORFER AND ASSOCIATES Licensed Brokers — Consultants 8630 W. Olympic, Los Angeles, Calif. STATION FOR SALE BY OWNER In a top 40 market in south. 250 watts fulltime. Am going partnership and want to sell. Other stations in market doing 40 M monthly. I have other stations and not enough time to manage this property. $ 100,000 with 29% down — terms on bal- ance. Wire, write, call Gene Newman, WEZB, Tutwiler Hotel, Birmingham, Alabama. III. Single 500w 95M terms Ala. Single 500w 58M terms Va. Single lkw-D 80M terms Calif. Single 250w 65M terms Minn. Single lkw-D 105M terms kv r^y. lkw-D 100M terms Calif. Single 250w 68M terms Fla. Small lkw-D 90M terms Fla. Small 250w 50M terms Fla. Small 250w 48M terms Fla. Small 250w 85M terms N.Y. Medium lkw-D 150M terms La. Medium lkw 150M terms Miss. Medium lkw-D 75M terms Ga. Metro 5kw 200M terms Ala. Metro lkw-D 175M terms N.C. Metro 500w 170M terms Fla. Large 250w 175M terms Fla. Large 5kw 185M terms Fla. Major 250w 250M terms And Others PAUL- H . CHAPMAN Atlanta Chicago New York San Francisco COMPANY INCORPORATED MEDIA BROKERS Please address: 1182 W. Peachtree Atlanta 9, Ga. THE PIONEER FIRM OF TELEVI- SION AND RADIO MANAGEMENT CONSULTANTS ESTABLISHED 1946 NEGOTIATIONS MANAGEMENT APPRAISALS FINANCING HOWARD S. FRAZIER, INC. 1736 Wisconsin Ave., N.W. Washington 7, D. C. NORMAN & NORMAN INCORPORATED Brokers — Consultant! — Appraisers RADIO-TELEVISION STATIONS Nation-Wide Service Experienced Broadcasters Confidential Negotiations Security Bldg. Davenport, Iowa STATIONS FOR SALE — ROCKY MOUNTAIN. Full time. Gross $2700 month. Absentee owned. Priced at $50,000 with 29% down. UPPER MIDWEST. Gross over $120,000 year. Takes $50,000 as down payment. SOUTHWEST. Exclusive market. Full time. On market for $150,000 with 29% down. and MANY OTHER FINE PROPERTIES EVERYWHERE. JACK L. STOLL & ASSOCS. 6381 Hollywood Blvd. Los Angeles 28, Calif. HO. 4-7279 126 BROADCASTING, January 18, 1960 FOR SALE MISCELLANEOUS Equipment USED 5000 WATT AM BROADCAST TRANSMITTERS The following used 5 KW Transmitters have been traded- in on the purchase of new Gates 5 KW or 10 KW models and are offered as is, f.o.b. Quincy, Illinois: RCA Model 5D, tuned to 1300 KC $3,995.00 RCA Model 5DX, tuned to 1150 KC $4,500.00 Raytheon Model RA-5A, tuned to 960 KC $4,950.00 Western Electric Model 405B1, tuned to 1350 KC $3,995.00 Westinghouse Model 5HV-1, tuned to 1460 KC $5,495.00 Orders will be accepted on first-come, first-serve basis. Some available from stock, or within 30 to 90 days. For further information con- tact: Franz Cherny Transmitter Sales GATES RADIO CO. Quincy, Illinois Telephone Baldwin 2-8202 MOBILE RADIO STATION FOR SALE Beautiful 35 ft. Mobile Radio-TV station. Studio has plexiglass floor to ceiling win- dows, a completely equipped control room, studio, lounge with refrigerator, broadcast deck with Hi-Fi P. A., air conditioning plant and furnace. Ideal for special events. Ready for immediate operation. Write or call Jim Mills Productions, 142 E. Ontario St., Chi- cago, III., WHitehall 4-3797. WANTED TO BUY Stations I WANT TO BUY New Jersey man looking for station or CP in small market in N.Y. State-Conn. area. Rigid confidence. Box 83 1R, BROADCASTING Radio Stations Wanted Successful group ownership with ex- cellent financial references interested in acquiring additional radio prop- erties. All replies confidential. No brokers. Box 846R, BROADCASTING RADIO CONSULTANTS Successful group ownership offers experience in Management Programming Engineering and all phases of money making operation of radio stations. Financing available if desired or needed. Fee or percentage basis. All replies confidential. Box 904R. BROADCASTING BROADCAST PRINTING Continuity M £2 Paper I per 1000 16# — white paper — black ink. Send copy of paper you are now using with check. Colored paper — add $1.00 per 1000. Punching for binder $2.50 per 5000. FREEBERN PRESS, INC. Broadcast Printers Hudson Falls, N.Y. Dollar for Dollar you can't beat a classified ad in getting top-flight personnel Continued from page 120 WJBC-FM Bloomington, 111. — Granted cp to increase EKP to 15.3 kw. WHP-FM Harrisburg, Pa. — Granted cp to increase ERP to 1.85 kw, install new ant. and make changes in ant. system; ant. 780 ft.; remote control permitted. WEZY Cocoa, Fla. — Granted cp to replace expired permit for change of facilities, etc. *WYSO (FM) Yellow Springs, Ohio- Granted cp to install new trans., increase trans, power and make changes in ant. sys- tem. WSTR Sturgis, Mich.— Granted cp to make changes in ant system (increase height, in- sert resistor); conditions. *WPRB (FM) Princeton, N.J.— Granted mod. of cp to increase ERP to 17 kw, install new ant., increase ant. height to 190 ft., and change type trans.; remote control permit- ted; waived Sec. 3.261 of rules to permit station to cease operations during Christmas vacation period and during summer vacation period of Princeton U. KELY Ely, Nev. — Granted extension of au- thority to sign-off at 6 p.m. for period end- ing April 1. KWJB-FM Globe, Ariz.— Granted author- ity to remain silent for period ending April 6; condition. WARL-FM Arlington, Va. — Granted ex- tension of authority to remain silent for period ending April 6: condition. KANA Anaconda, Mont. — Granted author- ity to sign-off at 6:05 p.m. on Mondays. Tues- days, Wednesdays, Thursdays and Sundays for period ending March 31. WATN Watertown, N.Y.— Granted author- ity to remain silent for period beginning Jan. 6 and ending Mar. 1; condition. KWTO Springfield, Mo.— Remote control permitted while using non-DA (main trans. ) . KAJI Little Rock, Ark. — Remote control permitted while using non-DA. Action of January 5 KQAL-FM Omaha, Neb.— Granted as- signment of cp and license to Jack L. Katz Enterprises Inc. Action of December 31 WFTG London, Ky.— Granted authority to continue operating from 6 a.m.. sign-on, and 7:30 p.m.. sign-off. pending action on application for specified hours. Action of December 29 KOOK Billings, Mont. — Remote control permitted while using non-DA i,2nd main studio location). PETITIONS FOR RULEMAKING FILED WATR-TV Waterbury, Conn.— Requests following changes in table of assignments: deletion of ch. 53 from Waterbury, Conn, and substitution of ch. 20 therefor; deletion of ch. 20 from Worcester, Mass. and addition of ch. 27: deletion of *ch. 27 from Hanover, N.H. and substitution of *ch. 20 therefor; and deletion of ch. 27 at Stamford, Conn, and addition of ch. 55. Further requests is- suance of orders to WEDH WSTF and WATR-TV to show cause why their author- izations should not be modified so as to ef- fect above changes. Ann. Jan. 8. Kahn Research Laboratories Inc., Free- port, New York — Request amendment of rules so as to permit standard broadcast stations to operate with compatible single- sideband system of modulation. Ann. Jan. 8. FCC report on sale Annual 25th report of FCC can be purchased from Superintendent of Documents, Government Printing Of- fice, Washington 25, D.C.. for 65 cents copy. Commission does not stock copies for public distribution. Because of its silver anniversary nature. Commission's 1959 annual re- port includes historical background with comparison of its workload to- day and quarter of a century ago. It also discusses current litigation and legislation, reviews television's problems and steps in dealing with them, and explains Commission's re- lationship to broadcast programming. Specific chapters cover "History of Regulation", "Commission", "Litiga- tion and Legislation", "National De- fense". "Broadcast Services". "Safety and Soecial Radio Services". "Com- mon Carrier Services", "Field Engi- neering and Monitoring", "Research and Laboratory", "Frequency Alloca- tion and Use", and appendix contains "Electrical Communication Mile- stones" and "FCC Log Highlights". BROADCASTING, January 18, 1960 (FOR THE RECORD) 127 PLEASE... PROGRAM THESE new] MARCH OF DIMES FEATURE FILMS IN JANUARY The biggest and broadest health program ever undertaken by a voluntary health organiza- tion has just begun. It is the New MARCH OF DIMES. There's still much to be done in treating and rehabilitating polio victims. But, in addition, the New MARCH OF DIMES now takes on two crucial new challenges: arthritis— affecting 11 million Americans — * . and crippling birth defects— America's biggest unmet childhood medical problem. Won't you help by bringing these vital New MARCH OF DIMES messages to all Amer- ■HHHHH icans during January? TWO GREAT NEW STAR-STUDDED FEATURE FILMS... MAURICE CHEVALIER ZSA ZSA GABOR "KING" COLE CHARLIE WEAVER SHIRLEY MACLAINE JIMMY DURANTE "HOLLYWOOD MARCH" Sixty minutes of first-rate entertainment (can easily be split in half), hosted by Eddie Albert, featuring: Jimmy Durante • Maurice Chevalier • Nat "King" Cole • Fred MacMurray • Ann B. Davis "MOTHERS' MARCH SPECIAL" A top-notch half hour, hosted by Eddie Albert, featur- ing: Janet Leigh • Tony Curtis • Jeanne Cagney • Gale Gordan • June Lockhart • Maurice Chevalier Dorothy Kirsten • Bobby Darin • Jack Lemmon • Zsa Zsa Gabor • Shirley MacLaine • Larry Sherry and Don Drysdale of the Los Angeles Dodgers • Charlie Weaver • Flanders and Swann • Basil O'Connor. Gail Davis • Barbara Billingsley Esther Williams • Charlie Weaver ■ • Rex Allen • Helen Hayes. • Coleen Gray Kathryn Grant I960 (new] MARCH OF DIMES THE NATIONAL FOUNDATION, FRANKLIN D. ROOSEVELT, FOUNDER PAUL A. WAGNER, DIRECTOR, PUBLIC INFORMATION DEPARTMENT 800 SECOND AVENUE, NEW YORK 17, N. Y. • OXFORD 7-T700 128 BROADCASTING, January 18, 1960 OUR RESPECTS TO George Irving Long Jr. The most important decision ever made by George Irving Long Jr. was to accept a friend's invitation to spend a Saturday afternoon listening to re- corded music. Another member of the listening group that day was Margaret Ellen Culver who, two years later, on Nov. 11, 1937, became Mrs. Long. And today, as president of Ampex Corp., Mr. Long guides the destiny of the largest manufacturer of professional tape recording equipment in the world. Making decisions early and following through swiftly is no novelty to George Long. In the best Iowa tradition of moving to California to end one's days, he made the trip at the age of seven months, leaving Cherokee, Iowa, where he was born Sept. 13, 1907, for San Jose, Calif., where his father, a Pres- byterian minister, had been called. Twenty-two years later, following graduation from Stanford U. where he had majored in economics, pumped gas and house-managed his fraternity (Kappa Alpha), George made another decision. He was saying goodbye to his college pal, Joseph R. McMicking, who was heading for the Philippines, while George stayed in San Francisco where he had landed a job as a securities ana- lyst for the Wells Fargo Bank. His de- cision, in which Joe heartily concurred, was that some day they would be part- ners in some sort of business venture. Ayala Finds Ampex • That was in 1930. During World War II, Mr. Mc- Micking passed through San Francisco frequently and when the war was over the pair, along with Joe's brother Henry McMicking. set up the investment firm of Ayala Associates. "Our purpose was to seek out concerns which needed man- agement assistance and additional capi- tal," Mr. Long says, adding that one of the first companies to attract Ayala's attention was Ampex, a small elec- tronics firm in San Carlos, about 17 miles down the Peninsula from San Francisco. Founded by Alexander M. Poniatoff (now chairman of the board), the firm employed a handful of electronics en- gineers working to develop the finest equipment for recording and playing back sound on magnetic tape. In 1947 the company demonstrated the first magnetic tape recorder of acceptable professional quality for radio broad- casting and the commercial recording industry. "At the time. Bing Crosby purchased the first production quantities of these recorders and helped finance the firm initially by making advance payments with his orders," Mr. Long says. "Then we came along." Sees Potentials • Ayala Associates saw the possibilities for great potentials in the small company's product. "But even in our dreams we didn't visualize the magnitude of the developments nor the swiftness with which they would come," he admits today. Mr. Long's role in Ayala was in addi- tion to his work at the bank, where he had advanced to an assistant vice presi- dency before he resigned in 1950 to become treasurer of Ampex. There were then about 35 people on the payroll. Annual sales totaled $350,000. At Ampex, Mr. Long successively became vice president and general man- ager, executive vice president and, on March 1, 1955, president of the cor- poration. The company's headquarters moved two miles south to Redwood City. New plants were added at Sunny- vale, Calif., and, with the acquisition of Orr Industries, magnetic tape manu- facturer, at Opelika, Ala., Ampex em- ployment now exceeds 4,500. For the current fiscal year, ending April 30, Mr. Long predicts gross sales of S60 million. Vtr Forges Ahead • A little more than a year after Mr. Long became president of Ampex, at the NAB con- vention in 1956, the company intro- duced the Videotape television recorder to the broadcasting industry, wrote or- ders for S4 million worth before the end Ampex' Long He joined the client of the three-day meeting. Today, nearly 600 Ampex tv recorders are in use by networks, stations and independent pro- gram producers at home and abroad. "I'll always carry with me one bit of advice from my father," Mr. Long re- calls. " 'No matter what your life's work may be, make sure you make a con- tribution,' he said." His association with the broadcasting industry, through the products devel- oped by Ampex, provides him with the satisfaction of a personal contribution. "At the present time, I believe the greatest contribution that Ampex can make to the broadcasting industry is the continued technological developments in our equipment that will enable broad- casters to provide entertainment, educa- tion and information on a wider scale and with ever higher quality," Mr. Long says. Single Standard • "For broadcasters and their clients to realize the full po- tentials of tape, it is essential that one standard be maintained. "Soon after the development of the Ampex television recorder, we saw the necessity for standardization. That is why we established the cross-licensing of patents rather than taking the nar- row viewpoint of letting other manu- facturers try to develop their own sys- tems." Mr. Long and his wife live in Wood- side, about 10 minutes' drive from his office in the Ampex executive suite. Their son Kenneth, 15, is a high school sophomore. Daughter Katharine, 18, attends the U. of Colorado. For a change of pace from his busy office routine, George Long prefers to saddle up one of his horses and ride through the rolling hills of the Wood- side area. He also plays golf and gets in a little fishing when time permits. Under Mr. Long's direction, Ampex established a profit-sharing plan for em- ployes. He is a director of the Council of Profit Sharing Industries, a director of the Children's Health Council of Palo Alto, a former member of the board of the Western Electronic Manu- facturers' Assn. and a member of the General Management Division's West Coast Planning Council of the Ameri- can Management Association. "I still like to listen to good music on Saturday afternoons, too," he adds, with a twinkle in his eyes. "On an Am- pex stereophonic tape system, of course." BROADCASTING, Jonuary 18, 1960 129 EDITORIALS The man Doerfer IN these disturbed times broadcasters should be thankful for one stroke of good fortune, for which they were in no wise responsible. That is the presence on the FCC of its chairman, John C. Doerfer. Mr. Doerfer came to Washington in 1953 to become chairman of the Federal Power Commission. Instead Presi- dent Eisenhower appointed him to the FCC which needed bolstering. That was the first break for the public and, fortuitously, for the broadcaster. Because he had been chairman of the Wisconsin Public Service Commission, many broadcasters wondered whether he would approach their field with the public utility-common carrier concept, as did some of his predecessors. Mr. Doerfer didn't. He proved himself a lawyer old-fash- ioned enough to believe the Constitution means what it says; that the Congress which wrote the Communications Act wanted the government to keep its hands off programming, and that the courts have never authorized the FCC to swerve one whit from these tenets. Certain of his colleagues, who look at broadcasting through blue-tinted glasses, dis- agree. Nor have Mr. Doerfer's views been popular with most politicians or those intellectual minorities who have trooped before the FCC these past few weeks sounding more like commissars than exponents of free, competitive enterprise the American way. But Mr. Doerfer has never wavered in his espousal of free American institutions and hands-off programming until Congress or the courts so decree it. Mr. Doerfer, as chairman, carries an inordinately heavy load. Moreover, since last summer (which meant all during the critical weeks following the Oversight Committee ex- poses) the FCC has been without the services of two sea- soned and wise members — Vice Chairman Rosel H. Hyde and Comr. T.A.M. Craven, who were on assignment in Geneva. Both, happily, are back in Washington and theirs will be influential voices in formulating policy in the sensi- tive programming area — a whisper removed from censor- ship. In a speech 10 days ago before the Federal Communi- cations Bar Assn.'s annual banquet, Chairman Doerfer spoke forthrightly of the critical questions confronting the FCC. He abhors the thought of the FCC becoming a "Su- preme Board of Censors." In these remaining two weeks, when the nation's broad- casters present their case-in-chief to the FCC, an impreg- nable showing must be made in defense of freedom of speech on the air. Mr. Doerfer didn't exaggerate in stating that the "future of the American system of broadcasting hangs in the balance." A mutual concern ONE of the most heartening developments to come out of the crisis-born issue of advertiser "control" in programming is that people on both sides, buyers as well as sellers, are beginning to think about it. Elsewhere in these pages we present a report, based on evaluations by leading agency executives, on the probable effect the installation of a so-called "publishing" or "spot- carrier" concept of television advertising would have on advertising agencies. The findings are not particularly clear- cut and certainly are not unanimous, but neither of these facts should be unexpected when the question, for all prac- tical purposes, is so new. Nobody in a position to do anything about it has pro- posed anything more than a tentative start toward a pub- 130 lishing concept of selling. ABC-TV probably has come closest, if you except the so-called participation programs already on the air. It is ABC-TV's plan to block out nightly periods of, say, a half-hour or so, varying from night to night, and offer them as advertising carriers in what seems to be essentially a nighttime application of its "Operation Daybreak" technique of daytime selling. CBS-TV is said to have a publishing concept on a long list of things to be considered as it goes about its announced business of as- serting mastery over its own house. Thus it cannot be said that the publishing concept is in fact a question that is up for immediate decision — as some agency executives emphasized to our editors. Some of them quite frankly contended that no such concept would ever come to pass and therefore would discuss it only on a hypothetical basis. At the other extreme, Jack Cunning- ham of Cunningham & Walsh, while not endorsing the new concept, thinks the whole question of advertiser influence over programming and the way it is sold should be the subject of an industry-wide study with public interest as the principal yardstick. Two generalities may be drawn from this sampling. First, agencies — along with advertisers, who are clearly on record — will resist with vigor any move that deprives their clients of sponsor-identification with specific programs. Second, agencies probably will revolt, if necessary, against any idea that would require them to buy blind, without knowing what programs, or what type of program, their commer- cials would be associated with. Either of these attitudes may seem to make any real form of the publishing concept inherently impossible, the second even more so than the first. We are not so sure that this is true, or that some mutually acceptable compromise, assuring broadcasters of control over programming and yet retaining for advertisers the unmatched benefits of television's sales- manship, cannot be devised. In its purest sense, as we have said before, the publish- ing concept merely means that the medium is operated as a communications organ which carries advertising, not as an advertising device which has a secondary purpose of informing and entertaining. We are encouraged by cur- rent signs, small as they may be at this moment, that this idea may in time become fact. It is good, at any rate, to have the advertising mind working on the problem along with the communications mind. Together, in the proper spirit, they may find the solution sooner than otherwise might be expected. Drawn for BROADCASTING by Sid Hix "When Sea Hunt comes on, they go crazy." BROADCASTING, January 18, 1960 creates buying power in the Piedmont Industrial Crescent! The South's expansive textile industry is another reason why WFMY-TV . . . located in the heart of the industrial piedmont ... is the dominant selling influence in this $3,000,000,000 market. WFMY-TV serves . . . and sells in this heavy industrial 54-county area where 2,250,000 people live, work and buy. Represented by Harrington, Righter and Parsons, Inc. New York, Chicago, San Francisco, Atlanta, Boston, Detroit -WILKES- Now— first in Pennsylvania's third largest market with highest quarter-hour ratings. 16 f° more homes reached than the second station. 18% more than the third. Station Share of Sets-ln-Use* WNEP-TV 35.4 Station X 29.1 *9 AM to 12 Midnight, Sunday through Saturday, Four-Week Summary, ARB, Nov; 1959. ABC • CHANNEL 16 . SCRANTON-WILKES-BARRE Represented by Edward I Petry & I Co., Inc. The Original Station Representative 0 A TRANSCONTINENT STATION win; W. Ktiffalu, H, V - w»8 1 v. San me$o. Calif - WKOC-TV, Rochester, N. Y, ■ K.ER0-TV, Bakersfield, Calif. • WNEP-TV, Scranton-Wilkes-Barre, f tottu *u tWMB. Kid «.»«a4j. M V . ifcJSMH.. ft M vtUOU C»» ni«.»^ ^-li* tW»«M» Ci« — * — M » - JANUARY 25, 1960 THIRTY-FIVE CENTS BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Movement underway to establish seal of approval for tv ads Page 33 Tv network buying: Anacin top brand, P&G biggest spender Page 46 Networks consent to 'Doerfer plan' for public service time Page 70 Everybody is going to have to face Magnuson's committee Page 72 i NOW... STORER RADIO in LOS ANGELES the nation's second largest market You know where you're going with KPOP STORER station • National Sales Offices: 625 Madison Ave., N.Y. 22 • 230 N. Michigan Ave., Chicago 1 WHEELING: FHU TV MARKET One Station Reaching The Booming Upper Ohio Valley No. 16 WTRF-TV Image Series MACHINERY BLAW-KNOX COMPANY, Wheeling and Warwood, W. Va. Slab Shear, one of the gigantic machines manufactured here in B-K plants. (Note how machine towers over man at left.) Producing massive machines for steel and aluminum manufacturers, The Blaw Knox Company employs 1000 skilled craftsmen earning a five million dollar an- nual payroll in their two WTRF-TV area plants. Blaw-Knox, another industrial giant, contributes to the progress of this rich and busy 36-county area covered by WTRF- TV from Wheeling. Why are alert advertisers interested? The two million people living in this Wheeling Market have an annual spendable income of over 2'/* billion dollars. They look to WTRF-TV for ways to spend that money! For availabilities, call Bob Ferguson, VP and Gen. Mgr., or Needham Smith, Sales Manager, at CEdar 2-7777. National Rep., George P. \ Hollingbery Company. 316,000 watts N jB jCi ne,work color WHEELING 7, WEST VIRGINIA wt rf t v read lorket that's reaching new importance! PREFERRED BY THE FOLKS WHO KEEP THE REGISTERS RINGING IN THE BALTIMORE- MARYLAND MARKET! * ADULT LEVEL PROGRAMMING . . . WCBM rings the bell where it really counts — at the cash register! WCBM's * Adult * Level * Programming is radio at its best — the kind of radio adults prefer according to Nielsen Adult Listenership Surveys. If you want to SELL in this huge market — schedule WCBM to reach the buying public — the people who really have money to spend in the Baltimore —Maryland Area! oooo A CBS Radio Affiliate 10,000 Watts on 680 KC Baltimore 13, Maryland Peters, Griffin. Woodward, inc., Exclusive National Representatives BROADCASTING, January 25, 1960 603,200 TV HOMES NET WEEKLY DELIVERED CIRCULATION (ARB Market Reports: Oct., 1959) The ARB report of KRLD-TV circulation ranks Dallas-Fort Worth as the 12th largest* Market in the United States! Of all CBS-TV affiliates throughout the nation, KRLD-TV net circulation is 11th largest . . . and in 1st position throughout the entire South! These substantiated facts prove the "measured preference" for KRLD-TV in the big, booming, BUYING Dallas-Fort Worth Market. Ask any Branham man. *Net weekly circulation topped only by New York, Los Angeles, Chicago, Philadelphia, Boston, Detroit, Cleveland, Pittsburgh, San Francisco, St. Louis and Washington, D. C. represented nationally by the Branham Company THE DALLAS TIMES HERALD STATIONS Clyde W. Rembert President MAXIMUM POWER TV-Twin to KRLD radio 1080. CBS outlet with 50.000 watts. 4 BROADCASTING, January 25, 1960 CLOSED CIRCUIT* Mexican problem • Mexico has jumped gun again and staked claim for high- powered station on 530 kc — one chan- nel below existing am broadcast band. It used same tactic in 1948 on 540 kc on which XEWA San Luis Potosi now operates with 50,000 w, pre-empting that facility except for secondary use in U.S. Notification received last week from Inter-American Radio office, Ha- vana, cited Mexico's intention to use 530 kc in Mexico City for 50 kw sta- tion (directional day and night) in next exchange list among NARBA nations. Actually, under international agree- ment, this channel would become avail- for only low-powered stations (250 w) in 1961. Mexican exercise of squatter's right on 530 kc in 1948 caused furor. Pres- ently assigned to 530 kc area in U.S. are mobile and marine services but with provision that there shall be no inter- ference to 500 kc. international distress frequency. Some services, particularly radio alarm systems, use broad frequen- cy bands resulting in interference and. under International Telecommunica- tions Union provisions, reliability of such services must be improved. This accounts for the availability of 530 kc for low-powered stations in 1961. It's expected that FCC. through State Dept., will raise question about new Mexican pre-emption. Harris plans • House Legislative Over- sight Subcommittee is going to restrict its probings, at least for some time to come, to payola in narrowest sense: i.e., to shenanigans involving d.j.s, recording and publishing firms, stations, networks and talent, all in field of music, rather than to such aspects as "free plugs" and other types of alleged abuses. Pattern will be to conduct several phases of probe, each to cover as many types of abuses as possible of those listed in staff memorandum revealed last month (Broadcasting, Dec. 21). with week of hearings planned about Feb. 8 to cover first phase and subsequent hear- ings to cover others. Witnesses at first hearing will in- clude d.j.s and other station people, re- cording manufacturing and distributing firms and ABC-TV star Dick Clark who, incidentally, has retained Paul Porter, ex-FCC chairman, as lawyer. House unit isn't discarding some non- payola-type allegations, such as com- plaints about "vilifications" of persons and companies on air, station personnel with "long criminal records" and broad- cast programs which "glorify crime." Campaign season • NBC-TV is speed- ing efforts to sell off political conven- tion-campaign package. Network has retained for special sales assignment Rodney Erickson, now running newly- formed Rodney Erickson Enterprises (Broadcasting, Jan. 18), consultant to Warner Bros, and former Young & Rubicam executive. Package is being offered in thirds, each of three adver- tisers to pay reported price of $1.88 million (some 140 minutes of commer- cial time on radio-tv with estimated cost per thousand of approximately $2.08). CBS-TV has Westinghouse signed for full sponsorship: ABC-TV has not yet announced any sale. Boomerang • This may never break into open, but it's not only broadcast- oriented executives who are becoming irked at newspaper treatment of FTC complaints against advertisers and their agencies for production devices used in tv commercials. Print-minded agency people now talk of newspapers "hurt- ing themselves*' and of ""killing the goose that lays the golden egg" because of headline treatments which, they charge, "blow up stories on FTC actions." Bates talks back • Ted Bates Inc., New York, late last week was pre- paring advertisements to break this morning (Jan. 25) in New York Times and Herald Tribune attacking FTC's get-tough policy on "misleading"' ads. Reports had it that Bates' chairman of board. Rosser Reeves, had described advertising copy as "fighting back" at FTC. Bates has been under FTC fire in complaints filed against advertising handled for agency's clients. In past weeks, these have included Life cig- arettes. Blue Bonnet margarine and Colgate-Palmolive (Palmolive Rapid Shave ) . For the record • Mysterious action of FCC in first granting and then rescind- ing approval of sale of KATZ St. Louis, Mo., by Rollins Broadcasting Co. to LaClede Radio Inc. (page 77) may have more than casual significance. Reconsideration was asked by Comr. Bartley and was automatically granted (Commissioner courtesy). Mr. Bartley refused explanation, but is believed concerned about applicants with stock- holders who have interests in record companies. Hot chairman • FCC Chairman John C. Doerfer shortly will undergo medi- cal checkup, prior to departure Feb. 7 for two weeks '"in the sunshine" down south. Doctors ordered checkup after his Rolex GMT-master wristwatch which he had worn for year had been determined to contain radioactive strontium-90. Doctors also have ordered rest, because of rugged pace past few months. Code gains • NAB will disclose to FCC's broadcast hearing this week that station subscriptions to radio code have doubled in last two months, now total 1,197 or 59% of all am-fm member stations (57% of am members). Unlike tv code, radio document is open only to NAB members but association's radio directors have informally shown willingness to admit non-members under some equitable formula. Action ex- pected at next NAB board meeting, probably in early March. NAB's radio code now includes practically all im- portant major-market stations belonging to association. Stereo promotion • To indoctrinate public on virtues of stereophonic repro- duction. Electronic Industries Assn. is soliciting its membership for $300,000 initial fund to be spent in two maga- zines— Life and Saturday Evening Post. So far as known, no radio-tv is con- templated. EIA Stereo Committee also would like to see FCC move swiftly, through TASO-like ad hoc group, to establish standards for stereo for all services having made pitch last October. Noth- ing more has happened and RCA and CBS remain out of ad hoc group ap- parently because of possible antitrust implications in any joint move to es- tablish standards. Small but select • Extent to which im- portant owners in broadcasting are showing awareness of problems pre- cipitated by Washington eruptions was reflected last Thursday in informal luncheon in New York given by Donald H. McGannon, president of Westinghouse Broadcasting Co. and chairman of Tv Code Review Board. Guests were six top executives represent- ing WBC, Time Inc. (TLF stations). Washington Post stations. Corinthian stations and Whitney Communications Corp. While nothing definitive emerged it was agreed there is need for expres- sions from independent owners, totally aside from networks, and necessity for their participation in informational flow to Congress. FCC and other government agencies. Published every Monday, 53rd issue (Yearbook Number) published in September by Broadcasting Publications Inc., 1735 DeSales St., N. W., Washington 6, D. C. Second-class postage paid at Washington, D. C. Everyone's a weather- watcher! And now more watchers than ever are switching to WSOC-TV for the only radar weather service in the Carolinas. Here's more strength for the dynamic program structure that is changing audience patterns of Charlotte television. For America's 25th largest tv market-your best buy is WSOC-TV. One of the great area stations of the nation. CHARLOTTE 9-NBC and ABC. Represented by H-R 6 WSOC and WSOC-TV are associated with WSB and WSB-TV, Atlanta; WHIO and WHIO-TV, Dayton BROADCASTING, January 25, 1960 WEEK IN BRIEF Give summer dollar's worth — or lose it • It's time stations and networks took positive action to defend their summer revenue against the onslaught of print media attacks which point up lower audience, rerun and substitute programming and higher cost-per-thou- sand. The action? Summer discounts commensurate with audience changes, says Philip D. Archer, media supervisor, Knox Reeves Adv., Minneapolis, in this week's Monday Memo. Page 26. A tv seal of approval for commercials • Idea breaks into open as attacks against production devices used in product demonstration anger agency executives. Cone and Bergmann and Triangle's Clipp advance proposals for industry-supported commercial clearing unit. Page 33. Agency head endorses network control • Cunningham & Walsh's John P. Cunningham says, networks (and stations) ought to assume full editorial responsibility. He elaborates on his expectation that publishing concept may be decided as path for tv to follow. Page 35. Network tv billing in October • Anacin is top brand spender; P&G is No. 1 advertiser. For the first 10 months of 1959, foods product category was responsible for nearly 19% of all network advertiser gross time billing. Page 46. NBC-RKO swap set • Letter to FCC confirms earlier report. NBC will swap Philadelphia stations for RKO's Boston outlets. RKO to buy WRC Washington — if NBC can buy a San Francisco station. Page 52. Slow census • Decennial measurement of population and housing will use latest electronic computers but processing of radio-tv data won't come until late 1961 because of low Census Bureau priority. Page 54. Networks buy 'Doerfer plan' • The three television networks adopted a unique agreement in Washington last week. They voluntarily agreed to devote a full hour weekly, in evening network option time, to high- level cultural and educational programming. The idea came a fortnight ago from FCC Chairman John C. Doerfer. Page 70. Magnuson calls them on carpet • FCC, FTC, broadcasters, networks, ad agencies and advertisers to go before Senate Commerce Committee Feb. 19 to explain how abuses are being corrected. Page 72. FCC monies • President Eisenhower asks Congress to appropriate $13.5 million for the fiscal 1961 operations of the FCC, including %21A mil- lion for a two-year uhf study. Page 74. WGA strike • After a week — they're still deadlocked. Page 89. Olympic coverage • American technicians and equipment will aid foreign broadcasters in their coverage of the winter games. Page 92. DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 33 BUSINESS BRIEFLY 50 CHANGING HANDS 56 CLOSED CIRCUIT 5 COLORCASTING 90 DATEBOOK 15 EDITORIAL PAGE 114 EQUIPMENT & ENGINEERING 87 FANFARE 100 FATES & FORTUNES 94 FOR THE RECORD 102 GOVERNMENT 70 INTERNATIONAL 85 LEAD STORY 33 THE MEDIA 52 MONDAY MEMO 26 OPEN MIKE 22 OUR RESPECTS 113 PROGRAMMING 89 WEEK'S HEADLINERS 10 .1*0 A ONE SHOT TAKES ALL THREE LANSING JACKSON BATTLE CREEK CHANNEL The best shot in outstate Michigan pockets three major markets ranking 11th* in retail sales — gives you more Grade A coverage of Central Michigan population and TV house- holds. Nationally, the 26th** market. Your cue to call Venard, Rintoul & McConnell, Inc. *SRDS Consumer Market Data "Television Age 100 Top Markets — 11 30/59 CHANNEL ' ■ — r PL - j ' r -S3 LANSING JACKSON BATTLE CREEK CHANNEL 10 SERVING MICHIGAN'S GOLDEN TRIANGLE Associated with / WILS -Lansing. WPON-Pontiac BROADCASTING, January 25, 1960 7 SYRACUSE REVISION CORP- GR. 4-8511 101 COURT STREET, SYRACUSE 8, NEW YORK T l2th annual inventory. ,ust completed ou 12™ reSUlts. VJe nave ]USt interested in You should be strongly for CBS was onf J^ed our n- ^reference for^qe we nave ren« Putlic prere response v indicated ana line. order for their another n programming naa tinued domestic depar an outstanding in i960, ^saies *^ *f staff ^lecvracuse that catalog the * ^ ^ Syrac Mike ^rf0 1 te in charg TTred Menaies ™ retail divxsxon. Cordialiy» Paul Adanti Vice-Presi dent WHEN YOU WANT TO SELL SYRACUSE A MEREDITH TELEVISION STATION AFFILIATED WITH BETTER _ HOMES & GARDENS AND SUCCESSFUL FARMING MAGAZINES W H Cm lNl ~ I V KCMO KCMO-TV/KPHO KPHO-TV / KRMG /WOW WOW-TV / WHEN CBS IN CENTRAL N. Y. Kansas City / Phoenix / Tulsa/ Omaha / Syracuse 8 BROADCASTING, January 25, 1960 AT DEADLINE LATE NEWSBREAKS ON THIS PAGE AND NEXT • DETAILED COVERAGE OF THE WEEK BEGINS ON PAGE 33 NAB Tv Code effects Ban ad modification Greek statue commercial for Ban anti-perspirant, most controversial of current tv season, is being modified by Ogilvy, Benson & Mather, New York, agency for Bristol-Myers, at suggestion of NAB Tv Code Review Board. Re- vised storyboard was shown to NAB code officials Jan. 22. Agency, sponsor and NAB code rep- resentative met twice last week to dis- cuss ways of revamping dramatic spots. New copy was being circulated to mem- bers of personal products subcommittee of code board, headed by E. K. Harten- bower, KCMO-TV Kansas City. After William Weede. of agency, and Michael Daugherty. of Bristol- Myers, had conferred at NAB Wash- ington headquarters, Chairman Harten- bower commended agency and sponsor on behalf of subcommittee "for their cooperation with the board in this con- troversial situation." NAB emphasized that code board ob- jection have been confined to commer- cials, with no criticism of product it- self. Violent objections • Some members of FCC along with other government officials and letters from viewing public have voiced violent objections to use of cultural objects with intensely dramatic continuity and visual effects. Objections have included use of arrows pointing to silhouetted armpit and rubbing of appli- cator along upper arm of statue. Vivid descriptions by sepulchral voice explain- ing anti-social aspects of perspiration in clinical manner have been criticized. It's understood original commercials were modified last autumn after review by code board and networks. Unofficial view at NAB has been that revised com- mercials still had objectionable features but they were not classed as unaccept- able. Donald H. McGannon. Westing- house Stations, chairman of NAB tv code board, was questioned about Ban commercials at FCC's Dec. 18 hearing. Questioning was dropped after he stated board was in process of reviewing Ban advertising. Mr. McGannon recalled Jan. 22 that code board's 1959 action against hemor- rhodial remedies was based on fact products are not acceptable on tv ir- respective of advertising treatment. Edward Gelsthorpe. B-M marketing vice president, said agency is working Willing witness Advertising Council came to aid of broadcasters and advertis- ers Friday with announcement it had asked FCC for opportunity in current hearing to recite what official called "certain facts about broadcasters' public service not generally known." Council said President Theodore S. Repplier had wired FCC Chairman John C. Doerfer that Council, which for 18 years has executed public service campaigns for government and private agencies without charge, would like 'TO minutes [to] testify to the cooperation ac- corded these public service cam- paigns by broadcasters and ad- vertisers." with NAB in effort "to rectify any areas of disagreement which may exist." Spokesman for agency said changes made in latest revision of Ban com- mercials were "slight." Ratings probe asked by Sen. Monroney Sen. A. S. Mike Monroney (D-Okla.), who has trounced tv-radio ratings re- search as source of many alleged abuses in broadcasting, said last week he will urge Senate Commerce Com- mittee, of which he is member, to take up probe of ratings this year. But. he said. "I realize there may be subjects of higher priority" on committee agenda. Oklahoman said he has received "vast volume of correspondence" indi- cating people all over country are "disturbed"' at "power of ratings and their adverse effect on tv program- ming." He said he thought it "interest- ing" that broadcast industry itself "seems to be wavering in its grant of omnipotence to ratings." He pointed out that networks lately have been scheduling "superior pro- grams that they must know won't place first in the ratings race." Not only has he received letters from stations com- plaining about "stranglehold" ratings have on national advertising, Sen. Monroney said, but he also notes with special interest testimony by industry representatives in FCC's current hear- ing urging stricter enforcement of exist- ing controls. NBC-TV 1959 gross up 10% over 1958 Total of 216 different companies rep- resenting all major industries bought time on NBC-TV in 1959, according to report being issued today (Jan. 25). Report claims this was more than either of other two tv networks. Gross time sales, although not specified, were said to be at record high. 10% above 1958 figure. Report says 65 sponsors bought 1,224 participations in Today program, rep- resenting gross of S7. 877. 000. and 51 bought 1,512 participations (SI 2,998,- 000 gross) in The Jack Paar Show. In all, gross sales in participating programs were said to be up 79.6% over 1958. Other items: Sports coverage represented S36 mil- lion investment, covering both time and program. Evening program schedule re- mained virtually sold out and number of stations carrying average evening program increased from 137 to 144. Specials represented S28 million invest- ment, 40% more than 1958. Color pro- gramming totaled 735 hours, reaching average of 20 hours per week at end of year. Of S50 million in automotive bill- ings on NBC-TV (claimed to be 70% of three-network total), about S43 mil- lion was spent on color programs. NBC Radio finances Hope for continued "improvements in programming and pricing" and for getting NBC Radio into "a sound finan- cial position" was voiced by network's new operating chief, William K. Mc- Daniel. in closed-circuit talk to affiliates Friday. Mr. McDaniel, who takes over as vice president in charge March 1 (see Week's Headliners), said NBC Radio's new programming format, coupled with earlier changes at other networks, means that for first time all networks are not "doing the same thing," so that now audiences have "choice of different forms of news, music, sports and entertainment" which "can only in- crease the overall radio audience." He was introduced on closed circuit by NBC President Robert E. Kintner. KFBI joins NBC KFBI Wichita. Kan., independent on 1070 kc with 10 kw day and 1 kw night, signed as NBC Radio affiliate effective Feb. 1 . Station is owned by Jayhawk Broadcasting, headed by Charles BROADCASTING, January 25, 1960 9 AT DEADLINE (Buddy) Rogers as president and How- ard O. Peterson, general manager. NBC Radio has had no Wichita outlet for more than year. Senate witness list Witnesses named to appear before Senate Commerce Committee at 10 a.m. Feb. 19 (story page 72) besides FCC and FTC members: Frederic Gamble, AAAA president; Peter Allport, execu- tive vice president, and Donald Frost, board chairman, ANA; Harold Fellows, NAB; Donald McGannon, Tv Code Review Board; Leonard H. Goldenson, ABC; Frank Stanton, CBS; Robert Kintner, NBC. Meanwhile, Senate Commerce Com- mittee has submitted S Res 243 asking for $291,595 to carry on regular com- mittee business this year, including Communications Subcommittee's and pcrent committee's continuing investiga- tions into broadcast matters. Seeks Americana bills House Legislative Oversight Subcom- mittee has subpoenaed records of Americana Hotel, Miami, to find out "who paid for what" at disc jockey convention in Miami May 29-31 last year (Broadcasting, June 1, 8, 1959). House unit also disclosed it had IT&T's tv 'pipes' This is no pipe dream. Interna- tional Telephone and Telegraph is reporting today (Jan. 25) that acceptable live tv pictures, as well as telephone calls, have been sent more than half-mile through hol- low metal "pipes" approximately three inches in diameter. Pictures were sent through method devel- oped and patented by ITT called "pulse code modulation." ITT claims technique provides ulti- mately for simultaneous trans- mission of as many as 4,000 tv channels or several thousand phone conversations. ITT engi- neers report it long has been known that electrical signals of very high frequency will travel within hollow conductors called "waveguides," but up to now these have been used to send signals only short distances. sent practically all its investigators back to New York, Boston and Phila- delphia during week to "wrap up" final investigations preparatory to payola hearing set to begin about Feb. 8 • Business briefly Plans tv series • Hazel Bishop Inc., N.Y., has shifted its account from Ray- mond Spector Co., N.Y., to Donahue & Coe, N.Y., it was announced Friday by Daniel Van Dyk, president of cos- metic company. Albert M. Behrens was appointed executive for Bishop account at agency. Bishop will have billings exceeding $2 million in 1960, Mr. Van Dyk said. Plans include sponsorship of new nighttime tv series which is ex- pected to be announced later this week. Account grows • Butter-Nut Foods Co. (Butter-Nut coffee), Omaha, Neb., ap- points Tatham-Laird Inc., Chicago, to handle advertising for newly-acquired Thomas J. Webb coffee line (formerly handled by Lilienfeld & Co.). Tatham- Laird already services regular and in- stant coffee products east of Mississippi for Butter-Nut Div. of Paxton & Gal- lagher. Shares driving • Renault Inc., N.Y., for its imported autos, has signed for alternate-week sponsorship of CBS-TV's Markham, starring Ray Milland, effec- tive Jan. 28 when program switches from current Saturday time (10:30-11 p.m.) to Thursday 9:30-10 p.m. Agency is Kudner, N.Y. WEEK'S HEADL NERS William K. McDaniel, vp, NBC Radio Network Sales, appointed vp in charge of NBC Radio, effective March 1, when Matthew J. Culligan leaves as executive vp in charge of network to become general corporate executive and board member in charge of Advanced Projects Div. of McCann-Erickson (Broadcasting, Jan. 18). Two other NBC Radio executives promoted: George A. Graham Jr., vp, sales planning, to vp and general manager; William F. Fairbanks, national sales manager, to director of sales. Mr. McDaniel, NBC page in New York in 1938, subsequently moved into sales with Scripps-Howard Radio Corp. in Mid- west and then to KMPC Los Angeles. In 1948 he moved to KECA-TV, that city, and in 1951 became ABC's western division network sales department manager. Following year, Mr. McDaniel was named manager of Radio Spot Sales at NBC's western division; sales manager, KNBC San Fran- cisco, and in 1955 general manager of station. In August 1956, he was named head of NBC Radio's Sales, and in Mr. McDaniel Mr. Graham Mr. Fairbanks October that year was elected vp. Mr. Graham began at NBC in 1953 as salesman for NBC-TV's Today, and ad- vanced in sales posts for tv network, becoming director of sales planning for NBC Radio in 1957 and vp of sales plan- ning a year ago. Mr. Fairbanks began in NBC research and sales presentation in 1931, and served with Office of War Information during World War II; with Compton Adv. as account executive for Ivory soap until 16; with MBS as director of sales planning until 1950, and with ABC Radio as eastern sales manager and account executive until be- coming national sales manager in 1954. He rejoined NBC as national sales manager for radio network in 1956. Herbert S. Schlosser, member of NBC's legal department assigned to California National Pro- ductions Inc., appointed vp and general manager of CNP. H. W. Keever, vp and general manager since Dec. 1957, named vp in charge of sales for Mr. Keever Mr. Schlosser CNP. Change in managerial responsibilities will permit Mr. Keever to concentrate all of his efforts in sales area. Before joining NBC, Mr. Schlosser was with Phillips, Nizer, Benja- min, Krim & Ballon, New York law firm. FOR OTHER NEWS OF PEOPLE SEE FATES & FORTUNES 10 BROADCASTING, January 25, 1960 St. Louis M Salinas ildrege Paul Juluth oxville Tampa penor Haute oenix Muncie SELLING, SELLING, Dayton Adult music with the touch of Gold Honolulu Cincinnati Minneapolis Grand Junction Eau Claire New York City Springfield Nashville Los Angeles Amarillo Indianapolis Harlingen Atlanta San Antonio Plattsburgh Evansville Fort Wayne St. Petersburg Hopkinsville Miami Seattle Omaha Programming* Equipment* Commercial Injection AUTOMATION has come to radio! In the few months since its inception, leading broadcasters from coast to coast — AM and FM operators of "powerhouses" and "teapots" in big cities and small ones — have buttoned down bigger adult audiences, happier advertisers and bigger profit potentials by buttoning up PROGRAMATIC for their markets. PROGRAMATIC's unique package of distinctive adult music and fully automatic playback equipment can raise your programming stand- ards the easy way if your market isn't already sold! Buffalo ico City I Rockford ouston I Santa Ana Litchfield New Orleans Grand Rapids San Luis Obispo Cleveland r- i Washington Columbus I 'Call letters on request PROGRAMATIC BROADCASTING SERVICE, DEPT. B-160 229 Park Avenue South, New York 3, N. Y. I am interested in a Programatic exclusive for my market. Show me how Programatic can profitably go to work for my station. NAME POSITION- ADDRESS— CITY -STATION- -ZONL icked off its lead story of the new decade on January 1\ witn a full month's 4 -part series devoted to international crime and Interpol! READER'S DIGEST has already run two separate big features on the international police organization of 63 nations - Interpol! NEWSPAPE ah II over the world are picking up the tot stories fed to them by the wire services on Interpol! Only the established world-wide facilities of The Rank Organisation Limited (of J. ARTHUR RANK fame) in association with The Jack Wrather Organization make possible the production of this absorbing television series for ITC. INDEPENDENT TELEVISION CORPORATION 488 Madison Avenue • New York 22 • N.Y. • PLaza 5-2100 ITC OF CANADA, LTD. 100 University Avenue • Toronto 1, Ontario • EMpire 2-1166 ...gives you The Bonus Coverage in the Shreve- port Market (Nielsen No. 3) Plus 100% NBC Clearances and COLOR Representative. E. NEWTON WRAY, President and General Manager J 14 BROADCASTING, January 25, 1960 "JAXIE" SALUTES Coke and Lay's Potato Chips have joined the Honor Roll of Advertisers who chose WFGA-TV to carry their sales messages to more than a quarter-million North Florida-South Georgia TV homes. Lay's Potato Chips and Coke are co-sponsors of the popular Channel 12 Dance Party and this show — combined with WFGA-TV's programming of NBC and ABC — will provide top selling power for Coke and Lay's Potato Chips. "JAXIE" is proud to add Coke through McCann-Erickson, Inc. and Lay's Potato Chips through Liller, Neal, Battle & Lindsey, Inc. to its growing list of prestige advertisers. NBC and ABC Programming Represented nationally by Peters, Griffin, Woodward, Inc. A CALENDAR OF MEETINGS AND EVENTS IN BROADCASTING AND RELATED FIELDS (indicates first or revised listing) Jan. 25 — Retrial of former FCC Comr. Richard A. Mack and friend, Thurman A. Whiteside, on charges they conspired to throw grant of Miami ch. 10 to National Airlines. U. S. District Court, Washington. Jan. 25 — Hollywood Ad Club luncheon, Holly- wood Roosevelt Hotel. Speaker: Kevin Sweeney, president, Radio Advertising Bureau. Jan. 25 — Resumption of FCC's programming hearing in Washington. sJan. 25 — Senate Foreign Relations Committee hearing on 1950 North American Regional Broad- casting Agreement between U. S. and Mexico. Jan. 25-29 — National Sales Executives-Inter- national St. Louis Field Sales Management Insti- tute, The Chase-Park Plaza Hotel there. Jan. 26 — Radio & Television Executives Society timebuying-selling seminar. Performers Bob El- liott and Ray Goulding quip on the question of whether audiences are "Out-Sophisticating" the sponsors. Hotel Lexington, New York, noon-2 p.m. Jan. 26 — Academy of Television Arts & Sciences, Los Angeles chapter. Forum on global tv. Speakers include: Merle Jones, president, CBS Stations Div.; Howard Meighan, president, Videotape Pro- ductions of N.Y.; Kenneth D. Soble, president, CHCH-TV Hamilton, Ont., Canada; Norman Collins, deputy chairman, Associated Television of London; Greeve del Strother, American representative of BBC Tv; J. M. Duran y Casahonda, public rela- tions director, Telesistema Mexicano, Mexico City, Beverly Hilton Hotel, Beverly Hills, Calif. Jan. 26-28 — Georgia Radio & Tv Institute, Athens. Co-sponsors: Georgia Assn. of Broadcasters, U. of Georqia's Henry W. Grady School of Journalism. Speaker: Sig Mickelson, CBS News president. 'Jan. 26-29— ABC-o&o Station Managers (radio and tv) annual meeting. Arizona-Biltmore hotel, Phoenix. Jan. 27 — Advertising Research Workshop, Assn. of National Advertisers, Hotel Sheraton-East, New York. Jan. 27 — Radio & Television Executives Society round table luncheon. Topic: the tv specialists at the corporate level. Speakers: William E. Haesch Jr., advertising manager, radio and television, AT&T, and George T. Laboda, radio and tv direc- tor, Colgate-Palmolive Co. Hotel Roosevelt, New York, 12:30 p.m. Jan. 28-29 — Western Canada Television Sales Managers, sales clinic at Calgary, Alta., with speakers from Canadian advertisers, agencies and tv stations on the program. Among speakers will be Bob Watson and Herb Stewart of CHCT-TV Calgary, and Blair Nelson, CFQC-TV Saskatoon, Sask. "Jan. 28-30 — South Carolina Broadcasters Assn. annual convention, Hotel Greenville, Greenville. Ken Beachboard of WFBC-TV there will be in charge of the tv sessions. Main speaker: Lewis H. Avery, president, Avery-Knodel, station rep. Jan.. 29 — Adcraft Club of Detroit, Statler Hotel. Speaker: Robert Hurleigh, president, MBS. Jan. 30 — Oklahoma Broadcasters Assn. annual meet, Hotel Tulsa, Tulsa. FCC Comr. Robert E. Lee and Balaban stations' John Box slated to speak. Jan. 31-Feb. 5 — American Institute of Electrical Engineers winter general meeting. Special fea- ture: symposium on international communications, Feb. 3. Hotel Statler-Hilton, New York. FEBRUARY *Feb. 2 — Senate Communications Subcommittee hearing on tv allocations. Feb. 2 — Radio & Television Executives Society timebuying-selling seminar. T. Rodney Shearer, vice president, A. C. Nielsen Co., and James W. Seiler, director-president of American Research Bureau, square off on ratings. Hotel Lexington, New York, noon-2 p.m. Feb. 3 — Institute of Radio Engineers Pacific Group, winter convention on military electronics. Main speaker: J.R. Pierce of Bell Telephone Labs on Satellite Systems for Commercial Communica- tions. Ambassador Hotel, Los Angeles. Feb. 4 — Minnesota AP Broadcasters Assn., annual meeting, Minneapolis. *Feb. 4-6 — Mutual Advertising Agency Network winter meeting. Allan Copeland & Garnitz, network Chicago member, will serve as host agency for workshop sessions, talks and awards. Bismarck Hotel, Chicago. Feb. 4-6 — Golden Gate Metals Conference. Seven technical papers on "Metallurgical Problems in Electronics" will be presented, dealing with such subjects as electron tubes, semiconductors, etc. Fairmont Hotel, San Francisco. aFeb. 5 — Advertising Federation of America an- nual mid-winter conference. Speakers include: Arthur S. Flemming, secretary of HEW; John C. Doerfer, FCC chairman; Earl W. Kintner, FTC chairman, and Dana Latham, IRS commissioner. Congressional reception closes conference. Statler- Hilton Hotel, Washington, D.C. "Feb. 5-13 — U. of Minnesota School of Jour- nalism's 13th radio-tv short news course at the university, Minneapolis. Main speaker: Sen. Eugene J. McCarthy (D.-Minn.). Other speakers include Burton Paulu, KUOM Minneapolis, and Bill Shadell, ABC News. Feb. 6 — Art Directors Club of Los Angeles. Pre- sentation of awards for best advertising and ed- itorial art of 1959 at Statler Hotel there. Prize- winners and other outstanding entries will be dis- played for following month at California Museum of Science & Industry. sFeb. 6 — Farm Broadcasting Day. Stations wish- ing one-minute statements from Agriculture Secre- tary Benson and other agricultural leaders should send blank 30-minute tape reel to Radio & Tv Service, Office of Information, U.S. Dept. of Agri- culture, Washington, D.C. Feb. 7-9 — Advertising Federation of America First District conference, Statler-Hilton Hotel, Boston. *Feb. 8 — House Legislative Oversight Committee hearing on payola. Feb. 8 — Academy of Television Arts & Sciences at New York, forum on tv for children and teen- agers, CBS Studio 52. Feb. 8 — Minneapolis Sales Executive Club, Hotel Normandy. Speaker: Robert Hurleigh, president, MBS. Feb. 9 — Radio & Television Executives Society timebuying-selling seminar. Ray L. Stone, asso- ciate media director, Maxon Inc., and Robert A. Wulfhorst, associate media director, Dancer-Fitz- gerald-Sample, discuss the "Station Image Factor In Timebuying." Hotel Lexington, New York, noon- 2 p.m. 'Feb. 9-10 — Michigan Assn. of Broadcasters an- nual spring convention. Feb. 9 — Annual dinner for lawmakers. Speaker: William C. DeWitt, president, Detroit Baseball Co. Feb. 10 — Business matters and luncheon. Olds Hotel, Lansing. Feb. 11 — Houston Advertising Club forum, Sham- rock-Hilton, Houston, Tex. Speakers: Donald S. Frost, senior vice president, Bristol-Myers, and board chairman of Assn. of National Advertisers; Arno H. Johnson, vice president-senior economist, J. Walter Thompson, and board chairman of Ad- vertising Research Foundation; James S. Fish, vice president-advertising director, General Mills, and board chairman of Advertising Federation of America; Sylvester (Pat) Weaver, board chair- man, McCann-Erickson Corp. (International). C. WFGA-TV Channel 12 Jacksonville, Florida FLORIDA'S COLORFUL STATION BROADCASTING, January 25, 1960 15 For NBC Television viewers the world is suddenly a full day smaller. Twenty-one times during President Eisenhower's recent international "Journey to Understanding" NBC brought news pictures to American television screens scant hours after the event— and as much as a day ahead of any other network. To break the intercontinental time barrier NBC News teamed cable film, developed by the British Broadcasting Corporation and made available to NBC in the United States, with "live" coverage provided through the television facilities of Britain, Canada, France, Italy and Spain. The result for NBC, in the words of The New York Times' Jack Gould. . . "a decided edge in pictorial timeliness over its rivals." A1 fe te ac 8: Altogether, NBC News ran up a total of half-a-million travel miles, produced footage equal to 20 feature films, delivered material for nine special programs. And, consistent with their importance, NBC scheduled seven of these programs during peak evening viewing hours. NBC film coverage was also included in all regularly scheduled news programs and made available to all affiliated stations for their local news programs. As an extra public service, NBC carried President's Eisenhower's return on a "live" basis— "a brilliant stroke," according to the New York World-Telegrai & Sun's Harriet Van Home, which "gave us all a fine sense of sharing in a few moments of history." The 19 days of the Presidential journey are already written into the record of world affairs. For NBC News they were 19 days of getting it first . . . getting it all, 19 days of electronic journalism that made intercontinental television a present day reality. NBC NEWS Enlarged cross-section of the trans-Atlantic telephone cable which helped NBC News move continents closer together in covering Presi- dent Eisenhower's "Journey to Understanding." L 570kc /II wmca 570kc wmca 570kc wmca wmca 570kc 570kc wmca 570 kc wmca 570kc wmca 570kc wmca 570 kc wmca 570kc wmca 570kc wmca 570kc wmca 570kc FIRST ON YOUR DIAL wmca THE VOICE OF NEW YORK Call us collect at MUrray Hill 8-1500 Or contact AM Radio Sales. James Proud, president, AFA, will speak at noon luncheon. Feb. 11-12 — British Columbia Assn. of Broad- casters annual meeting, Hotel Vancouver, Van- couver, B.C. Feb. 13 — American Women in Radio and Tele- vision, Chicago chapter, third annual ''closed cir- cuit" conference, Guildhall, Ambassador West Hotel, 8:45 a.m. -4 p.m. Conference fee: $8.50 per person, including cocktails and lunch. Forms and checks should be mailed to: Miss Evelyn Vanderploeg, c/o Arthur Meyerhoff & Co., 410 N. Michigan Ave., Chicago 11. Feb. 13 — Western States Advertising Agency Assn. annual dinner dance at Ambassador Hotel, Los Angeles. Award will be presented to "Adver- tising Citizen of 1959." Feb. 13 — Institute of Radio Engineers, Wash- ington section, annual banquet. Hotel Statler-Hil- ton, Washington, D.C. Feb. 14-20 — Advertising Federation of America's National Advertising Week (co-sponsored by Ad- vertising Assn. of the West). Feb. 15-19 — National Sales Executives-Interna- tional Cleveland Field Sales Management Institute, Sheraton-Cleveland Hotel. "■"Feb. 16 — Chicago Broadcast Adv. Club monthly luncheon meeting. Guest speaker: Louis Hausman, director, Television Information Office. Sheraton Towers, Chicago. Feb. 16 — Radio & Television Executives Society timebuying-selling seminar. Jack Wrather, board chairman, Independent Television Corp., discusses commercial tv in Britain. Hotel Lexington, New York, noon-2 p.m. Feb. 17 — Hollywood Ad Club second annual Broad- cast Advertising Clinic, all-day session at Holly- wood Roosevelt Hotel. Producers' awards for best tv and radio commercials produced in Southern California during 1959 will be presented at lunch- eon. Phil Seitz of "Advertising Age" and Bill Merritt of BROADCASTING are again chairmen of the awards committee. Marv Salzman of MAC is clinic chairman. Feb. 17 — Assn. of National Advertisers, co-op advertising workshop, Hotel Sheraton-East, New York. Feb. 18-23 — American Bar Assn. midwinter meet- ing, Edgewater Beach Hotel, Chicago. ABA board of governors and groups, along with National Con- ference of Bar Presidents and Fellows of the American Bar Foundation, meet in advance of House of Delegates sessions Feb. 22-23. Progress report on study work with media representatives on controversial Canon 35 (radio-tv access to courtroom proceedings) expected to be filed. Feb. 19 — Comments due on FCC proposal to add additional vhf assignments to several cities through mileage separation reductions. Feb. 19 — Sales Executives Assn. and Advertising Club of St. Louis, combined meeting, Statler Hil- ton Hotel. Speaker: Robert Hurleigh, president, MBS. Feb. 19-22 — National Sales Executives-Interna- tional mid-winter board of directors meet, Robert Meyer Hotel, Jacksonville, Fla. Feb. 21-22 — Virginia AP Broadcasters — Washing- ton & Lee U.'s radio newsmen's seminar. Feb. 22-24 — International Advertising Assn., first Latin American convention, Caracas, Venezuela. Feb. 23 — Radio & Television Executives Society timebuying-selling seminar. Tv personality Dick Clark speaks on the teen-age market. Hotel Lex- ington, New York, noon-2 p.m. Feb. 24 — Voice of Democracy annual contest luncheon and announcement of national winner, Statler Hotel, Washington. Feb. 24-25 — Fifth annual State Presidents Con- ference under NAB auspices, Shoreham Hotel, Washington. Presidents of state broadcasters as- sociations will attend; Voice of Democracy lunch- eon will be a feature. Feb. 29-March 1— CBS Network Affiliates and Network Officials, special conference. Shoreham Hotel, Washington. Speakers will include Sen. War- ren G. Magnuson (D-Wash.), chairman, Senate In- terstate and Foreign Commerce Committee; Rep. Oren Harris (D-Ark.), chairman, House Interstate and Foreign Commerce Committee and House Leg- islative Oversight Subcommittee; FCC Chairman John C. Doerfer and FTC Chairman Earl Kintner. 18 (DATEBOOK) MARCH March 1 — Radio & Television Executives Society timebuying-selling seminar. John F. Hurlbut, di- rector of promotion-public relations, WFBM-TV Indianapolis, and Harold A. Smith, program pro- motion-merchandising manager, Needham, Louis & Brorby, handle topic, "It Takes Two To Tango In Agency-Station Cooperation." Hotel Lexington, New York, noon-2 p.m. March 4-6 — Disc Jockey Assn. convention, Los Angeles. Business sessions at 20th Century-Fox studios, where d.j.s will participate in filming "The Big Platter Parade." March 7-11 — National Sales Executives-Interna- tional San Francisco Field Sales Management In- stitute, Hotel Mark Hopkins there. March 8 — Radio & Television Executives Society timebuying-selling seminar. John F. Howell, CBS Films' vice president-general sales manager, and Charles W. Shugert, the Joseph Katz Co.'s execu- tive vice president, on "Syndication as a Media Buy." Hotel Lexington, New York, noon-2 p.m. March 8-11 — Audio Engineering Society west coast convention, Alexandria Hotel, Los Angeles. March 13-14 — Texas Assn. of Broadcasters spring meet, Rice Hotel, Houston. March 15 — Radio & Television Executives Society timebuying-selling seminar. Richard S. Salant, vice president of corporate affairs, CBS, Inc., and speaker from advertising agency of one of the major political parties, discuss "The Fall Polit- ical Campaigns and Broadcasting." Hotel Lexing- ton, New York, noon-2 p.m. March 15 — Academy of Television Arts & Sciences at New York, forum on educational tv, NBC. "March 15-17 — Electronic Industries Assn., spring conference. March 15, military seminar; March 17, government-industry dinner. Statler Hilton, Washington. March 17-19 — Advertising Federation of America Ninth District convention, Cornhusker Hotel, Lin- coln, Neb. * March 20-23 — National Educational Television & Radio Center, meeting of program managers of affiliated stations, KUHT (TV) Houston. 'March 21-23 — Canadian Assn. of Broadcasters, annual convention. Meetings this year will deal primarily with business of association and BMI Canada Ltd. Latter will be open to advertisers and agency executives, but CAB meetings will be for members only. Chateau Frontenac Hotel, Que- bec City, Que. March 21-24 — Institute of Radio Engineers na- tional convention, Coliseum and Waldorf-Astoria. New York. March 31 — Academy of Television Arts & Sci- ences forum on "Do They [ratings] Really Know?" APRIL April 1-3 — Women's Advertising Clubs eastern inter-city conference, Sheraton-Biltmore Hotel, Providence, R.I. ''April 2 — Assn. for Professional Broadcasting Education, Conrad Hilton Hotel, Chicago. April 3-7 — NAB Annual Convention, Conrad Hilton Hotel, Chicago. April 4 — Academy of Motion Pictures Arts & Sciences annual Oscar awards ceremonies, Pantages Theatre, Hollywood, and broadcast on NBC Radio- Tv networks 10-11:30 p.m. EST. April 4-7 — National Premium Buyers 27th annual exposition, Navy Pier, Chicago. Premium Adv. Assn. of America will hold its annual conference in conjunction with exposition at same site April 5. And the National Premium Sales Executives conducts its sales and distribution seminar April 3. Social highlight: Premium Industry Club banquet April 6. Headquarters for the NPBE: Congress Hotel, Chicago. *April 5 — Broadcast Pioneers annual dinner meeting. Sol Taishoff, publisher of BROADCAST- ING, is chairman of banquet committee. Conrad Hilton Hotel, Chicago. April 6 — Academy of Television Arts & Sciences forum on New York station operations, ABC. April 13-16 — American Public Relations Assn. conference, Greenbrier Hotel, White Sulphur Springs, W. Va. BROADCASTING, January 25, 1960 CALLING ALL MATHEMATICIANS Suppose you have three TV-media-buying plans for Washington, D. C. One plan involves WMAL-TV and Station B. Plan 2 involves Station B only (horrors!). Plan 3 involves WMAL-TV only (now you're planning). Suppose you prepare schedules for WMAL-TV and Station B, placing them in a file folder tabbed "Plan One." In another folder, tabbed "Plan Two," you place two schedules, both for Station B. In a third folder, tabbed "Plan Three," you place two schedules, both for WMAL-TV. Then a gremlin sneaks in and mixes the tabs, leaving all folders incorrectly tabbed. Along comes a sterling-type fellow from H-R Television, Inc. You explain the tab mix-up, telling him what each folder contained originally. He makes you a sporting proposition. "Let me look at one folder tab and one schedule from its folder and I'll tell you what's in all the folders. If I'm right, put Plan 3 into effect.'' You think a moment about the odds — and accept. He selects the folder erroneously marked Plan 1 . From it you show him one schedule. It's for WMAL-TV. Our H-R hero says "The other schedule in this folder is also for WMAL-TV. And the folder wrongly marked Plan 2 must now contain schedules for WMAL-TV and Station B. The remaining folder must contain the two Station B schedules." He's correct. You put Plan 3 in effect, a smart move anyway. How did the H-R man do it? (For every correct explanation of the logical steps involved in this solution we'll supply a copy of Dudeney's delightful "Amusements in Mathematics," published by Dover Publications, Inc., New York) wmel-tv Channel 7 Washington, D. C. An Evening Star Station, represented by H-R Television, Inc. Affiliated with WMAL and WMAL-FM, Washington, D.C.; WSVA-TV and WSVA, Harrisonburg, Va. Traffic Director, on- electric Flexowriter, types pertinent in- formation onto operations tape. Completely automated telecasting operations — the first in the in- dustry— were inaugurated in Cincinnati by WKRC-TV at the start of the New Year. The system combines the most advanced knowl- edge of modern science and engineering, and the skills of men and machinery, to mark a giant step forward in mass communication. The new operations promise great strides forward in telecasting . . . elimination of visual and audio error by controlled operations, elimination of "lost" air by precision timing, greater use of skilled craftsmen's abilities, relegating routine operation to electronically controlled machinery and equipment, and superior fidelity in re- production of sound and picture. Automation . . . the latest milestone in Taft achievements, dem- onstrates again the enormous growth and vitality of the Taft enter- prises, their broadcasting leadership in five important markets, and constant progress in the still growing industry. WKRC-TV WORLD'S FIRST COMPLETELY AUTOMATE WKRC-TV operations, as well as the completely modernized fa- cilities of WKRC-Radio and WKRC-FM, are housed in a 45,000 square foot, two-floor building, sitting beneath its 523 foot tower atop one of Cincinnati's famous hills . . . overlooking a spectacular view of the busy downtown metropolis, the Ohio River and ad- jacent industrial towns nestled in Kentucky hills. It is the new home of the Taft Broadcasting Company, a $2,000,000 structure housing the Home Office of Taft properties and the Cincinnati- owned facilities, WKRC-TV, FM, and WKRC-Radio, the pioneer station of the 13 Taft outlets. PROGRESS STOR I R C RADIO .nd FM WTVN-TV Columbu*. O. W 1 T RADIO and FM WBIR-TV /.'„,.,., II, TViui. R RADIO .nj FM "•MM WKYT-TV iitfloit. Kj. Radio and Television Stations Sales Representatives: The Katz Agency, Inc., *The Young Television Coi I 1 EfflTELEVISION STATION On-the-air operation shows announcer facing maniess cameras in studio. Before automation, operation re- quired at least three persons in studio with announcer. CINCINNATI A YOU KCAN'T KCOVER TEXAS without KCEN-TV M. P. ! also stands for military pay roll ... the buying power of 6 Central Texas bases zero-ed in on our call signal. m t CHANNEL 1 KCEN-TV TEMPLE ■ WACO 9 BLAIR TELEVISION ASSOCIATES National Representatives OPEN MIKE Orchids for Hawaii editor: I have read your story on Ha- waii with a great deal of interest. I am sure your readers will have a much bet- ter idea of Hawaii and its potential after reading this most comprehensive ar- ticle.— S. L. Piatt, Vice President, Ha- waiian Sugar Planters Assn., Washing- ton. editor: The comments made in the Hawaiian report are certainly well worth reading, especially the emphasis on the people of all racial groups living together in harmony . . . accurate and most interesting . . . — Sen. Hiram L. Fong (R-Hawaii). [Reprints are available, 20^ each. — The Editors.] Collins' broadcast trailer: $17,000 editor: [concerning] the price of the broadcast-equipped Collins trailer [which WKJK Cloquet, Minn., ac- quired to restore broadcast service less than 72 hours after a disastrous fire Dec. 21, 1959, as reported on page 84, Jan. 1 1 issue] . . . Broadcasting Maga- zine and Collins Radio Co. were vic- tims of a telegraphic fumble. As you'll note from a Verifax copy of the original telegram, the figure $17,000 appears as the cost of the trailer. But . . . between Cedar Rapids and Washington inflation set in and the telegram at your end of the line [quoted] the cost of the Collins trailer at $27,000. . . . — Jack Raskopf, Sales Technical Writer, Collins Radio Co., Cedar Rapids, Iowa. Free speech cost his job editor: The impact of your fine publi- cation never ceases to amaze me and consequently, my communique to Open Mike, Jan. 11 issue, has produced some extremely interesting results, not the least of which is a directive to "look for a new job." The very existence of any disc jockey worth his salt should be to entertain and sell. To suppress a d.j. with stinted music when, in reality, like Tom El- dridge said (Open Mike, Dec. 28, 1959), it should reflect the "personality of the disc jockey" ... is like eating soup with chopsticks; for results, it just shouldn't be done. To entertain is a talent. To sell is another. The only real "tool" a d.j. has with which to work is his music and knowledge thereof. All else is super- ficial, save the sponsor's name and/or product. In order to sell, really sell, that sponsor's name or product, the mood of the program should reflect that sentiment. (Like man, "this Fats Domino guy just aint sellin' our caskets," or, "be sure to see Bobby Darrin tonight at the Municipal Audi- torium, in person" over Mantovani's "Evening Seranade." Ya know?) It's as much a sham to thus broad- cast as it is for the "big city boys" to accept payola. They are, in effect, one and the same. — John Arthur, Disc Jockey, KOTE Fergus Falls, Minn. FCC hearing coverage editor: May I take this opportunity to compliment you on the excellent job of coverage of the current FCC hear- ings by Broadcasting Magazine. — Donald J. Wilkins, Vice President, Ad- vertising Federation of America, Wash- ington, D.C. Regulation won't cure abuses editor: Although I have been in Europe for over two years and out of touch with radio and tv broadcasting in America, I read reports of the cur- rent investigations and attacks on broadcasting practices which alarm me. It seems certain that there will be new government regulation of broad- casting practices, but I believe that it is in the interest of the public to oppose such regulation and to minimize this new encroachment on individual liberty as much as possible. The U.S. was founded, and has been populated both before and after the American Revo- lution, by people who want more per- sonal freedom and less central govern- ment regulation than they had known in the old world. Unfortunately, the seeds of too much government were brought along to America and the illu- sion has grown there that the govern- ment is all powerful and all capable, so that when anything is wrong the gov- ernment can and should do something about it. Unfortunately, the naive attempt to cure one evil brings on another, which is often as bad or worse than the original. In the Eastern Hemisphere, radio and tv broadcasting is substan- tially a government monopoly and, in my opinion, this is the principal reason BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular is- sues 35* per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circula- tion Dept., 1735 DeSales St., N.W., Washing- ton 6, D.C. On changes, please include both old and new addresses. 22 BROADCASTING, January 25, 1960 the prestige independent with network programming! MEET McGRAW SAN FRANCISCO BEAT NAVY LOG SHOTGUN SLADE TRACKDOWN THIS MAN DAWSON THE CALIFORNIANS THE HONEYMOONERS MR. ADAMS AND EVE 26 MEN AIR POWER DEADLINE STATE TROOPER COLONEL FLACK SILENT SERVICE FLIGHT PANIC POLICEWOMAN DECOY IT'S A GREAT LIFE SPECIAL AGENT 7 YOU ARE THERE HIRAM HOLLIDAY BOLD VENTURE AND 46 OTHER TOP SHOWS New York audiences have learned to expect network quality entertainment every night on wpix-11. Advertisers know that of all seven New York stations only wpix offers so many oppor- tunities to place minute commercials in prime evening time in such net- work quality programming. This "quality compatibility" obviously best complements and supports your commercial messages. It's one of many reasons why wpix carries more minute commercials from the top 25 national spot adver- tisers than any other New York TV station*. Where are your 60-second commercials tonight? D new york The only New York independent qualified and permitted to display the Xational Association of Broadcasters Seal of Good Practice 'Broadcast Advertiser Reports BROADCASTING, January 25, 1960 23 ADVERTISED IN EASTERN IOWA ON KCRG-TV, CHANNEL 9 Miles Products, Division Miles Laboratories, Inc. is one of many successful national advertisers using KCRG-TV. Channel 9 is a necessary part of effec- tive selling in the Cedar Rapids-Waterloo-Dubuque market. Your Branham Company representative will tell you why. Minneapolis: Harry S. Hyett Co. ABC IN IOWA'S NUMBER 1 TV MARKET KCRGTV Channel 9 Joseph F. Hladky, Jr., President Redd Gardner, General Manager Eugene E. McClure, Commercial Manager why it has not contributed one-tenth as much to the development of society as the relatively free broadcasting in America. . . . I do not challenge the claims that there are certain evils in American radio and tv broadcasting which should be corrected. I challenge the idea that the U.S. government is best prepared to enforce correction. In my opinion, the industry itself can do a better job, and to do it, should have a greater consci- ousness of its responsibility for the pub- lic welfare. . . . Victor J. Andrew, Chairman of the Board of Directors, Andrew Corp. (Chicago), Vadus, Liech- tenstein. Station cost analysis editor: Please send one reprint ["Mad- ison Ave. to Main St." May 14, 1956, station cost breakdown] . . . — Mike Laurence, WMGM New York. editor: . . . send one reprint ... — George Vaught, KWEL Midland, Tex. editor: . . . send one reprint ... — C. C. Andrews, Program Director, KICD Spencer, Iowa. editor: . . . one copy . . . — Thomas S. Potts, WDNG Anniston, Ala. [Limited number of reprints available, 5tf each. — The Editors]. PLAYBACK Quote worth repeating Hoover on indecency A few television producers try to see how much indecency the public will stand for, J. Edgar Hoover, FBI direc- tor, has said in commenting about the spread of obscene literature. Mr. Hoover made his remarks in the January issue of the FBI Law Enforcement Journal. He said: Despite the splendid public service rendered daily by the overwhelming ma- jority of advertising and entertainment executives, a small group of oppor- tunists in these industries are degrading America and its youth. Our young people are literally bombarded with vul- gar motion picture advertisements in some newspapers; certain movies have too often made good on provocative promises in the advertisements; and pro- fanity and rapacity are the main in- gredients of more and more screen offerings. A few television producers, too, sometimes break through the veil of decency as if some of them were trying to see just how much the public will stand. Recently we have seen con- siderable publicity concerning certain elements in this medium who have sac- rificed scruples on the altar of mone- tary gain. BROADCASTING, January 25, 1960 . . . Tomorrow I start the cure. But today . . . today I celebrate . . . just bought Adventure Radio, WERE, Cleveland . . . the station all the big Cleveland shuper . . . 'scuse me . . . supermarkets buy . . . like Fisher Foods . . . Kroger's,Pick-N-Pay, and A & P. Heard that local boys make good on WERE, Cleveland. Speaking of locals . . . just put me on the 5:20 boys, I'll make it from there. WERE Adventure Radio in Cleveland. BROADCASTING, January 25, 1960 25 MONDAY MEMO from PHILIP D. ARCHER, media supervisor, Knox Reeves Adv., Minneapolis Give summer dollar's worth — or lose it We have been called upon enough in the past few months to defend the use of summertime television against the pressures of print media so that with- out help from the station operators and networks, the industry is going to lose the war instead of a few battles. Tele- vision has lost battles — and stands to lose more without immediate corrective measures. Not long ago a very well conceived presentation by a newspaper representa- tive succeeded in proving to an echelon of one of our client organizations that he should switch his television money into print. A year-around advertiser with quite heavy summer television ex- penditures, the client was on the verge of going into space after being shown figures on a severe loss in summertime viewing combined with constant time costs versus continuing high levels of newspaper circulation. He made the error of using overall set-usage figures. By breaking down day-part usage we were able to save spot television, con- fining our purchases to periods of less drastic viewing loss or equivalent (in the case of late night viewing) viewing periods. This case doesn't help us or the client. We couldn't use prime time where our audience was greater since our efficiency was lousy. Even if efficiency was down, it was the best available time and we wanted television to sell the product. If we can't sell without reaching cus- tomers, who wins in an over-crowded late night period — -television or news- papers? The Temptation • If we weren't con- vinced of television's ability to sell in this case, we would have gone the easier way — into newspapers. Another prod- uct, another day; maybe another case or another but better newspaper pitch, would have changed the decision. Some day the American Newspaper Publishers Assn. and its advertising bureau are go- ing to wake up. I can cite another instance of a sizable advertiser who flatly refused to use tele- vision in summer. Only by lightening up his print weight in summer were we able to save a fund for a fall-winter television campaign. Sales for this par- ticular product could be just as easily induced in summer as in winter if costs were in line with resultant audience yield. Why not make it that way? Woo and preserve not only the heavy summer spenders, but also level out the year- around non-seasonal advertisers who do have a choice by seasons in what media their dollars go. No one can claim his station's reve- nue is nearly as high in July as in mid- winter or that his audience is — but in 99% of the cases his rates are the same. Without revenue, of course, program- ming suffers and as Tom Adams of Campbell-Ewald pointed out in his Monday Memo (Nov. 30, 1959) re- runs and poor substitute programming compound the felony. Philip D. Archer is on his second time around at Knox Reeves. He first joined the Minneapolis agency in 1948 as media buyer, left in 1952 for a sequence of supervisory media positions with Gardner Adv., St. Louis; Leo Burnett Co., Chicago, and Campbell-Mithun, Minneapolis. He rejoined Knox Reeves in 1958. The Archers have four chil- dren, enjoy vacationing at Big Elbow Lake, Itasca, Minn. Regaining Revenue • As a giant step forward in regaining revenue and audi- ence (or to be really negative, to pre- vent further losses) concrete and in- stant action must be instituted. Broad- casters can't take a four-month vacation from the problem — hell, the coal dealer couldn't sell his product in the summer either, but he found a product that he could: ice and barbecue charcoal. A product that will sell is a product that the advertiser knows is priced right. In these days of competitive selling and buying he's got to get his money's worth. No, don't cut your rate card. There is another way to do it. Face the facts and sell positively a medium that recognizes its values. Tack on a discount for buying those weak periods. You know your station, market, day- light time, viewing etc. If your audience is down 40% from 5-7 p.m. over a four or five month period as against the rest of the year, give it. If it's 20% daytime or prime time, show a card with a 20% discount, or else use the time for public service — and read your advertisers' four-color ads in the newspapers and magazines. CBS and Crosley have made some ef- fort towards this. But a 52-week discount isn't the an- swer either — there are plenty of 52- weekers all right, big ones who run ten a week all winter and one a week all summer. Remember there are a lot of them around who can't afford 52 weeks — the ones you threw back because they weren't big enough — who are swim- ming up to their gills in print. High Winter Rates • Don't raise your winter rates to adjust for the summer discount. Winter rates are too high now. Why not avoid that dull, depressing summer slump? There is a way to change the frantic rat-race of advertisers who have been counting their long green all summer and are just waiting for the fall scramble of viewers and customers back to the tv set — and their own com- mercials— when the screen is bright again. A plea for seasonal tv discounts 26 BROADCASTING, January 25, 1960 The value of TIME is our use of it. Thus, productivity becomes the significant indication of our TIME'S worth. At WBAL-TV in Baltimore, productivity is our principal orientation. We seek to use our TIME well by employing good creative talent, good judgment and good taste to produce the kind of programs that people watch. With many award-winning public service features to our credit, and with over 75 live local shows each week, the variety, quality and interest of our regular schedule is not easily matched. Every minute of our day is planned with care and consideration for our public BROADCASTING, January 25, 1960 responsibility and executed with the attention of pro- fessional excellence. Audience and sales follow naturally this healthy pattern of productivity. "TIME is a sandpile we run our fingers in," the philoso- pher says. At WBAL Television 11 in Baltimore, we cup our hands tightly. NBC Affiliate/Channel 11/Associated with WBAL-AM & FM. WBAL-TV BALTIMORE Nationally represented by Edward Petry & Co., Inc. 27 The central control panel of the RCA TV Tape Recorder puts all operating controls at your fingertips. Major control features are illustrated on the panel, zoned in 15 areas as follows: (1) Variable Speed Rewind; (2) Single Control Playback; (3) Independent Control of Video, Audio and Cue Record; (4) Local- Remote Operation; (5) Automatic Shoe Position Control; (6) Capstan Speed Control; (7) Video Head Current Indication; (8) Multi-Purpose Meter/Speaker Selector; (9) Independent Audio/Cue Record and Playback Level Controls; (10) Built-in Monitoring Speaker, and Speaker Volume Control; (11) Master Erase Current Meter; (12) Control Track Current Meter; (13) Control Track Phase Adjustment; (14) Head Hour Meter; (15) Sync Selector. ASK ABOUT THE OTHER VITAL REASONS WHY IT PAYS TO "TAPE IT RCA"! Tmk(s) ® ANOTHER WAY RCA SERVES BROADCASTERS THROUGH ELECTRONICS features at your fingertips... with RCA TV TAPE CONTROL CENTRAL All operating controls on o single 19" x 17 ' panel ! o e © o © o © o Variable Speed Rewind Fast forward, fast reverse. Rewinds 90 minute reel in 4}^ minutes. Rapid cue any point on tape. Tape speed can be varied until audio or cue channel becomes intelligible. Single Control Playback A single push button activates playback functions. Auto- matically stops at the end of the tape. A stop button is pro- vided for manual operation. Independent Control of Video, Audio and Cue Recording A set-up switch activates all electronics, placing the recorder in operation without running tape through. This enables operators to checkout circuitry prior to recording or playback. Local-Remote Operation Selector switch delegates basic record/playback functions for local or remotely controlled operation. Automatic Shoe Positioning The tape shoe position is automatically controlled during playback to prevent skewing effects. In the record mode, operation is electrically switched to manual— head-to-tape pressure can be adjusted using calibrated dial. Capstan Speed Control Manual override of normal operating speed to permit syn- chronization of two machines. Video Head Current Indication Switchable to indicate recording current in each of the four heads or total current in the head assembly. Permits quick diagnosis of performance during recording. Multi-Purpose Meter/Speaker Selector Provides instantaneous check of input, record and play functions, and erase in either audio or cue channels. o 10,000 WATTS WHLI AM 1100 FM 96 3 HEMPSTEAD LONG ISIANO. N. Y. t/i WW of Represented by Gill-Perna BROADCASTING, January 25, 1960 (fm 'Bed 7*>< CBS News, (2) the seven CBS-owned radio stations, (3) the five CBS- owned television stations, (4) the 201 U.S. stations affiliated with CBS Radio, but not owned by it, and (5) the 242 U.S. stations affiliated with the CBS Television Network, but not owned by it. B. Regular members of the staffs of non-commercial educational radio and television stations who are engaged for a substan- tial portion of their time in news and public affairs programs. C. Teachers of courses in the techniques of radio and television news and public affairs at colleges and universities. An applicant must be fully employed in one of Categories A, B and C, and must have sufficient full-time experience in the field to indicate ability and promise of greater development. 2. A statement by the applicant's employer promising the applicant his present job, or an equivalent job, at the end of the fellow- ship year. 3. A statement covering the applicant's personal history; educa- tional background; experience in news and public affairs; and the studies the applicant desires to pursue and the relation of these studies to work performed or contemplated. The Selecting Committee (formo-wei) On Behalf of the Public: JOSEPH E. JOHNSON, President, Carnegie Endowment for International Peace; former Professor of History, Williams College; former officer of U. S. Department of State and adviser to U. S. delegations to the U. N. BYRON PRICE, former Executive News Editor, Associated Press; Assist- ant Secretary-General, United Nations; U. S. Director of Censorship, World War II; awarded special Pulitzer citation for creation and admin- istration of press and broadcasting wartime codes (1944). On Behalf of Columbia University: DR. JOHN A. KROUT, Vice President. DR. LAWTON E G. PECKHAM, Dean of Graduate Faculties. On Behalf of CBS Foundation Inc.: SIG MICKELSON, Vice President of CBS and President of CBS News, and a member of the Board of CBS Foundation Inc. FRED W. FRIENDLY of CBS News, Executive Producer of CBS Reports. The Selecting Committee will consider, among other factors, whether the stipend offered each applicant will be sufficient to meet living and other necessary expenses to the applicant. In cases where an applicant has above-average living expenses because of the size of family or above-average travel and transportation ex- penses because of the distance of his city or town from New York, consideration will be given to the possibility of a special allowance. All expenses at Columbia University (including tuition and special charges in connection with the fellowship program) will be paid in full for each Fellow. In the public eye You see practically everybody who is anybody on Philadelphia's Channel 10. Within the past year, CBS Owned WCAU-TV has introduced Philadelphians to some of the most famous, most brilliant figures of our time. Clement Attlee, Pearl Buck, the Arch- bishop of York, Henry Cabot Lodge, Dean Acheson, Eugene Ormandy (not to mention Pennsylvania's Governor David L. Lawrence and Philadelphia's Mayor Richardson Dilworth) — these are just a few of the "who's who" that have discussed what's what in world affairs, politics, religion and the arts on such locally-produced community service programs as "Eye on Philadelphia," "Caucus" and "Crisis in Education." That these important people chose to appear on WCAU-TV is tribute to the station's unique stature in the community. In truth, Philadelphians looking for the best of everything— information and entertainment— keep their eye on yy^y^ UmTV Pictured at left, reading down: Dean Acheson; Sam Levenson; Ambassador Henry Cabot Lodge; Pearl Buck; Senator Paul Douglas; Governor David L. Lawrence; Archbishop of York: The Most Rev. au^ Rt. Hon. A.M. Ramsey; Eugene Ormandy; Mayor Richardson Dilworth; Lord Attlee. Abrams back with quiz that's 'unfixable' George Abrams still believes in tv quizzes. He hopes to have one on the air by late next month or early March for Richard Hudnut cosmet- ics. This show will be "rigproof," the president of the Hudnut-DuBarry Div. of Warner-Lambert Pharma- ceutical Co. promises. Mr. Abrams was advertising vice president of Rev- Ion in the $64,000 Question days. When Mr. Abrams announced the plan a fortnight ago, he said the half- hour show, to be called Predictions, would be on NBC-TV. Now his firm has let it be known that ABC-TV has given Hudnut a choice of time slots. Neither network is talking. Predictions is planned to replace Hudnut's part-time sponsorship of Person to Person on CBS-TV Friday, 10:30-11 p.m. (Pharmaceuticals Inc., which through Parkson Adv. had shared Person to Person with War- ner-Lambert, now pays for all the Person shows until April.) The "clean quiz" is a current events guessing game with Mike Wallace as modera- tor, Westbrook Van Voorhis as nar- rator, and with big money prizes for studio and home audiences. Producer is Arthur Treffeisen and Packager General Artists Corp. Mr. Abrams' announcement said that Predictions had been reviewed • Business briefly Time sales Flowers for opera • Florists' Tele- graph Delivery Assn. Inc., Detroit, has picked two NBC Opera Co. presenta- tions for sponsorship on NBC-TV, marking first time in its 11 -year history that the opera company has had a sponsor, with the exception of special holiday presentations of "Amahl and the Night Visitors." Operas scheduled are "Cavalleria Rusticana" (Sun., Jan. 31, 3:15-4:30 p.m. EST) and "Don Giovanni" (Sun., April 10, 2-4:30 p.m. EST). Agency: Keyes, Madden & Jones, Detroit. Sunday concerts • Shell Oil Co., N.Y., will sponsor a series of four Sunday afternoon hour-long programs featur- ing New York Philharmonic Young People's Concerts, conducted by Leonard Bernstein, on CBS-TV (Feb. 7, March 6, March 27 and an April date, 1-2 p.m. EST). Returning to CBS-TV for the third consecutive year, the concerts will be video taped at Carnegie Hall. Agency: Kenyon & Eckhardt, N.Y. Quiz Backer Abrams But wants it unquestionable and pronounced "unfixable" by Rich- ard Goodwin, former counsel of the House Committee on Legislative Oversight. Mr. Goodwin, now of the staff of Sen. John Kennedy (D- Mass.), was author of a by-lined article dealing with the investiga- tions published in Life magazine. Quarter spin • Renault Inc., N.Y., cruising to Squaw Valley, Calif., Feb'. 18-25 for quarter sponsorship of CBS- TV's exclusive 11 -day (15 hours) cover- age of 1960 Olympic Winter Games. Other three quarters remain open. Agency: Kudner Agency, N.Y. Dog show • Special Products Div. of National Biscuit Co., N.Y., signed for its eighth annual trip to Madison Square Garden for tv sponsorship of the Westminster Kennel Club Show on Feb. 9. In behalf of Milk Bone dog biscuits and Pal Dog Dinner, the show will be seen on the following stations: WPIX (TV) New York, WTTG (TV) Washington, D.C., WNHC-TV New Haven, Conn., WFIL-TV Philadelphia and WPRO-TV Providence. Agency: Kenyon & Eckhardt, N.Y. Slack time • Haggar Co., Dallas, maker of men's slacks, starting April 12, will make first test jump in net- work tv with participations in ABC- TV's alternating westerns, Bronco and Sugarfoot (Tues., 7:30-8:30 p.m. EST). Commercial announcements will fea- ture sport stars. Phil Rizzuto, former New York Yankee shortstop, will de- liver commentary and athletes Mickey Mantle, Frank Gifford, Art Wall and Doug Ford will model slacks. Agency: Tracy-Locke Co., Dallas. Agency appointments • Simoniz Co., Chicago, appoints the Buchen Co., that city, to handle ad- vertising for its new electric polisher floor wax. The agency already handles company's commercial line of waxes and cleaners. • Galerie Inc., Chicago, appoints Powell, Schoenbrod & Hall Adv., that city, for an expanded advertising cam- paign of its fashion clothing and per- fumes. Plans are underway for use of network tv next fall, agency says. • Also in advertising Volunteers • Brand Names Founda- tion Inc., N.Y., has appointed Ket- chum, MacLeod & Grove Inc., Pitts- burgh, as volunteer agency to plan and prepare the coordinated campaign of the Foundation's consumer and trade advertising program during 1960. In recent years the two programs have been handled by different agencies. SG subsidiary reports * Elliot, Unger & Elliot, N.Y., which became the tv film commercial production division of Screen Gems Inc. one year ago, re- ports that business in 1959 grossed $4 million, an increase of 80% over the previous year's volume. The in- crease was attributed largely to the opening of west coast commercial operations at Columbia Pictures studios, where Screen Gems, a wholly-owned subsidiary of Columbia, produces most of its tv film programs. ARB Date Thur., Jan. 14 Fri., Jan. 15 Sat., Jan. 16 Sun., Jan. 17 Mon., Jan. 18 Tue., Jan. 19 Wed., Jan. 20 ARBITRON'S DAILY CHOICES Listed below are the highest-ranking television network shows for each day of the week Jan. 14-20 as rated by the multi-city Arbitron instant ratings of American Research Bureau. Program and Time Network Rating Untouchables (9:30 p.m.) ABC-TV 30.4 77 Sunset Strip (9 p.m.) ABC-TV 25.9 Gunsmoke (10 p.m.) CBS-TV 31.0 Ed Sullivan (8 p.m.) CBS-TV 25.4 Father Knows Best (8:30 p.m.) CBS-TV 23.7 Red Skelton (9:30 p.m.) CBS-TV 26.1 This Is Your Life (10 p.m.) NBC-TV 24.0 Copyright 1960 American Retearch Bureau 50 (BROADCAST ADVERTISING) BROADCASTING, January 25, 1960 The birth of a skyscraper. . . a vision soon to become reality. Here in the hands of one who possesses a quality touch every minute detail must be perfect before the first steel is formed -the first spade of earth turned. The same important attention to details, no matter how small, is also what provides that quality atmosphere in today's better television and radio station operations. Represented by The Original Station Representative BROADCASTING, January 25, 1960 RADIO abc/nbc • DALLAS Serving the greater DALLAS-FORT WORTH market BROADCAST SERVICES OF THE DALLAS MORNING NEWS THE MEDIA NBC SWAP WITH RKO TAKING SHAPE Philadelphia, Boston, Washington deal set if NBC can buy S. F. tv A major realignment of radio and tv station ownership is all settled, but for details, in the country's top markets of Philadelphia, Boston, Washington — and possibly San Francisco. The first official acknowledgment of the widely reported but unconfirmed transfers between NBC and RKO Gen- eral Inc. (Closed Circuit, Dec. 21, 14, 1959) came last week when NBC and RKO General Inc. informed the FCC that arrangements had been made to: • Exchange NBC's Philadelphia out- lets WRCV-AM-TV for RKO Gen- eral's Boston stations WNAC-AM-FM- TV, and • Sell NBC's Washington outlets WRC-AM-FM-TV to RKO General for $11.5 million. These transactions, the information noted, were contingent on (1) NBC finding another station property in a major market (believed to be San Fran- cisco), (2) receiving the approval of the Dept. of Justice following the pro- visions of the 1959 consent judgment, a'hd (3) receiving FCC approval. ' Consent Order • The transfer of the multi-million dollar properties was based on the requirement in last year's consent judgment signed by NBC that it would give up its Philadelphia sta- tions. The consent order was the out- come of an antitrust complaint filed by the. Dept. ,of Justice against the 1955 exchange of stations between NBC and Westinghouse Broadcasting Co. In this transaction, NBC gave West- inghouse its Cleveland radio and tv stations in exchange for Westinghouse's Philadelphia radio and tv stations plus $3 million. In its antitrust charges, the Dept. of Justice claimed that NBC pressured Westinghouse into agreeing to the ex- change by threatening to withhold net- work affiliation from Westinghouse stations. The consent judgment, signed last September, requires any change in NBC's station ownership in the top eight markets to have prior approval of the Justice Dept. This applies whether NBC buys a new property or exchanges any of its owned stations for a new outlet. The Philadelphia-Boston ex- change falls in this category. Broadcasting Magazine has reported that NBC was negotiating to buy either the San Francisco Chronicle's KRON- TV or the Pauley-Pabst-Ingram group's KTVU (TV) there. An $8 million figure has been mentioned for the San Fran- cisco transaction. Question Mark • One possible hitch in the Philadelphia-Boston swap is the pending FCC proceeding on the com- plaint of Philco Corp. against NBC's ownership of the Philadelphia stations. Philco charged that NBC's ownership in Philadelphia gave RCA an unfair advantage in the Philadelphia market. The FCC heard oral argument last Oc- tober on this protest (against the license renewals of WRCV-AM-TV) but has not yet handed down a decision. The communication disclosing the agreement between NBC and RKO Gen- eral was filed with the FCC Jan. 15. It contains a copy of a Dec. 7, 1959 letter written by P. A. Sugg, NBC executive vice president in charge of owned stations, to RKO General Inc. The letter was countersigned by John P. Poor, RKO General vice presi- dent. Red Feather praise Communications and entertain- ment leaders took a bow last week for helping raise $455 million last fall for 2,200 United Funds and Community Chests all over the United States. They were recognized Tuesday (Jan. 19) at a luncheon in New York. The affair was highlighted by the report of the volunteer na- tional chairman of the United Com- munity Campaigns of America, Rich- ard R. Deupree, honorary chairman of Procter & Gamble Co. In his report, Mr. Deupree said that network television and radio delivered more than 1.4 billion home impressions. He also cited contribu- tions of the Advertising Council and other media. The chairman read a wire from President Dwight D. Eisen- hower calling the colletcions a "splen- did testimony to the work of volun- teers and the generosity of the Amer- ican people." Philip H. Cohen, vice president of Sullivan, Stauffer, Colwell & Bayles, headed the national radio-tv commit- tee for the 1959 campaigns. Mr. Deupree's successor, Oliver G. Wil- lits, chairman of the board of Camp- bell Soup Co., will announce 1960 committees later this year. After detailing the agreement ("in principle") for the exchange of the Boston and Philadelphia properties and the sale of NBC's Washington outlets to RKO General, the letter set forth the conditions, the most important one of which reads as follows: "The transfer of the NBC station properties in Washington, D.C. to RKO General will be contingent upon the simultaneous acquisition by NBC of a television station in a replacement market deemed suitable by NBC. Ne- gotiations have already begun for the acquisition of such a station and NBC will pursue such negotiations diligently. If NBC is not able to enter into a contract for the acquisition of such a station on terms satisfactory to NBC by April 2, 1960, then this agreement in principle between NBC and RKO General shall have no further force and effect." A byproduct of this transaction would require RKO General to sell its present Washington stations. These are WGMS-AM-FM. The WGMS stations were bought by RKO General in 1957 for $400,000. NT&T announces 2% stock dividend A 2% stock dividend (in lieu of cash) for stockholders of National Theatres & Television Inc. of record Jan. 26, payable Feb. 16, was announced last week. This is a change in dividend policy. Total revenues for the fiscal year ended Sept. 29, 1959, amounted to $66,- 758,211 compared with $53,667,765 for same period in 1958, the company re- ported. Consolidated net income for the fiscal year was $1,497,117 (55^ per share) on 2,700,806 shares of common stock outstanding. This compares with earnings of $1,301,749 (48^ per share) for 1958. Operations of National Tele- film Assoc. Inc. and subsidiaries are in- cluded from April 1, 1959, when NTT acquired majority interest. Earnings for 1959 fiscal year include gains of $979,491 from the sale of KMSP-TV Minneapolis, and $270,000 from theatre and real estate sales. During the April-September 1 959 pe- riod, according to B. Gerald Cantor, president of NTT, the tv market for feature films and half-hour series under- went a drastic change. Independent 52 BROADCASTING, January 25, 1960 MM GATES High Fidelity Album Gates 12-inch Transcription Turntable For truest high fidelity reproduction, play this recording on Gates Professional 12 and 16- inch Transcription Turntables To meet the exacting performance demands in the broadcasting of transcribed music ... to greatly improve the reproduction qualities of each on-air recording . . . these are the desires of every broad- caster. And achieving this smooth as silk reproduc- tion is the primary characteristic of the new Gates 12 and 16-inch professional transcription turntables for 3Sy3, 45 and 78 RPM. Rumble for both the' 12 and 16-inch models is at a new low for either broadcast or high fidelity stand- ards, while wow and flutter far exceed acceptable standards for high-quality commercial broadcasting. The new Gates 12-inch turntable is identical to the 16-inch sales leader, model CB-500. In the new CB-77 12-inch chassis is the same ingenious inner hub drive system to greatly reduce rumble, the same smooth speed change system, the same smooth and silent rocker arm, illuminated on-off switch . . . the only difference is the reduced size, affording broad- casters a more compact turntable arrangement in today's busy control room. For complete information on both 12 and 16-inch turntables and accessories, write today for the new Gates 12-page Turntable Guide— yours for the asking. GATES GATES RADIO COMPANY Subsidiary of H arris-1 ntcrtypc Corporation QUINCY, ILLINOIS Offices in: International division: HOUSTON, WASHINGTON, D C. 13 EAST 40th STREET, NEW YORK CITY In Canada: CANADIAN MARCONI COMPANY 1960 CENSUS SET FOR APRIL It'll be late 1961 before radio-tv count is computed; electronic devices to be used producers and distributors, such as NTA, he explained, were adversely af- fected by a glut resulting from the bulk sale of some feature-film libraries to tv stations and by a reduced demand for independent programs which resulted from increased preemption by the net- works of broadcasting time of their af- filiated stations. He said NTA had re- organized its sales operations to adjust to these changed conditions and sub- stantially reduced operating costs. NTT through NTA owns WNTA- AM-FM-TV Newark, N.J. (New York), and WDAF - AM - TV Kansas City. KMSP-TV Minneapolis - St. Paul, was sold to 20th Century-Fox last year for $3.5 million. WGN-TV will colorcast Cub, Sox ball games Color television will be off and running with the crack of the bat in Chicago this year. WGN-TV Chicago will colorcast all 120 home daytime games of the White Sox and Cubs in major league base- ball's only two-team city. The an- nouncement is being made today (Mon- day) by Ward L. Quaal, vice president and general manager of WGN-AM-TV, and John L. Burns, president of RCA. To cover the contests from both Comiskey Park and Wrigley Field, WGN-TV has ordered four new RCA cameras. WGN-TV claims it will be the first station in the country to color- cast an entire schedule of major league games. WGN-TV is negotiating for a new two-year pact with the Cubs, all of whose 77 home contests will be tele- vised in color. A three-year contract with the Sox expires this year. Renegoti- ations were underway last week with Theodore Hamm Brewing Co. and Oklahoma Oil as baseball co-sponsors. WGN-TV levies no additional charges to clients for the addition of color. Brokerage service Howard E. Pill & May Inc., Mont- gomery, Ala., investment securities firm, has announced opening of its media sales department, which will be headed ■pr^Hjj by William W. Hunt. ■^Sfllj and was for some time Mr. Hunt veteran of more than 28 years in broadcasting as well as the investment securities business. The firm is prepared to discover and negotiate for purchase or sale of radio and news- paper properties. The 1960 U.S. Census, to be taken in April, will provide the first nation- wide count of tv homes since the medium's early days. But the broadcast figures won't be available until late in 1961. Despite the millions of dollars in- vested in new computing equipment, the Census Bureau will let the tv and radio data remain for months in micro- film cans while other census informa- tion is processed and published. The reason: Broadcast figures, a part of the Housing Census, are way down the Census Bureau priority list. Details of the speedup methods to be used in the 1960 census project were announced last week by Dr. Robert W. Burgess, Census Bureau director. The low priority assigned in the production schedule to broadcasting information offers little improvement over the two- year lag following the 1950 census. If There's A Demand • Census Bureau officials could offer no hope for a higher broadcasting priority other than to say the production schedule was being reviewed from time to time. They suggested the processing of special types of data can be speeded up if there is a demand from interested groups. Census information will be collected by 160,000 enumerators. They will visit the nation's dwellings in April after an advance mailing of forms to each household. The full population count will cover nearly 180 million people. In late April and May the prelimi- nary population count for each tabula- tion district will be announced locally after hand-processing. The enumerators' forms will then be sent to Jeffersonville, Ind., for microfilming. A preliminary count of the nation's total population will be available late in the year, as required by law. Some county and state population figures will be made available during the autumn. General population characteristic data will be published between next November and February 1961. Under the present schedule the first national estimate of radio-tv homes, in- cluding multiple set ownership, will not be published for at least a year after the census enumerators collect their figures. Probably by autumn of 1961 the bureau will start releasing its radio-tv figures by states, counties, metropolitan areas, towns and communities over 1 ,000 population. Ten Years Ago • In the 1950 census a preliminary national population esti- mate was made in December of that year, population density by states fol- lowing in July 1951 and urban popula- tion analysis the next November. Metropolitan area radio-tv figures were published in December 1951, with state-county-city radio-tv figures start- ing to flow in April 1952. Newest device to be used in the 1960 census is Fosdic (film optical sensing device for input to computers). Two Fosdics will scan the census forms, divided into separate Population and Housing sections, at high speed, taking information off microfilms and feeding it to the two Remington Rand Univac computers at the Census Bureau's Suit- land, Md., headquarters and to two other Univacs at universities. Fosdic was developed by the Census Bureau and the Bureau of Standards. The electronic processing will cut the cost of the 1 960 census to $ 1 1 8 million compared to $130 million if the 1950 procedure were duplicated. The broadcast questions in the 1960 census read: "Do you have any tele- vision sets? Count floor, table and portable as well as combinations — 1 set, 2 or more sets, no television sets." "Do you have any radios? Count floor, table and portable radios as well as radio combinations. Do not count auto- mobile radios. 1 radio, 2 radios or more, no radio." Radio-tv campaign to help census takers Radio and tv stations have been asked to help condition the public for collec- tion of 1960 census data in April. The Advertising Council will provide each station with a kit of publicity ma- terials through Meldrum & Fewsmith, Cleveland, volunteer agency for the campaign. H. H. Oldham, Republic Steel Corp. advertising director, is volun- teer coordinator. The radio kit will contain a fact sheet, 45 rpm recordings of straight, dramatic and jingle spots, and copy for live an- nouncements. The tv kit will include a fact sheet, animated film spots, telops, slides with text and copy for live announcements. Radio and tv spots will range from 10 to 60 seconds. District representatives of the Census Bureau will place the following mate- rials with stations — a 15-minute film produced by Remington Rand and the Census Bureau, three half-hour films produced by the National Educational Television Center, copy for a AVz- minute interview and other material. 54 (THE MEDIA) BROADCASTING, January 25, 1960 g) American Mep Co.. Inc. No. H114 •rife* ^f"***^ !>te*0 CASS M^c*S^ s'"'*1^* Rc^ztf ICeJ-Xa> IdsWi* iCcWa* K&WaJI ICcWa:* rcWa} NOT ONE, BUT TWO (2) JINGLES PEH MONTH! EACH A PAHODY OF A CUHHENT POP HECOED WITH CUSTOMIZED LYRICS FOU YOUH STATION. tot mln®w 278 weekly quarter hours 92% to 100%. KNOE-TV Channel 8 Monroe, Louisiana CBS • ABC A James A. Noe Station Represented by H-R Television, Inc. Photo: The Crossett Company — producers of lumber, paper, chemicals and charcoal — Crossett, Arkansas. 88 (EQUIPMENT & ENGINEERING) BROADCASTING, January 25, 1960 PROGRAMMING HOLLYWOOD LABOR TROUBLES Writers strike, actors on the brink; little progress made in settling issues First week of the strike of Writers Guild of America against the Alliance of Tv Film Products, the tv film divi- sions of the major motion picture com- panies and the majors in toto went its course with no sign of give on either side. Meanwhile, WGA conversations with the tv networks continued in an attempt to work out terms for renewal of their agreement for tv films made by the networks. The current contract ends Jan. 31. Whether the networks will go along on Guild demands for a share in the proceeds from foreign broadcasts of tv films made in this country is a question that is worrying the other tv film producers. Nothing is settled. No one in a position to speak authorita- tively would do so last week. This is considered a major issue, if not the key point, in the ATFP hassle with WGA. If the networks agree to give extra compensation to the writers for foreign runs of tv films they make, then the independent tv film makers feel they will have a harder time nego- tiating new contracts minus such a provision. Similarly, the tv film com- panies now struck by WGA hope that the networks will resist Guild pressure for more rerun payments than are now included. The present agreement does not call for payments to writers beyond the sixth run on any tv film. Whatever happens in the future, how- ever, the two meetings of negotiators from ATFP and WGA since the begin- ning of the strike got precisely nowhere. Unless something happens to change the bargaining climate, negligible results may be expected from further meetings. Despite the bleak outlook, both the Guild and the Association express a willingness to continue sitting down to- gether in hopes of finding some ground on which a settlement of their present differences may be based. No Solution • A meeting of the pres- idents of the major motion picture com- panies with the negotiating committee of WGA in Hollywood did nothing to indicate any solution to the conflict be- tween producers and union nor any way of halting the WGA strike against them. "The atmosphere was friendly," WGA reported. "Progress, however, was nil." The Hollywood migration of the hear,s of the major motion picture pro- ducing comrmmes, who came from New York expressly to meet with the striking writers and the actors, who may also go on strike Jan. 31, apparently was as fruitless as it was unprecedented. They also met with the Screen Actors Guild and the Screen Directors Guild, whose contract runs through April. The meetings produced no evidence of abat- ing the insistence of the various guilds that their members be given a share in the proceeds of the sale of post-'48 theatrical pictures to television. Nor was there any indication that the producers are ready to drop their resistance to such demands. The SAG board, at its regular meet- ing tonight (Jan. 25) will discuss pro- cedures of obtaining a strike vote from the membership. This can be done by a mail referendum or by calling a spe- cial membership meeting in Hollywood. This would probably be scheduled for the final day of the SAG contracts. Jan. 31, or shortly thereafter. Regal Case • An indication that SAG will not lightly yield in its demand for a share in tv receipts from the sale of theatrical movies came last week when National Telefilm Assoc. pur- chased the negatives of 30 post-'48 theatrical films from Regal Pictures. The purchase included all exhibition rights, whether in theatres or on tv. SAG, in a statement which called the sale "of great significance" in its nego- tiations with the major motion picture producers, revealed that Regal has a contract with SAG calling for payment to each actor in the cast of these pic- tures of 15% of his earnings in them if they are sold to tv. SAG said that Regal figures show actors' earnings of $634,803 in the 30 pictures. The actors will get $95,220 from the sale to NTA. An NTA spokesman said only that NTA had acquired the rights to the Regal films "free and clear of any in- cumbrances." Any SAG claims should be presented to Regal, not NTA, he said. SAG also reported that Regal is only one of some 400 producers of theatrical motion pictures who have signed similar agreements (the so-called Monogram clause) with the actors union. Payments in excess of $1 million have been made to SAG members for the right to use these pictures on tv. Outstanding ex- ample: Matty Fox's $650,000 payments to SAG for tv use of the RKO films. "If we agreed to let the majors put Advertisement Pulse Beat Vertical and horizontal. Advertising Federation of America's District Con- vention in New Orleans applauded Syd Roslow's presentation documenting fact that not only does a radio/tv rat- ing refine the total "vertical" count for viewers or listeners — as opposed to print media "printing press" claims — but broadcast media also render im- pressive "horizontal" additive data for audiences. "These characteristics may be demo- graphic, like age, sex, income status and so on. They may be product char- acteristics or ownership or usage of products." Cited, too. were audience reaction to station-image question, "If it became necessary to take all stations off air except one. which would you want to stay on?" and response con- cerning believability. 100% whole sample. Pulse is the sole service that delivers the entire sample contracted for. For example: 20,000 different families monthly for each daytime network strip; 5,000 different families per nighttime program. Confirming Pulse media evaluation. Some 400 agency and advertiser exec- utives of well-known trade-journal panel evaluated newspaper usage. 79% said "No" for sustained national cam- paigns. These executives know what pays and what does not. Pulse, Ltd. in sixth year. In its ex- pansion of consumer research activi- ties in Great Britain, Manager John Martyn reports an enviable growth record. ATV, Associated Television, has commissioned a study of London's week-end viewers. In this detailed pro- file twelve call-backs are being made for the most complete study of record! Thank you, JWT and McCarrrs-Er'ck- son. Substantiating data well-known to Pulse subscribers, these two agencies confirm high radio listenership by housewives. Exclusive of Pulse other- members-of-family and out-of-home listening, findings are even-Stephen. takes tlie vlnce of , INTERVIEWS l till home 730 Fifth Ave. New York 19 ULSE • Inc. PULSE « RINGS w DOOR- BELLS INTERVIEWS FAMILIES IN THEIR HOMES 4 BROADCASTING, Jcnuory 25, 19'0 89 their theatrical pictures on tv without additional payments to our members, how could we morally keep the money we have collected — and are collecting — from these other producers for the same privilege?" a SAG spokesman asked. His answer was that they couldn't collect from one group and not from the other, so they are de- termined to collect from both. NT A buys post-48 Lippert films for tv National Telefilm Assoc. has bought 30 Robert L. Lippert post-48 feature films for release both to television and theaters, Oliver A. Unger, NTA presi- dent, announced last week. He declined to specify the price of the package, but it is estimated at $1.8 million. The pictures are Regalscope (wide- screen) productions, of which 28 were produced in 1957 and 1958 and two in 1956. Mr. Unger said the films prob- ably will be released to tv later this year, since many still are in theatrical dis- tribution. Included in the package are China Gate, with Nat King Cole, Gene Barry and Angie Dickinson; Kronos, with Jeff Morrow, Barbara Lawrence and John Emery; Storm Rider, with Scott Brady, Mala Powers and Bill Williams; God Is My Partner, with Walter Brennan, John Hoyt and Marion Ross; Deerslayer, with Lex Barker, Forrest Tucker and Rita Moreno; and Showdown At Boot Hill, with John Carradine, Charles Bronson and Robert Horton. The Screen Actors Guild issued a statement in connection with the pur- chase of the features, pointing out that a contract made with the guild by Regal Films Inc., a Lippert subsidiary, stipu- lates that each actor will be paid 15% of his earnings in the picture when it is sold to tv. A SAG official said actors earned a total of about $634,802 and therefore will obtain approximately $95,220 out of the transaction. He added that in the Guild's current negotiations with producers, the chief stumbling block is "the producers' refusal to agree to any payment hereafter for the actors' tv rights in theatrical films." MPO Tv Films list public stock offering MPO Television Films Inc. became a wholly-owned subsidiary of MPO Videotronics, New York, according to a registration statement filed with the Securities & Exchange Commission Jan. 18. The statement registers 150,- 000 shares of Class A stock, of which 100,000 shares are to be offered for public sale by the issuing company and Here are the next 10 days of network color shows (all times are EST). NBC-TV Jan. 25-29, Feb. 1-3 (6:30-7 a.m.) Continental Classroom. Jan. 25-29, Feb. 1-3 (11-11:30 a.m.) Price Is Right, participating sponsorship. Jan. 25-29, Feb. 1-3 (12:30-1 p.m.) It Could Be You, participating sponsorship. Jan. 25, Feb. 1 (10-11 p.m.) Steve Allen Plymouth Show, Plymouth through N.W. Ayer. Jan. 26, Feb. 2 (9-9:30 pm) Arthur Murray Party, P Lorillard through Lennen & Newell and Sterling Drug through Nor- man, Craig & Kummel. Jan. 26, Feb. 2 (9:30-10:30 p.m.) Ford Startime, Ford through J. Walter Thomp- son. Jan. 27 (8:30-9 p.m.) Price Is Right, Lever through Ogilvy, Benson & Mather and Speidel through Norman, Craig & Kummel. Jan. 27, Feb. 3 (9-10 p.m.) Perry Como's Kraft Music Hall, Kraft through J. Walter Thompson. Jan. 28 (9:30-10 p.m) Ford Show, Ford through J. Walter Thompson. Jan. 29 (8:30-9:30 p.m.) Bell Telephone Hour, AT&T through N.W. Ayer. Jan. 30 (10-10:30 a.m.) Howdy Doody Show, Continental Baking through Ted Bates. Jan. 30 (10:30-11 a.m.) Ruff and Reddy Show, Borden through Benton & Bowles. Jan. 30 (4:30-5 p.m.) Racing From Hialeah, Phillies Cigars through Werman & Schorr. Jan. 30 (7:30-8 p.m.) Bonanza, RCA through Kenyon & Eckhardt. Jan. 30 (9:30-10:30 p.m.) World Wide 60, sponsor TBA. Jan. 31 (3:15-4:30 p.m.) NBC Opera Company, Florists' Telegraph Delivery Assn. through Keyes, Madden & Jones. Jan. 31 (9-10 p.m.) Dinah Shore Chevy Show, Chevrolet through Campbell-Ewald. Feb. 3 (7:30-9 p.m.) Hallmark Hall of Fame, Hallmark through Foote, Cone & Belding. 50,000 by the present holders thereof. Francis I. du Pont & Co. is the prin- cipal underwriter. Describing itself in the statement as "one of the largest, if not indeed the largest, producers of television com- mercials in the United States," the com- pany listed among the products for which it has filmed commercials: Aero- wax, Ajax cleanser, Ballantine beer, Ban, du Pont, Marlboro cigarettes, Play- tex and Regimen tablets. Some 50 other well-known products were also listed. In 1959 MPO's sales totaled $6,047,- 570 or 87 cents per share. The com- pany is also engaged in production of sponsored films for industry. It now has outstanding 50,000 Class A shares and 260,000 Class B convertible. Judd L. Pollock is president of MPO Videotronics. He and the other com- pany officers own a large part of the outstanding Class A stock. According to the prospectus, the company has no immediate specific need for the net proceeds of its sale of additional Class A stock, but intends to add the same to working capital to be used for normal corporate purposes, including payment of an outstanding bank loan of $59,160. • Program notes Fourth straight • WSAZ-TV Hunting- ton-Charleston, W.Va., for the fourth consecutive year has televised, live, the opening session of the West Virginia legislature. The program was telecast from 1:15-3 p.m. Jan. 13 with a special 15-minute news show preceding. West and South • WPIX (TV) New York reports negotiations have been completed for the West German and Mexican telecasts of Cold War- Berlin Crisis, the second in a series of three documentaries produced by the station. Freemantle Inc., N.Y., han- dled both sales. Radio duet • Bing Crosby and Rose- mary Clooney starts Feb. 29 on CBS Radio weekday mornings, 10:45-11 a.m. EST. The announcement by Howard G. Barnes, CBS Radio vice president in charge of network pro- grams, said the new show would origi- nate in Hollywood. Buddy Cole will provide musical background and Ken Carpenter will participate in the show. Bill Morrow is producer-writer, Mur- do Mackenzie, director. Crosby & Clooney, on tape, replaces Funny Side Up, panel show. It is being sold in 10- minute segments. Tv surgery • Screen Gems Inc. re- ports that it has placed into distribu- tion 12 hour-long taped programs. Medicine — 1960, in which actual surgi- cal operations are demonstrated. The documentary series is produced for Screen Gems by Lawrence Williams in association with the San Francisco Medical Society, using the tape facili- ties of KRON-TV San Francisco. Several programs of Medicine — 1960 have been carried over KRON-TV. Ac- cording to SG officials, public response to the shows was "enthusiastic." Swearing in studios • Evansville's (111.) radio and tv stations presented a simulcast Jan. 1 of the swearing in of Mayor Frank F. McDonald and his administration that was written, di- rected, produced and originated in the studios of WFIE-TV. It marked the first time in the city's history that the swearing-in ceremony had been moved from City Hall. In own back yard • Rootes Motors Inc. (distributors of foreign cars), through Erwin Wasey, Ruthrauff & Ryan, N.Y., has purchased The Secret Life of Adolf Hitler, a one-hour filmed documentary produced and syndi- cated by WPIX (TV) New York, for telecast on WPIX Feb. 25. The pro- gram will have been seen in 12 other 90 (PROGRAMMING) BROADCASTING, January 25, 1960 markets before the New York showing. Cold War — Berlin Crisis, another WPIX-produced documentary (Broad- casting, May 18, 1959), has been sold in over 70 U.S. markets plus others in Europe, Latin America and Australia, has yet to find a sponsor for New York broadcast. Stardust • To spread the word on the forthcoming White House Conference on Children and Youth, 10 film and tv personalities have made tv film spots and transcribed radio announcements which have been released to all sta- tions. Jane Wyatt, Robert Young and Walter Brennan have prepared spots for both media; Dinah Shore, Pat O'Brien, June Allyson, Dick Powell, Janet Blair, Tennessee Ernie Ford and Gale Storm cut one-minute radio spots. Arrangements were made by J. Walter Thompson, volunteer agency for the conference which takes place March 27-April 2. SYLVAN I A AWARDS 'Moon and Sixpence' wins four statuettes The Moon and Sixpence, a 90-minute tv drama presented on NBC-TV, dom- inated the 1959 Sylvania Television Awards ceremonies last week, garnering four statuettes in the dramatic division. More than 400 persons attended the ninth annual award ceremonies at the Hotel Plaza in New York last Thursday (Jan. 21). The committee of judges and critics bestowed awards in 21 network, seven local and three special categories. Don G. Mitchell, president of Gen- eral Telephone & Electronics Corp. and board chairman of its subsidiary, Syl- vania Electric Products Inc., made the presentations. Don Ameche was master of ceremonies. Network award winners: Outstanding telecast of the year — Moon and Sixpence (NBC). Special award — Small World (CBS). Outstanding dramatic program — Moon and Six- pence (NBC). Outstanding performance by an actor (star) — Sir Laurence Olivier in Moon and Sixpence (NBC). Outstanding performance by an actress (star) ■ — Ingrid Bergman in "The Turn of the Screw" on Ford Startime (NBC). Outstanding performance by an- actor (support- ing role) — Nehemiah Persoff in "For Whom the Bell Tolls" on Playhouse 90 (CBS). Outstanding performance by an actress (support- ing role) — Colleen Dewhurst in "I, Don Quixote" on du Pont Show of the Month (CBS). Outstanding original teleplay — "Project Immor- tality" by Loring Mandel on Playhouse 90 (CBS). Outstanding television adaptation — Moon and Sixpence by S. Lee Pogostin (NBC). Outstanding original comedy writing — Art Car- ney Show — "Very Important People" by Larry Gelbart and Sheldon Keller (NBC). Outstanding educational program — The Lost Class of '59 (CBS). Outstanding religious series — Look Up and Live (CBS). Exceptional merit citation — Meet Mr. Lincoln BROADCASTING, January 25, 1960 for outstanding use of still photographs in a mov- ing re-creation of the life of Lincoln (CBS). Outstanding new series — Ford Startime (NBC). Outstanding documentary program — "Biography of a Missile" on CBS Reports. Outstanding public service program — "The Popu- lation Explosion" on CBS Reports. Oustanding spot news coverage — CBS-TV and NBC-TV for coverage of the Khrushchev and Eisen- hower tours. Outstanding serious musical program — "Christ- mas Startime" on Ford Startime (NBC). Outstanding light musical program — Tonight with Belafonte (CBS). Outstanding variety program — The Frank Sinatra Show (Oct. 19) (ABC). Outstanding comedy program — Art Carney Show — "Very Important People." Exceptional merit citation — Art Carney for ver- satile performances in a wide range of dramatic and comedy programs. Outstanding daytime series — Woman! (CBS). Exceptional merit citations — "You Can't Raise Children by the Book" and "The Marriage That Failed" on Woman! (CBS). Local award winners: Outstanding local children's series — Zoorama, KFMB-TV San Diego, Calif. Outstanding local cultural series — Young Audi- ences, WCBS-TV New York. Outstanding programming in local education — • KPIX (TV) San Francisco for Expression and A Life in the Balance. Outstanding local educational series — First Meet- ing, KNXT (TV) Los Angeles. Outstanding local public service program — J.D. '59, WRCA-TV New York. Outstanding local news and special events — Four-hour coverage of Khrushchev's visit to Los Angeles, KTLA-TV Los Angeles. Outstanding local drama series — The Play of the Week, WNTA-TV Newark, N.J. Winners in special categories: Special award — To Westinghouse Broadcasting Co. for The American Civil War series. Outstanding non-commercial educational network series — Astronomy for You, National Educational Television and Radio Center, New York. Outstanding non-commercial educational program — "What's in the Dark" on The Friendly Giant, WHA-TV, U. of Wisconsin, Madison, Wis. CBS Films prepares four for next season CBS Films has three series set and one more to go in its projected plans of four pilots to be ready for network sale in the next tv season (Broadcast- ing, Dec. 28, 1959). A third name producer signed last week was Herb Meadow who will pro- duce Call Me First, a new adventure show. Paul Stewart, who has directed network shows, will be associate pro- ducer and director. Mr. Meadow co- created with Sam Rolfe Have Gun, Will Travel (CBS-TV) and created Man From Blackhawk (ABC-TV). He is a veteran writer of screenplays and tv scripts. The other two series aimed for the networks are comedies. Angels will be produced by Jess Oppenheimer and will co-star Marshall Thompson (Broadway and film actor who'll be in his first tv series) and Annie Farge, French actress new to the U.S. who understudied in the Broadway play, "The World of Suzie Wong." Production before a live audience (CBS policy) starts Jan. 26 at Desilu Studios in Hollywood. The third series: an untitled comedy to be pro- duced by Ralph Levy, producer-director of the Jack Benny Show for seven years. MUSIC all day long to suit every mood of the day. Free- dom from weird sounds . . . freedom from gim- micks . . . just wonderful entertainment. NEWS More newscasts per day than any other local sta- tion. Z.oco/ news gather- ing as well as reporting. National and international coverage all through the day from NBC's excellent staff. PERSONALITIES that are well-known and welcome in every home . . . selected to suit the program . . . and backed by vigorous promotion. NETWORK Monitor for the week-end, plus NBC's on the spot coverage of events when they happen — where they happen. Facts, figures, data, sta- tistics and other pertinent information are at the fingertips of your PGW Colonel. See him today. Col. B. J. Palmer VICE-PRES. & TREASURER D. D. Palmer EXEC. VICE-PRESIDENT Ralph Evans SECRETARY Wm. D. Wagner Ernest C. Sanders SALES MANAGER DAVENPORT BETTENDORF ROCK ISLAND MOLINE EAST MOLINE ILL. AM I Fl PETERS. GRIFFIN, WOODWARD. INC. EXCLUSIVE NATIONAL REPRESENTATIVES 91 RADIO-TV AT SQUAW VALLEY 18 nations, plus U.S., with help of American At least 18 foreign nations are ex- pected to hear the 1960 Olympic Win- ter Games to be held at Squaw Valley, Calif., Feb. 18-28. To provide radio service to their home lands, more than 100 broadcasters from the foreign nations will be at Squaw Valley to report the 11 -day international classic. At last count, with the deadline draw- ing near for making broadcasting ar- rangements, the following 18 of the 34 nations participating in the games are expected to broadcast the events direct- ly from Squaw Valley: Argentina, Au- stria, Canada, Chile, Czechoslovakia, Finland, France, East and West Ger- many, Great Britain, Italy, Japan, the Netherlands, Norway, Sweden, Switz- erland, South Africa, Turkey and the USSR. There will be from 2 to 15 broad- casters, all announcers, on each team. Task Group • Making arrangements for the visiting broadcasters to report the games is Don Reeves of the Olym- pic Organizing Committee's public re- lations staff. Mr. Reeves, who took over last summer as the committee's radio- television director, is vice president and general manager of the Service Broad- casting Co., Concord, Calif., and owns KAHI Auburn, Calif. He is supervising technical personnel and handling all U.S. television and radio arrangements, as well as serving the foreign broadcasters — each of whom may well pose problems of international scope. Assisting Mr. Reeves is Art Turnrose, former engineer with KRON- TV San Francisco. So that the foreign broadcasters will have available nearly every facility they would have in their home coun- tries, the Organizing Committee and several U.S. manufacturers are provid- ing: • A radio center with booking office, switching center, 32 broadcast booths, two studios and sufficient studio and remote lines so that reports may be broadcast or recorded simultaneously from two points. • All necessary broadcasting equip- ment. • Technical assistance before and during the games. • Broadcast lines, microphone pick- up positions and announcing positions (or booths) at each of the eight game (or finish) areas and at several vantage points on four courses. • Assistance in obtaining interviews with athletes and officials at the finish lines and the Athlete's Reception Center. will cover Olympics gear and technicians • Two seats and broadcast lines for each nation at the modernistic, 8,500- seat Ice Arena, where the opening ceremonies and other events will be held. American Technicians • The Olympic Committee will assign two technicians to each of the foreign broadcast teams, all of whose members are expected to speak English. Supervisory senior engi- neers also will be available to solve technical complexities and assist in teaching the foreign announcers the op- eration of the U.S. equipment. The teams of foreign broadcasters will arrive at Squaw Valley on Feb. 10 for practice broadcast sessions. The Organizing Committee selected the equipment to be used by the foreign broadcasters and U.S. manufacturers are providing the equipment free of charge. Collins Radio Co., Cedar Rap- ids, Iowa, is supplying 141 dynamic microphones and 30 typewriter-size four-channel 212Z-1 remote amplifiers. Sixteen of Collins' latest model micro- phones, the hand-size M-60 with self- contained, transistorized single channel amplifier, 100 M-40 desk stand micro- phones and 25 lavalier M-20 micro- phones will be used by the foreign broadcasters. A Collins Announcer, a remote three- channel amplifier-console with two turntables, will be placed in the studios for use in producing entire foreign broadcast programs. Other Equipment • The Ampex Corp., Redwood City, Calif., is supplying each foreign broadcast team with its inter- nationally-known model 351 and 601 recorders. These professional model portable tape recorders will be used in the booths and studios, along with Am- pex 620 portable amplifier-speaker units. Ampex is donating a large quanti- ty of its magnetic tapes which will be retained permanently by the broadcast teams. For broadcasting on-the-scene reports where ac and telephone lines are not available, M-8 "Minitape" transistorized recorders will be provided by Stancil- Hoffman Corp., Hollywood. Record- ings made on these battery-operated units may be played back on the Am- pex recorders without re-recording the program. Pacific Telephone & Telegraph is providing 15 management level tech- nicians, beginning Jan. 25, to advise the foreign broadcasters. The U.S. Army Signal Corps is furnishing technicians, maintenance personnel and lines for the visiting reporters. Three lines (broad- cast, monitor and field phone) have been installed for each of the 114 po- sitions at the eight game sites, with a total of 240 terminations at 21 differ- ent points in the Squaw Valley area. All Olympic advisors • Members of the Radio-Television Advisory Committee for the eighth Olympic Winter Games, Squaw Valley, California, meet to fi- nalize broadcasting plans. Those in attendance (seated from 1.): Jimmy Dolan, CBS New York; Jack Gever, public relations director, Olympic Win- ter Games; Don C. Reeves, radio-tv director, Olympic Winter Games; Cyn- thia M. Smith, Olympic Winter Games; Hal Ashby, NBC San Francisco, and Harry Jacobs, KGO-TV San Francisco. (Standing, from 1.) Lee Hirschland. KOLO-TV Reno, Nev.; Don Klein, KCBS San Francisco; Neal McNaugh- ten, Ampex Corp.; Bill Cancilla, KNBC San Francisco; Martin Cantisano, Franklin Mieuli & Assoc. and Ed Freeh, KFRE-TV Fresno, Calif. 92 (PROGRAMMING) BROADCASTING, January 25, 1960 Nearing completion • Modernistic Ice Arena will be key pickup point lines terminate at a central patch panel and feed directly into PT&T facilities. Cost of broadcasting the games to overseas points will vary considerably, depending upon the quality of the line desired and the method of sending the program. The expense of the telephone lines from Squaw Valley to the relay point and to the final destination will be borne by the broadcasters. The Costs • For speech quality trans- mission to Europe, typical line charges from Squaw Valley to the New York terminal point by American Telephone & Telegraph Co. will be a minimum of $305 for the first hour of line use and about $245 per hour thereafter. RCA Communications Inc., will charge $240 per hour for line transmission to most European countries from New York and Press Wireless Inc. will send the program to European points from the East Coast via shortwave for $47 an hour. Other services, such as high quality transmission, feedback arrangements, two-way transmission and coordinating communication facilities are available at an additional cost. These same broadcasting services are also available to Pacific and Caribbean areas, with the U.S. terminal point at San Francisco. Most of the 18 visiting nations have indicated that they plan to broadcast at least one hour daily. Native Arrangements • U.S. coverage of the event will be provided by CBS- TV, which has exclusive rights to the event on television. Live and tape cov- erage by CBS-TV will total 15 hours of programming over 11 days (Feb. 18- 28). Coverage will include 14 separate tv programs. However, according to Mr. Reeves, individual stations may subscribe for competition footage from a newsreel pool organized for this purpose. Also, individual tv stations may send a photographer for filming interviews and feature material. Coverage ob- tained in this manner may then be broadcast for a maximum of three minutes within a regularly scheduled news or sports program. Mr. Reeves said that three of these three-minute reports may be aired daily if each is separated by a period of four hours. There are no exclusive radio rights for the event. The major radio net- works are being provided with facilities for play-by-play coverage. A radio pool broadcast will provide play-by-play coverage on a non-exclusive basis at a reasonable fee. Individual radio sta- tions may supplement network and pool coverage by sending their own reporter who will be accredited to tape record interviews, color and results and to make "beeper" reports. Stations wishing to cover the Olym- pic Games have been urged by Mr. Reeves to request arrangements as soon as possible as facilities in Squaw Val- ley are "limited." Requests should be directed to Don C. Reeves, radio-tv director, Olympic Winter Games, Squaw Valley, Tahoe City, Calif. Capone tv suit A $1 million damage suit has been filed in Chicago Superior Court by the late Al Capone's sister, Mrs. Mae Mari- tote, against Desilu Productions, CBS Inc. and Westinghouse Electric Corp. Suit was directed at the two-part series, The Untouchables, televised April 20 and 27 and repeated Oct. 15 and 23, 1959. She charged the drama was "fic- tionalization and dramatization of events and purported events" in Ca- pone's life and that fact and fiction were "so intermingled as to be indistinguish- able." Suit asks $500,000 from Desilu and $250,000 each from CBS and West- inghouse, sponsor of Desilu Playhouse (the two-part special is not to be con- fused with The Untouchables series on ABC-TV) . Suit filed by Attorney Harold R. Gordon, who also charged that Ca- pone estate was damaged through tele- casts. STEP UP TO KJEO-TV RESULTS KJEO-TV — ABC for Fresno, California's $600,000,000 market — stepped up its metropolitan Nielsen rating a full 10% in its December 1959 survey over the corre- sponding 1958 period. 32% of the audience 6 to 9 p.m. — 33% of the audience 9 p.m. to midnight. In contrast, one of the other two stations in the market showed a static position with 1958, the other a decline. Your HR representative will help you get your share of the stepping out and stepping up TV buy for 1 960— KJ EO-TV, Channel 47, Fresno. channel J. E. O'Neill — President Joe Drilling — Vice President and General Manager W.O. Edholm — Commercial Manager See your H-R representative H'R^^C BROADCASTING, January 25, 1960 93 FATES & FORTUNES Mr. Marder Broadcast Advertising • Eric Marder, vp and supervisor of market research of Kenyon & Eckhardt, New York, resigns to set up own research organization, Eric Marder Assoc. During his five years at Ken- yon & Eckhardt, Mr. Marder pioneered in measurement of advertising effectiveness, including copy and tv commercial testing. Marder Assoc. will handle studies for individual clients and on continu- ing basis is offering "attitude-aware- ness" service assessing consumer re- sponse to different brands. Firm is located at 51 E. 42nd St., New York 17, N.Y.; telephone Yukon 6-2130. • Arthur J. Kemp, formerly vp, senior account service supervisor and member of plans board, Marschalk & Pratt Div. of McCann-Erickson, N.Y., to Compton Adv., that city, as vp and assistant to president. Mr. Kemp's background also includes post as Pacific coast sales manager for CBS and director of network's Detroit office. • Norman Warren, vp of Fletcher Richards, Calkins & Holden, named manager of Los Angeles office, succeed- ing Robert C. Temple, who resigned to devote more time to management of Queen For A Day and Temple-Morgan Enterprises. Mr. Temple remains on agency's board and will serve as con- sultant. • John Veckly, director of advertis- ing, U.S. Steel Corp., elected treasurer of Assn. of National Advertisers, suc- ceeding Roger H. Bolin, director of Westinghouse Electric Corp., who became vice chairman of ANA last fall. Mr. Kierstead • Stanley A. Bogan, formerly account supervisor at BBDO, N.Y., and Charles P. Hirth, formerly marketing coordinator, Joseph E. Seagram & Sons, to Ted Bates, N.Y., as vps. • Wilson H. Kier- stead, supervisor, con- tact department at Young & Rubicam, N.Y., named director, merchandising, suc- ceeding Eldon Smith, appointed manage- ment representative on accounts. Hadley P. Atlass, vp and associate director of merchandising, named manager, suc- ceeding Earl Angstadt who becomes account supervisor. All four men are agency vps. Eugene M. Skinner, as- sociate director in merchandising, named vp. • John E. Rowan, formerly copy super- visor of Marschalk & Pratt Div. of Mc- Cann-Erickson Inc. (now McCann- Marschalk Co.), appointed vp and creative director of Grant Adv. • Allen McGinnis, vp and copy chief of BBDO, L.A., appointed creative di- rector. Bert Gader promoted to art group supervisor. • Richard J. Farricker, executive vp of Geyer, Morey, Madden & Ballard, N.Y., elected to board of directors. • Patrick J. Frawley Jr., president and director, Eversharp Inc., N.Y., elected to board of directors, Techni- color Inc. • Morton Stern, formerly account executive with WABC New York, ap- pointed vp of Herbert Assoc., Bloom- field, N.J., advertising, marketing and pr firm. • Richard F. Kennedy, west coast manager of monitoring operations for jj R. C. CRISLER & CO., INC. Business Brokers Specializing in Television and Radio Stations 4 Offices To Better Serve You . . . CINCINNATI. O. Paul E- Wagner, Fifth Third Bank Bldg., DUnbar 1-7775 WEST COAST Lincoln Dellar & Co., Santa Barbara, Calif., WOodland 9-0770 OMAHA, NEB. Paul R. Fry, P.O. Box 1733 (Benson), TErrace 9455 NEW YORK 41 E. 42nd St., MUrray Hill 7-8437 Broadcast Advertisers Reports, elected vp for client services. • Maurice Bosquet, management as- sociate with Renault Inc. (French auto- mobile), elected president of company, succeeding Pierre Meilhan who re- tired. • Robert Herzbrun appointed ac- count supervisor on Rexall Drug ac- count for BBDO, New York. Mary Bailey, formerly product advertising manager of Revlon, to L.A. office as account executive on Rexall. • Thomas M. Newell, formerly na- tional field service director of Alfred Politz Research Inc., to D'Arcy Adv. Co. as research director in St. Louis office. J. Robert Mudd continues as manager of research department. • Robert G. Wright, formerly man- ager of WTVP (TV) Decatur, 111., to Keller-Crescent Co., advertising agency, Evansville, Ind., as member of creative staff. • Blanche S. Haesloop joins Gaynor & Ducas Inc., N.Y., advertising and pr agency, as media coordinator. Miss Haesloop previously was with Lennen & Newell; Norman, Craig & Kummel; and Ogilvy, Benson & Mather. • Bert Mulligan, head timebuyer at Compton Adv., N.Y., transfers to radio-tv program department to spe- cialize in tv programming. He is suc- ceeded by Robert Liddel, member of agency's media staff. Graham Hay, with Compton for seven years, named asso- ciate head timebuyer. • William Jackson, formerly tv crea- tive supervisor at N.W. Ayer, N.Y., to Dancer-Fitzgerald-Sample, that city, as senior copywriter. • Ed Carey, formerly assistant to busi- ness manager, NBC Chicago, to Wade Adv. Inc., that city, as business mana- ger of broadcasting. • Bob Gross, assistant producer, radio-tv department at Doherty, Clif- ford, Steers & Shenfield, N.Y., named producer. Les Collins, formerly with BBDO, N.Y., joins DCS&S as executive producer. • Elinor de la Bouillerie, formerly visual coordinator for Unger & Elliot, to Compton Adv., N.Y., as visual co- ordinator, tv commercial production. • Gene Ruggiero, formerly film editor at Metro-Goldwyn-Mayer, to radio-tv department of Ted Bates, N.Y. Mr. Ruggiero won Academy Award for editing of "Around The World in Eighty Days." 94 BROADCASTING, January 25, 1960 Mr. Breckner • Philip J. Laven, formerly account executive on Brown & Williamson ac- count at Keyes, Madden & Jones, Chi- cago, to Campbell-Mithun, that city, as account executive on Helene Curtis account. • John E. Gillespie, formerly art director of Young & Rubicam, Chi- cago, to art staff of Howard H. Monk & Assoc., Rockford, 111. • James R. Holland, formerly with United Press International, N.Y., to J. Walter Thompson, that city, as ac- count representative. • Robert S. Levinson, formerly with Riverside (Calif.) Daily Press and En- terprise, appointed assistant account executive with Harshe-Rotman, Los Angeles office. The Media • Robert W. Breck- ner, vp and program director of KTTV (TV) Los Angeles, appointed general manager. Dick Wool- len, assistant program director and film di- rector of KTTV, named vp and pro- gram director and also will manage company's national syndication div. Jack O'Mara, merchandising and pro- motion director, also appointed vp. Bruce Baumeister, KTTV attorney, named general counsel. John Vrba, KTTV vp in charge of sales, becomes vp of Times-Mirror Broadcasting Co. (new licensee name of KTTV, adopted last Thursday), in charge of sales for both KTTV and new commercial tape production division. Charles B. Thornton, president, Litton Industries, and Otis Chandler, marketing man- ager, L.A. Times, appointed directors of Times-Mirror Broadcasting Co. Mr. Breckner will report to Richard A. Moore, president of T-MBC, who will devote major share of his activities to expansion program, including probable acquisition of additional properties. • Donald W. Reynolds Jr., general manager of KOKL Okmulgee, Okla., named general manager of KOLO Reno, Nev. He also will continue his responsibilities at KOKL. Stan Weis- berger, formerly sales manager at KOKL, appointed station manager. Ray Morgan, formerly program di- rector of KOKL, joins KOLO as air personality. Gene Rogers, account executive with KONE Reno, to KOLO in similar capacity. • Norman Fleton, general program executive with CBS-TV Hollywood, ap- pointed director of programs, adminis- tration, with executive responsibility for all network programs prepared from Hollywood. • Alexander W. MacCallum, asso- ciate director on ABC Radio staff, N.Y., named assistant national program director of network. Mr. MacCallum joined ABC in 1946 as mail messenger, was manager, guest relations, in 1950 when he was appointed local direc- tor, NY. He was named to similar capacity for network operations in 1957. • Earl Burnam, for- merly general man- ager of KSYD Wichita Falls, to KBOX Dal- las, both Texas, as sta- tion manager. KBOX is Balaban station; others are WIL St. Louis and WRIT Milwaukee. Mr. Burnam • Richard Golden, director of sales presentations for CBS TV Network, promoted to director of sales and mar- ket planning. • Jim Hayden, for- merly account execu- tive with KERO-TV Bakersfield, Calif., ap- pointed general man- ager of KAFY, that city. He succeeds Glenn Lockhart who becomes part owner of KACY Port Mr. Hayden previ- ously was announcer and sports di- rector of KBOI Boise, Idaho, and prior to that was press secretary for late Sen. Herman Welker. • T. E. (Dick) Paisley, formerly with NBC Spot Sales, N.Y., appointed sta- tion manager of WRCV-TV Phila- dalphia. He previously was station manager of WHUM Reading, Pa., and prior to that was with WFIL, Phila- delphia. Mr. Hayden Hueneme, Calif. Mr. Peard • Leslie H. Peard Jr., formerly director of regional sales de- velopment for Trian- gle Stations (WFIL- AM-FM-TV Philadel- phia, WNBF-AM-FM- TV Binghamton, N.Y., WLYH-TV Lebanon- Lancaster and WFBG- AM - TV Altoona - Johnstown Pa., WNHC-AM-FM-TV Hartford-New Ha- ven, Conn., KFRE-AM-TV and KRFM (FM), both Fresno, Calif.), appointed general manager of KFRE, succeeding Robert F. Klein, who resigned to enter private business. • Edd Routt, formerly vp and general manager of KNOE Monroe, La., ap- pointed general manager of KIXZ Amarillo, Tex. • Stan Anderson, formerly director of radio-tv department for Woodrum & Staff Adv., Honolulu, named director of operations of KHVH-TV, that city. • James G. Hergen, manager, tele- sales of NBC-TV, NY., named director, daytime sales and Robert McFayden, director, sales development, appointed manager, daytime sales. Paul Orr, for- merly producer at CBS-TV, joins NBC- TV as producer of Jack Paar Show. • Robert D. Double- day, general manager of KATV (TV) Little Rock, Ark., appointed vp. He previously was local - regional sales manager of KTUL- TV Tulsa, Okla., and was with KENS-TV San Antonio, Tex. Mr. Doubleday • George Mac, sports announcer with Herald Tribune Radio Network, named sports director. Other HT Network ap- pointments: Frank Scott, formerly announcer at KVOA-TV Tucson, Ariz., joins staff of WVOX New Rochelle, BROADCASTING, January 25, 1960 95 N.Y., and Philip Tucker to news de- partment of WVIP Mt. Kisco, N.Y., as writer-announcer. • Frank Zalnosky, formerly with WHSY Hattiesburg, Miss., appointed general manager of WALA Mobile, Ala. John E. Dixon, assistant program director of WALA-AM-TV, named national sales manager. • John J. McSweeney, sales manager of WMCA New York, named vp of Radio Press International. He will con- tinue his duties at WMCA. • Ray Colonari, sales manager of WICC Bridgeport, Conn., assumes ad- ditional duties as station manager. • Richard A. Egli appointed station manager of WIOS Tawas City, Mich. • Clark Whiteman, commercial man- ager of WDZ Decatur, 111., promoted to assistant general manager. He also con- tinues his duties as commercial man- ager. • Robert F. Nietman, division man- ager, member service department of Radio Advertising Bureau, N.Y., named group manager, grocery products in national sales department, succeeding Rowland J. Varley, who resigned to join MBS. Maurice (Doc) Fidler, formerly regional manager of RAB will succeed Mr. Nietman, effective Feb. 15. • Virgil Mitchell, newly-appointed information services director, WBBM- TV Chicago, assumes additional duties as sales promotion director, succeeding William Hohmann, transferred to CBS Tv Spot Sales, N.Y., as director of sales promotion and research. • Carl L. Schuele, president and gen- eral manager of Broadcast Time Sales Inc., N.Y., elected to one-year term on board of directors of Station Representa- tives Assn., N.Y. Handicapped d.j. Lloyd Payne, announcer and as- sistant program director of WDXB Chattanooga, Tenn., awarded Governor's trophy as most outstanding handicapped employee of greater Chattanooga and tri-state (Alabama, Georgia and Tennessee) area. Mr. Payne has been with station for 11 years, performing his duties from a wheelchair for last seven be- cause of polio. In seven-station market, Mr. Payne's shows al- ways have been first or second. • William T. Corrigan appointed di- rector of news and public affairs for newly-merged departments of KNXT (TV) Los Angeles and CBS-TV Pacific Network. Other staff changes: Mike Kizziah named public affairs manager; Irwin Rosten named public affairs producer and Pat O'Reilly appointed news editor. • Virgil Clemons, account executive with KFMB-AM-FM San Diego, Calif., named general sales manager. • Norman F. Cissna, formerly with CBS-TV Spot Sales and KMOX-TV St. Louis and previously midwest sales manager of National Telefilm Assoc., appointed local sales manager of WNBQ (TV) Chicago, succeeding Kenneth Johnson, who resigns Feb. 1 to become executive vp of Daren Mc- Gavren Co., station rep. • William Venell, formerly assistant sales manager of WHO Des Moines, Iowa, appointed director of sales de- velopment of WPBC Minneapolis. • Jack B. Printz and Harry Moore appointed local sales manager and national sales manager, respectively, of WTAR Norfolk, Va. • Frank Costello, local sales mana- ger of WPTR Albany, N.Y., appoint- ed commercial manager, succeeding Joseph Farrar who resigned. • John V. Roberts, director of reports section at Schwerin Research Corp., N.Y., and Ivan D. Levinger, in charge of client relations, both named vps. • Bernard (Buddy) Brode, program director of WNAR Norristown, Pa., appointed commercial manager, suc- ceeding Donald Jones who moves to WLCY St. Petersburg, Fla., in similar capacity. Anthony Bekas named pro- gram director of WNAR. Both stations are part of Rahall Radio Chain. • Bill Murray, formerly with KUZN West Monroe, La., to WPNC Plym- outh, N.C., as sales manager. Allen Carwile, formerly air personality with WSGA Savannah, Ga.. to WPNC in similar capacity. • Michel M. Grilikhes appointed program executive for CBS-TV Net- work, Hollywood. He will coordinate live and filmed shows originating from West Coast. He has been with CBS for seven years. • John A. Thackaberry, with sales staff of Robert E. Eastman & Co., Los Angeles, named to head that office, ef- fective Feb. 1 . • Lloyd E. Yoder, NBC vp and gen- eral manager of WNBQ (TV) and WMAQ-AM-FM Chicago, appointed executive chairman of radio-tv com- mittee for Junior Achievement Week Jan. 31 -Feb. 7. • William J. Mathews Jr., director of radio division's research activities of Edward Petry & Co., N.Y.. named ac- count executive. • Chester Zaneski, formerly account executive at WHDH Boston, to sales staff of WBZ-TV. that city. • Robert Dolan, formerly with sales department of KXOK St. Louis, to KSD, that city, in similar capacity. • Robert B. Beusse, formerly assistant advertising director for Schering Corp., (medicinal supplies), to WOR-AM- TV New York as advertising and pro- motion manager. • Joseph Schindelman, assistant direc- tor, art department of CBS, N.Y., named director of art for network. • Michael S. Artist, director in pro- gram department of WAST Albany, N.Y., named promotion manager. • Bob Silverman, formerly sales man- ager of WBAI (FM) New York, and BROADCASTING, January 25, 1960 America's Leading Business Brokers Interested in buying or selling Radio and TV Properties? When your business is transacted through the David Jaret Corp., you are assured of reliability and expert service backed by our 37 years of reputable brokerage. D A V I D 1 50 MONTAGUE STREET BROOKLYN 1, N.Y. ULster 2-5600 JARET CORP. 96 (FATES & FORTUNES) Roger Coleman, formerly with WNCN (FM), that city, in similar ca- pacity, both to sales staff of WABC-FM New York. • Johnny Jano, air personality with KOKE Austin, Tex., named musical di- rector and assistant program director. • Sig Sakowicz, Chicago air personality, signed by WGN, that city, for weekly music - news - guest - interview program. He currently has daily program on WHFC Chicago. • James H. McKnight, formerly ac- count executive with WGAN-TV Port- land, Me., to WFGA-TV Jacksonville, Fla., in similar capacity. • Ernie Schoenback joins WJZ-TV Baltimore as account executive. • Larry Rush named news director of WLOB Portland, Ore., succeeding Ralph Barnes who joins staff of United Press International, that city. • Chuck Crouse, formerly air person- ality with WSOM (FM) Salem, to WOSU-AM-FM-TV Columbus, both Ohio, as news writer and announcer. • Bob Snyder, formerly radio reporter for WABY and WROW, both Albany, N.Y., to WABC New York, as state legislative correspondent. • Bill Roddy, formerly free lance newscaster with KNBC San Francisco, appointed news editor. • William Wagner, formerly produc- tion manager of KTRK-TV Houston, named program operations manager. • Art Elliott, formerly with KOIN- TV Portland, Ore., to production staff of KXTV (TV) Sacramento, Calif. • Irwin Brown, formerly news direc- tor of WLCY St. Petersburg, Fla., named news editor of WSUN-AM-TV, that city. • Dr. Robert Trotter, formerly with music department of UCLA, joins KPFK (FM) Los Angeles as director of music. • Joel Albert, formerly of WPEN Philadelphia, joins news staff of WKBN Youngstown, Ohio. Dick Newcomer appointed assistant pr director of WKBN. Frank Lynn, formerly an- nouncer with WKRS Waukegan, 111., to WKBN in similar capacity. • Alan Austin, formerly air personal- ity and announcer with KSOK Arkan- sas City, Kan., to KMA Shenandoah, Iowa, as announcer. • Mike Tully joins KFMB-AM-FM San Diego, Calif., as air personality. • George Wildey, formerly air per- Tv program distributors elect Interim officers of newly-organized Television Program Export Assn. elected last week at first meeting of board of directors in New York: Merle S. Jones, president of CBS Films Inc., president; Herbert L. Golden, vp of United Artists Corp., secretary-treasurer and following vps: Sidney Kramer, vp of Na- tional Telefilm Assoc.; Thomas J. McDermott, executive vp of Four Star Television and Martin N. Leeds, executive vp of Desilu Pro- ductions Inc. All officers will serve until special April 19 meeting of directors, at which time permanent officers will be elected. A report also will be heard by business agenda committee which will make recom- mendations for plans to be imple- mented by the association to meet its objective of improving business climate abroad for U.S. tv program distributors. sonality with WTYM Springfield, and Ken Gaughran, formerly air personal- ity with WREB Holyoke, both join WHYN Springfield, all Massachusetts, in similar capacities. • Marty McNelly joins WXYZ De- troit as air personality. • Jack Frost, formerly air personality with KRGV Weslaco, Tex., to KRIZ Phoenix, Ariz., in similar capacity. • Lou Groza, professional football star (Cleveland Browns), joins sports staff of KYW-TV Cleveland. Jim Ger- ard, formerly air personality and an- nouncer at KDKA-TV Pittsburgh, to KYW-TV as weathercaster. • Jay Rogers, formerly air personality with KTSA San Antonio, to KILT Houston in similar capacity succeeding Bill Scott who joins KABL San Fran- cisco in similar capacity. • Jim Dandy joins WCPO-AM-TV Cincinnati as air personality. • Tom Snyder joins WLWA (TV) Atlanta, Ga., as air personality. • Earl Nightingale, formerly per- sonality at WGN-AM-TV Chicago, re- joins station after 3-year retirement. • Erv Ulineberg, formerly member of Bel Trio musical group, to staff of WTMJ-AM-TV Milwaukee, as m.c. for The Hot Shots show on WTMJ-TV and The Afternoon Show on WTMJ radio. o Paul Kruyper, program director of WSBT South Bend, Ind., resigns to join American Armed Forces Network at Poitiers, France, in similar capacity. • Arthur Clark, formerly of KUEQ Phoenix, Ariz., joins WGSM Hunting- ton, N.Y., as air personality. • Jac LeGoff joins CKLW-AM-TV Windsor, Ont.-Detroit as newscaster. Programming • Frank Atlass and Harriet Atlass, formerly sales manager and public af- fairs director of WBBM-TV Chicago, respectively, form Frank Atlass Pro- ductions, that city. Firm will handle recording of commercials on video tape and production of syndicated or pack- age programs for clients. • Morton A. Barrett, director of re- search and sales development at Boil- ing Co., N.Y., named vp and head of Chicago office. He is succeeded by Nina Flinn, formerly assistant. • Ted Goetz, formerly with BBDO L.A. appointed head of Wilding Inc., (tv films) new Hollywood office. • Joseph C. .Spery, senior producer of tv commercials of Doyle Dane Bern- bach, N.Y., appointed staff director of EVERYONE WREX-1 IN ROCKFORD ILL. METROPOLITAN ROCKFORD ARB — FEBRUARY 9 - MARCH 8, 195? DEMONSTRATES AGAIN WREX-TVS COMMANDING AUDIENCE LEADERSHIP 23 OF TOP 25 PROGRAMS ALL ON WREX T V STATION SHARE OF SETS IN USE SIGN ON TO NOON WREX-TV STATION B 42.2 40.3 NOON TO 4:00 P.M. 42.0 37.0 4:00 P.M. TO MIDNIGHT 54.7 44.5 SIGN ON TO S"<=w ■>» « Represented by H-R TELEVISION, INC. BROADCASTING, January 25, 1960 97 Bells are ringing • The Television & Radio Advertising Club of Phila- delphia, Jan. 14, honored Bob El- liott and Ray Goulding, stars of CBS Radio's Bob and Ray Show, for their work in radio and advertis- ing with the presentation of minia- ture Liberty Bells. Left to right: Mr. Goulding; Thomas J. Swafford, general manager and vice president of WCAU Philadelphia, which broadcast the proceedings, Robert N. Pryor, director of promotion and information services for WCAU- TV and president of the Philadelphia ad club; Mr. Elliott, and John H. Kline, general sales manager of WCAU. filmed commercials for Robert Law- rence Productions, that city. • Norman Lindquist transfers from midwest regional sales representative to network sales representative in Chicago office of Ziv Television Programs Inc. • Charles W. Carter, field representa- tive for ASCAP, Detroit, transfers to Minneapolis office as district manager. • Norman E. Woodruff, formerly pro- gram and news director of KUTY Palmdale, Calif., resigns to start Neweh Productions, spot production and pack- age firm, Hollywood. • George Verschoor, assistant to vp and general manager of commercial service department of Videotape Pro- ductions, New York, named account executive. • Ralph Levy, formerly producer-di- rector of The Jack Benny Show, signs to produce new half-hour family com- edy series for CBS Films. • J.K. Maitland, vp, sales and mer- chandising, Capitol Records Inc., elected president, Capitol Records Dis- tributing Corp. Mr. Maitland, also elected to the CRDC board, succeeding Glenn E. Wallichs, CRI president, as president of CRDC. Other CRDC per- sonnel changes: Stephen H. Stroh- man, national operations manager, re-elected vp and board member, ap- pointed to new post of director of op- erations planning; Matthew D. Schus- ter, national phonograph administrator, CRI, elected vp in charge of distribu- tion and board member of CRDC; Wil- liam B. Tallant Jr., administrator of merchandising and advertising, CRI, vp and board member, appointed to new post of director of merchandising planning. • Ernie Lewis, assistant to American Federation of Musicians' president, Herman Kenin, appointed western states coordinator for union's protest against unidentified foreign recorded music in domestic tv films. • Lee Francis, advertising-promotion manager for ABC Films since 1953, resigns to become free-lancer. Equipment & Eng'ring • Oden F. Jester, formerly vp and general sales manager of Utah Radio & Electronic Corp. and radio sales man- ager of Stewart-Warner Corp., to sales division of Shure Bros, (electronic com- ponents), Evanston, 111., on special as- signments. Donald P. Rohrbach named manager of marketing research of Shure Bros. He previously held mar- keting position with Westinghouse Elec- tric Corp. Tv-Radio Div. • Alfred C. Viebranz, formerly ac- count and merchandising executive with Young & Rubicam, N.Y., ap- pointed vp of marketing services for Sylvania Electronic Products Inc. Jus- tin J. McCarthy, formerly metropoli- tan district sales manager, named man- ager of private renewal sales, succeed- ing Louis A. Wheelock, who retired. George A. Sheehy, sales represent- ative, appointed metropolitan district manager for Sylvania Electronic Tubes, subsidiary of SEP. • Carl L. Kowalski, engineering as- sociate of Washington consulting firm of Silliman, Moffat & Rohrer, has been made full partner. Before joining firm in 1948, Mr. Kowalski was with U.S. Air Force and subsequently with Capi- tal Airlines. • Fred R. Raach, formerly partner in management consultant firm of Robert Heller & Assoc., Cleveland, named staff vp, management engineering of RCA. • H.W. Bracken, Jack L. Hunter and W.S. Lowry all appointed regional merchandising managers for General Electric Co.'s Tv Receiver Dept., with headquarters in Atlanta, Ga., San Fran- cisco and Syracuse, N.Y., respectively. Charles L. Barnette named com- mercial engineer for GE's Receiving Tube Dept. • Morgan E. McMahon, manager of product engineering of Pacific Semicon- ductors Inc., Culver City, Calif., ap- pointed manager of engineering depart- ment. Elmo E. Maiden, manager of BROADCASTING, January 25, 1960 Briefing session • Sen. George Ai- ken (R-Vt.) (far right) is being in- formed of conditions in England by NBC News's London correspondent Joseph C. Harsch (far left). Interested listeners at a reception in Washing- ton Jan. 8 are William P. McAndrew, NBC News vice president, (second from left) and William M. Miller, doorkeeper of the House of Repre- sentatives. Over 400 members of Congress, the diplomatic corps, ex- ecutive and military departments of the government and leading Ameri- can journalists attended the reception where eight NBC News foreign cor- respondents briefed the gathering on conditions in the part of the world they cover. After speaking, they an- swered questions from the audience. special products, appointed assistant manager of engineering department. Government • Rep. Willard S. Curtin (R-Pa.) ap- pointed to House Interstate & Foreign Commerce Committee to fill vacancy created by death of Rep. Alvtn Bush (R-Pa.) last November. International • Vincent Tutching, vp of McCann- Erickson Corp. (International) and president of International Adv. Assn., named director of agency's recently- formed Australian subsidiary, Hansen Rubensohn-McCann-Erickson Pty., Ltd., Sydney. • Sydney Banks, vp and executive producer of S.W. Caldwell Ltd., Tor- onto tv film producer, appointed mem- ber of board of directors. • Dick Cutler, formerly salesman for CKVR-TV Barrie, Ontario, appointed Canadian representative of Romper Room, international tv kindergarten show. Deaths • Donn Sutton, 54, advertising and pr director of Borg-Warner Corp., Chi- cago, died Jan. 15. He joined company in 1946 as pr counsellor and became assistant to president in 1951, pr direc- tor in 1952 and advertising director in 1958. Previously, Mr. Sutton was news- paper editor and war correspondent, eastern manager and editor-in-chief of Newspaper Enterprise Assn., N.Y., and active in several press and pr groups. • William Marsh, 50, salesman for RCA Broadcast Television Equipment Div., killed last Monday in crash of Capital Airlines plane at Holdcroft, Va. He was one of 50 killed in crash. Mr. Marsh had been RCA division's sales representative in North and South Caro- lina for past two years and made his home in Atlanta, Ga. Before that he was assistant chief engineer of WREC- TV Memphis. • Ralph S. Peer, 67, president of Peer International Corp., New York, and Southern Music Publishing Co., Holly- wood, died Jan. 19 after brief illness. • Herbert Maizlish, 60, died Jan. 18 of heart attack. He was brother of Harry Maizlish, owner of KRHM (FM) Los Angeles and KPAL Palm Springs, Calif., with whom he was asso- ciated in number of business enterprises. • Thomas F. Flanagan, 69, advertising executive and founder and first direc- tor of Radio-Tv Station Represent- atives Assn., died Jan. 15 in Port Ches- ter, N.Y. • Dr. John F. G. Carruthers, 71, for- merly chairman of American Religious Radio Assn., died Jan. 20 in Pasadena, Calif. • Vincent Gottschalk, 61, Chicago freelance radio-tv announcer, died Jan. 18. CALIFORNIA, SAN JOAQUIN VALLEY, FULLTIME radio station, excellent dial position. Grossed slight- ly under $200,000 in 1959 with ownership income approximately $60,000. Reasonably priced. PACIFIC NORTHWEST— MAJOR MARKET DAY- TIME—ONLY radio station grossing $16,000-$18,000 monthly and showing excellent growth record. Com- plete figures available only to successful major market operators. HAMILTON-LANDIS R. ASSOCIATES, Inc. BROKERS • RADIO AND TELEVISION STATIONS • NEWSPAPERS WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO Ray V. Hamilton Richard A. Shaheen DeWitt 'Judge' Landis John F. Hardesty 1737 DeSales St. N.W. 1714 Tribune Tower 1511 Bryan Street 111 Sutter Street Executive 3-3456 DEIaware 7-2754 Riverside 8-1 175 EXbrook 2-5671 NATIONWIDE • NEGOTIATIONS • FINANCING • APPRAISALS BROADCASTING, January 25, 1960 99 A Part of S»£ 9 While serving a single station market, WTHI-TV fulfills its public service re- sponsibilities in a way that has gained for it the appre- ciation and support of its entire viewing area ... a cir- cumstance that must be re- flected in audience response to advertising carried. Five full y2 hours of local public service program- ming each week. WTHI-TV CHANNEL 10 CBS • ABC TERRE HAUTE INDIANA Represented Nationally by Boiling Co. Signals HANDLED with CARE MULTIPLEX RECEIVERS Better sound sells FM on main carrier and subs. Better sales result with carefully engineered and reliable re- ceiving equipment. At Continental rigid quality control and extreme man- ufacturing care guarantees you and your listeners the finest reception . . whatever your requirements. Lease (without down payment) and Lease Purchase Plans available. W rile or call CONTINENTAL MANUFACTURING, 1612 California S(re*l - Omaha FANFARE Caged Big Bob Calvert, a disc jockey with WGH Norfolk-Newport News, Va., broke his leg while roller skating. Ac- cording to the station's report, a "sym- pathetic" group of fellow d.j.s, who had tired of hearing him complain and do- ing him favors, abducted him from his home and locked him in a cage at a supermarket which was having a grand opening. The kidnapping was reported play-by-play on the air. Mr. Calvert broadcast his regular stint and special bulletins from his cage. The station distributed 20,090 keys and offered $150 to the supermarketer who could work the lock and set him free. When after four days 8,000 shoppers had tried the lock, the right key was found and he was de-caged. Officials of the super- market termed the opening "spectacu- lar." Retailers get TvB pitch Television's pitch at the Retail Ad- vertising Conference in Chicago this month was outlined in quick-reading material made available to delegates. Television Bureau of Advertising in a brief treatise, "Taking A Look at Tv," anticipated the questions, "How do I use television?" and "Who are the re- tailers, similar to me, using television?". The how-to part covers budget and schedules. The second part sketches tv campaigns for Harvey's, Nashville; Union Fern Chain in upstate New York; Frank Dry Goods Co., Fort Wayne, Ind.; Patterson Fletcher, Fort Wayne; Stone & Thomas, Wheeling, W.Va.; Neel's Department Store, Thomasville, Ga.; Scranton Dry Goods Co., Scranton, Pa., and Fowler, Dick & Walker, Wilkes-Barre, Pa. Coffee coup KSAM Huntsville, Tex., a 250 w station, won first prize in Duncan Coffee Co.'s "Admiration (coffee) Popu- larity Queen" contest, beating 60 other stations in those two states including several 50-kw outlets. The lady who had turned in most coffee labels to KSAM received her choice of a Ford Thunderbird or $3,600 for being queen of the top-rated station (she took cash). Stations were judged on over-all inter- est and enthusiasm, promotional work and merchandising and the number of valid labels received. • Drumbeats Lovely bunch of coconuts • WTVJ (TV) Miami distributed a shipping label to 857 New York and Chicago adver- tising agency and client personnel who attended the station's sales presentation "Sun, Surf and Sales," in their respec- tive cities Dec. 7-18. Upon return of the label, they were informed, a genuine Florida coconut would be sent to them. Only one guest declined the offer and 856 coconuts were dutifully shipped by Award to Omahans • Three com- munity leaders of Omaha, Neb., were honored by KMTV (TV) at its Second Annual Television Awards Dinner. The dinner was initiated last year to "encourage others to make more effective use of public service time on tv and to help im- prove the quality of public service material," according to Owen Sad- dler, general manager of KMTV. The dinner, televised on Jan. 12, honored (r to 1) Louis F. Long, president of the Cudahy Packing Co.; V.J. Skutt, president of Mu- tual of Omaha; and James B. Moore, Northwestern Bell Tele- phone Co., for their distinguished public service. Mr. Saddler (1) is shown making the presentation. 100 BROADCASTING, January 25, 1960 'Career clinics' • A happy combina- tion of public service, programming and promotion is being pulled off these days by WCBS New York. It's sponsoring, with New York U., a 13- week series of College Career Clinics. Already the programs have drawn high praise from school of- ficials and grateful parents, favorable mention in the New York press and requests for assistance from other stations which would like to echo the series. The program, taped at NYU on Saturday and broadcast on WCBS the following Monday night, covers a different career each week. NYU furnishes experts to answer junior and senior high school students' questions and give them a general rundown on the field. WCBS fur- nishes technicians, the moderator (personality Lanny Ross, at rostrum in photo above) and production per- sonnel. High school vocational counselors furnish interested stu- dents for the Clinics themselves and advise both parents and other stu- dents that the broadcasts are available on WCBS. Notices regarding the series are posted in the 763 public, private and parochial high schools in the areas (a semi-captive audience of 850,000 students in New York, New Jersey and Connecticut). Many schools have asked for duplicates of the broadcast tapes, which are being furnished by NYU. The station says it will make avail- able to other stations sample tapes and background material on how the series is prepared. Total cost to WCBS: An estimated $3,300 for the whole series, including a pre-clinic luncheon for school officials and salaries of WCBS staff personnel. the station. WTVJ listed its budget on this promotion (in case other stations are interested) at 5 cents per coconut and $651 for postage. Gift house • The couple winning a KBMY Billings, Mont., contest that re- ceived "a year's free living" — groceries, clothing, payments on a car and house, etc. — turned the house they had won over to a family that had been rendered homeless by fire. The couple had a home of their own and donated the down payment and first year's pay- ments on a $16,000 three-bedroom house to the fire victims. Associated Press carried the story of the winners' generosity. Service shenanigans • The funniest picture taken of a listener while in the armed forces and wearing part of his uniform was worth a $50 Savings Bond from WSIX Nashville, Tenn. The sta- tion reports it received hundreds of entries in the contest which was tied in with the film "Operation Petticoat." The 25 runners-up won tickets to see that movie. CBS WHBF RADIO and TELEVISION HOWARD E. STARK, Brokers and Financial Consultants Television Stations Radio Stations 50 East 58th Street New York 2 2, N.Y. ELdorado 5-0405 ADVERTISING IN BU5INESSPAPERS MEANS BUSINESS In the Radio-TV Publishing Field only BROADCASTING is a member of Audit Bureau of Circulations and Associated Business Publications BROADCASTING, January 25, 1960 101 FOR THE RECORD Station Authorizations, Applications As Compiled by Broadcasting January 13 through January 20. Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: DA — directional antenna, cp — construction permit. ERP — effective radiated power, vhf —very high frequency, uhf — ultra high fre- quency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — mega- cycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communications authorization. SSA — special service authorization. — STA — special temporary authorization. SH — speci- fied hours. * — educational. Ann. Announced. New Tv Station APPLICATION Springdale, Ark. — Springdale Telecasting Co.— uhf ch. 35 (596-602 mc); ERP 0.705 kw vis., 0.490 kw aur.; ant. height above average terrain 546 ft., above ground 260 ft. Esti- mated construction cost $27,974, first year operating cost $32,400, revenue $49,000. P.O. address 125 South Valley, Neosho, Mo. Studio and trans, location 1.5 miles NE of Spring- dale. Geographic coordinates 36° 12' 10" N. Lat., 94° 6' 12" W. Trans. Electron V- 2050C, ant. RCA TFU 12BL. Applicant is William M. Harlow who is sole owner and general manager of KBTN Neosho, Mo. CALL LETTERS ASSIGNED *WSIU-TV Carbondale, 111.— Southern Il- linois U. Changed from WSIU (TV). WITB (TV) Bowling Green, Ky.— George A. Brown Jr. WIRM (TV) Iron Mt., Mich.— Valley Tele- CctStillf^ Co WDTV (TV) Harrisburg, Pa.— Rossmoyne Corp. Changed from WCMB-TV. KCPX-TV Salt Lake City, Utah— Columbia Picture Electronics Inc. Changed from KTVT (TV). Existing Tv Station ACTION BY FCC KXGO-TV Fargo, N.D.— Granted applica- tion for new tv intercity relay off-the-air pickup system to bring programs from WTCN-TV (ch. 11), Minneapolis. Minn., to KXGO-TV. Ann. Jan. 20. Tv Translator ACTION BY FCC The Anaconda Co., Weed Heights, Nev. — Granted application for new tv translator station on ch. 70 to translate programs of KXTV (TV) (ch. 10), Sacramento, Calif. Ann. Jan. 20. New Am Stations ACTIONS BY FCC Tempe, Ariz. — Richard B. Gilbert. Granted 1580 kc, 10 kw D. P.O. address Box 182, Scottsdale, Ariz. Estimated construction cost $24,100, first year operating cost $50,000, revenue $60,000. Sole owner Gilbert owns 61% of permittee of KZOK Prescott, Ariz. Ann. Jan. 20. Ashland, Va. — John Laurino. Granted 1430 kc, 1 kw D. P.O. address 1805 Cooper Rd., Richmond, Va. Estimated construction cost $15,600, first year operating cost $27,500, revenue $33,000. Mr. Laurino, sole owner, is with AAA. Ann. Jan. 20. APPLICATIONS Okeechobee, Fla. — James L. Robbins, 1570 kc, 1 kw D. P.O. address 77 N. Parrott Ave., Okeechobee, Fla. Estimated construction cost $20,342, first year operating cost $60,000, revenue $80,000. Applicant is electric ap- pliance dealer. Ann. Jan. 19. Lake Zurich, 111. — Lake Zurich Bcstg. Co. 1520 kc, 1 kw D. P.O. address 111 W. Monroe, Chicago, 111. (Attn. Mr. Wm. Emery). Esti- mated construction cost $26,590, first year operating cost $56,212, revenue $77,532. Prin- cipals include Margaret C. Rahmel, 51%, who has no other broadcast interests. Ann. Jan. 20. Berlin, N.H.— Good Radio Inc. 1400 kc, 25 kw. P.O. address 155 Front St., Man- chester, N.H. Estimated construction cost $10,240, first year operating cost $40,000, revenue $50,000. Applicants are William F. Rust Jr., 60% and Ralph Gottlieb, 40%. Mr. Gottlieb is general manager of WKBR Man- chester, N.H. Mr. Rust Jr. has majority in- terest in WKBR. Ann. Jan. 15. Roswell, N.M.— Neil N. Levitt 960 kc, 1 kw D. P.O. address 1517 W. Fairmont, Phoenix, Ariz. Estimated construction cost $12,635, first year operating cost $32,500, revenue $37,800. Applicant is program director of KHAT Phoenix, Ariz. Ann. Jan. 15. Uhrichsville, Ohio — Tuscarawas Bcstg. Inc. 1540 kc, 25 kw D. P.O. address 226 N. Main St., Uhrichsville, Ohio. Estimated construc- tion cost $14,159, first year operating cost $53,000, revenue $61,200. Principals include Theodore W. Austin, 35%, James Natoli Jr. and Mary C. Natoli, 25% each. Mr. Austin has 28% interest in WSTP-AM-FM Salisbury, N.C. Mr. Natoli Jr. is employe of KYW-TV Cleveland. Ohio. Ann. Jan. 15. Harrisburg, Pa. — Thomas S. Carr 860 kc, 25 kw D. P.O. address 535 Ponte Vedra Blvd., Ponte Vedra Beach, Fla. Estimated construc- tion cost $22,200, first year operating cost $50,000, revenue $60,000. Mr. Carr operates radio time sales organization in Georgia. Ann. Jan. 8. Casper, Wyo — Champion Electronics 1350 kc, 1 kw D. P.O. address Rm. 1009, 155 Mont- gomery St., San Francisco, Calif. Estimated construction cost $39,400, first year operating cost $65,000, revenue $75 000. Applicants are John M. Bryan and William K. Bowes, equal partners in joint venture. Mr. Bryan is in hardware business; Mr. Bowes is investment banker. Ann. Jan. 19. Existing Am Stations ACTIONS BY FCC KPAT Idaho Falls, Idaho — Granted further EDWIN TORNBERG & COMPANY, INC. NEGOTIATORS FOR THE PURCHASE AND SALE OF RADIO AND TELEVISION STATIONS EVALUATIONS J FINANCIAL ADVISERS NEW YORK 60 East 42nd Street MUrray Hill 7-4242 WEST COAST 860 Jewell Avenue Pacific Grove, California FRontier 2-7475 WASHINGTON 1625 Eye Street, N.W. District 7-8531 extension of time to June 1, I960, to con- struct station (900 kc, 1 kw, D). Ann. Jan. 20. WBTL Farmville, N.C— By letter, denied request for 6-month waiver of Sect. 3.93(a) of rules, and directed licensee to have a first-class radiotelephone operator in actual charge of transmitting equipment and on duty either at trans, location or remote control point at all times when transmitting equipment is in operation, and to advise both Norfolk, Va., Engineer-in-Charge and Commission of such compliance within 15 days. Ann. Jan. 20. KVKM Monahans, Tex. — Granted change of facilities from 1340 kc, 250 w, unl. to 1330 kc, 1 kw-N, 5 kw-LS, DA-N; engineering conditions. Ann. Jan. 20. WDNE Elkins, W. Va. — Granted increase of daytime power from 250 w to 1 kw, con- tinuing operation on 1240 kc with 250 w-N; by letter advised WTON Staunton, Va., that action is not to be construed as a pre- determination of WTON's proposal to in- crease power or any subsequent proposal that might be filed by WROV Roanoke, Va. Comr. Cross dissented. Ann. Jan. 20. APPLICATIONS KCJH San Luis Obispo, Calif. — Modifica- tion of cp (which authorized new standard broadcast station) to change ant.-trans., studio and station location to Arroyo Grande, Calif. (1280kc). Ann. Jan. 14. WLOB Portland, Me. — Cp permit to change hours of operation from daytime to unl., with power of 5 kw, DA-2, change ant.- trans. location and install new trans. (Re- quests waiver of Sec. 3.28(c) of rules) 1310 kc). Ann. Jan. 18. KDOK Tyler, Tex. — Cp to change hours of operation from daytime to unl. using power of 500 w N and 1 kw D and install DA N. (1330 kc). Ann. Jan. 18. New Fm Stations ACTIONS BY FCC Los Altos, Calif. — William J. Greene Granted 97.7 mc, 1 kw. P.O. address 177 Second St., Box 818 Los Altos, Calif. Es- timated construction cost $22,422, first year operating cost $36,000, revenue $30,000. Mr. Greene is in life insurance business. Ann. Jan. 20. *Muncie, Ind.— Ball State Teachers Col- lege. Granted 90.7 mc, 10 kw. P.O. address Muncie, Ind. Estimated construction cost $3,000, first year operating cost $2,500. Ann. Jan. 20. Mt. Clemens, Mich. — Wright & Maltz Inc. Granted 102.7 mc, 6.7 kw. P.O. address % WBRB 234 South Gratiot, Mt. Clemens, Mich. Estimated construction cost $11,222. Appli- cants are licensees of WBRB Mt. Clemens. Fm will duplicate am programming. Ann. Jan. 20. Canton, Ohio — Independent Music Bcstrs. Inc. Granted 106.9 mc, 28 kw. P.O. address 546 E. Florida Ave., Youngstown, Ohio. Es- timated construction cost $39,489, first year operating cost $30,000, revenue $50,000. Prin- cipal applicants are George B. Hanna (65%) and Hugh E. Johnston (22%). Mr. Hanna is in insurance. Mr. Johnston is employe of WBBW Youngstown, Ohio. Ann. Jan. 20. *Salt Lake City, Utah — University of Utah. Granted 90.1 mc, 350 w. P.O. address Salt Lake City, Utah. Estimated construction cost City, Utah. Estimated construction cost $23,150, first year operating cost $12,815. Ann. Jan. 20. Seattle, Wash. — International Good Music Inc. Granted 95.7 mc, 36 kw. P.O. address 1151 Ellis St., Bellingham, Wash. Estimated construction cost $32,000, first year operating cost $15,000, revenue $20,000. Principal ap- plicant is Rogan Jones. Mr. Jones has ma- jority interest in KVOS-AM-TV Bellingham, and KPQ Wenatchee, both Washington. Ann. Jan. 20. Existing Fm Stations ACTIONS BY FCC WFMD-FM Frederick, Md. — Granted mod- ification of cp for class B fm station (99.9 mc) to change trans., ant. system and in- crease ERP from 2.1 kw to 9 kw; ant. height 1,120 ft.; remote control permitted; Sec. 3.204(a) (1) waived to permit use of facilities giving coverage in excess of that obtained using ERP of 20 kw and ant. height above average terrain of 500 ft. Ann. Jan. 14. WMTW-FM Mt. Washington, N.H. — Grant- ed six-month extension of authority to use its SCA facilities to relay to other stations within its service area baseball and other sporting events picked up from WHDH-FM Boston. Ann. Jan. 20. T02 BROADCASTING, January 25, 1960 Ownership Changes ACTIONS BY FCC KTEE Carmel, Calif. — Granted (1) renewal of license and (2) assignment of license to Carmel Bcstg. Inc. (Sam S. Smith, presi- dent) ; consideration $150,000. Ann. Jan. 20. WQUA Moline, 111. — Granted assignment of license to Radio Moline Inc.; considera- tion $410,400 and employment of assignor president, G. Laverne Flambo, as consultant for 70 months for $52,000 and an extra $1,000 not to compete in radio in Scott County, Iowa, or Rock Island County, 111., for 10 years; assignee also to pay broker's fee of $21,600. Comr. Bartley dissented. Assignee will be controlled by Kankakee Daily Jour- nal Co., licensee of WKAN Kankakee, HI.; owner of WRRR Rockford, 111., and majority interest in KKIS Pittsburg, Calif. Ann. Jan. 20. WJOB Hammond, Ind. — Granted transfer of control from Robert C. Adair, Adair Char- ities Inc., and Samuel and Rose L. Miller to Colby Bcstg. Corp. (Julian Colby, presi- dent); consideration $435,500 for 99.6% in- terest. Ann. Jan. 20. KLFD Litchfield, Minn. — Granted assign- ment of license to Meeker County Radio Inc. (of which Frank Endersbe is president) ; stock transaction. Ann. Jan. 20. KWRW Guthrie, Okla. — Granted assign- ment of license from Farrell M. and Norma Sue Brooks to Howard Daniel Smith, tr/as Guthrie Bcstg. Co.; consideration $56,000. Ann. Jan. 20. KLAS Las Vegas, Nev. — Granted (1) re- newal of license and (2) assignment of li- censes to Frontier Bcstrs. Inc. (Albert H. Kelson, president); consideration $155,000. Ann. Jan. 20. KGRN Grinnell, KNIA Knoxville both Iowa— Granted assignment of license of KGRN and cp for KNIA to Mitchell Bcstg. Co. (Forest J. Mitchell Jr., president); con- sideration $60,000 ($58,585 for KGRN and $1,414 for KNAI). Ann. Jan. 20. KATZ St. Louis, Mo. — Granted assignment of license to Laclede Radio Inc. (Ralph N. Weil, president); consideration $600,000. Ann. Jan. 20. WEOK Poughkeepsie, N.Y. — Granted as- signment of license to Hudson Valley Bcstg. Corp. (Paul Small en, president); considera- tion $300,000 and payment of $25,000 to Arthur J. Barry Jr., assignor, not to com- pete within 50 miles of Poughkeepsie for five years. Ann. Jan. 20. WNCC Barnesboro, Pa. — Granted assign- ment of license to WNCC Inc. (J. Howard Bair and Eric M. Bauer); consideration $71- 300. Ann. Jan. 20. WABV Abbeville, S.C.— Granted transfer of control from J.A. Gallimore to George W. Settles Jr. (now 45% owner) and Ruth Set- tles; consideration $33,100 for remaining stock. Ann. Jan. 20. KABK Aberdeen, S.D. — Granted assign- ment of license to Transmedia Inc. (Frank Fitzsimonds, president, retains 25% interest); consideration $95,000. Ann. Jan. 20. WMAK Nashville, Tenn. — Granted assign- ment of license to WCMI Radio Inc. (Fred- eric Gregg Jr., president) : consideration $342,500. Comr. Bartley dissented. Ann. Jan. 20. APPLICATIONS KJAZ (FM) Alameda, Calif. — Seeks assign- ment of license of KJAZ Radio from Patrick Henry, 75% and David D. Larsen, 25%, to Mr. Henry, sole owner, for $6,000. Ann. Jan. 20. WGBF Evansville, Ind. — Seeks assignment of license from On the Air Inc. to WGBF Inc. Transfer of stock by parent corpor- ation. Curtis Radiocasting Corp. No own- ership changes or financial consideration in- volved. Ann. Jan. 19. WABW Annapolis, Md. — Seeks assignment of license from WASL Bcstg. Inc. to ABW Bcstrs. Inc. for $116,000. Purchasers are John Norris, Samuel Youse, and Lester Greenewalt, all 33-1/3% each. All three have minority interests in WGSA Ephrata. Ann. Jan. 20. WGRD Grand Rapids, Mich. — Seeks trans- fer of control from Music Bcstg. Co. to Regional Bcstrs. of Michigan Inc. for $500,- 034. Sale also includes WTRU Muskegon, Mich, and is contingent upon FCC grant of assignment of license from Music Bcstg. Co., to Regional Bcstrs. of Michigan Inc. Pur- chasers are William H. Rich and Edith P. Martin, equal partners in class A stock. Mr. Rich is 50% owner of WPIC-AM-FM Sharon and WMGW-AM-FM Meadville. both Penn- sylvania. Ann. Jan. 15. WTRU Muskegon, Mich. — Seeks transfer of control from Music Bcstg. Co. to Regional Bcstrs. of Michiean Inc. for $500,034. Sale also includes WGRD Grand Raoids, Mich, and is contingent upon FCC grant of assign- ment of license from Music Bcstg. Co. to Regional Bcstrs. of Michigan In^. Purchasers are William H. Rich and Edith P. Martin, equal partners in c'ass A stock. Mr. Rich is 50% owner of WPIC-AM-FM Sharon, and BROADCASTING, January 25, 1960 WMGW-AM-FM Meadville, both Pennsyl- vania. Ann. Jan. 15. WTRU Muskegon, Mich. — Seeks assignment of license from Muskegon Bcstg. Co. to Music Bcstg. Co. Dissolve into parent cor- poration contingent upon FCC grant of transfer of control to Regional Bcstrs. of Michigan Inc. for $500,034. Ann. Jan. 15. WGRD Grand Rapids, Mich. — Seeks as- signment of license from Music Bcstg. Co. to Regional Bcstrs. of Michigan Inc. No con- sideration involved; assignment contingent upon FCC grant of transfer of control be- tween Music and Regional for $500,034. Sale also includes WTRU Muskegon, Mich. Ann. Jan. 15. WTRU Muskegon, Mich. — Seeks assign- ment of license from Music Bcstg. Co. to Regional Bcstrs. of Michigan Inc. No con- sideration involved; assignment contingent upon FCC grant of transfer of control be- tween Music and Regional for $500,034. Sale also includes WGRD. Ann. Jan. 15. KEYC-TV Mankato, Minn. — Seeks assign- ment of license from KNUJ-Inc. to KEYC- Lee Tv Inc. for aggregate $400,000. Lee Radio Inc. will pay $280,000 for 70%. KNUJ Die. will purchase 10% for $40,000. Remain- ing 20% dispersed among 16 individuals. Lee Radio Inc is headed by Lee P. Loomis (9.18%) and 12 other stockholders. Lee Radio Inc. owns KGLO-AM-FM-TV Mason City, Iowa; KHQA-TV Hannibal, Mo.; WMTV (TV) Madison and WKBT (TV) LaCross. both Wisconsin; and WTAD-AM- FM Quincy. 111. Ann. Jan. 15. KTTR Rolla, Mo. — Seeks assignment of license of "Show Me" Bcstg. Co. from Martin Mitchum and Luther W. Martin, equal partners to Luther W. Martin, sole owner for $45,092 in both cash and property values, paid to Mr. Mitchum. Mr. Mitchum will in addition be paid $19,200 over four vear period as engineer consultant. Ann. Jan. 19. KCOM (FM) Omaha, Neb. — Seeks assign- ment of license from Delta Bcstg. System Inc. to Don W. Burden, sole owner, for $25,000. Mr. Burden is majority owner of KICN Denver, Col. KlSN Portland, Ore.. 51.10% owner of KOIL Omaha, and 42.10% owner of KWIK Pocatello, Idaho. Ann. Jan. 15. KUTT Fargo, N.D. — Seeks assignment of license of Music Bcstrs. from D. Gene Wil- liams and Delbert Bertholf, 37'2% each, and Robert Eubanks, 25% to Messrs. Wil- liams and Bertholf, equal partners. No con- sideration involved since Mr. Eubanks' whereabouts are unknown. Ann. Jan. 15. KWIL Albany, Ore. — Seeks transfer of control from Albany Radio Corp. to KWIL for Christ Die. for $2,500. KWIL for Christ Inc. is non-profit, religious organization. Ann. Jan. 18. WITT Lewisburg, Pa. — Seeks assignment of license from Wireline Radio Inc. to Cen- tral Pennsylvania Bcstg. Co. for $26,100. Ap- plicant is Robert L. Wilson, general manager of WKVA Lewistown, Pa. Ann. Jan. 15. KTRN Wichita Falls, Tex. — Seeks transfer of control from Texoma Bcstg. Co. of Wichita Falls to Bcstg. Assoc. Inc. for $379,450. Purchasers are Interstate Distribu- tors Die, 80%, and Raymond Ruff, 20%. Interstate is auto accessory corp. in Lou- isiana. Mr. Ruff has minority interest in KITO San Bernardino, Calif. Ann. Jan. 20. Hearing Cases FINAL DECISIONS By order. Commission made effective im- mediately Nov. 25 initial decision, as modi- fied by Commission in accordance with Broadcast Bureau exceptions, and granted applications of John Laurino for new am station to operate on 1430 kc, 1 kw, D, in Ashland, Va., and The Capital Bcstg. Co. to increase daytime power of WNAV An- napolis, Md., from 1 kw to 5 kw, continuing operation on 1430 kc, 1 kw-N, DA-N, with engineering condition. Ann. Jan. 20. By order, Commission, on request by ap- plicant, made effective immediately Dec. 14 initial decision and granted application of Richard B. Gilbert for new am sta- tion to operate on 1580 kc, 10 kw, D, in Tempe, Ariz., conditioned that prior to issuance of program test authority Mr. Gil- bert shall divest himself of all interests to and in certain promissory note executed by Morris Mindel as payor to Mr. Gilbert in the amount of $46,000 to secure payment for 160,000 shares of stock in Arizona Air- casters Inc. Ann. Jan. 20. By order. Commission, on petition by ap- plicant, made effective immediately Dec. 8 initial decision and granted application of Continental Bcstg. Corp. to change facilities of WHOA San Juan, P.R., from 1400 kc, 250 w, unl to 870 kc, 5 kw, DA, unl. Ann Jan. 20. By memorandum opinion and order, Com- mission granted a petition by William J. Greene, applicant for a new Class A fm NEMS- CLARKE Phase Meter MODEL 108 E NEM Qua |HE Model 108 Phase Meter is an instrument designed to provide an indication of the phase re- lations in directional antenna systems. Each instru- ment is tailored for the particular installation and usually incorporates provision for indicating the relative amplitudes of the currents in the various antennas, as well as the phase relation. The Model 1 08 Phase Meter has found its principal use in broadcast stations employing directional antennas, but its wide frequency range makes it readily adaptable for other applications. The popularity of the Model 108 Phase Meter is proven by the vast number now in use. I_ -A. :r. KI E COMPANY 919 JESUP-8LAIR DRI V"E • SILVER SPRING MARYLAND FOR FURTHER INFORMATION WRITE DEPT. B JUNIPER S-IOOO 103 ' \ Equipping a Radio Station ? i • * * * 9 i . ■ . I mm New RCA 5000 -Watt AM Transmitter Type BTA-5R/5R1 A true high quality transmitter, requires less floor space than previous 5 KW transmitters, and it has been designed to provide years ot outstanding per- formance. Available with conventional tube rectifiers or with the all new silicon high voltage rectifiers the BTA-5R/5R1 assures low operating costs and long life. There is easy access from the front to the vertical chassis containing tubes, feedback ladders and overload relays. It is also available with color doors to match studio decor . . . Whatever your equipment requirement see your near- est RCA Broadcast representative first! Or write for descriptive liter- ature to RCA, Dept. CD-22, Building 15-1, Camden, N.J. RADIO CORPORATION of AMERICA Tmk(s) ® SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING through January 20 ON AIR CP TOTAL APPLICATIONS Lie. Cps. Not on air For new stations AM 3,398 59 76 750 FM 644 36 170 98 TV 470 53 100 125 OPERATING TELEVISION STATIONS Compiled by BROADCASTING through January 20 VHF UHF TV Commercial 447 76 523 Non-commercial 33 10 43 COMMERCIAL STATION BOXSCORE As reported by FCC through December 31, 1959 AM FM TV Licensed (all on air) 3,398 644 4701 CPs on air (new stations) 58 34 522 CPs not on air (new stations) 71 lOU 100 Total authorized stations 3,527 838 673 Applications for new stations (not in hearing) 525 71 60 Applications for new stations (in hearing) 248 34 63 Total applications for new stations 733 105 123 Applications for major changes (not in hearing) 651 32 32 Applications for major changes (in hearing) 171 4 10 Total applications for major changes 721 36 42 Licenses deleted 0 0 0 CPs deleted 0 0 0 1 There are, in addition, ten tv stations which are no longer on the air, but retain their licenses. •There are, in addition, 38 tv cp-holders which were on the air at one time but are no longer in operation and one which has not started operation. station to operate on 97.7 mc in Los Altos, Calif., for reconsideration of Nov. 27 grant of renewal of license of Family Stations, Inc.'s Class B fm station KEAR (FM) (97.3 mc), San Francisco, Calif, to extent of mak- ing the renewal subject to the condition that KEAR accept any interference which may result from grant of Greene applica- tion; dismissed as moot protest by Greene. Comrs. Bartley and Lee dissented. Ann. Jan. 20. OTHER ACTIONS KCRA Sacramento, Calif. — Is being ad- vised that application for renewal of license indicates necessity of hearing on engineer- ing issues. Ann. Jan. 20. By three separate memorandum opinion and orders. Commission took the following actions on pleadings in the consolidated proceeding on am applications of Cooke- ville Bcstg. Co., Cookeville, Tenn., et al and (1) denied petition by Springhill Bcstg. Inc., Mobile, Ala., for enlargement of issues; (2) denied petition by Star Group Bcstg. Co., Jackson, Miss., for reconsideration and dis- missal of application of John M. McLendon, tr/as Radio Mississippi, Jackson, Miss.; and (3) denied Star petition to enlarge issues. Ann. Jan. 20. Cecil W. and Jane A. Roberts, Poplar Bluff, Mo.; Don M. Lidenton, Poplar Bluff, Mo.; KAAB Hot Springs, Ark.; KBTA Bates- ville, Ark.— Designated for consolidated hearing applications involving use of 1340 kc- made KSMO Salem, Mo.; WHHM Mem- phis. Tenn., and KICK Springfield, Mo., parties to proceeding, and KBTA party with respect to its existing operation. Ann. Jan. 20. By memorandum opinion and order, Com- mission denied petition by St. Croix Bcstg. Inc. requesting reconsideration of Commis- sion action of Aug. 31, 1959, denying St. Croix protest of July 1, 1959, grant of ap- plication for assignment of license of WSTN St Augustine, Fla., from Stanmark Inc., to Harold William Critchlow. Ann. Jan. 20. Greentree Communications Enterprises Inc.; Jerrold Electronics Corp., Flagstaff, Ariz. — Designated for consolidated hearing applications for new tv stations to operate on ch. 9. Comrs. Bartley and Cross dissented with respect to issues. Ann. Jan. 20. Commission granted application by "Or- ganizing Committee, VIII Olympic Winter Games, Squaw Valley, California, U.S.A., 1960 Inc." for authority to deliver programs by wire of play-by-play descriptions of the Olympic sports events to various stations m Canada and other countries for period Feb. 18 through 28. Ann. Jan. 20. Routine Roundup 04 (FOR THE RECORD) In accordance with official communication from Department of State, the Commission announces that bilateral agreement between U.S. and Haiti directly affecting licensed amateurs of the two countries has been con- cluded by exchange of notes. Effective Feb. 5, 1960, under terms of this agreement, amateur radio stations of Haiti and of U.S. may exchange internationally messages or other communications from or to third parties. As matter of related interest, ama- teur stations licensed by FCC heretofore have been able, under and in accordance with terms of previously effected arrange- ments, to exchange internationally, messages or other communications from or to third parties with amateur stations of Canada, Chile, Costa Rica, Cuba, Ecuador. Liberia, Mexico, Nicaragua, Panama, Peru and Ven- ezuela. ACTIONS ON MOTIONS By Commissioner Rosel H. Hyde Granted petition by The Walmac Co. for extension of time to file an answer to op- position of Broadcast Bureau to applicant's petition for modification and enlargement of issues and for revision of hearing procedure in proceeding on its application for renewal of licenses of KMAC (AM) and KISS (FM) San Antonio Tex.; extended time until ten days after completion of all prehearing con- ferences. Action Jan. 14. Granted petition by Brown Telecasters Inc., for extension of time to Jan. 29 to file reply to opposition by Television Bcstrs. Inc.. to petition for reconsideration and rehear- ing in Beaumont, Tex., tv ch. 12 proceeding. Action Jan. 14. Granted petition by Broadcast Bureau for extension of time to Feb. 5 to respond to petition by West Bend Bcstg. Co. (WBKV) West Bend, Wis., for reconsideration and grant without hearing; application is in con- solidated proceeding on am applications of Mid-America Bcstg. System Inc.. Highland Park, 111., et al. Action Jan. 19. Granted petition by Radio Toms River, Toms River, N.J., for further extension of time to Jan. 15 to file replies to oppositions to petition by Radio Toms River for review of adverse ruling of Hearing Examiner in proceeding on its am application which is in consolidated proceeding with applications of Fredericksburg Bcstg. Corp. (WFVA) Fredericksburg, Va., et al. Action Jan. 14. BROADCASTING, January 25, 1960 JANSKY & BAILEY INC. Executive Offices ME. 8-5411 1735 DeSales St., N. W. Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. FEderal 3-4800 Member AFCCE Commercial Radio Equip. Co. Everett L. Dillard, Gen. Mgr. INTERNATIONAL BLDG. Dl. 7-1319 WASHINGTON, D. C. P. O. BOX 7037 JACKSON 5302 KANSAS CITY, MO. Member AFCCE JAMES C. McNARY Consulting Engineer National Press Bldg., Wash. 4, 0. C. Telephone District 7-1205 Member AFCCE A. D. Ring & Associates 30 Years' Experience in Radio Engineering 1710 H St., N.W. Republic 7-2347 WASHINGTON 6, D. C. Member AFCCE —Established 1926- PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE GEORGE C DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 501-514 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-4215 Washington 4, D. C. Member AFCCE RUSSELL P. MAY 711 14th St., N. W. Sheraton Bldg. Washington 5, D.C. REpublic 7-3984 Member AFCCE GUY C. HUTCHESON P. O. Box 32 CRostview 4-8721 1100 W. Abram ARLINGTON, TEXAS WALTER F. KEAN CONSULTING RADIO ENGINEERS Associates George M. Sklom, Robert A. Jones 19 E. Qulncy St. Hickory 7-2153 Riverside, III. (A Chicago suburb) L. H. Carr & Associates Consulting Radio & Television Engineers Washington 6, D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. Member AFCCE SILLIMAN, MOFFET & ROHRER 1405 G St., N. W. Republic 7-6646 Washington 5, D. C. Member AFCCE WILLIAM E. BENNS, JR. Consulting Radio Engineer 3802 Military Rd., N. W. Wash., D. C. Phone EMerson 2-8071 Box 2468, Birmingham, Ala. Phono STate 7-2601 Member AFCCE KEAR & KENNEDY 1302 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE LYNNE C. SMEBY CONSULTING ENGINEER AM-FM-TV 7615 LYNN DRIVE WASHINGTON 15, D. C. O Liver 2-8520 HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airport San Francisco 28, California Diamond 2-5208 A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS Fleetwood 7-8447 Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications-Electronics 1610 Eye St., N. W. Washington, D. C. Executive 3-1230 Executive 3-5*51 Member AFCCE JOHN B. HEFFELFINGER 8401 Cherry St. Hiland 4-7010 KANSAS CITY, MISSOURI JULES COHEN Consulting Electronic Engineer 617 Albee Bldg. Executive 3-4616 1426 G St., N. W. Washington 5, D. C. Member AFCCE JOHN H. MULLANEY Consulting Radio Engineers 2000 P St., N. W. Washington 6, D. C. Columbia 5-4666 Member AFCCE CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Brecksville, Ohio (a Cleveland Suburb) Teh JAckson 6-4386 P. O. Box 82 Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR. 5-3100 ervice JUirectory CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 CAPITOL RADIO ENGINEERING INSTITUTE Accredited Technical Institute Curricula 3224 16th St., N. W. Washington 10, D. C. Practical Broadcast. TV Electronics engineering home study and residence course. Write For Free Catalog, spec- ify course. J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 17, Texas GLendale 2-3073 PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston, W. Va. Dickens 2-6281 PRECISION FREQUENCY MEASUREMENTS AM-FM-TV COMMERCIAL RADIO MONITORING CO. P.O. Box 7037 Kansas City, Mo. Phone Jackson 3-5302 FREQUENCY MEASUREMENT AM-FM-TV WLAK Electronics Service, Inc. P.O. Box 1211, Lakeland, Florida Mutual 2-3145 3-3819 VIR N. JAMES SPECIALTY DIRECTIONAL ANTENNAS 1316 S. Keamey Skyline 6-1603 Denver 22, Colorado MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 NUGENT SHARP Consulting Radio Engineer 809-11 Warner Building Washington 4, D.C. District 7-4443 SPOT YOUR FIRM'S NAME HERE To Be Seen by 85,000* Readers — among them, the decision-mak- ing station owners and manag- ers, chief engineers and techni- cians— applicants for am, fm, tv and facsimile facilities. *ARB Continuing Readership Study BROADCASTING, January 25, 1960 105 I I new The sound of your station is your basic product. Hear it as it should be heard — in high fidelity — with Collins new line of monitor speakers. Collins CS-8, 8" and CS-12, 12" speakers are only 3%" deep. These economical speakers are constructed with sturdy die cast frames and are easily in- stalled in the ceiling or walls of your studio, lobby or waiting room. Both have a power han- dling capacity of 20 watts. Fre- quency response of the CS-8 is from 50 to 13,000 cps, CS-12 is from 30 to 13,000 cps. Radax construction permits CS-8 crossover at 2,000 cps; CS-12 crossover at 1,800 cps. Contact Collins for further information. CS-8 CS-12 COLLINS RADIO COMPANY CEDAR RAPIDS • DALLAS • BURBANK By Chief Hearing Examiner James D. Cunningham Scheduled hearings in the following pro- ceedings on the dates indicated: April 5: am applications of Creek County Bcstg. Co., Sapulpa, Okla., et al. fm applications of David L. Kurtz, Philadelphia, and Brandy- wine Bcstg. Corp., Media, Pa. Actions Jan. 12. Denied petition by Mojave Broadcasters (KDOL) Mojave, Calif., for acceptance of its appearance filed late and dismissed with prejudice its application which was in con- solidated proceeding with am applications of James E. Walley, Oroville, Calif., et al. Action Jan. 13. Scheduled following proceedings for hear- ing on dates shown: March 23: am applica- tions of Hartsville Bcstg. Co. (WHSC) Harts- ville, S.C., et al. March 30: In matter of as- signment of call letters KPOI to KPOI Bcstg. Inc., for its standard broadcast station in Honolulu, Hawaii. Action Jan. 15. - Granted petition by Radio Albany for dis- missal without prejudice of its application for new am station in Albany, Ga., and re- tained in hearing status the remaining ap- plications in the consolidation. Action Jan. 15. Granted petition by Patteson Brothers for dismissal without prejudice of its applica- tion and retained in hearing status applica- tion of George T. Hernreich both for tv station to operate on ch. 8 in Jonesboro, Ark. Action Jan. 18. Upon request by Southbay Bcstrs., dis- missed its petition for leave to withdraw petition to dismiss without prejudice its ap- plication for new am station in Chula Vista, Calif. Action Jan. 19. Scheduled resumption of hearing for Feb. 3, with introduction of rebuttal evidence by protestants, in proceeding on application of The Spartan Radiocasting Co., Spartanburg, S. C. Action Jan. 19. Dismissed as moot petition by Keystone Bcstg. Corp. (WKBO) Harrisburg, Pa., for extension of time to file opposition to in- tervention petition of Rossmoyne Corp. (WCMB) Harrisburg, Pa. in consolidated proceeding on am applications of Fred- ericksburg Bcstg. Corp. (WFVA) Fredericks- burg, Va., et al. Action Jan. 12. Granted petition by WKOX Inc. for dis- missal without prejudice of its application for new am station in Beverly, Mass., and retained in hearing status remaining appli- cations involved in consolidation — Consoli- dated Bcstg. Industries Inc., Natick, Mass., et al. Action Jan. 12. Denied petition by Suburban Bcstg. Corp. requesting that order of Oct. 19 granting petition of Centre Bcstrs. Inc. (WMAJ) State College, Pa., for leave to intervene be set aside in proceeding on application of Suburban for new am station in State Col- lege, Pa. Action Jan. 12. Granted petition by Bald Eagle-Nittany Bcstrs. to extent that it involves dismissal of its application for new am station in Belief onte, Pa.: dismissed application with prejudice; retained in hearing status appli- cation of Suburban Bcstg. Corp. Action Jan. 12. By Hearing Examiner J.D. Bond Pursuant to agreements reached at Jan. 15 prehearing conference, scheduled follow- ing dates for procedural steps on am appli- cations of John K. Rogers, Bristol, Tenn. and Kingsport Bcstg. Inc. (WKPT) Kings- port, Tenn.: Feb. 8 — exchange of engineer- ing exhibits: Feb. 15 — exchange of exhibits on nonengineering issues; Feb. 23 — requests for additional information and notification of witnesses desired for cross-examination; March 1 — commencement of hearing upon all applicable issues. Action Jan. 18. Scheduled hearings in consolidated pro- ceeding on am applications of Cookeville Bests. Co., Cookeville, Tenn., et al.: group 3 — March 24, group 1 — April 12 and group 2— April 26. Action Jan. 8. By Hearing Examiner Basil P. Cooper Granted motions by Suburbanaire Inc., West Allis, and Watertown Radio Inc. (WTTN) Watertown, both Wisconsin, for ex- tension of time to Jan. 20 to file proposed findings of fact in proceeding on their am applications. Action Jan. 14. Examiner ear- lier had granted Broadcast Bureau exten- sion to Jan. 11. Scheduled prehearing conference for Jan. 27 in proceeding on application of Bakers- field Bcstg. Co. (KBAK-TV) Bakersfield, Calif. Action Jan. 14. Pursuant to agreement reached at pre- hearing conference Jan. 6, continued eviden- tiary hearing presently scheduled for Jan. 21 to date to be announced at conclusion of further prehearing conference to be held Feb. 19 in proceeding on applications of Supreme Bcstg. Inc. of Puerto Rico and 106 (FOR THE RECORD) Radio American West Indies Inc., for new tv stations to operate on ch. 8 in Christian- sted, St. Croix, Virgin Islands. Action Jan. 12. By Hearing Examiner Thomas H. Donahue Granted motion by M.V.W. Radio Corp. for continuance of certain procedural dates in proceeding on its application for new am station in San Fernando, Calif., et al; ex- tended from March 14 to April 13 date for further prehearing conference and from April 1 to April 27 for hearing. Action Jan. 13. Granted request by Rollins Bcstg. of Dela- ware Inc. (WJWL) for continuance of date for the exchange of engineering showings from Jan. 11 to Feb. 11, further pre-hearing conference from Jan. 15 to Feb. 16, second informal engineering conference from Jan. 18 to Feb. 18, final exchange of engineering exhibits from Feb. 1 to March 1, further pre-hearing conference from Feb. 3 to March 3 and hearing from Feb. 8 to March 8 in proceeding on Rollins application for am facilities in Georgetown, Del., et al. Ac- tion Jan. 11. By Hearing Examiner Charles J. Frederick Granted petition by Rodney F. Johnson (KWJJ) Portland, Ore., for continuance of date for exchange of exhibits from Jan. 15 to Feb. 18 and date for hearing from Jan. 22 to Feb. 25 in proceeding on its am appli- cation. Action Jan. 15. Granted petition by KVFC Inc. (KVFC) for extension of time from Jan. 5 to Jan. 15 to file proposed findings of fact and con- clusions of law in proceeding on its appli- cation for am facilities in Cortez, Colo. Ac- tion Jan. 8. Granted joint motion by Sanford L. Hirschberg and Gerald R. McGuire and Fair- view Bcstrs. for continuance of hearing from Jan. 14 to Feb. 16 in proceeding on their applications for new am stations in Cohoes-Watervliet and Rensselaer, both New York. Action Jan. 8. Granted motion by Taft Bcstg. Co. to substitute Taft as party in place of Radio Cincinnati Inc. and WKYT Inc. in tv pro- ceeding on application of WHAS Inc., Louis- ville, Ky. Action Jan. 12. Granted petition by Harlan Murelle and Assoc., Lakewood, N.J. for extension of time to Jan. 22 to file reply to oppositions to petition to modify issues in proceeding on its application which is in consolidated pro- ceeding with am applications of Fredericks- burg Bcstg. Corp. (WFVA) Fredericksburg. Va. et al. Action Jan. 14. Scheduled hearing conference for Jan. 20 in proceeding on application of WHAS Inc. (WHAS-TV) (ch. 11), Louisville, Ky., at which time record will be reopened to con- sider petition by Broadcast Bureau for ex- tension of time to March 1 to file proposed findings and conclusions and to April 14 to file reply findings; on own motion, ex- tended time from Jan. 18 to Jan. 20 to file proposed findings. Action Jan. 14. Denied petition by Mile High Stations Inc. for stay of proceedings on order to show cause why license for station KIMN Denver, Colo., should not be revoked for certain pro- gram material broadcasts; scheduled further prehearing conference for Jan. 28. Action processing line. Action Jan. 14. By Hearing Examiner Isadore A. Honig Granted petition by Suburban Bcstrs. Berwyn, 111., for leave to amend its fm ap- plication so as to specify the frequency 95.9 mc in lieu of 106.3 mc; application re- moved from hearing status and returned to processing line. Action Jan. 14. Upon motion by Broadcast Bureau and with consent of other parties, further ex- tended time for filing proposed findings of fact and conclusions from Jan. 13 to Jan. 19 (does not affect the previously scheduled date for the filing of replies which remains as Feb. 1) in proceeding on am applications of The Tobacco Valley Bcstg. Co.. Windsor. Conn., and Telecolor Corp. (WTXL) West Springfield, Mass. Action Jan. 13. On own motion, scheduled prehearing con- ference for Feb. 2 in proceeding on applica- tions of Dixie Radio Inc. for new am sta- tion in Brunswick, Ga., et al. Action Jan. 11. On own motion, scheduled prehearing con- ference for Jan. 28 at 2:00 p.m., in proceed- ing on application of Sunbury Bcstg. Corp. (WKOK) Sunbury, Pa. Action Jan. 11. By Hearing Examiner Annie Neal Huntting Scheduled prehearing conference for 2:00 p.m., Jan. 22 in proceeding on applications of Radio Atascadero and Cal-Coast Bcstrs. for new am stations in Atascadero and Santa Maria, both California. Action Jan. 11. Granted petition by United Electronics Continued on page 111 BROADCASTING, January 25, 1960 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 20? per word — $2.00 minimum • HELP WANTED 25? per word — $2.00 minimum. • DISPLAY ads #20.00 per inch — STATIONS FOR SALE advertising require display space. • All other classifications 30c per word — $4.00 minimum. • No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. Applicants: If transcriptions or bulk packages submitted, SI. 00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Bsoabcastikg expressly repudiates any liability or responsibility for their custody or return RADIO Help Wanted — (Cont'd) Help Wanted— (Cont'd) Help Wanted — Management Commercial manager: For top rated Pulse and Hooper 5 kilowatter in metropolitan Alabama market. Must have successful sales record. This is chain operation with definite opportunity toward management. Send com- plete resume to Box 966R, BROADCASTING. Sales S125.00 weekly for salesmen. Also bonus and commission. Metropolitan market east coast. Opportunity unlimited. Box 865P, BROADCASTING, S199-S150 weekly guarantee plus commis- sion and bonus plan for aggressive self- starter salesman. Top station Washington, D.C. market. Box 867P, BROADCASTING. South Florida metropolitan market needs experienced salesman. Apply only if you have successful radio selling record which can be verified. No beginners please, pros only. Box 720R, BROADCASTING. Announcer-salesman. Salary and commis- sion. Stations in N.C. and S.C. Good ad- vancement opportunity. Only N.C., S.C, Georgia residents apply. Send resume. Box 894R, BROADCASTING. Radio time salesman, experienced, versatile, capable of developing into sales or station management. Excellent town to live in. 8100.00 weekly salary plus override. Prefer married man in 25 to 40 age bracket. Tell us all about yourself. Job now open. Box 924R, BROADCASTING. Top rated station in Michigan second mar- ket, has immediate opening for aggressive, time salesman with successful background as a self organizer and self starter. Generous draw against 15% commission and fringe benefits. Our staff knows of this ad. Tell all in first letter which will be held in strict- est confidence. Box 957R, BROADCASTING. Radio salesman-announcer-newsman needed now. Must be civic and service minded. Salary and liberal commissions. Radio sta- tion KCLW, Hamilton, Texas. Wanted immediately, experienced time sales- man to take good account list in growing market. Guarantee for three months; gener- ous commission plan. Opportunity to ad- vance to management with growing chain. WARF, Jasper, Alabama. Immediate opening for a high caliber, aggressive salesman. A new station and a growing company offering great opportunity to any man wanting a career in radio. The man we are looking for preferably has had selling experience in northeastern Ohio or western Pennsylvania. Guarantee and com- mission with big income potential. Every qualified applicant will receive thorough consideration. Call, write, or wire Ted Hep- burn, Sales Manager. WHLO, 51 West State Street, Akron 8, Ohio. Salesman. 5 kw fulltime south-eastern Michigan station looking for topnotch sales- man. Guarantee and commission depending upon experience and ability. Excellent op- portunity with a complete station change to modern radio. Ken Chapin, WTRX, 2076 Bristol Road, Flint, Michigan. Telephone Cedar 9-8686. Single station market — new station. Young, fast growing chain wants experienced man. Write WTTF, Tiffin, Ohio. Salesman. Southerner with good voice pre- ferred, with ability and energy. If success- ful promise promotion to manager in grow- ing town of 16,000. now one-station market, bright future. Pay commission with drawing account. Also can use good announcer, if prove out. promotion to program director. Write fully. Bolton, Box 311, Bastrop. La. Sales Wanted, experienced salesman for Kings- port. Strong market in fastest growing city in south. Excellent opportunity, liberal com- mission. Send resume to: W.V. Ramsey. Box 6, Kingsport, Tennessee. Announcers Modern number one format station in one of ten largest markets auditioning fast- paced, live-wire announcers. Key station leading chain offers Dig pav, big opportu- nity. Send tape to Box 864P, BROADCAST- ING, Announcers Wanted: Experienced announcer for down- state Illinois station. Must be reliable and good worker. Attractive position. Write Box 426R, BROADCASTING. First phone announcer for growing east coast first class chain. Excellent salary, benefits and advancement opportunities. Box 708R, BROADCASTING. AM-fm station with new equipment, new studios wants a new announcer who likes to earn his money. Should be experienced, stable and able to do some news. Send tape, resume to Box 770R. BROADCASTING. Growing, high potential California music- news operation needs livewire newswriter- announcers for its expanding news depart- ment. Excellent pay, outstanding future, in- teresting opportunity for men skilled in news gathering, writing and air work. Write age, education, experience, references to Box 843R, BROADCASTING. Solid Great Lakes daytimer has morning show opportunity for talented, mature per- sonality. Family man with good habits who believes in local participation and promo- tion. Box 845R, BROADCASTING. Need two disc jockeys for 5000 watt top- rated station in major Ohio market. Onlv experienced men considered. Send tape background material, photo. Box 866R BROADCASTING. Florida. Fast paced station needs livelv swinging dj. Rush tape, resume. Box 872R BROADCASTING. First phone announcer wanted bv Illinois kilowatt. S120 weekly starting salary for experienced, versatile man. Many extra benefits. Personal interview necessary. Give complete background including age/educa- tion, experience in detail. Box 888R, BROAD- CASTING. Straight staff board announcer. S65 week. Must have commercial am experience. Send picture, tape, age, education, height, weight. Dates and places past employment. Box 889R, BROADCASTING. Announcer-morning man. Copy, traffic and production afternoons. Stations in N.C. and S.C. Good advancement opportunity. Only N.C, S.C, Georgia residents apply. Send re- sume. Box 895R, BROADCASTING. Pennsylvania stations need experienced an- nouncers. Excellent starting salary, guaran- teed regular raises and unequalled opportu- nity for advancement. Requirement: 1\2 years experience, car, good personal and professional history. No top-40. Our men are professional announcers, not jockeys. Send tape and resume to Box 902R, BROADCAST- ING. Announcer-engineer, first phone, must be fair announcer or better and able to do maintenance on 250 watt fulltime station Top salary. Good place to work and live Send photo, audition tape and complete de- tails, including salary vou feel vou're worth Tape and photo will be returned. Box 923R BROADCASTING. Top station in medium market, southwest, wants mature announcer who knows good music. Must have good record. First class ticket pays more. No engineering. Our em- ployees know of this ad. Write Box 958R BROADCASTING. Announcer-producer. Man we're looking for is probably happy where he is. But, if he wants a change of scenery with the same type job he has now, send tape, photo, back- ground to Bill Frosch, WISH, Indianapolis. KBUD, Athens, Texas, seeking exoerienced staff announcer. Salary open. Permanent position open for good, experi- enced announcer. Would like man who can write copy and do production work on commercials. Top rated station, pleasant working conditions, nicest town in Cali- fornia to live. Three hours to coast and one hour to Kings Canvon Park. KONG, Visalia, California. Expanding "Cutie" chain offers fine oppor- tunities for top announcers — 5000 watt indie opening March, Fargo. N.D. TaDe. resume photo, present earnings to KOYN, Billings Montana. ' Mature, aggressive, hate rock and roll, but love to work and make money? Fastest growing station in Florida's fastest growing city needs announcer. Sales combination possible. Send tape-resume to Program Di- rector, WABR, Orlando, Florida. Wanted: Announcer for morning show Contact Station WAMD, Aberdeen Mary- land. WCPA, Clearfield, Pennsylvania will soon have an opening for a good, experienced announcer. Salary open. Good opportunitv with growing radio and newspaper chain. Send tape and resume to George Mastrian. Program director-announcer-daytimer. qual- ity voice and experience demanded Fast programming. Write WDDT, Greenville Miss. Immediate opening, experienced newscaster able to write, edit, and collect news. Send tape, recent photo, complete background to Bill Frosch, WISH, Indianapolis. Wanted: Experienced announcer. Immediate opening. Prefer 1st phone, not mandators-. Send tape and references to WLBE, Inc P.O. Box 1231, Leesburg, Florida. Negro dj, thoroughly experienced. Good production. Send tape., photo and resume. Excellent working conditions. Company benefits. Salary open. Manager. WOBS. Jacksonville. Florida. Need experienced staff announcer for adult audience in Washington, D.C. area. Excellent opportunity. Send photo, tape and resume to Howard B. Hayes, General Manager, WPIK, Box 298, Alexandria, Virginia. Night man wanted for modern, well-paced operation. Must be capable putting together first-rate popular music show. Some news. Prefer young man. but must have profes- sional experience. Send tape, resume WSAV, Savannah, Georgia. 100,000 watt fm has opening for mature an- nouncer and capable salesman. WSOM Ra- aio Hill. Salem. Ohio. Wanted, experienced announcer with first phone. WSYB, Rutland, Vermont Two music men. Announcer-salesman con- sidered. Fine deal to right man! Northeast - ern Ohio swinger. W-WOW, Conneaut Ohio BROADCASTING, January 25, 1960 107 Help Wanted— (Cont'd) Technical 1,000 watt station in southeast has opening for chief engineer-combination announcer. Good salary and excellent working condi- tions for right man. Send resume, refer- ences and tape to Box 176R, BROADCAST- ING. Experienced maintenance man for Pennsyl- vania station. Box 707R, BROADCASTING. 1,000 watt station in northeast has opening for chief engineer-recording engineer-com- bination announcer immediately. Send re- sume, references and tape to Box 976R, BROADCASTING. No experience necessary: First class engi- neer-announcer with good voice. Call write George Williams, KGHM, Brookfield, Mis- souri. Wanted: First class engineer capable of routine maintenance on 250 watt full-time station. Must be above average announcer with strong news ability. Starting salary $110 per week. Contact KRTN, Raton, New Mexico, with complete resume. Wanted: Transmitter operator with first class license. Insurance and vacation bene- fits. Contact G. E. Crocker, Chief Engineer, KSDN, Aberdeen, S. Dak. KYVA, Gallup, N.M., will have opening Feb- ruary 1 for combination first phone-an- nouncer, first phone-salesman, or first phone-continuity. Experienced man with first class radiotele- phone to assist in installation of new trans- mitter equipment in two well-established stations located approximately twenty-five miles apart. Man selected will later become chief engineer in one of these stations. No announcing duties required. Apply by let- ter only, giving personal resume and com- plete information concerning education and experience, include recent photograph or snapshot. Write to J. Gordon Key worth. Radio Station WMNB, North Adams. Mas- sachusetts. Immediate opening: First class phone-combo announcer or first-class phone with man- agerial ability. Single station in beautiful, small West Virginia-Virginia market. Write, call or wire. Manager, WRON, Ronceverte, West Virginia. Midway 5-1327. Salary open. Production-Programming, Others Copywriter and traffic assistant. Large met- ropolitan station. Top pay. Box 863P, BROADCASTING. Experienced copywriter, who knows traffic for combination radio and television posi- tion. Small mountain states radio and tele- vision station— CBS, NBC, ABC. 5V2 day week. Close to country's best outdoor re- creation facilities including skiing, water skiing, hunting and fishing. Prefer young woman with copy experience with format radio. Write Box 727R, BROADCASTING giving full details as to experience, charac- ter, references, and salary requirements. Newswriter, for 50 kw eastern clear chan- nel station, who wants to work for one of the nation's top stations, under experienced news editor. Pay according to experience and ability. Send full information, including education, experience, salary requirements and recent photo to Box 881R, BROAD- CASTING. RADIO Situations Wanted — Management Manager-general, commercial. Strong com- munity background. Medium-small markets only. Details in first letter, please. Box 917R, BROADCASTING. Employed general manager of 5,000 watt full-time radio station in competitive major regional multi-station market precluded from further promotions or ownership by closed corporation, desires opportunity of increasing sales and profits of your station in return for respectable salary and incen- tive plan and preferably with option to buy part ownership from profits. Successful with network and independent operations. Phe- nomenal record in local, regional, national sales and in creating and maintaining high profits. Creative idea-man who has pro- duced lucrative station programs and con- tests. Box 779R, BROADCASTING. Situations Wanted — (Cont'd) Management Management next step . . . fully experi- enced, sales-staff-news. Currently promo director 5000 watter in large market, mixed city and rural . . . Minnesota-Wisconsin- Michigan. Top references. If you want a ca- reer radio man, write: Box 934R, BROAD- CASTING. I recommend this manager. He came to us as an experienced announcer in 1948, moved into sales, became sales manager. He left to become general manager of another group's two stations; returned here as station man- ager a year ago. Solid background in pro- gramming, sales and management (we know because he spent almost ten years with us in all these functions). Now, due to change in operations here, we cannot use his very good talents. He is in his mid-forties, a fam- ily man, wants to relocate where there's growth potential — preferably on a salary and incentive basis. Available now. Write in confidence to President, Box 949R, BROAD- CASTING. Manager - salesmanager wants relocation. Prefer single or double station markets. Box 955R, BROADCASTING. Manager, chief engineer, announcing and sales. Economy operation preferred. South and southeast only. Box 960R, BROAD- CASTING. General manager, college, administration and law, successful career as personnel director, program director, chief engineer, sales manager, gm past eight years with present corporation. Experience in plan- ning, construction, FCC hearings. Desire opportunity in larger market or association with station group. Box 969R, BROADCAST- ING. General manager, presently employed, seek- ing opportunity to locate in medium sized market, preferably mid-west. Young, sober, community minded family man. Advocate of good programming, weekly sales meet- ings. Can assist my staff in any phase of radio. Top 40 need not apply. Box 971R. BROADCASTING. Two young men, have package, will travel. Management to lawn mowing. You name it, we've done it. Sober. Too damn busy work- ing. Prefer U.S.A. Get us while we're still alive!! Box 973R, BROADCASTING. Sales Available: National-local sales manager for stable operation. Increase sales through in- struction, ideas, personal sales. Demonstrated ability to train beginners. Metro market experience as manager-sales manager. Box 946R, BROADCASTING. Have boat, need ocean. Seeking permanent east coast berth as radio salesman. 47 years old with 16 years experience with same 4-A mid-continent agency as copywriter and AE. Previously, radio announcer. Have created and sold ad campaigns for radio, tv, all print media. Expect this background can be translated into effective time sales- manship. Visiting east shortly, would like to arrange interviews. Box 975R, BROAD- CASTING. Announcers Sports announcer, seven years background play-by-play. Top references. Box 405R. BROADCASTING. Experienced sportscaster wants baseball, football, basketball situation. Available mid- March. 5 years in radio-tv, plenty play-by- play. Box 851R, BROADCASTING. Young married announcer with training and off-camera tv experience seeking diversified staff position. Tape references. Box 871R. BROADCASTING. Personality plus top 40 man. Idea man, minor markets save your stationery. Look- ing for fourth major. Box 931R, BROAD- CASTING. News-special events broadcaster in major market wants to get out of rut. Will work news-staff or news-sports for progressive organization. Box 910R, BROADCASTING. Medium market personality deejay with top success story wants move to a larger, more competitive market. Educated, experienced in building audiences, selling them and handling sponsors diplomatically and intel- ligently. Box 911R, BROADCASTING. Situations Wanted — ( Cont'd ) Announcers Announcer/sales. Needs opportunity. Will offer sincere hard effort. References. Tape. Box 912R, BROADCASTING. Female will go anywhere for any radio sta- tion job. Talented. Box 913R, BROADCAST- ING. Like! If you have need of a swinging, sell- ing night man, try me. No novice looking for stable operation. Just for the record, my suntan doesn't wear off. Box 914R, BROAD- CASTING. Mature adult music dj -announcer seeks mid- west am or fm. Currently dj-pd. Box 916R, BROADCASTING. Southwest — Announcer 8 years experience including all sports. Family, employed. Box 918R, BROADCASTING. Play-by-play sports, also do top rated per- sonality dj show. Ten years all phases radio- tv. Production and program minded. Col- lege degree, married. Box 921R, BROAD- CASTING. D-J, announcer, production. No comedian, no screamer, not a drifter; thirty, married. Simply want to work at adult station with adults! Four years experience, pd at present location. Union musician, singer for years. Prefer central or southern California. Box 922R, BROADCASTING. Swingin' top 40 jock, voices, gimmicks, pace. Three major markets. $140. Box 930R, BROADCASTING. Announcer-salesman looking for a happy home in midwest or northwest. Ten years radio and tv including, announcing, sales and management. Box 933R, BROADCAST- ING. Top-flight announcer, program director, sports director with 15 years experience would like to locate in California. Major league baseball and pro football play-by- play plus recreations. Disc jockey specialty too. Good commercial voice. Available soon. Box 947R, BROADCASTING. Negro dj, 28, seeking relocation. Strong on news, r&b, spiritual, and formula program- ming. No "accent." Prefer east or west coast; consider all responses. Tape and re- sume on request. Box 950R, BROADCAST- ING. Announcer-dj. College senior, speech major, single, vet, 23. 5 kw top fifty experience. Mature voice. Will travel. Tape, resume on request. Box 951R, BROADCASTING. Attention midwest: Want a really good per- sonality dj? Try me! Box 953R, BROAD- CASTING. Experienced young staff announcer who ex- cels in dj work and sports play-by-play. Will liven up your station. Tape available. Box 954R, BROADCASTING. Personality — within a format dj. Employed, top station, top market. Air check only. Box 962R, BROADCASTING. Classical dj, serious music station. All- around experience, music, arts. Announcer, Director. News, commercials, interviews, drama. Copy, continuity. Box 970R, BROAD- CASTING. Young, single, now doing six hours of dj shows, morning and afternoon, strictly adult to modified r&r for teens, selling, produc- tion, copy, errands, cleaning, etc. Person- able, sober, prefer midwest, medium market, no top 40. Box 972R, BROADCASTING. Ambitious, young man desires start in radio. Limited college station experience. 1006 Griffin Street, Olean, New York. Experienced announcer, dj. All phases of radio. Contact Bud Hamod, 568 Mathews St., Gary, Indiana. Negro announcer, age 23, vet, single, recent graduate of midwestern broadcasting school. Willing to work hard. Will travel. Eddie Strong, 826 South Wabash Avenue, Chicago 5, Illinois. Announcer, single, ambitious, strong on all phases. Graduate midwestern broadcasting school. D. Thompson, 3422 Brentwood Dr., Flint, Michigan. CE 3-8505. 108 BROADCASTING, January 25, 1960 Situations Wanted — (Cont'd) Help Wanted— (Cont'd) Situations Wanted — (Cont'd) Announcers College graduate, ten year's experience. Available immediately. Call Ted Wolfe, WGOH, Grayson, Kentucky, GRanite 4-6411, before Friday. Technical 12 years experience — all phases am-fm-uhf, vhf tv maintenance and construction. For- mer tv chief — RCA Broadcast Service Field Engineer. Prefer northeast. Box 959R, BROADCASTING. Chief engineer: Can sell and announce! You make a profit. Box 961R, BROADCASTING. Old pro, chief engineer-announcer trying for working manager spot first shot. No other. 35. family, car. Can restore sound quality to old equipment. Announcing in- formal, dignified. Real air-sell with no gimmick, scream, or rock. State salary, telephone, permanence for experience. Southeast. Box 968R, BROADCASTING. First phone radio engineer, experienced, dependable; married; go anywhere except northern states and coastal areas; available now; no announcing. William H. Arthur, 1711 Third, Dodge City, Kansas. Phone HUnter 3-7639. Available immediately in northwest. First phone-combination. Five years experience. Bob Asbury, Box 1495, Boise. Idaho. Phone 3-3938. Experience in all phases. College. First phone. Ben Louden, phone CH 5-7181, 105 South Main, Sylacauga, Alabama. Four years as chief engineer/announcer. Married, veteran. Prefer Florida east coast. Now employed. Carll Strohmeyer, Southern Pines, N.C. Oxford 2-2941. Production-Programming, Others Speak to me of five figures! Making bosses first in market is my business. Talk show or news director for radio and tv, or combina- tion. 11 years experience in news. Box 583R, BROADCASTING. Qualified news or production director. Ma- ture family man, now with one of nation's finest, would like to return home — to Florida. Twelve year's experience all phases, six on- camera. Familiar with hard work. Agency references. Box 927R, BROADCASTING. Program director-aggressive, successful ma- jor deejay, medium pd. Promotion-produc- tion idea man. 30, degree, employed. Desire happy multi-station indie hungry for shot in arm. Guarantee kicks, ratings. Under 510,000! Interview. Box 948R. BROADCAST- ING. Program director of top rated station in highly competitive market seeks affiliation with small southern station, preferably Florida. No top forty. Box 952R. BROAD- CASTING. Copy department suffering from tired blood? Why not try me. Box 967R. BROADCAST- ING. TELEVISION Help Wanted — Sales Sales manager for small 3 network vhf in Rocky Mountain area. Good salary plus commissions. To supervise 2 or 3 salesmen. Must be experienced. Station management potential. Send full information. Box 715R, BROADCASTING. Salesman opportunity for good Income and stable association in single station 3 network television market. If you are creative sales- wise and like selling you must do well in Wyoming's 1st market. Salary and com- missions offer potentials worth investigating. Contact Bob Berger, KTWO-TV, Casper, Wyoming. Wanted, experienced regional or national sales manager for WLOF-TV. Orlando. Florida. Wire or phone Garden 4-8537. Announcers Immediate opening for experienced an- nouncer. Send tape, resume, reference, kine or vtr to: Douglas M. Bradham, Asst. Gen. Mgr.. WSUN-TV, Box 879, Charleston, West Virginia. Announcers Announcer and announcer/director for mid- west tv station. TV experience desirable but not necessary for announcer. Positions open immediately. Send full details including tape and picture to: J.W. Kelin, Post Office Box 470, Rockford, Illinois. Technical Tired of the old "rat race"? If so. we have the answer. TV engineers needed for elec- tronic product design and packaging; ex- perienced in sweep, video and pulse work. Progressive company in southern California. Box 882R, BROADCASTING. Transmitter engineer. Mountain top station New England area. High power vhf. Radio- telephone first required. Box 893R, BROAD- CASTING. California medium market needs good, prac- tical experienced television engineers, both studio and transmitter. Must be excellent operator television control board, projectors, switcher, microwave, etc. Also need alert, experienced transmitter man. Both men should be good on maintenance, mechanical work, and electrician. Reply Box 919R. BROADCASTING. Expanding operation requires additional en- gineers with 1st phone and tv studio and/or transmitter experience. Send full details of past experience, training and references to Chief Engineer, KOAT-TV, Albuquerque, New Mexico. Immediate opening for first phone engineer. Union scale and employee benefits. Experi- ence not necessary. Contact Asst. Chief En- gineer, Al Petzke, WTVO, Rockford, Illinois. Wanted: TV experienced technician - engi- neers. First class FCC license required. Large market tv operation-studio, control, maintenance, transmitter work. Give age, experience, qualifications. Station WVUE- TV, 1418 Cleveland Ave., New Orleans, La. TV studio engineers for design, test, and field engineering. Rapidly expanding pro- gressive company. All benefits, plus rapid advancement for qualified engineers. Foto- Video Laboratories, Inc. CE. 9-6100, Cedar Grove, New Jersey. Production-Programming, Others Film editor, conscientious, experienced, sin- gle female. Florida vhf. Include references and salary requirements. Box 920R, BROAD- CASTING. TELEVISION Situations Wanted — Management General manager available for television sta- tion. Known and respected in industry and by agencies coast to coast. Excellent back- ground and record as businessman, man- ager, national sales manager. Confidential replies respected. Box 775R, BROADCAST- ING. From page boy thru promotion, sales and management. 20 years broadcasting experi- ence. For the past five years have managed successful tv stations in two highly com- petitive major markets. Took both out of the red. Station sold Available in about 30 days. Can travel for interview. Box 884R, BROADCASTING. Sales Regional tv sales or agency position, mid- dle Atlantic or south, desired by salesman. 10 years radio-tv sales and management ex- perience. Excellent follow-through. 32, fam- ily. Box 863R, BROADCASTING. Sales promotion-free-lance. Copy, concepts, campaigns . . . ads, mailers, catalogs, news- letters, presentations, name it . . . fast, fresh, finished, fruitful . . . firm estimates. . . . Free fact file: MU 3-1455. The Copy Shop, 270 Madison Ave., NYC 16. Announcers Radio-tv announcer with 7 years experience looking for a better opportunity. Presently sports director, weatherman, disc jockey. Box 925R. BROADCASTING. Sports reporter. Not a reader of wire copy. Thorough knowledge helps me bring out facts overlooked or understated in sports news. Entertaining, informative, hard- hitting. Box 945R. BROADCASTING. Technical Transmitter engineer. 10 years experience in radio and tv. Prefer east coast. Any reasonable salary considered. Resume on re- quest. Box 928R, BROADCASTING. Studio engineer-switcher, five years experi- ence, 1st phone, desire position with future. Box 956R, BROADCASTING. Reserve vacation relief: Northeast, April- October CREI grad plus 10 years, excellent references, color and net experience, re- motes videotape. Box 974R, BROADCAST- ING. Production-Programming, Others Experienced major market radio tv news- man desires opportunity with first class news operation in south or southwest. Box 877R, BROADCASTING. Producer-director with good, solid back- ground. My experience extends from cam- eraman to tv-radio-film producer for large ad agency and everything in-between. I've no need to bluff. Full resume, letters of recommendation, storyboards and scripts to anyone interested in quality production at salary tailored to 37our market. Box 915R, BROADCASTING. Operations manager seeks opportunity. Fully experienced in production, directing, news, continuity, film. College grad. 30, married. Highest references. $150.00 minimum. Box 963R, BROADCASTING. TV news director-caster top rated in three station market wants to organize and operate a modern news department. Box 964R, BROADCASTING. FOR SALE Equipment For sale: Complete 5 kw tv transmitter channels 2-6; 25 kw tv amplifier 2-6 also 7-13. Box 926R, BROADCASTING. T350XM— 250 watt transmitter. Easily con- verted to Conelrad. $250. Box 977R, BROAD- CASTING. Selling station; new management does not want equipment. Will take $1,000 loss on Schafer Automatic Programming Program Electronic Package model 60 with Schafer Program Preparation Package. Used 3 months; excellent condition. KTRN, 917 V2 Scott St., Wichita Falls, Texas. Never used, new Westinghouse (FM-10) 10 kw amplifier and power supply, details, call or write, W. H. Hauser, Chief Engineer, WBZ, Boston Mass. Need a man with 3 arms? We don't have one either, but we do have a good substi- tute— An RCA type BQ101 automatic turn- table, capable of playing 120 selections — push button, remotely controlled. Ideal for the small station. Excellent condition. Can be yours for $600 fob Baltimore. Contact S. E. Hawkins, Chief Engineer, WITH, 7 East Lexington Street. Baltimore, Maryland. Tower for sale. Used 150' Blaw-Knox, gal- vanized, self-supporting tower, complete with beacon, side lights, flasher, coils etc. Carefully dismantled and crated $1500.00 f.o.b. C. F. Berwinkle Co. Raven Rock, W. Va., Phone St. Marys, W. Va. 557M 1 Rack mounted Magnecorder PT6 transport with PT6R amplifier, $250.00. 1 portable Magnecorder in case PT6AH transport 3 speeds with PT6J amplifier. Good condition, $295.00. Communications Service, Inc., 3209 Canton Street, Dallas, Texas. Video monitors. Closed circuit and broad- cast, Foto-Video Laboratories Inc., Cedar Grove, New Jersey. CE 9-6100. General Electric 10 kilowatt frequency mod- ulation broadcast transmitter complete. Gen- eral Electric type BF3A. This includes 3 kilowatt exciter and 250 watt exciter. Con- tact Functional Broadcasting, 1227 Main Street, Buffalo, New York. Miratel tv monitors demonstration units. New warranty 15-17" metal cabinets $215.00 each. 8-17" veneer cabinets $185.00 each. Complete line of new units available in 8" 14", 17", 21" and 24". Write: Miratel, Inc., 1082 Dionne St., St. Paul 13, Minn. BROADCASTING, January 25, 1960 109 STATIONS - FOR SALE FOR SALE Equipment — ( Cont'd ) Microwave transmission line — Andrew 3,'b" — Va" — semi flex and rigid types, ceramic and teflon insulated with hardware, acces- sories and tools. New-bargain prices. Write for listing. Sierra-Western Electric Cable Company, 1401 Middle Harbor Road, Oak- land 20, California. Used Towers. 10-150' 9-200' 8-300'. U.S. Tower Co., 405 Union Trust Bldg., Peters- burg, Va. WANTED TO BUY Stations Wanted — station. Have $15,000 to invest. Want immediately. Contact Don Swanson, Everly, Iowa. Equipment Used 250 watt am transmitter in good con- dition. Preferably with remote control. Please state in reply, price, condition and availability. Box 932R, BROADCASTING. Wanted: KIFI, Idaho Falls, Idaho, has cp for Channel Eight, basic 5kw. Air mail if you have any good, used equipment for sale. 4 Bay fm antenna 95.7 frequency, KOBY, 340 Mason Street, San Francisco, California. INSTRUCTIONS F.C.C. first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Hollywood, Seattle, Kansas City and Washington. Write for our free 40-page brochure. Grantham School of Electronics, 3123 Gillham Road, Kansas City 9, Missouri. Be prepared. First phone in 6 weeks. Guar- anteed instruction. Elkins Radio License School of Atlanta. 1139 Spring St., N.W., Atlanta, Georgia. Highly effective review for FCC phone exams. Very inexpensive. Free literature. Write, "Instruction Unlimited", Box 19634, Jackson 9, Miss. FCC first phone license in six weeks. Guar- anteed instruction by master teacher. G.I. approved. Request brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. Yes, our graduates get good jobs as an- nouncers, writers, salesmen, licensed opera- tors, managers owners 15 years experience training men who now work in southern radio-tv. Lower prices time payments, as- sured placement. Keegan Technical Insti- tute, 207 Madison, Memphis, Tennessee. Since 1946. The original course for FCC 1st phone license. 5 to 6 weeks. Reservations required. Enrolling now for classes starting March 2, May 4, June 29, 1960. For informa- tion, references and reservations write Wil- liam B. Ogden, Radio Operational Engineer- ing School, 1150 West Olive Avenue, Bur- bank, California. FCC license in six weeks. Next class March 14th. Reservations required. This is the can- do school. Pathfinder, 510 16th St., Oakland, California. With pride we announce the opening of our new broadcasting school. Twelve weeks in- tensive, practical training in announcing, programming, etc. Brand new console, turn- tables, and the works. Reservations only. Elkins School of Broadcasting, 2603 Inwood Road, Dallas 35, Texas. Become a radio combo man or tv studio engineer. Approved FCC operator's license course offered by New York's oldest broad- casting school. This proven ticket-getter prepared by FCC expert for those hesitant about crash courses. Evening classes, 31 weeks, January 25. Day classes, 20 weeks, February 10. Academy of Broadcasting Arts, 316 West 57th St., NYC 19, PLaza 7-3211. BUSINESS OPPORTUNITY Operate profitable employment agency — home or office; part or full time. Write Per- sonnel Associates, Box 592-BT, Huntsville, Ala. MISCELLANEOUS Production radio spots. No jingles. Free audition tape. M-J Productions, 2899 Templeton Road, Columbus, Ohio. SOUTHWEST REGIONAL FULLTIMER < Number one rated station in market. ^ Growth excess of $200,000 with excellent ^ owner earnings. Priced at $325,000 with ^ very good terms. ^ Box 897R, BROADCASTING ^ STATION FOR SALE BY OWNER In a top 40 market in south. 250 watts fulltime. Am going partnership and want to sell. Other stations in market doing 40 M monthly. I have other stations and not enough time to manage this property. 9100,000 with 29% down — terms on bal- ance. Wire, write, call Gene Newman, WEZB, Tutwiler Hotel, Birmingham, Alabama. Va. Single 250w 60 M terms III. Single 500w 95M terms Ala. Single 500w 58M terms Va. Single lkw-D 80M terms Calif. Single 250w 65M terms Minn. Single lkw-D 105M terms Ky. Single lkw-D 100M terms Calif. Single 250w 68M terms Fla. Small lkw-D 90M terms Fla. Small 250w 50M terms Fla. Small 250w 48M terms Fla. Small 250w 85M terms N.Y. Medium lkw-D 150M terms La. Medium lkw 150M terms Miss. Medium lkw-D 75M terms Ga. Metro 5kw 200M terms Va. Metro 250w 330M terms Ala. Metro lkw-D 175M terms N.C. Metro 500w 170 M terms Fla. Large 250w 175M terms Fla. Large 5kw 185M terms Fla. Major 250w 250M terms And Others PAUL H. CHAPMAN COMPANY INCORPORATED MEDIA BROKERS Atlanta Chicago Please address: New York i 1 82 W. Peachtree San Francisco Atlanta 9, Sa. Haskell Bloomberg Station Broker, Lowell, Mass. Massachusetts — $140,000; New Hamp- shire— $200,000; New York— $125,000; Pennsylvania — $1 25,000; Florida — $250,- 000; North Carolina — $75,000; Illinois — $195,000; Iowa — $180,000; Texas — $100,000; Georgia — $360,000; Colorado —$225,000; Alabama— $150,000; Mis- sissippi — $125,000; Missouri — $60,000; Arkansas— $60,000. PLEASE WRITE. THE PIONEER FIRM OF TELEVI- SION AND RADIO MANAGEMENT CONSULTANTS ESTABLISHED 1946 NEGOTIATIONS MANAGEMENT APPRAISALS FINANCING HOWARD S. FRAZIER, INC. 1736 Wisconsin Ave., N.W. Washington 7, D. C. NORMAN & NORMAN . INCORPORATID Brokers — Consultants — Appraisers RADIO-TELEVISION STATIONS Nation-Wide Service Experienced Broadcaiters Confidential Negotiation! Security Bldg. Davenport, Iowa Southwest major fulltime regional. #350,000 29% — West coast fulltime regional. #275,000. Good terms — South daytime regional. #300,000 25% — West Coast major FM. #125,- 000. Excellent terms — West single fulltime. #50,000 29% bal. 7 yrs. — Rocky Mt. daytime regional. #125,- 000 #50,000 down. PATT McDON- ALD, Box 9266, Austin, Tex. GL. 3-8080 — or Jack Koste, 60 E. 42nd, N.Y. 17, N.Y., MU. 2-4813. — STATIONS FOR SALE — LARGE SOUTHWEST MARKET. Daytimer. Absentee owned. $30,- 000 down. Full price $72,000. CALIFORNIA. Full time. Growing market. $100,000 29% down. ROCKY MOUNTAIN. Full time. Exclusive. $29,000 down. MIDWEST. Daytimer. Excellent market. Good gross. $50,000 down. Many Other Fine Properties Everywhere. JACK L. STOLL & ASSOCS. 6381 Hollywood Blvd. Los Angeles 28, Calif. HO. 4-7279 ROCKY MOUNTAIN AREA Full time regional with history of ex- cellent earnings and cash flow. Priced at slightly more than annual gross. $150,000 with 29% down and good terms to a qualified buyer. No curiosity seekers, please. Respondents must be fully identified as to qualifications and background. Box 898R, BROADCASTING — «GUNZENDORFER— Washington 250 watt fulltimer $69,500.00 with $20,000 down. Balance $500.00 a month with 5% interest. Does close to 150,000 a year with absentee ownership. Arizona 1000 watt daytimer $70,- 000.00 or with $20,000 down. At- tractive terms. WILT GUNZENDORFER AND ASSOCIATES 8630 W. Olympic, Los Angeles, Calif. Licensed Brokers — Financial Consultants 110 BROADCASTING, January 25, 1960 RADIO Announcer* ANNOUNCERS JOB OPPORTUNITIES SLIPPING BY? N.Y.S.A.S. is the only school in the east that offers advanced coaching EXCLU- SIVELY ... In announcing and operation of console, from disc to tape to et's, com- pletely ad-lib for a tight format. 10 week course coached by New York Broadcasters. Get the MODERN SOUND. KNOW MODERN RADIO. Let us analyze your present audition tape. For an appointment call MR. KEITH at SU 7-6938. NEW YORK SCHOOL OF ANNOUNCING & SPEECH 160 West 73rd Street New York 23, N.Y. Situations Wanted — Management A MESSAGE OF IMPORTANCE TO RADIO STATION OWNERS Top-flight manager in major market now available for new challenging sit- uation. Proven record of successful per- formance with big and medium market stations. Unique knowledge of sales programming, merchandising, sales pro- motion, including sales contacts in na- tional sales. You can depend on me to make a station take-off; to make ratings rise dramatically; to keep them up through sound understanding of all phases of programming and promotion. Let's talk about your particular problem and how 1 may fit into your picture. Box 965R, BROADCASTING FOR SALE Equipment FOR SALE TV OR FM TOWER Priced to Sell 400 ft. Stainless Triangular Guyed Tower In Good Condition Will Support RCA 12 Bay High Band TV Antenna IDEAL~FOR TV~ OR~F\l Write: Box 978R, BROADCASTING. Employment Service RADIO TV — ADV. Top job placements in the dynamic south- east. Hundreds of job openings. • Announcers • Engineers • Disk Jockeys • Copywriters • News Directors • Salesmen Free registration — Confidential Professional Placement 458 Peachtree Arcade Atlanta, Ga. Sam Eckstein JA 5-4841 BROADCASTING, January 25, 1960 Continued from page 106 Laboratories Inc. for continuance of pre- hearing conference from Jan. 13 to 9:30 a.m., Jan. 21, in Louisville, Ky., tv ch. 51 proceeding. Action Jan. 11. • Granted petition by Consolidated Bcstg. Industries Inc., Natick, Mass., for leave to amend its am application by supplying addi- tional information regarding financial quali- fications. Action Jan. 15. On own motion, extended time for filing reply findings from Jan. 25 to Feb. 8 in pro- ceeding on application of Hess-Hawkins Co., for new am station in East St. Louis, 111. Action Jan. 15. Scheduled prehearing conference for 2 p.m., Jan. 27 in proceeding on application of Service Bcstg. Co. for new am station in Concord, Calif. Ann. Jan. 15. Granted petition by Grossco Inc., West Hartford, Conn., for continuance of date for exchange of exhibits from Jan. 11 to Feb. 2 and for hearing from Jan. 25 to Feb. 16 in proceeding on its am which is in con- solidated proceeding with am applications of Consolidated Bcstg. Industries Inc., Natick, Mass., et al. Action Jan. 13. Granted request by Tri-State Bcstg. Co. (WGTA) Summerville, Ga., for continuance of date for preliminary exchange of engi- neering exhibits from Jan. 15 to Feb. 1, and date for exchange of exhibits in final form from Feb. 5 to Feb. 8 in proceeding on its am application. Action Jan. 13. By Hearing Examiner H. Gifford Irion Granted request by Frank James for fur- ther extension of time from Jan. 19 to Feb. 16 to file proposed findings in proceeding on his application for new fm station in Red- wood City, Calif., et al. Action Jan. 12. On own motion, continued further hear- ing conference from Jan. 15 to Jan. 29 in proceeding on application of Northside Bcstg. Co. for new am station in Jeffersonville, Ind. Action Jan. 11. By Hearing Examiner David I. Kraushaar On own motion, scheduled prehearing con- ference for Feb. 4 in proceeding on applica- tion of Creek County Bcstg. Co. for new am station in Sapulpa, Okla., et al. Action Jan. 15. Issued order following prehearing confer- ence on Jan. 12 formalizing agreements made in proceeding on applications of Wil- liam P. Ledbetter and E.O. Smith for new am stations in Tolleson, Ariz.; continued hearing from Feb. 25 to April 4. Action Jan. 13. By Hearing Examiner Forest L. McClenning Denied motion by Plainview Radio, Plain- view, Tex., for order that certain depositions not be taken and that the scope of examina- tion be limited in proceeding on its am appli- cation and that of Star of the Plains Bcstg. Co., Slaton, Tex. Action Jan. 14. Granted request by Radio Americas Corp. (WORA) Mayaguez, P.R. for continuance of hearing conference from Jan. 18 to Jan. 27 at 9:30 a.m., in proceeding on its am applica- tion. Action Jan. 14. By Hearing Examiner Herbert Sharfman Granted motion by WTVY Inc. to strike notices of appearance filed by Martin The- atres of Georgia Inc., Columbus Bcstg. Inc., Tupelo Citizens Television Co., Assoc. of Maximum Service Telecasters Inc., Herald Publishing Co., and Birmingham Television Corp., as well as of any other persons except WTVY Inc. and Broadcast Bureau, which may have been accepted for filing; without prejudice, however to filing of appropriate petitions to itervene in proceeding on order directing WTVY Inc. to show cause why its authorization for station WTVY (TV) Dothan, Ala., should not be modified to specify operation on ch. 4 in lieu of ch. 9. Action Jan. 15. On oral request of counsel for Broadcast Bureau, scheduled further prehearing con- ference for Jan. 14 at 2 p.m. in proceeding involving order directing WTVY Inc. to show cause why its authorization for WTVY (TV) Dothan, Ala., schould not be modified to specify operation on ch. 4 in lieu of ch. 9. Action Jan. 13. On oral request of Lawrence W. Felt scheduled further prehearing conference for Jan. 18 at 9:30 a.m. in proceeding on his ap- plication and that of International Good Music Inc., for new fm stations in Carlsbad and San Diego, respectively, both California. Action Jan. 14. By Hearing Examiner Herbert Sharfman On request by Santa Rosa Bcstg. Co., and without objection by Broadcast Bureau, continued hearing from Jan. 18 to Jan. 28, in proceeding on Santa Rosa's application for new am station in Santa Rosa, Calif. Action Jan. 18. By Hearing Examiner Elizabeth C. Smith Denied petitions by Jefferson Standard Bcstg. Co. to add sufficiency of funds issues regarding High Point Television Co. and Tri- Cities Bcstg. Co., and similar petition by High Point Television Co. re Jefferson Stand- ard Bcstg. Co. in Greenboro-High Point, N.C., tv ch. 8 proceeding. Action Jan. 13. BROADCAST ACTIONS By Broadcast Bureau WBRK Pittsfield, Mass.— Granted transfer of control from WKNE Corp. and Kingston Bcstg. Corp. to Luette S., Joseph K. and E. Harry Close, as family group. K72AA Weed Heights, Nev.— Granted cp to change ERP from 66 w to 400 w; type ant. and changes in ant. system of tv trans- lator station. Following stations were granted exten- sions of completion dates as shown: W74AF Springfield Television Bcstg. Corp., Pitts- field, Mass. to May 31; WCTV (TV) Thomas- ville, Ga. to May 1; KORN-TV Mitchell, S.D. to May 1; WIRT (TV) Hibbing, Minn, to June 15. Actions of January 14 WGUS North Augusta, S.C.— Granted ac- quisition of positive control by Henderson Belk through retirement of stock to treas- ury by Hal Edwards. KBIG Avalon, Santa Catalina Island, Calif. — Granted mod. of license to change studio location; remote control permitted while using DA-D (main trans.); conditions. WGR Buffalo, N.Y.— Granted mod. of li- cense to operate main trans, by remote con- trol using DA-N: conditions. KGNC Amarillo, Tex. — Granted mod. of license to operate trans, by remote control, using DA-2; conditions. KQIK Lakeview, Ore. — Granted extension of authority to sign-off at 7 p.m. daily for period ending April 30.. KMBY Monterey, Calif.— Granted change of remote control authority. WSAR Fall River, Mass. — Granted exten- sion of completion date to Jan. 30. Actions of January 13 WAAT Trenton, N.J. — Granted cp to in- stall old main trans, as aux. trans at present location of main trans. WSIX-FM Nashville, Tenn.— Granted cp to change frequency from 97.5 mc to 97.9 mc; increase ERP to 30 kw; make changes in ant.; increase ant. height to 800 ft., and install new trans. WKAN Kankakee, m.— Granted cp to in- stall new trans, at present trans, site as aux. trans.; remote control permitted while using NDA; condition. WTTV-FM Bloomington, Ind.— Granted mod. of cp to increase ERP to 37 kw; de- crease ant. height to 1,090 ft.; change type trans, and type ant. KQAQ Austin, Minn. — Granted mod. of cp to change type trans. WAMR Venice, Fla.— Granted mod. of cp to change type trans. KUDI Great Falls, Mont.— Granted mod. of cp to change type trans. WFAR Farrell, Pa. — Granted mod. of cps to make changes in DA system and DA pat- tern; and make changes in daytime non-DA system (increase height and use center tower); condition. KCRA-FM Sacramento, Calif.— Granted extension of completion date to April 1. Action of January 12 WPEN-FM Philadelphia, Pa.— Remote con- trol permitted (main trans.). Actions of January 11 WRCV-TV Philadelphia, Pa.— Granted li- cense covering installation of aux. ant. near the main trans, site. Grant herein is without prejudice to such action as Commission may deem warranted as result of its final de- terminations with respect to; (1) conclusions and recommendations set forth in the report of network study staff; (2) related studies and inquiries now being considered or con- ducted by Commission; and (3) pending anti-trust matters. WNVY Pensacola, Fla. — Granted change of remote control authority. Action of December 29 WMC-WMCF(FM)-WMCT(TV) Memphis, Tenn. — Granted assignment of licenses to WMC Bcstg. Co. (FOR THE RECORD) in OK, KLM... WHAT'S SO SPECIAL ABOUT YOUR JET? All sorts of things. Mainly, the friendly things that happen inside the KLM DC-8 FRIENDLY? And then some! Everybody in the KLM family knows just how to make flying fun for you. Unexpected little pleasures pop up all along the way. Real chin: Shaving and vanity kits. Your own personal towels. Many other welcome IS IT FAST? COMFORTABLE? Well, the KLM DC-8 cruises at close to 600 Inside it's so quiet you can hear a whisper. Vibration-free, too. And se perfectly custom-contoured. WHEN CAN I GO? Anytime from April 1st on. Make your reservations to Europe now and — Whoosh! Wow! Go! — on the KLM DC-8! See your travel agent (professionals plan better trips) or KLM Royal Dutch Airlines. OFFICES IN: ATLANTA, BEVERLY HILLS. BOSTON. CHICAGO. CINCINNATI. CLEVELAND. DALLAS, DENVER. DETROIT. HOUSTON, INDIANAPOLIS. KANSAS CITY, LOS ANGELES, MIAMI, MILWAUKEE, MINNEAPOLIS, NEW ORLEANS, NEW YORK CITY, PHILADELPHIA, PITTSBURGH, ST. LOUIS, SAN FRANCISCO, SEATTLE, SYRACUSE, WASHINGTON, D. C. 112 BROADCASTING, January 25, 1960 OUR RESPECTS TO . . . Thomas Waldrop Moore Tom Moore's background in the field known broadly as communications has been broad indeed as well as varied: he has sold advertising for a newspaper and a radio station, has sold live and film programming and has sold the pub- lic on the merits of choosing a well- known California mortuary-cemetery as the proper and fitting place for eternal rest. Mr. Moore is a tall, solidly-built man of thoughtful mien, but his eyes wear an impish smile when he remi- nisces about his tour of duty as vice president and director of public rela- tions and advertising for the Forest Lawn Memorial Park in Glendale, Calif. Forest Lawn shatters orthodoxy in a field that hews generally to tradi- tion. It is an understatement to note that it does not eschew razzle-dazzle promotion. Today, Mr. Moore regards his association with Forest Lawn as a monumental milestone that influenced and deflected the direction of his career. His posts there encompassed a mul- titude of duties. Aside from conven- tional tasks, Mr. Moore supervised pro- motion of various radio programs and films sponsored by Forest Lawn. These interludes, he acknowledges, sharpened his interest in radio-tv programming. Sales to Programs • Consequently, he wasn't totally unprepared for a drastic shift in assignment early in 1958 when he was moved from vice president in charge of sales for ABC-TV to his present post of vice president in charge of programming for the tv network. There may have been raised eyebrows in the industry at the time, but Mr. Moore's tenure in the post and the upward climb by ABC-TV in audience and sales underline the soundness of the company's strategy. "Most of the credit for any success I have achieved," Mr. Moore volunteers, "belongs to Leonard Goldenson and Ollie Treyz, who took a chance on me because I did not have any real net- work tv experience at the time." Perhaps one clue to Mr. Moore's affinity for tv programming is his en- chantment with the Broadway theatre in particular and show business in gen- erel. He retains the drawl of his native South, but his conversation is liberally sprinkled with references to Broadway and Hollywood. He is such a theatre buff that he attends practically all the out-of-town openings of plays in New Haven and Boston, and later the Broad- way productions. Early Experience • With a quiet grin, Mr. Moore explains he has been in "communications" since the age of 12 when he worked in the circulation de- partment of his hometown newspaper, the Meridian (Miss.) Star. Thomas Waldrop Moore was born in Meridian on Sept. 17, 1918, and attended Missis- sippi State College there and the U. of Missouri, from which he received a bachelor's degree in journalism in 1939. While working his way through high school and college, Mr. Moore served in the circulation, advertising and edi- torial departments of the Star. After he had completed his education, he con- tinued with the Star, and, on a part-time basis, was a salesman for WCOC Meridian, owned by the newspaper. Mr. Moore remained there until 1941 when he joined the U.S. Navy as an aviator. He was released from service in 1945 as a full lieutenant. Cemetery Stop-gap • Mr. Moore was in Los Angeles after the war, hoping to organize a business group that would buy a radio station in Wyoming, and accepted the position at Forest Lawn as a stop-gap measure. The station project blew up and he remained at Forest Lawn for five years until 1950. "Forest Lawn spent more than $500,000 a year in advertising," Mr. Moore recalls fondly, "and the big per- centage of this money went into radio. We had about nine programs on the air on the various Los Angeles stations and it was a most satisfying experience to help produce them. In 1947, when I ABC-TV's Moore Goodbye to grave concern produced an Easter Sunrise program from Forest Lawn, which was carried over KTLA-TV, I knew I was going to become part of television some day." His opportunity arrived in 1950 when CBS-TV Sales (now CBS Films) opened a west coast office in Los An- geles and Mr. Moore was appointed an account-executive. He covered the en- tire West for almost six years and chalked up an impressive record. His reward was a promotion to New York in 1956 as general sales manager of the CBS unit. Moves to ABC-TV • A year later Mr. Moore shifted to ABC-TV as vice president in charge of sales, and only four months later, in March 1958, he effected the unusual move to the post of vice president in charge of program- ming for the network. His predecessor at ABC-TV, interestingly enough, was another young-man-going-places, James T. Aubrey Jr., who resigned to join CBS-TV and last December was elected president of that network. Mr. Moore is not disconcerted by criticism that ABC-TV has flourished on a mass-appeal programming ap- proach, accentuating filmed westerns and whodunits. He points out that as the "third network," ABC-TV had to "counter-program" to CBS-TV and NBC-TV in an attempt to build up an audience. He rejects the proposition that film shows are necessarily "of poorer quality and lower taste" than live programs and cites such ABC-TV vehicles as Maverick, 77 Sunset Strip and High Road in defense of his con- tention. At this juncture, he adds, ABC-TV is prepared to schedule more live pro- grams, stressing both entertainment and public affairs, and these plans will be implemented in 1960. Blessing in Disguise • The crisis that the television industry now is experienc- ing will be a blessing to the medium, Mr. Moore believes. But he is con- vinced that to attain substantial im- provement, programming control must be fixed at the network level "where it logically belongs." Mr. Moore married the former Claire Stirrat of Seattle in 1943. They have two children — Thomas W. Jr. 13, and Jeanne 8. The family home is in Darien, Conn. Mr. Moore is a member of the Radio & Television Executives Society, the Academy of Television Arts & Sciences, the Los Angeles Country Club, the Sales Executives Club and the Wee Burn Country Club in Darien. He enjoys hunting and golf and read- ing books about show business. He has an unusual hobby connected with tele- vision, but says: "Please don't mention it in print. Most of my friends know about it and those who don't can ask me about it." BROADCASTING, January 25, 1960 113 EDITORIALS Answers please WHAT is the broadcaster's responsibility for the honesty and good taste of the commercials that he carries on his station? Where does this responsibility start? Where does it stop? Is it negligible or is it total? These, we submit, are questions which in time must be answered to the mutual satisfaction of advertisers, agencies and broadcasters — not to mention the government, which at the moment seems inclined to talk in one direction and move in another. Moreover, these are only the fundamental questions that must be answered; there are others, even trickier, in the gray areas between good and bad, between truth and falsehood, where deception is hard to pinpoint and good taste a matter of differing opinions. Let us begin with the premise that responsible media will not accept advertising that is patently false or blatantly offensive. Let us extend that premise to say that responsible agencies will not offer such advertising and that responsible advertisers would not permit it to be offered anyway. From these basic assumptions, which recent history supports, we come head-on to the first question: Who is to say? Up to now the answers that have been offered have varied widely — and for the most part they have seemed to be assumptions that the responsibility lies here or there, not answers given after deliberate study of the question of where responsibility should properly reside. For instance, FTC's Chairman Earl Kintner seemed to be assuming when he said, according to an Assn. of National Advertisers report which he had seen in advance, that the responsibility rests on the advertisers — "you have the strongest weapon of all. the money bags" (Broadcasting, Nov. 30, 1959). Cer- tainly the ANA and the American Assn. of Advertising Agencies are going on the assumption that they, respectively or together, are primely responsible. But FCC's Chairman John C. Doerfer is on record as putting the responsibility on broadcasters, for commercials as well as for program- ming (Broadcasting, Nov. 23, 1959). In Chicago last week the respected voice of Fairfax Cone of Foote, Cone & Belding maintained that virtually all of advertising's sins could be remedied through censorship by media. And in New York another well-known voice, that of Ted Bergmann of Parkson Adv., a man who has worked the broadcasting as well as the agency side, went all the way and called upon broadcasters to test products against the claims made for them before carrying any commercials, and to announce on the air that the pre-tests have been made and the products can be bought with confidence. The details of these proposals are presented elsewhere in these pages. They are not entirely new. Only a few weeks ago, Roger W. Clipp of the Triangle Stations sought ener- getically but unsuccessfully to have the functions of the NAB Code Review Board, of which he is a former chair- man, expanded to include previewing of both commercials and programs, with seals of approval to be given those that won clearance (Broadcasting, Dec. 7, 1959). The NAB Tv Board rejected the idea as too "drastic" at this time. We do not profess to have the answers. We do suggest that the questions are formidable — and that reaching the right answers may be vital to the continued growth and acceptance of broadcast advertising. This we do know: the answers will not be found until the questions are met. It is not too early to start thinking now. 114 NARBA now or never ALL but lost in the turmoil involving broadcasting is the 10-year-old treaty on am broadcasting on the North American continent which has languished before the Senate Foreign Relations Committee. Failure to ratify the NARBA treaty, and the collateral 1956 agreement with Mexico, at this session could trigger an allocations "war" of indiscriminate channel-jumping with disastrous effects on reception. The Daytime Broadcasters Assn., which asserts repre- sentation of some 250 of the 1700 stations now operating from sunrise to sunset, has openly lobbied against Senate ratification. Two bills are pending to instruct the FCC to authorize 6 a.m. to 6 p.m. operation. The FCC, the State Department and virtually all other entities in am radio, have implored the Senate to ratify the agreements or invite chaos. But the daytimers have been able to muster sufficient strength to block action. There has been one significant development, however. The regional stations, which heretofore have put up no or- ganized resistance, have now established Regional Broad- casters for the avowed purpose of fostering Senate ratifica- tion. At long last, they realized that while the daytimers have ostensibly sought fixed hours only on Mexican and U.S. clears, the legislation they espouse would strike at domestic regionals, and without directional or any other protection. The FCC has twice rejected the daytimers' pro- posals, so they now seek from Congress what they cannot get from the expert body charged with the responsibility of providing maximum interference-free service to the public. The daytimers cannot be criticized for wanting to im- prove their lots, notably during the most lucrative radio hours. But they should not seek to do it at the expense of old-established services or through legislative pressure. The new Regional Broadcasters, organized at the call of Payson Hall, director of broadcast properties of Meredith, has no simple task, because it is easier to block legislation than to enact it. Ratification hearings begin today (Jan. 25) before the Senate Foreign Relations Subcommittee. Among the regionals are many of the old-established and most respected stations. This is their opportunity to cite the facts. And there isn't too much time in which to do it with Congress eyeing adjournment by July. Drawn for BROADCASTING by Sid Hix "From now on give rods and reels for premiums . . . no more free plugs." BROADCASTING, January 25, 1960 COURTESY OF THE GULF OIL CORPORATION EDWARD PETRY & CO., NATIONAL REPRESENTATIVES now more than ever Keystone makes sense and dollars too here's how, a Keystone has 1085 locally programmed radio stations covering 54% of all radio homes in the U.S.A. Keystone has 86% coverage of all farm markets in the country. Keystone offers plus merchandising tailored to your campaign needs at no cost to you. Keystone covers Hometown and Rural America at the lowest cost. Write for our complete station list and our farm market survey. They're yours for the asking. BROADCASTING SYSTEM, inc San Francisco 57 Post St. Sutter 1-7400 Detroit Penobscot Building WOodward 2-4505 Los Angeles 3142 Wilshire Blvd. Dunkirk 3-2910 New York 527 Madison Ave. Eldorado 5-3720 Chicago 111 W. Washington State 2-8900 FEBRUARY 1, 1960 THIRTY-FIVE CENTS BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO NAB alters its position on FCC powers over programming Page 31 Morse subcommittee seeks action on international treaties Page 62 Profile: Earl Kintner. FTC's watchful eye over advertising Page 71 l $30 million combine seeks post- '48 films for tv & theatre Page 79 ■ Since "time when," man has feared, yet sought, the unknown, the void, en today, this overwhelming seeking for adventure is proved in current TV ER ZONE follows this trend to adventure, incorporates the most complete and compelling film records available anywhere of the most shocking adventures and events from the past 60 years. Colonel "Pappy" Boyington, celebrated World War II ace, survivor of torturous years in an enemy prison camp, winner of the Congressional Medal of Honor, is the man who knows what it means to live in the Danger Zone. He hosts this thrilling new series and interviews many survivors of the outstanding dramatic events that made history. 26 HALF-HOUR FILMS are now available, 1ST RUN! Check this new syndicated DANGER ZONE series today. CROSBY/ 1JKOWN PRODUCTIONS Sing Crosby, Chairman ■ Kenyon Brown, President For further information about DANGER ZONE, write or phone: Henry R. Flynn, General Manage 915 North La Brea. Hollywood 38. Calif , OLdfield 6 6050 ■ Distribution outiidt tht US: Video- Elverson, Pa . National Bank held up at gun point by bandit WGAL-TV newsman arrives at rob- bery scene same time as police Detectives check bank for evi- dence, dust for fingerprints Eye-witness points out direc- tion taken by fleeing bandit Abandoned get-away car quickly located at edge of nearby woods AMERICA'S 1 Oth Woods are searched in effort to apprehend and capture bandit MARKET In woods, posse finds part of money stolen from Elverson bank Just two hours and bandit is ap- prehended and taken into custody "News events as exciting as the one shown above do not happen every day. However, an everyday occurrence is the prompt reporting of news whether in Elverson, Pa., or in any other city throughout the wide WGAL-TV coverage area. WGAL-TV provides broad news coverage as a public service to the hundreds of communities in its great market area. WGAL-TV Lancaster, Pa. NBC and CBS STEINMAN STATION Clair McCollough, Pres. Representative: The MEEKER Company, Inc. New York • Chicago • Los Angeles • San Francisco BROADCASTING, February 1, 1960 CLOSED CIRCUIT No smoke screens • Look for disap- pearance of medical claims from cig- arette advertising. All major tobacco companies but one have agreed, after private conferences with Federal Trade Commission, not to base copy claims on medical angles. Exception is company which had never used such claims hence has told FTC there's no need for it to join agreement. Whose policy? • It's open question whether NAB board approved associa- tion's change of historic stand against program surveillance by FCC — as re- vealed by President Fellows last week in testimony before FCC (story page 31). At NAB board meeting last De- cember association's chief counsel, Douglas Anello, urged modification of association's long insistence on com- plete constitutional prohibition against FCC's reviewing programming. But minutes of meeting, as reviewed by board member last week, show no vote of any kind was taken on Mr. Anello's presentation. NBC's station search • It looks like no deal on NBC's effort to acquire San Francisco Chronicle's ch. 4 KRON-TV as last phase of three-ply transaction involving its Philadelphia and Wash- ington properties, as well as RKO Gen- eral's WNAC-AM-FM-TV Boston [Broadcasting, Jan. 25] but network now reportedly is actively in negotia- tion for San Francisco independent, ch. 2 KTVU (TV) owned by Pabst- Ingrim-Pauley group. P. A. (Buddy) Sugg, NBC executive vice president in charge of owned stations and spot sales, has been handling negotiations and re- turned last Wednesday from quick trip to West Coast. While no formal comment was made, it's understood that Chronicle-KRON's president, Charles D. Thieriot, rejected NBC offer of about $8 million, indi- cating no disposition to sell property, now affiliated with NBC. While nego- tiations are still in progress for ch. 2 station, NBC is understood also to be interested in possible "replacement" property in Pittsburgh, Detroit or Cleve- land if San Francisco negotiations fail. NBC-RKO General transaction pro- vides for even exchange of WRCV- AM-TV for WNAC-AM-FM-TV and contingent purchase by RKO of WRC- AM-FM-TV for $11.5 million. FCC was told that if NBC isn't able to ac- quire second station by April 2, its agreement with RKO General will ex- pire. Spawning grounds • Popular senti- ment for more public affairs program- ming on tv may create profitable new field for producers of these programs, as source of supply for networks as well as stations. Sign of trend seen in last week's announcement by origina- tors of Person to Person who opened up A to Z Enterprises Inc. specializing in public affairs packages (see page 80). Present program packagers of enter- tainment shows would not be expected to switch to public affairs as long as they find markets for their entertain- ment product, reasoning goes. Indepen- dent stations could be hard put to pro- duce sufficient quantities of own public affairs shows. Spots per quarter • N. C. (Duke) Rorabaugh on May 15 will issue new quarterly spot tv report — at present for advertisers and agencies — which will in- clude estimated spot tv expenditures (at one-time rate) by advertiser, brand and product categories. New report will cover first quarter of 1960, adds to Rorabaugh's spot tv schedule activities data to which stations and representa- tives subscribe, and gathering of spot tv gross billing figures (by advertisers quarterly, by brands annually) and spot tv gross billing for Television Bureau of Advertising. Popularity poll • A. C. Nielsen Co. has been commissioned by "name" agency to conduct "media image" sur- vey among country's radio-tv, news- paper-magazine representatives, with re- sults expected to be tabulated within next fortnight. Company's special re- search division last month asked over 650 media reps to list three agencies they feel have best media buying depart- ments, with commentary columns for "'bouquets" and "brickbats." End in sight • Barring unforeseen de- velopments, FCC today (Feb. 1) will close record on its program jurisdiction hearing with testimony of AB-PT Pres- ident Leonard Goldenson and ABC-TV President Ollie Treyz. Promptly after anticipated noon recess, FCC will go into executive session to complete its al- locations presentation tomorrow (Feb. 2) to Senate Communications Subcom- mittee. FCC has spent practically every available hour on preparation, having met last Friday morning before hearing CBS Inc. President Frank Stanton's pre- sentation (pages 9, 43). Mr. Goldenson, who flew to Wash- ington last Tuesday from Phoenix where ABC owned and operated sta- tions were holding annual convention, said Friday he does not propose to duplicate testimony of preceding net- work witnesses, Robert W. Sarnoff, NBC board chairman, and Dr. Stanton. Mr. Treyz is armed with exhibits on ABC-TV programming and coverage. Tape jurisdiction • American Federa- tion of Television & Radio Artists is reported to have mailed out over week- end notices to tv program producers and advertising agencies as well as to Screen Actors Guild and National Labor Relations Board, alerting them to AFTRA's intention to reassert its juris- diction over tape programming. At present AFTRA holds such jurisdiction at networks and stations, but SAG, which holds contracts at film studios, insists it is bargaining agent for tape done at studios. Reason for AFTRA's move: by law, it had to serve notice 60 days before March 31, expiration date of SAG's tv supplement pact with film producers. Another SAG-AFTRA battle brewing? MBS in market • Mutual's manage- ment team, Albert Gregory McCarthy Jr., Chester Ferguson and MBS Presi- dent Robert F. Hurleigh have quietly been inspecting radio station facilities with view toward purchasing some. Initial reaction: stations visited so far seem "overpriced" but search is con- tinuing. Payola problem • FCC's new "get- tough" approach is being manifested in handling of payola questionnaire returns (Broadcasting, Jan. 25). FCC last week passed over group of Washington state stations in actions on routine li- cense renewals. Reason: replies to payola questionnaires either had not been received or had not been tabulated as yet. Under new policy implemented two weeks ago Commission instructed staff to make at least cursory examina- tion of station's payola reply before re- newal action. Several other Washington stations which had replied were renewed on schedule. On the scene • For first time, CBS last week held meeting of its top tv programming board away from New York. Session was held last Monday night and Tuesday morning in Wash- ington where top brass, headed by CBS Inc. President Frank Stanton, at- tended FCC's programming hearing (see box, page 54). One top executive said: "Washington is the only place where we can get a taste of what's go- ing on in broadcasting." Published every Monday, 53rd issue (Yearbook Number) published in September by Broadcasting Publications Inc., 1735 DeSales St., N. W., Washington 6, D. C. Second-class postage paid at Washington, D. C. STRENGTH: $176,000-in just 18 hours. That's the amount Northeastern Ohioans donated to the New March of Dimes in response to WJW-TV's recent special Telethon . . . the second largest amount ever collected in any market throughout the U.S.A. • More than 4,000,000 viewers look to WJW-TV for the best of everything . . . highest rated news, the greatest array of feature movies, and creative, valid public service. A STORER STATION • REPRESENTED BY THE KATZ AGENCY YOU KNOW WHERE YOU'RE GOING WITH CBS CLEVELAND WEEK IN BRIEF The annihilation of creative thinking • Conformity, shifting of responsibility and surrendering of initiative for "security" and that "castle" in Westport are signs of today's "sophisticated gold-bricking" which point to the destruction of all incentive for creative thinking. The result is mediocre advertising and marketing, claims Clay W. Stephenson, president of his own Houston, Tex., advertising agency. He sets it all forth in this week's Monday Memo. Page 26. FCC sees itself • NAB, NBC, CBS and others tell Commission what they think its powers are and why. NAB pulls surprise by relaxing its longtime position that FCC must keep its nose out of programming except in case of law violations. Page 31. NARBA action urged • Senate subcommittee hears pros and cons on NARBA and U.S. -Mexico agreement on use of broadcast frequencies and plans to make recommendations to Foreign Relations Committee this week. Page 62. Bates shouts foul • Bates full-page newspaper ad addressed to Federal Trade Commission chairman stirs Washington and Madison Avenue, but reaction is all sotto voce. Agency charges FTC has changed rules, asks for explanations. Page 70. Meet Earl W. Kintner • Who is Earl Kintner? The chairman of the Federal Trade Commission has shot up in 11 years from trial lawyer in a stodgy federal agency to chairman of a revitalized FTC. He's a man going places and he's a man to watch. Page 71. Here come the drop-ins • FCC proposes two drop-ins of vhf channels involving possible less-than-minimum mileage separations. Proposes to add extra vhf channel in Grand Rapids and Providence; makes final ch. 13 allocation to Corpus Christi. Page 74. Network billing up • All three show gains in November 1959 as billings rise $6 million over November 1958. Page 75. NBC issues more standards • Rules for identifying recorded material are issued and standards for news-handling are codified. Page 76. Post-48 films • Theatre exhibitors forming $30 million combine to purchase films for theatre and tv use. Page 79. New York State vs. TelePrompTer • The New York State Attorney General receives court permission to start legal actions to dissolve Tele- PrompTer and Floyd Patterson Enterprises. State raises monopoly charges. Page 79. Transoceanic tv coming closer • Navy unveils Washington - Pearl Harbor teletype radio circuit, via "bounce" from moon, and Air Force Research Center announces discovery of radio duct 5,000 miles above South Atlantic. Both seen speeding day of global tv. Page 84. Mr. Stephenson DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 56 CHANGING HANDS 77 CLOSED CIRCUIT 5 COLORCASTING 82 DATEBOOK 15 EDITORIAL PAGE 106 EQUIPMENT & ENGINEERING 84 FANFARE 92 FATES & FORTUNES 85 FOR THE RECORD 93 GOVERNMENT 62 INTERNATIONAL 89 LEAD STORY 31 THE MEDIA 75 MONDAY MEMO 26 OPEN MIKE 22 OUR RESPECTS 105 PROGRAMMING 79 WEEK'S HEADLINERS 10 .ess BROADCASTING, February 1, 1960 i8"r MOVING UP., and Take a look or the latest Hooper {J-F, 1959) TIME WILS STATION B Mon-Fri 7:00 am 12:00 noon 57.0 26.5 Mon-Fri 12:00 noon 6:00 pm 66.2 16.3 Represented by VENARD, RINT0UL & McCONNElL, '»<. NBC • CHANNEL 10 studios in Lansing - Jackson -Battle Creek 916 and WP0N-P0NTIAC ■illllllllM OKI §W» ED@WD[1 PU WPRO-TV LEADS ! ID Nielsen Station Index fori Nov. 1959 3?5 e0'n f^ - —, More than 1100 first run Paramount, MGM, Republic, Warner Brothers! MONTHLY TV REPORT tor four weeks October 26 -November 22 Providence Area See COMPLETE TV <>M tor data on: • Audl.ncB composition • Market «r««, »,G. en Station MARKET DATA [ TOTAL HOMES TV HOMES j ! 211.800 195. eoo I RCE -Niel84n E„,imat( M^ch, '950 MOVIE LEADERSHIP, YES! AND IN EVERY OTHER AREA OF PROGRAMMING, TOO. WPRO-TV Providence capital cities broadcasting corporation • Represented by Blair TV s BROADCASTING, February 1, 1960 AT DEADLINE LATE NEWSBREAKS ON THIS PAGE AND NEXT • DETAILED COVERAGE OF THE WEEK BEGINS ON PAGE 31 STANTON HITS PROGRAM POWER No middle ground for FCC, says CBS head In face of stiff S^-hour cross exam- ination by FCC Friday (Jan. 29), CBS Inc. President Frank Stanton stoutly maintained that there is no middle ground in any government regulation of tv programming. (For report on Dr. Stanton's prepared testimony, see page 43.) Commission has no business getting involved in programming content, he stressed. He reiterated, under questioning of Chairman John C. Doerfer and other commissioners, that FCC jurisdiction in program area is restricted to com- j parative proceedings only. There cannot be "a little bit of regulation" in pro- gramming content, he said, and ex- pressed opinion that Commission scru-l tiny of how licensee determines needs j of public would result in "a field day for lawyers." Failure of affiliates to clear network sustaining and public service program- ming is of concern to public but is not proper area for FCC consideration, Dr. Stanton stated. Comr. John Cross said he had difficulty seeing how "great good" would result as result of current public spotlight on tv programming if FCC does not take action. Witness re- plied that there already are many signs of improvement and that public is final "touchstone" in programming and pub- lic definitely is not "status quo." Dr. Stanton said there is great deal of misunderstanding among critics who charge network schedules are full of murder, mayhem and mediocrity. He pointed out wide range of programming on any given night and that in only one half-hour time period of networks' schedules for week is same format of- fered by all three at same time. "This is a lot different than the image that is created by some critics," he countered. There is no basis to charges that pub- lic really pays for "free" tv, Dr. Stanton said. Product prices, he estimated, would go up if advertisers shifted their tv expenditures into other media. "For most kinds of advertising, tv does a better job than any other media," he stated in giving the reason for tv's rapid growth in past decade. Dr. Stanton also strongly disputed contention of many that tv avoids con- troversy. He named long list of CBS- TV programs which did not deal with "sweetness and light . . . These are hard-hitting, dramatic programs." Asked about deletion (by advertiser) of word "gas" from one such program, Dr. Stanton said such actions were "spora- dic and atypical." Particular instance was poor case of judgment by CBS executive, he said, and would not hap- pen under new network policies in dealing with advertisers (see earlier story, page 46). Required programming statistics in FCC renewal forms are obsolete, Dr. Stanton felt, and he said he is not sure Commission should require any pro- gramming information and what use is intended of such listing. Questioned by Chairman Doerfer on CBS' editorializing policy, Dr. Stanton said present rule-of-thumb is not to state opinion unless owned stations or net- work have something to say. "Within the year," Dr. Stanton said, "it is likely that the CBS networks (both radio and tv) will have regular editorial periods." CBS developed its tv programming by "hard work and money," Dr. Stanton testified. Network went $53 million in red before it turned corner in tv, he said, adding that government directives or government scrutiny had nothing to do with this development. Last session of current phase of FCC investigation, which began with public hearing Dec. 7, is scheduled this morn- ing (Monday) at 10 a.m. in Rm. 7134 at Commission. ABC President Leonard Goldenson is only witness scheduled to testify. Station sales Following station sales were re- ported Friday, both subject to usual FCC approval: • WJPB-TV Fairmont, W. Va.: 50% interest sold by J. Patrick Beacom to Thomas P. Johnson and George W. Eby for $100,000. Mr. Johnson will own 47.5%; Mr. Eby, 2.5%. Transac- tion was result of merger agreement when Messrs. Johnson and Eby were principals of Telecasting Inc., applicant opposing WJPB-TV Inc. for ch. 5 in Fairmount. WJPB-TV, now on ch. 35, holds permit for ch. 5, granted Nov. 4, 1959. Messrs. Johnson and Eby are principals in now-dark ch. 22 WENS (TV) Pittsburgh. Mr. Beacom also owns WWW Grafton, W. Va., and WBUT- AM-FM Butler, Pa. WJPB-TV is affil- iated with ABC and CBS. • WCAT Orange, Mass.: Sold by William R. Sweeney to Ralph Mellon for $70,000. Mr. Mellon is chief engi- neer and part owner of WPAZ Potts- town, Pa. Broker was Haskell Bloom- berg. WCAT is 1 kw daytimer on 1390 kc. KDKA, AFTRA extend pact pending talks KDKA-AM-TV, Westinghouse sta- tions in Pittsburgh, and American Fed- eration of Radio-Television Artists agreed Jan. 29 to extend their con- tracts through Feb. 21 while current negotiations continue. Two-year con- tracts covering about 70 staff announc- ers and freelancers were to expire Jan. 31. Employes of stations had voted un- animously Jan. 21, during negotiations, to authorize strike if necessary to en- force contract demands. Doerfer, Kintner on AFA program More than 500 advertiser, agency and media men will meet in Washing- ton Friday (Feb. 5) for annual mid- winter conference of Advertising Fed- eration of America at Statler-Hilton Hotel. In course of day-long agenda worked out last Friday (Jan. 29), con- ferees will have opportunity to quiz federal regulators and lawmakers. Opening session at 10 a.m., presided over by Arthur C. Fatt, conference vice chairman and president of Grey Adv., will give delegates chance to quiz FCC Chairman John C. Doerfer; FTC Chair- man Earl Kintner; Harold T. Schwartz, Internal Revenue Service assistant com- missioner, and E. K. Hartenbower, KCMO Kansas City, of NAB Tv Code Review Board. Mack confined Former FCC Comr. Richard A. Mack has entered psychiatric institute in Miami under court petition signed by his father, Charles Mack. Mr. Mack entered Jackson Memorial Institute Thursday for observation and examina- tion. Second trial of Mr. Mack and Miami attorney Thurman A. Whiteside, on charges of conspiring to throw Miami ch. 10 grant to National Air- lines, was scheduled to begin Feb. 2 in Washington. First trial ended in hung jury. BROADCASTING, February 1, 1960 9 AT DEADLINE CONTINUED • Business briefly Cool campaign • Hudnut-Du Barry Div. of Warner-Lambert Pharmaceuti- cal Co. firming up spot tv push for new product, Cool-Glo (skin freshener cream). Undetermined number of mar- kets will run spots from mid-February through April. Agency, Lambert & Feasley, N.Y. Eastco proposal • BBDO is proposing budget expansion for Eastco Inc., White Plains, N.Y., which if approved would signal national media drive for new Clearsil medicated shampoo (for young- sters). Shampoo, Eastco's new product, has been tested successfully via radio and tv. BBDO already has bought min- utes in Dick Clark program on ABC- TV contingent on shampoo being ad- vertised nationally. If those plans don't jell, time will be taken by Eastco's Clearsil ointment, already program par- ticipant through Lennen & Newell. Beer call • F. & M. Schaefer Brewing Co., Brooklyn, adding Philadelphia and Albany markets to tv spot drive for Schaefer beer. Some eight 20-second spots per week for 30 weeks will be set in campaign which started earlier in New York City. Agency, BBDO, N.Y. Lamps on CBS Radio • Lamp Div. of General Electric Co. Schenectady, N.Y., is first advertiser to buy parts of CBS Radio's new Bing Crosby and Rose- mary Clooney weekday morning show (10:45-11 a.m.) starting Feb. 29. GE division signed for two 10-minute seg- ments weekly for 52 weeks, via BBDO. NY., and plans to use both singing stars in its commercials. Air France to add • There's strong possibility that Air France will expand its spot radio usage on West Coast, principally in Los Angeles where on first week of April it'll start its "Gate- way" jet flights (L.A. — Montreal — Paris). Air France, via BBDO, NY., has novel tie-in with French Govt. Tourist Bureau — they share time costs. Air France has been using spot radio in 10 markets (all top metropolitan areas) since last May, sticks to good music stations. Blanketing Canada • Jiffy Products of Canada, maker of Jiffy saws, is plan- ning tv and radio campaign through- out Dominion with copy in both Eng- lish and French. Jerome O'Leary Adv., Boston, is placing schedule. WEEK'S HEADLINERS Mr. Arnoux Mr. Lambe Campbell Arnoux, president of WTAR Ra- dio-Tv Corp., operator of WTAR-AM-TV Nor- folk, Va., becomes chair- man of board today (Feb. 1). Robert M. Lambe Jr., vp in charge of sales, succeeds Mr. Arnoux as president and general manager. Mr. Arnoux began broadcasting career with Fort Worth Star-Telegram in 1922 when it operated WBAP, there. He was program director and chief an- nounce He moved to Hot Springs, Ark., in 1924, built and became general manager of KTHS. In 1934 he as- sumed direction of WTAR Norfolk, Va., and was named president of WTAR Radio Corp. in 1946. He has been Dis- trict 4 director on NAB Board of Directors for six years; he helped organize Tv Board of Directors, serving five years on board, and was named chairman in 1956-1957. He was one of organizers of Tv Bureau of Advertising and was member of board until his retirement last Nov. Mr. Lambe's promotion climaxes meteoric rise to broadcasting promi- nence from period following World War II when he helped to construct and put on air WNCA Asheville, N.C. He served as general manager until 1949 when he became sales manager of WFMY-TV Greensboro, N.C. In 1951, he was named general sales manager of WTAR-AM-TV and was appointed vp in 1958. Edmund F. Johnstone today (Feb. 1 ) joins Kastor, Hilton, Chesley, Clifford & Atherton Inc., NY., as vice chairman of executive committee and member of board of directors. Mr. Johnstone resigned last month as senior vp of Fletcher Richards, Calkins & Holden, N.Y. During year there he was account supervisor on Drug Re- search Corp., Sofskin Inc., Dunbar Labs Div. of Chemway Corp. and Rapidol Dis- tributing Co. Prior to joining Richards agency he was part- ner in Dowd. Redfield & Johnstone Inc., N.Y. Unlike his departure from DR&J when Sofskin, Dunbar and Rapidol accounts moved with him, no accounts were expected to be involved in Mr. Johnstone's latest shift, agency spokes- man said. Malcolm C. Klein, vp in charge of WNTA-TV New York, elected executive vp and general manager of NTA Televi- sion Corp., owner and operator of WNTA- TV. Before joining station in 1958, he served as assistant general sales manager of KABC-TV Los Angeles for two years. Earlier, he was account executive with KABC-TV for four years and with KLAC- TV Los Angeles (now KCOP-TV) in various executive posts for four years. Mr. Klein Mr. Johnstone Kenneth M. Johnson, sales manager at WNBQ (TV) Chicago, will join McGav- ren Tv, NY., as executive vp today (Feb. 1). Appointment is first formal organiza- tional step launching tv station representa- tion firm as separate arm of Daren F. McGavren Co., which will handle only ra- dio (Closed Circuit, Jan. 4). Before join- ing WNBQ Mr. Johnson was tv account executive for NBC-TV Spot Sales, Los An- Mr. Johnson geles, and San Francisco. Prior to that, he played profes- sional football for San Francisco 49'ers. Mort Bassett, formerly vp and New York office manager of Robert E. Eastman Co., joins Forjoe & Co., station representa- tive, that city, effective today (Feb. 1). In newly created post of executive vp and partner (with president Joseph Bloom). Mr. Bassett, with Eastman for year prior to resignation last month (Broadcasting, Jan. 11), formerly owned WROD Day- tona Beach, Fla., and before that was with John Blair & Co., Morse International and NBC during 23 years in broadcasting. <%1 Mr. Bassett to BROADCASTING, February 1, 1960 OFFICE SAN FRANCISCO OFFICE ST. LOUIS OFFICE LOS ANGELES OFFICE DALLAS OFFICE JACKSONVILLE OFFICE SPEED that aids Northwest marketing JOHN BURR, manager of our Seattle office, one of ten offices providing fast efficient service to Advertising throughout the U.S. — service that helps advertising dollars deliver extra value. Check Seattle-Tacoma's growth just since the 40's, and you see the importance of on-the-ground representation in the Northwest. Puget Sound industry has been quick to recognize the great sales- building opportunities in tele- vision. In most of America's giant markets, the stations that can best help advertisers cash-in on those opportunities are repre- sented by Blair-TV. Since buying-decisions for east- ern markets must be firmed-up before 2 p.m. in the Northwest, fast transmission of data and avail- abilities is paramount. And North- west agencies get precisely such service from our Seattle office. Blair-TV operates on this basic principle: that alert, informed representation is a service vital not only to stations but also to all Advertising, and to the business dependent on it for volume and profit. From the first, our list has been made up of stations and mar- kets we felt in position to serve effectively. Today these stations cover 56 percent of America's pop- ulation — virtually 60 percent of its effective buying power. In its area, each station stands as a power-house of selling force. To help advertisers and agencies make most profitable use of that force, is the constant objective of our entire organization. BLAIR-TV A NATIONWIDE ORGANIZATION ULHI II I 1 AT THE SERVICE OF ADVERTISING WABC-TV-New York W-TEN- Albany-Schenectady-Troy WFBG-TV — Altoona-Johnstown WNBF-TV-Binghamton WHDH-TV- Boston WBKB-Chicago WCPO-TV-Cincinnati WEWS- Cleveland WBNS-TV- Columbus KFJZ-TV-Dallas-Ft. Worth WXYZ-TV- Detroit KFRE-TV- Fresno WNHC-TV- Hartford-New Haven WJIM-TV-Lansing KTTV-Los Angeles WMCT- Memphis WDSU-TV-New Orleans KGO-TV-San Francisco WOW-TV- Omaha WFIL-TV-Philadelphia WIIC- Pittsburgh KGW-TV- Portland WPRO-TV - Providence KING-TV — Seattle-Tacoma KTVI-St. Louis WFLA-TV — Tampa-St. Petersburg BROADCASTING, February 1, 1960 II 5 HE PROOF IS I JANUARY '59 ALBANY-TROY SCHENECTADY ARB Rating 32.6 55.9 3-station market % Share Outrates: Naked City Lawman Zane Grey Rifleman Rescue 8 FEBRUARY '59 NEW YORK CITY 14.3 ARB (Arbitron) Rating % 213 fa I ■!! Share 2nd in 7-station market Outrates: MacKenzie's Raiders Jefferson Drum Dial 999 Harbor Command Lawman CURRENT SMASH RATINGS MAY '59 ORLANDO AUGUST '59 GREENSBORO WINSTON-SALEM 3I«5 Rating SEPTEMBER '59 SEATTLE 20a6 Rating 23 aO Rating UUiT Share 3-station market Outrates: Lawless Years 770" 1 iHWShare 2-station market No. 1 syndicated show Outrates: Sea Hunt 19 1% ■ II ■■ Share 4-station market Outrates: Naked City M-Squad Father Knows Best U.S. Marshal MacKenzie's Raiders M-Squad D.A.'s Man Restless Gun Rifleman Walter Winchell File MacKenzie's Raiders Wyatt Earp Meet McGraw OCTOBER '59 CHARLOTTE Pulse 25.5 53.1 2-station market Outrates: Highway Patrol Sea Hunt Peter Gunn The Vikings Manhunt Rating Share FIRST RUN EM in some markets, NEW YORK CONFIDENTIAL and CANNONBALL are now available through Arrow Productions realistically priced to meet your needs. Wire or phone today THE PERFORMANCE! MARCH '59 APRIL '59 JUNE '59 1 JACKSONVILLE DETROIT TULSA 30«7fiating IS>8 Rating 28a 1 Rating ci n% ■ ■ 01 Idle 2-station market 40 ■ ^■JPr ■ Hi OlldlG 4-station market UUilJ Sharp 3-station market Ouirates: Sea Hunt Highway Patrol Rescue 8 Outrates : Highway Patrol Rawhide Union Pacific Outrates : Restless Gun Highway Patrol Mike Hammer 26 Men Richard Diamond The Texan Rough Riders Tombstone Territory Whirlybirds JULY '59 NEW ORLEANS ARB Rating 15.9 53.0 3-station market Outrates: Naked City 77 Sunset Strip Wyatt Earp Tombstone Territory Whirlybirds Share T ] ! HIGHBALLING INTO 2„rbli\ to nearly 400,000 tvtett}. Verily, West-Texas k / west texas television network KDUB-TV KEDY-TV LUBBOCK, TEXAS BIG SPRING, TEXAS KPAR-TV KVER-TV ABILENE ■ SWEETWATER ClOVIS, NEW MEXICO W. D. "Dub" Rogers, President and Gen. Mgr. 15 DURING A FABULOUS 3-YEAR NETWORK RUN!* 113 ACTI ON - ALL-TH E- WAY HALF-HOURS... AVAILABLE NOW FOR LOCAL SPONSORSHIP Here's one of the hardest-riding western adventure series on television today — a standout audience builder that did a bang -up job for Kellogg's during its three-year network run! Its good, clean fun and rip-roaring action make it ideal for afternoon and early evening across-the-board stripping! Draw a bead on top sales in your market. Get the low-down by contacting your Screen Gems representative, today! STARRING GUY MADISON as WILD BILL HICKOK i:*'3-Station ATLANTA 51.6 AUDIENCE SHARE RATING 17.2 3-Station BALTIMORE 56.1 AUDIENCE SHARE RATING 15.8 3-Station CINCINNATI 48.9 AUDIENCE SHARE RATING 15.0 4-Station MINNEAPOLIS ST. PAUL 75.7 AUDIENCE SHARE RATING 16.5 3-Station NEW ORLEANS 63.6 AUDIENCE SHARE RATING 17.7 3-Station EL PASO 63.8 AUDIENCE SHARE RATING 19.6 3-Station EVANSVILLE 48.5 AUDIENCE SHARE RATING 23.2 2-Station ROCHESTER 87.8 AUDIENCE SHARE RATING 32.5 3-Station COLUMBUS 46.5 AUDIENCE SHARE RATING 16.5 3-Station HUNTINGTON, W. VA. 52.5 AUDIENCE SHARE RATING 22.4 2-Station GRAND RAPIDS- KALAMAZOO 52.7 AUDIENCE SHARE RATING 20.6 2-Station SIOUX FALLS 98.4 AUDIENCE SHARE RATING 24.9 2-Station LUBBOCK 73.2 AUDIENCE SHARE RATING 26.7 3-Station CLEVELAND 84.9 AUDIENCE SHARE RATING 15.7 ANDY DEVINE as JINGLES Source: ARB Representative Average Ratings BS-TV, Sunday, 11:30-12:00 Noon, June-Oct., 1955. 2:30-1:00 PM, Oct., 1955-May, 1958. Source: Nielsen. SCREEN W GEMS, inc. TELEVISION SUBSIDIARY OP COLUMBIA PICTURES CORP. NEW YORK . DETROIT . CHICAGO . DALLAS • HOLLYWOOD . ATLANTA . TORONTO KOH O RENO KFBK ° SACRAMENTO KBEE O MODESTO KMJ O. FRESNO KERN ° BAKERSFIELD delivers more for the money in California's inland valley and Western Nevada Check Paul H. Raymer Co. for the facts MCCLATCHY BROADCASTING COMPANY SACRAMENTO, CALIFORNIA JUST AROUND THE CORNER (could be YOUR corner!) A HAZARD THAT NEVER SLEEPS- the accusation of LIBEL— SLANDER J PIRACY-PLAGIARISM INVASION OF PRIVACY COPYRIGHT VIOLATION Directed at Station, Staff, Speaker, Talent, Sponsor You can't recapture the WORDS but you CAN INSURE and hold possible Dollar Loss within non-embarrassing limits. Learn about our UNIQUE EXCESS POLICY which does the job at surprisingly low cost. FOR DETAILS AND RATES WRITE is clinic chairman. Feb. 17 — Assn. of National Advertisers, co-op advertising workshop, Hotel Sheraton-East, New York. Feb. 18-23 — American Bar Assn. midwinter meet- ing, Edgewater Beach Hotel, Chicago. ABA board of governors and groups, along with National Con- ference of Bar Presidents and Fellows of the American Bar Foundation, meet in advance of House of Delegates sessions Feb. 22-23. Progress report on study work with media representatives on controversial Canon 35 (radio-tv access to courtroom proceedings) expected to be filed. *Feb. 19 — Senate Interstate & Foreign Commerce Committee session with spokesmen for federal regulatory agencies, networks, advertising agencies, advertisers, et al., on corrective measures being taken against alleged abuses in radio-tv. Wash- ington, D.C. Feb. 19 — Sales Executives Assn. and Advertising Club of St. Louis, combined meeting, Statler Hil- ton Hotel. Speaker: Robert Hurleigh, president, MBS. Feb. 19-22 — National Sales Executives-Interna- tional mid-winter board of directors meet, Robert Meyer Hotel, Jacksonville, Fla. Feb. 21-22— Virginia AP Broadcasters— Washing- ton & Lee U.'s radio newsmen's seminar. Feb. 22-24 — International Advertising Assn., first Latin American convention, Caracas, Venezuela. Feb. 23 — Radio & Television Executives Society timebuying-selling seminar. Tv personality Dick Clark speaks on the teen-age market. Hotel Lex- ington, New York, noon-2 p.m. *Feb. 24 — Voice of Democracy annual contest luncheon and announcement of national winner. Speaker: Rep. Daniel K. Inouye (D-Hawaii) Statler- Hilton Hotel, Washington. Feb. 24-25— Fifth annual State Presidents Con- ference under NAB auspices, Shoreham Hotel, Washington. Presidents of state broadcasters as- sociations will attend; Voice of Democracy lunch- eon will be a feature. Feb. 29-March 1— CBS Network Affiliates and Network Officials, special confereace. Shoreham Hotel, Washington. Speakers will include Sen. War- ren G. Magnuson (D-Wash.), chairman, Senate In- terstate and Foreign Commerce Committee; Rep. Oren Harris (D-Ark.), chairman, House Interstate and Foreign Commerce Committee and House Leg- islative Oversight Subcommittee; FCC Chairman John C. Doerfer and FTC Chairman Earl Kintner. MARCH March 1 — Radio & Television Executives Society timebuying-selling seminar. John F. Hurlbut, di- rector of promotion-public relations, WFBM-TV Indianapolis, and Harold A. Smith, program pro- motion-merchandising manager, Needham, Louis & Brorby, handle topic, "It Takes Two To Tango In Agency-Station Cooperation." Hotel Lexington, New York, noon-2 p.m. March 4-6 — Disc Jockey Assn. convention, Los Angeles. Business sessions at 20th Century-Fox studios, where d.j.s will participate in filming "The Big Platter Parade." March 7-11 — National Sales Executives-Interna- tional San Francisco Field Sales Management In- stitute, Hotel Mark Hopkins there. March 8 — Radio & Television Executives Society timebuying-selling seminar. John F. Howell, CBS Films' vice president-general sales manager, and Charles W. Shugert, the Joseph Katz Co.'s execu- tive vice president, on "Syndication as a Media Buy." Hotel Lexington, New York, noon-2 p.m. March 8-11 — Audio Engineering Society west coast convention, Alexandria Hotel, Los Angeles. March 13-14 — Texas Assn. of Broadcasters spring meet, Rlct Hotel, Houston. March 15 — Radio & Television Executives Society timebuying-selling seminar. Richard S. Salant, vice president of corporate affairs, CBS, Inc., and speaker from advertising agency of one of the major political parties, discuss "The Fall Polit- ical Campaigns and Broadcasting." Hotel Lexing- ton, New York, noon-2 p.m. March 15 — Academy of Television Arts & Sciences at New Y§rk, forum on educational tv, NBC. March 15-17 — Electronic Industries Assn., spring conference. March 15, military seminar; March 17, government-industry dinner. Statler Hilton, Washington. March 17-19 — Advertising Federation of America Ninth District convention, Cornhusker Hotel, Lin- coln, Neb. 'March 18-19 — Arkansas Broadcasting Assn., an- nual spring meeting. Principal speaker: John F. Meagher, NAB vice president for radio. Petit Jean State Park, near Morrillton. March 20-23 — National Educational Television & Radio Center, meeting of program managers of affiliated stations, KUHT (TV) Houston. March 21-23 — Canadian Assn. of Broadcasters, annual convention. Meetings this year will deal primarily with business of association and BMI Canada Ltd. Latter will be open to advertisers and agency executives, but CAB meetings will be for members only. Chateau Frontenac Hotel, Que- bec City, Que. March 21-24 — Institute of Radio Engineers na- tional convention, Coliseum and Waldorf-Astoria, New York. March 31 — Academy of Television Arts & Sci- ences forum on "Do They [ratings] Really Know?" APRIL •April 1 — Comments due on FCC rulemaking to duplicate 23 clear channels with additional night- time service. April 1-3 — Women's Advertising Clubs eastern inter-city conference, Sheraton-Biltmore Hotel, Providence, R.I. April 2 — Assn. for Professional Broadcasting Education, Conrad Hilton Hotel, Chicago. April 3-7 — NAB Annual Convention, Conrad Hilton Hotel, Chicago. April 4 — Academy of Motion Pictures Arts & Sciences annual Oscar awards ceremonies, Pantages Theatre, Hollywood, and broadcast on NBC Radio- Tv networks 10-11:30 p.m. EST. April 4-7 — National Premium Buyers 27th annual exposition, Navy Pier, Chicago. Premium Adv. Assn. of America will hold its annual conference in conjunction with exposition at same site April 5. And the National Premium Sales Executives conducts its sales and distribution seminar April 3. Social highlight: Premium Industry Club banquet April 6. Headquarters for the NPBE: Congress Hotel, Chicago. April 5 — Broadcast Pioneers annual dinner meet- ing. Sol Taishoff, publisher of BROADCAST- ING, is chairman of banquet committee. Conrad Hilton Hotel, Chicago. April 6 — Academy of Television Arts & Sciences forum on New York station operations, ABC. April 13-16 — American Public Relations Assn. conference, Greenbrier Hotel, White Sulphur Springs, W. Va. April 15-17 — National Sales Executives-Interna- tional spring finance and executive committee meets, Hotel Leamington, Minneapolis. "April 19 — Comments on FCC proposal to add additional vhf channels te several principal mar- kets through reduced mileage separations. April 21-22 — National Retail Merchants Assn. board of directors meet, Hotel Statler, Dallas. "April 21-23 — American Assn. of Advertising Agencies annual meeting, Boca Raton Hotel and Club, Boca Raton, Fla. April 22 — Virginia AP Broadcasters, National Press Club, Washington. April 24 — National Retail Merchants Assn. sales promotion division board of directors meet, Para- dise Inn, Phoenix, Ariz. April 24-27 — National Retail Merchants Assn. sales promotion division mid-year convention, Paradise Inn, Phoenix, Ariz. April 24-27 — Continental Advertising Agency Net- work annual convention, Fontainbleau Hotel, Miami Beach. April 24-28 — U. of Florida School of Journalism & Communications journalism-broadcasting week, Gainesville. (Broadcasting Day, 25th.) April 25 — Academy of Television Arts & Sciences forum on pay tv vs. free tv. April 25 — National Sales Executives-International New York Field Management Institute, Barbizon- Plaza Hotel there. April 25-27 — Sales Promotion Executives Assn. annual conference, Hotel Astor, New York. April 29 — Ohio Assn. of Broadcasters, Pick-Ohio Hotel, Youngstown. MAY May 1-2 — American Bar Assn.'s Law Day U.S.A. s'May 2 — Reply comments due on FCC rulemaking EMPLOYERS REINSURANCE CORPORATION 21 WEST TENTH STREET KANSAS CITY, MO. New York, Chicago San Francisco, 107 William 175 W. 100 Bosh St. Jackson St. 18 (DATEBOOK) BROADCASTING, February 1, 1960 watching ^5- J-TY FRESNO (California) FIRST TV STATION IN FRESNO The November, 1959, Fresno ARB survey again proves KMJ-TV is the most popular station in Fresno. KMJ-TV was a dominant FIRST in the daytime hours with 125 quarter hour WINS Mondays through Sat- urdays . . . about as many as the total of the other two Fresno sta- tions combined (Station A 94 . . . Station B 32). KMJ-TV has by far the highest per- centage of women viewers in the daytime hours. KMJ-TV was FIRST in Share of Audience seven nights a week. WAGON TRAIN was Fresno's most popular show. KMJ-TV was FIRST in Share of Audience from 9 AM to midnight Sunday through Saturday for the four weeks surveyed. KMJ-TV . . . first TV station in the Billion-Dollar Valley of the Bees THE KATZ AGENCY, NATIONAL REPRESENTATIVE Copy Chief:" Gang! Here's a real opportunity! The35th Birthday of NL&B! On this momentous occasion we should bust out in print with a real blockbuster house ad about ourselves, our history, our traditions, our clients and all that kind of jazz . . ." Copy Chief: "What a Challenge! I can see it now! Fresh! Exciting! Brilliant! Just the way we are! A 'fountain' (to quote a compliment) of creativity!" Copy Writer: "Phooey on this awards stuff. Our real story is that these ads sell goods! Now here's, an all- type ad that talks about the successful products we've helped launch . . . like Pride furniture polish and Parkay Margarine. And about the big sales gains we've helped chalk up for clients like Renault . . . Lever . . . Campbell's . . . Massey-Ferguson . . . etc. The title is: 'To Market! To Market! For 35 years!' " Art Director: "Get this— it's a gasser! Everybody's worked up right now about trickery and deceit. And we make a big point of honesty and integrity. No shady claims. Won't even handle an objectionable product! Let's have an ad with a picture of Diogenes. And the heading says: 'Diogenes— you'll find him here!' " NEEDHAM, LOUIS and BRORBY (35 years young) DOES ADVERTISING FOR THE FOLLOWING: U. S. COMPANIES S. C. Johnson & Son, Inc. Kraft Foods, Division of National Dairy Products Corporation Wieboldt Stores, Inc. State Farm Insurance Companies The Peoples Gas Light and Coke Company Morton Salt Company Cummins Engine Company, Inc. Household Finance Corporation Monsanto Chemical Company Campbell Soup Company. Scovill Manufacturing Company Worthington Corporation Lever Brothers Company Massey- Ferguson Inc. International Minerals & Chemical Corporation American Smelting and Refining Company Renault, Inc. Peugeot, Inc. Oklahoma Art Director: "This is a brain— see? A picture of our brain! It's divided into little compartments like 'Creative Ingenuity' . . . 'Research Mindedness' . . . 'Marketing Savvy' . . . 'Plane Catching' . . . etc. . . . etc. It proves we believe in complete, well-rounded service. Everything a client needs!" TV-Radio Writer: "The big news is the prize-winning ads and commercials we've been turning out for clients like Morton, Renault, Kraft, Oklahoma, Massey- Ferguson, HFC, State Farm, Hertz, Johnson's Wax . . . etc. More awards last year than we could count! Let's show a big picture of Maurice Needham in a general's uniform (he'll eat it up). With ribbons all over his chest. And the heading says— get this: 'WHAT'LL YOU HAVE . . . BLUE RIBBONS?'" Copy Writer: "I hear we're going over 40 million in billing this year. So let's brag a little! My idea is, let's stage the steady climb we've had. We'll have a big picture of MHN dressed in mountain-climbing gear. The copy says, 'When you get this far up . . . and look down, you know two things for sure: You couldn't have made too many missteps on the way . . . and this is no time to start!' " Mailroom boy: "How about this?" Happy" BWDAy to us ! □0 Oil Co. The Hertz Corporation Mars, Incorporated CANADIAN COMPANIES S. C. Johnson and Son, Limited State Farm Insurance Companies Kraft Foods Limited Household Finance Corporation of Canada Lever Brothers Limited Canadian Industries Limited Thomas J. Lipton, Limited Philips Electronics Industries Limited Massey-Ferguson Limited NL&B OFFICE ADDRESSES ARE: Prudential Plaza, Chicago, Illinois 730 Fifth Avenue, New York, New York • 9130 Sunset Boulevard, Hollywood, California • 121 Richmond Street West, Toronto, Ontario, Canada $761816,4: CLOTHING SALES MOVE ON AIR . . . in the DOLLAR-RICH CHANNEL 5 Viewing AIR-ea! Eastern Michigan's most powerful air salesman reaches and motivates the clothing buying habits of 14.5 per cent of Michigan's total population— with an established income of almost two billion dollars— in the rich and abundant 25-county air-ea served exclu- sively by Channel 5. to duplicate 23 clear channels with additional nighttime service. May 2-4 — Assn. of Canadian Advertisers con- vention, Royal York Hotel, Toronto, Ontario. *May A — Reply comments due on FCC proposal to add additional vhf channels to several principal markets through reduced mileage separations. May 9-11 — Institute of Radio Engineers Sym- posium, Hotel del Coronado, Coronado, Calif. May 10 — Wisconsin Fm Station Clinic, Center Bldg., U. of Wisconsin, Madison. May 12-15 — Advertising Federation of America Fourth District convention, Beach Club Hotel, Fort Lauderdale, Fla. May 14-16 — Advertising Federation of America 2nd District convention, Skyline Inn, Mt. Pocono, Pa. May 15-18 — National Sales Executives-Interna- tional 25th annual international distribution con- gress and business aids show, Statler-Hilton Hotel, Buffalo. May 17 — Academy of Television Arts & Sciences, forum on "Easterns," film production in New York, Gold Medal Studios, 807 E. 175th St. May 18-20 — Electronic Industries Assn. annual convention, Pick Congress Hotel, Chicago. PLAYBACK QUOTES WORTH REPEATING Responsibility in news and public affairs Pointing to the past critical months for radio and television, Thad H. Sand- strom questioned what stations are do- ing to earn for themselves the respect of legislators and public alike. On the news responsibilities of the station, the general manager of WIBW-AM-TV Topeka, Kan., said this to a Jan. 15 radio-tv news clinic at the U. of Kansas: It seems to me that those of us in radio, in particular, must take a closer look at our news operations. Are we getting by on fender benders and AP or UPI headlines? Are we ringing sirens and clanging bells in an effort to hood- wink the listener into thinking he is getting something big . . . only to learn that a drunk has hit a telephone pole, putting out the lights in the 1400 block on West 22nd Street? Are we shouting the news of an approaching tornado funnel on the basis of a frantic call from a lady who saw a black-looking cloud west of town? Are we buying an audience with a trashy story about a vice trial in which testimony was given to the effect that when the man came into the room, the blonde was sprawled on the floor with one leg on the rug and the other on the sofa? I have heard stories of this sort on radio stations. In my opinion, this sort of reporting is not the kind of reporting that earns the confidence of a Congressman or the great majority of listeners. ... I think the news department of every station, large and small, should take a hard look at the type of news [being] reported. Are we reporting one of the most fascinating news stories in the history of Kansas politics, the budget session of the legislature? Are we reporting comment on budget ac- tions from our own state senators and representatives? How many of you called your state senator or representa- tive last Tuesday and got a telephonic of his opinion of the Docking budget message? People are concerned about high taxes, about our schools, our lakes and parks. All of us should be doing a bigger and better job of reporting 22 legislative news . . . with a local angle. The five-minute newscast has become the vogue. Some of us have the idea the listener won't sit still for more than five minutes. I think all of us need to consider establishing more 15-minute news reports . . . maybe even 30- minute newscasts. Share the responsibility Community service programming should be based on shared responsibility between broadcasters and listeners, Sam J. Slate, general manager of WCBS New York, reminded delegates to the 15th annual Georgia Radio-Tv Institute Jan. 26. Speaking at the Institute's opening dinner, Mr. Slate, also a vice president of CBS Radio, said: Too often too many of us, on each side of the street, take the easy out, the station operator, by doing only as little public service programming as required to satisfy the FCC (and as a station manager I know how minimal, and easy to fulfill, are those requirements), and the community, by neglecting to let the broadcaster know that his efforts are heard and appreciated — especially when the broadcaster is under attack. To the broadcaster, I say if the town is worth living in, and worth working in, then take an active part in the civic life of that town. After all, your neighbors are your au- dience and its main street gives you your advertisers and your profit. Stop giving public service lip service by giv- ing it program time you can't sell and spot announcements that are written, timed and transcribed by some national organization. Allocate a portion of your profits to provide manpower and pro- duction facilities for programs geared to the community. To the community I say, let your sta- tion know that you are listening. Too many of you forget that we broadcasters read our mail and answer our phones and that we like to hear from our au- dience. If we fail, you always let us know. When we succeed, we rarely hear from you. And, when the chips are down, you're rarely around. If your local station is worth listening to, then it is worth supporting. BROADCASTING, February 1, 1960 Of 3.7, 39.7 and Us Whether there are 172 ways of making a Martini, as an article in a recent consumer magazine indicates, or only one (yours), the fact remains that most men will agree on one way a Martini shouldn't be made: by a woman. With this small area of agreement, one of the few in a contentious area, let's look into this manifestation, regarded by some as the true flowering of Western civilization. The Martini's origins are shrouded in mists of euphoria. It seems natural to assume that a man named Martini must have had a hand in the first history-making mar- riage of vermouth and gin. Yet no biographical dictionary, no encyclopedia we have readily available, no Who's Who, marks this milestone. There is, to be sure, an editor's delightful, perceptive commentary: Neither Martinis nor kisses can be stored in refrigerators. The same gentleman is also responsible for the reduction of a Martini's proportions to a precise, didactic 3.7 to 1, which brings us to the heart of a controversy. The Eng- lish-speaking world, to paraphrase Fowler on split infinitives, may be divided into five groups: (1) those who don't know a Martini from a visitor from Mars; (2) those who don't know and don't care ("Gimme a bourbon and branch water"); (3) those who know and disapprove; (4) those who figure that a Martini has enough vermouth in it when the gin comes from a bottle that has shared shelf space with a bottle of vermouth; (5) those who know and distinguish (you and us). The fifth group unquestionably includes per- spicacious people who savor the finer things in life, like WMT- TV, whose top ten programs average 39-7, which is roughly 33% better than the national average, and whose share of audience includes lemon-peel twisters, olive fanciers, no-delicatessen-at-all drinkers, and others in numbers sufficient to make the station first in all time periods from 9:00 a.m. until sign-off, Sunday through Saturday. WMT-TV CEDAR RAPIDS— WATERLOO CBS Television for Eastern Iowa Affiliated with WMT Radio; KWMT Fort Dodge • National Representatives: The Katz Agency STEP UP TO KJEO-TV RESULTS KJEO-TV — ABC for Fresno, California's $600,000,000 market — stepped up its metropolitan Nielsen rating a full 10% in its December 1959 survey over the corre- sponding 1958 period. 32% of the audience 6 to 9 p.m. — 33% of the audience 9 p.m. to midnight. In contrast, one of the other two stations in the market showed a static position with 1958, the other a decline. Your HR representative will help you get your share of the stepping out and stepping up TV buy for 1 960— KJ EO-TV, Channel 47, Fresno. channel J. E. O'Neill — President Joe Drilling — ■ Vice President and General Manager W.O. Edholm — Commercial Manager See your H-R representative H'R^^C OPEN MIKE Agency tv writer-producers editor: I thought the Monday Memo by SJ. Frolick, senior vice president, director of tv and radio, Fletcher Rich- ards, Calkins & Holden, New York (page 22, Jan. 18, "For tv commercials: writer-producers instead of writers and producers") was excellent and if its message were taken to heart by more agency managements, it could well change the course of broadcast adver- tising. . . . The writer-producer system is, indeed, the key to not only more successful commercials . . . but also the means by which greater savings can be realized by both client and agency in the creation and execution of tv advertising. ... as to why this plan has not been adopted by other agencies [FRC&H uses the writer-producer system] . . . there are two main reasons for this: (1) Agency organizational structure is so dominated by print advertising think- ing that most broadcast commercial departments are patterned after the way print advertising is created . . . (2) I suspect that very few men in top agency management (in both account management and creative management) have bothered to analyze the creative processes of broadcast advertising which, when followed, would result in much more effective and economical advertising on film, video tape and live tv. If they had, they would realize that the organizational plan set up for the creation of print advertising cannot be laid over broadcast advertising and be made to work. — Line Scheurle, J. Walter Thompson Co., Chicago. Disagrees with Don Belding editor: In the Jan. 4 issue of your pub- lication there appeared a full page statement by Don Belding, formerly board chairman of Foote, Cone & Beld- ing. It was entitled "Where are our leaders?" (Monday Memo, page 21, Jan. 4). I can't go along with his opening statement on the subject of client-agency relationships regarding the compensa- tion method. I can't prove or disprove, nor can anyone else, that the 15% commission system helped advertising make its great growth and contribution. It might have made even greater prog- ress without it. The system is gradually crumbling. I won't make a prediction, because predictions are silly on this subject, but the compensation system will change and the agency will be paid by the client, the advertiser. Media, in time, will stop paying commissions to advertising agencies. The Advertising Council has contrib- uted much and has taken, as he says, the gracious approach. It is up to the Advertising Council to stick to the job it took on; it is not the Council's policy or in its bylaws to defend advertising. Let it turn the other cheek but stick to its service job. There are plenty of leaders in this business and quite a few of them are quietly going about doing what they can to clean up the bad practices in ad- vertising. Calling together the heads of several large corporations, big adver- tisers, would be an interesting idea and they would certainly come up with some practical action answers. But. they won't solve the problem as they have nothing to say about the activities of other ad- vertisers. . . . Let's not worry about defending ad- vertising, Don Belding, let's all, as in- dividuals in all phases of the business, face our individual responsibility and clean up what is bad . . .the final re- sponsibility is up to the media. . . . media is the only group . . . that can carry out the clean-up ideas. . . . — Edgar Kobak, Business Consultant, New York. Hawaii report acclaimed editor: A quick word of appreciation on the tremendous Hawaiian market re- port ... 100 reprints. — H. G. Fearn- head, President, KPOI Honolulu. editor: Please send me 25 reprints . . . — Richard Krolik, Public Relations, New York. editor: Please send me five reprints of your excellent report . . . — Robert W. Schwab, WCCO Minneapolis. editor: ... 300 reprints ... air express collect. — William O. Paine, Vice Presi- dent-Manager, KGU Honolulu. editor: ... 10 reprints . . . — Vin Gruper, NBC Spot Sales, Promotion Dept., New York. [Reprints are available, 200 each. — The Editors.] BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular is- sues 35* per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circula- tion Dept., 1735 DeSales St., N.W., Washing- ton 6, D.C. On changes, please include both old and new addresses. 24 BROADCASTING, Februory I, 1960 CAPITAL TYPES § 1 THE BUDGET WATCHDOG Grunts when he slashes appropriations. Divorced 3 times. Mental cruelty. Spends spare time accusing girls in office of making personal telephone calls. Only sign of conformity is zealousness in listening to WTOP Radio, the important station for reaching the 20-County Greater Washington area. WTOP RADIO Washington, D, C, Represented by CBS Radio Spot Sales Operated by TUB WASHING TON POST 8BOAOCAST OmstON WTOP RADIO, Washington, D. C. WTOP-TV, Channel 9, Washington, D, C. WJKT, Channel 4, Jacksonville, Florida MONDAY MEMO from CLAY W. STEPHENSON, president, Clay W. Stephenson Assoc., Houston, Tex. The annihilation of creative thinking In an era of intense competition, with giants daily locking horns in fierce market battle, it would seem that the art of selling would be ever-improving. But, in fact, the very opposite situation prevails. Although the most fashionable word in business today is "creativity," it is manifest that most of today's marketing is anything but creative. At the level of the advertiser, this lack of creative thinking is evident in the promiscuous use of "deals" and other selling gim- micks of the expedient nature. At the agency level, there is in evi- dence an embarrassing sameness of creative output. And mediocrity flour- ishes fully as well at the media level as it does at the level of the advertiser and agency. What has caused people to accept, indeed to popularize, mediocrity in its many tiresome images? With no politi- cal bias intended, I date the start of this disease with the Rooseveltian era. Perhaps nostalgia is clouding my view- point, but it seems to me that prior to this time, there existed a much stronger sense of individual responsibility. There was a greater striving for perfection. Shift of Responsibility • In the thirties, the government assumed the responsibilities of the individual. People were told, in effect, that it was foolish to work hard; individual initia- tive was frowned upon, conformity revered. World War II and the high taxes which came with it did nothing to slow down this toboggan slide toward mediocrity; indeed, it acceler- ated it. For the tax situation made it possible for the large corporation to gobble up the smaller one and simul- taneously to compete with the govern- ment in subsidizing the individual. Ini- tiative and inventiveness were buried under the creeping paralysis of an all- enveloping program of so-called secur- ity. Thus evolved the age of sophisticated gold-bricking, and thus was born the "organization man," the disciple of mediocrity and procrastination, the twin forces of retrogression. Historically, man has used his mind very sparingly. Today, with business worshipping at the shrine of group thinking, his mental faculties have all but eroded away. With the emphasis on security rather than growth, and super- ficialities rather than basics, man is re- luctant to think for himself. Only in a namby-pamby climate such as this could one of the nation's largest advertising agencies popularize such an adolescent mental exercise as "brain- storming." Guts and Imagination • While many of the great enterprises of this country presently may be in the hands of the imitators, they weren't built by such people. They were built by men with guts and imagination — men to whom mediocrity was a thing to be despised. In recent months, there has been much written and said about the "rig- ging" of television shows. The moral- ists have had a field day wringing their hands over the defection of Charles Van Doren and his ilk. My distress is not so much over the "rigging" of tele- vision quiz shows as it is with the patently contrived and mediocre qual- ity of the shows themselves. Likewise, the fact that disk jockeys accepted money for plugging records doesn't concern me as much as does the in- ferior quality of the records they plug. There's cause to be concerned about an age which condones such unashamed mediocrity, an age in which major ad- vertisers collaborate with major adver- tising agencies in profoundly com- pounding nothing And there's inher- ent danger in the passiveness of an aud- ience which will allow itself to be Clay W. Stephenson has been director of advertising and sales promotion for Corning Glass Works; vice president and general sales manager, Morton Mfg. Corp.; account executive at J. M. Mathes Inc. and Duane Jones Co., both New York, and was executive vice president of Tracy-Locke Co. prior to forming his own agency. "conned" into believing that the low level of television programming and the rock-and-roll records and adolescent witticisms of radio are authentic re- flections of public taste. And if this seems to be an attack on the broadcast industry, it is not intended as such. The lack of creativity so pain- fully evident in the broadcast industry is present elsewhere in equal measure. It is present in the dreary "copy-catism" which characterizes the creative prod- uct of most advertising agencies these days . . . the depressing sameness of all cigarette advertising, soaps, cake mixes, beer; the grotesque straining for atten- tion, the obvious use of sex, the blatant sounds of fury and frustration which concede the importance of dollars and seek to conceal the need for ideas. Castles in Westport • At the adver- tiser level, the annihilation of creative thinking is virtually complete. In an age of super-corporations over-manned by smug "play it safe" boys — and, in many cases, counseled by advertising agencies who have sold out their cre- ative birthright for a fashionable castle in Westport or Winnetka — too many lack the courage to depart from proven courses. In the marketing of package prod- ucts, which is the field in which I'm primarily interested, I'm constantly astounded by the manufacturer's pas- sive acceptance of, indeed his unwit- ting insistence on, mediocre market- ing— marketing which countenances ad- vertising that veers from one worn-out idea to another, staying no place long enough to form a worthwhile brand image. Marketing which blithely con- dones advertising scheduled in the face of inadequate distribution and serious out-of-stock conditions. Marketing which tolerates uninspired sales leader- ship and encourages the use of selling "crutches." And yet today this sort of marketing is the rule rather than the exception. I realize that criticism is not popular these days. The emphasis is on being a good fellow and "going along with the crowd," irrespective of where the crowd may be headed. But I submit that we cannot be creative without first being critical. To progress, we need to think creatively . . . and to think creatively, we need to rekindle the spirit of adven- ture, the willingness to pioneer, which was the outstanding characteristic of the rugged nonconformists who built the great enterprises of this country. 26 BROADCASTING, February 1, 1960 As served at Dunbar's by Albert Cantey ^Ot ... OLD NEW ORLEANS FAVORITE Here's how to make it! Chop fine 2 onions, 4 garlic cloves, 2 stalks celery, Va green pepper, 8 sprigs parsley. Saute' 5 minutes in 4 tablespoons but- ter. Reduce heat. Add 1 can tomatoes, V2 can tomato paste, V2 teaspoon thyme, 3 whole cloves, 1 lb. diced boiled ham, 2 pounds peeled and deveined shrimp, salt, black pepper and cayenne to taste. Bring to boil- ing point. Stir in 3 cups un- cooked rice. Cover closely, re- duce heat and cook 30 minutes without stirring or until rice is fluffy. And there you have it, jambalaya for 6 hungry people. Serve with a bottle of chilled rose' wine. WWL-TV. . . New New Orleans Favorite How ya gonna keep 'em seated for the commercial? WWL-TV does it with a bright new series of station ID's — catchy sound and animation! Audiences stay put at station break time; advertisers get the most effective background possible for their spot sales messages. Alert programming like this is another factor that has established WWL-TV as the new New Orleans favorite. Gourmet tastes? Then write today for your gift copy of WWL-TV's new New Orleans Cookbook, "HOW TO PLEASE A GOURMET." Just off the presses— and loaded with wonderful old Creole recipes. Write: Promotion Dept., WWL-TV, 1024 North Rampart, New Orleans, La. WWL-TV NEW ORLEANS Represented Nationally by Katz BROADCASTING, February 1, 1960 27 In the pocketpiece or pocketbook WCKY IS Some buy is right. Take circulation; your Nielsen pocketpiece will show you that WCKY not only packs a heavy metro rating wallop but also carves out a huge audience in the whole Tri-State area. Or take cost; match those Nielsen numbers against dollars and you'll find that WCKY packs the lowest cost-per-you-know-what in radio. By the number and by the dollars, WCKY is the stand-up buy for Cincinnati! 50,000 WATTS • CINCINNATI • 1530 KC BROADCASTING PUBLICATIONS INC. President Sol Taishoff Vice President Maury Long Vice President Edwin H. Jamas Secretary H. H. Task. Treasurer B. T. Taiahoff Comptroller Irving C. Miller Asst. Sec.-Treas Lawrence B. Taiahoff ■KafH BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting • Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8-1022. Editor and Publisher . . . . Sol Taishoff Managing Editor Edwin H. James Editorial Director (New York) Rufus Crater Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. Special Projects Editor David Glickman Associate Editor Harold Hopkins Assistant Editor: Dawson Nail; Staff Writers: George Darlington, Malcolm Oet- tinger, Leo Janos, Sid Sussman; Editorial Assistants: Bob Forbes, Rita Larue, Pa- tricia Funk; Secretary to the Publisher: Gladys Hall. BUSINESS V.P. 4 General Manager Maury Long Assistant to the Publisher: Lawrence B. Taishoff Sales Manager: Win field Levi (New York) Southern Sales Manager Ed Sellers Production Manager George L. Dant Trappic Manager Harry Stevens Classified Advertising Doris Kelly Advertising Assistants: Merilyn Bean, John Henner, Ada Michael. Comptroller Irving C. Miller Assistant Auditor Eunice Weston Secretary to Gen. Mgr Eleanor Schadi CIRCULATION & READER'S SERVICE Director of Publications John P. Cosgrove Subscription Manager . . Frank N. Gentile Circulation Assistants: Charles Browne, Gerry Cleary, David Cusick, Paul Hagen, Christine Harageones, Marilyn Peizer. BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Editorial Director Rufus Crater Bureau News Manager ... Donald V. West Associate Editor: David W. Berlyn N. Y. Features Editor: Rocco Famighetti Assistant Editor Jacqueline Eagle Staff Writer Richard Erickson Business Sales Manager Winfield R. Levi Sales Service Mgr. . . . Eleanor R. Manning Eastern Sales Manager . . Kenneth Cowan Advertising Assistant .... Donna Trolinger Chicago: 860 N. Michigan Ave., Zone 1, Central 6-4115. Midwest News Editor John Osbon Midwest Sales Mgr.: Warren W. Middleton Assistant Barbara Kolar Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor Bruce Robertson Western Sales Manager Bill Merritt Assistant Virginia Strieker Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnet. BROADCASTIMG* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTIMG* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. * Reg. U. S. Patent Office Copyright 1960 by Broadcasting Publications Inc. 28 BROADCASTING, February 1, 1960 CHIEF ENGINEER'S REPORT ON RCA-6448 C. E. Smith WKOW-TV Madison, Wisconsin 12,000 "TROUBLE-FREE" HOURS ON CHANNEL 27... AND NO LET-DOWN IN SIGHT! Read what Chief Engineer C. E. Smith of WKOW-TV in Madison, Wisconsin, has to say about the RCA-6448 beam power tube: "One of our RCA-6448's has clocked 12,000 hours of service in our visual power amplifier. Another just passed the 10,500 hour mark in our aural power amplifier. Both tubes are still delivering top performance. Long tube life like this is a big item in keep- ing transmitter operating expenses down." Many UHF-TV stations all over the country have discovered that proper care of their RCA-6448 's often pays off in extended service far beyond normal tube life expectancy. Result: reduced transmitter maintenance and downtime, more hours of service per tube dollar. Contact your RCA Electron Tube Distributor whenever you need tubes for broad- casting and telecasting operations. He also carries a complete line of high-quality RCA Sound Tape for your convenience. RADIO CORPORATION OF AMERICA Electron Tube Division Harrison, N. J. ANOTHER WAY RCA SERVES THE BROADCASTING INDUSTRY THROUGH ELECTRONICS HOW TO GET MORE HOURS FROM AN RCA-6448 • Use only high-quality water to fill the water system initially and make provision for continuous regeneration of the system water. (A suitable method is given in the RCA-6448 technical bulletin.) Be liberal with water flow through tube ducts. • Make certain that electronic protective de- vices are functioning properly. • "Break-in" new tube in accordance with in- structions in the RCA-6448 technical bulletin. • Raise filament voltage gradually (prevents undue thermal stresses in the filament). Run both filament sections at same voltage— ob- tained from well-regulated supply. • Operate filament at lowest voltage practi- cal for adequate emission (not less than 1.25V per section). During standbys of up to 2 hours reduce filament voltage to 80% of normal value. For longer periods, turn off filament power. • Avoid stresses at ceramic seals— especially when tightening or removing water fittings. • Operate spare tubes periodically. • Keep ail tube surfaces CLEAN— to avoid leakage and voltage breakdown. Hottest Program Director in radio today ! ob Adams Moves UP! W-I-T-H has proved it again and again over the past 19 years: success gravitates to the top. That's why Bob Adams, , with a slightly sensational v record in Houston, New Orleans and Atlanta, moves up to W-I-T-H, the most successful station in the Baltimore market. And that's why you'll be hearing even greater things about W-I-T-H . . . why you'll want to cover the Baltimore market with W-I-T-H Radio and W-I-T-H Merchandising ! Radio Baltimore: Tom Tinsley, Pres. R. C. Embry, Vice President National Representatives: Select Station Representatives in New York, Baltimore, Washington and Philadelphia; Adam Young in Boston, Detroit, Chicago, St. Louis, San Francisco, Los Angeles, Minneapolis, Milwaukee, Cincinnati,' Cleveland, Pittsburgh and Seattle; Clarke Brown Company in the South and Southwest. 30 BROADCASTING, February 1, 1960 BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO February 1, 1960 Vol. 58 No. 5 BRAVE CRY FOR FREEDOM— ALMOST Says NAB: the constitution keeps FCC out of programming, but not quite as far out as the NAB used to think it did The NAB's 12-year "keep out of programming" concept to limit the FCC's authority was softened last week. In retreating from its traditional posi- tion, enunciated in 1947 by then Presi- dent Justin Miller, the NAB offered a new philosophy — the test of public re- sponsibility. This doctrine was unveiled Jan. 26 at the Commission's continuing hear- ing into its own regulatory power. It immediately ran into conflict as Presi- dent Harold E. Fellows and Whitney North Seymour, NAB's two witnesses, discussed the doctrine's significance during the Commission cross-examina- tion (see excerpts from cross-examina- tion of Mr. Fellows, page 34). Surprised Commissioners tried to find out if the idea means industry agreement with the theory the FCC has a right to enforce program standards. It does not, judging by a study of the verbal fireworks that developed during cross-examination. Analysis of the question-answer ex- changes, however, shows that the Mil- ler doctrine no longer stands as the association's philosophy of FCC regula- tory powers. Chief Difference • The principal dif- ference in NAB's position is this: NAB now says the FCC can take some cognizance of the licensee's evaluation of his community needs and whether he has lived up to his promises. A new concept of license renewal procedure was offered by the associa- tion. This consists of a basic memoran- dum or narrative filing at renewal time instead of the present statistical form containing program percentage tables. Mr. Fellows said these tables are con- strued by many licensees as a "whip" requiring them to follow program cate- gory policies. Mr. Seymour, a noted constitutional lawyer and member of the New York law firm of Simpson, Thacher & Bart- lett, represented NAB as special coun- sel on constitutional powers of the FCC. He submitted formal testimony dealing with the limitations placed on FCC regulatory powers by the First Amendment and Sec. 326 of the Com- munications Act. In extensive cross-examination he didn't budge from his basic position that the FCC cannot censor broadcast- ing and must stay out of programming unless a licensee shows bad faith gravely reflecting on his character. He insisted the FCC can't take away a station's license "because of some be- lief the station is not serving com- munity needs." Legal Precedent • The formal testi- mony by Mr. Seymour, who is presi- dent-elect of the American Bar Assn. and chairman of the ABA's Bar Media Committee looking into the right of HOW MAJOR BROADCASTERS WANT TO BE REGULATED The FCC saw itself through the eyes of major broad- casting units last week as its sweeping inquiry into its own powers neared completion. In four days of gamut-ranging testimony dealing with its regulatory authority the Commission: • Watched the NAB back up from its once firm stand against any Commission dabbling in station and network progamming (see story above). • Heard NBC advocate an FCC "standard of reason- ableness" in program control (see story page 42). • And CBS oppose enlargement of federal regulation, announce new advertiser ground rules and favor greater opportunity for public participation in programming (page 43). • Received views of Westinghouse Broadcasting Co. and other witnesses on public service and regulation (page 46). • Caught a Broadcast Music Inc. charge that Ameri- can Guild of Authors & Composers was talking through ASCAP's teeth when it claimed BMI was corrupting the nation with broadcaster-owned music (page 50). Today (Feb. 1) the Commission is to hear Leonard H. Goldenson, president of American Broadcasting- Paramount Theatres, state the ABC network's position. NAB's Fellows NAB's Seymour NBC's Sarnoff CBS' Stanton WBC's McGannon BROADCASTING, February 1, 1960 31 broadcasters to cover court trials, pre- sented a detailed history of court and legislative actions dealing with the First Amendment, Sec. 326 and FCC's powers. He conceded FCC "might reasonably ask applicants for initial licenses or renewals to submit evidence as to their plans to meet the desires of the communities in which they operate, for it is in the local community that their operations must be appraised." ' Mr. Seymour said that while the Commission "may not substitute its taste and judgment for that of the licensee, it is not required to close its eyes to abuses by a licensee which reflect on its qualifications to enjoy the privilege." __vAt the same time he insisted Con- gress had recognized broadly in Sec. 326 that the Commission could not act as a censor, imposing an explicit prohibition which covers previous re- straint. The First Amendment, he ex- plained, applies both to previous re- straints and subsequent sanctions. And he stated, "The Commission is given no supervisory control over the gen- eral content of programs, and the selection of material for broadcasts is exclusively the province of station licensees." Mr. Seymour cited Supreme Court language that "the public interest, con- venience, or necessity standard for the issuance of licenses would seem to imply a requirement that the applicant be law-abiding." Rare Exceptions • While contend- ing particular program items can only rarely serve as the Commission's basis for determining that an operation is not in the public interest, he conceded that besides bad character there may be a narrow exception in the case where a licensee made "practically no at- tempt to consider the wishes of any part of the public." "Changes in taste, the encourage- ment of greater interest in better forms of instruction or entertainment than may be available, must flow primarily from the efforts of broadcasters to satisfy the public taste in their com- munities as it advances through the in- fluences of church, school and home," he said. He said the Commission, in co- operation with other federal authori- ties, "can prevent knavery and assist the industry in barring corruption." As to types of programs, he said, "The Commission is not entitled to say to tired farmers, businessmen or even lawyers that they must watch or listen to cultural programs instead of enjoy- ing the kind of entertainment they may prefer, even if their preference saddens some. . . . The provisions of the First Amendment reflect a basic decision that occasional abuses of the right of free speech — exasperating though they 32 (FCC HEARING) may be or lacking in taste as some may think — are still preferable to any system of governmental control over what people think and say. Recent pub- lic concern with certain instances of improper actions in radio and televis- ion, such as the so-called 'payola' and 'rigged' shows, should not be allowed to blur our fundamental principle that, except for the few narrowly defined exceptions to the First Amendment discussed above, the government has no proper concern with the substantive content of the ideas communicated among the public, whether they are thought to be entertainment or instruc- tion." Censorship • Under cross-examina- tion, Mr. Seymour said regulations or prohibitions on westerns, for example, would be censorship. An FCC require- ment that all stations have certain per- centages of certain programs would be censorship, he insisted. He called him- self "a San Francisco Beat man." A line of questioning designed to show that programs with advertising content or advertiser control are out- side the First Amendment's protection drew this comment, "They are not NAB's legal witness • FCC can't get into programming under the limita- tions imposed by the First Amendment and Sec. 326 of the Communications Act, according to Whitney North Sey- mour. A nationally famed authority on constitutional law, Mr. Seymour in ap- pearance at FCC hearing as special NAB counsel, said programming isn't the FCC's business unless a station's performance gravely reflects on the li- censee's character or unless it broad- casts material in the obscenity-deprav- ity-violence category. Mr. Seymour rode out lengthy cross-examination without yielding a point. outside the First Amendment because of advertiser participation." Asked by FCC Chairman John C. Doerfer about his court experience in constitutional cases, Mr. Seymour re- cited a long list of cases over several decades and his service as Assistant Solicitor General of the U.S. When Comr. Frederick W. Ford asked about the Fellows proposal for narrative reports at renewal time and the possible loss of license as a result of a report, Mr. Seymour said loss of license could only be possible if bad faith or grave reflection on character in not meeting community needs were shown. Answering a question by Comr. Robert E. Lee, he said amendment of Sec. 326 is not necessary since the Commission has "ample authority with- out interfering with programming to make sure licensees fulfill their respon- sibility." No 'Percentage' • Mr. Seymour an- swered a question by Comr. Robert T. Bartley about the right of Congress to require 20% cultural programs, for example, with a flat "No." To another question on FCC powers, he said, "The Commission can't take away a license because of some belief the station is not serving community needs." "No group is wise enough to exercise control over the tastes of people," he said in response to a query by Comr. Rosel H. Hyde. He said the industry "uses experience but doesn't legislate for the group" in drawing up and enforcing codes of ethics. Asked by Chairman Doerfer how the Commission can rule on deception, wrestling for example, he gave this test, "Does the deception reflect on the character of the licensee?" Under stiff questioning in the morn- ing by Commission counsel and com- missioner, Mr. Fellows stuck to the position that FCC can't get into pro- gram control, but some of his com- ments dealt with program balance and public service policies of stations (see transcript excerpts). Comr. John S. Cross fired questions built around what he described as nationwide evidence of dissatisfaction with programming. "How about murder, mayhem, medi- ocrity?" Comr. Cross asked at one point. Mr. Fellows suggested this type of criticism is overemphasized by people who feel there should be no program- ming of these types. He said there are always vocal minorities. Miller Doctrine Deviation • The ques- tions asked by Comrs. Ford and T.A.M. Craven dealt with NAB's deviation from the original Miller doctrine. Comr. Ford said, after questioning, that he and Mr. Fellows seemed to be in agreement. Comr. Craven's brief questions brought an agreement from Mr. Fellows that he BROADCASTING, February 1, 1960 voice oj rabio as u>e tear it [t\\* evening lafeesib /lujht fnroua^/ tHe ftcauens irt an, Historic setting,. tEJie antennas of itu, xuuj station, rise imperiously betiueert trie banlls of lite (threat 31tiami anb tJttab rivers, Slerc it ivas tflat %ccwns ell, tLc arealesi Indian of all tiW- statesman, orator, umrri or -JolWcb Ike pursuits oj peace aub combat. Ri)itaia siajtl are [fit jhlbs now Historic ivftere rli)ill>ur anb Orville TJJriajtt a,ave to vnaru trie unnas oj lite air tftal lave carrieb ftira arourtb tfle vfartet- mspiratiottaf scene u>e buifb a giant structure ojsteef anb wires aub insufators anb oil ike maaAc be- vices of tfiis scieatijic aije. o\xib now it lafc.es trie tongue oj mart axvb trie mefobies oj poetru, artb rausic. ^Ipirtrt is aftvaus a sofemix iluua, artb our emotions are beepfu, stirreb as TCDJHjl'fi)- is announceb as a new ming of life. Jfttau, 1 express inis christening sentimenf iftat iru- voice of mis Jftliami Ualleu, empire tuill afu>aus be an instrument of bio/iitv,, culture aub praclicaf service; trtar it unit camj irte liajit of jou, to pfaces tkat are bark/, inat it unll kuifb a fove jor qoobness anb keautu/, tkat it unit plant in Ike kearls oj inert apnilosopku, that ivill Kelp iftent 10 see Divinity in sunsfWe anb snabou);mat it will sense iis obligations to ike more \t\axL a millions people tvko are bu, common/ interest to "be our immebiare rabio firesibe. In trie£ mag 1191] 0 ittits Iona, u>axcnes of Ike niqkt anb in its enbless baus be conscious of its butu, to ®bb anb numanitu/. Remarks of Ex-Governor James M. Cox, Saturday Evening, February 9, 1935, at the dedication of Radio Station WHIO WHIO TV— CHANNEL 7 AM— 1290 KC. FM— 99.1 Meg. Basic CBS Affiliate Associated with WSB, WSB-TV Atlanta r^r„- and WSOC, WSOCTV, Char.^S' Ca'S Dayton, Ohio BROADCASTING, February 1, I960 could not go all the way with the Miller doctrine. Comr. Lee asked Mr. Fellows what he thought of the magazine concept of broadcast advertising (announcements between programs, with sponsor having nothing to do with programs). Mr. Fel- lows said he couldn't see how this plan could benefit anyone. He contended the advertiser should have some interest in the show, adding that advertiser-agency creativeness has been responsible for some of the better broadcast programs. When Comr. Bartley suggested that programs should carry announcements that advertisers have influenced their editorial content, Mr. Fellows said the plan would desecrate program accept- ance and there really isn't any need. He conceded news programs should be controlled by the licensee. Comr. Hyde observed that NAB's longtime advocacy of the right to editori- alize had brought minimum results. Mr. Fellows agreed the industry had a long way to go in using this form of pro- gramming since FCC abandoned the old Mayflower anti-editorial ban. He con- ceded he had been "amazed" by the quiz-rigging exposures. If they had been exposed immediately, Mr. Fellows said, all would have been over in two weeks. The cross-examination ranged into ratings, employe acceptance of payola and the ability of NAB to inforce self- regulation. Self-Regulation Steps • In his pre- pared testimony Mr. Fellows listed these steps to show how industry self-regula- tion is being strengthened: Subscribers to radio standards now total 1,190 stations; new standards lan- guage adopted to ban payola and other deceptive practices; informal Radio Board approval of non-membership sub- scription to standards, with formal ac- tion expected in early March; plans for more personnel, to put teeth in stand- ards. Tv code strengthened against quiz rig- ging and payola; subscribers now total a record 378; monitoring increased; Los Angeles office set up for film industry liaison; New York activity to be ex- panded; action in personal products field; enlarged budget planned; pub- licity campaign in preparation; code- conformance language sought for com- mercials in advertiser-agency tv con- tracts; government agencies will be in- vited to supply code board with copies of all complaints from viewers. Mr. Fellows' prepared testimony, a 15, 000- word document accompanied by 10 exhibits, included a history of broad- cast programming and operating prac- tices and showed the industry's basic role in the nation's life. He recited re- search techniques and defended proper- ly used ratings. His basic theme was Radio standards • Cliff Gill, KEZY Anaheim, Calif., testified at FCC hear- ing that NAB's Radio Standards of Good Practice have doubled subscriber list in recent weeks. He appeared as chairman of NAB standards commit- tee, listing steps association has taken to strengthen language of standards. Next step, he said: Admission of non- NAB members to subscription rolls. that government control of broadcast- ing would be a more dangerous threat to the American people than to broadcast- ers themselves, challenging the FCC's right to meddle in programming. He referred legal aspects of FCC powers to Mr. Seymour. ^/Code History • Progress in the NAB's Standards of Good Radio Practice was reviewed for the Commission Jan. 25 by Cliff Gill, KEZY Anaheim, Calif., chair- man of the standards committee. Mr. Gill said broadcasters' acknowl- edgment of their obligation to the American family, expressed in the standards preamble, has enabled the in- dustry to develop as a free medium in the American tradition. "No one cen- sors American broadcasting," he said. Citing the history of radio codes since 1937, he said a survey in the 1930s showed a specific ban on liquor adver- tising had virtually driven it from the air. New code problems arose with the postwar influx of new stations, accord- ing to Mr. Gill, leading to a series of provisions that strengthened the docu- ment. He mentioned the ban on bait- switch advertising as an example. In re- cent years a pledge of adherence has been added to the radio code. Currently 1,219 out of 2,020 mem- ber radio stations, 60%, are code sub- scribers, Mr. Gill said. Only NAB mem- ber stations are eligible to subscribe, he explained, but he predicted the privilege will be extended to all stations as the result of the informal NAB Radio Board poll that favors the idea. Last Dec. 16, he said, new provisions were added to eliminate payola, loaded in- terviews and rigged quiz programs along with a board amendment eliminating "any other deceptive practices." The Dec. 16 amendment have been rati- fied by the board. After the board acts on admission of non-member stations to the radio code, Mr. Gill said, a drive will be set in motion to enlist non-member stations. Enforcement provisions will be strengthened. HOW NAB REVERSED ITS HISTORY NAB's new "Test of Public Respon- sibility" doctrine, unveiled Jan. 26 as the association's revised concept of the FCC's power to regulate station pro- gramming, produced an all-day series of cross examinations as Commission members and counsel jockeyed with NAB President Harold E. Fellows (main story page 31). Setting off the Commission question- ing was Mr. Fellows' formal statement of the new doctrine (see below). The questions produced elaboration on the doctrine's meaning as Mr. Fellows went into such topics as program balance and licensee responsibility. Answers adduced at the Jan. 26 morning session were revised in the afternoon questioning, particularly as FCC Chairman John C. Doerfer in- quired about which comments repre- sented industry position and which were Mr. Fellows personal views. Questioners, besides the chairman, included Commission counsel, Ash- brook E. Bryant, and Comrs. Cross, Ford and Craven. They probed into the extent NAB's new concept represented industry concessions to hitherto dis- puted power over programming. Fellows' prepared statement Here in condensed form is the essence of NAB's position on the FCC's power to regulate programs, as stated in the formal testimony Jan. 26 of President Harold E. Fellows: "We believe that the satisfaction of public interest, convenience and neces- 34 (FCC HEARING) BROADCASTING, February 1, 1960 Change of course • The NAB has developed a new theory view, held by the NAB for years, that the FCC must keep of broadcast regulation which varies from its historic out of programming unless a law is violated. Douglas stand. Harold E. Fellows (1), NAB president, explained Anello (r), NAB chief counsel, reportedly had a strong it to the FCC last week. He called it the application of a hand in fashioning the new policy which Mr. Fellows pre- "test of responsibility" and said it was a departure from the sented last week. sity is the clear responsibility of the li- censee himself. "This responsibility of affirmatively determining the public interest commu- nity by community belongs to the thou- sands of station executives and person- nel who daily serve their respective audiences. "We believe the Commission should enunciate, once and for all, that no central governmental body should at- tempt to assume this basic responsibility of the licensee even if it could constitu- tionally be given the authority. "If his [licensee's] actions are such that he demonstrates a continuing and reckless dishonesty or irresponsibility, then he shouldn't have a license any- way. "We believe, therefore, that the pres- ent requirement for a broadcaster to submit to the Commission a statistical breakdown of his programming activity is unrealistic and unnecessary. We be- lieve it would be far more useful to the Commission and responsive to the pub- lic interest if the broadcaster, in apply- ing for renewal, recited in narrative form the steps he had been taking in the preceding three years to determine the public interest, at the same time relating the changes that had taken place in his programming pattern and the lo- cal manifestations that impelled those changes. . . . "The Commission would not consider individual programs in granting or deny- ing a license other than those that clear- ly violate such existing laws as those dealing with lotteries, profanity and the like. The Commission thus would be judging a licensee on the basis of his responsible service to a responsible por- tion of his community — for it is possible to serve the public interest by scheduling only classical selections during musical periods and for that matter, also for scheduling only popular music. "If, in its review of such narrative reports, the Commission should find no evidence of a bona fide effort on the licensee's part to respond 'to the wants of a responsible element of the com- munity' or should find, for example, that deceptive advertisements were knowingly broadcast, then there would arise such question concerning the li- censee's character that the Commission should investigate the matter further." Fellows under questioning by Ashbrook Bryant, FCC counsel Mr. Bryant cited this colloquy be- tween Sen. Wallace White, chairman of Senate Commerce Committee, June 17, 1947, and Justin Miller, then president of the NAB: Chairman White: "I would like to have your view as to whether, in reach- ing a conclusion as to the public serv- ice or the want of public service being rendered, the regulatory body has a right to look at the programs and has any control whatsoever over the pro- grams they send out." Mr. Miller: "I think it has not." Chairman White: "So you would say that the quality of the programs has nothing to do with the question of whether a public service is being ren- dered or is not being rendered." Mr. Miller: "I do. Unless it goes so far as to constitute a vicinity or incite- ment to crime or something like that which is well within the limits which have been placed upon the freedom of speech generally." Then Mr. Bryant asked: "Now I gather that the position you are stating here today is somewhere midway be- tween those two views. Or is it?" Mr. Fellows said: "I think I stand just as Judge Miller stood in that state- ment, sir. If you understand our po- sition— perhaps I need to elaborate it. We do not say that the Commission has no right to investigate the program- ming content of any station. We start by saying that before the man is given a license or a renewal, that he should state what manner he has pursued in attempting to determine the public in- terest, convenience and necessity, the wants, the needs of that particular BROADCASTING, February 1, 1960 35 community which he chooses to serve or to continue to serve. "Then he states the manner in which he proposes to meet these wants and desires; or, if he is then up for renewal, he proposes the manner in which he has met them. "It is not necessary that the man attempt to do what everyone else in town is doing. This may be a multi- ple-station city. It may be that there is an open area, such as popular music, which is not being properly covered. If it is program content, he decides to seek that type of broadcasting and then can support his contention that it is needed, in his application, in its narra- tive form. "That is his business, not the Com- mission's business, unless they find that he has become far too unbelievable in his statement that this is necessary or needed in the area. This is not up to the Commission to decide, what his programming should be, and certainly not the best judgment of the musical selections that he plays or the programs that he gives. "But the Commission does not have a right, and I cannot see how it can properly determine whether or not the man has met the public interest, con- venience and necessity, unless it con- cerns itself with his overall program structure." Mr. Bryant: "In terms of what, Mr. Fellows?" Mr. Fellows: "In terms of whether or not he has given any help, exerted any effort in the direction of civic health, education, things of this nature. And this means that he may not be covering the entire waterfront, so to speak. He may well have picked cer- tain things that he thought that were not being sufficiently covered. "But again, as he tried to reasonably meet the needs of the community, as he attempted in some fashion, in some reasonable fashion, to meet things that need to be done, to support, to get back of them, this is the thing that concerns 36 (FCC HEARING) the Commission and not the individual programming, if the Commission has already passed on the nature of its pro- gramming." Mr. Bryant: "If I understand you correctly, you do, then, state or concede that there needs to be or should be some standard or frame of reference in which the Commission can judge whether the individual person is meeting the public interest on the basis of his evaluation in the community. In other words, how do we judge what he is doing?" Mr. Fellows: "These things that you are throwing toward me now seem to me to indicate that you want or you believe possibly that the Commission should have the right to investigate pro- gramming, per se. I am saying that I do not think they do. . . . The Com- mission should have access to this man's [licensee's] complete program structure, because I do not see how else they can determine whether or not this man has completed his job in the public interest, convenience and necessity. . . . "I think there are many cases throughout the country where we can- not consider that every single station should be, as we used to call it and you are still calling it, or intending to, bal- anced. I do not know what balance is, except as I have practiced it in the many years that I have operated a radio sta- tion. I believe that a station should be balanced. I was the only station in the town, and I attempted to balance it, as I understood the word at the time. . . . One station cannot possibly serve all of these people [in a metropolitan area] satisfactorily, if it wants to come down to that point of trying to give everybody what they want. I think seven or eight stations do a much better job if they all of them try to balance in the general sense." Mr. Bryant: "In what way do you think, if you do, that that initial right of the broadcaster to select his pro- gramming in terms of his judgment as to the needs and interests of his com- munity is currently being impinged?" Mr. Fellows: "I think it is being impinged by the statistical breakdown that is required in the form. I think this has traditionally been accepted down through the years and has been accepted as a sort of a whip." Fellows under questioning by Comr. T.A.M. Craven Mr. Craven: "As I understood your response to Commission counsel, you adopt the legal philosophy expressed by Justin Miller when he was presi- dent of the NAB?" Mr. Fellows: "Basically, when he read the philosophy, I am entirely in agreement with one point, the first part of that. The second portion of what he read stops me. There is a question there. I think this is in the questionable area." Mr. Craven: "Thank you . . ." Fellows under questioning by FCC Comr. John S. Cross Mr. Cross (answering comment by Mr. Fellows that self-regulation is the one and proper answer to this entire problem): "I see. 'Go and sin no more; but if you do sin again, we are going to sic the FCC on you.' Is that about what it amounts to?" Mr. Fellows: "I don't think it means that." Mr. Cross: "How would you suggest that this Commission, in a hands-off policy, which, as I take it, you recom- mend to us here, could do any good with that sort of people [station op- erators after a 'fast buck']?" Mr. Fellows: "Commissioner, I do not want to take issue with you in say- ing that I am recommending a hands- off policy. I am not, sir. I am simply recommending a new approach to the business of issuing licenses and re- newals. "I am insisting that the Commission itself should not concern itself with the individual programs of any station. I but it should concern itself as to whether the man given the authority I to operate that station or to own it has I proved to you, to the Commission, that he has properly and intelligently gone into the determination of the needs and wants of that community, and then state to you the manner in which he proposes to meet those needs and wants, and the Commission then acts upon whether or not he has intelligently gone about it." Mr. Cross: "Can we take his word, 1 lock, stock and barrel; or do we go out and make sure whether he is telling the truth, or he is a liar?" Mr. Fellows: "Unless you have some I reason to doubt his word, I think you have reason to take his word as he has proposed it to you in the first place. I might add, sir, that I think the type BROADCASTING, February 1, 1960 Allocations he The FCC is expected to furnish most of the testimony on tv alloca- tions this week when the Senate Com- munications Subcommittee headed by Sen. John O. Pastore (D-R.I.) begins its hearing at 10 a.m. tomorrow (Feb. 2) in Room 5110 of the New Senate Office Building. Two other witnesses scheduled as of late last week will be Rep. William H. Ayres (R-Ohio), who tomorrow will discuss uhf troubles in Akron. On Friday, Martin Essex, superin- tendent of schools at Akron, will dis- ring tomorrow cuss the same problems. Also on Fri- day, William L. Putnam, president of Springfield Tv Broadcasting Corp. stations, a group of uhf outlets, will testify. Kenneth Cox, special tv counsel for the subcommittee, will be pres- ent at this week's hearing. He plans to return to his home in Seattle at the end of the week. He said he would like to complete FCC testimony this week and get to other important wit- nesses, but hinted there is a loss of interest in the uhf-vhf problem. n MB BIG BITE OUT OF THE NIGHT! ABC-TV first on Sunday, Tuesday, Thursday, Friday and second (never third) on the other three nights* m mm as mm *Average audience rating *Average share of audience ABC-TV 20.1 30.9 NETY 20.0 30.7 NET Z 18.1 27.8 *Source: Nielsen 24 Market TV Report for week ending January 10, I960, 8:00-10:30 PM on seven nights of the week, Monday through Sunday. Ban spots Ban's Greek statues are having their armpits washed. An imminent Ban ban, fanned by wide criticism of commercials for the Bristol-Myers anti-per- spirant, may never materialize now that Ogilvy, Benson & Mather is cleaning up its spots. The cleansed spots were scanned Jan. 28 in New York by Donald H. McGannon, Westinghouse sta- tions, chairman of the NAB Tv Code Review Board and other code personnel. After the session it appeared NAB's objections to the most-dis- cussed commercials of the season had been met at least in part. There remained at least one portion to be further modified. The first storyboard of what would be the third series of Greek statue spots for Ban was reviewed Jan 22 at NAB's Washington head- quarters (Broadcasting, Jan. 25). This storyboard for the new com- mercials has been studied by NAB code board members and staff. Removal of objectionable por- tions of the commercials, perhaps cleansed including modification of a sepul- chral narration as well as arrows directed at silhouetted armpits, will not require major production over- haul judging by developments last week. There appeared no demand that the statues be rephotographed, most of the basic footage still being usable. New commercials will retain the basic concept, it appeared at the weekend, as "matters of taste" guide the revision process. NAB has lauded the agency and adver- tiser for their cooperation. The commercials have been questioned at the FCC's current hearings on its own regulatory powers but the Commission touched the subject only lightly when Mr. McGannon said the code board was reviewing the matter. The first set of Ban commercials went on the air last Aug. 24, run- ning to Jan. 9. These spots brought criticism from the Federal Trade Commission. A second set has been running the last few weeks. These are the spots now going through the NAB wringer. of man you are talking about when you mentioned these people who may be liars and may be the other kinds of people, I think they will always exist to some degree in broadcasting or in trucking or in any other phase of our existence." Mr. Cross: "And you think it is im- possible to do anything to correct it?" Mr. Fellows: "I think some people. As to them, it is impossible to do any- thing with them until you catch up with them." Mr. Cross: "That is just it. The question is, how do we catch up with them?" Mr. Fellows: "I don't think anything you might originate would solve that problem, sir." Fellows under questioning by FCC Comr. Frederick Ford Mr. Ford: "As I understand, your position is that the Commission is prop- erly within the scope of its authority, whatever the ultimate of its authority may be, but it is well within the scope of its authority when it requires a broad- caster to make an effort to determine, in his local community, what the public interest requires him to do." Mr. Fellows: "Yes, sir." Mr. Ford: "And that that is the stand- ard, what he finds out, as to what his performance should be that is the standard he should adhere to." Mr. Fellows: "That is right. And the Commission looks at his application forms and determines whether or not this man has, to their minds, gone at it intelligently, thoroughly and understand- ingly." Mr. Ford: "Whether he has made the effort." Mr. Fellows: "Has made the effort to really find out." Mr. Ford: "Well, it is not very dif- ficult to present evidence that an effort has been made, is it?" Mr. Fellows: "We then ask him to present evidence as to what he means to do about it, what part of it." Mr. Ford: "As to the question of his effort, there is some question raised here in your testimony as to whether we would send investigators out and all this sort of thing. As I understand, you agreed that that could be done." Mr. Fellows: "I did." Mr. Ford: "But is not there an easier way to do it, for the Commission to require him to submit evidence of the effort he has made?" Mr. Fellows: "Yes, sir." Mr. Ford: "So there is not any ques- tion about it." Mr. Fellows: "I quite agree with that. There is every possibility of that." Mr. Ford: "Because it is done every day in comparative cases." Mr. Fellows: "That is right." Mr. Ford: "The next thing is whether or not his plans to meet what he has determined the public interest requires him to do reasonably correspond with what he says he ought to be doing." Mr. Fellows: "They are in direct relation to what he says should be done. That is correct." Mr. Ford: "Then the question be- comes not a question of whether his (station's) individual programs are this, that or the other thing, or whether it is a matter of taste or selection or what else; it is a question of whether he is discharging . . . responsibilities." Mr. Fellows: "That is right. In the public interest, convenience and nec- essity." Mr. Ford: "There has been a lot of talk about balance ever since you have heard anything about the radio pro- gramming. As you indicated, a good broadcaster that operates his station conscientiously is conscious of bal- ance." Mr. Fellows: "Yes, sir." Mr. Ford: "Whatever it means to them, it has some meaning to every individual. He may put a different interpretation on it, but there is a con- cept of balance. Well now, if he makes this conscientious effort to determine what the public interest requires and what its needs and hopes and aspira- tions are in his service area, program- ming-wise, and if he does a reasonably good job of that, doesn't that auto- matically take care of balance?" Mr. Fellows: "Yes sir, it does." Mr. Ford: "And it would be different in one community than in another?" Mr. Fellows: "Varying from com- munity to community and from station to station." Mr. Ford: "In the same com- munity?" Mr. Fellows: "That is right; in the same community." Mr. Ford: "We do not seem to have any difference; thank you." Fellows under questioning by FCC Chairman John C. Doerfer Mr. Doerfer: "I would like to have you tell me something about the prepa- ration of your direct statement." Mr. Fellows: ". . . We had a task force, so-called, back of this direct statement: Three members of our Tv Board, three members of our Radio Board, and some six executives within our organization . . ." Mr. Doerfer: "And these were duly elected representatives of the NAB?" Mr. Fellows: "They were, sir." Mr. Doerfer: ". . . The statement itself, to the best of your knowledge, represents a cross-section of the opinion of your industry?" Mr. Fellows: "I sincerely believe it does, Mr. Chairman." Mr. Doerfer: "Now, with respect to 38 (FCC HEARING) BROADCASTING, February 1, 1960 KJR SEATTLE KXL PORTLAND KNEW SPOKANE REPRESENTED NATIONALLY BY DAREN F. McGAVREN CO., INC NEW YORK • CHICAGO • DETROIT • SAN FRANCISCO • LOS ANGELES • SEATTLE • ST. LOUIS Congress' job Congress must decide in the months ahead whether television will operate under a minimum of government control or whether it will function under an FCC superstructure with powers of na- tional censorship, FCC Chairman John C. Doerfer told a meeting of the antitrust law section of the New York State Bar Assn. in New York last Thursday (Jan. 28). Mr. Doerfer was outspoken in his view that he much preferred a minimum of governmental intru- sion into broadcasting. (fom "Bed T&ttq in the SPRINGFIELD MASSACHUSETTS Metropolitan Market 8 " ' ' " Of the two stations controll- ing more than 60%* of the daytime audience, WSPR is the only station you can buy and pay for the Greater Springfield market exclusively! With 25%* of the daytime audience, WSPR offers more than the next four stations combined! *Nov.-Dec. Hooper Audience Index Get M tk Jacti Call Hollingbery or Kettell-Car- ter for rates and availabilities 1000 WATTS 1270 KC SPRINGFIELD, MASSACHUSETTS 40 (FCC HEARING) your answers to some of the questions this morning, obviously you had not consulted with the membership?" Mr. Fellows: "On some of them, yes." Mr. Doerfer: "So it is quite possible that some of your answers to questions given represent your own opinion and not that of the industry?" Mr. Fellows: "Yes, but I doubt that in some cases they represent just my own opinion; they represent an opinion which I share with others of our execu- tives. They are in-the-house opinion in some cases; in some cases they may be strictly mine." Mr. Doerfer: "I thought I detected an inconsistency, if I may say so, be- tween some of your statements in direct testimony and some of your answers to questions by both counsel and some of the Commissioners. "I would like to direct your attention to page 15 (of formal statement), the third paragraph from the bottom in the left-hand column: " 'This responsibility of affirma- tively determining the public interest, community by community, belongs to the thousands of station execu- tives and personnel who daily serve their respective audiences. We be- lieve the Commission should enunci- ate once and for all that no central governmental body should attempt to assume this basic responsibility of the licensees, even if it could consti- tutionally be given the authority.' "Now, that represents, of course, the opinion of the industry within the qualifying terms that you and I just discussed." Mr. Fellows: "It does, sir." Mr. Doerfer: "However, unless I misunderstood you, you indicated be- fore that the Commission has got the right to check a prospective licensee or an experienced licensee's application for an original license or a renewal license with respect to certain determi- nations or representation he has made to the Commission, isn't that correct?" Mr. Fellows: "Yes, that is correct, but he has — " Mr. Doerfer: "Now, if he is the sole judge as to that and he has made rep- resentations to the Commission in any kind of language which may be under- standable to some and completely mys- tifying to others, nonetheless, isn't he the sole judge as to whom those moods and needs change?" Mr. Fellows: "Yes, he is." Mr. Doerfer: "Then what right has the Commission to say or to threaten to hold back renewal of his license?" Mr. Fellows: "This is where the area of misunderstanding took place, Mr. Chairman." Mr. Doerfer: "Then I would like to ask, by what authority does the Com- mission command him to report pe- riodically whenever he wants to change?" Mr. Fellows: "In the first place, we want to know if he is living up to what he said when he first applied for license or applied for his renewal. "In the second place, you want to know whether or not he is serving the public interest, convenience and nec- essity, whether with regard to the type of programming he is doing or whether in regard to the effort he has made for charity, or something like this. "Now, my statement says that the Commission as such has no interest or no control over programming even to the extent of categories. It is not concerned with the programming on his station, and the Commission has been told what type of programming he in- tends to do, and he has found the way to intelligently and rather thoroughly prove that there is a need and accept- ance for that type of programming in his community. "Then the Commission's concern, when he comes up for renewal, is as to whether or not he has done what he said he would do in the first place." Mr. Doerfer: "How can this Com- mission, by just combining the number of programs together, throw them in the scale and say that they are out of balance?" Mr. Fellows: "The Commission cannot say that they are out of bal- ance." Mr. Doerfer: "In your opinion that violates the law of censorship?" Mr. Fellows: "It does, indeed." Mr. Doerfer: "Then by what token and what right does the Commission have to look at the overall balance in programming?" Mr. Fellows: "I don't think that the Commission any longer, or for a long time since, has a right to go after what we so frequently term program balance." BROADCASTING, February 1, 1960 Every important food chain uses WD AY- TV, Fargo! These four big food chains make approximately 75% of ALL the retail food sales in the big WD AY-TV area — and that 75% equals nearly $116,000,000 per year! Advertising isn't the whole answer, of course, because the Fargo area is a fabulous one — the Nation's No. 1 market in retail-sales-per-family. But it is significant that the four important food chains in the area all use WD AY-TV on a year-round basis. Certainly you can be sure that the biggest merchants in North Dakota know a lot about the best media values! Ask PGW for all the facts! WDAY-TV FARGO, N. D. • CHANNEL 6 Affiliated with NBC PETERS, GRIFFIN, WOODWARD, Inc. Exclusive National Representatives Jane Johnston speaks for Red Owl on the Red Owl Theatre on WDAY-TV Bill Weaver speaks for Super Valu in their very heavy spot schedule on WDAY-TV Carol Olson speaks for Fairway -Super Fair in the Phil Silvers Show on WDAY-TV Glen Hanson speaks for Piggly Wiggly on "Bold Venture" on WDAY-TV BROADCASTING, February 1, 1960 41 SARNOFF: LET'S BE REASONABLE' NBC head emphasizes industry diversity in urging 'broad standards' As the lead-off network witness, Robert W. Sarnoff, NBC board chair- man, urged the FCC to establish a "standard of reasonableness" in pro- gramming and to place primary em- phasis on "self-regulation and self-de- velopment" by the broadcasters. "In a free society such as ours," the NBC chairman warned, "the public would not be served by imposing fed- eral regulation on the program process of broadcasting any more than the pub- lic would be served by imposing reg- ulation on how the press fills its col- umns." Noting that broadcasting serves a public of widely different tastes and interests, under different and changing conditions, Mr. Sarnoff said the Com- mission "standard for programming should be the standard of reasonable- ness— reasonableness in recognizing the interest to be served and in making a contribution toward serving them." He continued: "I propose this broad standard be- cause it best fits the diverse and dy- namic nature of the broadcast medium. More detailed standards . . . would be too inflexible to embrace all the ways in which the public interest can be properly served. If the Commission were to lay down rules on what kinds of programs should be offered, in what proportions and where they should be placed in the schedule, it would mean acting as the ultimate Solomon — the mediator and the arbiter of the tastes of 180 million people. . . ." In most tv situations, Mr. Sarnoff maintained, natural competitive forces produce a diversified service that meets a standard of reasonableness. Licensing Procedures • The most ef- fective way for the FCC to consider license renewals is to place primary emphasis on self-regulation and self- development, the NBC spokesman said. "The Commission should operate on the basic premise that by attracting and maintaining an audience in competition with other broadcast services and other media, the licensee has met a public need," Mr. Sarnoff stated. He proposed the Commission scrap its current programming questions, with breakdowns by types, in favor of narrative accounts by the licensee of what he has provided and proposes to meet the public interest. "For example, an affiliated station might show how acceptance of a network service itself represented a responsible choice of pro- gramming, even though the licensee did not participate in any detail in deciding 42 (FCC HEARING) the composition of that service," he pointed out. Code Recognition * Mr. Sarnoff suggested that the Commission "give official recognition" to the NAB Tv Code "to encourage broadcasters in exercising their own responsibility." Four of the commissioners questioned the witness at length on this proposal, with Comrs. Craven and Ford asking if he was not inviting FCC censorship. Comr. Doerfer wondered aloud if the FCC would be delegating its authority by endorsing the code. "I see no real risk here," Mr. Sarnoff replied. "These codes embody the pro- gram and advertising standards created by broadcasters themselves for their own regulation. . . . The Commission would not be interfering with the process of self-regulation, but would be strengthening it. And, by giving its official blessing to these codes, it would help make them more effective and uni- versal in their application." In contending that NBC-TV presents balanced programming, the network's chairman said its concept of service in the public interest is one that gives reasonable satisfaction to the varying interests of the main audience, but does not allow majority tastes to suppress minority interests. Popular entertain- ment must predominate, he said, but a responsible service also will include the more cultivated arts which have not yet established mass appeal. In ad- NBC's Sarnoff dition, significant recognition to non- entertainment programs must be given, he said. "Ironically, many who criticize tv most are unwilling to assume the small burden of program selection to satisfy their own tastes," Mr. Sarnoff main- tained. "I do not think it can be ques- tioned that out of a total week's tv offerings, there is a volume and variety of rewarding material for every signifi- cant element of the audience if viewers will make the slight effort to seek it out." Comr. Ford asked NBC to provide the FCC with its total expenditures for the past year in seeking to determine what the public needs and wants. Step-by-Step Reply • Mr. Sarnoff detailed a reply to critics who have charged tv is suffering from a lack of public interest programming, medioc- rity, westerns, mysteries, and violence. Essentially, the criticisms against pro- gramming are criticisms of degree, he said. He detailed the evolution of the medium over the past 10 years as "hardly perceptible from one season to the next [but] giant strides for a period of only a decade." "It may not be amiss to observe that this remarkable growth was launched by the willingness of the networks to risk many millions of dollars, and nour- ished by the support of the nation's ad- vertisers, whose role in television has been called to account by so many wit- nesses," Mr. Sarnoff said. Much of the criticism of tv issues j from the "double barreled charge that it is degraded by conformity to adver- tisers' objectives and by the worship i of ratings," he stated. The influence of advertisers is based on judgments of audience reaction, with the public in ; ultimate control, the NBC executive said. NBC takes the objectives of adver- tisers into account in determining the makeup of its programming schedule, Mr. Sarnoff stated, "but the final shape of the schedule remains our complete responsibility. . . . The influence of advertising on broadcasting is expan- j sive and not restrictive, because it makes possible the resources for all we do, sponsored or unsponsored." In answer to a question, he said it I is an "impractical suggestion" to seek It the divorcement of advertisers from I programming. An advertiser's influence I j is helpful, not detrimental, he main- 1 tained. Use of Ratings • The critics of rat- I ings are the people who understand I BROADCASTING, February 1, 1960 1 j them and how they are used the least, Mr. Sarnoff charged. "The various rat- ing services, when properly used, serve three purposes," he said. "They provide a general body of information about the public's taste, viewing habits and program preferences; they measure audience behavior, and they define the circulation a broadcaster sells." The complaints that ratings dictate programming, driving it to the "lowest common denominator, do not square with the facts," Mr. Sarnoff maintained. "Rating information is only one of the factors in program planning and, as our schedule makes clear, our program judgments and decisions involve con- siderations other than the size of audience alone." In answering a question by Chair- man Doerfer, Mr. Sarnoff gave this breakdown of NBC programming by categories: comedy, 2%; drama, 6%; mystery, 7%; comedy and variety, 10%; musical variety, 3%; audience participation, 10%; sports, 8%; west- erns, 6%; children, 2%; news and in- terviews, 14%; education, 5%; religion. specials and adventure, 8%, and serials, 5%. By comparison, he said, 10 years ago 42% of the NBC programming consisted of variety offerings. No Network Regulation Wanted • Advocates for network regulation are directing their fire against an "artificial target," the network executive stated. "This suggestion apparently stems from the theory that networks share with advertisers and the rating systems the chief blame for the faults some observ- ers find in the total broadcast service, and that licensing networks will elimi- nate these faults." He maintained that it is the network program service today that serves as the major element of balance for all tv. It is unnecessary to license networks for evaluation of their services, because this service reaches the public only through stations already licensed, Mr. Sarnoff maintained. To try to license both groups would create confusion and inconsistencies, he told the Com- mission. In cross-examination by FCC coun- sel Ashbrook Bryant, Mr. Sarnoff took issue with the contention of prior wit- nesses that affiliates cannot evaluate in advance network programming. He said they have ample opportunity to know the content of NBC-offered shows if they would take advantage of the network's liaison. More infor- mation is made available to affiliates by NBC than the station operators realize, he emphasized. It would not be feasible for the three tv networks to work out a sys- tem of alternating shows so that dif- ferent types would be available at all times, Mr. Sarnoff told Comr. Bartley. This, he said, would effectively end competition and result in only one true network. Mr. Sarnoff felt the FCC "could not and should not" adopt any rules re- quiring affiliates to carry network sus- taining and public service programming. The use made of such offerings by af- filiates could properly be considered by the Commission at license renewal however, he said. STANTON: GAPS AND IMPERFECTIONS CBS president cites industry's ills and proposed cures "I am glad to have the chance to be a part of these hearings because I be- lieve them to be the most important and critical in my quarter of a century in broadcasting," CBS Inc. President Frank Stanton told the FCC in a state- ment prepared for delivery Friday (Jan. 29). After a lengthy analysis of all the problems facing broadcasting, with their possible cures and effects, Dr. Stanton said that he must reject any further government intrusions. "I must in all candor tell you that I am not comfortable when I see where I have been driven," he stated. "Surely, since it is the airwaves which are being used, since the impact of tv is so large, since its promise is still not yet ful- filled," Dr. Stanton continued, "the government ought to be able to do something about it. Surely, the govern- ment need not stand idly by if, in these times of crisis where survival of the nation itself may depend upon pub- lic knowledge, this great medium should devote itself solely to escapism — to westerns — to rock and roll — to murder, mayhem and mediocrity. Shouldn't the government be able to do something about that? "But, then, I look at the alternatives and [they] in one form or another come down to this: that the government take over the direction of a medium of communication in order to decide for itself what ideas, what thoughts, what words, the American people shall have. I wish there were some way out of this dilemma. But I have been able to find none. And I take great comfort in the realization that the choice to which I have been impelled is, after all, the choice which inheres in the nature of our democracy. . . . "And so perhaps the government could see to it that the trains of tv run on time — that only what is good for the people, in the government's view, goes over the air. But then we turn our backs on democracy." Nature of Tv • In his 55-page pre- pared statement, Dr. Stanton attempted to define the nature of tv; how CBS sees its responsibilities, the network's philosophy and how it lives up to them, and how the proper role of tv can best be fulfilled. "American television is (1) a mass medium of communication; (2) operating as but one part of the whole of society of this nation; (3) under a system of free competitive enterprise, and (4) supported exclusively by adver- tising revenues," Dr. Stanton said. "If I am correct in my definition . . . we must face the fact that it is a major part of our function to try to appeal to most of the people most of the time," he said. "The broadcaster who ceases to have the consent of his public, and to be a satisfactory servant to that public, would lose his support and disappear from the scene." He emphasized that this interpreta- CBS' Stanton tion still leaves broadcasting with con- siderable flexibility for devoting part of the broadcast day to "less than most of the people." This is the really per- plexing problem dealing with program schedules, he said. "How many people are most of the people and how much of the time is most of the time?" The ultimate problem is to strive for a fair and workable balance in pro- gramming— as to types rather than BROADCASTING, February I, 1960 43 t GREAT DAY IN THE MORNING! All Fall, sold-out signs were going up for the astonishing morning lineup on CBS Radio. Now see what we've done. To provide advertisers with an exciting new sales opportun- ity, and to make the morning stronger yet, we're bringing in BING CROSBY AND ROSEMARY CLOONEY starting February 29th. It's twenty engaging minutes of songs and conversation and comedy by a pair who, as they say, need no introduction. And it comes as the icing on the cake. Here's the finishing touch in a morning sequence which also ("also"!) includes Arthur Godfrey, Art Linklet- ter and Garry Moore, Monday through Friday. Quite an invitation to listeners. Quite a place to tell your story -or have Crosby, Clooney and Company tell it for you— on the CBS RADIO NETWORK! ■ T quality, Dr. Stanton stated. He cited the CBS schedule for the current quar- ter which he said, "throw(s) into a cocked hat the careless stereotype that there are nothing but mysteries, west- erns and gunplay." The log showed that for the period January-March, CBS-TV is devoting 836.10 hours (82.1%) to entertainment and 181.50 hours (17.9%) to news, public affairs and sports. Gaps and Imperfections • The CBS president said that the network recog- nized sometime ago that it did not have an adequate balance between entertain- ment and serious information or cul- ture in prime time. He cited several steps taken to correct this imbalance, including the CBS Reports series and the "Doerfer plan" adopted by all three networks. A second major area where there are legitimate criticisms is in the area of commercials, Dr. Stanton said. Much improvement will result from recent strengthening of the NAB code, he said, and CBS on its own is re- examining and tightening its policies with advertisers. "We are now, for example, actively at work to formulate new principles relating to acceptance of commercials on personal products and remedies — both in respect of the acceptability of such products and in respect of the taste of the commercials dealing with them," he said. CBS is adopting a new policy requiring that all advertiser claims be verified by network repre- sentatives, with eye-witness demonstra- tions when possible, he announced. "The final major area where our reappraisal has led us to conclude that it is necessary to intensify our efforts to seek improvement is in the area of advertiser participation in program- ming," Dr. Stanton said. "We shall be masters of our own house in program acceptance and scheduling and . . . for making the ultimate decisions on what goes into our programming sched- ule," he emphasized. There never has been difficulty with advertiser participation in news and similar programs, he said, and it gen- erally is not a problem in most enter- tainment productions. The biggest problem is in serious dramatic shows, he said in announcing four guides to be followed by CBS in the future: (1) The advertiser may participate in crea- tive activities and if his suggestion is constructive it will be accepted. (2) The advertiser has the privilege to ob- ject to a program, or an element there- of, if he believes it will be detrimental to his product or good will. (3) If the objections are well ground- ed, the network will make corrections if it does not impair the program, but if this is not possible the original pro- duction will be telecast without obliga- tion to the advertiser. (4) If there are no grounds for the objection, CBS will telecast the show and hold the adver- tiser to his commitment. The Best Course • "I am convinced . . . that television's potential can best be achieved by not transferring the de- cisional authority for its programming from the broadcast to either the gov- ernment or to any semi-official body," Dr. Stanton said. "We are in the field of ideas, and regardless of the govern- ment's powers, I think in this area, above all others, it is most dangerous and undesirable for the government to decide that its concept of taste, its con- cept of what is good for the people, should be imposed on the public." He defended ratings in this area as being useful in helping the broad- caster to respond to the public. "I find it ironic that some of the very people who purport to vindicate the public seem to have the least confidence in it," Dr. Stanton told the commissioners. "They say that the ratings are an in- adequate tool because even a sample of one or two thousand is too small, but they would substitute for a sample of this size a sample of seven public of- ficials or 12 public-spirited citizens who by definition are extraordinary and atypical people." Accounting to the Public • However, Dr. Stanton said, CBS is convinced that some technique must be devised for a continual appraisal of audience appre- ciation; "an index to provide an inter- pretive dimension to sheer nose count- ing." In this regard CBS has commis- sioned a study by outside organizations to determine what people want. Dr. Stanton stated that broadcasters also must devise ways and means for reporting directly to the public. He Other witnesses before FCC's pro- gram inquiry last week related how a multiple-station entity follows the policy of making each station an active "citi- zen" within its own community, how broadcasting serves the broad public interest through the Advertising Coun- cil and how a local station programs responsively to listener preferences. Those appearing included Donald H. McGannon and E.V. Huggins, Westing- house Broadcasting Co.; Theodore S. Repplier, Advertising Council, and W. D. Rogers, KDUB-TV Lubbock, Tex. Sydney M. Kaye, BMI, answered the earlier attack by ASCAP. Novice G. Fawcett, American Assn. of Land- Grant Colleges and Universities, also appeared. thought this might be accomplished, either over the air or by other means, through periodic reviews. As a third step in knowing the public, CBS-owned KMOX-TV St. Louis has begun a pilot program to expose the nature and per- sonality of the station, he said. "It is through these three practical methods that I believe the public can best communicate to the broadcaster its programming wants and its con- tinuing constructive criticisms of tele- vision. These are workable alternatives, I submit, to government intrusion into programming," he stated. The witness conceded the FCC properly belongs in broadcast regula- tion in two areas — allocation of chan- nels and original grants. "If these are the only two areas in which I would admit the intrusion of government, am I to be judged as merely a protagonist of the status quo?" Dr. Stanton asked. "This conclusion, frankly, has troubled me. But I am sure now in my own mind that this is the proper judgment. "It has finally become clear to me that my timidity is not a sign of weak- ness. ... It is for me a recognition that the conscious restraint which this Commission has exercised through the years was built upon a courageous and statesmanlike appreciation that neces- sity may bend freedom's logical de- mands, but no further dares one go." Network Regulation Unnecessary • The only purpose of licensing the net- works, Dr. Stanton concluded after re- viewing possible reasons, would be "in- trusion by government into network programming." Such a proposal is wholly without merit, he told the com- missioners. All things considered, the CBS presi- dent said he is certain "great good can and will come out of this unprece- dented focus on television. Donald H. McGannon, President, Westinghouse Broadcasting Co. • Mr. McGannon said that WBC was present- ing its views to the Commission be- cause the agency's evidence should be "as comprehensive as possible" on sta- tion as well as network operations. "At a moment when so much adverse public comment is being printed in the public press, it is mandatory for an organization such as WBC to state clearly to this Commission its stand- ards, principles and, in general, what it stands for," Mr. McGannon said. He gave a 64-page resume of all phases of operations of the five WBC tv and six radio stations. Mr. McGannon made the following recommendations: (1) urged that the FCC HEARS ISSUES EXPLORED Advertising Council role is 'plus factor* 46 (FCC HEARING) BROADCASTING, February 1, I960 Gale Storm as "My Little Margie" beats everything in her time spot! Pick a time-any time -morning, noon or night! Ratings prove Gale Storm as "Margie" an established success against any competition, even in major markets! Now in 6th, 7th and even 8th run— "Margie" is receiving renewals every day. 126 programs available for strip -programming. No. 1 rating "first thing In the morning Philadelphia-WCAU. Monday through Friday, 7 :30 am — 4.3 against Ding Dong School— 3.7 and Today— 1.8. No. 1 rating Des Moines-WHO. Sunday, 11:00 am— 8.0 against Let's Go To Church— 3.1. No. 1 rating "tops for two years" New York-WCBS. Monday through Friday, 9:30 am — 7.7 against Sandy Becker Show — 3.4, Hi Mom — 3.1 and Romance of Life — 0.5. No. 1 rating Boston-WNAC. Monday through Friday, 10:00 am— 6.3 against Dough-Re-Mi— 5.1 and We Believe — 1.0 Has topped all competition in time spot from January through November, 1959. No. 1 rating Nashville-WSIX. Monday through Friday, 2:30 p.m. — 8.3 against Verdict Is Yours — 6.5 and From These Roots — 5.7. No. 1 rating Erie-WICU. Monday through Friday, 1:00 pm — 18.2 against News: Hy Yaple Show— 4.5. No. 1 rating Chicago-WGN. Monday through Friday, 3:30 pm— 7.5 against Edge of Night— 7.3, Who Do You Trust— 3.5 and County Fair— 2.0. No. 1 rating Minneapolis-KSTP. Monday through Friday, 4:30 pm — 7.3 against Cappy/Axel and His Dog — 6.3 American Bandstand —2.9 and I Married Joan — 2.4. No. 1 rating Charlotte, N. C.-WBTV. Monday, Wednesday, Friday, 5:00 pm — 20.0 against Popeye — 5.6. No. 1 rating Washington-WTOP. Saturday, 3:30 pm — 4.6 against Adventure & Comedy — 3.0 and Saturday Matinee — 2.3. No. 1 rating Big Spring-Midland, Texas-KBST. Sunday, 9:30 pm — 35.9 against Stories of the Century— 23.4. Source: Nielsen and ARB. A Roland Reed Production ^ OFFICIAL FILMS, INC. 25 WEST 45th STREET NEW YORK 36, N.Y. ©Copyright 1960, Official Films. Inc. Mil SBfcEH BROADCASTING, February 1, 1960 47 Commission not regulate networks directly; (2) supported Chairman Doer- fer's suggestion that the networks alternate in offering public service programming in prime time, already agreed to by the tv networks (Broad- casting, Jan. 25); (3) backed legisla- tion making the offering or acceptance of payola a crime; (4) backed federal aid to educational tv; (5) urged FCC sanctions short of revocation; (6) urged that the FCC not exert, or seek to exert, any further authority in li- cense renewals or sales transfers, and (7) encouraged active support and rec- ognition by the Commission of the NAB Tv Code, "to include inquiry on the license application or renewal form as to the status of membership in such industry code." Responsibility to the public must be vested in the individual licensee, the WBC president said. "To disrupt this or change it by shifting the responsi- bility to the networks would be to change the basic concept and respon- sibility contemplated by the Communi- cations Act," he said. "The degree of control available to the Commission at the present time, though indirect, is workable and sufficient." Government Regulation • Mr. Mc- Gannon maintained that licensing of networks would be an extension of government regulation, in the absence of present need. Also, he pointed out, recent quiz show disclosures do not represent a practice so wide-spread as to warrant the extension of regulation. While licensees are primarily ac- countable, networks, syndicators, ad- vertisers and agencies must share the overall responsibility for programming, he said. It is unrealistic, also, to as- sume that a tv sponsor will make a commitment for a multi-million dollar tv program without having some voice in its content and presentation, he maintained. Westinghouse Electric is a major sponsor of network tv, currently footing the bill for Desilu Playhouse. "The advertiser can and should be protected in his initial purchase by having the opportunity to accept or reject a program," Mr. McGannon said. However, it is "incumbent upon the broadcaster, irrespective of the level, to resist demands from any third party," he said. "It is the opinion of WBC that so long as a program is not obscene, pro- fane, inciting to riot, or such similar forbidden inclinations, the Commission does not have the authority to prescribe or proscribe a particular program under existing law," he emphasized. Totality of Programming • Mr. Mc- Gannon opened the gate for several questions by the commissioners when he said that "on the other hand, it seems only logical and consistent . . ." that the Commission should review the "totality of programming" at renewal time. "The dividing line in all instances . . . should be at that point short of any right on the part of the Commission to be able to dictate a specific program being run or to forbid it being run or carried again, or to require directly or indirectly an individual station to pre- sent only certain specified programs or modes of programs," he said. Chairman Doerfer sought a defini- tion from the witness of what he meant by "totality of programming." Mr. Mc- Gannon said it is not necessary to im- pose "physical standards of program evaluation." It is possible, he felt, for Payola a crime • Donald H. McGan- non, Westinghouse Broadcasting Co., urged the Commission to make payola a federal crime. He called for sanctions short of revocation. the FCC to say what stations are doing a good job and to point the finger at those who are not. Mr. McGannon then was asked if the FCC should set certain minimums beyond which some form of sanctions would be warranted. The WBC presi- dent replied that he would have to know what the minimums are, to which Comr. Doerfer countered: "That is what I am asking you. Precisely how do we draft those?" Outlining the operation of WBC sta- tions (WBZ - AM - FM - TV Boston, KDKA-AM-FM-TV Pittsburgh, KYW- AM-FM-TV Cleveland, KPIX (TV) San Francisco, WJZ - TV Baltimore, WOWO Ft. Wayne, Ind., WIND Chi- cago and KEX - AM - FM Portland, Ore.), Mr. McGannon said that in the past two years they have devoted 12,- 480 hours to public service program- ming, having an air-time value of over $6 million. They have donated 298,833 announcements during the same period at a time cost of $16.6 million, he said. He said, however, that it is "falla- cious reasoning' to hold that all public service programs belong in prime time. "We do not believe that programs whose objectives are to inform, en- lighten and educate can be isolated in any period of the schedule," he pointed out. WBC discovered that two of its radio personalities and two staff members were involved in payola and they were fired, Mr. McGannon said. The mul- tiple-station owner has furnished per- tinent information of this situation to both the Federal Trade Commission and the House Legislative Oversight Subcommittee, the witness stated. Mr. McGannon hit "the tendency of the public press and groups associated with our industry to immediately con- demn the great bulk of on-the-air talent. Within our company we have well in excess of 150 individuals who are on the air on a regularly-scheduled basis, most of whom would be in a position to be subject to payola. . . . In our desire to stamp out this repre- hensible practice, we should guard against the tendency to . . . condemn by association." FCC and Tv Code • WBC President McGannon, who also is chairman of the NAB Tv Code Board, was ques- tioned closely on his recommendation that the FCC "continue to give active support and recognition" to the code. He told Comr. Craven that it would not be proper for the FCC to say that the code does not go far enough be- cause this would be imposing govern- ment intervention. The Commissioners could best sup- port the code by making public state- ments of individual viewpoints, he felt. This would give the code added pres- tige and combat one of its principal weaknesses — a feeling that code mem- bership is not too important. Withdrawal from a station of its right to display the code "should be one of many ingredients" for the FCC to consider at renewal, Mr. McGannon told Comr. Lee. It should be consid- ered only as a "single element" in over- all performance and not as the domi- nant factor, he stressed. (Mr. McGan- non testified before the Commission in December on behalf of the Code Board [Broadcasting, Dec. 21, 1959].) E. V. Huggins, Board Chairman, Westinghouse Broadcasting Co. • Mr. Huggins, also a vice president of WBC parent Westinghouse Electric Corp., testified on the relationship between the two companies. He said Westinghouse is a multiple station owner for four 48 (FCC HEARING) BROADCASTING, February 1, 1960 WHBQ RINGS IN THE NEW MEMPHIS' finest frequency — 560! MEMPHIS' most distinctive programming — music in blocks with easy-to-take commercial deliveries plus news, weather, time and public information. MEMPHIS' Big Time Radio Station — k with showmanship plus! MEMPHIS' highest rated % "\. stations. WHBQ, MEMPHIS joins the list of significant major-market radio stations represented exclusively by «*i*H-R REPRESENTATIVES, INC. RESPONSIBLE REPRESENTATION BROADCASTING, February 1, 1960 49 basic reasons: historical; profit for stockholders; public service and educa- tion, plus general prestige and well- being. The parent corporation recognizes fully that the application of high stand- ards of broadcasting furthers its objec- tives, Mr. Huggins said. He outlined three "clear and distinct broad policies" under which WBC operates to fulfill this philosophy. One, the WBC stations must be operated as a separate business without impingement by the parent corporation. Two, the broadcast divi- sion must operate on its own initiative with its own resources. Three, it must be strong enough to provide leadership within the broadcasting industry and the local communities of WBC stations. "Under this broad philosophy . . . WBC management was given full authority to proceed, subject only to the board of directors," Mr. Huggins said. "No budgetary or other restric- tions were or have been imposed upon WBC. . . . The commercial interests of the (parent) corporation have not been permitted to affect WBC's opera- tion." The Westinghouse executive said that in every community where WBC owns stations (see list above), Westinghouse Electric has at least one business opera- tion— with hundreds of employes and hundreds or thousands of stockholders. "In each community, Westinghouse considers itself to be, and is a local citizen," Mr. Huggins said. "Its repre- sentatives are expected to play, and do play, a major part in community life in all respects." In terms of daily operations, WBC is virtually autonomous from Westing- house Electric, the witness stated. WBC is under a separate operating manage- ment whose president, answerable to Mr. Huggins, has no other responsibili- ties, he said. Theodore S. Repplier, President, The Advertising Council • The Advertising Council is a non-profit organization which conducts national campaigns designed to promote the public welfare, Mr. Repplier said, and "no advertising medium has contributed to these cam- paigns more in volume, circulation and dollar volume than broadcasting." He pointed out that support of the council's public service activities has become such an accepted part of broadcasting that the general public does not stop to think of the vast quantity of valuable time, work and talent contributed free by the networks, stations, sponsors, agencies and per- formers. He said that the council, for its 14 major 1959 campaigns, received through commercial network time alone a total circulation of more than 18 bil- lion radio and television home impres- sions. "All this is exclusive of the vast additional contributions of individual radio and tv stations and local adver- tisers," Mr. Repplier said. "In 1960. we shall depend heavily upon networks, stations and advertisers for nationwide support. . . ." The "dollar value" of network free time and other services is difficult to measure, he said, but he estimated that $100 million was contributed for last year's major campaigns. Time also was made available for the council's many Charges ASCAP conspiracy • Sydney M. Kaye, Broadcast Music Inc., told the FCC that charges against his organization by ASCAP and AGAC are "designed" to restore ASCAP ... to the position of unbridled monopoly. . . ." Mr Kaye said it was "unjust and absurd" to attempt to "tar" BMI with payola. other campaigns (for 63 national causes), Mr. Repplier stated. "Our purpose is not to offer opinions about tv programming, but to give the Commission facts which we hope you will think are relevant and helpful about the organized system of free public service which has been going for the past 18 years, and of which broadcasting is a vital part," Mr. Rep- plier said. "For all of this, broadcasters and their advertisers have earned the deep gratitude of government and vol- unteer organizations and of the many Americans who have benefitted from the results of public service campaigns." Mr. Repplier's statement on behalf of The Advertising Council was not given in person but was presented for inclusion in the Commission's hearing record. Sydney M. Kaye, Board Chairman and General Attorney, Broadcast Music Inc. • Mr. Kaye told the Commission that charges by the American Guild of Authors & Composers and the Ameri- can Society of Composers, Authors & Publishers against BMI are "designed to restore ASCAP and its members to the position of unbridled monopoly in the field of performing rights that they en- joyed prior to the formation of BMI [in 1939]." He continued: "The same charges and demands have been made many times before. They form the basis of the private anti- trust suit brought by 33 ASCAP and AGAC members which is now pending against BMI. . . . They have been aired before congressional committees of both houses of Congress. They have been ad- vanced on numerous occasions to the Dept. of Justice. They are the subject matter of a relentless and vicious propa- ganda campaign." (Note: Both ASCAP and AGAC, in prior appearances before the FCC, claimed that station ownership of BMI results in "widespread payola" and dis- crimination against ASCAP songs. ASCAP also filed a formal petition seek- ing divorcement of broadcast ownership of the BMI stock [Broadcasting, Jan. 18]). Mr. Kaye stated the ASCAP charges that broadcast stations discriminate against ASCAP music "are always based upon supposition and are always un- documented." He said the isolated in- stances brought before the FCC reach back into the years surrounding the formation of BMI and few even relate to the last decade. The BMI chairman said that the long duration of payola, even before the advent of broadcasting, demon- strates that it cannot be ascribed to the music licensing organization owned by approximately 600 stations. He cited instances of payola in the distant past. 50 (FCC HEARING) BROADCASTING, February 1, 1960 IN PITTSBURGH . . . Take TAE and See GOOD TELEVISION PRACTICES AT WORK Manpower • mobility • equipment! No other Indiana station matches WFBM-TV's 17-man News-Information Center . . . nor can any equal the experience of its active leadership. Here are facilities for handling any type of news break locally, statewide or nationally . . . and the ability to cover many points simultaneously. HERE WE GO AGAIN! Wherever news and special events call for broad- cast action, you'll find WFBM-TV on the air first with "eye-witness" film reports. No other stations in Indiana can match the manpower of our 17-man News-Information Center . . . the mobility of our fleet of news cruisers and remote transmitter . . . our photo developing equipment for putting film on the air within minutes after it hits the lab . . . our two video tape machines For the 11th consecutive year . . . WFBM-TV will telecast Indiana's famed High School Basketball State Tourney di- rect from Butler Fieldhouse. You can be sure Hoosiers within sight and sound of WFBM-TV are tuned to Channel 6. Pre-Final remotes on special events add to the color and interest of this big annual show. (color equipped) that can record any remote transmission for an "exclusive" drop-in at any point in our day's prograrnming. This is true broadcast leadership/ Take advantage of this "Grow Power". . . pick Indianapolis for your advertising . . . put your schedules on WFBM-TV for greatest re- sponse. Ask us for any specific market informa- tion you want. Let us show you how to test regional television with amazing results! TV'S, grow power dominates pedal events in rich Mid-Indiana ft Again WFBM presents the greatest spectacle in sports Til .. " - Hyde and Bartley dissented; Comr. Ford | concurred in part; Comr. Lee absent. Ann. Jan. 27. ■ | By separate memorandum opinion and 94 (FOR THE RECORD) BROADCASTING, February 1, 1960 order. Commission denied petition by chan- nel 16 of Rhode Island Inc., for reconsidera- tion of Oct. 31, 1958 report and order which rejected proposals then under consideration seeking third vhf channel in Providence; reaffirmed that reoort and order and termi- nated proceeding. Commission feels that plan in above-mentioned proposed rule- making is preferable. Comr. Lee absent. Ann. Jan. 27. . ... ' By report and order, Commission finalized rulemaking and amended tv table of assign- ments by adding vhf ch. 3 to Corpus Christi, Tex., in addition to its present chs. 6, 10, *16 (educational), 22 and 43. Comr. Lee absent. Ann. Jan. 27. Commission granted, in part, requests by the Assn. of Federal Communications Con- sulting Engineers, Assn. of Maximum Serv- ice Telecasters Inc., and National Bcstg. Co., and extended time from Feb. 19 to April 19 to file comments and from March 7 to May 4 to file replies regarding proposed interim policy on vhf tv channel assignments and amendment of part 3 of rules concerning, tv engineering standards. Comr. Lee absent. Ann. Jan. 27. Routine Roundup ACTIONS ON MOTIONS By Commissioner Rosel H. Hyde Granted petition by WGN Inc., for exten- sion of time to Jan. 19 to file reply brief to exceptions and briefs in proceeding on applications of Capitol Bcstg. Co. and vVA. Pomeroy for new am stations in East Lans- ing and Tawas City-East Tawas, Mich. Ac- tion Jan. 19. „ Granted petition by Broadcast Bureau for extension of time to Feb. 9 to file responsive pleadings to petition by Blue Island Com- munity Bcstg. Inc., Blue Island, 111., to modify and enlarge issues in proceeding on its application, et al. Action Jan. 19. By Chief Hearing Examiner James D. Cunningham Granted petition by Supreme Bcstg. Inc. of Puerto Rico for dismissal without prejud- ice of its application and retained in hear- ing status remaining application in consolid- ation— Island Teleradio Service Inc., both for new tv stations to operate on ch. 10 in Charlotte Amalie, St. Thomas, V.I. Action Jan. 25. Scheduled oral arguments on petitions by Birmingham Television Corp. (WBMG [TV]), Birmingham, Ala., and Martin Theatres of Georgia, Inc. (WTVM [TV] ), Columbus, Ga., for leave to intervene in proceeding order directing WTVY Inc. to show cause why its authorization for WTVY (TV) Dothan, Ala., should not be modified to specify operation on ch. 4 in lieu of ch. 9; to commence at 9 a.m. on Birming- ham's petition and 9:30 a.m., on Martin Theatres' petition, Jan. 22. Action Jan. 20. Upon request by Broadcast Bureau, con- tinued indefinitely oral arguments scheduled for Jan. 22 on petitions by Birmingham Television Corp. (WBMG [TV]), Birming- ham, Ala., and Martin Theatres of Georgia, Inc. (WTVM [TV]), Columbus, Ga., for in- tervention in proceeding on order directing WTVY Inc. to show cause why its authoriza- tion for WTVY (TV) Dothan, Ala., should not be modified to specify operation on ch. 4 in lieu of ch. 9. Action Jan. 21. Granted petition by WHIR Inc. (WHIR), Danville, Ky., for leave to intervene in pro- ceeding on am applications of Fredericks- burg Bcstg. Corp. (WFVA), Fredericksburg. Va., et al., with reference to applications of Scripps-Howard Radio Inc. (WCPO), Cin- cinnati, Ohio and Southeastern Bcstg. Inc. (WSFC), Somerset, Ky., subject to condi- tion that petitioner will accept record in its entirety as thus far developed. Action Jan. 22. Granted petition by Wilson Bcstg. Corp. for dismissal without prejudice of its appli- cation and retained in hearing status re- maining applications in consolidation all for new tv stations to operate on ch. 6 in New Bedford, Mass. Action Jan. 22. Granted petition by Fortune Bcstg. for dismissal without prejudice of its applica- tion for new am station in Salt Lake City. Utah, which was in consolidated proceeding with Pioneer Bcstg. Co., for new am station in Spanish Fork, Utah, et al.; (retained in hearing status remaining applications). Ac- tion Jan. 20. By Hearing Examiner J. D. Bond Granted request by Waco Radio Co., for further prehearing conference in proceed- ing on its application for new am station in Waco, Tex., et al., and scheduled fur- ther prehearing conference for Jan. 21. Ac- tion Jan. 18. Upon agreements reached by parties at further hearing on Jan. 19, continued fur- ther hearing of Feb. 9 in proceeding on application of WOOD Bcstg Inc. (WOOD- TV), Grand Rapids, Mich. Action Jan. 19. BROADCASTING, February 1, I960 Scheduled dates for procedural steps which shall govern proceeding on applica- tions of WACO Radio Co., for new am sta- tion in Waco, Tex., et al; commencement of hearing on engineering matters — March 8, on non-engineering matters — May 10; con- tinued hearing from Feb. 23 to March 8. Action Jan. 21. By Hearing Examiner Basil P. Cooper Granted petition by Salina Radio Inc. for continuance of date for exchange of rebut- tal exhibits from Jan. 20 to Jan. 27 and further evidentiary hearing scheduled for Feb. 10 to date to be announced after parties have had reasonable time in which to study rebuttal exhibits in proceeding on Salina's application and that of Kansas Bcstrs. Inc. for new am stations in Salina, Kan. Action Jan. 20. Granted motion by Suburbanaire, Inc. for extension of time from Jan. 20 through Jan. 22 to file proposed findings of fact and con- clusions in proceeding on its am application and that of Watertown Radio Inc. (WTTN), West Allis and Watertown, Wis. Action Jan. 20. By Hearing Examiner Thomas H. Donahue Granted motion by Radio Hanover Inc. for continuance of certain procedural dates in proceeding on its application for new fm station in York-Hanover, Pa., et al.; ex- tended further prehearing conference from Feb. 15 to March 7, and hearing from Feb. 17 to March 15. Action Jan. 20. Granted petition by Broadcast Bureau and extended time from Jan. 15 to Jan. 21 for filing proposed findings of fact and conclus- ions in proceeding on applications of Audio- casting of Texas Inc. and Horace K. Jack- son Sr., for new am stations in Waco and Gatesville, both Texas. Action Jan. 18. By Hearing Examiner Charles J. Frederick Granted petition by Westchester Bcstg. Corp., applicant and respondent in group 6 of proceeding on am applications of Fred- ericksburg Bcstg. Corp. (WFVA), Freder- icksburg, Va., et al., for extension of time from Jan. 25 to Feb. 4 to exchange prelimi- nary engineering exhibits and for further prehearing conference from Feb. 8 to Feb. 18. Action Jan. 25. By Hearing Examiner Walther W. Guenther Scheduled prehearing conference for Feb. 12 in proceeding on am applications of Hartsville Bcstg. Co. (WHSC) Hartsville, S.C. et al. Action Jan. 21. Scheduled prehearing conference for 2 p.m., Feb. 10 in matter of assignment of call letters KPOI to KPOI Bcstg. Co., Inc. for its standard broadcast station in Hono- lulu. Hawaii. Action Jan. 21. By Hearing Examiner Isadore A. Honig Granted petition by Dixie Radio Inc., for leave to amend its application for new am station in Brunswick, Ga., to specify fre- quency 790 kc in lieu of 1550 kc, reduce power from 1 kw to 500 w, and utilize DA, and removed application from hear- ing status for return to processing line; application was in consolidated proceeding with Radio New Smyrna Inc., for new am station in New Smyrna Beach, Fla. Action Jan. 22. On own motion, scheduled oral argument for 2:00 p.m., Jan. 27 on petition for re- consideration filed by Evelyn R. Chauvin Schoonfield (WXFM [FM]), Elmwood Park, 111. in proceeding on her application for renewal of license which is in consolidated proceeding with fm applications of Blue Island Community Bcstg. Inc., Blue Island. 111. Action Jan. 20. Upon petition filed by Broadcast Bureau and with consent of all other parties, fur- ther extended dates for filing proposed find- ings and replies thereon, from Jan. 19 to Jan. 29 and from Feb. 1 to Feb. 15, respec- tively, in proceeding on am applications of The Tobacco Valley Bcstg. Co., Windsor, Conn., et al. Action Jan. 20. Granted request by Catskills Bcstg. Co. and Ellenville Bcstg. Co., applicants for new am stations in Ellenville, NY., to be re- lieved from obligation to make prehearing exchanges of certain exhibits on Jan. 19 and Jan. 28, pending effectuation of their agreement to merge their respective in- terests. Action Jan. 19. By Hearing Examiner Annie Neal Huntting Upon agreement of parties at Jan. 19 pre- hearing conference, continued hearing from March 9 to March 29 in proceeding on am applications of Shelby County Bcstg. Co., Shelbyville, Ind., et al. Action Jan. 19. Granted petition by United Electronics Laboratories Inc. to continue prehearing conference from Jan. 21 to Jan. 28 in pro- ceeding on its application and that of Ken- tuckiana Inc., for new tv stations to operate on ch. 51 in Louisville, Ky. Action Jan. 19. Granted request by Radio Atascadero to extent that prehearing conference scheduled for Jan. 22 is continued to Feb. 1, and denied insofar as it requests continuance to r \ Equipping a Radio Station? RCA Magnetic Disc Recorder Is a Great New Tool for Broadcasters ! It makes possible fast recording and playback of commercials and announcements. Extremely simple to operate, it minimizes the skill required to produce a professional recording. Erasable magnetic discs have a long life, equal to or greater than tape, thus production costs can be reduced. Whatever your equipment requirements, SEE RCA FIRST! Write for descriptive liter- ature to RCA, Dept. D-22, Building 15-1, Camden, N.J. RADIO CORPORATION of AMERICA 95 MAGNf PHASE SENS PROJECT LINE PROTECTION SYSTEM MAGNIPHASE — protects antenna system from damage caused by static discharge or transmission line faults. MAGNIPHASE — will instantaneously squelch transmitter output, preventing arc from being sustained by RF energy. Immediately self-restoring, transmitter interruption goes unnoticed on the air. write for full details today CuriAjtJLH-je-tdLaJL £.Le.ct.tLjrnJ^tiA. MANUFACTURING COMPANY 4212 S. Buckner Blvd. Dallas 27, Texas SUBSIDIARY OF LING-ALTEC ELECTRONICS. INC. .HOWARD E. STARK, Brokers and Financial Consultants Television Stations Radio Stations 50 East 58th Street New York22,N.Y. ELdorado 5-0405 MEN WHO READ BUSINESSPAPERS MEAN BUSINESS In the Radio-TV Publishing Field only BROADCASTING is a member of Audit Bureau of Circulations and Associated Business Publications Feb. 19, without prejudice to timely filing of formal petition for further continuance if continuance to Feb. 19 is deemed neces- sary in proceeding on its application and that of Cal-Coast Bcstrs. for new am sta- tions in Atascadero and Santa Maria, both California. Action Jan. 21. By Hearing Examiner H. Gifford Irion Issued supplemental order governing hearing in proceeding on am applications of Charles J. Lamphier, Golden Valley, Minn., et al., and continued hearing date from Feb. 1 to March 23 for group B. Action Jan. 21. Granted petition by Radio Rhode Island Inc., for leave to amend its application for new am station in Providence, R.I., to in- corporate in application agreement where- by Golden Gate Corp. and Camden Bcstg. Inc., will dismiss their respective applica- tions for new am stations in Providence, and thereby acquire certain rights to pur- chase stock in Radio Rhode Island. Action Jan. 21. Scheduled prehearing conference for Feb. 5 and cancelled hearing scheduled for Feb. 8 in proceeding on am applications of Laramie Bcstrs., Laramie, Wyo., et al. Ac- tion Jan. 21. Granted petition by Garden City Bcstg. Co. (WAUG), Augusta, Ga., for leave to amend its am application so as to reflect assignment from partnership to corporation owned by same parties in interest which has previously been approved by Commission in connection with assignment of license of station WAUG; application is in consoli- dated proceeding with application of Macon County Bcstg. Co. for new am station in Montezuma, Ga. Action Jan. 21. Scheduled prehearing conference for 2 p.m., Feb. 2 in proceeding on applications of Sam H. Bennion and James C. Wallentine for new tv stations to operate on ch. 10 in Pocatello, Idaho. Action Jan. 21. By Hearing Examiner David I. Kraushaar Upon request by Broadcast Bureau and with consent of parties in proceeding on am applications of Creek County Bcstg. Co., Sapulpa, Okla., et al., continued prehear- ing conference from Feb. 4 to Feb. 15. Ac- tion Jan. 22. By Hearing Examiner Jay A. Kyle Reopened record in proceeding on appli- cations of Sheffield Bcstg. Co. and J.B. Fait Jr., for new am stations in Sheffield, Ala., granted joint motion by applicants to cor- rect transcript, and closed record. Action Jan. 22. By Hearing Examiner Forest L. McClenning Granted request by Broadcast Bureau for continuance of hearing from Jan. 25 to Jan. 29 in proceeding on application of Los Banos Bcstg. Co., for new am station in Los Banos, Calif. Action Jan. 22. By Hearing Examiner Herbert Sharfman On request by WTVY Inc. and Broadcast Bureau, continued indefinitely hearing scheduled for Jan. 26 on order directing WTVY Inc. to show cause why its authori- zation for station WTVY (TV) Dothan, Ala., should not be modified to specify operation on ch. 4 in lieu of ch. 9. Action Jan. 25. On request by Broadcast Bureau, con- tinued hearing from Jan. 22 to Jan. 26 on order directing WTVY Inc. to show cause why its authorization for station WTVY (TV) Dothan, Ala., should not be modified to specify operation on ch. 4 in leu of ch. 9. Action Jan. 22. By Hearing Examiner Elizabeth C. Smith Pursuant to agreement reached at pre- hearing conference held Jan. 19 scheduled certain procedural dates in proceeding on am applications of Radio Muscle Shoals Inc. (WOWL) Florence, Ala., et al.; hearing scheduled for April 18. Action Jan. 19. Pursuant to agreement reached at pre- hearing conference held Dec. 22 scheduled hearing for group 1 for March 15, group 2 for March 22 and group 3 for March 23 in proceeding on am applications of James E. Walley, Oroville, Calif., et al. Action Jan. 19. Granted motion by Finley Bcstg. Co. (KSRO), Santa Rosa, Calif., for an extension of time from Jan. 22 to Feb. 1 to exchange preliminary engineering exhibits in pro- ceeding on its am application which is in consolidated am proceeding on applications of James E. Walley, Oroville, Calif., et al. Action Jan. 25. By Hearing Examiner Horace Stern Scheduled further hearing for Jan. 26, at 11 a.m., in Philadelphia, Pa., in Spring- field, 111., deintermixture rulemaking re- mand proceeding. Action Jan. 25. BROADCAST ACTIONS By Broadcast Bureau Actions of January 22 KCEE Tucson, Ariz. — Granted relinquish- ment of negative control by each David S. Drubeck and Barnet Sorkin through sale of stock to Cliff Gill. WBBQ Augusta, Ga.— Granted transfer of control from Thurston H. and Gladys S. Bennett to George G. Weiss. WBBQ-FM Augusta, Ga.— Granted trans- fer of control of Savannah Valley Bcstg. Co., parent corporation of licensee corpo- ration, from Thurston H. and Gladys S. Bennett to George G. Weiss. KAAB Hot Springs, Ark. — Granted ex- tension of completion date to March 1. Actions of January 21 KONO-AM-FM-TV San Antonio, Tex.— Granted transfer of control from Eugene J. Roth to Eugene J., Bob A. and Jack Roth and Mrs. Florence Pink as family group. KCRV Caruthersville, Mo. — Granted as- signment of license to J. Eric Taylor and Myrtle G. Cleveland d/b under same name. WLAR Athens, Tenn. — Granted involun- tary assignment of. license from estate of Lowell F. Arterburn to Helen M. Arter- burn. KOHB Hot Springs, S.D.— Granted license for am station and reduce power to 500 w. KAAB Hot Springs, Ark. — Granted mod. of cp to change type trans, and reduce power from 500 w to 250 w. Actions of January 20 K SLA- TV Shreveport, La.— Granted as- signment of licenses to Henry E. Linam. et al., d/b under same name. KSDO San Diego, Calif. — Granted assign- ment of license to Gordon Bcstg. of San Diego Inc., a Delaware corp. WPKM Tampa, Fla. — Granted license covering installation new ant. KLEX Lexington, Mo. — Granted cp to change type trans. KNOG Nogales, Ariz. — Granted cp to change trans, location, studio location and make changes in ground system. WCNL Newport, N.H. — Granted mod. of cp to change type trans. KSEL Lubbock, Tex. — Granted mod. of cp to change type trans. WIMS Michigan City, Ind.— Granted mod. of cp to change type trans. WPAT Paterson, N.J. — Granted request for cancellation of license for aux. trans. KUTE (FM) Glendale, Calif . — Granted extension of completion date to March 1. WICA-FM Ashtabula, Ohio — Granted ex- tension of completion date to March 1. WEZB Bessemer, Ala.— Granted author- ity to sign-off at 8 p.m., CST, for period ending April 20. KRSC Othello, Wash.— Granted authority to operate sign-on at 6 a.m. and sign-off at 6 p.m.. except for special events for period ending April 20. KLUK Evanston, Wyo. — Granted author- ity to operate 7 p.m., sign-on to 9 p.m. sign-off local time except for special events for period ending March 31. WDVL Vineland, N.J.— Granted authority to sign-on at 9 a.m. and sign-off at 5 p.m. for period ending June 30. Actions of January 18 WTAR - AM - TV Norfolk, Va. — Granted transfer of control of The Ledger-Dispatch Corp., majority stockholder of Norfolk- Portsmouth Newspapers Inc. from P. S. Huber Jr. and Charles L. Kaufman, voting trustees to P. S. Huber Jr., Charles L. Kaufman and Frank Batten, voting trustees. WDKD Kingstree, S.C.— Granted cp to make changes in trans, equipment and correct ant. height above mean sea level; condition. WCRI Scottsboro, Ala. — Granted cp to change trans, and studio location; type trans, and make changes in ant. and ground system. WBZ-TV Boston, Mass.— Granted cp to make changes in trans, and other equip- ment (main trans. & ant.). KSWO-TV Lawton, Okla.— Granted mod. of cp to change type trans, and make minor equipment changes. Granted extensions of completion dates as shown: KNIA Knoxville, Iowa, to June 14; KDOG La Habra, Calif, to April 29; WNBC (TV) New Britain, Conn., to Feb. 28. Continued on page 103 AMPEX All professional recorders readily available in stock'including 30G's &350's. SHIP ANYWHERE IN U.S.A. 'DIRECT TO YOU AT FACTORY. PRICES 1820 W. OLYMPIC 1 BLVD. • LOS ANGELES | 15. CALIFORNIA 96 (FOR THE RECORD) BROADCASTING, February 1, 1960 JANSKY & BAILEY INC. Executive Office* ME. 8-541! 1735 DoSoles St., N. W. Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. FEderal 3-4800 Member AFCCE Commercial Radio Equip. Co. Everett L. Dillard, Gen. Mgr. INTERNATIONAL BLDO. Dl. 7-1319 WASHINGTON, D. C. P. O. BOX 7037 JACKSON 5302 KANSAS CITY, MO. Member AFCCE RUSSELL P. MAY 71 1 14th St., N. W. Sheraton Bldg. Washington 5, D.C. REpublic 7-3984 Member AFCCE GUY C. HUTCHESON P. O. Box 32 CRostview 4-8721 1100 W. Abram ARLINGTON, TEXAS WALTER F. KEAN CONSULTING RADIO ENGINEERS Associates George M. Sklom, Robert A. Jonos 19 E. Qulncy St. Hickory 7-2153 Riverside, III. (A Chicago suburb) JULES COHEN Consulting Electronic Engineer •17 Albee Bldg. Executive 3-4416 142* O St., N. W. Washington 5, D. C. Member AFCCE JAMES C. McNARY Consulting Engineer National Press Bldg., Wash. 4, D. C. Telephone District 7-1205 Member AFCCE A. D. Ring & Associates 30 Years' Experience in Radio Engineering 1710 H St., N.W. Republic 7-2347 WASHINGTON 6, D. C. Member AFCCE L. H. Carr & Associates Consulting Radio t Television Engineers Washington 6, D. C. Fort Evans 1000 Conn. Ave. leesburg, Va. Member AFCCE SILLIMAN, MOFFET & ROHRER 1405 G St., N. W. Republic 7-6646 Washington 5, D. C. Member AFCCE WILLIAM E. BENNS, JR. Consulting Radio Engineer 3802 Military Rd., N. W. Wash., D. C. Phone EMerson 2-8071 Box 2468, Birmingham, Ala. Phono STato 7-2601 Member AFCCE CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Brecksvilte, Ohio (a Cleveland Suburb) Tel: JAckson 6-4386 P. O. Box 82 Member AFCCE —Established 1926- PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE KEAR & KENNEDY 1302 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE LYNNE C. SMEBY CONSULTING ENGINEER AM-FM-TV 7615 LYNN DRIVE WASHINGTON 15, D. C. Oliver 2-8520 HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airport San Francisco 28, California Diamond 2-5208 J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 17, Texas GLendale 2-3073 GEORGE C DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 501-514 Munsay Bldg. STorling 3-0111 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS Fleetwood 7-8447 Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications-Electronic* 1610 Eye St., N. W. Washington, D. C. Executive 3-1 230 Executive 3-58$! Member AFCCE JOHN B. HEFFELFINGER 8401 Cherry St. Hlland 4-7010 KANSAS CITY, MISSOURI VIR N. JAMES SPECIALTY DIRECTIONAL ANTENNAS 1316 S. Kearney Skyline. 6-1603 Denver 22, Colorado JOHN H. MULLANEY Consulting Radio Engineers 2000 P St., N. W. Washington 6, D. C. Colombia 5-4666 Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR. 5-3100 ervice Uitectoty PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston, W. Va. Dickens 2-6281 PAUL DEAN FORD Broadcast Engineering Consultant 4341 South 8th Street Terre Haute, Indiana Crawford 4496 MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 NUGENT SHARP Consulting Radio Engineer 809-11 Warner Building Washington 4, D.C. District 7-4443 PRECISION FREQUENCY MEASUREMENTS AM-FM-TV COMMERCIAL RADIO MONITORING CO. P.O. Box 7037 Kansas City, Mo. Phone Jackson 3-5302 CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 COLLECTIONS For the Industry ALL OVER THE WORLD TV — Radio — Film and Media Accounts Receivable No Collection — No Commission STANDARD ACTUARIAL WARRANTY CO. 220 West 42nd St., N. Y. 36, N. Y. LO 5-5990 SPOT YOUR FIRM'S NAME HERE To Be Seen by 85,000* Readers — among them, the decision-mak- ing station owners and manag- ers, chief engineers and techni- cians— applicants for am, fm, tv and facsimile facilities. *ARB Continuing Readership Study BROADCASTING, February T, 1960 97 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 204 per word — $2.00 minimum • HELP WANTED 25tf per word — $2.00 minimum. • DISPLAY ads #20.00 per inch — STATIONS FOR SALE advertising require display space. • All otber classifications 30tf per word — $4.00 minimum. • No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates any liability or responsibility for their custody or return. RADIO Help Wanted — (Cont'd) Help Wanted— (Cont'd) Help Wanted — Management Wanted— (manager)— 5 kw daytimer in southeast, medium sized market. Fine Sal- ary and commission. Box 737R, BROAD- CASTING. Commercial manager: For top rated Pulse and Hooper 5 kilowatter in metropolitan Alabama market. Must have successful sales record. This is chain operation with definite opportunity toward management. Send com- plete resume to Box 966R, BROADCASTING. Experienced manager: Desiring five figure salary, dependent upon ability, for midwest fulltime single station market. Send com- plete resume, past experience, references, pix, etc. Box 145S, BROADCASTING. Sales $125.00 weekly for salesmen. Also bonus and commission. Metropolitan market east coast. Opportunity unlimited. Box 865P, BROADCASTING. $100-$150 weekly guarantee plus commis- sion and bonus plan for aggressive self- starter salesman. Top station Washington, D.C. market. Box 867P, BROADCASTING. South Florida metropolitan market needs experienced salesman. Apply only if you have successful radio selling record which can be verified. No beginners please, pros only. Box 720R, BROADCASTING. Wanted. Two aggressive and experienced salesmen for medium market southeast. Box 738R, BROADCASTING. Radio time salesman, experienced, versatile, capable of developing into sales or station management. Excellent town to live in. $100.00 weekly salary plus override. Prefer married man in 25 to 40 age bracket. Tell us all about yourself. Job now open. Box 924R, BROADCASTING. Top rated station in Michigan second mar- ket, has immediate opening for aggressive, time salesman with successful background as a self organizer and self starter. Generous draw against 15% commission and fringe benefits. Our staff knows of this ad. Tell all in first letter which will be held in strict- est confidence. Box 957R, BROADCASTING. Wisconsin top rated station in competitive market needs sales manager who can pro- duce. Will consider experienced men only. Box 996R, BROADCASTING. Think you can sell tv? We will train an experienced radio salesman for a steady, secure, sales job in tv, if he can produce results. Incentive plan plus other benefits. New York state, NBC affiliate. Send resume to Box 118S, BROADCASTING. If you have proven sales experience and desire management, we have number one property in a three station metro market of 125,000, $10,000 salary plus incentive arrange- ment. Multiple ownership. Send full details. Box 124S, BROADCASTIG. Experienced time salesman. Start at once. Non-returnable monthly draw against com- mission. Send photo, resume. Fred Epstein, KSTT, Davenport, Iowa. Immediate opening for a high caliber, aggressive salesman. A new station and a growing company offering great opportunity to any man wanting a career in radio. The man we are looking for preferably has had selling experience in northeastern Ohio or western Pennsylvania. Guarantee and com- mission with big income potential. Every qualified applicant will receive thorough consideration. Call, write, or wire Ted Hep- burn. Sales Manager, WHLO, 51 West State Street, Akron 8, Ohio. Sales Announcers Experienced salesman-announcer for south- eastern North Carolina station needed im- mediately. Send resume, photo and air tape to Jim Clark, WFMO, Fairmont, N.C. Small market manager-salesman. South- eastern metropolitan group has opening, 2 experienced salesmen. Must have man- agement potential, over 25, married. Good guarantee, rapid advancement. Send resume, late photograph, John McLendon, Suite 509 Lamar Building, Jackson, Mississippi. Announcers Modern number one format station in one of ten largest markets auditioning fast- paced, live-wire announcers. Key station leading chain offers big pay, big opportu- nity. Send tape to Box 864P, BROADCAST- ING. Energetic and ambitious announcers need- ed for top-rated operation in west Texas. Box 159R, BROADCASTING. First phone announcer for growing east coast first class chain. Excellent salary, benefits and advancement opportunities. Box 708R, BROADCASTING. Wanted — Two good dj's for medium market southeast, formated 5 kw. Box 739R, BROADCASTING. AM-fm station with new equipment, new studios wants a new announcer who likes to earn his money. Should be experienced, stable and able to do some news. Send tape, resume to Box 770R, BROADCASTING. Growing, high potential California music- news operation needs livewire newswriter- announcers for its expanding news depart- ment. Excellent pay, outstanding future, in- teresting opportunity for men skilled in news gathering, writing and air work. Write age. education, experience, references to Box 843R, BROADCASTING. Florida. Fast paced station needs lively swinging dj. Rush tape, resume. Box 872R, BROADCASTING. Announcer-engineer, first phone, must be fair announcer, or better, and able to do maintenance on 250 watt fulltime station. Top salary. Good place to work and live. Send photo, audition tape and complete de- tails, including salary you feel you're worth. Tape and photo will be returned. Box 923R, BROADCASTING. Southwest, medium market, adult music station wants a mature program director who knows good music. Past employment record must be good. Write Box 989R, BROADCASTING. If you're tired of snow and ice . . . come to sunny Arizona! Network affiliate, top station in market, looking for an exper- ienced morning man who would like to work in and become part of strictly modern station, completely equipped, in wonderful location. Do not want top 40 or "color radio" types. Please send photo, 5 minute audition tape, and complete experience resume, ref- erences to Box 102S, BROADCASTING. Two announcer-salesmen. Healthy guaran- tee plus percentage. Southern market of 10,000. Daytimer. Kilowatt. Experience and reference required. Box 133S, BROAD- CASTING. Combo job in southern market. Half-week board, half-week maintenance. Daytime kilowatt. References and experience, please. Box 134S, BROADCASTING. Announcer-engineer - dee -jay personality, with first class ticket, needed for major market indie. Salary open based on ability and background. Send tape, letter to Box 107S, BROADCASTING. Announcer with first phone for Michigan remote operation. No maintenance . . . must be fully experienced in all-around radio work, including sales. Good salary, benefits and commission. Permanent only. Tape and resume to Box 114S. BROADCASTING. 2 announcers-salesmen wanted for top-rated daytime station in West Virginia. Send tape, resume. Box 119S, BROADCASTING. KBUD, Athens, Texas, seeking experienced staff announcer. Salary open. Staff announcer. One year commercial radio experience, minimum. Salary $80 per week. Apply KNIM. Maryville, Missouri. Combination man, strong on announcing. 5 kw CBS, western Nebraska. Ideal working conditions, new building. Bonus plan. Send audition tape and data to KOLT, Scotts- bluff, Nebraska. Combo-announcer with first ticket. No main- tenance necessary. Adult format with em- phasis on news. Send resume, tape and pix to G. C. Packard, KTRC, Box 1715, Santa Fe, N.M. Announcer with first class ticket. Station WAMD. Aberdeen, Maryland. Have opening for staff announcer in college town. All applications considered. Send tape, picture and resume. WATA, Boone, N.C. Staif announcer for 5 kw independent. Must have commercial announcing experience. Good salary and profit sharing plan. WCOJ, Coatesville, Pennsylvania. WCPA, Clearfield, Pennsylvania will soon have an opening for a good, experienced announcer. Salary open. Good opportunity with growing radio and newspaper chain. Send tape and resume to George Mastrian. Program director-aiuiouncer-daytimer, qual- ity voice and experience demanded. Fast programming. Write WDDT, Greenville, Miss. Announcer wanted — Morning man — 40 hour week. Paid hospitalization and life insur- ance^— two weeks annual vacation — no top 40, please. Send tape, salary expectation. Radio Station WEED, Rocky Mount, North Carolina. FM announcer wanted. If you have experi- ence in fm and know classical, semi-classical music, have a mature voice for good opera- tion. Send audition tape and covering letter at once to Vice President, WGH-FM, Box 98, Newport News, Virginia. Immediate opening, experienced newscaster able to write, edit, and collect news. Send tape, recent photo, complete background to Bill Frosch, WISH, Indianapolis. Georgia 5,000 watt independent in small town wants an announcer who can deliver commercials that sell. Prefer at least two years fulltime announcing experience in the south. Middle of the road music policy. No format. No razzle-dazzle. Give all details and salary exnected in first letter. WLET, Toccoa, Georgia. Negro dj, thoroughly experienced. Good nroduction. Send tape, photo and resume. Excellent working conditions. Comrjanv benefits. Salarv open. Manager, WOBS. Jacksonville, Florida. 98 BROADCASTING, February 1, 1960 Help Wanted — (Cont'd) Situations Wanted — (Cont'd) Situations Wanted — (Cont'd) Announcers Management Announcers Wanted, experienced announcer with first phone. WSYB, Rutland, Vermont. Announcers. Many immediate job openings for good announcers throughout the S.E., Free registration. Confidential, Professional Placement, 458 Peachtree Arcade, Atlanta, Ga. Announcers. Many opportunities. Experi- ence required. Send tapes, resumes to Paul Baron, Broadcast Manager, Lennox Person- nel Agency, 630 Fifth Avenue, New York 20, New York. Technical 1,000 watt station in southeast has opening for chief engineer-combination announcer. Good salary and excellent working condi- tions for right man. Send resume, refer- ences and tape to Box 176R, BROADCAST- ING. Experienced maintenance man for Pennsyl- vania station. Box 707R, BROADCASTING. 1,000 watt station in northeast has opening for chief engineer-recording engineer-com- bination announcer immediately. Send re- sume, references and tape to Box 976R, BROADCASTING. Combo job in southern market. Half-week board, half-week maintenance. Daytime kilowatt. Reference and experience, please. Box 134S, BROADCASTING. Wanted: First class engineer capable of routine maintenance on 250 watt full-time station. Must be above average announcer with strong news ability. Starting salary $110 per week. Contact KRTN, Raton, New Mexico, with complete resume. Wanted: Transmitter operator with first class license. Insurance and vacation bene- fits. Contact G. E. Crocker, Chief Engineer, KSDN, Aberdeen, S. Dak. First class engineer for maintenance and announcing, news gathering, traffic or writ- ing. Small college town, excellent working conditions, free insurance. Contact Frank Corbett, WGAP, Maryville, Tennessee. Combination first class engineer and an- nouncer-dj on upstate NY daytime station. Responsible position. Start soon as possible. WPDM, Potsdam, N.Y. Immediate opening: First class phone-combo announcer or first-class phone with man- agerial ability. Single station in beautiful, small West Virginia-Virginia market. Write, call or wire, Manager, WRON, Ronceverte, West Virginia. Midway 5-1327. Salary open. New England, 5000 watt, immediate open- ing first phone engineer. Experience un- necessary. Good salary, excellent working conditions. Phone, WTSN, Dover, N.H. Sherwood 2-1270. Production-Programming, Others Copywriter and traffic assistant. Large met- ropolitan station. Top pay. Box 863P, BROADCASTING. Chicago am station for 35 years commencing fm broadcasts. Program director needed for creative work which sponsors will prefer. Write WSBC, Chicago 12, Illinois. RADIO Situations Wanted — Management 14 years experience, 32, ready for manager's position small or medium market, gulf south. Box 983R, BROADCASTING. General manager available. Must move to fairly warm climate due to health of son. Eighteen years experience radio, seven years tv. Strong on programming, produc- tion, personnel and sales management. Highly successful radio sales. No magician but solid, steady builder of station profits and prestige. Distinguished community service record. Desire salary-incentive plan or part ownership from profits. Write Box 993R, BROADCASTING. General manager/sales manager. Radio and/or television. 18 years radio, 5 years radio and television. Past 13 years management and sales management. Com- plete background and excellent references upon request. Box 997R, BROADCAST. I can profitably program, promote, and sell your radio station. Use your staff ... or supply my own thru years of professional contacts. Box 101S, BROADCASTING. Raising sights. Now salesmanager ready to become general manager. Can sell, lead, train, program, supervise. Minimum $15,- 500.03. College, 36, married, references. Box 105S, BROADCASTING. I'll manage your station and make it pay. Box 108S, BROADCASTING. Recently sold interest as owner and general manager in successful operation. Thorough experience all phases broadcasting and tele- casting. Quadrupled income of station thru public relations, promotions, and sane pro- gramming connected to sales. Stock pur- chase in future if possible. Available now. Box 111S, BROADCASTING. Manager ... 8 years experience in all phases. Presently employed as manager. First ticket, stable announcer, strong on sales. Desire coastal Virginia, Carolinas or Florida. Box 130S, BROADCASTING. Capable broadcaster can be available to your station if bona fide opportunity exists. Presently and for last ten years with ex- ceptionally successful radio-tv operation in one of nation's top ten markets. Heavy in sales and promotion, well grounded in studio operations. Interview essential. Box 136S, BROADCASTING. Radio-management-idea selling and train- ing a sales organization is my business. Every phase of station management should point to this end. Ample broadcasting ex- perience, am, tv, and fm. Also F.W.ZIV experience. Mature, trustworthy, and sober. Box 143S, BROADCASTING. Manager. Radio and/or tv. Capable. Sales, programming, production. Box 148S, BROADCASTING. Sales Permanent connection wanted as salesman or sales development director with repu- table, stable operation metro market. Back- ground-manager, sales manager, promotion, medium and top 30 markets. Multiple oper- ation. Box 126S, BROADCASTING. Experienced salesman, young, journ. grad., wants work midwest, Florida, Coloralo. Box 131S, BROADCASTING. Announcers Sports announcer, seven years background play-by-play. Top references. Box 405R BROADCASTING. football, basketball situation. Available mid- March. 5 years in radio-tv, plenty play-by- play. Box 851R, BROADCASTING. Southwest; — Announcer 8 years experience including all sports. Family, employed. Box 918R, BROADCASTING. Experienced young staff announcer who ex- cels in dj work and sports play-by-play. Will liven up your station. Tape available. Box 954R, BROADCASTING. Fast paced, bright show dj — employed. Number one station — top market. Box 982R, BROADCASTING. Deep sound fm experience,, good voice for night shift. Also interested in sales. Any- where. Box 984R, BROADCASTING. Idea gal. Station's pal. Disk jockey per- sonified. Listeners always satisfied. Box 985R, BROADCASTING. Excellent play-by-play all sports. Top minor league baseball, college basketball, football, bowing, golf. TV-radio sports director ex- perienced all types on-camera work. Col- lege grad, family man willing to move to good sports market needing play-by-play man. Thomas Dennin, 13 Hickory Rd., Bing- hamton, N.Y. RA 4-8277. Announcer, dj, first class license. Four years experience both net and indie. Sober, re- liable, married, vet. Presently employed but not moving. Seeking permanent position with a chance for advancement. Box 988R, BROADCASTING. Air Force lieutenant, single, age 25. Air- craft controller in Albuquerque till March. Box 998R, BROADCASTING. Two announcers-enthusiastic, sincere pitch. Tight production. South. Both tapes prompt- ly. Box 109S, BROADCASTING. Damned good "On The Air" salesman. Ready for management slot as announcer-program director. Strong production, speculation tapes. Resume, references, tape. Box 116S, BROADCASTING. Sports announcer — Top rated radio-televi- sion sports and special events personality. Play-by-play 9 years. Desires sports minded station and area. Employed, married. Box 805R, BROADCASTING. Morning man with "good morning" sound. Bright, happy adult show. Middle music policy. 5 years experience. Also sports play- by-play. Box 121S, BROADCASTING. Top forty jock, pd, production, pace, strong news. Two major markets nine years. Mar- ried. Minimum $150. Box 122S, BROAD- CASTING. HERE'S A FINE SALES OPPORTUNITY . . . created by a vacancy on our local sales staff. Hard-working, seasoned radio account executive with proven large market sales ability should earn $10,000 first year with a realistic potential well above that. Sta- tion is consistently one of the top-rated in America's 12th market with programming beamed in good taste to the masses. Has been a major factor in the area for 38 years. All inquiries handled in con- fidence. Contact — Dudley Tichenor, Dir. of Sales RADIO STATION WFBR 13 East 20th St., Baltimore 18, Md. Mulberry 5-1300 BROADCASTING, February 1, 1960 90 Situations Wanted — (Cont'd) Situations Wanted — ( Cont'd ) Help Wanted — (Cont'd) Announcers Announcer-newsman, top all-around staffer. Strong on news, "straight" commercials, writing. Major network and indie staff ex- perience. Married, sober, personable. Likes hard work. Will consider anywhere. Top references, tape, resume. Box 127S, BROADCASTING. Trained announcer, seeks experience. Vet, 27, single, college, ten years retail sales. Tape available. Box 129S, BROADCASTING. Ambitious announcer, graduate broadcast- ing school, one year experience, write news, own car, need' work. Box 135S, BROAD- CASTING. If 30,000 negroes are in your area, you need me. Midwest or west only. Box 139S, BROADCASTING. Seek mid-Tennessee. Married, young radio school graduate, employed, want permanen- cy. Box 140S, BROADCASTING. Announcer, dj, librarian, experienced, 21, veteran, single, available now, car, north or northeast, for tape and resume. Box 144S, BROADCASTING. Announcer, capable of bright, young, cheer- ful sound. Excellent training, reference. Box 146S, BROADCASTING. Professional announcer. For larger markets. News. Music. Commercials. Competent. Cre- ative. Box 147S. BROADCASTING. College graduate, with training in radio announcing, wants to do play-by-play sports, especially baseball. Will go any- where in country for promising opportunity. Box 150S, BROADCASTING. Tired of the limited concept of juke-box programming! Young air personality pres- ently employed major market. Network quality. Production experience. Lively per- sonality doesn't jar nerves. Authoratative news. Would also like to consider tv or radio-tv combination. No payola taint. Box 153S, BROADCASTING. Beautiful girl-dj, experienced! Desires staff announcing New York City area. Tape available. Copy, traffic experience. Why not! Box 154S, BROADCASTING. Sportscaster. 6 years. Top rated in football, basketball, baseball play-by-play. College graduate, married, employed. Experience in selling. Box 156S, BROADCASTING. Los Angeles area, any shift, announcer, dj, family, 2 years experience. Box 916, Tucum- cari, New Mexico. Announcer, dj, sportscaster, young experi- enced, desire to settle down, not a prima- donna. Prefer eastern seaboard, will con- sider other locales. Will follow your format. Robert Garner, 401 76th Street, Brooklyn 9 N.Y. SH 5-2109. Negro dj matured voice, professionally trained. Looking for a place to start. Tape and resume available. Bob Lee, 6028 So. Drexel Ave., Chicago 37, Illinois. Sold out news 7 days a week for one year. 9 years a jock. No sports. Call UN 2-7342, Houston. Marvin Odd. Announcer, 1st phone, $85, no car. Berk- shire 7-6721 after 5:00 p.m. Walter Piasecki, 2219 N. Parkside, Chicago. Negro announcer, age 23, vet, single, recent graduate of midwestern broadcasting school. Willing to work hard. Will travel. Eddie Strong, 826 South Wabash Avenue, Chicago 5, Illinois. Live wire — desires small top 40, tight oper- ation. \\'r> years experience. 3 years college. Age 21. Employed. Barry Thompson, Amite, Louisiana. Technical First phone, good voice, Virginia accent. Ten years all phases. Announce to manage. Last three years missile electronics. Prefer small station anywhere, warm climate, water ski- ing, less tension. Thirty-three, single, col- lege, veteran. Box 987R, BROADCASTING. Technical 1st phone, twelve years experience in elec- tronics, experienced in directional operation, some tv experience. Forty six months ex- perience in aircraft electronics. South only. Box 104S, BROADCASTING. 1st phone, light maintenance to learn engi- neering. Permanent position desired. Box 132S, BROADCASTING. Engineer, married, 4 years experience. Presently employed, prefer permanent posi- tion Minnesota, Wisconsin. Box 137S, BROADCASTING. Experience in all phases. College. First phone. Ben Louden, phone CH 5-7181, 105 South Main, Sylacauga, Alabama. Production-Programming, Others Enormous-station executive position in three years. Wet behind ears now; will be 25, mature then. Getting Mass Communications Ph.d. Developing new concept. Get me now!! Box 994R, BROADCASTING. Newsman and disc jockey now employed in midwest city of 150,000 seeking employment in comparable market. Newsman — 9 years experience, disc jockey — 5 years experience. Will accept job together or individually. In- dustrious, hard-working, looking for better pay. Box 995R, BROADCASTING. FM stations: Single young man desires pro- duction-programming-copy position with adult-minded station. Experienced all phases. Box 106S, BROADCASTING. PD with nine years in radio, two major markets. Creative production. Format oper- ation specialty but not necessarily top forty. Want challenge. Box 123S, BROADCAST- ING. TELEVISION Help Wanted — Sales Steady, secure, sales job in New York state. NBC affiliate, for experienced man who can produce results. Incentive plan plus other benefits. Send resume to Box 117S, BROAD- CASTING. Salesman opportunity for good income and stable association in single station 3 network television market. If you are creative sales- wise and like selling you must do well in Wyoming's 1st market. Salary and com- missions offer potentials worth investigating. Contact Bob Berger, KTWO-TV, Casper, Wyoming. Announcers Experienced tv announcers. Top gulf coast CBS station will interview announcers that qualify. Must be neat, clean cut. Good news voice, must be able to sell products on camera. Good salary and many extras. Send resume, tape and picture to Box 120S, BROADCASTING. Technical Tired of the old "rat race"? If so, we have the answer. TV engineers needed for elec- tronic product design and packaging; ex- perienced in sweep, video and pulse work. Progressive company in southern California. Box 882R. BROADCASTING. Transmitter engineer. Mountain top station New England area. High power vhf. Radio- telephone first required. Box 893R, BROAD- CASTING. California medium market needs good, prac- tical experienced television engineers, both studio and transmitter. Must be excellent operator television control board, projectors, switcher, microwave, etc. Also need alert, experienced transmitter man. Both men should be good on maintenance, mechanical work, and electrician. Reply Box 919R, BROADCASTING. South Florida vhf has opening for first class licensed engineer. Interesting position with opportunity to work at studio transmitter and mobile unit. Box 999R, BROADCAST- ING. Expanding operation requires additional en- gineers with 1st phone and tv studio and/or transmitter experience. Send full details of past exnerience, training and references to Chief Engineer, KOAT-TV, Albuquerque, New Mexico. Technical TV studio engineers for design, test, and field engineering. Rapidly expanding pro- gressive company. All benefits, plus rapid advancement for qualified engineers. Foto- Video Laboratories, Inc. CE. 9-6100. Cedar Grove, New Jersey. Production-Programming, Others News director willing to work and actively direct completely equipped radio and tele- vision news department. Supervise second department of multiple ownership. Send photo and resume Box 125S, BROADCAST- ING. News photographer-reporter. No airwork. Midwest. Experience necessary. Box 128S. BROADCASTING. Newsman — Man to assist news director of full power vhf. Handle wire, correspondent copy, assign stories and photography, oc- casionally cover them. Prefer some tv. radio or newspaper experience. On-camera ability helpful in future. Write News Direc- tor, Fetzer Television, Cadillac, Michigan. TELEVISION Situations Wanted — Sales Sales promotion-free-lance. Copy, concepts, campaigns . . . ads, mailers, catalogs, news- letters, presentations, name it . . . fast, fresh, finished, fruitful . . . firm estimates. . . . Free fact file: MU 3-1455. The Copy Shop, 270 Madison Ave., NYC 16. Announcers Sports reporter. Not a reader of wire copy. Thorough knowledge helps me bring out facts overlooked or understated in sports news. Entertaining, informative, hard- hitting. Box 945R, BROADCASTING. Professional tv staff announcer-director, seeks challenge, permanency. 37, married, best references. Ten years radio-tv, last four as top newscaster, air personality large vhf. Have written, produced and starred in news, special events, variety, sports and children's shows. Have never met an unhappy sponsor. If you want results for advertisers, a tested, proven personality for viewers, write Box 113S, BROADCASTING. Announcer. On-camera commercials, news. Educated, intelligent. Light tv, plenty radio. Seeks responsible tv or radio tv with live program policy. Box 141S, BROADCAST- ING. Top flight dj-tv personality; 12 years ex- perience; extensive top ten market, 50 kw background. Best references. Bob Sanders. 6105 N. Michigan, Kansas City, Missouri. GLadstone 3-1230. Production-Programming, Others Here is your tv operations manager. Fully experienced in directing, producing, writing, news, film. College, family, 30. $150.00 re- quired. References. Box 981R, BROADCAST- ING. Aggressive family man desires director's position in larger market. 3 years experi- ence. $125 week minimum. Box 110S, BROADCASTING. News and weather editor. Gather and edit all news copy. Thorough knowledge of weather as test and commercial pilot. Force- ful and mature. Interested in sales com- bination if possible. Box 112S, BROAD- CASTING. Television-radio promotion, publicity and public service director in one of top five markets would like to re-locate. (Soonest.) Would prefer far west or southwest but go anywhere for right position. Much experi- ence representing management in commu- nity affairs. 12 years experience in news- paper editing. Responsible family man in- terested in your further progress and his future. Best of references. Box 142S, BROADCASTING. Producer-director, film director, 10 years all phases television, 8 years commercial pho- tography. Desires to relocate. Box 152S, BROADCASTING. 100 BROADCASTING, February 1, 1960 FOR SALE INSTRUCTIONS Help Wanted — (Cont'd) Equipment For sale: Complete 5 kw tv transmitter channels 2-6; 25 kw tv amplifier 2-6 also 7-13. Box 926R, BROADCASTING. 1 Schaeffer deluxe remote control unit in operation, $800.00. 2 Seeburg 200 record libraries, $300.00 each. 1 Western Electric single channel console No. 23-C . . . $200.00. 1. Ampex 400-A . . . $400.00 Box 103S, BROADCASTING 550 foot Blaw Knox self-supporting H-21 tower. Designed for fm and tv antennas. Dismantled, ready to ship. $15,000. Box 138S, BROADCASTING. 1 Rack mounted Magnecorder PT6 transport with PT6R amplifier, $250.00. 1 portable Magnecorder in case PT6AH transport 3 speeds with PT6J amplifier. Good condition, $295.00. Communications Service, Inc., 3209 Canton Street, Dallas, Texas. Commercial crystals and new or replace- ment crystals for RCA, Gates, W.E., Bhley and J-K holders, regrinding, repair, etc. BC-604 crystals. Also am monitor service. Nationwide unsolicited testimonials praise our products and fast service. Eidson Elec- tronics Co., Box 31, Temple, Texas. Video- monitors. Closed circuit and broad- cast, Foto-Video Laboratories Inc., Cedar Grove, New Jersey. CE 9-6100. Volkswagen station wagon, model 221; bought new August 1959, only 2800 actual mileage. Price for quick sale. Only $1995.00. Stanley E. Frakes, Sulphur, Indiana. General Electric 10 kilowatt frequency mod- ulation broadcast transmitter complete. Gen- eral Electric type BF3A. This includes 3 kilowatt exciter and 250 watt exciter. Con- tact Functional Broadcasting, 1227 Main Street, Buffalo, New York. Miratel tv monitors demonstration units. New warranty 15-17" metal cabinets $215.00 each. 8-17" veneer cabinets $185.00 each. Complete line of new units available in 8" 14", 17", 21" and 24". Write: Miratel, Inc., 1082 Dionne St., St. Paul 13. Minn. Microwave transmission line — Andrew %" — 7'8" — is/B"; semi flex and rigid types, ceramic and teflon insulated with hardware, acces- sories and tools. New-bargain prices. Write for listing. Sierra"-Western Electric Cable Company. 1401 Middle Harbor Road, Oak- land 20, California. Used Towers. 10-150' 9-200' 8-300'. U.S. Tower Co., 405 Union Trust Bldg., Peters- burg. Va. WANTED TO BUY Stations 250, 1000 or 5000 watts, New York-New Eng- land. Other locations definitely considered. Financially able and responsible. Ten years radio experience. All replies held confiden- tial. No brokers please. Box 991R, BROAD- CASTING. Equipment Wanted: FM frequency-monitor, regardless of condition. Give make, model, price. Box 990R, BROADCASTING. Wanted: KIFI, Idaho Falls, Idaho, has cp for Channel Eight, basic 5kw. Air mail if you have any good, used equipment for sale. Wanted: A used frequency monitor for 1240 kc. Prefer recent General Radio or latest Gates. State condition and price. James B. Hartline, WJNC, Jacksonville, N.C. 3-5 kw fm transmitter with or without tape player and accessories. Also interested 250 w to 10 kw, am and fm. Submit details. Com- pass Electronics Supply, 75 Varick Street, New York 13. Early relic transmitting tubes and parts for personal collection. W4AA, Wayne Nelson, Concord, N.C. BUSINESS OPPORTUNITY Operate profitable employment agency — home or office; part or full time. Write Per- sonnel Associates, Box 592-BT, Huntsville Ala. BROADCASTING, February 1, 1960 F.C.C. first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Hollywood, Seattle, Kansas City and Washington. Write for our free 40-page brochure. Grantham School of Electronics, 3123 Gillham Road, Kansas City 9, Missouri. FCC first phone license in six weeks. Guar- anteed instruction by master teacher. G.I. approved. Request brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. Since 1946. The original course for FCC 1st phone license. 5 to 6 weeks. Reservations required. Enrolling now for classes starting March 2, May 4, June 29, 1960. For informa- tion, references and reservations write Wil- liam B. Ogden, Radio Operational Engineer- ing School, 1150 West Olive Avenue, Bur- bank, California. Be prepared. First phone in 6 weeks. Guar- anteed instruction. Elkins Radio License School of Atlanta. 1139 Spring St., N.W., Atlanta, Georgia. FCC license in six weeks. Next class March 14th. Reservations required. This is the can- do school. Pathfinder, 510 16th St., Oakland, California. With pride we announce the opening of our new broadcasting school. Twelve weeks in- tensive, practical training in announcing, programming, etc. Brand new console, turn- tables, and the works. Reservations only. Elkins School of Broadcasting, 2603 Inwood Road, Dallas 35, Texas. Highly effective review material for FCC commercial phone exams. Free literature. Wallace Cook, Box 10634, Jackson 9, Missis- sippi. MISCELLANEOUS Production radio spots. No jingles. Free audition tape. M-J Productions, 2899 Templeton Road, Columbus, Ohio. Hundreds of one-liners, quips and quotes, prepared by dj's for dj's. Send $2 to Jay- Dee Productions, 633 Addison, Chicago, Mi- Announcers RADIO Help Wanted — Management EXECUTIVE WANTED Successful, growing, well-staffed- well-f inanced station representative, seeks top Radio-TV executive for expansion program. Must be able to acquire new properties. Partner- ship offered. Box 149R, BROADCASTING. Help Wanted — Sales ANNOUNCERS JOB OPPORTUNITIES SLIPPING BY? N.Y.S.A.S. is the only school in the east that offers advanced coaching EXCLU- SIVELY ... In announcing and operation of console, from disc to tape to et's, com- pletely ad-lib for a tight format. 10 week course coached by New York Broadcasters. Get the MODERN SOUND. KNOW MODERN RADIO. Let us analyze your present audition tape. For an appointment call MR. KEITH at SU 7-6938. NEW YORK SCHOOL OF ANNOUNCING & SPEECH 160 West 73rd Street New York 23, N.Y. Production-Programming, Others WANTED Promotion man with audience build- ing ideas that he can execute for Washington, D.C. network radio station. Send complete details in writing to Box 151S, BROADCASTING RADIO Situations Wanted — Management '^y^' ^y- i^or' <^&~> '-<5^- '^c^- '-^v j 20 years combined experience in \ ^ management, promotion and produc- £ §tion. Two men happily employed in 3: , adult station seek greater horizons, y \S Young and eager for a future. Cre- & £ ative thinking is our greatest asset. ^ J No top 40's please. v § Box 980R, BROADCASTING. § . - V5*~' A MESSAGE OF IMPORTANCE TO RADIO STATION OWNERS Top-flight manager in major market now available for new challenging sit- uation. Proven record of successful per- formance with big and medium market stations. Unique knowledge of sales, programming, merchandising, sales pro- motion, including solid contacts in na- tional sales. You can depend on me to make a station take-off; to make ratings rise dramatically; to keep them up through sound understanding of all phases of programming and promotion. Let's talk about your particular problem and how I may fit into your picture. Box 965R, BROADCASTING Due station sale, major market 5 kw manager who knows the "man makes the difference" wants to negotiate on that basis. Will leave radio. Strong, varied record. Box 992R, BROADCASTING 101 Situations Wanted — (Cont'd) Announcers MISCELLANEOUS TgzZZZZZZZZZZSZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZL TOP EASTERN DJ-PERSONALITY seeks AM or TV position in large market. Jim Gallant Woodbridge, Conn. FUlton 9-1113 Due to remark, OPEN MIKE, 1/11 issue, anybody for a 31 -year-old, happily mar- ried, non-imbibing, extremely healthy, top- notch, DJ-News personality with plenty of experience and guts? Prefer sunny clime but will consider others. Call Jolly John, KOTE, OR WRITE: 112 Jenks, St. Paul 17, Minn. It could behoove us both! Production-Programming, Others ATTENTION WEST COAST STATIONS Competent, fully trained person- nel in all phases of radio and television operation now available as result of change in manage- ment policy. We want to help them relocate. For full informa- tion, write or wire collect, Box 155S, BROADCASTING. TELEVISION Situations Wanted — Sales § Veteran TV syndicated program § sales executive since 1952. Available & for right connection February 1, In- ? terested either radio or tv; preferably $ west coast. Top references. & Box 100S, BROADCASTING ^ FOR SALE Equipment FOR SALE TV OR FM TOWER Priced to Sell 400 ft. Stainless Triangular Guyed Tower In Good Condition Will Support RCA 12 Bay High Band TV Antenna IDEALFOR TV OR FM Write: Box 978R, BROADCASTING. RADIO CONSULTANTS Successful group ownership offers experience in Management Programming Engineering and all phases of money making operation of radio stations. Financing available if desired or needed. Fee or percentage basis. All replies confidential. Box 904R, BROADCASTING Dollar /or Dollar you can't beat a classified ad in getting top-flight personnel STATIONS FOR SALE STATION FOR SALE BY OWNER In a top 40 market in south. 250 watts fulltime. Am going partnership and want to sell. Other stations in market doing 40 M monthly. I have other stations and not enough time to manage this property. ? 100,000 with 29% down — terms on bal- ance. Wire, write, call Gene Newman, WEZB, Tutwiler Hotel, Birmingham, Alabama. Tenn. Single lkw 75M terms Tenn. Single lkw-D 55M terms Va. Single 250w 60M terms III. Single 500w 95M terms Ala. Single 500w 58M terms Va. Single lkw-D 80M terms Calif. Single 250w 65M terms Minn. Single lkw-D 105M terms Ky. Single lkw-D 100M terms Calif. Single 250w 68M terms Fla. Small lkw-D 90M terms Fla. Small 250w 50M terms Fla. Small 250w 48M terms Fla. Small 250w 85M terms N.Y. Medium lkw-D 150M terms La. Medium lkw 150M terms Miss. Medium lkw-D 75M terms Ga. Metro 5kw 200M terms Va. Metro 250w 330M terms Ala. Metro lkw-D 175M terms N.C. Metro 500w 170M terms Fla. Large 250w 175M terms Fla. Large 5kw 185M terms Fla. Major 250w 250M terms And Others PAUL H. CHAPMAN COMPANY Atlanta Chicago New Yort San Francisco INCORPORATED MEDIA BROKERS Please address: 1182 W. Peech+ree Atlanta 9, Sa. THE PIONEER FIRM OF TELEVI- SION AND RADIO MANAGEMENT CONSULTANTS ESTABLISHED 1946 NEGOTIATIONS MANAGEMENT APPRAISALS FINANCING HOWARD S. FRAZIER, INC. 1736 Wisconsin Ave., N.W. Washington 7, D. C. Louisiana Regional making money. $87,500 29%. Good terms=Midwest Regional in black. $175,000 29% = Rocky Mt. Regional $125,000 for 75%. $5 0,000 down=rSouthwest Re- gional $89,5 00 with real estate. 22J/2% dandy terms=Rocky Mt. fulltime single. $50,000 29% 7 yr. payout. ^Southwest major fulltime regional. $3 50,000 with $100,000 down. Balance easy. PATT MC- DONALD CO., Box 9266, Austin, Texas. GL. 3-8080 or Jack Koste 60 E. 42nd, NY 17, NY. MU. 2-4813. NORMAN & NORMAN INCORPORATED Brokers — Consultants — Appraisers RADIO-TELEVISION STATIONS Nation-Wide Service Experienced Broadcasters Confidential Negotiations Security Bldg. Davenport, Iowa STATIONS FOR SALE — CALIFORNIA. Large and dynamic market. Gross $65,000 to $70,000 year. $35,000 down. ROCKY MOUNTAIN. Absentee owned. Priced at $50,000 with 29% down. Full time. EXCLUSIVE SOUTHWEST. Day- timer. Full price $30,000. Down $7500. Good terms on balance. SOUTHWEST FULL TIME. Partner- ship disagreement. Network. $75,000 with 29% down. Many Other Fine Properties Everywhere. JACK L. STOLL & ASSOCS. 6381 Hollywood Blvd. Los Angeles 28, Calif. HO. 4-7279 102 BROADCASTING, February 1, 1960 Continued from page 96 Grant herein is without prejudice to such action as Commission may deem warranted as result of its final determinations with respect to: (1) conclusions and recommen- dations set forth in report of Network Study Staff; (2) related studies and in- quiries now being considered or conducted by Commission, and (3) pending anti-trust matters. New FCC processing line announced Following applications are at top of am processing line and will be consid- ered by FCC beginning Feb. 27, Com- mission has announced. Any new appli- cations or changes in current applica- tions that may conflict with those that follow must be filed with FCC by close of business Feb. 26, in order to be con- sidered. Applications from the top of proc- essing line: BP-11796— WRCA New York, N.Y., Na- tional Bcstg. Co. Has: 660kc, 50kw, DA-1, unl. Req: 660kc, 50kw, unl. BP-12555 — New, Roseville, Calif., Service Bcstg. Co. Req: lllOkc, 500w, DA-1, unl. BP-12557 — New, Perry, Iowa, Perry Bcstg. Co. Req: 1310kc, 500w, DA-D. BP-12558— KDES Palm Springs, Calif., George E. Cameron Jr. Has: 920kc, lkw, D. Req: 920kc, lkw, 5kw-LS, DA-N, unl. BP-12559— WJLD Homewood, Ala., John- ston Bcstg. Co. Has: 1400kc, 250w, unl. Req: 1400kc, 250w. lkw-LS, unl. BP-12561— KSYC Yreka, Calif., Siskiyou County Bcstg. Co. Has: 1490kc, 250w, unl. Req: 1380kc, lkw, D. BP-12564— New, Chesterland, Ohio, North- ern Ohio Best. Co. Req: 600kc, 500w, DA-D. BP - 12565 — WEOK Poughkeepsie, N.Y., Mid-Hudson Bcstrs. Inc. Has: 1390kc, lkw, D. Req: 1390kc, 5kw, DA-D. BP-12567— New, Metter, Ga., Radio Met- ter. Req: 1360kc, 500w, D. BP - 12568 — KGAY Salem, Ore., KGAY Inc. Has: 1430kc, 5kw, D. Req: 1550kc, 5kw, D. BP-12569— KNEZ Lompoc, Calif., KNEZ Inc. Has: 960kc, 500w, D. Req: 960kc, 500w, lkw-LS, DA-N, unl. BP-12570 — WDLB Marshfield, Wis., Clark- wood Bcstg. Corp. Has: 1490kc, 250w, unl. Req: 1490kc, 250w, lkw-LS, unl. BP-12575 — New, Anchorage, Alaska, Sour- dough Bcstrs. Req: 590kc. 5kw, unl. BP-12580— New, Burlington, N.J., Burl- ington Bcstg. Co. Req: 1460kc, 5kw, DA-2 unl. BP- 12588 — KGFF Shawnee, Okla., KGFF Bcstg. Co. Has: 1450kc. 250w, unl. Req ■ 1450kc, 250w, lkw-LS, unl. BP-12589— WREV Reidsville, N.C., Reids- ville Bcstg. Inc. Has: 1220kc, 250w, D. Req: 1220kc, lkw, D. BP - 12590 — WBLJ Dalton, Ga., Dalton Bcstg. Corp. Has: 1230kc, 250w, unl. Req: 1230kc, 250w, lkw-LS, unl. BP-12596— New, Palm Desert, Calif., Palm Desert Bcstg. Co. Req: 1270kc, 500w, D. BP - 12598 — New, Fairbury, Neb., Great Plains Bcstg. Inc. Req: 1310kc, 500w, D. BP - 12600 — WKCB Berlin, N.H., McKee Bcstg. Inc. Has: 1230kc, 250w, unl. Req: 600kc, 500w, 5kw-LS, unl. BP-12601— WRCO Richland Center, Wis., Richland Bcstg. Corp. Has: 1450kc, 250w unl. Req: 1450kc, 250w, lkw-LS, unl. BP- 1260 2 — WLDY Ladysmith, Wis., Flam- beau Bcstg. Co. Has: 1340kc, 250w, unl. Req: 1340kc, 250w, lkw-LS, unl. BP-12604— New, Glens Falls, N.Y., Pitts- burgh Bcstg. Corp. Req: 1220kc, lkw, D. BP-12605 — WBTH Williamson, W.Va., Wil- liamson Bcstg. Corp. Has: 1400kc, 250w, unl. Req: 1400kc, 250w, lkw-LS, unl. BP - 12607 — KUKO Slaton, Tex., The Maples-McAlister Bcstg. Co. Has: 1370kc, 500w, D (Post, Tex.). Req: 1370kc, 500w, D (Slaton. Tex.). BP-12609— WSBA York, Pa., Susquehanna Bcstg. Co. Has: 910kc, lkw, DA-2, unl. Req: 910kc, lkw, 5kw-LS, DA-2, unl. BP-12615— WHCC Waynesville, N.C., Ra- dio Station WHCC. Has: 1400kc, 250w, unl. Req: 1400kc, 250w, lkw-LS, unl. BP-12617— WFON Marietta, Ga., Woofum BROADCASTING, February 1, 1960 Inc. Has: 1230kc, 250w, unl. Req: 1230kc, 250w, lkw-LS, unl. BP - 12618 — WRPB Warner Robins, Ga., Warner Robins Bcstg. Inc. Has: 1350kc, lkw, D. Req: 1350kc, 5kw, D. BP-12619— KGRT Las Cruces, N.M., Tay- lor Enterprises Inc. Has: 570kc, lkw, D. Req: 570kc, 5kw, D. BP - 12622 — KXXL Bozeman, Mont., XX Bcstg. Corp. Has: 1450kc, 250w, unl. Req: 1450kc, 250w, lkw-LS, unl. BP-12625— KWNO Winona, Minn., Winona Radio Service. Has: 1230kc, 250w, unl. Req: 1230kc, lkw, DA-D. BP-12627— WBAW Barnwell, S.C., Radio WBAW Inc. Has: 740kc, 500w, D. Req: 740- kc, lkw, D. BP-12628— New, Jacksonville, 111., Guy E. McGoughey Jr. Req: 1550kc, lkw, D. BP - 12638 — KZOL Farwell, Tex., KZOL Bcstg. Co. Has: 1570kc, 250w, D (Muleshoe, Tex.). Req: 1570kc, 250w, D (Farwell, Tex.). BMP -8352— KOOD Honolulu, Hawaii, Ala Moana Bcstg. Inc. Has cp: 990kc, lkw, unl. Req mp: 990kc, 5kw, unl. BP-12642— WGAP Maryvllle, Tenn., Alu- minum Cities Bcstg. Co. Has: 1400kc, 250w, unl. Req: 1400kc, 250w, lkw-LS, unl. BP - 12643 — WHMP Northampton, Mass., Pioneer Valley Bcstg. Co. Has: 1400kc, 250w, unl. Req: 1400kc, 250w, lkw-LS, unl. BP - 12645 — WNBZ Saranac Lake, N.Y., Upstate Bcstg. Corp. Has: 1240kc, 250w, unl. Req: 1240kc, 250w, lkw-LS, unl. BP-12646— New, Suffolk, Va., Nanslemond Bcstrs. Req: lOlOkc, 5kw, D. BP - 12647 — WTIP Charleston, W.Va., Chemical City Bcstg. Co. Has: 1240kc, 250w, unl. Req: 1240kc, 250w, lkw-LS, unl. BP - 12650 — New, Valdese, N.C., Central Bcstg. Co. Req: 1490kc, 250w, unl. BP-12657— New, Griffin, Ga., Mrs. Gladys McCommon Johnson. Req: 1410kc, lkw, D. BP-12658— New, Punta Gorda, Fla., Char- lotte Radio Co. Req: 1580kc, 1 kw, DA-D. 309(b) letters issued BP-12548— New, Boyertown, Pa., Boyer- town Bcstg. Co. Req: 690kc, 250w. D. BP-12554— WGAW Gardner, Mass., Gard- ner Bcstg. Co. Has: 1340kc, 250w, unl. Req: 1340kc, 250w, lkw-LS, unl. BP-12624 — WFTR Front Royal, Va., Sky- Park Bcstg. Corp. Has: 1450kc, 250w, unl. Req: 1450kc, 250w, lkw-LS, unl. BP - 12626 — WROD Daytona Beach, Fla., Daytona Beach Bcstg. Corp. Has: 1340kc, 250w, unl. Req: 1340kc, 250w, lkw-LS, unl. BP - 12654 — New, Fairhope, Ala., Price Bcstg. Corp. Req: 1220kc, lkw, D. BP-12660 — New, Reading, Pa., Saul M. Miller. Req: 1550kc, lkw, D. Applications deleted from public notice of Sept. 24, 1959 (FCC 59-990) (24 F.R. 7841) BP-12312— WTTH Port Huron, Mich., The Times-Herald Co. Has: 1380kc, lkw, DA-1, unl. Req: 1380kc. 5kw, DA-2, unl. (This application was placed in pending file because of NARBA violation.) Deleted from public notice of April 9, 1959 BP-12121— WGMA Hollywood, Fla., Mel- ody Music Inc. Has: 1320kc, lkw, D. Req: 1320kc, 5kw, DA-2, unl. (In pending file re inconsistency with U.S.- Mexican Agreement.) BP-12197— New, Bibb City, Ga., Bibb City Bcstg. Co. Req: 850kc, 500w, DA-1, unl. (In pending file re inconsistency with U.S.- Mexican Agreement.) BP-12199— KGFX Pierre, S.D., Ida A. Mc- Neil, administratrix. Has: 630kc, 200w, S.H. Req: 630kc, 250w, S.H. (In pending file re inconsistency with NARBA.) BP-12205 — New, Houston, Tex., Southern Radio Co. Req: 1070kc, lOkw, DA-1, unl. (In pending file re inconsistency with NARBA.) BP-12211— KBLI Blackfoot, Idaho, KBLI Inc. Has: 690kc, lkw, D. Req: 690kc, lOkw, D. (In pending file re inconsistency with U.S.- Canadian bilateral agreement, daytime skywave.) BP - 12256 — WCMW Canton, Ohio, Stark Bcstg. Corp. Has: 1060kc, lkw, D. Req: 1060kc, lOkw, DA-D. (In pending file re inconsistency with NARBA.) Applications deleted from public notice of Nov. 13, 1959 BP-12468— New, Tampa, Fla. The Tamark Bcstg. Co. Req: 810kc, lkw, DA-1, unl. (In pending file re inconsistency with U.S.- Mexican Agreement.) NARBA Notifications List of changes, proposed changes, and corrections in assignments of U.S. standard broadcast stations modifying appendix con- taining assignments of U.S. standard broad- cast stations attached to recommendations of North American Regional Broadcasting Agreement meeting Jan. 30, 1941, as amended. 760 kc WORA Mayaguez, P.R.— 5, DA-1 unl. II. (PO: 1150kc, lkw, ND, unl.). 790 kc KVOS Bellingham, Wash.— 1N/5D, DA-N, unl. III-B. (PO: 790kc, lkw, DA-N. No change in nighttime operation.) 870 kc WHCA San Juan, P.R.— 5, DA-1, unl. II. (PO: 1400kc, 0.25kw, ND.) 1230 kc KOTY Everett, Wash. — 0.25N/1D, ND, unl. IV. (Now in operation with increased daytime power.) 1250 kc KRXL Roseburg, Ore.— 5, ND, D. III. (PO: 1240kc, 0.25kw, ND.) 1310 kc KPOD Crescent City, Calif.— 1, ND, D. III. (Now in operation with new station.) 1450 kc WELY Ely, Minn.— 0.25N/1D, ND, unl. IV. (PO: 1450kc, 0.25kw, ND.) 570 kc XEVX Comalcalco, Tabasco, Mexico — lkwD/0.25kwN, ND, unl. III-D, IV-N. (PO: lkw, ND, D.) 620 kc XEOO Tepic, Navarit, Mexico — lkwD/ 0.25kwN, ND, unl. IV. (Change in call let- ters from XEEF.) 680 kc XEKQ Tapachula, Chiapas, Mexico — 5kwD/0.5kwN, ND, unl. II. (PO: 670kc.) 710 kc XEBL Culiacan, Sinaloa, Mexico — 5kwD/ lkwN, DA-N, unl. II. (Decreased in night power.) 920 kc XEEY Ensenada, Baja, Calif .— 0.5kw, ND- D. III. (PO: 0.25kw ND D.) 980 kc XEIR Ocotlan, Jalisco, Mexico — lkw, ND- D. III. (Delete assignment.) 1250 kc XEMG Arriaga, Chiapas, Mexico — 0.5kw- D/0.25kwN, ND, unl. III-D, IV-N. (New.) 1260 kc XEMF Monclova, Coahuila, Mexico — lkwD/0.25kwN, ND, unl. IV. (PO: 0.25kw ND, unl.) 1270 kc XEMH Merida, Yucatan, Mexico— lkwD/ 0.5kwN, ND, unl. III-B. (Change in call letters from XEME.) 1320 kc XEOJ Ocotlan, Jalisco, Mexico— 0.5kwD/ 0.2kwN, ND, unl. IV. (Correction of error in previous NARBA change list.) 1340 kc XEJK Cd. Delicias, Chihuahua, Mexico — lkwD/0.25kwN, ND, unl. IV. (PO: 0.5kwD/ 0.25kwN.) XEOE Tapachula, Chiapas, Mexico— 0.25- kw, ND, unl. IV. (New.) 1400 kc XELH Acaponeta, Nayarit, Mexico — 0.25- kw, ND, unl. IV. (PO: O.lkw, ND, unl.) 1420 kc XEII Chihuahua, Chihuahua, Mexico— 5kwD/0.15kwN, ND, unl. III-D, IV-N. (As- signment of call letters.) XEUP Tizimin, Yucatan, Mexico — 0 25kw ND, unl. IV. (PO: Puerto Juarez, Quintana Roo.) 1430 kc XELL Veracruz, Veracruz, Mexico — 5kw- D/0.25kwN, ND, unl. III-D, IV-N. (Mod- ification in daytime classification.) 1490 kc XEME Merida, Yucatan, Mexico— 0 5kw ND, unl. IV. (Change in call letters from XEMH.) 1500 kc XEUV Villahermosa, Tabasco, Mexico 0.25kw, ND, unl. II. (Change in call letters from XEUH.) 1600 kc XEOU Matamoros de la Laguna, Coahui- la, Mexico — lkwD/0.25kwN, ND unl IV (New.) XEMI Minatitlan, Veracruz, Mexico— 0.25kw, ND, D. IV. (New.) (FOR THE RECORD) 103 Why you get more for your money when you buy by BRAND NAME . . . A respected Brand Name is a manufacturer's most valu- able asset and he spares no effort to protect it by con- stantly testing and bettering the quality of his product. Brand Names give you publicly approved standards of quality and value, for a brand-name product has to earn its good reputation against all its competition. You get more value and satisfaction for your money when you buy by Brand Name because the specialized know- how of the manufacturer stands behind your purchase. A Brand Name is the manufacturer's guarantee of satis- faction, further endorsed by the retailer who sells it. Magazine advertising helps you get the most value for your money. Choose a maker's Brand Name you know. I A Brand Name is a maker's reputation BRAND NAMES FOUNDATION, INC.. 437 FIFTH AVENUE, NEW YORK 16, N.Y. CONFIDENCE BRAND NAMES SATISFACTION 104 BROADCASTING, February 1, 1960 OUR RESPECTS TO . . Fairfax Mastick Cone Among advertising's more devoted practitioners, Fairfax Cone is one of the most ideally suited by temperament and personal ethics to champion the good of the many and to assail the transgressions of the few. As chairman of Foote, Cone & Beld- ing's executive committee, Mr. Cone is regarded as an elder statesman among agency executives, a man sorely needed in advertising's current crisis. One colleague has characterized him as a "catalyst" or "synthesizer" of media, with an ever introspective eye to the creative side of a dollar-and-cents busi- ness. Said a competitor: "He's a good Samaritan in advertising, with really no ill will toward anyone. Fax is a kind of messiah who feels responsible for the sins of his advertising brethren and tries to lead them to the promised land." But this reaction is usually quite typical in any Fax Forum: "He said something that needed to be said — it hasn't been said too often before, at least not quite as well." Worth Hearing • Whatever the de- scriptions, just about everybody, includ- ing lukewarm detractors, admit that what Mr. Cone might have to say in today's troublesome advertising-media climate is probably worth hearing. Some samples: • There is room for the magazine or "spot carrier" concept in today's tele- vision, just as there's room for west- erns and specials. But spot-carrier clients shouldn't be charged the same as regular sponsors because of relative ratings or circulation differences. In this Mr. Cone stands somewhat alone for an agency executive. • All media ought to screen advertis- ing copy before it gets in print or on the air — to assure "proofs of claims" by ad- vertisers. Advertising's sins could be minimized through "censorship" by media. And broadcast media ought to be made primarily responsible for all commercials and programming. • The Federal Trade Commission's stepped-up look-see at tv commercials smacks of a "witch hunt" and "head- line hunting." He doubts that charges against tv advertisers will prove to have "any basis in fact" and he is skeptical of the FTC's questioning the use of mechanical techniques to reproduce product demonstrations or product performance. • The press ought to be more meticu- lous in screening its own ad copy and should "separate the facts from the al- legations" in its stories on allegedly deceptive commercials, payola and rigged quiz shows. (One of Mr. Cone's gems: "The television scandals were so ripe and so delectable, despite the pious headshaking that went with the devour- ing of them, that they simply had to be followed with a series of new, tasty concoctions.") Strong Medicine • These are strong sentiments for a man who rides herd on an agency that bills about $90 mil- lion annually, with perhaps $40 million in tv. But not for an outspoken execu- tive who is at once soft-spoken, intro- verted, creative, critical and rigid in his principles. Fax Cone peers out of horn-rimmed glasses from an impassive (and sometimes compassionate) face that seems to suggest he got into the wrong business to begin with. Proud of his early American heritage (three of his ancestors signed the Dec- laration of Independence and the first American Cone came to Connecticut in the 17th Century), Fairfax Mastick Cone claims San Francisco as his birth- place. He was born Feb. 21, 1903. Fax Cone was home-taught until he entered the sixth grade of grammar school. At 16 young Mr. Cone went from University High School in Oakland to sea and was graduated in absentia while in Liverpool. In line with his father's wishes he abandoned seafaring and enrolled at the U. of California in 1921. His major college distinctions: he got an "F" minus and, though he was in the class of 1925, he didn't get his diploma until 1947. (English came easy but attendance did not.) FC&B's Cone Advertising's defender Start in Journalism • Out of the U. of California came Fax Cone's stock in trade: journalism (he drew cartoons, was editor of the pictorial magazine and was board member of the school's lit- erary magazine). During the summer he worked as copyboy on the San Fran- cisco Examiner. He moved up fulltime to want ads and promotion, then joined the L. H. Waldrom agency as an artist for $500 a month. Mr. Cone started in the San Fran- cisco office of Lord & Thomas as a copy- writer on April 9, 1928, set a wedding date with his wife-to-be (the former Gertrude Kennedy) for June 29, 1929, and then proceeded to wage a painful and body-racking battle against a strange malady. In 1934 he was hospitalized, losing 30 pounds in four months. (The ultimate diagnosis was the opposite of diabetes — recurrent insulin shock. He later was steered to a cure in New York by Albert D. Lasker, head of Lord & Thomas.) Handicaps and all, Mr. Cone was ap- pointed manager of L & T in San Fran- cisco in 1939, chairman of the plans board in New York in 1941 and man- ager of Chicago operations in 1942. The retirement of Mr. Lasker marked the genesis of Foote, Cone & Belding in lanuary 1943 — it started with $100,000 for immediate expenses and became one of the 10 largest agencies in the country. (Under Mr. Lasker, Mr. Cone was in constant contact with George Washing- ton Hill, head of American Tobacco Co., and created the slogan — "With men who know tobacco best . . . it's Luckies, two to one.") Mr. Cone became chair- man of FC&B's executive committee in 1943, president in 1951 and chairman again in 1957, concentrating on policy and creative advertising. Headed AAAA • Mr. Cone is a for- mer chairman of the American Assn. of Adv. Agencies and director of The Advertising Council. He's also active in civic groups, including the U. of Chi- cago, Chicago Assn. of Commerce and Industry and Chicago Community Fund drives. He and his wife have one daugh- ter, Mary, and live on Chicago's near north side — at 1260 N. Astor St. He likes to read, rest and entertain. At work his main interest is in copy and devising new campaigns — but he be- lieves that research, media planning and merchandising should be no less creative. His desk is the essence of orderliness. And about truth in adver- tising, he said with characteristic candor three years ago before the probes: "During all the years I've been in the advertising profession I have never — not even once — 'been asked to write a dishonest ad or make a dishonest state- ment in an ad. I assume that most others haven't been asked either, because I can't believe that I am unique." BROADCASTING, February 1, 1960 105 EDITORIALS Politics over principle THE stage was set at the FCC last week for broadcasting to demand emancipation from unconstitutional govern- ment controls. But broadcasting wasn't equal to the setting. The major elements of radio and television presented eloquent defenses of the broadcasting record and eloquent arguments for constitutional protection of radio and tele- vision as organs of free speech. In the next breath the same witnesses undid much of the good that had been done by making concessions that were transparently political. It may have been coincidence, but the NAB, NBC and CBS gave presentations which, while differing in detail, were fundamentally alike. Each statement contained persuasive descriptions of broadcasting's many virtues and candid recognition of its imperfections. Each made a strong legal and philosophical case against government influence in programming. Yet all agreed in their conclusions that the FCC could exercise some degree of program surveillance as a means of determining the character of station applicants. At that point all three jilted principle for political expediency. The political advisors could be imagined whispering in the back- ground: "Don't forget the FCC is in trouble and has to write something that will make it look tough." THE essence of the reasoning advanced last week by the NAB, NBC and CBS was this: It is unconstitutional for the FCC to review programming. But it is quite all right for the FCC to evaluate the character of an applicant on the basis of the programming that he proposes, if he seeks a new grant, or that he has been broadcasting, if he seeks a renewal. This reasoning is not new. It has been repeatedly used by the FCC to make excursions into one form of program control or another. The wonder is that it has survived so long in a world where logic still has some function. If the FCC sets out to judge a man's character by his programming, it must first make a judgment of the pro- gramming itself. Before it can say by this process that an applicant is good or bad it must first decide that the standard by Which he is being measured — his programming — is good or bad. How can the FCC evaluate programming, as the pre- requisite to evaluating the character of the programmer, without straying into an area that is marked off-limits by the First Amendment? At this point the advocates of this process retreat behind a haze of doubletalk. It is all right, they say, if the FCC looks at a program service in totality as long as it steadfastly refuses to evaluate individual pro- grams. Here the FCC is asked to perform a neat trick. How can a program service be described or judged without reference to its parts? Well, say some, let us look at it by percentages of program types: A percent commercial, B percent sustaining, C per- cent religion, D percent public service, E percent recorded music, etc. Is A percent commercial better than B percent sustaining, or worse? Is C percent religion enough, too little, too much? What is the correct percentage of recorded music? Is it a balanced schedule? What is balance? The futility of reaching acceptable answers to these and countless other questions like them has been conclusively proved in 25 years of FCC administration. As two witnesses, NAB and NBC, testified last week, the statistical method is meaningless. What better substitute can be suggested? Well, let's try a narrative report, said NAB and NBC. Let the applicant describe the service he has rendered or will render. From then on both NAB and NBC turned vague. What should an applicant tell the FCC in this report? How can he write a narrative description that will be more meaningful than a statistical report without describing, in intelligible detail, the programs that make up his service? The record of the testi- mony last week gives no guidance on that matter. The fact is, of course, that judgment by statistical report and judgment by narrative are equally prohibited by the First Amendment. Either method puts the FCC into some degree of program control. To read the law submitted by the same witnesses who argued for FCC surveillance over programming is to be certain that the constitutional principle they first embraced and then ignored is very much at work. THERE are limits to the protection that the First Amend- ment gives all media. It does not protect them from prosecution under laws against obscenity, incitement to riot, treasonable acts and utterances, lotteries and many other crimes, The violation of criminal law ought certainly to be a subject for FCC inquiry into the qualifications of a broad- cast licensee. But there is a vast difference between a government in- vestigation of a criminal act and government investigation of a program service about which no question of criminality has been raised. The difference is as great as that between the killing of an armed bandit in a gunfight with the police and the confiscation of a newspaper which criticizes a crooked police commissioner. These distinctions tend to disappear in a political tumult as violent as that which has been aroused by the payola and television quiz disclosures. Broadcasters must hope that the FCC can be wise enough to resist the demands for tighter government controls. The hope would be more realistic if the FCC had been given a less diluted dose of principle by its chief witnesses last week. Drawn for BROADCASTING by Sid Hix "/ forgot to tell him you were coming in to give an income tax broadcast"! 106 BROADCASTING, February 1, 1960 WHEN KSTP-TV SAYS "GO OUT AND BUY IT" . . . PEOPLE GO OUT AND BUY IT! Represented by ©#© The Oriyinal Station Representative MINNEAPOLIS • ST. PAUL 100,000 WATTS * NBC A GOLD SEAL STATION KIMN PULSE: FIRST IN DENVER'S St Including Cheyenne and Laramie, Wyoming, in and out , 1959, PULSE. COUNTY AREA! LY NUMB home audience — according to Septemb< HOOPER: KIMN UNDISPUTE According fo October, November and December, 1959, HOOPERATING. Both ratings agree... KIMN DELIVERS MORE AUDIENCE, MORE OFTEN, THAN ANY OTHER DENVER RADIO STATION! DENVER IS ON THE MOVE . . . and KIMN moves Denver! Let us tell you about this great, rich market. Call Al Fiala, National Sales Manager at BEImont 7-2734 or our TWX number (Lakewood 535), in Denver, Colorado. REPRESENTED NATIONALLY BY KIMN Avery-Knodel, Inc., who will enthusiastically tell ^H^^k I ^V^^V^B I I ^fl you the KIMN story and what it will mean for I ^^^^ I I I your product. Contact your Avery-Knodel man. 5,000 WATTS AT 950 KEY STATION • INTERMOUNTAIN NETWORK • Cecil Heftel, President FEBRUARY 8, 1960 THIRTY-FIVE CENTS WA BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Proposal at FCC: make payola & rigging a crime Page 27 Madison & Pennsylvania Aves. meet in Washington Page 38 ANA seeks self-remedy with three-point program Page 42 Chances fade for getting vhf relief from military Page 54 PEOPLE work - play - LIVE by RADIO! WHO Radio Holds a Big Lead in Total Radio Audience in America's 14th Largest Radio Market, Sign-on to Sign-off! COOKING or cleaning — she listens to radio. There's no time to stop for magazines, newspapers or other media. Radio, and only radio, entertains her, sells her all day long ! She knows responsible, big-audience stations — like WHO Radio — give her the kind of programming she prefers. WHO Radio is aggressive, alert, alive — and it takes special measures to see that each segment of its vast audience is served with the finest in entertainment, news and special features. The 9 3 -county area Pulse Report (Feb.-March, 1959) gives WHO Radio from 18% to 3 5% of the total radio listening audience — first place in every quarter hour surveyed — the balance being divided among 88 other stations! See your PGW Colonel for all the details on WHO Radio — the believable, big audience station for "Iowa Plus!" WHO Radio is pan of Central Broadcastine, Compai which also owns and operates WHO-TV. Dcs Moines; WOC-TV, Davenport Peters, Griffin, Woodward, Inc., National Representatives I WHO for Iowa PLUS! Des Moines . . . 50,000 Watts NBC Affiliate P. A. Loyel, Col. B. J. Palmer, President Resident Manager Robert H. Harter, Sales Manager AMERICAN PETROFINA CO. OF TEXAS . KTTV, LOS ANGELES . VALLEY FORGE BEER . VVLW-A, ATLANT/ . GENERAL ELECTRIC DEALERS • TAYLOR-NORSWORTHY, INC. . KTVU, SAN FRANCISCO . MERCANTILE BANK DALLAS • O'KEEFE'S BREWING CO., LTD. • GENERAL PETROLEUM COR P. , jf WWL-T V, NEW ORLEANS . GRAY & ROGERS . ALBUQUERQUE LUMBER CO. • WTOP-TV, WASHINGTON. D. C. . LONE STAR BEEI; • KXTV, SACRAMENTO • THE NATIONAL BANK, AMARILLO . WCKT. MIAMI • WTAR-TV, NORFOLK For advertisers, agencies and broadcasters li these, pony express is really carrying the mai In less than six weeks, cnp's new series of 39 half- hour adventures has moved faster than the heroi : couriers on whose deeds it is based! Climb or NBC TELEVISION FILMS, A DIVISION OF CNP CALIFORNIA NATIONAL PRODUCTIONS, BROADCASTING, February 8, 1960 KRLD-TV KRLD-TV Buy the richest market in Texas — Dallas-Fort Worth - when you buy KRLD-TV, Channel 4 in Dallas . . . consistent favorite in 675,000 TV Homes. Ask a Branham Man for KRLD-TV "measured preference" facts folder. KRI 11 -TV * ~ 4 j 11 11 U| V Clyde W. Rembert, President OkH II J i LU Thf. Online Timoe HorniA Ctntinn mm The Dallas Times Herald Station TV Twin to KRLD Radio 1080, full-time 50,000 watt Voice of Texas. KRLD-TV CLOSED CIRCUIT® NBC's big deal • NBC has negotiated last piece of package deal involving major market realignment with agree- ment on acquisition of ch. 2 KTVU (TV) San Francisco for about $7.5 mil- lion. This, following essential official clearances, paves way for tax-free ex- change of NBC's Philadelphia proper- ties (WRCV-AM-TV) for RKO Gen- eral's Boston properties (WNAC-AM- FM-TV) and $9.5 million sale of WRC- AM-FM-TV Washington to RKO. All transactions must receive prior appro- val (even before FCC consideration) of Justice Dept. in accord with consent judgment last year covering any change in NBC ownership in first eight mar- kets (Broadcasting, Jan. 25). San Francisco negotiations were un- dertaken by P. A. (Buddy) Sugg, NBC executive vice president, after efforts to acquire San Francisco Chronicle's ch. 4 KRON-TV had failed. Deal with Pabst-Ingrim-Pauley group for KTVU understood to be $6.9 million, plus as- sumption of equipment and contract obligations which would bring price to estimated $7.5 million for ch. 2 inde- pendent which began operation March 3, 1958 (KRON-TV is present NBC affiliate). Remaining facet — assuming Justice Dept. clearance — will be man- datory sale by Tom O' Neil's RKO of WGMS-AM-FM Washington to offset acquisition of WRC-AM-FM. Several offers reportedly in excess of $1 million have been received. Several weeks may be entailed for drafting of contracts and procurement of clearances. Major repair job • Strong bi-partisan sentiment is developing in Congress for ripper legislation which would affect future of all independent agencies, in- cluding FCC and FTC. Growing dis- satisfaction, accelerated by tv dis- closures and purported advertising excesses, has prompted Senate study by professional staff experts (Interstate Commerce Committee is charged with jurisdiction over most independent agencies) looking toward legislation, but there's little prospect of any action at this short session. Notion is that if next elections yield single party control of both executive and legislative branches (either Repub- lican or Democratic) new legislation is virtually certain. Two plans are dis- cussed: (1) creation of super independ- ent agency responsible only to Congress which would establish all major regu- latory policies, with single administrator for each specialized phase; (2) integra- tion of independent agency duties in established government departments, subject to Presidential control, with single administrator for each function. Catching? • Raymond W. (Bill) Mar- tin, staff member of House Legislative Oversight Subcommittee investigating payola in music recording-publishing and broadcasting fields, has turned song- writer. He's made test pressing and copyrighted first tune, "I'm Looking for My Love," bluesy-type ballad em- ploying Spanish minor and major chords. He reports tune is gaining popu- larity around Washington night spots. Still deadlocked • FCC last week again wound up in 3-3 tie on long-pending Indianapolis ch. 13 case involving com- peting applications of Crosley Broad- casting and WIBC-AM (Fairbanks). Crosley's WLWI has been on air since Oct. 30, 1957, but FCC, under court mandate, must reconsider decision. U.S. Court of Appeals held in June 1958 that Comr. T. A. M. Craven had not been qualified to participate in original decision favoring Crosley be- cause he had not heard oral argument (Broadcasting, June 23; Nov. 24, 1958). FCC is in quandary because of new tie vote (Doerfer, Hyde, Cross for Crosley; Bart ley, Lee, Ford for Fair- banks). It's even foreclosed from seek- ing opinion from its general counsel under delineation of functions and may have to petition U.S. Court of Appeals for District of Columbia for guidance. Question appears to be whether court could instruct Comr. Craven to partic- ipate after new argument of case. Lestoil back in tv • Adell Chemical Corp.'s Lestoil cleanser product, which ranked 10th in total tv gross time ex- penditures for first nine months of 1959, with $13,707,900 (Broadcast- ing, Dec. 28, 1959), and then surprised with cancellation of all tv spot sched- ules on more than 100 stations as of Jan. 1 , will resume schedules in full starting Feb. 14. Jackson Assoc., Holy- oke, Mass., agency for Lestoil, is giving affected stations two choices: either re- sumption of full schedules in fringe time as original contracts stipulated, plus ad- dition of six more weeks to make up for the lost time, or else station can allocate remainder of money involved in its con- tract to spots in prime time, therefore causing reduction in total number of spots due to higher costs. Demixture snag • FCC has hit legal, engineering and international snags in proposals, still within Commission, to change two California cities from pre- dominately uhf to all vhf. In both cities, Fresno and Bakersfield, currently opera- ting are two uhf stations and one vhf outlet. Commission rulemaking would delete ch. 12 from Fresno (KFRE-TV), add it and ch. 8 to Bakersfield which already has ch. 10 (KERO-TV). Fresno, in turn, would get chs. 2, 5, 7 (educa- tional) and 9. Proposal was on FCC agenda last Wednesday but was not reached for action. To move squatter • Formal protest against Mexico's exercise of squatter's right on 530 kc — one channel below lower limit of existing am band — is being drafted by U. S. State Dept. on ground that it is in contravention of international allocations. Mexico has notified NARBA nations that it plans to use channel in Mexico City for 50 kw radio station, whereas channel would not become available for use until 1961 and then for only low power (250 w) stations. In 1948, Mexico pre-empted 540 kc channel for XEWA San Luis Postosi with a similar "extra-legal" tac- tic. (Broadcasting, Jan. 25). Fm car radios • Sarkes Tarzian's broadcast equipment division, Bloom- ington, Ind., is marking time on de- cision whether to market car fm radio — perhaps waiting to see results at Motorola Inc., Chicago-based manu- facturer, which will sell car unit. There are divided camps at Tarzian Inc., whose principal also has station interests (WTTS-AM-FM and WTTV (TV) Bloomington and others). One big ques- tion: whether to come out with fm- only tuner or combination am-fm model for automobiles. Eager witnesses • FCC (it hopes) has completed chore of taking public testi- mony in programming hearing (see story, page 60), but final determination of all that goes in record still has not been made. For instance, songwriter Gloria Parker, whose battles with RCA- NBC and CBS have made news in past, has sent statement after Commission failed to call her in person. And Chi- cago's Lar Daly has repeatedly de- manded opportunity to be heard. There's dispute among commissioners on what action to take on both requests. Published every Monday, 53rd issue (Yearbook Number) published in September by Broadcasting Publications Inc., 1735 DeSales St., N. W., Washington 6, D. C. Second-class postage paid at Washington, D. C. OVER 3,000 FEATURE FILM TITLES ft «■ Will TV Wk MORE THAN ALL OTHER STATIONS COMBINED VwiTI-TV A ' MGM RKO !0th CENTURY FOX ALLIED ARTISTS PARAMOUNT UNITED ARTISTS EXPERIENCED HANDS to help build your sales in one of America's most prosperous markets. Call BLAIR today for top rated minutes. STORER station National Representatives BLAIR TELEVISION ASSOCIATES WEEK IN BRIEF BUY ONE GET THREE IN MICHIGAN WILX-TV LANSING 26th TV market nationally*— Lansing, Jackson, Battle Creek WILX-TV JACKSON 11th in population** — Lansing, Jackson, Battle Creek WILX-TV BATTLE CREEK 46.2% outstate Michigan population** Lansing, Jackson, Battle Creek SERVING MICHIGAN'S GOLDEN TRIANGLE •Television Age 100 Top Markets 11/30/59 "SRDS Consumer Market Data 1/1/59 WIIX-TV M II IL #\ I W BATTLE CREEK CHANNEL lO Associated with WILS-Lansing WPON-Pontiac CONTACT VENARD. RINTOUL & McCONNELL For radio and tv to survive ....... they must rule their own houses. This is how to overcome the current attacks, believes Robert G. Swan, president, Swan & Mason Adv., New York. One proposal he offers: that network affiliates elect hard-hitting execu- tive committees "to ride herd" on network program- ming operations. Broadcasters should have a lot more to say about what they televise, he argues in this week's Monday Memo. Page 22. A special meeting • FCC session considers proposed legislation and rulemaking covering station injunctions, tv quiz deception, payola, sponsor identification and digest of Attorney General's report. Page 27. Doerfer take initiative • FCC chairman assumes tough, fatherly role by telling NAB to lay aside its anemic tv code and replace it with a seal of approval for commercials and programs; suggests all media might adopt the idea. Page 28. Pepsi's network radio splash • Soft drink advertiser pours some $1.5 million into campaign that includes all four radio networks. Bottlers get the word to enter spot radio as supplementary move. Page 35. AFA's day in Washington • Advertising Federation of America faces the capital music, hears hard-to-take criticism, asks a chance to clean its own house without government interference and meets socially with legislators and regulators. Page 38. ANA's crisis formula • Group adopts three-point program to meet the crisis in the advertising industry. Page 42. No new vhf channels • Comr. Ford tells Senate Communications Sub- committee chances are dim for getting more vhf channels from military during tv allocations hearing. Page 54. The hearing is over • FCC brings down curtain in its inquiry into television with testimony from ABC's Goldenson and Treyz. Page 60. How advertisers can aid tv • NBC's Sarnoff directs appeal to adver- tisers, urging purchase of public affairs-cultural programs, supports advertiser voice in television and underlines opposition to publishing concept. Page 46. Rules out violence • Tv's responsibilities to children cited in NBC statement to network's production organizations. Order hits extreme treatments of sex and violence in programs reaching family audience. Page 72. Use of Videotape • Ampex symposium draws telecasters to San Fran- cisco for exchange of reports on how each is using tape in programming. Page 81. Canada's first two • Television grants made under new policy permit- ting private tv operation in markets heretofore exclusively reserved for CBC-TV outlets. Page 92. DEPARTMENTS AT DEADLINE 9 LEAD STORY . 27 BROADCAST ADVERTISING 35 THE MEDIA 68 BUSINESS BRIEFLY 50 MONDAY MEMO . 22 CHANGING HANDS 76 OPEN MIKE 18 CLOSED CIRCUIT 5 OUR RESPECTS 109 COLORCASTING 84 PROGRAMMING 80 DATEBOOK 15 WEEK'S HEADLINERS 10 EDITORIAL PAGE no EQUIPMENT & ENGINEERING .. . . 78 FANFARE FATES & FORTUNES 94 87 m ft FOR THE RECORD 96 GOVERNMENT 54 INTERNATIONAL 92 Mr. Swan BROADCASTING, February 8, 1960 7 than a*"/ in CBS FOR TULSA AND ALL OKLAHOMA Af&MG- SO.OOO WATTS TULSA. OKLAHOMA O S MY/M CO/VTOUR 740KC. MIO. ARK. Latest Pulse study shows KRMG ahead of 83 other stations in 61 counties morning and after- noon with 17% share; 20% share evenings. Re- gional KRMG's 50,000 watts on 740 kc (best frequency in Tulsa) covers an area that accounts for about $2,740,000,000 in retail sales. For big coverage and big results, use KRMG. Ask Gen- eral Manager Frank Lane or John Blair for more facts. KANSAS CITY SYRACUSE PHOENIX OMAHA TULSA KCMO WHEN KPHO WOW KRMG KCMO-TV WHEN-TV KPHO-TV WOW-TV The Katz Agency The Katz Agency The Katz Agency John Blair & Co. — Blair-TV John Blair & Co. Meredith Stations Are Affiliated With BETTER HOMES & GARDENS • SUCCESSFUL FARMING Magazines 8 BROADCASTING, February 8, 1960 AT DEADLINE LATE NEWSBREAKS ON THIS PAGE AND NEXT • DETAILED COVERAGE OF THE WEEK BEGINS ON PAGE 27 HARRIS: STIFF LAWS NEEDED Committee report asks sweeping reforms Stations "have virtually surrendered control of programming during the best broadcasting hours to the networks, who in turn have often abdicated control to advertisers," House Legislative Over- sight Subcommittee said in report re- leased yesterday (Sunday), recommend- ing sweeping legislation to amend Com- munications Act and Federal Trade Commission Act. House group headed by Rep. Oren Harris (D-Ark.) also recommended FCC monitor station programs to extent needed to assure program balance and require stations to make audio tapes of all personal interview programs (so persons who feel they have been de- famed will have evidence). Legislative recommendations for FCC: (1) Make it criminal offense for any person to participate in or conspire with others to broadcast program with intent to deceive viewers or listeners; (2) sus- pend for brief period license of station not broadcasting in public interest when "previously warned" by FCC. (3) License tv and radio networks with renewals based on hearing finding renewal is in public interest, guidelines to be based on prohibiting network from (a) furnishing deceptive material to sta- tions, (b) surrendering control of broad- cast material to advertisers, (c) using any broadcast facility to promote prod- uct or service of any company in which network has any interest and (d) enter- ing any contract which would limit af- filiates' public interest responsibility. Payola Restraint • (4) Require an- nouncements of payments for plugs to licensees or "any other individuals or companies," with criminal penalties. (5) Prohibit payoffs among competing applicants for broadcast facilities except out-of-pocket expenses and prohibit 'swap-off" of other licenses for same reason, whether case is pending before FCC or courts; when FCC approves payoff, it would be required to re-open case for 30 days for new applicants. (6) Require public hearing in com- munity where station is located or is to be located before issuing any license, giving interested parties opportunity to be heard. (Rep. Harris said in news con- ference this did not include "renewals" of all existing stations and said such hearing "could be in addition to or in lieu of" usual Washington hearing in contested cases.) (7) State congressional policy against trafficking in licenses and prohibit new station or newly-purchased station from being sold for three years unless shown in community hearing to be in public interest (e.g., to prevent hardships caused by bankruptcies, deaths and in- capacitations); repeal of present pro- hibition against FCC considering an- other purchaser in public interest; re- quire public hearing in community on transfer unless FCC publishes reasons why public interest will be served with- out hearing. Proposals for FTC • Legislation rec- ommended for FTC: (1) Empower FTC to seek temporary restraining order, pending investigation and disposal of complaint, in all types of unfair or deceptive business prac- tices (it has such authority now only in false advertising of food, drugs, devices and cosmetics). (2) Make stations, networks and ad- vertising agencies subject to same crim- inal penalties now imposed on adver- tisers. Three GOP subcommittee members — Reps. William L. Springer (111.), Steven No pre-air seal NAB President Harold E. Fel- lows took sharp issue with FCC Chairman John C. Doerfer Feb. 5 after chairman had told Adver- tising Federation of America, broadcasters should adopt pre-air seal of approval for individual programs and commercials (see story, page 28). "Media, advertisers and agen- cies all have the same objective — truthfulness and complete believ- ability of advertising," Mr. Fel- lows said. "We agree there is need for more self-regulation and have meetings scheduled during the next few weeks, including our board of directors, to work out the means and methods. "There is disagreement over the specifics but complete agreement on the objectives. We are planning greatly increased self-regulation." NAB, however, has opposed ad- vance seal of approval idea. B. Derounian (N.Y.) and Samuel L. Devine (Ohio) — disagreed with group's finding that FTC is empowered to act against rigged tv shows, supporting stand by FTC Chairman Earl Kintner. They asked in "separate views" for legisla- tion giving FTC "clear jurisdiction" in field of programs. Rep. Bennett said he felt FTC had power over tv quiz deception and should have tested it to resolve doubts, but he felt "primary responsibility" of main- taining "sanctity of program content rests with the FCC." He called sub- committee report "wordy" and "in some respects overly dramatic," but still "fair appraisal." He said he's asking early hearing on his network regulation bill (HR 5042) and will introduce bills this week to: (1) give FCC power to issue licenses of one year or less as alternative to reg- ular renewal where public interest in- dicates and to suspend licenses for 30- day periods in lieu of revocation. (He saw these as less harsh and drastic than revocation and refusal to renew); (2) prohibit use of station for deceptive advertising or preparation of program- ming involving deception (rigged quizzes etc.), with criminal penalty for violation. This would include commer- cials or any on-air promotion. AFA proposes plan for self-regulation Plan of self-regulation for entire ad- vertising industry was proposed Feb. 5 at Washington conference of Advertis- ing Federation of America by James S. Fish, vice president of General Mills and AFA board chairman. AFA national board will ask local ad clubs to study all advertising in their territories to act on untruthful or bad- taste advertising. Their reports will be referred to local Better Business Bureaus for action by these business policing units or to vigilance committees if no BBB is operating. Cases that can't be solved at local level will be referred to AFA's national headquarters which will take remedial action with advertiser. This cooperative idea is working effec- tively in Cleveland, Mr. Fish said, with 87% of merchants and business firms subscribing to code of standards and submitting to screening of all advertis- ing at its source. Doerfer Opinion • FCC Chairman John C. Doerfer was questioned briefly after his formal talk in which he all but demanded that NAB adopt a pre-air BROADCASTING, February 8, 1960 9 AT DEADLINE CONTINUED seal of approval for advertising and commercials. Asked if he endorsed NBC President Robert Sarnoff's sug- gestion that FCC endorse NAB tv code, Chairman Doerfer said, "If we decide the Commission has the power to con- trol the ingredients of programs, I see nothing wrong with taking over the NAB code and administering it." He voiced doubt over the right of government sanctions, adding, "I fre- quently endorse the code. It's one thing, however, for broadcasters to enforce their own code and for the government to do it. You in industry can move rapidly. I've never seen so much red tape as we have at the Commission, most of it brought on by the industry itself. If counsel for a murderer ever got a change of venue to the FCC, the defendant would be dead long before he could be convicted and sentenced." Chairman Earl W. Kintner of Federal Trade Commission said "rigged quiz shows and the illegal payment of payola to radio and television disc jockeys will prove to be the harsh medicine neces- sary to cure the subservience of some in the broadcasting industry to preda- tory advertisers and their advertising agencies. These, in turn, when con- fronted with a chastened and cautious broadcasting industry, would be far less inclined to spend money on com- mercials that cut the corners of the law." While FTC has named agencies as parties respondent in complaints, it has not brought media into its cases. Mr. Kintner said he hoped FTC "never will find it necessary to make any publish- ing medium, printed or broadcasting, party respondent in a deceptive adver- tising case." Concurs With Rogers • Mr. Kintner concurred with Dec. 30, 1959, report by Attorney General William P. Rogers dealing with broadcast responsibility. Observing that FTC had turned over its payola data to FCC as well as In- ternal Revenue Service, he said, "If in any case it appears that licensees as well as employes have accepted or bene- fited from payola, both the Attorney General and the FCC will be informed so consideration can be given on wheth- er to take action under Sees. 317 and 501 of the Communications Act." He suggested "an exceedingly high percent- age" of record firms and distributors use payola as standard commercial proce- dure. If FTC inquiries show broadcasters have prepared and produced advertise- ments for radio and tv, FTC staff will consider proceeding against broad- casters if law may have been violated, he warned. FCC proposes bills on payola, deceit FCC Friday (Feb. 5) approved for transmission to Congress proposed leg- islation amending U. S. Code to make criminal offenses of both offering or accepting payola and of broadcasts de- signed to deceive public. At same special meeting, Commission issued proposed rulemaking to cover both subjects. Legislation proposal that FCC adopt- ed was essentially same text submitted by General Counsel John L. FitzGerald (see page 27 for texts). Both proposed bills are designed to reach persons other than licensees (i. e. disc jockeys, record firms, publishing houses and distributors on payola; producers, directors and in- dependent performers on program de- ception). Sanctions call for fine of $5,000, and/ or one-year imprisonment. Comments on rulemaking proposals are due by March 1. Rule relating to payola, combination of proposals sub- mitted by Mr. FitzGerald and Broad- cast Bureau Chief Harold Cowgill, re- quire licensees to adopt procedures to prevent such practices. Deceptive quiz rules were adopted from draft of pro- posed rule submitted by Comr. Frede- rick W. Ford (see page 32 for text). WEEK'S HEADLINERS Mr. Lerner Mr. Reed Mr. Schreiber Mr. Hackett Louis C. Lerner, Boston financier who owns controlling interest in Official Films, N.Y., named chairman of board, succeeding Harold L. Hackett, chairman and president since 1953, who resigned. Seymour Reed, executive vp, assumes presidency, and attorney Leonard I. Schreiber be- comes vp and counsel. Mr. Reed has been with Official since it went into tv 10 years ago, and executive vp since 1956. Thomas B. McFadden, vp, general sales execu- tive, NBC-TV, named vp and sales manager, and Max E. Buck, station manager of WRCA-TV New York since March 1959, named vp and eastern sales manager for network. William P. Mr. McFadden Mr. Buck Fairbanks, who on Jan. 20 was named director of sales for NBC Radio, elected vp. Mr. Fadden joined NBC in 1934, and was named general manager of WRCA-TV in 1948. He then was transferred to KRCA Los Angeles for two years and returned to New York to reorganize and head NBC Spot Sales. He was elected vp in 1954 and in 1956 became vp in charge of WRCA-AM-TV, and vp, NBC- owned stations and spot sales. Mr. Buck was appointed director of merchandising, NBC owned stations, in 1953 and director of advertising-merchandising-promotion, WRCA-AM-TV. In March 1957, he became director of sales and marketing. John B. Poor and Hathaway Watson, staff vps at RKO Gen- eral, appointed vp in charge of finance and investment, and vp in charge of broadcast op- erations, respectively. Mr. Poor has been vp of organization since Mr- Poor Mr- Watson 1948 and was president of MBS when it was owned by RKO. Mr. Watson joined RKO General in February 1959 after several years as a partner with management consulting firm of Booz, Allen & Hamilton, New York. He will super- vise the activities of the entire RKO General broadcasting chain, which includes: WOR-AM-TV New York, WNAC- AM-TV Boston, the Yankee Network, CKLW-AM-TV Detroit-Windsor, Ont., KHJ-AM-TV Los Angeles, WHBQ- AM-TV Memphis, KFRC San Francisco and WGMS Wash- ington, D.C. 10 BROADCASTING, February 8, 1960 HO W DOES A NEEDLE SOUND ? lt could bejbHe gentle sound of little fingers sewing a new apron for a favorite doll. Or Mom patching the seat of Junior's jeans. IjtrBaltimore, it's the heavy sound of the big and prosperous textile industry. Millions of dollars are earned and spent by" Marylanders working in clothing manufacturing. Add this to the millions more earned by Marylanders in other industries and you have one of the richest markets in America. There's big business here for your clients and you can sew/it up neatly with WBAL-RADIO. It's the station that weaves the kind of wondrous sounds that attract and keep, listeners — the folks who buy your clients' products or services. It's your progressive Maryland station with the elegant sound. tyfBA L ~ HA DIO BA L TIIW 0/?£l Broadcasting in the Maryland Tradition /associated with WBAli'-^M -TV/Nationally represented by Daren F. McGavren Co., Inc. Sit V -THE STATIONS THAT ACCENT THE SELL Steer your sales to steady increases with a name that is known for results. Storer stations give you maximum audience sales impact in the nation's im- portant markets. For example, in Miami, Storer Radio WGBS cov- ers all South Florida with 50,000 watts, CBS programming, and top local personalities. In Milwaukee, Storer Television WITI-TV pro- vides one of America's most pros- perous markets with CBS pro- grams and the largest library of film features of any station in the area. With Storer stations, you know where your sales are going. With Storer . . . they're going up ! STORER BROADCASTING COMPANY© STORER STATIONS TELEVISION DETROIT WJBK-TV • CLEVELAND WJW-TV • TOLEDO WSPD-TV ATLANTA WAGA-TV • MILWAUKEE WITI-TV RADIO PHILADELPHIA WIBG • DETROIT WJBK • CLEVELAND WJW • WHEELING WWVA • TOLEDO WSPD • MIAMI WGBS • LOS ANGELES KPOP NATIONAL SALES OFFICES: 625 Madison Ave., N.Y. 22 PLaza 1-3940 230 N. Michigan Ave., Chicago FRanklin 2-6498 the prestige independent with network programming! MEET McGRAW SAN FRANCISCO BEAT NAVY LOG SHOTGUN SLADE TRACKDOWN THIS MAN DAWSON THE CALIFORNIANS THE HONEYMOONERS MR. ADAMS AND EVE 26 MEN AIR POWER DEADLINE STATE TROOPER COLONEL FLACK SILENT SERVICE FLIGHT PANIC POLICEWOMAN DECOY IT'S A GREAT LIFE SPECIAL AGENT 7 YOU ARE THERE o HIRAM HOLLIDAY BOLD VENTURE AND 46 OTHER TOP SHOWS New York audiences have learned to expect network quality entertainment every night on wpix-11. Advertisers know that of all seven New York stations only WPIX offers so many oppor- tunities to place minute commercials in prime evening time in such net- work quality programming. This "quality compatibility" obviously best complements and supports your commercial messages. It's one of many reasons why wpix carries more minute commercials from the top 25 national spot adver- tisers than any other New York TV station*. Where are your 60-second commercials tonight? D new york The only New York independent qualified and permitted to display the National Association of Broadcasters Seal of Good Practice 'Broadcast Advertiser Reports 14 BROADCASTING, February 8, 1960 A CALENDAR OF MEETINGS AND EVENTS IN BROADCASTING AND RELATED FIELDS ('Indicate* first or revised lifting) FEBRUARY Feb 7.9 — Advertising Federation of America First District conference, Statler- Hilton Hotel, Boston. Feb. 7-9 — Regular quarterly board meeting, National Community Television Assn. Mayflower Hotel, Washington, D.C. Feb. 8 — House Legislative Oversight Committee hearing on payola. Feb. 8 — Academy of Television Arts & Sciences at New York, forum on tv for children and teen- agers, CBS Studio 52. Feb. 8 — Minneapolis Sales Executive Club, Hotel Normandy. Speaker: Robert Hurleigh, president, MBS. • Feb. 9 — Chicago Advertising Executives Club monthly meeting, Chicago Federated Adv. Club headquarters, 36 S. Wabash Ave. Key speaker: Clark George, CBS vice president and general manager of WBBM-TV Chicago, on "A New Decade of Television." Feb. 9— Radio & Television Executives Society timebuying-selling seminar. Ray L. Stone, asso- ciate media director, Maxon Inc., and Robert A. Wulfhorst, associate media director, Dancer-Fitz- gerald-Sample, discuss the "Station Image Factor In Timebuying." Hotel Lexington, New York, noon- 2 p.m. Feb. 9-10 — Michigan Assn. of Broadcasters an- nual spring convention. Feb. 9 — Annual dinner for lawmakers. Speaker: William C. DeWitt, president, Detroit Baseball Co. Feb. 10 — Business matters and luncheon. Olds Hotel, Lansing. Feb. 10-12—1960 International Solid-State Cir- cuits Conference, sponsored by American Institute of Electrical Engineers, Institute of Radio Engi- neers and U. of Pennsylvania, Philadelphia, at the university. Feb. 11 — Houston Advertising Club forum, Sham- rock-Hilton, Houston, Tex. Speakers: Donald S. Frost, senior vice president, Bristol-Myers, and board chairman of Assn. of National Advertisers; Arno H. Johnson, vice president-senior economist, J. Walter Thompson, and board chairman of Ad- vertising Research Foundation; James S. Fish, vice president-advertising director, General Mills, and board chairman of Advertising Federation of America; Sylvester (Pat) Weaver, board chair- man, McCann-Erickson Corp. (International). C. James Proud, president, AFA, will speak at noon luncheon. Feb. 11-12 — British Columbia Assn. of Broad- casters annual meeting, Hotel Vancouver, Van- couver, B.C. Feb. 13 — American Women in Radio & Television, Chicago chapter, third annual "closed circuit" conference. Keynoter: Esther Van Wagoner Tufty, Tufty News Bureau, Washington, D.C, and AWRT national president-elect, on "Radio-Tv in an Election Year." Morning and afternoon panels, on tv and AWRT goals, respectively, will cover representative agency, sponsor, station, viewer and other levels. Among other key speakers: Fair- fax M. Cone, Foote, Cone & Belding; Peter G. BROADCASTING, February 8, 1960 Peterson, Bell & Howell Co.; Edward H. Weiss, head of agency of same name. Ambassador West Hotel, Chicago. Feb. 13 — Western States Advertising Agency Assn. annual dinner dance at Ambassador Hotel, Los Angeles. Award will be presented to "Adver- tising Citizen of 1959." Feb. 13 — Institute of Radio Engineers, Wash- ington section, annual banquet. Hotel Statler-Hil- ton, Washington, D.C. Feb. 14-20 — Advertising Federation of America's National Advertising Week (co-sponsored by Ad- vertising Assn. of the West). *Feb. 15 — Hollywood Ad Club luncheon. Richard Jencks, president, Alliance of Television Film Producers, will speak on "Tv Films — Their Place in the Hollywood Sun." Hotel Roosevelt. *Feb. 15-16 — Ampex Corp. Videotape symposium, "Two Years of Videotape Progress." Lawrence M. Carino, general manager of WWL-TV New Orleans, will be among speakers. Sheraton Park Hotel, Washington, D. C. Feb. 15-19 — National Sales Executives-Interna- tional Cleveland Field Sales Management Institute, Sheraton-Cleveland Hotel. Feb. 16 — Chicago Broadcast Adv. Club monthly luncheon meeting. Guest speaker: Louis Hausman, director, Television Information Office. Sheraton Towers, Chicago. Feb. 16 — Radio & Television Executives Society timebuying-selling seminar, Jack Wrather, board chairman, Independent Television Corp., discusses commercial tv in Britain. Hotel Lexington, New York, noon-2 p.m. Feb. 17 — Hollywood Ad Club second annual Broad- cast Advertising Clinic, all-day session at Holly- wood Roosevelt Hotel. Producers' awards for best tv and radio commercials produced in Southern California during 1959 will be presented at lunch- eon. Phil Seitz of "Advertising Age" and Bill Merritt of BROADCASTING are again chairmen of the awards committee. Marv Salzman of MAC is clinic chairman. Feb. 17 — Assn. of National Advertisers, co-op advertising workshop, Hotel Sheraton-East, New York. "Feb. 18-20— Thirteenth annual Western Radio and Television Conference. Broadcasters' respon- sibilities and etv will be among topics discussed. Bellevue Hotel, San Francisco. Feb. 18-23 — American Bar Assn. midwinter meet- ing, Edgewater Beach Hotel, Chicago. ABA board of governors and groups, along with National Con- ference of Bar Presidents and Fellows of the American Bar Foundation, meet in advance of House of Delegates sessions Feb. 22-23. Progress report on study work with media representatives on controversial Canon 35 (radio-tv access to courtroom proceedings) expected to be filed. Feb. 19 — Senate Interstate & Foreign Commerce Committee session with spokesmen for federal regulatory agencies, networks, advertising agencies, advertisers, et ak, on corrective measures being taken against alleged abuses in radio-tv. Wash- ington, D.C. Feb. 19 — Sales Executives Assn. and Advertising Club of St. Louis, combined meeting, Statler Hil- ton Hotel. Speaker: Robert Hurleigh, president, MBS. Feb. 19-22 — National Sales Executives-Interna- tional mid-winter board of directors meet, Robert Meyer Hotel, Jacksonville, Fla. Feb. 21-22 — Virginia AP Broadcasters — Washing- ton & Lee U.'s radio newsmen's seminar. Feb. 22-24 — International Advertising Assn., first Latin American convention, Caracas, Venezuela. Feb. 23 — Radio & Television Executives Society timebuying-selling seminar. Tv personality Dick Clark speaks on the teen-age market. Hotel Lex- ington, New York, noon-2 p.m. Feb. 24 — Voice of Democracy annual contest luncheon and announcement of national winner. Speaker: Rep. Daniel K. Inouye (D-Hawaii) Statler-Hilton Hotel, Washington. Feb. 24-25 — Fifth annual State Presidents Con- ference under NAB auspices, Shoreham Hotel, Washington. Presidents of state broadcasters as- sociations will attend; Voice of Democracy lunch- eon will be a feature. Feb. 29-March 1— CBS Network Affiliates and FIRST RATING! LOS ANGELES ■ "THE FOUR JUST MEN" 26.3% SHARE OF AUDIENCE 15.3 RATING Tops all competition in this 7-station market. Wallops: Sea Hunt, Highway Patrol, Mike Hammer, Whirlybirds, State Trooper, etc. ARB/November, 1959 INDEPENDENT TELEVISION CORPORATION 488 MADISON AVE. • N.Y. 22 • PL 5-2100 15 In Spokane's $2 Billion Market • . • KREM-TV "Profile" Series wins viewer interest! Profiles of over 100 key communities in the KREM-TV $2 Billion Market bring new viewer interest plus plaudits from viewers, school authorities and students. Even daily and weekly newspaper editors cooperate to help make this series authentic, topflight and overwhelmingly ac- cepted. Local Schools have even assigned classes to view, and report on this series! KREM-TV's news, with emphasis on fast, accurate cov- erage (a retraction has never been necessary) pays big dividends when you invest in spots and programs. KREM- TV is Spokane's foremost news station . . . Spokane's foremost media value! Community Profile series . . . now being filmed by KREM- TV's News Editors, depicts weekly in NEWSBEAT premium "A" time ifp*& the historical, economic, industrial, cultural and local highlights of each of the scores of communities in the $2 Billion Spokane Market. Schools Praise Program! Typical of the comments from local educators are excerpts of re- cent letter from H. W. Coman, Spokane Public Schools' Director of Instructional Aids Service: "... I congratulate KREM . . . meeting a very definite need in Washing- ton History classes, as well as in our elementary Social Studies." KREM TELEVISION Spokane, Washington Represented by The Original Station Representative Network Officials, special confereace. Shoreham Hotel, Washington. Speakers will include Sen. War- ren G. Magnuson (D-Wash.), chairman, Senate In- terstate and Foreign Commerce Committee; Rep. Oren Harris (D-Ark.), chairman, House Interstate and Foreign Commerce Committee and House Leg- islative Oversight Subcommittee; FCC Chairman John C. Doerfer and FTC Chairman Earl Kintner. MARCH March 1 — Radio & Television Executives Society timebuying-selling seminar. John F. Hurlbut, di- rector of promotion-public relations, WFBM-TV Indianapolis, and Harold A. Smith, program pro- motion-merchandising manager, Needham, Louis & Brorby, handle topic, "It Takes Two To Tango In Agency-Station Cooperation." Hotel Lexington, New York, noon-2 p.m. March 4-6 — Disc Jockey Assn. convention, Los Angeles. Business sessions at 20th Century-Fox studios, where d.j.s will participate in filming "The Big Platter Parade." March 7-11 — National Sales Executives-Interna- tional San Francisco Field Sales Management In- stitute, Hotel Mark Hopkins there. March 8 — Radio & Television Executives Society timebuying-selling seminar. John F. Howell, CBS Films' vice president-general sales manager, and Charles W. Shugert, the Joseph Katz Co.'s execu- tive vice president, on "Syndication as a Media Buy." Hotel Lexington, New York, noon-2 p.m. March 8-11 — Audio Engineering Society west coast convention, Alexandria Hotel, Los Angeles. * March 9-11— NAB Board of Directors, Statler Hilton, Washington (postponed from Jan. 27-29). Tv Board meets March 9; Radio Board March 10; Joint Boards March 11. March 13-14 — Texas Assn. of Broadcasters spring meet, Rice Hotel, Houston. March 15 — Radio & Television Executives Society timebuying-selling seminar. Richard S. Salant, vice president of corporate affairs, CBS, Inc., and speaker from advertising agency of one of the major political parties, discuss "The Fall Polit- ical Campaigns and Broadcasting." Hotel Lexing- ton, New York, noon-2 p.m. March 15 — Academy of Television Arts & Sciences at New York, forum on educational tv, NBC. March 15-17 — Electronic Industries Assn., spring conference. March 15, military seminar; March 17, government-industry dinner. Statler Hilton, Washington. March 17-19 — Advertising Federation of America Ninth District convention, Cornhusker Hotel, Lin- coln, Neb. March 18-19 — Arkansas Broadcasting Assn., an- nual spring meeting. Principal speaker: John F. Meagher, NAB vice president for radio. Petit Jean State Park, near Morrillton. March 20-23 — National Educational Television & Radio Center, meeting of program managers of affiliated stations, KUHT (TV) Houston. March 21-23 — Canadian Assn. of Broadcasters, annual convention. Meetings this year will deal primarily with business of association and BMI Canada Ltd. Latter will be open to advertisers and agency executives, but CAB meetings will be for members only. Chateau Frontenac Hotel, Que- bec City, Que. March 21-24 — Institute of Radio Engineers na- tional convention, Coliseum and Waldorf-Astoria, New York. March 31 — Academy of Television Arts & Sci- ences forum on "Do They [ratings] Really Know?" APRIL April 1 — Comments due on FCC rulemaking to duplicate 23 clear channels with additional night- time service. April 1-3 — Women's Advertising Clubs eastern inter-city conference, Sheraton-Biltmore Hotel, Providence, R.I. April 2 — Assn. for Professional Broadcasting Education, Conrad Hilton Hotel, Chicago. April 3-7 — NAB Annual Convention, Conrad Hilton Hotel, Chicago. April 4 — Academy of Motion Pictures Arts & Sciences annual Oscar awards ceremonies, Pantages Theatre, Hollywood, and broadcast on NBC Radio- Tv networks 10-11:30 p.m. EST. 16 BROADCASTING, February 8, 1960 You think you got problems?" "Last night I get stuck for the check at Tom's. I miss the 5:22. This morning I break a shoe- string on my cordovans. My substitute secretary puts cream in my coffee. The maitre d at the Sixes gives me a glassy stare when I show up with a client for lunch. The waiter brings me a Martini with an olive. My manicurist can't take me at 4 as usual. My speaker phone's got feedback. My contour chair is out of whack. The vest to this suit was misplaced at the cleaners. "Now I hear a tv set is on the blink in WSLS- . TV's 58-county market, changing the total tv homes from 448,001 to 448,000." WSLS-TV Channel 10 • NBC Television Mail Address: Roanoke, Va. A broadcast service (with WSLS Radio) of Shenandoah Life Insurance Company National Representatives: Blair Television Associates ramparts, Quebec TWO BIG GUNS COVER QUEBEC CITY MARKET Use Quebec's most reliable medium to reach Canada's fifth largest mar- ket with one of the lowest combined cost per thousand selling impres- sions. Reps: Jos. A. Hardy & Co. Ltd. Scharf Broadcast Sales Ltd. Weed Television Corp. OPEN MIKE 'Minds in conflict' editorials editor: ... I am particularly impressed by [your] editorials and their distinction between advertising and communica- tions interests in a medium. . . . — Wil- liam E. Matthews, Vice President and Director of Media Relations and Plan- ning, Young & Rubicam, New York. [Combined reprint of the editorials, Dec. 7, 14, 1959, is still available, 10r slick magazine ads — and every- body says 'beautiful, isn't it?' " |fc Media reports Scholarships • WSOC-TV Charlotte has 'announced it will award two scholar- ships, valued at approximately $100, to ligh school students for the 10th annual >Jorth Carolina High-School Radio-tv 'nstitute. Any student who is a resident )f the state and has completed the 11th ;>r 12th grade is eligible to receive the iwards, which will pay registration, tui- ion, medical and board fees for the two- veek session June 12-26. Competition or the scholarships will be conducted »n WSOC-TV's Kilgo's Kanteen show vith an essay contest (on a subject re- ared to broadcasting) beginning in *farch. "I lots of spots • Broadcast Time Sales, i« it Know the secret of stretching your sales secon on r Small budget or big one . . . FRESH air gives you more for your money. More impact, more coverage with each broadcast second ! This distinctive, new KBIG programming adds greater prominence to your sales message... gets the attention and respect of a convincible, higher-income audience in 234 Southern California markets. Yet, you can buy 17 "minutes" of fresh air for less than the average cost of 10 on the other big-signal regional stations. Your kbig or Weed Rep has proof ! Different programming, different audience .. .KB I Q (FM) is a valuable combination buy with KBIG — at a special combination rate. Radio Catalina . . . 740kc/10,000 watts JOHN POOLE BROADCASTING COMPANY, INC., 6540 Sunset Blvd., Los Angeles 28, Calif. • Hollywood 3-3205 National Representative: Weed Radio Corporation YOU KCAN'T KCOVER TEXAS without KCEN-TV RUNAWAY! precisely what we do with ratings. In most time slots the greatest share of Central Texas listeners. ■ m ■ CHANNEL KCEN-TV TEMPLt ■ WACO BLAIR TELEVISION ASSOCIATES National Representatives New York station representative, re- ports a 51% billing increase for 1959. Carl L. Schuele, BTS president, points out that the comparison is based only on stations represented both in 1958 and '59. Samples in the representative's national success file; WEAM Arlington, Va., 53% above 1958; WVNJ Newark- New York, up 61% ; WDOK Cleveland, also up 61%, and the Thorns North Carolina Group, up 63%. Back in fold • KSUB Cedar City, Utah, has rejoined CBS Radio after leaving the network a year ago. The 1 kw out- let (590 kc) was an NBC affiliate in the interim. U. of Pa. offer • The U. of Pennsylva- nia's Annenberg School of Communi- cations is offering to experienced pro- fessionals in the broadcast, print or film media a number of industrial fel- lowships of up to $6,500 for a year of study. These resident fellows may pursue an individualized M.A. program with work in other disciplines at the university or may present a project for the approval and supervision of the Annenberg faculty. Radio interns • Leo A. Jylha, station manager of WBCM Bay City, Mich., has announced the inauguration of an internship program by and for high school students. Over 20 students will participate in the program and will en- gage in all facets of station operation. The program is part of a high school ra- dio course. Powerful plans • WJPB-TV Fairmont- Weston - Clarksburg, W.Va., which claims it will be one of the most power- ful stations in the country and the big- gest in the state, has set April 1 as broadcast date. The ch. 5 station, which will operate with 100 kw, has invested some $250,000 in new equipment from General Electric, including complete color facilities, according to Earl Piatt, general sales manager of GE's elec- tronics division. A 500-foot tower will be constructed on a 1,700-foot moun- tain at Jane Lew, W.Va. Anniversary marked • Station em- ployes and their families, executives of the Forward Group of outlets and ac- count executives of Branham Co. were on hand to help KGLO-AM-FM Mason City, Iowa, mark its 23rd operational milestone there Jan. 16-17. Six Branham account executives from New York, Chicago and Minneapolis joined 70 em- ployes and their wives or husbands, plus representatives of other Forward sta- tions to help celebrate the anniversary. WKYN signs on • A new station fea- turing all-English language program- ming is on the air in San Juan P.R. WKYN operates on 630 kc with 1 kw-D. Julio Morales is presi- dent. Address: P.O. Box 816, San Juan (Rio Piedras), P.R. Phone: 6-4248. New and reunited • ABC Radio has announced five new affiliations, includ- ing two stations which rejoined the net- work. New affiliates are WWIZ Lorain, Ohio; KDXE North Little Rock, Ark. and WICO Salisbury, Md. Returning to the fold are WALB Albany and WRLD West Point, both Georgia. Earl Mullin, manger of ABC Radio station relations, announced also that WPAW Providence-Pawtucket, formerly on day- time only basis, has begun fulltime operation with 1 kw-D and 500 w-N. Pittsburgh goodwill • WQED (TV) Pittsburgh etv station, has received a gift of $1,000 towards its tape fund in the name of KDKA-TV, that city, and the use of eight feature films, free through courtesy of WTAE (TV) there. The Junior League of Pittsburgh do- nated the cash as thanks to KDKA- TV for telecasting its annual charity ball. The tape fund, which now has $15,000, will be used to preserve WQED's seventh and eighth grade science series for use by additional classrooms. The films donated by WTAE are J. Arthur Rank productions under contract to that station. The educational outlet intends to showcase them on its Famous Features series with commentary by a Carnegie Tech professor. Music station • WFLM (FM) Fort Lauderdale, Fla. signed on the air Jan. 30 with a music format. The station has conducted a survey that reveals 30% fm set penetration in its county, com- posed of the top-income bracket in the county. The new station operates on 105.9 mc; its studio and transmitter are located at 305 South Andrews Ave. Harold Heminger, who has interests in WFIN Findlay, Ohio and WCSI Colum- bus, Ind., is owner. The people speak • KIMA-TV Ya- kima. Wash., in an effort to establish better programs and policies, is starting a 200-member television advisory coun- cil to be composed of local viewers, according to Thomas C. Bostic, vp and general manager of KIMA-TV and mayor of Yakima. He said the station will depend upon the council's opinion "frequently and heavily." Local citizens representing a wide variety of occupa- tions will be invited to serve on the council. Home-and-away • All 1960 baseball games of the Louisville Colonels (American Assoc.) will be broadcast by WAVE Louisville for the fourth consecutive year. Home games will be aired live. Away games will be re- created. 74 (THE MEDIA) BROADCASTING, February 8, 1960 NAB board to meet in D.C. NAB will appraise the impact of its new concept of FCC program control at a delayed board meeting to be held March 9-11 at the Statler- Hilton Hotel, Washington. Preceding the meeting will be two days of board committee sessions. The association submitted its new version of government regulation Jan. 26 at the FCC hearing on the whole matter of Commission powers (Broadcasting, Feb. 1). At this hearing Commission members and counsel sharply questioned two NAB witnesses — President Harold E. Fellows and Whitney North Sey- mour, noted constitutional lawyer. Originally the board had planned to meet Jan. 27-29 at Palm Springs, Calif. The date was deferred because of the FCC appearance. The site was changed because the focused heat of government and legislative groups has confronted the broadcasting in- dustry with its toughest Washington crisis in many years. The board held an emergency meeting last Dec. 4 to consider this crisis. Teeth were added to the Tv Code in line with quiz- rigging and payola problems. Routine budget and operating problems face the committees and board along with the matter of coping with scandal charges that confront the industry. The Tv Board will meet March 9; Radio Board, March 10; Combined Boards, March 1 1. r Etv success • WENH (TV) Durham, N.H., etv station, has conducted a survey of teachers in the 92 schools in that state which carry its third-grade science program. More than 90% of the teachers felt that the material was of a high calibre and ranged student interest from good to excellent. Two- thirds of the teachers were using tv in the classroom for the first time. More than 130 New Hampshire schools are now using WENH in-school programs. Fm owners study • WLDM (FM) Detroit, has sponsored and produced "Fm Ownership Study," a survey of its market. The survey, by Independent Research Measurements of East Lan- sing, Mich., shows that 41.4% of the area's householders say they can re- ceive fm. The study includes facts on automobile ownership among fm house- holds and the size of fm households as compared with non-fm, etc. New etv workshop • Aided by a gift of equipment and technical assistance from CBS Labs, the Stamford (Conn.) Board of Education has opened an edu- cational tv workshop in that city. The installation, in one of the public school buildings, consists of a modern studio and control room fully equipped with closed circuit tv cameras and auxiliary equipment. Workshop will be used by the 19 schools of the Stamford school system. MBS' news awards • Mutual plans to provide recognition to affiliated stations which supply on-the-scene news items to the network under its "Operation Newsbeat" system. The network will present trophies and prizes each month to the first-prize winner and two run- ners-up, with awards going to news- men and stations. BROADCASTING, February 8, 1960 WAQE-FM signs on • WAQE-FM Baltimore started its broadcast life Sat- urday (Feb. 6) at 6 p.m. with a dedica- tion hour. The station will simulcast WAQE programs from sign-on until 6 p.m. During the evening hours, the sta- tion will program separately. The pro- gram scheduled reports a number of programs Monday through Friday nights but in different time slots. RAB survey • Radio Advertising Bu- reau is conducting a survey among stations to determine the percentage of local radio advertising for each quarter of 1960 and to document the relative importance of each local advertising category to radio. A similar study in 1959 showed that an estimated $393.9 million was invested in local radio. Leading categories were new and used car dealers, supermarkets, department stores, furniture stores and appliance dealers. • Rep appointments • WGAT Gate City, Va.-Kingspot, Tenn.: Gene Bolles Co., N.Y. • KSBW-TV Salinas and KSBY-TV San Luis Obispo, both California, to Elisabeth M. Beckjorden, N.Y., as net- work and personal representative. • WKAT Miami, Fla.: Gill-Perna Inc. as national representative. • KUSN St. Joseph, Mo.: Venard, Rin- toul & McConnell, N.Y. • WRSA Saratoga Springs, N.Y.; WTTL Madisonville, Ky.; WCGO Chicago; WSUZ Palatka, Fla.; WTYS Marianna, Fla.; WISP Kinston, N.C.; KDBS Alex- andria, La.: Hal Walton Assoc., N.Y. $ 100 WEEKLY BUDGET? On WJAR, you'll get 147,777 home impressions on a 6 to 9 a.m. schedule, 158,730 on a 9 a.m. to 4 p.m. schedule, or 1 64,1 90 on a 4 to 7 p.m. sched- ule, with a higher proportion of adult buyers, and the lowest cost per thousand impressions on any Providence station.* $ 200 WEEKLY BUDGET? On WJAR, you'll get 394,072 home impressions on a 6 a.m. to 9 a.m. schedule, 423,280 on a 9 a.m. to 4 p.m. schedule, or 437,840 on a 4 p.m. to 7 p.m. schedule. WANT RESULTS? BUY ADULTS at the lowest cost per thousand in the market.* "QUALITY IS WELCOME EVERYWHERE' *Pulse Oct. '59 and NCS Sister station of WJAR - TV Represented by The Original Station Representative 75 Herbert Judis, Blow, Mogul buy 2 stations Ira Herbert and Bernice Judis, one- time operating chiefs of WNEW New York whose program innovations a dec- ade ago gave them national prominence, are back in broadcasting. The Herberts (Miss Judis is Mrs. Herbert) and their associates have bought WYDE Birmingham, Ala., and WAKE Atlanta, Ga., from the Bartell Broadcasting Corp. for $1,025,000. Associated with the Herberts are Milton Biow, board chairman of the Biow Co. (advertising agency) at the time of its dissolution in 1956, and Emil Mogul, chairman of Mogul, Williams & Saylor advertising agency. Mr. Herbert will be the principal stockholder in the buying group. The purchase is subject to FCC approval. The Herberts for many years ran WNEW, considered one of the nation's leading and most successful radio sta- tions. Under the Herbert-Judis manage- ment it pioneered in the music-news format which in recent years has be- come a standard format for radio sta- tions. The Herberts sold their 20% in WNEW when the station was taken over by Richard D. Buckley and associates in 1954. The purchase of WYDE and WAKE marks their return to broadcast- Miss Judis Mr. Herbert Mr. Biow Mr. Mogul ing after six year absence. The Bartells bought WYDE in 1957, paying $335,000 for the 10 kw day, 1 kw night facility (on 850 kc), and WAKE in 1955, paying $100,000 for the 250 w outlet (on 1340 kc). Both sta- tions are independent. Edwin Tornberg & Co. was the broker in the transaction. Changing hands ANNOUNCED • The following sales of station interests were announced last week, subject to FCC approval: • KSLA-TV Shreveport, La.: Sold by Shreveport Television Co. to KSLA-TV Inc. for $3,350,000. New owners will include Shreveport Journal (Douglas A. Attaway, president - publisher), 55%; Mrs. Eugenie Booth George, 10% ; Mrs. Dolores Martillie George LaVigne, 10%, and the remaining 25% distrib- uted among local stockholders including Winston B. Linam who will remain as station manager. The station is now owned 43% by the estate of the late Don George, with Ben Beckham Jr., 25%; Henry E. Linam, 25% and W. C. Henderson, 7%. KSLA-TV began op- erating Jan. 1, 1954 under interim own- ership of three applicants preceding a comparative hearing for the channel. The ch. 12 outlet is affiliated with CBS. Transaction was handled by Blackburn & Co. • WYDE Birmingham, Ala., and WAKE Atlanta, Ga.: Sold by Bartell Broadcast- ing Corp. to group headed by Ira Her- bert and including Bernice Judis (Mrs. Herbert), Milton Biow and Emil Mogul, for $1,025,000. (See adjacent story, covering sale). • KULA Honolulu, Hawaii: Sold by Jack Burnett to Stuart Investment Co. for $500,000. Stuart owns KFOR Lin- coln and KRGI Grand Island, both Neb.; KMNS Sioux City, Iowa, and KSAL Salina, Kan. Mr. Burnett bought KULA in 1958 for $200,000. Station is 10 kw on 690 kc. Brokers were Lin- coln Dellar & Co. and R. C. Crisler & Co. • WKAZ-AM-FM Charleston, W.Va.: Sold by Kanawha Valley Broadcasting Co. to Hartley L. Samuels for $360,000. Mr. Samuels, former NBC and CBS ex- ecutive and one-time general manager of WABC New York, owns WDLB Marshfield and WWIS Black River, both Wis. He recently sold KODY North Platte, Neb. WKAZ, which has interlocking ownership with WSAZ- AM-TV Huntington, W.Va., (Hunting- ton Herald-Dispatch and Advertiser), will retain its quarters with WSAZ in Charleston and will continue to be sold in conjunction with WSAZ through The Katz Agency. It was bought by its present owners in 1957 for $150,000, at which time Kanawha disposed of its WGKV Charleston for $90,000. Station operates on 950 kc with 5 kw day and 1 kw night. Broker was Blackburn & Co. • WGTC Greenville, N.C.: Sold by Greenville Radio Co. (H. W. Anderson, president) to Mr. and Mrs. A. W. Lewin FEOHIDA Powerful daytimer in Florida's fastest grow- ing market. Currently profitable with tre- mendous potential. $80,000 cash required. CAMAEOHNWA Fulltimer in fastest growing area in the U.S. One of the top fifty market areas. Has highest ratings. Valuable land and assets. $165,000 cash will handle. NEW ENGLAND An all-cash buyer can get this powerful major market top-fifty daytime facility with fulltime possibility. Well-rated and good assets. MIDWEST Fulltimer in good three-station radio mar- ket. Owner-operator will do well here. $35,- 000 cash will handle. $.300.00 ft $27.7.000 $110,000 $i:tr,.ooo NEGOTIATIONS FINANCING APPRAISALS ffilackbwm & Company Incorporated RADIO - TV - NEWSPAPER BROKERS WASHINGTON, D. C. James W. Blackburn Jack V. Harvey Joseph M. Sitrick Washington Building STerling 3-4341 MIDWEST H. W. Cassill William B. Ryan 333 N. Michigan Ave. Chicago, Illinois Financial 6-6460 ATLANTA Clifford B. Marshall Stanley Whitaker Robert M. Baird Healey Building JAckson 5-1576 WEST COAST Colin M. Selph Calif. Bank Bldg. 9441 Wilshire Blvd. Beverly Hills, Calif. CRestview 4-2770 76 BROADCASTING, February 8, 1960 for $140,000. Mr. Lewin is former chairman of Mogul, Lewin, Williams & Saylor, New York advertising agency. Mrs. Lewin, known professionally as Ruby Graham, is former McCann- Erickson executive and is presently fash- ion editor, Philadelphia Inquirer. J. T. Snowdon Jr., present commercial and I sales manager, is slated to be named general manager after FCC approval of transfer. Broker was Edwin Torn- , berg & Co. WGTC is 5 kw daytimer on 1590 kc. • WRDW-TV Augusta, Ga.: Sold by ! Southeastern Newspapers to Friendly Group (Jack N. Berkman, president) for over $1.5 million. The Friendly stations are WSTV- AM-FM-TV Steubenville, Ohio; WP1T Pittsburgh, Pa.; KODE-AM-FM-TV Joplin, Mo.; WBOY-AM-TV Clarks- burg and WPAR and WAAM (FM) ' Parkersburg, both West Virginia; KMLB-AM-FM Monroe, La.; WSOL Tampa, Fla.; WHTO-TV Atlantic City, 1 N.J., and 30% of WRGP (TV) Chat- tanooga, Tenn. Southeastern News- ] papers bought the ch. 12, CBS-affiliated . station in 1956 for $1 million. APPROVED • The following transfer of station interests was among those 1 approved by the FCC last week (for 1 other Commission activities see For The Record, page 96.) WGRD Grand Rapids and WTRU J> Muskegon, both Mich.: Sold by Music Broadcasting Co. (Paul F. Eichorn, president) to William H. Rich and Ala- stair B. Martin for $500,000. Messrs. Rich and Martin own WPIC-AM-FM Sharon and WMGW-AM-FM Butler, both Pennsylvania. WGAY: new call, format WGAY Silver Spring, Md. (Wash- ! ington suburb) has changed call letters to WQMR and has switched to a "quality music" format, according to Connie B. Gay, president and board chairman. His announcement states that "no record titles or artist's names will be announced; no loud or offen- sive commercials will be aired; no questionable sponsors will be accepted" and that "all extraneous talk will be eliminated — except the minimum re- quired by the FCC." Special reports for government employes, a feature of WGAY for several months, will be retained by WQMR, Mr. Gay said. A daytimer on 1050 kc, WQMR has been eqiupped with a high-fidelity sound component called "Concert Hall Sound." Meanwhile, companion fm station WSHO (FM), which airs country and western music, has changed its call to WGAY (FM). BROADCASTING, February 8, 1960 WSBT-TV ...SOUTH BEND, INDIANA'S DOMINANT STATION The Giant Store— 35 self-service depts. in 60,000 so. ft. of shopping space. : : I: ; : ... . ■■■>■.■■■ W. W. Wilt Corp., area super-market operators, recently opened 3 stores in South Bend market. South Bend... Indiana's New Capital City is covered by WSBHV The South Bend Shoppers Fair— newest department stores in the mid-west. >f 1 5 such Investment Capital That Is. South Bend, Indiana is in the midst of a vigorous growth cycle. Rising per household incomes (15th nationally) have attracted new capital investment for the construction and operation of supermarkets, depart- ment stores and shopping centers. Industry, too, continues to come into South Bend, thereby adding more stability to this industrially diversified market area. There's no doubt about it — South Bend families have money to spend. Last year, for instance, nearly $70 million was spent for food in South Bend's Metro Area alone! One of the best ways to stay competitive and to support your sales pro- gram in the 14-county South Bend market, is to use its dominant station . . . WSBT-TV. With a full schedule of CBS shows and popular local pro- grams, WSBT-TV averages 47.8% share of sets in use, sign-on to sign- off! This is real impact — the kind that leads or supports a good sales program. You can get all the facts about WSBT-TV, its programs and its market from your Raymer man or this station. 'CAPITALIZE ON WSBT-TV'S POPULAR LOCAL SHOWS: A few avail- abilities remain on "Homemakers Time With Hazel Burnett" (9:00- 9:30 A.M. daily), one of the nation's leading shows for housewives. South Bend, Indiana • Channel 22 Ask Paul H. Raymer • National Representative 77 EQUIPMENT & ENGINEERING WPIX (TV) film editor cuts editing time 50% A 50% saving in the time it takes to ready a half-hour film show for broadcast has been achieved by WPIX (TV) New York. A battery of five new film editing machines (dubbed 'Pixieolas') prepare some 85 shows each week. Developed by William Cooper, WPIX film manager, in cooperation with the Camera Equipment Corp., New York, the station's first Pixieola for 35mm prints was planned to enable an operator to inspect, edit, insert com- mercials, view for scratches, framing, sound sync, measure footage and take up on a projection reel — all in one op- eration. Since the experimental model was completed several months ago WPIX has added three more units for 35mm film and one to edit 16mm film shows. While a number of other local tv sta- tions have expressed interest in the editing machines, Camera Equipment Corp. confirmed last week that one has already been installed at WNTA-TV; one will be completed this week at WRCA-TV, and one is nearing comple- tion at WABC-TV. Because of its unusually heavy vol- ume of syndicated half-hour programs in 35mm, Mr. Cooper said, WPIX was in need of a fully automatic machine that could take care of all steps of pre- broadcast inspection and film prepara- tion in one unit. Pixieola's replacement of conventional projection room and footage counter techniques has reduced the time from a possible four hours to about two hours for a half-hour show, Mr. Cooper said. The cost for each unit installed after the experimental machine was finished came to about $1,750, which is only half the cost of the stand- ard movieola editing machine previously used, he said. The Pixieola also can take up to 4,000 feet of film, double that of a movieola unit. Tube sales rising Color television picture tubes will be an increasingly significant part of a generally bullish tube market this year, RCA's Douglas Y. Smith, vice presi- Closeup of the Pixieola • The eight principal components: A — Completely modified Ceco action viewer, core of unit. B — Master control and control for two opposing torque motors for feedup and rewind reels. C — Directional and speed controls, designed by Magnetic Amplifiers Inc. The rheostat varies the speed of the film from stop position to 100 frames per second in either direction. D — External amplifier for easy servicing of the tubes of the sound reader. Phono jack enables whole bat- tery of "Pixieolas" to operate simul- taneously and silently. E — On-off switch for torque motor, enabling each reel to be handled in- dependently. F — Torque tension control, enabling easy switch from small to large reel. G — Modified footage counter. H — Dimmer switch for light source. dent and general manager of the elec- tron tube division, is confident. For the U.S. tube business he sees a $900 million year. Mr. Smith pins his hopes on the 1959 receiver record, and current sales, which are running 30% ahead of last year. He voiced his optimism on an inspection of the RCA plant in Lan- caster, Pa., one stop on a tour of RCA installations around the country. Loeb, Wrather buy control of Jerrold Two leading broadcast figures have bought controlling interest in Jerrold Electronics Corp., Philadelphia, a major manufacturer of community antenna system equipment and the owner and operator of nine community antenna television companies. John L. Loeb, senior partner of Carl M. Loeb, Rhoades & Co., New York investment firm, has bought 322,000 shares of common stock from Milton J. Shapp, president of Jerrold, and his wife. Jack D. Wrather, president of the Wrather Organization, has taken options to buy 222,000 shares of Jerrold, also from Mr. and Mrs. Shapp. The Shapps jointly own 644,025 shares. Jerrold has 1,269,500 shares of com- mon stock outstanding. It is traded over-the-counter and was quoted as $7 bid and $7.50 asked last week. Mr. Loeb is paying $6.50 per share for his 322,000 shares; Mr. Wrather will pay $9.50 for his 222,000. The announcement of the acquisitions was made by Mr. Shapp last week. He stated that he will remain as president of the firm he founded 12 years ago, and that no changes in management or personnel are contemplated. The Loeb interests include personal minority stockholdings in WFTL Fort Lauderdale, Fla., and in WBFM (FM) New York, the latter through Muzak Corp. in which Mr. Loeb has an in- terest in association with Mr. Wrather. Carl M. Loeb, Rhoades & Co., holds interests mostly for clients in the Bos- ton Herald-Traveller Co. (WHDH-AM- FM-TV Boston), Crowell-Collier Pub- lishing Co. (KFWB Los Angeles, KEWB San Francisco, and KDWB St. Paul, Minn.); Loew's Inc. (WMGM New York); Townsend Corp. of America (KNOK Fort Worth and WKDA Nash- ville); Metropolitan Broadcasting Corp. (WNEW - AM - FM - TV New York, WTTG [TV] Washington, WIP-AM-FM Philadelphia, KOVR [TV] Stockton, Calif., WTVP [TV] Peoria, 111. and pur- 78 BROADCASTING, February 8, 1960 chase of WTVP [TV] Decatur, 111. pend- ing FCC approval). Mr. Wrather in addition to his Muzak holdings is a principal stockholder of Transcontinent Television Corp., which owns WGR-AM-TV Buffalo, WROC- TV Rochester, both New York; KFMB- AM-FM-TV San Diego. KERO-TV Bakersfield. both California, and 60% of WNEP-TV Scranton-Wilkes-Barre, Pennsylvania. The Jack Wrather Organ- ization also owns radio and tv programs, The Lone Ranger, Lassie and Sergeant Preston of the Yukon, as well as inter- ests in the oil and gas industries. Jerrold specializes in the design, man- ufacture and installation of tv distribu- tion systems. It reported net sales and service revenues as of Feb. 28, 1959 at $7,658,371 and net income after taxes of $397,656 (36^ per share). The com- pany's total assets for the same period were listed at $5.8 million. The company owns and operates cable companies in Ukiah, Calif.; Vent- nor, N.J.; Flagstaff, Ariz.; Pocatello. Idaho; Dubuque, Iowa; Wenatchee, Richland, Walla Walla, all Washington, and Muscle Shoals, Ala. They service about 30,000 subscribers. Last year Jerrold sold its Key West, Fla., cable company to John M. Spottswood and associates. • Technical topics Expansion • Ground has been broken for a new Glendore, Calif., plant for Conrac, manufacturer of Fleetwood tv receivers for the home and video mon- itors for tv stations and industrial closed circuit tv. With total floor space of 35,- 000 square feet, the new Conrac build- ing will be 50% larger than the previous one, which was destroyed by fire last summer. It is scheduled for completion May 15. Wide angle optics • Traid Corp., En- cino, Calif., has developed a lens with 165° field of view, designed especially for mating with the Photo-Sonics 16mm- 1B high-speed camera. The Traid 120 is available for applications where up to 1,000 frames per second are desired with wide angle. According to the com- pany, wide-angle optics were hitherto limited in use to cameras with a speed of 200 frames per second or less. Fm hits the road • An fm tuner for automobiles which operates in any car with a 12-volt battery through any reg- ular am car radio and speaker is manu- factured by Eric Engineering, Santa Monica, Calif. Although it will operate through any am aerial set at 30 inches, an accessory fm antenna of that length is available. The unit is compact and is claimed to combine high sensitivity with low noise. Price: $79.95. Storage units • Neumade Products Corp., N.Y., manufacturer of standard film storage units now in use in both theatres and tv stations, offers a new line of tv tape storage units for 6-, 8-, 12V2- and 14-inch tape reels. Facilities for library storage, transient editing and "on-the-air" program filing are in- cluded. Tables and graphs • Allied Record Mfg. Co., Hollywood, has issued a brochure, "The Latest Technical Data on Professional Master Recording." It contains tables and graphs to show re- cording data for master discs, both monaural and stereophonic. Copies are available from Allied at 1041 N. Las Palmas Ave., Hollywood 28. Book-size recorder • American Elec- tronics Inc., American Concertone Div., 9449 W. Jefferson Blvd., Culver City, Calif., announces new book-size port- able tape recorder weighing under 4 lbs. that operates from its own batteries, 110 v AC or from cigarette lighter receptacle of a car. Transistorized dual speed-half track recorder features VU meter, uses standard tape, reels and batteries. Price: $199.50. UPPER STRATA STRATEGY! Friend of ours who always attends the sessions in the lecture halls, starts on the Fourth Floor with Production Items . . . and works his way down to Components on the First Floor. Says his feet tell him it's easier to come down than to go up! And he never misses a trick this way. Sounds like good engineering logic. Why don't you join him this year . . . and see if it doesn't work for you! Show Manager ON DISPLAY FOR YOU NEW IDEAS in RADIO-ELECTRONICS Year after year, the IRE NATIONAL CONVEN- TION AND RADIO ENGINEERING SHOW gets bigger! That's because you and your gigantic radio-electronics industry are surging ahead with NEW IDEAS and remarkable speed to make the Space Age the most exciting time in which to live. That's why it takes all 4 floors of New York's great Coliseum to show what your industry is doing. Takes 950 exhibitors... takes over 200 papers... takes over 60,000 of your co-workers to view the impressive sight. If you're not at the IRE CONVENTION AND SHOW this year you'll miss a once-a-year appar- el tunity unequalled in your industry to see progress 9) in action. Plan to be at the Coliseum to see... to $ hear about... the NEW IDEAS IN RADIO- ELECTRONICS, 1960! The IRE NATIONAL CONVENTION Waldorf-Astoria Hotel and The RADIO ENGINEERING SHOW ;» rhf Coliseum, New York City MARCH 21, 22, 23, 24 The Institute of Radio Engineers 1 East 79th St., New York 21, N. Y. BROADCASTING, February 8, 1960 79 PROGRAMMING WGA STRIKE: STILL TALKING Change of plans The Disc Jockey Assn. has cancelled its Los Angeles con- vention, which was to have been held March 4-6 in the movie capitol, with deejays participat- ing in filming "The Big Platter Parade" at 20th Century-Fox studios. Instead, DJA now plans to hold a membership business meeting April 9-10 in Minne- apolis, at a site still to be picked. Whether or not Writers Guild of America would add the tv film divi- sions of the networks to the strike list which already includes the Alliance of Television Film Producers and the Assn. of Motion Picture Producers had not been decided as of late Thursday (Feb. 4). Talks between union and net- work negotiators continued through the week without any sign of a break- through that might effect an agreement. Hopes of agreement led to an exten- sion of the Jan. 30 deadline for an extra week. Negotiations also continued between the guild and ATFP against whose members the writers have been on strike since Jan. 16. Chief cause of the breakdown are WGA demands that its members be given extra pay when a tv series on which they worked is sold abroad and that they be paid residual fees for re-runs beyond the sixth broad- cast, which is now the cutoff point. There were no meetings with the major motion picture producers making up the AMPP membership, whom WGA also struck Jan. 16. Progress, however, was reported by WGA in its efforts to secure agreements with in- dependent movie makers. With the signing by Burt Lancaster of an agree- ment covering the companies he owns either wholly or in part, WGA now states that more than half of the 56 independents it struck last November have removed themselves from the strike list by agreeing to the principle that the writers have an interest in the theatrical motion pictures they wrote for and are entitled to share in any revenues the producers may derive from the sale of such pictures to tele- vision. The adamant refusal of the major studios to accept this principle is the main cause of the breakdown in negotiations between WGA and AMPP. SAG Fog • The matter of extra pay for tv use of theatrical films is also the chief barrier to a new agreement be- tween AMPP and the Screen Actors Guild. Negotiations are continuing and SAG members are continuing to per- form before the cameras of the major studios. Their former agreements ex- pired Jan. 31. SAG is now polling its membership in a mail referendum which asks the actors to authorize the board to call a strike against the majors at any time. SAG contracts with the tv film producers run through March, so these companies (and the tv film divi- sions of the motion picture studios) are not immediately concerned with the actors' demands. Television taped programs in the Screen Actors Guild-American Federa- tion of Television & Radio Artists' fight over jurisdiction on actors working in them have been moved out of the fore- ground, so far as SAG's upgoing ne- gotiations with producers of filmed pro- grams for television are concerned. SAG has proposed and AFTRA has accepted a plan that SAG will not attempt to negotiate terms and con- tracts for employment of actors on tape programs without ample advance notice to AFTRA. AFTRA, on its part, agrees not to inject its claims of jurisdiction over all performances on tape and the SAG negotiations of new television film contracts. Earlier, AFTRA had an- nounced plans to send a notice of its asserted jurisdiction over tape to tele- vision film producers on Jan. 31 to com- ply with legal requirements that such notice be given 60 days in advance of termination of the present agreement, March 31. SAG on Monday (Feb. 1) offered to withdraw its demands for a share in the revenue from the sale of theatri- cal films to television if producers would promise to keep these films off tv. The SAG proposal was part of a retort to a statement issued the day before (Jan. 31) by AMPP on behalf of the major motion picture studios, which called the SAG demands "un- reasonable and unrealistic. ... It is no more reasonable for an actor to ask for a second payment for exhibition on tv than it is for him to expect an additional payment when his picture is reissued or is shown in motion pic- ture theatres a second time." The AMPP statement, issued by Charles S. Boren, executive vice presi- dent, pointed out that in addition to SAG, "similar demands have been made by the writers. Other guilds and unions have taken steps to make simi- lar demands if the actors and writers are granted any additional payment on post- 1948 films or films made in the future exhibited on television." NTA's 'Play of Week' bought by KCOP(TV) A "breakthrough" in the sale of Na- tional Telefilm Assoc.'s The Play of the Week series was announced last week by Oliver A. Unger, NTA president, who revealed the series has been sold to KCOP(TV) Los Angeles, for immedi- ate showing on that station. The two-hour series, which was launched on the company's owned tv station, WNTA-TV New York, last Oc- tober, was bought by KCOP(TV) at a price said to be keyed to the price of a class "A" feature film. It is estimated that each two-hour episode over KCOP (TV) will cost from $6,000-7,500, al- though Mr. Unger declined to reveal the actual price. 20 Markets in Sight • Mr. Unger said last Thursday (Feb. 3) that negotia- tions are being held with many stations and he firmly believes "at least 20 mar- kets will be signed within the next two weeks." The series is carried on WNTA- TV seven days a week, but in Los An- geles and in other markets, The Play of the Week will be sold for a one-run play of each drama. Thirty-nine episodes, produced on tape, will be offered to stations. Series, which recently won a Sylvania Award, was in jeopardy of cancellation, but several weeks ago the Standard Oil Co. (New Jersey) bought the program over WNTA-TV (Broad- casting, Jan. 18). It is reported that the advertiser, through its agency, Ogilvy, Benson & Mather, New York, is trying to clear time to place the series in two or three other major markets. Edison Foundation makes annual awards Awards to radio, tv, films and books were presented Jan. 27 before 500 guests at the fifth annual mass media awards dinner sponsored by the Thomas Alva Edison Foundations, New York. Honors in the fields of television and radio went to: Our American Heritage (NBC-TV) as "the television program best portraying America"; Meet Mr. Lincoln (NBC-TV), special citation; The New York Philharmonic Young People's Concerts with Leonard Bernstein (CBS- TV) as best children's tv program; Con- guest (CBS-TV) as best science tv pro- gram for youth; Gateways to the Mind (NBC-TV), special citation; KQED (TV) San Francisco, "most outstanding edu- cational tv station," and KDKA-TV Pittsburgh as "the tv station that best served youth." Winners in the radio category were: Canadian Broadcasting Corp., special citation for Science Review, and WBZ Boston, as "the radio station that best served youth." 80 BROADCASTING, February 8, 1960 HOW TO USE TAPE Telecasters exchange ideas at Ampex meet A chance for Western broadcasters to exchange information about ways in which video tape has proved of value to their operations was provided last week by Ampex Corp. in a two-day symposium on "Two Years of Tape" held Feb. 2-3 in San Francisco. Half a dozen station executives re- ported on what vtr has meant to their individual stations on opening day. The second day was completely given over to informal discussions of all phases of tape operation, sales, programming and engineering. As its own contribution to the symposium, Ampex provided in- struction on how to keep tv recorders in top operating condition and detailed reports on new products and techniques. The six station officials reporting on the effects of vtr at their stations agreed that tape has three major advantages: It permits a station to make full use of personnel and facilities during a five- day, 40-hour week, eliminating overtime work during weekends or late evening hours. It improves programming by per- mitting the use of people, such as visit- ing celebrities or important local per- sonalities, who are not available for programs at air time. And tape enables a station to increase its revenue from local advertising. "Tape, for the first time, gives tele- vision an opportunity to compete direct- ly with the newspaper for local adver- tising dollars and in results for the local advertisers," Robert E. Kelly, general manager, KCRA-TV Sacramento, Calif., declared. "A good commercial and a good audience are all it takes to produce results and tape makes both available to the local advertiser on tv." Case Histories • Thirteen weeks of commercials taped for a jeweler in one five-hour session with a fortune in jewels there which could not have been taken to the stations studio for individual live broadcasts; leads and closings taped by Phil Silvers during a night club ap- pearance in town for use by the local sponsor of the Phil Silvers Show (and at a cost of only $300) — were recounted by Robert Hart, KLZ-TV Denver. With a transmitter midway between Sacramento and Stockton, Calif., and studios in both cities, KOVR-TV was involved in some complicated switching problems trying to get live commercials on the air from both points, Bel Lange, production supervisor, reported. Tape has largely eliminated this problem, as well as much expensive overtime. Tap- ing is done in Stockton but Sacramento advertisers still get local production, with the results microwaved to Stockton for taping and an immediate report - A/A t VI -t n 7> a must when buying Virginia The only station in Tidewater with dual telecasting facilities on both sides of Hampton Roads. Twin studios in Hampton and Norfolk provide faster, more complete news and sports coverage and telecasting for all of Tidewater. If you want Sales Action — you want Virginia's Action Station — WVEC-TV. Represented by Avery-Knodel. CHANNEL BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO I73S DeSel.s St., N. W. Washington 6, D. C. NEW SUBSCRIPTION ORDER Please start my subscription immediately for— □ 52 weekly issues of BROADCASTING $ 7.00 □ 52 weekly issues and Yearbook Number 1 1 .00 □ Payment attached □ Please Bill name title/ position company name address city Send to home address zone state BROADCASTING, February 8, 1960 8H Messrs. Hart, Lange, Elleson, Cooke, Kelly & Cooney phoned back on quality. The problems of setting rates for vtr service were discussed by Lloyd E. Cooney, general sales manager, KSL- TV Salt Lake City, Utah. At first the policy was to charge by the spot ($12.50) and allow 30 minutes in which to tape it. This led to many arguments as to who was to blame for taping sessions running past the alloted time. KSL-TV now bases its charges on the time its taping facilities are used. Mr. Cooney noted that this policy has the disadvan- tage that salesmen can no longer quote an exact price for a taping job. Motorman • Doug Elleson. program director, KRON-TV San Francisco, stressed the necessity for having one individual in charge of coordinating all vtr requests, scheduling times for taping sessions and playbacks and keeping everyone concerned with tape opera- tions informed of the schedule well in advance, then following through on the taping, broadcasting and billing proce- dures to the ultimate erasure of the tapes following the end of the advertiser's contract. A carefully coordinated schedule is even more essential to a station with only one vtr machine, according to Ted Cooke, program director, KOIN-TV Portland, Ore., which got its first Ampex video tape recorder in March 1958. When there was no place to turn for information, KOIN-TV personnel had to work policies and practices out for themselves. Strict rules, strictly adhered to, for advertisers and agencies as well as for station people, are an absolute necessity for a one-machine station, he stated, adding a comment that things are easier now that KOIN-TV has its sec- ond vtr unit. The station reports were set in the framework of the tribulations of a man- ager who has not yet been sold on vtr, written and acted by Russ Baker, Am- pex station relations representative. Other Ampex speakers included Eldon Brown, manager,_technical training; Jo- seph Roizen, manager, video applica- tions; Charles Anderson, technical ad- visor, video engineering; Charles Swisher, video application engineer, and Cyril Teed, Marconi Products rep- resentative, described and demonstrated the Marconi Mark IV tv camera. Bob Day, Ampex sales development man- ager, was program chairman. Opening day's sessions were held at KGO-TV; the second day at the St. Francis Hotel. This week (Feb. 8-9) the Ampex contingent moves to WBBM-TV Chicago for a midwestern symposium and next week to the Sheraton-Park Hotel in Washington, D.C., to meet with Eastern tv broadcasters. A fourth sym- posium, in Hollywood, is being con- sidered. • Program notes Vikings sail • United Artists Television Inc., N.Y., has launched its Tales of the Vikings adventure series in 110 markets, including the following new purchases: Norge Distributors, KMBC-TV Kansas City and KVIP- TV Redding, Calif.; Ford Dealers KFYR-TV Bismarck, N.D., Dollar Federal Savings & Loan, WTVN- TV Columbus, Ohio; Western Dairy, KFEQ-TV St. Joseph, Mo.; River States Oil Co., WDSM-TV Duluth, Minn.; Viking Construction Corp., KTRK-TV Houston; Stagg Bilt Homes, KPHO-TV Phoenix; Grab - It - Here Supermarkets, WCIA-TV Champaign, 111., and Bon Marche Department Stores, KIMA-TV Yakima, Wash. Sta- tion Sales include: WABC-TV New York; WGN-TV Chicago; WXYZ-TV Detroit; WAGA-TV Atlanta; KUTV (TV) Salt Lake City; W J AC-TV Johns- town, Pa.; and KERO-TV Bakersfield and KFRE-TV Fresno, Both California. Unsinkable • Bristol-Myers Co., N.Y., via Doherty, Clifford, Steers & Shen- field Inc., N.Y., has renewed sponsor- ship for third year of Ziv Tv's Sea Hunt series in New York. The show returned to WCBS-TV New York, Jan. 28 after a year's run on both WABC-TV and WPIX (TV) there. The renewal raises to 124 the number of markets for the underwater series starring Lloyd Bridges. Sea Hunt's log also includes these advertiser arrivals: Standard Oil of California (BBDO), which adds KVAL-TV Eugene, Ore., and KSBW- TV Salinas, Calif., to its schedule in seven states; Standard Oil of Indiana (D'Arcy Adv.), WKZO-TV Kalama- zoo, Mich.; Harper Plumbing & Heat- ing Co. and Schlitz Brewing Co., WDBO-TV Orlando, Fla.; Liggett & Myers (McCann-Erickson Inc.), also on WKZO-TV Kalamazoo plus WHAS- TV Louisville; Sterling Brewery (Compton Adv.), WHAS-TV: Armour Co., WKY-TV Oklahoma City, and Howard-Griffin & Co. (Shell Adv.) on KNOE-TV Monroe, La. Station sign- ings include: WNEM-TV Bay City- Saginaw, Mich.; WRAL-TV Raleigh, N.C.; WSPD-TV Toledo: WBIR-TV Knoxville, Tenn.; KTSM-TV El Paso, Tex.; WTRF-TV Wheeling. W.Va., and WALA-TV Mobile, Ala. It's 108 for 'Midnight' • MCA-TV re- ports that its Johnny Midnight mystery- adventure series has been sold in 108 markets, including sales to P. Ballan- tine & Sons, which is alternating with Dial Soap in Jacksonville, Fla.. Richard Hudnut in Boston and Philadelphia, R.G. Dunn Cigars in Dayton and Buffalo, Marlboro Cigarettes in New York. Other purchasers are Camel Cigarettes in Denver and Evansville, Ind.; Chesterfield Cigarettes and P. & C. Foods in Syracuse, NY., and WGN- TV Chicago. Another tv private eye • Production has been launched in Hollywood on a new detective series, Simon Lash, De- tective, which is being produced for syndication by ABC Films Inc. The series, starring Jock Mahoney, will be produced by Simon Lash Productions in association with Allied Artists Pic- tures Corp. Land rush • New stations and markets announced last week for Ziv TV's Tomb- stone Territory include: WHDH-TV Boston; WMTW (TV) Poland Spring, Me.; WLBZ-TV Bangor. Me.; WAGM- TV Presque Isle, Me.; WJAR-TV Provi- dence; WCAX-TV Burlington, Vt.; WGAL-TV Lancaster, Pa.; WNEP-TV Wilkes-Barre, Pa.; WJW-TV Cleveland; WTCM-TV Minneapolis: WIIC (TV) Pittsburgh; WXYZ-TV Detroit; KABC- TV Los Angeles; Roanoke, Va. (station unannounced); KGNS-TV Laredo, Tex.; WDAM-TV Hattiesburg, Miss.; Little Rock, Ark. (station unannounced); Montgomery, Ala. (station unan- nounced); KCRA-TV Sacramento; WJHL-TV Johnson City. Tenn.; KOAM-TV Pittsburg, Kan.; KFSD-TV San Diego; KRGV-TV Weslaco, Tex.; KOOK-TV Billings and KFBB-TV Great Falls, both Montana; KBES-TV Medford, Ore.; WRVA-TV Richmond; WFLA-TV Tampa, and Johnstown, Pa. (station unannounced). Also sold was 82 (PROGRAMMING) BROADCASTING, February 8, 1960 Personal service Sanford Markey, news director of KYW-AM-TV Cleveland, re- cently inaugurated a new feature — broadcasting descriptions of stolen cars in cooperation with city and suburban police. As he was having his own 1957 Ford fitted with seat covers, he noticed someone driving it away but thought it was an attendant and remained unperturbed. When he left the shop, there was no sign of the car. Regular descriptions of Mr. Markey's stolen vehicle were carried on KYW. Accord- ing to the station's report, every- one there has had a big laugh except Mr. Markey who two weeks later recovered his car — abandoned and smashed — in Chattanooga. This Man Dawson for sponsorship by Brown & Williamson on WBAL-TV Bal- timore, WIIC (TV) Pittsburgh, WHAS- TV Louisville, KABC-TV Los Angeles and WPIX (TV) New York. Ziv in Rio • In a roundup report of its foreign operations, Ziv-TV International last week announced the opening of re- voicing studios in Rio de Janeiro, Brazil, where four Ziv-TV films are currently being dubbed from English into Portu- guese and Spanish. Three other series also are scheduled for translation. The programs now being dubbed, and al- ready sold to Radio Rio Ltda.. in Rio de Janeiro and Sao Paulo, are Sea Hunt, Men Into Space, Cisco Kid and High- way Patrol. The company reports a total of 31 series in current distribution in 27 countries, with more than 3,100 half- hours dubbed into Spanish alone. Out to sea • New stations added re- cently to the lineup for Ziv-TV's Sea Hunt series include: KBES-TV Med- ford, Ore.; KIMA-TV Yakima, Wash.; WKBT (TV) La Crosse, Wis.; KTBC- TV Austin, Tex.; WAST (TV) Albany, N.Y.; KPRC-TV Houston; WBKW-TV Buffalo; WLWI (TV) Indianapolis; WLW-TV Cleveland, and WFBC-TV Greenville. S.C. The latter two stations renewed for the third consecutive year, it was announced. 'Flight' • Crosby/ Brown Productions and Bill Burrud, producer of true-life adventure films, have signed an agree- ment for joint production of Flight to Adventure, a new series of 39 half-hour color films designed for network pro- gramming. In mid-February, Mr. Bur- rud and his crew will fly to Tahiti to film the first episode. Bright note • Earl Klein, president of Animation Inc., Hollywood, told his board of directors that the governmental probes of advertising practices will help animated tv spot sales make sharp gains in 1960. Since there is no pretense of making pictorial presentations of prod- ucts and their qualities, animation avoids the pitfalls of relying on photographic tricks to achieve superior product dem- onstrations, he said. In 1959 Animation Inc. topped $400,000 in billings, Mr. Klein said. He added he is willing to push sales past the $500,000 mark this year but will not sacrifice quality in order to do it. Protest letters • American Federation of Musicians has sent more than 6,000 letters of protest to sponsors and pro- ducers of domestic tv films which dub in music from recordings made abroad and expects to increase the number of mailed protests to over 100,000, Ernie Lewis, western states coordinator of the union's campaign, said. "Ziv Tv and Four Star Productions in particular are using this device with- out labelling their product and we are distributing lists of programs involved, their sponsors and the networks carry- ing them," he stated. Movie markets • MCA-TV, N.Y., re- ports sales of its pre- 1948 Paramount features to the following stations: WCIA (TV) Champaign, 111.; KTHV (TV) Little Rock, Ark.; KSHO-TV Las Vegas, Nev.; WANE-TV Ft. Wayne, Ind., and KERO-TV Bakersfield, Calif. New projects • Four Star Television, Hollywood, plans to film three new pro- grams this month. James Whitmore will star in The Law and Mr. Jones, pro- duced by the actor's partner, Sy Gom- berg. Cameron Mitchell is star of J.P. and Four Star is now casting the hour- long detective series, Michael Shayne. NBC's 'new faces' • NBC reports it has selected five young actors and actresses, already auditioned by the net- work's talent development department, to appear in the first of a series of screen tests to discover new tv talent. The tests, when completed, will be viewed by NBC-TV program execu- tives, to determine the use of the per- formers in new pilot properties being developed for the network's 1960-61 program schedule. Under its talent dis- covery and development plan, NBC has been holding two auditions per week since Oct. 1, 1959. Fast track • California National Pro- ductions, N.Y., reports its Pony Express film series has been sold in 56 markets during the first three weeks of syndica- tion. Sales include a 20-market buy in the Midwest and Southwest by Ameri- can Petrofina Co. of Texas (Taylor & Norsworth Inc.. Dallas); Valley Forge Beer (via Gray & Rogers Inc., Phila.) . for markets in Pennsylvania, Maryland and Washington, D.C.; O'Keefe's Brew- ing Co. Ltd. for six northern border markets starting in Buffalo; local adver- tisers in Albuquerque, N.M.; Phoenix, Ariz.; Joplin, Mo.-Pittsburg, Kan.; Mo- bile, Ala.; and station purchases by WLWA (TV) Atlanta, WCKT (TV) Miami, KTTV (TV) Los Angeles, KBAK-TV Bakersfield and KXTV (TV) Sacramento. Newsfilm additions • New subscrib- ers to CBS Newsfilm include WFLA-TV Tampa, KNOE-TV Monroe, La., and ZBM-TV Hamilton, Bermuda. CBS Newsfilm feeds filmed reports on news and sports events on a daily basis. Podium to classroom • KTAR and KVAR (TV) Phoenix, Ariz., cancelled commercial programs Jan. 27 from 11 a.m. to 12 noon to simulcast the Phoenix Symphony Orchestra's Youth Concert to area classrooms. The con- cert was picked up from a Phoenix movie theater with a capacity limited to 3,000. Many more than that num- ber of local school children had at- ATTENTION M STATION MANAGERS & CHIEF ENGINEERS Within the next few days you will receive a letter from MUSI- CAST, INCORPORATED, national sales representatives for the CALBEST MX 707 MUSIPLEX (multiplex) receiver, along with a specification sheet explaining the many features of this remarkable Multiplex Receiver — priced at less than $100.00. The letter will also explain how you can obtain a FREE copy of the new 8000 word treatise on the art of MUSI- CASTING — covering all phases of this exciting and profitable business. Look for it! MUSICAST, INCORPORATED 2917 TEMPLE STREET LOS ANGELES 26, CALIFORNIA BROADCASTING, February 8, 1960 83 WWRL NEW YORK DE 5-1600 *10:00AM-5:30PM ** 5:30PM- 10:00AM —HOWARD E. STARK=, Brokers and Financial Consultants Television Stations Radio Stations 50 East 58th Street New York 22, N.Y. ELdorado 5-0405 MEN WHO READ BUSINESSPAPERS MEAN BUSINESS ® B In the Radio-TV Publishing Field only BROADCASTING is a member of Audit Bureau of Circulations and Associated Business Publications tempted to attend the performance, so the stations stepped in to enable them to hear and see it. Joint venture • Writer-producer Phil Rapp has entered into an agreement with Philip N. Krasne, president of Cali- fornia Studios, Hollywood, to produce tv film series. First project will be a half -hour comedy series, as yet untitled, starring Teddy Rooney and his mother, Martha Vickers. Packaged cheer • Jayark Films Corp., N.Y., reports sales of its "blockbuster" package of feature films, originally pro- duced by Milton Sperling for theatrical distribution by Warner Bros., in 51 mar- kets. The stations include: WCBS-TV New York;KMOX-TV St. Louis; KNXT (TV) Los Angeles; WBBM-TV Chicago; WCAU-TV Philadelphia; CKLW-TV Windsor-Detroit; KLIX-TV Twin Falls, Idaho; KXLY-TV Spokane; WDAF-TV Kansas City; KNDO-TV Yakima, Wash.; KCRA-TV Sacramento; KBTV (TV) Denver; KFMB-TV San Diego; KIRO-TV Seattle; WAGA-TV Atlanta; WDSU-TV New Orleans; WFAA-TV Dallas; WFGA-TV Jacksonville, Fla.; WHBQ-TV Memphis; WHDH-TV Bos- ton; WBRC-TV Birmingham; WITI-TV Milwaukee; WJW-TV Cleveland, and WTAE (TV) Pittsburgh. From South of the Border • KTRK- TV Houston presented a series of five two-hour programs from Mexico City. The programs, video taped with co- operation of the Mexican Television System, which made available all equip- ment, were flown to Houston and shown within hours of their origination. Scripts were prepared both in English and Spanish. Early birds • Sterling Television Co., N.Y., has concluded sales of its fully animated Capt'n Saviour Bird Cartoons with the following stations: WGN-TV Chicago; KRNT-TV Des Moines; KIRO-TV Seattle; WGR-TV Buffalo; WHDH Boston; WLOS-TV Asheville, N.C.; WNEP-TV Scranton, Pa.; WKTV (TV) Utica; WFIE-TV Evansville, Ind.; WFMJ-TV Youngstown, Ohio; WVEC- TV Hampton-Norfolk, and WBAY-TV Green Bay, Wis. Tape on the move • Mobile Video Tapes Inc., Hollywood, has appointed Television Communications Inc. as sales representative for the 11 western states excluding the Southern California area. The video tape company operates self-contained tv cruisers equipped with RCA cameras and Ampex Videotape recorders, often shooting scenes while the van is moving. TCI will act as sales agent and co-producer of tape com- mercials, closed-circuit programs, news, sporting events and other activities. COLORCAS Here are the next 10 days of network color shows (all times are EST). NBC-TV Feb. 8-12, 15-17 (6:30-7 a.m.) Conti- nental Classroom. Feb. 8-12, 15-17 (11-11:30 a.m.) Price Is Right, participating sponsors. Feb. 8-12, 15-17 (12:30-1 p.m.) It Could Be You, participating sponsors. Feb. 8, 15 (10-11 p.m.) Steve Allen Plymouth Show, Plymouth through N. W. Ayer. Feb. 9, 16 (8:30-9:30 p.m.) Ford Star- time, Ford through J. Walter Thompson. Feb. 9, 16 (9:30-10 p.m.) Arthur Murray Party, P. Lorillard through Lennen & Newell and Sterling Drug through Nor- man, Craig & Kummel. Feb. 10, 17 (8:30-9 p.m.) Price Is Right, Lever through Ogilvy, Benson & Mather and Speidel through Norman, Craig & Kummel. Feb. 10, 17 (9-10 p.m.) Perry Como's Kraft Music Hall, Kraft through J. Walter Thompson. Feb. 11, 18 (9:30-10 p.m.) Ford Show, Ford through J. Walter Thompson. Feb. 12 (8:30-9:30 p.m.) Bell Tele- phone Hour, AT&T through N.W. Ayer. Feb. 12 (9:30-10 p.m.) Masquerade Party, Hazel Bishop through Raymond Spector and Block Drugs through Grey Adv. Feb. 13 (10-10:30 a.m.) Howdy Doody Show, Continental Baking, Nabisco through Ted Bates. Feb. 13 (10:30-11 a.m.) Ruff and Reddy Show, Borden through Benton & Bowles. Feb. 13 (4:30-5 p.m.) Racing From Hialeah, Phillies Cigars throuh Wermen & Schorr. Feb. 13 (7:30-8:30 p.m.) Bonanza, RCA through Kenyon & Eckhardt. Feb. 13 (9:30-10:30 p.m.) World Wide 60. Feb. 14 (1:30-2 p.m.) Frontiers of Faith. Feb. 14 (8-9 p.m.) The Devil and Daniel Webster, Rexall through BBD0. Feb. 14 (9-10 p.m.) Dinah Shore Chevy Show, Chevrolet through Campbell-Ewald English cameras • The Marconi Mark IV English camera will be used to shoot Emergency Ward, a series for syndication by Hollis Productions, Hol- lywood. The camera, imported by Am- pex, features a 4 -inch I.O. tube as against the 3-inch tube now used in U.S. cameras. It is said to give more clarity and detail. The series will use facilities of Paramount Television Pro- ductions with Frank La Tourette pro- ducing. New sales approach • A different ap- proach in giving potential sponsors a look at available tv properties will be tried by Lazy Susan Productions, L.A., with its regional series Officer Murphy. Instead of the usual one-episode film, the producers will video-tape five key scenes with supporting continuity-narration by series star Don Haggerty. The five scenes, taken from completed scripts, will give prospects an overall view of the series. Mystery making • NBC-TV has an- nounced production of an hour mystery series, Thriller, by Hubbell Robinson Productions for prime evening time 84 (PROGRAMMING) BROADCASTING, February 8, 1960 i next season. Twenty-six mystery stories I I already have been picked for filming here and abroad. On the assignment: Mr. Robinson, executive producer; Fletcher Markle, producer and James Cavanaugh, associate producer-story ed- itor. Name stars are being engaged. 'Ryder' rides • Twenty-three Red Ryder feature pictures, each 53Vi minutes long, have been acquired by Hollywood Television Service Inc., L.A. The cartoon strip is currently syndicated in over 500 newspapers. The pictures are available for immediate telecasting. No antitrust shadows over NCAA — Byers The National Collegiate Athletic Assn. has managed to steer clear of monopoly and antitrust charges because it has not utilized tv in "restraint of trade" and includes non-professional teams, an NCAA official suggested last week. Walter Byers, executive director, told a Chicago news conference that if any such question had ever arisen since NCAA restricted college pigskin tele- casts in 1951, the Justice Dept. would have moved against NCAA "long be- fore now." Mr. Byers made known his views in connection with questions involving the planned new American Football League. He suggested monopoly or re- straint-of-trade implications might be posed if an established professional cir- cuit (in this case, the National Profes- sional League) would "use television" to thwart a proposed new league before it got off the ground. He noted reports that the infant AFL might televise Saturday afternoon games in direct competition with NCAA's national or regional game-of- the-week. The news conference culminated a three-day meeting of NCAA's 1960 tel- evision committee in the LaSalle Hotel. Rix N. Yard, Denison U., was appoint- ed chairman of the new group and Asa S. Bushnell, Eastern College Athletic Conference, was re-elected secretary and program chairman. The committee re- viewed the 1959 tv group's report, held hearings for "interested parties" and set up administrative organization and pro- cedures. It will meet again, in either Squaw Valley or Reno, Nev., about Feb. 22-23 to draft a specific telecasting plan for this fall. NCAA already has approved general controls for 1960-61 (Broadcasting, Jan. 18). The new tv unit, comprising the same membership as last year, discussed sev- eral television plans, one incorporating a combination of national and regional tv dates and another with national and split-national (network) features. The trend in recent years has been to more national and fewer regional dates (from eight and five in 1955 to ten and three in 1959). Broadcast Advertising Mr. Strauchen Mr. Quackenbush • E.R. Strauchen, founder of Strau- chen & McKim Adv., Cincinnati, be- comes president in agency reorganiza- tion. Others elected: John V. Quack- enbush, partner since 1952, named vp; Robert W. Willen, office manager and head of accounting, to treasurer and Betty J. Morgan, secretary. • Raymond F. Sullivan, board chair- man of Sullivan, Stauffer, Colwell & Bayles, N.Y., elected chairman of board of Noxzema (skin cream, shaving cream) Chemical Co., Baltimore. • Jack Page, vp and head of local mar- ket operations for O'Grady-Anderson- Gray, Chicago advertising firm, named executive vp. • John H. Pinto, chairman of New York management committee of Grant Adv. and vp of Chicago office, ap- pointed director of creative services for business development. • James D. Kysor, media supervisor for past 1 6 years at Foote, Cone & Bel- ding, Chicago, and advertising veteran for 44 years, retires. FATES & FORTUNES • John P. Atherton, in charge of ra- dio-tv at Kastor, Hilton, Chesley, Clif- ford & Atherton, N.Y., named vp in charge of creative activities. • Alvin A. Achenbaum, Robert S. Zimmern and Aldon H. Sulger elect- ed vps of Grey Adv., N.Y. Mr. Achen- baum is director of research; Messrs. Zimmern and Sulger are account su- pervisors. • Lester A. Weinrott, vp at Reach, McClinton & Pershall, Chicago, ap- pointed account supervisor on Pratt & Whitney (machine tools) account in New York office. • Monte J. Sanders, formerly with Klau-Van Pietersom-Dunlap, Milwau- kee, elected vp of Fensholt Adv., Chi- cago. • Allen D. Patterson, account ex- ecutive on Chase Manhattan account, becomes vp of Ted Bates, N.Y. Mr. Carver Mr. Vitt • Jack K. Carver and Samuel B. Vitt, media supervisors at Doherty, Clifford, Steers & Shenfield Inc., N.Y., elected vps of agency. • Richard W. Solon, formerly product advertising manager, Post Cereals Div. ALLIED always has the BROADCAST TUBES you need IMMEDIATE DELIVERY ON RCA 7038 f allied is the world's largest supplier of power and special- purpose tubes for broadcast station use. Look to us for imme- diate, expert shipment from the world's largest stocks of elec- tronic supplies and equipment. See your allied 1960 Complete Buy- ing Guide for sta- tion equipment and supplies. Get what you want when you want it. Catalog copies are available on request. ALLIED RADIO 100 N. Western Ave., Chicago 80, III. Phone: H Ay market 1-6800 TWX: CG-2898 BROADCASTING, February 8, 1960 85 of General Foods, Battle Creek, Mich., appointed advertising manager of Mars Inc. (candy), Chicago. • David P. Crane, vp and account su- pervisor at Ogilvy, Benson & Mather, N.Y., appointed sen- ior vp. He will con- tinue to supervise Maxwell House Cof- fee account. Mr. Crane has been with agency since 1958. Mr. Crane • Stephen Baker, senior art director of Cunningham & Walsh, N.Y., pro- moted to vp. • Eve Kiely, account executive on Alberto- Culver account at Wade Adv., Chicago, elected vp. Prior to joining Wade in 1957, she was with Earle Ludgin & Co., that city. Miss Kiely • Helen H. Lyndon, broadcast super- visor and assistant director in radio and tv at Clinton E. Frank Adv., Chicago, to John W. Shaw Adv., there, as man- ager of radio-tv department. • Dr. J. Robert Miller, formerly with Nutrena Mills (livestock and poultry feeds), Minneapolis, appointed media and research director at Aubrey, Finlay, Marley & Hodgson, Chicago. • Joel Davis, formerly with Benton & Bowles, N.Y., to Ketchum, MacLeod & Grove, that city, as media manager. • Albert Morrison, formerly radio- tv coordinator and member of program evaluation board at J. Walter Thomp- son, N.Y., joins J. M. Mathes, there, as associate director of radio and tv. • A. Gardiner Layng, vp and account supervisor with Young & Rubicam, N.Y., named associate manager of con- tact department. • William B. White, with merchan- dising department of Young & Rubi- cam, Los Angeles, named director of merchandising. • John Singleton promoted from group media supervisor to manager of media department at Tatham-Laird, Chicago. He will be responsible for media planning and execution on all accounts. • Brian Harvey, formerly southern California manager and advertising manager of Western Adv., joins Hixson & Jorgensen, Los Angeles, as creative director and member of executive com- mittee. • Helen H. Lydon, formerly broadcast supervisor and assistant radio-tv direc- tor at Clinton E. Frank, Chicago, ap- pointed manager of radio-tv department of John W. Shaw, that city. • Ray Richards, formerly tv art direc- tor at McCann-Erickson Inc., N.Y., joins Ketchum, MacLeod & Grove, Pittsburgh, as media manager. • David Mathews appointed director of west coast network programming for Fuller & Smith & Ross, Los Angeles, succeeding late Willson M. Tuttle. • Edwin H. Withington, formerly with International Silver, to A.C. Gil- bert Co. (toy maker), as advertising manager. • Phillips B. van Dusen, account ex- ecutive on Firestone in Campbell- Ewald's Detroit office, appointed super- visor of all NY. accounts. Robert V. Hungerford named art director. • Carl Gylfe, formerly with media departments of Cunningham & Walsh and Leo Burnett Co., Chicago, to Tath- LINCOLN DELLAR & COMPANY Select Radio and Television Properties Management Consultants • Appraisals • Financing 1470 East Valley Road. Santa Barbara, Calif., WOodland 9-0770 Eastern Affiliate — R. C. Crisler & Co.,.1nc. am-Laird, that city, as account execu- tive. • J. Gordon Hamilton joins Grey Adv., N.Y., as merchandising account executive. • John Mogge, account executive with Adams & Keyes, Los Angeles, to Fletch- er Richards, Calkins & Holden, that city, in similar capacity. • Emerson Foote, president of Mc- Cann-Erickson, appointed general cam- paign chairman of Chicago Heart Fund drive. • Rees Behrendt, copywriter with McCann-Erickson, N.Y., to Dancer- Fitzgerald-Sample, that city, in similar capacity. • Santo Calapai, art director with J. Walter Thompson Co., N.Y., to Ogil- vy, Benson & Mather, there, in similar capacity. • Richard D. Rich joins Geer, Du- Bois, New York, as copywriter. • William E. Best, formerly Los An- geles bureau manager of United Press International and more recently head of own pr firm there, joins staff of William Nietfeld & Assoc., San Diego. • Wright Ferguson, formerly account executive on Proctor & Gamble account at Benton & Bowles, N.Y., joins Sulli- van, Stauffer, Colwell & Bayles, as ex- ecutive on Noxzema account. • Larry H. Bettis, tv producer-direc- tor at Watts, Payne Adv., Tulsa, joins tv department of Wade Adv., L.A., suc- ceeding Royal G. Alcott, who trans- ferred to Wade's Chicago office. • Denise James and John Leopold join Doherty, Clifford. Steers & Shen- field Inc., N.Y., as copywriters. The Media • Edward R. Hitz, vp in charge of NBC-TV Network Sales, central di- vision, promoted to vp, general sales executive. • Vern King Bessler, formerly with KSD St. Louis, appointed managing director of WPOM Pomponio Beach, Fla. • Don Foster, engineer in charge of tv tape operations at CBS-TV New York, joins KTLA (TV) Los Angeles as assistant chief engineer. • Reeves Cook, commercial manager of WBPD Orangeburg, S.C., appointed manager of WKTG Thomasville, Ga., effective Feb. 19. 86 (FATES & FORTUNES) BROADCASTING, February 8, 1960 Mr. Winton • Ed Winton, gen- eral manager and ex- ecutive assistant to president of Connie B. Gay Enterprises, appointed vp and member of board of WQMR (formerly WGAY; see story page 77) Silver Spring, Md. Connie B. Gay Enter- prises operates WTCR Ashland, Ky., WFTC Kinston, N.C., KITE San An- tonio, WYFE New Orleans and WGAY (FM) Silver Spring, Md. Mr. Winton continues his responsibilities with Gay Enterprises in addition to new post. • C. Tom Garten appointed vp, general manager and member of board of directors of WSAZ-AM-FM- TV Huntington, W. Va., succeeding Law- rence H. Rogers, named executive vp of Taft Broadcasting Corp. (Week's Headliners Jan. 11). Pioneers elect Lee Broza, formerly with WCAU and the old WPTZ (TV), both Philadelphia, elect- ed president of reactivated Broadcast Pioneers of Dela- ware Valley (formerly known as Radio Pioneers Club of Philadel- phia). Others elected: Col. Ed- ward A. Da vies, consultant to WVCH Chester, Pa., first vp; William J. Bailey, formerly with WCAU and WPEN Philadelphia, secietary and William A. Banks, president of WHAT-AM-FM Philadelphia, treasurer. Mr. Cady Mr. Garten • Warren R. (Gus) Johnson, former- ly senior account executive with KOMO Seattle, to KQTY Everett, both Washington, as general manager. • Ed Davis, manager of KYOR Blythe, Calif., to WJSO Johnson City, Term., in similar capacity. • Donald J. Quinn, general sales manager of WNTA-TV New- ark, promoted to vp in charge of NTA Spot Sales, a division of NTA Television Broadcasting Corp., which also owns WNTA-TV. • Bob Michael, formerly with WENY Elmira, N.Y., appointed general man- ager of WATS Sayre, Pa. Ted Street, formerly with WGGG Gainesville, Fla., named program director. Russ Sanders joins WATS as air personality. • Richard K. Burch, program direc- tor of KBTO El Dorado, Kan., ap- pointed station manager. • Charles S. Cady, formerly assistant manager and national sales manager of WCSC-TV Charles- ton, S.C., appointed manager of west coast sales office of Triangle Stations which include: WFIL- AM-TV Philadelphia; WNBF-AM-FM- TV Binghamton, N.Y.; WLVH-TV Lebanon-Lancaster, Pa., WFBG-AM- TV Altoona-Johnstown, Pa., WNHC- AM-FM-TV Hartford-New Haven, Conn, and KFRE-AM-TV and KRFM (FM) Fresno, Calif. • James E. Gold- smith, sales manager of KPLR (TV) St. Louis, appointed vp and director of sales. Charles E. Burge, formerly account ex- ecutive with CBS Ra- dio Spot Sales, Chi- cago, succeeds Mr. Mr. Goldsmith Goldsmith. • Bernard F. Gurewich, formerly en- Mr. Quinn • William Anderson, formerly news and sports director of KPUG Belling- ham, Wash., appointed station manager of new KOHI St. Helens, Ore., which has tentative air date of March 1 . • Charles E. Tamm, formerly assistant chief engineer with WHYN-AM-FM- TV Springfield, Mass., to WENH (TV) Durham, N.H., as chief engineer. • William Whit- sett, formerly gen- eral counsel for Don Lee Network and its affiliated stations, ap- pointed administra- tive vp for Broad- casting Div. of NAFI Corp., which owns KPTV (TV) Port- , Ore., KCOP (TV) Los Angeles KOBY San Francisco. Mr. Whitsett land and NO, THIS IS "KNOE-LAND" (embracing industrial, progressive Arkansas, West Mississippi) JUST LOOK AT THIS MARKET DATA North Louisiana, South Population 1,520,100 Households 423,600 Consumer Spendable Income $1,761,169,000 Food Sales $ 300,486,000 Drug Sales $ 40,355,000 Automotive Sales $ 299,539,000 General Merchandise $ 148,789,000 Total Retail Sales $1,286,255,000 KNOE-TV AVERAGES 78.5% SHARE OF AUDIENCE According to April 1959 ARB we average 78.5% share of audience from Sign On to Sign Off 7 day* a week. During 361 weekly quarter hours it runs 80% to 100%, and for 278 weekly quarter hours 92% to 100%. KNOE-TV Channel 8 Monroe, Louisiana CBS • ABC A James A. Noe Station Represented by H-R Television, Ine. Photo: The Union Oil Mill, Inc., West Monroe, Louisiana, processors of cottonseed and soybeans. ; BROADCASTING, February 8, 1960 87 gineer at WTVN (TV) Columbus, Ohio, to WKYT (TV) Lexington, Ky., as chief engineer. Marie Kittrell joins WKYT as air personality-hostess. • Richard D. Heff- ner, consultant to CBS editorial board, appointed director of special projects, infor- mation services, CBS- TV Network. He will be in charge of studies designed to find out what public wants Mr. Heffner of tv. • Norman P. Bag- well, general man- ager of WKY-AM- TV Oklahoma City, elected to board of directors of Oklaho- ma Publishing Co. and WKY Tv System. He has been with stations since 1954, when he resigned from Federal Bu- reau of Investigation. Mr. Bagwell Mr. Dougherty • Joseph P. Dough- erty, general manag- er of WPRO-TV Prov- idence, R.I., appoint- ed vp of Capital Cites Broadcasting, which also operates WROW- AM-FM and WYEN- TV Albany and WCDB-TV Hagaman, both New York; WDCD-TV Adams, Mass., and WTVD (TV) Durham, N.C. • Mel York, engineer with KBIG Cat- alina, Calif., promoted to supervising engineer at Avalon studios and trans- mitter, succeeding Harvey Hass who becomes electronics engineer with Gen- eral Film Labs, Hollywood. • Chet Kreidler, account executive with KGMC Denver, promoted to as- sistant sales manager. • Peter Charlton, formerly with KNDY Marysville, appointed com- mercial manager of KNCO Garden City, both Kansas. • Richard S. Mulford resigns as di- rector of advertising for Crowell-Collier Broadcast Div. (KFWB Los Angeles, KEWB San Francisco-Oakland and KDWB St. Paul, Minn.). • Allen MacDonald, formerly man- ager of KRAM Las Vegas, Nev., to KFWB Los Angeles, as sales develop- ment executive. • Ronald M. Gilbert appointed sales manager of WQTE Detroit. • Angus Robinson, manager of NBC- TV Network central division sales, Chicago, appointed director, succeed- ing Edward Hitz who transfers to NBC, N.Y., in client relations. Cy Wagner, account executive, succeeds Mr. Robinson. • George H. Williams appointed na- tional sales manager of WWJ Detroit. He has been with station since 1958. • Duane Holman, local sales manager of KOLN-TV Lincoln, Neb., appointed sales manager, suceeding Les Rau who resigned to become general manager of KWWL-TV Waterloo, Iowa. • Ed Trent, salesman for WGBS Mi- ami, Fla. since 1952, appointed local sales manager. • James T. Timothy, formerly sales manager of KMBY Monterey, Calif., to sales staff of WNBQ (TV) Chicago. • John D. Stebbins, vp-radio, and Gale Blocki, sales manager-tv, The Boiling Co., station rep., both resign from Chicago office. • Ron Gilbert, formerly with WWJ Detroit, to WQTE, that city, as sales manager. • William T. Heaton, Chicago man- R. C. CRISLER & CO., INC. Business Brokers Specializing in Television and Radio Stations 4 Offices To Better Serve You ... CINCINNATI O Paul E- Wagner, Fifth Third Bank Bldg., ' DUnbar 1-7775 WEST COAST Lincoln Dellar ic Co., Santa Barbara, Calif., WOodland 9-0770 OMAHA, NEB. Paul R. Fry, P.O. Box 1733 (Benson), T&race 9455 NEW YORK 41 E. 42nd St., MUrray Hill 7-8437 ager of Daren F. McGavern Co., N.Y. rep firm, to New York office as assist- ant sales manager. Edward Argow, of N.Y. sales, moves to Chicago as man- ager. • Jack E. Sweeney, formerly account executive, Maloney-Regan & Schmidt, Los Angeles, named sale coordinator of KMPC, that city. • Frank J. Jordan, acting manager of NBC News, Chicago, appointed man- ager. • Norman L. Braun, manager of Pitts- burgh Bureau of United Press Inter- national, appointed head of Pennsyl- vania news operations. John A. Car- roll, UPI Pittsburgh staffer, succeeds Mr. Braun. Edward C. Sielski named editor of teletypesetter news desk. • Leon Drew, formerly program di- rector with KMOX-TV St. Louis, to KNXT (TV) Los Angeles and CBS- TV Pacific Network in similar capacity, succeeding Donald M. Hine who re- signs to become director of special proj- ects with World Tennis Inc., (Jack Kramer pro tennis troupe). • Jim Mack, air personality at WJBW New Orleans, promoted to program di- rector. • David Custis named program di- rector of WQAL-FM Philadelphia. • Terry Speights joins WPMP Pas- cagoula, Miss., as program director. • Nord Whited, producer-director with KTTV (TV) Los Angeles, appointed assistant program director. • Frank J. Jordan promoted from act- ing manager to manager of NBC News, Chicago. Mr. Jordan joined NBC News in N.Y. in 1956 and was trans- ferred to Chicago bureau as news su- pervisor in May 1958. • Lawrence Beckerman, executive producer-news editor, with WTOP-AM- TV Washington, appointed public af- fairs director. Steve Cushing suc- ceeds Mr. Beckerman. • Jack Conlon, formerly with KIMN Denver, to KEWB Oakland, Calif., as head of news staff, succeeding John Babcock who returns to Los Angeles. • Ken Kemper and John Meyer ap- pointed co-news directors of KADY and KADI (FM) St. Louis. Mr. Kem- per formerly was staff announcer-sports director with stations. Mr. Myer for- merly was news editor of KXOX, that city. • George A. Freeman, formerly news director of WKST-AM-TV New Castle, Pa., to WDRC Hartford, Conn., in 88 (FATES & FORTUNES) BROADCASTING, February 8, 1960 similar capacity. Harold M. (Bud) Steel and Mike Stein both join WDRC news staff. • Gary S. Franklin, formerly assistant news director of WJZ-TV Baltimore, appointed news director KYW-AM-TV Cleveland, succeeding Sanford Mar- key, who becomes news supervisor of KYW. • Dick Smyth, newscaster with CKLW Windsor, Ont. -Detroit, appointed news editor. • Donald E. Macfarlane, formerly assistant to sales and service manager of ABC Radio, to WDRC Hartford, Conn., as account executive. • James S. Gessner, formerly sales representative with Branham Co., joins New York office of Keystone Broad- casting System as account executive. • Lee Phillip Smith, formerly in sales at NBC, joins Bernard Howard & Co., N.Y., station rep, as account executive. • Carl Paige, formerly sales manager of KTAR Phoenix, Ariz., to KPHO, that city, as account executive. • Stuart I. Mackie, on radio sales staff in Chicago office of Avery-Knodel Inc., station rep., to tv sales staff. Albert W. Oberhofer, formerly with sales staff of The Boiling Co., to A-K radio sales staff, succeeding Mr. Mackie. • Bob French, account executive with KOMO-TV Seattle, Wash., to KOMO- AM in similar capacity. • Noyes F. French, formerly with The Katz Agency and Branham Co., station reps., to sales staff of WGN-TV Chicago. • Harry Francis, director with KCMO-TV Kansas City, appointed production director. • Donald B. Cook, production man- ager of KNXT (TV) Los Angeles and CBS-TV Pacific Network, resigns. He will freelance. • Charles (Chuck) Williams, pro- ducer-director with WBZ Boston, ap- pointed assistant promotion manager. • Bob Regan and Fred Swanson, both senior announcers at WHAY New Britain-Hartford, Conn., named assist- ant program director and production manager, respectively. • Mary Ellyn Dufek, formerly with news staff of KPIX (TV) San Fran- cisco, appointed production assistant for all public affairs programming. Fogarty named Frank P. Fogarty, WOW Omaha, Neb., named chairman of NAB Freedom of Informa- tion Committee, succeeding Rob- ert D. Swezey, WDSU-TV New Orleans. Lewis W. Shollenber- ger, president of Radio-TV Cor- respondents Assn., represents that group on committee. Other members named: Camp- bell Arnoux, WTAR-AM-TV Norfolk, Va.; John Daly, ABC; Richard O. Dunning, KHQ Spokane, Wash.; John S. Hayes, WTOP-AM-TV Washington; Alex Keese, WFAA-AM-TV Dallas; Theodore F. Koop, CBS, Radio-Tv News Directors Assn.; Daniel W. Kops, WAVZ New Haven, Conn.; William R. Mc- Andrew, NBC; Stephen J. Mc- Cormick, MBS; August C. Meyer, WCIA Champaign, 111.; Sig Mickelson, CBS; David C. Moore, Transcontinent Televi- sion Corp.; D.L. Provost, Hearst Corp.; Weston C. Pul- len, Time Inc.; Robert M. Pur- cell, KFWB Hollywood, and James W. Woodruff, Jr., WRBL-AM-TV Columbus, Ga. • Dan Shannon joins KING-FM Seat- tle, Wash., as announcer. • William G. Harley, program direc- tor of WHA (Wisconsin U.) Madison, appointed board chairman of National Assn. of Educational Broadcasters. James Miles, director of WBAA ( Pur- due U.) Lafayette, Ind., named chair- man of radio board and Loren Stone, manager of KCTS (TV) (U. of Wash- ington) Seattle, chairman of tv board. • Rex Rovang, announcer with KMUS Muskogee, Okla., promoted to pro- gram director. • John Edington appointed program director of KUFM San Diego. He pre- viously was with KDEO, that city. • Bob Van Driel rejoins KGGM-AM- TV Albuquerque, N.M., as program director. He previously was with KGGM eight months ago when he left to join Ward Hicks Adv., that city. • Doug S. Teeple, formerly with WEAV Plattsburgh, N.Y., to WDNE Elkins, W.Va., as program director. • Joan C. Watkins, formerly with WAMP Pittsburgh, named promotion manager of KFSD-TV San Diego. • George E. Moynihan, director of public affairs of WBZ-TV Boston, named assistant program manager. Ronald Little, production super- visor, succeeds Mr. Moynihan, and is in turn succeeded by Douglas G. Leonard, writer-producer. • Jerry Levin promoted from assistant producer to writer-producer in public affairs department of WBBM-TV Chi- cago. • Adam Storey appointed news direc- tor of KDEO San Diego. • John B. Meyer, formerly newscaster and news editor of KXOK St. Louis, to KADY, that city, as news director. • Cal B. Kolby appointed news editor of WPOP Hartford, Conn. • Judith Lawton, formerly sales pro- motion director of KFI Los Angeles, start news series on KABC, that city. • Bill Gormly, formerly announcer with KANS Kansas City, to WHO Des Moines, Iowa, in similar capacity. • Bob deVille to announcing staff of WCKY Cincinnati, succeeding George Ward who rejoins armed services. United Press International news produces! BROADCASTING, February 8, 1960 89 • Buddy Faber, in booking department of United Artists Assoc., N.Y., named account executive in company's eastern division. • Ted Cooley, formerly with KIMA- TV Yakima, to KTVW (TV) Tacoma, both Washington, as producer-director. • Donald Fraser, formerly news di- rector of WICO Salisbury, Md., to WKNB West Hartford, Conn., as news editor. • Vernon Heeren, formerly with NBC Spot Sales, Chicago, joins tv sales staff of H-R Television Inc., that city. • Robert E. Bowman, formerly with KHJ-TV Hollywood as national sales account executive, joins Hawaiian Broadcasting System Ltd., as national sales account executive for KGMB- AM-TV Honolulu. • Mary Ellyn Dufek, on news staff of KPIX (TV) San Francisco, appoint- ed production assistant for all public affairs programming. • Ed Fleming, formerly newscaster at KNXT (TV) Los Angeles, to KABC- TV, that city, in similar capacity. • Don Hinson, formerly air personal- ity with KSO Des Moines, Iowa, to KENO Las Vegas, Nev., in similar capacity. • Jocko Henderson, formerly with WDAF Philadelphia, to WADO New York, as air personality. Programming • Mildred Gusse, associate casting director of Screen Gems, Hollywood, appointed head of talent and casting department, succeeding Ira Uhr, who resigned. • Lee Blair, Film-Tv Graphics ap- pointed president of Film Producers Assn. of New York, succeeding Nathan Zucker of Dynamic Films. Other of- ficers elected: William Van Praag, Grand old man • George H. Moore (left), described by his station, WCKY Cincinnati, as the oldest "active" radio salesman in the U.S., cuts a cake in honor of his 76th birthday. With Mr. Moore is C.H. Topmiller, pres- ident and general manager of WCKY. Mr. Moore, who joined the station when it was founded in 1929, estimates he has sold more than $5 million in local time. Van Praag Productions, executive vp; Robert Lawrence, Robert Lawrence Productions, 1st vp; Robert Crane, Color Service Co., vp; Albert Hecht, Bill Sturm Studios, secretary, and Ed- ward Lamm, Pathescope Co. of Amer- ica, treasurer. • Harry Lange, formerly tv commer- cials producer at McCann-Erickson and previously executive vp and general manager of Kling Film Enterprises, both Chicago, to Fred A. Niles Produc- tions, that city, as executive producer. • Harold Sobolov and Frederick Cambria named supervisor of unit managers and supervisor of associate America's Leading Business Brokers Interested in buying or selling Radio and TV Properties? When your business is transacted through the David Jaret Corp., you are assured of reliability and expert service backed by our 37 years of reputable brokerage. D A V I D 1 50 MONTAGUE STREET BROOKLYN 1 , N. Y. Ulster 2-5600 JARET CORP. 90 (FATES AND FORTUNES) directors and stage managers, respec- tively, at CBS-TV, N.Y. Neal Wilder Jr., Peter Brysac and Glen Twomb- ly all appointed to unit manager staff. • Gerald Rowe has resigned as adver- tising manager of Paramount Pictures. Future plans have not been announced. • Joseph Csida, formerly president of own recording, talent developing and management firms, appointed vp of eastern operations for Capitol Records. • Michael Reddy appointed art direc- tor of Pictafilm, N.Y. (film producer). • Robert L. Greenwall, assistant art director, tv sales planning, named art director at NBC-TV, N.Y. • Irving Paley, formerly director of advertising and publicity for Para- mount Gulf Theatres, New Orleans, becomes director of advertising and promotion for ABC Films, N.Y. • Buck Houghton honored by Screen Producers' Guild for best produced tv film series of 1959, Twilight Zone. • Bernard Girard has completed pilot of Mr. Garland, first of tv series he will produce for Paramount Pictures, operating as Girard Productions. He has been released from co-production agreement with California Studios. • Robert Pell, formerly sales man- ager of Precision Film Laboratories, named account executive in N.Y. office of Music Makers Inc., radio-tv musical commercial producers. • Dick Donovan, former newspaper reporter, joins Vortex Productions, Hollywood, as story editor and script supervisor. • John F. Meyers, manager of net- work film programs for NBC Holly- wood, joins CBS Films Inc.. that city, in similar capacity. Equipment & Eng'ring • Frank J. Rogers, formerly general manager of Admiral Corp.'s commer- cial electronics division, Newark, N.J., elected vp. Division handles installa- tion of tv-radio receivers, special com- munications, wired radio sound systems and closed circuit tv systems in hotels, motels and restaurants. • J. Albert Bertolacci appointed treasurer of Cornell-Dubilier Electric Corp., South Plainfield, N.Y. He has been with firm since 1944. • Russell W. Sloan, manager of com- mercial development department of Pennsalt Chemical Co., Philadelphia, appointed manager of newly-created marketing planning department. BROADCASTING, February 8, 1960 • Thomas W. Hafer, formerly mem- ber of staff of industrial director of Raytheon Co.. Waltham. Mass., ap- pointed manager, corporate manufac- turing engineering. • Frank H. Bower joins Semiconduc- tor Div. of Sylvania Electric Products, Woburn. Mass., as engineering admin- istrator. • Edwin Lex Bacon, Raymond C. Babcock and Ralph Sackett Jr.. with Graybar Electric Co., N.Y., all pro- moted. Mr. Bacon, in advertising and sales promotion department, becomes general advertising and sales promotion manager. Messrs. Babcock and Sackett named advertising manager and sales promotion manager, respectively. • Dr. Harvey Fletcher, dean emer- itus of college of Physical and Engi- neering Sciences at Brigham Youns U., appointed consultant to Shure Bros, (electronic components). Evanston, 111. He is credited with pioneering develop- ment of stereophonic sound transmis- sion and reproduction 25 years ago. • George C. Grogan named general sales manager of Pennsalt Chemical Corp.'s Industrial Chemicals Div., Philadelphia, succeeding George R. Lawson. named general manager of Chemical Specialties Div. Other changes: W. G. Keyser Jr.. named sales manager and Arthur Bixby ap- pointed manager of sales, both of Or- ganic Chemicals Div., and Melbourne P. Binns named product manager. • David P. Hall named district sales manager of New England area for Motorola Semiconductor Products Div., subsidiary of Motorola Inc. Clifford J. Woodka. formerly with Wright Air Development Center, appointed market research specialist. Dr. Robert J. Gnaedinger Jr. named senior solid state chemist for Semiconductor Prod- ucts Div. • Col. Robert F. Sladek (USAF. Ret.) joins Page Communications En- gineers. Washington, D.C.. as assistant director of engineering for adminis- tration. • Donald B. Whittemore. East Coast sales manager of Raytheon Co.'s ma- rine equipment, appointed mid-Atlantic region commercial manager. • Dr. Ernest A. Keller, staff scien- tist with Motorola Inc.. Chicago, ap- pointed to fellowship in Institute of Radio Engineers. He will be honored at annual banquet at Waldorf-Astoria Hotel in New York March 23. for "con- tributions to sound recording and tele- phone switching systems." Hugh Bow- ler, formerly purchasing officer man- ager in Motorola's communications division, appointed administrative as- sistant to Frank J. O'brien, vp, pur- chasing. Government • Harvey Otterman, acting chairman of State Dept. Telecommunications Div., retires. He had previously retired in 1953. after 40 years in government as associate chairman Telecom Div., but had accepted temporary service. International • Andrew Maxwell Henderson, chief financial officer of Canadian Broadcasting Corp., Ottawa, Ont., named to post of auditor-general of Canada. Mr. Henderson has been in CBC post since 1957. • W.E.S. Briggs, supervisor of Mari- time Region of Canadian Broadcasting Corp.. since 1945, named vp of CBC. succeeding Ernest Bushnell, who re- signed to form own consultant firm. • Don M.E. Hamilton, director of advertising of CKOY Ottawa, Ont., named general manager of CKSL Lon- don, Ont. • Malcolm MacFarlane joins CKY Winnipeg, Man., as supervisor of sales promotion and advertisers' services. • William Ellement, formerly of CFJR Brockville, Ont., joins CJKL Kirkland Lakes, Ont., as announcer. • Larry Henderson, formerly news- caster Canadian Broadcasting Corp., Toronto, rejoins CBC, there as host of Newsmagazine tv program. He had resigned last October. Deaths • Raymond Caddell, 42, general man- ager of WHSC Hartsville, S.C., died Jan. 27. Mr. Caddell also was presi- dent of South Carolina Associated Press Broadcasters. • Laura Hall, 45. chief timebuyer at Henri. Hurst & McDonald, Chicago, died Jan. 31. She joined agency's media department in 1951 and was appointed head timebuyer in 1956. • William Maloney, 55, salesman for WHAY New Britain-Hartford, Conn., died Jan. 23, following short illness. • Frank S. Baker, 80, publisher of The Tacoma News-Tribune, president of Tribune Publishing Co. and president of KTNT-AM-TV Tacoma, Wash., died Jan. 30. • Earl Berkley. 60, editor-reporter with Washington Bureau of Associated Press, died of heart attack Jan. 29. WESTERN STATES— VHF TELEVISION STATION — Network affiliate operating in black. December's cash gross was $30,000.00. Priced at S420.000.00 with S120.000.00 down and balance over seven years. ROCKY MOUNTAIN STATE— 1 kw daytimer— ex- cellent dial position. Can go full time. City zone in excess cf 30,000 population. Price is S125.000.00 with 29ff down and the balance paid out over ten years. HAMILTON-LANDIS & ASSOCIATES, Inc. BROKERS • RADIO AND TELEVISION STATIONS • NEWSPAPERS WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO Ray V. Hamilton Richard A. Shaheen DeWitt 'Judge' Landis John F. Hardesty 1737 DeSales St. N.W. 1714 Tribune Tower 1511 Bryan Street 1 1 1 Sutter Street Executive 3-3456 DEIaware 7-2754 Riverside 8-1 175 EXbrook 2-5671 NATIONWIDE • NEGOTIATIONS • FINANCING • APPRAISALS BROADCASTING, February 8, 1960 91 THE STATION IN SHREVEPORT, LOUISIANA Represented by The Original Station Representative NBC ABC E. Newton Wray, Pres. & Gen. Mgr. reel, reel reliable! For answers to your tape problems, see your 3M representative or write: 3M Company, St. Paul 6, Minnesota. ..... «.»».T,^W^ J^rJlMWtSOTA J^IMINC AND ^|»NUf »«TUBIHC C< ...WH(R[ RISEARCH 1 5 THI KIT TO tOMom . "SCOTCH" is a registered trademark of the 3M Co., St.Paul 6, Minn. INTERNATIONAL CANADIAN TELEVISION GRANTS R.S. Misener & Assoc. get ch. 7 Winnipeg; Vantel Broadcasting given ch. 8 Vancouver First competitive television stations in Canada were recommended for li- censes by the Board of Broadcast Gov- ernors on Jan. 29. The new stations will be in Winnipeg and Vancouver. Dr. Andrew Stewart, BBG chairman an- nounced at Ottawa that after board hearings at Winnipeg and Vancouver, BBG was recommending to the Ca- nadian government that R.S. Misener & Assoc. be licensed for ch. 7 at Win- nipeg with 325 kw video and 180 kw audio and that Vantel Broadcasting Co. Ltd., be given ch. 8 in Vancouver with 180 kw video and 90 kw audio. R.S. Misener, a shipping magnate, with a fleet of ore and grain carriers on the Great Lakes, is associated with Lloyd Moffat and Jack Davidson of CKY Win- nipeg. Others in the group include Ro- land Couture, CKSB St. Boniface, Man., a French-speaking city adjoining Win- nipeg, and a number Winnipeg business and financial interests. There are no newspaper interests in this group. Vantel Broadcasting Co. Ltd., is headed by 34-year-old Arthur Jones of Vancouver, who is president of Artray Film Productions. He stated in his pre- sentation before the BBG that he would present 50 of 96 hours of tv pro- gramming as Canadian live or filmed shows. The pattern followed by the BBG in these two recommendations may set a precedent for second tv stations in other cities. Major factor is that com- panies with large newspaper, radio and television interests were by-passed in favor of companies with more diversified business interests. In both Winnipeg and Vancouver newspaper chain owners with radio and tv station holdings, were ma- jor contenders for the licenses. The BBG evidently looks to some radio sta- tion and film experience, but will not recommend licenses to companies which would have a monopoly on mass com- munication media. Both successful applicants at Win- nipeg and Vancouver hope to be on the air before the end of this year with com- petitive stations to CBUT (TV) Van- couver, and CBWT (TV) Winnipeg, stations owned by the government's Ca- nadian Broadcasting Corp. Hearings Scheduled • A public hear- ing for a second tv station at Montreal will be held in that city on March 7, for a second station at Toronto on March 14, for second stations at Ed- monton and Calgary, week of May 9, for Halifax on June 20 and for Ottawa about June 22. The U. of Toronto has announced that it will present a brief to the BBG at the March 14 hearing urging that both the new tv station at Toronto and CBLT Toronto, be required to present a varying scale of hours weekly in after- noon and evening time for educational programs. Meanwhile, CBS has stated that the advent of private competition, while indicating a cut in CBC revenue, nevertheless is welcomed as a move that will provide more latitude in viewers' choice. J. Alphonse Ouimet, president of CBC, stated at Winnipeg during a meeting of directors of the government- owned CBC, that second stations would mean a loss of revenue to the CBC, which receives about half its revenue from advertising, the rest from taxes. Nevertheless he felt the public was en- titled to a choice of programs. "If the new station is going to give good service it will have to be a fairly extensive operation," Mr. Ouimet stated. "It will get new money from adver- tisers. But the overall increase in ad- vertising expenditures won't match the additional cost of operating another sta- tion. We expect a loss of revenue." Meanwhile pending results of opera- tion of second television stations in major Canadian cities on revenue of existing radio stations, the BBG an- nounced on Jan. 30 it will not make any new radio station license recom- mendations for at least a year in such areas. This was revealed in deferment of applications for new radio stations at Winnipeg, Ottawa, and Calgary, and at Vancouver suburbs of New West- minster, Langley Prairie, and Burnaby. Unjustified • The BBG stated in con- nection with the Vancouver area ap- plications that it felt "the simultaneous appearance of an additional television station and an additional radio station cannot be justified by the immediate conditions in the market in the lower mainland of British Columbia and could easily create a degree of disloca- tion which would result in a deteriora- tion of the quality of service. In the opinion of the Board, broadcasting service in the lower B.C. mainland would be enhanced more by alternative television than by the addition of an- 92 BROADCASTING, February 8, 1960 other radio station." CKCW-TV Moncton, N.B., was rec- ommended for a satellite tv station at Upsalquitch Lake, N.B., on ch. 12 with 141 kw video and 77 kw audio and antenna 1,331 feet above average ter- rain. Recommendation was made since CKCW-TV which has network affilia- tion with Canadian Broadcasting Corp., will provide its own microwave network, will build studios and provide local service at Campbellton, N.B., within a year. Two other applicants for tv sta- tions in the area were turned down. An application for a new fm station at Toronto was denied A. W. Ness of Toronto on grounds that "commitments of applicant would have the effect of establishing a religious station." The BBG felt such stations should not be licensed but that all stations should incorporate religious broadcasting in their programming. More Wattage • Power increases were recommended for CHOW Wel- land, Ont., from 500 watts to 1 kw on 1470 kc, and operation on a full-time basis instead of daytime only; CKX Brandon, Man., from 5 kw to 10 kw daytime and 5 kw nights on 1150 kc; CHCL Cold Lake, Alta., from 10 watts to 50 watts on 1450 kc; CFHR Hay River, N.W.T., from 25 watts to 40 watts on 1490 kc; CFUN Vancouver, B.C., from 1 kw to 10 kw nights on 1410 kc; CKNW New Westminster, B.C., from 5 kw to 10 kw day and 5 kw nights on 980 kc; CKRM Regina, Sask., from 5 kw to 1 0 kw day and 5 kw nights on 980 kc; and CHEK-TV Victoria, B.C., from 1.8 kw video to 100 kw video and 900 watts audio to 50 kw audio on ch. 6, with antenna 1,555 feet above average terrain. CHBC-TV-1, Penticton, B.C., a satellite of CHBC-TV Kelowna, B.C., has been recommended for its own satellite at Oliver, B.C., on ch. 8 with 110 watts video and 55 watts audio and antenna 1,346 feet above average terrain. Permission to erect new studios in neighboring communities has been rec- ommended for CFSL Weyburn, Sask., and CJGX Yorkton, Sask. Ampex in Canada Ampex of Canada Ltd. has been formed to market all Ampex magnetic tape recorder products in the Dominion. It is a subsidiary of Ampex Interna- tional S. A., Fribourg, Switzerland, which is itself a wholly-owned subsidiary of Ampex Corp., Redwood City, Calif. Marketing of Videotape tv recorders and other video products will be con- ducted from the company's headquar- ters at 1458 Kipling Ave. North, Rex- dale, Ont. Ampex digital and analogue data recorders will be marketed by a branch office in the Commonwealth Bldg., Ottawa. Ampex professional au- dio recorders and home music systems will continue to be sold by appointed distributors throughout Canada. German tv tape West Germany now has an all- German tv tape recorder, manufactured by Fernseh GmbH., a subsidiary of the German Bosch electric corporation. Heretofore, only Ampex machines were used there, adapted to the 625-line tv standard by a concern in that country. The new recorder is in the experi- mental stages and will be developed further before being offered to sta- tions, the company reports. It also claims the manufacturing cost will be lower to enable the product to compete with Ampex in Germany. Telefunken GmbH, is also said to be developing a tape recorder for tv. Kenya eyes tv Television for Kenya, Africa, has been recommended by a special com- mission appointed by the Kenya gov- ernment last October. Target date is mid- 1961. Operating costs would be ob- tained through advertising revenue, ac- cording to the report, but the govern- ment could apply to the British Colonial Development and Welfare fund for a grant of £180,000 ($504,000) to estab- lish a tv station. As a result of the report, Kenya may soon seek an agree- ment of the African counties on tv channel allocations. • Abroad in brief On and off the Ginza • Dentsu Adv. Ltd., Tokyo, is opening a New York service office at 342 Madison Ave. One of the world's largest agencies, bill- ing more than $100 million annually, Dentsu office will help agencies serv- ice Japanese clients and handle place- ments in Japan for its own U.S. clients. These include Max Factor, Peabody & Co. (Sanforized process), Northwest Air- lines and others. George Yoshioka will be head of the New York office. Olympics range • Some 60 million Europeans, including 20 million Rus- sians, will probably view American com- mercial tv pictures of the Winter Olym- pic Games, Squaw Valley, Calif., ac- cording to the U.S. Information Agency. The Russians will be allowed one-time- only use of 1 5 hours of CBS-TV's special series. Other countries slated to use the films once are Finland, Sweden, Nor- way, Denmark, Holland, Germany, Switzerland, Austria, France and Italy, the USIA reports. Czechoslovakia is negotiating for a similar arrangement. PROMINENT BROADCASTERS Choose STAINLESS TOWERS Robert W. Rounsaville, President Rounsaville Radio Stations WMBM, Miami WVOL, Nashville Paul B. Cram, Vice President, Engineering, Rounsaville Radio Stations And for good reasons, too: * Stainless EXPERIENCE in design and fabrication * RELIABILITY of Stainless installa- tions * LOW MAINTENANCE COSTS of Stainless towers Ask today for free literature and in- formation. S+afnt ess, i tie* NORTH WALES . PENNSYLVANIA BROADCASTING, February 8, 1960 n A. part of a While serving a single station market, WTHI-TV fulfills its public service re- sponsibilities in a way that has gained for it the appre- ciation and support of its entire viewing area ... a cir- cumstance that must be re- flected in audience response to advertising carried. Five full yz hours of local public service program- ming each week. WTHI-TV CHANNEL 10 CBS • ABC TERRE HAUTE INDIANA Represented Nationally by Boiling Co. RELIGIOUS PUBLIC SERVICE PROGRAMMING FREE For Radio and TV Stations Two 13-week, 15-minute series on "The Ten Com- mandments" and "The Lord's Prayer" ... A public service for Radio and TV stations . . . Non-Denomi- national . . . Without emo- tional appeals and commer- cialism for the mature spir- itual and cultural needs of all communities. Write for Audition Print or Tape THE BACK TO GOD HOUR 10858 S. Michigan Ave., Chicago 28, III. FANFARE 1960 March of Dimes January 1960 is now history. And a part of that history is the annual March of Dimes, this year dubbed as "new" because of its de-emphasis of polio and its resulting emphasis on other crippling diseases. Helping tell the National Founda- tion's new story were the nation's radio and tv stations. Most unusual of the annual promo- tions for the March was that of WRAY- TV Princeton, Ind. For 364 days each year (365 in 1960) WRAY-TV is silent. But, for one day (30 hours to be exact) the ch. 52 station comes "on-the-air." During that period more than a thousand people strut their stuff before the station's cameras. And, just about every set equipped with a uhf converter is tuned in. Those without sets, though dis- couraged from coming to the studios usually end up there anyway. Crowds jamming the countryside have become such a problem the National Guard is called out to handle the situation. WRAY-TV first began telecasting in December 1953. Seven months later, because of a lack of advertising reve- nue, the station was granted FCC per- mission to remain silent. While still on- the-air, WRAY-TV aired its first March of Dimes telethon. But, the following year the station had ceased operations. This didn't deter March of Dimes and station officials, however. They sought and received FCC permission to pump some life into the dormant station for the one-day affair. It's been an annual event ever since. When the 30-hour day ends, the March of Dimes coffers are usually $15,000 richer. WRAY-TV owners, employes and talent all donate their services. So do technicians and other tv personnel from nearby stations. As for WRAY-TV, after its brief period in the spotlight, it once again loses its eyes and voice — its equipment doomed to gather dust for another year. M.R. Lankford and 50 fellow towns- men own WRAY-TV. Other Stations • A "Bandstand Bo- nanza" at KGO San Francisco. The sta- tion auctioned off items of real or imagined value, including a key to the city, donated by Mayor George Chris- topher. The key brought $100. The winner, asked why she wanted the key, said, "It has tremendous snob appeal." • Albuquerque, N.M. radio stations sponsored a "March For the New March of Dimes." A representative of each of the seven reserve units of the city marched a distance of 12 miles. Each time a dime was donated, one reservist took a step forward. Each radio station had a reservist repre- senting it. Total collected from the event: $14,000. • A remote radiothon, lasting 108 hours was featured by WBUD Trenton. • A WAYS Charlotte, N.C., disc jockey and public relations man went to jail for the March of Dimes. They were arrested for "disturbing the peace" while playing a piano from a street corner to raise funds. Bail was set at $1,000, and the d.j. was allowed to broadcast from his cell for appeals for funds. The "bail" money was turned over to the charity drive. • A WIBC Indianapolis personality broadcast a session of his sidewalk "Pick-A-Pocket" program from an iron lung to dramatize the need to aid pre- Salk-vaccine polio victims. • WLOS Asheville, N.C., gave away 4,000 records in exchange for dona- tions. The one-day effort collected $500. • WWDC Washington offered dupli- cate awards on its "Dollar Games." During the month the station donated $1,450 to the cause. • WGRO Lake City, Fla.. conducted a Battle of Music with listeners voting for their favorite type when sending in contributions. • KOMO-TV Seattle, served as col- lection center for the Mothers' March on Polio. The March collected $108,- 000. • Telethons were the order of the day in cities large and small. WTTG (TV) Washington and WITN (TV) Washington, N.C. were among stations featuring the endurance programs. New word Those in the television tape business stand in a fair way to add to the language. This al- ready has been demonstrated by Ampex' registration of the word Videotape. Latest variation on the theme has been coined by John B. Lanigan, vice president- general manager of Videotape Productions of New York, who has contributed "tapeography" to the business vocabulary. Mr. Lanigan mailed to the ad- vertising and television commu- nity hundreds of dictionaries with this definition pasted in: Tape.og'ra-phy (Tay-pog'ra-fi), n. Tapeography* is the art of record- ing hi-fidelity commercials and pro- grams on Videotape** utilizing specific advanced technical and pro- duction technique as developed by and used at Videotape Productions of New York, two hundred and five West fifty-eighth Street, Jud- son two, three three hundred. 94 BROADCASTING, February 8, 1960 Ad Week— 1960 Advertising clubs throughout the country are planning campaigns in all media for Advertising Week, Feb. 14-20. "Advertising helps you enjoy the good life!" the campaigns proclaim. The week is co-sponsored by Advertis- ing Federation of America and Ad- vertising Assn. of the West. They have sent campaign kits to agencies and ad clubs containing order blanks for radio and tv spots, scripts for locally- produced spots of several lengths as well as samples of posters, car cards, newspaper mats and magazine plates. A record is available for radio featur- ing Lawrence Welk, Ronald Reagan and others, on which the stars extol advertising's contribution to America's "good life." National task force agency for Advertising Week is Botsford, Con- stantine & Gardner, Portland, Ore. Silver Anniversary Talent and personalities that ap- peared 25 years ago on the dedicatory program of WEAV Plattsburgh, N.Y., played a return engagement for the station's anniversary program last Wed- nesday (Feb. 3). As part of the week- long commemoration, commentator Paul Harvey originated his ABC shows there and took part in the events planned by the community of Platts- burgh to mark the occasion. Platts- burgh Broadcasting Corp., licensee, also chose the Feb. 3 birthday to start operation of its new WEAV-FM on 99.9 mc. • Drumbeats Of corn and coin • Agency and promo- tion personnel in the Los Angeles area were treated to cans of corn, courtesy of KLAC, that city. Special labels around the cans announced that the Dick Haynes Show is "the kind of corn Los Angeles listeners love." The plot is hatched • WFBM-TV In- dianapolis viewers breathlessly followed two chicks' race with the stork. Two eggs, one marked "Solomon", the other "Sheba", were placed in an incubator with the station's audience invited to handicap which would hatch first and the date and time of birth. The promo- tion was designed to stir interest in the movie about two similarly-named Bibli- cal persons. The egg was scratched; Solomon finished first and Sheba wound up in a photo — shown on WFBM-TV's feature movie show. Perry's pull • The New Haven Rail- road showtrain for Wednesday's (Feb. 10) Perry Como Kraft Music Hall was a four-day sellout. This run, fourth ar- ranged by the line in the last five years, will carry 500 New England residents to Another world's record? *KENO Las Vagas, which prides itself on setting "world's records" for broadcasting from unusual places (i.e. underwater, on horseback) has done it again. This time, the station claims its new personality Don Hinson (r) has set a record for continuous broadcasting from a roving taxicab. The record: 74 hours, 49 minutes. During the en- durance test, Mr. Hinson inter- viewed passengers, including tv- movie star Richard Conte (c). New York in time to have dinner before the 8 p.m. NBC-TV show and get them back to Hartford by 1:30 a.m., earlier for points between. The ticket sales rec- ord has been equalled once on the New Haven RR tv runs: the last Como Show train four years ago. The railroad en- tertains showgoers enroute to the city in the manner of its Broadway show trains and the old radio show trains. Council pow-wow • KYW-TV Cleve- land claims the first telecast of a Cleve- land City Council meeting. The station video-taped a Monday evening session and televised an hour-long version of highlights the following Sunday after- noon. KYW-TV plans to cover the Council on a "periodic" basis. Facelifting • KTLA (TV) Los Angeles' executive offices, sales department and main lobby are being remodeled at a cost of $50,000. The move is described as another step in Paramount Tele- vision Productions' expansion plans for 1960. Weighty politics • To effect a clean-up of the litter that follows an election, WWL-TV New Orleans offered prizes on its teenage Saturday Hop for the largest collection of political posters. Response: some 5Vi tons of posters. Chanel No. 5 • A perfumed promotion piece from WISN-TV Milwaukee states "Sweet smells come from many things . . . and the sweet smell of success comes from advertising dollars spent on WISN-TV." The brochure includes several success stories from station ad- vertisers. AMCI... • Omnidirectional TV Transmitting Antennas • Directional TV Transmitting Antennas • Tower-mounted TV Transmitting Antennas • Standby TV Transmitting Antennas • Diplexers • Coaxial Switches . . . have been proven in service. Write for information and catalog. ALFORD Manufacturing Company 299 ATLANTIC AVE., BOSTON, MASS. BROADCASTING, February 8, 1960 95 FOR THE RECORD Station Authorizations, Applications As Compiled by Broadcasting January 28 through February 3. Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: DA — directional antenna, cp — construction permit. ERP — effective radiated power, vhf — very high frequency, uhf — ultra high fre- quency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — mega- cycles. D— day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communications authorization. SSA — special service authorization. — STA — special temporary authorization. SH — speci- fied hours. * — educational. Ann. Announced. New Tv Station APPLICATION Reno, Nev. — Rocky Mountain Tele Stations vhf ch. 4 (66-72 mc); ERP 5.785 kw vis., 2.893 kw aur.; ant. height above average terrain -496 ft., above ground 206 ft. Esti- mated construction cost $262,270, first year operating cost $312,000, revenue $384,000. P.O. address 355 N. Beverly Drive, Beverly Hills, Calif. Studio location Washoe County. Trans location Mapes Hotel, corner of N. Va. St. & 1st St. Geographic coordinates 39° 31' 33" N. Lat., 119° 48' 41" W. Long. Trans. RCA TT-2BL, ant. GE TY-60-C. Legal counsel Sher, Oppenheimer & Harris, 1026 Woodward Bldg., Washington, D.C. Consult- ing engineer Silliman, Moffet & Rohrer, 1405 G St. NW, Washington, D.C. Principals in- clude Benjamin Berger, 40%, and Harri- Scope Inc., 33Va%. Mr. Berger owns amuse- ment company. HarriScope Inc. is sole owner of KLFM (FM) Long Beach and has minority interest in KKAR Pomona, both California. Ann. Jan. 26. Existing Tv Stations CALL LETTERS ASSIGNED KFBR (TV) Farmington, N.M.— Farming- ton Bcstg. Co. WJPB-TV Weston, W. Va— WJPB-TV Inc. New Tv Translator j. R. Karban, Rhinelander, Wis. — Granted cps for two new tv translator stations — one on ch. 73 to translate programs of WBAY-TV (ch. 2), Green Bay, and other on ch. 80 to translate programs of WLUK-TV (ch. 11), Marinette, Wis. Ann. Feb. 1. New Am Stations ACTIONS BY FCC Lucedale, Miss. — Tri-County Bcstrs. Inc. Granted 1440 kc, 1 kw D. P.O. address Wil- liam R. Guest, Station WPMP, Pascagoula, Miss. Estimated construction cost $13,150, first year operating cost $30,000, revenue $36,000. Crest Bcstg. Co. (WPMP) owns 72.36% of applicant. Ann. Jan. 28. Fredericksburg, Va. — Star Bcstg Corp. Granted 1350 kc, 500 w D. P.O. address c/o Free Lance-Star, Fredericksburg. Esti- mated construction cost $27,529, first year operating cost $60,000, revenue $60,000. Owned 91% by Free Lance-Star Publishing Co., publisher of Free Lance-Star, Charles S. Rowe (1.8%), editor and publisher, and others. Ann. Jan. 28. Hoquiam, Wash.— Twin Cities Bcstg Co. Granted 1560 kc, 1 kw D. P.O. address Box 345, Forest Grove, Ore. Estimated construc- tion cost $11,715, first year operating cost $45,000, revenue $52,000. Applicants are Mr. and Mrs. Irving V. Schmidtke. Mr. Schmidt- ke formerly owned KRWC Forest Grove. Ann. Jan. 28. APPLICATIONS Dardanelle, Ark.— Yell County Bcstg. Co. 1420 kc, 50 kw D. P.O. address Dardanelle, Ark. Estimated construction cost $11,947, first year operating cost $2,400, revenue $30,- 000. Applicant is Eulis W. Cochran who owns KCCB Corning, KTPA Prescott, and has 50% interest in KCCL Paris, all Arkansas. Ann. Jan. 28. Scott City, Kan.— Bcstrs. of Scott City 1310 kc, 50 kw D. P.O. address 6535 W. Jewell Ave., Denver, Col. Estimated con- struction cost $14,650, first year operating cost $37,800, revenue $46,000. Applicants are George B. and Florence Anderson, 50% each; who are sole owners of KLIR-AM-FM Denver, Col.; KCLO Leavenworth, KJRG- AM-FM Newton, both Kansas; and KJSK Columbus, Neb. Ann. Feb. 4. Lapeer, Mich.— Chief Pontiac Bcstg Co. 1530 kc, 1 kw D. P.O. address Box 448, Pontiac, Mich. Estimated construction cost $38,585, first year operating cost $60,000, revenue $70,000. Principals include Lancing Bcstg. Co., 55% and others. Lancing owns 55% of Chief Pontiac, licensee of WPON Pontiac, Mich. Ann. Feb. 1. Wyoming, Mich. — Wolverine Bcstg Co. 1530 kc, 50 kw D. P.O. address Box 175 Hastings, Mich. Estimated construction cost $31,755, first year operating cost $68,000, revenue $80,000. Applicants are John C. Lane, Ed- ward L. Barrett, and Edward Fitzgerald, all 33y3% each. Mr. Lane is postmaster of Galesburg, Mich.; Mr. Barrett is in auto- motive parts business; Mr. Fitzgerald is employe of WMAX Grand Rapids, Mich. Ann. Jan. 26. Northneld, Minn. — Northfield Bcstg. Co. 1460 kc, 50 kw D. P.O. address 182H2 Logan Ave. S., Minneapolis, Minn. Estimated con- struction cost $34,000, first year operating cost $60,000, revenue $66,000. Applicants Carroll E. Crawford and Kingsley H. Mur- phy Jr., equal partners, are co-owners KOTE Fergus Falls. Minn. Ann. Jan. 29. Kent-Ravenna, Ohio — Portage County Bcstg. Corp. 1520 kc, 5 kw D. P.O. address 24 E. State St., Akron Ohio. Estimated con- struction cost $54,951, first year operating cost $90,000, revenue $105,000. Principals in- clude Roger P. Buckley, 30%, Sam Joseph, 25%, and others. Mr. Buckley is in dairy business. Mr. Joseph is in automotive engine business. Ann. Jan. 26. Portsmouth, Va. — D.D. Cameron 1010 kc, 5 kw D. P.O. address Box 990, Wilmington, N.C. Estimated construction cost $76,605, first year operating cost $65,000, revenue $75,000. Applicant holds 40% partnership interest EDWIN TORNBERGi & COMPANY, INC. NEGOTIATORS FOR THE PURCHASE AND SALE OF RADIO AND TELEVISION STATIONS i , EVALUATIONS J FINANCIAL ADVISERS A NEW YORK 60 East 42nd Street MUrray Hill 7-4242 WEST COAST 860 Jewell Avenue Pacific Grove, California FRontier 2-7475 WASHINGTON 1625 Eye Street, N.W. District 7-8531 96 in WECT-TV Wilmington, N.C. Ann. Feb. 4. Richmond, Va. — Dover Bcstg. Co. 1540 kc, 10 kw D. P.O. address Dennys Rd., Dover, Del. Estimated construction cost $32,186, first year operating cost $72,000, revenue $75,000. Principals include Henry Rau, 68.6% and others. Mr. Rau is majority owner of WOL- AM-FM Washington, D.C, WDOV-AM-FM Dover, Del., and WNAV-AM-FM Annapolis, Md. Ann. Jan. 22. Existing Am Station ACTION BY FCC WDUN Gainesville, Ga. — Granted change of operation on 1240 kc from 250 w, un.l to 250 w-N, 1 kw-LS, DA-D; engineering con- ditions. Ann. Jan. 28. APPLICATIONS WFRL Freeport, 111. — Cp to increase power from 1 kw to 5 kw, install DA and make changes in trans, equipment. (1570 kc). Ann. Jan. 28. WHIR Danville, Ky.— Cp to increase day- time power from 250 w to 1 kw and install new trans. (1230 kc). Ann. Jan. 28. WFTG London, Ky. — Mod. of license to change hours of operation from unl. to specified hours: (1400 kc) Mon. thru Sat.: 6:00 a.m. to 8:00 p.m. Sunday: 7:45 a.m. to 8:00 p.m. Ann. Feb. 1. KCYL Lampasas, Tex.— Mod. of license to change hours of operation from unl. to specified hours: (1450 kc) Mon. thru Sat.: 5:00 a.m. to 7:00 p.m. Sunday: 7:00 a.m. to 1:00 p.m. Ann. Jan. 28. WPRE Prairie du Chien, Wis.— Cp to in- crease power from 500 w to 1 kw. (980 kc). Ann. Feb. 1. CALL LETTERS ASSIGNED KBRN Brighton, Colo.— Mile High Bcstg. Inc. Changed from KHIL. WKKD Aurora, 111.— Russell G. Salter. WAAP Peoria, 111. — Peoria Bcstg. Co Changed from WEEK. KVOB Bastrop, La.— Bastrop Bcstg. Co. Changed from KGAN. WDMV Pocomoke City, Md. — Ernest Tan- nen. Changed from WDVM. WQMR Silver Spring, Md.— WGAY Inc. Changed from WGAY. KMEO Omaha, Neb.— National Weekly Inc. Changed from KOWH. WEMJ Laconia, N.H. — Lawrence Bcstg. Co. WHLO Akron, Ohio— WHKK Bcstg. Co. Changed from WHKK. KUTA Blanding, Utah— Jack W. Hawkins. WKCW Warrenton, Va.-WKTF Inc. Changed from WKTF. WVAR Richwood, W. Va.— Royal Bcstg. Co. Changed from WMNF. WIXK New Richmond, Wis.— Radio St. Croix Inc. New Fm Stations APPLICATIONS Augusta, Me. — Twin City Bcstg. Inc. 101.3 mc, 4.845 kw. P.O. address P.O. Box 307, 160 Bangor St., Augusta, Me. Estimated con- struction cost $18,518. Twin City is licensee of WFAU Augusta, Me. Applicant fm will duplicate am programming. Ann Feb. 4. Wilmington, N.C. — Dunlea Bcstg. Indus- tries Inc. 93.9 mc 6.8 kw. P.O. address P.O. Box 1889, Wilmington, N.C. Estimated con- struction cost $4,000, first year operating cost $3,000, revenue $6,000. Principals include Richard A. Dunlea, 50%, and others. Mr. Dunlea was former 58% owner of WMFD- TV Wilmington, N.C. Ann. Jan. 28. Fulton, N.Y. — Cassill Radio Corp. 104.7 mc, 780 kw. P.O. address Station WOSC, Fulton, N.Y. Estimated construction cost $13,733, first year operating cost $53,500, revenue $60,000. Estimates based on both am and fm. Cassill is licensee of WOSC Fulton, N.Y. Ann. Jan. 21. South Boston, Va. — Halifax Bcstg. Co. 97.5 mc, 2.4 kw. P.O. address Box 490, South Boston, Va. Estimated construction cost $10,- 712, first year operating cost $3,000, revenue $5,000. Applicant is John L. Cole Jr. who is owner of WHLF South Boston, and WMEK Chase City, both Virginia. Ann. Jan. 29. Milwaukee, Wis. — Beacon Electronics Inc. 102.1 mc, 38.9 kw. P.O. address 715 N. Mil- waukee St., Milwaukee, Wis. Estimated con- struction cost $20,450, first year operating cost $35,000, revenue $40,000. Principals in- clude Paul T. Foran, 30.42%, and Robert G. Bickel, 14.07% and others. Both Messrs. Foran and Bickel are attorneys. Ann. Jan. 28. Pewaukee, Wis. — Paul A. Stewart 103.7 mc, 5 kw. P.O. address Box 504 Madison, Wis. Estimated construction cost $28,585, first year operating cost $9,000, revenue $9,000. Applicant is owner of WRVB (FM) Madison, Wis. Ann. Feb. 4. BROADCASTING, February 8, 1960 SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING through February 3 ON AIR AM FM TV Commercial Non-commercial Lie 3,398 644 471 Cps. 60 38 52 CP TOTAL APPLICATIONS Not on air For new stations 78 775 168 106 100 124 OPERATING TELEVISION STATIONS Compiled by BROADCASTING through February 3 VHF UHF 447 76 33 10 COMMERCIAL STATION BOXSCORE As reported by FCC through December 31. 1959 TV 523 43 Licensed (all on air) CPs on air (new stations) CPs not on air (new stations) Total authorized stations Applications for new stations (not in hearing) Applications for new stations (in hearing) Total applications for new stations Applications for major changes (not in hearing) Applications for major changes (in hearing) Total applications for major changes Licenses deleted CPs deleted AM FM TV 3,398 644 470' 58 34 52* 71 160 100 3,527 838 673 525 71 60 248 34 63 733 105 123 651 32 32 171 4 10 721 36 42 0 0 0 0 0 0 'There are, in addition, ten tv stations which are no longer on the air, but retain their licenses. 'There are, in addition, 38 tv cp-holders which were on the air at one time but are no longer in operation and one which has not started operation. r Existing Fm Stations ACTIONS BY FCC WTVB-FM Coldwater, Mich. — Granted change of operation from class A on 98.3 mc, ERP 260 w, ant. height 230 ft., to class B on 98.5 mc, ERP 6.3 kw, ant. height 210 ft. Ann. Jan. 28. Commission granted SCA for following fm stations to engage in functional music op- eration on multiplex basis: WJIM-FM Gross Telecasting Inc., Lansing, Mich.; KPSR (FM) Richard T. Sampson, Palm Springs, Calif, and WDAE-FM Smiley Properties Inc., Tampa, Fla. Ann. Jan. 28. CALL, LETTERS ASSIGNED KBOI-FM Boise, Idaho— Boise Valley Bcstrs Inc KEBR (FM) Sacramento, Calif— Family Stations Inc. Changed from KGMS-FM. KZFM (FM) Cortez, Col.— KVFC Inc. WGAY (FM) Washington, D.C.— WGAY Inc. Changed from WSHO (FM). WMFP (FM) Ft. Lauderdale, Fla.— Percy B. Crawford. WRAY-FM Princeton, Ind. — Princeton Bcstg. Co. KDMI (FM) Des Moines, Iowa— Percy B. Crawford. KWIX (FM) St. Louis. Mo.— Continental Bcstg. Corp. WIL-FM St. Louis, Mo.— WIL. WCMF (FM) Rochester, N.Y.— Community Music Service Inc. WHEN-FM Syracuse, N.Y.— Meredith Syra- cuse Radio Corp. WCOW-FM Sparta, Wis. — Sparta-Tomah Bcstg. Co. Inc. Ownership Changes ACTIONS BY FCC KCOP (TV) Los Angeles, Calif— Granted (1) renewal of licenses and (2) acquisition of positive control by NAFI Corp. through exchange of stock by Harry L. (Bing) Crosby Jr., Kenyon Brown, George L. Cole- man, Joseph A. Thomas and Alvin G. Flan- agan. NAFI Corp. is licensee of KPTV-TV Portland, Ore. Comr. Bartley issued fol- lowing dissenting statement: "For 32 years the Commission (and its predecessor) has consistently held that the principle of in- tegration of ownership-control and manage- ment of broadcast licensees is sound public policy. If this principle is still valid, I fail to see why the Commission should grant its consent to this transfer. If this principle is to mean anything, it should not be al- lowed +i bo a^-N-t0"1 through transfer of control." Ann. Jan. 28. BROADCASTING, February 8, 1960 KATZ St. Louis, Mo. — Granted assignment of license to Laclede Radio Inc. (Ralph N. Weil, president); consideration $600,000. Ann. Jan. 29. KFBB-AM-TV Great Falls, Mont.— Grant- ed transfer of control from Joseph P. Wil- kins et al to KFBB Bcstg. Corp. (Joseph P. Wilkins, president); consideration $616,000. Ann. Jan. 28. WLMJ Jackson, Ohio — Granted transfer of control from J. E. Willis to Dean C. Stuhlmueller; consideration $42,500 and transferor assumption of $17,500 liabilities. Ann. Jan. 28. WDAR Darlington, S.C. — Granted assign- ment of license from Ralph W. and Emily G. Hoffman to Walter P. Pearce; considera- tion $61,750. Ann. Jan. 28. APPLICATIONS KAAB Hot Springs, Ark — Seeks assign- ment of license of Phoenix Inc. from cor- poration to partnership. No financial con- sideration involved. Ann. Feb. 4. KSDA Redding, Calif. — Seeks assignment of license of Radio Redding Inc. from Paul B. Patrick, 40% and Wilford B. Moench, 60%, to Wilford B. Moench, sole owner, for $6,000. Ann. Feb. 4. KGEK Sterling, Col. — Seeks assignment of license of KGEK Die. from Elmer G. Beeh- ler, sole owner, to Alvin A. Ross, 80%, and Mr. Beehler, 20%, for $40,000 paid by Mr. Ross for his shares. Mr. Ross is station manager of KGEK. Ann. Feb. 4. WFAB South Miami, Fla.— Seeks transfer of cp from WFAB Inc. to United Bcstg. of Eastern Virginia Inc. for $40,000 represent- ing sale of 60% of stock. Contingent upon transfer, Louis G. Jacobs, 40%, will trans- fer his shares to United for unspecified terms. United has agreed to employ Harold E. King, 60% transferee, as consultant for three year period for $30,000. United is subsidiary of Friendly Bcstg. Co., owners of WOOK Washington, D.C.; WSID-AM-FM, Baltimore, Md.; WARK-AM-FM Hagers- town, Md.; WANT Richmond, and WYOU Newport News, both Virginia; WJMO Cleve- land Heights, Ohio; WINX Rockville, Md.; WFAN (FM) Washington, DC; WCUY (FM) Cleveland Heights, Ohio; and WMUR-TV Manchester, N.H. Ann. Jan. 14. KFRA Franklin, La. — Seeks assignment of cp of KFRA Inc. from Lionel B. DeVille, sole owner, to Mr. DeVille, and Chris T. Duplechain, 45% each, principal purchasers, for $7,200. Ann. Feb. 4. WPNF Brevard, N.C.— Seeks transfer of control of Pisgah Bcstg Inc. from Stella W. Anderson, administratrix of estate of Ed. M. Anderson, deceased, to Stella W. and Stella W. (Billie) Anderson. No financial Equipping a Radio Station? RCA Magnetic Disc Recorder Is a Great New Tool for Broadcasters ! It makes possible fast recording and playback of commercials and announcements. Extremely simple to operate, it minimizes the skill required to produce a professional recording. Erasable magnetic discs have a long life, equal to or greater than tape, thus production costs can be reduced. Whatever your equipment requirements, SEE RCA FIRST! Write for descriptive liter- ature to RCA, Dept. DB-22, Building 15-1, Camden, N.J. RADIO CORPORATION of AMERICA Tml<(s) consideration involved. Stella W. Anderson is administratrix of WBBO-AM-FM Forest City, WIFM Elkin, and WBRM Marion, all North Carolina. Ann. Feb. 1. WBBO-AM-FM Forest City, N.C. — Seeks transfer of control of Rutherford County Radio Inc. from Stella W. Anderson, ad- ministratrix of estate of Ed. M. Anderson, deceased, to Stella W. and Stella W. (Billie) Anderson. No financial consideration in- volved. Stella W. Anderson is administra- trix of WIFM Elkin, WBRM Marion, and WPNF Brevard, all North Carolina. Ann. Feb. 1. KARA Alburquerque, N.M. — Seeks transfer of control of KARA Inc. from Nickolas W. White, 51%, John P. Gallagher, 11.25% (plus Mrs. Gallagher's 11.25%) to John P. Gal- lagher, 36.75% (plus Mrs. Gallagher's 11.25%) and Nikolas W. White, 25.5% for $14,300. Ann Feb. 1. WAKU Latrobe, Pa. — Seeks assignment of license from WAKU Inc. to Joel W. Rosen- blum, sole owner, for $64,558. Mr. Rosenblum has majority interests in WISR Butler, Pa., and WTIG Massillon, Ohio. He is also sole owner of WACB, Kittanning, Pa. Ann. Feb. 1. WJVW North Augusta, S.C.— Seeks assign- ment of cp of North Augusta Bcstg. Co. from Ted Woodard, 10% and others to Shelton J. Rimer, 73%, and Ted Woodard, 27%, for $2,808. Mr. Rimer is in the real estate busi- ness. Ann. Feb. 4. WBPD Orangeburg, S.C. — Seeks assign- ment of license from Radio Orangeburg, a partnership, to Radio Orangeburg Inc, corp- oration. No ownership changes or financial consideration involved. Ann. Jan. 28. KBRK Brookings, S.D. — Seeks assignment of license of Brookings Bcstg Co. from Robert J. Reimers, Eugene J. Platek and Eider C. Stangland, 33y3% each, to Messrs. Reimers and Platek, equal partners for $28,- 704 paid to Mr. Stangland for his shares. Ann. Feb. 1. WBIR-AM-FM-TV Knoxville, Tenn.— Seeks assignment of license from WBIR Inc. to Taft Bcstg. Co. Merger into parent organi- zation; no ownership changes or financial consideration involved. Ann. Feb. 1. WHEV Millington, Tenn. — Seeks assign- ment of license from Memphis-Millington Bcstg. Co. to WHEY Radio Service for $63,- 500. Purchasers are John M. Latham and Robert C. Whiteley Jr., equal partners. Mr. Latham is 50% owner WTRO Dyersburg, and Mr. Whiteley is 50% owner of WKBL Cov- ington, both Tennessee. Ann. Feb. 4. KCTI Yakima, Wash. — Seeks assignment of license from Harrison A. Roddick, sole owner, to Yakima Valley Radio Inc. for $150,000. Purchasers are H.G. Wells Jr., David McKay, H.Q. Joucken, all 33V3% each. Mr. Wells is former general manager of KOLO Reno. Mr. McKay is president of tele- scripticn system. Mr. Joucken is secretary- treasurer of telescription system. Ann. Feb. 1 WJPB-TV Weston, W.Va.— Seeks transfer of control of WJPB-TV Inc. from J. P. Bea- com, sole owner, to Thomas P. Johnson, 47.5%, and George W. Eby, 2.5%, for $100,000. Mr. Beacom will pay into corporation addi- tional $85,000 for 50% interest. In addition. Telecasting Inc., of which Mr. Johnson is president, will withdraw its application for tv facilities in Weston. Ann. Jan. 28. WFAW Fort Atkinson, Wis. — Seeks assign- ment of license of Blackhawk Bcstg. Co. from Nathan L. Goetz, Robert Goetz, Merlin J. Meythaler and Robert K. Brown, all 25% each, to same principals, 20%, plus William Shepherd, 20% for $3,000, plus $4,800 assump- tion of debt which totals $24,000. Mr. Shep- herd is employee of WFAW. Ann. Feb. 4. WCCN Neillsville, Wis— Seeks transfer of control of Central Wisconsin Bcstg. Inc. from Herman North, 52°> and Howard Sturtz Jr., 39% to Mr. Sturtz, 46% and Mr. North. 45.2^, for $2,020 paid to Mr. North. Ann. Jan. 29. Hearing Cases FINAL DECISIONS By a decision, Commission (1) denied pro- test by Tomah-Mauston Bcstg. Inc. (WTMBl. Tomah, Wis., and (2) affirmed Oct. 22, 1958 grant of application of Jack L. Goodsitt for new am station (WTOJ) to operate on 1460 kc, D, in Tomah. Comrs. Craven and Cross not participating. March 12, 1959 initial de- cision looked toward this action. Ann. Jan. 28. By decision, Commission granted applica- tion of Star Bcstg. Corp. for new fm station to operate on 1350 kc, 500 w, D, in Fred- ericksburg, Va., and denied competing appli- cation of Historyland Radio for same facili- ties. An Oct. 7, 1958 initial decision looked toward granting application of Historyland and denying Star. Ann. Jan. 28. By order. Commission made effective im- mediately Oct. 13 initial decision and denied application of Rollins Bcstg. Inc., for addi- tional time to construct changed nighttime facilities of KATZ St. Louis, Mo., from 1 kw to 5 kw and modify directional array. KATZ is licensed on 1600 kc, 5 kw-D, 1 kw- N, DA-N. Ann. Jan. 28. By order. Commission made effective im- mediately Dec. 9 initial decision and grant- ed application of Tri-County Bcstrs. Inc., for new am station to operate on 1440 kc, 1 kw, D, in Lucedale. Miss. Ann. Jan. 28. INITIAL DECISIONS Hearing Examiner Forest L. McClenning issued initial decision looking toward grant- ing application of Suburban Bcstg. Corp. for new am station to operate on 1390 kc. 500 w, D, in State College, Pa. Ann. Feb. 1. Hearing Examiner Charles J. Frederick issued initial decision looking toward waiv- ing provisions of Sec. 3.188 and granting ap- plication of KVFC Inc., to change operation of KVFC Cortez. Colo., from 1 kw. D, to 250 w-N, 1 kw-LS, DA-N, continuing opera- tion on 740 kc. Ann. Feb. 1. Hearing Examiner Millard F. French is- sued initial decision looking toward grant- ing application of Fayetteville Bcstg. Co. to change facilities of station KHOG Fayette- ville, Ark., from 1450 kc, 250 w unl., to 1440 kc, 1 kw, D. Ann. Feb. 1. OTHER ACTIONS By memorandum opinion and order. Com- mission, on petition by WTVY, Inc., term- inated proceedings on order to show cause why its WTVY (TV) should not operate on ch. 4 instead of ch. 9 in Dothan, Ala. WTVY (TV) has new consented to modifica- tion of its license, rendering continuance of proceeding unnecessary. Ann. Feb. 1. By order, Commission lifted stay of its July 15, 1959 report and order in the Colum- bus, Ga. -Dothan, Ala., tv rulemaking pro- ceeding and made effective Feb. 1 modifica- tion of licenses of WTVY Inc., to operate station WTVY (TV) on ch. 4 instead of ch. 9 in Dothan, Ala., Columbus Bcstg. Inc., to operate station WRBL-TV on ch. 3 instead of ch. 4 in Columbus, Ga., and Martin Theatres of Georgia Inc., to operate station WTBM (TV) on ch. 9 instead of ch. 28 in Columbus, Ga. Ann. Feb. 1. KBBI Los Angeles, Calif. Benjamin C. Brown, Oceanside, Calif. — Designated for consolidated hearing applications of KBBI to change from ERP 19.5 kw, ant. height 175 ft., to ERP 33.95 kw, ant. height 2,783.6 ft., continuing operation on 107.5 mc, and Mr. Brown for new class B fm station to operate on 107.7 mc; made Sierra Madre Bcstg. Co., Sierra Madre, Calif., party to proceeding. Ann. Jan. 28. By memorandum opinion and order, Com- mission granted petition for reconsideration by Broadcast Bureau and amended June 17. 1959, order to extent of ordering that ap- plication of Orange County Bcstg. Corp. xo increase power of station WGNY Newburgh. N.Y., from 1 kw to 5 kw, continuing opera- tion on 1220 kc, D be retained in hearing and held in pending file without final ac- tion pursuant to Commission's public notice of June 18. 1957. pending ratification and ef- fectiveness of U.S. -Mexico agreement with respect to operation on Mexican clear chan- nels with 5 kw power during daytime hours. Comrs. Bartley and Cross dissented, latter issuing statement. Ann. Jan. 28. By memorandum opinion and order, Com- mission denied petition by Interstate Bcstg Inc. (WQXR), New York, N.Y., for review of Chief Hearing Examiner's order denying WQXR leave to intervene in proceedings on am applications of Consolidated Bcstg. In- dustries Inc., Natick, Mass., et al. Corar. Craven not participating. Ann. Jan. 28. Helena T.V. Inc., Helena, Mont.— On own motion, Com. (1) reconsidered and set aside its Dec. 29. 1959 action granting application for new tv station to operate on ch. 10. and (2) is advising Helena that application indi- cates necessity of hearing on financial questions. Comr. Lee absent. Ann. Jan. 28. Radio Anchorage Inc. Anchorage, Alaska —Is being advised that application for new tv station to operate on ch. 13 indicates necessity of hearing. This letter super- sedes 309(b) letter of Jan. 6. Comr. Lee absent. Ann. Jan. 28. John Clemon Greene Jr., Winchester, Va WSLS Roanoke, Va. Edwin R. Fischer, Win- chester, Va. — Designated for consolidated hearing applications involving use of 610 kc; made WHJB Greensburg, Pa., WIP Philadelphia, Pa., and WTVN Columbus Ohio, parties to proceeding; denied petition by Mr. Greene to dismiss Fischer applica- tion. Ann. Jan. 28. Commission addressed following letter to Laclede Radio Inc., N.Y.: "This is with reference to the application for Commission consent to the voluntary assignment of license of Station KATZ St Louis, Mo., from Rollins Broadcasting, Inc. to Laclede Radio Inc. "A review of this application reveals that Messrs. Milton M. Rink, G. Sumner Collins and Harry S. Goodman, and The Hall Syn- dicate Inc., are stockholders in the proposed assignee corporation. The application fur- ther indicates that Mr. Blink has substantial interests in the music publishing and record business; that Mr. Collins is engaged in the publishing and record business; that Mr. Collins is engaged in the publication of a newsletter; that Mr. Goodman's principal business is that of a radio program producer and a radio-television station representa- tive; and that The Hall Syndicate Inc., is 'engaged in the distribution of syndicated columns to newspapers throughout the United States.' "Item 9, Sec. IV of the application which concerns the average number of broadcast hours per week which will be used in ad- vertising or promoting any business, profes- sion or activity other than broadcasting in which the applicant is engaged or financially interested either directly or indirectly, re- quires a definitive response. In view of the other business interests of the assignee cor- poration's stockholders, the assignee's an- swer of 'not applicable' is not acceptable. "In view of the above a question is pre- sented as to whether the proposed acquisi- tion of Station KATZ by the assignee cor- poration will be used to promote or enhance the various private business interests of the above-named stockholders in preference to other businesses engaged in providing music, news, or program services to broadcast sta- tions. In view of this, it will be necessary for you to supdy this Commission with the following additional detailed information: "1. State whether the assignee corpora- tion will use its proposed acquisition of Station KATZ to enhance or pro- mote any music, news service, or pro- gram production business in which any of its stockholders have an in- terest. "2. State the average number of hours per week which will be used in advertis- ing or promoting any business, pro- fession, or activity in which the appli- cant, or its stockholders, are engaged or financially interested, either direct- ly or indirectly. "3. State whether there is any agreement, written or oral, express or implied, whereby the proposed assignee cor- poration has agreed, or will agree, to use, in its operation of Station KATZ STATION ENGINEERS! Here's a Trim, Thrifty KWFM TRANSMITTER ■Of * i Easy, Front Panel Tuning . . . ■■■■jj' Takes as little floor space as your office chairl FM-1000A AND LOOK AT THESE OTHER FEATURES: * Accessible, Vertical Chassis Design * Low Cost Tubes * Multiplex Operation * Conservatively Rated Components Operating in FM stations across the country, this cool beauty is running up new highs in performance, economy and reliability. Why not check into these ITA designs. PRICE: $4395.00 A. Including Factory Installation Service! By Far Your Best FM Buy INDUSTRIAL TRANSMITTERS AND ANTENNAS • UPPER DARBY, PA. FLanders 2-0355 98 (FOR THE RECORD) BROADCASTING, February 8, 1960 JANSKY & BAILEY INC. Executive Offices ME. 8-5411 1735 DeSoles St., N. W. Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. FEderal 3-4800 Member AFCCE Commercial Radio Equip. Co. Everett L. Oil lard. Gen. Mgr. INTERNATIONAL BLDO. Dl. 7-1319 WASHINGTON, D. C. P. O. BOX 7037 JACKSON 5302 KANSAS CITY, MO. Member AFCCE RUSSELL P. MAY 71 1 14th St., N. W. Sheraton Bldg. Washington 5, D.C. REpubiic 7-3984 Member AFCCE GUY C. HUTCHESON P. O. Bex S2 CRestview 4-8721 1100 W. Abram ARLINGTON, TEXAS WALTER F. KEAN CONSULTING RADIO ENGINEERS Associates George M. Sklom, Robert A. Jones 19 E. Qulney St. Hickory 7-2153 Riverside, III. (A Chicago suburb) JULES COHEN Consulting Electronic Engineer 617 Albee Bldg. Executive 3-4*16 1426 O St., N. W. Washington 5, D. C. Member AFCCE JAMES C. McNARY Consulting Engineer National Press Bldg., Wash. 4, D. C. Telephone District 7-1205 Member AFCCE A. D. Ring & Associates 30 Years' Experience in Radio Engineering 1710 H St., N.W. Republic 7-2347 WASHINGTON 6, D. C. Member AFCCE L. H. Carr & Associates Consulting Radio t. Television Engineers Washington 6, D. C. Fort Evans 1000 Conn. Ave. leesburg, Va. Member AFCCE SILLIMAN, MOFFET & ROHRER 1409 G St., N. W. Republic 7-6646 Washington 5, D. C. Member AFCCE WILLIAM E. BENNS, JR. Consulting Radio Engineer 3802 Military Rd., N. W. Wash., D. C. Phone EMerson 2-8071 Box 2468, Birmingham, Ala. Phono STate 7-2601 Member AFCCE CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Brecksville, Ohio (a Cleveland Suburb) Tel: JAckson 6-4386 P. O. Box 82 Member AFCCE —Established 1926- PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE KEAR & KENNEDY 1302 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE LYNNE C. SMEBY CONSULTING ENGINEER AM-FM-TV 7615 LYNN DRIVE WASHINGTON 15, D. C. OLiver 2-8520 HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airport San Francisco 28, California Diamond 2-5208 J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 17, Texas GLendale 2-3073 GEORGE C DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 501-514 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS FLeetwoed 7-8447 Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications-Electronics 1610 Eye St., N. W. Washington, D. C. Executive 3-1230 Executive 3-5851 Member AFCCE JOHN B. HEFFELFINGER 8401 Cherry St. Hiland 4-7010 KANSAS CITY, MISSOURI VIR N. JAMES SPECIALTY DIRECTIONAL ANTENNAS 1316 S. Kearney Skyline 6-1603 Denver 22, Colorado JOHN H. MULLANEY Consulting Radio Engineers 2000 P St., N. W. Washington 6, D. C. Colombia 5-4666 Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR. 5-3100 Service ] directory CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 CAPITOL RADIO ENGINEERING INSTITUTE Accredited Technical Institute Curricula 3224 16th St., N. W. Washington 10, D. C. Practical Broadcast, TV Electron Ics engineering home study and residence course. Write For Free Catalog, spec- ify course. PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston, W. Va. Dickens 2-6281 PRECISION FREQUENCY MEASUREMENTS AM-FM-TV COMMERCIAL RADIO MONITORING CO. P.O. Box 7037 Kansas City, Mo. Phone Jackson 3-5302 FREQUENCY MEASUREMENT AM-FM-TV WLAK Electronics Service, Inc. P.O. Box 1211, Lakeland, Florida Mutual 2-3145 3-3819 MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 NUGENT SHARP Consulting Radio Engineer 809-11 Warner Building Washington 4, D.C. District 7-4443 SPOT YOUR FIRM'S NAME HERE To Be Seen by 85,000* Readers — among them, the decision-mak- ing station owners and manag- ers, chief engineers and techni- cians— applicants for am, fm, tv and facsimile facilities. *ARB Continuing Readership Study BROADCASTING, February 8, 1960 99 the products or services of businesses in which its stockholders have an in- terest. If so, will such products or services be used in preference to, or to the exclusion of, like products or services furnished by other persons or corporations? "4. Submit copies of any written agree- ments, or written memoranda of the substance of any oral agreements, en- tered into, or which are proposed to be entered into, between the proposed assignee corporation and any of its stockholders, or businesses in which its stockholders have an interest. "The information requested above should be submitted as an amendment to the ap- plication within twenty (20) days from the date of this letter in order that further con- sideration may be given the application and should be submitted in triplicate, sub- scribed and verified in accordance with the provisions of Sec. 1.303 of the rules of prac- tice and procedure of the Commission." Ann. Jan. 28. Routine Roundup Commission addressed following letter to D.R. Hull, president of Electronic Industries Assoc. : "This is with reference to your letter of October 15, 1959, requesting that the FCC take necessary action to establish the Na- tional Stereophonic Radio Committee (NSRC) on an organizational basis similar to the Television Allocations Study Organi- zation (TASO). "As you are aware, the Commission has recently extended the date for filing com- ments in response to its Notice of Inquiry in Docket No. 12517 concerning stereophonic fm broadcasting from December 11, 1959. to March 15, 1960. This extension was based principally on the representations in the petition filed by the Electronic Indus- tries Association (EIA) indicating that the National Stereophonic Radio Committee will work diligently to complete its tests and consideration of stereophonic fm broadcast systems by March 15, 1960. "The Commission is desirous of proceed- ing expeditiously with its consideration of fm stereo in light of the interest which has developed in it and its relatively long pend- ency before the Commission. Accordingly, A press of a button is all it takes for complete and continuous programming with the Collins Automatic Tape Control. Tape recorded spots, announcements or programs are on the air, on cue, every time. No more threading, cueing or re- the Commission desires that suitable stand- ards for fm stereophonic broadcasting be finally adopted prior to consideration of stereophonic broadcasting in the standard broadcast or the television broadcast serv- ices. Therefore, the Commission contem- plates that it will be in a position shortly after March 15, 1960 to consider the issuance of a Notice of Proposed Rule Making in the matter giving consideration to comments filed in Docket No. 12517, the date to which the Commission has extended the time in which to file comments. "In light of the foregoing, the Commission has established a high priority for the fm stereo study, and in view of this factor believes that further consideration of your request should be deferred until completion of the above proceeding. Accordingly, it cannot accede to your request that it take the necessary action to establish the Na- tional Stereophonic Radio Committee on an organizational basis similar to TASO at this time. "The Commission recognizes the import- ance of the work being performed by NSRC in this field and you can count on the Com- mission's cooperation whenever possible." Ann. Jan. 28. ACTIONS ON MOTIONS By Comr. Rosel H. Hyde Granted petition by Tribune Publishing Co. for extension of time to Feb. 15 to file exceptions to initial decision in proceeding on its application and that of Fisher Bcstg. Co., for new tv stations to operate on ch. 2 in Portland, Ore. Action Jan. 28. Granted petition by Blue Island Com- munity Bcstg. Inc., for extension of time to reply to opposition by Elmwood Park Bcstg. Corp. to petition by Blue Island to modify and enlarge issues in proceeding on its application for new fm station in Blue Island, 111., et al.; extended time for reply to date upon which replies will be due on other pleadings submitted in support of opposition to petition by Blue Island to modify and enlarge issues. Action Jan. 29. Denied petition by Southbay Bcstrs. inso- far as it requests extension of time to re- spond to petition to enlarge issues in pro- ceeding on its application for new am sta- tion in Chula Vista, Calif. Action Jan. 29. winding. Each modular rack holds 120 tape cartridges individually labeled, com- pletely accessible. Cartridges for program- ming in segments from 40 seconds to 31 minutes. Contact your Collins represent- ative for complete information. By Chief Hearing Examiner James D. Cunningham Granted petition by Skokie Valley Bcstg. Co., Evanston, 111., for dismissal without prejudice of its am application which was in consolidated proceeding with am appli- cations of Charles J. Lamphier, Golden Val- ley, Minn., et al. Action Feb. 1. Scheduled hearings in following proceed- ings on dates shown: March 14: On appli- cations of Greentree Communications En- terprises Inc., and Jerrold Electronics Corp., for new tv stations to operate on ch. 9 in Flagstaff, Ariz. April 11: On am applica- tions of Cecil W. Roberts and Jane A. Roberts, Poplar Bluff, Mo., et al. Action Jan. 25. Continued to date to be later specified, hearing scheduled to commence on Feb. 3 in proceeding on application of The Spartan Radiocasting Co. (WSPA-TV). Spartanburg, S.C. Action Jan. 28. Scheduled hearing conference for 9:30 a.m., Jan. 28, in proceeding on application of The Spartan Radiocasting Co. (WSPA- TV), Spartanburg, S.C. Action Jan. 29. Denied request for issuance of three sub- poenas duces tecum filed by Wilton E. Hall (WAIM-TV ch. 40), Anderson, S.C, and Greenville Tele. Co. (WGVL ch. 23). Green- ville, protestants in remand proceeding on application for modification of cp to change trans, site of Spartan Radiocasting Co. (WSPA-TV ch. 7), Spartanburg, S.C. Ac- tion Jan. 29. By Hearing Examiner J.D. Bond Granted motion by Dixieland Bcstrs. for extension of time to Feb. 1 to respond to petition by Springhill Bcstg. Inc. for re- consideration in proceeding on its applica- tion which is in consolidated proceeding with am applications of Cookeville Bcstg. Co., Cookeville, Tenn., et al. Action Jan. 26; granted petitions for leave to amend their am applications by John M. Mc- Lendon tr as Radio Mississippi, Jackson, Miss.. Port Allen Bcstg. Co., Port Allen- Baton Rouge, La., Birmingham Bcstg. Co., Birmingham, Ala., Cosmopolitan Bcstg. Co., Memphis, Tenn., and denied petition for leave to amend its application by Spring- hill Bcstg. Inc., Mobile, Ala., all involving changes affecting radiation patterns; and ordered that for appeal purposes effective date of this order shall be Jan. 28: applica- tions are in consolidated proceeding with am applications of Cookeville. Action Jan. 27. Granted petition by Tomah-Mauston Bcstg. Inc. (WTMB), Tomah, Wis., to extent of extending time to Feb. 1 to file opposition to petition by Bill S. Lahm, Wisconsin Rapids, Wis., to delete issue in proceeding on their am applications. Action Jan. 26. By Hearing Examiner Thomas H. Donahue Granted motion by Caro Bcstg. Co. for extension of time from Jan. 29 to Feb. 8 to file proposed findings of fact and con- clusions of law in proceeding on its appli- cation and that of Tuscola Bcstg. Co., for new am stations in Caro, Mich. Action Jan. 27. By Hearing Examiner Charles J. Frederick Continued prehearing conference from Jan. 28 to Feb. 4 on order to Mile High Stations Inc. to show cause why license for its am station KIMN Denver, Colo., should not be revoked for certain program material broadcast. Action Jan. 27. Granted motion by E. Anthony & Sons Ins. (WOCB), West Yarmouth, Mass., to ex- tent of changing date for exchange of engineering data by group 7 from Feb. 1 to Feb. 19 and date for further prehearing conference from Feb. 15 to March 7. Action Jan. 26; ordered that, in future, all parties submitting documents of any nature shall clearly identify thereon group in which they are applicants or are related. Action Jan. 26; granted motion by James Bcstg. Inc. (WJTN), Jamestown, N.Y.. to change date for exchange of engineering data in group 4 from Jan. 25 to Feb. 8 and for further prehearing conference from Feb. 9 to 2 p.m., Feb. 23. Action Jan. 27, all in con- solidated proceeding on am application of Fredericksburg Bcstg. Corp. (WFVA). Fredericksburg, Va., et al. By Hearing Examiner Millard F. French Granted motion by Florida Gulfcoast Bcstrs. Inc.. for extension of time from Feb. 16 to March 1 to file reply findings and conclusions and from March 15 to April 1 to file reply to conclusions in Largo, Fla.. tv ch. 10 proceeding. Action Feb. 1. By Hearing Examiner Annie Neal Huntting Granted motion by Charles E. Springer for continuance of dates designated for various procedural steps in proceeding on his application and that of James J. Wil- liams for new am stations in Williamsburg Continued on page 107 BROADCASTING, February 8, 1960 COLLINS RADIO COMPANY • CEDAR RAPIDS • DALLAS • BURBANK 100 (FOR THE RECORD) AUTOMATIC CONTINUOUS PROGRAMMING COLLINS AUTOMATIC TAPE CONTROL CLASSIFIED ADVERTISEMENTS < Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 20ff per word— $2.00 minimum • HELP WANTED 25 recent earnings, photo to Suite 3500, 40 & § Wall Street, New York. J f~&-< ,^or- '~>&~- --sy^ Announcers ANNOUNCERS— JOB OPPORTUNITIES SUPPING BY? N.Y.S.A.S. is the only school in the east that offers advanced coaching EXCLU- SIVELY ... In announcing and operation of console, from disc to tape to et's, com- pletely ad-lib for a tight format. 12 week course coached by New York Broadcasters. Get the MODERN SOUND. KNOW MODERN RADIO. Now a limited number of beginners being accepted for special course. For appoint- ment call Mr. Keith at SU 7-6938. NEW YORK SCHOOL OF ANNOUNCING I SPEECH 160 West 73rd Street New York 23, N.Y. A MESSAGE OF IMPORTANCE TO RADIO STATION OWNERS Top-flight manager in major market now available for new challenging sit- uation. Proven record of successful per- formance with big and medium market stations. Unique knowledge of sales, programming, merchandising, sales pro- motion, including solid contacts in na- tional sales. You can depend on me to make a station take-off; to make ratings rise dramatically; to keep them up through sound understanding of all phases of programming and promotion. Let's talk about your particular problem and how I may fit into your picture. Box 965R, BROADCASTING HERE'S A FINE SALES OPPORTUNITY . . . created by a vacancy on our local sales staff. Hard-working, seasoned radio account executive with proven large market sales ability should earn $10,000 first year with a realistic potential well above that. Sta- tion is consistently one of the top-rated in America's 12th market with programming beamed in good taste to the masses. Has been a major factor in the area for 38 years. All inquiries handled in con- fidence. Contact — . Dudley Tichenor, Dir. of Sales RADIO STATION WFBR 13 East 20th St., Baltimore 18, Md. Mulberry 5-1300 BROADCASTING, February 8, 1960 105 Situations Wanted — (Cont'd) WANTED TO BUY EMPLOYMENT SERVICE Management PROGRAM MANAGER For strong music programming operation in radio or radio tv. Broad background, 20 years experience radio and recordings ranging from pops, jazz to classics. 39 year old family man of conservative char- acter, integrity and sobriety. Currently cleared for classified government work. Salary $9,000 plus. Box 221S BROADCASTING. Stations WKID Broadcasting Company, Urbana- Champaign, Illinois wishes to acquire ad- ditional radio properties. Excellent financial references. We need complete information on stations. All replies confidential. Reply to Donald Harding, Chairman Board of Directors, 18 Cambridge Lane, Deerfield, Illinois. Windsor 5-3276. RADIO TV ADV. Top job placements in the dynamic south- east. Hundreds of job openings. • Announcers # Engineers • Disk Jockeys • Copywriters • News Directors • Salesmen Free registration — Confidential Professional Placement 458 Peachtree Arcade Atlanta, Ga. Sam Eckstein JA 5-4841 Announcers i i A strong hard-hitting sales and announcing crew of 5 top country and western person- alities will be available soon. This out- standing group has doubled our business in ninety days. Personally recommended for station with financial blues. Call me or write: James T. Ownby KONI Radio Station Phoenix, Arizona Telephone ALpine 8-8044 TELEVISION Help Wanted Production-Programming, Others WANTED TV WRITER TV PRODUCER Both openings for young men with rea- sonable amount of experience behind them working on top-flight consumer products or service accounts, but look- ing for more opportunity to show their abilities. Show us how good you are by sending (insured mail) commercial scripts, films, complete resume, snap shot, salary desired. Material will be re- turned. Confidences respected. Our staff knows of this ad. Top-rated solid agency. New York State location Box 175S, BROADCASTING. FOR SALE Equipment FOR SALE TV OR FM TOWER Priced to Sell 400 ft. Stainless Triangular Guyed Tower In Good Condition Will Support RCA 12 Ray High Rand TV Antenna IDEAL FOR TV OR FM Write: Rox 978R, RROADCASTING. ADV. EXECS. CITROEN Be ready for spring. Have 1956 DS- 19 Citroen . . . cream color . . . best offer drives car home. Must sell in week. Car can be sesn by calling Overseas Motors, 37 West 57th St., N.Y.C. Plaza 5-1534. STATIONS FOR SALE SOUTHERN CALIFORNIA This fulltime long established sta- tion has shown consistent owner- ship earnings in excess of $50,000 annually with revenues of over $175,000. Fine real estate included in price of $260,000 on terms with 29% down or $220,000 cash. Box 235S, BROADCASTING Miss. Single 250w 140M terms Tenn. Single lkw 75M terms Tenn. Single lkw-D 55M terms Va. Single 250w 60 M terms III. Single 500w 95M terms Va. Single lkw-D 80M terms Calif. Single 250w 65M terms Minn. Single lkw-D 105M terms Ky. Single lkw-D 100M terms Calif. Single 250w 68M terms Fla. Small 250w 50M terms Fla. Small 250w 85M terms N.Y. Medium lkw-D 150M terms La. Medium lkw 150M terms Miss. Medium lkw-D 75M terms Ga. Metro 5kw 200M terms Va. Metro 250w 330M terms Ala. Metro lkw-D 175M terms N.C. Metro 500w 170M terms Fla. Large 5kw 185M terms Fla. Maior 250w 250M terms And Others PAUL. H. CHAPMAN Atlanta Chicago New York San Francisco 'GUNZENDORFER^— California near Los Angeles 1000 watt daytimer $175,000. Growing market. California Southern regional 1000 full- timer $275,000. Washington 250 watter fulltimers $69,500 with low down. Oregon fm $150,000. Arizona two markets, one at $70,000 the other $55,000 29% down. Balance 10 years. WILT GUNZENDORFER AND ASSOCIATES 8630 W. Olympic, Los Angeles, Calif. Licensed Brokers — Financial Consultants Phone Olympia 2-5676 COMPANY INCORPORATED MEDIA BROKERS Please address: 1182 W. Peachtree Atlanta 9, Ga. THE PIONEER FIRM OF TELEVI- SION AND RADIO MANAGEMENT CONSULTANTS ESTABLISHED 1946 NEGOTIATIONS MANAGEMENT APPRAISALS FINANCING HOWARD S. FRAZIER, INC. 1736 Wisconsin Ave., N.W. Washington 7, D. C. Have Texas single fulltime making money. Priced approximately 1959 billing with xmitter site and office bldg. included. #48,- 000 with #16,500 down, bal. 5 •/> yrs. at 6% = Profitable Southwest regional medium market. Nice property for #87- 500 29% = Southern major regional. In black. #300, 000 25% = West Coast fulltime regional, #275,000. Excellent terms. PATT McDONALD, Box 9266, Austin, Tex. GL. 3-8080 or Jack Koste, 60 E. 42nd., NY 17, NY. MU. 2-4813. NORMAN & NORMAN INCORPORATED Brokers — Consultants — Appraisers RADIO-TELEVISION STATIONS Nation-Wide Service Experienced Broadcasters Confidential Negotiations Security Bldg. Davenport, Iowa STATIONS FOR SALE — SOUTHERN FULL TIME. Absentee owned. Large market-. $45,000 down. TOP EASTERN MARKET. Daytime. Needs $80,000 down. CALIFORNIA. Full time. Dynamic and fast growing market. One of the few stations available at $35,- 000 down in so large a market. SOUTHWEST. Daytimer. Excellent dial position. The finest equipped station in the whole country. Gross $14,000 month. Asking $240,000 with 29% down. Many Other Fine Properties Everywhere. JACK L. STOLL & ASSOCS. 6381 Hollywood Blvd. Los Angeles 28, Calif. HO. 4-7279 106 BROADCASTING, February 8, 1960 Continued from page 100 and Highland Springs, Va.; continued hear- ing from Feb. 15 to Feb. 29. Action Jan. 26. Scheduled prehearing conference for 2 p.m., Feb. 26 in proceeding on am applica- tions of Cecil W. Roberts and Jane A Roberts, Poplar Bluff, Mo., et al. Action Jan. 27. Upon agreement of parties in proceeding on application of Service Bcstg. Co., for new am station in Concord, Calif., con- tinued hearing from March 31 to May 2. Action Jan. 27. Granted petition by Radio Atascadero for continuance of prehearing conference from Feb. 1 to Feb. 25 in proceeding on its appli- cation and that of Cal-Coast Bcstrs., for new am stations in Atascadero and Santa Maria, both California. Action Jan. 28. Upon agreement of the parties in pro- ceeding on applications of United Elec- tronics Laboratories Inc., and Kentuckiana Television Inc., for new tv stations on ch. 51 in Louisville, Ky., continued hearing from Feb. 23 to May 23. Action Jan. 28. Granted request by Tri-State Bcstg. Co. for continuance of various procedural dates in proceeding on its application for new am station in Summerville, Ga.; continued hear- ing from Feb. 12 to Feb. 25, at 2 p.m. Action Jan. 29. By Hearing Examiner Isadore A. Honig Granted request by Federal Aviation Agency and scheduled oral argument for 9 a.m., Feb. 2 on petition by Agency on behalf of itself and Department of Army and Navy for indefinite extension of time for hearing in proceeding on application of M&M Bcstg. Co. (WLUK-TV), Marinette, Wis. Action Jan. 29. By Hearing Examiner David I. Kraushaar On own motion, scheduled a prehearing conference for Feb. 19 in proceeding on ap- plications of Greentree Communications Enterprises Inc., and Jerrold Electronics Corp. for new tv stations to operate on ch. 9 in Flagstaff, Ariz. Action Jan. 27. Issued order following prehearing con- ference in proceeding on application of Suburban Bcstrs. for new fm station in Elizabeth, N.J., formalizing certain agree- ments, of procedural nature, and continued hearing from March 10 to March 23. Action Jan. 29. By Hearing Examiner Forest L. McClenning Granted request by Newport Bcstg. Co., West Memphis, Ark., for continuance of date for exchange of exhibits from Jan. 18 to Feb. 23 and for hearing from Feb. 23 to March 21 in proceeding on its am appli- cation, et al. Action Jan. 26. Issued order following Jan. 27 hearing conference in proceeding on am applica- tion of Radio Americas Corp. (WORA), Mayaguez, P.R., formalizing certain agree- ments reached, and scheduled hearing for April 12. Action Jan. 28. BUSINESS OPPORTUNITY WE'LL MERGER OR ACQUIRE STATION REP ORGANIZATION Busy, well-staffed, well-financed, sta- tion rep seeks rapid expansion by merger or acquisition. Replies in con- fidence. Box 171S, BROADCASTING Miscellaneous MR. OWNER Your station losing money? We can put you in the black in 90 days. MANAGEMENT AND ENGINEERING CONSULTANTS Suite Number 2 1509 South Andrews Fort Lauderdale, Florida By Hearing Examiner Herbert Sharfman On request by International Good Music Inc., and without objection by other parties, continued hearing from Feb. 23 to March 8, and continued other procedural dates in proceeding on its application and that of Lawrence W. Felt for new fm stations in Carlsbad and San Diego, both California. Action Jan. 27. On request of Herbert T. Graham, and without objection by other parties, reopened record to receive Graham Exhibit 23 and closed record in proceeding on his appli- cation and that of Triad Television Corp., for new am stations in Lansing, Mich. Ac- tion Feb. 2. Granted petition by Santa Rosa Bcstg. Co., for leave to amend its application for new am station in Santa Rosa, Calif., to substitute a new Sec. Ill (financial qualifi- cations). Action Jan. 27. By Hearing Examiner Elizabeth C. Smith Granted petition by Poston-Larson Bcstg. Co., Graham, N.C., for leave to amend its am application to specify change of 180 ft. in site of ant.; granted motion by North Carolina Electronics Inc., Raleigh, NC, for continuance of dates now fixed for certain procedural steps in proceeding on its am application, et al, and scheduled hearing for April 12; both applications are in consolidated proceeding with am appli- cations of H and R Electronics Inc., Green- ville, N.C., et al. Action Jan. 26. Granted petition by Florence Bcstg. Inc., Brownsville, Tenn., for leave to file one day late its response to petition by Mt. Vernon Radio and Television Co., to en- large issues in proceeding on its am appli- cation, et al. Action Jan. 26. BROADCAST ACTIONS by Broadcast Bureau Actions of January 29 WBBZ Ponca City, Okla. — Granted assign- ment of license to Gareth B. and Allan W. Muchmore d/b under same name. KBRK Brookings, S.D. — Granted license covering increase in power and installation new trans. KWFR San Angelo, Tex. — Granted mod. of license to operate trans, by remote control. KMCS (FM) Seattle, Wash.— Granted mod. of license to change name to Market- Casters Inc. KFAR Fairbanks, Alaska — Granted cp to install trans, as aux. trans. WPAW Pawtucket, R.I. — Granted cp to in- stall new alternate main trans, at present location of main trans.; remote control per- mitted. WKMF Flint, Mich. — Granted cp to install old main trans, as aux. trans. KJR Seattle, Wash. — Granted cp to install aux. trans, at present trans, site. KCOH Houston, Tex. — Granted cp to install new trans, at present trans, site as aux. trans. KOLE Port Arthur, Tex.— Granted cp to install new trans., change main studio and remote control location, and make changes in trans, equipment. Granted cps to install new trans, for fol- lowing stations: KXLK Great Falls, Mont.; KPLC Calcasieu Bcstg. Co., Lake Charles, La.; KDON, Salinas, Calif, (new type trans). WPIK Alexandria, Va. — Granted cp to make changes in aux. ant. system. WMIX-FM Mt. Vernon, III.— Granted cp to install new trans, and increase ERP to 50 kw; remote control permitted. KB ST Big Spring, Tex.— Granted mod. of cp to change type trans, and make changes in trans, equipment. KCFM (FM) St. Louis, Mo.— Granted mod. of cp to increase ant. height to 240 ft.; increase ERP to 82 kw, and make changes in ant. system; condition. WMIL-FM Milwaukee, Wis. — Granted mod. of cp to decrease ERP to 25.5 kw; in- crease ant. height to 280 ft.; change ant. trans, and studio location, and make changes in ant. system; conditions. WRNW (FM) Mt. Kisco, N.Y.— Granted mod. of cp to change main studio and remote control location and make changes in trans, equipment (frequency and mod- ulation monitor). KLAC-FM Los Angeles, Calif.— Granted mod. of cp to change type trans.; decrease ant. height to 2,790 ft.; make changes in ant. system and change type ant.; remote control permitted. Following stations were granted exten- sions of completion dates as shown: KXQR (FM) Fresno, Calif, to April-30; WFMB (FM) Nashville, Tenn. to March 1; WANN- FM Annapolis, Md. to May 11; KITT (FM) San Diego, Calif, to August 1; KMER (FM) Fresno, Calif, to June 1; WFLI Lookout Mountain, Tenn. to May 1; WMOZ Mobile Ala. to May 2; WATR Waterbury, Conn, to August 10. BROADCASTING, February 8, 1960 Actions of January 28 KTSM-TV El Paso, Tex.— Granted exten- sion of completion date to March 1 WKBM-TV Caguas, P.R.— Granted exten- sion of completion date to March 15. Actions of January 27 WGBF Evansville, Ind.— Granted assign- ment of license to WGBF Inc. *KERA-TV Dallas, Tex.— Granted mod. of cp to change ERP to vis. 107 kw, aur 53.7 kw; trans location, studio location; in- stall new trans, and new ant. system, make changes in equipment and correct coordinates; ant. 330 ft. Actions of January 26 KTTR Rolla, Mo.— Granted assignment of license to Luther W. Martin tr/as Show- Me Bcstg Co. WSUN St. Petersburg, Fla.— Granted mod. of license to operate main trans bv remote control; conditions. * WCRC Scotland Neck, N.C.— Granted mod. of cp to change type trans, and mf.^ci;ilal\ges in trans- equipment. WBSM New Bedford, Mass.— Granted mod. of cp to operate trans, by remote control; conditions. WJBW New Orleans, La.— Remote con- trol permitted. WBEN Buffalo, N.Y.— Granted change of remote control authority. Actions of January 25 WBRK Pittsfield, Mass.— Remote control permitted (aux. trans.). Following stations were granted exten- K°w~r<^ completion dates as shown ^™).Sa„n Antonio Tex. to June 9 KROW(FM) Houston, Tex to June 29 WGTE-TV Toledo, Ohio to April 27 Action of January 12 WLOS-TV Asheville, N.C. -Granted cp to make changes in ant. systems and other equipment. Action of January 11 formation1*'0™' Utah-^anted license Action of January 6 W78AA Frostburg, Md.— Granted co to change ERP to 1120^0 w, lype trlns., Ptype ant., and to include LaVille, Cresseps- town and environs, Md., in with their principal community. PETITIONS FOR RULEMAKING FIXED WCRB-FM Waltham, Mass.— Requests amendment of rules by deleting wording iznffai hv°L!n(Cluilm,? note" and in SecS 3.204(a) by deleting all wording after "The slgnal "itensity requirements of Sec 3 311 shall determine the minimum coverage of a class B station." Ann. Jan. 29. Kahn Research Lab. Inc. Freeport, N Y —Requests approval of rules and stan'd- h^dLfor+- Kahn System" of stereophonic tio°nasdCA^nngJafn0r2|tandard br°adcas? ^ License Renewals The following stations were granted re- KP™° ™,np:K ™ Seattle, Wash ; K-FFM (FM) Portland, Ore.- KTWR ifm Tacoma Wash.; KUGN-FM ' Eugene ™ KUOW (FM) Seattle, Wash.; *KWAX (FM) KFaTw^ ™-TV Anchorage, Alaska K.bAR-TV Fairbanks. Alaska; KGMB-TV KMAUt/w3'!1 KHBC-TV Hilo, Hawaii; KMAU-TV Wailuku, Hawaii; KMVI-TV KTVA U;Tva,Wai1: KOMO-TV Seattle, Wash ; w a „ ( V),- Anchorage, Alaska; KUAM- TV Agana, Guam; *KOAC-TV, KPC-29 30 Corvalhs, Ore.; KABY Albany Ore KACT £hAep?alrfS' °re^ ^ Honolulu Hawah1 KAPA Raymond, Wash.; KASH Euffene KBR;rKM^^ker' ^ND Ben^ffre6;' ivtSKC Mt. Vernon, Wash.- KCLX CnMav Wash.; KDOV Medford, Ore.; KELA Cen- traha-Chehalis, Wash.; KFIR North Bend Ore.; KFLW Klamath Malls, Ore.; KGMB & aux., Honolulu, Hawaii; KGU Honolulu Hawaii; KGY Olympia, Wash.; KHBC Hilo Hawaii: KIFW Sitka, Alaska; KPOI Hono- lulu, Hawaii; KIMA Yakima, Wash ; KISN Vancouver, Wash.; KIT & aux., Yakima KJTI„ Chehalis-Centralia', Wa™ Portland, Ore.; KLOG Kelso, Wash.; OQx^a£ima' Wash-: KMCM McMinnville, Ore ; KMVI Wailuku, Hawaii; KNPT New- port, Ore.; KOAC Corvallis, Ore.- KOHU Hermiston, Ore.; KOMB Cottage Grove nil '- £S™ Eugene Ore.; KPAM Portland! Ore.; KPDQ Portland, Ore.; KPLK Dallas Ore.; KPOA Honolulu, Hawaii; KRCO Prmeville, Ore.; KRNS Burns, Ore.; KSLM Salem, Ore.; KSRV Ontario, Ore.: KUAM Agana, Guam; KUIK Hillsboro, Ore.; KUJ Walla.. Walla Wash.; KULA Honolulu, Hawaii; KXA Seattle, Wash.; WIBW Topeka Kan.; WIBW-TV Topeka, Kan.; KCOY Santa Maria. Calif.: KHOF (FM) Los An- Seles-, Calif.; KSJO-FM San Jose, Calif ; KNEZ Lompoc, Calif.; KHOT Madera Calif • £E?X Livingston, Tex.; KEYM (FM) Santa Maria, Calif. (FOR THE RECORD) 107 HOW IS IT POSSIBLE FOR ONE STATION TO EARN 79% OF LOCAL BUSINESS? It's true in Des Moines, Iowa, where KRNT-TV has had over 79% of the local business in this major 3-station market for 3 years! There is nothing so satisfying as doing busi- ness with people who know what they're doing and where they're going. Leading local and national advertisers have known for years that the "know-how, go-now" stations in Des Moines are KRNT Radio and KRNT-TV. They have confidence in the ability of our people to make their radio and television investments profitable. It seems clear that for these astute advertisers, there is nothing so satisfying as radio and television fare presented by good, honest, experienced air personalities who know what they're doing. From surveys made several times a year for the last several years, it seems evident that the people of Central Iowa like to listen to and view our stations. Latest F.C.C. figures show KRNT-TV handled over 80% of ALL the local television adver- tising placed in this three-station market. The year before, over 79% . . . and the year before that, over 80%. Our local RADIO business in a six-station market has always exceeded that of our nearest competitors by a country mile. We know for a fact that these figures are merely a reflection of our public acceptance . . . our long-standing excellence in public service . . . reliability that is vital in all selling! We believe this to be true: the ones that serve are the ones that sell in Des Moines. People believe in and depend upon these stations. Check the ratings, check The Katz Agency, check the cash registers. KRNT RADIO and TV COWLES STATIONS REPRESENTED BY THE KATZ AGENCY, INC. OUR RESPECTS TO . . . Oscar Katz The tables were turned on Oscar Katz last summer when CBS-TV moved him up to vice president in charge of network programs. Oscar, who's not averse on occasion to helping support a hopeful play for Broadway or riding a few dollars on a filly's nose, suddenly found the network betting on his track record to help it place, and win, with its shows. For a while it was all he could do to get to the starting gate. A few months had gone by since Hubbell Robinson had resigned to launch a production company and the programming depart- ment lacked top direction. The 1959-60 tv season was about to begin; Louis Cowan, then CBS-TV president, whisked him away to the West Coast and on his desk were piled papers with notes attached that cheerily assured: "Oscar, this is your baby now." Workfest • Oscar Katz has a knack for this; he nursed the baby through, cleared his desk and just worked, taking problems along with him for night ses- sions at home. (He's back to a normal schedule of 9:30 a.m. through 7:30 p.m.) An ex-researcher with an under- standing of "organization," he made this the first order of things for the pro- gram department. It may have been happenstance but the slender, almost frail-looking Mr. Katz just seemed to bob up when the chips were down. In 1956, competition gave daytime programming an importance it had never quite attained in earlier years and some of the more impatient even de- tected a stale sameness. Into this still air strode the friendly and slight figure of Oscar Katz, CBS' top research execu- tive, to stir things up a bit. With Mr. Katz came new thinking. CBS-TV experimented with country music when NBC-TV had its Today (he doesn't like imitation). He reasoned that daytime programs are viewed by the woman in the house and he quickly concluded that through tv she ought to be brought out into the world. Result: The Verdict Is Yours, the existing form of the daytime serial placed against a reality setting; On the Go, human in- terest with on-location production via mobile tape unit to heighten the show with a natural habitat. Innovator • There were innovations, including a series on women's role (and problems) in the development of the rugged West; the scheduling of the suc- cessful Captain Kangaroo for children, and the more recent Woman! series of specials for their mothers. Asked to sum up Oscar Katz in a few words, an associate glibly obliged by pruning the request to the initials. That stamp of being "O.K." is as indel- ible on Oscar Katz as is the old CBS "school" tie. He wore it first in 1938 in the then- neophyte CBS research department where a bright, practical scholar named Frank Stanton was making his career. A few years later (1942) and Mr. Katz was assistant director; he subse- quently (in 1948) moved up to director of the department. When tv had grown in stature, a separate research unit was established at CBS-TV and Oscar Katz appointed as its director. In that year (1951) he also began to branch out into programming. As a member of the CBS-TV Network Executive Program Plans Board, he worked closer to the area of program policy, devoting nearly half of his time to such problems as program scheduling. (For an interval during World War II, Mr. Katz was away from CBS New York, when the network loaned him on special assignment to the Office of War Information.) Via Post Office • A night student at the College of the City of New York, Mr. Katz says his degree (mathematics and statistics) didn't come until 29 years after his birth (April 12, 1913 in Brooklyn, N.Y.) and while he was at CBS. He confides blandly, "Eventually I received my degree in the mail." He checks off his programming phi- losophy so: The show is important and CBS-TV's Katz Variety within balance he's no stickler for formula. As do others in the CBS camp, he believes in variety programming within a balanced schedule. He sees the excitement of "specials" perhaps giving way to the "special of distinction" (either extraor- dinary in concept or perhaps a flavor of an event, or both). He reflects that he's often been asked, "What do you think of hour shows? Will there be more of them?" His answer is that it will be program content that will determine the show length. His view is that a network must build different shows of various lengths — no rut for him in a network's pro- gram route. Mr. Katz says there will always be a "big emphasis" in tv on research (audi- ence measurement). He explains the rea- sons are simple enough: There is no box office for measuring circulation of the medium so audience measurement must fill this "void." He has a word of warn- ing, however, that research is an approx- imation (because it is based on sampl- ing) and so must be used very carefully — one cannot get "wild," he says, on the basis of initial surveys. He personally withholds judgment until the "national" among rating reports is in and he then watches a program's trend: he respects the lower-rated program that moves up with each rating period. Ratings, he feels, provide a necessary guide and the industry must go along with them. Mr. Katz lives quietly in the Rego Park section of Queens with his wife, the former Rose Wolfe, whom he mar- ried in 1938, and their two children, Joan Ellen 15 and Marjorie Ann 12. He doesn't get to the track as often as he would like, though he spent a one- day vacation last year at Jamaica. His love for the theatre has con- tributed to his work. Over the years, he has made a token or larger investment in Broadway productions, supporting some 40 shows. He takes measure of his "editorial" judgment in the creative area by making decisions on the basis of reading play scripts and other study and then watching for reviews and public reaction. This experience has brought him the desired contact with per- formers and directors. Among the many successful shows he supported: "Peter Pan," "Guys and Dolls," "The Dark at the Top of the Stairs," "The Moon Is Blue" and "The Boyfriend." No Recoup • His interest in a theatre venture comes from a reading of a script but occasionally he goes in "blind." With a wistful smile, he says: "It can be worse than the stock market because there's no recoup here on a flop." A homebody, Mr. Katz restricts out- side activities. He is a member of the Market Research Council and of the Friars and Players Clubs. BROADCASTING, February 8, 1960 109 EDITORIALS Rigged and loaded THE following item appeared in the regular "Question Box" feature of Parade, the Sunday newspaper supple- ment, for Jan. 31: "Q: Robert Lishman, counsel for the House Subcommit- tee on Legislative Oversight, claims that key personnel in many radio stations 'have long, serious criminal records.' Is this true? — W.P., Tucson, Ariz. "A: Unfortunately, it is. Station owners are firing such personnel before station identities are revealed." If the item were true, Parade grossly underplayed it. If the item were not true, Parade's editors owe everyone in radio an apology. We'll bet an apology is in order. To begin with, Mr. Lishman has never stated, to our knowledge, that "many" stations employed persons with criminal records. He said "some" stations were involved. And if anybody has been fired from any station because the Oversight committee said he had a criminal record, we haven't heard of it. The Parade item was rigged just as thoroughly as Twenty- One was rigged. If there is a "W.P., Tucson, Ariz.," his question should have been edited to conform with facts. The answer given by Walter Scott, who conducts Parade's "Question Box," should have stated its source, if it had one. We wouldn't spend this space discussing the incident if it were not typical of a good deal of shoddy reporting about broadcasting being done by newspapers and magazines these days. It is also typical, unfortunately, of some publications which are parts of companies that also own broadcast properties. Parade is a part of the J.H. (Jock) Whitney enterprise which also owns the New York Herald-Tribune and the Corinthian radio and television stations, among other prop- erties. The top management of that and similar organiza- tions would do both publishing and broadcasting a service by seeing that one didn't beat the other with unfair and in- accurate reports. It's NARBA now A LESSON in congressional relations was taught last week. Harried broadcasters everywhere should take heed. Within 24 hours the subcommittee and the full Senate Foreign Relations Committee unanimously approved the North American Regional Broadcasting Agreement and the related Mexican treaty. One step — full Senate ratification — remains to terminate a 10-year ratification battle and to avoid another possible nightmare of wave-jumping. Why unanimous approval now against the background of repeated committee rebuffs? It was a simple case of organ- ization and follow-through by broadcasters who knew what they were doing. Heretofore, even though the State Dept. and the FCC, as well as the Clear Channel Broadcasting Service, had urged approval, their combined efforts were not enough to offset the small group of daytimers who functioned as the Daytime Broadcasters Assn. and who made no bones about insisting upon increased hours of operation (on regional as well as clear channels) as the price for withdrawal of their opposition. FCC Comr. Rosel H. Hyde, who had negotiated both the NARBA treaty and the Mexican agreement, had steadfastly refused to compromise. He insisted upon flat ratification with no reservations, because any concessions would have thrown the treaty terms open to new negotiations with our North American neighbors. The new ingredient which swung the committee from no skepticism to unanimity was provided by the recently or- ganized Regional Broadcasters, who stood to lose most if daytimers were permitted to operate from 6 a.m. to 6 p.m., with no provision for protection. Under the leadership of Payson Hall, of Meredith, a number of regionals pitched in to advise senators of imminent disruptions in am broad- casting if the treaty was not approved. They backed up the FCC and the State Dept. It was a forthright job handled by broadcasters who, until this session, apparently did not realize the extent of their jeopardy. The lesson is notably important in these troubled times. For too many years, too many broadcasters (and this goes for advertisers and agencies, too) have been too prone to adopt the "Let George do it" approach. This is a new do-it-yourself legislative climate — or at least do it in small, effective and hard-hitting groups. What's not in a name IT WAS in March 1957 that the U.S. House of Represent- atives created the Legislative Oversight Subcommittee and gave it $250,000 to investigate whether the FCC and other independent agencies had strayed from their original pur- poses. In August 1958 the subcommittee was given $60,000 more, in March 1959 $200,000 more and recently $410,000 more — all for the same investigation. We think it is time the subcommittee started the job the House ordered it to do nearly three years ago. So far the Legislative Oversight Subcommittee has spent $487,000 and is yet to get anywhere near the central ques- tion it originally set out to answer. The money has gone for such sensations as the Richard Mack case, the Bernard Goldfine-Sherman Adams case and the television quiz scan- dals. These investigations served useful purposes, it must be admitted, but they did little to advance the subcom- mittee's original assignment. Now the subcommittee has $410,000 more to spend, and its first objective will be an investigation of payola. For all we know, this may turn out to serve a useful purpose too, but we cannot imagine how it can be of much help in determining whether the independent agencies are behaving as Congress wanted them to when it created them. Either the subcommittee ought to get going on the work it was assigned, or its name ought to be changed to some- thing more descriptive than Legislative Oversight. On its record to date it could more properly be called the Sub- committee on Looking for Scandals Wherever They Are Handy. Drawn for BROADCASTING by Sid Hix "But I thought you took out the premium!" BROADCASTING, February 8, 1960 Betty, It's Cold Outside! ■ This is one of the most poignant ap- peals for more adequate housing we've seen in a long time. To nobody's sur- prise, our own delightful Miss Betty Hayes is behind the whole thing. ■ Betty learned from her friend William T. Cully, Swope Park zoo director, that these little fellows might be victims of a housing shortage (gorilla sub- division) unless funds could be found for building additional quarters. ■ Betty immediately scheduled a "guest shot" to put the problem before her loyal audience . . . and you can bet your pith helmets the response will be great. ■ Five days a week on her "Accent" show, Betty Hayes talks over an amazing vari- ety of things with thousands of listening ladies. She does it with intelligence, charm and finesse, whether the sub- ject is fashion, cooking, beauty hints, decorating, gardening — or displaced gorillas. ■ Maybe that's why "Accent" is currently sold out across the board. D'you 'spose? Represented by HARRINGTON, RIGHTER AND PARSONS, INC. WDAF-TV WljMk KANSAS CITY, MQ.J^^* UBSIDIARY OF NATIONAL THEATRES & TELEVISION INC. toil kktiM THE ZIV'S UNIQUE PLAN THAT BRINGS YOUR STATION WINTER IN THE SUMMER MONTHS! FEBRUARY 15, 1960 THIRTY-FIVE CENTS BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO ERSPECTIVE '60: the outlook & problems of a new decade Page 71 letworks' fall programming: how it's beginning to take shape Page 31 'hat commercial for Ban: it's caused some further irritation Page 39 'ayola capers: the doings in Boston, Cleveland, Miami Beach Page 52 /^MAJOR SPORTS EVENT! MICKEY MANTLE • WILLIE MAYS HANK AARON • FRANKIE ROBINSON ROCKY COLAVITO • DUKE SNIDER GUS TRIANDOS • EDDIE MATHEWS and many others star in . . . JlDtt Baseball's greatest "Long Ball" sluggers SWING FOR THE FENCES! NO MATTER WHAT YOUR SPOTS CAN HAVE THAT "LIVE LOOK" ON KVTV In addition to giving advertisers a majority of the viewing audience in Sioux City at any time of the day or night — KVTV also offers advertisers a new selling tool — a video tape recorder. Another exclusive service of KVTV in the big quad-state area. No matter what time it is right now, call your Katz man. Ask to see his latest ARB which proves why KVTV is the best buy in Sioux City. Central Michigan— Grade A coverage of an area ranking 11th* olds. Let Venard, Rintoul & McConnell, Inc. roll out the facts. SERVING MICHIGAN'S GOLDEN TRIANGLE wilx is associated with wils -Lansing / WPON-Pontiac BROADCASTING, February 15, 1960 Successful return from the hunt W G A L - T V Depend on a profitable return from your adver- tising dollar when it is spent on WGAL-TV. This Channel 8 station delivers an audience greater than the combined audience of all other stations in its coverage area. See ARB or Nielsen surveys. WGAL-TV Lancaster, Pa. NBC and CBS 316,000 WATTS Representative: The MEEKER Company, Inc. New York STEINMAN STATION Clair McCollough, Pres. Chicago • Los Angeles • San Francisco BROADCASTING, February 15, 1960 CLOSED fR)C Ratings next? • Next project of House Legislative Oversight Committee may be audience ratings. It was learned last week that Oversight staff members are probing rating services, presumably nosing around on possible rigging. This would invade area opened two years ago by Sen. A. S. (Mike) Monroney (D-Okla.) and still on Senate Com- merce Committee future book. Pre- sumably Harris subcommittee intends to pop rating inquiry after it wrings dry its current payola foray. Station approval • NBC affiliates last Friday were singing praises of network for blue-pencilling Jack Paar's "water closet" sequence day before. Affiliates were mindful of FCC's current revoca- tion proceeding against KIMN Denver which involved disc jockey toilet-flush- ing sound effect. It wouldn't be sur- prising if NBC-TV Affiliates' Board of Delegates, at meeting today (Feb. 15) in Boca Raton with NBC brass, adopted resolution commending network for protecting affiliates' interest as well as its own in Paar incident. Highest bidders • With lawyers for NBC and RKO General in process of drafting agreements for their major market station trades, offers are piling up for RKO's WGMS-AM-FM Wash- ington. Latest is from Gordon B. Mc- Lendon, offering $1.5 million. Among others in negotiations are Meredith Publishing Co. and Crowell-Collier, who, like McLendon, are multiple owners. Tom O'Neil, RKO General president, will make no firm contract on WGMS until NBC deal has passed official muster, including Dept. of Justice clear- ance. This involves tax-free exchange of RKO's WNAC-AM-FM-TV Boston for NBC's WRCV-AM-TV Philadel- phia; $9.5 million sale of WRC-AM- FM-TV Washington to RKO, and con- tingent acquisition by NBC of ch. 2 KTVU (TV) San Francisco for about $7.5 million (Broadcasting, Feb. 8). Government control • How does FCC stand on program control issue, which served as basis of recently concluded hearings? There's been no formal vote but, based on comments and observa- tions, lineup is: Comrs. Bartley, Ford and Lee inclined toward more stringent measures on ground that FCC has authority to consider program perform- ance and balance, both in regard to original applications and renewals; Chairman Doerfer and Comrs. Craven and Hyde disposed toward hands-off policy. Swing man thus would be Comr. Cross, newest member. FCC will adopt policy on each of five issues specified in programing proceedings when it can muster four votes either way. Money back • American Research Bu- reau's discovery that vhf signals are reaching farther than commonly sup- posed (Broadcasting, Jan. 18) is costing ARB money. ARB has volun- tarily been giving station subscribers refunds, in form of credit applying to future subscriptions, because of delays in issuing audience reports. When ARB completed first all-county sweep last fall, it discovered viewing at greater ranges than had previously been re- corded. This necessitated re-design of station areas and re-arrangement of Univac system of computing station re- ports. Reports for many stations have been late, but ARB says it is catching up and will be on schedule soon. Date for Doerfer • FCC Chairman John C. Doerfer, due back from vaca- tion Feb. 23, will promptly get back into swim on Capitol Hill. House Anti- trust Subcommittee, which begins hear- ings this Wednesday on bills to prohibit bribery and conflict of interest of gov- ernment officials, expects to hear FCC chairman Feb. 26. House Appropria- tions Subcommittee on Independent Of- fices expects to hear FCC membership on fiscal 1961 budget late this month or early next. British imports • Associated Television, which is assuming sole ownership of Independent Television Corp., New York, by buying Wrather-Loeb half- interest (see story, page 142), appears to be out for bigger share of U.S. tv market for its British product. Group of top ATV executives is slated to visit New York and its ITC subsidiary in about two weeks. ATV reportedly has filmed and shown such "cultural pro- gramming" in Britain as dramatic pro- ductions of Ibsen, Shaw, Shakespeare and Royal Ballet, has largest mobile tape unit in Europe. No cops • Proposal of FCC General Counsel John L. FitzGerald that "Of- fice of Enforcement" be created to ride herd on licensees (Broadcasting, Feb. 8) is likely to meet stiff resistance at Commission level. Actually it's rejuve- nation of old idea to which FCC Chair- man John C. Doerfer initially gave his blessing, but he changed his mind after further deliberation. Thought now is be- ing given to informal activity in investi- gatory field through spot checks to keep FCC apprised of conditions so it will have answers when Congress wants them. Presumably this could be done through existing field force and present personnel. Descent on Detroit • Television Bu- reau of Advertising, whose annual membership meetings have alternated between New York and Chicago, has switch in mind for 1961. It's booking hotel facilities in Detroit for November that year, hopes to attract automotive interests by meeting in their hometown, give TvB members chance to establish individual liaison with auto people. This November's meeting will be held at Waldorf Astoria in New York. Ads in Israel • Without fanfare, Kol Israel (Voice of Israel) began com- mercial radio broadcasting on its "second program" Feb. 1. Two hours were thrown open for commercial spots (no direct sponsorship yet) at 1500 Israeli pounds ($750) per minute to cover roughly 80% of state with 2 million population. Commercial opera- tion was authorized last Jan. 24, limit- ing six minutes of commercial in hour from 5-6 p.m. and from 10-1 1 p.m. Sale of time would bring maximum of 900,000 Israeli pounds per year and one advertising agency offered to buy up entire schedule but was turned down. Quiet introduction of commercial ra- dio augurs introduction of television on commercial basis in not-too-distant fu- ture. Newspapers and theaters are vig- orously opposing commercial tv for competitive reasons, but Ben Gurion government is conducting full investi- gation, headed by Abba Eban, minister without portfolio, and former ambas- sador to U.S. Harry Zinder, director of Israel Broadcasting Service, visited U.S. last December to study tv operations and Hanoch Givton, deputy director, now is in U.S. on three-month study, under auspices of U.S. State Dept. Down the drain • Some purveyors of payola haven't received their money's worth, to judge by reports submitted by two stations in response to FCC's questionnaire. Both stations reported similar situation — that disc jockey had admitted getting secret payment from record distributors but was in no posi- tion to deliver plays. At both stations music selections are made by manage- ment committee. Published every Monday, 53rd issue (Yearbook Number) published in September by Broadcasting Publications Inc.. 1735 DeSales St., N. W., Washington 6, D. C. Second-class postage paid at Washington, D. C. . DETROIT. . . you know where you're going with it's as basic as bread STORER It's a fact. WJBK-TV is as basic to your adver- tising budget as bread is to the nation's tables. With WJBK-TV you reach right into 1,900,000 TV homes and help yourself to a slice of the 9 billion dollar sales potential in the nation's fifth market. station WJBK-TV • CHANNEL 2 • BASIC CBS • CALL KATZ 6 BROADCASTING, February 15, 1960 L WEEK IN BRIEF I Mr. Tennyson How one blue chip agency views radio • Kenyon & Eckhardt has used the radio medium successfully for a host of top accounts for many years. From this experience it has developed a keen appreciation of radio's fine points — and of the don'ts too. Some of the highlights are related in this week's Monday Memo by Alfred R. Tennyson, K&E vice president in charge of the tv-radio and commercial production departments, Los Angeles. Page 26. Finding their places • The network's fall nighttime programming plans are beginning to fall into line. Although still tentative, all three have men on the street feeling out advertiser interest in proposed schedules. So far, fewer than 20 new shows have found their way into the pitches. Broadcasting reports the current outlook of a fluid situation. Page 31. Toiletries and foods • Advertisers of these products place over 34 per cent of gross time purchases on the tv networks, according to TvB's figures for Jan. -Nov. of 1959. Page 34. Revamping Ban commercials • All has not been harmony in the effort to revise those controversial statues. Page 39. What happened in Boston? • Plenty, testimony indicates in payola hearing — and in Cleveland, too — at Westinghouse stations. But the "play for pay" type of payola was not one of them, disc jockeys say. Also touched on: that Miami Beach disc jockey convention. Page 52. FCC reversed in Baton Rouge case • Appeals court overturns FCC on 1959 grant to WAFB-TV Baton Rouge to operate temporarily on ch. 9 there. Split decision says Commission must be more explicit in determin- ing need. Page 64. British move in U.S. tv • Associated Television is buying Wrather-Loeb 50% interest of ITC, making ATV first important foreign-owned com- pany that produces and distributes film for tv with a fully-active sub- sidiary in the U.S. Page 142. Feb. 26: The day pay tv goes to Canada • 2,000 subscribers have signed for service in Toronto suburb. Page 151. Perspective '60— A Report on Radio-Tv in 1959-60 1959 — The biggest billings in broadcasting's history 1960 — Even bigger billings in the cards this year Changing hands — $120 million a year in station sales Congressmen (and relatives) owning radio-tv stations A year of trouble — the Washington radio-tv hearings The case for self regulation instead of new laws An election year — a big test for a new radio-tv law What about the tv audience? Have the scandals hurt? Progress in equipment: video tape, automation, stereo Page 71 Page 72 Page 74 Page 80 Page 88 Page 92 Page 108 Page 122 Page 126 Page 129 DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 34 BUSINESS BRIEFLY 44 CHANGING HANDS 138 CLOSED CIRCUIT 5 COLORCASTING 142 DATEBOOK 15 EDITORIAL PAGE 166 EQUIPMENT & ENGINEERING 143 FANFARE 153 FATES & FORTUNES 144 FOR THE RECORD 154 GOVERNMENT 52 INTERNATIONAL 151 LEAD STORY 31 THE MEDIA 137 MONDAY MEMO 26 OPEN MIKE 22 OUR RESPECTS 165 PROGRAMMING 140 WEEK'S HEADLINERS 10 m # LANSING The latest Hooper proves that ... WILS is the markets' NO. 1 STATION TIME WILS STATION B Mon.-Fri. 7:00 am 60.2 22.0 12:00 noon Mon.-Fri. 12:00 noon 6:00 pm 60.1 18.0 C. E. Hooper — January, 1960 BROADCASTING, February 15, 1960 with 5000 WATTS leads Station B in power by 20-1 . . . all of which makes WILS the very best buy to serve and sell the Lansing markets' 313,- 000 residents represented by Venard, Rintoul & McConnell W I LX-T V NBC • CHANNEL 10 studios in LANSING - JACKSON - BATTLE CREEK WPON - Pontiac Even the moon is within reach of WMAQ's Sound of the Sixties. ..the new concept in sound that brings the Chicago area OUTER buying audience the programming it wants. Timely, knowing local news... the latest word on international affairs...up-to- DRIVE the-minute traffic, transportation, and weather information... the newest beeps from outer space... tunes and rhythms TO OXJTE of grown-up music. Here's programming an adult, buying audience prefers. Chicago is tuned to the Sound of the Sixties! SPACE WMAQ • NBC OWNED • 670 IN CHICAGO • SOLD BY NBC SPOT SALES MILES AT DEADLINE LATE NEWSBREAKS ON THIS PAGE AND NEXT • DETAILED COVERAGE OF THE WEEK BEGINS ON PAGE 31 NBC-TV keeps 'hope', ' I but Paar return dim NBC-TV was undecided late Friday ] i about future of Jack Paar Show follow- ing Thursday night incident in which Mr. Paar quit and walked off show dur- ing recording of tape which was aired in regular period. Network was hopeful Mr. Paar would reconsider and return but he was reported firm in his decision not to return and to rest on European trip. NBC-TV reported very heavy phone and wire response favoring Mr. Paar. Network plans to keep show title for two weeks at least, with Hugh Downs continuing to fill in as m.c. Show figures prominently in current lineup, repre- senting about $15 million in billings, and in fall plans (see fall preview story of all networks on page 31). Unhappy because NBC-TV had de- leted from Wednesday night broadcast what it considered off-color joke (in- volving confusion between "water closet" and "wayside chapel"), Mr. Paar went before taping session Thursday and told audience he was leaving show and network. He then did so. Network elected to leave tape as it was and ran it as scheduled without editing. Decision to yank joke from Wednes- day broadcast was made by newly cre- ated standards department of network, one of two divisions set up under James Stabile, head of standards and prac- tices. Ernest Lee Jahncke is head of standards unit. Network substituted hastily-improvised news program into Wednesday's tape where joke would have appeared. Mr. Paar's departure occasioned in- tense press and public reaction, was front page on all New York newspapers Friday. NBC-TV said it had received about 3,000 phone calls and 1,500 tele- grams by mid-Friday "overwhelmingly" backing Mr. Paar. Network said it did not know whether Mr. Paar would re- turn, but pointed out his contract (under which he earns about $500,000 a year) prohibits his joining another network before 1962. Fleming leaves M-E Kenneth Fleming, media director, McCann-Erickson, Chicago, leaves agen- cy about March 1 to assume owner- ship of Feature Foods Plan merchandis- ing service which he has purchased from estate of late Lyman E. (Pete) Weld. FFP currently is on four tv and four radio stations in Midwest. IRS on alert Discussions about whether money and other valuables given to disc jockeys by record com- panies constitute gifts or income received close attention from one spectator in audience during pay- ola hearing last week. He was Internal Revenue Service agent looking for unreported income (Closed Circuit, Nov. 16, 1959). IRS source later indicated 61 dis- trict offices will be forwarded in- formation involving their local- ities. Stereo group quits Electronic Industries Assn. regretfully wound up work of its National Stereo- phonic Radio Committee Friday (Feb. 12) but will continue it on standby basis. Decision to suspend, EIA President David R. Hull said, was because FCC failed to comply with industry request to establish TASO-type organization on stereo (Broadcasting, Feb. 1). Work of committee on fm stereo will be sub- mitted to FCC. NARBA action asked Senate Foreign Relations Committee expressed belief "national interest will be injured" by further Senate delay in ratifying NARBA and U.S. - Mexico broadcasting agreement in report to that body. Committee said it went to extra efforts to give Daytime Broadcasters Assn., which opposes part of Mexican agreement prohibiting nighttime opera- tion of U.S. daytimers on Mexican clears, full hearing, but rest of industry "overwhelmingly supports" treaties. Sen- ate group said failure to ratify may result in "further" derogation of treaties by signatories and that new negotia- tions might be less favorable to U.S. Four join CBS Addition of three affiliates to CBS Radio roster announced by Arthur Hull Hayes, network president. They are WRGA Rome, Ga., which operates on 1470 kc with 5 kw; WGGA Gainesville, Ga., on 550 kc with 5 kw day and 500 w night; WAAX (formerly WCAS) Gadsden, Ala., on 570 kc with 5 kw day and 500 w night; WVLK Lexington, on 590 kc with 5 kw day and 1 kw night. In addition it was understood WCMI Ashland, Ky., which left CBS Radio in February 1959, would return on Feb. 24. It is on 1340 kc with 250 w. Grey Adv. gets part of Revlon billings Some $6 million in Revlon billing is changing hands, mostly to Grey Adv. Billing represents business given up by both C.J. La Roche, which resigns from servicing more than $2.5 million in Revlon products July 1, and by Mogul, Williams & Saylor, which loses cosmetics-toiletries products but retains Esquire shoe polish and leather condi- tioners (via Knomark which is Revlon- owned). Grey Adv. is newly-appointed by Revlon, getting $4.5-5 million and six products, while Warwick & Legler, al- ready Revlon agency, receives addi- tional product and more than $1 mil- lion in additional billing. Mogul gives Aqua Marine fragrance and Satin Set to W&L and Top Brass and Hi and Dri to Grey; La Roche products include Love Pat, Moon Drops, Ultima cream and makeup and Sun Bath lotion to Grey and Intimate Fragrance and Baby Silicare to W&L. Warwick & Legler is agency of record for Revlon network tv activity, which reportedly played no part in client- agency parting said to have come about because of differences over time needed for changes to be made in advertising. Five join Mutual Five stations, formerly independents, have joined Mutual. They are WAIT Chicago, on 820 kc with 5 kw; WCOW Sparta, Wis., on 1290 kc with 1 kw; WORX Madison, Ind., on 1270 kc with 1 kw; KTRY Bastrop, La., on 730 kc with 250 w day, and KIHO Sioux Falls, S.D., on 1270 kc with 1 kw, directional night. • Business briefly One hour in Paris • Renault Inc. through Kudner Agency, N.Y., will sponsor special hour - long program, Invitation to Paris, on ABC-TV April 27 (Wed. 10-11 p.m.). Paris show will star French entertainers Maurice Che- valier, Edith Piaf, Jean Sablon, Fernan- del, Jacqueline Francois and Patachou. Full house • NBC-TV's Bonanza, west- ern adventure series colorcast on Sat- urday 7:30-8:30 p.m., is near SRO status with announcement by network last week of five new advertisers joining Miles Labs, which sponsors thirds. Spon- sor lineup now stands like this: RCA BROADCASTING, February 15, 1960 9 AT DEADLINE via J. Walter Thompson for alternate hours through June; Procter & Gamble via Benton & Bowles for alternate thirds, along with Johnson Motor Co. via J. Walter Thompson, Chicago, E.I. du Pont de Nemours & Co. via BBDO, and Gold Seal Co. via Campbell-Mithun, Minneapolis. Set for fall • Western Tablet & Sta- tionery Corp., St. Joseph, Mo., maker of school supplies and stationery, has purchased participating sponsorship starting in late summer on Dick Clark's American Bandstand on ABC-TV (Mon.-Fri. 4-5:30 p.m.). Back-to-school campaign will be company's national advertising debut, network said. Agency: Bozell & Jacobs, Kansas City. Daytime shoppers * ABC-TV last week signed following advertisers to daytime (12-4 p.m.) schedules: Beech-Nut Life Savers Inc. for Beech-Nut coffee (Charles W. Hoyt Co.); Best Foods Div. of Corn Products Co. for Nucoa marga- rine (Dancer-Fitzgerald-Sample); Borden Foods Co. for Super Starlac (D-F-S); Dinner Redy Corp., subsidiary of Lever Bros., for Dinner Redy frozen dinners (Foote, Cone & Belding); EXEC Mfg. Co. for EXEC paste pen (Charles W. Hoyt Co.); General Mills Inc. for cereals (D-F-S); and Whitehall Labs Div. of American Home Products for various products (Ted Bates & Co.). WEEK'S HEADLINERS Mr. Glascock Mr. Colee Mrs. Colee Harvey L. Glascock, vp of Metropolitan Broadcasting Corp. and general manager of WHK Cleveland, to similar post with WIP Philadelphia, following Metropolitan's formal acquisition of station Dec. 29. Benedict Gimbel Jr., WIP president and general manager under former manage- ment, named vp of Metropolitan and also is slated to be- come director of corporation, with offices both in Phila- delphia and New York. Ralf Brent, sales vp and director WIP, becomes assistant to president of Metropolitan in New York. John W. Kluge, Metropolitan chairman of board, also announces new appointments for WTVH (TV) Peoria, 111. Donn Colee joins WTVH as general manager from VVLOF-TV Orlando, Fla., where he was vp and general man- ager. His wife, Lee Colee, becomes director of sales, moving from WLOF-AM-TV where she was sales manager. Metro- politan stations, in addition to WIP, WHK and WTVH, are WNEW-AM-FM-TV New York, WTTG (TV) Washington and KOVR (TV) Stockton-Sacramento, Calif. Patrick J. Winkler, assistant to president of RKO General Inc., assumes additional duties as vp in charge of standards and prac- tices for company, newly-created post. He will be responsible for regulatory matters concerning all RKO General divisions, which cover five tv stations and seven am radio stations, plus the Yankee net- work, and will conduct special studies of operations within these divisions. He has been with the company since 1949 in various executive positions. Paul H. Martin, general sales manager of KHJ Los Angeles, an RKO General sta- tion, appointed national sales manager for KHJ, KFRC San Francisco and WHBQ Memphis, all owned by RKO General. He will headquarter in New York. Earlier he had been sales manager of KFXM San Bernardino, Calif., and general manager of WSKI Montpelier, Vt. Mr. Winkler mt ^1 Mr. Martin Stephen J. McCormick, MBS director of news, headquar- tered in Washington, D.C., elected vp in charge of news and Washington operations, post relinquished by Robert F. Hurleigh when he became Mutual president last July. Mr. McCormick has been with the network's Washington staff since 1936. Joseph F. Keating, program director, named vp of operations and programs, headquartering in New York. Norman Baer, New York bureau chief, appointed director of news and special events for network. He joined Mutual in October 1957, following service as radio-tv writer-pro- ducer and as writer for Associated Press and International News Service (now merged with United Press Interna- tional). Mr. McCormick Mr. Keating Mr. Baer Mr. Velotta Thomas A. Velotta, vp in charge of special programs, ABC-TV, since last October, named to newly-created post of vp, special projects, news and public affairs, ABC. He will coordinate sched- uling and sales developing of ABC's expanded news and public affairs pro- gramming. Other appointments follow- ing Mr. Velotta's shift: John H. Sec- ondary ABC News' Washington bureau chief, named producer for special projects; Robert H. Fleming, who joined ABC news in 1957 and formerly with Newsweek, succeeds Mr. Secondari in Washington, and John T. Madigan, of ABC news department, becomes manager, New York bureau. Mr. Secondari will have three unit producers: Mary Laing, Walter Peters and Helen Jean Rogers. Mr. Velotta started in broadcasting as NBC page in 1928, moved into news and special events program- ming and joined ABC when NBC split into Red and Blue Networks. He was elected vp in 1948. In 1954 Mr. Velotta became ABC's administrative officer in news-special events- public affairs, and in 1957 was assigned to ABC-TV's west coast offices where he remained for two years. FOR OTHER NEWS OF PEOPLE SEE FATES & FORTUNES 10 BROADCASTING, February 15, 1960 SEATTLE OFFICE SAN FRANCISCO OFFICE BOSK OFFICE CHICAGO OFFICE ' DETROIT OFFICE NEW YORK OFFICE ST. LOUIS OFFICE LOS ANGELES OFFICE DALLAS OFFICE JACKSONVILLE OFFICE SPOT-DATA CENTER for the Bay Area NED SMITH, manager of our San Fran- cisco office, one of ten offices providing fast, efficient service to Advertising throughout the U.S.— service that helps idvertising dollars deliver extra value. A NATIONWIDE ORGANIZATION Manufacturing is California's major industry — a fact often surprising to those who think of the state mainly in terms of fruit or film. In just six years following World War II, Cali- fornia's industrial production more than doubled. In helping west coast industries get a greater share of America's con- sumer dollars, Spot Television has played a big part. And in 25 key mar- kets, the stations that consistently deliver top selling-power per dollar are represented by Blair-TV. Efficient time-buying demands ac- curate down-to-the-minute data on these markets and stations — data instantly available to the Bay Area through our San Francisco office. BLAIR-TV Blair-TV operates on this basic principle: that alert informed repre- sentation is a service vital not only to stations but also to all Advertis- ing, and to the businesses dependent on it for volume and profit. From the first, our list has been made up of stations and markets we felt in posi- tion to serve effectively. Today these stations cover 56 percent of Amer- ica's population — virtually 60 per- cent of its effective buying power. In its area, each of these stations stands as a power-house of selling force. To help advertisers and their agencies make most profitable use of that force, is the constant objective of our entire organization. AT THE SERVICE OF ADVERTISING WABC-TV- New York WBKB-Chicago W-TEN — WCPO-TV- Cincinnati Albany-Schenectady-Troy WEWS -Cleveland WFBG-TV-Altoona-Johnstown WBNS-TV- Columbus WNBF-TV-Binghamton KFJZ-TV-Dallas-Ft. Worth WHDH-TV- Boston WXYZ-TV-Detroit KFRE-TV- Fresno WNHC-TV- Hartford-New Haven WJIM-TV-Lansing KTTV— Los Angeles WMCT- Memphis WDSU-TV-New Orleans KGO-TV-San Francisco WOW-TV- Omaha WFIL-TV-Philadelphia WIIC- Pittsburgh KGW-TV- Portland WPRO-TV- Providence KING-TV — Seattle-Tacoma KTVI-St. Louis WFLA-TV — Tampa-St. Petersburg BROADCASTING, February 15, 1960 11 INTERPOL Starring Charles Korvin Produced by THE RANK ORGANISATION, LTD. (of J.ARTHUR RANK fame) LIFE Magazine's lead series of the 60's... the fascinating story of INTERPOL and international crime that's capturing headlines all over America... now available for your sponsorship ! EVERYBODY'S \ BUYING THE SHOW INDEPENDENT TELEVISION CORPORATION 488 MADISON AVENUE • NEW YORK 22 • PLAZA 5-2100 ITC OF CANADA, LTD. 100 UNIVERSITY AVENUE • TORONTO 1, ONTARIO • EMPIRE 2-1166 BREWERY ADVERTISERS like Miller High Life, Blitz-Weinhard, Labatt's Brewing AUTOMOTIVE ADVERTISERS like Renault Cars, Dodge Dealers, Volkswagen Dealers REGIONAL AND LOCAL ADVERTISERS like Santa Fe Wine, Restonic Mattress, Sealy Mattress LARGE MARKETS like Los Angeles, Pittsburgh, San Francisco MEDIUM-SIZED MARKETS like Buffalo, Portland, Ore., Miami, Denver SMALLER MARKETS like Odessa, Tex., Bellingham, Wash., Medford, Ore. ABC-TV STATIONS like WLW-D-TV (Dayton), WJAC-TV (Johnstown-Altoona) CBS-TV STATIONS like KFMB-TV (San Diego), KSL-TV (Salt Lake City) THAT EVERYBODY'S TALKING ABOUT NBC-TV STATIONS like KERO-TV (Bakersfield), WDSM-TV (Duluth) INDEPENDENTS like KPHO-TV (Phoenix) NORTH like Carthage-Watertown SOUTH like New Orlea EAST like Wheeling-Steubenville WEST like Honolulu AND ALL OVER THE WORLD Australia, Cyprus, Denmark, Eire, England, Japan, Lebanon, Mexico, Northern Ireland, Philippines, Puerto Rico, and Venezuela In these, and many other markets everywhere, INTERPOL CALLING is the ideal answer to today's television audience appeal needs. CHIEF ENGINEER'S REPORT ON RCA-6166 "OLD GRAND- DAD" RETIRES AFTER LONG AND FAITHFUL SERVICE Henry Goldenberg, Chief Engineer of KMBC-TV, says: "Several RCA-6166 tubes in our 50 Kw TV trans- mitter have piled up quite an impressive number of hours. One of them — we call it "Old Granddad" — accumulated 28,616 hours on-air before it was finally retired. Two others went well past 18,000 hours before being replaced. We check all tubes regularly and make sure we stick within the proper operating voltages at all times." The extreme longevity experienced by KMBC-TV is, of course, exceptional. But it is an exception that forcefully demonstrates the high-quality of the RCA-6166. This inherent quality plus proper care of the field-proven 6166 often results in performance beyond "normal" life expectancy. This means direct benefits in reduced transmitter maintenance and downtime as well as more hours of service per tube dollar. Your RCA Distributor of broadcasting tubes will be happy to supply your needs promptly. He also carries RCA Sound Tape — the quality tape. Whether it's tubes or tape, count on him for fast delivery. RADIO CORPORATION OF AMERICA Electron Tube Division Harrison, N. J, ANOTHER WAY RCA SERVES THE BROADCASTING INDUSTRY THROUGH ELECTRONICS A CALENDAR OF MEETINGS AND EVENTS IN BROADCASTING AND RELATED FIELDS ('Indicates first or revised listing) FEBRUARY Feb. 14-20 — Advertising Federation of America's National Advertising Week (co-sponsored by Ad- vertising Assn. of the West). Feb. 15 — Hollywood Ad Club luncheon. Richard Jencks, president, Alliance of Television Film Producers, will speak on "Tv Films — Their Place in the Hollywood Sun." Hotel Roosevelt. Feb. 15-16 — Ampex Corp. Videotape symposium, "Two Years of Videotape Progress." Lawrence M. Carino, general manager of WWL-TV New Orleans, will be among speakers. Sheraton Park Hotel, Washington, D.C. Feb. 15-19 — National Sales Executives-Interna- tional Cleveland Field Sales Management Institute, Sheraton-Cleveland Hotel. Feb. 16 — Chicago Broadcast Adv. Club monthly luncheon meeting. Guest speaker: Louis Hausman, director, Television Information Office. Sheraton Towers, Chicago. Feb. 16 — Radio & Television Executives Society timebuying-selling seminar. Main speaker: Ralph M. Baruch, director of international sales for CBS Films. Hotel Lexington, New York, noon-2 p.m. Feb. 17 — Hollywood Ad Club second annual Broad- cast Advertising Clinic, all-day session at Holly- wood Roosevelt Hotel. Producers' awards for best tv and radio commercials produced in Southern California during 1959 will be presented at lunch- eon. Phil Seitz of "Advertising Age" and Bill Merritt of BROADCASTING are again chairmen of the awards committee. Marv Salzman of MAC is clinic chairman. Feb. 17 — Assn. of National Advertisers, co-op advertising workshop, Hotel Sheraton-East, New York. *Feb. 18 — Southern California Broadcasters Assn. Eisaman, Johns & Laws, L.A., will present its out- look on radio. Luncheon at Hollywood Knicker- bocker. Feb. 18-20 — Thirteenth annual Western Radio and Television Conference. Broadcasters' respon- sibilities and etv will be among topics discussed. Bellevue Hotel, San Francisco. Feb. 18-23 — American Bar Assn. midwinter meet- ing, Edgewater Beach Hotel, Chicago. ABA board of governors and groups, along with National Con- ference of Bar Presidents and Fellows of the American Bar Foundation, meet in advance of House of Delegates sessions Feb. 22-23. Progress report on study work with media representatives on controversial Canon 35 (radio-tv access to courtroom proceedings) expected to be filed. ' Feb. 19 — Alpha Delta Sigma and Gamma Alpha Chi, U. of Houston chapters, Advertising Week banquet. Speaker: Gordon McLendon, president, McLendon Corp., on "Radio vs. newspapers — the continuing battle of giants." Feb. 19 — Senate Interstate & Foreign Commerce Committee session with spokesmen for federal regulatory agencies, networks, advertising agencies, BROADCASTING, February 15, 1960 advertisers, et al., on corrective measures being taken against alleged abuses in radio-tv. Wash- ington, D.C. Feb. 19 — Sales Executives Assn. and Advertising Club of St. Louis, combined meeting, Statler Hil- ton Hotel. Speaker: Robert Hurleigh, president, MBS. Feb. 20-22 — National Sales Executives-Interna- tional mid-winter board of directors meet, Robert Meyer Hotel, Jacksonville, Fla. "Feb. 20-21 — Virginia AP Broadcasters — Wash- ington & Lee U.'s radio newsmen's seminar. Lex- ington, Va. Feb. 22-24 — International Advertising Assn., first Latin American convention, Caracas, Venezuela. Feb. 23 — Radio & Television Executives Society timebuying-selling seminar. Tv personality Dick Clark speaks on the teen-age market. Hotel Lex- ington, New York, noon-2 p.m. Feb. 24 — Voice of Democracy annual contest luncheon and announcement of national winner. Speaker: Rep. Daniel K. Inouye (D-Hawaii) Statler-Hilton Hotel, Washington. Feb. 24-25 — Fifth annual State Presidents Con- ference under NAB auspices, Shoreham Hotel, Washington. Presidents of state broadcasters as- sociations will attend; Voice of Democracy lunch- eon will be a feature. *Feb. 29 — Assn. of Maximum Service Telecasters, technical committee. 1710 H St., N.W., Wash- ington, D.C. Feb. 29-March 1 — CBS Network Affiliates and Network Officials, special conference. Shoreham Hotel, Washington. Speakers will include Sen. War- ren G. Magnuson (D-Wash.), chairman, Senate In- terstate and Foreign Commerce Committee; Rep. Oren Harris (D-Ark.), chairman, House Interstate and Foreign Commerce Committee and House Leg- islative Oversight Subcommittee; FCC Chairman John C. Doerfer and FTC Chairman Earl Kintner MARCH "March 1 — New York State Assn. of Radio-Tv Broadcasters, third annual legislative dinner. Speakers: Louis Hausman, director of TIO, Gov. Nelson Rockefeller. Sheraton Hotel, Albany. "March 1 — Comments due on FCC rulemaking requiring licensees to adopt procedures against payola and program deceptions. March 1 — Radio & Television Executives Society timebuying-selling seminar. John F. Hurlbut, di- rector of promotion-public relations, WFBM-TV Indianapolis, and Harold A. Smith, program pro- motion-merchandising manager, Needham, Louis & Brorby, handle topic, "It Takes Two To Tango In Agency-Station Cooperation." Hotel Lexington, New York, noon-2 p.m. March 2 — Assn. of Maximum Service Telecasters, board of directors meeting. Shoreham Hotel, Washington, D.C. March 7-11 — National Sales Executives-Interna- tional San Francisco Field Sales Management In- stitute, Hotel Mark Hopkins there. March 8 — Radio & Television Executives Society timebuying-selling seminar. John F. Howell, CBS Films' vice president-general sales manager, and Herminio Traviesas, vice president and manager, radio-tv department, BBDO, on "Syndication as a Media Buy." Hotel Lexington, New York, noon- 2 p.m. March 8-11 — Audio Engineering Society west coast convention, Alexandria Hotel, Los Angeles. March 9-11 — NAB Board of Directors, Statler Hilton, Washington (postponed from Jan. 27-29). Tv Board meets March 9; Radio Board March 10; Joint Boards March 11. March 13-14 — Texas Assn. of Broadcasters spring meet, Rice Hotel, Houston. March 15 — Radio & Television Executives Society timebuying-selling seminar. Richard S. Salant, vice president of corporate affairs, CBS, Inc., and speaker from advertising agency of one of the major political parties, discuss "The Fall Polit- ical Campaigns and Broadcasting." Hotel Lexing- ton, New York, noon-2 p.m. March 15 — Academy of Television Arts & Sciences at New York, forum on educational tv, NBC. * March 17 — Southern California Broadcasters EVERY MINUTE OF THE DAY MORE PEOPLE f more men, more womeaA ^more teeners / more children J IN SAN ANTONIO ARE LISTENING!!) o 0 O KONO RADIO THAN TO ANY OTHER STATION *os computed by PULSE ond by HOOPER! Represented by KATZ AGENCY 5000 Watts • 860 KC E3H JACK ROTH, Mgr.. ACl35? SAN ANTONIO, TEXAS 15 F&tiflk... There's WlJJkT in Jacksonville, where the most alluring figures are everyday statistics! WJXT starts out with well over double the county coverage in Northeast Florida and South Georgia . . . and goes on to all but monopolize the Nielsen ratings, in all time periods, inside Jacksonville, itside Jacksonville, any way you figure it. Example: 166 out of 168 quarter-hour wins between 6 p.m. and midnight! Compare any category; you'll find there's more, much more to WJXT. WJXT JACKSONVILLE, FLORIDA Represented by CBS Television Spot Sales "ated by The Washington Post Broadcast Division: IXT Channel 4, Jacksonville, Florida WTOP Radio Washington, D. C. WTOP-TV Channel 9, Washington, D. C. 18 (DATEBOOK) Assn. Campbell-Mithun, Hollywood, will present progam. Luncheon at Hollywood Knickerbocker. March 17-19 — Advertising Federation of America Ninth D strict convention, Cornhusker Hotel, Lin- coln, Neb. March 18-19 — Arkansas Broadcasting Assn., an- nual spring meeting. Principal speaker: John F. Meagher, NAB vice president for radio. Petit Jean State Park, near Morrillton. March 20-23 — National Educational Television & Radio Center, meeting of program managers of affiliated stations, KUHT (TV) Houston. * March 21-26 — Northwestern U. second annual Short Course for Newsmen in Crime News Analysis and Reporting, Fisk Hall, Evanston (III.) campus, under co-sponsorship of university's Medill School of Journalism and School of Law. Among speak- ers: William Garry, news and public affairs direc- tor of WBBM-TV and Len O'Connor, newscaster and commentator with WNBQ (TV) and WMAQ both Chicago. March 21-23 — Canadian Assn. of Broadcasters, annual convention. Meetings this year will deal primarily with business of association and BMi Canada Ltd. Latter will be open to advertisers and agency executives, but CAB meetings will be for members only. Chateau Frontenac Hotel, Que- bec City, Que. March 21-24 — Institute of Radio Engineers na- tional convention. Coliseum and Waldorf-Astoria, New York. March 31 — Academy of Television Arts & Sci- ences forum on "Do They [ratings] Really Know?" APRIL April 1 — Comments due on FCC rulemaking to duplicate 23 clear channels with additional night- time service. April 1-3 — Women's Advertising Clubs eastern inter-city conference, Sheraton-Biltmore Hotel, Providence, R.I. April 2 — Assn. for Professional Broadcasting Education, Conrad Hilton Hotel, Chicago. April 3-7 — NAB Annual Convention, Conrad Hilton Hotel, Chicago. April 4 — Academy of Motion Pictures Arts & Sciences annual Oscar awards ceremonies, Pantages Theatre, Hollywood, and broadcast on NBC Radio- Tv networks 10-11:30 p.m. EST. "April 4-6 — American Management Assn.'s na- tional packaging conference, Convention Hall, Atlantic City, N.J. April 4-7 — National Premium Buyers 27th annual exposition, Navy Pier, Chicago. Premium Adv. Assn. of America will hold its annual conference in conjunction with exposition at same site April 5. And the National Premium Sales Executives conducts its sales and distribution seminar April 3. Social highlight: Premium Industry Club banquet April 6. Headquarters for the NPBE: Congress Hotel, Chicago. April 5 — Broadcast Pioneers annual dinner meet- ing. Sol Talshoff, publisher of BROADCAST- ING, is chairman of banquet committee. Conrad Hilton Hotel, Chicago. April 6 — Academy of Television Arts & Sciences forum on New York station operations, ABC. * April 9-10 — Disc Jockey Assn., membership meeting. Minneapolis (site to be selected). * April 11 — Deadline for filing reply comments to proposed FCC amendment of CONELRAD manual BC-3 to provide for transmission standards for the CONELRAD attention signal. Deadline for reply comments is April 25. April 13-16 — American Public Relations Assn. conference, Greenbrier Hotel, White Sulphur Springs, W. Va. April 15-17 — National Sales Executives-Interna- tional spring finance and executive committee meets, Hotel Leamington, Minneapolis. April 19 — Comments on FCC proposal to add additional vhf channels te several principal mar- kets through reduced mileage separations. *April 20-21 — Council on Medical Television sec- ond meeting. Discussions and demonstrations open to Council members and invited observers. Clinical center, National Institute of Health, Bethesda, Md. 'April 21 — Southern California Broadcasters Assn. Luncheon meeting with program to be pre- sented by Cunningham & Walsh, L.A, Hollywood Knickerbocker. BROADCASTING, Februory IS, I960 ever! NOTHING SELLS LIKE ACCEPTANCE... For 35 years in Minneapolis-St. Paul, WCCO Radio's acceptance has always been tops. Now it's at an all-time high— 56.8% share of audience. That's the greatest share ever recorded since Nielsen began measuring the market. More so than ever, WCCO Radio delivers more listeners than all other Minneapolis-St. Paul stations combined—at the lowest cost per thousand. Makes this the perfect time to put your sales story where it will enjoy the greatest acceptance ever! WCCO RADIO d elivers more listeners than all other Minneapolis-St. Paul stations combined! WCCO Radio Station B Station C Station D Station E Four other stations 56.8% 17.1% 4.6% 4.5% 4.5% 12.5% RADIO Minneapolis • St. Paul Northwest's Only 50,000-Watt 1-A Clear Channel Station • Represented by CBS Radio Spot Sales OPEN MIKE After Statistics* Then what? We have no quarrel with statistics. After all, they've been pretty good to us. But sales are made by audience response, and a responsive audience is earned. KOIN-TV's high standards of pro- gram service have earned the type of confidence that causes people to re- spond and act. "Let's Face It," for example, is a weekly n»-holds-barred panel discussion on matters of critical public interest, moderated by an ex- Governor of Oregon. Such bold pro- gramming in the service of its audi- ence has brought rich reward in public confidence to KOIN-TV. . . and to its advertisers. This is why KOIN-TV is one of the nation's outstanding adver- tising media. *Such as: (a) Highest Nielsen ratings in the area, and (b) widest coverage in the region ... 7 of every 10 homes in Portland and 32 surrounding Oregon and Washington counties (Nielsen NCS #3). KOIN-TV One of the Nation's Great Influence Stations Represented Nationally by CBS-TV Spot Sales Cunningham on control of tv editor: ... I appreciate the way you've handled my opinions (page 35, Jan. 25) because whenever I have got- ten into controversial areas previously, I have not always been fairly handled by the press. — John P. Cunningham, Cunningham & Walsh, New York Monday Memo 'brilliant' editor: Clay Stephenson's Monday Memo in your Feb. 1 issue was a bril- liant piece of writing and is true to the theme. But he overlooked one major reason for a lot of inferior thinking and that is the fervor everyone places on ratings . . . — David A. Bader, Presi- dent, Durham Telefilms Inc., New York Inter-media cooperation editor : May I suggest that your story in the Jan. 25 issue (page 64) on the Worcester school board ban to keep WNEB from covering its meetings might have been even more interesting if it had pointed out that the Worcester Telegram, which editorially defended WNEB's coverage, owns WTAG, a competitor of WNEB. You may have heard this from other sources, but I'm writing in case my Tele- gram friends and former associates up there are too modest to point this out to you themselves. . . . — Joseph C. Dine, Ted Bates & Co., New York Music & management: Part II editor: My comments on music and management (Open Mike, Dec. 28, 1959) were necessarily brief and, for that reason, apparently misunderstood by some. I did not mean to infer that management should not know or care what music is being played by the disc jockey. On the contrary, if manage- ment would listen more to its own pro- grams, their overall quality would sure- ly improve. My point was that disc jockeys should know music and be responsible persons who can be trusted to pro- gram their own shows interestingly and individually. Their standards should in every way be high. Whenever a jockey repeatedly plays records in poor taste or continually programs large doses of music aimed at a very limited segment of the available audience, a reprimand (or worse) is certainly in order. However, a valuable performer (who must have at least a modicum of artistic temperament) can be undermined by unnecessary small criticisms, or by hav- ing his music prescribed for him. A good disc jockey wants to respect management. He has no desire to usurp any of its traditional powers. But he is self-respecting, too, and wants the free- dom he needs to do his best work. — Tom Eldridge, Hollidaysburg, Pa. A miss makes Mrs. of Miss editor: Thank you for the splendid coverage you gave my address at the Retail Advertising Conference (page 44, January 18 issue). . . . One thing: I've been trying for years to get a "Mrs." in front of my name. I see by your arti- cle I have succeeded. — (Miss) Josephine Brooker, Advertising Manager, But treys Dept. Store, Great Falls, Mont. KULA ownership status editor: In regard to your story on page 76, Feb 8 issue, I should like to set the facts straight on new ownership of KULA Honolulu. Purchaser (for $500,- 000 from Jack Burnett) is Charles Stuart III and not Stuart Investment Co. Latter is owner of other stations you mention but KULA is the first broadcasting ven- ture for Charles Stuart III, nephew of James Stuart, president of Stuart In- vestment. Upon FCC approval, I will make my home in Honolulu and direct property as president of KULA Broad- casting Corp. — Charles Stuart III, Lincoln, Neb. FCC hearing coverage editor: I just wanted to take this op- portunity to tell you what a tremendous job Broadcasting has done in its cov- erage of the FCC hearing. It has been complete and accurate and has done a magnificent job in giving the sense of the statements and questioning. This, as anyone who has read the lengthy transcripts can testify, is a dif- ficult job. It reflects the v/ork of good reporters with a solid background of understanding. This is a tremendous contribution to understanding — Louis Hausman, Director, Television Informa- tion Office, New York Market report on Hawaii editor: I would like to take this op- portunity to congratulate you for the ^mjsm BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular is- sues 35< per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circula- tion Dept., 1735 DeSales St., N.W., Washing- ton 6, D.C. On changes, please include both old and new addresses. 22 BROADCASTING, February 15, 1960 4\ FIRST. Similarity of the ALPHA character to WCCO Television's channel number goes even deeper . . . Channel 4 being synonymous with leadership in the competitive four channel Twin City market. The difference between GOOD and GREAT in Minneapolis-St. Paul Television is the 46% average share of total homes (7 AM-12 Midnight) garnered by WCCO Television . . . Dec, 1959 Nielsen. WCCO TELEVISION • CHANNEL 4 CBS IN THE NORTHWEST Represented by Peters, Griffin, Woodward, Inc. BROADCASTING, February 15, 1960 23 excellent portrayal of Hawaii as it is to- day (page 67, Jan. 18). — Rep. Daniel K. lnouye (D-Hawaii) editor: . . . exceptionally well done and all the comments I have heard from Hawaii were extremely good. — H. Wal- ton Cloke, Coordinator of Public Rela- tions, Kaiser Industries Corp., Wash- ington [Reprints are available, 20^ each. — The Editors] Radio's stay-awake record editor: Today I was looking through some back issues and ran across the article "Honolulu d.j. fights Morpheus for 9 days" (page 62, Dec. 28, 1959). Without any intention of hurting Tom Rounds' feelings, I feel that I owe it to myself and my former employer, WKEI Kewanee, 111., to bring the following information to your attention. On Aug. 16, 1959, the undersigned broke the "wake-a-thon" record established by Peter Tripp, also that of Stan Major, formerly of Peoria, who broke Tripp"s record and subsequently lost his title to Jim Austin of Miami (229Vi hours if my memory serves me correctly). My wake-a-thon was carried out in the showrooms of Lauterborn Buick- Pontiac, Kewanee ... I was under con- stant supervision. . . . In one respect I was more fortunate than Mr. Rounds in that I suffered no ill effects and quit only at the request of the doctor and my employer ... I slept well for 18 hours . . . visited friends for 4 hours, slept for another 12 hours, then went back on my regular work schedule. Anyone who wishes to claim a new record will have to stay awake for longer than 231 hours and 11 minutes — my record — Robert Murray Wright, WAIK Gales burg, 111. 'Minds in conflict' reprints editor: (Editorials, Dec. 7, 14, 1959) are masterpieces of good writing and of straightforward, constructive, meaningful thinking. Hats off! I'd like to send copies of "Minds in conflict" to all of your fellow members and be- cause I'm sure there will be requests for extras could you start me off with 150 to 200 reprints . . . — William K. Beard, President, Associated Business Publica- tions, New York [Reprints containing both editorials are available. 10^ each — The Editors.] 'Politics over principle' editor: Your editorial "Politics over principle" in the Feb. 1 book was right on target — one of the most powerful I have read. — Miller C. Robertson, Presi- dent KUEN Wenatch.ee, Wash. BROADCASTING PUBLICATIONS INC. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving- C. Miller Asst. Sec. -Treas. .. .Lawrence B. Taishoff BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting • Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8-1022. Editor and Publisher Sol Taishoff Managing Editor Edwin H. James Editorial Director (New York) Rufus Crater Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. Special Projects Editor . . David Glickman Associate Editor Harold Hopkins Assistant Editor: Dawson Nail; Staff Writers: George Darlington, Malcolm Oet- tinger, Leo Janos, Sid Sussman; Editorial Assistants: Bob Forbes, Rita Larue, Pa- tricia Funk; Secretary to the Publisher: Gladys Hall. BUSINESS V.P. & General Manager . . . . Maury Long Assistant to the Publisher: Lawrence B. Taishoff Sales Manager: Winfield Levi (New York) Southern Sales Manager Ed Sellers Production Manager George L. Dant Traffic Manager Harry Stevens Classified Advertising Doris Kelly Advertising Assistants: Merilyn Bean, John Henner, Ada Michael. Comptroller Irving C. Miller Assistant Auditor Eunice Weston Secretary to Gen. Mgr Eleanor Schadi CIRCULATION & READER'S SERVICE Subscription Manager ... Frank N. Gentile Circulation Assistants: Charles Browne. Gerry Cleary, David Cusick, Christine Harageones. Director of Publications John P. Cosgrove BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Editorial Director Rufus Crater Bureau News Manager. . . Donald V. West Associate Editor David W. Berlyn N.Y. Features Editor. . . Rocco Famighetti Assistant Editor Jacqueline Eagle Staff Writer Richard Erickson Business Sales Manager Winfield R. Levi Sales Service Mgr.. . Eleanor R. Manning Eastern Sales Manager. Kenneth Cowan Advertising Assistant. . . Donna Trolinger Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. Midwest News Editor John Osbon Midwest Sales Mgr.: Warren W. Middleton Assistant Barbara Kolar Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor Bruce Robertson Western Sales Manager Bill Merritt Assistant Virginia Strieker Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. * Reg. U. S. Patent Office Copyright 1960 by Broadcasting Publications Inc. SUNDAY ON KRLA SOUND OF HIS MUSIC Selected hymn for the day. 8:00 AM RELIGIOUS NEWS REPORTER 8:10 AM Religious news analysis from the Na- tional Conference of Christians & Jews. THE ROSARY HOUR 8:15 AM Special program of religious meditation for all people. SPIRIT OF TODAY 8:30 AM Application of the Bible to modern life as seen by representatives of the Catholic, Protestant and Jewish faiths. Rebroad- cast 11:30 PM. HIGH MASS 9:00 AM Live remote from Church of the Immac- ulate Conception, Los Angeles. SCOPE UNLIMITED 10:00 AM Documentary presentation of all sides of all issues important to Southland resi- dents, prepared by KRLA Public Affairs Department. SEMINAR 10:30 AM Representatives of five universities re- view topics of educational importance. MORNING WORSHIP SERVICES 11:00 AM Live remote from Lake Avenue Congre- gational Church of Pasadena. DAILY ON KRLA SOUND OF HIS MUSIC 5:50 AM THOUGHT FOR THE DAY 6:15 AM TOPIC: YOUTH 9:00 PM Salutes a different high school each day with news and feature highlights. CALIFORNIA 11:00 PM Ten-minute reports from leaders of edu- cation, government and industry. DIAL 1110 1 50,000 WATTS KRLA RADIO LOS ANGELES 24 (OPEN MIKE) 8 FREEDOM FIGHTER? One tube ... a freedom fighter? In free radio, every component— electronic and human— must share its responsibility in the never-ending fight for the rights of free people: freedom of speech and worship, freedom from want and fear. At KRLA, Radio Los Angeles, this responsibility translates itself into a wisely-balanced program schedule: music and news to appeal to most of the people most of the time . . . planned blocks of religious, educational and discussion features to serve all the people all the time. 6381 Hollywood Blvd., Los Angeles 28 • Represented nationally by Donald Cooke Inc., New York, Chicago, San Francisco DIAL 1110 1 50,000 WATTS Newest among the leaders serving America's greatest radio market KRLA j RADIO LOS ANGELES MONDAY MEMO from ALFRED R. TENNYSON, vice president, television-radio and commercial production departments, Kenyon & Eckhardt, Los Angeles How one blue chip agency views radio Maybe it's because radio has been around longer. Maybe it's because it has dinned at us too much. But listeners have developed an almost complete psychological deafness to commercials that follow the old tired grooves. The reward for being fresh is greater in radio than in any other medium. So say the researchers and so says Kenyon & Eckhardt. The formula for keeping freshness in our radio commercials is a set of prin- ciples that has been documented and kept up to date within the agency ever since Board Chairman Edwin Cox was creative director. At that time he began analyzing successful advertising in all media to find the characteristics that apparently insured successful communi- cation. We put these principles into daily use here in the production of commercials for a number of top accounts. We think they are good principles because they get results. Radio as an entertainment form has changed a lot since tv. So has its role in American life. But this lively mem- ber of our available media refuses to be killed by its glamorous successor. What have we learned about radio's use? People Hear in Pictures • Research- ers make the interesting observation that people respond when they can picture what they hear in commercials. They suggest that we use words and present situations that people can easily vis- ualize. Abstractions are a waste of time. Listeners wonder where the yellow went because they can see the yellow. A household antiseptic reconstructed an accident so that people had a picture of it. The radio writer should train him- self to write in graphic terms. We list "simplicity" under the car- dinal virtues of all advertising. But it has a special significance in radio com- mercials. Nine-tenths of commercials attempt to do too many things, to get over too many ideas, to flash too many changes of scene, to present too many argu- ments. Again, the law of parsimony — do less and do it better. Outlaw the Stooges o Let us, once and for all, banish from commercials the technique of the double stooge. This means a stilted dialogue in which two unbelievable characters ply each other with sales points in language that is barely recognizable as human speech. 26 Imagine a tot of six addressing her mother like this: TOT: Mummie, I just love my milk since you've been enriching it with this delicious Double-dex- trous Malt-a-lac Chocolate com- pound. MUMMIE: Yes, darling, you really drink your milk now. TOT: And, Mummie, every nutritious crystal dissolves instantly. And have you noticed how the com- plete Vitamin B complex is mak- ing me strong in fourteen dif- ferent ways? BOTH Right — when it's Schmaltz's TOGETHER: Double-dextrous Malt-a-lac Com- pound, we're sure! Have you ever been three rooms away from a radio and known instantly when the commercial came on? The pitch and tone of voice are different. It is either sugary or frantic. Often the decibels bounce off the walls. Combine this manner with the "commercialese" Alfred R. Tennyson previously headed K&E's commercial production depart- ment in New York since its formation in December, 1955. He was elected vice president in 1956. He joined K&E as television-radio producer in 1951; be- fore that he was television-radio produc- er with Cunningham & Walsh and also night manager of WHN New York for two years. His responsibilities now in- clude both commercial production and programming and supervision of all California-filmed commercials. in which the scripts are written and it's little wonder that listeners become tone- deaf. The road to salesmanship begins with writers and salesmen-on-the-air who act like human beings and who are acutely aware of the sense of values of the peo- ple at home or in their cars. Who Says It? • One of the simplest things we have learned is that the per- sonality of the salesman is almost as important as what he says. It is an elemental rule of human persuasion that people give their confidence to in- dividuals they like. Such a personality may not be a letter-perfect reader of commercials; he may even commit an occasional flub. His diction might not pass the BBC. But if the people love him, he can be more persuasive than the slickest of the letter-perfect "announcers." As soon as they get a radio assign- ment some writers automatically send for the jingleers. This is getting to be cliche, chestnut and stereotype No. 1. There seems to be a widespread feeling that music can make vapid words more significant. Even when one has to strain very hard to hear the words through the music. This is not to damn all jingles. Some have been superb. But they should always convey a selling idea. They should be brief, simple, catchy. And the words should come through like the ringing of a bell! Look at the words alone. Only if they are worth saying are they worth singing. Too many workers underrate the pub- lic's interest in products — and believe that they must sugar-coat a product story with entertainment. Certainly, out- side the casual purchase products (beer, cigarettes and the like, where the "light touch" is highly appropriate) this is a fallacy. Our own research has proven repeatedly that listeners would gladly trade our attempts at entertainment for product information — if it is interesting- ly presented. People take the common sense view that the purpose of the program is to entertain and the purpose of the com- mercial is to sell a product. They accept the arrangement and do not rebel against it in principle. When they reject our commercials it is not because these commercials fail to provide entertain- ment, but because they fail to do their own job well. BROADCASTING, February 15, I960 In the Maryland Market, nearly 700,000 television homes mark time in the swift clocks of commerce and industry. Here thrives one of the world's largest steel mills, one of the nation's leading chemical centers, a center of clothing manufacture, a center of the graphic arts, a multiplicity of mercantile activities that naturally ensue in the nation's second largest seaport — handling over 22,424,464 long tons annually, the production of aircraft and missiles, the fabrication of automotive components and many other activities vital to the economic welfare of our nation. These people are the producers of goods and services, the measure of whose effectiveness is accom- plishment in time. ""INFINITELY SWIFT IS THE VELOCITY OF TIME . . . Seneca For these same 700,000 television homes, WBAL-TV charts time's deliberate and constant speed carefully each day with an elaborate and varied program schedule designed to meet all their needs for relaxation, for entertainment, for information. "Infinitely swift is the velocity of time ..." the phi- losopher says. At WBAL Television 11 in Baltimore, YOU keep pace in the Maryland Market. NBC Affiliate /Channel 11 /Associated with WBAL- AM & FM. WBAL-TV BALTIMORE Nationally represented by Edward Petry & Co., Inc. Q/Q/Q THE NEW DENVER THE HEW New Programming, new Personalities, new station policies at KOSI made November the month of important change for Denver radio listeners. They began to hear music and features that adults wanted to hear — good music, singable music, favorite music - unlike any other on Denver air. Just as the Denver market today makes previous appraisals obsolete, so the new KOSI is setting new standards for radio broadcasting. 28 BROADCASTING, February 15, 1960 Walter Lake, McGavren Los Angeles manager and Bill Armstrong, executive vice president of KOSI make calls on leading Denver business executives. Denver is a cosmopolitan city of modern buildings and humming industries. For NEW facts you can use about Denver . . . ask the man who knows! McGavren salesmen who all regularly work as local salesmen keep abreast of current market conditions and situations. Modern Denver is metropolitan complex of thriving communities — including Denver and Englewood, Golden, Littleton, Aurora, Derby, and between Boulder and Greeley. This is the KOSI area that McGavren sales- men know and understand — and are pre- pared to discuss in advertising planning. Fred Cohan, District Manager for Zale's, largest jewelry chain in the U.S. with 6 Denver stores explains the complexities of competitive retail selling where sales results are paramount to Walter Lake, McGavren Co., Los Angeles. Getting the complete Denver story of how to get sales results in the market, Harley Solt, Denver advertising agency executive reviews the approach and thinking of his organization with McGavren's Walter Lake. K^O)\S^I^ represented nationally by DAREN F. MCGAVREN CO., INC. &acttii runt/ ^&. CO., INC. ONAL REPRESENTATIVES. EFFECTIVE FEBRUARY 15, 1960 BROADCASTING, February 15, 1960 'THE VOICE OF LONG ISLAND' Pulse proves that WHLI delivers the largest daytime audience in the Adult, Quality-Buying Major Long Island Market (Nassau County). WHLI reaches The Fabulous Long Island Market, the 6th Largest Market in the U. S — a market separate and distinct from New York City. PULSE AUDIENCE SURVEY MORNING AFTERNOON WHLI 12 12 1 Network "A" n 9 1 N.Y. Ind. Sta. 1 9 11 I N.Y. Ind. Sta. 2 9 9 I N.Y. Ind. Sta. 3 9 8 ! Network "B" 9 7 I Network "C" 9 7 WHLI's BIG BONUS COVERAGE: • POPULATION 5,449,400 • NET INCOME $12,693,318,000 • RETAIL SALES $6,473,726,000 Data: Pulse Report: Nassau County, Long Island, N. Y., October 19-23, 1959 ►10,000 WATTS WHLI AMI 100 F M 98 3 HEMPSTEAD IONG ISLAND. N. Y. Represented by Gill-Perna ikom of 'Crusade for decency' urged for advertising Creation of a "Crusade for Advertis- ing Decency" on both national and local levels was called for by Ernest A. Jones, president of MacManus, John & Adams Inc., in an address to the Sales Executives Club in New York last week. He urged concerted action by advertising, business and media. In Mr. Jones' view, "A great deal of the mistrust of all advertising is generated at the strictly local level where honest national advertising is sometimes perverted by the fly-by- night shyster with one eye on the sucker and the other on the Better Business Bureau." The "grass roots" level of the "crusade" would "watch- dog" local media, advertising and busi- ness, and hopefully would operate "in every community in the land large enough to support commercial commu- nication." Mr. Jones suggested the following ways to implement the "crusade." "1. Seek out the objectionable ad- vertising and call in those responsible for a face-to-face explanation and to point out the harm being done to all business and to the community. "2. Serve as a clearing house and investigating body for consumer com- plaints which it would actively solicit. "3. Refer to the Better Business Bureau or proper legal body incorri- gibles who resist moral suasion. "4. Judge questions of taste in ad- vertising which, while objectionable, do not fall into the province of the Better Business Bureau or of the courts. "5. Stand and act as the beacon of honest advertising in all of its forms." Not blaming media for dishonest advertising, Mr. Jones places the blame on the "dishonest discount house, the shady appliance dealer . . . the stores using a sprinkling of national brands as bait to peddle schlock mer- chandise." He also cited the lack of moral courage of advertising agents who crumbled under pressure from the client. "An ounce less greed ... an ounce more courage anywhere in that chain and the advertising in question never would have reached the public." What is needed, Mr. Jones said, is not more legislation, but the united action of the "crusade." Present con- trolling groups, such as the Assn. of National Advertisers, the American Assn. of Advertising Agencies, and the Advertising Federation of America suffer from limiting factors, principally lack of control over non-members and inability to punish offenders. Further- more, they can operate only on the national level, he said, whereas much objectionable advertising originates locally. 36 (BROADCAST ADVERTISING) BROADCASTING, February 15, 1960 BROADCASTING, February 15, 1960 what is your main interest or product-purchasing We can show you all kinds of industry-accepted statistics about the WJAC-TV audience-sets in use, viewers per set, television homes and coverage area~and WJAC-TV is consistently the top station in the Johnstown-Altoona market. But, after all, as an advertiser, you're interested only in selling your products to living, breathing people and that's where WJAC-TV really excels! It all adds up to this-people BUY the products they SEE advertised on WJAC-TV. get the whole story from HARRINGTON, RIGHTER AND PARSONS, INC. Molten steel fires the forces of progress in the market on the move TAIVBPA- Tampa-located, the Electric Steel Mill Division of Florida Steel Corporation typifies the mush- rooming industries in a dynamic market. This rich, booming market is dominated by WTVT, the station on the move — your most profitable buy in the entire Southeast! TOTAL SHARE OF AUDIENCE 48. 6%... Latest ARB Check the Top SO Shows! ARB I NIELSEN WTVT 37 ! WTVT 38 Station B 9 | Station B 10 Station C 4 j Station C 2 Station on the move WTVT® Channel 13 TAMPA-ST. PETERSBURG THE WKY TELEVISION SYSTEM, INC. WKY-TV/ WKY- RADIO Oklahoma City Represented by the Katz Agency 38 BROADCASTING, February 15, I960 A BOO-BOO OVER BAN? Network screening of revamped statues causes friction with NAB code reviewers NAB's Television Code is showing symptoms of underarm irritation. The commercials for Ban — an anti- perspirant whose Greek statues have harassed networks, the NAB Tv Code Review Board and code stations — have been overhauled and are going into the studio production stage. But the process of revamping the commercials has aroused internal prob- lems centered around the screening processes of CBS and NBC and the routine NAB review of controversial copy. Thus far the separate approaches of networks and NAB's code board have operated without open controversy. It's known around Madison Ave., however, that at least one network is seething over the NAB code board's handling of Ban, a product of Bristol-Myers. Ogilvy, Benson & Mather, New York, has handled the account since last sum- mer. Formerly it had been at BBDO. On the surface, Ban's role in the net- work and NAB code structures has been smooth. Network and NAB criticism of the Greek statue commer- cials has been accepted in a cooperative manner by Bristol-Myers and the agency, according to sponsor, agency and NAB itself. The trouble is described as center- ing around the separate network and NAB efforts to meet station criticism of Ban commercials. CBS Questions • It's known that CBS-TV questioned the statue commer- cials last autumn. The agency made revisions which apparently met network criticism. The nudity angle is understood to have been raised in network circles when the new agency took over the account. Criticism from stations was heard by networks and NAB during the autumn and came out into the open in mid- December when Donald McGannon, Westinghouse Stations, NAB Tv Code Review Board chairman, was queried by FCC counsel in the FCC's series of broadcast hearings. The FCC questioning was dropped when Mr. McGannon explained the code board was in the process of study- ing Ban commercials. Next step in the series of confer- ences and discussions came Jan. 14 when the NAB code board, at a New York meeting, adopted a resolution de- scribing Ban commercials as violations of the code. NAB sent wires to the agency and the three tv networks noti- fying them of the action, and then went into a series of conferences with the sponsor and agency. Explain Objections • The NAB code staff was directed to explain NAB's ob- jections and to make clear that objec- tions were based on the commercials rather than on the product. A previous major controversy at NAB, based on Preparation H, had been directed to the fact that it was a hemorrhoid remedy and therefore unacceptable un- der the rule banning intimate personal products from tv (Broadcasting, June 22, 1959). Network reaction to the Jan. 14 step was bitter, in at least one instance. The criticism is believed to have taken the position that network action had led to a revision of commercials, with NAB climbing aboard and grabbing credit for copy it hadn't formally objected to during the autumn months. In any case, NAB code people met with agency and sponsor June 22, con- sidered revised story boards for the Ban commercials. These were circu- lated to the code's personal products subcommittee headed by E.K. Harten- bower, KCMO-TV Kansas City. An- other meeting was held Feb. 5. At this time the revisions were considered in detail. Lee H. Bristol Jr., of Bristol-Myers, told Broadcasting the sponsor, agency and NAB were in general agreement over revision of Ban commercials. "Everything has worked out," he said. "We're all pleased. Minor changes have been made in audio and visual copy. Bristol-Myers is glad to cooperate. NAB has been reasonable and we've reached a happy solution. We'll go into produc- tion when NAB sends written confir- mation of our verbal agreement." Revisal • Edward H. Bronson, NAB staff code director, said, "We met with the agency and sponsor, resolved our differences and the commercials are being revised." NBC-TV and CBS-TV conceded they had been involved in code discussions with NAB, agency and sponsor but would not go on record as to details. Both are understood to have sent let- ters to NAB code officials following the code board's Jan. 18 telegrams but they did not reveal the specific nature of their contents. James A. Stabile, NBC vice presi- dent who has been placed in charge of NBC's recently created program-com- mercial review unit, said the network some time ago had raised questions about Ban's Greek statues and the West Side safari • They didn't go "all around the town," but approximately 300 employes of Donahue & Coe, New York, as- sembled at 8:30 a.m., Feb. 8, for a mass move from their old quar- ters in the RCA Bldg. to their new home in the Time & Life Bldg., directly across Sixth Ave- nue. More than 100 van loads of office equipment preceded the grand march, but it was decided to speed the shift by having the office force carry such items as drawing boards, T-squares, port- able typewriters, etc. selling voice promoting the product. He said the network and code board "must know what each other is doing." Joseph H. Ream, CBS Inc. vice president who is supervising the CBS- TV program-commercial review activ- ity, said, "After the NAB Code Board's Jan. 14 meeting, CBS sent a letter to NAB reviewing the history of Ban commercials and the CBS-NAB discus- sions on the subject." There's rancor and complaining in the code background that will come be- fore the NAB code group at its next meeting, to be held March 3 in New York. The code board will report to the NAB Television Board at a March 9 meeting in Washington. McGannon to AFA: we need your support Importance of advertiser and agency support for the NAB Tv Code Review Board was stressed by Donald H. Mc- Gannon, president of Westinghouse Broadcasting Co. and code board chair- man, last Monday (Feb. 8) to an Ad- BROADCASTING, February 15, 1960 (BROADCAST ADVERTISING) 39 >UR BANNERS GEORGIA The flags of 9 great States fly over a part of America called WLW TV-and- Radio Land. And the Crosley WLW Stations have tried to be good citizens under these 9 State banners— thru service to their communities. For it has always been the principle of the Crosley Broadcasting Corporation that a Television or Radio Station must be truly a good neighbor in its community — by performance and leadership in entertainment, religion, education, news, safety, health, civic and charitable causes, fine arts, and for the fundamental freedoms of our Nation. The WLW Stations pledge continued service— unfurling progress and patri- otism before them for the 20 million people of these communities. This is our Pride and our Privilege! the dynamic WLW Stations: WLW-D^ Television Dayton (WLW-c\ Television I Columbus i r * ' WLW-T Television" Cincinnati CROSLEY BROADCASTING C0RP0RAT WLW- A Television Atlanta WLW- 1 Television Indianapolis ON, a division of JKvco L J. W i Radio a WITH THE Inter Mountain Network PRODUCT-MEDIA-ACENCY THE IDEAL COMBINATION • A Great Advertising Agency Foote, Cone & Belding. Inc. Buys A Great Advertising Medium (INTERMOUNTAIN NETWORK) To Sell Imperial Margarine for Lever Brothers Co. vertising Federation of America district meeting in Boston. The final decision on what is to be broadcast must lie with the broadcaster, he pointed out. But he said the code board would continue, both as broad- casters and as code supporters, "to con- sult with advertisers and agencies on all manner of issues that touch upon code affairs." "We will hope to find in the future," he continued, "as we have in most cases in the past, an understanding and co- operative attitude on your part — know- ing, as I am sure that you do, that part of the effectiveness of television as a selling instrument depends upon not only its believability but also its de- corum." Reviewing the formation and work of the code group, Mr. McGannon noted that a Los Angeles consultative unit already is in operation and re- ported that "we are planning that dur- ing the next year there will be an in- crease in our activities in and around the New York area where so many tel- evision commercials are filmed for re- lease." The code staff's headquarters is in Washington. He recalled that 16 stations resigned their code affiliations and 19 others had their code seals revoked in the dispute over the propriety of carrying the Prep- aration H hemorrhoid treatment com- mercial a year ago (46 others dropped the advertising to stay with the code). Most of the defections, he reported, "have returned at this time to good standing." From Sweeney • Radio sets will in- crease 70% and adult listening 50% in the next ten years, Kevin B. Sweeney, president of Radio Advertising Bureau, predicted at the AFA meeting last week. By 1970, he predicted, sets will reach 250 million to 260 million, a net gain of 103.8 million or more; and listening will rise to better than three hours a day per adult, compared to a little more than two hours per adult now. Mr. Sweeney also predicted that the 30-second commercial would replace the 60-second version as "the prime tool of both the retailer and national adver- tiser"; that use of radio would show "an almost incredible gain"; that a new type or advertising agency, specializing "al- most wholly" in radio would develop; and that the automobile radio market would increase to more than 65 million sets and become virtually "a separate advertising medium" in itself. Charles H. Bower, BBDO's president, termed the troubles of today's U.S. the symptoms of a national disease he called "epidemic cynical selfishness." He named inflation, delinquency, increas- ing divorce rate, church and synagogue desecrations, death on the highways as some of those symptoms along with "the evils which have recently beset our own business — rigged quiz shows, payola and tv commercials which are less than truth- ful." Mr. Brower urged the nation to turn itself to a cause as vital as any in wartime — the cause, he expressed as a need to discover leaders. OLYMPIC SPONSOR Winter games pool bought by Tidewater Tidewater Oil Co., Los Angeles, is sponsoring radio coverage of the Win- ter Olympic Games in five Western states as the result of a special pool arrangement. The Olympics broadcast committee queried stations as to their desires for broadcast coverage of the Games. It found that some 300 stations wanted to send reporters to Squaw Valley, Calif., where the Games are to be held. The space available is completely in- adequate for such mass reporting. So the committee asked one of its mem- bers, Frank Mieuli, president of KPUP (FM) San Francisco and producer of the San Francisco Giants and 49ers broadcasts, to set up an Olympic broad- cast pool. Mr. Mieuli not only set up the pool, but persuaded Tidewater Oil Co. to pay line charges and talent costs in ex- change for co-sponsorship of the broad- casts. The stations get the programs without charge in exchange for carry- ing the Tidewater commercials. They may sell the rest of programs locally. Each day, from the start of the Win- ter Olympics on Feb. 18 to their con- clusion Feb. 28, the pooled sports crew will broadcast 15-minute reports every hour beginning at 9:05 a.m. and ending at 3:05 p.m., (seven reports in all). At 3:30 p.m. there will be a half-hour summary of the day's events. And at 4 p.m. the day's broadcasts will con- clude with play-by-play coverage of a hockey match. The crew includes sportscasters Russ Hodges, Lon Sim- mons, Bob Blum and Gordy Soltau, with Roy Storey doing the hockey games. A total of more than 50 hours of eye- witness Olympics reporting will be fed to the pool, although not all stations will carry the full schedule. The 15- minute radio reports will be presented so stations which cannot devote a full quarter-hour to them can cut them off at the end of five minutes and still give their listeners a cohesive report which shows no evidence of being snapped off short. Foote, Cone & Belding, Los Angeles, Tidewater agency is handling details. ,» YOU too 1$ will get the GREATEST SALES results when you use — The Nation's Most Successful Regional Network HEADQUARTERS • SALT LAKE CITY • DENVER Contact Your Avery-Knodel Man Lctekt 42 (BROADCAST ADVERTISING) BROADCASTING, February 15, 1960 HRON is TV in SF KRON-TV is Number One every Vi hour 4 PM to sign-off! Oct.-Nov. NSI Mon.-Fri. avg. SAN FRANCISCO CHRONICLE • NBC AFFILIATE • CHANNEL 4 • PETERS. GRIFFiN. WOODWARD BROADCASTING, February 15, 1960 43 IMPACT m ...in CENTRA! JF FLORIDA + TOP 50 SHOWS WDBO-TV. ..42 STATION B...5 STATION C...3 WDBO-TV'S rrrr AUDIENCE . SHARE 56.3 % DAYTIME 105.5% more than Sta. B 299.3% more than Sta. C 47.9% NIGHTTIME 66.9% more than Sta. B 139.5% more than Sta. C WDBO-TV^!^ HR. FIRSTS 402 * OUT OF 456 *264 with shares of 50% or MORE TOTAL VIEWING HOMES^ MORE TV homes view WDBO-TV in the average I/4 hour... DAY and NIGHT... than the other two stations COMBINED! WDBO-TV CHANNEL 6 ORLANDO Blair TVA has more FACTS! 44 (BROADCASTING ADVERTISING) Furniture dealers buy special tie-ins A resourceful tie-in advertising cam- paign is being arranged by at least 150 local dealers of Broyhill Furniture Fac- tories, Lenoir, N.C. They are purchas- ing 20-second time segments exploit- ing the Feb. 21 telecast of CBS-TV's Ed Sullivan Show. The reason: The program includes a commercial spot- lighting Broyhill's Early American and French Provincial furniture groups. The commercial on the program is for Eastman Chemical Products Inc., manufacturer of the Chromspun ace- tate fabric used in the upholstered fur- niture. Broyhill ordered two 15-second film spots to be produced by Elliot, Unger & Elliot, New York, which filmed the Eastman Chemical commercial. Broyhill immediately notified its deal- ers throughout the country that the spots were available for purchase from EU&E and recommended that time be pur- chased locally, preferably before or fol- lowing the Feb. 21 telecast. The spots consist of a 15-second pitch for Broy- hill, leaving five seconds open to identify the store and tie in with the network telecast. TvB cooperated in the proj- ect by alerting its members to the cam- paign. A spokesman for EU&E said that at least 150 dealers were expected to par- ticipate in the campaign and termed the venture "rather unusual." Two shows go begging as networks turn back An advertiser who buys a program and then shops for a network these days had better tread warily. All three television networks have turned down a two-part documentary, The Race for Space, which Shulton Inc. (toiletries) had hoped to telecast. And, the Rich- ard Hudnut cosmetic line of Warner- Lambert Pharmaceuticals was still wait- ing last week for an acceptance on its "unfixable quiz," Predictions (Broad- casting, Jan. 25). ABC-TV, CBS-TV and NBC-TV, when contacted about the space docu- mentary, all said they like to produce their own news and public affairs shows. No one said the issue of pro- gram control was involved. The space program was produced in two 60-minute segments by David L. Wolper, former head of Flamingo Films, who now is producing in Holly- wood. It contains both U.S. and Soviet footage and is narrated by Mike Wal- lace, with special music by Elmer Ber- stein. Part 1, "The Missile," reports a "series of wrong decisions" by defense planners that cost this country the space race against Russia. This hour won a "best documentary feature" award at the 1959 San Francisco International Film Festival. Neither Shulton nor its agency, Wes- ley Assoc., New York, had anything to say about what the firm might do with television rights to Race. Meanwhile, the Hudnut quiz apparently is holding out for a place on NBC-TV. ABC-TV, it was understood, has offered time for the show, although neither network would comment. • Business briefly Time sales Tv smoke signals • P. Lorillard Co., N.Y., is introducing its new kingsize non-filter Old Gold Straights cigarettes in a soft package this month. Initial consumer advertising begins the last week of February via a spot tv cam- paign in more than 40 major markets throughout the country. Radio support for the new brand is expected to follow the introductory tv campaign. Agency: Lennen & Newell, N.Y. Half of 'Journey' • North American Philips Co., N.Y., for its Norelco electric shavers, purchased one-half of NBC-TV's forthcoming coverage of missions by President Eisenhower and other world leaders, comprising 16 specials under the title Journey to Understanding — Volume HI. Initial program, scheduled for Feb. 27 in the World Wide 60 time period (Sat. 9:30-10:30 p.m. EST), will deal with the first four days of the President's South American visit and Premier Khrushchev's tour of India, Burma and Indonesia. Entire series of six hours and 10 half-hours will be tele- cast in prime nighttime hours, includ- ing one hour in color, it was reported. Agency: CJ. La Roche & Co., N.Y. Come 11 • Glenbrook Labs Div. of Sterling Drug, already on five NBC-TV shows, brings the total to 11 with pur- chase of time on four more night and two day shows. The new contracts, placed through Dancer-Fitzgerald-Sam- ple, cover full sponsorship of Man From Interpol, which started Saturday (Jan. 30), 10:30-11 p.m. EST; alternate weeks of People Are Funny, Fridays, 7:30- 8 p.m.; a third of Riverboat, Mondays, 7:30-8:30 p.m.; a third of Law of the Plainsman, Thursdays, 7:30-8 p.m.; al- ternate Tuesdays on the five-day Play Your Hunch, 10:30-11 a.m., and alter- nate Tuesdays and Fridays of Young Dr. Malone, 3-3:30 p.m. Pepsi parcel • Pepsi-Cola Co., N.Y., will spend a net total of $775,000 on participations on NBC Radio as part of its four-network purchase an- nounced earlier by the soft-drink firm (Broadcasting, Feb. 8). Schedule on BROADCASTING, February 15, 1960 A MARKETING REVOLUTION IN THE UPPER MIDWEST! REVOLUTION '59 . . . COMPLETION OF THE ST. LAWRENCE SEAWAY, which opened the Great Lakes to ocean vessels, brought an exciting revolution in transportation to the Head of the Lakes. Over 200 foreign ships, combined with domestic traffic, made Duluth-Superior the NATION'S THIRD BUSIEST PORT in '59. REVOLUTION '60 . . . the revolution in commerce will grow in 1960 as DTJLUTH and SUPERIOR become established as AMERICA'S FOURTH SEACOAST and as the major outlet for the Upper Midwest and the Canadian-American Heartland. You don't cover the Upper Midwest without Duluth-Superior Television! Where the Prairie Mee ts the Sea . . . DULUTH-SUPERIOR TELEVISION Minn. V /fliUPERIOR W . Distribution Center for 40 Million People! BROADCASTING, February 15, 1960 SKILLED EMPLOYEES, Tom McKennon (left) and Bob Townsend, perform final test of Centralized Automatic Message Accounting equipment. It will soon be installed in a Bell telephone company central office, helping bring its customers Direct Distance Dialing. Other major products manufactured by the Kearny Works include telephone cable, undersea cable amplifiers, switchboards and radio relay apparatus. 46 BROADCASTING, February 15, 1960 KEARNY, N. J. Just across the Hudson River from New York City ... in the heart of one of New Jersey's mighty industrial centers . . . Western Electric's Kearny Works plays an important role in the manufacture of telephone products for the Bell System. The more than 17,000 employees of Western Electric's Kearny Works consist mostly of "commuters" who come by bus, train, tube and car . . . some arriving via the historic waterside approach known as The Old Plank Road. Their main job at this major manufacturing plant is to help make telephone products like cable, switchboards and dial switching equipment. Their success is best measured by the years of trouble-free service these products have given to Bell telephone customers. Sharing in this job— and in its success— are 2500 New Jer- sey companies which annually provide Western Electric with $83 million worth of supplies and materials. But our employees and our suppliers share in more than our job for the Bell System. Their paychecks help support local merchants . . . they contribute substantially to state and local taxes . . . and they lend vital support to a myriad of community activities. In fact, they do all the things that come naturally to a good neighbor. Besides Kearny, Western Electric has manufacturing plants in 24 other cities where we also make hundreds of different telephone products for the Bell System. In 1959 we bought over a billion dollars' worth of raw materials, products and services from our more than 35,000 suppliers in every state, 90% of them "small businesses." The things we make and buy are distrib- uted to the Bell telephone companies through Western Electric distribution centers in 32 different cities. BEAUTY QUEEN, Marilyn Eley, of the Kearny Works, met her State Senator, Donal C. Fox, in a visit to the New Jersey Capi- tol in Trenton. Later, Marilyn addressed both the Senate and the State Assembly, expressing the appreciation of her fellow employees for the state's enviable record of good government. EDITOR Eugene Farrell of The Jersey Journal in nearby Jersey City sums up Western Electric's con- tributions to the area: "The Kearny Works is the kind of solid, steady industrial neighbor we like. And its people are among our best citizens." BLOOD BANK at Kearny Works is among the nation's largest. Every year thousands of Western Electric employees donate to local blood banks. Thousands more show their community spirit by enthusiastically supporting many civic activities. W. E. BUYER, Dirk Van Gelder (left), discusses design of a subcontracted part with Kearny sup- plier, Walter Pabst, President and Founder of the Pabst Engineering Equipment Co. Mr. Pabst has been doing business with the Kearny Works for 27 years. BROADCASTING, February 15, 1960 47 ARBITRON'S DAILY CHOICES Listed below are the hiqhest-ranking television network s -lows for each Mr\D u ay ui liic vv^cis i cu. ^ J. u I cilcu by the multi-city Ar bitron Instant ratings of American Research Bureau. Date Procjfam and Time Network Rating Thurs., Feb. 4 Untouchables (9:30 p.m.) ABC-TV 32.2 Fri., Feb. 5 Twilight Zone (10 p.m.) CBS-TV 22.7 Sat., Feb. 6 Gunsmoke (10 p.m.) CBS-TV 29.1 Sun., Feb. 7 Rebel (9 p.m.) ABC-TV 23.4 Mon., Feb. 8 Danny Thomas (9 p.m.) CBS-TV 28.4 Tue., Feb. 9 Startirne (8:30 p.m.) MBC-TV 23.7 Wed., Feb. 10 Wagon Train (7:30 p.m.) NBC-TV 32.4 Copyright 1960 American Research Bureau NBC Radio started Feb. 1 and contin- ues until next Oct. 23. Participations include a quarter sponsorship of News on the Hour and commercials on News of the World, You Bet Your Life, People Are Funny and Monitor. Kenyon & Eckhardt, N.Y., is Pepsi's agency. Ruppert's big blast • Jacob Ruppert Brewery, N.Y., has earmarked $4 mil- lion for its 1960 campaign in its New England-New York distribution area. In- cluded are spot tv and tv program par- ticipations. Tv was said to be a "prime medium" for Ruppert this year but the media breakdown was not disclosed. Spot radio will be used heavily, parti- cularly in summer months. Agency: Norman, Craig & Kummel, N.Y. Mack back • Pharmaceuticals Inc., Newark, N.J., has paved way for the return to tv of the long-lived talent show, Ted Mack & The Original Amateur Hour. The program will be seen starting March 7 on ABC-TV (Mon., 10:30 p.m. EST). Agency: Parkson Adv., N.Y. Returns to spot • Lever Brothers Co.. has brought its Handy Andy cleaning product back to spot tv after absence since April last year, although network schedules have continued. The new spot drive opens in 24 markets in east- ern and midwest states. Number of minute spots ranges from 5 to 15 per week for 16 weeks. Agency, Kenyon & Eckhardt, N.Y. Six-month lease • Beech-Nut Life Savers Inc., Canajoharie, N.Y., renewed sponsorship of ABC-TV's Dick Clark Show (Sat. 7:30-8 p.m. EST) for six months effective March 5. Advertiser has sponsored program since its net- work start, Feb. 15, 1958. Agency: Young & Rubicam, N.Y. Agency Appointments • Lincoln & Mercury Div. of Ford Motor Co. appoints Hixson & Jorgen- sen, L.A., as agency for its new compact car, the Comet. Billing is estimated at $250,000. • Luer Packing Co., Vernon, Calif, (meat products), appoints Charles A. Mottl Inc., Beverly Hills, Calif. Media plans will be made after examination of trade and consumer survey results. • Transport Aeriens Intercontinentaux (Intercontinental Air Transport), French airline operating through the Middle East to Australia and Tahiti, and start- ing in May, to Hawaii and Los Angeles, appoints BBDO, N.Y., for advertising in the U.S. • Also in advertising New opening • The affiliated Miami. Fla, agencies of Bishopric/Green' Fielden Inc. and Woody Kepner Assoc. Inc., public relations, has an- nounced the opening of a Jacksonville office. The new division, known as Radcliffe Advertising Inc., is headed by Harry Radcliffe, active in Northern Florida advertising for many years. The two agencies employ a combined staff of 60. Copywriter's award • A March 15 deadline is set for entries in the 1960 Arthur Kudner Award, "for excellence in creative writing for institutional ad- vertising," established last year by the Arthur Kudner Foundation. The award of a bronze medal and $500 in cash will be given to the writer of the winning ad or commercial at the annual meeting of the American Assn. of Advertising Agencies to be held April 21-23 at the Boca Raton Hotel and Club in Florida. Entry rules may be obtained from AAAA headquarters, 420 Lexington Ave., New York 17. Translator • John Gres. former pro- gram director of international station. WRUL New York, has organized Round Hill International Productions for foreign language work. Initial ac- counts include a long list of film com- mercials for U.S. Export Brands. Round Hill, located at 665 Fifth Ave., New York, produces advertising and programming in 50 languages. The firm's language package includes translation and adaptation of radio-tv commercials, programs and other film material; script service; narration and lip synchronization; recording and production supervision; technical as- sistance and consulation. Mr. Gres' staff has some 150 foreign nationals on call. Consolidation • Ideal Toy Corp., N.Y., has combined its advertising, publicity and sales promotion divisions into one public relations department in order to coordinate all promotional activi- ties under one corporate policy, it has been announced by Melvin Helitz- er, director of public relations. Ideal's five divisions produce dolls and plas- tic toys, hobby kits, outdoor pools, stuffed animals and housewares. Hatbox accessory • Diary-directory designed primarily for tv models but also including information for art direc- tors and others in that side of advertis- ing business, has been published by Peter Glenn, 444 E. 52nd St., New- York 22. under title ""The Madison Avenue Handbook." It contains listings of agencies with names of art directors and casting directors along with instruc- tions to contact each, art supply and costume houses, talent agents, tv pro- ducers, photographers and others. Al- though primarily concerning New York, handbook has special sections on Chi- cago, Detroit and Miami. Book also contains daily appointment and expense records section. Mr. Glenn, himself a model, began directory as informal list for his own convenience several years ago, found demand among colleagues brisk enough to justify letterpress edi- tion. It sells for $4. Dow Chemical unveils new product on tv Dow Chemical Co.. Midland, Mich., which previously announced the pur- chase of three one-hour specials. "The Dow Hour of Great Mysteries," on NBC-TV (Broadcasting. Dec. 21, 1959), last week reported the pro- grams will be utilized to kick off a spring campaign in all major media (except radio) for Dowgard, a new all-year automotive coolant product. Through its Bloomfield Hills, Mich., agency — MacManus. John & Adams — Dow will spend a reported sum of $4.5 million to launch the new product during the coming year. The Dowgard account reportedly brings the com- pany's billings with MJ&A to more than $10 million. The Dow Hour will have Boston attorney Joseph N. Welch as host for three classic mysteries produced by Robert Saudek Assoc. Dates for the mystery specials are March 31, April 24 and May 23. Another new Dow product called Pinkies, disposable plastic gloves for housewives, also was assigned to MJ&A, it was reported last week. 48 (BROADCAST ADVERTISING) BROADCASTING, February 15, 1960 PULSE again confirms WWVA leadership in the Heart of Industrial America Area survey rates WWVA first in average audience seven days a week • More audience than next three stations com- bined from 6 AM to noon. • More audience than next two stations from noon to 6 PM. • More than twice audience of nearest com- petition at night. • Qualitative study shows WWVA station most people depend on. • Qualitative figures show WWVA believability 300% more than all other Wheeling stations combined. In the Wheeling-Pittsburgh area you know where you're going with WWYA Only fulitime CBS network station in the area • 50,000 watts • Call BLAIR a STO RER station (take your 1st in TRENDEX ABC average audience ratings* 19.9 i : 'i...:„,i \ L ■ ' *Source:Trendex Report (including first West Coast measurement) 7 days ending Feb. 7, 8-10:30 PM ABC TELEVISION 50 BROADCASTING, February 15, 1960 I f choice) 1st in NIELSEN ABC average audience ratings* 21.6 is* • II ■pal JJg, r " *Source: Nielsen 24 Market TV Report, for seven days ending January 31,8-10:30 PM, Mon.-Sun. ABC TELEVISION I BROADCASTING, February 15, 1960 GOVERNMENT HARRIS DRUMS UP PAYOLA PARADE And a surprised Westinghouse finds itself leading the march Westinghouse Broadcasting Co. offi- cials looked on in stunned disbelief last week as the House Legislature Oversight Subcommittee unrolled the three-day opener of its payola hearing. WBC people were amazed because — as one official expressed it — "we co- operated more than anybody else" to furnish information to the subcommit- tee and to root out situations that looked like payola. For most of the three days, the sub- committee asked questions of present and former employes of WBC's KYW Cleveland and WBZ Boston which ap- parently were designed to make it plain that: • WBZ management sent employes, hats in hand, to solicit a total of about a thousand records from 10 record com- panies in New York to rebuild its library at no cost to the station. • WBZ used its facilities to stage a self-promotion event in the name of charity, from which charity got very little. • KYW and WBZ executives allowed their disc jockeys to receive thousands of dollars in payments from record com- panies without seriously trying to deter- mine if the practices were payola. Also implied: KYW didn't furnish the sub- committee its program logs showing records played, though its usual practice is to keep the logs at least 12 months. Late Wednesday, the subcommittee swung off on another chase: Who spent what for whom at the second annual International Radio Programming Semi- nar and Disc Jockey Convention, May 29-3 1, last year at Miami Beach's Ameri- cana Hotel. The revelation, from hotel records subpoenaed and added to the record: $117,664 paid by record com- panies for disc jockeys' food, quarters and entertainment. Recess for Speeches • The subcom- mittee chief counsel Robert W. Lishman hinted more would be heard about Miami Beach. The subcommittee heard one more disc jockey and the bell rang late Wednesday to give Republicans time to prepare their Lincoln's Birth- day speeches. This week the hearing is to run five days. During last week's testimony three former employes of KYW acknowl- edged they received altogether close to $30,000 in 1958-59 from several record companies. All claimed that for the most part the money was paid for off-air at- tention to the paying company's records or for advice on its commercial possi- bilities. Two WBZ disc jockeys also said they received money or gifts and a third, no longer at WBZ, testified to the House group in closed session. One other Boston disc jockey testified to receiving money while at WILD Bos- ton and another, Jack McDermott, for- merly at WHIL Medford, Mass., testi- fied in closed session. Chairman Oren Harris (D-Ark.) said the hearing is to determine if (1) pay- ments were made to stations or their employes for advantage without an- nouncement of payments; (2) some products get unfair advantages through hidden commercials and deceptive broadcasting; (3) stations have misrepre- sented themselves in competing with other media; (4) stations have delegated control of material broadcast to others. He said his group has not prejudged anything nor singled out any individuals of stations for unfair treatment. Norman Prescott. former disc jockey at WBZ Boston, was heard in closed session at his own request and Rep. Political payola? • Stan Richards, former disc jockey at WILD Boston, said he took money and gifts but played no favorites. He compared payments made by record companies with political contributions: the giver pays "in the hope that something good will happen." Harris afterward termed him "coopera- tive." Paul G. O'Friel, general manager, WBZ Boston • Mr. O'Friel said in November 1959, he instituted the sta- tion's own investigation of payola prac- tices. Two of the six d.j.s admitted re- ceiving payments, although they denied it was payola, he said; they were sus- pended and are now on a probationary status. He stated his investigation con- sisted mainly of obtaining affidavits. Mr. O'Friel also testified he sent George W. Givens, WBZ music librar- ian, and Norman Prescott, a WBZ disc jockey, to New York to get free records from distributors for the station's "miserably sparse" record library. The subcommittee estimated the value of the records garnered on the trip as up to $5,000. Mr. O'Friel said he did not consider this a form of payola, but a "long-standing business practice in the broadcasting industry." Dave Maynard, WBZ disc jockey • Mr. Maynard admitted receiving $6,817 over a two-year period from three Boston distributors but claimed that these were "expressions of appre- ciation" for his playing records at teenage hops and advising the distribu- tors of their sales potential. He denied that any of the money was payment for playing records on the air. One record distributor made payments totaling $2,600 for an automobile for Mr. May- nard, which he said he had considered an outright gift until investigation began, when he assumed payments him- self. He explained he had done this because he felt himself guilty of "very poor judgment." Rep. John E. Moss (D-Calif.) re- ferred to the car payments as the dis- tributing company's "regularly sched- uled gratitude" and asked Mr. Maynard if he thought the company had done this "out of the goodness of its heart" or had expected him to air its records in return. Rep. Samuel L. Devine (R- Ohio) said, "I feel the witness has been less than frank." Alan Dary, WBZ disc jockey • Mr. Dary was commended as a "co- operative" witness. He testified he re- ceived some $400 in Christmas gifts, oc- casional gifts of liquor, also at Christ- mas, and a hi-fi set from a record com- pany. He said a Boston carpet com- pany had carpeted his master bedroom free in exchange for additional work he 52 BROADCASTING, February 15, 1960 DISC JOCKEYS HAVE NOT TAKEN OVER RADIO It's annoying to the many talented and conscientious people in radio broadcasting to read these days that disc jockeys and attention-getting gimmicks have taken over radio. It's presumptuous of newspaper and magazine reporters to add that this is typical of all radio. This attitude may be typical of some stations — certainly not radio in general . . . definitely not WJR. Good radio programming is an art. It consists of careful blending of information, entertainment and public service. WJR backs that belief with a program payroll of a million dollars annually. This represents the highest program budget of any radio station in the country. Many stations, like WJR, practice the art of good programming with great success. Others, either lacking the art or inclination, resort to canned music around the clock. Music, being, a popular form of entertainment, is an important consideration in WJR's programming. But here it is a well-balanced blend of "live" musical shows featuring talented artists, and recorded programs that offer music for every taste. In catering to the listening preferences of 17,000,000 people, WJR does not emphasize any one type of music. No more than we could allow any one person to select the music for all of our listeners. "Live" music on WJR consists of a pre-tested selection of current hits, old favorites, classical, semi-classical, and choral music. WJR does not sneer at any type of music. It has its record shows, too. But, and here's the big difference, our music emcees play a varied program fare with the main emphasis on music that endures rather than the so-called top ten. WJR's recorded musical programs include popular songs, old favorites, western and folk songs, religious music and band music, as well as the latest hits. However, WJR is not in the record promotion business. It is in the business of satisfying the listening preferences of people at every social, economic, age and educational level. This has been our sole aim for 35 years. Proof of our success is the fact that more people listen to WJR than to any of the other 196 radio stations heard in the Detroit-Great Lakes area. WJR The Great Voice of the Great Lakes THIS FULL PAGE AD APPEARED IN THE DETROIT FREE PRESS AUGUST 18, 1957 ) BROADCASTING, February 15, 1960 53 The high price of a holiday weekend in Miami Beach The hearing last week was told that this is what the record com- panies spent for functions at the deejay convention, as well as the expenses listed on the hotel ledger card. The following functions were paid for by the record companies in the amounts listed below: Function Date Paid for by Amount Breakfast May 30 Atlantic Records $ 1,770.00 Cocktail Party May 29 Capitol Records 12,357.15 Reception May 29 Carlton Records 755.17 Reception May 30 Carlton Records 414.63 Total 1,169.80 Lunch May 30 Columbia Records 3,325.00 Buffet May 29 Columbia Records 2,812.85 Dinner-Banquet May 30 Dot Records 14,950.00 Cocktail Party May 28 Mercury Records, Inc. 6,625.53 and Buffet Lunch May 29 Radio Corp. of America, RCA Victor Records Div. 3,540.00 Barbeque and May 30- Roulette Records (Bar) 8,850.00 Dance 31 (BarBQ) 4,205.00 (Bkfast) 2,360.00 Total 15,415.00 Buffet Breakfast May 29 United Artists Records 1,770.00 Lunch May 28 Rank Film Distributors of America 318.60 Poolside Reception May 30 Liberty Records 4,079.54 GRAND TOTAL 568,133.47 Expenses of Record companies from cards submitted by the Americana Hotel: ledger Company Amount Atlantic Records S 3,270.50 Cadence Records 703.99 Capitol Records 19,812.71 Carlton Records 1,860.05 Coed Records 126.35 Columbia Records 9,415.39 Decca Records Del-Fi Records, Inc. 600.39 Dot Records 19,485.92 Liberty Records 6,576.64 London Records 42.69 Mercury Records 8,843.52 MGM Records 484.65 RCA Victor 8,569.81 Roulette Records 19,158.60 The Storz Stations' 3.013.45 United Artists, Inc. 3,389.61 Vee Jay Records, Inc. 1,481.31 Warner Bros. Records 819.83 TOTAL $108,164.95 The Storz file includes 34 other ledger cards in various names; charges thereon aggregate $9,500; payments $1,400. The names of the registrants are not listed herein as the Subcommittee does not know who is liable for the unpaid charges, $8,100. had done helping the company plan its radio advertising. He described the gifts as "business amenities." When asked by Rep. Moss if he had had knowledge of payola prior to the hearing, Mr. Dary stated he was shocked to learn of it. He said his show was mainly pro- grammed for adults and avoided "the raucous music you would ordinarily as- sociate with payola." Lester Lanin, orchester leader • Mr. Lanin said he asked $2,500 but agreed to take $1,000 to appear in September 1958 with his orchestra at a "block party" in Brockton, Mass., arranged for "charity" by DuMont Record Dis- tributing Co., which distributes the Epic label (Columbia Records sub- sidiary) in New England. He agreed to $1,000 he said, and was promised "exposure" on WBZ. Chief counsel Robert W. Lishman said the party had been characterized as a promotion by WBZ rather than a "charity" effort. Mr. Lanin said Du- Mont paid him only $400 and that $600 is still unpaid, but he isn't worried because Epic, which records the Lanin orchestra, will stand good for the debt. He admitted the exposure on WBZ was an inducement for his appearance. George W. Givens, manager, WORL Boston • Mr. Givens said he was serv- ing as promotion and musical director at WBZ in the fall of 1958, when he and Mr. Prescott, with the assent of Mr. O'Friel, went on a trip to New York to solicit free records from 10 major record companies to "rebuild" WBZ's record library. He and Mr. Prescott, Mr. Givens said, obtained about 1,000 records al- together from: Roulette, Epic, MGM, Decca, Capitol, Atlantic, Mercury, Victor, London and Columbia. Only Decca was reluctant, he said, but gave them some 200 records after promising "never to do it again." All the com- panies were assured the records would be played on WBZ, he said. He said all radio stations use a spe- cial arrangement to get records for $0.75 to $1 apiece. Mr. Givens said he didn't think he did anything illegal, but felt he was "begging for mer- chandise." Mr. Givens, at Westinghouse stations from 1951-58, said all Boston news- papers except the Herald Traveler (which owns WHDH-AM-TV) carry the WORL schedule free and that the "omission by that newspaper hasn't helped" WORL. Joseph Finan, Cleveland • Mr. Ike comments President Eisenhower said the question of public morality is in- volved in use of the airways by recipients of payola, responding to a reporter's query at his Feb. 11 news conference. A reporter observed it was the eve of Lincoln's Birthday and asked the President what he thought about disc jockeys and payola against the Lincoln back- ground. Mr. Eisenhower said a disc jockey who accepted payola just hadn't thought through the moral implications. Finan, who was fired from a $38-40,000 job running a four-hour disc jockey show at KYW Cleveland on Dec. 3, 1959. admitted he accepted around $15,000 from record and record dis- tributing companies from early in 1958 until he was discharged last December. But. he said, most of the money was paid for "listening" to records of var- ious companies on his own time or for advising record companies on producing hits. One exception was Big Top Record Co., New York, for which he accepted money for airing a record which he thought had good possibilities anyway, he said. Mr. Finan denied charges in an af- fidavit submitted by Myron O. Burnison, manager of Main Line Cleveland Inc., record distributing firm for Victor Rec- ords in the Cleveland area, that Mr. Finan agreed to play Victor records and give more attention to them for $50 each. Mr. Finan said his agreement with Allan Clark, then Victor field representa- tive, was only to advise him which rec- ords to promote. Mr. Finan said he received payments during 1958, 1959 or both as follows: Main Line, $1,250; Cosnat Record Dis- tributing Co., New York (Jubilee and Jay Gee), $2,500; Mercury Records, about $5,200; Big Top Record Co. (sub- sidiary of Hill & Range Pub. Co.), $450; United Artists, about $600; Shad Rec- ord Co., New York, $1,400; Hugo & Luigi Productions (Hugo Paretti and Luigi Creatory, now top artist and rep- ertoire men for Victor records), $1,400; Decca Records, $600; Cameo 54 (GOVERNMENT) BROADCASTING, February 15, 1960 and no other medium can offer the selectivity, exclusivity, and productivity of spot. TTT? Television, Inc. "We always send a man to do a man's job" ll'XV Representatives Homework • Former KYW disc jockey Joseph Finan said most of the money he took from record companies was for listening to their records — which he did mostly at home — to assure that potential hits would not be overlooked. Some payments were for "advice." Record Co., Philadelphia, $450; Carlton Records, $1,050; Epic Records, $400; Coed Records, $600; Meridian Music Pub. Co. (Red label), $300; London Records, $200; Madison Records, $150. He also acknowledged an interest-free $2,000 loan from Chess Records, Chi- cago, 18 months ago on which he still owes $1,700. Mr. Finan and the following witness. Wesley Hopkins, both were fired Dec. 3, 1959, by letters from Westinghouse officials who said they had evidence of outside interests which obviously in- volved payola. Rep. Harris in excusing Mr. Finan called the witness' experience "pathetic" and said his 'acts "throw a bad light on the industry." He later told news- men he felt the disc jockey's conduct was "illegal." Mr. Finan afterward issued a state- ment charging Rep. Harris' comments were "grossly unfair." Wesley Hopkins, former disc jockey at KYW, now unemployed • Mr. Hopkins said he agreed with Mr. Finan's statement charging unfairness by the subcommittee. The witness said he received pay- ments from record companies totaling about $5,000 in 1958 and $7,000 in 1959 for listening to records issued by these companies and giving his judg- ment on their commercial potential. He denied he ever gave their records preferential treatment on the air. Rewarding trip • George W. Givens, now WORL Boston manager, told how as music director of WBZ Boston he successfully solicited 10 record com- panies in New York for about a thou- sand records to rebuild the WBZ rec- ord library. He acknowledged receiving payments in 1958 or 1959 or both from record companies as follows: Main Line Cleve- land, about $1,300; Mercury, $3,400; Cosnat, $1,675; Big Top, $300; Shad Records, $575; Cameo Records, $75; Carlton Records, $950; Jubilee Records. $900; Coed Records, $275; End Rec- ords, $200. Mr. Hopkins said his salary was $21,- 800 a year. He said he attached no sig- nificance to the practice of big record companies "covering" a record made by a small company (i.e., recording the same tune by a "name" artist after a tipoff from disc jockeys that the original record had commercial possibilities). Most of the top 40 lists are made up of smaller labels, he said. Mr. Hopkins said he felt companies paid money to him to keep their records from "getting lost in the shuffle"; no one person, he said, had time to listen to the many records that came in each week. He denied knowing anything to support a Cleveland newspaper story that the third-floor men's room at KYW was known as "the payola booth." He disagreed that a disc jockey can popu- larize a record by airing it, saying this might help, but a record has got to "have it" to "make it." Charles Young, former record li- brarian at KYW Cleveland, now unem- ployed • Mr. Young said he helped pro- duce the Finan and Hopkins four-hour record shows, selecting records to be played or those that were good enough Hop money • WBZ Boston disc jockey Dave Maynard said the money he got was paid for playing records at teenage hops and for giving record companies counsel on records. Rep. Samuel De- vine (R-Ohio) called him "less than frank" as a witness. to be played and consulting with the two disc jockeys on selections. He acknowledged receiving payments in 1958-59 from: Main Line Cleveland. $450; Mercury, $800-$900; Time Rec- ords, $300; Roulette, $500; Coed, $50- $75; Cosnat, $300-$350. Mr. Young said he realized the com- panies expected special consideration of their records, but that even though he accepted the payments, he never favored their records in making up his lists. Mr. Young said KYW fired him Nov. 1, 1959 a month earlier than Messrs. Finan and Hopkins were fired, when station officials found he was receiving outside money. He denied that KYW played one rec- ord four times in two hours to pacify one record company official who was unhappy at the lack of exposure of his records and threatened to "go to Wash- ington." Rep. Walter Rogers (D-Tex.) wondered whether Mr. Young thought the record companies were paying him because they "loved him" and why the payments stopped when he left the sta- tion. All the former KYW employes said during their testimony that they were of the impression that the station log. show- ing tunes actually played, was kept by the station for at least a year. Counsel Lishman remarked afterward that the subcommittee had subpoenaed these logs and was "told they weren't avail- able." Edward E. Eicher, special services 56 (GOVERNMENT) BROADCASTING, February 15, 1960 AREA PULSE PROVES KFMB RADIO HAS THE BIGGEST AUDIENCES* IN FOUR * * SOUTHERN CALI- FORNIA COUNTIES, BURSTING WITH NEARLY 2,000,000 PROSPEROUS PEOPLE***! Pulse Area Survey, Nov., '59 San Diego, Riverside. Orange, Imperial ' Sales Management Survey, May, '59 KFMB RADIO 111 SAN DIEGO A TRANSCONTINENT STATION Rtprtttnttd bij Tht tlnginal Stah«i< RtprMDilativt BROADCASTING, February 15, 1960 57 Business practice • Paul G. O'Friel, WBZ Boston general manager, said he sent two station employes to New York to solicit major record com- panies for free records to restock a "sparse" station library. This way of getting records is a "long-standing busi- ness practice" in broadcasting, he said. director of Americana Hotel, Miami Beach, Fla. • Mr. Eicher verified sub- poenaed hotel records showing record companies paid $117,664 to that hotel for various expenses. He said Ameri- cana had reserved 2,000 rooms in the Bal Harbor area of Miami Beach for delegates (he estimated 2,000 to 2,500 attended the disc jockey convention), but that only 753 were used. He felt this was because the five Bal Harbor hotels refused to use "due bill" arrange- ments (furnish hotel facilities in ex- change for advertising on the stations represented at the convention). He said the hotel suspected one pro- motion planned by RCA Victor involved gambling; warned RCA and the conven- tion sponsor, Storz Stations, that no gambling would be permitted. He said he was assured gambling was not in- volved. He acknowledged record companies paid for the rooms of some disc jockeys and said they also paid for rooms occu- pied by singer Pat Boone and wife and former Gov. Frank Clement of Ten- nessee. Rep. Harris brought a big laugh by saying, "Maybe, I'd better stop there." Mr. Eicher said Mr. Clement called the convention "dignified and proper" and made a speech on the "importance of disc jockeys in today's way of life." Mr. Eicher said 2,000 bottles of bour- bon were served during an eight-hour recording session by Count Basie, spon- sored by Roulette Records. Counsel Lishman said the informa- tion furnished by Mr. Eicher was being entered into the record and that the convention would get further explora- tion later during the hearings. Stan Richards, former disc jockey at WILD Boston, now unemployed • Mr. Richards admitted accepting $6,225 from Music Suppliers of New England Inc. and $50 from Mutual Records Inc., but said no payola was involved because the companies handled all labels and he played those he wanted to. He also acknowledged staying at a hotel at the Miami Beach convention at the expense of Roulette Records and charging $117 worth of clothes to the hotel tab. The subcommittee members almost forgot about payola as they listened, fascinated, to Mr. Richards' fast patter. He told them, among other things: • He played good music, not rock and roll. Frank Sinatra, he said, is his favorite all-time singer. • He knew nothing of talk that Tom- my Leonetti, a guest star on a show he conducted on WBZ-TV. had received a check for his appearance, endorsed it and returned it to the show's producer. He said WBZ-TV didn't like the show but was "forced" to put it on when a sponsor was found. The station did everything possible to destroy the show because "they couldn't take the bows for it." He concluded: "I guess I'll never work for Westinghouse." • He wasn't on record companies" payrolls because his show (on WILD) had a low rating. "One time I owed Pulse six listeners for a month." • He likened payments by record companies to disc jockeys to payments by political contributors to a candidate. Each, he said, "hopes something good will happen." This, he said, is the way of American business: "I do it for you and you do it for me." • He told the congressmen that "you haven't had much of a shake so far" and added: "This is a great trip for me." • He charged that newspaper stories make disc jockeys "look like vicious characters, as if we're toting a gun." He said, "We're being tried by news- papers." (Several newspaper reporters, writing furiously to keep up with his talk, stopped scribbling at this). Before the payola headlines, he said, he made a deposit on a house and the developer, who thought a disc jockey would be an asset to the neighborhood, cut the price $1,000. But after the newspaper headlines, he said, he lost his job, tried to get his deposit back and was re- fused. Mr. Richards said his contract at WILD was not renewed last December because the station was losing money. He predicted "fly by night" record com- panies would fold as a result of the in- vestigation and said he'd always played records by established stars, not by somebody named "Ookey Ook." The hearing resumes today (Monday) at 10 a.m. and is scheduled to run through Friday. Witnesses scheduled this week: William C. Swartley, WBC regional vice president; Don Masters, WHIL disc jockey; Lou Goldberg, who is li- brarian at WEZE Boston; Maxwell Richmond, president, Robert S. Rich- mond, general and commercial man- ager, and disc jockeys Mel Miller and Arnold Ginsberg, all of WMEX Boston; disc jockeys and executives of WHDH Boston. Donald DuMont, president of Du- Mont Record Distributors, Boston; Harry Carter, president-treasurer, Gor- don Dinerstein, vice president; Ed- ward Smith, attorney, director and clerk, and Harry Weiss, promotion manager, all of Music Suppliers of New England Inc., Boston; Samuel Clark, president of Am-Par Records (AB-PT). who formerly held interests in Music Suppliers; Cecil Steen, Records Inc.. Boston; Irwin B. Goldstein, general manager, Mutual Distributors. Boston, and other record company officials. Advice & consent • Former KYW Cleveland disc jockey Wesley Hopkins (r) said the money paid him was for his expert advice on whether a record "had it and would make it," not for putting it on the air. Charles Young (1), former KYW record librarian, said he con- sented to accepting money from record companies, knowing they wanted spe- cial consideration, but that he didn't let that influence his selection of rec- ords for airing. 58 (GOVERNMENT) BROADCASTING, February 15, 1960 WGN TELEVISION In the public interest Examples of responsibility to the community we are licensed to serve— "STOP OR GO"— Saturdays, 10:30 A.M., Police Officer Baldy and Ned Locke preside over this safety quiz featuring Chicago Boys Club members— a WGN Public Affairs production in cooperation with the Women's Board of the Chicago Boys Clubs. "THE WORLD TODAY" — Monday thru Friday, 8:15 A.M. — A WGN Public Affairs program for teachers in cooperation with Chicago Public Schools. "CHICAGOLAND CHURCH H0UR"-WGN Public Affairs presents remote telecasts from a different Chicagoland church each Sunday morning. "RFD CHICAGOLAND" —Sunday morning program featur- ing subjects of interest to Chicagoland farm families and viewers interested in farm problems and information— hosted by WGN Farm Director, Norman Kraeft. "YOUR RIGHT TO SAY IT"-a WGN Public Affairs pres- entation in cooperation with Northwestern University with moderator James H. McBurney, Dean of the School of Speech, "Your Right To Say It" features debates on vital topics of the day with leaders in industry, education and pol- itics participating. Sundays, 7:00 P.M. "GREAT MUSIC FROM CHICAGO"-The finest musical series ever seen on television. Telecast in color, it combines the best in music with the finest musicians of concert stage, opera and the jazz world. The program features the Chicago Symphony Orchestra and such world renowned conductors as Andre Kostelanetz. Sunday evenings, 8:00—9:00 P.M. In addition, WGN Television presents such vital programs as the first public forum on the steel dispute between Joseph L. Block, Chairman of the Hoard of Inland Steel Co.. and David J. McDonald, President of the United St eel workers Union . . .five hours of news each week . . . over twenty hoars of color programs . . . the greatest number of LIVE local shows. WGN -TV § Chicago symbol of responsibility in broadcasting BROADCASTING, February 15, 1960 59 VIRGINIA TENN -> ---- The South's highest antenna car- ries the WLOS-TV signal into 446,650 TV homes * in the Carolina Triad. Located atop 6,089 -foot Mt. Pisgah, only WLOS-TV deliv- ers total coverage of the market. *NCS #3 updated WLOS WLOS-TV s new Greenville studio now in operation ( in addition to Asheville facilities ) BROADCASTING, February 15, 1960 mm SIGHT To see five of the ten highest- rated shows in the area, viewers must watch WLOS-TV. The high- est-rated movie is on WLOS-TV. So are the highest -rated daytime strip and the largest children's audience participation strip. The Carolina Triad watches WLOS-TV and loves it! WLOS-TV Peters. Griffin. Woodward. INC. LIGHT Let your PGW Colonel throw even more light on this subject. He'll be glad to show you how you can capture this big, bus- tling market with just one sta- tion buy. Talk to him now about selling your products to the Carolina Triad! TOWERING NEW FORCE IN THE CAROLINA TRIAD Unduplicated ABC in Greenville • Asheville • Spartanburg Represented by: Peters, Griffin, Woodward, Inc., Southeastern Rep: James S. Ayers Co. BROADCASTING, February IS, 1960 42 ON FTC PAYOLA HIT PARADE Latest complaints include radio stations The Federal Trade Commission for the first time has charged that radio stations received under-the-counter pay- offs for playing phonograph records on the air. The allegation was made in payola complaints announced Feb. 7. They were filed against three Boston record distributors, charged with making se- cret payments to disc jockeys as well. Neither the stations nor the disc jockeys were identified. An American Broadcasting-Para- mount Theatres' subsidiary was one of the record makers named in the latest batch of payola complaints. This is Am-Par Record Co., New York, which produces the ABC Para- mount, Apt, Chancellor, Addison, Com- mand, Waldorf, Wren and Grand Award labels. The Scorebook • In the last two weeks the FTC has issued five payola complaints. This brings the total num- ber to 42. The Boston distributors are Records Inc., Music Suppliers Inc. and Dumont Record Distributing Corp. Charged with Am-Par were its affil- iated company, Pamco Music Inc. The other New York complaint was filed against Herald Music Corp. and its affiliated Ember Records and Ember Distributors. They produce the Herald and Ember labels. Information on these citations has been furnished to the FCC and the Internal Revenue Service, the FTC re- ported. The trade commission customarily does not make public the names of the disc jockeys or the radio stations unless the case goes to a hearing before one of its examiners. The complaints alleged that the rec- ord companies gave money or other Here are capsulated versions of leg- islation of interest to broadcasters: S 2958. Sen. Warren G. Magnuson ID- Wash.) — would relieve FCC of having to make annual report to Congress on new FCC personnel. Senate Commerce Com- mittee. Feb. 1, HR 10,241. Rep. John Bennett (R-Mich.) — would prohibit use of station for de- ceptive advertising or preparation of pro- gramming involving deception (rigged quizzes, etc.), including commercial or any on-air promotion, with criminal penalty for violation. House Commerce Commit- tee. Feb. 8, 1960. HR 10,242. Rep. John Bennett (R-Mich.) — would give FCC power to issue licenses valuable consideration to disc jockeys for "exposing" their records on the air in order to increase sales. This is an unfair trade practice, it is claimed. The same charge was filed against the Boston radio stations. Meanwhile, Alpha Distributing Co., New York, conceded "having given valuable consideration to certain indi- viduals in radio stations to test, pro- mote and expose records." The com- pany contended that these payments were not illegal. It also challenged the jurisdiction of the FTC on the ground that only a small portion of sales were out of state. The FTC can only act on unfair practices in interstate com- merce. The company asked that the complaint be dismissed. FCC program authority upheld by Comr. Ford Never has a court ruled that FCC consideration of programming was il- legal or contrary to either the Com- munications Act or the Constitution, Comr. Frederick W. Ford told the Tv & Radio Advertising Club of Philadel- phia last week. Moreover, he said, the Commission's authority (in programming) has been upheld by the Attorney General in his report to the President (Broadcast- ing, Jan. 11) and by the House Legis- lative Oversight Subcommittee (Broad- casting, Feb. 8). In his speech last Thursday (Feb. 11), Comr. Ford quoted from an earlier address in which he stated the Commission is not pre- vented from reviewing a licensee's over- all programming at renewal time (Broadcasting, Aug. 31, 1959). Comr. Ford again recommended that license renewal forms be amended to of one year or less at alternatives to regular three-year renewal where public interest indicates and to suspend licenses for 30-day periods in lieu of revocation. House Commerce Committee. Feb. 8 1960. HR 10,259. Rep. Oren Harris (D-Ark.) — would require painting and lighting of abandoned radio-tv towers. House Com- merce Committee. Feb. 8, 1960. HR 10,261. Rep. Oren Harris (D-Ark.) — would relieve FCC of having to make an- nual report to Congress on new personnel. House Commerce Committee. Feb. 8, 1960. HR 10,275. Rep. Thomas M. Pelly (R- Wash.) — would authorize daytime am sta- tions to operate from 6 a.m. to 6 p.m. House Commerce Committee. Feb. 8, 1960. require stations to report, in narrative form, the needs of their communities and how those needs are being met. He noted that the FCC now is con- sidering rulemaking to amend its pro- gram renewal forms. KIMN wins a round in fight for license KIMN Denver won a preliminary round last week in its fight against license revocation proceedings. The FCC stayed its hearing order pending consideration of a KIMN petition for reconsideration. The stay was granted on a 4-2 vote, with Comrs. Robert T. Bartley and John S. Cross dissenting. Earlier, Hear- ing Examiner Charles Frederick had denied the KIMN petition for a stay and two prehearing conferences had been held. The hearing proper was scheduled to begin March 1 in Wash- ington. Ten days ago, KIMN filed an addi- tion to its original petition for recon- sideration (Broadcasting, Jan. 11) and quoted the FCC's own words to back its contention the Commission does not have legal authority to revoke the sta- tion's license. KIMN said the FCC's announcement Feb. 4 that it planned to seek legislation and rules changes to give it jurisdiction over certain un- desirable program practices (Broad- casting, Feb. 8) makes it "abundantly clear that continuation of instant re- vocation proceeding cannot be recon- ciled with the legal principles. . . . "There is no issue in the proceeding as to the overall programming balance of station KIMN. There is no allegation or suggestion that any specific law has been violated . . ." KIMN said. "This proceeding looks toward revocation of respondent's license because of specific programs carried on its station. Thus, this proceeding looks toward taking a kind of action which the Commission has now formally recognized . . . that it has no power to take." In a related development, it has been learned, the Justice Dept. has turned down an FCC recommendation that criminal -action be taken against KIMN disc jockey Royce Johnson who al- legedly made off-color and smutty re- marks over the station. The Commission instituted its revocation proceedings as a result of Mr. Johnson's broadcasts. Justice told the Commission that "successful prosecution cannot be rea- sonably anticipated." Key personnel at the FCC reportedly are none to happy with the Justice opinion and feel it is in direct variance with the Attorney General's widely-circulated contention that the Commission had adequate power but failed to act to curb the quiz deceptions and payola practices. IN THE CONGRESSIONAL HOPPER: 62 (GOVERNMENT) BROADCASTING, February 15, 1960 TREAT YOURSELF TO UNITED' S EXTRA CARE SERVICE ON THE BEST OF THE JETS You will find extra care is everywhere aboard United Air Lines great DC-8 Jet Mainliner®. You will en- joy delicious meals on the DC-8, prepared by master chefs, served graciously by attentive stewardesses. You will settle back easily in the biggest, highest, widest seats in the sky. You will enjoy friendly con- versation and relaxation in one of the two colorful "living room" lounges — one for First Class and one for Coach passengers. It's a real treat, flying the DC-8. Why not treat yourself soon? Call your Travel Agent or United Air Lines for de luxe First Class or thrifty Custom Coach accommodations. DC-8 non-stop service: New York, Washington, D.C. -Baltimore, Chicago, Los Angeles, San Francisco, Seattle -Tacoma, and soon to Hawaii. JET MAINLINER, BY DOUGLAS THE BEST OF THE JETS ... PLUS UNITED'S EXTRA CARE The comfortable high, wide DC-8 seat adds privacy to your dining pleasure FCC REVERSED Court overturns STA in Baton Rouge case A longtime FCC practice of grant- ing special temporary authorizations for interim tv operations pending the outcome of a comparative hearing for a final grant in a contested case was made suspect last week by the U.S. Court of Appeals in Washington. The court, in a divided opinion, reversed the FCC's July 22, 1959, grant to ch. 28 WABF-TV Baton Rouge, La., to operate temporarily on ch. 9 in that city pending the outcome of a two-party comparative hearing. The circuit court's two-to-one ruling held that the FCC erred in granting the STA by way of a simple order. The Commission should have issued an order, the court said, with explicit findings on a number of issues raised by the other ch. 9 applicant, Commu- nity Broadcasting Co. (WIBR Baton Rouge). These include possible overlap between WABF-TV and WDSU-TV New Orleans and concentration of media, the court said. WABF-TV and WDSU-TV have common ownership. A key point in the decision, written by Circuit Judge Warren E. Burger for himself and Judge Wilbur K. Miller, was that the Baton Rouge STA is likely to run 2Vi to 3 years (due to the presumed length of the compar- ative hearing) and cost WABF-TV from $250,000 to $500,000. This is likely to prejudice the Commission in favor of WABF-TV the court said. Integrity Unquestioned • This does not question the good faith or the in- tegrity of the Commissioners, the court stated, "it is a recognition that they are mortal men." Circuit Judge John A. Danaher dis- sented. He maintained that the FCC's judgment on the need for the issuance of the STA should prevail. The STA was issued to WABF-TV following the FCC's move of ch. 9 from Hattiesburg, Miss., to Baton Rouge in June 1959. WABF-TV's request for temporary authority was protested by Community Broadcasting Co. The FCC denied the objection on the ground that a second vhf service in Baton Rouge was needed as soon as possible. Baton Rouge is served by ch. 2 WBRZ(TV) as well as ch. 28 WABF-TV. Last August the same court granted a stay of the STA in response to a request by WIBR. Judge Burger's decision is considered a landmark ruling on this question, superseding previous court decisions which consistently upheld the FCC's authority to decide on the need for temporary authority. FCC Authorized • The court upheld the right of the FCC to issue temporary operating authority, but maintained that the privilege was circumscribed. "The grant of temporary authority to one of several competing applicants before there has been any hearing is pregnant with danger to truly compar- ative consideration," Judge Burger wrote. Aside from the investment, "in- tervener [WABF-TV] will accumulate the great advantage of demonstrated past performance as against the prom- ised future performance of the compet- ing applicant," the court said. In order to justify a temporary grant for as long as IVi or 3 years, Judge Burger ruled, "the public inter- est must be clear and it must be made the subject of explicit findings in the particular case in unmistakable terms; and such deterrent factors as concentra- tion of media and overlap must be explicitly dealt with in findings which afford an adequate basis for appellate review." He added: "The factual and legal issues in- volved in granting the STA are not whether a new channel is ultimately necessary, but whether the service in question is so immediately and imper- atively necessary that it must be granted at once in spite of the great financial risk of one party and the possible prejudical effect on the other who is not favored, and the derogation of the whole comparative hearing con- cept." New Bedford tv grant termed 'possible' An immediate grant of ch. 6 in New Bedford, Mass., "is now possible," Eastern Broadcasting Corp., one of the four applicants who have reached a merger agreement for the facility, told the FCC last week. Eastern asked the Commission to schedule "an immediate conference" which will include the U.S. Coast Guard and the Broadcast Bureau. Final deter- mination leading to the grant of ch. 6 to E. Anthony & Sons, the agreed appli- cant for the site, can thus be expedited. Eastern told the Commission. The applicants have encountered strong objections to their proposed lo- cation by the Coast Guard which claims that its Loran-C station would be im- paired by the New Bedford channel (Broadcasting, Dec. 28, 1959). To meet the objections of the Coast Guard, the Anthony interests have filed a petition with the FCC to change sites. The new proposed site, Eastern said, would "involve a trifling waiver of mile- age separation standards which will be- come unnecessary if a proposed move of a co-channel station in Maine is ap- proved." Senator predicts more investigations Additional investigations by the gov- ernment into broadcasting because "they have not yet wrung all the juice out of this grapefruit," have been pre- dicted by Sen. Eugene J. McCarthy (D.-Minn.). Speaking at the 13th Annual Radio- Tv News Short Course at the U. of Minnesota on Feb. 5, Sen. McCarthy said that "very little" in the way of new legislation against broadcasters can be expected if the industry makes its own "needed changes." The course, sponsored by the school of journalism in cooperation with the Northwest Radio-Tv News Assn., also heard a plea for increased community service programming by Gene Wilkey, general manager of KMOX-TV St. Louis. Mr. Wilkey suggested that com- munity service broadcasting is "the way to maturity — to stature and com- munity influence open to any television or radio station. . ." Another request appearance in Washington The Senate Commerce Committee will host a "conference" this Friday (Feb. 19) to hear government agen- cies, broadcasters and advertisers tell what they are doing to correct alleged deception and other abuses in radio and tv (Broadcasting, Jan. 25). Scheduled to participate in the in- formal meeting are all members of the FCC (except vacationing Chair- man John C. Doerfer) and Federal Trade Commission; Harold E. Fel- lows, NAB president; Donald H. McGannon, Tv Code Review Board chairman; Leonard Goldenson, American Broadcasting-Paramount Theaters president; Robert Kintner, NBC president; James Aubrey, CBS- TV president; John J. Ryan, legal counsel, Advertising Federation of America; Peter W. Allport, executive vice president, Assn. of National Ad- vertisers and Frederic Gamble, presi- dent, American Assn. of Advertising Agencies. Sen. Warren Magnuson (D-Wash.), committee chairman, said the meet- ing this week will be conducted on "roundtable, informal" type discus- sions. 64 (GOVERNMENT) BROADCASTING, February 15, 1960 RED FACES OFF THE POTOMAC An account executive, a time buyer, and a copy writer were working late. They were in a luxurious conference room; the hand- somely upholstered chairs got the better of them; one yawned; another yawned; the third yawned. One after another dropped off to sleep. A supervisor peeked in, looked at a schedule, noted that WMAL-TV was miss- ing, dashed back to the art department, re- turned with a brush and red paint, and painted their faces red. He slammed the door as he departed. They all awoke— and began laughing at each other. Suddenly the time buyer stopped laughing, for she realized that her own face was red, too. Aside from the fact that she knew her face ought to be red because of the omission, what was the reasoning that enabled her to conclude that her face was really painted? (How's your logic? Don't be red-faced—send your solution to WMAL-TV . Win a healthy re- spect for WMAL-TV s performance— and a copy of Dudeney's "Amusements in Mathematics," published by Dover Publications, Inc., New York.) wmal-tv Channel 7 Washington, D. C. An Evening Star Station, represented by H-R Television, Inc. Affiliated with WMAL and WMAL-FM, Washington, D.C.; WSVA-TV and WSVA, Harrisonburg, Va. FCC PROPOSES NEW LAWS 'Crime doesn't pay' legislation would make payola, other deceptions, federal offense The FCC last week publicly an- nounced that it was sending to Congress proposed legislation which would make it a crime to (1) offer or accept payola and (2) participate in any way in decep- tive broadcast practices. Proposed as amendments to the Communications Act, the legislation is the same as re- ported in Broadcasting, Feb. 8. Under present statuatory powers, the Commission pointed out that it could not reach networks directly or advertisers, producers, sponsors and "others who in one capacity or another are associated with the presentation of a radio or tv program which may deceive the listen- ing or viewing public." In many in- stances, the Commission said, the li- censee who carries a fixed quiz or simi- lar show may have no knowledge of the deceptive nature of the program. Of payola, the FCC said it is "greatly concerned over [this] surreptitious ad- vertising practice." Again, in this area, the FCC stated the Communications Act does not give it authority over sta- tion employes who accept payola or those who promise to pay. Both proposals, which call for a fine of $5,000, one year imprisonment, or both, "would be a substantial and effec- tive deterrent . . ." against payola and program rigging, the FCC said. The Commission also has issued pro- posed rulemaking to require licensees to institute procedures to prevent pay- ola and to prevent the broadcast of "games of skill" arranged in advance (Broadcasting, Feb. 8). Comments on both proposals are due by March 5 with reply comments due 10 days later. The proposed legislation will be forwarded to Congress after it has been approved by the Budget Bureau. Similar legislation was recommended eight days ago by the House Legislative Oversight Subcommittee (At Deadline, Feb. 8). FCC General Counsel John Fitz- Gerald drafted the amendments to the U.S. Code. They follow: Deceptive Broadcast Practices • Add a new Section 1344 to Chapter 63 of Title 18 of the Code to read: "Whoever shall wilfully and know- ingly offer, devise, produce, sponsor, or present, or cause to be offered, devised, produced, sponsored, or presented, or whoever shall wilfully and knowingly participate, or shall wilfully and know- ingly cause any other person to partici- pate in any program which is broadcast by any radio or television station oper- ating pursuant to a license required by any law of the United States for which any money or other thing of value is given, awarded, or promised as a prize in a test or contest of intellectual skill or knowledge and which is offered or presented as a bona fide test or contest with knowledge that the outcome of such test or contest is prearranged or predetermined for the purpose of mis- leading or deceiving the public, shall be fined not more than $5,000 or im- prisoned not more than one year, or both." Announcement of Sponsored Pro- grams • Add a new Section 1345 to Title 18 of the Code to read: "Any person who broadcasts, or knowingly permits or causes to be broadcast, over a radio station for which a license is required by any law of the United States, any matter for which service, money, or any other valuable consideration is directly or indirectly paid, or promised to, or charged or ac- cepted by, such person from any other person without making at the time such matter is to broadcast an appro- priate announcement that such mat- ter is paid for or furnished, as the case may be, by such other person, shall be fined not more than $5,000 or im- prisoned not more than one year, or both." Comr. Frederick W. Ford drafted the proposed rule change, accepted by the FCC, covering deceptive programs. The text: "Quiz Programs and Other Contests of Intellectual Skill or Knowledge; Announcement. — (a) No television broadcast station shall broadcast any program in which the appearance of a bona fide game, contest, or competition of intellectual skill or knowledge is of significance if the licensee knows, or in the exercise of reasonable diligence should know, that the outcome of such event has been in fact prearranged, or participants or contestants have been provided with information, instructions or any other communication for the purpose of influencing the outcome, by any person acting in behalf of the li- censee or in behalf of any producer, sponsor or advertising agency associated with the program, unless the prearrange- ment is disclosed by an appropriate an- nouncement. "(b) The announcement provided for in subsection (a) shall clearly and fully describe the nature of the prearrange- ment or assistance rendered to the con- testant or contestants, in such manner that the audience will be apprised that the program is not in fact a spontaneous or genuine contest of intellectual skill or knowledge. Such announcement shall be made at the beginning and the end of such program. "(c) No license shall be granted to a television broadcast station having any contract, arrangement or understanding, express or implied, with a network or- ganization unless the station has re- ceived satisfactory assurance from the network organization that any program of the type described in subsection (a) will be accompanied by announcements in compliance with subsections (a) and (b) of this section." The proposed rule covering payola: "(f) All licensees and operating per- mitees shall adopt procedures to pre- vent the broadcasting of any matter for which service, money or other valuable consideration is, directly or indirectly, paid or promised to. or charged or ac- cepted by, any officer, employee or in- dependent contractor of the station, un- less at the time the same is so broad- cast it is announced as being paid for or furnished by such person." April 25 new date for Mack re-trial The retrial of former FCC Comr. Richard A. Mack and Miami attorney Thurman A. Whiteside on criminal charges they conspired to throw the 1957 grant of Miami ch. 10 to Na- tional Airlines has been rescheduled for April 25. Federal Judge Alexander Holtzoff stated last week that the postponement of the second trial was ordered because Mr. Mack has been adjudged "tem- porarily incompetent." Mr. Mack is being treated at Miami's Jackson Memorial Institute for mental and physical illness. A Florida state panel comprising two psychiatrists and a layman reported that the former FCC commissioner is tense, nervous and depressed. They said excessive drinking was a factor. He entered the hospital last month following court commitment on petition of his father. Mr. Mack is also being sued for divorce by his wife, Mrs. Susan Mack. Mrs. Mack's suit, filed in Miami circuit court, contended that Mr. Mack had refused to live with or support her and had developed the "uncontrollable" habit of drinking to excess. Judge Holtzoff denied a petition by Mr. Whiteside's attorneys that the Miami attorney and long-time Mack friend, be tried separately. Govern- ment lawyers objected to separate trials. Judge Holtzoff authorized the government to have Mr. Mack exam- ined. If Mr. Mack is found unable to stand trial, the government will have to proceed against Mr. Whiteside alone, the court said. The first trial of the two Floridians last year ended in a hung jury. 66 (GOVERNMENT) BROADCASTING, February 15, 1960 HUGE COVERAGE If you want to cover the massive Cincinnati supermarket, you need real power. Nielsen proves that those 50,000 WCKY-watts pump a signal into 688 counties in sixteen states. HUGE AUDIENCE If you want to sell that market you need a man-size audience. Nielsen proves that WCKY reaches almost seven hundred thousand homes monthly in just one three-hour time block. EFFICIENT RATES If you want to make money in Cincinnati you need efficiency. Your own comptometer will prove that WCKY cost-per-thousands that huge Tri-State audience at less than ten cents! When the chips are down, you'll find that the blue-chip accounts- national, regional and local— turn to WCKY for results in the Tri-State Cincinnati market. Only 50,000 watt WCKY nails down a major audience in the metro market, rains down a major signal in sixteen states and counts down a cost-per-thousand under ten cents. Power and audience make WCKY some buy! WCKY RADIO - 50,000 WATTS - CINCINNATI BROADCASTING, February 15, 1960 67 Regulation by FCC approved by catv group The community antenna industry told Congress last week that it had no objection to regulation by the FCC, but insisted that legislation be framed "in the public interest." The communication, approved by the National Community Television Assn. board of directors in a two-day meet- ing last week in Washington, was sent to the Senate Commerce Committee. It was in answer, NCTA said, to a mistaken impression that the catv in- dustry was opposed to any regulation. Follow up meeting is planned this week or next with Sens. Warren G. Magnuson (D-Wash.), chairman of the Commerce Committee, and John O. Pastore (D-R.I.), chairman of the com- munications subcommittee. Expected then are detailed discus- sions about S-2653, a committee bill which superseded the bill (S-2303) recommended originally by Sen. Mike Monroney (D-Okla.) with NCTA sup- port. Among disputed provisions of S-2653 are ( 1 ) the requirement that catv systems avoid duplicating pro- grams carried by local tv stations; (2) that the local station must be carried on the catv system if requested, and (3) that the FCC must consider the fate of local tv stations in judging whether to certify catv systems in the same com- munity. The legislative committee of NCTA is headed by George J. Barco, Meadville, Pa. The bill is before the Senate Demo- cratic Policy Committee and several senators had asked that it be held up, pending the NCTA statement, before being sent to the floor for action. The committee has set no date for its next meeting. Meanwhile community systems look- ing toward microwave relay of distant city tv pictures suffered two setbacks last week. Acting on the protest of two western tv stations, the FCC has stayed its ap- proval of two microwave relay systems. Protests by both KIVA (TV) Yuma, Ariz., and KSWS-TV Roswell, N.M., were granted by the Commission in separate actions. Under the KIVA protest, the FCC stayed its approval of the construction of private microwave facilities by An- tennavision Service Co. to furnish the signals of four Phoenix tv stations to a catv system serving Yuma. Microrelay of New Mexico Inc. has its Dec. 16 grant set aside for a com- mon carrier microwave relay system to carry programs of KOB-TV, KOAT- TV and KGGM-TV all Albuquerque into Roswell for distribution there by a catv system. The action was the result of a protest by John A. Barnett, licensee of KSWS-TV. The Commission ordered the Yuma case set for hearing to determine if "disastrous and probably fatal" eco- nomic injury would result to KIVA, as the station claimed. • Government briefs Grant and deny • The FCC last week granted a modification of license to WTVM (TV) Columbus, Ga., to oper- ate on ch. 9 instead of ch. 28 while denying a request for a comparative hearing by the Georgia State Board of Education. The board, applicant for ch. 9 in Savannah, had asked for a withdrawal of petition for waiver of Sec. 3.610 of the Commission's rules. The board noted that the WTVM transmitter at Columbus would be four miles short of the 190 mile separa- tion with the board's proposed trans- mitter site. Hearing set • The FCC last week des- ignated for consolidated hearing the applications for a new tv station to operate on ch. 9, Baton Rouge, La. Ap- plicants involved are Modern Bcstg. of Baton Rouge Inc. and Community Bcstg. Inc., that city. A. f1 makes when buying Virginia a must The only station in Tidewater with dual telecasting facilities on both sides of Hampton Roads. Twin studios in Hampton and Norfolk provide faster, more complete news and sports coverage and telecasting for all of Tidewater. If you want Sales Action — you want Virginia's Action Station — WVEC-TV. Represented by Avery-Knodel. CHANNEL 68 (GOVERNMENT) BROADCASTING, February 15, 1960 • • • take four!" In Television Central, the main control center of the new WBEN-TV studios, camera directions are delivered and executed by the most experienced hands in Buffalo telecasting. Equally important, these hands work with the finest, most advanced electronic equipment. These new facilities are dedicated to quality — quality that builds audience loyalty and client satisfaction. To make your TV dollars count for more, we suggest you "take four" - - - Channel 4, pioneer television station on the Niagara Frontier and now, in its new home, the most modern and finest facility in America. National Represenlof/ves : Harrington, Righter and Parsons WBEN-TV CH. CBS in Buffalo The Buffalo Evening News Station Audience Profile #4 The heads of 231,052 WWDC homes— 52.8% of our audience — are in the professions or in business. Far more "white collars" than the total sample Washington, D. C. average.* * PULSE Audience Image Study— July, 1959 WWDC . . . the station that keeps people in mind WASHINGTON, D.C.— REPRESENTED NATIONALLY BY JOHN BLAIR & CO. And in growing Jacksonville, Fla.—ifs WWDC-owned Radio WMBR BROADCASTING, February 15, 1960 BIGGER MONEY, BIGGER PROBLEMS In the past few months broadcasters have learned to live with a paradox of plenty — plenty of money and plenty of trouble. It has not been a comfortable way to live, but broadcasters are beginning to think it will be the un- avoidable way for much of 1960. Business was never better than it was in 1959 and business in 1960 promises to be best of all. But criticisms of both television and radio also set new records in 1959 and give no indication of abating. In a time of unparalleled prosperity tele- vision and radio are enduring unparalleled abuse. So far there is no sign of serious damage to the public's confidence in television and radio. The quan- titative measurements of audience suggest slight, but hardly terrifying, decreases. Such qualitative surveys as have been done suggest that the public is fully aware of the subjects under investigation and gener- ally critical of out-and-out deceits but that most people do not think all broadcasting is bad because a few practices have been objectionable. The question that disturbs thoughtful broadcasters is this: Will there be a point at which the cumulative effect of one government investigation after another begins to drive advertisers and audiences away from television and radio? The question takes on added meaning when a list of present and future investiga- tions is examined. The calendar of inquiries already scheduled stretches into the spring. There is still another complicating factor. This is a political year. Many of the politicians who have been berating broadcasting will be candidates in 1960. As such, they will come under provisions of a changed political broadcasting law which, after a significant amendment in 1959, will be put to its first big test this year. Even if the investigations of quizzes, payola and advertising abuses peter out by mid-year, the begin- ning of a strenuous political campaign will give the politicians a new broadcasting angle to work on. The outlook is described in detail in the following series of special articles. 6 BROADCASTING, February 15, 1960 (PERSPECTIVE '60) 71 JRJE7K SFECTIVE THE RECORD OF 1 959: BIGGEST BILLINGS IN RADIO-TV HISTORY In a time which has brought a series of excruciating headaches, broadcasters can look to the financial record of 1959 to find quick, quick relief. Both television and radio set new dollar records in time sales in 1959. The trend promises to continue. Leading economists predict 1960 will be the big- gest year of all (see story, page 74). Broadcasting, as well as the entire economy, was in the doldrums in 1958, but the revival in 1959 was spectacular. Television sales' growth, which had been prodigious in its early years and had levelled off to less than 10% a year in 1957 and 1958, picked up a giant ad- vance of more than 20% in 1959. Tv time sales broke the billion-dollar mark for the first time. Radio in 1959 increased its sales 12.5% over the pre- vious year, the biggest percentage spurt since 1943. National network gains con- tributed most to tv's banner year; spot sales increased measurably to spear- head radio's resurgence. These are Broadcasting estimates of net time sales after all frequency and promotional discounts but before de- duction of commissions to agencies and station representatives. They are com- parable to the net time sales records compiled annually by the FCC. The FCC report for 1959 will not be issued until late in 1960. Television • In previous years, net- work, national spot and local spot ad- vertising all increased. In 1956, local time sales started to show a slower growth rate than in the other categories, dropping off increasingly until in 1959, for the first time, local billings were be- low those of the previous year. It is believed that this is due to the increased rates for station time, which are rising beyond the means of many local adver- tisers. But the rise in national advertising more than compensated for the loss in local. Network and spot advertising in- creased 31.2% and 24.9%. Once again, tv network time sales ($557 million) were more than $ 1 00 million more than the next highest category of advertising, spot ($431 million), and almost $400 million ahead of local ($163 million). In almost every year, network billings have shown the strongest gains and in 1959 they provided special impetus to the overall increase. Radio • Although the total time sales involved were only about half those of tv, radio's advance in 1959 was impres- sive. Local advertisers increased their use of radio. National radio network sales, which have declined for the past 11 years with the exception of 1957, continued ailing. But the transfusion of sales from national spot and local ad- vertisers boosted the total more than $60 million over 1958, which had been the best year in recorded radio financial history. The 1959 Broadcasting estimates of time sales were compiled from a survey of a large sample of stations accord- ing to a formula that has been used suc- cessfully since 1935. The statistical in- formation was audited by Sinrod and Tash, certified public accountants. For annual records see tables at right. 72 (PERSPECTIVE '60) BROADCASTING, February 15, 1960 TELEVISION TIME SALES 1948-1959 These are billings after all frequency and promotional discounts but before payment of commissions to agencies, sales representatives, etc. Figures are those officially reported by the FCC except for 1959 which are Broadcasting estimates. The FCC report for 1959 will not be available until later this year. % change % change % change % change Year National Network from previous year National Non-Network from previous year Local from previous year Total from previous year 1948 * % 2,500,000 .... $ 6,200,000 % 8,700,000 .... 1949 10,796,000 % 7,275,000 9,460,000 27,530,000 1950 35,210,000 +226.1 25,034,000 +244.1 30,385,000 +221.2 90,629,000 +229.2 1951 97,558,000 +177.1 59,733,000 +138.6 51,304,000 +68.8 208,595,000 +130.2 1952 137,664,000 41.1 80,235,000 +34.3 65,171,000 +27.0 283,070,000 +35.7 1953 171,900,000 +24.9 124,318,000 +54.9 88,474,000 +35.8 384,692,000 +35.9 1954 241,224,000 +40.3 176,766,000 +42.2 120,131,000 +35.8 538,122,000 +39.9 1955 308,900,000 +28.1 222,400,000 +25.8 149,800,000 +24.7 681,100,000 +26.6 1956 367,700,000 +19.0 281,200,000 +26.4 174,200,000 +16.3 823,100,000 +20.8 1957 394,200,000 +7.2 296,400,000 +5.4 178,100,000 +2.2 868,700,000 +5.5 1958 424,500,000 +7.7 345,200,000 +16.5 181,300,000 +1.8 951,000,000 +9.5 1959 t 557,112,000 +31.2 431,228,000 +24.9 163,220,000 -10.0 1,151,560,000 +21.1 * In 1948 FCC reported only "total revenues" (from time, talent and services) from "network programs" and from business "sold directly by stations." Hence figures for that first year of television financial reporting are not comparable with figures for time sales in ensuing years. f 1959 figures estimated by Broadcasting. RADIO TIME SALES 1935-1959 % change % change National % change % change % change National from Regional from Non- from from from Year Network previous year Network previous year Network previous year Local previous year Total previous year 1935 1 $ 39,737,867 i S 13,805,200 $ 26,074,476 $ 79,617,543 1936 2 ... ... 1937 56,192,396 +41.4 $ 2,854,047 23,177,136 +67.4 35,745,394 +37.1 117,908,973 +48.1 1938 56,612,925 + 0.7 2 28,109,185 +21.6 32,657,349 — 8.7 117,379,459 - 0.6 1939 62,621,689 +10.6 2 30,030,563 + 6.8 37,315,774 +14.2 129,968,026 +10.7 1940* 71,919,428 +13.1 1,869,583 37,140,444 +23.8 44,756,792 +20.0 155,686,247 +20.5 1941 79,621,534 +10.7 2,752,073 +47.2 45,681,959 +23.0 51,697,651 +15.5 179,753,217 +15.4 1942 81,744,396 + 2.7 3,444,581 +25.2 51,059,159 +11.8 53,898,916 + 4.2 190,147,052 + 5.8 1943 99,389,177 +21.6 6,256,508 +81.6 59,352,170 +16.2 64,104,309 +18.9 228,102,164 +20.0 1944 121,757,135 +22.5 7,612,366 +21.7 73,312,899 +23.5 84,960,347 +29.3 287,642,747 +26.1 1945 125,671,834 + 3.2 8,301,702 + 9.1 76,696,463 + 4.6 99,814,042 +17.5 310,484,046 + 7.9 1946 126,737,727 + 0.8 8,043,381 - 3.1 82,917,505 + 8.1 116,380,301 +16.6 334,078,914 + 7.6 1947 127,713,942 + 0.8 7,012,689 —12.8 91,581,241 +10.4 147,778,814 +27.0 374,086,686 +12.0 1948 133,723,098 + 4.5 7,329,255 + 4.3 104,759,761 +14.4 170,908,165 +15.6 416,720,279 +11.4 1949 128,903,467 - 3.6 5,994,858 —18.2 108,314,507 + 3.4 182,144,301 + 6.5 425,357,133 + 2.1 1950 124,633,089 — 3.3 6,897,127 +15.0 118,823,880 + 9.7 203,210,834 +11.6 453,564,930 + 6.6 1951 113,984,000 - 8.5 8,481,000 +23.0 119,559,000 + 0.6 214,519,000 + 5.6 456,543,000 + 0.6 1952 102,528,000 -10.0 7,334,000 -13.5 123,658,000 + 3.4 239,631,000 +11.7 473,151,000 + 3.6 1953 92,865,000 — 9.4 5,192,000 —29.2 129,605,000 + 4.8 249,544,000 + 4.1 477,206,000 + 0.9 1954 78,917,000 -15.0 4,767,000 - 8.2 120,168,000 - 7.3 247,478,000 — 0.8 451,330,000 - 5.4 1955 60,268,000 -23.6 3,809,000 -20.1 120,393,000 + 0.2 272,011,000 + 9.9 456,481,000 + 0.7 1956 44,839,000 -25.6 3,585,000 — 5.9 145,461,000 +20.8 297.822,000 + 9.5 491,707,000 + 7.7 1957 47,951,000 + 6.9 3,709,000 + 3.5 169,511,000 +16.5 316,493,000 + 6.3 537,664,000 + 9.3 1958 42,786,000 —10.8 3,733,000 + 0.6 171,939,000 + 1.4 323,207,000 + 2.1 541,665,000 + 0.7 1959 t 40,058,000 — 6.4 9,235,000 +147.4 201.768,000 +17.3 358,053,000 +10.8 609,114,000 +12.5 J Nationwide and regional networks combined. * Figures prior to this date not comparable in all categories. 2Data not available. 1 1959 figures estimated by Broadcasting. BROADCASTING, February 15, 1960 73 IN 60: ECLIPSE OF 1959 s RECORD But more selective buying dictates revised selling strategy More people with more money to spend — and more products than ever before to select from. This, in essence, is the 1960 outlook that puts a rosy glow in the eyes of ad- vertising executives. Economists generally look upon this year as one that will carry forward the advances since mid-1958, when the economy shook off a short but sharp recession. And with more and more products being turned out, economists expect advertising to become more and more necessary to make any one item stand out from its competitors. Broadcasting leaders have full con- fidence that television and radio will get their fair share of the increased adver- tising budgets — budgets which national advertisers, themselves, expect to be 10% higher, on the average, than they were in 1959. The Forecast • Here is the 1960 out- look for television and radio as evalu- ated by broadcasting authorities: Television: Expenditures close to $1,688 billion, or more than 10% over the 1959 total, according to TvB. Esti- mates cover both time and talent. The comparable 1959 figure was estimated at $1,527 billion, or more than 12% more than in 1958. (Note: Broadcast- ing estimates of time sales [not includ- ing production expenses] for both tele- vision and radio in 1959 appear on page 73.) Radio: Expenditures totaling about $699.3 million, up $61.3 million from the 1959 tentative figures and giving network radio its first upturn in years. The estimate for network radio is $52.5 million compared to $50 million for 1959, according to Radio Advertising Bureau and other industry sources. Lo- cal is expected to go from $390 million to $429 million, and national spot from $198 million to $217.8 million. These estimates, like those for tv, cover time and talent. Few sales executives in national radio and television expect the broadcast crises to bring any harmful economic effects — unless the crises somehow man- age to become worse. Selective Buying • Lawrence Webb, managing director of Station Represent- atives Assn., offers a sobering word. He feels the need for advertising, in an ex- panding product market, can mean nothing short of "a steady rise in gross revenue for broadcasters from national advertisers," but he adds: "The selection of local media by na- tional advertisers in the future is going to be more thoughtful than ever before, and this will be particularly true in the case of television. This process of selec- tion will, without a doubt, run more to a study of the quality and performance PORTRAIT OF EXPANSION: $500 450 400 350 BILLIOI OF D< DLLARS GR M OSS &TION PROD AL •UCT / / / PE RSON; INCO i i i \l ME i i i TODAY'S BUSINESS FOUR KEY INDICATORS 160 140 120 100 54 53 52 51 50 INDEX 1947-1 NUMBE 949 = 10 RSA 0/ IND PF milium USTRI/ !ODUC -LLLlllillil \l TON milium NC AGR EN JT\ V- )N- ICULTL IPLOYi JRAL !\AENT" • i \ \ i i i y f Al/slliiU Mil Minium .LIONS milium $600 550 500 450 400 350 300 250 NATIONAL OUTPUT: BACK ON TREND FOR 1960 BILLIONS OF 1959 DOLLARS RATIO SCALE ACT y *>* * »* 1 1 i i i i i i i i 1957 1958 1959 1957 1958 1959 1947 1950 1955 1958 1960 CHART 1 -The United States economy in 1959-after a period of sharp recession— back on the uptrend and reaching toward new highs in key areas of growth. Chart from McCann-Erickson. 74 (PERSPECTIVE '60) CHART 2-By 1960, national output (gross national product) is expected to pass the 500 billion dollar mark — up about 60% in the 13 years since 1947. Chart from McCann-Erickson. BROADCASTING, February 15, 1960 M 1 RAVEL HAVE TELECHRQME 1003-C VIDEO TRANSMISSION TEST SIGNAL GENERATOR Produces multi-fre- quency burst, stairstep, modulated stairstep, white window, composite sync. Variable duty cycle. Regulated power supply. rapid and accurate measurement of differen- tial phase and differential gain characteristics of video facilities. Responds to standard stairstep test signal modulated with 3.58 mc, or any differential phase or gain test signal. 1005-Al — Produces composite television waveforms suitable for measuring ampli- tude vs. frequency; differential gain vs. amplitude; dynamic linearity; differential phase vs. amplitude; high frequency tran- sient response; low frequency transient response; low frequency phase of streak- ing, smears, mismatches; and other video characteristics. 1005-A2 - Supplies composite E1A Sync, blanking, horizontal and vertical drive sig- nals and regulated B -f- power for itself and 1005-Al. Features magnetic core bi- nary counters. 1008 A VERTICAL INTERVAL KEYER Permits test and control signals to be transmitted simultaneously with pro- gram material, between frames of TV picture. Any test signal (multi- burst, stairstep, color bar, etc.) may be added to the composite pro- gram signal. Test signals are always present for checking transmission conditions without im- pairing picture quality. The home viewer is not aware of their presence. 1073-CR SINE SQUARED (SIN ) -SQUARE WAVE GENERATOR Produces new wave- form for testing TV or other pulse unit or system for amplitude and phase characteris- tics. Sin- - Square Wave pulse is equiva- lent to TV camera sig- nal and Is more sensi- tive than a Square Wave in indicating ringing. Video test sig- nal adjustable for 1.0 volts or 1.4 volts peak to peak. Now in use by major TV networks and telephone com- panies. tions & Details Available on Request P* ALSO ASK ABOUT OME SPECIAL EFFECTS GENERATOR Remote Control Unit Switching Amplifier ATTHE FRONTIERS OF ELECTRONICS COLOR TV • INDUSTRIAL INSTRUMENTATION • TELEMETRY TELECHROME MANUFACTURING CORP. 28 RANICK DRIVE, AMITYVILLE, N. Y. Lincoln 1-3600 Cable Address: COLORTV TWX: AMITYVILLE NY2314 Midwest Engineering Division - 106 W. St. Charles Rd., Lombard, III., MAyfair 7-6026 Western Engineering Division —,13635 Victory Blvd., Van Nuys, Calif., STate 2-7479 Southwestern Division —14207 Gaston Ave., Dallas, Tex., TAylor 3-3291 WHERE THE 1960 RISE IN NATIONAL OUTPUT WILL GO PERSONAL CONSUMPTION TOTAL SOFT GOODS HARD GOODS SERVICES PRIVATE INV TOTAL MACHINERY NONRESIDENTIAL CONSTRUCTION RESIDENTIAL CONSTRUCTION INVENTORIES BILLIONS OF DOLLARS GOVERNMENT TOTAL FEDERAL STATE & LOCAL $90 80 70 60 50 40 THE CONSUMER MARKET: STILL BETTER IN 1960 BILLIONS OF DOLLARS $30 30 ■ 1 FC BEV )OD & 'ERAG t ES^ y - - S< ^OTH 3FT G< ER DODS RATIO SC ALE T< HARD DTAL GOO / ✓ — / — ✓ RATIO SCALE CLOTHING & SHOES 20 HOUSEHOLD GOODS^. K / 10 \ \ GASOLINE / /autos /& PARTS 1957 1958 1959 1960 1957 1958 1959 1960 CHART 3 -From 1959 to 1960, national output will climb by about $28 billion. More than two-thirds of this increase will be personal consumption. CHART 4 -Healthy increases will occur in all con- sumer goods markets; however, expenditures for food and beverages will not rise as sharply as for other soft goods and consumer durables. Chart from McCann-Erickson. of the broadcasting station, and less to the index of ratings, than ever before. "In addition to the dimension and description of a market, and all the aspects that would interest marketing experts, advertisers in the future will insist on knowing more specifically the kind of programming a station does, so that they may have some index as to the kind of people the station seeks to ap- peal to. "Broadcasters in the years just ahead must recognize the significant changes in the attitudes of consumers in the pur- chasing of products, as they become more selective, more critical, and more demanding. These same characteristics will manifest themselves in the listening and viewing habits of our ever-increas- ing population." A Big Decade • Norman E. Cash, president of TvB, took a look not only at this year but at this decade: "Our Gross National Product, the experts say, will top $700 billion in 10 years from the current one-half-trillion level. If inflation is considered, we will probably top $800 billion. Average fam- ily income before taxes will near $10,- Chart from McCann 000. Advertising expenditures will hit an annual rate in excess of $25 billion. "These estimates, it might be noted, carry a big 'if.' Namely, we've got to work hard." Looking at specific industries, Mr. Cash predicted that steel production in 1960 "will meet all needs and re- plenish strike-depleted inventories," with an outlook of over-capacity — perhaps less than 100 million tons need as com- pared to a 1 50-million-ton capacity — in 1961. Petroleum and aluminum industries, the TvB head said, already have been forced to reduce production because of lack of demand, and the automotive Erickson. industry — while optimistic — can hardly be expected to sell the 8 million cars it is capable of turning out in a year. In short, Mr. Cash said, many fields are up against "too great a capacity for cur- rent demand." His conclusion (and that of many economic experts): "In the sixties, our economy to grow at a fast rate must sell more goods — and to sell more goods is, of course, the function of advertising. "In order to keep pace with our grow- ing population and the increasingly more complex problems of marketing, advertising must increase at a faster rate than is now anticipated. The results achieved by one dollar in 1959 may require as many as five dollars to achieve by 1970." Good Radio Year • Kevin B. Sweeney, president of RAB, foresees no economic development that is "likely to drive radio up on a reef or beach us on some economic Bali in 1960." Actually, he looks for the start of a trend toward increased rates in summertime radio. He says: "Radio's advertiser diversification is so great that the only economic trend 76 (PERSPECTIVE '60) BROADCASTING, February 15, 1960 that could affect us materially would be a prolonged strike crippling the auto- motive industry." And this, he adds, "appears unlikely in 1960." Mr. Sweeney says a growth of 6-15% a year in radio volume for the next five years seems as independent of economic happenings as radio's 1930-35 era when "growth proceeded as if the depression wasn't raging." The RAB head continues: "In 1960 RAB expects a better-than-average gain in radio volume resulting from: (1) im- proving retail business; (2) the tradi- tional fall caution of an election year that will dictate the sanity of radio as a buy; (3) the predicted good year for automobiles, tobaccos and beer — three of our staunchest admirers. "But the single most important factor this year in swelling radio's volume has nothing to do with economic trends. It will be our summer sellout. Radio's posi- tion as the summer medium will be un- challenged after this year, and this year will start the trend of special — and high- er— summer rates for radio." An Exploding Economy • The opti- mistic outlook for advertising in the next few years — and the decade — is shared by many economic leaders. Secretary of Commerce Frederick H. Mueller said in his year-end report that "1959 was the best yet" and "1960 will be even better with prosperity and peace growing stronger." President Keith Funston of the New York Stock Ex- change thought it possible that in the next 10 years the U.S. "could witness a 35% rise in disposable personal in- come per family, a 1 0-million-car year, about $20 billion for research and de- velopment and a gross national prod- uct of about $700 billion." McCann-Erickson's Market Planning Corp. took a look at 1960-70 as the "decade of incentive," in a special study issued at the start of this year (Broad- casting, Jan. 4). Of the immediate future, specifically 1960, the study had this to say: "The year ahead is likely to set an impressive new record for the Ameri- can economy as a whole. What will be its distinguishing features? "In 1960, total national output of goods and services for the first time will gross the $500 billion mark — a half- trillion dollars, to use a term that is just entering the economic lexicon. "In 1960, total employment will be at a record high annual average of over 66 million, and unemployment will be close to the more or less irreducible minimum of 3 million. "In 1960, consumer incomes will rise another $25 billion, on top of a $20 billion rise [in 1959]. Purchasing power of the consumer will thus be about $45 billion higher in 1960 than during the recession year 1958." m Rarely, I believe, does a com- ^Jr m unity have an organization such as WHBF that will give of its time and man hours such as that which you gave for the dedication ceremonies of our new Federal building. CARL F. BAUER, Acting Postmaster Rock Island, Illinois '*S THE »0«° THE DEEPER THE 9/ rHE ROOTS.. \ ( . THE STRONGER THE TREE! During its 35 years of broadcasting, WHBF has continuously won acclaim from Quad-City civic and business leaders. This constant policy of public service has secured for WHBF the good will of the Quad-City community, stronger and more vital today than ever before. TELCO BUItDING WHBF ROCK IStAND CBS RADIO & TELEVISION FOR WESTERN ILLINOIS - EASTERN IOWA I cannot say the crow is white. But needs must call a spade a spade* * Humphrey Gifford "A Woman's Face is Full of Wiles" You don't have to dig too deep to find out KROC-TV averages over 80% of the Rochester TV audience. SPOTS NEXT TO 10 PM NEWS: 42tf PER RATING POINT (APPROX) KROC-TV NBC CHANNEL ROCHESTER 10 MINNESOTA Represented by Meeker Co. G. David Gentling, gen'l. mgr. HARRY S. HYETT COMPANY, MINNEAPOLIS ELISABETH BECKJORDAN, NETWORK REPRESENTATIVE BROADCASTING, February 15, 1960 77 >g FRIGHTFUL NUISANCE, i * on > m 2- — 5 o -i 5 5 z WIS-TV NBC/ABC COLUMBIA, SOUTH CAROLINA a station of THE BROADCASTING COMPANY OF THE SOUTH WIS-TV, Channel 10, Columbia, S. C. WSFA-TV, Channel 12, Montgomery, Ala. WIS, 560, Columbia, S. C. WIST, 930, Charlotte, N. C. Scientific stunt man Jonathan Karas is a pleasant-faced young man who has battered an auto chassis with a building wrecking ball; has run over auto mufflers with a truck, and has flattened an ancient automobile by driving a 35-ton bull- dozer over it. Mr. Karas is not an adult delin- quent. He is perhaps television's first "scientific stunt man." He conceives and often appears in tv film commer- cials and industrial films that aim to point up dramatically and scientifi- cally the soundness of a client's prod- uct. Two years ago, Mr. Karas gave up his full-time post as an assistant professor of physics at the U. of New Hampshire to set himself up as a scientific stuntman. In his first full year of operation in 1958, he grossed about $35,000. In 1959, he hit almost $100,000. This year he is shooting for "a considerably higher income." In these times of the beleaguered commercial, Mr. Karas believes the climate is appropriate for an expan- sion of his organization. He now op- erates with a staff of four from offices in Durham, N.H. Starting in a few weeks, he will open a New York office to be headed by Sydney Giellerup, who retired as a senior vice president with the Marschalk & Pratt Div., McCann-Erickson, New York, and until recently served as consultant to the agency. In addition, Mr. Karas plans to add an experi- enced film producer to the New York staff. Scientific Proof • While teaching at the U. of New Hampshire, Mr. Karas conducted and produced weekly tv science shows over WBZ- TV Boston and WCSH-TV Portland, Me. He had to "dream up" attention- catching demonstrations of products and devices, supported by scientific proof. From time to time, he was asked by agencies and industrial firms to help conceive dramatic situ- ations involving their products for film commercials or promotional motion pictures. Out of this evolved his present company, Jonathan Karas & Assoc., in mid-1957. The automobile he battered was for a recent Ford tv commercial on NBC-TV (through J. Walter Thomp- son Co.). He has helped conceive stunts for commercials and promo- tional films for IBM (Benton & Bowles), Libbey-Owens-Ford Glass Co. (Fuller & Smith & Ross) and for several gasoline companies. (Mr. Karas stresses that he had nothing to do with the recent Libbey-Owens- Ford commercial cited recently by the FTC.) A J. Walter Thompson official said that "Mr. Karas has worked with us on about eight commercials and we are fully satisfied with his work." Mr. Karas sums up his work this way: "I help translate a copywriter's idea into scientifically sound, dra- matic, believeable proof. Fakery is out. You have to have an advantage before you can dramatize it." . . . With the greatest of breeze • Co., designed to show the snug con- Prof. Karas floats — er, is blown by struction of a Ford car auto body by 80-mile-per-hour wind, a prelude to subjecting it to a hurricane-force a commercial for the Ford Motor windstorm (carried over NBC-TV). 78 (PERSPECTIVE '60) BROADCASTING, February 15, 1960 The Top Six Stations* command 63.4% of the Los Angeles Radio Audience *we're one of them (according to December 1959 Pulse) With 59 AM and FM radio stations listed in Los Angeles newspapers, it's a matter of pride here at KFAC AM and FM that we're one of the top six consistently capturing nearly two-thirds of the audi- ence. It's good to know that KFAC's fine music and thoughtful commercial format attract not only a quality audience but a big one as well. KFAC renewals tell the story. 41 current adver- tisers are in their 2nd to 20th continuous year of successful KFAC selling. We invite you to join them. AM-FM The Music Stations for Southern California 24-hour simultaneous AM-FM at one low cost Represented by The Boiling Company, Inc. PRUDENTIAL SQUARE • LOS ANGELES BROADCASTING, February 15, 1960 79 THE BIG BULL MARKET IN RADIO-TV It's the market in station trading; it's been running more than $120 million a year; and it gives no signs of let-down in 1960 In the week of Feb. 1-7, 1960, two television stations and five radio stations were sold for a total of $11.45 million. The week before, four radio stations were sold for $672,000; and the week before that, two television and three radio stations went for $1.53 million. So far the volume of station trading in 1960 is at about the same levels it has maintained in the past several years. Unless there is a sharp and unexpected decline in sales activity, at least 450 radio and television stations will change hands this year. Transfers of majority control have exceeded that figure an- nually since 1957. Station trading began to be big busi- ness after television began recovering from the effects of the FCC's 1948-52 freeze on station construction and after radio began recovering from the effects of television. By 1954, the pre-freeze television system of 108 stations had expanded to 356. There had been con- siderable station sales activity before then, but the volume began to build into sizeable figures in 1954. In the six-year period from 1954 through 1959 there were 2,058 sales of radio stations and 272 sales of tele- vision stations. The transfers of ownership control are shown in an extensive Broadcast- ing study of station sales since tele- vision became an established national medium following the FCC's freeze. Adding the transfers of minority in- terests, the compilation of individual FCC records shows 2,538 sales involv- ing radio stations and 334 sales involv- ing tv in the six years. The total dollar value of station trans- fers in the six years was $624,250,491, an average of $104 million a year. Duplicate Sales • Some stations were sold more than once: 282 radio stations had two owners in six years; 66 stations, three owners; 14, four owners. Twenty- seven radio-tv or tv-only station proper- ties changed hands twice in six years and one tv outlet was transferred three times. No broadcast station was sold more than four times in the six-year period. In 1954, 8% of all radio stations went through transfer proceedings; in 1959 the figure had risen to 13%. On the other hand the percentage of tv station transfers dropped from 13% of all stations in 1954 to 7% in 1959. Here are average figures per station sale (combined control and minority trans- fers): Radio only — $40,410 per station in 1954, $140,000 in 1959. Tv only— $650,000 in 1954, $600,- 000 in 1959. Radio-tv combined — $1,088,000 in 1954, $2,530,000 in 1959. Radio-only station transfers through- out the six years (1,945 majority con- trol, 456 minority) averaged $97,500. Tv-only station transfers (159 major- ity control, 38 minority) averaged $640,000. Radio-tv combined transfers (113 ma- jority control, 24 minority) averaged $1,935,000. Major Project • The Broadcasting analysis, based on a research assign- ment involving five staff members and three months of inquiry and compila- tion, is the first study of its kind ever conducted. (See table on these pages.) A SIX-YEAR RECORD OF STATION TRADING Dollar Volume of Trading Total Radio Only Combined Radio-Tv Tv Only 1954 $ 60,344,130 $ 10,224,047 $ 26,213,323 $ 23,906,760 1955 $ 73,079,366 $ 27,333,104 $ 22,351,602 $ 23,394,660 1956 $115,605,828 $ 32,563,378 $ 65,212,055 $ 17,830,395 1957 $124,187,560 $ 48,207,470 $ 47,490,884 $ 28,489,206 1958 $127,537,026 $ 49,868,123 $ 60,872,618 $ 16,796,285 1959 $123,496,581 $ 65,544,653 $ 42,724,727 $ 15,227,201 TOTAL $624,250,491 $233,740,775 $264,865,209 $125,644,507 80 (PERSPECTIVE '60) BROADCASTING, February 15, 1960 Included in the project are all trans- fers and assignments approved by the FCC from Jan 1, 1954 through Dec. 31, 1959. Not included are many minor- ity changes in ownership which did not require FCC approval and could not be tabulated. All the transactions on which this study are based have been reported in Broadcasting on the basis of formal Commission actions. Sales of radio stations, on a percent- age basis, rose to a peak in 1957 and the ratio of sales to operating stations has continued at that level. In con- trast, 1957 was a peak year for tv sta- tion sales, 14%, but the figure has been cut in half since that year. Why all this activity in station trans- fers? Property Values • A new yardstick for the value of a broadcast property developed during the last decade. The current criterion is: "How much is the property worth on the open market?" A few years ago such factors as earn- ings, profit, income, surplus and re- lated factors set the sale price for a property. Now the seller and buyer of sta- tions talk about depreciation, cash flow and rate of return. The buying and selling of broadcast properties is ex- pected to assume new dimensions in the coming decade, in the opinion of station brokers. They are talking, of course, in terms of the investment potential in broadcast stations. The future of radio-tv sta- tions, taking the national view, is con- sidered highly favorable. The opera- ions are deemed stable and relatively free of speculation. The returns run as high as 15% to 20% yearly on invested capital, though this basis of income must be considered against the professional and service background of broadcast operation — the theory that a doctor's income shouldn't be based on the value of his office furniture, automobile and little black bag. Scarcely a radio or tv broadcaster hasn't been approached in the last decade with some kind of an offer to sell his property or to buy another property. In 1934 there were 82 radio station transfers; in 1959, according to the FCC, 1,412 applications were filed for ownership changes (some haven't been decided). When the old Federal Radio Commis- sion opened for business in 1927, no mention was made of sales figures. In recent years the transfers have ranged to a high of $20 million (WCAU-AM- TV Philadelphia, including valuable real estate, sold to CBS Inc.) Brokers Galore • A decade or more ago the number of station brokers — the middlemen who bring buyers and sellers together (for a 5% fee) — could be tallied on the fingers of one hand; today there are more than 30. feusfective 60 The simple transaction of the 1940's has become a complicated computation of gross and net, depreciation, cash flow, down payments, pay outs and, in increasing number, stock deals. Television, with its enormous earn- ings, has spurred this activity and has accounted in great measure for the soaring prices. But radio, too, has shared. In both instances the attractive return has been a major factor. There is a prestige factor, too. Many businessmen once bought newspapers to enjoy a voice in the community; now they are turning to radio and tv. Stations are considered to be operat- ing in a closed economy insofar as fa- cilities are concerned. There are few openings in better markets. Radio frequencies in these markets are extremely scarce. Television is near- ing this point. Pending a radical revision of tv allocations television stations are strait-jacketed in the present vhf band. Obviously the only way to get into a good market is to buy in. A Who's Who • The roll call of those who have bought into the broadcast field, or who have used this means to upgrade their holdings, is a who's who of the broadcasting industry: Westinghouse, Storer, Time Inc., Meredith, Transcontinent, Capital Cities, Metropolitan, Plough, Wometco, Triangle, Friendly Stations, RKO Gen- eral, Whitney, Bartell, Tele-Broad- casters, WKY Radiophone, Crowell- Collier, United Broadcasting, National Theatres, Rollins Broadcasting, Spring- field Television, CBS and NBC. And such individuals as Ken Brown, J. Elroy McCaw, Todd Storz, R.W. Rounsaville, Cy Blumenthal, Connie B. Gay, Morgan Murphy-Walter C. Bridges, Gordon McLendon, Aaron B. Robinson, Don Burden. How can a radio or tv station be bought? Surprisingly, though there are sta- tions "on the block," most are not peddled at all. It is the buyer who must scout a likely looking property and then persuade the owner to sell. Luck is a factor. The owner of a broadcast facility may be expanding in one of his allied fields. He must raise some cash or its equivalent. This was exemplified recently when Note: Dollar volume figures represent total considerations reported for all transactions, whether majority or minority interests were involved. In com- puting the number of stations in the trading an am-fm facility was counted as one radio unit; an am-only or fm-only transaction similarly was counted as one radio unit. (The number of fm-only transactions was negligible.) In many transactions involving joint radio-television properties, individual values were not assigned to the radio and television stations. Such sales are reported in the columns headed "Combined Radio-Tv." Number of Stations in The Trading Combined Radio Only Radio-Tv Tv Only Control Minority Control Minority Control Minority 187 66 18 6 27 10 242 106 11 2 29 3 316 111 24 8 21 8 357 62 28 2 38 5 407 82 17 4 23 8 436 29 15 2 21 4 1,945 456 113 24 159 38 BROADCASTING, February 15, I960 81 I 1 *** rewarding public service ENTERTAINMENT * , . . with the leading personalities of our times The finest in radio and television programming far every audience is available free-of-charge to in- terested stations from the Na- tional Council of the Protestant Episcopal Church ... , Kennedy public fi9«'es 115 minutes) MISSION AT MID-CENTURy winner of many Qwards> fhis d.stingulshed television film chair series reveals the enging work of the modern church m re- mote corners of the wor'd (30 min- utes) THE SEARCH # Robert Young, host, and popular entertainment per- sonalities in dramatiza- tions produced in Holly- wood for radio of vital topics in our lives and times (15 » minutes) THOUGHT FOR ldlo or teleV.s.on, •.nspirationd rnes- *C I Show You How /I M A ! m tW, $113,000,- Ca5h 'm ^ market poten- KW 000 Negro market F WXC tial. Grow yye Can DK*V ro\| our Rep fOK' Write or CAOIC Bernard Howard The O New York :wb( kOKV K-WG< Group' HXOKWi&m uLUi: The OK . AOK • KYOK WLOK • WBOK • W The OK Group ■ WGOK • WLOK • Y 505 BARONUE ST. parts of the country to study etv are not yet complete. No dates have been set nor plans an- nounced for hearings on a large number of other House bills on various aspects of broadcasting and the FCC, nor on several bills passed by the Senate and pending before the House unit, one of which calls for legislation of vhf boost- ers. Rep. Harris also has indicated the subcommittee will not follow through on its plans, announced last year, to conduct a study of the spectrum. Rep. Harris said money appropriated for the study will be used by his Oversight Sub- committee because differences between government and non-government users of the spectrum have brought the pro- posed study to an impasse. House Interstate & Foreign Com- merce Committee • This committee, also headed by Rep. Harris, apparently is going to refer all or most matters in- volving broadcasting to its two subcom- mittees (see foregoing) which Rep. Har- ris heads. The committee last year held a hear- ing on the Sec. 315 amendment and helped secure House approval of the legislation. Chairman Harris also held several private sessions with FCC which resulted in the FCC's decision not to try to force "illegal" vhf boosters off the air. House Antitrust Subcommittee • Chairman Emanuel Celler (D-N.Y.) plans to hold a hearing in late March or April on a bill he introduced this session which would amend the Clay- ton Act to prohibit common ownership of a newspaper or magazine together with a "substantial" portion of tv or radio stations in "any section of the country." The antitrust group also has scheduled a hearing Wednesday (Feb. 17) on measures to prevent bribery and con- flict of interest among officials in gov- ernment agencies or departments. The antitrusters held three days of hearings last September on six bills which would exempt professional sports from the antitrust laws, with emphasis on the radio-tv provisions of the legis- lation. Rep. Celler indicated additional sessions would be held, but these have not been announced. Senate Antimonopoly Subcommittee • No plans this year for hearing legis- lation affecting tv and radio have been announced by this group, but Chairman Estes Kefauver (D-Tenn.) has said he will introduce a bill to impose a 75- mile tv blackout for professional foot- ball games in areas where college games are being played. The Senate unit last year held hear- ings on sports legislation and reported favorably on a bill that would place professional sports (except baseball) under antitrust laws. There also was talk last year that the group would probe into professional boxing, with emphasis on tv rights (Closed Circuit, Nov. 2). Senate Administrative Practices & Procedures Subcommittee • Headed by Sen. John Carroll (D-Colo.), this three-man group held hearings during the first session on bills to curb ex parte presentations to federal agencies. The bills have not been reported and no ad- ditional hearings have been announced. Special (Morse) Subcommittee of Senate Foreign Relations Committee * This group, headed by Sen. Wayne Morse (D-Ore.), held a hearing Jan. 25 on the 1950 North American Regional Broadcasting Agreement and the 1957 U.S.-Mexico treaty on use of broadcast frequencies. The parent group approved them and they now go to the floor for ratification, probably this week. Senate Commerce Committee's "Watchdog" Subcommittee • This group, headed by Sen. Ralph Yarbor- ough (D-Tex.), was formed by Sen. Magnuson last year following the Sec. 315 amendment. Sen. Magnuson said one of its duties will be to keep watch on possible broadcaster abuse of the discretion to present political candidates on certain types of news shows. No plans have been announced, though more may be heard as the election cam- paigns begin to wax hot later in the year. House Independent Offices Appro- priations Subcommittee * Headed by Rep. Albert Thomas (D-Tex.), this group will hear FCC and FTC budget requests for more funds in fiscal 1961 — $13.5 million total for FCC and $7.6 million for the FTC. The FCC is asking an increase of $2.95 million over fiscal 1960 — which includes $2.25 million for a special two- year study of uhf and $160,000 for an increased workload in broadcast activi- ties. The FCC wants manpower in- creased by 62 people for a total of 1,427 employes. The FTC is asking an increase of $800,000 with $160,000 of the new amount for increased surveillance of tv and radio advertising. The FTC budget earmarks a total $1.94 million for "investigation and litigation" of de- ceptive practices. Rep. Thomas' group traditionally receives testimony by the agencies in closed session. Senate Independent Offices & Ap- propriations Subcommittee • This unit, headed by Sen. Magnuson, who has jurisdiction over FCC and FTC as chairman of the Senate Commerce 1 Committee, will hear the FCC and FTC J in open sessions after the appropriations bill is acted upon by the House. 106 (PERSPECTIVE '60) BROADCASTING, February 15, 1960 SALES STRENGTH? ADD THE "PULL" OF WESTERN UNION TELEGRAM-PLUS SERVICE! Your product sample, booklet . . . whatever you want to promote ... is delivered to everyone on your list together with an interest-compelling telegram. That's the double impact of Western Union Telegram-Plus Service. All you have to do is supply the message, list and material. Wire us collect for complete details. Address: Western Union, Special Service Div., Dept. 3-B, New York, N. Y. WESTERN UNION SPECIAL SERVICES BROADCASTING, February 15, 1960 107 THE CASE FOR SELF REGULATION In face of persistent attacks threatening government regulation, radio-tv leaders aggressively seek ways for broadcasting industry to solve its own problems The broadcast industry — beset all around by many who think they know its ailments and by almost as many who think they know the cures — has its own ideas about what ought to be done? and is striving mightily to make them heard above the din. With the taste of the tv quizzes, pay- ola allegations and claims of deceptive and nauseous advertising bitter in their mouths, broadcasters and those who use tv and radio as advertising vehicles have brought their best brains to bear on the problem of fulfilling public in- terest obligations while continuing to make a profit. Arriving at the answers to the prob- lems of imposing stricter self regulation is made no easier for a nervous indus- try under the eyes of a Congress in high and often pious indignation, two federal agencies egged on by Congress and the White House, trigger-happy competing media on a field day of pot- shooting and a band of idealists whose ideas are largely remote from reality. Against this climate, broadcasters, the networks, agencies and advertisers and their trade organizations all are moving forward — and some were mov- ing long before the tv quiz scandals broke — toward self-disciplinary meas- ures they hope will remove the threat of more government regulation of broadcast advertising and, far worse, programming. Loose Screws • Progress is being made. The networks, from whose pro- grams arose the quiz mess, have de- vised and are implementing new poli- cies and practices they think will ob- viate the need for the government to step in. Stations and their trade associa- tions have set about tightening up some screws that were loose. Agencies and advertisers, heretofore somewhat aloof from the growing government threats, have begun stirring. Both CBS-TV and NBC-TV, each in its own way, have handed down new operational policies designed to plug loopholes in programming and adver- tising. Both have explained their plans and hopes to the FCC, the FTC and Capitol Hill, as well as their convic- tions that the government should let the industry run itself. Both also have moved to accept and acknowledge pro- gram responsibility. ABC-TV is stand- ing pat on its record, which up to now 108 (PERSPECTIVE '60) has been clean, but has put in appear- ances before the Washington groups. NAB, as its latest move, has retreat- ed from its 12-year-old position that stations should enjoy an untouchable status from the FCC in regard to pro- gramming and has proposed a new pro- gramming doctrine based on public re- sponsibility and a new kind of report to the FCC. NAB's Tv Code Review Board has overhauled the Tv Code and the radio standards have been im- proved. A big drive is on for increased Tv Code subscribership and commer- cial and program monitoring is being expanded considerably. The advertising agencies, some smart- ing under FTC actions and all watch- ing Congress, are becoming more Washington-conscious, a state of affairs that their broadcaster associates have not fully begun to appreciate. Their trade organization has acted to assure more compliance with its "Copy Code." And while agencies have indicated some willingness to hear the case for leaving programming up to the net- works and broadcasters, some have re- acted with varying sensitivity toward such proposals. Their concern: the ad- vertiser client. The advertiser's con- cern: identity with the program; choice of program as advertising vehicle, and an expected climate for his product based on the type of program. There was an implication that many adver- tisers would move to another medium rather than loose their hold. Sponsor Identification • Assn. of Na- tional Advertisers has made the fore- going advertiser viewpoint abundantly clear in a statement to the FCC last month, taking the position that the na- ture of broadcasting is such that a sponsor must be identified with his pro- gram. But ANA took a more positive view of broadcast advertising itself at a Feb. 2 meeting, adopting plans to im- prove advertising and the climate sur- rounding it. Television Bureau of Advertising, whose function is that of a salesman for the tv medium, has issued a state- ment warning that "cure-all" plans for tv could lead toward "thought control" and opining that regulation and censor- ship could run both advertising and the economy aground. Image Builders • Radio Advertis- ing Bureau has announced its plans to inaugurate a radio image-building cam- paign, both to meet the present crisis facing radio and to benefit the medium on a long-range basis. RAB sees danger in continuing negative images, doesn't think present radio advertisers have been influenced by the publicity, but feels potential advertisers may have shied away from radio. Stations Representatives Assn. feels that local station programs, particularly tv, will receive more critical attention in the future. SRA sees changes in the attitudes of consumers, both as to prod- ucts being advertised and programs. Television Information Office, formed last year to improve television's image, went to work after the tv quiz scandals by underwriting a nationwide survey which indicated the public had not lost faith in tv as a result of the scandals. Specifically, here is what the forego- ing groups are doing to meet the crises. Networks: how CBi The time since the quiz-payola scan- dals late in 1959 has been one for soul searching and house cleaning for the tv networks. The results, to the networks, have been far-reaching; to many network critics, they have yet to change sub- stantially what is on the air. If in some respects the changes seem superficial, it is perhaps because the , NBC tighten reins networks themselves find so little wrong, while the pressures of governmental, press and other criticism have suggested wrongs that require drastic remedies. This perplexity among the networks was made most clear when Dr. Frank Stan- ton of CBS told the FCC last last month (in opposing governmental regulation of programming): "I must in all candor tell you that I BROADCASTING, February 15, 1960 STRAIGHT TALK to BROADCAST ENGINEERS A phasor designed with easily adjusted networks and conservatively rated components contributes greatly to the stability of a directional antenna array The successful tune-up of a direc- tional antenna array depends to a great extent upon how well the phasing equipment meets the requirements of the array. No two directional arrays are identical in all respects. Consequently, your phasing equipment must be de- signed and built for your specific direc- tional array if it is to be successfully tuned up in a reasonable amount of time. The circuitry of Collins phasing equipment is designed to give sufficient latitude of adjustment to include all con- ceivable variations in tower base and mutual impedances, transmission lines and other variations encountered in the normal tune-up of an array. Precise information on parameters, physical layout and over-all require- ments of your directional array and transmitting plant must be obtained be- By FRED DAMM Collins Radio Company fore your phasing equipment is designed and built. Your consultant's approval concerning circuitry, components and design is obtained before construction of the equipment begins. Other factors are important, too, in the design and manufacture of Collins antenna phasing equipment. Only com- ponents with generous overload factors are used. Where the rating of a com- ponent, such as a capacitor, is question- able because of unknown factors which could result in higher currents or volt- ages than the design anticipates, the component is duplicated or its rating is increased. Complete compliance with the re- quirements of your directional array, the close consideration of your con- sultant and chief engineer, adjustment latitude, components with generous ratings — all are necessary factors in the design and manufacture of Collins di- rectional antenna phasing equipment. Collins 81M 1 kw Phasor COLLINS RADIO COMPANY CEDAR RAPIDS. IOWA DALLAS, TEXAS BURBANK. CALIFORNIA The underdog • Least seriously criti- cized has been Leonard Goldenson's ABC-TV, which had no big money quiz shows when scandals broke. am not comfortable when I see where I have been driven. Surely, since it is the airwaves which are being used, since the impact of television is so large, since The OK Group- W30K WLOK \ K>K • WXOK • KAOK • KYOK • * <• WBOK • WIOK • WGOK • WXC roK* KA^" **" Grou| :yok WBO KAC 'XO KV The /G< OK V> C who Knows Most I tbout the 286,000 * Negroes In £ New Orleans? We Do At i :-i n M - m YC OU| SOI * W, , . ]H 000 Negro market P WXC \ r Co\\ our Rep- *OK« WrUe ° (AOK Bernard Howard The O New York :wb( \OK-V (WG( Group*' UVXOKH§i* .i- J I. -The OK [AOK - KYOK WLOK WBOK W The OK Group • WGOK • WLOK • V ike OK ^ 505 BAROMNE ST Policy architect • Dr. Frank Stanton, CBS Inc. president, said everything on network would be "what it purports to be." its promise is still not yet fulfilled, the government ought to be able to do somethng about it. ... I wish there were some way out of this dilemma. But I have been able to find none." Changes Made • Which is not to say that the networks have not made changes. They have, each in varying degrees. • The big-money quiz shows, whose transgressions started it all, have disap- peared from the air. CBS-TV banned them altogether, taking the position that the temptations are too great to be overcome by even the most careful sur- veillance. NBC-TV, although dropping the offenders, left the door open to "rigproof" quizzes. ABC-TV had no big-money quizzes in the first place, so has not had that problem. • Both CBS-TV and NBC-TV have established internal "standards and practices" units to study network op- erations, recommend improvements and safeguard and enforce their admin- istration. Both networks have issued memoranda putting into effect some preliminary prohibitions and defining new policies. • Acting on a suggestion by FCC Chairman John Doerfer, all three tv networks have entered into an agree- ment guaranteeing a minimum of pub- lic service programming in prime time and opening certain prime time periods for local public service programming by affiliates. • The networks have established liai- son with affiliates for showing the latter program product prior to airing and Opposite view • While CBS-TV banned quiz shows, Robert Sarnoff and NBC-TV said they were legitimate en- tertainment if "rigproof." conceivably increasing their opportuni- ty to reject programs they find unsuit- able for local audiences. This move tends to share with affiliates more of the burden of responsibility for the overall schedule, another subject that has led to some criticism in the past. • And, perhaps most important, the networks' executive chieftains have spent much time just thinking about what the network's role should be, and how best to achieve it. Even those who had been content with the networks' track record in the past agree that this high-level concern about basics will ac- celerate future progress of the medium. Area of Unanimity • Although the scandals necessitated a certain area of unaminity among the networks in agreeing that "something must be done," the three have remained some distance apart in their approaches to the problem. Their individual philos- ophies seem to suggest these categories: For CBS-TV, the tacit admission that many imperfections existed in network practices prior to the scandals, the de- termination to root all of them out, and the position that all aspects of both programming and sales philosophy must be re-examined and changed if necessary. For NBC-TV, the "practical ap- proach," admitting that while there may have been certain areas of loose- ness in network operations, they were not basically unsound and could be remedied by tightened supervision. As NBC Chairman Robert Sarnoff put it: "We must challenge the hysteria which 110 (PERSPECTIVE '60) BROADCASTING, February 15, 1960 has painted quiz show rigging as typ- ical of the whole character of televi- sion." For ABC-TV, the conviction that its present programming philosophies are in tune with its obligation to the mass audience, and that its emergence as a third network will increase both com- petition and the search for new pro- gram forms. Of the three networks, it has been touched the least by the scan- dals, first because it did not share blame for rigged quiz programming and per- haps because it still enjoys "underdog" status. CBS-TV Most Dramatic • Among the three tv networks, CBS-TV's ac- tions since the crisis have been the most dramatic and have attracted most public mention — and, sometimes, criti- cism. Dr. Frank Stanton, president of CBS Inc., has been both the principal spokesman and, to all appearances, the princial architect of these policies. For Dr. Stanton the role is not un- usual, although it undoubtedly was am- plified by the coincidental departure of former CBS-TV President Louis G. Cowan and the subsequent appointment of James T. Aubrey Jr. to that post. Dr. Stanton made the first major gambit for CBS-TV in a speech in New Orleans last Oct. 16 — even before Charles Van Doren purged himself be- fore a Congressional committee in Washington. CBS-TV, Dr. Stanton said, would ban big-money qiuzzes and ex- ercise increased control over all pro- gramming, even over shows produced by independent production companies. Later, he enunciated his now-estab- lished requirement that everything on CBS-TV would have to be "what it purports to be." CBS-TV's ultimate stand in regard to canned laughter and applause was somewhat less severe than at first re- ported. Joseph H. Ream was named to head CBS-TV's internal practices unit. The Changes • To date, the follow- ing innovations have been instituted by CBS-TV: 1. Announcements must be made re- garding any elements of contest or game shows which require prior re- hearsal, or of any interview or discus- sion programs which similarly contain rehearsed elements. 2. Any pre-recording of program ma- terial must be announced as such. 3. Artificial laughter and applause must be announced as such, and must be subject to limitations of "good taste and moderation." 4. Free plugs have been prohibited. No product can be mentioned or used on a program unless "reasonable and natural" to the program. Prizes may not be identified by brand name, and will be paid for by the producer and Throughout the World A famous name for QUALITY is ROCHESTER'S Haloid Xerox, Inc Xerographic drum surface is inspected by comparison microscope to insure flawless uniformity required for high-quality copying. In the vital ROCHESTER, N. Y. area The QUALITY Radio Station is . . . W I H ■c ■ • A O I O- T V BASIC CBS ROCHESTER REPRESENTATIVES: EVERETT McKINNEY, INC. NEW YORK • CHICAGO • LOS ANGELES . SAN FRANCISCO BROADCASTING, February 15, 1960 111 The OK Group • WBOK • W LOK • \ JOK • WXOK • KAOK • KYOK • Vt K • WBOK • WLOK • WGOK • WXC Grou| :yok WBO KAC 'XO K-V The VG< OK V> AC YOKKA*""' — C v/ho Knows KAost I About 100,000 * Negroes In )l Baton Rouge? in yfe Do At 0 wxof I SOI "W- " *W< $113,000,- The Cash in °n ™* J t poten- cy* 000 Negro markei w WXC t',a,' cu w You How! Grou We Can Shaw Yau DK'\ fOK Write or Call our Rep- Howard n u A 3 \ (AOK Bernard The O Nev York t-WB< \OK KWGi Group i_ IrVXOK WMm111.!!, . I • The OK [AOK* KYOK -WLOK* WBOK* W The OK Group • WGOK • WLOK • I* IF YOU'RE CHARGED WITH LIBEL - SLANDER PIRACY — PLAGIARISM INVASION OF PRIVACY COPYRIGHT VIOLATION Be ready with our unique EXCESS INSURANCE Adequate protection against embarrassing loss at amazingly moderate cost. Write! EMPLOYERS REINSURANCE CORPORATION 21 W. Tenth, Kansas City, Mo. New York, Chicago, San Francisco, 107 William 175 W. 100 Bush St. Jackson St. -HOWARD E. STARK, Brokers and Financial Consultants Television Stations Radio Stations 50 East 58th Street NewYork22,N.Y. ELdorado 5-0405 charged to the program budget. 5. CBS officers and employes are for- bidden from either accepting or giving "anything of value" in connection with network or program operations. 6. The network will, insofar as prac- tical, witness all demonstrations used in commercials or require affidavits attest- ing to the demonstration. 7. For serious dramatic shows, CBS- TV established itself as final arbiter of what would be treated and how it would be treated. This strikes to the heart of one of tv's most controversial problems: It has been standard practice for an advertiser or his agency to dictate changes in a plot, or scrap it altogether, because of possible controversy or just plain differ- ence of opinion. Under the new policy, (a) the advertiser may participate in creative activities and if his suggestion is constructive it will be accepted, (b) the advertiser may object to a program, or an element thereof, if he believes it will be detrimental to his product or good will, (c) if the objection is well- grounded, the network will make cor- rections if it does not impair the pro- gram, but if this is not possible the original production will be telecast without obligation to the advertiser, and (d) if there are no grounds for the objection, CBS-TV will telecast the show and hold the advertiser to his commit- ment. CBS-TV also has commissioned a nationwide public opinion study in an attempt to determine what the public wants from television. It is now in pre- liminary stages, and results are not ex- pected before early summer. In general the attitude of CBS-TV and Dr. Stanton seems to be that the scandals and investigations could turn out to be blessings in disguise. That is, they could provide the impetus for widespread improvement of certain things about which the broadcaster him- self has been dissatisfied, but until now has not felt he could buck on his own. If they can be turned to an advantage, CBS-TV is determined to do so. NBC-TV Differs Some • The "practi- cal approach" of NBC-TV in its efforts at self-correction has been most appar- ent when one of its actions dealt with a subject treated earlier by CBS-TV. Particularly in the two most-publicized instances — those relating to quiz shows themselves and to canned laughter or applause — NBC-TV has taken positions diametrically opposed to its rival. Whereas CBS-TV banned quizzes categorically, NBC-TV defended them as a legitimate entertainment concept requiring only rigid supervision to as- sure honesty. It has said it will accept "rigproof" quizzes should they appear on the scene. And whereas CBS-TV held that canned laughter and applause must be identified as such when used in a pro- gram, NBC-TV defended their legiti- macy as show business devices, requir- ing no announcement and stipulating only that they be done well if at all. NBC-TV, too, set up a standards and practices unit. It operates under James A. Stabile, an attorney who was vice president and director of talent and program contract administration for the network before taking over the stand- ards job. He has two principal lieuten- ants: Ernest Lee Jahncke Jr., director of standards, and John A. Cimperman, director of practices. Edward G. Smith was named west coast administrator for the department. To date NBC-TV has issued these principal directives: 1. It forbade "kickbacks." This is the policy of paying performers scale on low-budget programs to meet union requirements, then accepting rebates from them. The incident came to light after the Clara Ward singers had com- plained they had to make kickbacks for appearances on the Today program. 2. It forbade payola. 3. It assumed as a network function the obtaining of prize merchandise for NBC-TV programs. 4. The network reaffirmed news policies, saying they were already in existence in fact but were being codified to avoid any dispute. In general these regarded such things as honesty, accu- racy, objectivity and identification of opinion when merited and qualified. 5. The network advised program pro- ducers, within the network and in out- side companies supplying NBC-TV pro- grams, to exercise extreme discretion in regard to violence and other aspects of children's programs, referring them to the NAB code requirements govern- ing such programming. Kintner's Blueprint • In general the network has relied on a definition of principle first laid down by President Robert E. Kintner in addressing net- work affiliates last fall. It had five points: (a) not to abdicate any program format, but to root out deceptive prac- tices which might exist within them, (b) to continue to buy program product from all sources while programming a substantial part at NBC-TV itself, (c) to take complete responsibility for what goes on the air, (d) to push color tele- vision, and (e) to tell NBC-TV's story honestly and fully. NBC-TV is sincerely convinced that the network generally has not been at fault, except for being "had" by pro- ducers of the rigged quiz shows. Like CBS-TV, it laid its program achieve- ments in the area of public service and general entertainment on the line before Washington investigators without feel- 112 (PERSPECTIVE '60) BROADCASTING, February 15, 1960 ■1 RCA "Traveling Wave" Antenna Combines Improved Electrical Characteristics with Mechanical Simplicity and Economy... for High Power TV Applications ANOTHER WAY RCA SERVES BROADCASTERS THROUGH ELECTRONICS Here is a VHF high-band antenna that has inherently low VSWR and produces smoother patterns. The design, based on slot radiators, results in improved circularity. This new antenna is strongly resistant to high winds and offers better weather protection. INHERENTLY LOW VSWR The traveling wave nature of the feed results in a low VSWR along the antenna. This characteristic gives the antenna an inherently good input VSWR without compensating or matching devices. The input has been broad-banded to provide a smooth transition from the transmission line to the antenna. EXCELLENT VERTICAL PATTERN The null-less vertical pattern is extremely smooth. This provides uniform illumination of the desired service areas. Gains from 9 to 18 can be obtained. IMPROVED CIRCULARITY The individual patterns produced by slot radiators when added in phase quadrature result in an overall pattern with improved circularity. This design combines radiating elements, feed system and antenna structure in one unit, giving excellent horizontal circularity. LOW WIND RESISTANCE The smooth cylindrical shape of the antenna is ideal for reducing wind load and has high structural strength. It is designed to withstand a wind pressure of 50 psf on flats, or 333^ on cylindrical surfaces. In addition, the absence of protruding elements minimizes the danger of ice damage. The steel outer conductor is hot-dip galvanized for better conductivity and protection. The inner conductor of the antenna is rigidly supported at the bottom end without relying on any insulator type of support to carry the dead weight. Polyethylene slot covers are fastened to the pole over every slot for better weather protection. SIMPLIFIED FEED SYSTEM The feed system is completely self-contained with only one point of connection. Simplified feed system consists of a large coax line and coupling probes. Your RCA Broadcast Representative will gladly help with TV antenna planning. See him for details on this new antenna. Or write to RCA, Dept. DC-22, Building 15-1, Camden, N. J. In Canada: RCA VICTOR Company Limited, Montreal. HOW THE "TRAVELING WAVE' ANTENNA WORKS Essentially, the RCA "Travel- ing Wave" Antenna is a trans- mission line with slots cut into the outer conductor. These slots are arranged to guide the energy radi- ated by the center conductor into the needed radiation pattern. It fills the need for a VHF High-Band Antenna which combines mechanical simplicity and economy, especially in high-gain, high-power applications. RADIO CORPORATION of AMERICA BROADCAST AND TELEVISION EQUIPMENT, CAMDEN, N.J. Tmk(s) ® we w — i The OK Group- WfcJOK - WLOK V JOK • WXOK • KAOK • KYOK • K • WBOK • WLOK • WGOK • WXC : v/ho Knows Most I About 37,000 * Negroes In £ Lake Charles? in u/e Do At YC »U| JOI • W. The KW WXC Srou We Can Write or Call our Rep- lAOK Bernard Howard The O New Yo wb( \OK -1 KWG Sroup* WXOKPJiUM" ii lull II ■ The OK CAOK- KYOK -WLOK- WBOK- W The OK Group • WGOK • WLOK • r j/vai/ . i/vfti/ . v aow . lAinrw.i Cash in on Negro m ...this $61,000,000 arket potential- Show You How! Grou| :yok WBO KAC 'XO KV The #G< OK ¥> AC :-i /i A j 505 BARONNt ST g While serving a single station market, WTHI-TV fulfills its public service re- sponsibilities in a way that has gained for it the appre- ciation and support of its entire viewing area ... a cir- cumstance that must be re- flected in audience response to advertising carried. Five full % hours of local public service program- ming each week. WTHI-TV CHANNEL 10 CBS • ABC TERRE HAUTE INDIANA Represented Nationally by Boiling Co. 114 (PERSPECTIVE '60) ing the need to apologize. Unlike the other two networks, ABC- TV has not felt the need to establish new standards units or to issue extensive new policies to correct prior program- ming practices. Its principal embarrass- ment came in regard to payola charges against the Dick Clark program, and aside from requiring Mr. Clark to di- vest himself of certain recording in- terests ABC-TV has not been involved publicly to a large measure. Admittedly, as a still-growing third network, ABC has not mustered the extensive public service record the other two have compiled. ABC-TV has been the leading exponent of many of the program forms that have been most criticized — westerns, private eye and other adventure programming — yet it has been the other two networks (who adopted these programming forms in order to compete with ABC-TV's un- questioned success with them) who have borne the brunt of official disquiet about them. ABC-TV has increased its public service programming in recent months, and indicates still further plans to pro- gress in that area as circumstances and resources permit. It has left to its exist- ing continuity acceptance department the job of policing both program and commercial material. NAB, Code Board: altered attitude on controls NAB's Jan. 26 action modifying its position on its 12-year-old stand hold- ing the FCC should keep out of pro- gramming is the latest important move taken by organized broadcasting as a result of the tv quiz disclosures last fall. President Harold E. Fellows, testi- fying at FCC's hearing, announced NAB's retreat from its "hands off" pro- gramming enunciation in 1947 and pro- posed a new "test of public responsi- bility" doctrine for FCC in evaluating a station's service — past, present or pro- posed. He also suggested for license re- newal a basic memorandum by the sta- tion instead of the present program per- centage statistical form required by the FCC. The new FCC position was the result of a special meeting of the NAB's Joint Board Dec. 4 at which Mr. Fellows was instructed to name a task force of six directors and six NAB staffers to pre- pare NAB's presentation to the FCC. The board issued a statement deploring unethical practices by a few in the in- dustry who have brought shame on all and pledged cooperation with the FCC and FTC so broadcasting's contribu- tions to the public "can be properly evaluated." Tv Code Overhaul • NAB's most ex- tensive overhauling was made in con- nection with its Tv Code, administered by the Tv Code Review Board, and the Good Standards of Practice for Radio Broadcasters. The number of station subscribers to the Tv Code now is 378, a record high. There also is a sharp increase in sub- scribers to the radio standards, to 1,1 90 stations on Jan. 20. The NAB Radio Board has given informal approval to a proposal that non-members be al- lowed to subscribe to the standards and formal action is set for the board's meet- ing in March. New Tv Code provisions against rigged quiz programs, payola and other deceptive practices have been approved. Strategic retreat • Harold Fellows, NAB president, backed down from group's 12-year-old policy of FCC keeping its hands off programming. The Code Review Board plans this year to step up qualitative monitoring of programs and quantitative and quali- tative monitoring of commercials. More Money • This and other ex- panded activities call for an increased budget, which is being prepared. Mean- while, a Code Review Board subcom- mittee was named last year on "personal products" advertising to develop in- creased liaison with advertising agen- cies and their trade organizations, pro- ducers of filmed commercials and the FTC. The Review Board acted late last month to revise commercials on Ban deodorant (Broadcasting, Feb. 1). The Review Board last year estab- lished a Los Angeles Tv Code office for liaison with the Hollywood syndicated film industry and is studying proposals for similar extended liaison activity in New York, with special emphasis on BROADCASTING, February 15, 1960 U - Housewife who KNOWS she uses trucks. . . Every housewife sees big trucks unloading supplies from every- where at her favorite shopping center . . . truckline names telling of far-off places contributing to her family's good living. She sees gasoline trucks, moving vans, dairy trucks, utility trucks — yes, and auto haulaway trucks delivering that dream car of hers . . . Use trucks? They're Mrs. America's supply line, and she knows she couldn't get along without 'em. AMERICAN TRUCKING INDUSTRY American Trucking Associations, Inc., Washington 6, D. C. THE WHEELS THAT GO EVERYWHERE BROADCASTING, February 15, 1960 115 film commercials. The Code Board staff will seek to include language in both agency and advertiser contracts for tv commercials which will state that the commercials were produced in com- pliance with the Tv Code. The Review Board, NAB announces, "is considering every possible means of making the Seal and Code subscrip- tions by a station a more important fac- tor in the public's mind, and therefore a more important asset to a station — one that it would be most unhappy to lose." Wants Copies • The Code Board is asking the White House, FCC and FTC to supply it with all copies of com- plaints received from viewers so the board may act on them. In radio, provisions against payola and other deceptive practices not pre- viously covered have been adopted for the Standards of Good Practice for Ra- dio Broadcasters. The NAB Radio Board is to act on a proposal requesting more personnel for enforcement of the stand- ards, which now are applied under an honor system. Among the ag It appeared inevitable even during the last year that major advertising agencies soon would be caught in the wave of criticism that was sweeping the broadcast industry. As expressed by Frederic R. Gam- ble, president of the American Assn. of Advertising Agencies, last October: Al- though the tv quiz scandals involved program producers and directors rather than advertising, no doubt advertisers will share in some of the disgrace. Mr. Gamble called attention to a need for "ever higher standards of morality in advertising." The AAAA promises to deal more sternly with agencies violating its copy code, promulgated in 1937. Last month the association issued a new guide for agencies, an "Interpretation of the AAAA Copy Code with Respect to Television Commercials" (Broadcast- ing, Jan. 25), and a new section pro- vides that unless an offending agency provides a satisfactory answer within 30 days, the agency may be asked to resign from the association or, if neces- sary, steps may be taken to annul the agency's membership. Already there had been rumbles. NAB gave warning in August of 1959 of "objectional advertising" in person- al products and served notice it would move to initiate a clean-up through its Tv Code Review Board. NAB last No- vember also brought up the question of authenticity of tv commercials. The tv code review board, it was said, was probing charges that some tv commer- cials were faked. During these months — a period in which rigging of quiz programs and reports of payola made the headlines — agencies were adopting a "wait-and- see" attitude. For the record, they spoke out in favor of the broadcast industry cleaning its own house. Agen- cies, they said, were not involved. Program Control • In the meantime, aroused by phony quizzes an anti-ad- vertising sentiment mounted. Coty Cos- metics' president, Philip Cortney, took to the public platform in support of divesting advertisers of all control or influence over programming. Former agencyman Rep. Chester Bowles (D- Conn.), in a speech before broadcast advertising executives in New York, 116 (PERSPECTIVE '60) tncies: disagreement on joined the refrain that advertisers ought to stick with commercials. But the commercials themselves were coming under direct attack. The Fed- eral Trade Commission expanded its tv monitoring, promising a stepped-up campaign against deception in tv com- mercials. Then the FTC cited General Motors and Libbey-Owens-Ford Glass Co. for alleged misrepresentation in an auto windshield commercial. From FTC came dicta. The govern- mental agency warned it would crack down on "advertising excesses that dance on the edge of the law"; broad- casters were told they ought to reject illegal advertising and screen out com- mercials which "exaggerate, irritate and nauseate." The advertiser was under the gun. Renewed inquiry was being made in the offices of network brass, in publica- tions and through public forums on these questions: Just how does the agen- cy and its client fit into tv program- ming. Do they influence programming, perhaps control it, and if they do either, why are they in it? No Voice Wanted* For the advertising agency, there is a dilemma. Most agency executives say they don't want a voice Morality • Frederic R. Gamble, AAAA president, called for "ever higher stand- ards of morality in advertising." program role in programming. They would rather be out of it. But in some cases they would put themselves in an awkward position, perhaps jeopardizing accounts, should they suggest program dissociation to clients. Divorcement, it was implied, would mean a walkout for some adver- tisers, a reduction in tv use for others. This was clear at the Assn. of Na- tional Advertisers' convention in mid- November at Hot Springs, Va. Top ad- vertisers indicated they would have to be forced out of program selection and presentation, and if they were, it would mean a financial loss to broadcasters through price or commensurate con- cessions. The agency voice — silent or softened up to this point — was being heard. In New York during the week of the ANA convention, McCann-Erickson's Marion Harper parried barbs thrown at tv and said it was proper for broad- casters to hold the reins. But, he warned, advertisers and their agencies must exert strong influence in viewer selection; must keep up with — and ahead of — audience tastes, and help networks provide more choices in pro- gramming. Executives Speak • Mr. Harper's top broadcast executive at the agency, C. Terence Clyne, a week later worked over the theme before a radio-tv audi- ence in New York. Tv advertisers ought to continue to have a strong voice in the programs sponsored, he said, and commercials in bad taste or deceptive should be dumped off the airways. Thomas D'Arcy Brophy, re- tired chairman of Kenyon & Eckhardt, called for a code of ethics and self- policing, while agitation continued for stronger tv codes. Sigurd Larmon of Young & Rubicam sought a meeting of minds of all three tv networks on corrective measures. By early winter the advertising self- appraisal had sharpened. ANA mem- bers, it was reported, were reviewing commercials and several advertisers were giving closer supervision to their tv advertising. This was the climate as 1960 brought a fresh year and fresh complaints from FTC against alleged false and misleading advertising. Deception, de- ceit, fraudulent and phony were the de- BROADCASTING, February 15, 1960 General Electronic Laboratories, Inc. The foremost manufacturer of successful multiplex equipment For detailed information write GEL — 195 Massachusetts Avenue, Cambridge, Mass. Or call Sal Fulchino — UNiversity 4-7920 Nationally represented by Visual Electronics Corporation 356 W. Ifi St., New York 18, N. Y. — Field offices coast to coast WREX-TV continues to dominate Rockford and Area Viewing . . . • AT NIGHT 45 of the Top 50 Shows . . . • IN THE DAYTIME All 20 of the Top 20 Shows • TOP WESTERNS 7 of the Top 8 Shows • TOP FAMILY SHOWS 5 of the Top 5 Shows • TOP SPORTS, SYNDICATED FILM, MOVIES, PUBLIC SERVICE. ♦Source ARB Oct. 25 - Nov. 21, 1959 IN FACT ... All Day and All Night! . . . Every Hour of the Week is "Good Time" on . . . WREX-TV J. M. BAISCH Represented By MCBsYl Viee Prei.-Gen. Mgr. H-R Television, Inc.^^^ WREX-TV channel 13 scriptive terms being used. Fairfax Cone of Foote, Cone & Beld- ing scolded all — advertisers, agency and the medium — for failing to screen out deceptive advertising. Early this year, FC&B joined the ranks of agen- cies cited by FTC for "misrepresen- tation" in a tv commercial. Ted Bates Co., target of several FTC complaints lodged against it and Bates' clients, fought back, taking full-page adver- tisements in six newspapers in three cities to ask Earl W. Kintner, FTC's chairman: "What are your rules?" Die Cast • Rules notwithstanding, the inevitable agency involvement had occurred. The pressure to reshape the agency's mold in tv forced from agencies a spate of ideas and statements, some cloudy and others documented. As ex- pected because of close association, most agency tv executives took posi- tions similar to those of network and packager officials. The scale of this opinion has tipped to the side of continued advertiser in- fluence in programming. It was not — and still is not ■ — conceivable that J. Walter Thompson, McCann-Erickson, Young & Rubicam, Ted Bates or BBDO — to name the top five broad- cast agencies — would countenance at- tempts at complete editorial control. For such control, in the minds of these agencies and their clients, could lead to the advertiser surrendering identity with a program he selected, his right to pick the show, and his advantage of advance knowledge of the climate a program's content would provide for his product. Another Way? • There are some in- dividuals in the field — Cunningham & Walsh's John P. Cunningham and Kenyon & Eckhardt's William B. Lewis are two examples — who look beyond the exigencies of the moment. But they indicated they were not prepared to recommend relinquishment by clients of programming control or influence — if these exist. They make the interest- ing point, however, that should the publishing concept come about, separ- ating the advertiser from program in- fluence, agencies will find they can live with it. Mr. Cunningham is on record in favor of a Hoover-type commission to study tv with public interest as a prin- cipal yardstick. After determining the sponsors' role, he reasons the com- mission might recommend editorial control. In that event, the advertiser should be prepared to take stock of the publishing concept. Others in the field, such as Ted Bates' Rosser Reeves and Donahue & Coe's Walter Weir, are concerned with the question of what determines either the "deceptive" or merely harmless "artifice" in tv advertising. Advertisers: ANA plans bootstrap lift In 1960, ANA's blueprint seems fairly clear: it will advance vigorously the viewpoint of its membership that advertisers should not be barred from participating in the selection and par- ticipation of tv programs they will sponsor; but on the other hand, the as- sociation promises to push hard to per- suade members to underwrite advertis- ing that meets "high standards of pub- lic acceptability." The ANA adopted on Feb. 2 a three- point program of action to ( 1 ) achieve better understanding and better work- ing relationships between national ad- vertisers and the FTC; (2) to establish continuing liaison machinery between national advertisers and the various or- ganizations or individuals and entities in agency and media ranks, who have or may initiate self-regulatory proce- dures and (3) to establish an Advertising Advisory Council of individuals with high professional advertising attain- ments to serve in a consultative and advisory capacity on both broad and specific issues relating to taste and pro- priety in advertising. They would be empowered to take such initiative as they deem necessary or desirable in the area of taste and propriety to help assure the credibility of advertising. Told to FCC • The ANA made a forthright statement on its position in both the programming and commercial spheres before the FCC last month (Broadcasting, Jan. 11). Peter W. Allport, vice president of ANA, con- ceded, in the first instance, that adver- tisers do not maintain the same "cen- sorship" right over the contents of newspapers or magazines carrying ad- vertising of ANA members. But he as- serted this is not comparable to pro- gramming participation on tv, because the sponsor, in most cases, must be closely identified with the program. With respect to advertising content, Mr. Allport insisted that most ANA member companies have "an absolute requirement" that advertising be ac- ceptable to the public, but he acknowl- edged that "most" or "nearly all" is not enough. He said ANA is taking "vigorous steps" to guide its member- ship to the end that their advertising will fully meet high standards of public acceptability. In late November, the FTC con- veyed some thoughts on this to the ANA which promptly reported to its members. In brief, the FTC is not con- 118 (PERSPECTIVE '60) BROADCASTING, February 15, 1960 HOW TO GET THE SHOW ON THE ROAD A leading TV film producer uses Greyhound Package Express to circulate a weekly TV film to local stations. Making enough prints to go around would be too costly. Greyhound "gets the show on the road" right on schedule and at the least costi IT'S THERE St HOURS \ TTaND COSTS YOU LESS! When getting it there in a hurry means business, you can count on Greyhound Package Express! Your packages go anywhere Greyhound goes, by dependable Greyhound buses on their regular runs. That means you get service seven days a week ... 24 hours a day . . . weekends and holidays! And you can send C.O.D., Collect, Prepaid — or open a charge account. For information, call any Greyhound bus station, or write Dept. 8B, 140 South Dearborn St., Chicago 3, III. BROADCASTING, February 15, 1960 119 cerned with artifice which is incidental and used to heighten effects for pro- duction purposes. On the other hand, there is theatrical artifice which repre- sents "material deception" as to what a product is made of, does or looks like. But when further definition is made, the picture becomes fuzzy, ANA cau- tioning that FTC is going along "case- by-case" and that general "formulae" cannot be relied upon "indiscriminate- ly". FTC's chief interest: Where advertising on tv gets into competitive claims and tests or other supposed proofs of claims. There's been admission by McCann- Erickson that it is policing the advertis- ing it creates. The No. 2 broadcast billing agency has appointed a top ex- ecutive (Frank White) to oversee this area. One agency in the top 10 which cannot be identified has acknowledged privately it is taking a careful second look at all commercials to ensure no misrepresentation in copy or picture. AFA: plumps for realistic self-appraisal Delegates to ANA's second annual Washington conference Feb. 5 found to some consternation that the nearer to the seat of government, the more undiluted governmental strong medi- cine sometimes can be. They heard FCC Chairman John C. Doerfer propose that the broadcaster and advertiser submit programs and commercials for preview before airing them to earn the Tv Code seal. The alternative, suggested Comr. Doerfer, might be an "inflexible rule or law" (Broadcasting, Feb. 8). Other highlights during the annual AFA meeting included a proposal for advertising self-regulation, advanced by James S. Fish of General Mills and AFA board chairman; a call for a real- istic facing-up to the consequences to advertising brought on by quiz and payola revelations, issued by John J. Ryan, AFA counsel; a summary of broadcasting-advertising public service by Advertising Council President Theo- Ad Council: an underscoring of the good The Advertising Council is minding its own business, which is to coordinate volunteer public service work by adver- tisers, agencies and media. At the same time, it is doing what it can to accen- tuate the positive at a time when the negative is making all the news. Council President Theodore S. Rep- plier, at the request of his directors, told the FCC about the broadcaster- advertiser record of public service in a statement filed during the FCC hearing. He made the same presentation in per- son at the annual Washington confer- ence of Advertising Federation of Amer- ica Feb. 5 (Broadcasting, Feb. 8). Council campaigns last year came in for more than 18 billion radio and television home impressions in com- mercial network time periods alone, he said. Although the price tag is hard to estimate, the council figures time and talent contributed by networks and their advertisers to the 14 major council projects alone would amount to nearly $100 million. This does not take into account "the vast additional contribu- tion of individual radio and television stations and local advertisers" to the 14 major campaigns and 65 others, includ- ing some in cooperation with the gov- ernment. "Support of the council's public serv- ice activity has become so accepted a part of broadcasting that the general public does not stop to think of the vast quantity of valuable time, work and tal- ent contributed free by the networks, stations, sponsors, advertising agencies and performers," Mr. Repplier said. 120 (PERSPECTIVE '60) Television relays public interest appeals every day and every night, on big-audi- ence network programs in the best time periods, offering "the kind of immedi- ate and powerful support that gets things done — the voluntary way," the council president told the FCC. Mr. Repplier also has been carrying the work of advertiser-media good works before organizations and meetings lately where conversation has been more taken up with vice than virtue in the business. dore S. Repplier; an evaluation of ad- vertising's role in the economy by Walter A. Edwards, Deputy Assistant Secretary of Commerce, and a report that cigarette advertisers are following the Federal Trade Commission's sug- gestion that they stop using advertising claims about effectiveness of filters and health benefits resulting from use of filters, made by FTC Chairman Earl W. Kintner. Old Hand • AFA considers that it has been campaigning for truth and good taste in advertising since its first "Truth in Advertising Crusade" in 1911 — opin- ions of some critics to the contrary. Theoretically the crusade has never lapsed, but inevitably it is forgotten from time to time. Implementation is up to more than 130 AFA member clubs, which maintain ethics committees. In effect, much of the burden of the cru- sade is carried by Better Business Bu- reaus, an outgrowth of the 1911 offen- sive. Lately there have been calls for a new AFA "truth" offensive by Fair- fax Cone, executive committee chair- man of Foote, Cone & Belding, by Thomas D'Arcy Brophy, retired chair- man of Kenyon & Eckhardt, and other key figures. AFA counsel Morton J. Simon in testimony before the FCC voiced the federation's fear of any new ad regu- lation and begged everyone not to push the panic button. He also reminded Washington that the AFA was the Fed- eral Trade Commission's "No. 1 spon- sor" before it was created and has sup- ported it ever since. TIO: finds little public antipathy Television Information Office, which came into being just before the scandals broke, registered its biggest achieve- ment to date by underwriting a study by the Elmo Roper & Assoc. research organization dealing with the public's attitude toward tv after the scandals. Most people were found to feel that television was still doing an excellent or good job (Broadcasting, Dec. 21, 1959). Mr. Roper had this to say in report- ing his findings to the FCC: "It seems to me that in view of the tremendous amount of newspaper space which has been devoted to the abuses of public confidence which have been re- vealed, the public has taken a pretty sane position. They are properly critical of abuses, but they have not lost confi- dence in the medium as a whole . . ." The position of TIO and its director, Louis Hausman, repeatedly has been that in the face of the crisis television should own up to whatever mistakes it has made and make clear that they have been corrected and will not be repeated. To keep them informed of what peo- ple are saying about television — and what the facts are, when studies are made — TIO sends mailings to broad- casters every two or three weeks con- taining clippings, copies of editorials, statements, research and similar ma- terial. There also are special mailings, such as one going out last week consisting of a reprint of Mr. Roper's testimony before the FCC, extracts from the ques- tions and answers, and material that had not been fully compiled when Mr. Roper testified. The latter mailing went to congressional authorities, opinion leaders, newsmen, etc., in addition to broadcasters. Similarly, copies of a study by Dr. Paul Witty of Northwestern U., dealing with the effect of television on school children of the Chicago area, is slated to go out shortly to broadcasters. 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Price $1,250 F.O.B. Los Angeles. Leasing available. Demonstration upon request. Gentlemen, □ Please send me literature describing Model 5CPB Repeaters. □ I am attaching my company calling card. Please send typical "Air Check" tape of KHJ Los Angeles operation. Name- Company- Address_ City_ .State. •MACKENZIE ELECTRONICS, INC. • mm 145 WEST HAZEL ST. / I NGLEWOOD 3, CALIF. / OREGON 8-9335 BROADCASTING, February 15, 1960 121 A BIG TEST FOR AN UNTRIED LAW Here's how new rules will affect political broadcasting in 1960 Next November the U.S. presidency, vice presidency, 33 seats in the U.S. Senate and all 437 seats in the House will be up for grabs. So will 27 state governors' jobs and thousands of as- sorted offices in state, county, muni- cipal and local governments. Except in some southern communities, there will be at least two candidates for al- most every office. At various times between now and the final elections primaries will be held. The candidates in these will out- number the candidates next Novem- ber. For broadcasters it used to be pos- sible to count the headaches they could anticipate in a political year by add- ing up the number of candidates in primary and final elections. This year the formula is neither that simple, nor of that magnitude. Two important changes in the government's political broadcasting rules in 1959 have con- siderably lessened the number of prob- lems that broadcasting will face in covering the 1960 campaign. The Court • In June 1959 the U.S. Supreme Court eliminated the libel danger that had historically troubled broadcasters. The court decided that because broadcasters are forbidden by the political broadcasting law to censor anything a candidate says, they are therefore immune from libel actions that may follow. The Congress • In September 1959 the Congress adopted and the Pres- ident signed an amendment excluding newscasts, news interviews, news docu- mentaries and on-the-spot coverage of news events from the equal time pro- visions of the political broadcasting law. This was the first relaxation of government control over political broad- casting in 32 years. It relieved broad- casters from the need to give equal news coverage to important candidates and to splinter party representatives whose chances at the polls were nil. If the Congress had stopped there, broadcasters could plan for the 1960 campaigns under an infinitely easier set of rules than they had in the past. But the amendment also added a new phrase to Sec. 315 after stating the new exemptions. "Nothing in the foregoing," said the amendment, "shall be construed as re- lieving broadcasters, in connection with the presentation of newscasts, news in- terviews, news documentaries and on- the-spot coverage of news events, from the obligation imposed upon them un- der this Act to operate in the public interest and to afford reasonable op- portunity for the discussion of con- flicting views on issues of public im- portance." It is this sentence that raises new questions in the coverage of political news. So far the FCC has issued no official interpretation. FCC Chairman John C. Doerfer has said it is doubt- ful that an interpretation will be made until the Commission has had a chance to try some actual cases. In a speech just last month, Mr. Doerfer said the FCC expects "some difficulties" with this subsection of the law. He said it would be difficult to as- certain what issues are of "public im- portance" and to assay "conflicting views." "Only a case-by-case approach How to cover political candidates this year Here is the text of Sec. 315, the political broadcasting section of the Communications Aot, as now written. The amendment of 1959 appears in italics. The only other amendment ever adopted since the political broadcasting law was first incorpor- ated in the Federal Radio Act of 1927 was Sec. 315 (b) which prohib- ited stations from charging candidates more than they would charge regular customers. That subsection was adopted in 1952. "Sec. 315 (a) If any licensee shall permit any person who is a legally qualified candidate for any public office to use a broadcasting station, he shall afford equal opportunity to all other such candidates for that office in the use of such broadcasting station: Provided, that such licensee shall have no power of censorship over the material broadcast under the provisions of this section. No obliga- tion is hereby imposed upon any li- censee to allow the use of its station by any such candidate. "Appearance by a legally qualified candidate on any — "(1) bona fide newcast, "(2) bona fide news interview, "(3) bona fide documentary (if the appearance of the candidate is in- cidental to the presentation of the subject or subjects covered by the news documentary), or "(4) on-the-spot coverage of bona fide news events (including but not limited to political conventions and activities incidental thereto), shall not be deemed to be use of a broadcasting station within the mean- ing &f this subsection. Nothing in the foregoing sentence shall be construed as relieving broadcasters, in connec- tion with the presentation of news- casts, news interviews, news docu- mentaries, and on-the-spot coverage of news events, from the obligation imposed upon them under this Act to operate in the public interest and to afford reasonable opportunity for the discussion of conflicting views on issues of public importance. "(b) The charges made for the use of any broadcasting station for any of the purposes set forth in this sec- tion shall not exceed the charges made for comparable use of such station for other purposes. "(c) The Commission shall pre- scribe appropriate rules and regula- tions to carry out the provisions of this section." Added Provisions • In addition to the amendment of Sec. 315 (in italics above), the Congress simultaneously adopted the following language as Sec. 2 of Public Law 86-274. Sec. 1 of that law was the amendment to Sec. 3 1 5 of the Communications Act. Here is the second part of the Con- gressional action: "Sec. 2. (a) The Congress declares its intention to reexamine from time to time the amendment to section 315(a) of the Communications Act of 1934 made by the first section of this Act, to ascertain whether such amendment has proved to be effective and practicable. "(b) To assist the Congress in mak- ing its reexaminations of such amend- ment, the Federal Communications Commission shall include in each an- nual report it makes to Congress a statement setting forth (1) the infor- mation and data used by it in deter- mining questions arising from or connected with such amendment, and (2) such recommendations as it deems necessary in the public inter- est." 122 (PERSPECTIVE '60) BROADCASTING, February 15, 1960 over a period of time will develop a law which can give the broadcaster any reliable guides," the chairman said. How It Began • Lar Daly, Chicago's perennial political candidate, caused the review of Sec. 315 when he de- manded— and got through a 4-3 FCC decision — equal time from Chicago sta- tions which had shown Mr. Daly's opponent for mayor of that city on reg- ular newscasts. The Commission ruling that the word "use," as written in Sec. 315, meant exposure to the public on broadcast stations in any way was handed down three days short of one year ago (Broadcasting, Feb. 23, 1959). There followed immediate damna- tion of the FCC ruling, even from the President of the U.S. who described its effect as "ridiculous." Riding a wave of bipartisan demands for a reversal of the Commission, 15 bills were in- troduced in Congress. They varied in what they would accomplish, from simply exempting newscasts from equal time demands on the one extreme to the "Fair Political Broadcasting Law of 1959" on the other. The latter bill, introduced by Sen. Vance Hartke (D- Ind.), not only exempted all types of news shows, but also defined a quali- fied candidate and specified that broad- casters were not responsible for libelous FERSFECTIVE statements made by candidates. Congressional Debates • Both houses held hearings on the various measures and both sides of Congress passed their own versions of Sec. 315 amendments. A majority of broadcasters testifying said that nothing short of outright repeal would be satisfactory in the long run and that only the Hartke bill would provide sufficient protection for adequate coverage of the 1960 elec- tions. Major contention during congres- sional debate was whether news inter- views, panel shows and documentaries should be exempted. The original House bill had the proviso attached that a candidate's appearance had to be "incidental" to the presentation of the news, which its advocates claimed, would have excluded such shows. In a lengthy and often heated joint conference to settle the differences in BROADCASTING, February 15, 1960 123 FOR BEST COVERAGE IN THE NATION'S 47th TV MARKET (Davenport, Iowa — Rock Island — Moline, Illinois) Here is a 42-county market with a fine balance of rich farming communities and booming industrial centers . . . the largest market between Chicago and Omaha . . . Minneapolis and St. Louis . . . the 47th TV market in the nation. POPULATION FARM POPULATION EFFECTIVE BUYING INCOME GROSS FARM INCOME RETAIL SALES 1,632,100* 322,300 $2,879,387,000* $1,213,506,000 2,042,037,000* Coi. b. j. Palmer -gale* Management's "Survey of Buying Power I VICE-PRES. & TREASURER D. D. Palmer I EXEC. VICE-PRESIDENT Ralph Evans SECRETARY Wm D. Wagner RESIDENT MANAGER Ernest C. Sanders SALES MANAGER Pax Shaffer 1959" the THE QUINT CITIES DAVENPORT "\ BETTENDORF / ROCK ISLAND ~| MOLINE f ILL EAST MOLINE J PETERS. GRIFFIN, WOODWARD. INC EXCLUSIVE NATIONAL REPRESENTATIVES WOC-TV is No. 1 nation's 47th TV market — lead- ing in TV homes (438,480), monthly coverage and weekly circulation — day and night — as reported in the Nielson Coverage Service No. 3, Spring, 1958. For further facts and lat- est availabilities, call your PGW Colonel . . . NOW! ff BROADCASTING 5^ —J THE BUSINESSWEEKLY OF TELEVISION ANO RADIO 1736 DaSales St.. N. W. Washington 6, D. C. NEW SUBSCRIPTION ORDER Please start my subscription immediately for— □ 52 weekly issues of BROADCASTING $ 7.00 □ 52 weekly issues and Yearbook Number 11.00 □ Payment attached □ Please Bill name title/ position company name address ctty Send to home address — zone state the two bills, the words •"incidental thereto" were kicked out of the final version. (The exchange reportedly got so out of hand at one point during the secret meeting that Sen. John Pastore [D. R.I.], chairman, ordered House members to sit down and not speak until given permission to do so.) The conference report spelled out that news interview shows such as Face the Nation and Meet the Press would be free from demands for equal time. This led Rep. John Moss (D-Calif.) to refuse to sign the report ("I buy none of it," he said) and to lead an unsuc- cessful fight to defeat the conference bill when it came up for final passage (it carried on a 142-70 standing vote, Broadcasting, Sept. 7). Watchful Eye • What of the other provisions of Public Law 86-274? In the second part of it Congress warned that it will "re-examine from time to time the amendment ... to ascertain whether such amendment has proved to be effective and practicable." To do this, Chairman Warren Magnuson CD- Wash.) of the Senate Commerce Com- mittee has appointed a special three- man "watchdog" subcommittee. (See box on scheduled investigations, page 94.) The Congress also ordered the FCC to report annually on how it settles disputes arising from the new version of Sec. 315 and to make "such rec- ommendations as it deems necessary in the public interest." Sleeping Watchdog • To date, the Senate's watchdog subcommittee has taken no official actions nor has it received an official complaint. Accord- ing to Sen. Magnuson, the subcommit- tee was formed to "insure freedom, fair- ness and impartiality in the treatment of news by media operating under gov- ernment license." It is headed by Sen. Ralph Yarborough (D-Tex.) with Sens. Gale McGee (D.-Wyo) and Hugh Scott (R-Pa.) as members. As of two weeks ago, the committee still had not sched- uled its first meeting of the new year. Sen. Yarborough said his subcom- mittee was appointed because of "... a general uneasiness among many sena- tors concerning the fairness and objec- tivity of news communications." Al- though no one as yet has successfully defined a broadcaster's public service obligations, Sen. Yarborough said the subcommittee would make sure such obligations are fulfilled. Sen. Scott has taken a dim view of the subcommittee's true purpose. "Since 1960 is an election year and the Demo- crats in control of Congress were the ones who dreamed up this watchdog, I have a feeling . . . that the Democrats feel it is only fair that since they have a two-to-one majority in Congress they are entitled to two-to-one coverage in 124 (PERSPECTIVE '60) BROADCASTING, February 15, 1960 the news ... I will probably have to be a watchdog of the watchdogs," Sen. Scott said. Broadcasters' Reservations • How do broadcasters feel about the new law? Comment to date has been one of "thanks" to Congress for giving them the necessary freedom in news re- porting to cover political campaigns. Immediately after the bill cleared Con- gress, CBS Inc. President Frank Stan- ton wired all network affiliates: ". . . The bill represents a significant step forward in permitting radio and tv to . . . more fully use their special tools in informing the public in the democratic processes. . . ." Sig Mickelson, president of CBS News, said that he did not anticipate any major problems on the national level. He said the network's normal "fairness in balance" policy would guard against any violations of the "reasonable opportunity" provision. It was Mr. Mickelson's network which canceled a scheduled apperance of Sen. Hubert Humphrey (D-Minn.) during the equal time debates in Congress because of the senator's possible candidacy for the White House. Under the present Sec. 315, Sen. Humphrey could have appeared without any fear by the net- work of demands for equal time. And, during the upcoming Presidential cam- paign, the major networks will have no reservations in putting the major candi- dates on interview shows. The new law will make network cov- erage of news events an easier task, predicted William R. McAndrew, vice president of NBC News. "It will help re- lieve us of the indecision which has plagued us in the past. It will prevent the 'circus performances' that ham- pered us . . ." while creating no new problems for the network, he said. Important to Politicians • Tv has rapidly become the most important me- dium in assuring the office seeker's suc- cess at the polls — and politicians have been quick to recognize this fact. "Per- sonal attributes played a far greater part than policy statements in developing a public image of the candidates in the last two Presidential elections," accord- ing to U. of Michigan research. Despite Adlai Stevenson's concen- tration on foreign issues, the public was largely unaware of his positions in either 1952 or 1956, according to a book, The American Voter, to be published by the university in May. Politicians have recognized that there is no force that can approach tv in ex- posing a candidate's "personal attrib- utes," upon which voters base their choice. Another concrete example of this can be found in a study by Cunning- ham & Walsh of tv's impact on the voter. It disclosed that during the 1958 race for governor of New York, voters definitely favored Nelson Rockefeller over incumbent Averell Harriman be- cause of tv. Libel Cleared • The entire broad- casting industry hailed a 5-4 decision by the U.S. Supreme Court last summer that a station could not be held liable for defamatory statements made on the air by a candidate. The case in question was a $150,000 libel suit filed by the Farmers Union against WDAY-TV Fargo, N.D., and senatorial candidate A.C. Townley. Mr. Townley, in a broadcast during the 1958 election, charged that the farm group was tainted with communists. The decision by the U.S. Supreme Court upheld a ruling by the North Dakota Supreme Court. The majority ruled that by "no cen- sorship," Congress meant just that and Sec. 315 must confer immunity from libel otherwise it would "sanction the unconscionable result of permitting civil and perhaps criminal liability to be imposed for the very conduct the stat- ute demands of the licensee." The opinion, written by Associate Justice Hugo Black, said the FCC has consistently held that a station is not liable and that ". . . with full knowledge of the Commission's interpretation, Congress has since made significant ad- ditions to that section without amend- ing it to depart from the Commission's views." Expressing the views of the four dis- senters, Associate Justice Felix Frank- furter questioned the position that the Commission has consistently held that a station is not liable for a candidate's statements. The FCC has never strongly maintained such a principle of immunity or held a public proceeding to deter- mine the point, he said. He also said that Congress, although asked to do so several times, has never specifically spelled out immunity for broadcasters. Legislation Still Needed • Despite the WDAY-TV decision, there still is a feeling among some that express im- munity via legislation is needed. This faction points to the narrow (5-4) ma- jority. Sen. Vance Hartke (D-Ind.), for instance, still wants Congress to pass such legislation, which was a provision of his "Fair Political Broadcasting Act of 1959." Notwithstanding, the two new guides for radio and tv in 1960, a statement made in this magazine over eight years ago still holds true. In a November 1951 article describing the legal implications of airing political speeches, Broadcast- ing stated: "There's no sure way for broadcasters to play politics without risking their necks, but they can keep their necks from getting out so far as to invite de- capitation by studying up on the history and the rules of the game." ON TARGET |Sf in Pulse — December 1959 ' 6:00 A.M. — 8:00 P.M. Monday thru Friday l$f in as many quarter hours as the next two stations combined 1st in out of home audience in the * important drive time hours in both the morning and afternoon. EVERY WRIT air personality is listed in Pulse Top Ten multi-weekly shows. sold nationally by ROBERT E. EASTMAN WRIT Bernie Strachota, General Manager Parker Daggett, Sales Manager BUY Radio when you buy media BUY Balaban when you buy radio BUY WRIT when you buy Milwaukee and you BUY the people who BUY Wl L St. Louis KB OX Dallas WRIT Milwaukee In tempo with the times THE BALABAN STATIONS John F. Box, Jr., Managing Director BROADCASTING, February 15, 1960 125 HAVE SCANDALS CUT THE AUDIENCE? Nielsen finds inconsequential drop in television viewing . . . Despite all the publicity about scan- dals in television, there's little evidence of a drop-off in viewing. Latest Nielsen figures indicate a 3-4% decline in night-time watching, primar- ily on the West Coast where CBS-TV recently changed its pattern of repeats. Otherwise there's been no evidence of decline — and no sign of any fall-off in radio listening. Nielsen measures radio differently, but the data that is available indicates no different audience trends after the scandals developed as compared to those before. Viewing. In television, though pre- liminary December figures indicated a slight drop-off, Nielsen reports for No- vember had shown that, at the height of the trouble, the average tv home watched television for 5 hours 25 min- utes a day. This was two minutes more PERSPECTIVE than in November 1958 and 22 minutes more than in October 1959, just before the brunt of the storm struck. The 22-minute gain between the Oc- tober and November measurements is not regarded as particularly significant, mainly because viewing traditionally rises from month to month, starting in September, reaching its peak in Jan- uary-February. Thus November viewing is normally higher than October, and December is higher than Noverrfber. For example, in 1958 the total of 4 hours 58 minutes in October rose to 5 hours 23 minutes in November. (See Table 1.) Similar evidences of normalcy are found in an examination of the number of homes using television. In all three day periods — morning, afternoon, eve- ning— Nielsen found that gains com- parable to those recorded a year ago were run up in the two-week measure- ment period in late October and early November 1959 as compared to the one made a month earlier. And in each day- part, 1959 was higher than 1958. (See Table 2.) Although the crisis could hardly be said to have any bearing either way, because it broke so late in the year, the . . . But Sindlinger sees adult audience decline A drop of 43 minutes per day in television viewing of the over-12-years- old audience during the last quarter of 1959, compared with the similar quar- ter of 1958, is reported by Sindlinger & Co., Philadelphia. The drop occurred even though some 2.5 million more Americans in that age group were in the tv audience last year. Sindlinger's reckonings: In the fourth quarter of 1958 an average of 90,734,- 000 watched tv every day for 3 hours and 3 minutes; in the fourth quarter of 1959, an average of 93,257,000 watched tv every day for 2 hours and 20 min- utes. The average week's viewing total was 1,925.9 million hours in 1958; it was 1,525.3 million hours in 1959. These findings, researchers felt, do not necessarily conflict with those of the A. C. Nielsen Co. (above), which themselves showed a drop-off of 3 to 4% in nighttime viewing. It was noted, for example, that Nielsen is talking in terms of homes while Sindlinger is speaking of individuals — and only in- dividuals over 12 years of age. Sind- linger figures, too, measured the entire day, whereas Nielsen is speaking of prime evening time. Sindlinger's figures come from that firm's "Activity" report, which is com- piled monthly from data obtained in daily interviewing, year-long. These same 'Activity" reports give some clue as to where this audience went. In a breakdown of viewing of movies on tv (generally in afternoon or late night time periods), Sindlinger found a drop of 25 minutes per day in per capita viewing. In 1958's fourth quarter 31,- 391,000 watched movies on tv for a total of 1 hour and 47 minutes daily; in 1959's, 31,225,000 watched movies on tv for 1 hour and 22 minutes daily. This leaves an 18 minutes per day viewing drop which must be attributed to other portions of the tv day and schedule. Sindlinger research suggests that some of the audience that isn't watching movies on tv may be watching them in theatres. Its studies in that medium show weekly movie attendance for the average week in 1959 up almost 2.5 million over the average week in 1958; 41,954,000 against 39,621,000. The outdoor theatres grabbed the bigger portion of this jump, a 13.3% gain against conventional theatres' 3.3%. Sindlinger's reports on radio audience also show a loss. The audience of over- 1 2-year-olds dropped 200,000 in 1959 (72 million per day against 72.2 million per day in the last quarter of 1958), while listening dropped 81 million hours a week (947.2 million hours weekly in the last quarter of 1959 against 1,028.5 million hours weekly in the same period of 1958). Earlier Sindlinger Reports • Sind- linger & Co. was commissioned by Broadcasting last fall to conduct na- tionwide public opinion surveys about the quiz scandals. One was conducted the week before Charles Van Doren testified before a congressional sub- committee, the other a day after his testimony. Sindlinger found (among other things) that before Van Doren's testimony 76.9% of respondents had not changed their opinion of television as a result of the scandal, whereas after his testimony only 46.3% had not changed their opinion, and 50.9% had. (These reports appeared in the Nov. 2 and Nov. 9 issues of 1959.) Roper Survey • Another nationally known research organization, Elmo Roper & Assoc., New York, found in a nationwide survey Dec. 5-12, 1959, conducted under auspices of the Tele- vision Information Office, that most people thought tv was still doing a good job. Presented to the FCC during De- cember sessions of its hearings (Broad- casting, Dec. 21, 1959), the results also showed that television ranks close to newspapers in believability of news and ranks first as the medium that would be most wanted if only one were available. The study also showed that while two out of three people thought quiz-rigging was wrong, they didn't condemn all television as a re- sult, and three out of four felt tele- vision itself was correcting the pub- licized abuses. 126 (PERSPECTIVE '60) BROADCASTING, February 15, 1960 upward trend in tv set ownership also continues. Nielsen figured that as of Jan- uary 1960 there were 45.2 million tele- vision homes, representing tv penetra- tion of 86.9% of all homes, as com- pared to 44 million (85.6%) in January 1959 and 42.5 million (84.1%) in Jan- uary 1958. Radio Trends • Although again not pertinent to the crisis in broadcasting, radio set ownership remains on the rise. During 1959, Nielsen estimates, the number of radio homes rose from 48.7 million to 49.5 million, based upon 96.3% penetration of all U.S. homes. And average daily tune-in rose from an even two hours to 2 hours 16 minutes, according to a special annual measure- ment prepared this past March. This ON TARGET fst in Pulse- December 1959 6:00 A.M.— Midnight Monday thru Sunday ^St in more quarter hours than all other stations combined jjst also in Hooper — December 1959 Neilsen — Nov. -Dec. 1959 Trendex — December 1959 sold nationally by ROBERT E. EASTMAN WIL BUY Radio when you buy media BUY Balaban when you buy radio BUY WIL when you buy St. Louis and you BUY the people who BUY WIL St. Louis KB OX Dallas WRIT Milwaukee in tempo with the times THE BALABAN STATIONS John F. Box, Jr., Managing Director [Figures by A.C. Nielsen Co.] Table 1 Average hours viewing per day . . . What are the trends in tv viewinq? This table tells the story of annual trends since 1954, and month-by-month viewing for 1958 and 1959. Annual trends 1954 4.8 hours 1955 4.9 1956 5.0 1957 5.2 1958 5.1 1959 5.1* Monthly trends 1958 1959 Jan 6.1 hours 5.9 hours Feb 6.1 5.9 March 5.9 5.7 April 5.6 5.4 May 4.2 4.5 June 4.3 4.2 July 4.2 4.1 Aug 4.1 4.2 Sept 4.4 4.6 Oct 4.58 5.03 Nov 5.23 5.251 Dec 5.8 — * Dec. 1958-Nov. 1959. Table 2 Homes using television Using two-week periods (ending Oct. 4 and ending Nov. 8) in the years 1958 and 1959, Nielsen finds that the percentage of homes using tv in 1959 is higher than the comparable periods in 1958. % of tv homes Morning Afternoon Evening Oct. Nov. Oct. Nov. Oct. Nov. 1958 10.8 12.2 22.6 24.1 53.5 58.7 1959 12.3 13.3 24.0 27.0 54.2 59.8 Table 3 Homes using radio Radio usage follows the tv pattern, with some variations. The same October-November rating weeks were used in the radio study as in the tv study (Table 2, above.) No. of radio homes used (000) Morning Afternoon Evening Oct. Nov. Oct. Nov. Oct. Nov 1958 6,326 6,293 5,398 5,464 3,405 3,200 1959 6,387 6,972 5,028 5,126 3,495 3,116 Table 4 How many homes have radio? As the number of homes increases, so does the number of radio homes. Total homes Radio homes Year (in millions) (in millions) 1922 25.9 06 1925 27.4 2 7 1930 30.0 138 1935 31.9 215 1940 34.8 285 1945 37.6 331 1950 42.9 40:8 1955 47.6 45 9 1956 48.8 47 0 1957 49.5 477 1958 50.6 487 1959 51.4 49^ [More tables on next page] BROADCASTING, February 15, 1960 127 take a minute to read these facts: VIRGINIA'S LARGEST SINGLE ADVERTISING MEDIUM COVERS: Retail Sales ... 54.2% Food 49.2% Automotive Sales . 52.5% Gasoline .... 54.0% WM-RADIO RICHMOND, VIRGINIA REPRESENTED BY PETERS, GRIFFIN, WOODWARD, INC. Signals ' * * HANDLED with CARE MULTIPLEX RECEIVERS Better sound sells FM on main carrier and subs. Better sales result with carefully engineered and reliable re- ceiving equipment. At Continental rigid quality control and extreme man- ufacturing care guarantees you and your listeners the finest reception . . ■whatever your requirements. Lease (without down payment) and Lease Purchase Plans available. Write or call CONTINENTAL MANUFACTURING, 1612 California Street - Omaha, even though the number of homes reached by radio in an average week dropped from 43,587,000 to 41,241,000. On an 11 -month basis, average daily radio usage just about maintained its old pace: taking the average for Jan- uary through November, it came to 1 hour 51 minutes per day as against 1 hour 53 minutes in the same period of 1958. None of these figures includes the almost countless number of portable, automobile and other radio sets used outside the home. October-November comparisons of home radio usage show trends similar [Figures by A. C. Nielsen Co.] Table 5 What are the trends in tv program ratings? While the number of hours spent viewing tv remained steady in 1959, the average program rating went down. Nielsen says this is because more programs are sponsored this year, and the average rating figure only considers sponsored programs. Ratings compared are those for Nov. 2 in both years. 1958 1959 % % 7:30-11 p.m 21.7 19.8 8-10 p.m 22.4 21.0 7:30-8; 10-11 p.m 20.5 18.2 Hours sponsored, hours available (Figures in parenthesis are hours available for sale in two-week period. Those not in parenthesis are hours sold.) 1958 1959 7:30-11 p.m 120 (147) 142 (147) 8-10 p.m 78 (84) 84 (84) 7:30-8; 10-11 p.m 41 (63) 58 (63) Table 6 Another look at program ratings This further look at evening program ratings shows how they've been dropping over the past four years. Average audience 1956 1957 1958 1959 Top-10 programs* 35.9% 34.4% 32.4% 31.6% All programs 21.0 21.4 20.6 19.1 Bottom-10 programs* 6.3 7.6 8.6 8.3 *0mits programs not regularly scheduled in the same time period and Tonight & Jack Paar. And, a final look shows how the percentage of shows with average audience ratings over 30% has been dropping, while programs with ratings of 15-30% have been rising pecentagewise. 1956 1957 1958 1959 Ratings over 30% 16% 15% 6% 4% Ratings 15-30% 59 66 75 71 Ratings under 15% 25 19 19 25 100% 100% 100% 100% No. of programs 133 131 124 136 Table 7 Balanced programming? Are the networks programming to meet the preferences of the viewers? Nielsen's studies show that audiences are spending about the same percentage of time watching various program categories as the networks spend in airing them. The one noticeable exception is westerns. November 1959 Program type Total program hours Total viewing hours % % Western 23 28 Suspense and mystery 18 17 Variety 16 16 General drama 12 12 Situation comedy 11 12 Quiz and audience participation 7 6 Adventure 6 5 Miscellaneous 7 4 Table 8 Night-by-night breakdown . . . percentage of U.S. television homes tuned-in Here is the during 1959. hour-by-hour and night-by-night 7:30-8 8-8:30 8:30-9 9-9:30 9:30-10 10-10:30 10:30-11 Sunday 56.3 60.6 62.0 62.1 59.6 53.9 46.7 Monday 55.9 59.2 64.1 64.0 59.4 52.9 45.5 Tuesday 53.4 58.3 62.8 64.5 62.9 53.5 44.8 Wednesday 56.0 60.2 62.8 62.3 62.4 55.3 45.4 Thursday 51.4 56.4 60.1 60.5 59.8 54.8 45.4 Friday 50.2 54.5 57.1 58.6 58.8 56.3 48.6 Saturday 56.4 59.3 61.1 62.3 62.7 59.9 50.8 128 (PERSPECTIVE '60) BROADCASTING, February 15, 1960 to those found in the same "before and after the scandals" tabulations of tele- vision usage. With some variations, usage followed much the same patterns in those months of 1959 as in 1958 (see Table 3). The growth in radio homes since 1922, as compared to the growth in total homes, is shown by Nielsen in Table 4. Tv Ratings • While the number of daily hours spent with television re- mained stationary, the average evening program rating declined in 1959 as compared to 1958 (see table 5). This drop, amounting to about 9%, might seem contrary to the findings on view- ing, but researchers point out that it comes from increased competition as a result of a sharp rise in the number of sponsored programs. To explain this phenomenon in which better sales mean poorer ratings, Nielsen authorities point out (1) that their averages take into account only those programs that are sponsored; and (2) that the evening hours are now so nearly sold out that practically the only time recently available has been in so-called fringe periods, such as 7:30-8 and 10:30- 11, which traditionally have smaller audiences and in less prosperous years have been occupied by local program- ming. This sales gain to a virtually sold-out status, dramatized in the figures at the bottom of Table 5, shows only five hours of prime time per two weeks unsold on all three networks as of last November. A year earlier, 27 hours were unsold. In the peak-viewing 8-10 p.m. period the sell-out is complete — 84 hours sold out of 84 hours programming, as against 78 out of 84 in November 1958. Fewer Blockbuster Ratings • The trend of evening ratings over a longer period, 1956 through 1959, is examined in another way in Table 6. The first part shows that the percentage of programs getting a rating over 30 has been de- clining steadily. The big middle group — those with ratings from 15 to 30 — has been getting bigger, and the lowest- rated group has fluctuated somewhat. The decline in number of high-rated shows, and the increase in those in the medium range, are attributed primarily to ABC's evolution as a full-fledged third network. More competitive pro- gramming is available, splintering the audience to a degree. The second part of Table 6 is a dif- ferent and longer (1956-59) look at rating trends developed in Table 5. It shows year by year the average au- dience for all evening programs and also for those in the Top and Bottom Tens. With the need for "program balance" much in the news these days, Nielsen's studies also provide some insight into this subject. It would seem to show that networks on the whole are anticipating pretty accurately the preferences of viewers — 'that programming and view- ing, on the whole, are "in balance" (see Table 7). Widest discrepancy is in the category which is most often criticized — westerns. The Nielsen figures indicate the net- works are not spending as much time on these shows as audiences are: where westerns represent 23% of all program hours, the viewer spends 28% of his watching time on them. Otherwise, the percentages never vary by more than one point, and in some cases are iden- tical. PROGRESS IN BROADCAST GEAR Video tape, station automation, color tv help refine routine technical tasks Broadcast equipment will eventually feel the revolutionary breakthrough in electronic communications as the distant skies are harnessed for signal transmis- sion and miniature equipment is de- veloped. But while this dynamic technical art is penetrating new fields whose potential is beyond the imagination of the 1960 electronic mind, the practical side of broadcast transmission is marked by steady state-of-the-art progress. From studio to transmitter tower, broadcast equipment is going through a refinement stage. The progress centers, from a management standpoint, around tv tape recording, transmitters, transis- tors, studio-office automation and all- around efficiency — the application of mechanical and electronic ingenuity to the apparatus and functions involved in the job of sending an audio or audio- visual service from one point to all the living rooms within electronic reach. Many better ways of performing rou- tine tasks are coming out of the labo- ratories of equipment makers. Some- times they start in the front office or ON TARGET FIRE FOR EFFECT rSt in Pulse — December 1959 6:00 A.M. — 8:00 P.M. Monday thru Friday 1st in as many quarter hours as the * next two stations combined Isf in out of home audience in the " important drive time hours in both the morning and afternoon. EVERY WRIT air personality is listed in Pulse Top Ten multi-weekly shows. sold nationally by ROBERT E. EASTMAN WRIT Bernie Strachota, General Manager Parker Daggett, Sales Manager BUY Radio when you buy media BUY Balaban when you buy radio BUY WRIT when you buy Milwaukee and you BUY the people who BUY WIL. St Louis Dallas WRIT Milwaukee in tempo with the times THE BALABAN STATIONS John F. Box, Jr., Managing Director BROADCASTING, February 15, I960 129 The OK Group- WBOK - WLOK - \ JOK • WXOK • KAOK • KYOK • W K • WBOK • WLOK • WGOK • WXC roK^" I > Who Knows Most J Negroes In IU Memphis? YC We Do At OU| SOI The Cash in on this V KW 000 Neg^ market P WXC t«a\. Grow we Can 0K*V • „, Call our Rep- yOK. Write or <~a» CAOK Bernard Howard The O New York ;wb( VOKV (•WG( Grou| :yok WBO KAC 'XO KV The /G< OK V> AC Show You How! n M A a \ 1 SEW ORGANS, ^ 505 BARONUE ST. «roup ■ trVXOKbiPU JiV iveuK • The OK :AOK* KYOK - WLOK * WBOK • W The OK Group • WGOK • WLOK • I* A COMPLETE FINANCIAL SERVICE TO THE MEDIA and allied businesses MEDIA INVESTMENTS CO. Suite 600-601 6381 Hollywood Blvd. Los Angeles 28, Calif. HOIIywood 4-7270 on the work bench of a radio or tv station, eventually becoming available through the processes of manufacture and distribution. Via the Moon • These rather routine signs of progress are dimmed by the glamour surrounding the relay of a Presidential voice from a sky-borne, rocket-fired satellite, or the Navy's new- ly announced Communications Moon Relay (CMR). For broadcasters the immediate pros- pect of CMR and other sky apparatus is international transmission of tele- vision, now limited to speed of a jet plane and sometimes local traffic jams. In essence the Navy's CMR is a four- channel teletypewriter-facsimile circuit between Washington, D.C., and Pearl Harbor, Hawaii, via the moon. A highly directionalized 435-445 mc signal travels to the moon and bounces back to Ha- waii in 2Vi seconds, requiring a 480,- 000-mile trip to span 5,000 miles (Broadcasting, Feb. 1). This same route was the scene of a historic radio voice service in World War I. At that time a string of five-watt tubes was used to transmit voice from the Navy Dept. to Pearl Harbor, quite a trick in that early day of broadcast development. Moon Vs. Balloons • The moon service is described as one-tenth as ef- ficient as the proposed balloon satellite project. This plan will use 100-foot bal- lons operating in a 1,000-mile high orbit. Tests by Bell Labs have been success- ful. A fullscale tryout is due during the spring. An interesting twist to the approach- ing breakthrough into transoceanic tv is the discovery of the first of a series of natural radio pipelines. The first one, over the South Atlantic, will be joined by other ducts, experiments indicate. The Army is working with a relay sys- tem based on high-in-the-sky transmit- ters orbiting around the earth. There are bottlenecks in the efforts of technical people and broadcast man- agement to improve and expand their services. Stalled in the FCC and in mil- itary channels are proposals to juggle spectrum assignments to permit im- proved tv transmission, now crowded in a tight little vhf band and a partly utilized uhf band. Multiplexing (use of fm sidebands for separate services) has been getting the poor-relative treatment from the FCC, which is on record as wanting to give multiplexing a boost. The matter has been hanging around for years. Stereophonic broadcasting is side- tracked pending FCC action. But there are signs the Commission will soon con- sider industry proposals for the adop- tion of necessary standards. Remote Control • Automation has avoided many of the delays inherent in bureaucratic regulation. Remote control of transmitters through simple tele- phonic and electronic devices is wide- spread, reliable and economical. Tape, discs, clocks, cartridge tapes and mem- ory devices are combined to permit or- derly compilation of the day's program service and minimizing of human error. Television tape recording (vtr) is overcoming one of its early problems — interchangeability. Ampex and RCA, the main manufacturers, have concen- trated on this problem (see below). The tape apparatus is appearing widely in portable form, suitable for fast move- ment to program origination spots any- where in the world. Vtr is subject to the limitations of stu- dio pickup equipment. Imminent intro- duction of tiny, pocket-size television cameras and improvements in other steps in the broadcast operation will speed vtr's progres as a basic industry device. Broadcast managers are deeply in- terested in ways to reduce mounting technical costs, said A. Prose Walker, NAB engineering manager. Automatic transmitter logging has reached a high state of reliability. It can't become wide- spread, however, until the FCC amends its rules, he said. Minneapolis-Honey- well, for example, has recording gear that does the meter-reading job ac- curately and without human error. All types of transmitters — am, fm and tv — can be logged automatically. More Automation • WTOP-AM-FM- TV Washington is using remote control for its 50 kw directional am transmitter along with automatic logging at the three transmitters. KFI Los Angeles, has similar equipment. A low-power radio station. 1 kw for example, could amortize the cost of automatic control in a year bv removing the need for one first-class ticket man. Besides economy, there would be increased efficiency. A new field of technical methodology and use of equipment will open later in the year when NAB unveils its new Engineering Handbook, according to Mr. Walker. A notable 1959 development was AN ANSWER Automatic apparatus for station pro- gramming is getting better and appear- ing in larger quantities every month, inspired by the desire of station opera- tor for more efficiency and reduced costs. A half-dozen or so companies are marketing automation devices and as- semblies for studio use. The results, users and marketers agree, are crisp switching, reduction of human error 130 (PERSPECTIVE '60) BROADCASTING, February 15, 1960 Harbinger of limitless relays * 1960 was just days old when the U.S. Navy unfolded the story of its moon relay system (Broadcasting, Feb. 1). This is the aerial shot of the U.S.S. Hancock completion of the first three-antenna candelabra tower for Baltimore's three television stations. The first three-antenna candelabra tower was put into operation in Balti- more last year with RCA as prime con- tractor. The array was erected at the WJZ-TV site with WBAL-TV and WJZ- TV using traveling wave antennas and WMAR (TV) a superturnstile. Dresser- Ideco built the tower, which was erected by J. F. Beasley Co. Height is 730 feet above ground. Color's Future • RCA, which should know more about color tv than the rest of the industry, calls the 1960 color outlook "highly favorable." Its official position is this: "Color will continue to grow and eventually most programs will be telecast in full color." Rapid growth in color acceptance was reflected in 1959 among advertisers, transmitted from Pearl Harbor to a point near Washington, D.C., by radio signals. Among the many possibilities seen for the system: live international television. tv critics and the buying public, says RCA. "Notable stimulation to color tv's progress came from the high quality of color sets and the increase in local and network color programming," a spokesman said. NBC color scheduling, for example, increased 30% over 1958. "Color set sales mounted steadily throughout 1959 and at the end of the year were running at a rate of 30% above the previous year. For the first time since the introduction of color tv in 1954 RCA showed a profit on the sale of color receivers. If sale volume continues, so will profit." James W. Seiler, American Research Bureau head, told Broadcasting ARB plans to measure the color audience when set circulation reaches 400,000. The following articles focus on the status of leading technical develop- ments. TO COSTS: AUTOMATION and greater efficiency. As in the case of the meter-reading and transmitter-logging devices devel- oped for remote operation of transmit- ters, automation is catching on fast in the industry. But where transmitter logging by automation is delayed by the need for modernized FCC rules, the record changers and cueing apparatus for studio use have not been held back by the governmental process. Each NAB convention shows new ways and new apparatus in the automa- tion field, and 1960 will follow this pattern. Both major and small manu- facturers have entered the automation field. Sometimes their devices blend to perform all-around station functions, such as long periods of unattended pro- gram origination. In the Studio • RCA's versions of studio automation include a Flexo- ON TARGET WIL FIRE FOR EFFECT ^st in Pulse— December 1959 6:00 A.M.— Midnight Monday thru Sunday ^st in more quarter hours than all other stations combined Jfsf also in Hooper — December 1959 Neilsen — Nov. -Dec. 1959 Trendex — December 1959 sold nationally by ROBERT E. EASTMAN WIL BUY Radio when you buy media BUY Balaban when you buy radio BUY WIL when you buy St. Louis and you BUY the people who BUY WIL St. Louis Dallas WRIT Milwaukee in tempo with the times THE BALABAN STATIONS John F. Box, Jr., Managing Director BROADCASTING, Februcry 15, 1960 131 The OK Group- WBOK WLOK \ JOK • WXOK • KAOK • KYOK • VI K • WBOK • W LOK • WGOK • WXC Grou| :yok WBO KAG 'XO K-V The iQi OK ¥> : Who Knows NAost About 250,000 Negroes In Houston? We Do At Cash in on 000 rial. 5 tc fU rrt YC 9U| JOI • w. The KW WXC Broo DK-V ITOK CAOK Bernard Howard The O Mew York [•WW \OK\\ KWG( Group*' WXOKiilW-"«V^OK • The OK CAOK * KYOK * WLOK • WBOK • W The OK Group • WGOK • WLOK l< uuvrw. wr\v . u hr\v . \u^r\v .\ this $275,000,- ,n * nrVe\ po*en- Megro markeT v Show You How! V/e Can Write or Call our Rep. AC M « M A " " w/m uuacs v:'ir>*iw l*"1> operations. Enough coin ^oxes are now arriving from the U.S. to meet installation needs. Famous Players Canadian Corp., is financing the entire operation at Etobi- coke. It has the co-operation of all major film companies and neighbor- hood theatres, even to the extent of being able to program the same pic- ture being shown at a local theatre. On later installations local theatres may be asked to participate financially, and franchises may be given in various localities. Break Even Point • The company estimates that if subscribers spend an average of $2 weekly to see films and live theatre or sporting events, it will be able to break even with 5,000 sub- scribers. This includes fees for film rental, theatre or sporting event costs, line charges and studio operation. It was planned when the Etobicoke HOW TO OPERATE Turn righf knob to TELEMETER To select Telemeter program turn center knob to A, 8 or C • Turn left knob for PROGRAM INFORMATION The slot machine • The Telemeter coin box indicates the price of the pro- gram selected in the window at left. The window at right (marked credit) indicates any overpayment the pay tv viewer has made. To use the credit, the customer has only to push a black button (not shown). BROADCASTING, February 15, 1960 151 installation was first announced last June that commercial advertising would be sold for use on the free community programs. This idea has now been abandoned, and there will be no ad- vertising of any kind sold as it be- gins operation. Coin boxes set on top of the tv set. The box has three dials and a coin collecting mechanism with a magnetic tape, recording every program paid for. The collecting mechanism and tape form a sealed unit to be collected /2 minutes long! Call, Write or wire . . . M & A ALEXANDER PRODUCTIONS, INC. Hollywood: 6040 Sunset Boulevard, Hollywood 4-3414 New York City: Larry Stern, 141 East 55th Street, Plaza 5-5266 153 FOR THE RECORD Station Authorizations, Applications As Compiled by Broadcasting February 4 through February 10. Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: DA — directional antenna, cp — construction permit. ERP — effective radiated power, vhf —very high frequency, uhf — ultra high fre- quency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — mega- cycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. —unlimited hours, kc — kilocycles. SCA — subsidiary communications authorization. SSA — special service authorization. — STA — special temporary authorization. SH — speci- fied hours. * — educational. Ann. Announced. New Tv Stations ACTIONS BY FCC Douglas, Ariz. — Douglas Telecasting Co. Granted vhf ch. 3 ( 60-66 mc); ERP 0.595 kw vis., 0.372 kw aur.; ant. height above average terrain-238 ft., above ground 220 ft. Esti- mated construction cost $26,000, first year operating cost $38,000 revenue $43,000. P.O. address Box 5570, Dallas, Tex. Studio & trans, location West of Douglas. Geographic coordinates 31° 21' 00" N. Lat., 109° 33' 49.5" W. Long. Trans. Electron, ant. Andrew. Ap- plicant is owned by Electron Corp. which is wholly owned subsidiary of Ling-Altec Electronics Inc. Ann. Feb. 4. Roswell, N.M. — Roswell Telecasting Co. Granted vhf ch. 10 (192-198 mc); ERP. 332 kw vis., 264 kw aur.; ant. height above average terrain 111 ft., above ground 171 ft. Estimated construction cost $36,500, first year operating cost $88,000, revenue $93,000. P.O. address Box 5570, Dallas, Tex. Studio location Roswell, N.M. Trans, location Ros- well, N.M. Geographic coordinates 33° 23' 43" N. Lat., 104° 31' 20" W. Long. Trans Electron, ant. Prodelin. Legal counsel Electron Corp., Dallas, Tex. Consulting engineer Electron Corp., Dallas. Tex. Sole owner, William Sam Evans, is in distributing and real estate. Ann. Feb. 4. Existing Tv Stations ACTIONS BY FCC WRBL-TV, ch. 3 Columbus, Ga.— Granted renewal of licenses as modified to operate tv station on ch. 3 instead of ch. 4. Ann. Feb. 5. WTVM (TV) ch. 9 Columbus, Ga.— Granted renewal of licenses as modified to operate tv station on ch. 9 instead of ch. 28. Includes main trans, and ant. and aux. trans. Ann. Feb 5. WSUR-TV ch. 9 Ponce, P.R.— Granted (1) application for new cp to replace expired permit and (2) temporary authority to May 3 to operate WSUR-TV with ERP 4.4 dbk (2.73 kw) vis. and 1.4 dbk (1.37 kw) aur., and ant. height 2,590 ft. in accordance with cp, pending completion of construction and filing amendment to license application. Ann. Feb. 4. KPAC-TV ch. 4 Port Arthur, Tex.— Granted cp to change trans, location from about 16 miles north of Port Arthur to site about 27 miles northeast of that city and 32 miles northwest of Lake Charles, La., change type trans and ant., ant. system, and in- crease ant. height from 700 ft. to 990 ft.; engineering condition. Commr. Lee dis- sented. Ann. Feb. 4. New Tv Translators ACTIONS BY FCC Brownwood Tele. Cable Service, Inc., Brownwood, Tex. — Granted cp for new tv translator station on ch. 74 to translate programs of KRBC-TV (ch. 9) Abilene, Tex. Ann. Feb. 4. Wheeler County Translator System, Wheeler County Tex. — Granted cp for new tv translator station on ch. 30 to translate programs of KVII-TV (ch. 7), Amarillo. Ann. Feb. 10. New Am Stations ACTIONS BY FCC Tompkinsville, Ky. — WMVC Inc. Granted 1370 kc, 1 kw D. P.O. address Tompkinsville, Ky Estimated construction cost $25,035, first year operating cost $30,000, revenue $36,000. Equal owners are William H. Clark, drug- gist; Charles Vaughn, farmer, and Joe A. Clark, in construction business. Ann. Feb. 10. Rockford, 111.— Town & Country Bcstg. Inc. Granted 1150 kc, 500 w D. P.O. address 926 Main St., Peoria, 111. Estimated construction cost $33,375.60, first year operating cost $84,000, revenue $100,000. Principals include Pres. John R. Livingston, majority stock- holder WPEO Peoria; Vice Pres. -Secy. Da- vid T. Pritchard, assistant manager, WPEO. WPEO Inc. will control majority of stock. Ann. Feb. 4. Enterprise, Ore. — Wallowa Valley Radio. Granted 1340 kc, 250 w unl. P.O. address 307 W. Main St., Enterprise. Estimated con- struction cost $10,000, first year operating cost $35,000. revenue $40,000. Owners of ap- plicant also have interest in KUGN-AM- FM, Eugene, KBZY Salem and KUMA Pen- dleton, all Oregon. Ann. Feb. 10. Lansdale, Pa. — Equitable Publishing Co. Granted 1440 kc, 500 w D. P.O. address George W. Knipe, Box 390, Lansdale. Esti- mated construction cost $60,022, first year operating cost $67,339. revenue $68,926. Own- ers are George W. Knipe and Howard C. Berky (49% each), both executives in Equitable. Ann. Feb. 10. APPLICATIONS Chandler, Ariz. — Neil N. Levitt, 710 kc, 250 w. P.O. address 1517 W. Fairmont, Phoenix, Ariz. First year operating cost $24,750, revenue $35,000. Applicant is pro- gram director with KHAT Phoenix, Ariz. Ann. Feb. 5. Pine Bluff, Ark. — James J. B. Scanlon, 1530 kc. 250 w D. P.O. address 1236 W. Perkins Rd., Memphis, Tenn. Estimated con- struction cost $10,791, first year operating cost $25,000, revenue $40,000. Applicant is associated with KWAM Memphis, Tenn. Ann. Feb. 10. Brunswick, Georgia — Dixie Radio Inc. Amendment to cp (for new station) to change frequency from 1550 kc to 790 kc. decrease power from 1 kw to 500 w. install DA, make changes in ground system, change type trans. Delete request to change ant- trans, location (retain site as specified in original application). (Request waiver of Sec. 3.28 (c) of Rules). Ann. Feb. 5. Great Falls, Mont. — Bible Bcstg. Assn., 730 kc, 1 kw D. P.O. address Guy A. Fry, Fort Benton, Mont. Estimated construction cost $32,846, first year operating cost $35,200, revenue $49,500. Bible Bcstg. Assn. is a non- profit religious institution. Ann. Feb. 8. Mount Holly, N.J. — Burlington County Bcstg. Co., 1460 kc, 5 kw. P. O. address 17 Main St.. Mount Holly, N.J. Estimated con- struction cost $128,445, first year operating cost $90,000. revenue $120,000. Principals in- clude Sleeper Publications Inc. 45%, G. Howard Sleeper, 15%, and others. Mr. Sleeper is president and director of Sleeper Publications, a printing and publishing con- cern. Ann. Jan. 28. Portland, Ore. — Wilson & Jackson Bcstg. Co., 870 kc, 50 kw D. P.O. address 6905 NE. Sacramento, Portland. Ore. Estimated construction cost $206,601, first year op- erating cost $144,000. revenue $160,000. Prin- cipals include C. E. Wilson and P. D. Jack- son, equal partners. Mr. Wilson is majority stockholder KGRL Bend, Ore. Mr. Jackson is 50% owner KAJO Grants Pass. Ore. Ann. Feb. 10. Post, Tex. — R. A. Noret, 1370 kc, 500 w D. P.O. address P.O. Box 597. Lamesa, Tex. Estimated construction cost $14,850. first year operating cost $30,000, revenue $40,000. Ap- plicant was formerly motion picture ex- hibitor. Ann. Feb. 10. Existing Am Stations APPLICATIONS KWYN Wynne, Arkansas — Mod. of license to change hours of operation from unl. to specified hours: Mon. thru Sat.: 5:30 a.m. to 6:15 p.m.; Sunday: 6:00 a.m. to 6:15 p.m. (1400 kc). Ann. Feb. 9. KFIV Modesto, Calif. — Cp to increase day- time power from 1 kw to 5 kw, changes in DA system (one additional tower), change from DA nighttime to DA D and N (DA-2) and install new trans. (1360kc). Ann. Feb. 10. KART Jerome, Idaho — Mod. of license to change hours of operation from unl to speci- fied hours: (1400 kc) Mon. thru Sat.: 6:00 a.m. to 7:00 p.m.; Sunday: 7:00 a.m. to 7:00 p.m. Ann. Feb. 9. WTCN Minneapolis, Minn. — Cp to change power from 1 kw, 5 kw LS to 5 kw, unl. (increase night power), change ant. -trans, location, install DA nighttime and new trans. (1280kc). Ann. Feb. 10. WNAT Natchez, Miss. — Cp to increase daytime power from 250 w to 1 kw, install new trans, for daytime use (2 main trans.) (1450kc). Ann. Feb. 5. KWBE Beatrice, Neb. — Cp to change fre- quency from 1450 kc to 1590 kc, increase power from 250 w, unl. to 1 kw, 5 kw-LS, install DA N and D (DA-2) and new trans. (Contingent on grant of cp for KNCY to change frequency). Ann. Feb. 4. WGSA Ephrata, Pa. — Cp to increase power from 1 kw to 5 kw, changes in DA system (one additional tower), install new trans. (1310kc). Ann. Feb. 10. KWHO Salt Lake City, Utah— Cp to in- crease power from 1 kw to 10 kw, and install a new trans. (860kc). Ann. Feb. 9. New Fm Stations ACTIONS BY FCC ♦Areata, Calif.— Humboldt State College. Granted. 90.5 mc, lOw. P.O. address Areata. Calif., % Lawrence E. Turner. First year operating cost $1,500. Ann. Feb. 10. *San Diego, Calif. — San Diego State Col- lege. Granted. 89.5 mc, 78 kw. P.O. address K.K. Jones Jr., 5402 College Ave., San Diego, Calif. First vear operating cost $280. Ann. Feb. 10. Santa Monica, Calif. — Santa Monica Bcstg. Co., Granted 103.1 mc, 1 kw. P.O. address 1540 3rd St., Santa Monica. Estimated con- struction cost $19,342, first vear operating cost $32,000, revenue $35,000. Owners are J. D. and CD. Funk (each 50%), who also have interest in KOWL Santa Monica (12>i% each). Ann. Feb. 4. *CIemson, S.C. — Clemson Agricultural Col- lege. Granted. 88.1 mc, 10 w, P.O. address Clemson, S.C. Estimated construction cost $2,250, first year operating cost $1,116. Ann. Feb. 10. *Provo, Utah — Brigham Young U. Granted. 88.9 mc, 10 kw. P.O. address Provo, Utah. Estimated construction cost $500, first year operating cost $3,000. Applicant reports ar- rangements made for purchase of Snow Col- lege, Ephraim, Utah, fm trans. (88.9 mc), Ann. Feb. 10. EDWIN TORNBERG & COMPANY, INC. NEGOTIATORS FOR THE PURCHASE AND SALE OF RADIO AND TELEVISION STATIONS EVALUATIONS FINANCIAL ADVISERS NEW YORK 60 East 42nd Street MUrray Hill 7-4242 WEST COAST 860 Jewell Avenue Pacific Grove, California FRontier 2-7475 WASHINGTON 1625 Eye Street, N.W. District 7-8531 154 BROADCASTING, February 15, 1960 JANSKY & BAILEY INC. Executive Offices ME. 8-5411 1735 DeSales St., N. W. Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. FEderal 3-4800 Member AFCCE Commercial Radio Equip. Co. Everett L. Oillard, Gen. Mgr. INTERNATIONAL BLDG. Dl. 7-1319 WASHINGTON, D. C. P. O. BOX 7037 JACKSON 5302 KANSAS CITY, MO. Member AFCCE RUSSELL P. MAY 71 1 14th St., N. W. Sheraton Bldg. Washington 5, D.C. REpublic 7-3984 Member AFCCE GUY C. HUTCHESON P. O. Box 32 CRestvlew 4-8721 1100 W. Abram ARLINGTON, TEXAS WALTER F. KEAN CONSULTING RADIO ENGINEERS Associates George M. Sklem, Robert A. Jones 19 E. Qulney St. Hickory 7-1153 Riverside, III. (A Chicago suburb) CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Brecksville, Ohio (a Cleveland Suburb) Tel: JAcksen 6-4386 P. O. Box 82 Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR. 5-3100 JAMES C. McNARY Consulting Engineer National Press Bldg., Wash. 4, D. C. Telephone District 7-1205 Member AFCCE A. D. Ring & Associates 30 Years' Experience in Radio Engineering 1710 H St., N.W. Republic 7-2347 WASHINGTON 6, D. C. Member AFCCE L. H. Carr & Associates Consulting Radio & Television Engineers Washington 6, D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. Member AFCCE SILLIMAN, MOFFET & ROHRER 1405 G St., N. W. Republic 7-6446 Washington 5, D. C. Member AFCCE HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airport San Francisco 28, California Diamond 2-5208 J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 17, Texas GUndale 2-3073 PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston. W. Va. Dickens 2-6281 —Established 1926- PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE KEAR & KENNEDY 1302 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE LYNNE C. SMEBY CONSULTING ENGINEER AM-FM-TV 7615 LYNN DRIVE WASHINGTON 15, D. C. ©Liver 2-8520 JOHN B. HEFFELFINGER 8401 Cherry St. Hlland 4-7010 KANSAS CITY, MISSOURI VIR N. JAMES SPECIALTY DIRECTIONAL ANTENNAS 1316 S. Kearney Skyline 6-1603 Denver 22, Colorado MERL SAXON CONSULTING RADIO ENGINEER 622 Hosklns Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 ervice JUirectory PRECISION FREQUENCY MEASUREMENTS AM-FM-TV COMMERCIAL RADIO MONITORING CO. P.O. Box 7037 Kansas City, Mo. Phone Jackson 3-5302 CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phono TRowbridge 6-2810 SPOT YOUR FIRM'S NAME HERE To Be Seen by 85,000* Readers —among them, the decision-mak- ing station owners and manag- ers, chief engineers and techni- cians— applicants for am, fm, tv and facsimile facilities. "ARB Continuing Readership Study GEORGE C DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 501-514 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS FLeetwood 7-8447 Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications-Electronics 1610 Eye St., N. W. Washington, D. C. Executive 3-1230 Executive 3-4851 Member AFCCE JULES COHEN Consulting Electronic Engineer 617 Albee Bldg. Executive 3-4616 1426 G St., N. W. Washington 5, D. C. Member AFCCE JOHN H. MULLANEY Consulting Radio Engineers 2000 P St., N. W. Washington 6, D. C. Cohmbia S-4666 Member AFCCE NUGENT SHARP Consulting Radio Engineer 809-11 Warner BuiMing Washington 4, D.C. District 7-4443 PAUL DEAN FORD Broadcast Engineering Consultant 4341 South 8th Street Terre Haute, Indiana Crawford 4496 contact BROADCASTING MAGAZINE 1735 DoSalos St. N.W. Washington 6, D. C. for availabilities BROADCASTING, February 15, 1960 155 AM FM TV SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING through February 10 ON AIR CP TOTAL APPLICATIONS Ljt Cps. Not en air For new stations 3,400 58 82 777 644 43 169 101 472 51 101 122 OPERATING TELEVISION STATIONS Compiled by BROADCASTING through February 10 Commercial Non-commercial VHF 447 33 UHF 76 10 COMMERCIAL STATION BOXSCORE As reported by FCC through January 31, 1960 AM Licensed (all on air) CPs on air (new stations) CPs not on air (new stations) Total authorized stations _ Applications for new stations (not in hearing) Applications for new stations (in hearing) Total applications for new stations Applications for major changes (not in hearing) Applications for major changes (in hearing) Total applications for major changes Licenses deleted CPs deleted 3,399 59 78 3,536 558 241 799 668 180 840 0 0 FM 644 38 164 846 73 36 109 30 10 40 0 1 TV 523 43 TV 4711 552 96 670 61 62 123 40 17 57 4 0 1 There are, in addition, ten tv stations which are no longer on the air, but retain their licenses. 2 There are in addition, 38 tv cp-holders which were on the air at one time but are no longer in operation and one which has not started operation. Wauwatosa, Wis.-Bcstg. Inc. iiw 7 mc 3 3 kw. P.O. address 2529 N. 114th St Wauwatosa, Wis. Estimated construc- ttori cost $9,020, first year operating cost $13,000, revenue $15,000. Applicants ; are Rob- ert H. Perthel and Russell H. Leitch equal partners. Mr. Perthel is employe of Federal Aviation Authority. Mr. Leitch is in Air Force procurement. Ann. FeD. iu. APPLICATIONS Levittown, Pa.-O'Keefe Bcstg. Inc. 10/3%, to Anderson Brown and Mary K. Morris, and Billy T. and Katherine Hoover, equal partners, for $40,000. Ann. Feb. 5. KWSH Wewoka, Okla. — Seeks transfer of negative control of Tri-Cities Bcstg. Inc. from Donald L. and Virginia High, Ander- son Brown and Mary K. Morris, and Billy T. and Katherine Hoover, each couple 33Va%, to Anderson Brown and Mary K. Morris, and Billy T. and Katherine Hoover, equal partners, for $18,500. Ann. Feb. 5. WWCH Clarion, Pa. — Seeks assignment of cp of County Bcstg. Co. from partnership to corporation. No financial consideration or ownership changes involved. Ann. Feb. 4. Hearing Cases FINAL DECISIONS By decision. Commission granted applica- tion of Santa Monica Bcstg. Co. for new class A fm station to operate on 103.1 mc in Santa Monica, Calif. Comrs. Hyde and Craven not participating. April 20, 1959 initial decision looked toward this action. Ann. Feb. 4. By decision. Commission granted applica- tion of Town and Country Radio Inc., for new am station to operate on 1150 kc, 500 w, D, DA, in Rockford, 111. Comr. Craven not participating. Nov. 14, 1958 second sup- plement to initial decision looked toward denying application. Ann. Feb. 4. By order. Commission, on petition by ap- plicant, made effective immediately Dec. 31, 1959 initial decision and granted appli- cation of Charlotte Radio & Television Corp. to change operation of WGIV Charlotte. N.C., on 1600 kc, from 1 kw, D. to 500 w-N, 1 kw-LS, DA-N, and change trans, location. Ann. Feb. 4. By order, Commission made effective im- mediately Dec. 22, 1959 initial decision and (1) granted application of Equitable Pub- lishing Co. for new am station to operate on 1440 kc, 500 w, DA-D, in Lansdale, Pa., and (2) denied application of Donald W. Huff for same facilities. Ann. Feb. 10. By order, Commission granted petition by Video Independent Theaters Inc., and terminated proceeding and dismissed its ap- plication for mod. of cp of KVIT-TV (ch. 2), Santa Fe, N.M. (Permit was surrendered and call letters deleted Jan. 26 at request of permittee.) Ann. Feb. 10. By order, Commission made effective im- mediately Jan. 8 initial decision and granted application of WMCV Inc., for new am station to operate on 1370 kc, 1 kw D. in Tompkinsville, Ky. Ann. Feb. 10. INITIAL DECISIONS Hearing Examiner Annie Neal Huntting issued initial decision looking toward deny- ing application of WMAX Inc. for increase of power of WMAX Grand Rapids, Mich., from 1 kw to 5 kw, continuing operation on 1480 kc, D. Action Feb. 4. Hearing Examiner Thomas H. Donahue issued supplemental initial decision look- ing toward granting (1) application of W. D. Frink tr/as Jefferson Radio Co., for new am station to operate on 1480 kc, 5 kw, D, in Irondale, Ala., conditioned that building designed for housing station constructed by Mr. Frink during August and Sept., 1956, will not be utilized, and (2) petition by Bessemer Bcstg. Inc., to dismiss without Drejudice its application to change facilities of station WEZB Bessemer, Ala., from 1450 kc, 250 w, unl. to 1480 kc, 5 kw, D. Ann. Feb. 9. Hearing Examiner Millard F. French is- sued initial decision looking toward (1) granting application of S. L. Goodman for new am station to operate on 900 kc, 250 w, DA-D, in Bassett, Va., and (2) retaining in hearing application of Cumberland Publish- ing Co. to increase power of WLSI Pike- viUe, Ky., from 1 kw to 5 kw, continuing daytime operation on 900 kc, and holding it in pending file without final action pursuant to Commission's public notice of June 18, 1957, pending ratification and entry into force of agreement between the U.S. and Mexico with respect to operation on Mexi- can clear channels with 5 kw power during daytime hours. Ann. Feb. 9. Hearing Examiner Annie Neal Huntting issued initial decision looking toward grant- ing the application of Hess-Hawkins Co. to increase daytime power of WAMV East St. Louis, 111., from 250 w to 500 w, continuing operation on 1490 kc, 250 w, night. Ann. Feb. 10. OTHER ACTIONS Commission granted application of Albert L. Crain and S. Lee Braxton, d/b as Global Bcstg. Co. (2663 Spring Vale Lane), Dallas. Tex., for new international broadcast station on 15,180 kc 50 kw-D to beam programs to British Guiana, Colombia, Ecuador, Vene- zuela, Surinam, Peru, and parts of Bolivia and Brazil. Continued on page 162 BROADCASTING, February 15, I960 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 204 per word — $2.00 minimum • HELP WANTED 254 Per word — $2.00 minimum. • DISPLAY ads $20.00 per inch — STATIONS FOR SALE advertising require display space. • All other classifications 304 per word — $4.00 minimum. • No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., seat to box numbers are sent at owner's risk. Bsoadcastimg expressly repudiates any liability or responsibility for their custody or return. RADIO Help Wanted — (Cont'd) Help Wanted— (Cont'd) Help Wanted — Management One of the best opportunities today exists for man with proven sales experience who is ready for management. Pulse rated number one station in market of 125,000. Multiple ownership. Box 308S, BROAD- CASTING. Need experienced ambitious announcer, married, with car, capable of supervising entire staff as assistant manager of key station in regional eastern chain. Good salary plus liberal incentive bonus. Excel- lent opportunity for an experienced airman ready for management. Send tape, photo and resume. Box 323S, BROADCASTING. Manager for profitable Carolina small town station. Must be able to do most of selling. Willing to train good salesman who is ready for management position. Salary-commis- sion. Give details first letter. Box 328S, BROADCASTING. Manager with sales ideas. Southern Cali- fornia daytime. 6528 W. 80th Place, Los Angeles. Sales $125.00 weekly for salesmen. Also bonus and commission. Metropolitan market east coast. Opportunity unlimited. Box 865P, BROADCASTING. $100-$150 weekly guarantee plus commis- sion and bonus plan for aggressive self- starter salesman. Top station Washington, D.C. market. Box 867P, BROADCASTING. Self-starter second salesman for solid operation. Good market New York state. Opportunity to settle, earn, learn. Box 223S, BROADCASTING. You do very well financially in radio sales and have been selling fulltime for at least 3 years. You want to move to Florida and really live 12 months out of the year. This is your chance. Your potential in this south Florida coastal metropolitan market is ex- cellent with opportunity to advance to sales manager or general manager of one of the 1 3 stations in the chain. Give references and tell all in the first letter. Box 283S, BROAD- CASTING. Wanted: Experienced small market sales- man or sales manager seeking opening in tv sales. Incentive plan, profit sharing, other plus benefits. New York state. Send resume to Box 302S, BROADCASTING. Radio salesman network affiliate metro pop. 125,000. Number one station in three- station market. $150 weekly draw against commission. Box 311S, BROADCASTING. Regional sales manager for top-rated 5 kw , am. $150 weekly draw against commission. Write Box 312S, BROADCASTING. Salesman: for N.C. thousand watt day- timer, cam use combination announcer. Pay open. Send resume, phone number and references. Write Box 321S, BROAD- CASTING. Northern California station sales staff ex- panding. Wants young, aggressive idea man. Company interested in man who wants to grow into executive status. Not interested in man who will make less than five figures. Our present salesmen are. Beautiful market; I beautiful city; beautiful facilities; beautiful ratings. If interested, please write Box !; 326S, BROADCASTING. L Fulltime independent, for 23 years the lead- u ing sports station in the nation, requires combination man who can sell, announce and do play-by-play. Immediate opening, starting salary $75.00 per week, plus sales commissions. Send resume and tapes. KOCA, Kilgore, Texas. BROADCASTING, February 15, 1960 Sales Announcers Experienced time salesman. Start at once. Non-returnable monthly draw against com- mission. Send photo, resume. Fred Epstein, KSTT, Davenport, Iowa. Florida — Number one station in south Florida area offers golden opportunity for top salesman — must be experienced, ag- gressive, creative. Send personal resume and recommendations to Box 539, Holly- wood, Florida. Small market manager-salesman. South- eastern metropolitan group has opening, 2 experienced salesmen. Must have man- agement potential, over 25, married. Good guarantee, rapid advancement. Send resume, late photograph, John McLendon, Suite 509 Lamar Building, Jackson, Mis- sissippi. Immediate opening for salesman for top- rated 5 kw radio station in excellent north- west market. Some announcing required. Man with ambition can easily earn $750- $900 per month with excellent opportunity for advancement and possible part owner- ship. Call, write or wire Gene Riesen, 2334 CaHfronia Street, Klamath Falls, Oregon. TUxedo 4-7794. Announcers AM-fm station with new equipment, new studios wants a new announcer who likes to earn his money. Should be experienced, stable and able to do some news. Send tape, resume to Box 770R, BROADCASTING. Modern number one format station in one of ten largest markets auditioning fast- paced, live-wire announcers. Key station leading chain offers big pay, big opportu- nity. Send tape to Box 864P, BROADCAST- ING^ Announcer with first phone for Michigan remote operation. No maintenance . . . must be fully experienced in all-around radio work, including sales. Good salary, benefits and commission. Permanent only. Tape and resume to Box 114S, BROADCASTING. Two announcer-salesmen. Healthy guaran- tee plus percentage. Southern market of 10,000. Daytimer. Kilowatt. Experience and reference required. Box 133S, BROAD- CASTING. Combo job in southern market. Half-week board, half-week maintenance. Daytime kilowatt. References and experience, please. Box 134S, BROADCASTING. Experienced morning man needed for Penn- sylvania music and news, $85.00 to start. Box 161S, BROADCASTING. Top west coast metropolitan station has immediate opening for bright personality deejay. Salary open for right man. Rush air check, resume, picture to Box 266S, BROADCASTING. South Florida. Metro market. Need fast paced, lively swinging dj. Rush tape, resume. Box 284S, BROADCASTING. Country music announcer. Eastern inde- pendent. Solid country seeks mature voice. Excellent salary, opportunity to earn more. Send tape, background. Box 287S, BROAD- CASTING. Wanted, experienced announcer-dj who would like to live in a small but lively southeastern city and work in a station that can offer you a chance for advance- ment. Box 304S, BROADCASTING. Wanted: Announcer-first phone engineer for N.C. daytime thousand watter. Good pay for right man. Tell us all about your- self, send tape, phone number, and refer- ences. Box 320S, BROADCASTING. Single station market in west Texas will need an experienced announcer soon. Do not apply unless you are seeking permanent employment. Sales or news background pre- ferred, but not essential. Box 325S, BROAD- CASTING. Experienced. Mature announcer. Strong in all phases. 50,000 watt adult independent. Immediate opening. Send tape and resume. Box 327S, BROADCASTING. Combo-announcer with first ticket. No main- tenance necessary. Adult format with em- phasis on news. Send resume, tape and pix to G. C. Packard, KTRC, Box 1715, Santa Fe, N.M. Staff announcers, thoroughly experienced, needed immediately for new Dallas station. Bright, modern sound — no top 40. Phone Program Director, KVIL, Dallas, Texas. Lakeside 6-6238. Announcer with first class ticket. Station WAMD, Aberdeen, Maryland. Night show jockey with selling ability. Sal- ary plus commission. No rock. Immediate opening. WICY, Malone, N.Y. Combo-man, announcer-engineer, for sta- tion increasing to 5,000 watts. Sober. De- pendable. Send tape, photo, background, immediately. Manager, WMPM, Smithfield, N.C. Combination man with first ticket. Strong on dj and news. CBS affiliate going 1 kw soon, new studios, ideal living and work- ing conditions, permanent. Tape and resume to WELM, Box 281, Elmira, N. Y. Immediate opening for morning man at new medium-paced community station in family group. Excellent salary and work- ing conditions in modern new plant. Also opening for announcer — first phone. Tele- phone Swan 3-4104, Plymouth, North Caro- lina or write WPNC. Excellent opportunity for good announcer with sales experience. $125.00 per week plus sales commission and car expense. Good music station suburban Cleveland. Send tape and resume interview later. WPVL, Painesville, Ohio. Wanted, top announcer for top station in Illinois' largest market outside of Chicago. Contact Morey Owens, PD, at WROK, Rockford, Illinois. Announcers. Many immediate job openings for good announcers throughout the S.E., Free registration. Confidential, Professional Placement, 458 Peachtree Arcade, Atlanta, Ga. Announcers. Many opportunities. Experi- ence required. Send tapes, resumes to Paul Baron, Broadcast Manager, Lennox Person- nel Agency, 630 Fifth Avenue, New York 20, New York. Wanted — A live-wire for Philadelphia, capable of handling news stretch or deejay work. Do not call. Send tape, resume soon- est to Roy Schwartz, 2047 Spring Mill Road, Conshohocken, Penna. Technical 1,000 watt station In southeast has opening for chief engineer-combination announcer. Good salary and excellent working condi- tions for right man. Send resume, refer- ences and tape to Box 176R, BROADCAST- ING. Experienced maintenance man for Pennsyl- vania station. Box 707R, BROADCASTING. 157 Help Wanted — (Cont'd) Situations Wanted — (Cont'd) Situations Wanted — (Cont'd) Technical Combo job in southern market. Half-week board, half-week maintenance. Daytime kilowatt. Reference and experience, please. Box 134S, BROADCASTING. Wanted . . . engineer-announcer for mid- west daytime station. Box 274S, BROAD- CASTING. Chief engineer — combo man for 1000 watt DAD Michigan station. Good salary for the right man. Send resume, references and tape to Box 282S, BROADCASTING. Immediate opening for experienced first phone, chief engineer, with station cur- rently 1000 watts, application for 5000 pend- ing. Application for tv pending. Excellent opportunity in regional network chain. Employee insurance. Job with a future. Reply to Box 298S, BROADCASTING. Immediate opening transmitter engineer — first phone 5 kw regional. Winter resort area. Salary to living cost spread good. Apartment with two bedrooms being reno- vated. Fringe benefits, insurance plan, ac- cumulated sick leave. Permanent job. No drifters. Wire or call Warren Chase, Chief Engineer, WDEV, Waterbury, Vermont, CHerry 4-7376. Wanted, man with first class license who can sell and announce. Position with a growing firm. Phone Mr. Graham, 4200, Vidalia, Ga., or write P.O. Box 454, Vidalia, Ga. Production-Programming, Others Copy and production man. Medium market Texas station. Also need news director. Box 177S, BROADCASTING. 50 kilowatt programming opportunity. Pro- gram director we are looking for must have McLendon, Storz, Bartell or similar experience. Must posses ideas, imagination, ability and successful background which would qualify him to make success of this key major market outlet when it goes for- mat. Box 295S, BROADCASTING. News director for one of the better sta- tions in midwest. Direct completely equipped radio and tv news department. Supervise department of sister station. News personnel consists of congenial, well- trained, top-rated newsmen. Send photo and details Box 307S, BROADCASTING. Wanted: News and sports director for 1,000 watt independent in city of 13,000. Good salary plus. Car necessary. Send full in- formation, photo, tape and references to KSCB, Liberal, Kansas. Experienced news-program director, good voice, ability cover local news. Top salary. KSIB, Creston, Iowa. Top regional network has opening for ex- perienced pd-announcer who knows his job, also straight announcers. Salary com- mensurate with ability. Cities from 7 to 50 thousand. Send complete information, tape, recent photo to Bob Evans, General Manager, Midsouth Network, Radio Station WELO, Tupelo, Miss. All applicants' mate- rial returned. RADIO Situation Wanted — Management Station suffering because potential has not been reached? Two man management, sell- ing, programming combination completely experienced in all phases of radio opera- tion including news and sports who can profitably run small market station with a limited staff. Civic-minded, strong on sales, promotion, dependable, and can inspire co- workers. Desire "sick" station that we can put on top through hard-work. Work reasonably on an incentive plan. Excellent references available. Box 226S, BROAD- CASTING. Former owner-manager of successful me- dium-market station, seeking management challenge in medium or large market. 25 years experience, most in major markets, in programming, personnel, production and sales. Strong financial and character refer- ences. Box 257S, BROADCASTING. Chief engineer, construction, announcing, sales, looking for management opening, west. Box 262S, BROADCASTING. Management Manager who moved to city wants to re- turn to small market. Prefer Louisiana, Mississippi, Arkansas. Twelve years' ex- perience, excellent recommendations. Box 270S, BROADCASTING. Put ten years of experience in every phase of radio to work for you and your station. Young family man, 30, community minded, presently program director at 5 kw in major market seeking managerial oppor- tunity in medium or small market. Psycho- logical approach to sales, adult approach to programming. Shall we talk? Box 279S, BROADCASTING. Good small market manager, 40, wants manager's job chance to buy stock. 13 years experience, currently managing, good air and sales, first phone, $110 and fifteen percent paid monthly, college grad, prefer 20,000 market, go anywhere. Experience all phases. Box 293S, BROADCASTING. Sales manager for metropolitan market station. Heavy on local, retail, regional. 15 years outstanding radio time sales record as salesman and sales manager. Excellent references. Box 313S, BROAD- CASTING. Mr. Owner: Let me manage your station with option to buy. Sensational manage- ment-sales record. Box 317S, BROADCAST- ING. Does your station suffer from droopy sales and sagging profits? Let a dynamic, suc- cessful general manager solve your prob- lems. Box 318S, BROADCASTING. Management, general or sales. Ten years management experience includes tripling billing and rating against hi-powered com- petition. Over 40. $12,000 minimum. Box 334S, BROADCASTING. General manager, commercial manager or national rep. Exceptional experience includ- ing sales with ZIV Television. Believe sales- men should be considered front line troops and everything and everyone else should support them. Further believe in prolific use of speculation tapes so prospect has "tan- gible" to buy. College, thirty-six, married. Looking for permanence, ethical operation . . . in return: Loyalty, sales results, imagi- nation and management experience. Box 335S, BROADCASTING. Florida . . . Am disposing of my radio in- terests in northern Minnesota. Interested in buying, partnership, or managing with percentage in sunshine state. RAF and USAF veteran, university graduate. Fam- ily, age 43, general manager last 10 years. Excellent track record for making money under adverse conditions. Know all phases radio, some tv, strong on sales. Harold J. Parise, 2011 10th Ave., East, Hibbing, Minnesota. Sales How's business? Are you making money? My vast radio experience . . . emphases on sales can make your operation tight . . . profits climb . . . I'll trade my know- how for opportunity . . . I'm ready now . . . how about you? Box 256S, BROAD- CASTING. Announcers College graduate, with training in radio announcing, wants to do play-by-play sports, especially baseball. Will go any- where in country for promising opportunity. Box 150S, BROADCASTING. Payola scandal hit you? I'm clean and I'm good. 5 years experience, happy, mature show. Want to keep your top rating? Box 203S, BROADCASTING. Top rated morning man. Looking for new market. Tape and resume available. Box 231S, BROADCASTING. Recent SRT grad, 22, single, ambitious, draft free, travel anywhere. Box 248S, BROAD- CASTING. Announcer. Adult music. Intelligent, mod- ern sound. News. Commercials. Versatile, tape. Box 255S, BROADCASTING. Baseball announcer. Wants baseball situa- tion only. First class broadcaster. Refer- ences. Box 259S, BROADCASTING. Announcers DJ-announcer, 5 years experience, seeks adult music station. Currently pd-dj. Ma- ture, voice-air sell. Prefer midwest. Box 263S, BROADCASTING. Northwestern radio-tv grad, two years ex- perience announcing — news my forte — smooth. Prefer metropolitan market. Box 267S, BROADCASTING. Florida! Vacation sold me, now would like to relocate in Florida. Currently employed by major market station. Young, ambitious, three years experience. Will consider small or large market providing good living con- ditions prevail. Box 271S, BROADCAST- ING. Attention. "Good music station." Experi- enced, talented announcer. Wants to relo- cate. Box 281S, BROADCASTING. Young announcer looking for start in broadcasting. Broadcasting school gradu- ate and privately tutored in speech. Some college, third phone. Very good voice. Hard, willing worker. Ambitious and anxious to please. Box 285S, BROADCASTING. Announcer — 15 years experience, all phases of radio. Available March 7. 32 years old, married. Box 288S, BROADCASTING. Chief-combo. $120. Will learn management. Stereo station southeast. Box 289S. BROAD- CASTING. Top Pulse rating past 12 months. New strangulation format makes change impe- rative. Six years experience 1st ticket. Not adverse to part-time pd duties, tv or sales with regular air show. Will relocate for right offer. All replies acknowledged. Box 290S. BROADCASTING. Announcer, dj, experienced in all phases of radio. Midwest preferred. Box 291S, BROADCASTING. Radio personality-announcer-news man, with experience from 250-10,000 watt sta- tions, seeks quality station which appeals to adults through listenable music and re- sponsible news coverage. Box 306S, BROADCASTING. Untalented, unintelligent, but co-operative. Hard worker, operate board, little expe- rience, south. Your move! Box 314S, BROADCASTING. Announcer, 19 years experience, desires ra- dio program directorship or sales spot with station in southwest. Box 315S. BROAD- CASTING. Attention midwest stations. Veteran radio announcer, twelve yeaTs experience desires change. Reliable family man. Box 316S, BROADCASTING. Tops in copy. Disk jockey. This idea gal's great. Hire me — don't wait. Box 330S, BROADCASTING. Any sound you want. Network to night dj. No production. Box 331S, BROADCASTING. Experienced young staff announcer who ex- cels in dj work and sports play-by-play. Will liven up your station. Tape available. Box 332S, BROADCASTING. Show that moves on air production, strong news, good voice, number one rated show in metropolitan market. Box 338S. BROAD- CASTING. Immediate availability! Top-notch an- nouncer-newscaster. Versatile, stable. Key market experience. Minimum $135. Phone: Justice 3-0884, Apartment 4, 402 Harvard, Norfolk, Virginia. Morning man. Family. Plenty experience. Deep voice. Professional. Telephone HE. 7-4199, Morganton, North Carolina. Staff announcer job anywhere. Willing to work hard. Had own show. Call after 4 p.m. John Burns, CO. 1-2309, 5447 W. Potomac Ave., Chicago 51. Excellent play-by-play all sports. Top minor league baseball, college basketball, football, bowing, golf. TV-radio sports director ex- perienced all types on-camera work. Col- lege grad, family man willing to move to good sports market needing play-by-play man. Thomas Dennin, 13 Hickory Road, Binghamton, New York, RA 4-8277. 158 BROADCASTING, February 15, 1960 Situations Wanted — (Cont'd) Situations Wanted — (Cont'd) Help Wanted — (Cont'd) Announcers Florida stations — Experienced 1st phone combo — seeks future-chance to learn all phases radio-sales. Eckland, 7612 Park Avenue, North Bergen, New Jersey, UN. 3-2520. We recommend Gene Kerol to any station needing an excellent all-around news- music man. Staff changes make Gene available now. Contact Gene Kerol, WLEU, Erie, Pennsylvania. Negro dj, matured voice, professionally trained. Want place to start. Tape, re- sume available. Bob Lee, 6028 So. Drexel, Chicago. Swingingest dj in midwest available imme- diately. Top fifty market. Young, single, best references, no payola, seven years ex- perience. Call collect for tape and resume Clearbrook 5-4743. Wire Stan Major, 706 North Pine, Mount Prospect, Illinois. First phone announcer. College and experi- enced in top forty and network. Some tele- vision experience. Brad Melton, 5319 Rocky Ridge, Dallas, Texas. FR 4-7568. First phone announcer-engineer. Two years experience. Young, aggressive, versatile. Available now. Bill Mullins, Tioga, West Virginia. Experienced announcer-producer seeks po- sition with an aggressive and growing tv radio setup. Some net experience. M.A. Degree in speech. Good on ad lib and commercial presentation. Contact Bob Os- terberg, Box 392, 60 Norma Road, Harring- ton Park, N.J., CL. 5-1484. Announcer, 1st phone, $85, no car. Berk- shire 7-6721 after 5 p.m. Walter Piasecki, 2219 N. Parkside, Chicago. Announcer, dj, music for adults of all ages. Minimum experience, smooth sound. Happy morning "Sad Sack Show" or what have you? Relocate. GA 7-0447, Frank Sacks, 18505 W. 8, Detroit 19, Michigan. Have first phone, experience, desire a per- manent south-western states position as dj- combo man. Available immediately. 5800 Sunset, Hollvwood, California. Hollywood 9-3181. Ken Weiss. Experienced announcer, first phone, wants permanent iob in Florida. Available im- mediately. Write Bill Worth. P.O. Box 1310, Orlando. Florida or phone Garden 5-7318. Technical 1st phone — 2nd engineer — 5 months experi- ence with lOkw-lkw DA. Experience in maintenance, Navy communications. Excel- lent reference. Box 258S, BROADCAST- ING. Young colored technician, first phone and two years experience at Jersey's leading 5000 watter, three years as R.C.A. techni- cian seeking engineer or chief's berth, east- ern seaboard. Can handle diing if neces- sary. Box 264S, BROADCASTING. Engineer, 8 years am. some tv, experienced chief, remote control and directional sys- tem. No announcing. Box 301S, BROAD- CASTING. First phone plus eleven years varied experi- ence, announcing, maintenance, program- ming. Family man. Prefer southeast. Box 329S, BROADCASTING. Chief engineer — 6 years experience, good announcer, salesman. Construction and di- rectional experience. Desire opportunity to expand in all fields. Box 3352, Norfolk 14, Va., JU 8-1955. 1st phone, 8 years electronics experience. Desire transmitter engineer position. Age 26, veteran. 1110 North 1st St., DeKalb, Illinois. Engineer, 33 years old, available now. 11 years, 1 month experience covering non- military, military and commercial radio. Currently chief engineer for a three tower DA-N 10 kw-1 kw. First phone. Ham tech. Call or write, Franz A. Smith, 516 South Water Street, Wichita, Kansas. Phone AM. 2-0734. Technical 1st class license, some experience, consider working anywhere. R. D. Rathman, 2414 N. E. Highland, Portland, Oregon. Production-Programming, Others Professional couple seeking permanent radio home. Husband, 44, ex-CBS execu- tive, 1st phone, all-around announcer, pro- duction, writing, administration, sales, 26 years experience. Wife, 36, office manager, bookkeeper, traffic manager, 16 years ex- perience. West coast, Rockies, Alaska ok. We come in package deal, $8000.00 yearly minimum. Address Box 2265, Carmel, California. No, your town isn't too small. We'll come look. Box 210S, BROADCAST- ING. Newsman, director. One of the best. Com- mercial delivery, appearance. If you have a "big station" operation, believe in getting what you pay for, and need a really top- quality man who is loyal and likes to work hard, contact: Box 272S, BROADCASTING. By 1970 I'll be one of our nation's best producer-directors . . . right now, working hard toward that day. Experienced news- man who knows how to dig . . . write . . . edit . . . air. Production and special events minded. Married, family, veteran, loyal, brains. Box 273S, BROADCASTING. Ten years experience radio-television con- tinuity. Some production-directing. Mature, married, presently employed tv continuity director. Want agency or top-salary station. Box 276S, BROADCASTING. Attention New England!!! 5 years experi- ence. Creative, clean production. Strong on news, copy, good music. Cliff Taylor, 444 Robeson St., Fall River, Mass. Sharp young pro, assisting pd in prestige million market. Want genuine pd position in good city. Five figures. Box 337S, BROAD- CASTING. TELEVISION Help Wanted — Management Promotion manager. An all-around man for a well-rounded operation in television and radio. Network affiliate, largest station in major group ownership, in one of the top 15 markets. North central location with ideal living and recreational facilities. Box 339S, BROADCASTING. Sales Needed: Man with tv sales ability. We offer secure future, incentive plan, profit sharing, and other benefits to a man who can produce. New York state, NBC affi- liate. Send resume to Box 297S, BROAD- CASTING. Local tv sales manager NBC affiliate 350,- 000 sets. Multiple ownership. Box 309S, BROADCASTING. Salesman NBC-tv affiliate midwest 350,000 sets. $150 weekly draw against commis- sion. Box 310S, BROADCASTING. Excellent opportunity for experienced time salesman with new, progressive, high-power station in exclusive uhf $427,000,000 market. ABC affiliate. To supervise 2-3 salesmen. Top commission, with possibility of over- ride. KNBS-TV, Box 522, Walla Walla, Washington. Wanted: Aggressive tv time salesman, for two-station live NBC operation. Salary plus commission. Opportunity for right man to become commercial manager. Send full particulars to KRSD-TV, Rapid City, South Dakota. Salesman opportunity for good income and stable association in single station 3 network television market. If you are creative sales- wise and like selling you must do well in Wyoming's 1st market, Salary and com- missions offer potentials worth investigating. Contact Bob Berger, KTWO-TV, Casper, Wyoming. Announcers Experienced tv announcers. Top gulf coast CBS station will interview announcers that qualify. Must be neat, clean cut. Good news voice, must be able to sell products on camera. Good salary and many extras. Send resume, tape and picture to Box 120S, BROADCASTING. Announcers TV announcer — must be mature, experi- enced, versatile, dependable. All replies confidential. Box 277S, BROADCASTING. We are looking for a combination, fast pace, top 40 dj and live tv commercial an- nouncer. Send picture, tape. and resume to Bill Baldwin, KWWL, Waterloo, Iowa. TV announcer, strong on camera sales- man, plus production know-how. Experi- enced man required. Contact John Radeck, Program Director, WJBF, Augusta, Ga. Immediate opening for experienced an- nouncer. Send tape, resume, reference, kine or vtr to: Douglas M. Bradham, Asst. Gen. Mgr., WUSN-TV, Box 879, Charleston, South Carolina. Technical Excellent opportunity for well qualified man to assume chief engineer position in midwestern television station. VHF with RCA equipment. Congenial staff and fine place to settle down and go to work. Send complete resume and expected sal- ary to Box 185S. BROADCASTING. Refer- ences will be checked. Southeastern vhf television station has opening for first class engineer. Send com- plete qualifications, references, photograph and salary requirements. Box 204S, BROAD- CASTTNG. Engineer with 1st class ticket who has good announcing voice needed by three station group. Emphasis on announcing necessary but position is permanent with good nay. Tape and recent photo to Box 216S, BROADCASTING. Midwestern vhf 3-station group has open- ing for transmitter supervisor and tech- nicians, also two openings for studio en- gineers who can switch. Only experienced personnel who are looking for solid, per- manent positions need apply. Send resume and photo to Box 217S, BROADCASTING. Openings for two (2) permanent staff engi- neers. First class ticket required. Contact John Gort, KDLO-TV, Garden Cify, South Dakota. Engineer with first class ticket. Master control and maintenance, RCA equipment. 48-hour week. Contact Chief Engineer, WUSN-TV, Charleston, South Carolina. TV studio engineers for design, test, and field engineering. Rapidly expanding pro- gressive company. All benefits, plus rapid advancement for qualified engineers. Foto- Video Laboratories, Inc. CE. 9-6100, Cedar Grove, New Jersey. Production-Programming, Others Good opportunity for television copy writer in new midwestern tv station. Some promotional experience desirable but not mandatory. Must write good sell copy. State experience and salary require- ments. Box 186S, BROADCASTING. Television newsman — if you're tops, we'll talk business. Send complete resume. No tapes. Box 278S, BROADCASTING. Experienced copywriter. Imagination a must. Excellent opportunity. Large south- eastern metropolitan vhf station. Box 292S, BROADCASTING. TV newsman who can dig and write, must have complete familiarity silent, sound newsfilm gear. Air ability secondary. Send complete background. Large staff, full news schedule, midwest opening in spring. Box 324S, BROADCASTING. TELEVISION Situations Wanted — Management Have the ability, desire, successful sales record. Need the opportunity to build a solid future. Presently employed as tv sales manager. Box 319S, BROADCAST- ING. Announcers Announcer. On-camera commercials, news. Educated, intelligent. Light tv, plenty radio. Seeks responsible tv or radio tv with live program policy. Box 141S, BROADCAST- ING. BROADCASTING, February 15, 1960 159 Situations Wanted — (Cont'd) FOR SALE INSTRUCTIONS Announcers Equipment — ( Cont'd ) Sports-commercial announcer. Hard-hit- ting analysis of headline sports stories plus experienced weather-personality shows. Box 209S, BROADCASTING. TV, two years experience, 100,000 size market, staff, personality, excellent refer- ences. Box 280S, BROADCASTING. You'll hate yourself when you sign my pay check, but you'll love yourself when you see my returns. I know how to make money. Plenty of references, plenty of background, all in book form for your in- spection. Presently five figure bracket. Box 303S, BROADCASTING. Technical TV audio engineer, first phone, excellent references, three years experience, panel discussions, news, weather and sports, battle of the bands, 'teen dance hops, comedy and variety. Box 261S, BROAD- CASTING. First phone, 10 years experience, IV2 tv. Would like southwest. Box 275S, BROAD- CASTING. Experienced switcher - director, smooth, tight production. Presently employed. Box 299S, BROADCASTING. Production-Programming, Others Mature man, 27, desires work in tv direc- tion and production. Eastern station. Re- cent college graduate, r&tv major. Limited experience from writing to directing but worthy of consideration for any openings. Box 187S, BROADCASTING. Producer-director. I am experienced in all phases of radio, tv, motion pictures and theatre production, and I am available im- mediately to a station that demands high quality, creative production. I offer net- work and major market experience with the highest references. Married. Box 192S, BROADCASTING. Advertising director? No! Communications director is more to the point Functioning as coordinator and producer of advertising, promotion, public relations and research, I work on the principal that the big idea outdraws the big buck. As a seasoned pro with excellent track record at the major net- work, and currently producing sales-stimu- lating material for one of the hottest com- panies in the electronics field, I possess an unshakeable belief that today's broadcasters, equipment manufacturers and diaper serv- ices must communicate — using all available tools — not just advertise. Have healthy rela- tionships with my agency, my management and my staff. Unusual executive for the right company. Please write to Box 228S, BROADCASTING. Production manager-director: Married, four years tv experience, desires position in eastern market. Box 265S, BROADCAST- ING. Film director — 5 years commercial experi- ence. All phases of tv, particularly news photography, film editing and studio en- gineer. College trained, relocate, prefer warmer climate. Box 300S, BROADCAST- ING. Director, switcher, now employed. Seven years tv, all phases. Married with family, will relocate anywhere. Complete resume available on request. Box 305S, BROAD- CASTING. FOR SALE Equipment Andrew 4 element antenna including brack- ets for side mounting. Type 1304-1 tuned to 94.9MCS. $1,000. Pultec EQP-1 high qual- ity program equalizer infinite equalization effects. Best offer over $300.00. Box 294S, BROADCASTING. Schafer remote control 400-R. New, never out of cartons. List $1695.00, save 25%. Box 296S, BROADCASTING. Western Electric 250 watt am transmitter in good condition— Make offer. Peak limiting amplifier ideal as spare — Like new $100.00. Box 336S, BROADCASTING. RCA 76C audio console; three Gates turn- tables and pickup arms; Federal sync gen- erator and power supply; two 16mm Holmes tv projectors; disc recorder vacuum chip dispenser; video PDA; two RCA pickup arms and equalizers. KUHT, Houston, Texas. For Sale: Pix and wave form monitor, RCA MI-26135 (TM-5). Best offer above $425. Other studio and terminal equipment available. Equipment bought. What have you? Electro-Find Company, 550 5th Ave- nue, N. Y. C. Video monitors. Closed circuit and broad- cast, Foto-Video Laboratories Inc., Cedar Grove, New Jersey. CE 9-6100. 3 kw fm station, all equipment necessary to operation $6,000.00. Federal Field strength meter— $275.00. Limiter GE 4BA7— $750.00. Tapak (new model) recorder — $150.00. Mag- necorder 101 stereo recorder — $350.00. Dual channel audio console, G.E. — $725.00. Am- pex 450 tape recorder — $525.00. Ampex 300 tape recorder — $650.00 Reply to: Wayne Marcy, 4007 Bellaire Blvd., Houston 25, Texas. TV video monitors. 8 MC, metal cabinets staTting at $189.00. Never before so much monitor for so little cost. 30 different models, 8" thru 24". Miratel, Inc., 1081 Dionne St., St. Paul, Minn. Microwave transmission line — Andrew %" — Vs" — semi flex and rigid types, ceramic and teflon insulated with hardware, acces- sories and tools. New-bargain prices. Write for listing. SierravWestern Electric Cable Company, 1401 Middle Harbor Road, Oak- land 20, California. Two 200' guyed rectangular towers, in- sulated face. Broadcaster will have rigger install for $3900. Also have one 300' guyed rectangular tower 24" face insulated. United Broadcasting Co., Shoreham Hotel, Suite 101-A, Washington, D.C., REpublic 5-4734. WANTED TO BUY Stations Will buy all or majority of am station in New England; 20-25 years in broadcasting; presently and for past 13 years general manager and chief engineer of am facility; 1st class FCC license and know-how to go with it; put present station on the air engineering- wise; 42 years old; family man; not a get-rich quick merchant or buy-sell boy; will have to be mighty interesting to make me move. All replies on QT; expect same from you. Box 269S, BROADCAST- ING. Wanted, uhf-tv station or used uhf equip- ment. Best price first letter. Box 322S, BROADCASTING. Radio station owners! Radio veteran, 20 years all phases from traffic to managing, wants to invest substantial cash, in stock or straight equipment-improvements loan, plus services in radio station. Will manage or work under your manager in single or combination job as announcer, copywriter, pd, production. Interested primarily in Florida or gulf coast. Phone CA 6-5336 or write Radio Man, 1110 North Dawson St., Thomasville, Georgia. Equipment DuMont viewfinder, camera pan-tilt head; tripod; two tripod dollys. KUHT, Houston, Texas. MISCELLANEOUS Production radio spots. No jingles. Free audition tape. M-J Productions, 2899 Templeton Road, Columbus. Ohio. Hundreds of one-liners, quips and quotes, prepared by dj's for dj's. Send $2 to Jay- Dee Production, 633 Addison, Chicago, Illi- nois. F.C.C. first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Hollywood, Seattle, Kansas City and Washington. Write for our free 40-page brochure. Grantham School of Electronics, 3123 Gillham Road, Kansas City 9, Missouri. Be prepared. First phone in 6 weeks. Guar- anteed instruction. Elkins Radio License School of Atlanta. 1139 Spring St., N.W.. Atlanta, Georgia. Since 1946. The original course for FCC 1st phone license, 5 to 6 weeks. Reservations required. Enrolling now for classes starting March 2, May 4, June 29, 1960. For informa- tion, references and reservations write Wil- liam B. Ogden, Radio Operational Engineer- ing School, 1150 West Olive Avenue, Bur- bank, California. With pride we announce the opening of our new broadcasting school. Twelve weeks in- tensive, practical training in announcing, programming, etc. Brand new console, turn- tables, and the works. Reservations only. Elkins School of Broadcasting, 2603 Inwood Road, Dallas 35, Texas. FCC license in six weeks. Next class March 14th. Reservations required. This is the can- do school. Pathfinder. 510 16th St.. Oakland. California. FCC first phone license in six weeks. Guar- anteed instruction by master teacher. G.I. approved. Request brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. BUSINESS OPPORTUNITIES I need a partner to apply for a limited kilowatt in a prosperous top-35 area. Box 162S, BROADCASTING. Operate profitable employment agency — home or office; part or full time. Write Per- sonnel Associates, Box 592-BT, Huntsville, Ala. RADIO Help Wanted — Management 3tSC 3tK=>HC ixk: MANAGER TELEVISION & FM EQUIPMENT SALES ^ The Company: Major midwest broad- ^ cast equipment manu- facturer. The Position: Manager, television and FM equipment sales y from home office of leading Broadcast Equip- ment manufacturer. Tech- nical background essen- j tial, must have thorough ^ knowledge of television transmitters, FM trans- mitters and video equip- e ment. Opportunities: Unlimited. Salary and complete company bene- fits. A permanent posi- tion with an excellent future. Send complete resume to Box 181 S, BROADCASTING. mw HtCXX *u Sales STAFFING new radio station in Rock- ford, Illinois. Will interview applicants for Sales Manager, Salesmen, Newscast- ers, Announcers and Copywriters. Send resume and tapes, if available, with letter outlining family status and salary require- ments, to John R. Livingston, President. Town and Country Radio, Inc., P.O. Box 437, Rockford, Illinois 160 BROADCASTING, February IS, 1960 Help Wanted— (Cont'd) FOR SALE FOR SALE— (Cont'd) Announcers ANNOUNCER- MORNING MAN Needed immediately by top-rated northern Ohio independent. Sparkling personality and experience in fast-paced modern radio essential. Top salary for right man. Rush tape, resume and photograph to President, WCUE Radio, Inc., 41 South Main Street, Akron 8, Ohio. ANNOUNCERS JOB OPPORTUNITIES SLIPPING BY? N.Y.S.A.S. is the only school in the east that offers advanced coaching EXCLU- SIVELY ... In announcing and operation of console, from disc to tape to et's, com- pletely ad-lib for a tight format. 12 week course coached by New York Broadcasters. Get the MODERN SOUND. KNOW MODERN RADIO. Now a limited number of beginners being accepted for special course. For appoint- ment call Mr. Keith at SU 7-6938. NEW YORK SCHOOL OF ANNOUNCING & SPEECH 160 West 73rd Street New York 23, N.Y. RADIO Situations Wanted — Management PRINCIPALS Vice-President, Engineering Direc- tor, part owner KVOS-TV seeking new field. Desires planning, in- stallation, management radio-tv domestic, overseas. Aggressive, ef- ficient, helped build present suc- cessful operation barehands, blood, sweat. Must be opportunity partici- pate ownership earnings. Ernest E. Harper Bellingham, Washington TOP G.M. & PERSONALITY Seldom does a station or group owner have an opportunity like this— to acquire a first class executive-personality of our man's calibre. In 2'/2 years, in a very competitive market, he more than doubled our station's billing and tripled its value. Now we have sold the station and plan to take our capital gains, profits and leave the radio field. It means that our Presi- dent and General Manager — a former net- work newscaster and personality — must find another position. This man is an exceptional executive and public spirited community leader. He is 38, married and the father of three. If you need a man with ideas, if your sales and programming need building, if you feel your radio property has not reached its full potential, if you are look- ing for a man equally at home behind a desk, on the street, or in front of a micro- phone, then contact: Box 260S, BROADCASTING. MISCELLANEOUS 5=, ZHiC :x>c Introducing a new idea in station representation UBC SALES, INC. XK=J Washington, D.C. ^ 8th & I Sts., N.W. jSj REpublic 7-8000 I XrC New York Bob Wittig PLaza 5 FOR SALE TV OR FM TOWER Priced to Sell 400 ft. Stainless Triangular Guyed Tower In Good Condition Will Support RCA 12 Bay High Band TV Antenna IDEAL FOR TV OR FM Write : Box 978R, BROADCASTING. PROGRAM-DIRECTOR Improve production with the PB-101 "COUGH BUTTON" complete with can- non connectors. Simple no-noise opera- tion. Only $13.75 P.B. COMMUNICATIONS CO. 17 Deane St., Portland, Maine. WANTED TO BUY Stations RADIO TOWER FOR SALE 445 Foot IDECO Uniform Cross-Section Guyed Tower (Former KFWB tower) complete with 2 Austin Transformers 2 300 MM Beacons 4 100 W Side Lights 1 Flasher Unit- Write or Phone Harry Maizlish, c/o KRHM DUnkirk 5-7421 3440 Wilshire Boulevard Los Angeles WKID Broadcasting Company, Urbana- Champaign, Illinois wishes to acquire ad- ditional radio properties. Excellent financial references. We need complete information on stations. All replies confidential. Reply to Donald Harding, Chairman Board of Directors, 18 Cambridge Lane, Deerfield, Illinois. Windsor 5-3276. Equipment KINESCOPE EQUIPMENT WANTED Kinescope recorder — 16 MM or 35 MM camera General Precision Lab- oratories unit with electronic shutter preferred. However, interested in any combination. Must be in good condition. Box 333S, BROADCASTING STATIONS - FOR SALE SOUTHERN CALIFORNIA This fulltime long established sta- tion has shown consistent owner- ship earnings in excess of $50,000 annually with revenues of over $175,000. Fine real estate included in price of $260,000 on terms with 29% down or $220,000 cash. Box 235S, BROADCASTING La. Single 500w 52M terms Miss. Single 250w 140M terms Tenn. Single lkw 75M terms Tenn. Single lkw-D 55M terms Va. Single 250w 60 M terms III. Single 500w 95M terms Va. Single lkw-D 80M terms Calif. Single 250w 65M terms Minn. Single lkw-D 105M terms Ky. Single lkw-D 100M terms Calif. Single 250w 68M terms Fla. Small 250w 55M terms Fla. Small 250w 85M terms N.Y. Medium lkw-D 150M terms La. Medium lkw 150M terms Miss. Medium lkw-D 75M terms Ga. Metro 5kw 200M terms Va. Metro 250w 330M terms Ala. Metro lkw-D 175M terms N.C. Metro 500w 170M terms Fla. Large 5kw 185M terms La. Major 250w 250M terms Fla. Major 250w 250M terms And Others PAUL H. CHAPMAN Atlanta Chicago New York San Francisco COMPANY INCORPORATED MEDIA BROKERS Please address: I 182 W. Peachtree Atlanta 9, Ga. ONE STATION MARKET Southeastern daytimer. Throws off $20,000 annually. Priced $80,000. Terms. Box 286S, BROADCASTING. THE PIONEER FIRM OF TELEVI- SION AND RADIO MANAGEMENT CONSULTANTS ESTABLISHED 1946 NEGOTIATIONS MANAGEMENT APPRAISALS FINANCING HOWARD S. FRAZIER, INC. 1736 Wisconsin Ave., N.W. Washington 7, D. C. NORMAN & NORMAN INCORPORATED Brokers — Consultant! — Approvers RADIO-TELEVISION STATIONS Nation-Wide Service Experienced Broadcasters Confidential Negotiations Security Bldg. Davenport, Iowa Texas single regional. Making money. Good market and area. $59,500 29% down, 6 years at 6% — Southern medium market regional. In black. A value at 887,500 29% — Mid-west regional. Profit- able. #175,000 29% — Southwest major fulltime regional 8325,000 29% — South- west major regional $225,000 29% — West Coast fulltime regional. $275,000. Good terms. Texas single regional $100,- 000. Terms. West single fulltime. $50,000 29% 7 years. PATT McDONALD CO., Box 9266, Austin, Texas. GL 3-8080. Or, Jack Koste, 60 E. 42nd, NY 17, NY. MU 2-4813. BROADCASTING, February IS, 1960 161 Continued from page 156 This is the fourth current international broadcast grant by the Commission. World Wide Bcstg. System, Inc., and KGEI Inc., operate such stations at Scituate, Mass. (WRUL) and Belmont, Calif. (KGEI) re- spectively, and Crosley Bcstg. Corp. operates an experimental international station (KQ2XAU) at Cincinnati, Ohio. Together they operate 6 trans. However, U.S. Infor- mation Agency operates about 42 trans, in U.S. in connection with its "Voice of Amer- ica" programs. Ann. Feb. 10. By memorandum opinion and order, Com- mission denied petition by WIBX Inc. (WIBX), Utica, N.Y., to add programming issues in proceeding on application of Martin Karig for new am station in Johnstown, N.Y., to operate on 930 kc. Comr. Lee absent; Comr. Ford abstained from voting. Ann. Feb. 4. By decision, Commission denied applica- tion of South Kentucky Bcstrs. to increase power of WRUS Russellville, Ky., from 500 w to 1 kw, continuing operation on 610 kc, D. Comrs. Hyde and Craven not partici- pating; Comr. Cross dissented. Jan. 21, 1959 Initial Decision looked toward this action. Ann. Feb. 4. By separate memorandum opinion and orders, Commission took following actions on pleadings in consolidated proceeding on am applications of Fredericksburg Bcstg. Corp. (WFVA), Fredericksburg, Va„ et al., (1) denied petition by Peoples Bcstg. Corp. (WGAR), Cleveland, Ohio, to add program- ming issues as to applicants WBVP Inc. (WBVP), Beaver Falls, Pa., and Mahoning Valley Bcstg. Corp. (WBBW), Youngstown, Ohio; (2) granted petitions by WBOW Inc. (WBOW), Terre Haute, Ind., and William C. Forrest (WIBU), Poynette, Wis., to extent of adding programming issues as to appli- cants WSBC Bcstg. Co. (WSBC), Chicago, 111., and Bloomington Bcstg. Corp. (WJBC), Bloomington, 111., and denied request by Moberly Bcstg. Co. (KNCM), Moberly, Mo., contained in its comments supporting WBOW petitions; and (3) granted petition by Radio Toms River, Toms River, N.J., to extent of adding issue with respect to appli- cant Harlan Murrelle and Assoc., Lakewood, N.J. Comr. Lee absent; Comr. Ford ab- stained from voting. Ann. Feb. 4. By memorandum opinion and order, Com- mission denied petition by Peoples Bcstg. Corp. (WGAR), Cleveland, Ohio, for ad- dition of programming issues in proceeding on application of Inter-Cities Bcstg. Co. for new am station to operate on 1220 kc, 1 kw, D, in Livonia, Mich. Comr. Lee absent; Comr. Ford abstained from voting. Ann. Feb. 4. By memorandum opinion and order, Com- mission denied petition by Marin Bcstg. Inc. (KTIM), San Rafael, Calif., to add pro- gramming issues in proceeding on its ap- plication to change trans, site, (operates on 1510 kc, 1 kw, D). Comr. Lee absent; Comr. Ford abstained from voting. Ann. Feb. 4. By separate memorandum opinion and orders, Commission took following actions on pleadings in consolidated proceeding on am applications of Mid-America Bcstg. Sys- tem Inc., Highland Park, 111., et al., (1) denied petition bv WPFA Radio, Inc., (WCVS), Springfield, 111., and KFIZ Bcstg. Co. (KFIZ), Fon du Lac, Wis., to add pro- gramming issues as to applicant WHFC Inc. (WHFC), Cicero, 111.; and (2) denied similar petition by Radio Active Inc. (KLEO), Wichita, Kan., to add programming issues as to applicant Charles B. Axton (KTOP), Topeka, Kan. Comr. Lee absent; Comr. Ford abstained from voting. Ann. Feb. 4. By memorandum opinion and order. Com- mission denied petition by WMOA Marietta, Ohio to consolidate its application (for 1 kw daytime power on 1490 kc with 250 w-N, BP-13235) in hearing involving 44 other ap- plications. Ann. Feb. 10. By memorandum opinion and order. Com- mission denied petition by Transcript Press Inc., Dedham, Mass., to include financial issue as to applicant Newton Bcstg. Co., Newton, Mass., in consolidated proceeding on applications for new am stations. Ann. Feb. 10. By memorandum opinion and order Com- mission granted petition by Mile High Sta- tions Inc., for stay of proceedings pending Commission disposition of petition for recon- sideration of Dec. 8, 1959 order directing that company to show cause why license for its station KIMN Denver, Colo., should not be revoked. Comrs. Bartley and Cross dis- sented. Ann. Feb. 10. By memorandum opinion and order Com- mission denied six petitions by am stations for consolidation of their applications to increase daytime power to 1 kw on 1230 kc (one on 1240 kc) in hearing involving 59 other applications. Petitions denied were those of WCUM Cumberland, Md.; KISD Sioux Falls S.D.; WERI Westerly, R.I ■ WINF Manchester, Conn.; WMFG Hibbing, 162 (FOR THE RECORD) Minn., and WSAL Logansport, Ind. Ann. Feb. 10. By separate memorandum opinion and orders relating to same proceeding, the Commission (1) denied petition by WTOL Toledo, Ohio, for like consolidation but accepted its application (for 1 kw daytime power on 1230 kc with 250 w-N) with file number as of Sept. 10, 1959, date it was resubmitted, and (2) dismissed similar pe- tition for consolidation by WTIV Titusville, Pa., but accepted as of Nov. 2, 1959 amend- ment to its application (to change from 1290 kc, 500 w, D, to 1230 kc, 250 w-N, 500 w-LS). Ann. Feb. 10. By order, Commission amended Sec. 4.502 and 4.603 of its rules to make frequency band 942-952 mc available to am and tv (aur.) STA stations to conform with part 2 of frequency allocations rules. Ann. Feb. 10. By memorandum opinion and order, Com- mission denied petition by Norman O. Prots- man (WMAF) Madison, Fla., requesting waiver of sec. 1.106 of rules to permit con- solidation of his application to increase daytime power from 250 w to 1 kw on 1230 kc with other applications in proceeding involving like power increase annlication by WAYX Waycross, Ga. Ann. Feb 10. By memorandum opinion and order. Commission denied petitions by Beacon Bcstg. System Inc.. Grafton-Cedarburg, Wis., for (1) review of Examiner's ruling per- mitting Suburban Bcstg. Inc., Jackson, Wis., to amend its financial proposal and (2) enlargement of issues as to applicant Sub- urban in consolidated proceeding on their am applications and that of American Bcstg. Stations Inc. (KWMT) Fort Dodge, Iowa. Ann. Feb. 10. By memorandum opinion and order. Com- mission denied petition by Dixieland Bcstrs.. Tampa, Fla., for clarification or addition of programming issues in Cookeville, Tenn., am consolidated proceeding. Comr. Lee absent: Comr. Ford abstained from voting. Ann. Feb. 4. By memorandum opinion and order, Com- mission, on protest and petition for recon- sideration by Tucson Television Inc. (KGUN-TV ch. 9), Tucson, Ariz., designated for hearing applications of Alvarado Tele.- vision Inc., formerly Arizona Bcstg. Co. (KVOA-TV ch. 4), Tucson, to increase ERP and ant. height, change studio location and trans, site, etc. and Old Pueblo Bcstg. Co. (KOLD-TV ch. 13), Tucson, to increase ERP and ant. height, change trans, site, etc. post- poned effective dates of Dec. 2. 1959 grants of applications; and made KGUN-TV party to proceeding. Ann. Feb. 4. Modern Bcstg. Co. of Baton Rouge Inc., Community Bcstg. Inc., Baton Rouge, La. — Designated for consolidated hearing appli- cations for new tv stations to operate on ch. 9. Ann. Feb. 10. Routine Roundup ACTIONS ON MOTIONS Upon petition bv NAB, Commission, on Feb. 4. extended time for filing comments from Feb. 8 to April 11 and for replies from March 9 to April 25 in rulemaking involving transmission tolerances proposed for CON- ELRAD attention signal. Action Feb. 5. By Chairman John C. Doerfer Granted petitions bv Times and News Publishing Co. (WGET), Gettvsburg, Pa., Price Bcstrs. Inc., Frederick, Md., and the Broadcast Bureau for various corrections to transcript of oral argument in proceed- ing on am applications of Times and News, Price Bcstrs., and The Monocacy Bcstg. Co., Gettysburg. Action Feb. 4. By Commissioner T.A.M. Craven Granted petition by Seward County Bcstg. Co. for extension of time to and including Feb. 1 to file its brief in support of excep- tions to initial decision in proceeding on application of Dodge City Bcstg. Inc., for new am station in Liberal, Kan. Action Feb. 2. By Chief Hearing Examiner James D. Cunningham Granted petition by Kay Kis Corp. (KKIS), Pittsburg, Calif., for leave to intervene with reference to each of governing issues in proceeding on application of Service Bcstg. Co., for new am station in Concord, Calif Action Feb. 3. Upon request of M & M Bcstg. Co. (WLUK-TV), Marinette, Wis., scheduled oral argument for 9:15 a.m., Feb. 10 on petitions by Air Transport Assn. of America and Air Line Pilots Assn. International for leave to intervene in proceeding on M & M's ap- plication for mod. of cp. Action Feb. 5. Ordered resumption of hearing on Feb. 17 in proceeding on application of Spartan Radiocasting Company for mod. of cp of station WSPA-TV (ch. 7), Spartanburg; denied requests by Wilton E. Hall (WAIM- TV, ch. 40), Anderson and Greenville Tv Co. (WGVL, ch. 23), Greenville, all South Carolina, for issuance of subpoenas duces tecum. Action Feb. 8. By Hearing Examiner J.D. Bond Granted petition by Broadcast Bureau for extension of time from Feb. 2 through Feb. 15 to file responsive pleadings to joint pe- tition by Coastal Television Co., Supreme Bcstg. Inc., and New Orleans Television Corp. to delete issue and for other relief in New Orleans, La., tv ch. 12 proceeding. Action Feb. 2. Granted petition by Union County Bcstg. Co. for leave to amend its application for new am station in Morganfield, Ky.. to in- clude supplementary financial data; granted petition by Broadcast Bureau for an ex- tension of time to Feb. 19 to file responsive pleadings to petition by Union County for severance and grant of its am application which is in consolidated proceeding on am applications of Cookeville Bcstg. Co., Cooke- ville, Tenn., et al. Action Feb. 5. By Hearing Examiner Basil P. Cooper Scheduled prehearing conference for Feb. 26 in proceeding on fm applications of East- ern States Bcstg. Corp. (WSNJ-FM), Bridge- ton, N.J., et al. Action Feb. 1. By consent of all counsel, continued evi- dentiary hearing from Feb. 4 to Feb. 12 in proceeding on am application of Tri State Bcstg. Co. (WONW), Defiance, Ohio. Action Feb. 3. Received in evidence Exhibit No. 4 of W.H. Hansen and closed record in pro- ceeding on applications of Hansen and Gra- bet. Inc. Radio Enterprises for new am stations in Tucson, Ariz. Action Feb. 5. By Hearing Examiner Thomas H. Donahue Granted motion by Caro Bcstg. Co. for extension of time from Feb. 8 to Feb. 12 to file proposed findings of fact and conclu- sions of law in proceeding on its application and that of Tuscola Bcstg. Co., for new am stations in Caro, Mich. Action Feb. 8. By Hearing Examiner Millard F. French Received in evidence applicant's exhibit 5 and record closed in proceeding on am ap- plication of Muhlenberg Bcstg. Co. (WNES), Central City, Ky. Action Feb. 5. By agreement of parties, ordered re- sumption on Feb. 12 of hearing in Lake Charles-Lafayette, La., tv ch. 3 proceeding. Action Feb. 5. By Hearing Examiner Walther W. Guenther Pursuant to agreements reached at Feb. 2 prehearing conference, scheduled various procedural dates in proceeding on applica- tion of Coast Ventura Company (KVEN- FM), Ventura, Calif.; continued hearing from Feb. 18 to April 19. Action Feb. 3. Granted joint request by parties and con- tinued prehearing conference from Feb. 9 to Feb. 24 in proceeding on applications of The Walmac Co., for renewal of licenses of stations KMAC (AM) and KISS (FM), San Antonio, Tex. Action Feb. 4. By Hearing Examiner Isadore A. Honig Issued memorandum of ruling formalizing announcement of ruling made by examiner after oral argument held on record Feb. 2 in proceeding on application of M & M Bcstg. Co. (WLUK-TV ch. 11), Marinette, Wis.; denied petition by Federal Aviation Agency on behalf of itself and Departments of Army and Navy for indefinite extension of time for exchange of proposed technical exhibits and of lists of proposed witnesses and for commencement of hearing, and or- dered that time for filing any appeal will run from release date of memorandum of ruling Feb. 4. Action Feb. 3. Issued order following prehearing con- ference in proceeding on application of Radio New Smyrna Inc., for new am station in New Smyrna Beach, Fla.; scheduled hear- ing for March 16. Action Feb. 4. By Hearing Examiner Annie Neal Huntting Granted petition by United Bcstg. Co. (KVOG) for extension of time from Feb. 1 to Feb. 5 to submit revised exhibits in proceeding on its am application and that of Pioneer Bcstg. Co.. Spanish Fork and Ogden, both Utah. Action Feb. 3. By Hearing Examiner H. Gifford Irion Upon petition by Minnesota Radio Co., continued from Feb. 1 to Feb. 5 date for exchange of written lay cases and rebuttal engineering and from Feb. 11 to Feb. 15 for hearing in group A in proceeding on am applications of Charles J. Lanphier. Golden Valley, Minn., et al. Action Feb. 2. Granted motion by Iowa City Bcstrs. Inc., for leave to amend its application for new am station in Iowa City, Iowa, to change fre- quency requested from 1380 kc to 1510 kc and application, as amended, is removed from consolidated proceeding with am ap- plications of A.F. Misch for new am sta- BROADCASTING, February 15, 1960 tion in Coffeyville, Kan., et al., and returned to processing line. Action Feb. 2. Pursuant to agreement at Feb. 2 prehear- ing conference, continued hearing from Feb. 17 to April 11 in proceeding on applications of Sam H. Bennion and James C. Wallen- tine for new tv stations to operate on ch. 10 in Pocatello, Idaho. Action Feb. 4. Granted petition by Walter L. Follmer, Hamilton, Ohio, Interstate Rcstg. Inc. (WQXR), New York, N.Y., and Booth Bcstg. Co. (WTOD), Toledo, Ohio, for indefinite continuance of hearing scheduled for Feb. 9 in proceeding on their am applications. Action Feb. 8. By Hearing Examiner David I. Kraushaar Granted motion by Suburban Bcstrs. for extension of time to Feb. 15 to reply to or oppose petition by Metropolitan Bcstg. Corp. to enlarge issues in proceeding on Subur- ban's application for new fm station in Elizabeth, N.J. Action Feb. 4. By Hearing Examiner Jay A. Kyle Upon request by Broadcast Bureau, con- tinued prehearing conference from Feb. 9 to Feb. 11 at 2 p.m. in proceeding on appli- cations of WBUD Inc. and Concert Network Inc., for new fm stations in Trenton, N.J. Action Feb. 8. By Hearing Examiner Elizabeth C. Smith Granted petition by Miami Valley Chris- tian Bcstg. Assn. Inc., Miamisburg, Ohio, accepted amendments concerning financial arrangements in connection with its am ap- plication which is in consolidated proceed- ing with am applications of Florence Bcstg. Inc., Brownsville, Tenn., et al. Action Feb. 4. By Hearing Examiner Forest L. McClenning On own motion, scheduled further hear- ing for Feb. 16, 1960 in proceeding on appli- cations of Plainview Radio and Star of Plains Bcstg. Co., for new am stations in Plainview and Slaton, both Texas. Action Feb. 4. On own motion, continued without date hearing scheduled for Feb. 8 in proceeding on application of Southbay Bcstrs. for new am station in Chula Vista, Calif. Action Feb. 5. By Hearing Examiner Elizabeth C. Smith Granted petition by Charles H. Chamber- lain, applicant in proceeding on am appli- cations of Florence Bcstg. Inc., Browns- ville, Tenn., et al. and extended from Feb. 5 to Feb. 19 time to exchange preliminary engineering data for group 2. Action Feb. 3. BROADCAST ACTIONS By Broadcast Bureau Actions of February 5 WBML & WOGA Macon, Ga., and Chat- tanooga, Tenn. — Granted mod. of licenses and cp to change name to Middle South Bcstg. Co. KIDD Monterey, Calif.— Granted cp to change trans, location, install new trans., make changes in ant. system, change ant.- trans. location, and make changes in ground system. WITH-FM Baltimore, Md. — Granted cp to install new trans, and decrease ERP to 10.9 kw; remote control permitted. KBUB Sparks, Nev.— Granted mod. of cp to change trans, and studio location, make changes in ant. system (decrease height), redescribe ant. -trans, and studio location (no change in coordinates). WDSM Superior, Wis.— Waived Sec. 3.30(a) of rules to permit identification of its loca- tion as Superior, Wis.; remote control per- mitted while using non-DA. KLYD BakersHeld, Calif.— Granted change of remote control authority. Following stations were granted exten- sions of completion dates as shown: WBVP- FM Beaver Falls, Pa. to May 6, and WCCC- FM Hartford, Conn, to April 1. Actions of February 4 WCCN Neillsville, Wis. — Granted relin- quishment of positive control by Herman North through sale of stock to Howard Sturtz Jr. Granted licenses for following am stations: KCFA Christian Services, Inc., Spokane, Wash., and KGRL K-GRL Bcstrs., Bend, Ore. KXLY-FM Spokane, Wash.— Granted li- cense for fm station; and change type trans, and studio location (same as trans, location). KETO-FM Seattle, Wash.— Granted license for fm station; remote control permitted K70AW La Grande, Ore.— Granted license covering changes in tv translator station. KMOX St. Louis, Mo. — Granted mod. of license and cp to operate main and aux. trans, by remote control; without prejudice to such further action as Commission may deem warranted as a result of final deter- minations with respect to: (I) the report of network study staff; (2) related studies and inquiries now being considered or con- ducted; and (3) pending anti-trust proceed- ings involving CBS. BROADCASTING, February 15, 1960 K76AR, K78AL, K80AR, K82AI Kabeto- gamma and Orr, Minn. — Granted cps to re- place expired permits for tv translator stations. K73AN Eureka, Nev. — Granted mod. of cp to change type trans. Actions of February 3 WTRU & WGRD Muskegon and Grand Rapids, Mich. — Granted assignment of li- censes to Regional Bcstrs. of Michigan Inc. WTRU Muskegon, Mich. — Granted assign- ment of license to Music Bcstg. Co. K77AL, K74AU Spencer, Iowa— Granted licenses covering changes in tv translator stations. K79AK Milton - Freewater, Ore. — Granted mod. of cp to change primary tv rebroadcast station from KREM-TV ch. 2, Spokane, Wash, to KXLY-TV ch. 4, Spokane, Wash. WGHF (FM) Brookfield, Conn.— Granted mod. of SCA to change sub-carrier fre- quencies from 32.5 and 67 kc to 41 and 67 kc. WKY-TV Oklahoma City, Okla.— Granted extension of completion date to Feb. 29 (aux. ant.). Actions of February 2 KSTN Stockton, Calif.— Granted cp to in- stall present trans, (present location of main trans.) as alternate main trans. WIKY-FM Evansville, Ind. — Granted cp to increase ERP to 36 kw, change type trans, and make changes in ant. system; remote control permitted. *WFIU (FM) Bloomington, Ind.— Granted cp to increase ERP to 75 kw, decrease ant. height to 245 ft. and install new ant. WFDS-FM Baltimore, Md. — Granted cp to decrease ERP to 8.7 kw, increase ant. height to 680 ft., change type trans., ant.-trans. location, studio location and make changes in ant. system. Following stations were granted extensions of completion dates as shown: KBBW (FM) San Diego, Calif, to June 13; KZUS-FM Opportunity, Wash, to July 20; WGAL-FM Lancaster, Pa. to July 21; WGOR George- town, Ky. to March 1; WDLM East Moline, 111. to April 1; WAMS Wilmington, Del. to March 6. KSTB Breckenridge, Tex. — Granted au- thority to sign-off at 6 p.m. for period end- ing Sept. 30. Actions of February 1 KBAS-TV Ephrata, Wash. — Granted license for tv station; ERP vis. 14.2 kw, aur. 7.08 kw; ant. 830 ft. NBC Los Angeles, Calif. — Granted cp and license for two trans.; without prejudice to such action as Commission may deem war- ranted as result of its final determinations with respect to: (1) the conclusions and rec- ommendations set forth in report of network study staff; (2) related studies and inquiries now being considered or conducted by Com- mission; and (3) pending antitrust matters WFHR Wisconsin Rapids, Wis. — Granted mod. of cp to make changes in DA system. WEZB Bessemer, Ala. — Remote control permitted. PETITION FOR RULEMAKING FILED Waco Bcstg. Corp., Waco, Tex. — Requests allocation of ch. 12 to Waco, Tex. and waiver of standard minimum spacing requirements of Sec. 3.610 of rules in order to permit proposed allocation. Ann. Feb. 5. Staff Instructions Commission on Feb. 3 directed prepara- tion of document looking toward reconsid- eration of May 20, 1959 decision and grant- ing application of Wayne M. Nelson for new am station to operate on 960 kc, 500 w, D, in Concord, N.C., and denying mutually exclusive application of Fred H. Whitley for new station on same frequency with 1 kw, D, in Dallas, N.C. May 20, 1959 decision was stayed on July 30, 1959 pending action on petitions for reconsideration. Ann. Feb. 4. Commission on Feb. 3 directed prepara- tion of document looking toward denying application of Paul A. Brandt for new am station to operate on 1450 kc, 100 w, unl., in Gladwin, Mich. Sept. 15, 1959 initial de- cision looked toward granting application. Ann. Feb. 4. Commission on Feb. 3 directed prepara- tion of document looking toward granting application of Times and News Publishing Co. to change facilities of station WGET Gettysburg, Pa., from 1450 kc, 250 w, unl., to 1320 kc, 500 w-N, 1 kw-LS, DA-2, and denying applications of Price Bcstrs. Inc., for new station to operate on 1320 kc, 1 kw, D, in Frederick, Md., and Monocacy Bcstg. Co. for new station on 1320 kc, 1 kw, DA-2, unl., in Gettysburg. June 23, 1959 initial de- cision looked toward granting Price and denying Monocacy and WGET applications. Ann. Feb. 4. ( ^ Equipping a Radio Station? RCA Magnetic Disc Recorder Is a Great New Tool for Broadcasters ! It makes possible fast recording and playback of commercials and announcements. Extremely simple to operate, it minimizes the skill required to produce a professional recording. Erasable magnetic discs have a long life, equal to or greater than tape, thus production costs can be reduced. Whatever your equipment requirements, SEE RCA FIRST! Write for descriptive liter- ature to RCA, Dept. DC-22, Building 15-1, Camden, N.J. RADIO CORPORATION Of AMERICA 163 OK, KLM... WHAT'S SO SPECIAL ABOUT YOUR JET? All sorts of things. Mainly, the friendly things that happen inside the KLM DC-8. FRIENDLY? And then some! Everybody in the KLM family knows just how to make flying fun for you. Unexpected little pleasures pop up all along the way. Real china at dinner. Shaving and vanity kits. Your own personal towels. Many other welcome touches. IS IT FAST? COMFORTABLE? Well, the KLM DC-8'cruises at close to 600 mph. Inside it's so quiet you can hear a whisper. Vibration-free, too. And seats perfectly custom-contoured. WHEN CAN I GO? Anytime from April 1st on. Make your reservations to Europe now and — Whoosh! Wow! Go! — on the KLM DC-8! See your travel agent (professionals plan better trips) or KLM Royal Dutch Airlines. OFFICES IN: ATLANTA, BEVERLY HILLS, BOSTON, CHICAGO, CINCINNATI, CLEVELAND, DALLAS, DENVER. DETROIT, HOUSTON INDIANAPOLIS KANSAS CITY LOS ANGELES MIAMI, MILWAUKEE, MINNEAPOLIS, NEW ORLEANS, NEW YORK CITY, PHILADELPHIA, PITTSBURGH, ST. LOUIS, SAN FRANCISCO, SEATTLE, SYRACUSE, WASHINGTON, D. C. 164 BROADCASTING, February 15, 1960 OUR RESPECTS TO... Thomas Pescud Chisman No one would ever accuse Tom Chis- man of walking on eggs. Walking a tightrope, perhaps. But not eggs. Egg-walkers simply don't prac- tice the art of plain talk the way Mr. Chisman does. This inborn faculty was whetted on the stone of economic necessity. Mr. Chisman founded and for six years op- erated WVEC-TV Norfolk-Hampton, Va., as a uhf outlet in a vhf market. Finally, last November, he flipped the switch to put WVEC-TV on vhf ch. 13, thus securing an even stronger position as a significant competitive factor in the broadcast community there. The move to ch. 13 came after merger of three applicants competing for the vhf. WVEC-TV now is an ABC-TV affil- iate, supplementing this service with substantial educational and other local public interest features. It has alternate main studios and full production fa- cilities in both Norfolk and Hampton. WVEC-TV has a radio affiliate in Hamp- ton, WVEC, which Mr. Chisman put on the air in July 1948. Not Done Alone • Many have show- ered Mr. Chisman with personal praise for surviving his uhf venture success- fully, but the youthful executive nips this exuberance in the bud. Talking plainly he observes he could not have sustained this service to the Norfolk area without "friends" such as General Electric and NBC executives Tom Knode and Dave Adams (WVEC-TV was an NBC-TV affiliate while on uhf). Among these and others who encour- aged him during trying times, he also includes his older brother, J.W.W. (Bubber) Chisman, and his station staff. The staff of 32 agreed to an across- the-board salary cut in July 1958 (since restored, plus other increases) in order to help WVEC-TV survive. Of this group, 28 are still serving the station. "With loyalty like this, how can an op- eration fail?' Mr. Chisman asks. WVEC-TV is in its third year of pre- senting nearly 2Vi hours daily of in- class educational programming for area schools. Some 13,000 pupils are learn- ing American and Virginia history, Spanish, science and mathematics in these tv classes. Last year the Governor of Virginia appointed Mr. Chisman to a special Virginia State Commission on Educational Tv. This body has explored and recommends use of regular com- mercial tv facilities for educational pro- gramming pending any establishment of fulltime educational outlets. "For our new generation, television will be as important an adjunct to edu- cation as the textbook is today. I really believe this," Mr. Chisman says. Edu- cation is part of the commercial broad- caster's responsibility to his community, Mr. Chisman asserts, "and he must help" educators learn how to make the fullest, most effective use of this new medium. The Norfolk experiment has been under the auspices of Ford Foun- dation aid. The Public Knows Best • Mr. Chis- man talks plainly about threats of gov- ernment regulation of broadcasting. Last month he told the Norfolk Kiwanis Club, "Tv is capable of greatness. How- ever, government regulation will not end abuses in the industry. In the end the public must decide what it wants." He asked his audience, "What right have you to expect to be entertained all the time?" He reminded them, "If you don't like what you see on tv, turn it off. The finest censor you have of television is the on-off button." Even the Chisman children can't watch tv after 7 p.m. on school nights. It's impossible for a tv station to be "everything to everybody," he notes. "That's why we've concentrated on our educational series." Mr. Chisman also believes in backing his network "100%." If an affiliate is going to be worth its salt, he says, the network must have full cooperation. This effort is bolstered by strong local service, he stresses. The Chisman family has been making its mark on the Hampton scene since 1621. Thomas Pescud Chisman arrived Dec. 8, 1921. He was one of six chil- dren. Their father died when he was WVEC-AM-TV's Chisman His language is plain 11, so he learned at an early age some of the economic facts of life. He de- livered his share of newspapers, started working at a gas station when 14 and helped earn his way through the U. of Virginia with a variety of business op- erations. Some of his classmates were announcers at WCHV Charlottesville, Va., marking his first interest in broad- casting. Starting in Radio • During World II he served as lieutenant (j.g.) and ex- ecutive officer aboard an LST on am- munition duty in the Atlantic. After the war he worked with his brother in the retail oil business, but felt his future could be brighter in radio. After ex- ploring station operation at WFIL Phil- adelphia and WCHV, he ventured on the air with WVEC as its president- general manager. He holds the same title now at WVEC-TV. Mr. Chisman continued his military affiliation as a major in the National Guard 1947-50 and during 1950-52 he was called to active duty as captain in the Army, commanding an anti-aircraft battalion defending the National Cap- ital (he says he frankly would have pre- ferred Korea to his "paper-clip war"). Mr. Chisman has served in a number of executive positions with the Virginia Assn. of Broadcasters, is president for the 1959-60 term. In 1954 he was one of the originators of the Committee for Competitive Television, the national group which fought to strengthen the survival prospects of uhf in the long- established vhf climate. Locally he is one of seven commissioners on the Peninsula Port and Industrial Authority. He is director of the Peninsula Indus- trial Commission and the Peninsula Assn. of Commerce and previously had served with various other civic, busi- ness and fraternal organizations. WVEC-AM-TV have received nu- merous citations attesting to their part in this community service. On Jan. 29, for example, WVEC-TV aired a half-hour tribute to Hampton on the occasion of its 350th birthday. Apparently Mrs. Chisman is a plain talker too. Back in 1943, when she was still Miss Martha Pamela Merritt, she received a letter from Mr. Chisman which indirectly speculated about pos- sible discussion of matrimony after completion of certain education, estab- lishment in the business world, etc. Her reply: they would be married that Oc- tober. They were. The Chisman children include Thomas Jr., 14; Martha Pamela, 12; Lila Elizabeth, 10, and Anne Meri- wether Miche, 4. Occasionally Mr. Chis- man enjoys his game of golf, but more frequently he's relaxing by swapping notes with his son about sailing and speed boating. BROADCASTING, February 15, 1960 165 EDITORIAL He who throws stones FAIR-minded people are bound to feel that broadcasters and advertisers are being subjected to cruel and unusual punishment. Admittedly, some broadcasters and some advertisers and agencies were caught napping on quiz program trickery or payola or misleading commercials. But they moved swiftly as soon as the abuses were disclosed. The FCC, although it may have dawdled before, acted as expeditiously as the law permitted. The FTC even more promptly instituted proceedings in its area of authority amid charges it was going beyond the law. When the stunning disclosures emerged from the House Legislative Oversight Committee last fall on quiz-rigging, there were expressions from high places that the short- comings should be corrected from within — by voluntary self-discipline — to avoid legislation that might veer dan- gerously toward censorship. The President, the Vice Presi- dent, the Attorney General, the FTC and the FCC, as well as many Congressional leaders urged voluntary action. And that is exactly what has been happening. Individual broadcasters swiftly took inventory and fired offenders — both in quiz-rigging and in payola. Networks invoked new disciplines to purge their schedules of deceitful or improper practices. NAB strengthened its voluntary codes. Advertisers and agencies convoked extraordinary meetings to clean house and clean up copy. It seemed all were convinced that broadcasters and ad- vertisers had seen the light — all except the House Oversight Committee. First came its "interim report" (handed out Friday, Feb. 5, but for release on Sunday, usually a dull news days). Then, last Monday, it resumed hearings, snatch- ing headlines on payola, even though the FCC already had instituted rulemaking proceedings to end that and other objectionable practices, and the FTC had been moving al- most daily against recording companies, distributors and others on the hand-out end of payola. How many times does the committee want the broad- casters to say "uncle"? Payola and quiz-rigging are as dead as the hula hoop. They died the day they were exposed. No station would dare risk loss of its license by willfully per- mitting undercover payments to disc jockeys or smuggled unpaid advertising on its facilities. And if one did, the FCC can take punitive action, not only under seldom-ex- ercised existing regulations but under its proposed new rules, which should be implemented forthwith. So some broadcasters and some advertisers were duped. It won't be the last time in our country that such things will happen. The record also shows that some members of Con- gress (and others in public life) have been indicted for tax evasion, bribery and various forms of payola, like mink coats, refrigerators and oriental rugs. Some, without con- tributing anything to benefit the public, have gone on junkets at taxpayers' expense, using counterpart funds for spending money. Some have and do practice nepotism, not neces- sarily a nefarious practice, but certainly questionable if the government does not get its quid pro quo in services per- formed. Then there's patronage wherein unqualified but politically loyal folks have been known to get good-paying sinecures. The number of Congressmen who have abused their privileges is obviously a fraction of the total Congress. The number of broadcasters and advertisers who have misled the public is a minute percentage of the legions in these proud and hitherto respected professions. It should be noted that Congress has been in business 184 years; radio 40 years and television just about a decade as a full-blown mass medium. In its "interim report," the House Committee ignores the maxim that he who is governed least is governed best. It has thrown together a mish-mash of legislative proposals going beyond anything ever seriously entertained by any Congress. The report is a shining example of inconsistency. After holding that the FCC and the FTC have ample authority to "eradicate most, if not all, of the deceptive and corrupt practices in broadcasting" it reaches the conclusion that broadcasters cannot be relied upon to correct abuses and that all indications "point unmistakably to the need for further legislation." There are equally muddled observations, legal misinterpretations and non sequiturs. Chairman Oren Harris says he will seek legislative action at this session. This does not square with what the leadership on both sides has indicated, particularly in the light of early July adjournment in time for the political conventions. There's no urgent need, therefore, to discuss the merits of the committee report. It does not constitute legislation. Bills to outlaw payola and fraudulent practices, however, might well be enacted. No responsible broadcaster would offer serious objection. Network licensing and authorization of suspensions or fines present infinitely more delicate problems, and Congress can be expected to move on them with care and deliberation. There has been a superabundance of loose talk and shallow thinking. The Oversight Committee cannot be denied credit for exposing wrongdoing. It has put broadcasters and advertisers and the regulatory agencies on their good be- havior. The fast and loose era is over. Broadcasters and adver- tisers, and all media, will find it tougher to do business with the government. They are under surveillance as never before. All must police their ranks to eliminate the offenders and the charlatans. The alternative will be regulation that will be harmful, restrictive and dangerous to our free institutions. Based on past performances, the Oversight Committee can be expected to lay it on as long as it can capture head- lines from a gloating press. It has $450,000 to spend. And we imagine every subcommittee member feels he can ride the investigation hell-bent for higher political office. Advertising and advertising media will be judged on the basis of what takes place between now and when the new Congress and administration take over next January. A good start has been made in self-correction. There can be no let- down if onerous legislation is to be avoided. Drawn for BROADCASTING by Sid Hit "How about a little payola for me not to play these records?" 166 BROADCASTING, February 15, 1960 EENVILLE THE PIEDMONT INDUSTRIAL CRESCENT the D ICK industry . . . creates buying power in the Piedmont Industrial Crescent ! The South's vast brick industry is another reason why WFMY-TV . . . located in the heart of the industrial Piedmont ... is the dominant selling influence in this $3,000,000,000 market. WFMY-TV serves . . . and sells in this heavy industrial 54-county area where 2,250,000 people live, work and buy. CHARTED SUBSCRIBED Represented by Harrington, Righter and Parsons, Inc. New York, Chicago, San Francisco. Atlanta, Boston, Detroit tu-fmy-tv ■NOW IN OUR 11th YEAR OF SERVICE' GREENSBORO, N. C. ROCHESTER, NEW YORK First in New York State's 3rd largest arket with 31.5% more homes reached than the second station. ARB Rev. Jan. 15, I960 NBC - ABC — CHANNEL 5 • ROCHESTER Represented b BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Executive and publication headquarters : Broadcasting • Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8-1022. Editor and Publisher Sol Taishoff Managing Editor Edwin H. James Editorial Director (New York) Rufus Crater Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. Special Projects Editor. David Glickman Associate Editor Harold Hopkins Assistant Editor: Dawson Nail; Staff Writers: George Darlington, Malcolm Oet- tinger, Leo Janos, Sid Sussman; Editorial Assistants: Bob Forbes, Rita Larue, Pa- tricia Funk; Secretary to the Publisher: Gladys Hall. BUSINESS V.P. & General Manager Maury Long Assistant to the Publisher: Lawrence B. Taishoff Sales Manager: Winfield Levi (New York) Southern Sales Manager Ed Sellers Production Manager George L. Dant Traffic Manager Harry Stevens Classified Advertising Doris Kelly Advertising Assistants: Merilyn Bean, John Henner, Ada Michael. Comptroller Irving C. Miller Assistant Auditor Eunice Weston Secretary to Gen. Mgr Eleanor Schadi CIRCULATION & READER'S SERVICE Subscription Manager. . Frank N. Gentile Circulation Assistants: Charles Browne, Gerry Cleary, David Cusick, Christine Harageones. Director of Publications John P. Cosgrove BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Editorial Director Rufus Crater Bureau News Manager ... Donald V. West Associate Editor David W. Berlyn N.Y. Features Editor . . Rocco Famighetti Assistant Editor Jacqueline Eagle Staff Writer Richard Erickson Business Sales Manager Winfield R. Levi Sales Service Mgr... Eleanor R. Manning Eastern Sales Manager. Kenneth Cowan Advertising Assistant. . . Donna Trolinger Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. Midwest News Editor John Osbon Midwest Sales Mgr.: Warren W. Middleton Assistant Barbara Kolar Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor Bruce Robertson Western Sales Manager Bill Merritt Assistant Virginia Strieker Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. * Reg. U. S. Patent Office Copyright 1960 by Broadcasting Publications Inc. 18 BROADCASTING, February 22, 1960 the Price isRlGHT FIRST IN COLOR FIRST IN PROGRAMS FIRST IN TEXAS In Gorgeous Color . . . Watch Bill Cullen in "THE PRICE IS RIGHT" Wednesday nights over NBC-TV For Lever Brothers. Yes, The Price Is Right when home makers get the whole color- full picture via compatible color television. The magic of the modern super-market is set down right in the living room with every product displayed with the exact colorful persuasion planned by its manufacturer. New packages and products are appearing in increasing numbers at WBAP-TV, where complete color facilities include the new RCA television color tape recorder. $ |CHANNEL FORT WORTH 3900 BARNETT ST. DALLAS 1900 NORTH AKARD PETERS, GRIFFIN, WOODWARD, INC. Exclusive National Representatives PROOF: In North Carolina's biggest Metropolitan market, total retail sales within WSJS-Television's Grade A Coverage area come to $1,396,079,000. Only WSJS-Television offers this strong signal strength in its industrially rich Piedmont market. "^T^I7"S55*3r2SR television Winston-Salem/ Greensboro [^Sm BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO February 22, 1960 Vol. 58 No. 8 A BIG JOB: KEEPING AD COPY CLEAN The behind-scenes story of the way three tv networks screen thousands of advertisements a week to protect the public "You don't like the ads on tv? You should have seen the ones we didn't run!" The remark was made by the head of a tv network continuity department. Though uttered strictly in a joking vein, it reflects a hard reality that has been overlooked by many in the current con- troversy over tv advertising: • The tv industry, through existing self-regulation, each year turns down millions of dollars in advertising it feels unsuitable for its air, and, perhaps more to the point, either eliminates or forces modification of hundreds of ads that don't meet its standards. These commercials were not broad- cast on tv: • A laxative ad that compared the human colon with a railroad round- house. • A beer commercial that stressed the product's non-caloric and non- fattening attributes. • A commercial in a children's pro- gram which offered a picture of a bosomy babe as a premium. • A soap commercial featuring an "over-exposed" model in a shower. • Ads for a proprietary product whose counter displays, citing "as advertised on tv," made claims not per- missible on the network. • Commercials for a personal prod- uct which although not in itself harm- ful, might have led users to neglect medical attention. These are but a few of the commer- cials and copy treatment that don't make it across the desk of network continuity departments. They are joined by countless others that never get in the door, banned specifically by the NAB's Tv Code provisions (see below), to which all the networks sub- scribe. Three in the Saddle • To a large degree, responsibility for what appears in television commercials rests with the three continuity acceptance direc- tors of the networks: Grace Johnsen at ABC, Herb Carlborg at CBS and Stockton Helffrich at NBC. Their de- partments pass on every commercial that appears either on their networks or their owned-and-operated stations. By extension, they rule on almost all commercials which appear in national spot. As a matter of policy, major agencies check first with the networks before they put a commercial into spot. If the network will take it, they rea- son, it's likely to make it everywhere else. There's an economic as well as esthetic reason behind this. Finished commercials cost money. If they're not acceptable, better to find out in the storyboard stage than when they're in the can. Also, a spot commercial cam- paign is likely to be run on an o&o somewhere, and many move from spot to network after their test market runs. The three networks scrutinize well over 100,000 individual commercials a year. ABC puts its total at about 3,000 a month. NBC in 1959 cleared 3,500 film commercials for local accounts in Chicago, Los Angeles and New York alone. Last Thursday, 118 commer- cials cleared through NBC's continuity office in New York, 113 of them for network use. CBS establishes its work- load as "in the many thousands," al- though the work is handled on both coasts, the lion's share of traffic passes through New York. Clearing the Commercial • Almost universally, the first thing a network does when it's offered a new account is to check it with the Better Business Bureau. Not only does it check for any complaints about the product it- self, but also about the reputation and standing of the advertiser. Step 2 is with Federal Trade Com- mission and the Food & Drug Admin- istration sources when applicable, to see if there have been citations against the advertiser or his product. (If a commercial should be cited after it On guard at networks • Two men and a woman wield make-or-break power over thousands of commer- cials submitted to them every week for screening. The three, who han- dle continuity acceptance functions at the major networks, are (1-r) Grace Johnsen, ABC; Herb Carl- borg, CBS, and Stockton Helffrich, NBC. Their careful review of adver- tising copy as well as routine checks of company business records, pro- tect viewers from large numbers of commercials, catching the objection- able copy frequently before it ever gets into production. NAB, as the industry's trade association, operates an extensive code structure based on ethical rules and an after-the-fact check of what goes on the air. Ac- tually, NAB's code operation in- cludes frequent informal contacts that sway decisions to use or aban- don copy claims. BROADCASTING, February 22, 1960 21 AFA's new self regulation procedure A local self-regulatory structure operated by advertising clubs affili- ated with the Advertising Federa- tion of America moved out of the conference room and into the action stage last week. Details of the AFA procedure, supported by the Advertising Assn. of the West, were sent to 179 adver- tising clubs by James S. Fish, adver- tising vice president of General Mills and chairman of AFA. "The grass roots structure of this combined force for advertising action is the best possible guarantee of success," Mr. Fish told the clubs. The AFA plan (Broadcasting, Feb. 8), calls on local ad clubs to develop a close liaison with the local Better Business Bureau, pledging the clubs "to oppose all dishonest and deceptive advertising, plus those 'gray area' advertisements which offend good taste." appears on the network, another in- vestigation is started. If the network feels there's a question about it, the commercial is dropped. If on the other hand they're assured the first clear- ance still stands, the network adopts an "innocent until proven guilty" posi- tion and lets the commercial run pending official disposition of the case.) After touching these bases, things get more complicated. The networks require substantiation, in writing, of all claims for the product, including laboratory tests and verification of all endorsements. Disinterested parties, like the American Medical Assn., may be consulted. If that doesn't satisfy them, they'll look it over themselves. Once assured the product will do what it claims to do, then the network goes on to the commercial itself. Quite often this investigation starts with shooting scripts and storyboards. After elimination of the more obvious violations of code or network stand- ards, questions usually have been re- duced to matters of (1) taste or (2) treatment. And now the shooting starts. In both areas guideposts become highly subjective, and the network continuity expert must rely as best he can on precedent and common sense. The Problem Cases • The three net- work continuity departments, though independent, are in general agreement on most points. One is that proprietary products, as a category, cause the most grief, and their comparative selling techniques are the most troublesome. When an advertiser starts knocking his competitor, or trying to show the Each club is to establish an adver- tising ethics committee to develop and direct a pledge of ethics for advertising in the area. The pledge will be distributed to all advertis- ers, agencies or media in the area to obtain full compliance. Names of signers will be publicized. Ad club members will be asked to report all violations of ethical ad- vertising to their own ethics com- mittee and in turn to the BBB. endeavoring to halt abuses by con- ferences outside BBB. If local club action is ineffective, the report will be in the hands of BBB which will make "normal contacts with the ad- vertiser in an effort to secure compliance." AFA hopes the local BBB review board will handle the problem. A procedure effective in Cleveland is based on a review panel manned by many ad club members. If all this advantage of his product over a com- petitor's, two things happen: (1) shad- ing of the facts involved in the compari- son and (2) magnification of the differ- ences between the products. This can lead to such complaints as that in a medical journal against the speed claims of a headache remedy — the difference in speed between two products amounted to four seconds. But even in more difficult areas the networks usually are able to reach a compromise. Actual turndowns because of inability to agree on how to handle a product which itself is acceptable num- ber only several hundred a year. Demonstrations, too, are a problem, although not as great as the comparative selling angle. Recent FTC citations in this area have intensified network activi- ties and led to some new requirements. Now all demonstrations must be sub- jected to the same standards which pre- viously were concerned mainly with the product itself. NBC's Helffrich puts it this way: "It's not poetic license we're after. We want only to insure that com- mercials are devoid of any artifice which materially misrepresents the facts." The general attitude is that there's no ques- tion about using a substitute for ice cream that will stand up under the lights during filming of a commercial. But there's definitely a question about using such a substitute to demonstrate the texture of the ice cream. Dramatizations, particularly the "white coat" kind that once were preva- lent in tv commercials, are less a prob- lem then before. There still are doctors in commercials, but they're actual ones, not actors posing as medical men. fails, the next step is prosecution by the BBB. Ad clubs are advised to send complaints of offensive adver- tising to AFA headquarters, where a national ethics group will consider further action. In cities lacking a BBB unit, AFA will supply plans for a vigilance committee. Morton J. Simon, Philadelphia lawyer and counsel for AFA, ad- vised Media Research Assn. in New York Feb. 17 that "the spines of people who hate advertising are going to stiffen" during the election year. He found significance in this aspect of recent Washington hear- ings: "All the witnesses testified that the American system of commercial broadcasting is the best," he said. He predicted Congress will "be especially hard on the reliance placed on ratings," adding that he believes Congress "will be reason- ably sensible about things." More Problems • Not the least of the difficulties facing all network continuity is consistency — or lack of it. Especially when questions reach the subjective level, a case may arise in which a West Coast official clears a certain technique that the East Coast rules against. The same applies among the different net- works themselves. When one network accepts a particular product or commer- cial, agencies quite often will use that clearance to try to persuade the others. When the commercial involved may represent several millions in billings, economic pressures on the holdouts can be substantial. This situation has caused some to suggest the need for more definitive standards jointly shared by all networks, removing the product and commercial acceptance aspects from the competitive arena. Although it is difficult to rule on code or standards grounds, the networks make every effort to discourage the "negative sell" — that which points up the unpleasant consequences of not using a product, rather than the pleasant consequences of using it. That the network continuity depart- ments have not achieved perfection in conforming to all that their many pub- lics demand is evident in the current storm which surrounds their work, as well as in the management efforts being expended to tighten operations still fur- ther. But there's at least a backhand compliment to their efforts inherent in one of their sorest problems: Persuading a new-to-tv advertiser that what he got away with in another medium just won't go in tv. How NAB Operates • Self-regulation 22 (LEAD STORY— BROADCAST ADVERTISING) BROADCASTING, February 22, 1960 The "content" of a rating point on wpix-11 and the top network- station in New York is the same! Nielsen proved that incomes, home ownership, ages, jobs, etc. follow identical patterns.* The reason is logical and understandable, wpix-11 is pro grammed like a Network station with net work-proven and network-quality shows every half-hour, every night. This WPIX-11 'Special Nielsen Qualitative Study for WPIX-11 . "network look" brings increased sales impact to your commercial messages — makes them more receptive, more effective, more productive. Where are your 60-second commercials tonight! new york Details upon request. ©I960, WPIX BROADCASTING, February 22, 1960 23 of advertising through the industry's trade association, National Assn. of Broadcasters, takes two forms. First, the NAB Television Code; second, the NAB Standards of Good Practice for Radio Broadcasters. The tv code has been strengthened recently to cover quiz rigging and re- lated practices in direct language. Simi- lar language has been added to the radio standards. Enforcement machinery is inherent in the tv code, with station subscribers deprived of the code seal for violations. This is done by NAB Television Board action after informal complaint proce- dure has been followed through the NAB Code Review Board. In June, 1959 the Tv Board pulled the seal from 13 station subscribers that carried com- mercials for Preparation H, a hemor- rhoid remedy not permitted under the "intimate personal products" section of the tv code. A dozen or so other sta- tions resigned from the code rather than give up the Preparation H business. The radio standards contain language generally similar to the tv code but there is no enforcement or punitive machin- ery involved. Both, of course, are pure- ly voluntary. Steps to strengthen both structures will be submitted to the NAB board at its March 9-1 1 meeting in Washington. Back and Forth • Tv code enforce- ment at NAB Washington headquarters is directed by Edward H. Bronson and Harry Ward. Both have extensive broad- cast experience. They shuttle to New York, keep in touch with an elaborate monitoring setup, contact the network clearance units and acquaint Donald H. McGannon, Westinghouse stations who is code board chairman, with current developments. They remain close to E. K. Hartenbower, KCMO-TV Kansas City, chairman of the code group's per- sonal products subcommittee. There's no way of tabulating the re- sults of their activity. The two comment informally and interpret code language via telephone, luncheon and Manhattan liaison. Recently there have been signs that major networks weren't entirely happy with the NAB-network liaison [Broadcasting, Feb. 15]. Since last summer the NAB proctors have been developing closer contact with Assn. of National Advertisers and American Assn. of Advertising Agencies. An NAB West Coast code office services the tv film production center in Los Angeles. SELF-POLICING WONT CLEAN UP ADS So Fairfax Cone says, calling for action by FTC, FCC and BBB Strong, swift action by the Better Business Bureaus on the local scene and the Federal Trade Commission and the FCC on the national scene to stamp out false and deceptive ad- vertising was called for last week by Fairfax M. Cone, chairman of the executive committee of Foote, Cone & Belding. "Talk of self-policing leaves me very cold," he told the Los Angeles Advertising Club in a luncheon talk Tuesday. While dwelling chiefly on the current dilemma in television, his feel- ings ranged to cover all media. "There is no confu- sion in my mind about honesty in advertising. Nor do I think there can be degrees of hon- esty. Honesty and dis- honesty are like white and black. And the grays all represent the latter," he said. BBB, FTC and FCC "have all the power that is required," he said. "My only question about them has been why they have been so quiet and so painfully slow (as with cigarette ad- vertising)." Mr. Cone also offered some sweep- ing (though "tentative") proposals for reforms in television programming to improve the cultural level, equalize advertiser costs in line with actual Mr. Cone listener "circulation" and conserve creative talent which is being used up "much faster than it can be recruited." His suggestions: • Change the present 26-week al- ternate sponsorship pattern (actually 24 weeks, since the net- works pre-empt two programs for "spe- cials") so that four of each 24 programs are rescheduled with other than the regular fea- tures. Thus, if the ad- vertiser's "regular pro- gram feature is Have Gun or Danny Thomas or Red Skelton, he would have 20 of these, scheduled five-in-a-row, with every sixth pro- gram devoted to polit- ical discussions, scien- tific developments, ad- ventures in the arts or whatever might be de- veloped for intellectual viewing." This would produce \Vz hours of such shows each night (half-hour on each net- work). • Advertisers possi- bly would find such a plan acceptable "if only the price for the programs of narrower interest were made commensurate with the audiences delivered." Actually, he said, "the only question I see here is whether the net- works and the stations will willingly de- crease their take. So far they have been unwilling to do this." ("Advertisers pay the same amount for time for a 15-rating show that they pay for a 30-rating program. And this, you know, is going to change.") • Take all this week's programming, save the news, and "play them again next week." The alternate-week re- run plan would curb excessive creative drain and permit program improve- ment since 3,000 hours of annual nighttime network programming would be reduced to 1,500 hours. Further, "instead of every program viewed elim- inating two other programs where the time is the same, there would be an opportunity to view two out of every three programs broadcast." Taste and Tv Ads • Mr. Cone had something to say about "taste" in tv advertising too. "Fortunately, it is something that we can do something about. It requires no outside commit- tee or commission." One single thing governs taste in tv commercials, Mr. Cone said. "It is to remember that there are no three-inch advertisements in television. There are only full pages; or, better still, double trucks." Mr. Cone said the "television ex- perience is total." He found it interesting "to compare the products that bother most people in television with the product advertising in newspapers and magazines. I can assure you that these are the same. The only difference is that they are only a part of what is there when you turn a page. You may actually never see them. "In television there is no such free- dom. You can't overlook what fills the 24 (BROADCAST ADVERTISING) BROADCASTING, February 22, 1960 Fairfax Cone talks about tv programs and ads Here are some of the pungent observations made Tuesday by Fair- fax Cone, chairman of the executive committee of Foote, Cone & Beld- ing, before the Los Angeles Adver- tising Club: • "Television has been a business to make money in, and not, prima- rily, a way to serve. This is wrong." • "Exactly how broadcasting and advertising will answer their critics . . . I can't be sure." The Doerfer plan (FCC Chairman John C. Doer- fer) whereby the networks will pro- gram cultural shows regularly in prime evening time "may be a be- ginning," but he deplored the fact it "came out of what seems to be an agreement with the FCC to trade-up television." • "Let us decry the notion that any committee or commission is any more necessary to responsible tele- screen without turning away from that screen altogether." Noting there are "certain subjects and certain products that are not discussed in detail and described, ever, in polite so- ciety," Mr. Cone felt "our networks and our stations should refuse advertisers and agents the right to introduce these anywhere and in any way that would be distasteful at a dinner table. "There are some things that don't belong on television; and only an idiot or a money-grubber could fail to know precisely what these are." Mr. Cone felt the "tasteless people in our business" can be dealt with effec- tively by those who uphold ad quality. "We can refuse to play in the same company. And when some General Foods and General Mills and General Electrics and Carnations and Purexes do this, their bad taste in tv commercials will be no problem." Confusion and Compromise • Mr. Cone said he felt that the "belated pro- posals of the Assn. of National Adver- tisers for an advertising advisory coun- cil was the result of confusion and compromise." He also felt the inter- change plan suggested by the American Assn. of Advertising Agencies "is slow and uncertain; it depends on sweetness and reason and logical persuasion." Mr. Cone claimed dishonest advertis- ing is "rarely amenable to any of these, or it wouldn't have been made in the first place. Somebody has to be tough to get rid of it; and who could possibly do this better than the duly constituted bodies?" The FC&B official said, "I think it will take the law; just as it takes the law to put down other invasions of vision broadcasting than to the re- sponsible theatre or the movies or the press. I know there are differ- ences in these various means of communication. But I can't believe there is any difference at all in the accountability that each one has to itself and to its audience, to the public it serves, to be free." • "The fact remains . . . that it is everybody's air that the broadcasters and the advertisers are using. If, as I believe, they are satisfying a large majority in their use of this air to- day, there is another group, a minor- ity, that has some rights tomorrow. . . . This minority . . . has been overlooked, or over-ridden, until its cause has become an intellectual and political cause through our neg- lect together." • "The things most critics object to in television are things that hold private property and personal rights by thieves and swindlers.". At another point, Mr. Cone noted in- cidentally that FC&B and one of its clients have been cited by FTC for a commercial "that the FTC believes fails to prove its promise. I tell you this be- cause someone who doesn't know me very well may think that what I have said was in part butter for the FTC bread. But I assure you that it isn't. "We hope to get an FTC reversal. Indeed, we expect to, because there was no intent to deceive. But however we fare in this instance makes no difference in the total picture. "We need the FTC strong. And we need it successful." Media not immune from ad responsibility The public and moral responsibility of advertisers to the public must be shared by all media — newspapers, mag- azines and broadcasting — FTC Chair- man Earl W. Kintner told the New York chapter of the Public Relations Society of America last Tuesday (Feb. 16). " Mr. Kintner also warned that media are not immune from responsibility for deceptive advertising. He said he hopes that the FTC "never will find it neces- sary to make any publishing medium, printed or broadcasting, party respond- ent in a deceptive advertising case." If the FTC does its job under existing law and the advertising industry "does a proper job of self-regulating, then this serious step need not be taken," he stated. Wherever we can extend our up all the other mass media of com- munications; the western movies, crime stories in newspapers, popular fiction in magazines, and the sex and sadism of the paper-back nov- els. These are the great attractions in each field. . . . Altogether, this is why I cannot easily agree that tele- vision is at odds with the public taste." • "The truth is that there is no advertising hold" on programming. What there is, is a clear-cut prefer- ence by the majority of television viewers for regular programs of the type that make up the top of the Nielsen list. And advertisers buy these to talk to every one they can; just as they buy space in Reader's Digest and Life and Look and The Saturday Evening Post, and the Sun- day supplements for the largest cir- culations available." effectiveness through cooperation and voluntary compliance, we try to do so," he added. Although the FTC has not yet joined the publishing medium as a party respondent, Mr. Kintner pointed out that there is no express statutory exemption for media. In discussing the FTC's stepped up efforts 10 meet "a serious trade regula- tion law enforcement problem," Mr. Kintner mentioned that prior to the congressional investigation of tv quiz shows, the Commission received each month from 20 to 25 letters of com- plaint covering television or radio com- mercials and about 175 letters on printed advertisements. When complaint letters, including those concerning printed advertisements, he said, jumped to almost 1,000 per month, "plus hun- dreds and hundreds I have personally received," the Commission launched a crash program to re-evaluate fairly the scope and extent of false, deceptive and misleading advertising. The Commis- sion, he continued, has become a nerve center for the receipt of complaints from the public, the dispatch of guides for compliance with the law to the industry, and the institution of legal proceedings where they are called for. Mr. Kintner had good words to say of the broadcast industry's attack on the problem of deceptive advertising: ". . . Nor is there any doubt in my mind that the radio and television broadcasting industry is engaged in a good-faith, massive effort to clean its house in the same respect, to maintain public goodwill and approval of the advertising being broadcast over these media." BROADCASTING, February 22, 1960 25 AD CLINIC DIAGNOSES RADIO-TV But west coast group can't decide whether the patient is sick Broadcast programming and advertis- ing were attacked and defended with equal vehemence at the second annual Broadcast Advertising Clinic of the Hollywood Ad Club held Wednesday (Feb. 17) in Hollywood. But when the club's awards for the best commercials of radio and television for the past year were played at the luncheon session, everyone agreed with Thomas Free- bairn-Smith, executive secretary of Academy of Tv Arts and Sciences, that they were outstanding examples of "good taste, good entertainment, good salesmanship." There was less agreement, particular- ly among the broadcasters in the audi- ence, with the suggestion of the luncheon speaker, Douglas Anderson, partner in the Los Angeles advertising agency of Anderson-McConnell, that the most-needed contribution they could make to advertising would be to raise their commission to agencies from 15% to 20%. Mr. Anderson said that the raise could be gradual, 1 % every six months starting May 1 of this year. Broadcast- ers could easily absorb such increased commissions, he commented, by tight- ening their operating expenses or cutting down on the fees paid to their sales representatives. He said such a move might double the profits of the agencies receiving them. The result would be two-fold: Improved advertising, as the agencies could then afford to employ better people, and increased business for the stations. The agency executive made his pro- posal after chiding the station opera- tors for scheduling so many spots and becoming so rich that they no longer bother to say "thank you" for a $1 million order. Both the criticism and the suggestion for higher commissions were couched in language similar to that of his self-assigned topic: "Can Broadcast- ers Become Millionaires and Still be the Same Old Loveable You?" The remarks were delivered with a joviality that left many listeners in doubt as to just how serious Mr. Anderson was. He did nothing to clear up this doubt. 'Criminal Assault' • There was no doubt, however, that Marvin Cantz, partner in another Los Angeles adver- tising agency, Tildds & Cantz, was dead- ly serious when he charged some broad- casters with a "criminal assault" against the public and the advertiser in their misuse of "stagnant air for the reckless pursuit of listeners and viewers." Stating that "advertising depends largely on the public's attitude toward the medium that carries it," Mr. Cantz described good programming as not a "formula" but an "attitude, a responsible attitude by those who determine how and what is communicated to the audience and, equally important, what is not. An awareness of their responsibility to the public, an attitude of respect for the ambitions and hopes of the individual, the community, the nation, and a clear understanding of the proper advertising climate so essential in today's competi- tive economy, will give broadcast media the substance, purpose and maturity it desperately needs," he declared. Neil Reagan, vice president of Mc- Cann-Erickson, called for a greater use in broadcast advertising of "the personal approach, the most comprehensive and effective form of human communica- tions." It is particularly important in radio and television, he said, because the "broadcast message goes to a non- captive individual with unlimited free- dom to accept, reject or ignore. It must overcome inertia and indifference. "The personal approach is most like- ly to succeed when it is directed from personality to personality," he stated. Good news for program producers who prepare some 200 pilot programs each year with only a dozen or so ever materializing into tv series was offered by Bud Stefan, head of BBDO's Holly- wood office. Four of his agency's clients, he said, are telling producers exactly what their programming requirements are and are helping to finance the pilots. He said that, with video tape, such ad- vertiser-producer cooperation could spread from network tv into regional and local campaigns, noting that it is a healthy and hopeful sign when ad- vertisers begin thinking about the right kind of programs instead of only ratings. Responsibilities • Asked to discuss "The Broadcaster's New Responsibili- ties," a panel of station executives agreed that there are no new responsi- bilities, just the same ones they have always had, only "now they're on page one." Stations are responsible to their audiences, their advertisers, their own- ers, the FCC and the FTC, they said. But the panel members agreed that if they gave their listeners and viewers the best possible service, they would also be serving all the others. Robert Light, president, Southern California Broad- casters Assn., was moderator of the panel, which represented all types of stations: Peter Robinson, KABC-TV, and Fred Ruegg, KNX (network-owned stations); Al Flanagan, KCOP (TV), and Bob McAndrews, KBIG (non-network stations); Art Crawford Jr., KCBH (FM) (fm stations). The advantages of group station operations were described by Robert Purcell, Crowell-Collier Broadcast Div. (radio); Kenyon Brown, Broadcast Div. of NAFI Corp. (tv); Wendell Camp- bell, Storer Broadcasting (both radio and tv). Functions of the station representa- tives, originally confined to selling time, now include so many other services that "Only about 40% of a rep firm's em- ployes are salesmen, the remaining 60% devoting their time to administra- tive work and such creative services as research, sales development, sales pro- motion and advertising," Walt Davison, NBC-TV Spots Sales, reported. Station representation is a $178 million-a-year business, he said. Also participating in the station rep panel session which opened the day- long clinic, Bill MacCrystal of H-R Television and Walter Lake of Daren F. McGavren Co. stressed the impor- tance of keeping time buyers fully in- formed about not only the stations on a rep's list but the markets and the com- petitive media as well. Garry Hollihan, Edward Petry & Co., noted that "At least once a month a major revolution takes place when a station changes its program format and it's up to the rep to let the buyers know about it. For awards, see next page ARB Date Thur., Feb. 11 Fri., Feb. 12 Sat., Feb. 13 Sun., Feb. 14 Mon., Feb. 15 Tue., Feb. 16 Wed., Feb. 17 ARBITRON'S DAILY CHOICES Listed below are the highest-ranking television network shows for each day of the week Feb. 11-17 as rated by the multi-city Arbitron Instant ratings of American Research Bureau. Program and Time Untouchables (9:30 p.m.) 77 Sunset Strip (9 p.m.) Gunsmoke (10 p.m.) Maverick (7:30 p.m.) Danny Thomas (9 p.m.) Rifleman (9 p.m.) Wagon Train (7:30 p.m.) Copyright 1960 American Research Bureau Network Rating ABC-TV 32.2 ABC-TV 27.6 CBS-TV 33.5 ABC-TV 25.7 CBS-TV 25.0 ABC-TV 24.7 NBC-TV 30.7 26 (BROADCAST ADVERTISING) BROADCASTING, February 22, 1960 If you are only interested in 32 markets, pardon the inter- ruption. But if you're after the top third of America's markets you've got to include Don't go away! If you want GOOD OLD 33, win it the way others do — with WHIO-TV and/or WHIO. In finer type, elsewhere, you'll find this month's reasons why. In fine fettle, you'll find National Representative George P. Hollingbery a- waiting in his fact-crammed offices with all the other reasons you could ever need. GOOD OLD 33 THE DAYTON MARKET One of America's Great Area Stations Reaching and Holding 2,881,420 People— in 41 Counties of 3 States You Can't Skip GOOD OL THE DAYTON MARKET B-=j==q 33rd in Population 650,400 28th in Consumer Spendable Income $1,400,214,000 Now — Dayton is the 3rd Market in Ohio Channel Dayton Ohio Associated with WSB, WSB-TV, Atlanta, Georgia and WSOC, WSOC-TV, Charlotte, North Carolina BROADCASTING, February 22, 1960 27 The pick • Outstanding ra- dio and tv commercials pro- duced in Southern Califor- nia during 1959 were hon- ored February 17 when the Hollywood Ad Club pre- sented its Broadcast Pro- ducers Awards. Awards were presented to producers of 1 1 tv and four radio commer- cials. Honorable mentions went to producers of nine tv and four radio commercials. Thomas Freebairn-Smith, ex- ecutive secretary, Academy of Television Arts & Sciences, made the presentations. The luncheon was part of an HOLLYWOOD ADVERTISING CLUB— 1960 BROADCAST PRODUCERS AWARD WINNERS TELEVISION ADVERTISER AGENCY PRODUCER ONE-MINUTE LIVE Bell & Howell McCann-Erickson Jerry Fairbanks Award: Hon. mention: S.C. Johnson (J-Wax) Tidy House (Perfex) Foote, Cone & Belding Guild, Bascom & Bonfigli Prods. MPO Prods. La Brea Prods. Award: Hon. mention: Award: OVER ONE-MINUTE LIVE Dodge Div. Grant Adv. ABC Chrysler Best Foods — GB&B Wayne Steffner Skippy P. Btr. Prod. Prudential Reach McClinton MGM-TV 30-SECOND LIVE Northwest Campbell-Mithun Desilu Products Airlines ANIMATED OVER ONE-MINUTE Award: Award: Hon. mention: Award: Hon. mention: Best Foods- Nucoa GB&B ANIMATED ONE-MINUTE Calo Pet Food FC&B Seven-Up J. Walter Thompson Ray Patin Prods. Cascade Pictures Ray Patin Prods. 30-SECOND ANIMATED Santa Clara David Olen Adv. Playhouse Pict. Plmbrs. Assn. Renault Southern Calif. Ford Dealers Needham, Louis & Brorby JWT Pantomine Pict. Playhouse Pict. all-day Broadcast Advertising Clinic (see story, page 26), presented by the Club in observance of Advertising Week. ID'S Award: Wesson Oil Fitzgerald Adv. Quartet Films Snowdrift Hon. mention: American VanSant Dugdale Playhouse Pict. Brewery PROGRAM TITLES Award: Olin Mathieson D'Arcy Adv. Saul-Bass-Play- house Hon. mention: Ford Motor JWT Playhouse Pict. PROGRAM PROMOTION Award: U.S. Borax & American Tv Ent. Chemical Corp. COLOR Award: Ford Motor JWT MGM-TV INSTITUTIONAL Award: AT&T N.W. Ayer MGM-TV RADIO HUMOROUS Award: Butter-Nut Freberg, Ltd. Foods Hon. mention: Esskay Meats VanSant Dugdale Freberg, Ltd. Glendale Fed. Davis, Johnson, Robert Davis Savings Anderson, Colombatto STRAIGHT PRESENTATION Award: Schmidt-Phillips KEZY Anaheim Co. JINGLES Award: Sunkist Growers FC&B Ad-Staff Inc. Hon. mention: Holly Sugar Doyle Dane Radio Recorders Corp. Bernbach STATION PROMOTION Award: KNX Los Angeles. Hon. mention: KEZY Anaheim, Calif. REGIONAL ONE-SHOT DEAL Store chain purchases show in prime time A novel one-time "network caliber" telecast, placed in prime time on a re- gional line-up of 70 stations, has been purchased by a midwest store chain. Total cost for time, talent and other ex- penses—$250,000. Gamble-Skogmo Inc., Minneapolis, wanted to present a program which would celebrate its "100th anniversary" during its 35th year of business. Its selling area covers a large part of the Midwest, where it owns 300 general merchandise stores and has franchises with another 2,000. The merchandising area is too small for a national network, but too large for any available regional hookup. So, Gamble-Skogmo took its prob- lems and ideas to BBDO, Minneapolis. The results will be seen on March 10, when Way Back in 1960 is telecast in pre-empted network time cleared by the agency. For Betty Hitch, BBDO timebuyer in Minneapolis, the show offered an un- precedented challenge. All she had to do was clear an hour of prime time (in as uniform a pattern as possible) on the "strongest" station in each market, re- gardless of network affiliation. Network Pre-emption • In essence, the timebuyer had to think partly in "spot" buying and partly in "network" clearance terms. She had to work within two extremes, one of feeding all stations simultaneously or servicing each station with a tape or kinescope. Making the chore even more difficult, she was ask- ing stations to clear, and thus pre-empt, network time. After an agency survey of stations and representatives, sampling their "reception" to such a move, BBDO proceeded. Surprisingly the clearance problem worked out quite well. By establishing three feed points (Denver, Minneapolis, and Detroit) BBDO was able to proceed on a pattern which amounted to this: Better than 80% of the stations in each zone cleared 7:30-8:30 p.m. (in the central region), 7-8 p.m. (in the moun- 28 (BROADCAST ADVERTISING) BROADCASTING, February 22, 1960 Through History & Eastern Iowa with Gun (electron) and Camera (tv) T hales of Miletus rubbed a piece of amber back in 600 B.C. and small particles of other substances were at- tracted to it. This was the start of a long series of attractions which have culminated in the recent clean sweep of tv watching in Eastern Iowa for WMT-TV. But that's an- other story. One Bill Gilbert, a physician and Latin buff, got to fiddling around with amber in 1600 A.D. and published a work called De magnete. He named the phenome- non electricity, after the Greek name for am- ber (elektron). Many centuries later another work, Forever Elektron, created something of a stir, electrifying, but far afield. In the early 1700's Stephen Gray dis- covered he could lead electricity around by the nose through certain substances, and not through others, a personality trait proved almost daily by ARB, Nielsen, and Pulse. The invention of the Leyden Jar in 1745 (not to be confused with the San Francisco Earthquake of 1906) set things up for a Mr. Franklin, founder of a competing medium (space on kites) . We pass lightly over the contributions of Davy (electrolysis, safety lamps, and laugh- ing gas, the latter a forerunner of technically augmented soundtracks), Ohm, Faraday, and Hertz ("It only, when you laugh") and come to Guglielmo Marconi, who invented the an- tenna in 1896 and the submarine sandwich a few days later. Fleming (1904) and De- Forest (1906) whipped up the vacuum tube, Armstrong the regenerative circuit (1912), the superhet (1918), and frequency modu- lation (1939). What happened after that is so familiar to our readers that a refresher seems point- less. It's interesting, however, to record one more fact: The reference work we've been consulting calls the use of a cathode-ray tube — instead of a scanning disk — "promising." The work was published in 1946. The same could have been said — with ac- curacy—of WMT (1922) and WMT-TV (1953), CBS radio and tv for Eastern Iowa, represented nationally by the Katz Agency. BROADCASTING, February 22, 1960 29 Bad Tolz, Germany — Oklahomans with the Army's 10th Special Forces Group speak to the folks at home via Bruce Palmer and KWTV. Meeker, Oklahoma— KWTV newsmen follow in the wake of a tornado disaster. Chicago, Illinois — Coverage of Oklahoma's delegation to the Democratic Convention is complete with film by KWTV News. A history-making Presidential Tour — A national political convention — A tornado's havoc in Oklahoma — where there's NEWS . . . there's KWTV! During the past four years, KWTV News Director Bruce Palmer travelled 65,000 miles in four trips to the Middle East, Far East, Europe and South Asia for on-the-scene film reports to KWTV's 54-County Community. To round out its newsgathering facilities, KWTV utilizes: Statewide network of KWTV newsfilm correspondents UPI news and telephoto services Radio dispatched cars, aircraft This complete news coverage is an example of the exceptional services responsible for viewer loyalty in the KWTV Community. OKLAHOMA CITY EDGAR T. BELL, Genera/ Manager JACK DeLIER, Sales Manager Represented by The Original Station Representative BROADCASTING, February 22, 1960 tain zone) and 8-9 p.m. (in the eastern region) all in terms of local time. About 20% of the full station lineup will be by kinescope. Stations and their representatives were cooperative, BBDO reports. Aside from the community prestige factor of carrying a "live" show on behalf of a known advertiser, the stations also were selling the time at the one-time spot rate. Various hookups were required. Again, in general, WCCO-TV Minne- apolis acted as contractor or agent for the technical transmission handling de- tails with AT&T where the latter's fa- cilities were necessary. No "Waste" • As for the advertiser, the stores will avoid the cost of "waste circulation" while maintaining adver- tiser association or identity with a "spe- cial" for a special occasion. The pro- gram looks 65 years ahead of time to Gamble-Skogmo's "100th" anniversary "while we're all here to enjoy it." The program was produced by Talent Assoc. in New York and was taped at CBS studios. Talent includes Herb Shriner, Jaye P. Morgan, Tom Poston and special guest star Dennis Day. They appear in a satiric revue purport- ing to show people in the year 2,025 how their forebearers lived in 1960. Backing the anniversary will be radio and print advertising. Radio starts March 1 and includes three waves, the first a teaser campaign, the second will be announcements of the anniversary event and a third will have merchandis- ing messages. Additionally, franchised stores will be offered a set of 31 com- mercials for local radio advertising. It's estimated some 100,000 radio an- nouncements will be purchased by Gambles and their franchise stores. BBDO's team who mapped the proj- ect were John M. Lamb, account supervisor; Gene Kohner, director of radio-tv in Minneapolis, and Bill Con- ner, tv account executive. They worked with G-S' Carl Raugust, vice president in charge of merchandising, and Gus Younger, sales manager. Reynolds still leads Nielsen Radio Index R.J. Reynolds still led the network radio pack last month, in terms of homes, holding onto a command the tobacco firm established last September in the National Nielsen Radio Index. Whitehall-American Home Products, No. 1 in network radio minutes since the preceding month, retained that place in the four weeks ended Jan. 10. Vick Chemical and Hudson Vitamin Products, regulars on the list, hit sea- sonal peaks in the network radio Top 20. The complete list: HOME BROADCASTS Total Home No. B'dcsts of Delivered Rank Advertiser B'dcsts (000) 1. R.J. Reynolds Tobacco 318 115,127 2. Vick Chemical Co. 191 92,880 3. Whitehall-Am. Home Prods. 132 85,457 4 Yardley of London 132 79,625 5 Renault 129 72,258 6. Hudson Vitamins 238 63,598 7. Kellog Co. 88 62,854 8. Pharmaco Inc. 124 44,066 9. Bon Ami 155 43,375 10. Longines-Wittnauer 97 38,629 11. Time Inc. 95 37,394 12. Grove Div.-Bristol-Myers 60 37,290 13. Chevrolet-Gen. Motors 65 37,236 14. Automotive-Amer. Motors 93 30,421 15. Bristol-Myers Co. 44 30,065 16. Shulton Inc. 52 28,188 17. Ex-Lax 55 25,915 18. Mentholatum Co. 32 25,170 19. Sterling Drug 56 24,187 20. A.E. Staley Mfg. Co. 43 22,553 No. Total Comm'l Comm'l Mins. Wlin. Del'd Aired (000) 134 81,475 200 67,779 249 63,869 101 56,250 111 54,996 97 50,611 73 48,897 70 40,891 69 40,749 43 34,556 56 32,964 98 32,002 59 26,727 38 26,046 36 25,594 32 24,283 59 23,834 64 23,510 43 23,146 70 20,886 COMMERCIAL MINUTES Rank Advertiser 1. Whitehall-Am. Home Prods. 2. R.J. Reynolds Tobacco 3. Hudson Vitamins 4. Yardley of London 5. Vick Chemical Co. 6. Renault 7. Kellogg Co. 8. Chevrolet-Gen. Motors. 9. Wm. Wrigley, Jr. Co. 10. Oldsmobile-Gen. Motors 11. Grove Div.-Bristol-Myers 12. Pharmaco Inc. 13. A.E. Staley Mfg. Co. 14. Bristol-Myers Co. 15. Niagara Therapy Mfg. 16. Mentholatum Co. 17. Sterling Drug 18. Time, Inc. 19. Shulton, Inc. 20. Automotive-Amer. Motors Ranked by total home broadcasts delivered and by total commercial minutes delivered for individual advertisers by all programs and participation on all radio networks used. Copyright 1960 by A.C. Nielsen Combany • Business briefly Time sales Spring term • National Home Study School, N.Y. (high school correspond- ence courses), is buying spot radio schedules in all regions except the Far West as part of overall ad plans for spring. Daytime and nighttime minutes are being purchased at rate of 20 to 60 per week. More stations are to be lined up in coming weeks. Account also uses some tv spot. Agency: William Warren, Jackson & Delaney, N.Y. Space education • The Martin Co., Baltimore, producer of military aircraft, rockets, missiles and nuclear electronics, has signed for 13 weeks as participating sponsor of Space Scope, new science information program on ABC Radio (Mon.-Fri., 9-9:05 p.m. EST). The pro- gram is produced and narrated by Dan Peterson in cooperation with the Martin Co. Research Institute for Advanced Study. Example of sponsor's institu- tional messages on Space Scope: "Basic 31 research is like a savings account — if you wait until you need it, it's too late." Order was placed directly. Airline on air • Lone Star Airlines Inc., Dallas, has embarked upon an exten- sive radio campaign, using KLIF and KBOX, both Dallas, KNUZ and KLIT, both Houston. Other stations being used on a promotional basis are: KOBY San Francisco; KOSI Denver; KUDL Kansas City, and KONO San Antonio, Tex. David M. Segal, president of the airline, is also president of Mid-America Broadcasters Inc., operator of WGVM Greenville, Miss, and other properties. Light of day • Electric Auto-Lite Co., Toledo, signed for 91 participations from April through Nov. 9 on NBC- TV's Today show. Purchase is one of the year's major investments on the weekday morning program, the net- work said. Agency: Grant Adv., De- troit. Leg show • Morpul Inc., Greensboro, N.C., hosiery manufacturer, plans an extensive tv campaign beginning March 1. Twenty-five or more one- minute commercials per week will be used on stations in Winston-Salem, Greensboro and Charlotte, all North Carolina. Ted Cramer, account execu- tive and tv director for Bennett Adv., High Point, N.C., which handles the account, says that similar campaigns are scheduled for Cleveland, Detroit, Boston, San Francisco and other major markets at a later date. Transfilm- Wylde, N.Y., has filmed the one-min- ute spots, which feature ladies' stock- ings with texturized nylon tops. Lark on radio spree • The Studebaker Lark dealer associations for Los An- geles, Santa Barbara, Bakersfield, San Bernardino, Calif, and Central Arizona through Coleman-Parr Adv., L.A., plan a $350,000 ad campaign for 1960. The bulk of the budget will be spent in radio and newspapers. A radio satu- ration schedule of 60-second spot announcements began Feb. 1 on KMPC, KLAC, KBIG, KFWB, all Los Angeles, KWIZ Santa Ana, KCKC San Bernardino; KACE Riverside; KPAS Banning; KWOW Pomona; KTMS Santa Barbara; KUDU Ven- tura; KATY San Louis Obispo and KBIS Bakersfield, all California. Tube spots • Radio and tv spots, plus newspaper and magazine space will be used in a $250,000 western advertising campaign for Du Mont tv picture tubes, distributed by Dutrex West, Compton, Calif. Anderson-McConnell, L.A., is the agency. Full 'Journey' • American Motors Corp., Detroit, for Rambler automo- biles, to join North American Philips Co. (Broadcasting, Feb. 15) in co- sponsorship on NBC-TV's Journey to Understanding — Volume 111, 16-pro- gram series on overseas missions of President Eisenhower and other lead- ers. Series of six one-hour and 10 half-hour programs starts Feb. 27 and will conclude July 1. Rambler's agency: Geyer, Morey, Madden & Ballard Inc., Detroit. Trio • New participating sponsors of Dick Clark's American Bandstand on ABC-TV (Mon.-Fri. 4-5:30 p.m. EST), announced last week are: Best Foods Div. of Corn Products Co. for Nucoa Margarine (Dancer-Fitzgerald-Sample); Borden Foods Co. for Super Starlac (also D-F-S), and Elgin National Watch Co. for Elgin watches (J. Wal- ter Thompson). Sears and Sara • Sears Roebuck & Co., Chicago, in its first network buy, and Kitchens of Sara Lee, Chicago, have signed as participating sponsors of sec- ond Arthur Godfrey special of season, May 6 on CBS-TV (Fri., 9-10 p.m. EDT. Negotiations are reportedly underway for purchase of remaining one-third of show. Agency for both companies: Cunningham & Walsh Inc., Chicago. Next season sale • American Machine & Foundry Co., CBS-TV and Massachu- setts Institute of Technology have an- nounced a series of one-hour specials for prime time showing during the 1960-61 season. Titled Tomorrow, the new program will be produced by CBS News in association with MIT in recog- nition of that institution's centennial in 1961. Each show will focus on a sepa- rate scientific advance. Agency for American Machine, manufacturer of a wide variety of industrial and sports equipment, is Cunningham & Walsh, N.Y. TV PREVIEW The German-made Volkswagen has become a familiar sight on the American scene. But the scenery is incidental to Volkswagen of America in its television advertising. In a set of four one-minute tv commercials, newly-prepared and part of a new dealer advertising cam- paign (dealers place the tv spots), agency Fuller & Smith & Ross, New York, and Transfilm-Caravel Inc., commercial producer, use a produc- tion device to keep the viewer's at- tention on the vehicle (a Volkswagen truck) with a minimum of back- ground "distraction." The technique employed eliminates natural backgrounds which may di- vert the viewer, permits the trucks to be highlighted against simple art drawings of homes, countryside, loading platform etc. and does away with weather problems in outdoor shooting. This set of commercials was filmed inside a studio. The vehicles were placed on jacks so that the wheels could be rotated at a speed sim- ulating actual road movement. Transfilm-Caravel employed blue backgrounds and floors, which when the color was filtered out from the color negative, eliminated all but the vehicles and the actor in the printing process. The Volkswagens were then combined with art work that was previously filmed on an animation camera stand. Optical and editorial work were handled by Harvey Plastrik of Trans- film-Caravel; the commercials con- ceived by Peter Cardozo, the agency's vice president and tv creative direc- tor, and F&S&R's Byron McKinney, a vice president, was film producer. There are 15 distributors in the U.S. which buy the vehicles from Volkswagen of America and channel them via their own dealers. It is esti- mated there are over 400 Volks- wagen dealers in the country. The tv commercials are available to the dis- tributors at a "nominal" fee. The par- ent company does not buy time. This phase is handled by distributors and/ or dealers. 32 (BROADCAST ADVERTISING) BROADCASTING, February 22, 1960 Sylvania offers a wide line of types to fill your tube require- ments for AM, FM, VHF, and UHF. Gold Brand Tubes, well-known for their reliabil- ity, the finest in high-vacuum power tubes, small power tubes, image orthicons and mercury-vapor rectifiers — all are available from a single dependable source of supply, your Sylvania Industrial Tube Distributor. SOUND REASONS WHY it pays to replace with Sylvania tubes for broadcasting READY AVAILABILITY from a specialist in fast serv- ice. Your Industrial Tube Dis- tributor's prompt attention to your needs makes him a valuable man to know. He can fill your emergency needs or your normal replacement re- quirements from his factory- fresh stock. What's more, his extensive inventory is backed by Sylvania's nationwide sys- tem of warehousing. Count on him for immediate delivery. QUALITY Sylvania quality offers you lower tube costs per hour of operation and reduced main- tenance time— helps your sta- tion keep its best foot forward with more hours of continu- ous transmission. Ask your Sylvania Industrial Tube Distributor for your copy of the informative "Sylvania Industrial Tubes" booklet. Or write Electronic Tubes Division, Sylvania Electric Products Inc., Dept. 122, 1100 Main^ St., Buffalo, N. Y. Subsidiary of GENERAL TELEPHONE & ELECTRONICS H BROADCASTING, February 22, 1960 33 GOVERNMENT FTC'S PLAN: CASE-BY-CASE TV LAW Big companies being cited since they can litigate all the way The girl in Johnson's Klear Wax tv commercial holds up a sheet of glass. Half is clear; half is tinted. She says: ". . . Ordinary wax turns yellow with age . . . like this tinted glass Klear made with miracle plexon dries clear as this clean glass . . ." Durward Kirby in the Scotties' commercial takes a sheet of "ordinary" facial tissue and spoons some water on it. He does the same to a Scotties' tissue. He picks up the first tissue and blows through it. It tears apart. He picks up the Scotties and does the same. It holds. Which of these two advertisements is being scrutinized by the Federal Trade Commission? Probably the Scotties' commercial. Why? Because it specifically demon- strates a claim of the product — that Scotties is stronger than "ordinary" tissue. This is the new campaign under way at the FTC. It is a task force approach to nail down once and for all how far an advertiser may go in putting his product through its paces on television. The program has nothing to do with the merits of the product; that is an- other matter. Using an ingenious building block approach, FTC officials hope that the results of this program will end up with hard and fast guidelines for advertisers on what is and what is not permissible on tv. Study Began in Fall • The campaign started last fall. So far 35 tv commer- cials have come under the scrutiny of FTC investigators. Seven of these 35 studies have already resulted in public complaints: • Colgate-Palmolive for Colgate Den- tal Cream with Gardol. • Brown & Williamson, for Life Cigarettes' millicel super filter. • Libbey-Owens-Ford Glass and General Motors, for L-O-F plate glass. • Lever Bros., for Pepsodent tooth- paste. • Colgate-Palmolive Co., for Palm- olive Rapid-Shave. . • Standard Brands Corp., for Blue Bonnet margarine. • Aluminum Co. of America, for Alcoa Super Strength Wrap. All involve tv commercials which purportedly, according to the FTC, are invalid demonstrations of the product's worth — or unfairly show up a compet- itor's product as worse than it actu- ally is. 34 The current study of tv commercials, which is under way under the leader- ship of the FTC's Tv-Radio Monitoring Unit, is the FTC's answer to the call by advertisers for rules to guide adver- tising men in forging tv campaigns for their clients. FTC officials were stung when the cry went up last year that the adver- tising industry needed to know FTC rules. This was brought to a head earlier this year in the now-famous Ted Bates' advertisement asking FTC Chairman Earl W. Kintner: "What are your rules?" The easiest thing to do when tv commercials came under stringent FTC scrutiny was to throw the book at all advertising that appeared decep- At helm • Charles A. Sweeney, official- ly legal advisor to the Federal Trade Commission's tv-radio monitoring unit, is masterminding the tv advertising pro- gram which is planned to establish guidelines for tv demonstration commer- cials. FTC is clamping down on com- parison commercials which try to prove product superiority. tive. But wiser and more sophisticated heads took control. Planned Attack • The plan that was finally worked out is simple — and, it is believed, in the end will be most effective. All tv advertising is being scanned for possible unlawful individual ele- ments that will, in the aggregate add up to a composite benchmark in a year or so hence when final determina- tions are made. Thus, there will be solid ground rules for advertising based on a case- by-case determination. This might explain why the FTC ap- parently has chosen one allegedly errant tv ad using a particular technique as the subject of a formal complaint and has permitted others using identical ap- proaches to continue unquestioned. This philosophy stems from the be- lief that when one of the specific tv ad techniques is litigated and deter- mined finally, it will apply to all similar approaches. A rundown of the seven complaints thus far in the litigation process shows that each is pegged on a different varia- tion of the demonstration principle. In the case of Colgate toothpaste with Gardol it is the prospective shield de- vice which is attached. No dentifrice, said the FTC, completely protects teeth from decay or the development of cavi- ties, which is implied in the tv demon- stration. The Life Cigarette tv commercial showed two filter tips in test tubes side by side, one of them being the Life millicel filter. Announcer drops water in both tubes, with "X" brand leaking water, while Life filter retains moisture. This purported to show high absorption qualities of Life filter. FTC charged this does not indicate how millicel filter inhibits tars and nicotine from getting through to smoker. Early Case ♦ L-O-F-GM commercial showed freedom from distortion of the L-O-F plate glass used in GM cars. FTC claimed some shots enhanced distortion of plain glass and freedom from dis- tortion of plate glass through use of different lenses on camera. Also that one shot showing distortionless plate glass was actually shot through open car window. Pepsodent ad shows a smoking ma- chine depositing film on a piece of en- amel (like enamel in teeth) and being brushed away by Pepsodent. Palmolive Rapid-Shave showed sand- paper being "softened up" through moisturizing qualities of Rapid Shave and then shaved easily. FTC charged sandpaper was really a mockup of sand on plexiglass. Blue Bonnet ad showed Blue Bonnet margarine and regular butter with drop- lets on top called "flavor buds," with "X" brand margarine without droplets. Implication was made that flavor gems BROADCASTING, February 22, 1960 WE BUTTER THE BREAD ON BOTH SIDES ATj KERO-TV Represented by (EdwardYpefy *Yco., Inc.) UCaJ The Original Station Reprfuntahve A TRANSCONTINENT STATION CHANNEL 10 There's More Than One Side to KERO-TV, Bakersffeld. It's the one and only advertising medium that spreads over the whole of the Southern San Joaquin Valley, all five rich-living counties of it. KERO-TV BAKERSFIELD CALIFORNIA'S SUPER-market enhance quality of product. FTC charged that droplets are really glycer- in and that actually industry tries to eliminate moisture drops. Alcoa showed fresh-looking ham pur- portedly wrapped and unwrapped a number of times in Alcoa Super-Strength aluminum foil while dried out ham is enclosed in crumbled and torn ordinary foil which also has been wrapped and unwrapped same number of times. FTC alleged that hams were hand-chosen to show up differences and that they were never wrapped and unwrapped many times and that "X" foil was crumbled and torn by hand to simulate wear while Alcoa was not. Step by Step Analysis • The proce- dure followed by the FTC in selecting a tv ad to be charged as misleading is ringed with care. When an advertise- ment is brought to the attention of the FTC's tv-radio unit, it is studied and dis- cussed to determine whether there is any aspect which is deceptive and whether there is anything new or different from cases already out on complaint. If there is, a conference is held with FTC lawyers for study from a legal viewpoint. These lawyers want to know whether they can sustain the charges in public hearings. If they so find, a proposed complaint is drawn up and submitted to the five- man FCC. If they approve, it is then is- sued. The respondents have 30 days to answer the complaint. It is then sched- uled for hearing before one of the FTC's hearing examiners. They are junior judges; employes of the trade commission but independent. After a hearing is concluded before the examiner, he issues a proposed decision. This is subject to confirma- tion by the FTC commissioners before it becomes final. In most cases exam- iners' rulings are accepted by the com- missioners, but it is within their author- ity to reverse the examiner. They have done so on occasion. So far only one of the complaints involving tv demonstrations has gone to hearing. This is the Colgate Gardol charge. After the FTC has acted, the re- spondent may appeal this decision to the U.S. Court of Appeals for review. And, after that if they still don't like it, they may ask the U.S. Supreme Court to take a look. So far the FTC apparently has singled out the larger companies in this campaign. This challenge appears to be deliberate. The trade commission apparently wants these complaints to be contested, fully and adequately. In this way, FTC staff members feel, the law will be clarified — and advertis- ing men will know what they can and can't do on television. FCC AND FTC IN PAYOLA MERGER' Two agencies agree to share names of payola violators The old one-two, but this time di- rected at phonograph record makers and distributors, came to light last week with FCC's Rosel H. Hyde Let's share some secrets the disclosure that the FCC and the Federal Trade Commission had agreed to exchange information on payola. In a nutshell, the FCC agreed to furn- ish to the FTC any information which it gathered from its payola questionnaires, sent to all radio and tv stations last De- cember. This means, it is presumed, that where 36 (GOVERNMENT) stations have indicated the acceptance of payola by an employe, the FTC will be informed. Since the answers to the FCC ques- tionnaire are under oath, this might be considered sufficient for the FTC to is- sue formal complaints against record manufacturers and distributors who are identified in the station responses. Exchange Letters • The liaison agree- ment was contained in an exchange of letters Feb. 17 and Feb. 18 between the two agencies, signed by FCC Acting Chairman Rosel H. Hyde and FTC Chairman Earl W. Kintner. It stemmed from a Feb. 5 meeting between staff members of the FCC and those of the FTC. Actually, the FTC has been furnish- ing payola information to the FCC under a 1956 liaison agreement between the two agencies. This grew out of the FTC's interest in tv advertising. At that time an arrangement was perfected to furnish the FCC with information se- cured by the FTC on purported mis- leading or fraudulent advertising ap- pearing on tv and radio. More than 100 names of disc jockeys and others who allegedly were recipients of payola have already been furnished to the FCC, it is understood. Presum- ably these lists also identified the sta- tions with which the d.j.'s were em- ployed. Key Point • One of the key points of the latest agreement has to do with the use the FTC might make of the infor- mation furnished by the FCC and vice versa. This was, it was understood, in order that one agency does not upset the activities of the other agency through precipitous action. The question of primary jurisdiction — that is the question of which agency is responsible — is also understood to be the object of the latest agreement. The agreement provides that the FCC will make available or bring to the at- tention of the FTC the information it FTC's Earl W. Kintner Ready, willing and able BROADCASTING, February 22, 1960 Air France jets were flying before Gigi was born! Gigi is six. Yet it was more than six years ago longest-range jetliner crossing the Atlantic non-stop (February 19, 1953, to be exact) that Air France between New York and Paris in only 6V2 hours, began flying regularly scheduled pure jet aircraft! The Boeing 707 Intercontinental is the most thor- Since then, Air France has logged over 4 million oughly tested airliner in aviation history. First, with jet passenger miles. First, with the sleek, vibration- thousands of hours of testing on the ground; then, less, 500-mile-an-hour Caravelle. And now, Air more thousands of hours of actual flights. France has added the fabulous new Boeing 707 Yes, Air France jets were flying before Gigi was Intercontinental to its fast-growing pure jet fleet. born. A reassuring fact to remember whenever you The Intercontinental is the world's fastest, largest, fly overseas on the world's largest airline. AIR® FRANCE StWtf WORLD'S FASTEST JETLINER / WORLD'S LARGEST AIRLINE BROADCASTING, February 22, 1960 37 a! MINUTES! Market after market Is snapping up almanac ... an exciting new concept in programming, a great new sell- ing showcase. 365 five-minute epic events. .. produced by Richard B. Morros in association with Hearst Metrotone News Inc. . . . narrated brii- liantly and beautifully mounted with fine musical scoring. Now you can program every day of the year with almanac ... in any five-minute time slot, day or night — as many times a day as you like! In Los Angeles, for instance, krca schedules almanac Monday through Friday... at 7:25 AM, 8:25 AM, 5:55 PM, 1:00 AM. Almanac is selling like hot cakes.. . call, wire or write now . . . OFFICIAL FILMS, INC. aza. 7-0100 WEST 45TH STREET NEW YORK 36, N. Y. receives about payola from its licensees. In return the FTC agrees to advise the FCC of information in its files which may involve payola. In both instances the communica- tions refer to the payola practice as "unannounced sponsorship." Announcement Required • This is in reference to Sec. 317 of the Commu- nications Act. This requires an an- nouncement of sponsorship for all pro- grams for which money or considera- tion is paid. The agreement also provides that each agency will recognize the confidentiality of the information if so characterized by the other agency. It was agreed that nothing will be made public that is classified by each of the agencies unless consent is obtained from the agency furnishing the material. The FCC on Dec. 5 sent out 5,200 questionnaires to all broadcast stations asking licensees to determine (1) wheth- er any employes received payola since Nov. 1, 1958, and (2) what steps have been taken to prevent the practice in the future. Deadline for the answer to the sec- ond question was Jan. 5; to the first, Feb. 5. As of Feb. 1 1 only 300 stations (5.8% of all broadcast licensees) had not answered the two-part payola ques- tionnaire, it was learned. The FTC has issued 43 payola com- plaints in the last three months. Cited have been record manufacturers and record distributors. Two consent judg- ments have been agreed to: RCA and David Rosen Inc., Philadelphia. Several other respondents have indicated a will- ingness to accept consent orders. It is understood that there are a dozen or more consent judgments awaiting offi- cial FTC action. The FTC investigations have turned up the names of about 200 disc jockeys, it is believed. The FCC earlier this month recom- mended that the taking of payola (and the rigging of quiz programs) be made a crime. (For text of FCC legislation see Broadcasting, Feb. 22, 8). ROUND TWO: BOSTON PAYOLA PARTY Harris group hears Hub witnesses, releases secret testimony The House Legislative Oversight Subcommittee's payola hunt continued last week with testimony from a station operator, disc jockeys and record mak- ers and distributors. Most of it concerned the Boston area. The Subcommittee announced hearings will be recessed in about three weeks. Highlights last week included: • Release of the secret testimony of a former WBZ disc jockey, given Feb. 8, that he accepted money to play rec- ords on the air, the first such admission up to last week. • Testimony by a station operator and record distributors on agreements between station and distributors to air records for pay — the station owner holding the money was to defray "han- dling" expenses for what was called a promotion. • Testimony by a record company president and his former associate that they used a record distribution firm to make short-term loans for which they received returns of up to 25%. Three witnesses testified last week behind closed doors. Harry Carter, president of Music Suppliers, Boston, pleaded that public testimony might cause him to suffer a mental break- down. Samuel H. Clark, president of AB-PT subsidiary of Am-Par Records, said public testimony might injure his health because of a coronary thrombo- sis he suffered last fall. Their Wednes- day testimony was made public Thurs- day morning. The third secret witness, Don Masters, disc jockey-librarian at WHAL Boston, asked closed-door testimony because he felt his testimony might tend to de- fame someone. It was not released. The FCC last week had no an- nouncements on any action it might 40 (GOVERNMENT) take concerning several station licenses involved in testimony. The sessions were enlivened Wednes- day afternoon when Mr. Carter, who had just come out of a closed-door session with the subcommittee in a backroom, objected to photographs by AP and UPI photographers. Mr. Car- ter's promotion man, Harry Weiss, who testified Thursday, came to the aid of the slight and harried-looking Mr. Car- ter when the cameramen insisted on shooting pictures anyway. Sheltering Mr. Carter, Mr. Weiss threw a bound transcript of previous testimony at one photographer (see picture page 41). Goodwill only • Gordon J. Dinerstein, Music Suppliers vice president, said his company paid disc jockeys for goodwill and various services but not for airing records produced by his firm. Last week's testimony: Harry Carter, president, Music Sup- pliers Inc., Boston. Mr. Carter ac- knowledged he, Mr. Clark and Mr. Dinerstein used MS as a "conduit" to make personal loans to Verve Rec- ords, repayment of which was made in records with discounts ranging from 10% to 25% below regular prices to distributors as a form of interest on the loans. He denied MS made any special effort to push Verve records. Record manufacturers, he said, gave MS promotional allowances for pro- motion of records. The witness said he put up $2,000 in 1946 to buy 50% of MS from Mr. Clark and when the latter moved to Am-Par in 1955 under a five-year con- tract as president, he signed a contract with Mr. Clark to buy his 50% for $50,000 which was to be paid over a 20-year period with no interest. To as- sure payment, the shares were held in escrow by Edward F. Smith, an at- torney. As a further guarantee, Mr. Carter's 90% of the shares in Music Distributors also was held in escrow, under a contract dated Aug. 7, 1956, he explained. Both Mr. Carter and Mr. Clark took out $25,000 life in- surance policies, each naming the other as beneficiaries. The subcommittee's primary interest in the Carter-Clark transaction was a further contract, agreed to Aug. 10, 1955, which gave Mr. Clark an op- tion to repurchase his 50% of MS if his contract with Am-Par were termi- nated in any way during the five years. The Carter-Clark contract did not specify the price Mr. Clark would pay to reacquire his 50% and the sub- committee held this and other provi- sions gave him effective control over Mr. Carter and MS and that he could BROADCASTING, February 22, 1960 exercise the option at any time, pay- ing nothing. The subcommittee also noted MS itself had paid the premiums on both the policies since Mr. Clark left MS. Option to Buy • Mr. Carter told the group than Donald DuMont has an option to buy back this June the 50% of DuMont Record Distributing Corp. Mr. Carter holds, for $25,000 to $30,000. The witness denied he had anything to do with putting the letters "BMI" on a record distributed in January, 1959 by MS in which Mr. Carter ac- quired 50% interest for distribution and promotion work. Ray Lewis, dep- uty sheriff of Manchester, N.H., had told the subcommittee MS had "BMI" placed on the label. (It was brought out that stations will not air a record unless it is known to be licensed.) The subcommittee said BMI has denied licensing the record. Mr. Lewis is man- ager of "The Downbeats," a group which made the record. Mr. Carter said MS had no "set pattern" in paying disc jockeys, but that payments were made only for "advice" and for promotion of tunes at record hops. Rep. Moss said the loans to Verve involved "fantastic interest" and thought this might be a way of dodg- ing taxes on corporate profits. He ex- pressed disbelief in Mr. Carter's testi- mony and proposed that he be re- quired to testify in public. Samuel Clark, president, Am-Par Records, New York and AB-PT sub- sidiary— Mr. Clark said he became "alarmed" at finding Am-Par was capitalized at only $10,000 and was advised by his lawyer against taking the Am-Par job unless he had "some- place to go back to." The result, he said, was the option agreement with Mr. Carter. Same Price • He said he was under the impression that if he repurchased his MS stock he would pay the same price for it as Mr. Carter paid him. He admitted, however, that the option did not require this. The witness noted his contract with Am-Par has been renewed and the option with Mr. Carter is thus now void, but expressed apprehension at what ABC might do, since his agree- ment with ABC was that he should have no interest in other music pub- lishing, recording or allied companies. "I was imprudent," he said. He said the Am-Par presidency job was too good to turn down and that he would have been willing to sell his MS stock for $10-$ 15,000, except for Mr. Car- ter's offer. He said Am-Par bought suits of clothes at Shaw-Ross, New York, for Ronnie Granger, Rick Willard and "possibly" Johnny Brantley, all of whom he identified as record libra- rians, but said he didn't feel this in- fluenced their choice of records for airing on stations. Am-Par, he said, sometimes supplied its recording artists to disc jockey Bob Clayton of WHDH Boston for interviews, at the latter's request. He said Music Suppliers and six other distributors receive promotion money from Am-Par, but doubted it was used to pay disc jockeys. He ac- knowledged Am-Par always asks for the copyright on records by unknown artists. He denied "coercing" a copy- right from Sam Lembo, but said the copyright for a record made by Mr. Lembo was "assigned" to Pamco (an Am-Par label). He called Mr. Lembo a "disgruntled artist" who took $5,000 from a record on which Am-Par lost $5,000. Discussing the loans to Verve, Mr. Clark said he was not told the exact amount of return he would receive. Near The Top • He acknowledged that Am-Par has paid to get "prefer- ential treatment" in that the company likes to get its records "up near the top" of packages of 150-200 records disc jockeys receive weekly, but that payments are to assure they will be heard, not aired. The witness said Am-Par has paid only about $5,000 in four years to disc jockeys and agreed to furnish a list of payments. Authorization for payments, he said, is up to him in each case. Mr. Clark said when he first went to Am-Par as a salesman, he opposed what he felt was a policy on ABC's part of "leaning over backward" to keep from favoring play on the net- work and owned stations of records made by its subsidiary companies. He said he tried to create the impression CBS and NBC played records by their own subsidiary companies more than did ABC. Rep. Harris had a list read showing that Dick Clark on his ABC-TV pro- gram in October 1959 played nine Am-Par records 30 times, eight Col- umbia records 28 times, eight Victor records 22 times, eight MGM records 21 times and 7 Capitol records 36 times. Up The Lists • The witness said he didn't believe Dick Clark "or any other disc jockey" of Dick Clark's stature would play Am-Par or ABC- Paramount records unless they were established hits. But he said some ABC company records using "creative" talent have made their own way up the lists without much help. Harry Weiss, promotion man, Music Suppliers. Boston — Mr. Weiss acknowl- edged part of his salary is paid by Am- Publicity shy • Harry Carter (seated), president of Music Suppliers, didn't want his picture taken when he emerged from closed session with Harris sub- committee. When photographers tried anyway, MS promotion man Harry Weiss, also a witness, tried to shield him and later threw a bound transcript of testimony at a photographer. Par, but said he shows no more favorit- ism to that label than others in talking to disc jockeys. He denied having any policy position at MS and called himself a "messenger boy." He admitted, under prompting, that he had made reports to Mr. Clark at Am-Par on the "listening" situation among Boston disc jockeys for that label. Mr. Weiss admitted, to questioning, that he had obtained blank letterheads from people at WBOS Brookline, WHIL and WBZ Boston, with signatures of people at these stations. He identified only Norman Prescott, former WBZ disc jockey. He said he used the letterheads to make up Top 50 lists to send to Cash- box magazine, favoring MS-distributed tunes. He did this, he said, after being told competitors were doing the same and thus implying the station named on the letterhead had made up the lists it- self. Helped Sell • He said he once helped sell a record to Am-Par for $5,000, was paid $500 by the seller and gave this to Mr. Carter, who returned $200 of it fo him. Mr. Weiss said he helped Ray Lewis market a record through MS for which BROADCASTING, February 22, 1960 41 Paid for play • Cecil Steen, Records Inc., said he paid WMEX $1,400 for picking one of his records weekly for multiple plays on the station's "golden platter" promotion. he received $100 from Mr. Lewis for promotion. Under questioning, he ac- knowledged receiving $650 more from Mr. Lewis, but called it expenses. Ques- tioning by the subcommittee tended to indicate Mr. Weiss actually charged off part of the $650, also for promotion. Subcommittee questioning hinted he had concealed the $650 charges from Mr. Carter. Mr. Weiss denied he caused the BMI label to be put on the record. Subcommittee evidence indicated one of the tunes on the record was on best seller lists before it was released. Mr. Weiss denied making payments to disc jockeys named specifically in sub- committee questions to him and said he did not know payola existed until the subcommittee investigation started. Jack Gold, Paris Records, New York • Mr. Gold said he was told by two KYW Cleveland employes (Joseph Finan and Charles Young, who testi- fied the week before) that he was with the "wrong" distributor in Cleveland. He said he went to KYW Cleveland Program Director Mark Olds and Sta- tion Manager Gordon Davis with his complaint of discrimination, threaten- ing to go to the FCC. Mr. Gold said Mr. Young told KYW officials that he was lying and that Mr. Gold had offered payola to Mr. Finan. Afterward KYW played his record "at least twice," he said. Mr. Gold denied giving payola to disc jockeys, saying that he had paid only about $400 over 3V2 years for Christmas gifts and for savings bonds presented to children of disc jockeys. Meeting expenses • Maxwell Rich- mond, WMEX Boston president, ad- mitted he made deal with distributors, but said the money was charged for "handling" accompanying promotion. Cecil Steen, Records Inc., Boston • Distributor Steen said he paid WMEX Boston $1,400 over 13 weeks for hav- ing one of his records selected by the station as its "golden platter of the week." The station played the record about eight times a day, making no an- nouncements of payments by Records Inc., he said. For one other week he paid WMEX $150 for the golden plat- ter selection, he said. Overtures were made by Maxwell Richmond, president of WMEX, he said. Mr. Steen said he paid a total of $2,050 to Boston disc jockeys and felt he received some favoritism in airing records, but thought also he had wasted money making payments. He said a "top 40" or other top list of records might be put together by anybody, a distributor, a disc jockey or based on information from the public. Rep. Harris said he felt deception enters the picture because the lists often are falsely ascribed to public choice and that stations are used to further this deception. Maxwell Richmond, president-gen- eral manager, WMEX Boston • Mr. Richmond said WMEX made charges to record distributors for selecting their records for the "golden platter" promotion and that the charges were for expenses incurred to the station in handling and mailing out 50 to 75 records furnished by the distributor and mailed out free to listeners. The station made no charge for this service until it began to become "bur- Cleveland call • Jack Gold of Paris Records went to KYW Cleveland man- agement, he says, after KYW disc jock- eys told him he was using the "wrong distributor." densome" to WMEX financially, he said. The WMEX charges dropped from a high of $150 weekly to $10 weekly, he said, because the handling and mailing procedures later were streamlined. He denied charges were based on "negotiations" with distribu- tors. WMEX received payments total- ing $2,225 over 13 months from dis- tributors for its "golden platter" and "Mr. X" promotions, he said. The WMEX president said he or- dered affidavit forms made after learn- ing in December 1959 that two em- ployes, Program Director Mel Miller and disc jockey Arnold Ginsberg, had received payments from record com- panies and distributors. The affidavits were circulated among employes and returned last month, he said, and the station decided not to discharge the two because they were "essentially honest" and promised they would ac- cept no further payments. He said no instances of payments were uncovered at his other two stations, WPGC Morn- ingside, Md., and KBMI Henderson. Nev. The WMEX president was criticized for what subcommittee members felt were laxity in keeping in touch with day-to-day operation of WMEX, failure to move faster with his own probe of payola and failure to fire the two disc jockeys. Robert S. Richmond, commercial manager, WMEX • A brother of 85% WMEX owner Maxwell Richmond, the witness said his primary duties were in time sales and he had nothing to do 42 (GOVERNMENT) BROADCASTING, February 22, 1960 at the VIII OLYMPIC WINTER GAMES... Collins Microphones and Remote Amplifiers are carrying the voices of athletes from many nations of the world. From freezing, wind-swept mountains at Squaw Valley, California, nations are hearing live game -by -game reports on this international classic. Wherever the action takes place, clear and undistorted signals are being provided by Collins Microphones and Remote Amplifiers. They were selected by the Olympic Committee for all foreign broadcasters because of the reputation of Collins broadcast equipment for quality and reliability. Shown above is the Collins M-60 single channel remote microphone-amplifier, transistorized, rugged and convenient to use anywhere with unlimited lengths of line. The omnidirectional, dynamic M-40 desk-type and M-20 lavalier microphones are small, lightweight and attractive. The 212Z-1 Remote Amplifier is a 22-pound, four-channel transistorized unit that operates on either 115 v ac or batteries. Foreign broadcasters at the Olympic Winter Games are also using the Collins Announcer, a three-channel remote amplifier-console with two turntables. The 212F-1 Speech Input Console serves the public address system in the modernistic Ice Arena. COLLINS RADIO COMPANY CEDAR RAPIDS, IOWA DALLAS, TEXAS BURBANK, CALIFORNIA It shouldn't happen to a dog ! And yet it does! it happens to the best of us, time and time again. We lavish care and money on original footage to get them just right— only to have prints turn up that are way off broadcast specifications. The answer is— give your labora- tory time and money to do the job right! Then all your release prints will be on the beam 100%. For further information write: Motion Picture Film Department EASTMAN KODAK COMPANY; Rochester 4, N.Y. East Coast Division 342 Madison Avenue New York 1 7, N.Y. Midwest Division 1 30 East Randolph Drive Chicago 1 , III. West Coast Division 6706 Santa Monica Blvd. Hollywood, Calif. W. J. German, Inc. Agents for the sale and distribution of Eastman Professional Motion Picture Films Fort Lee, N. J.; Chicago, III.; Hollywood, Calif. with programming. All station policy involving disc jockeys, he said, was handled by his brother. Rep. John E. Moss (D-Calif.) said he felt it would have been "more ethi- cal" for WMEX to put the "golden platter" promotion on its rate card and "send salesmen out" to sell it to record distributors. "As near as I can figure, that's what you were doing," he said. Mel Miller, disc jockey and program director, WMEX • Mr. Miller said he selects the "golden platter" every week as well as all other records. He ac- knowledged receiving a total of $450 from five record companies, but said he felt the money was for "good will." He said he didn't feel the payments in- fluenced him in airing records, though he wasn't sure about the record com- panies' intentions. Arnold Ginsberg, disc jockey, WMEX • Mr. Ginsberg said he re- ceived record company payments of $4,400 over 2V2 years while at WBOS Brookline and WMEX. The payments, Payola is fair Payola is not an unfair trade practice, a Chicago music distrib- utor told the Federal Trade Com- mission last week. Not only that, said James H. Martin (owner of James H. Mar- tin Inc. and Music Distributors Inc.), but the number of "expo- sures" by a disc jockey is no guarantee the public will buy the record. The public's acceptance of a phonograph record, the Martin reply to a Jan. 8 FTC complaint stated, is dependent on the merit of the record and is "separate and in dependent from, and un- affected by, the number of ex- posures. . . ." There would be deception, the Martin response said, if the pub- lic was inveigled into buying an inferior rather than a superior product. But there is no objec- tive standard, it stated, to deter- mine the superiority of one rec- ord over another. Therefore, no deception. It asked that the com- plaint be dismissed. Meanwhile the FTC issued its 43rd payola complaint; against two affiliated Milwaukee record distributors — Garmisa Distribu- ting Co. and Garmisa Inc. The firms were charged with paying radio and tv disc jockeys to play records on the air without ac- knowledging that they were paid to do so. 44 (GOVERNMENT) he said, were Christmas gifts or for "good will, because of my position as a disc jockey." He said he considered all the money as gifts, but counted it as income in making tax returns. Mr. Ginsberg said several checks made to him with notations such as "through July" had no meaning to him, but he assumed the record company making the checks had "some sort of chronological sequence" for record promotion payments. Asked if the payments were not for a "service" over these periods, Mr. Ginsberg said if he performed any service, it was "listen- ing" to the firms' records. Chief Counsel Robert W. Lishman retorted, "It's obvious to me you were listening to their records over the air." Mr. Ginsberg told the subcommit- tee he owns one-third of WSME San- ford, Me. Pete Simpson, recently of WPGC Morningside, Md. • When Mr. Simp- son broke a fitting on a dental bridge Feb. 16 he phoned the station to say he couldn't handle his disc jockey as- signment that day. "You're fired." he said he was told, so he appeared at the committee Feb. 17 with an offer to testify. He'd planned to quit anyhow, Mr. Simpson said, because he didn't like reading two-minute commercials "for Sun Vacuum Cleaner Co. and Sun Sewing Machine Co., Washington, fea- turing new appliances and attachments for $12.95." He called them "pitch an- nouncements" and said they drew harsh audience criticism. The committee focused on his de- scription of the WPGC program for- mat in which, he said, the station regu- larly repeated the previous week's music of WMEX Boston, headed by Maxwell Richmond who owns WPGC. On questioning, he said WPGC did not play records requested in phone calls or fan mail, but stuck to the WMEX program sheet. "I suggest you get your denture fixed," Chairman Harris said in dis- charging the witness. Donald R. Keelan and Vincent Gri- maudo, auditors on loan to the sub- committee from the General Account- ing Office • Mr. Keelan said sub- poenaed records of Music Suppliers Inc., Boston, indicate at least $27,121 was paid from 1957-59 to or in behalf of about 20 disc jockeys and stations librarians in the Boston area. DuMont Record Distributing Co. paid disc jockeys $8,380, Mutual Distributors Inc. paid $2,120 and Records Inc. $2,850, making a total of $40,472 paid by all four companies, he said. Mr. Keelan said examination of Music Suppliers' books showed "ir- regularities" in listing insurance pre- miums, loans and interest payments BROADCASTING, February 22, 1960 under "accounts payable," a category usually reserved for trade purposes. The insurance payments were made on the life of Samuel H. Clark, president of AB-PT subsidiary Am-Par Record Corp. and former president and owner of Music Suppliers, Mr. Keelan said. Counsel Robert W. Lishman noted Mr. Clark joined Am-Par in 1955 and as a condition agreed to divest his holdings in Music Suppliers. Mr. Grimaudo said his examination of the books of Shaw-Ross, a New York department store, showed Mr. Clark had an account there for $2,250 in purchases in 1958-59 and that a check of $777.77 from Music Sup- pliers was credited against the ac- count. Am-Par spent $309 for clothes at the store, including $103 for a suit for Ronnie Granger, identified as a disc jockey, he added. Gordon J. Dinerstein, vice president, Music Suppliers, Boston • Mr. Diner- stein said he joined Music Suppliers in 1947 or 1948, became vice president in 1955 and holds 25 shares (25%) of the firm, 15 shares of which is held in escrow along with his undated resig- nation as vice president, both as se- curity against his "jumping" the corn- any and going elsewhere. Harry Car- ter, president, holds the other 75%, he said. Music Suppliers paid disc jockeys to create and maintain goodwill, for rec- ord promotions at record hops and for listening and evaluating records, but not for airing them on stations, he said. He denied he talked with WBZ Boston disc jockey Dave Maynard to agree on some "innocent purpose" for which payments to Mr. Maynard could be explained. Mr. Dinerstein admitted he and Mr. Carter acquired 50% of DuMont Rec- ord Distributing Corp., also Boston, in June 1958 (same 75% -25% propor- tion) for $5,600 plus their work in add- ing new record lines to DuMont's label list, including Epic Records. Mr. Carter is treasurer of DuMont and the two theoretically have as much say-so in DuMont as Donald DuMont, who owns the other 50%, but doesn't exercise it, he said. Mr. Dinerstein said he, Mr. Carter and Mr. Clark had made personal short-term high-interest loans of $15,- 000 in October 1956 and $25,000 in January 1958 to Verve Records, but that the loans were carried on the books of Music Suppliers for the purpose of recouping principal and interest (10% in 1956 and 25% in 1958) in the form of records from Verve at 10% and 25% respectively below the usual price to distributors. Mr. Clark was reim- bursed, with 10% and 25% interest, by Music Suppliers, he said, and the checks charged to "accounts payable." But Music Suppliers did not get any of the discount benefits since the loans were personal, he said. Mr. Dinerstein said he and Mr. Car- ter made subsequent loans of $18,750 (at 25% discount-interest) and $15,000 (at 20% discount-interest) of the same nature to Verve, making a total of $73,- 750 for the four loans, with some 40- 45,000 albums required for repayment (about $90-$ 100,000 worth at distrib- utor prices). All the loan agreements were oral and were for only a few months, he added. Norman Prescott, former WBZ Bos- ton disc jockey, now with Embassy Pictures, New York • Mr. Prescott, whose Feb. 8 testimony to the subcom- mittee was released last week, admitted accepting $9,955 in payola for which he aired records of four record dis- tributing companies. Mr. Prescott's testimony largely con- sisted of assenting to leading questions put by counsel Lishman, who in noti- fying subcommittee members this would be the form of questioning, said the subcommittee already had con- fronted the witness with "documentary proof" against him to elicit the an- swers sought. Mr. Prescott's testimony also was in conflict in some places. He said he left WBZ and radio in July, 1959 because of disgust with pay- ola conditions and with himself. He said he had accepted payola only 2Vi years but had known about it since he entered radio in 1947. He called payola "almost a big busi- ness", but he said he feels most station managers have not been aware it exists. former disc jockey at WPGC Morning- side, Md., was going to quit but his boss beat him to it. He said he didn't like vacuum cleaner commercials. One form of payola in which sta- tions themselves participate, he said, is in playing records from motion pic- ture soundtracks in exchange for pur- chase of time on the station to adver- tise the movie. He said he was or- dered to do this as a disc jockey at WHDH Boston and WBZ. WHDH put such an order on the announcers' bulletin board, he said, while at WBZ he was instructed by "Mr. Fitzpatrick," an account executive, to play records from a movie. He said he was moved to suggest a station promotion involving Lester Lanin (Broadcasting, Feb. 15) after a "pep talk" by Paul O'Friel, WBZ man- ager, who was seeking promotion "ideas." He said disc jockeys were or- dered to play Mr. Lanin's music on Epic records so WBZ wouldn't have to pay "musicians." Mr. Prescott said he accepted mo- ney from Music Suppliers for playing the latter's records on the air, but was able to pick out — from the company's list of labels — records he would have played anyway. He said he was forced to play Top 50 lists and said methods of making up the list are "implausible," varying with each station. He felt payola was a prime factor in establishing such lists. Mr. O'Friel, he said, instructed him and George W. Givens, former musi- cal director, to promise record com- panies in New York that WBZ would "lay on" records donated to WBZ's library (Broadcasting, Feb. 15). "Just fill up the room!" he quoted Mr. O'- Friel as ordering. Exclusive Rights • Mr. Prescott charged that while he was a disc jockey at WORL Boston, pressure was used by WHDH Boston (through disc jockey Bob Clayton) against record companies, distributors and recording stars to get exclusive airing on Mr. Clayton's show to the detriment of other Boston sta- tions and disc jockeys. He said WHDH did this by refusing to play records that had been aired on other stations. WHDH once announced on the air during one two-week period that it had exclusive rights to play certain records. He said he "lived with" this condi- tion almost three years. Once other disc jockeys held a meeting with dis- tributors to try to break down the WHDH exclusivity, he said, but dis- tributors only "listened, smiled" and continued the practice. He called RCA Victor "one of the worst offenders." Mr. Prescott said he didn't believe rock and roll music would ever have gotten on the air without payola. The witness acknowledged receiving $5,515 in payola from Music Suppliers, $3,690 from DuMont Record Distri- buting Corp., $200 from Mutual Dis- tributors and $550 from Records Inc. 46 (GOVERNMENT) BROADCASTING, February 22, 1960 CALIFORNIA (and western nevadai T3EELINE* RAo,° SACRAMENTO, CALIFORNIA 1 1 PAUL H. RAYMER, NATIONAL REPRESENTATIVE BROADCASTING, February 22, 1960 IKE REAPPOINTS COMR. LEE Senate has to approve move for 2nd term President Eisenhower last week nomi- nated Republican Comr. Robert Em- mett Lee to serve a second seven-year term as a member of the FCC. The re- appointment, 133 days before the expi- ration of his present term June 30, goes first to the Senate Commerce Commit- tee for action and then must be approved by the full Senate. Comr. Lee, who often is more prone to express his views outside the sanc- tum of executive Commission meetings than most of his colleagues, first received a recess appointment to the FCC in October 1953. After a spirited debate, he was confirmed the following January by a 58 to 25 vote. The newly reappointed commissioner joined the FCC from the House Com- mittee on Appropriations, for which he was director of surveys and investiga- tions. Prior to that, beginning in 1938, he was a special agent for the FBI. In 1941 he was made administrative assist- ant to Director J. Edgar Hoover and subsequently was appointed chief clerk of the FBI. He joined the House com- mittee in 1946 after that body asked the FBI for help in organizing its profes- sional staff. During the present investigations of At the front • Robert E. Lee, nomi- nated for new term last week, has been the FCC's defense commissioner. As such he has spent much time traveling to military bases. In this picture he had just returned to Stewart Air Force Base, Newburgh, N.Y., after a jet demonstration flight. television, Comr. Lee has not been hesitant in making public his recom- mendations to help improve the situa- tion. While the House Legislative Over- sight Subcommittee was investigating quiz programs last fall, Comr. Lee sent up a legislative proposal that programs be labeled as to content. He also has advocated at one time or another during the investigations:. Commission sanctions short of license revocation; conditional or probationary licenses and licenses for a duration of more than three years; direct regula- tion of networks; adoption of the NAB Tv Code as part of the FCC rules with sanctions for violations; close inspection of sale applications, possibly with auto- matic hearings on all stations sold be- fore the expiration of the first three year license period, and credentials for radio- tv personalities. In July 1956, Comr. Lee was appoint- ed FCC defense commissioner and he never misses a chance to push Conelrad and civil defense before meetings of broadcasters. He was the first member of the FCC appointed by President Ei- senhower for a full term. When he was sworn in Oct. 6, 1953, the Republicans gained a majority on the Commission for the first time. Comr. Lee, a native of Illinois, will be 49 years old March 31. He is married and has three children. SEC EXTENDS BAN Skiatron stock trades further suspended Arthur Levey, president of Skiatron Electronics & Television Corp., de- scribed in detail stock transactions he has made over the past four years at the Securities & Exchange Commission last week. He also told of the ordeals of trying to pioneer in pay tv. The SEC has extended a trading ban on Skiatron stock through Feb. 26 and is seeking a stop order at its continuing hearing (Broadcasting, Jan. 18, 25). The SEC charges that Skiatron failed to register adequate and accurate information which would provide prospective inves- tors with sufficient knowledge of the company. Mr. Levey said he had loaned Mat- thew M. Fox, whose Skiatron of Amer- ica holds promotion rights to the parent company's pay-tv system, some 206,000 shares of stock. The SEC claims these shares were pledged as collateral to raise cash from loan companies which sold them when Mr. Fox defaulted. This would violate SEC registration regula- Meeting delayed The Senate Commerce Com- mittee's "round table" conference with FCC and FTC, broadcasters, networks, advertisers and agen- cies— scheduled last Friday — has been postponed to 10 a.m. March 1, Chairman Warren G. Magnu- son (D-Wash.) announced last week. The reason: Not enough senators were able to be present last Friday. tions. according to its attorneys. Mr. Levey disclaimed knowledge that Mr. Fox' stock had been sold at the time of registration, although he said his at- torney, Kurt Widder (who had testified earlier), had reported to him that Mr. Fox should be cautioned to be sure he was following SEC regulations since he was not giving the attorney requested information concerning the borrowed stock. Mr. Levey testified that Matthew Fox had become associated with him in 1954 and had been highly recommended as a man "with the ability to swing multi- million dollar deals." He said he had lent Mr. Fox the stock to raise money because Mr. Fox was "going into an important aspect of this pay-tv business, one in which he might possibly need several million dollars." In October 1957, Mr. Levey said he lent Mr. Fox 50,000 shares in connection with a deal with Horace Stoneham, president of the San Francisco Giants. He said Mr. Stoneham still retains the stock. The negotiations with Mr. Stoneham were for closed-circuit cable pay tv broad- casts of Giant's ball games, Mr. Levey said (Broadcasting, July 27, 1957). Mr. Fox reportedly still has agreements for such pay tv programming, as well as others with Walter O'Malley of the Los Angeles Dodgers and impresario Sol Hurok. Mr. Levey also told of circumstances surrounding the sale of some 130,000 shares of unregistered Skiatron stock to his friends, relatives and two men he did not know. He said he had checked with these people at the time the SEC proceedings began and that most of them told him they were holding the stock. Under cross-examination by his coun- sel, Julian Jawitz, Mr. Levey said he had made an average salary of $100,000 a year between 1921 and 1939 in the movie industry. Since he founded Skia- tron in 1949, he said, his salary has been a maximum $10,000 and that for large periods of time, he received no salary. He further stated he works seven days a week, averaging "at least 10 hours and often more" a day, and has 48 (GOVERNMENT) BROADCASTING, February 22, 1960 Red Russia's railroads get the green light If you think the great era of railroad building is gone, you should see Russia today! The Russians are feverishly building new railroads . . . improving existing trackage . . . adding modern equipment — electric and diesel locomotives, roller-bearing cars, automatic coupling, welded rail and plenty of new and improved rolling stock. And while Russia's railroads are by no means up to American railroad stand- ards, they're moving ahead fast. In the United States, by contrast, public policies tend to reflect indiffer- ence to the railroads, while they en- courage railroad competition. Railroads are burdened with over- regulation and discriminatory taxation — while their competition uses high- ways, waterways and airways built and maintained by the government. The railroads ask no special favors. All they ask is the equality of treatment and opportunity fundamen- tal to the American concept of free enterprise. Granted this, the public would then be assured of the efficient, low-cost rail service which a dynamic economy and national defense de- mand. ASSOCIATION OF AMERICAN RAILROADS BROADCASTING, February 22, 1960 WASHINGTON 6, D. C. 49 taken no vacation during a period of 11 years. He said that pay tv plans over-the-air had not been abandoned and that West- inghouse had perfected the technical aspects which are ready to operate as soon as the FCC gives approval. He claimed that an independent report from Stanford U. said the Skiatron system was superior to the two other pay tv systems. Skiatron's current project is a "crash program" of implementing wire pay tv, he said. But he told SEC at- torney Frederick Moss, the company does not now have the money to carry these plans through. NARBA vote slated for Senate tomorrow Majority Leader Lyndon Johnson (D-Tex.) has scheduled Senate votes tomorrow (Tuesday) on the North American Regional Broadcasting Agreement and a separate interna- tional treaty on broadcasting with Mexico. A two-thirds majority is neces- sary to approve the pacts. The NARBA agreement was signed by the U.S., Canada and several Latin American countries in November 1950, while the Mexican treaty was signed in January 1957. In reporting both agreements unanimously 10 days ago. the Senate Foreign Relations Commit- tee said that "national interest will be injured" by further Senate delay in ratifying the two broadcasting treaties (At Deadline, Feb. 15). NARBA has received full industry support in recent years but that part of the Mexican treaty prohibiting U.S. stations from operating at night on Mexican clear channels is opposed by the Daytime Broadcasters Assn. Another FCC look at WXTV ownership The FCC last week said that it wants to take another look at a cor- porate change in ownership of ch. 45 WXTV (TV) Youngstown, Ohio — ap- proved routinely two months ago by the Broadcast Bureau. Assignment of the construction permit from Com- munity Telecasting Co. to WXTV Inc. (both owned by Sanford A. Scharitz and Guy W. Gully) was set aside. Ch. 33, WKST-TV Youngstown, had petitioned the Commission for recon- sideration, challenging the permittees legal and financial qualifications. The FCC dismissed the WKST-TV peti- tion as moot, but said it would consider the charges just the same. WKST-TV has been on the air since 1953; WXTV was granted in 1955 but has never been on the air. Lane's BMI protest dismissed by FCC The FCC last week dismissed on procedural grounds a protest by Bur- ton Lane, president of the American Guild of Authors and Composers, seeking divorcement of station own- ership with BMI stock. Mr. Lane had asked the Commis- sion to deny license renewals to 563 radio stations until their owners di- vested themselves of all BMI stock ownership. He also requested that the FCC order a general investigation and hearing into alleged payola on BMI- broadcaster-owned music (Broadcast- ing, Jan. 11). The Commission announcement last week said that all information brought to its attention "which bears on the qualifications of broadcast licensees . . . will be studied to determine what action, if any, is warranted." The Lane proposal met violent op- position by KSAN San Francisco, WAAF Chicago, and KXO El Centro, Calif., all of whom claimed that it was "jurisdictionally defective" since none of the stations were served with the protest within the 30-day period provided by Commission rules. C-P, Lever deny commercials misled Two major advertisers denied last week that tv commercials which demon- strated qualities of Palmolive Rapid- Shave and Pepsodent toothpaste were false or misleading. Both asked that the complaints, filed against them by the Federal Trade Com- mission last month, be dismissed. Colgate-Palmolive Co. stated that its sandpaper demonstration of the "mois- turizing" qualities of its Rapid-Shave shaving cream were not deceptive. The company said that a mockup of plexi- glass and sand was used instead of real sandpaper because of technical limi- tations of the tv camera. It reported that the challenged com- mercials have been permanently aban- doned. Colgate-Palmolive also asserted that it has continuously submitted sample ad- vertising and tv commercials to the FTC, had voluntarily made suggested changes, and had actually demonstrated to an FTC representative that Rapid- Shave could in fact be applied to shave sandpaper. It reported that the FTC agent had performed the demonstration to his "apparent satisfaction." The company argued that "the use of mockups or other properties to effect lifelike representations of objects is necessarily of widespread use in the en- tire television industry given the tech- nical limitations on accurate reproduc- tion inherent in the medium . . ." It added that the FTC has approved this practice provided there is no material deception. Lever Denies Deception • A similar response was made by Colgate-Palm- olive's agency, Ted Bates & Co. Lever Bros, and its agency, Foote, Cone & Belding, denied that the tv com- mercial for Pepsodent toothpaste pur- ported to prove that Pepsodent is effec- tive in removing tobacco stains from the teeth of all smokers. The FTC complaint charged that the Pepsodent tv commercial implied that the toothpaste was effective in removing tobacco stains from the teeth of all smokers. The commercial showed a cigarette "smoking machine" depositing a yellow smoke stain on enamel ("like the hard surface of your teeth"). When the enamel was brushed with Pepsodent and rinsed, the stain disappeared. Lever Bros, contended that the chal- lenged commercials have not deceived or misled the public or unfairly diverted trade from competitors. The advertising agency and William H. Bambrick. account executive in charge of the Lever Bros, account, main- tained that the commercials were "true and accurate" but in any event they acted in good faith and with due care. These are the first answers to the four complaints issued by the FTC last month against four of the nation's larg- est users of tv advertising. The other two were Standard Brands and Alumi- num Co. of America. Guterma, Everleigh draw sentences, fines Former Mutual President Alexander L. Guterma was sentenced last week to 4 years and 1 1 months in a federal prison and fined $160,000 for stock fraud. Robert J. Everleigh, a business asso- ciate of Mr. Guterma, was sentenced to two years and 11 months and fined $10,000 and two of Mr. Guterma's personal holding companies — Conficor Inc. and the Chatham Corp. — were fined a total of $130,000. New York Federal Judge Lloyd F. McMahon refused to set bail for the two men, pending appeal. The defendants were convicted last Jan. 27 (Broadcasting, Feb. 1). Spe- cifically they were found guilty of con- spiring to defraud the government by wilfully failing to file necessary reports with the Securities & Exchange Com- mission and the New York Stock- Exchange that would have disclosed the looting of company assets and the rigging of stock transactions by insid- ers. Violations occurred between 1956 and 1958 when Mr. Guterma headed 50 (GOVERNMENT) BROADCASTING, February 22, 1960 ADVERTISED IN EASTERN IOWA ON KCRG-TV, CHANNEL 9 Continental Oil Company is one of many successful national advertisers using KCRG-TV. Channel 9 is a neces- sary part of effective selling in the Cedar Rapids-Waterloo- Dubuque market. Your Branham Company representative will tell you why. Minneapolis: Harry S. Hyett Co. ABC IN IOWA'S NUMBER 1 TV MARKET KCRG-TV CEDAR RAPIDS Joseph F. Hladky, Jr., President Redd Gardner, General Manager Eugene E. McClure, Commercial Manager F. L. Jacobs Co., a holding corpora- tion. Mr. Guterma faces three more criminal indictments. One is in Wash- ington on charges of failing to register as an agent of the Dominican Republic when he headed MBS and two in New York for failing to comply with SEC registrations. Mutual is not involved in Mr. Guterma's predicaments. Eight uhf channels assigned Ala. for etv The FCC on Feb. 1 8 finalized its rule- making and amended the tv table of as- signments to add eight uhf channels for educational use in Alabama. The Com- mision made the following allocation changes : Reserved *ch. 29 (formerly commer- cial) in Andalusia, in addition to its present vhf *ch. 2; reserved *ch. 48 (formerly commercial) in Birmingham, in addition to its present vhf *ch. 10; de- leted commercial ch. 14 and substituted ch. 77 in Clanton; reserved *ch. 18 in Demopolis and *ch. 19 in Dothan (both formerly commercial); added *ch. 21 to Florence by deleting it from Gadsden where it was commercial; added *ch. 24 to Munford in addition to its vhf *ch. 24 in Sylacauga for commercial use; and added *ch. 24 to Tuscaloosa for ed- ucational use. These eight uhf assignments, the Com- mission pointed out, augment the three vhf and four uhf channels now reserved for educational use in Alabama. The Alabama Educational Television Com- mission operates three stations, all vhf; the four uhf channels are not yet in use. The Commission, in making the as- signment said it was initiated by Ala- bama's "indicated interest in additional educational channels to spark the ex- pansion ... of its present educational network ... to provide for total educa- tional tv coverage of the state by a two- program-channel network." Mich, channel switch The FCC had a new thought last week on its proposed rulemaking to add a v to the Grand Rapids-Kala- mazoo, Mich., area. Originally, the Commission, which offered two plans on the proposal, sought to substitute ch. 3 for ch. 9 in Alpena, ch. 7 for ch. 13 at Cadillac, ch. 9 for ch. 7 at Traverse City, and add ch. 13 to Grand Rapids from Cadillac. Now the FCC would substitute ch. 6 (instead of ch. 3) for ch. 9 in Alpena. It feels that this move would cause less interference to service pro- vided by Canadian stations. April 19 is the date set for filing comments on this and the original proposals. BROADCASTING, February 22, 1960 51 Clears' duplication proposal clarified In answer to a petition for clarifica- tion by the Clear Channel Broadcast- ing Service, the FCC last week issued a supplement to its notice of further proposed rulemaking to duplicate 23 clear channels with additional night- time service. In its notice, the Commission stated that the individual merits and defici- encies of each application for unlim- ited time assignment on a particular channel in certain designated areas would be thoroughly studied. Consid- eration would be given to the night- time interference which would result from each proposed operation to the dominant station on the channel, the notice said. Interested parties were informed that they could include in their com- ments (1) the general interference sit- uation which would result from imple- mentation of the plan; (2) the approx- imate pattern of nighttime utilization of any particular channel under the plan; and (3) proposed engineering standards for the limitation of night- time co-channel interference to Class I-A stations under this plan or any other involving nighttime duplication of the clear channels. Comments are due on April 1. In the clarification, Comr. Robert T. Bartley abstained from voting. 'Ex parte' rears head in WSPA-TV rehearing Two South Carolina uhf stations got specific last week in a third move to subpoena correspondence between ch. 7 WSPA-TV Spartanburg, S.C., and CBS-TV. Last month, the Commission quashed an earlier subpoena as too broad (Broadcasting, Jan. 18). Chief Hearing Examiner James Cunningham has denied a second request (Broad- casting, Feb. 8). WAIM-TV Anderson and WGVL (TV) Greenville charge that Walter J. Brown, chief owner of WSPA-TV, made ex parte contacts with members of the FCC in the 6-year-old case. In their latest request, the uhf stations cited a July 1954 letter from Mr. Brown to CBS referring to "a long talk with Chairman [Rosel] Hyde." They also charged that Mr. Brown stated in the letter he planned to talk with the then FCC chairman "again next week after he has conferred with his colleagues and legal people." It is perfectly reasonable to believe, WAIM-TV and WGVL maintained, that Mr. Brown also had ex parte con- tacts with other commissioners. The case began in 1954 when the FCC granted WSPA-TV permission to move its transmitter and increase power. The court of appeals has remanded the case back to the Com- mission. Crutchfield gives FCC his pay tv views The general manager of a string of southern television stations has told the FCC that pay tv would be "a very lucra- tive thing," but not in the public interest. Charles H. Crutchfield, general man- ager of Jefferson Standard Broadcasting Co. stations, made known his view dur- ing comparative proceedings involving Jefferson and three other applicants (High Point Television Co., Southern Broadcasters Inc., both High Point, and TriCities Broadcasting Co., Greensboro, all North Carolina) for a ch. 8 construc- tion permit in Greensboro-High Point- Winston-»Salem, N. C. One of Jefferson's licensees, WBTV (TV) Charlotte, N.C., became involved (along with affiliates of all three net- works) in a 1958 scuffle with Skiatron Television & Electronics Corp. when it editorialized against pay tv. The edito- rials drew protests from James M. Landis, Skiatron counsel, who com- plained to the Commission that they were 'biased." WBTV told the FCC that it has wired toll tv proponents offering free time to them to tell their side of the controversy but that none had accepted the offer (Broadcasting, June 9, 1958). Mr. Crutchfield made clear to the Commission that Jefferson's position against pay tv was unchanged. He said that viewers purchased their tv receivers with the understanding "that program- ming would be free to them." However, he said, if the FCC "should authorize pay tv, we would start telecasting . . . on the air pay television.'' Under a pay tv system, Mr. Crutch- field asserted, "we could make at least as much income as we now derive from our commercial system and we would spend considerably less money." Jefferson Standard Broadcasting Co. owns WBT (AM) and WBTV (TV) Charlotte, WBIG Greensboro, both North Carolina; WBTW (TV) Florence, S.C. and has minority interests in WFMY-TV Greensboro, N.C. Tv channel switches The FCC last week invited com- ments to its proposed rulemaking look- ing toward shifting the educational tv reservations in Kalamazoo, Mich., from ch. 74 to ch. 46. Channel 46 is now allocated for commercial use in Kalamazoo. Western Michigan U. peti- tioned for the change. Two other requests for tv channel assignments are pending before the Commission: WACO Waco, Tex., for the assignment of ch. 12 to that city and KNOT Prescott, Ariz., for the assignment of ch. 7. WACO said that its request is in line with current proposals and rulemaking for vhf drop-ins at reduced mileage separations. The proposed ch. 12 assignment would be 174 miles from KXII(TV) Ardmore, Okla., and 165 miles from KONO-TV San Antonio. Both operate on ch. 12. Using a 500-ft. tower and 316 kw, it would cause no greater interference to any existing station than would be caused if it oper- ated at the full 190-mile separation with maximum antenna and power, WACO stated. Claims in ad raise question of tv grant Advertising doesn't always pay, Helena Tv Inc., Helena, Mont., learned when the FCC set aside its Dec. 29, 1959 grant for a new tv station on ch. 10. In explaining its action, the Com- mission cited an advertisement Helena Tv Inc., also a catv operator, ran in a local paper. The ad blamed the Commission for holding up progress on construction of its new tv station by withholding permission to transmit signals of two Spokane stations on the catv system. "This reduces our income materi- ally," the ad said, "and makes our plans to subsidize the operation of a tv sta- tion economically impossible." In a letter to the Helena com- pany, the Commission "noted the contingencies upon which construction of your station is predicated." As a result, FCC said, "substantial ques- tions" have been raised concerning Helena Tv's financial qualifications. • Government briefs Rulemaking out • The FCC last week denied a petition and amendment by Blythe Telecasting Co. for rulemaking to assign ch. 25 to Blythe, Calif. The petition was defective in that the pro- posal conflicted with the ch. 25 assign- ment at Sonoita, Sonora, Mexico. At the same time, the Commission, on request by J. Patrick Beacom, dismissed without prejudice his petition for rulemaking to assign either ch. 14 from Lake Wales or ch. 15 from Ocala, to Fort Pierce, all Florida. Wants new ID • WNEM-TV asked the FCC to waive Sec. 3.652(a) of its rule to permit station identification as Bay City-Saginaw-Flint, Mich. WNEM- TV presently identifies as Bay City-Sag- inaw. Conditioned grant • The FCC on 52 (GOVERNMENT) BROADCASTING, February 22, 1960 More and more stations are going Continental for reliable transmitter remote control . . . Recently delivered to five 50 KW stations/ these Continental 316B 10 KW auxiliary transmitters are shown in factory test. Selected for their reliability in unattended opera- tion, these transmitters are also fully equipped for instantaneous Conelrad operation by studio remote control. Continental's patented "Regulinear" modulation system provides an extremely clean on-the-air signal, and the use of all semi-conductor power supplies assures stable and dependable operation. Studio Control Unit Continental's Type TRC of- fers simplified logging with a single meter; all-relay pushbutton control of one or two transmitters. System may be operated over a sin- gle phone line, is ideally suited for directional stations. Write for details. Transmitter Control Unit Specialist in High Power Remote Control Systems *station names on request BROADCASTING, February 22, 1960 C-aryLtLn-je-njLa.L MANUFACTURING £jbejcJjij(ri>dLcj&. COMPANY 4212 South Buckner Boulevard (g) Dallas 27, Texas SUBSIDIARY OF LING-ALTEC ELECTRONICS, INC. EVergreen 1-1135 53 Feb. 17 granted the Georgia State Board of Education a construction permit for an educational tv station to operate on ch. 9 in Savannah, Ga. The Commission conditioned that any electrical interfer- ence resulting from WTVM(TV) operat- ing on ch. 9 in Columbus, Ga., must be accepted by the board. The board earlier asked the Commission to waive Sec. 3.610 of its rules when the FCC granted a cp to WTVM whose transmitter site is four miles short of 190-mile separa- tion from the board's transmitter site. (Broadcasting, Feb. 15). Cut the gab • The FCC has an- nounced new regulations for the citi- zens radio service to eliminate unneces- sary talk and transmissions over wide areas in that band. Class D stations, effective March 15, are limited to five consecutive minutes of conversation with another outlet, to be followed by a silent period of at least two minutes. The stations, designed to cover only very short distances, also would be required to contact stations within their groundwave coverage area only. The new FCC rules specifically prohibit transmission of music or any material intended for amusement. Grant protest • The FCC on Feb. 18 granted a protest by KLIX-TV Twin Falls, Idaho and stayed a Dec. 22, 1959 grant to Idaho Microwave Inc. pending a hearing. Idaho Microwave had been granted fixed microwave stations to carry programs of KSL-TV, KCPX-TV and KUTV(TV) all Salt Lake City, into Twin Falls for distribution via catv. Extends time • The FCC has extended time for filing comments on the amend- ment of Conelrad manual BC-3 to pro- vide for transmission standards for the Conelrad attention signal from Feb. 8 to April 11. The Commission also ex- tended the time for filing reply com- ments from March 9 to April 25. NAB had petitioned for the time extension. Cp granted • The FCC has granted a construction permit to the Wheeler County Translator System, Wheeler County, Tex. for a new tv translator station on ch. 80. The new station will repeat programs of KVII (TV) Amarillo (ch. 7). Microwave space • The FCC has amended its administrative rules to per- mit am and tv stations to use 942-952 mc for studio-to-transmitter aural micro- wave links. Similar action was taken a year ago in Part 2 of frequency alloca- tion rules. The latest action makes both sections uniform, the Commission said. THE MEDIA 59 TV NETWORK BILLING UP 10.7-/0 All three show increases as record year hits $627 million The tv networks' gross time billing last year totaled over $627.3 million. This was an increase of 10.7% above the 1958 level of $566.5 million. The new record high in gross billing found each of the networks faring well individually. ABC-TV continued to gain momentum during 1959, its gross up 22% above 1958. CBS-TV had top bill- ings in 1959, its $266.3 million-plus representing an increase of 7.5% . NBC- TV's over $235.2-million billing re- flected a 9% gain. The billing figures were released late last week by Television Bureau of Ad- vertising. They are compiled by Lead- ing National Advertisers-Broadcast Advertiser Reports and represent ad- vertiser purchase of time on the net- works computed at the one-time rate. In day parts, the largest billing in- crease was reported in daytime hours when advertisers in 1959 purchased $203,103,778 worth of time at the one- time rate, an increase of 17.7%. Night- time network billings for 1959 were $424.2 million, a gain of 7.6% . December Input • In December 1959. ABC-TV came up with over $13.2 mil- lion in gross billing, an increase of nearly 27% over the same month of 1958. CBS-TV neared $24 million for the month, a gain of 4.8%; NBC-TV had over $21.4 million in December, a 4% increase. For the combined network total, De- cember was second to October as the top billing month in 1959. More than $58.6 million in gross billing was re- corded. December was the highest grossing month for ABC-TV and CBS- TV (October was the high mark for NBC-TV). Earlier in February, TvB President Norman E. Cash had reported that net- work and spot tv (national and regional) gross billing was "in excess" of $1.24 billion in 1959, an increase of about 15% over gross time purchases of the year previous (Broadcasting, Feb. 15). NETWORK TELEVISION GROSS TIME BILLINGS Source: LNA-BAR DECEMBER ABC-TV CBS-TV NBC-TV TOTAL 1958 $10,466,104 22,836,275 20,636,442 553,938,821 1959 $13,280,610 23,935,048 21,453,811 $58,669,469 % Change f- 26.9 f- 4.8 f 4.0 JANUARY-DECEMBER 1958 1958 $103,016,938 $125,665,324 247,782,734 266,355,269 215,790,729 235,290,937 $566,590,401 $627,311,530 % Change + 22.0 + 7.5 + 9.0 + 10.7 Month by Month— 1959 ABC CBS NBC January $10,647,078 $22,129,248 $19,299,853 February 10,024,460 20,806,220 18,053,828 March 11,565,031 23,265,395 20,728,315 April 10,309,263 22,077,285 19,739,816 May 9,946,570 22,298,271 19,674,494 June 8,930,114 21,171,128 17,984,845 July 8,391,470 21,269,782 17,883,111 August 8,205,520 21,137,261 17,298,527 September 8,724,938 21,196,220 18,525,685 October 12,537,020 23,610,441 22,883,291 November 13,103,250 23,458,970 21,765,361 December 13,280,610 23,935,048 21,453,811 * Figures revised as of 2/10/60 LNA-BAR: Gross Time Costs Only TOTAL $52,076,179 48,884,508 55,558,741 52,126,364 51,919,335 48,086,087 47,544,363 46,641,308 48,446,843 59,030,752 58,327,581 58,669,469 NETWORK TELEVISION GROSS TIME BILLINGS DAY PARTS DECEMBER JANUARY-DECEMBER % 1958 1959 Change $19,275,466 $18,398,853 - 4.5 16,070,574 14,951,298 - 7.0 3,204,892 3,447,555 + 7.6 34,663,355 40,270,616 +16.2 $53,938,821 $58,669,469 + 8.8 Daytime Mon.-Fri. Sat.-Sun. Niohttime TOTAL LNA-BAR: Gross Time Costs Only 1958 $172,490,627 146,139,992 26,350,635 394,099,774 $566,590,401 1959 $203,103,778 171,243,799 31,859,979 424,207,752 $627,311,530 % Change + 17.7 + 17.2 + 20.9 + 7.6 + 10.7 54 BROADCASTING, February 22, 1960 2-State Sales for Half-State Costs!— WWTV AREA RETAILERS OUTSELL THOSE IN HAWAII AND ALASKA ^ COMBINED! HARMONIOUS MEET NBC-TV affiliates board approves plans Enthusiastic approval of NBC-TV's projected summer and fall programming was voiced by the Board of Delegates representing affiliates at its weekend meeting at Boca Raton, Fla., 14-16. At an unusually harmonious meeting, the affiliates and network executives, headed by Chairman Robert W. Sarnoff and President Robert E. Kintner, agreed on a number of innovations in sales practices. The delegates also unanimous- ly approved a resolution supporting NBC for the action it had taken in con- nection with the Jack Paar incident (see page 60) and commended the net- work for the manner in which it had handled the entire situation. Tentative arrangements were made for a special meeting of all affiliates Sunday, April 3, 3:30-5 p.m. at the Drake Hotel in Chicago, preceding the NAB convention. The planned summer schedule was de- scribed by affiliates as a "big improve- ment" with more fresh programming which, in their judgment, should solve the "repeat" problem. Included are a new hour program titled Summer on Ice, a new one-hour adventure series and eight new half-hour evening shows. Hour-Long Openings • In consider- ing proposed fall programming (Lead Story, Feb. 15). The affiliates ex- pressed general support of NBC-TV's plan to open prime evening time with hour-long shows (7:30-8:30 p.m.). Also described was the "inventory" of NBC- TV's programming department (under David Levy, vice president, network programs and talent) containing some 26 "projects" (series on the drawing board) and from which NBC-TV might draw for scheduling in 1960-61 or the season after. Plan for convention-election coverage this year (to be handled again by Chet Huntley and David Brinkley) were re- viewed by William R. McAndrew. vice president, news and public affairs. Several affiliate proposals dealing with station break and other time availabili- ties resulted in improvements for sta- tions. NBC agreed to a request for two additional daytime minutes, at 3:30 p.m. and 4:30 p.m. EST. Request for a nighttime minute be- fore the last network nighttime show (prior to the Jack Paar late show) was not resolved but the network agreed it would provide four minutes per week, beginning in the fall, with a reasonable co-op fee. Similarly, NBC agreed to make available additional nighttime minutes during the summer with rea- BRO ADC A STING, February 22, 1960 NCS No. 3 shows thai WWTV hat daily circulation, both daytime and nighttime, in 36 Michigan counties. 3~Ae yj'efge/i tffodiwiA WKZO-TV — GRAND RAPIDS KALAMAZOO WKZO RADIO — KALAMAZOO BATTLE CREEK WJEF RADIO — GRAND RAPIDS WJEF FM — GRAND RAPIDS KAlAA\AZOO WWTV — CADIUAC. MICHIGAN KOIN TV — UNCOIN, NEBRASKA Associated with WMBD RADIO — PEORIA, IUINOIS WMBD -TV _ PEORIA, IUINOIS Imagine it! Retail sales are greater in the Cadillac- Northern Lower Michigan area than those in the states of Hawaii and Alaska combined^* And most important, you need only WWTV, Cadillac to get complete, effective coverage of this area. WWTV is the only station with daily circu- lation in all of Northern Lower Michigan's 36 counties (NCS No. 3). NSI (November, 1959) for Cadillac-Traverse City shows that WWTV delivers more homes than Station "B" in 344 of 352 com- petitive quarter hours surveyed, Sunday through Saturday. Add WWTV to your WKZO-TV (Kalamazoo- Grand Rapids) schedule and get .all the rest of Michigan worth having. // you want it all, give us a call! *Combined annual retail sales for Hawaii and Alaska are currently $809,033,000. WWTV area sales are $809,795,000. WWTV 316,000 WATTS • CHANNEL 13 • 1282' TOWER CBS and ABC in CADILLAC Serving Northern Lower Michigan A very- Kn ode/. Inc., Exclusive National Representatives I BROADCASTING 1E BUSINESSWEEKLY OF TELEVISION AN O RADIO St., N. W. Washington 6, D. C. I73S DeSales NEW SUBSCRIPTION ORDER Please start my subscription immediately for— □ 52 weekly issues of BROADCASTING $ 7.00 □ 52 weekly issues and Yearbook Number 1 1 .00 □ Payment attached fj P'ease Bill name title/ position company name address city Send to home address state son able co-op fees. Affiliate delegates attending the ses- sion were Jack Harris, KPRC-TV Houston, chairman; Edwin K. Wheeler, WWJ-TV Detroit, and Robert W. Fer- guson, WTRF-TV Wheeling, vice chair- men; A. Louis Read, WDSU-TV New Orleans; Marcus Bartlett, WSB-TV At- lanta; Harold Grams, KSD-TV St. Louis; Joseph H. Bryant, KCBD-TV Lubbock, and Richard O. Dunning, KHQ-TV Spokane. Present for NBC, in addition to Messrs. Sarnoff and Kintner, were David C. Adams, senior executive vice presi- dent; Walter D. Scott, executive vice president, tv network administration; George D. Matson, vice president and treasurer; David Levy, vice president, tv programs and talent; Alan Courtney, vice president, nighttime programs; Don Durgin, vice president, tv national sales manager; William R. McAndrew, vice president, NBC News; Hugh M. Beville, vice president, planning and re- search; James A. Stabile, vice presi- dent, standards and practices; Thomas E. Knode, vice president, station rela- tions; Donald J. Mercer, director, sta- tion relations, and Stephen Flynn, sales service manager. NAB seminar deadline NAB will close book March 1 on applications for its second annual ex- ecutive development seminar at the Harvard Graduate School of Business Administration. The broadcast semi- nar, to be held July 10-22, will be under the academic direction of Dr. J. Sterling Livingston, of the school. William P. Gormbley Jr., assistant dean in charge of the advanced man- agement at Harvard, will be adminis- trative director. Top management executives at radio-tv stations are eligible to apply. Cost will be $575, including tuition, teaching materials, and room and board. One application will be accept- ed from a station and not over two from an organization. Applications must be sent to NAB Washington. Half of car radios on during peak hours Half of all auto radios are turned on during peak listening periods, with a low tune-in of 36%, between 6:30 a.m. and midnight, according to a survey conducted in the Washington, D.C., metropolitan area by Doug Bailey Advertising, of suburban Ken- sington, Md. A significant finding of the survey, based on 4,035 completed interviews of radio-equipped cars, was this: 39.7% of those who listen in the auto- mobile do not listen at home. The survey was conducted in Jan- uary by Auto-Audits, a Doug Bailey subsidiary. It was described by the agency as the first major auto study in the area. "The 39.7% of those who listen to the radio in the cars but do not listen at home represents an important and until now unmeasured audience," Mr. Bailey said. He termed power, frequen- cy and transmitter location as well as programming format, the key elements in auto-radio listening. Teen-agers, when present, are important in selec- tion of stations even when an adult is driving, he added, but the auto audi- ence is primarily adults 35-45 years old. Peak listening weekdays to auto radios starts during the 6:30-7 a.m. period, the survey shows, averaging around 50% tune-in. It drops to a low of 35.9% 12:30-1 p.m., quickly picking up by 4 p.m. to 47.8% and dropping to 40.7% at 6-6:30 p.m. "In some car pool situations the radio sometimes is not turned on," accord- ing to William Lee Mockbee, media director of the agency. On weekends the Saturday morning auto audience runs around 46%, drop- ping at noon to 37.7% and rising to 45% at dinnertime. Sunday noon the audience starts with 44% tune-in and drops to a low of 37.5% at 6 p.m. Radio-tv majors at colleges conducted the interviews, contacting only autos with antennas. Changing hands ANNOUNCED ♦ The following sale of station interests was announced last week, subject to FCC approval. • KICN Denver, Colo.: Sold by Don W. Burden to Technical Broadcasting Corp. for total of $575,000 (Closed Circuit, Jan. 18). Technical Broad- casting Corp. is headed by John R. Clark, president of Technicolor Co., Hollywood. Mr. Burden bought KICN in 1958 for $200,000 plus 10-year lease of transmitter site and building for an- other $200,000. KICN operates on 710 kc with 5 kw. • KFMU (FM) Los Angeles and KFMW (FM) San Bernardino, both Calif.: Sold by Sherrill Corwin to Rogan Jones for $225,000 and $100,000 re- spective. Mr. Jones owns KVOS-AM- TV and KGMI-FM Bellingham, Wash. KFMU is on 97.1 mc with 58 kw. KFMW is 99.9 mc with 31 kw. • KXLR North Little Rock, Ark.: Sold by J.M. Sanders and associates to De- vane Clarke, Charles Rutherford and James K. Dodson, all Dallas, Tex., busi- nessmen, for $215,000, with $40,000 in cash and the remainder payable over 10 years. Mr. Clarke is former chair- man of Clarke, Dunagan and Huffhines Inc.. Dallas advertising agency. • WBIL Leesburg, Fla. : Sold by Duane McConnell and Clyde T. Hodgson to Thompson K. Cassel for $87,000. Mr. Cassel owns WATS Sayre and has in- terests in WBRX Berwick and WCHA- Detroit deadline • Pictured above is not the city room of a metropoli- tan daily but the new and complete newsroom of WWJ-AM-FM-TV De- troit. With all modern paraphernalia of a modern newspaper and a 12- man staff, the station has increased and strengthened a news department which won 12 major awards in the past two years in Michigan Asso- ciated Press Broadcasters competi- tion. The newsroom consists of 1,- 272 square feet, and features the traditional horseshoe of news desks. James F. Clark, WWJ news director (center with bow tie), supervises eight newscaster-reporters, a two- man newsreel crew and a news copy clerk, a team covering six southeast- ern Michigan counties — more than 3,600 square miles. AP and UPI news services are used among others. Over 100 civic leaders, sponsor, agency and press representatives at- tended the official opening of WWJ's newsroom. 56 (THE MEDIA) BROADCASTING, February 22, 1960 NOTICE TO EDITORS — For more than 30 years, Metropolitan Life has sponsored advertising messages on national health and safety. Because of public interest in the subject matter of these advertise- ments, Metropolitan offers all news editors (including radio news editors) free use of the text of each advertisement in this series. The text may be used in regular health features, health columns or health reports with or without credit to Metropolitan. The Company gladly makes this material available to editors as one phase of its public-service advertising in behalf of the nation's health and safety. The normal heart is a remarkably strong and durable organ. But to protect and conserve its strength for years to come, you should guard against certain "enemies" of the heart. Above all, control your weight. Overweight is probably the worst and most insidious enemy of your heart. Excess weight serves no useful purpose. It is simply a burden — and the more overweight you are, the more likely you are to impair your heart's efficiency. Eat sensibly. If you do put on unneces- sary weight, let your physician prescribe a diet that will take it off slowly . . . from two to three pounds a week. And after you've brought your weight down to normal, you should make every effort to keep it there — permanently. Work off tension. Many people who develop high blood pressure — which puts a strain on the heart— are tense, hard-work- ing individuals. They should learn to work off tension. When you feel tensed-up, try physical activity — work in the garden, take a long walk or do something that you really enjoy. Any diversion helps relieve tenseness. In fact, anyone who works under constant strain should probably have a definite schedule for daily rest and relaxation. So, get enough rest and try to take it easy. Every bit of relaxation you get gives your heart a chance to relax, too. Avoid over-exertion and fatigue. After middle-age, it's wise to avoid sudden or strenuous activities to which you are unaccustomed. But reasonable activities that don't leave you huffing and puffing are usually good and safe for your heart. Even when the heart has been damaged, it usually mends itself through rest and skilled medical care. In fact, about four out of every five people recover from their first heart attack —and many of them recover fully enough to enjoy many useful, active years. If you give your heart the care that it de- serves—including regular health examina- tions— it may serve you well for many long years. Metropolitan Life INSURANCE COMPANY® A MUTUAL COMPANY. 1 MADISON AVE..N.Y.IO, N . Y . BROADCASTING, February 22, 1960 57 AM-FM Chambersburg, all Pennsyl- vania. WBIL is 1 kw daytime on 1410 kc. Broker was Paul H. Chapman Co. • KLOO Corvallis, Ore.: Sold by Robert G. Beattie and Dale K. Allison to Wil- liam C. Hurley for $70,000. Mr. Hur- ley is with the Chicago office of Paul Raymer Co. KLOO is 250 w on 1340 kc. Broker was Hamilton-Landis & Assoc. Inc. • WABT Tuskegee, Ala.: Sold by J. Dige Bishop and associates to James Wilder for $57,000. WABT operates on 580 kc with 50 w, daytime. Broker was Paul H. Chapman & Co. • WSRA Milton, Fla.: Sold by James C. Smith to Fred Davis, owner of WMBC Macon, Miss., for $50,000. WSRA is on 1490 kc with 250 w. Broker was Paul H. Chapman Co. • WSUH Clewiston, Fla.: Sold by Francis Denmead to William Finch for $47,500. WSUG operates on 1050 kc with 250 w, daytime. Transaction was handled by Paul H. Chapman & Co. • KSFE Needles, Calif.: Sold by Barney Fitzpatrick to Grant Holcomb, David Shuirman and Frank Strauss for $35,- 000. Mr. Holcomb is a CBS announcer in Hollywood. His associates are CBS engineers there. KSFE is 250 w on 1 340 kc. Transaction was handled by Jack L. Stoll & Assoc. APPROVED • The following transfers of station interests were among those approved by the FCC last week (for other Commission activities see For The Record, page 80). • KPAM and KPFM (FM) Portland, Ore.: Sold by Stanley M. Goard and others to Chem-Air Inc. for $200,000. Purchaser is William E. Boeing Jr. who is in airline and other businesses. He owns KEDO Longview, Wash, and, with his mother, KIDO Boise, Idaho. • KMIN Grants, N.M.: Sold by John Blake and David Button to Grants Bcstg. Inc. for $127,000. Purchasers are Tom E. and Tolbert Foster, 20% each, and others. Messrs. Foster own KDET Center, Tex. and have minority interests in KGUN-TV Tucson, Ariz. • KGEI Belmont, Calif.: Sold to Far East Bcstg. Inc. for $105,000. Pur- chasers are John C. Broger, Robert H. Forty-six states and Puerto Rico will be represented at the fifth annual Conference of State Assn. Presidents, to be held Feb. 24-25 in Washington under NAB auspices. Since Nevada and Bowman and William J. Roberts. Mr. Broger is deputy director, Armed Forces Information & Education. Mr. Bow- man is in advertising, as is Mr. Roberts. KGEI is an international broadcast sta- tion directing programs to Central and South America. Comr. Robert T. Bart- ley abstained from voting. • WJPB-TV (ch. 5) Weston, W.Va.: Sold by J. P. Beacom to Thomas P. Johnson (47.5%) and George W. Eby (2.5%). Messrs. Johnson and Eby are exercising options agreed to when Telecasting Inc. dismissed its competing application for ch. 5 in Weston. Transaction involved Mr. Beacom surrendering 120 (out of 270) shares of stock to purchasers plus $85,000 for an additional 100 shares of new stock. Mr. Johnson paid $95,000 for 2371/2 shares and Mr. Eby $5,000 for 12V2 shares. Mr. Johnson is presi- dent of Telecasting Inc. (WENS (TV) Pittsburgh). Alaska do not have associations, final representation may be complete, ac- cording to Howard H. Bell, NAB assist- ant to the president in charge of the conference. Ways to make self-regulation of broadcasting work efficiently will be taken up at the conference. NAB staff executives will give a report on "Broadcasting in the Sixties." Taking part will be John F. Meagher, radio vice president; Thad H. Brown Jr., tv vice president; Douglas A. Anello, chief counsel, and Vincent T. Wasilewski, government relations manager. President Harold E. Fellows will de- liver the keynote address. A series of state reports will be presented. These include: "Projects and Activities," John C. Cooper Jr., WJRD Tuscaloosa, Ala- bama Broadcasters Assn.; "The Right to Advertise," Carlton Dargusch Jr., Ohio Assn. of Broadcasters; "The Right to Know," Elby Stevens, WFST Caribou, Maine Assn. of Broadcasters; "State Promotion," Charles B. Brakefield, WREC Memphis, Tennessee Assn. of Broadcasters, and "The Personnel Placement Bureau," Jack Gilbert, KHOL-TV Holdredge, Nebraska Broad- casters Assn. The second day will include a report on the Freedom of Information Center at the U. of Missouri by Dr. Paul Fisher, its director: a defense briefing session by FCC Comr. Robert E. Lee, Lewis Berry, assistant director of Office of Civil & Defense Management, and David E. Driscoll, WCBS New York, National Industry Advisory Committee program chairman. Mr. Wasilewski will participate. John M. Couric, NAB pub- AM-TV 2 TV stations and 2 radio stations in one package. Includes microwave pickups for major network programming on both TV stations. Terms: $150,000 cash and balance over 10 years. NORTHWEST Powerful old line fulltimer in one of the top markets in the area. $125,000 cash. Balance on very favorable terms. SOUTH Fulltimer in one of the most desirable large markets in the country. Has shown great improvement in the past year and still climbing. $60,000 will handle with a liberal payout. FLORIDA Daytimer in coastal growth area. Small profit but with much potential, especially for an owner-operator. $25,000 cash will handle. NEGOTIATIONS FINANCING $750,000 $450*000 S250.000 S95.000 APPRAISALS ^Blackbtitm & Oampmu/ Incorporated RADIO - TV - NEWSPAPER BROKERS WASHINGTON, D. C. James W. Blackburn Jack V. Harvey Joseph M. Sitrick Washington Building Sterling 3-4341 MIDWEST H. W. Cassill William B. Ryan 333 N. Michigan Ave. Chicago, Illinois Financial 6-6460 ATLANTA Clifford B. Marshall Stanley Whitaker Robert M. Baird Healey Building JAckson 5-1576 WEST COAST Colin M. Selph Calif. Bank Bldg. 9441 Wilshire Blvd. Beverly Hills, Calif. CRestview 4-2770 STATE RADIO-TV HEADS MEET Self-regulation, 1960 s on Feb. 24-25 agenda 58 (THE MEDIA) BROADCASTING, February 22, 1960 lie relations manager, will speak on the Voice of Democracy contest. FCC Comr. John C. Doerfer will ad- dress the second day's luncheon. Mr. Fellows will moderate a roundtable winding up the conference. Delegates will attend the Voice of Democracy luncheon Feb. 24, with Rep. Daniel K. Inouye (D-Hawaii) as speaker. Registered from state associations are these representatives: John C. Cooper Jr., WJRD Tuscaloosa, Ala.; Thomas Chauncey, KOOL-AM-TV Phoenix, Ariz.; Kermit L. Richardson, KBOK Malvern, Ark.; Richard P. Hogue, KXTV (TV) Sacramento, Calif.; Al Ross, KGEK Sterling, Colo.; Walter C. Johnson, WTIC Hartford, Conn.; Harvey C. Smith, WDEL Wilming- ton, Del.; Lawrence A. Rollins, WSIR Winter Haven, Fla.; Ralph N. Edwards, WWGS Tifton, Ga.; Gene Shumate, KRXK Rexburg, Ida.; Bruce Dennis, WGN Chicago; Jos. M. Higgins, WTHI Terre Haute, Ind.; Paul A. Loyet, WHO Des Moines, la.; Thomas P. Bashaw, KFH Wichita, Kan.; J. Francke Fox Jr., WGLN Harlan, Ky.; Thomas G. Pears, KVOL Lafayette, La.; Elby Stevens, WFST Caribou, Me.; Jason T. Pate, WASA Havre de Grace, Md. (includes D.C.); Herbert L. Krueger, WTAG Worcester, Mass.; Elmer A. Knopf, WFDF Flint, Mich.; Robert T. DeHaven, KYSM Mankato, Minn.; Joseph W. Carson, WOKK Meridian, Miss.; C.E. Breazeal, KCMO Kansas City, Mo.; Jack Gilbert, KHOL-TV Kearney, Neb.; Frank B. Estes, WKXL Concord, N.H.; Francis J. Matrangola, WCMC Wildwood, N.J.; Virgil A. Parker III, KRSN Los Alamos, N.M.; Paul Adanti, WHEN-TV Syra- cuse, N.Y.; Robert R. Hilker, WCGC Belmont, N.C.; John W. Boler, KXGO Fargo, N.D.; Thomas A. Rogers, WCLT Newark, and Carlton S. Dargusch Jr., Columbus, Ohio; Tom Johnson, KTOK Okla- homa City, Okla.; Ray Johnson, KMED Medford, Ore.; Cecil Woodland, WEJL Scranton, Pa.; Milton E. Mitler, WADK Newport, R.I.; Edward L.B. Osborne, WBCU Union, and Louis Neale, WBEU Beaufort, S.C.; Donald D. Sullivan, WNAX Yank- ton, S.D.; Charles B. Brakefield, WREC-AM-TV Memphis, Tenn.; Joe M. Leonard Jr., KGAF Gainesville, and Jim Hairgrove, KBRZ Freeport, Texas; Reed Bullen, KVNU Logan, Utah; Carlos F. Zezza, WCFR Springfield, Vt.; Thomas P. Chis- man, WVEC-TV Hampton, Va.; James W. Wallace, KPQ Wenatchee, Wash.; C. Leslie Golliday, WEPM Martinsburg, W. Va.; Mig Figi, WAUX Waukesha, Wis.; Roy Marsh, KRAL Rawlins, Wyo.; Venture Lamas Jr., WKAQ San Juan, P.R. Ford Foundation gives $2.5 million for etv Grants and appropriations totaling almost $2.5 million in support of edu- cational radio and television were announced last Friday (Feb. 19) by the Ford Foundation. Heading the list was an appropria- tion of $1.1 million to be used for fur- ther development of educational tv, particularly as a means of direct in- struction in schools and colleges. A grant of $.5 million was made to the National Educational Television & Radio Center's new international ex- change division to expand the exchange of educational and cultural radio pro- grams between the U.S. and countries throughout the world (under the grant the Broadcasting Foundation of Amer- ica will integrate its operations with NETRC's new division). Other grants were made to the National Educational Assn. ($350,000); National Bureau of Standards ($23,000); Purdue Research Foundation ($500,000 for studies and teacher recruitment by the Midwest Council on Airborne Television). We Repeat:— It Sure Is A For CHANNEL 10 Rochester, New York According to The Latest Nielsen Report: CHANNEL 10 Carries 11 * of Rochester's TOP 12 Programs ! 1. THE TEXAN 53.0 2. GUNSMOKE ..... 50.5 3. HAVE GUN, WILL TRAVEL. .. 50.0 4. FATHER KNOWS BEST .. ... 47.3 5. SEA HUNT 46.5 6. DENNIS THE MENACE 46.1 7. ED SULLIVAN SHOW 45.4 9. PERRY MASON 43.2 10. TIGHTROPE 42.5 11. MR. LUCKY 41.3 12. WANTED, DEAD OR ALIVE ... 4B.8 Afternoons and Evenings, when TV Audiences are Largest, CHANNEL 10's Share is 56% Noon to 6:00 P.M. 54% 6:00 P.M. to Midnight "10" Has The LARGEST Share-of-Audience Over-all, Sign-On To Sign-OFF! *Nielson 4-week Survey, Oct. 12 to Nov. 8. 19S9 CHANNEL lO ROCHESTER, N. Y. (WVET-TV • WHEC-TV) CBS BASIC ABC AFFILIATE THE BOLLING CO. INC. • NATIONAL REPRESENTATIVES • EVERETT McKINNEY. INC. BROADCASTING, February 22, 1960 5V PAAR VS. NBC-TV Network wins as they kiss and make up The Jack Paar-NBC cause celebre has collapsed quickly. Early last week NBC announced that Mr. Paar conferred in Florida with Board Chair- man Robert W. Sarnoff and President Robert E. Kintner and would return to his network show on March 7. He had walked out Feb. 11 during the taping of his show for that night, indi- cating he was not about to return. The contract with Mr. Paar remains as before. It runs through the fall of 1962, and provides the performer with two weeks' vacation after each 1 1 weeks of show ministering and a choice of Monday nights off totaling five days in each quarter. In addition to the con- tract, there were other things preserved or assured: • Preserved was NBC's stand that it must assume full responsibility of what goes over the network. "No cen- sorship concessions" were granted, NBC observed, and Mr. Paar will operate under the same policies and rules that bind all performers with the network. • Apparently assured are advertis- ing revenues the Paar show grosses for NBC-TV. Last year the program brought in approximately $12.8 mil- lion in gross billing, and it's estimated the show will gross in excess of $4 million this quarter. The Action • Mr. Paar, unhappy be- cause the network had deleted from the preceding night's show what it considered an off-color joke, went before the Feb. 1 1 taping session pre- pared to take a walk. He did so after informing the audience of his inten- tion. The network decided to run the tape as it was without editing, with Hugh Downs, announcer on the show, who usually fills in on the vacation periods, taking Mr. Paar's place (At Deadline, Feb. 15). Mr. Sarnoff and Mr. Kintner were in Boca Raton the following weekend attending a meeting of the Affiliates' Executive Committee (see story, page 55). Mr. Paar had left New York for his "vacation retreat" in Florida. Last Tuesday, the NBC executives and Mr. Paar met. The performer in a prepared letter said he was aware of his con- tractual obligations, had acted hastily and on "impulse" and was sorry if the action embarrassed the network and himself. Mr. Kintner said the network asked him to return and was delighted on his acceptance to return after a three-week vacation. A CBS-owned station, WCBS New York, editorially supported NBC's stand on the Paar incident that "the broadcaster, whether he is a network or a station operator, must assume the final responsibility to the public for the quality of his programs," and that "no amount of breast-beating and public soul-searching by an individual performer can alter the right of a network to control its own program- ming." To WCBS' surprise the morn- ing 5 - minute - 40 - second editorial (aired at 8:15 a.m.) drew a vote of listener confidence. A later airing of the editorial at 8:15 p.m. didn't evoke a similar response but the results were academic since news reports of Mr. Paar's return had already been made known. Letter from Ike President Eisenhower added his plaudits to those of the Printers' Ink awards jury which cited Dr. Frank Stanton of CBS for his con- tributions to advertising. The Pres- ident noted that "the broadcast industry has grown so fast in re- cent years that its road has not always been free of pitfalls, nor its way ahead surely marked. But you have clearly discerned from the beginning the potentials for good that it possesses. And you have ac- cepted the responsibilities com- mensurate with those potentials." The peacemaker & the pacified * Jack Paar with his wife as the NBC- TV entertainer told how she helped 60 (THE MEDIA) bring about reconciliation with NBC, and promise of his return to the Tonight show on March 7. A little regulation must lead to a lot A warning that any government reg- ulation of tv programming could lead to total regulation of tv and to influ- ence over all media was sounded last week by Dr. Frank Stanton, president of CBS Inc. Dr. Stanton's remarks were made at a luncheon meeting in New York last Thursday (Feb. 18), at which he received the annual advertising gold medal award presented by Printer's Ink. He stressed that in any move by government to regulate tv program- ming, there would be "no practical way to stop its total regulation." He explained there is "the difficulty of drawing the line between what is cul- tural, what is entertainment and what is informational." Dr. Stanton added: "Once the government tells three television stations in a city what they must broadcast, how long does any- one suppose it would be before the government also tells the only news- paper in town what it must print? Most metropolitan centers in the United States have more competing television stations than competing mass circulation dailies. It would be as logical to seek constitutional reforms to impose government standards on newspapers, because their number is limited by economics, as to regulate programming on television stations because their number is limited by the spectrum." He rejected the idea of government supervision as "the wrong, the pre- cipitous, the penny-wise, pound-foolish way of seeking improvement." The major part of the burden in solving tv's problems, he asserted, rests with the broadcasters. Television, he said, will fulfill its highest capacities when it realizes the objectives and values of all the people, respecting minorities as well as the majority. BROADCASTING, February 22, 1960 America's modern way of doing busin 1000 records a day — no longer a shipping problem for one of the world's largest transcription companies. Look what Raleigh ships by Air Express in one day! Raleigh makes transcriptions — recordings of advertising commercials and pre-recorded programs to be broadcast from many radio stations. There's no margin for error — one slip-up and the sponsor doesn't get what he paid for. Only AlR EXPRESS gives Raleigh Records receipted, on-time delivery — overnight . . . coast-to-coast. The big difference is AlR EXPRESS dependability. It's the nation's most complete air-ground shipping service. One phone call ^ arranges everything— and AlR EXPRESS rates are low. Use Air Express — jet -age wings of modern marketing —and you're FIRST TO MARKET . . . FIRST TO SELL. AIR EXPRESS CALL AIR EXPRESS DIVISION OF RAILWAY EXPRESS AGENCY GETS THERE FIRST VIA U. S. SCHEDULED AIRLINES BROADCASTING, February 22, 1960 61 KJEO-TV Central California's jfi 1 Prime Time Station with proof from the viewers themselves:* A WEEK DELIVERS MORE VIEWER HOMES FROM 6 to 10 P.M.! (Source: Current ARB with 34.8 Rating) Yet KJEO-TV rates are right with the lowest in the area. See your H-R Representative early for your best prime time buys. J Fr e s n o channel California J.E. O'Neill — President Joe Drilling — Vice President and General Manager W.O. Edholm — Commercial Manager See your H-R representative H'R^^ SUMMERTIME AT WTOP-TV New rate card has two-season schedule Acknowledging the differential in summer and winter viewing, WTOP- TV Washington on March 1 puts into effect its new rate card No. 11 which spells out one rate schedule for the 39 weeks of fall-winter-spring and a lower schedule for the 13-week summer period starting with the third Sunday of June. The new winter rates include in- creases for spot announcements ranging from \2V2% to 25% above those now contained in card No. 10. Summer spot rates in card No. 1 1 are approxi- mately the same as those now in card No. 10. Program rates in winter go up in the new rate card too, but con- sidering the new lower summer rates, the 52-week cost for the year-round advertiser will remain the same as in card No. 10. Sales Manager Robert A.J. Bordley said the new summer-winter schedules were devised by John S. Hayes, presi- dent of the Washington Post Broadcast Div., as an answer to the summer sea- son problem. He explained it is more realistic to the seasonal advertiser in terms of viewer coverage and is also equitable to the same degree to the 52-week advertiser. WTOP - TV's winter availabilities have been running about 90% sold out and summer at least 60%, with one- half of the latter representing 52-week business, it was estimated. The current top one-time one-hour rate of $1,800 for WTOP-TV will re- main the same in the new card for win- ter, since virtually all the AAA time falls in the evening network option per- iod anyway. A summer top hour rate of $1,650 is specified for AAA time. Other AAA program rates follow this pattern. It's in the other program categories where the summer-winter differential and 52-week averaging pattern can be found. For instance, class AA time. 10:30-11 p.m., the one-time one-hour rate in current card No. 10 is $1,250. In new card No. 11 it will be $1,175 in "Season No. 1" (13 weeks, summer) and $1,275 in "Season No. 2" (39 weeks, winter). In Class D time, 12:30 a.m.-lO a.m., one-hour one-time now costs $400. In new card No. 11, it will cost $375 summer and $425 winter. Spot Increases • The spot announce- ment schedules incorporate the most changes. The one-minute sound-on- film spot rate for AAA time, now $400, goes to $500 for winter and $400 summer. But, again, since this is evening network option time, virtually no availabilities ever occur. In the class AA time (Monday-Friday 7:59- 8:29 p.m., Sunday 6:59-7:29 p.m. and daily 10:31-11 p.m.), the one-time one- minute rate is now $400. In new card No. 11 it goes to $450 winter, $400 summer. With all possible discounts, the minute spot will be $270 winter, $240 summer. In class C time (9:59 a.m. -5:59 p.m. and 12:31-1 a.m. daily), the one minute S-O-F spot now runs $125 one time. In card No. 11 it goes to $150 winter and $125 summer. With all discounts it will be $66 winter, $55 summer. There is no summer-winter differen- tial for minute spots in class D time (sign-on to 9:59 a.m. and 1:01 to sign- off daily) or change from the current rate: $80 one-time, $28.16 all discounts. Ten-second ID's, now $200 one- time in AAA time, go to $250 winter, $200 summer. Class C time ID's, now $50 top, go to $60 winter, $50 sum- mer. With all discounts, they'll run $21.12 winter, $17.60 summer. There will be no seasonal differential for participating minutes or ID's in The Late Show or The Late Late Show. In The Late Show, a minute of 20-sec- ond spot continues $200 one-time top to $88 with all discounts; ID's $75 top, $26.40 all discounts. In The Late Late Show, minutes and 20-seconds con- tinue $80 top, $28.16 all discounts; ID's, $40 to $14.08. Newest CBS policy draws Butler protest CBS last week announced a poli- tical broadcasting policy designed to avoid duplication of a candidate's ex- posure on two or more networks or stations at the same time and im- mediately drew the fire of Democratic National Chairman Paul Butler. The network's Editorial Board set forth new ground rules prohibiting saturation purchases during political campaigns that "would significantly diminish the choice by viewers or the listening public among programs." CBS announced that it would not ac- cept any paid political program in- tended for simultaneous broadcast on two or more networks or two or more tv stations in a city in which CBS owns a station. The new policy applies only to pur- chase of time for political purposes and does not preclude simultaneous broad- cast of events of "clear national or local experience," the network said. For example, CBS stated that an ad- dress by the President, in inaugura- tion or a speech by a governor or 62 (THE MEDIA) BROADCASTING, February 22, 1960 'Charge it' Bad debts from advertising are no longer a problem at WEEL Fairfax, Va. (a Washington, D.C. suburb). The station's billing and collection problems are handled by Central Charge Service, Wash- ington. At the end of a billing period, Central Charge (a con- sumer credit organization with over 900 member businesses) pays WEEL for advertising carried, bills the station's clients and han- dles collections, including those of overdue accounts. mayor (on the local level) would not be covered by the new policy. Mr. Butler, in a Thursday (Feb. 18) wire to CBS Inc. President Frank Stanton, said that he was "shocked" by the CBS decision. "We consider your policy to be illegal, unjust and discriminatory to the Democratic Party," he said. He continued: "It is the opinion of the Democratic Party that all paid political programs in a presidential campaign are of the utmost 'national and local significance' . . . We are making concurrently a request upon the FCC and appro- priate committees of Congress to con- sider this policy and to take appro- priate steps to prevent its application in the 1960 presidential campaign." Mr. Butler maintained that a major political party, under the CBS policy, would be denied "equal opportunity to present its views to the vast CBS audi- ence" to answer presidential speeches with political overtones if the party also purchased time on another network. • Rep appointments • KAVL Lancaster, Calif.: John E. Pearson Co. as national representative. • WOHO Toledo, Ohio: Grant Webb & Co. • WCKR Miami: Daren F. McGavren Co., N.Y. • WALA-AM-TV Mobile, Ala.: The Boiling Co., N.Y. • Southeastern Key Market Network (radio stations in 11 southern states): Grant Webb & Co., N.Y. • WAME Miami, Fla.: Avery-Knodel Inc. • WGAT Gate City, Va. — Kingsport, Tenn.: C.K. Beaver & Assoc., Memphis and Atlanta as southern sales represent- ative. • WSIL-TV Harrisburg, 111.: The Meeker Co., N.Y. "We're a conservative, close-mouthed agency, but let me tell you". . . Mona Lisa LEONARDO DA VINCI (11,52-1519) —Florentine School K-NUZ is the No. 1 BUY in HOUSTON . . . AT THE LOWEST COST PER THOUSAND! BROADCASTING, February 22, 1960 m 'ESQUIRE'S' RADIO-TV UNIT New division to buy broadcast properties Esquire Inc. has created a radio and television division that will seek "im- mediately" the acquisition of properties. The move by Esquire, primarily a pub- lishing house, was described by its presi- dent, John Smart, as being in accord with Esquire's expansion and diversification. He also announced that Barry Sherman, oper- ations manager and assistant to the presi- dent, WITH Balti- Mr. Sherman more; will head the division as managing director. A spokesman for Esquire, which is headquartered in New York, said last week that it was too early to determine the direction of the new division but acknowledged that Esquire would con- centrate first on radio stations "possibly in the Southwest." The firm publishes Esquire and Coronet, both monthly magazines, and Gentlemen's Quarterly which appears eight times yearly, claims to be the largest producer of educa- tional films through Coronet Instruc- tional Films, a division, and owns real estate (through Garland Court Proper- ties, another division which operates a 24-story building in Chicago). A newly- acquired subsidiary, Scott Publications Inc., handles stamp catalogs and pub- lications. Mr. Sherman's 21 -year broadcast background includes a nine-year associa- tion with WSCR Scranton and WBRE Wilkes-Barre, Pa., and with WRVA and WLEE in Richmond, Va. His sports connections include general manager of the Baltimore Bullets in the Eastern Professional Basketball League, and or- ganizer and former head of a similar franchise in Scranton. It's talk, not records at KMOX noon-7 p.m. KMOX St. Louis announced last week that it will drop all week- day afternoon record programs. An all- information format will replace the record shows effective next Monday (Feb. 29) from noon to 7 p.m. Robert Hyland, CBS Radio vice pres- ident and general manager of the sta- tion, said the elimination of record pro- gramming during the peak audience time is designed to "broaden and widen the scope and function of radio." The new KMOX format will be a combination of present CBS network features plus local features both old and new. Highlighting the afternoon will be a series called At Your Service, which will be heard from 3:05 to 7 p.m. Most station personalities will work on the program which will feature interviews with civic or business personalities, news, celebrity interviews, special events, reviews and sports. The station's Saturday and Sunday format, which does contain record programs, will re- main essentially the same. Metropolitan income hits new record high Record levels in 1959 of $16,543,- 422 in sales and a net income of $1,416,108 for Metropolitan Broad- casting Corp. were reported last week by John W. Kluge, chairman and pres- ident. Stressed in Mr. Kluge's statement was a rapid rise in sales and earnings over the past three years. Sales stood at more than $14.4 mil- lion in 1958 and over $10.2 million in 1957. Net income was at $302,035 in 1958 and $243,460 in the year prior. Earnings per share have gone up from 16 cents in 1957 to 20 cents in 1958 to 91 cents in 1959. There are a total of 1,549,012 shares outstanding in Metro- politan which operates WNEW-AM- FM-TV New York; WTTG (TV) Washington, and WHK-AM-FM Cleve- land; and— but not included in the 1959 summary — WIP - AM - FM Philadel- phia; KOVR (TV) Stockton-Sacra- mento, Calif.; WTVH (TV) Peoria, 111. (acquired this month). • Media reports Etv's growth • WPIX (TV) New York, has discovered that there are current- ly 494,370 New York public school children per week utilizing the sta- tion's telecasts of the Regents Educa- tional Television Project. The record number of pupils is the total obtained in a survey conducted by the Div. of Educational Communications of the State Education Dept. The etv classes started on WPIX 16 months ago with an initial 20,000 pupils per week. New York parochial and private schools and schools in Connecticut, New Jersey and Pennsylvania using the tv classes were not included in the survey, it was pointed out. Budget guide • Radio Advertising Bu- reau Inc., N.Y., has issued a pocket- sized book designed to give local radio salesmen a handy sales reference in building business from retail and serv- ice advertisers. Titled "Retail Ad Budg- et Guide," the compact report details the average "percentage of sales" in- vested annually in advertising by sel- lers in 52 different retail and service businesses. RAB points out that the guide can be used to help in one of the following ways: create advertis- ing budgets, for retailers who now spend nothing; expand advertising budget, for retailers currently investing less than the national average for their category, and to advise on existing ad budgets by using the booklet as a ready source of information. New am for NW • The newest am station in Washington is KARI Blaine, just below the Canadian border. KARI is owned by Birch Bay Bcstg. Inc. George A. Wilson and L.N. Ostrander are principal stockholders. It operates with 500 w on 550 kc and went on the air Feb. 1. NABET loses WDOE • National Assn. of Broadcast Employes & Technicians has been decertified as bargaining agent for all employes of WDOE Dunkirk, N.Y., according to National Labor Re- lations Board. Nine employes voted against the union, one voted to retain it. New CBS station • WCMI Ashland,' Ky. -Huntington, W.Va., will affiliate with CBS radio, effective Feb. 29. WCMI, owned by WCMI Inc., is on 1340 kc with 250 w. Henry G. Grad is general manager. MBS Chicago • WAIT Chicago, day- time-only independent outlet, has signed as exclusive Chicago affiliate of the Mutual Broadcasting System. The station operates with 5-kw-D on 820 kc. Color survey • A telephone survey completed by WFBM-TV Indianapolis, shows that more than half of that city's color tv set owners made their pur- chases within the past year, while 30% purchased within the last six months. Made under the supervision of John Hurlbut, WFBM-TV promotion direc- tor, the survey's sample represented 200 completed calls selected at random the week of Feb. 8. The survey also showed that color set owners are "enthusiastic . . . and generally satisfied with color tv set service." New ABC-TV affiliate • KNBS-TV Walla Walla, Wash., has affiliated with ABC-TV. KUTE's new sound • KUTE (FM) Glendale, Calif., opened its new studios Feb. 2 1 with a completely transistorized control center. The station claims that the use of this equipment and the con- comitant elimination of vacuum tubes results in higher program fidelity with negligible distortion and background noise. Its transistor equipment was cus- tom built by Stephens Electronics, Bur- bank, Calif. 64 (THE MEDIA) BROADCASTING, February 22, 1960 PROGRAMMING HOW SAG-AFTRA WOULD MERGE Consultant for two unions tells members of advantages consolidation would bring AFTRA welfare The radio-tv-recording industry contributed almost $2.8 million in 1959 to the pension and wel- fare fund of the American Feder- ation of Television & Radio Ar- tists, according to Donald F. Con- away, AFTRA national executive secretary. Indications are that talent earned about $55 million in 1959, since pension and wel- fare contributions amount to 5% of earnings. Mr. Conaway said that welfare claims in 1959 by 985 members or their dependents amounted to $506,000, covering largely medi- cal surgical expenses. The idea of a merger of American Federation of Television & Radio Art- ists and Screen Actors Guild has been enthusiastically and officially endorsed by David L. Cole, national consultant in labor affairs engaged jointly by the two unions to study the feasibility of their consolidation. The favorable ac- tion was first indicated last month (Broadcasting, Jan. 11). In a summary of his full report sent last week by the SAG board to all of that union's members, Mr. Cole states: "The advantages of merger outweigh the disadvantages so strongly that it is inconceivable to me how the persistent desires of the members in favor thereof can be resisted." Reasons why the merger is desirable, Mr. Cole lists as follows: 1. "It would enhance the bargaining strength of members. 2. "It is the only truly effective means of coping with the recurrent jurisdic- tional problems. 3. "It would improve the legislative activities of the members by unifying their voice at both the federal and state levels. 4. "It would permit the development and joint administration of uniform pen- sion and welfare plans, thereby giving protection to the employes at the lower earning levels who most need the ben- efits of such plans. 5. "It would enable the employes to have a uniform residuals program which could be efficiently jointly administered and policed. 6. "Competition for superior wages and working conditions would be elimi- nated, thereby eliminating a serious cause of friction and instability in the industry. 7. "Except for the temporary period of transition, there are numerous econ- omies that would result which would be reflected in no appreciable increase in the dues or charges of members or in improved service and effectiveness at the same level of income. 8. "Finally, all this could be accom- plished without affecting the essential democratic processes now enjoyed in both unions, or the vital control of the segments of the industry over their own conditions of employment — in fact, such an amalgamation would be the proper response to the wishes of the members expressed repeatedly and in- sistently over a period of many years." Promptly Worked • Proposing that a merger agreement "be promptly worked out by the members of a Joint Unity Committee," Mr. Cole recommends that: • The new organization should be named Television, Radio & Screen Ac- tors Guild. • Its headquarters should be in Holly- wood, where the combined membership is much greater than in New York. (In an analysis of changes occurring in membership of both AFTR and SAG since the advent of tv, Mr. Cole found SAG's membership in nine years grew from 7,338, almost 90% in Hollywood, to 13,403, only 70% in Hollywood. From 1952 to 1959, the number of AFTRA members rose from 8,500 to nearly 10,000 with 75% divided almost equally between New York and Holly- wood. SAGs' members now earn more from tv [including commercials] than from theatrical entertainment pictures, formerly their exclusive field of employ- ment. Half of SAG's members have an- other parent union [for 2,425 it is AFTRA]; so do 42% of AFTRA mem- bers [2,134 designating SAG].) • It should be legally a voluntary or- ganization, "with active and financially strong locals in all major cities. The supreme body shall be the convention (to be held annully for two years, bi- ennially thereafter). Locals will elect the 140 delegates on the basis of one dele- gate for each 150 members. • An executive council of 70, plus the president and the four vice presi- W I c u RADIO WICU STATION A STATION B STATION C 28.9% INCREASE IN DAYTIME AUDIENCE A GOOD Station getting BETTER-FAST with the most substantial growth pattern in Northwestern Pennsylvania. "ACHIEVEMENT THRU EXPERIENCE" WICUabcRADIO NAT. REPRESENTATIVE WEED RADIO The dominant adult station 5000-WATTS-1330-ERIE, PA. BROADCASTING, February 22, 1960 65 dents will make up the governing body. Executive council members are to be elected by the locals for two-year terms, half each year. The executive council will meet at least every four months. • Officers, elected for two-year terms by the convention, shall be a president, first vice president, three other vice presidents and a secretary- treasurer, all but the last required to be working members. Each vice pres- ident will act as a representative of one of the four divisions of TRSAG: Theatrical and Entertainment (all en- tertainment films made for theatrical or tv exhibition); Television (all live performances or performances recorded in the live manner); Commercials (all tv commercials, live or recorded, and industrial recordings); Radio and Phonograph. The vice president as- signed to each division will serve as chairman of the divisional board, to be elected by all the locals involved. The divisional board will select a contract policy committee which, with the vice president and the division executive di- rector, may conduct negotiations. • Dues must not exceed those now charged by the Los Angeles local of AFTRA. nor initiation fees those now charged by SAG, without special per- mission of the executive council. Per capita fees at present AFTRA rates will be remitted to the national office. Mr. Cole notes that their current position as branches of the Associated Actors & Artists of America prevents AFTRA and SAG from working out jurisdictional disputes within the AFL- CIO and forces them to fight out their battles in the open before the NLRB. "This is a most irritating experience," he comments, "leading to unseemly at- tacks and criticisms of one another. . . . This study was occasioned by such a bitter jurisdictional dispute over video tape . . . "In my view," Mr. Cole states "the reasons ascribed for opposing merger are secondary to a strong sense of un- friendliness and suspicion which has grown up in the minds of SAG's leadership because of the activities carried on by AFTRA. Aside from the jurisdictional attacks add critical pub- lic statements made by AFTRA. SAG still thinks nostalgically of itself as a Hollywood organization of motion picture actors and is fearful of the in- fluence of announcers and of the East as a whole. These fears are now mean- ingless in practical terms. SAG itself is now a national organization and its members earn more from television than out of theatrical motion picture operations, while AFTRA's member- ship consists overwhelmingly of actors rather than announcers and its Los Angeles membership is as large as that of its New York local." FOREIGN TV RULES Reduce overseas sales of U.S. tv programs A CBS Films official warned last week of foreign restrictions which reduce further the amount of U.S. tv product that can be sold overseas. Ralph M. Baruch, director of CBS Films' international operations, said that American advertisers apparently "demurring" at high program costs demand that film distributors "get the difference" abroad. But bearing down on the distributor from the other side of the water "are more barriers [which if] put in the way by short- sighted organizations" can only result in the "exclusion of foreign sales." That, Mr. Baruch observed, already has happened in the "live" show area abroad. An alternative to exclusion could be a reduction in program quality, a pos- sible development he decried as "an irresponsible step to take from all points of view." In Britain, Mr. Baruch told a Radio & Television Executives Society lunch- eon, tv product is set this way: Inde- pendent Television Authority rules permit only 14% of total programming hours on commercial tv devoted to for- eign program material. "Out of 50 hours a week, about an hour a day can come from abroad." (ITA claims 12.3% foreign-originated last year and British Broadcasting Corp., which is government-owned, claimed 10% of American origin.) He indicated also that most avail- able program time and thus the more desirable commercial time in the United Kingdom fall into prime hours, limiting advertiser movement and crowding the number of spots. Hurdles To Overcome • There are still other restrictive factors. He noted: "CBS Ltd. in England competes with National Telefilm Assoc.'s The Play of the Week dramatic series, which faced cancellation a few months ago because of a lack of advertiser and sta- tion support, was sold last week in eight new markets. The two-hour dramatic offering now has been sold in ten markets. The Standard Oil Co. (New Jersey), which was credited with keeping the program on the air after several spon- sorless months by buying the series on WNTA-TV New York, has agreed to place the program on WTOP-TV Wash- ington. Commencing Feb. 27. Standard NBC, MCA, Screen Gems, Ziv, ABC, Warner Bros., ITC, sometimes William Morris [talent agency] and others. This has resulted in a buyer's market and a very selective buyer's market at that. "If the product is not the best avail- able," he continued, "you are faced with the choice of selling or seeing one of dozens of other shows waiting in line to be sold. We are already prac- tically priced out of the international syndication market of live programs." Mr. Baruch questioned figures re- leased publicly by film firms which claim "X dollars in foreign grosses." Proper analysis, he said, would find the figures don't amount to much on a per country basis and mostly apply to product produced in Great Britain and thus not subject to the quota. (He added though salable at top prices in England, such product "is, to say mildly, a gamble in the American market.") The CBS Film executive summed up British tv, both commercial and the government-owned BBC, noting that a new company has been picked to pro- gram the southwest of England. The firm is to be made up of a number of film concerns including Film Produc- ers Guild and the president of the Assn. of Specialized Film Producers. The new company is expected to begin transmitting in the summer of 1961. Profit Picture • In a summary of British commercial tv, Mr. Baruch reported that in the 1959-60 season, commercial "program contractors" will net a profit of 23 million pounds ($64.5 million). He said ITA telecasts I" of American programs (Wagon Train is No. 1) beat the BBC opposition. As painted by Mr. Baruch: Amer- ican programs sold in Britain cop the ratings, that is, the big audiences for advertisers in that country and this, despite growing restrictions and an already effective quota against U.S. tv imports. k ?- it m Oil, through Ogilvy, Benson & Mather, New York, has bought 13 taped dramas „ for showing once a week on a rotating schedule of day and time periods. In the other seven markets, 39 epi- j sodes were purchased by stations. They ^ are WROC-TV Rochester, N.Y.; ? WRGB-TV Schenectady, N.Y.; WBEN- TV Buffalo; WIIC (TV) Pittsburgh; J WBAL-TV Baltimore; KOA-TV Green- c ville, N.C.; KCOP-TV Los Angeles jJ bought Play several weeks ago. On WNTA-TV the series is presented seven * days a week but elsewhere it will be 1 carried once a week. 'Play of the Week* adds 8 new outlets 66 (PROGRAMMING) BROADCASTING, February 22, 1960 Tanny Guild Films combine operations The Vic Tanny chain, which operates gymnasium centers across the country, and Guild Films Co. have combined operations. A straight stock transaction will make Mr. Tanny the largest single stockholder in the new corporation. He will serve as chairman and chief execu- tive officer. The transaction had been in negotia- tion for the past seven months (Broad- casting, July 20, 1959). The Tanny operation, a heavy user of tv, will have access to tv time ob- tained by Guild Films through barter of its product. Guild will use the newly- available working capital to acquire and produce additional programming. Vic Tanny now owns health-recreation cen- ters in 72 locations in the U.S. and plans further expansion. Under the agreement, Mr. Tanny continues to op- erate his health-recreation chain from Beverly Hills, Calif., while Guild Films will maintain its activities in New York. John J. Cole, GF's president, continues in that post assisted by Arthur Lerner, who is vice president and treasurer. Tv banker duties set for Republic Pictures Plans for financing the production of films for television and theatres at attractive terms and thereby keeping Republic Pictures Corp. facilities busy, were announced last week by Victor M. Carter, president. Republic definitely has no plans for producing any theatrical pictures or tv shows on its own, Mr. Carter said, nor is the company interested in ownership of any completed films. "Our function is that of a banker," he stated. "We will finance a tv series or theatrical picture for a nominal in- terest charge plus a percentage of the gross." Republic will require a guarantee that the money it advances will be re- paid in 18 to 24 months, he said. For a tv pilot film, the term will be shorter, probably seven months, but there will be no interest charge in that case. Re- public expects to make its money from the use of its facilities — 40 acres, with 22 sound stages (and room to build as many others as may be needed, he emphasized) — and its film processing laboratory (Consolidated). Republic earned $884,882 for the fiscal year ended Oct. 31, 1959, after a write-off of $1,123,216 and $600,- 000 in federal income taxes, but be- fore $400,000 in preferred stock divi- dends, Mr. Carter reported. Net in- come was 24 cents a share on the 2,004,190 shares of common stock outstanding. He said that for the first quarter of the current fiscal year, pre- liminary reports indicate earnings sub- stantially better than the 6 cents earn- ed in the like period of fiscal 1959, with exceptions of earnings "close to $1 a share of common" for fiscal 1960. Producers guild seeks company recognition Television Producers Guild last week sent basic agreements to 26 producing companies asking for recognition as exclusive bargaining representative for all tv producers employed by members of the Assn. of Motion Picture Pro- ducers, Alliance of Television Film Producers and the networks. Major provisions called for are: guild security, credits and a residual schedule. Letter, signed by all TPG board members, describes the organization as "a fraternity of television producers constituted as the sole and exclusive bargaining representative for approxi- mately 85% of the currently active television producers directly employed by your company, subsidiaries and/ or member companies of your association, alliance or network." Ben Brady, TPG president, said residual demands would not be dis- closed until they have been discussed with the producing companies. No minimum salary provisions are pro- posed because the "guild security sec- tion will require membership of all tv producers who function as producers . . . and any overall salary schedule would present difficulties at this time to both the guild and the producing com- panies." As to credits, he said, the guild is asking for solo card credit for the producer, without sponsor identi- fication." UA cash box jingles to $10 million tune United Artists Corp. was in receipt of more than $10 million worth of good news from subsidiary United Artists Associated Inc. The figure represents 1959 sales reported by Eliot Hyman, president of UAA, and covers leases to tv stations of motion picture features, cartoons and other products. The UAA subsidiary distributes films from the Warner Bros, feature library as well as other feature packages and cartoons. United Artists, a motion pic- ture financing company and film dis- tributor, also has UA-TV which co- finances tv film for network sale and syndication. UA additionally is buying Ziv Television Programs, a leading tv film producer and distributor. VARIETY IN PROGRAMMING DELIVERS THE GREATEST CIRCULATION! WMBD RADIO Reaches QtFlO/ METRO n jL peoria HOMES Every Week! MORE Than Any Other Station! (Source: Pulse July, 1959 CPA Ratings) REPRESENTED NATIONALLY BY PETERS, GRIFFIN, WOODWARD, INC. RADIO PEORIA BROADCASTING, February 22, 1960 47 • Film sales Silent Service (Calif. National Prods) Sold to WBAL-TV Baltimore; WPSD- TV Paducah, Ky.; WICU-TV Erie, Pa.; WTVU (TV) San Francisco-Oakland; WMBD-TV Peoria, 111.; WREC-TV Memphis; KCOP-TV Los Angeles; KSWO-TV Lawton, Okla.; WHEN-TV Syracuse, N.Y. Now in 114 markets. How to Marry a Millionaire (NTA) Sold to Studebaker dealers for WFIL- TV Philadelphia; WNHC-TV New Ha- ven, Conn. Now in 52 markets. Johnny Midnight (MCA-TV) Sold to Warner-Lambert Pharmaceu- tical Co., Morris Plains, N.J. for alter- nate weeks in Boston and Philadelphia; Armour & Co., Chicago, for alternate weeks in Greensboro, N.C.; Liggett & Myers Tobacco Co., New York, for al- ternate weeks in Greensboro, N.C.; R.J. Reynolds Tobacco Co., Winston-Salem, N.C., in Baltimore; Studebaker Dealers in New Haven; Childs-Big Chain Foods Stores in Texarkana, Tex. Now in 114 markets. Bold Journey (Banner Films) Sold to WPIX(TV) New York; KUTV (TV) Salt Lake City; KPHO-TV Phoe- nix; WWJ-TV Detroit; KIMA-TV Yak- ima, Wash.; WHIO-TV Dayton, Ohio; KOMO-TV Seattle; KVOS-TV Belling- ham, Wash.; KVKM(TV) Monahans, Tex.; WNEM-TV Bay City, Mich. • Program notes Hitchcock switch • NBC-TV has an- nounced that Alfred Hitchcock Presents will move over next season from its five-year stand on CBS-TV. Neither time nor sponsorship was announced by NBC-TV for the half-hour which is seen on CBS-TV Sundays, 9:30-10 p.m., sponsored by Bristol-Myers through Young & Rubicam. NBC-Aussie pact • Charles Michelson Inc., N.Y., international representative for overseas stations, reports that a NO, THIS IS "KNOE-LAND" (embracing industrial, progressive Arkansas, West Mississippi) North Louisiana, South Population Households 423,600 Consumer Spendable Income $1,761,169,000 Food Sales $ 300,486,000 JUST LOOK AT THIS MARKET DATA 1,520,100 Drug Sales $ 40,356,000 Automotive Sales $ 299,539,000 General Merchandise $ 148,789,000 Total Retail Sales $1,286,255,000 KNOE-TV AVERAGES 78.5% SHARE OF AUDIENCE According to April 1959 ARB we average 78.5% share of audience from Sign On to Sign Off 7 days a week. During 361 weekly quarter hours it runs 80% to 100%, and for 278 weekly quarter hours 92% to 100%. KNOE-TV Channel 8 Monroe, Louisiana CBS • ABC A James A. Noe Station Represented by H-R Television, Inc. Photo: Northeast Louisiana State College, Monroe. One of nine 4-year colleges within our coverage area. contract has been signed with NBC-TV on behalf of stations he represents in Australia, giving them exclusive rights to all NBC-TV news and public affairs programming for three years. Under the pact, at least 87 hours per year of such programming will be taken by the stations. Mr. Michelson earlier negotiated a contract for the CBS newsfilm service. Spanish for kiddies • WTPA(TV) Harrisburg, Pa., began televising Span- ish courses for 6th grade pupils on Feb. 10. The instructor, a Harrisburg housewife who speaks fluent Spanish, is teaching conversational Spanish in 13 telecasts, each 15 minutes long. Ar- rangements for the telecasts were made by Donald D. Wear, general manager of WTPA (TV) and the local super- intendent of schools. The 16 school dis- tricts in the area have pooled to buy the facilities (out of pocket expenses for personnel and equipment use). WTPA is donating the time. Imported series • Aimed at Spanish markets in American cities, WKAQ- TV San Juan, P.R., is readying a taped bilingual program for New York, De- troit, Chicago, Miami, and Los Angeles. Programming will consist mainly of light musical comedy for the 39 half- hour shows. The programs will be pro- duced in association with Milton H. Lehr and Lawrence S. Rapport, of Tele- mundo and International Productions Inc. KRLA's program plans Five documentary public service pro- grams have been added by KRLA Pasa- dena-Los Angeles, which has organized its religious, educational and documen- tary broadcasts into planned blocks of programming. Three new programs go into the Sun- day morning block: Spirit of Today (8:30-9 a.m.), with representatives of different faiths demonstrating the ap- plication of the Bible to modern life (also rebroadcast at 11:30 p.m.); Scope Unlimited (10-10:30 a.m.), news, inter- views and discussions of community issues, and Seminar (10:30-11 a.m.), developments in education, discussed by representatives of five Southern Califor- nia universities and colleges. Remote broadcasts of full services from different churches (9-9:55 a.m.) and (11 a.m.- 12 noon) complete the Sunday morning schedule. Other new programs are: Topic: Youth (Monday-Friday, 9-9:30 p.m.), salutes to Southland high schools, one each night, with school news, and California (Monday-Friday, 11-11:10 p.m.), reports on developments in indus- try, government and education, pre- sented by selected leaders in each field. 68 (PROGRAMMING) BROADCASTING, February 22, 1960 Here are the next 10 days of network color shows (all times are EST). NBC-TV Feb. 23-26, 29, Mar. 2 (6:30-7 a.m.) Continental Classroom. Feb. 22-26, 29, Mar. 1, 2 (11-11:30 a.m.) Price Is Right, participating spon- sors. Feb. 22-26, 29, Mar. 1, 2 (12:30-1 p.m.) It Could Be You, participating spon- sors. Feb. 22, 29 (10-11 p.m.) Steve Allen Plymouth Show, Plymouth through N.W. Ayer. Feb. 23, Mar. 1 (8:30-9:30 p.m.) Ford Startime, Ford through J. Walter Thomp- son. Feb. 23, Mar. 1 (9:30-10 p.m.) Arthur Murray Party, P. Lorillard through Lennen & Newell and Sterling Drug through Nor- man, Craig & Kummel. Feb. 24, Mar. 2 (8:30-9 p.m.) Price Is Right, Lever through Ogilvy, Benson & Mather and Speidel through Norman, Craig & Kummel. Feb. 24, Mar. 2 (9-10 p.m.) Perry Como's Kraft Music Hall, Kraft through J. Walter Thompson. Feb. 25, Mar. 3 (9:30-10 p.m.) Ford Show, Ford through J. Walter Thompson. Feb. 26 (8:30-9:30 p.m.) Bell Telephone Hour, AT&T through N.W. Ayer. Feb. 26 (9:30-10 p.m.) Masquerade Party, Hazel Bishop through Raymond Spector and Block Drugs through Grey Adv. Feb. 27 (10-10:30 a.m.) Howdy Doody Show, Continental Baking, Nabisco through Ted Bates. Feb. 27 (10:30-11 a.m.) Ruff and Reddy Show, Borden through Benton & Bowles. Feb. 27 (4:30-5 p.m.) Racing From Hialeah, Phillies Cigars through Wermen & Schorr. Feb. 27 (7:30-8:30 p.m.) Bonanza, RCA through Kenyon & Eckardt. Feb. 28 (1:30-2 p.m.) Frontiers of Faith. Feb. 28 (9-10 p.m.) Dinah Shore Chevy Show, Chevrolet through Campbell-Ewald. Feb. 29 (10-11 p.m.) Ponds Presents Paris a la Mode, Ponds through J. Walter Thompson. AP moves to improve radio-tv wire service Steps to improve the Associated Press national broadcast wire were taken last week when the AP Radio & Television Assn. named three subcommittees to examine these areas of operations — general news, sports and features. Daniel W. Kops, president of the as- sociation and president-general manager of WAVZ New Haven and WTRY Troy, N.Y., appointed the subcom- mittees. F.O. Carver, news director, WSJS Winston-Salem, N.C., was named project chairman. Others named are: General News — William Garry, WBBM Chicago, chair- man; Ed Ryan, WTOP Washington, D.C.; Tom Powell, WDAU-TV Scran- ton, Pa.; Bill Williams, WSM Nashville; Bill Monroe, WDSU New Orleans; Robert Hardy, WIL St. Louis; Ray Wilson, KFMB San Diego and Gene Shumate, KRXK Rexburg, Idaho. Sports— John Wilson, KONO San An- tonio, chairman; Ted Hodge, WENY Elmira, N.Y.; Lou Corbin, WFBR Bal- timore; Bill Bryan, KTOK Oklahoma City; Mike Waldon, WTMJ Milwaukee; Purk Purnhage, KLOS Albuquerque, N.M.; Hal Laffoon, KBIS Bakersfield, Calif. Features — Jack Wagner, KNBC San Francisco, chairman; Joseph Pinna, WUSJ Lockport, NY.; Everett Rudloff, WJLK Asbury Park, N.J.; Don Murray, WDBJ Roanoke, Va.; Bill Brennan, KOLT Scottsbluff, Neb.; Norman Schrader, WD AY Fargo, N.D. and Mil- dred Alexander, WTAR Norfolk, Va. Reports of the subcommittees will be made to the annual meeting of the APRTA board of directors in New York in September. One-minute programs In support of a growing trend to- ward use of one-minute program fea- tures on radio, a new company, Radio Programming Inc., New York, an- nounced last week it is offering stations five one-minute shows. The company is located at 143 W. 51st St., New York. Telephone is Judson 6-3860. The company is distributing 50-sec- ond tapes (with 10 seconds open for commercial) of Capsule Conversations with Bess Myerson, a discussion of fashions and beauty; A Moment of Beauty with Janie Douglass, hints set to words and music on make-up, hair care, etiquette and diet; Teen Talk with Joanie Winters, tips to teen-agers con- tained in original songs; Friendly Freddy with Mort Lawrence, featuring safe driv- ing and car care hints in a humorous vein, and Miniatures, a library of tran- scriptions on various topics and gen- eral subjects. The transcriptions were offered for sale last week for an April 15 start. Stations already signed include WABC New York, WILI Willimantic, Conn., and WTRY Troy, N.Y. Chicago vtr center Three Chicago groups have joined together to set up the city's first video tape center and mobile recording unit, it was announced Thursday. The principals: Fred A. Niles Produ- tions, Chicago-Hollywood film firm; Telecasting Services, closed circuit equipment firm headed by Walter Thompson, and Max Cooper, producer of the syndicated Cuban Winter Tv Baseball series. About $225,000 worth of equipment including Ampex record- ers, RCA Image orthicon cameras and sound stages has been installed in a communications center at the Niles firm. The mobile unit includes two Ampex video tape recorders and remote gear, with Lester Hunt Jr. as chief en- gineer. Clients will be able to shoot complete video tape tv series or commercials and use the mobile unit for any outdoor location work. YOU'RE IN GOOD COMPANY AT MADISON The New Newsweek Building BARTELL BROADCASTERS OF NEW YORK, INC. is the most recent tenant to join an impres- sive roster that already includes: Talent Associates, Ltd.; TV Bureau of Advertis- ing; ZIV TV Program, Inc.; Broadcasting Magazine; Television Age; Paul H. Ray- mer Co. for full particulars on choice modern space just made available for your requirements, call or write: Mr. Edward Rindfleisch 444 Madison Ave., New York Tel.: MU 5-7000 Ext. 263 BROADCASTING, February 22, 1960 ft EQUIPMENT & ENGINEERING CHICAGO PREVIEW: LATEST IN GEAR NAB preparing largest exhibit in its convention history The largest display of broadcast equipment in NAB history will be shown by manufacturers at the April 3-6 convention in Chicago. Already leased space to exhibitors is running over 2,000 square feet ahead of the 1959 convention, according to Everett E. Revercomb, NAB secretary- treasurer. Demand for space is expected to spread the exhibit into the north end of the Conrad Hilton Hotel's lower lobby. Present leases already have filled the space available in the adjoining south section. Final convention plans will be ap- proved at the March 6-8 NAB Board of Directors meeting to be held at the Statler-Hilton Hotel, Washington. The board will decide which of the formal meetings April 3-6 will be open to all registered delegates. Separate radio and tv sessions will be held the afternoon of Monday, April 4, Tuesday morning and Wednesday afternoon preceding the windup banquet. A number of non-agenda meetings are scheduled the preceding Saturday. Sunday will be featured by an Fm Day program, reflecting the growing im- portance of fm in the broadcast busi- ness. The equipment exhibit opens Sun- day. Free Afternoon • While the 1960 convention is one day shorter than the 1959 meeting, a new open-afternoon feature will be retained. This Tuesday afternoon spot leaves delegates free to visit exhibits and hospitality suites. Programming and film firms will not be permitted to show exhibits in the Conrad Hilton. Last year a few service companies exhibited in other hotels, as did some of the station representa- tives. NAB's convention rules specify, "Conditions to the granting of hospital- ity headquarters will include an agree- ment that no form of exhibit be located in such quarters." In a promotion piece for the con- vention, NAB featured "the threat to the American system of free broadcast- ing." The association summed up the problem and the association's approach this way: "Broadcasting entered 1960 — its fifth decade — facing the grave threat of need- less government regulation. . . Find out how radio and television are marshal- ing their forces to counter those who would restrict broadcasting's ability to serve the public. Hear predictions of possible future dangers to your indus- try. Take advantage of management sessions offering the latest technical, research, programming and economic information." Joint Meetings • The separate Engi- neering Conference will meet jointly with management delegates at the Wednesday morning FCC panel and other general sessions and luncheons, but will hold its own programs at other times. Advance registration, closing March 21 at NAB Washington headquarters, will be $27.50 ($30 afterward). Separate banquet tickets are $10. The list of equipment exhibitors who had definitely booked space last week follows: Adler Electronics, Alford Mfg. Co., Ampex Corp., Caterpillar Tractor Co., Century Lighting, Collins Radio Co., Conrac Inc., Continental Electronics Mfg. Co., Dage Television Division, Electronic Applications, Fairchild Cam- era & Instrument Corp., Foto-Video Labs.. Gates Radio Co., General Elec- tric Co.. General Electronic Labs., GPL Division of General Precision, Harwald Co., Hughey & Phillips, Industrial Transmitters & Antennas, Kahn Re- search Labs. Kliegl Bros., MacKenzie Electronics, Metropolitan Electric Mfg. Co., Min- neapolis - Honeywell Regulator Co., Nems - Clarke Co. (division of Vitro Corp. of America), Programatic Broad- casting Service (division of Muzak Corp.). Radio Corp. of America, Ray- theon Co., Sarkes Tarzian, Schafer The technical talk on tap for Chicago Automation, video-tape progress and stereo will head the list of sub- jects to be discussed at the NAB Broadcast Engineering Conference, to be held in conjunction with the NAB convention in Chicago, April 3-6. Warren L. Braun, WSVA-AM- FM-TV Harrisonburg, Va., is chair- man of the conference program com- mittee. He will review equipment ex- hibits on display at the convention. Raymond F. Guy, NBC, will open the conference program. An opening day feature will be a review of the new NAB Engineering Handbook by A. Prose Walker, NAB engineering manager. Papers to be delivered Monday, April 4, follow: "The Present Sta- tus of Stereophonic Broadcasting," C.G. Lloyd, General Electric Co.; "Sine Squared Pluses for System Analysis," Ralph Kennedy, NBC; "Improving Picture Quality Through Phase Equalization," R.S. Jose, RCA; "Automatic Logging of Op- erating Parameters in Lieu of a Man- ual Log for Am-Fm and Tv Stations," Granville Klink Jr., WTOP Wash- ington, and "A New Approach to Balanced Audio Levels," Robert B. Monroe, CBS Television. Tuesday papers follow: "Effects of Tower Lighting and Isolation Cir- cuits Upon the Resistance of Vari- ous Am Towers," Vir N. James, con- sultant; "Tunnel Diodes," Eric Gott- lieb, General Electric Co.; "Recent FCC Rule Changes," James E. Barr, FCC; "Determining the Operational Patterns of Direotional Tv Anten- nas," Dr. Frank G. Kear, Kear & Kennedy; "Constant Level Program Amplifier," John Birch and Charles King, Gates Radio Co.; "The Folded Unipole Antenna for Broadcast," John B. Mullaney, consultant; "Ex- perimental Operation of a Co- Channel Supplemental Transmitter to Provide Coverage Fill-in," Daniel H. Smith, WTEN (TV) Albany, N.Y., and "Manifestations of the Special Law of Electron Eccentricity in Broadcast Equipment," John W. Wentworth, RCA. Wednesday papers follow: "Tv Automation," F. R. McNicol, RCA; "Aural Program Automation Tech- niques," Paul Schafer, Schafer Cus- tom Engineering; "Maintenance, Key to Minimizing Videotape Recorder Operational Costs," Joe Roizen, Ampex Corp.; "Video Tape Record- ing Interchangeability Require- ments," K.B. Benson, CBS Tele- vision; "Integration of Video Tape With Live and Film Programs." A.W. Malang and M.C. Worster, ABC; "The New IRE Roll-off as Related to the Broadcaster," G. Ed- ward Hamilton, ABC. A final paper on "Improvements in Television Cameras," will be presented by John H. Roe. RCA. 70 BROADCASTING, February 22, 1960 Custom Engineering, Standard Electron- ics Division, Telechrome Mfg. Corp., TelePrompTer Corp., Telescript - CSP, Tower Construction Co., Utility Tower Co. and Visual Electronics Corp. 3M stockholders to vote on stock split Minnesota Mining & Mfg. stock- holders will vote May 10 on a three- for-one split of common stock proposed by the company's directors Feb. 15. William L. McKnight, 3M board chairman, reported a certificate of amendment will be filed in accordance with Delaware law on or about May 13. The split would apply to all shares outstanding on the filing date. Purpose of the split is to provide a "broader market" for the common stock, Herbert Buetow, 3M president, said. Directors also voted a 40 cent divi- dend for the first quarter, payable March 12 to stockholders of record Feb. 25. Additionally, the board is thinking of boosting the quarterly divi- dend to 15 ?f on split shares starting in the second quarter — equivalent to an annual rate of $1.80 a share on pres- ent shares against the present annual rate of $1.60 per share. Under proposed amendments, the number of authorized common shares would be increased from 25 million to 75 million. A total of 17,054,927 common shares were outstanding as of Feb. 3, with an expected jump to 51,164,781 under the three-for-one split. Trading in 3M common on the New York Stock Exchange has ranged from $161.25 to $177 since Jan. 1. Video tape and copying products are cur- rently two of its "fastest growing items," 3M pointed out. Paul Bunyan Television WPBN-TV WTOM-TV ch. 7 Traverse City ch. 4 Cheboygan We're Striding High, Wide & Handsome! Like big Paul Bunyan with his Blue-ox "Babe" Our feet haven't touched the ground since we tied up with Venard, Rintoul & McDonnell THEY KNOW OUR STORY! Ask them about the SARNOFF GLOWS OVER FUTURE RCA head predicts electronics industry will jump $1 1 billion in five years Sales of the electronics industry will jump from an estimated $14 bil- lion in 1959 to $25 billion in 1965, Brig. General David Sarnoff, chairman of the Radio Corp. of America, pre- dicted last Wednesday (Feb. 17). He said the rise would be paced by the "three c's" of computers, controls and communications which would grow from a present $2 billion-a-year busi- ness to about $7 billion by 1965. While all other major areas of electronics would contribute to the growth pattern of an industry which is advancing at a rate three times faster than that of the national economy. Gen. Sarnoff addressed a dinner of the New York Society of Security Analysts. He cited developments in the electronics field since 1953, when he last spoke before the group. "This growth has been accompanied by a fundamental alteration in the charac- ter of RCA's business," he said. "At the decade's start we were dominantly ON THE SPOT RECORDING I TAPE H.m. '. reg. X. - • FULLY TRANSISTORIZED • LIFETIME BATTERY • FLAT TO 10,000 CYCLES Where you go. Mini- tape goes, with its own power and pre- cision recording unit ., in one compact alu- p minum case. Sports, i crime, special events >' ... no other recorder can do the job of Minitape. Quality equal to finest AC- operated units. Get all the facts about Minitape today! STANCIL-HOFFMAN CORP. 921 N. Highland Ave. • Hollywood 38, Calif. an entertainment company, with only 12% of our business in non-entertain- ment fields. Last year the proportion was 54% entertainment, 46% non- entertainment; and I expect this cor- porate mutation to continue on an accelerated basis." Record Radio Year • RCA does not subscribe to talk that describes the home entertainment segment of the industry as a "mature market," he stated. "For years radio has been allegedly on the wane. Yet, we sold more radios last year than in any other year since we opened for busi- ness," he noted. He also pointed to the replacement market for continued growth in tv set sales, adding that 40% of tv receivers now in use are six years old. Color television sales earned RCA a profit for the first time in 1959, the board chairman said. Plans are to double color production in 1960. It is estimated by the industry that 200,000 color sets were sold by all manufacturers last year, with RCA accounting for the greatest share of the total. Research Pays • In discussing RCA's pioneering role in electronics, Gen. Sar- noff said there "comes a point . . . when pioneering and profits do become compatible; when the risk, if soundly conceived, pays off for the leader." He supported this with figures which have been adjusted since his year-end statement on RCA's sales (Broadcast- ing, Jan. 4). Sales increased 19% over 1958 to a record $1,395 billion, profits • 332,700 people • 85,740 receivers • 25 northern Michigan counties • Canadian stations SERVED BY Paul Bunyan Television Network By the way — We have radio too! 5 stations! 298,400 listeners! BROADCASTING, February 22, 1960 71 after taxes increased 30% to a total of about $40.1 million, and earnings per share of common stock rose from $2.01 in 1958 to $2.65 last year — an increase of 32%. RCA's annual report will be issued this week, he said. Gen. Sarnoff said RCA interprets these profit gains as a sign of progress only. "We see ourselves in the posture of a track team. The warm-up period in color and in semiconductors is over and we are away from the barrier on the stretch run for profits. We have a little further muscle-flexing to do in computers, but the race against the champ is not too far in the offing." He credited RCA's president, John Burns, for doing a "superb job over the past three years in fashioning and guiding . . . product thrusts, in solidifying our management group through 2,400 pro- motions from within the company and through the acquisition of 150 execu- tive specialists from without." • Technical topics Tape-measurer • Scott Instrument Labs. Inc. announced a new tape speed measuring device for magnetic tape. Tape speed accuracy can now be de- Sarnoff honor Brig. Gen. David Sarnoff, RCA Board chairman, will be honored at the 20th anniversary dinner of the Radio & Television Executives Society on March 10 at New York's Waldorf-Astoria. Gen Sarnoff will be presented with the first RTES gold medal award "For Outstanding Contri- butions to Broadcasting." termined for speeds ranging from IVs ips to 60 ips. For further informa- tion: Scott Instrument Labs., 17 E. 48th St., New York. Zoomar converter • A third converter has been developed for the Super Uni- versal Zoomar Lens, a product of Zoomar Television Co., N.Y. This changes the range, which with two con- verters is IVz to 40 inches, making it now capable of zooming from 12 to 72 inches. The company announces that this development was specially de- signed for the national political conven- tions but recommends its use for foot- ball, baseball and other sporting events. More than 450 attend Ampex vtr clinics More than 450 broadcast managers and engineers took part in a cross-coun- try series of three Videotape clinics staged by Ampex Corp., winding up Feb. 16 in Washington, according to Thomas E. Davis, manager of the Am- pex video products division. Interest centered on the new Ampex Inter-Sync, which permits fast shifts of program sources. Currently Ampex is in short-run production of Inter-Sync at around $6,500, but the equipment will be available at $4,000 on a production basis, Mr. Davis said. The Marconi tv camera distributed in the U. S. by Ampex was on display at the meetings in San Francisco, Chi- cago, and Washington. Its features in- clude simplicity and monitoring of other camera sources during a program, ac- cording to Mr. Davis. Five service depots are provided. The three clinics were so successful that Ampex may stage a non-broadcast session later in Washington for govern- ment, industrial and other closed-cir- cuit users. FATES & FORTUNES Broadcast Advertising • Dr. Wallace H. Wulfeck, executive vp of William Esty Co., N.Y., elected vice chairman of the board. Dr. Wulfeck is president of Mar- ket Research Council, and director of Ad- vertising Research Foundation. Dr. Wulfeck • Gordon Best, president and treas- urer of Gordon Best Co., Chicago ad- vertising agency, elected chairman of board. Carl M. Post, formerly exec- utive vp of Grant Adv., that city, joins Best as president. • William A. Bartel, executive vp of Ellington & Co., N.Y., elected pres- ident. • David W. Black named executive vp of Lanolin Plus (hair grooming), succeeding C. R. Ruston who returns to his home in California. • Lee Randon, manager of radio-tv department at Henri, Hurst & McDon- ald, Chicago, appointed director of agency's newly-created audio-video de- partment. • E. McCord Mulock Jr., formerly vp of all accounts at Grant Adv.'s Detroit office, to McCann-Erickson Adv., that city, as vp and account director on Buick. • John B. Mills, formerly head of the cooperative advertising accounting division of Young & Rubicam, Chicago, to Clinton E. Frank, that city, as comp- troller. David Glick- m an, special projects editor of Broadcast- ing, will become a consultant to the magazine March 1. Mr. Glick- man has been associated with Broadcasting for more than 25 years. He became a correspond- ent in San Francisco in 1934. In 1937 he opened the magazine's Los Angeles bureau which he managed until 1954 when he moved to Washington head- quarters as special projects edi- tor. In the past five years he has been in charge of Broadcasting Yearbook production. Mr. Glickman will make his home in Los Angeles. • Gerald D. Roscoe, formerly with Bresnick Co., Boston advertising agency, to Donahue & Coe, New York, as vp and account supervisor. • Thomas W. Lauer, previously man- ager of tv network sales service at NBC Central Div., to Tatham-Laird, Chicago, as media group supervisor. • Eric Ainsworth, formerly media research surpervisor at Lennen & New- ell, N.Y., joins Smith, Hagel & Knud- sen, that city, as media and research di- rector. • Albert J. Platta, assistant treas- urer of Klau-Van Pietersom-Dunlop, Milwaukee, named secretary. • Gwyn Collins and Thornton C. Lockwood join technical staff of ad- vertising Research Foundation, N.Y., Mr. Collins formerly was projects supervisor at Kenyon & Eckhart; Mr. Lockwood was marketing manager of Pathecolor's mail order division. • Mark Larkin, formerly head of own pr firm in New York, appointed head of new pr subsidiary of W.B. Geisinger & Co., L.A., advertising agency. • Dr. Arno H. Johnson, research director and vp of J. Walter Thomp- son Co., N.Y., elected to board of directors of Advertising Federation of America. 72 BROADCASTING, February 22, 1960 • Bruce Doll, with media staff of BBDO, New York, to Los Angeles office as media director. • Charles Dreier, Jr., formerly with Otto Kleppner, Campbell-Ewald and Fletcher Richards, all New York, ap- pointed media director of Henderson Adv., Greenville, S.C. • Charles L. Shields, formerly copy director of Liller, Neal, Battle & Lind- sey, Atlanta, opens own advertising agency, Chuck Shields Adv., there. Roger Jennings and Fran Hamill join agency in account services and copy department, respectively. Agency is located at 204 Bona Allen Building, Atlanta, Ga. • Harker B. Spensley, formerly sales manager of KHOW Denver, opens own advertising agency. He previously was with KOA and The Rocky Mountain News, both Denver. New agency, Harker B. Spensley Adv., is located at 300 East Speer Blvd., Denver, Colo. • Sherwood Dodge, vp and market- ing director of Warwick & Legler, An- drew Heiskell, publisher of Life magazine, and Harry F. Schroeter, director of general advertising depart- ment of National Biscuit Co., appoint- ed to executive committee of Advertis- ing Research Foundation. • T. P. Cunningham and Edward L. Slater appointed director of advertis- ing production and director of adver- tising, respectively, at Sylvania Electric Products Inc., N.Y. Mr. Cunningham formerly was director of advertising with Mr. Slater his assistant. • John H. Byrne, formerly senior vp of Hockaday Assoc., N.Y., to Lambert & Feasley as assistant account super- visor. • George E. Moll, traffic supervisor at McCann-Erickson, N.Y., to Kenyon & Eckhardt as account coordinator. • Thaine A. Youst, merchandising account executive at Doherty, Clifford, Steers & Shenfield, N.Y., appointed merchandising director. • Dale M. Perrill, formerly creative director at Erwin Wasey, Ruthrauff & Ryan, Detroit, to creative staff of Wal- die & Briggs, Chicago. • Donald F. Keeslar, formerly head of tv division of Dallas Jones Produc- tions, Chicago, to Clinton E. Frank, advertising agency that city, as tv pro- ducer. • Paul L. Farber, formerly with Chi- cago office of Young & Rubicam, to Gordon & Hemstead, that city, as ac- count executive. • Paul Dietz, formerly creative direc- tor of W. B. Doner & Co., Philadelphia, Nems* Clarke Type 120-E FIELD INTEN SITY METER portable Instrument for measuring the wide range of radio signal intensities from 540 to 1600 kc. Its range is from 10 micro- volts to 10 volts per meter, making it equally effective for interference studies at low signal strengths and close-in measurements on high- power directional arrays. Accuracy is assured by a calibration method that compensates for variations in tube char- acteristics and for voltage variations in the self-contained battery power supply. Opera- tion is simple— measurements made rapidly- direct reading on all ranges— requires no charts or multiplication factors— no warm-up period necessary. NEM COMPANY 919 JESUP-BLAIR D R I \E Precision Electronics Since 1909 OF VITRO CORPORATION OF AMERICA- SILVER SPRING. MARYLAND JUNIPER 5-IOdO Hamilton-Landis & Associates announces the appointment of John D. Stebbins who will headquarter in our Washington, D. C, office. Mr. Stebbins brings to the organi- zation over twenty years of experi- ence in radio sales and communi- cations. Mr. STEBBINS HAMILTON-LANDIS & ASSOCIATES, Inc. BROKERS • RADIO AND TELEVISION STATIONS • NEWSPAPERS WASHINGTON, D.C. Ray V. Hamilton John D. Stebbins 1737 DeSales St. N.W. Executive 3-3456 CHICAGO Richard A. Shaheen 1714 Tribune Tower DElaware 7-2754 DALLAS DeWitt 'Judge' Landis 1511 Bryan Street Riverside 8-1175 SAN FRANCISCO John F. Hardesty 1 1 1 Sutter Street EXbrook 2-5671 NATIONWIDE • NEGOTIATIONS • FINANCING • APPRAISALS BROADCASTING, February 22, 1960 73 to Wermen & Schorr Adv., that city, as senior copywriter. • Norman Kennelly, formerly super- visor of sales promotion for American Weekly, appointed senior copywriter at Hicks & Greist, N.Y. The Media • Robert H. Salk named secretary of Corinthian Broadcast- ing Corp., N.Y., and of KOTV Inc., Gulf Television Corp., Great Western Broad- casting Corp., and In- diana Broadcasting Mr. Salk Corp., licensees of Corinthian stations KOTV (TV) Tulsa, KHOU-TV Houston, KXTV (TV) Sac- ramento, WANE-AM-TV Fort Wayne, WISH-AM-TV Indianapolis. • Wallace L. Han- kin, formerly man- ager of WAGE Lees- burg, Va., named president and general manager of WCUM- AM-FM Cumber- land, Md. Other of- ficers include: Simon Goldman vp, presi- Mr. Hankin dent of James Broadcasting Co., Inc., Jamestown, N.Y. (WJTN-AM-FM Jamestown, WDOE Dunkirk, WGGO Salamanca) and Frank Fortune, secretary, Washington correspondent for WBEN-AM-FM-TV Buffalo, N.Y. • Robert J. Blum joins Franklin Mieuli & Associates, San Francisco, as vp of organization. FM&A owns KPUP (FM), that city. • Phillip F. O'Brien appointed as- sistant manager and Woody Cum- mings commercial manager, respec- tively, of KXLW Clayton, Mo. • Wayne Muller, account executive in Hollywood office of KBIG Catalina, Calif., named sales manager. Jim Kiss- man, promotion and national sales contact, appointed account executive, succeeding Don Harrington who re- signs to open own advertising agency. • Larry Lazarus, executive with CBS for 29 years, joins 1 Crowell-Collier Broadcasting Div. as controller. • Jim Brown, salesman for KSFO San Francisco, named local sales manager. • Gus Vanderheyden promoted from sales staff to local sales manager of WNDU-TV South Bend, Ind. Bob Young, formerly with public affairs department of CBS News, N.Y., joins WNDU as news director. Mr. Hoffer Mr. Case • Jay Hoffer, formerly head of adver- tising for ABC-TV New York, ap- pointed station manager of KRAK Sacramento - Stockton, Calif. Dwight Case, sales manager of KRAK's Sacra- mento office, appointed general sales manager. • Dick Cook, formerly with WCLB Camilla, Ga., to WHAN Haines City, Fla., as station manager. He is partner in WHAN with Margaret C. Pitts. • Irving C. Waugh, general manager of WSM-TV Nashville, Tenn., named vp in charge of tv for WSM Inc. He will continue his present duties. • Dick Claus, formerly classical music director of KIDD Monterey, named program director of KHIQ (FM) Sac- ramento, both California. Don Irwin, formerly with KPMC Bakersfield, named chief engineer. • Andre D. Gebstaedt, formerly ad- vertising manager of J. Arthur Rank Organisation, joins ABC-TV in similar capacity. • Bill Bramhall, formerly news di- rector of WRIT Milwaukee, to WMIL, that city, as program director and as- sistant to station manager. • Robert J. Bovne, formerly account executive with Buss, Bear & Assoc., Los Angeles, to KFI, that city, as di- rector of publicity, sales promotion and advertising. Creative genius Two creative talents, Albert Meglin and John Tobias, not content with confining their abil- ity to working hours, have sold hour-long dramas to CBS-TV. Mr. Meglin, media specialist at The Katz Agency, N.Y. station rep, sold "The Girl at the Wain- right Hotel" to the new Friday night series, Manhattan, (9 p.m.- 10 p.m. EST) which debuts March 4. Mr. Tobias, member of copy staff of Wunderman, Ri- cotta & Kline, that city, wrote "Head of a King," seen Jan. 31 on the CBS Television Workshop. • J. Patrick Beacom, president and owner of Beacom Broadcasting Enter- prises, to run for seat in West Virginia House of Delegates. • Norman H. Stewart named com- mercial manager of WFAA Dallas. W. C. Woody Jr., formerly with KARK Little Rock, Ark., appointed local sales manager. • Irving S. Raskin, appointed vp and general manager of WAAP (formerly WEEK) Peoria, 111. He began his career in radio in 1938 at WMCA New York. Mr. Raskin Mr. Dolph • Arthur L. Knott, formerly in ad- vertising department of Denver Post, appointed general sales manager of KFML (FM) Denver. • Robert Dolph, formerly founder and operator of KFTN Fort Morgan, Colo., to KIMA Yakima, Wash., as station manager. He still is major stockholder of KFTN as well as KLUK Evanston, Wyo. • Roger Hudson, Charles Hedstrom and Ed Gardner join McGavren Tv, station rep. Mr. Hudson becomes N.Y. tv sales manager; Mr. Hedstrom, for- merly with tv sales at WNBQ-TV Chi- cago, joins McGavren's N.Y. sales staff, and Mr. Gardner, formerly with NBC Spot Sales, Chicago, becomes tv sales manager, there. • Robert J. Kizer and Joseph P. Foley named assistant director of tv sales and member of tv sales depart- ment, respectively, at Avery-Knodel, N.Y. • Charles Rembert, account execu- tive in broadcast division of The Bran- ham Co., Dallas station rep, to San Francisco office. • Martin Mills, formerly director of research and sales planning for Key- stone Broadcasting System, joins The Meeker Co., N.Y., station rep, as di- rector of research. • Jerry Udwin and Mark Roberts join news staff of WAAP Peoria, 111. Mr. Udwin formerly was with WRRR and Mr. Roberts with WREX-TV, both Rockford, 111. » Rick Weaver, sports director of KFH Wichita, Kan., to KOLN-TV Lin- coln, Neb., in similiar capacity. • Leo B. Minton, formerly staff an- nouncer at KGU Honolulu, to KGMB, 74 (FATES AND FORTUNES) BROADCASTING, February 22, 1960 that city, as night news editor. • Don Wheeler, Steve Zinn and Frank Colson all join new WFSU-TV (target date April 1) Tallahassee, Fla., as producer-directors. Dick Puckett named studio supervisor. • Jack Kuney, formerly producer-di- rector-writer with CBS-TV, joins WNTA-TV Newark. N.J., as staff pro- ducer. • Pete Kendall to news staff of WLWI (TV) Indianapolis. • Pat Patterson, formerly air person- ality with WTSE Lakeland, Fla., to KSTT Davenport, Iowa, in similiar ca- pacity. • Dick Dixon, formerly air personality with KIXX Provo. to KALL Salt Lake City, both Utah, in similiar capacity. • Guy Ayleward joins WPIK Alex- andria, Va., as air personality. He formerly was with WBAL Baltimore. • Pat Romano, formerly with WHIM Providence, R.I.. to WATO Boston as air personality-news director. • Ed Fleming, formerly with KNXT (TV) Los Angeles as newscaster-writ- er-narrator, to KABC, that city, as member of news staff. • Dave DeSoto, formerly news direc- tor of KQDE Renton, to KVI Seattle, both Washington, as member of news staff. • Larry L. Lambeth joins WLOS-TV Asheville, N.C., as staff announcer. • Stan Bohrman, formerly announcer with KHJ Los Angeles, to KFRC San Francisco, in similar capacity. • Leo McElroy, formerly with KMJ Fresno, Calif., and Richard (Red) Blanchard, formerly with KFWB Los Angeles, both join KNX Los Angeles, as announcers. • Billy Walker joins WSM Nashville, Tenn., as singer-air personality. • Don Bruce, formerly with KALL Salt Lake City, joins KOMA Okla- homa City as air personality. • Harvey Kaye, formerly with WKMH Dearborn, Mich., to WJBK Detroit as air personality. MEN WHO READ BUSINESS PAPERS MEAN BUSINESS In the Radio-TV Publishing Field only BROADCASTING is a member of Audit Bureau of Circulations and Associated Business Publications BROADCASTING, February 22, 1960 • Harvey Sheldon, commercial man- ager of WTYM Springfield, Mass., joins WTXL, that city, as air personality. • Marty O'Hara, formerly air person- ality with WKDN Camden, N.J., to WIP Philadelphia in similiar capacity. • Tom Livezey, formerly air personal- ity with WCAU Philadelphia, to WTNT Tallahassee, Fla., in similiar capacity. Programming • Verne Behnke, re- cently eastern sales manager, Motion Pic- tures for Television, and previously head of CBS-TV Film Sales, appointed general sales manager of UPA Pictures with head- quarters in Burbank, Mr. Behnke Calif. • Noah Jacobs, ac- count executive with National Telefilm Assoc., named New York sales manager in charge of syndica- tion. He has been with NTA for two years. Mr. Jacobs • Harold Schaffel, business manager of Screen Gems' eastern production department, named administrative co- ordinator of business affairs department. • H.J. Schlafly Jr., vp in charge of engineering of TelePrompTer Corp., named director of new research and de- velopment department. Edward Re- veaux and Nat C. Myers Jr., named vp's. • Ira D. Beck, veteran of 1 1 years in motion picture distribution in Latin America with MGM, Warner Bros., and Distribuidora Salvador Carcel, joins United Artists Associated Inc., N.Y., as supervisor for Latin America. • P. Vaughn Brudick, director of spe- cial services for Capitol Records Inc., appointed treasurer and director of ad- ministration of Capitol Records Dis- tributing Corp. • Charles Weigert and Sidney Bar- bet, operating heads of Telescreen Adv. since its formation last June, resign. • Bob Bell, formerly staff director with WABC-TV New York, to Joe Franklin Enterprises, there, as pro- ducer of Joe Franklin's Memory Lane. • Emory H. Austin, formerly presi- dent of Leslie Realty Co., Norfolk, to H.D. Productions, Petersburg, both Vir- ginia, as merchandising consultant on WAST ALBANY, NEW YORK HAS JUST HOPPED ON THE BIG MAC GRAVY TRAIN ! with NABISCO CEREALS SPONSORING Vi HR A WEEK FOR 26 SOLID WEEKS! GET COMPLETE DETAILS FROM: IB jjin»iii| UNITED ARTISTS ASSOCIATED, INC. A part of &*tyr While serving a single station market, WTHI-TV fulfills its public service re- sponsibilities in a way that has gained for it the appre- ciation and support of its entire viewing area ... a cir- cumstance that must be re- flected in audience response to advertising carried. Five full Yi hours of local public service program- ming each week. WTHI-TV CHANNEL 10 CBS • ABC TERRE HAUTE INDIANA Represented Nationally by Boiling Co. 73 The House Detective show. Joe New- man, vp of H.D. Productions, enters military service. Equipment & Eng'ring • Clyde Heck, formerly director of Atlantic Div. of American Radio Relay League, named senior project engineer of Industrial Transmitters and Anten- nas, Upper Darby, Pa., manufacturers of broadcast transmitting equipment. • Cyril P. Durnovo, formerly project manager with International Standard Electric Corp., to Communications Systems Div. of Adler Electronics, New Rochelle, N.Y., in similar capacity. ZANY PROMOTIONS Canadian BBG calls some objectionable Authority for the Board of Broad- cast Governors to modify promotional broadcasts considered objectionable will be discussed at the public hearing of the BBG at Montreal on March 7. The BBG is proposing an amendment to its regulations to permit it to make modifications to promotional broadcasts which, in its opinion, are objectionable or offensive or are likely to contribute to any public disturbance or disorder. There have been some promotional broadcasts which have tied up traffic in major cities while listeners hunted for station personalities dressed in special clothes, or for people distributing money at certain street corners. The new regulations will permit the BBG to ask the station to show cause why it should not change its promotional broadcasts, and to make necessary modifications. Seven applicants for two competitive tv station licenses will be heard at the Montreal session, four for a French- language station on ch. 10 in Mon- • Gordon C, Berry appointed regional sales engineer for receiving tubes of General Electric Receiving Tube Dept. International • Dave Penn, retail sales manager of CFAC Calgary, Alta., named general sales manager. Ken Goddard appointed retail sales manager. • Gil LaRoche, formerly member of Trans-Ocean Radio & Tv Represent- atives, Montreal, named national ac- count executive of CJMS, that city. • David E. Lyman, program director of WLEE Richmond, Va., to CKLG INTERNATIONAL _ treal, and three for an English- language station on ch. 12 Montreal. The city currently has CBMT (TV) (English) and CBFT (TV) (French). French - language applicants are CKVL Verdun, Que.; CKAC Mon- treal; CJMS Montreal, and Paul L'Anglais, radio program and film producer, Montreal. Each of these applicants, except CKAC, has associ- ates in its proposed tv station set-up, mainly in the film or entertainment business. CFCF Montreal, which first applied for a tv station license 20 years ago, is one of the English-language station applicants. Other applicants are Sover- eign Film Distributors Ltd., which has small interests in CHCH-TV Ham- ilton, Ont., and CKLW-TV Windsor- Detroit, and Mount Royal Independent Television Ltd., an investment group without radio interests. Tv near for Rhodesia Commercial television will begin in Rhodesia on Nov. 15. Sir Andrew Strachan, chairman of Rhodesia Tele- Vision Ltd., made the announcement following the formal signing of a con- Vancouver, B.C., in similar capacity, effective March 1. Allied Fields • Milton J. McGovern named na- tional director of sales for Television Management Shares Corp. with head- quarters in Chicago. Firm is investment manager and principal underwriter for Television-Electronics Fund Inc. Deaths • Mrs. Betty Zirkle, 32, host of TV Kindergarten on WBNS-TV Columbus, Ohio, died Feb. 4 of cerebral hemor- rhage. tract with the Federal Broadcasting Corp. Sir Andrew said that the service will begin in Salisbury, capital of the Fed- eration of Rhodesia and Nyasaland, with an initial broadcasting schedule of 28 hours a week, or four hours a day average. Advertising will take 10% of pro- gramming time, Sir Andrew said, "and the demand for time may involve us in problems of allocations." Canadian ad billings MacLaren Adv. Co. Ltd., Toronto, Ont., is Canada's top advertising agen- cy, according to the Canadian advertis- ing publication, Marketing (Toronto). I R. C. CRISLER & CO., INC. Business Brokers Specializing in Television and Radio Stations 4 Offices To Better Serve You . . . CINCINNATI, O. E. Wagner, Fifth Third Bank Bldg., DUnbar 1-7775 WEST COAST Lincoln Dellar & Co., Santa Barbara, Calif., WOodland 9-0770 OMAHA, NEB. Paul K. Fry, P.O. Box 1733 (Benson), TErrace 94S5 NEW YORK 41 E. 42nd St., MUrray Hill 7-8437 CBC bid Canadian Broadcasting Corp., which has been witnessing inroads by private telecasters into markets heretofore exclusively CBC, will be one of the applicants for a second television station at Ed- monton, Alberta, when the Board of Broadcast Governors holds public hearings there on May 9. CFRN-TV Edmonton, the only station in that city at present, is owned by private interests. At least four private groups are understood to be applying for the competitive station license there. CBC has announced its plans to compete for the license to round out its national coverage. CBC in western Canada has CBUT (TV) Vancouver, B.C., and CBWT (TV) Winnipeg, Man., but no tv stations in either the provinces of Alberta or Saskatchewan. Dead- line for applications for the Ed- monton outlet are Feb. 29 with the Department of Transport, Ottawa. 76 BROADCASTING, February 22, 1960 Its 1959 billings were $29.8 million. Cockfield, Brown & Co. Ltd., Mon- treal, Que., placed as second largest agency with $28.5 million in billings. Both agencies increased their billings by about $1.4 million over 1958. In 1958 there were 123 advertising agencies in Canada with total billings of $237,654,038, according to the offi- cial Dominion Bureau of Statistics, Ottawa, Ont. Canadian fm network set to go in April Canada's first fm network will begin operations early in April. CBC-FM To- ronto, Ont., CBO-FM Ottawa, Ont., and CBM-FM Montreal, Que., will be linked by a network being set up by the communications system of the Ca- nadian National and Canadian Pacific Railways. Operation of the fm network will be on an experimental basis for the first 18 months, Alphonse Ouimet, presi- dent of the Canadian Broadcasting Corp., stated at Ottawa. The commer- cial potential will be assessed before commercial policy is determined. The network will be on the air Mon- day through Friday during evening hours only, and on Saturdays and Sun- days from noon to midnight. An- nouncements of the programs will be made in English and French at the be- ginning of each day's operations. Dur- ing programming there will be no inter- ruptions for translations as announce- ments are made in either language. Programs will include high fidelity recorded music, regular CBC Trans- Canada, Dominion and French net- work concerts and recitals, recorded programs of the British Broadcasting Corp., Radiodiffusion Francaise, as well as news, talks, commentary and some live entertainment. It is hoped to obtain some U.S. fm programs on an exchange basis. Programs will not be bound by standard half-hour or one hour lengths. They may be of varying lengths up to three hours. Talent imports hit Canada's largest talent union, the Assn. of Canadian Radio & Television Artists, with headquarters at Toronto, has written the Board of Broadcast Governors, regulatory body, at Ottawa, charging that the Canadian Broadcast- ing Corp. is importing too many tele- vision artists to the disregard of Ca- nadian talent. The 1,000-member association said there had been a serious cutback this year in almost every area of Canadian content on the English language tv net- work. It asked for an immediate inves- BROADCASTING, February 22, 1960 tigation "to ascertain what pressures or lack of controls are causing this defiance of Canadian broadcasting policy." H.G. Walker, general manager of English networks of CBC, at Ottawa, claimed, however, that the number of imported actors is not large. From Oc- tober to December 1959, only 18 had been imported, while 1,281 professional Canadian actors, not counting mu- sicians, had been used on CBC. • Abroad in brief Ethiopian bids • The Ethiopian gov- ernment working through George P. Adair Engineering Co., Washington, D.C., has announced that bids will be accepted for a radio broadcast system for the training of technical personnel. Contracts may be examined and pro- cured at the office of the Adair firm, 1610 Eye St. N.W., Washington. Dead- line is lune 9. Benton & Bowles abroad • Major ex- pansion in Benton & Bowles' overseas subsidiary. Lambe & Robinson-Benton & Bowles Ltd., London, was announced by the agency last week. The British agency has been appointed to handle advertising in the United Kingdom for all tobacco brands of Philip Morris Ltd., Barclay Ltd. (brewery) and the Florida Citrus Commission. For the last advertiser, the B&B subsidiary will cover western Europe, establishing working affiliations with Gumaelius Agency (Sweden, Norway and Den- mark), the Brose agency (West Ger- many); Bureau D'edudes Publicitares (Switzerland), and the Dorland Agency (France and Belgium). N. Z. tv • New Zealand will have gov- ernment owned and operated tv, ac- cording to the Labor Government Minister in charge of broadcasting. The announcement culminates a three year consideration the government has given to television. Prime Minister Nash said that because of the tremendous impact tv would have on the country's econ- omy, "the service must necessarily be introduced on a gradual basis." New station • CFOX is the call letter of a new 1 kw station on 1470 kc li- censed to Gerald Duffy at Pointe Claire, Que., in the Montreal suburban area. The station plans to be on the air by April 1. New am • CILM loliette, Que., on 1350 kc, with 1 kw, will start opera- tions late in April. Maurice Baulianne, manager of CISO Sorel, Que., is also manager of CJLM. BACKGROUND MUSIC » MAGNE-TRONICS IVI o Ft IE and 1 V 1 o R FM STATIONS {with SCA under franchise agreements) SAYS Functionol Musicast Broadcast (ar Michaels Enterprises. Inc. Washington, D. C. WMAL b» ceased complete.y" -■- "blend * »ell ^ Pconi;nua, I0lume ,eve." ... "« " T. ! MAGNE-TRONICS .INC. d«, b. 49 W. 45th St. N.Y. 36, N.Y. complete prospectus on background music Name r Station Address. j City- 77 FANFARE DRAMA? ' — - ...... 'All the world's a stage' • Wil- with Rodin's "The Thinker," de liam Shakespeare might think if he signed to provide the "provocative were alive, as he suddenly finds touch," are seen on television spot* himself the subject of a multi-media and outdoor billboards in the Sar consumer campaign for KCBS San Francisco area. To keep the promo Francisco, created by the station's tion in a "classic" mood, Roman nu- new agency, Johnson and Lewis merals (which translate 74) indicate Adv., that city. Shakespeare, along the station's 740 kc frequency. i Summer's a little early Following up last summer's "water- melon promotion" of "juicy" findings by Sindlinger & Co., which showed ra- dio surpassed tv viewing for eight con- secutive summer weeks (Broadcasting, Aug. 31, 17, 1959), Radio Advertising Bureau, New York, last week sent bot- tles of Coppertone sun-tan lotion as pre- season reminders of radio's summer audience to the executives of some 100 advertising agencies. Attached to each gift bottle was an RAB memo reading: "Only one advertising medium really e-x-p-a-n-d-s for summer selling. Radio not only reaches more people for more hours, it does so by an incredible total of 321 million hours of use per week — six hours more per family. "1960 summer selling will be easier and far more profitable for your clients if you plan their shift to radio right now." RAB said the sun-tan lotion presenta- tion was the opening gun in a continu- ing campaign that will be waged during the next few months, in an all-out effort to put more summer radio advertising into the plans of advertisers and their agencies. Fm promotion In an effort to inject new life into its fm operation, WRRN (FM) Warren, Pa., has established a five point promo- tion which it hopes will provide fm sets in all area homes. Paradoxically, over 52.5% of Warren homes have fm sets, (a relatively high figure) yet the station is losing money. The new promotion is based primarily around the exploitation of the low-priced Sarkes-Tarzian fm set which WRRN is making available to area dealers at cost along with free advertising. The station also awards, at intervals, a free set to persons writing in stating, "I want an fm radio." The promotion, which already has brought nearly 5,000 responses in the first month, will continue until April 21. Safe drivers 'ticketed' WPEN Philadelphia is now "ticket- ing" motorists. In a campaign, made in cooperation with local police, the sta- tion is saluting safe and courteous drivers with small cards congratulating them. Names of recipients are selected by the municipal highway patrol and are broadcast by the station each day. A gift is also sent to those saluted. KING'S favorites Inspired by the song "My Favorite Things," Ray Briem, personality with KING Seattle, asked listeners to send him lists of their favorite things. From the hundreds of letters he found that sunrise on the Cascade mountains and sunset over the Olympic mountains were the most common favorites. The wife of a U. of Washington dental student won, however, with an uncommon list including "walking out of a dentist's office; finding that the scale has been weighing five pounds overweight; having the policeman driv- ing behind me turn down another street." Grand prize was a typewriter. Thoughts for food KABC Los Angeles has a field force of 14 experienced merchandising experts to strengthen the presentations of its food advertisers. At no extra cost, these advertisers receive professional mer- chandising in over 600 super markets in metropolitan Los Angeles. The ex- perts check products in stores and re- order when they are out of stock, re- plenish shelf stock from warehouses, increase and revamp shelf facings. In addition, they work with stock in ware- houses as well as in retail stores, arrange for 21 30-second product announce- ments broadcast in over 400 stores dur- ing shopping hours and products to be featured in stores' newspaper advertise- ments. KABC states that this plan has resulted in new distribution and in- creased sales for food advertisers. Another chipmunk? Some lucky listener to KRLA Pasa- dena, Calif., will win the chance to make a record with the Chipmunks in a two-week contest now being con- ducted by the station in association with Liberty Records. Retail record shops throughout Southern California are dis- tributing 10,000 entry blanks bearing pictures of David Seville, voice of the Chipmunks through multiple recording. The writer of the most original caption will win the chance to make the special record, which will be broadcast by KRLA and pressed in gold for him to United Press International news produces! 78 BROADCASTING, February 22, 1960 keep. More than 50 other prizes include specially designed Chipmunk wallpaper, dolls, autographed albums and hand puppets. KRLA has received 16 special contest promotional spots, written and recorded by the Chipmunks, which it will play regularly during the contest period along with the latest Chipmunk recording, "Alvin's Orchestra." • Drumbeats Safety first • Over 50,000 Maryland car owners cooperated in the Safe Driving Awards Campaign waged by WCAO Baltimore. The drive started Oct. 23, 1959 and was capped by a reception and dinner attended by Gov. J. Millard Tawes and other state and city officials Jan. 30. Because of the satisfying acceptance, WCAO has an- nounced plans to make the campaign a continuing event. Beep, beep • WDRC Hartford, Conn, taxes listeners' memories in its "Beep for Bucks" contest. Throughout the day at irregular intervals a beeping tone interrupts the programs, at which time the announcer asks a question such as "Who is the artist on the next record?" or "What is the price on the special mentioned in the last com- mercial?" The listener hearing the most beeps and sending in the most correct answers wins $10 a program. The sta- tion, on 1360 kc, plans to award a total of $1,360 in prize money. Vote getters • KONO San Antonio is repeating this year a public service promotion which drew an enthusiastic response in 1959. In January, teenagers were requested to pick up poll tax forms at Handy Andy grocery stores and distribute them to the voters of the community. The high school mustering the most effective volunteers won a KONO Disc Jockey Dance. As a result. 1 1 ,000 more voters turned out in the 1959 election, having made themselves eligible by paying their poll taxes. In this presidential election year the sta- tion says it expects even more gratify- ing results. Ad course • CKEK Cranbrook, B.C., _H0WARD E. STARK, Brokers and Financial Consultants Television Stations Radio Stations 50 East 58th Street NewYork22,N.Y. ELdorado 5-0405 Radio airlift Agency and client representa- tives of the Twin Cities will be guests at a "Radio Talent Airlift" musical presentation held by WBBM Chicago in Minneapolis Feb. 24. Programming talents of the CBS o&o outlet will be paraded at the Leamington Hotel before executives of Pillsbury Mills, Northwest Airlines, Gen- eral Mills and Theodore Hamm Brewing Co. as well as from Campbell - Mithun, BBDO and Knox Reeves Adv. The presenta- tion is being hosted by WBBM in conjunction with CBS Radio Spot Sales, Chicago. The airlift will be headed by Art Thorsen, station program director. has started course on advertising for local advertisers, the course covering all phases of handling and making up ad- vertising. Extra day • KFBB Great Falls, Mont., will celebrate the extra leap year day (Feb. 29) with a special "after hours" broadcast in conjunction with the New- ark (N.J.) News Radio Club. The broadcast will take place from midnight to 3 a.m. MST on Feb 29 during which time KFBB will announce the winners of its special leap year jingle contest in addition to a mood music format. All that glitters • Gold is being fea- tured in a current promotion by WOWO Fort Wayne, Ind. The station is running a "golden opportunities" tal- ent search in conjunction with the Ted Mack Amateur show; a "gold record" day, when only records which have sold a million or more copies are played; a trip to "golden" Haiti for agencies and timebuyers who can match the selection of records which columnist Earl Wilson has picked to take with him on a desert island. Listen- ers participated in a Valentine promo- tion in which the prize was the winner's weight in "gold." Warning flag • KONO San Antonio, Tex., mobile news units have been fly- ing a black flag after a traffic accident in which a death occurs. In addition, the station broadcasts announcements of each death and that the black flag is flying so "resolve to drive carefully." Gourmet's delight • WWL-TV New Orleans is offering a new Creole recipe book, "How to Please a Gourmet," which contains many rare culinary se- crets gathered through the years from the French Quarter of New Orleans. It may be obtained free by writing to Promotion Department, WWL-TV 1024 North Rampart St., New Orleans, La. PROMINENT BROADCASTERS Choose STAINLESS TOWERS ■ Robert W. Rounsaville, President Rounsaville Radio Stations WMBM, Miami WVOL, Nashville Paul B. Cram, Vice President, Engineering, Rounsaville Radio Stations And for good reasons, too-. * Stainless EXPERIENCE in design and fabrication * RELIABILITY of Stainless installa- tions * LOW MAINTENANCE COSTS of Stainless towers Ask today for free literature and in- formation. Stainless, inc. WORTH . PFNNSYLVaNIA BROADCASTING, February 22, 1960 79 FOR THE RECORD Station Authorizations, Applications As Compiled by Broadcasting February 11 through February 17. Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: DA — directional antenna, cp — construction permit. ERP — effective radiated power, vhf — very high frequency, uhf — ultra high fre- quency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — mega- cycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communications authorization. SSA — special service authorization. — STA — special temporary authorization. SH — speci- fied hours. * — educational. Ann. Announced. New Tv Station ACTION BY FCC Georgia State Board of Education, Savan- nah, Ga.— Waived Sec. 3.610 of rules and granted cp for new noncommercial edu- cational tv station to operate on ch. *9; ERP 25 dbk (316 kw) vis. and 22 dbk (158 kw) aur.; ant. height 1,030 ft.; conditioned that permittee accept any electrical inter- ference which may result from operation of tv station operating on ch. 9 in Columbus, Ga., with trans, and ant. located in vicinity of Cusseta, at distance of about 185.6 or more miles from trans, site specified by Georgia State; by letter, denied objection by Assn. of Maximum Service Telecasters Inc., and Herald Publishing Co. (WALB- TV), Albany, Ga., to waiver of minimum mileage separation rule. Ann. Feb. 17. Existing TV Stations CALL, LETTERS ASSIGNED KFOY-TV Hot Springs, Ark.— Southwest- ern Operating Co. Changed from KNAC. *WISU-TV Carbondale, 111.— Board of Trustees, Southern 111. U. Changed from WISU. KIFI-TV Idaho Falls, Idaho— Eastern Idaho Bcstg. & Tv Co. WITB Bowling Green, Ky.— George A. Brown Jr. WDTV Harrisburg, Pa. — Rossmoyne Corp. Changed from WCMB-TV. WIRM Iron Mountain, Mich.— Valley Tele- casting Co. KCPX-TV Salt Lake City, Utah— Columbia Pictures Electronics Inc. Changed from KTVT. *KTPS Tacoma, Wash.— Tacoma School Dist. No. 10. New Am Stations APPLICATIONS Stanford, Ky. — Lincoln-Garrard Bcstg. Co. 1520 kc, 5 kw D. P.O. address S.C. Bybee, Columbia, Ky. Estimated construction cost $21,500, first year operating cost $30,000, revenue $40,000. Applicants are S.C. Bybee, Lanier Burchett, Ray Doss and W.G. Morgan, 25% each. Messrs. Bybee, Burchett and Doss have interests in WAIN Columbia, Ky. Mr. Morgan is in banking. Ann. Feb. 11. Gouverneur, N.Y. — Genkar Inc. 1230 kc. 250 w. P.O. address 123 Main St., Gouver- neur, N.Y. Estimated construction cost $16,- 157, first year operating cost $60,000, revenue $72,000. Principals include Martin Karig and Morris Genthner, 25.2% each, and others. Mr. Karig is stockholder in WRSA Sara- toga Springs, N.Y. Mr. Genthner is employe of WWSC Glens Falls, N.Y. Ann Feb. 16. Poughkeepsie, N.Y. — Poughkeepsie Radio Inc. 1530 kc, 5 kw D. P.O. address Asher Lans, 360 Lexington Ave., New York, N.Y. Estimated construction cost $43,941, first year operating cost $75,000, revenue $75,000. Principals include Georgia L. Weil, Edna M. Hartley, and Sumner Collins, 22.5% each, and others. Applicants have interest in KATZ St. Louis, Mo. Ann. Feb. 16. Uhrichsville, Ohio — Tuscarawas Bcstg. Co. 1540 kc, 250 w D. P.O. address 226 N. Main St., Uhrichsville, Ohio. Estimated construc- tion cost $14,159, first year operating cost $53,400, revenue $61,200. Principals include Theodore W. Austin, 35%, James Natoli Jr., and Mary C. Natoli, 25% each, and others. Mr. Austin is minority stockholder WSTP- AM-FM Salisbury, N.C. Mr. Natoli is em- ploye of KYW-TV Cleveland, Ohio. Ann. Feb. 12. Aiken, S.C. — Robert S. Taylor 1300 kc. 5 kw D. P.O. address 818 Carleton St., Lake- land, Fla. Estimated construction cost $13,- 300, first year operating cost $36,000, revenue $45,000. Applicant is majority stockholder of WALD Walterboro, S.C. Ann. Feb. 11. AltaVista, Va.— Ted J. Gray Jr. 1280 kc, 1 kw D. P.O. address P.O. Box 296, Bedford, Va. Estimated construction cost $9,925, first year operating cost $37,800, revenue $43,200. Principals include Theodore J. Gray Sr. and Theodore J. Gray Jr., equal partners. Mr. Gray Sr. is in farming and industry; his son is employe of WBLT Bedford, Va. Ann. Feb. 12. Lynchburg, Va. — Southeastern Bcstg Corp. 1320 kc, 1 kw D. P.O. address P.O. Box 1056, Lumberton, N.C. Estimated construction cost $27,790, first year operating cost $58,000, revenue $78,000. Principals include Denzel M. Shaver and Albert Kahn, 45.9% each, owners of WAGR Lumberton, N.C. Ann. Feb. 16. Existing Am Stations APPLICATIONS WKAI Macomb, 111. — Cp to increase power from 250 w to 1 kw, (power reduced to 500 w during critical hours) and install new trans. (1510 kc). Ann. Feb. 16. KBRL McCook, Neb. — Cp to increase power from 1 kw to 5 kw, change ant. -trans, location, install DA and new trans, and de- lete remote control operation of trans. (1300kc). Ann. Feb. 16. WBUX Doylestown, Pa.— Cp to increase power from 1 kw to 5 kw, make changes in DA system (one additional tower) and install new trans. (1570kc). Ann. Feb. 11. KEAN Brownwood, Tex. — Cp to increase power from 100 w unl. to 250 w, 1 kw-LS and install new trans. (1240). Ann. Feb. 16. KINT El Paso, Tex. — Cp to change fre- quency from 1590 kc to 860 kc, decrease power from 1 kw to 500 w and make changes in ant. and ground systems. Ann. Feb. 16. WISN Milwaukee, Wis. — Cp to increase NEW YORK 60 East 42nd Street EDWIN TORNBERG MUrray Hill 7-4242 WEST COAST & COMPANY, INC. 860 Jewell Avenue Pacific Grove, California NEGOTIATORS FOR THE PURCHASE AND FRontier 2-7475 SALE OF RADIO AND TELEVISION STATIONS WASHINGTON EVALUATIONS j 1625 Eye Street, N.W. FINANCIAL ADVISERS District 7-8531 80 power from 5 kw to 10 kw, change frequency from 1150 kc to 1130 kc, change ant.-trans. location, changes in DA and ground systems and install new trans. Ann. Feb. 11. CALL LETTERS ASSIGNED KFRN Forney, Tex.— Global Bcstg. Co. WDYL Ashland, Va.— John Laurino. KHOQ Hoquiam, Wash. — Twin Cities Bcstg. Co. WAAX Gadsden, Ala. — Etowah Bcstrs. Inc. Changed from WCAS. KDYL Tooele, Utah— Tooele County Radio & Tv Bcstg. Inc. Changed from KTUT. WYAL Scotland Neck, N.C— WCRC Radio Inc. Changed from WCRC. KMYT Clayton, Mo.— St. Louis County Bcstg. Co. Changed from KXLW. KWNT Davenport, Iowa — Doralcar Assoc. Inc. Changed from KFMA. Ownership Changes ACTIONS BY FCC KGEI Belmont, Calif. — Granted assign- ment of license to Far East Bcstg. Inc. (John C. Broger, president); consideration $105,- 000. KGEI is international best, station di- recting programs to Central and South America. Comr. Bartley abstained from voting. Ann. Feb. 17. KOLL Libby, Mont. — Granted assignment of license to Lincoln County Bcstrs. Inc., in cancellation of $6,696 debt. Oliver G. Coburn is president of assignee; Ambrose G. Mea- sure, its secretary, is one-third owner of KGEZ Kalispell, Mont. Ann. Feb. 17. KMIN Grants, N.M. — Granted assign- ment of license from John Blake and David M. Button to Grants Bcstg. Inc. (C.T. Webb, president); consideration $127,500. T.E. and Tolbert Foster, also assignee officers, own KDET Center, Tex. Ann. Feb. 17. KPAM, KPFM (FM) Portland, Ore.— Granted assignment of licenses from Stanley M. Goard, et al„ to Chem-Air Inc. (KETO- FM, Seattle, and Wm. E. Boeing, Jr., presi- dent, owns KEDO Longview, Wash., and, with mother, KIDO Boise, Idaho); con- sideration $200,000. Ann. Feb. 17. WJPB-TV Weston, W. Va.— Granted re- linquishment of positive control by J. P. Beacom through sales of stock to Thomas P. Johnson and George W. Eby. Latter two exercising options agreed to when Telecast- ing Inc., dismissed its competing applica- tion for ch. 5 in Weston. Transaction in- volves Mr. Beacom surrendering 120 (out of 270) shares to permittee plus $85,000 for ad- ditional 100 shares of new stock; Mr. John- son to pay $95,000 for 237V2 shares and Mr. Eby $5,000 for 121/2 shares. Ann. Feb. 17. APPLICATIONS WABT Tuskegee, Ala.— Seeks transfer of control of Radio Tuskegee Inc. from An- dalusia Bcstg. Inc., to John. M. Wilder, sole owner, for $58,000. Mr. Wilder is in real estate. Ann. Feb. 11. KXXI Golden, Col. — Seeks assignment of license from Golden Radio Inc. to Norman Bcstg. for $25,000 plus assumption of $45,000 in liabilities. Purchasers are George I. Nor- man and Philip Rosenthal, equal partners. Mr. Norman is 50% owner KSVN Ogden, Utah. Mr. Rosenthal is in aircraft sales and leasing. Ann. Feb. 16. KXGI Ft. Madison, Iowa — Seeks assign- ment of license from KXGI Inc. to Talley Bcstg. Co. for $90,000. Purchaser is Hayward L. Talley, majority owner WSMI Litchfield, 111. Ann. Feb. 16. WTCW Whitesburg, Ky.— Seeks transfer of control of Folkways Bcstg. Inc. from Ernest Tubb, 50%, to Donald F. Crosthwaite, 50%, for $25,000. Purchaser is manager of WTCW. Other 50% partner, Clarence (Hank) Snow, cowboy singer, retains interest. Ann. Feb. 16. WCME Brunswick, Me. — Seeks transfer of control of Westminster Bcstg. Co. from Glen H. Hilmer, 60%, and others, to Roger H. Strawbridge, 53.3%, and William N. Mc- Keen, 46.7%, for $90,000. Purchasers are both in advertising. Ann. Feb. 11. WHOU Houlton, Me.— Seeks transfer of control of Northern Maine Bcstg. Corp. from Westminster Bcstg. Co. to Glenn H. Hilmer. Westminster holds outstanding stock of Northern Maine. Transfer of 51% to Mr. Hilmer is contingent upon Commission grant of WCME. since Mr. Hilmer held majority interest in Westminster prior to sale. Ann. Feb. 11. WORL Boston, Mass. — Seeks transfer of control of Pilgrim Bcstg. Co. from Joseph A. Dunn, Chester A. Dolan, Jr. both 18.5% and others, to Buckley-Jaeger Bcstg. Corp., for $300,000. Purchasers are Richard D. Buckley, 80%, and John B. Jaeger, 20%, licensees of WHIM Providence, R.I. and WDRC Hartford, Conn. Ann. Feb. 11. WORL Boston, Mass. — Seeks assignment of license from Pilgrim Bcstg. Co. to Buckley- BROADCASTING, February 22, 1960 JANSKY & BAILEY INC. Executive Offices ME. 8-5411 1735 DoSales St., N. W. Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. FEderal 3-4600 Member AFCCE Commorciol Radio Equip. Co. Everett L. Milord, Gen. Mar. INTERNATIONAL BLDO. 01. 7-1319 WASHINOTON, D. C. P. O. BOX 7037 JACKSON S302 KANSAS CITY, MO. Member AFCCE RUSSELL P. MAY 711 14th St., N. W. Sheraton Bldg. Washington 5, D.C. REpublic 7-3984 Member AFCCE GUY C. HUTCHESON P. O. Box 32 CRestview 44721 1100 W. Abram ARLINGTON, TEXAS WALTER F. KEAN CONSULTING RADIO ENGINEERS Associates George M. Sklom, Robert A. Jonos 19 E. Quincy St. Hickory 7-2153 Riverside, III. (A Chicago suburb) CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Brecksville, Ohio (a Cleveland Suburb) Tel: JAckson 6-4386 P. O. Box 82 Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR. 5-3100 JAMES C. McNARY Consulting Engineer National Press Bldg., Wash. 4, D. C. Telephone District 7-1205 Member AFCCE A. D. Ring & Associates 30 Years' Experience in Radio Engineering 1710 H St., N.W. Republic 7-2347 WASHINGTON 6, D. C. Member AFCCE L. H. Carr & Associates Consulting Radio A Television Engineers Washington 6, D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. Member AFCCE SILLIMAN, MOFFET & ROHRER 1405 G St., N. W. Republic 7-6646 Washington 5, D. C. Member AFCCE HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airport San Francisco 28, California Diamond 2-5208 J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 17, Texas GUndale 2-3073 PETE JOHNSON Consulting am-fm-rv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston, W. Va. Dickons 2-6281 —Established 1926- PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE KEAR & KENNEDY 1302 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE LYNNE C. SMEBY CONSULTING ENGINEER AM-FM-TV 7615 LYNN DRIVE WASHINGTON 15, D. C. OLiver 2-8520 JOHN B. HEFFELFINGER 8401 Cherry St. Hiland 4-7010 KANSAS CITY, MISSOURI VIR N. JAMES SPECIALTY DIRECTIONAL ANTENNAS 1316 S. Kearney Skyline 6-1603 Denver 22, Colorado MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 er vice irector v PRECISION FREQUENCY MEASUREMENTS AM-FM-TV COMMERCIAL RADIO MONITORING CO. P.O. Bex 7037 Kansas City, Mo. Phone Jackson 3-5302 CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 CAPITOL RADIO ENGINEERING INSTITUTE Accredited Technical Institute Curricula 3224 16th St., N. W. Washington 10, D. C. Practical Broadcast. TV Electronics engineering home study and residence course. Write For Free Catalog, spec- ify course. GEORGE C DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 501-514 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS Fleetwood 7-8447 Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications-Electronics 1610 Eye St., N. W. Washington, D. C. Executive 3-1230 Executive 3-5851 Member AFCCE JULES COHEN Consulting Electronic Engineer 617 Albee Bldg. Executive 3-4616 1426 G St., N. W. Washington 5, D. C. Member AFCCE JOHN H. MULLANEY Consulting Radio Engineers 2000 P St., N. W. Washington 6, D. C. Columbia 5-4666 Member AFCCE NUGENT SHARP Consulting Radio Engineer 809-11 Warner Building Washington 4, D.C. District 7-4443 SPOT YOUR FIRM'S NAME HERE To Be Seen by 85,000* Readers — among them, the decision-mak- ing station owners and manag- ers, chief engineers and techni- cians— applicants for am, fm, tv and facsimile facilities. *ARB Continuing Readership Study FREQUENCY MEASUREMENT AM-FM-TV WLAK Electronics Service, Inc. P.O. Box 121 1, Lakeland, Florida Mutual 2-3145 3-3819 BROADCASTING, February 22, 1960 Bl r Equipping a Radio Station ? Type BQ-51A/BA-51A RCA Magnetic Disc Recorder Is a Great New Tool for Broadcasters ! It makes possible fast recording and playback of commercials and announcements. Extremely simple to operate, it minimizes the skill required to produce a professional recording. Erasable magnetic discs have a long life, equal to or greater than tape, thus production costs can be reduced. Whatever your equipment requirements, SEE RCA FIRST! Write for descriptive liter- ature to RCA, Dept. DD-22, Building 15-1, Camden, N.J. RADIO CORPORATION of AMERICA SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING through February 17 ON AIR CP TOTAL APPLICATIONS Lie Cps. Not on air For new stations AM FM TV 3,402 644 472 59 50 51 Not on air 79 167 102 785 101 121 OPERATING TELEVISION STATIONS Compiled by BROADCASTING through February 17 UHF Commercial Non-commercial VHF 447 33 76 10 COMMERCIAL STATION BOXSCORE As reported by FCC through January 31, 1960 AM FM Licensed (all on air) 3,399 644 CPs on air (new stations) 59 38 CPs not on air (new stations) 78 164 Total authorized stations 3,536 846 Applications for new stations (not in hearing) 558 73 Appiications for new stations (in hearing) 241 36 Totai applications for new stations 799 109 Applications for major changes (not in hearing) 668 30 Applications for major changes (in hearing) 180 10 Total applications for major changes 840 40 Licenses deleted 0 0 CPs deleted 0 1 TV 523 43 TV 47 11 55= 96 670 61 62 123 40 17 57 4 0 1 There are, in addition, ten tv stations which are no longer on the air, but retain their licenses. 2 There are, in addition, 38 tv cp-holders which were on the air at one time but are no longer in operation and one which has not started operation. Jaeger Bcstg. Corp. Assignment contingent upon transfer of control. Ann. Feb. 11. WCBV Cheybogan, Mich.— Seeks assign- ment of license from Straits Bcstg. Co. to Straits Bcstg. Inc., change to corporation; no financial consideration involved. Ann. Feb. 16. WMBC Macon, Miss. — Seeks assignment of license from Confederate Bcstg. Inc., to Radio Macon Inc., for $3,000 plus assumption of $16,155 mortgage. Purchasers are Frede- rick A. W. Davis, 90%. and wife, Janola, 10%. Mr. and Mrs. Davis hold majority in- terest in WGIC Centreville, Miss. Ann. Feb. 16. KMIS Portageville, Mo. — Seeks assignment of cp of New Madrid County Bcstg. Co. from Shelby McCallum and Smith Dunn, 25% each, Charles Stratton, H. D. Bohn, Mose Bonn, 16% each, to Messrs. McCallum and Dunn, equal partners, for $1,500. Ann. Feb. 12. KRAM Las Vegas, Nev.— Seeks assignment of license from KRAM Inc. to SUNA Bcstg. Corp. for $310,083. Purchasers are Leonard Blair, Ovsay Lipetz, 25% each, and others. Mr. Blair is a tv-film producer and director. Mr. Lipetz is president of trading corpora- tion. Ann. Feb. 16. WGTC Greenville, N.C. — Seeks assignment of license from Greenville Radio Inc. to WGTC Bcstg. Co. for $140,000. Purchaser is A. W. Lewin, who is former chairman of board of Mogel, Lewin, Williams and Saylor Inc., N.Y. advertising agency. Ann. Feb. 11. KTMC McAlester, Okla.— Seeks transfer of control of McAlester Bcstg. Co. from W. C. Pool, 30%, and Rita P. Cornish, 22%, to Rob- ert W. Baggett, 52%, for $19,995. Mr. Baggett is manager of KTMC. Ann. Feb. 16. KCCR Pierre, S.D. — Seeks transfer of con- trol of Great Plains Bcstg. Corp. from Ed- ward N. Davenport, Daniel C. Lesmeister, and others to Frances C. Ross, 25%, L. W. Holland and Donald J. Porter, 20.5% each, and others, for $40,000. Mr. Ross is employed by a finance company. Mr. Holland is doctor; Mr. Porter is lawyer. Ann. Feb. 16. WHBT Harriman, Tenn. — Seeks transfer of control of Folkways Bcstg. Inc. from Ernest Tubb, 50%, to Kenneth J. Crosthwait, 50%, for $5,000. Purchaser is manager of WHBT. Clarence (Hank) Snow, 50% partner retains his interest. Ann. Feb. 16. KBUY Amarillo, Tex. — Seeks assignment of license from Amarillo Bcstrs. Ltd. to Worley & Sanders Bcstrs. for $76,500. Pur- chasers are David R. Worley and Gerald H. Sanders, equal partners. Mr. Worley, prior to sale, was 74.5% owner of KBUY. Mr. Sanders will manage KBUY. Ann. Feb. 16. KRRV Sherman, Tex. — Seeks assignment of license from Red River Valley Bcstg. Corp., to A. Boyd Kelley, 92%, for $185,000. Mr. Kelley is owner of KDWT Stamford and 82 (FOR THE RECORD) majority stockholder of KTRN Wichita Falls, both Texas. Ann. Feb. 11. Hearing Cases OTHER ACTIONS By order, Commission denied petition by Federal Aviation Agency for stay of pro- ceeding on application of M & M Bcstg Co for mod. of cp of station WLUK-TV (ch" 11)' Marinette, Wis. Action Feb. 12. ' Commission granted protest by John A Barnett, licensee of KSWS-TV (ch 8) Roswell, N. Mex., to extent of setting aside its December 16 grants to Microrelay of New Mexico Inc., for common carrier micro- wave tv relay system to carry programs of KOB-TV, KOAT-TV and KGGM-TV Al- buquerque, into Roswell for distribution there by community antenna tv system, pending hearing on protest. Comr. Bartley absent. Action Feb. 10. By memorandum opinion and order, Com- mission granted petition by Camellia Bcstg. Inc., insofar as it requested leave to with- draw its application to change transmitter site of station KLFY-TV (ch. 10), Lafayette, La., and increase ant. height from 440 ft. to 940 ft. from hearing in Lake Charles- Lafayette tv ch. 3 consoUdated proceeding; reserved decision, pending further order, on Camellia's request to amend its application to specify different trans, site and return application to processing line; and amended hearing issues in consolidated proceeding to determine whether ant. system and site proposed by each of three applicants for eh. 3 would constitute hazard to air naviga- tion. Comr. Bartley absent; Comr. Ford dissented, with statement. Ann. Feb. 17. Commission scheduled the following pro- ceedings for oral argument on March 17: Liberty Tv. Inc., and KEED Inc., for new tv stations to oprate on ch. 9 in Eugene, Ore.; and Riverside Church in City of New York and Huntington-Montauk Bcstg. Inc., for new fm stations in New York City and Huntington, Long Island, N.Y., respectively. Ann. Feb. 17. Orange County Bcstrs. Anaheim, Calif. — Designated for hearing application for new am station to operate on 1250 kc, 1 kw, DA, D; made KTMS Santa Barbara, and KGIL San Fernando, parties to the proceeding. By letter, advised KGFJ Los Angeles, that grant of Orange County application will not pre- clude grant of KGFJ application for increase of daytime power. Ann. Feb. 17. By memorandum opinion and order, Com- mission, on its own motion, rescinded and set aside Dec. 15, 1959 grant of assignment of cp of WXTV (TV) (ch. 45) Youngstown. Ohio, from Sanford A. Schafitz and Guy W. Gully, d/b as Community Telecasting Co. to BROADCASTING, February 22, 1960 WXTV Inc., corporation composed of same two individuals, and returned thai; applica- tion to processing line for further study; dismissed as moot petition for reconsidera- tion and protest field by WKST Inc. (WKST- TV ch 33), Youngstown. Ann. Feb. 17. Commission designated for consolidated hearing application of Duane F. McConnell for new am station to operate on 1340 kc, 250 w unl., in Clermont, Fla. and following applications to increase daytime power from 250 w to 1 kw, continuing operation on 1340 kc with 250 w-N: WRHI Rock Hill, S.C.; WOOW Greenville, N.C.; WDSR Lake City, Fla.; WSSC Sumter, S.C.: WROD Daytona Beach, Fla.; WTSB Lumberton, N.C.; WOXF Oxford N.C.; WGNI. Wilmington, N.C.; WJRI Lenoir, N.C. and WTAN Clearwater. Fla.; made following licensees parties to proceeding: WLCM Lancaster, S.C.; WDAR Darlington, S.C.; WOKE Charleston, S.C.; WEZY Cocoa, Fla.; WLAT Conway, S.C.; WBTM Danville, Va.; WGRV Greeneville, Tenn.; WSEB Sebring, Fla.; WYSE Lake- land Fla., and WNSM Valparaiso-Niceville, Fla ; and made following applicants in this proceeding parties with respect to their existing operations; WRHI, WOOW, WDSR, WSSC. WTSB. WGNI. WJRI and WTAN. Ann. Feb. 17. By memorandum opinion and order. Com- mission dismissed, on procedural grounds, protest by Burton Lane, individually and as president of American Guild of Authors and Composers. Jimmy McHugh and Ogden Nash alleging certain activities by 563 named radio station in participation with Broad- cast Music Inc. Complainants asked that: (a) no license of any of grantees' stations or any other station which is owner of BMI stock shall be renewed unless such licensee (1) divests itself of all stock in BMI owned directly or indirectly by it. (2) states under oath that it will not continue, directly or indirectly, practices such as those mentioned in protest, and (b) Commission order gen- eral investigation and hearing for deter- mining which appropriate measures may be necessary to accomplish (a) pursuant to Sec. 303(r) of Communications Act. Not- withstanding its determination that petition- ers have not properly invoked procedures of Sec. 309(c). Commission stated it will con- sider all information brought to its attention which bears on qualifications of broadcast licensees and, accordinely. matters set forth in pleading will be studied to determine what action, if any. is warranted. Ann. Feb. 17. Routine Roundup ACTIONS ON MOTIONS By Chairman John C. Doerfer On Commission's own motion, made cer- tain corrections in transcript of oral argu- ment which was held Oct. 23, 1959, in pro- ceeding on am application of South Ken- tucky Bcstrs. (WRUS), Russellville, Ky. Action Feb. 8. By Chief Hearing Examiner James D. Cunningham Scheduled for hearing following proceed- ings on dates shown: March 17: tv protest — Applications of Alvarado Tv Inc. (KVOA- TV, ch. 4) and Old Pueblo Bcstg. Co. (KOLD-TV, ch. 13), both Tucson, Ariz., for cps to change existing facilities; March 21: Applications of Antennavision Service Inc., for new fixed radio stations at Oatman Mountain and Telegraph Pass, Ariz. Action Feb. 10. Denied petitions by Air Transport Asso- ciation of America and Air Line Pilots As- sociations, International, for leave to inter- vene in proceeding on application of M&M Bcstg. Co. (WLUK-TV), Marinette, Wis. Ac- tion Feb. 10. , , Granted petitions by A.F. Misch and E.D. Scandrett to extent that it involves dis- missal of their applications for new am stations in Coffeyville, Kan. and Washing- ton, Iowa; dismissed applications with prej- udice. Action Feb. 12. Granted petition by Southbay Bcstrs. to extent that it involves dismissal of its ap- plication for new am station in Chula Vista, Calif.; dismissed application with prejudice. Action Feb. 12. Granted motion by Suburban Bcstg. Inc. for continuance of hearing in proceeding on its application for new fm station in Mount Kisco, N.Y., et al.; hearing con- tinued to date to be specified by presiding hearing examiner. Action Feb. 12. Granted motion by protestants for con- tinuance of hearing scheduled to be re- sumed Feb. 17 in proceeding on application of Spartan Radiocasting Co. for mod. of cp of station WSPA-TV Spartanburg, S.C.; hearing continued indefinitely, pending re- view by Commission of certain rulings of hearing examiner. Action Feb. 15. By Hearing Examiner J.D. Bond Denied petition by Springhill Bcstg. Inc., Mobile, Ala., for reconsideration and ac- ceptance of revised amendment in proceed- ing on its application which is in consoli- dated proceeding with am applications of Cookeville Bcstg. Co., Cookeville, Tenn., et al. Action Feb. 11. Pursuant to agreements reached at Feb. 10 further hearing, continued further hear- ing to Feb. 17 in proceeding on application of WOOD Bcstg. Inc. for cp to change facilities of WOOD-TV Grand Rapids, Mich. Action Feb. 10. By Commissioner T.A.M. Craven Granted petition by Broadcast Bureau for extension of time to Feb. 19 to file ex- ceptions to initial decision in proceeding on applications of Wabash Valley Bcstg. Corp. and Illiana Telecasting Corp., in tv ch. 2 proceeding, Terre Haute, Ind. Action Feb. 10. Granted petition by Tribune Publishing Co. for extension of time to file exceptions to initial decision to date two weeks sub- sequent to time that Commission acts upon Tribune's motion for leave to amend in proceeding on its application for new tv station to operate on ch. 2 in Portland, Ore., et al. Action Feb. 15. Granted petition by Brandywine Bcstg. Corp. for extension of time to Feb. 19 to file responsive pleading to "Petition for im- mediate grant of both applications" by David L. Kurtz in proceeding on their ap- plications for new fm stations in Media and Philadelphia, Pa. Action Feb. 15. By Hearing Examiner Thomas H. Donahue Granted motion by Tuscola Bcstg. Co. for extension of time from Feb. 12 to Feb. 23 to file proposed findings of fact and con- clusions in proceeding on its application and that of Caro Bcstg. Co., for new am stations in Caro, Mich. Action Feb. 10. Granted motion by E.L. Cord, doing busi- ness as Los Angeles Bcstg. Co., for con- tinuance of hearing from April 4 to April 11 in proceeding on application of Dawkins Espy for new fm station in Glendale, Calif. Action Feb. 10. Granted petition by Rollins Bcstg. of Delaware Inc. (WJWL), Georgetown, Del., for continuance of certain procedural dates in proceeding on its am application, et al.; exchange of engineering showings from Feb. 11 to Feb. 18; further prehearing con- ference from Feb. 16 to Feb. 24, and second informal engineering conference from Feb. 18 to Feb. 25. Action Feb. 11. By Hearing Examiner Charles J. Frederick Scheduled prehearing conference for 2 p.m., March 1, in proceeding on applica- tions of Alvarado Tv Inc. (KVOA-TV, ch. 4) and Old Pueblo Bcstg. Co. (KOLD-TV, ch. 13), both Tucson, Ariz., for cps to change existing facilities. Action Feb. 12. By Hearing Examiner Millard F. French On own motion, continued further hear- ing from Feb. 12 to Feb. 26 in Lake Charles- Lafayette, La., tv ch. 3 proceeding. Action Feb. 11. By Hearing Examiner Isadore A. Honig Upon petition by WJIV Inc. (WJIV), Savannah, Ga., and with consent of all other parties, extended from Feb. 9 to Feb. 19 date for filing replies to proposed find- ings and conclusions of Broadcast Bureau in proceeding on WJIV's am application, et al. Action Feb. 8. Upon request by M&M Bcstg. Co. (WLUK-TV), Marinette, Wis. and with agreement by all other parties further ex- tended from Feb. 9 to Feb. 12 date for ex- change of proposed technical exhibits and of lists of witnesses in proceeding on its application. Action Feb. 9. Granted motion by Sunbury Bcstg. Corp. (WKOK), Sunbury, Pa., for continuance of various dates scheduled for procedural steps in proceeding on its am application; hearing to commence March 21 as hereto- fore scheduled. Action Feb. 12. By Hearing Examiner Jay A. Kyle Pursuant to prehearing conference held proceeding on application of WPGC Inc., for mod. of license of WPGC Morningside, Md. Action Feb. 8. Pursuant to Feb. 10 prehearing confer- ence, ordered that Martin Karig, Johns- town, N.Y., will submit his direct affirma- tive case in writing to other parties on or before April 4, in proceeding on his am application. Action Feb. 10. Upon verbal request of Broadcast Bu- reau, scheduled hearing for March 15 on order directing Douglas H. McDonald, WTVW (ch. 7) Evansville, Ind., to show cause why his authorization for station America's Leading Business Brokers Interested in buying or selling Radio and TV Properties? When your business is transacted through the David Jaret Corp., you are assured of reliability and expert service backed by our 37 years of reputable brokerage. D A V I D 1 50 MONTAGUE STREET BROOKLYN 1, N.Y. ULster 2-5600 JARET Continued on page 89 UST STATION ENGINEERS! Here's a Trim, Thrifty 1 KW FM TRANSMITTER Easy, Front Panel Tuning . . . Takes as little floor space as your office chair! FM-1000A AND LOOK AT THESE OTHER FEATURES: * Accessible, Vertical Chassis Design * Low Cost Tubes * Multiplex Operation * Conservatively Rated Components Operating in FM stations across the country, this cool beauty is running up new highs in performance, economy and reliability. Why not check into these ITA designs. PRICE: $4395.00 Including Factory Installation Service! By Far Your Best FM Buy CORP. INDUSTRIAL TRANSMITTERS AND ANTENNAS • UPPER DARBY, PA. ' ' . FLanders 2-0355 BROADCASTING, February 22, 1960 83 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 204 per word — $2.00 minimum • HELP WANTED 254 per word — $2.00 minimum. • DISPLAY ads $20.00 per inch— STATIONS FOR SALE advertising require display space. • All other classifications 304 per word — $4.00 minimum. • No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. Applicants: If transcriptions or bulk packages submitted, $1.00 charee for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates any liability or responsibility for their custody or refetra.' RADIO Help Wanted — (Cont'd) Help Wanted — Management Sales Help Wanted— (Cont'd) Announcers Need experienced ambitious announcer, married, with car, capable of supervising entire staff as assistant manager of key station in regional eastern chain. Good salary plus liberal incentive bonus. Excel- lent opportunity for an experienced airman ready for management. Send tape, photo and resume. Box 323S, BROADCASTING. Radio sales manager. Excellent opportunity. Must have proven sales record. Number one station sharing audience with two other stations. $10,000 annually plus incen- tive. Send full details. Box 372S, BROAD- CASTING. Semi-metropolitan Texas daytimer, needs aggressive management. Prefer medium southwestern market experience. Owner- ship opportunity for right man. Box 386S, BROADCASTING. Sales $125.00 weekly for salesmen. Also bonus and commission. Metropolitan market east coast. Opportunity unlimited. Box 865P, BROADCASTING. $100-$150 weekly guarantee plus commis- sion and bonus plan for aggressive self- starter salesman. Top station Washington, D.C. market. Box 867P. BROADCASTING. You do very well financially in radio sales and have been selling fulltime for at least 3 years. You want to move to Florida and really live 12 months out of the year. This is your chance. Your potential in this south Florida coastal metropolitan market is ex- cellent with opportunity to advance to sales manager or general manager of one of the 3 stations in the chain. Give references and tell all in the first letter. Box 283S, BROAD- CASTING. Wanted: Experienced small market sales- man or sales manager seeking opening in tv sales. Incentive plan, profit sharing, other plus benefits. New York state. Send resume to Box 302S, BROADCASTING. Northern California station sales staff ex- panding. Wants young, aggressive idea man. Company interested in man who wants to grow into executive status. Not interested in man who will make less than five figures. Our present salesmen are. Beautiful market; beautiful city; beautiful facilities; beautiful ratings. If interested, please write Box 326S, BROADCASTING. Radio salesman for top rated station in three station market. $150 weekly draw against commission. Box 375S, BROAD- CASTING. Regional sales manager for number one station midwest. $150 weekly draw against commission. Box 376S, BROADCASTING. Up to 30% commission and permanent home in world famous resort city for experienced phone sales-promotion-copy team. Prefer man and wife though others considered. Experienced only. Box 384S, BROAD- CASTING. Air salesmen. Personality who sells on the air and on the street. Salary plus com- mission. Box 385S, BROADCASTING. Aggressive, young, experienced salesman for New Orleans. Reasonable salary plus 15%. Promotion to management rapid. Big income potential. Multiple ownership. Box 393S, BROADCASTING. Time salesman for fast growing Texas sta- tion in medium market. $400 per month draw against 15 percent commission and car allowance. Air mail full details to Box 394S, BROADCASTING. Aggressive commercial salesman needed for top-rated kilowatter in Texas city of sixty thousand. Excellent benefits, base, and in- centives. Right man could eventually be- come manager. Box 395S, BROADCAST- ING. Salesman. Wanted for midwest station. Good frequency, established 1948. Now bill- ing over $175,000. Must be experienced in dealing with local sales and agencies and have sales ideas. Guarantee against com- mission, car allowance. No air work. Con- genial staff. Adult programming and also own other radio properties. Offering ad- vancement possibilities. Send resume to Box 403S, BROADCASTING. Pleasant music station serving over 2 mil- lion people will accept applications from salesmen. Send complete information and late photo to Box 408S, BROADCASTING. Reasonable draw against 15% commission. Box 408S, BROADCASTING. Sales manager Ohio medium maTket. Must have excellent sales record and ability to organize and direct. Ideal working condi- tions at a progressive modern-minded sta- tion. Salary in five figures plus incentive. Full particulars now, incentive later. Box 412S, BROADCASTING. Good guarantee to start in ideal California coastal location. Booming one station mar- ket. Tom Wallace, KNEZ, Lompoc, Califor- nia. Salesman: hard work and good living in rapidly-growing south Florida market. Draw against commission. Part-time on-air work could be arranged for experienced man. Walt Dunn, WFt.L, Ft. Lauderdale, Florida. Wanted, full time sales man. Experience necessary. Golden opportunity in rapidly expanding market near Cape Canaveral. Send resume WRKT, Cocoa Beach, Florida. Announcers Modern number one format station in one of ten largest markets auditioning fast- paced, live-wire announcers. Key station leading chain offers Dig pay, big opportu- nity. Send tape to Box 864P, BROADCAST- ING. AM-fm station with new equipment, new studios wants a new announcer who likes to earn his money. Should be experienced, stable and able to do some news. Send tape, resume to Box 770R, BROADCASTING. Top west coast metropolitan station has immediate opening for bright personality deejay. Salary open for right man. Rush air check, resume, picture to Box 266S, BROADCASTING. South Florida. Metro market. Need fast paced, lively swinging dj. Rush tape, resume. Box 284S, BROADCASTING. Single station market in west Texas will need an experienced announcer soon. Do not apply unless you are seeking permanent employment. Sales or news background pre- ferred, but not essential. Box 325S, BROAD- CASTING. Experienced, swinging dj — program director for independent 1000 kw fulltime top 40 station in Texas. Must have good voice, air mail tape and resume for good opportunity. Box 367S, BROADCASTING. Immediate opening for capable announcer- dj. Excellent locality — Black Hills of South Dakota. Experience secondary. Salary com- mensurate with ability. Tape and resume to Box 368S, BROADCASTING. Morning man for Ohio station, experienced Enthusiastic but not talkative. Send full information of experience to Box 380S BROADCASTING. Young announcer-salesman or salesman emphasis on sales. Straight salary. Estab- lished kilowatt fulltimer, southeastern Ken- tucky. Box 388S, BROADCASTING. Experienced announcer with mature sell- ing voice and knowledge of news needed by leading Texas kilowatter. Box 396S BROADCASTING. Don't answer this ad— Unless you are top man in regional market with fresh ideas to capture audience. One of nation's best metropolitan independents wants two hot- shot personalities. Sky's the limit. Work alone or as a team. Get full support of advertising, publicity, promotion for sen- sational build-up. Are you another Godfrey waiting to be discovered? Send tape, photo resume to Box 401S, BROADCASTING. Pleasant music station serving over 2 mil- lion people will accept applications from announcers with rich resonant voice No disc jockeys or air personalities need apply. Send application, late photo and tape to Box 409S, BROADCASTING. Immediate, announcer-engineer, first class ticket, emphasis on announcing, little main- tenance, new station growing community west central Florida. Box 410S, BROAD- CASTING. Experienced, production-minded announcer with department know-how for Chicago perimeter station. Around $6,000. Box 411S, BROADCASTING. Experienced announcer - copywriter to handle livewire, early morning show and write livewire copy on number one adults' music station in two-station market. Send resume and samples to Program Director, KGFW, Kearney, Nebraska. Combination announcer-engineer with capa- bility in both areas for 250 watt Gates equipped station at Moberly, Missouri. Starting salary $100.00 per week with other benefits. Announcing capability is a re- quirement, and party selected will be chief engineer. Send tape and resume to KNCM, Moberly, Missouri. Combination man with first phone, strong on announcing. 5 kw CBS, western Ne- braska. Ideal working conditions, new building. Bonus plan. Send audition tape and data to KOLT, Scottsbluff, Nebraska. Combo-announcer with first ticket. No main- tenance necessary. Adult format with em- phasis on news. Send resume, tape and pix to G. C. Packard, KTRC, Box 1715, Santa Fe, N.M. Announcer with first class ticket. Station WAMD, Aberdeen, Maryland. Wanted, versatile girl announcer-reception- ist for new 500 watt daytime station. Some experience necessary. WCHP, Tus- cumbia, Alabama. WCPA, Clearfield, Pennsylvania will soon have an opening for a good, experienced announcer. Salary open. Good opportunity with growing radio and newspaper chain. Send tape and resume to George Mastrian. Combination man with first ticket. Strong on dj and news. CBS affiliate going 1 kw soon, new studios, ideal living and work- ing conditions, permanent. Tape and resume to WELM, Box 281, Elmira, N. Y. 84 BROADCASTING, February 22, 1960 Help Wanted— (Cont'd) Help Wanted — (Cont'd) Situations Wanted — (Cont'd) Announcers Experienced, mature disc jockey with good sense of showmanship and tight production. Long established adult appeal station in live market. Salary minimum after first year $6,240.00. Send tape, photo and details to WFDF, Flint, Michigan. Mature, experienced announcer for family radio station. Medium paced, community minded, middle of the road music policy. Send tape, resume, salary expected to Pro- gram Director, WKZO Radio, Kalamazoo, Michigan. Only mature, experienced men given consideration. Have opening for experienced announcer. Salary, working conditions, future excellent for right man. WLAU, top rated 5 kw sta- tion, Laurel, Mississippi. Reply Gene Tib- bett. Announcer-Experienced. We're looking for a steady, mature man, for permanent staff. Station is a solid, well-established adult operation in firm midwest market. Excel- lent working conditions and complete com- pany benefits. Send tape and resume first letter. WMAY, 711 Myers Bldg., Springfield, Illinois. Experienced top 40 man. Evening shift: Contact John Cigna, WNCO, Ashland, Ohio. Excellent opportunity for good announcer with sales experience. $125.00 per week plus sales commission and car expense. Good music station suburban Cleveland. Send tape and resume interview later. WPVL, Painesville, Ohio. Announcer wanted. Morning man for es- tablished and growing rural centered sta- tion. Family man with farm background pre- ferred. First morning opening in three years. 40 hours, health insurance plan, two weeks vacation after one year. Send tape, resume and salary expectation WRCO, Richland Center, Wisconsin. Professional disc jockey patter material. Write: B.L. Enterprises, P.O. Box 1, Elk- hart, Indiana. Technical Immediate opening for experienced first phone, chief engineer, with station cur- rently 1000 watts, application for 5000 pend- ing. Application for tv pending. Excellent opportunity in regional network chain. Employee insurance. Job with a future. Reply to Box 298S, BROADCASTING. First class engineers for transmitter shift. Top station . . . top major eastern market . . . top salary. Box 366S, BROADCASTING. Do it right now ! ! ! Permanent position with No. 1 — 5000 watt station in wonderful western Washington, for experienced announcer with 1st phone. Start $100 per week; ideal working condi- tions. Send resume, references and tape. Box 389S, BROADCASTING. Chief engineer, 1 kw, some announcing, rural location, 30 miles from large city. Must be moral and dependable. Send re- sume, tape and salary requirement to Box 425S, BROADCASTING. Immediate opening transmitter engineer — first phone 5 kw regional. Winter resort area. Salary to living cost spread good. Apartment with two bedrooms being reno- vated. Fringe benefits, insurance plan, ac- cumulated sick leave. Permanent job. No drifters. Wire or call Warren Chase, Chief Engineer, WDEV, Waterbury, Vermont, CHerry 4-7376. Engineer — First phone. 40-hour week. Transmitter and studio work. Immediate opening. Permanent. Excellent working conditions at first-class station in solid midwest market. Contact WMAY, 711 Myers Bldg., Springfield, Illinois. Production-Programming, Others Radio and tv news director NBC affiliate. Actively direct completely equipped depart- ment. Supervise second department of mul- tiple ownership. Send photo and resume. Box 371S, BROADCASTING. Production-Programming, Others News and copy writer, plus servicing ac- counts and relief announcing; sales if in- terested. Can be key job, depending on the man. Box 378S, BROADCASTING. Ohio station needs fast, capable, energetic copywriter for spot commercials. Send resume of your experience and include samples of your work to Box 381S, BROAD- CASTING. 1000 watt station, located in Georgia, has opening for program director and continuity writer. Also an opening for production man. Excellent working conditions, good pay. Write Box 404S, BROADCASTING. Program director for fulltime 5 kw, east coast metropolitan market. Age 22-32. All- around experience and ability to supervise can lead to assistant-mgr. group operation. Box 413S, BROADCASTING. RADIO Situation Wanted — Management Mr. Owner: Let me manage your station with option to buy. Sensational manage- ment-sales record. Box 317S, BROADCAST- ING. Does your station suffer from droopy sales and sagging profits? Let a dynamic, suc- cessful general manager solve your prob- lems. Box 318S, BROADCASTING. Sales manager/manager — small-medium market, experienced. Knows good format, also network. Pennsylvania or bordering states only! Available in spring. Box 349S, BROADCASTING. Commercial manager in a top 40 station in central Florida metropolitan area desires to manage station in south Florida. Strong on sales and qualified for management. Resume, references proof of performance, 35, mar- ried, three children. Box 351S, BROAD- CASTING. General manager — ten years experience as commercial manager. At present assistant general manager experienced in all phases radio . . . sales — local, regional, national, including working with top reps . . . pro- motion, programming, merchandising. Pre- fer medium market. Available in sixty days. Box 352S, BROADCASTING. Manager or sales manager. Would like to exchange 20 years of creative thinking, dynamic action and outstanding results all phases major market radio, television and agency for commensurate high-level earn- ings opportunity. Young, happily married. With present employer for eleven pleasant and mutually profitable years. Box 392S, BROADCASTING. I'll manage your station in Florida, Arizona, California with future opportunity to buy in. Currently managing station. Have proven sales record. Now earning 12M. If you can afford me, I'll make $ for us. Box 398S, BROADCASTING. Sales Attention-Media brokers. Competent, ex- perienced broadcaster familiar and success- ful in all phases of industry desires associa- tion as representative preferably in south. Box 402S, BROADCASTING. Sales Mr. Station Owner ... If you are reading this ad and thinking of your needs for an experienced salesman and/or newsman write Box 416S, BROADCASTING. I can profitably sell and promote your radio station. Want to settle down. Not a prima donna. Box 419S, BROADCASTING. Announcers Baseball announcer. Wants baseball situa- tion only. First class broadcaster. Refer- ences. Box 259S, BROADCASTING. Attention. "Good music station." Experi- enced, talented announcer. Wants to relo- cate. Box 281S, BROADCASTING. Experienced young staff announcer who ex- cels in dj work and sports play-by-play. Will liven up your station. Tape available. Box 332S, BROADCASTING. DJ, bright, adaptable, reliable, single. Relo- cate anywhere for real opportunity. Tape, resume, picture. Box 347S, BROADCASTING. Sports-newscaster, disc jockey, program director background. Family. Desires solid, permanent connection. Box 348S, BROAD- CASTING. Good congenial sportscaster and publicity man, thoroughly experienced in baseball and other sports. Desiring progressive mid- west station. Twelve years experience. All replies answered. Box 350S, BROADCAST- ING. Experienced college graduate looking for all-night deejay-announcer slot with jazz minded station. Box 353S, BROADCASTING. Announcer, young, realistic, ambitious. Cheerful style. Tape available. Excellent training. Box 354S, BROADCASTING. Attention, California, Arizona! Arrive March 7. Personality, single, 33. Six years radio, television. Best references. Employed. Per- manency. Prefer nights. Box 356S, BROAD- CASTING. Mature personality, single. Available March 1. Six years radio, television. Box 357S, BROADCASTING. Play-by-play baseball this season. Mature, will sell own games. Soon have first class phone. Instructor at electronic school. Box 359S, BROADCASTING. Announcer, reliable, intelligent, handle discs, news, staff work, tape available. Box 365S, BROADCASTING. Young man seeking staff position. Mature voice, authoritative news. Lite experience. Box 369S. BROADCASTING. 1st phone announcer, fm experience, desires Chicago or vicinity. Box 377S, BROAD- CASTING. Country and western dj. Ten years radio and television combined. Recording artist. Age 29. Top-rated nationally experienced in news, sales and board. Sober, depend- able, and best of reference. Desire per- manent position. Available at once. Box 379S, BROADCASTING. Personality dj: Young, ambitious, thorough- ly trained, top flight voice and commer- cials. Box 382S, BROADCASTING. MARCH 1ST Is an important date for one of the nation's leading independent radio stations. That's when this top-rated St. Louis facility will have an opening for a Sales Manager. We are looking for an aggressive, personable, hard-hitting guy who wants incentive and the opportunity to move into top management. Send resume, recent photo and salary requirements to: Box 428S, BROADCASTING BROADCASTING, February 22, 1960 85 Situations Wanted — (Cont'd) Situations Wanted — (Cont'd) Help Wanted— (Cont'd) Announcers Top jock in market of 200,000 looking for move. Experienced with McLendon and as pd. Heavy on personality. Guarantee re- sults in helping your rating. Married. Box 387S, BROADCASTING. Specialized copy disk jockey. Ideal gal ex- traordinaire. Fit into radio anywhere. Box 391S, BROADCASTING. Ten years tv/radio experience. Good news, staff, mc. Early thirties. Box 405S, BROAD- CASTING. Young swingin' dj. Experience as program and news director. Adapt any style. Prefer Penna.-Ohio area. College grad. Some sales. Box 417S, BROADCASTING. Disc jockey, newsman, and writer all wrapped up into one personality. Worked all operations; speedy top forty, straight personality, non-personality format — you name it. Working out west at the moment. Want east coast market. Hometown, Boston. Box 418S, BROADCASTING. Radio announcer-dj. Experienced combo and news. Young, aggressive, married, 3rd ticket. Box 420S, BROADCASTING. Young announcer desires position as play- by-play sportscaster. Dependable and am- bitious. Prefer eastern location. Box 421S, BROADCASTING. Topnotch, versatile announcer-newscaster. Personable, stable. Experience, key markets! Justice 3-0884, Apartment 4, 402 Harvard, Norfolk, Virginia. Morning man, family, versatile, deep voice. Plenty experience, available now. Box 604, Monteagle, Tenn. Staff announcer job anywhere. Willing to work hard. Had own show. Call after 4 p.m. John Burns, CO 1-2309, 5447 W. Potomac Ave., Chicago 51. Excellent play-by-play all sports. Top minor league baseball, college basketball, football, bowling, golf. TV-radio sports director ex- perienced all types on-camera work. Col- lege grad, family man willing to move to good sports market needing play-by-play man. Thomas Dennin, 13 Hickory Road, Binghamton, New York, RA 4-8277. If you are looking for a young, ambitious announcer with nine years musical back- ground, recent graduate of a creditable broadcasting school, eager to become asso- ciated with a progressive station, I'm your man. Herb Mirti, 5722 N. Kenmore, Chicago 40, Illinois. Experienced announcer, references; good and bad. Call Moore, 183 Patton, 7-1227, Shreveport, Louisiana. Experienced announcer-producer seeks po- sition with an aggressive and growing tv radio setup. Some net experience. M.A. degree in speech. Good on ad lib and commercial presentation. Contact Bob Os- terberg, Box 392, 60 Norma Roard, Harring- ton Park, N.J., CL. 5-1484. Announcer, dj, music for adults of all ages. Minimum experience, smooth sound. Happy morning "Sad Sack Show" or what have you? Relocate. GA 7-0447, Frank Sacks, 18505 W. 8, Detroit 19, Michigan. Announcer-dj. Fine background. Smooth, crisp delivery for "on-the-air" sellability. Family man, 25, versatile and dependable. Sales also. Prefer midwest. Stability a "must". Bob Walzer, 10812 S. Ridgeway, Chi- cago, 111.— PRescott 9-6557. Attention California, Oregon, Nevada, Arizona; good, mature announcer, 34, mar- ried, wants to settle, 4 years radio experi- ence, tv booth work. First phone. Can air- sell your station. B.A. speech, gregarious. $130. Ken White, 3405 Bayview Dr., Manhat- tan Beach, Calif. FR 2-7057. Technical Engineer, 8 years am, some tv, experienced chief, remote control and directional sys- tem. No announcing. Box 301S, BROAD- CASTING. Technical First phone desires job in broadcast or other electronic field during April-October period. Winter full-time member, symphony or- chestra. Liberal arts training, varied elec- tronic experience. Might favor Chicago area. Box 346S, BROADCASTING. Chief engineer — 6 years experience, good announcer, salesman. Construction and di- rectional experience. Desire opportunity to expand in aril fields. Box 3352, Norfolk 14, Va., JU 8-1955. 1st phone, 8 years electronics experience. Desire transmitter engineer position. Age 26, veteran. George Williamson, 1110 North 1st St., DeKalb, Illinois. Production-Programming, Others Ten years experience radio-television con- tinuity. Some production-directing. Mature, married, presently employed tv continuity director. Want agency or top-salary station. Box 276S, BROADCASTING. Reporter-newscaster. Responsible, complete coverage, professional delivery, now work- ing, 8 years radio-newspaper experience, best references, college, car, interested radio and/or television. Box 355S, BROAD- CASTING. Newsman-director looks for metro radio or tv and guarantees remit 1st year's salary if not rated tops in news your area. Other- wise a bonus. OK? Box 390S, BROADCAST- ING. Let's trade ... I offer complete knowledge, know-how, judgment all phases of broad- casting . . . Positive money-making ideas. Will relocate. Money secondary to right opportunity. What's your offer? Box 397S, BROADCASTING. PD available within month. Prefer fulltime indie Ohio. Will concentrate on community service programs, and set up news depart- ment. Decade experience including tv. Box 400S, BROADCASTING. Graduate of radio and tv school-family man — 30, desires permanent position in small or medium market, preferable southern states. Thoroughly versed in all phases of produc- tion. Box 414S, BROADCASTING. Experienced newsman — 9 years. Personality type with editorial experience . . . qualified to sell. Interested in locating west of Mis- sissippi in market of 150,000 or more. Write Box 415S, BROADCASTING. Radio-television newsman, currently em- ployed, seeks larger market. College gradu- ate, veteran, five years experience. Ambi- tious, creative, want opportunity to grow in field. Resume on request. Box 423S, BROAD- CASTING. TELEVISION Help Wanted — Management Promotion manager. An all-around man for a well-rounded operation in television and radio. Network affiliate, largest station in major group ownership, in one of the top 15 markets. North central location with ideal living and recreational facilities. Box 339S, BROADCASTING. Sales Needed: Man with tv sales ability. We offer secure future, incentive plan, profit sharing, and other benefits to a man who can produce. New York state, NBC affi- liate. Send resume to Box 297S, BROAD- CASTING. Experienced salesman with proven sales record to manage local tv sales. Network affiliate. 350,000 sets. Multiple ownership. Box 373S, BROADCASTING. Excellent opportunity for television sales- man in market of 350,000 sets. $150 weekly draw against commission. Box 374S, BROADCASTING. Sales Excellent opportunity for experienced time salesman with new, progressive, high-power station in exclusive uhf $427,000,000 market. ABC affiliate. To supervise 2-3 salesmen. Top commission, with possibility of over- ride. KNBS-TV, Box 522, Walla Walla, Washington. Do you qualify for a well paying tv sales manager's job with attractive starting salary and possessing positive potential for permanency and growth? One of my tv clients, in excellent medium size market, is now looking for an experienced sales manager with record of achievement; age preferably under 45 years; must be creative type person; skilled in supervising and stimulating his salesmen and both able and willing to do local selling on his own. Send full biographical and other application in- formation to: Richard P. Doherty, Presi- dent; Television-Radio Management Corpo- ration; 1816 Jefferson Place, N.W., Washing- ton 6, D.C. Announcers Experienced tv announcers. Top gulf coast CBS station will interview announcers that qualify. Must be neat, clean cut. Good news voice, must be able to sell products on camera. Good salary and many extras. Send resume, tape and picture to Box 120S, BROADCASTING. We are looking for a combination, fast pace, top 40 dj and live tv commercial an- nouncer. Send picture, tape and resume to Bill Baldwin, KWWL, Waterloo, Iowa. Technical Southeastern vhf television station has opening for first class engineer. Send com- plete qualifications, references, photograph and salary requirements. Box 204S, BROAD- CASTING. TV studio engineers for design, test, and field engineering. Rapidly expanding pro- gressive company. All benefits, plus rapid advancement for qualified engineers. Foto- Video Laboratories, Inc. CE. 9-6100. Cedar Grove, New Jersey. Production-Programming, Others Midwest vhf with fine community stature looking for number two man in news — sports department for news gathering and on-the-air work. Must be able to do "sell" commercials. Only experienced midwest talents need apply. Box 407S, BROADCAST- ING. TELEVISION Situations Wanted — Sales I want a job in sales! Background is 7 yeaTS tv announcer-director-production. Is there a sales manager willing to offer me an opportunity? I know I can sell. Prefer midwest. Best references. Married-family. Box 399S. BROADCASTING. Announcers TV, two years experience, 100,000 size market, staff, personality, excellent refer- ences. Box 280S, BROADCASTING. Sports announcer-writer . . . colorful, en- tertaining delivery by mature reporter. Also, commercial-staff work. Box 370S, BROADCASTING. Good morning man — first phone — three years experience, good emcee, on and off tv experience. Within 150 miles Twin- Cities. Box 383S, BROADCASTING. Technical TV audio engineer, first phone, excellent references, three years experience, panel discussions, news, weather and sports, battle of the bands, 'teen dance hops, comedv and variety. Box 261S, BROAD- CASTING. Experienced switcher - director, smooth, tight production. Presently employed. Box 299S, BROADCASTING. Director of engineering-radio or television, management inclined, economical and effi- cient operation. Presently chief engineer, radio television situation. Box 406S, BROADCASTING. 86 BROADCASTING, February 22, 1960 Situations Wanted — (Cont'd) WANTED TO BUY RADIO Production-Programming, Others Administrative assistant: Sober executive offers broad experience in tv programming and sales. Can aid owners or chief of vhf network affiliate seeking improvement in local station image at minimum expense. Prefer medium to large central or southern area. Appreciate interview with principal ready to talk business. Box 358S, BROAD- CASTING. Ambitious, creative, producer-director seeks relocation in larger market. Field experi- ence: two years etv, three years commercial uhf area. College graduate, married. Ref- erences and resume on request. Box 424S, BROADCASTING. FOR SALE Stations Equipment Schafer remote control 400-R. New, never out of cartons. List $1695.00, save 25%. Box 296S, BROADCASTING. Two professional turntable cabinets, one turntable with cabinet, equalizer, two arms need stylus. Make offer. Box 360S, BROAD- CASTING. Magnecord P75 tape transport and amplifier with cases. Never used — too heavy for re- mote school use. Three microphone inputs, 250 ohm input transformer. Box 422S, BROADCASTING. G.E. 250 watt fm transmitter. B model, ex- cellent condition. Room 6. 1201 Larrabee, Los Angeles 46. GE 250 fm transmitter. Good condition. On air. $1750. KLAY-FM, Tacoma, Washington. BRoadway 2-7460. 2 814 Magnecorders — good condition — racked — automatic tape players 8 hours each — can be used as b.g. music or authomation etc. Cost new $1650— want $800 cash. Call 6363, Green Cove Springs, Fla. or write WGRC Radio. Green Cove Springs, Florida. Complete background music system: 2 long play tape playback ( Ampex and Magnecord) , 100 hrs. of music on 14" reels, monitor speak- er and amplifier, clock, automatic alarm and switchover unit for unattended operation. First offer over $1500. WNEX, Macon, Geor- gia. Color tv studio and test equipment — New equipment — bargain prices. Regulated power supplies, video and pulse distribution am- plifiers, color bar generators, video moni- tors, etc. Electronic Enterprises, 124 North 3rd St.. Philadelphia 6, Pa., WAlnut 5-4930. Video monitors. Closed circuit and broad- cast, Foto-Video Laboratories Inc., Cedar Grove, New Jersey. CE 9-6100. 3 kw fm station, all equipment necessary to operation $6,000.00. Federal Field strength meter— $275.00. Limiter GE 4BA7— $750.00. Tapak (new model) recorder— $150.00. Mag- necorder 101 stereo recorder — $350.00. Dual channel audio console, G.E. — $725.00. Am- pex 450 tape recorder— $525.00. Ampex 300 tape recorder— $650.00 Reply to: Wayne Marcy, 4007 Bellaire Blvd., Houston ' 25 Texas. TV video monitors. 8 MC, metal cabinets starting at $189.00. Never before so much monitor for so little cost. 30 different models, 8" thru 24". Miratel, Inc., 1081 Dionne St., St. Paul, Minn. Teflon coaxial transmission line 1%", 51 ohm. Unused. Suitable for am, fm, vhf-tv, com- munication systems, and some microwave frequencies. RETMA flanges. Write: Sacra- mento Research Labs., 3421-58th Street, Sacramento 20, California. Tower erection, tower painting, coaxial line repairs, mechanical inspections, grounding systems, lightning rods, lightning protec- tions systems. Financing if desired. Tower Maintenance Co., Inc., 410-7th Ave., N.E , Glenburnie, Md. Day phone SO. 6-0766-^- Night and emergency phone SO. 1-1361. Write or call collect. BROADCASTING, February 22, 1960 Will buy all or majority of am station in New England; 20-25 years in broadcasting; presently and for past 13 years general manager and chief engineer of am facility; 1st class FCC license and know-how to go with it; put present station on the air engineering-wise; 42 years old; family man; not a get-rich quick merchant or buy-sell boy; will have to be mighty interesting to make me move. All replies on QT; expect same from you. Box 269S, BROADCAST- ING. Cash or terms for radio station in top 130 markets. Financially able and experienced. Replies held in strict confidence. Principals only. Box 345S, BROADCASTING. Equipment Wanted to buy, complete fm equipment, transmitter, monitors, and antenna. Box 361S, BROADCASTING. BUSINESS OPPORTUNITY Operate profitable employment agency — home or office; part or full time. Write Per- sonnel Associates, Box 592-BT, Huntsville, Ala. INSTRUCTIONS F.C.C. first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Hollywood, Seattle, Kansas City and Wasshington. Write for our free 40-page brochure. Grantham School of Electronics, 3123 Gillham Road, Kansas City 9, Missouri. FCC first phone license in six weeks. Guar- anteed instruction by master teacher. G.I. approved. Request brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. Since 1946. The original course for FCC 1st phone license, 5 to 6 weeks. Reservations required. Enrolling now for classes starting March 2, May 4, June 29, 1960. For informa- tion, references and reservations write Wil- liam B. Ogden, Radio Operational Engineer- ing School, 1150 West Olive Avenue, Bur- bank, California. Be prepared. First phone in 6 weeks. Guar- anteed instruction. Elkins Radio License School of Atlanta. 1139 Spring St., N.W., Atlanta, Georgia. Yes, our graduates get good jobs as an- nouncers, writers, salesmen, chief engineers, managers, owners. 15 years experience training men who now work in southern radio-tv. Lower prices, time payments, as- sured placement. Keegan Technical Insti- tute, 207 Madison, Memphis, Tennessee. Announcing, programming, etc. Twelve week intensive, practical training. Brand new console, turntables, and the works. Elkins School of Broadcasting, 2603 Inwood Road, Dallas 35, Texas. FCC license in six weeks. Next class March 14th. Reservations required. This is the can- do school. Pathfinder. 510 16th St., Oakland, California. Approved FCC operator's license course of- fered by New York's oldest broadcasting school. This proven ticket-getter prepared by FCC expert for those hesitant about crash courses. Evening classes, 31 weeks, April 25. Day classes, 20 weeks, February 10. Academy of Broadcasting Arts, 316 West 57th Street, NYC 19, PLaza 7-3211. MISCELLANEOUS Production radio spots. No jingles. Free audition tape. M-J Productions, 2899 Tem- pleton Road, Columbus, Ohio. Help Wanted — Management STATION MANAGER Are you ready to manage a successful major market, midwestern radio station and earn a substantial ownership interest in a very few years? We're looking for a truly creative and imaginative sales executive under forty who can originate and sell radio sales packages and promotions to our advertisers. We'll pay upward of #20,- 000.00 to start — guarantee you a one-third interest in our million dollar station in just seven years — if you've got what it takes. We'll handle programming and ad- ministrative details — you produce sales. We want the best radio salesman in the coun- try, and we're willing to pay for him. Send resume, references, and snapshot to: Box 429S, BROADCASTING. Sales SALESMAN y Wanted for midwest station. Good § & frequency, established 1948. Now \S billing over $175,000. Must be ex- ' perienced in dealing with local sales and agencies and have sales ideas. Guarantee against commission, car . allowance. No air work. Congenial , § staff. Adult programming and also § §own other radio properties. Offering £ advancement possibilities. Send re- ^ § sume to: § § Box 403S, BROADCASTING. | STAFFING new radio station in Rock- ford, Illinois. Wilt interview applicant! for Sale* Manager, Salesmen, Newscast- ers, Announcers and Copywriters. Send resume and tapes, if available, with letter outlining family status and salary require- ments, to John R. Livingston, President, Town and Country Radio, Inc., P.O. Box 437, Rockford, Illinois Announcer! DISK JOCKEYS WE'RE MOVING UP, AND WOULD LIKE TO HEAR FROM "JOCKEYS" WHO WANT TO DO LIKE-WISE. WE'RE IN ONE OF THE TOP 20 MARKETS, IN A BALMY CLIME. Send tape, photo, resume to: Box 363S, BROADCASTING ANNOUNCER — MORNING MAN Needed immediately by top-rated northern Ohio independent. Sparkling personality and experience in fast-paced modem radio essential. Top salary for right man. Rush tape, resume and photograph to President, WCUE Radio, Inc., 41 South Main Street, Akron S, Ohio. 87 Help Wanted — (Cont'd) ANNOUNCERS JOB OPPORTUNITIES SLIPPING BY? N.Y.S.A.S. is the only school in the east that offers advanced coaching EXCLU- SIVELY ... In announcing and operation of console, from disc to tape to et's, com- pletely ad-lib for a tight format. COACHED BY NEW YORK BROADCASTERS. Get the MODERN SOUND. KNOW MODERN RADIO. Now a limited number of BEGINNERS being accepted for SPECIAL COURSES. For appointment call Mr. Keith at SU 7-6938. NEW YORK SCHOOL OF ANNOUNCING & SPEECH 160 West 73rd Street New York 23, N Y. Help Wanted — (Cont'd) Help Wanted — (Cont'd) Production-Programming, Others LARGE MARKET STATION Wants young aggressive promotion manager who likes a challenge, has iniative, imagination and can follow thru. One man department. Salary open. Box 364S, BROADCASTING STATIONS - FOR SALE PACIFIC NORTHWEST REGIONAL Old established 5000 watt fulltime sta- tion located in a sportsman's paradise. Excellent real estate included in price of $185,000. $55,000 down with bal- ance over 15 years. Box 426S, BROADCASTING. 3MC X CALIFORNIA FM San Joaquin Valley — Class B FM CP. $12,500 with terms. Box 427S BROADCASTING X xxzrs Due to health, disposing of broadcast properties. Pay 58,000 and take over 1 kilowatt daytime Tennessee operation. Balance of $21 ,000 financed for you on monthly payments. If prepared to trade and assume management immediately, call me. Phone Melrose 8-6680, Clifford Spur- lock, Box 3062, Greenville, Tenn. La. Single 500w 52M terms Miss. Single 250w 140M terms Tenn. Single lkw 75M terms Tenn. Single lkw-D 55M terms Va. Single 250w 60 M terms III. Single 500w 95M terms Va. Single lkw-D 80M terms Calif. Single 250w 65M terms Minn. Single lkw-D 105M terms Ky. Single lkw-D 100M ttrms Calif. Single 250w 68M terms Fla. Small 250w 55M terms Fla. Small 250w 85M terms N.Y. Medium lkw-D 150M terms La. Medium lkw 150M terms Miss. Medium lkw-D 75M terms Ga. Metro 5kw 200M terms Va. Metro 250w 330M terms Ala. Metro lkw-D 175M terms NX. Metro 500w 170M terms Fla. Large 5kw 185M terms La. Major 250w 250M terms Fla. Major 250w 250M terms And Others PAUL H. CHAPMAN Atlanta Chicago New York San Francisco COMPANY INCORPORATED MEDIA BROKERS Please address: I 1 82 W. Peachtree Atlanta 9, Sa. THE PIONEER FIRM OF TELEVI- SION AND RADIO MANAGEMENT CONSULTANTS ESTABLISHED 1946 NEGOTIATIONS MANAGEMENT APPRAISALS FINANCING HOWARD S. FRAZIER, INC. 1736 Wisconsin Ave., N.W. Washington 7, D. C. NORMAN & NORMAN INCORPORATED Broken — Consultants — Appraisers RADIO-TELEVISION STATIONS Nation-Wide Service Experienced Broadcasters Confidential Negotiations Security Bldg. Davenport, Iowa West Coast fulltime regional. Ex- cellent market. Making money. $275,000 on good terms — Texas day regional, single market highly di- versified area. Well operated. In black. Nice studios middle of town. Owns txmitter site. A good buy at $59,500 with 29% down. Bal. 6 yrs. at 6%. — Southern medium regional, dandy frequency. Making money. Ex- cellent coverage of top market and area. $87,500 29%. Easy payout negotiated. — Southwest major, full- time regional. In black. $325,000 about 20% down. PATT MC- DONALD, Box 92 66, Austin, Tex. GL. 3-8080, or Jack Koste, 60 E. 42nd., NY 17, NY. MU 2-4813. — STATIONS FOR SALE — SOUTHWEST. Full time. Top mar- ket, $70,000 down. ATLANTIC COAST STATE. Day- timer. Doing $46,000. $20,000 down. SOUTHWEST. Daytimer. Excellent dial position. The finest equipped station in the country. Gross $14,- 000 a month. Asking $240,000 with 29 percent down. CALIFORNIA. Full time. Dynamic and fast growing market. One of the few stations available at $35,- 00C down in so large a market. Many Other Fine Properties Everywhere. JACK L. STOLL & ASSOCS. 6381 Hollywood Blvd. Los Angeles 28, Calif. HO. 4-7279 Production-Programming, Others NEWSMEN FOR GROWING STATION IN TOP 20 MARKET IN GROWING SOUTHERN RESORT MARKET All Replies Confidential. Send tape, photo, resume, etc. Box 362S, BROADCASTING FOR SALE Equipment FOR SALE 2 RCA TP16B film projectors. 1 RCA TK20 Iconoscope camera, with tubes, complete except for TM5 monitor and console housing. 1 RCA TP9B Film Multiplexer. 1 RCA-GR WF4B/1 171 ATI / 1170BT1 Television Station Monitor, Channel Five, convertible. 1 RCA TX2A channel 5 diplexer. Power supplies — RCA MI-8262, 580D, WP33B, DuMont 501 9-A (converted to 616 regulators) GE TP12A and TP13A. All equipment in good working condition. H.A. Bondy, WAGA-TV, Atlanta, Georgia. PRICES REDUCED ON USED 5000 WATT AM BROADCAST TRANSMITTERS The following used 5 KW Transmitters have been traded- in on the purchase of new Gates higher powered models and are offered as is, f.o.b. Quincy, Illinois: RCA Model 5D, tuned to 1300 KC $3495.00 RCA Model 5DX, tuned to 1150 KC $4000.00 Raytheon Model RA-5A, tuned to 960 KC $4450.00 Western Electric Model 405B1, tuned to 1350 KC $3495.00 Westinghouse Model 5HV-1, tuned to 1460 KC $4995.00 Orders will be accepted on first-come, first-serve basis. Some available from stock, or within 30 to 60 days. For further information con- tact: Franz Cherny Transmitter Sales GATES RADIO CO. Quincy, Illinois Telephone Baldwin 2-8202 88 BROADCASTING, February 22, 1960 Continued from page 83 WTVW should not be modified to specify operation on oh. 31 in lieu of ch. 7. Action Feb. 11. Pursuant to prehearing conference held Feb. 11, scheduled dates for certain pro- cedural steps on applications of WBUD Inc. and Concert Network Inc., for new fm stations in Trenton, N.J.; hearing scheduled for June 7. Action Feb. 11. Pursuant to prehearing conference held Feb. 11, scheduled dates for certain pro- cedural steps on am applications of Frank A. Taylor, Haines City, Fla., et al.; hearing scheduled for May 24. Action Feb. 11. By Hearing Examiner Forest L. McClenning Granted petition by Eastern Connecticut Bcstg. Co., and extended from Feb. 16 to Feb. 29 time for filing proposed findings of fact and conclusions of law in proceeding on am application of Suburban Bcstg. Inc. (WVIP), Mount Kisco, N.Y. Action Feb. 10. Granted request by Newport Bcstg. Co. for continuance of procedural dates in pro- ceeding on its application for new am sta- tion in West Memphis, Ark.; exchange of exhibits continued from Feb. 23 to March 15; hearing continued from March 21 to April 20. Action Feb. 12. By Hearing Examiner Elizabeth C. Smith Received in evidence Exhibit 19H of George T. Hernreich, dismissed as moot Hernreich's motion for addition of issue and for leave to file reply to opposition, and closed record in proceeding on application of Hernreich for new tv station to operate on ch. 8 in Jonesboro, Ark. Action Feb. 9. Granted petition by Radio 940 for leave to amend its application for new am station in South Haven, Mich., to correct an inad- vertent error in designating a phase angle as positive when it was negative phase angle; application is in consolidated pro- ceeding on am applications of Florence Bcstg. Inc., Brownsville, Tenn., et al. Action Feb. 9. By Hearing Examiner Elizabeth C. Smith Denied motion by Sierra Bcstg. Co., Reno, Nev., for indefinite continuance of hearing presently scheduled for March 22 in pro- ceeding on its am application, et al. Action Feb. 11. BROADCAST ACTIONS By Broadcast Bureau Actions of February 12 KTBS-TV Shreveport, La.— Granted cp to change aur. ERP to 60 kw and make minor equipment changes. KFSD-TV San Diego, Calif.— Granted cp to install an aux. trans, at main trans, site. WDAM-TV Laurel, Miss.— Granted cp to reduce aur. ERP to 25.7 kw. WHBF-TV Rock Island, HI.— Granted cp to change aur. ERP to 50 kw and make minor equipment changes (main trans. & ant. ) . WJHO Opelika, Ala.— Granted cp to install new trans. WBEU Beaufort, S.C.— Granted cp to in- stall new trans. WDET-FM Detroit, Mich.— Granted cp to increase ERP to 79 kw, increase ant. height to 450 ft. change ant. -trans, location, main studio location to same as trans, location, in- stall new ant. for emergency use and make changes in ant. system. WRFL (FM) Winchester, Va.— Granted cp to increase ERP to 22 kw and ant. height to 1,430 ft.; remote control permitted. KBUH Brigham City, Utah— Granted cp to install new type trans. K70AL, K73AD Palm Springs, Calif.— Granted mod. of cps to operate by remote control, change ERP to 134 w for K70AL and 130 w for K73AD, make changes in ant. systems and equipment (type of trans, line) and change in remote control equip- ment. K70BV, K75AQ, K79AL, K82AI Kabeto- gama and Orr, Minn. — Granted mod. of cps to change frequency from ch. 76, 842-848 mc Employment Service RADIO — TV — ADV. Top job placements in the dynamic south- east. Hundreds of job openings. • Announcers • Engineers • Disk Jockeys • Copywriters • News Directors • Salesmen Free registration — Confidential Professional Placement 458 Peachtree Arcade Atlanta, Ga. Sam Eckstein JA 5-4841 BROADCASTING, February 22, 1960 to ch 70, 806-812 mc, ERP to 118 w, type ant., and changes in ant. system; frequency from ch. 78, 854-860 mc to ch. 75, 836-842 mc, ERP to 118 w, type ant. and changes in ant. system; frequency from ch. 80, 866-872 mc to ch. 79, 860-866 mc, ERP to 118 w, type ant. and changes in ant. system; ERP to 118 w, type ant. and make changes in ant. system. Following stations were granted extensions of completion dates as shown: WOLE-TV Aguadilla, P.R. to Aug. 13; KFRC-FM San Francisco, Calif, to July 14; KGIL San Fernando, Calif, to July 25; WSBC-FM Chicago, 111. to May 3; KSTN-FM Stockton, Calif, to Apr. 30; WCBM-FM Baltimore, Md. to June 15; WYAL Scotland Neck, N.C. to May 1; KENT Shreveport, La. to Aug. 1; KNEV (FM) Reno, Nev. to Mar. 31; WMIC St. Helen, Mich, to June 15. Actions of February 11 KWSH Wewoka, Okla. — Granted acquisi- tion of negative control by each Bill and Katherine Hoover, Brown and Mary K. Morris (family group) through purchase of stock from Virginia and Donald L. High. KADA Ada, Okla.— Granted acquisition of negative control by each BUI and Katherine Hoover, Brown and Mary K. Morris (family group) through purchase of stock from Virginia and Donald L. High. WGTO Cypress Gardens, Fla.— Granted cp to install old main trans, at present trans, location as alternate main trans. KDMC-FM Corpus Christi, Tex.— Granted cp to change trans location, studio location, increase ERP to 10 kw, increase ant. height to 290 ft., and install new ant.; remote con- trol permitted. WHBF-FM Rock Island, HI.— Granted cp to increase ERP to 39 kw, increase ant. height to 900 ft., change trans, location, install new type trans, and new ant. and make changes in ant. system. WBFM (FM) New York, N.Y.— Granted cps to decrease ERP to 9.5 kw, install new trans, and new ant. for main trans; ant. 660 ft. remote control permitted; decrease ERP to 9.5 kw, install new trans, as alternate main trans.; ant. 660 ft.; remote control per- mitted. KAJS (FM) Newport Beach, Calif.— Granted cp to replace expired permit for fm station. KLUB-FM Salt Lake City, Utah— Granted mod. of cp to decrease ERP to 4.8 kw, make changes in trans, equipment and install new ant.; ant. 380 ft. conditions. KKAR Pomona, Calif. — Granted mod. of cp to change ant. -trans, and main studio location and make changes in ant. system. KAJS (FM) Newport Beach, Calif.— Granted mod. of cp to change ant.-trans. and studio location, type ant. and make changes in ant. system. Following stations were granted extensions of completion dates as shown: KCUL Fort Worth, Tex. to May 8; WCHD (FM) Detroit, Mich, to Apr. 25; WCAE-FM Pittsburgh, Pa. to June 30; WASA-FM Havre de Grace, Md. to June 23; KVOR-FM Colorado Springs, Colo, to June 29; KFMX (FM) San Diego, Calif, to Apr. 30; WAVQ( FM) Atlanta, Ga. to May 1. WRLD-FM Lanett, Ala.— Granted request for cancellation of license; call letters deleted. Actions of February 10 WOHO Toledo, Ohio — Granted acquisition of control by Samuel William and Sebastian N. Sloan (family group) through purchase of stock from Elizabeth M. Weber. KARA Albuquerque, N. Mex. — Granted re- linquishment of positive control by Nicholas W. White through transfer of stock to John P. Gallagher. WFAW (FM) Fort Atkinson, Wis.— Granted assignment of license to Robert K. Brown et al. d/b under same name. KBRK Brookings, S. D. — Granted assign- ment of license to Robert J. Reimers and Eugene J. Platek d/b under same name. WBHt-AM-FM-TV Knoxville, Tenn. — Granted assignment of licenses to Taft Bcstg. Co. WWCH Clarion, Pa. — Granted assignment of cp to Clarion County Bcstg. Corp. WAVC Boaz, Ala. — Granted assignment of cp to Vearl Cicero and Charles K. Sparks d/b under same name. Granted licenses for the following am sta- tions: WAVC Boaz, Ala., and WMMM West- port, Conn., specify studio location and change type trans. WEJL Scranton, Pa. — Granted authority to sign-off at 5:45 p.m., EST, during days in April that daylight saving time is in effect, and sign-off at 6 p.m., EST, for period May 1 through Aug. 1. Actions of February 9 K75AO Point Arena, Calif. — Granted cp to replace permit for tv translator station. WCWC Ripon, Wis.— Granted cp to install new trans. WTMJ-FM Milwaukee, Wis.— Granted cp to change frequency to 94.5 mc, and in- crease ERP to 4.6 kw. WIZZ Streator, 111.— Granted cp to make changes in DA pattern. WKRK, KE-2507 Murphy, N.C— Granted assignment of licenses to Childress Bcstg. Corp. of Murphy. WDIA-FM Memphis, Tenn.— Granted mod. of cp to change type trans., type ant. and make changes in ant. system; condition. KWIX (FM) St. Louis, Mo.— Granted mod. of cp to change type trans, increase ERP to 25.5 kw, and make changes in ant. system. WCSC-FM Charleston, S.C.— Granted mod. of cp to decrease ERP to 50 kw. KPFK Los Angeles, Calif. — Granted mod. of cp to change type trans.; condition. KTXT-TV Lubbock, Tex. — Granted exten- sion of completion date to July 21. Actions of February 8 KYTE Pocatello, Idaho — Granted relin- quishment of control by Thomas R. Becker, through sale of stock by Thomas R. and Andrew H. Becker to Francis J. Riordan. KBBB Borger, Tex. — Granted assignment of license to Robert M. and Dixie Dice Watson and Ford Robertson. WMNE Menomonie, Wis. — Granted author- ity to sign-off at 6 p.m., Mon. through Sat., and sign-off at 4:10 p.m. Sun. for period beginning March 1 and ending Sept. 30. PETITIONS FOR RULEMAKING FILED Western Michigan University, Kalamazoo, Mich. — Requests amendment of rules to change educational reservation at Kalama- zoo, Mich., from ch. 74 to ch. 46. KNOT Prescott, Ariz. — Requests alloca- tion of ch. 7 to Prescott, Ariz. NARBA Notifications List of changes, proposed changes, and corrections in assignments of Canadian broadcast stations modifying appendix con- taining assignments of Canadian broadcast stations attached to recommendations of North American Regional Broadcasting Agreement engineering meeting. 850 kc New, Langley Prairie, B.C. — 1, DA-2, unl. II. 930 kc CJCA Edmonton, Alta. — 10 kw D, 5 kw N, DA-N, unl. III. CFBC St. John, N.B.— 10 kw D, 5 kw N, DA-2, unl. III. (No change in night opera- tion.) (PO: 930 kc, 5 kw, DA-1.) 1050 kc CKSB St. Boniface, Man.— 10, DA-N, unl. II. ,. 1060 kc CJLR SiUery (Quebec), P.Q.— 5, DA-1, unl. II. 1150 kc CKX Brandon, Man.— 10 kw D, 1 kw N, ND, unl. III. (PO: 1150 kc, 5 kw D, 1 kw N, ND.) 1240 kc CFLM La Tuque, P.Q.— 1 kw D, 0.25 kw N, ND, unl. IV. 1250 kc CKSB St. Boniface, Man.— 1, DA-1, unl. III. 1370 kc New, Abbotsford, B.C.— 1, DA-1, unl. III. 1450 kc CHEF Granby, P.Q.— 1 kwD, 0.25 kw N, ND, unl. IV. 1470 kc CHOW Welland, Ont.— 1 kw D, 0.5 kw N, DA-2, unl. III. (PO: 1470 kc, 0.5 kw, DA-D.) 1550 kc New, Calgary, Alta.— 10, DA-1, unl. II. 1600 kc New, Duncan, B.C. — 1, DA-1, unl. IH. 550 kc CHLN Three Rivers, P.Q.— 10 kw D, 5 kw N, DA-2, unl. III. (PO: 550 kc, 5 kw, DA-2.) 680 kc CHLO St. Thomas, Ont. — 10 kw D, 1 kw N, DA-2, unl. II. (Station remaining 680 kc, 1 kw, DA-1.) 1090 kc CHEC Lethbridge, Alta.— 5 kw, DA-2, unl. II. License Renewals Following stations were granted renewal of license: KOMO Seattle, Wash.; KFAR Fairbanks, Alaska; KLAD Klamath Falls, Ore.; KLBM LaGrande, Ore.; KNBX Kirk- land, Wash.; KODL The Dalles, Ore.; KOZI Chelan, Wash.; KQDE Benton, Wash.; KPIC (TV) Roseburg, Ore.; KHVH-TV Honolulu, Hawaii; KULE & aux., Ephrata, Wash.: KAGO Klamath Falls, Ore.; KQTY Everett, Wash.; KWIQ Moses Lake, Wash.; KBZY Saiem, Ore.; KLOO Corvallis, Ore. (FOR THE RECORD) 89 Here is how a representative of your station can be awarded a to inspect the broadcasting facilities of Radio Free Europe through the CRUSADE FOR FREEDOM'S RFE INSPECTION TRIP AWARDS PROGRAM America's radio and television broadcasting stations may again participate in a challenging way in the Crusade for Freedom's 1960 Truth Broadcast Program, sponsored in cooperation with The Advertising Council and the National Association of Broadcasters. It includes four inspection trips to Munich, Lisbon and Berlin as special awards for the four best individual station promotions of the Truth Broadcast Program. For many years Radio Free Europe has concentrated on telling the truth through the broadcasts of trusted exiles to the captive people behind the Iron Curtain. Now the Crusade for Freedom, which supports Radio Free Europe, is offering an opportunity for the Amer- ican people to prepare messages of truth and hope to be broadcast to the people behind the Iron Curtain. A trip to Europe will be awarded to the station man- agers (or staff persons named by them) of two radio stations and two television stations for the best pro- motional effort to generate entries in the Truth Broad- cast Program. Stations will be divided into four categories from which the four winners will be picked : 1. Radio stations of under 10,000 watts. 2. Radio stations of 10,000 watts or more. 3. TV stations located in cities with populations of under 500,000. 4. TV stations located in cities with populations of 500,000 or more. The station selected as the winner from each cate- gory may delegate one representative to join with other prominent American leaders in Crusade for Freedom's annual 10-day inspection trip by plane to Radio Free Europe's Munich headquarters in October 1960. The personal, on-the-ground expenses are paid by the par- ticipants and, for a 10-day trip, will probably not exceed $200, depending of course on gift shopping expenses. Each radio and television station submitting a report of its Truth Broadcast promotion will receive a special Crusade for Freedom— Radio Free Europe award. For further information, wire, phone or write: DEAN FRITCHEN, THE ADVERTISING COUNCIL, INC., 25 W. 45TH ST., NEW YORK 36, N.Y.; JUDSON 2-1520 90 BROADCASTING, February 22, I960 OUR RESPECTS TO... Peter George Levathes Twelve years ago this month — Feb. 16, 1948, to be exact — television's daily network newscast made its debut on a hookup of five East Coast NBC-TV affiliates. It was named Camel Newsreel Theatre; sponsored by R.J. Reynolds Tobacco Co.; produced by Twentieth Century-Fox Movietone News divi- sion. It was created, sold and supervised by Peter Levathes, then sales manager of short subjects, newsfilm and that new thing called television for the motion picture company. In less than a year this pioneer tv news show had been lengthened to 15 minutes a day, renamed Camel News Caravan and had its scope extended from five to 22 stations. (Before it left the air after a run of more than seven years it was seen regularly on 90 sta- tions coast-to-coast.) Caravan to Crusade • Its creator, to- day president of 20th Century-Fox Tele- vision, has also grown with television. The growth has taken him in a num- ber of unexpected directions. His sec- ond major tv project, turning Dwight D. Eisenhower's best-selling book, Crusade in Europe, into a tv film series of 26 half-hour installments, led to his taking a leave of absence from his job to serve as tv consultant to Citizens for Eisenhower during the entire 1952 presidential campaign. During the campaign Mr. Levathes became well acquainted with Sigurd Larmon, chairman of Citizens for Eisen- hower, with the result that at campaign's end, instead of returning to 20th Cen- tury-Fox, he went to work for Young & Rubicam, also headed by Mr. Larmon. His title was vice president and general executive. His job, he recalls, was to keep his eyes open and do whatever he saw needed doing. His vision and his follow-through were so accurate that a year later he was named head of the agency's media department, largest in the business, with a staff of 70. He spent some $225 million a year buying time and space for Y&R clients. How to Spend • "Here, I learned the strategy of spending advertising money," Mr. Levathes said, commenting that it is a "process fully as complicated as the logistics for a major military cam- paign." Here, too, he found himself up to his ears in television. Young & Rubi- cam was the number one agency spend- er for this medium and during the years from 1954 to 1957 its time purchases zoomed from $45 million to $84 million. On Jan. 1, 1958, Y&R realigned its functional structure, combining tv me- dia and programming operations into a single department. Peter Levathes was put in charge of this new unit, respon- sible for planning programming as well as media strategy and for purchasing tv programs as well as time, activities that by then accounted for about half of all money the agency was expending for its various accounts. Mr. Levathes enjoyed getting back into programming again, but as months went by he began to chafe under the re- strictions of his agency role. Being a buyer had many advantages and priv- ileges, but he wanted to have a more direct hand in making programs than was possible at Y&R. So, on Oct. 25, 1959, Mr. Levathes returned to 20th Century-Fox as president of its tv divi- sion. Better Balance • For the coming sea- son, he foresees a better balance in tv programming, with more comedy shows and fewer programs featuring crime and violence. "Advertisers and networks are reacting to public opinion, as they should. I think the family type of show has a better chance than ever before." Accordingly, his company's pilots for next season include four situation com- edies as well as two new adventure series. Rising tv costs will inevitably change the present pattern of tv advertising. 20th-Fox' Levathes More comedy, less crime Mr. Levathes believes. "Five years from now we'll very likely have a system where program time will be predeter- mined by the network and the advertiser will buy a position in the schedule. I don't think 'magazine concept' is a very apt analogy; perhaps 'run-of-schedule' comes closer to it. "No one particularly wants to go to this new pattern, but no one has come up with any feasible plan for preventing its occurrence. Like it or not, the hard fact is that it's becoming uneconomic for advertisers to assume full sponsor- ship of programs any more. To sponsor a half-hour program every other week costs about $3 million a year. Because of the high risk of backing the wrong show, most advertisers are already di- versifying. Even if they have $5 million or more to spend, they're more apt to buy alternate broadcasts of two series than to buy one exclusively." To the Movies Born • It could hon- estly be said that Peter George Levathes was born into motion pictures. At the time of his birth (July 28, 1911) his father owned a movie theatre in Pitts- burgh, which he sold shortly after- wards and moved his family to Washington, D.C., with no movie connections. There Mr. Levathes spent his boyhood and there he returned in 1933 after earning a B.S. from Har- vard (where he took a pre-med course). Four years later he had added a master's degree in Romance languages (from George Washington U.) and a law degree (from Georgetown U.). Mr. Levathes had planned on joining a Washington law firm. But the day after he was admitted to the bar, the firm had a call from a client in New York who wanted a bright young man to assist him. So he went to work for Spyros Skouras. then president of National Theatres, a subsidiary of 20th Century- Fox. After the war, which he spent as a member of the FBI and about which he has little to say except that his lan- guage education "came in handy" in counter-espionage work in Latin Amer- ica, he returned to 20th-Fox. Came tele- vision and the rest is history. In 1938 Mr. Levathes married Chris- tine Chakeras, whose family was in the theatre business in Ohio. With their two youngsters, Peter Jr., 14, and Louise, 1 1 . they live in a Manhattan apartment during the week and a house in West- port, Conn, on weekends. "I hate com- muting." he says, "particularly the Hollywood-to-New York commuting I'm doing these days." Reading and listening to music are major hobbies. He's a hi-fi bug and as- sembled his own rig. His New York clubs are Union League and Salama- gundi. He also belongs to Radio & Tele- vision Executives Society. BROADCASTING, February 22, 1960 91 EDITORIALS End of feudalism WE HAVE been around broadcasting long enough to understand how a Jack Paar incident can happen. It can happen because there has been no clear answer to the question: Who's boss? In the past six months there has been a gradual effort by television management to settle that question. Management has been asserting its authority in situations which it would have treated with timidity at this time last year. But it is an uphill effort, as the Paar incident showed. In no other business could so trivial a dispute between employer and employe be blown into national prominence. Management is not at an advantage when a performer can go before an audience of millions to complain of censorship because he has been deprived of the chance to tell a dirty joke. Yet the movement toward management control must be continued if broadcasting is not to be permanently at the mercy of talent whims or talent abuses. Most of the unhappy incidents of the past six months can be traced to fragmentization of control. The quiz scandals occurred because quiz programs had become feudal en- claves, almost untouched by higher authority. Payola existed because disc jockeys were in a position to operate with virtual autonomy. It will be difficult for broadcast management, especially network management, to work its way into a position of control that talent will respect. It was not easy for NBC to risk the loss of Mr. Paar or of the $15 million annual billings that his show is bringing in. Yet NBC must be respected for having risked them. And the network will gain still more respect if it continues to keep firm and wise editorial control over Mr. Paar's future performances. Ho Canadian capers SINCE the community antenna industry has advised Congress that is has no objection to regulation by the FCC, our government would benefit in reviewing what our good neighbor, Canada, has done to cope with its catv problem. Canada has handled the problem simply and forthrightly. Its regulations are designed to protect the broadcaster. It is all set out in a document issued last September by the Department of Transport, which controls telecommunica- tions but does not directly regulate broadcasting. First, catv operators in Canada must procure a license. And before the authorization for a radio relay, the Depart- ment of Transport must seek the advice of the Board of Broadcast Governors (Canada's new counterpart of the FCC) "on the effect, if any, on television broadcasting." Then this language: "The license authorizing the microwave relay would be- come void if a television service were to be provided to the area." This is sensible and reasonable. Several stations in our sparsely-populated West have gone under because they could not compete with cable systems. Others are teetering on the brink. Both Congress and the FCC in their current consideration of the catv problem, will find it advantageous to give serious thought to the Canadian control policy. Even the National Community Television Assn., which is now on the record in favor of regulation, might regard the Canadian plan as fair and equitable. 9? Solon broadcasters LAST week we published our annual report of members of Congress identified with ownership or operation of broadcasting stations. There are 30 legislators — 13 senators and 17 representatives — who have interests in commercial or non-commercial, educational stations, either in their own names or through their families. A decade ago there were a dozen. The current list does not include former commentators or newsmen who won public office largely because of their air exposure, but who do not own financial interests in stations. This active interest, whether in commercial or educational outlets, is healthy. There is nothing in the law to preclude such holdings. Nor should there be. Otherwise it would make of these legislators a sort of second-class citizenry. We haven't seen a recent analysis of congressional hold- ings in newspapers or magazines. We know of several, off- hand. Before the emergence of broadcasting, there were a substantial number of publisher-legislators. The transition from newspapers to stations is in tempo with the trend of newspaper ownership of stations. Both are journalistic pursuits. Members of Congress who are familiar with the inside of broadcasting, notably in commercial operations, know the fallacy of the popular notion that a license means huge auto- matic profits. They know that the current goings-on over payola and advertising excesses apply to an infinitesimal percentage of licensees and their employes. The trouble is that these very legislators seem to avoid participation in any of the debates or proceedings involving radio, television or advertising. They know about the prob- lems of station operators at first hand. There is no reason for them to be gun-shy. Legislator-broadcasters should speak up in defense of their fellow broadcasters, especially in these troubled times. They should torpedo the half-truths and the slurs. They should not regard such actions as self-serving. On the con- trary, they would be fulfilling their sworn duties by provid- ing their colleagues and the public with the facts gleaned from their own depths of knowledge. Drawn for BROADCASTING by Sid His "When our spots follow political broadcasts, we find the viewers have already been put to sleep." BROADCASTING, February 22, 1960 Two kinds of husbands ... one kind of television! Husbands come in all shapes and sizes. So does KPRC television. Leave it to the program-wise wife to select the right KPRC television for her husband. One glance at the bias-cut says KPRC-TV will sell when he watches, never bind when he turns away. Always comfortable. Assorted sizes, in programs, spot announcements, participations. PRC-TV HOUSTON Edward Petry & Co., National Representatives MAXIMUM SERVICE TELECASTER television for big and little So . . . 33-1/3% more working room in New York . . 50% more in Chicago . . . 100% more in San Francisco Rapid increases in personnel, and in square feet needed to house them comfortably , express eloquently the kind of job Young Presentation is doing for stations . . . advertising agencies . . . and the ^advertisers they serve. We call it 'creative aggressiveness." 'Before deciding . . . let's hear what Young has to say' Adam Young Inc. Young Television Corp. Young Canadian Ltd. NEW YORK 3 £ast 54th St. New York 22, N. Y. PL 1-4848 CHICAGO Prudential Plaza Chicago 1, III. Michigan 2-6190 ST. LOUIS 915 Olive St. St. Louis, Mo. MAin 1-5020 LOS ANGELES 6331 Hollywood Blvd. Los Angeles 28, Calif HOIIywood 2-2289 SAN FRANCISCO Russ Bldg. (Rm. 1207) San Francisco 4, Call '■ YUkon 6-6769 DETROIT 2340 Book Bldg. Detroit 25. Mich. WOodward 3-6919 ATLANTA 1182 W, Peach tree Atlanta, 6a. TRinity 3-2564 • FEBRUARY 29, 1960 THIRTY-FIVE CENTS BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO ■ ew developments & financing may get toll tv rolling he documentation of tv's sales power in Fort Wayne ust where does NAB stand on FCC program policy? First ruling on equal time under the new Sec. 315 Page 29 Page 34 Page 48 Page 66 Small measure To the five CBS Owned television stations, dollar measure is but small measure of the value of their community service activities. The fact that last year these local stations devoted better than eleven million dollars in time and production costs to non-network public affairs programs and messages is a small gauge of accomplishment. M important was the limitless 8.125 4.250 •8.3 7 5 ■2.500 -8.625 -4 .7 50 -8.875 16THS. 3 5 7 9 11 32NDS. 1 .0312 .0937 .1562 .2187 .2812 3437 13 .4062 15 .4687 -I r» C ft 1 A screams into action -flies into unknown perils -takes you with the men who enforce the law. Totally different from any other police drama, SQUAD CAR is as suspense-filled as the tic-tac of the trigger, as sharp as the whine of a bullet. Right today, 26 half-hour films of new and exciting SQUAD CAR are available for immediate use. Combining suspense and fact, plus finest production and acting, SQUAD CAR adds up to top audience appeal worthy of your best A-time. Start your investigation right now. You'll be glad you did! <^>CEOSBY/BROWN PRODUCTIONS Bing Crosby, Chairman • Kenyon Brown, President For information, write or phone: Henry R. Flynn, Gen. Mgr., 915 No. La Brea, Hollywood 38, Calif., OLdfield 6-6050 The Houston area encompasses one of the great industrial complexes of the world. The VITAL power that sparks it lies in the unlimited resources of nature, and in the skill and initiative of a people who find one measure of their progress in terms of products they supply to the world. H The people of the Houston area have made KTRK-TV their favorite as they seek the VITAL services that television brings to their homes. KTRK-TV — THE CHRONICLE STATION P. O. BOX 12, HOUSTON 1, TEXAS-ABC BASIC • HOUSTON CONSOLI- DATED TELEVISION CO. • NATIONAL REPRESENTATIVES: GEO. P. HOL- LINGBERY CO., 500 FIFTH AVENUE, NEW YORK 36, N. Y. • GENERAL MANAGER, WILLARD E. WALBRIDGE; COMMERCIAL MANAGER, BILL BENNETT AMERICA'S 1 Oth TV MARKET 316,000 WATTS W G A L - T V reaches not just one metropolitan area, but many cities, towns, and communities which together form America's 10th TV Market. For a top score every time, place your advertising message on this Channel 8 station which delivers an audience greater than the combined audience of all other stations in its coverage area. (See ARB or Nielsen surveys.) WGAL-TV CAcuocU 0-F phase, and March 3 in Detroit in Federal Bldg. (Room 734) for GM phase. FTC com- plaint, issued last November (Broad- casting, Nov. 9, 1959), charged cam- era trickery in tv commercials to show L-O-F plate glass in better light than Conelrad test set May 3 At request of Office of Civil & Defense Mobilization, FCC an- nounced Friday (Feb. 26) that na- tionwide 30-minute Conelrad drill will be held May 3. Participation is mandatory for all broadcasting sta- tions licensed by FCC except those in Alaska, Guam, Hawaii, Virgin Islands and Puerto Rico. Drill will be held from 1-1 : 30 p.m. EST, running simultaneously in other time zones (i.e., 10 a.m. PST). All am stations not holding authorization for operation on Conelrad frequen- cies of 640 and 1240 kc, as well as all fm and tv stations (unless spe- cifically authorized to operate by FCC) must remain silent during 30- minute duration of drill. Programming for Conelrad sta- tions remaining on air will be pro- vided over four national radio net- works through civil defense. Sug- gested local programming will be furnished stations remaining on air prior to alert. May 3 exercise will be third day- time national Conelrad drill. Last alert was held in April 1959 and termed big success by OCDM and FCC despite bugs in defense pro- gramming offered and station com- plaints over losing 30 minutes of commercial time (Broadcasting, April 27, 1959). ordinary glass. One charge alleged camera shot through open window purported to show how little distortion there is in L-O-F plate glass. Win Polk award Winners of annual George Polk Me- morial Award for radio-tv reporting were Av Westin, producer, and Howard K. Smith, writer and narrator, of documentary, The Population Ex- plosion, carried over CBS-TV. Award was presented by Long Island U., Brooklyn, N.Y. KROD to quit CBS KROD El Paso has indicated un- officially to CBS Radio that it will dis- affiliate. Termination date not disclosed but presumed to be about six months hence. NAB asks payola delay NAB late Friday asked FCC to ex- tend time for filing comments in pro- posed payola rulemaking requiring licensees to adopt appropriate safe- guard procedures. Comments are due March 1 and reply comments March 11. NAB has asked for extension to March 22 for comments and March 31 for filing replies. WABC expands news WABC New York will replace music with solid 80-minute block of local, national, world and space news Mon- day through Friday 5:55-7:15 p.m., starting March 7. By dropping portion of d. j. Martin Block's music and ex- panding local coverage, new lineup starts with Paul Harvey from Chicago, followed by 15 minutes each for local news and sports, 10 minutes of John Daly, five minutes of Don Gardiner reporting on space age, 10 minutes of John Cameron Swayze's business final, five minutes of Arthur Van Home and concludes with Edward Morgan. Lo- cal news actually will start at 4:15 p.m. when station's report on traffic condi- tions, formerly heard only in morning, will be aired several times right up to 6 p.m. local news roundup. WEEK'S HEADLINERS Robert P. Mountain, vp and member of plans board, Young & Rubicam, joins McCann-Erickson Adv. (USA) effective April 1 as senior vp and member of board. Mr. Mountain is 22-year veteran of Y&R heading agency's radio-tv operation from 1955-59. He joined agency in 1938 as manager of outdoor advertising, later moved to contact department and was elected vp and account supervisor on Gen- eral Foods in 1947. Mr. Mountain was made vp in charge of new business when Peter G. Levathes was moved to vp in charge of radio-tv. Mr. Levathes has since left to become president of 20th Century Fox's tv subsidiary Mr. Mountain (Week's Headliners, Sept. 28, 1959). Ralph C. Robertson, for past two years advertising director of B. T. Babbitt Inc., N.Y., appointed senior vp and elected to board of directors of Geyer, Morey, Mad- den & Ballard, N.Y. Appointment of Mr. Robertson follows last Friday's announce- ment of Babbitt's agency shift from Brown & Butcher, N.Y., to GMM&B effective May 18. Mr. Robertson will supervise Mr. Robertson Babbitt account, which includes Babbitt Household Products, Charles Antell and Drue Labs Divs. Prior to joining Babbitt, Mr. Robertson was vp and market- ing director at GMM&B for five years. 10 BROADCASTING, February 29, 1960 King Midas made things happen in Phrygia . . . and WPEN 1 ' v WPEN has proved you can produce large audiences without loud noises. We are the home of the big hit not the big beat. The final evidence of popularity is the cash register and WPEN carries more local and more national advertising than any other radio station in Philadelphia. In Program- ming...and in Sales. ..WPEN Makes Things Happen In Philadelphia. Represented nationally by GILL-PERN A New York. Chicago, Los Angeles, San Francisco, Boston, Detroit CONSOLIDATED SUN RAY STATIONS WPFN PhilnJolnhin WS4I Cinrinnnli WAIT Tnmnn Advertisement Pulse Beat Believability stressed. NBC's Chair- man, addressing Michigan Council of AAAA — "A commercial is not just an attention-getting device. It should create good will, or at least not invite resent- ment. A time when it may be fashion- able to cast suspicion is a good time to strive for credibility." Thank you, Mr. Sarnoff! As far back as 1952, Pulse studies of four major categories of products from 13,000 consumer family interviews plainly indicated that believable adver- tising produces the most sales. See fea- ture story in your agency file copy of Printers' Ink, April 3, 1953 — mass-re- printed by Good Housekeeping. Sound Counsel by Barton A. Cum- mings: "Let's do no research, except good research," Compton's president advised ANA Workshop last month. "Altogether too much advertising re- search is undertaken just to get some numbers that will serve as a crutch for judgment, or even worse, as a substi- tute for judgment." Since summer, 1958, Pulse network reports for all programs telecast indi- cate that big numbers are not necessary for big success. Far more important are qualitative factors and audiences with best customer-count. Appearing before FCC, CBS Presi- dent. January 26, 1960: "Viewing be- havior and judgments based on ratings become even more useful in determin- ing the wants and choices of the com- munity when the program offerings in- clude a variety of types," stated Frank Stanton. "Nevertheless I find it ironic that some of the very people who pur- port to vindicate the public seem to have the least confidence in it, (the public). They say that the ratings are an inadequate tool . . . would substitute a sample of seven public officials or 12 public-spirited citizens who by defini- tion are extraordinary and atypical people." Pulse's minimum sampling, network TV, is 5,000 different families each month, per nighttime program — and 20,000 different families per strip! INTERVIEWS FAMILIES IN THEIR HOMES A CALENDAR OF MEETINGS AND EVENTS IN BROADCASTING AND RELATED FIELDS (* Indicates first or revised listing) FEBRUARY Feb. 29 — Assn. of Maximum Service Telecasters, technical committee. 1710 H St., N.W., Wash- ington, D.C. Feb. 29-March 1— CBS Network Affiliates and Network Officials, special conference. Shoreham Hotel, Washington. Speakers will include Sen. War- ren G. Magnuson (D-Wash.), chairman, Senate In- terstate and Foreign Commerce Committee; Rep. Oren Harris ft)-Ark.), chairman, House Interstate and Foreign Commerce Committee and House Leg- islative Oversight Subcommittee; FCC Chairman John C. Doerfer and FTC Chairman Earl Kintner. MARCH March 1 — Senate Interstate & Foreign Commerce Committee session with spokesmen for federal regulatory agencies, networks, advertising agencies, advertisers, et al., on corrective measures being taken against alleged abuses in radio-tv. Wash- ington, D.C. March 1 — New York State Assn. of Radio-Tv Broadcasters, third annual legislative dinner. Speakers: Louis Hausman, director of TI0, Gov. Nelson Rockefeller. Sheraton Hotel, Albany. March 1 — Comments due on FCC rulemaking requiring licensees to adopt procedures against payola and program deceptions. March 1 — Radio & Television Executives Society timebuying-selling seminar. John F. Hurlbut, di- rector of promotion-public relations, WFBM-TV Indianapolis, and Harold A. Smith, program pro- motion-merchandising manager, Needham, Louis & Brorby, handle topic, "It Takes Two To Tango In Agency-Station Cooperation." Hotel Lexington, New York, noon-2 p.m. March 2 — Assn. of Maximum Service Telecasters, board of directors meeting. Shoreham Hotel, Washington, D.C. * March 3 — Federal Communications Bar Assn. luncheon meeting. Speaker: Comr. Rosel H. Hyde. Willard Hotel, Washington, D. C. "March 3 — NAB Tv Code Review Board, Westing- house Broadcasting Co. offices, 122 East 42d St., New York. March 7-8 — Southwestern Assn. of Program Directors for Television annual meeting. Shamrock Hilton Hotel, Houston. March 7-11 — National Sales Executives-Interna- tional San Francisco Field Sales Management In- stitute, Hotel Mark Hopkins there. * March 7-12 — Board of Broadcast Governors conducts hearings on power increases and fre- quency changes in Canada. Queen Elizabeth Hotel, Montreal. March 8 — Radio & Television Executives Society timebuying-selling seminar. John F. Howell, CBS Films' vice president-general sales manager, and Herminio Traviesas, vice president and manager, radio-tv department, BBDO, on "Syndication as a Media Buy." Hotel Lexington, New York, noon- 2 p.m. March 8-11 — Audio Engineering Society west coast convention, Alexandria Hotel, Los Angeles. March 9-11— NAB Board of Directors, Statler Hilton, Washington (postponed from Jan. 27-29). Tv Board meets March 9; Radio Board March 10; Joint Boards March 11. ' March 10 — Radio & Television Executives So- ciety 20th anniversary dinner. Grand Ballroom, Waldorf-Astoria, New York. March 13-14 — Texas Assn. of Broadcasters spring meet, Rice Hotel, Houston. "Soaring 60's," sales and management symposium conducted by John Shirley, founder of Communications Institute of America. "March 15 — Deadline for applications to enroll in NAB Broadcast Management Seminar, to be held July 10-22 at Harvard Business School, Boston (postponed from March 1). March 15 — Radio & Television Executives Society timebuying-selling seminar. Richard S. Salant, vice president of corporate affairs, CBS, Inc., and speaker from advertising agency of one of the major political parties, discuss "The Fall Polit- ical Campaigns and Broadcasting." Hotel Lexing- ton, New York, noon-2 p.m. March 15 — Academy of Television Arts & Sciences at New York, forum on educational tv, NBC. March 15-17 — Electronic Industries Assn., spring conference. March 15, military seminar; March 17, government-industry dinner. Statler Hilton, Washington. March 17 — Southern California Broadcasters Assn. Campbell-Mithun, Hollywood, will present program. Luncheon at Hollywood Knickerbocker. March 17-19 — Advertising Federation of America Ninth District convention, Cornhusker Hotel, Lin- coln, Neb. "March 18 — Indiana State Broadcasters. FTC Chairman Earl Kintner will be key speaker. Indianapolis Athletic Club. March 18-19 — Arkansas Broadcasting Assn., an- nual spring meeting. Principal speaker: John F. Meagher, NAB vice president for radio. Petit Jean State Park, near Morrillton. March 20-23 — National Educational Television & Radio Center, meeting of program managers of affiliated stations, KUHT (TV) Houston. March 21-26 — Northwestern U. second annual Short Course for Newsmen in Crime News Analysis and Reporting, Fisk Hall, Evanston (III.) campus, under co-sponsorship of university's Medill School of Journalism and School of Law. Among speak- ers: William Garry, news and public affairs direc- tor of WBBM-TV and Len O'Connor, newscaster and commentator with WNBQ (TV) and WMAQ, both Chicago. March 21-23 — Canadian Assn. of Broadcasters, annual convention. Meetings this year will deal primarily with business of association and BMI Canada Ltd. Latter will be open to advertisers and agency executives, but CAB meetings will be for members only. Chateau Frontenac Hotel, Que- bec City, Que. March 21-24 — Institute of Radio Engineers na- tional convention, Coliseum and Waldorf-Astoria, New York. 'March 23 — Bureau of Broadcast Measurement, annual meeting, Chateau Frontenac Hotel, Quebec City, Que. * March 23 — Chicago Broadcast Adv. Club's monthly luncheon meeting, Sheraton Towers. Guest speaker: Donald McGannon, president of West- inghouse Broadcasting Co. "March 29 — Assn. of National Advertisers' work- shop "How to Use Advertising Effectively in In- troducing New Products." Hotel Ambassador, Chicago. March 31 — Academy of Television Arts & Sci- ences forum on "Do They [ratings] Really Know?" APRIL April 1 — Comments due on FCC rulemaking to duplicate 23 clear channels with additional night- time service. April 1-3 — Women's Advertising Clubs eastern inter-city conference, Sheraton-Biltmore Hotel, Providence, R.I. April 2 — Assn. for Professional Broadcasting Education, Conrad Hilton Hotel, Chicago. "April 2 — National Assn. of Fm Broadcasters 12 BROADCASTING, February 29, 1960 TENSE... TERSE, •« TERRIFIC... AND A SPONSORS.,. BALLANTiNE BEER, DUKE, CAMEL, CHESTERFIELD, MARLBORO, RICHARD HUDNUT, R.G, DUN CIGARS, DIAL SOAP, STUDEBAKER DEALERS., 39 ALL NEW... ALL FIRST-RUN HALF HOURS NOW AVAILABLE TO REGIONAL AND LOCAL SPONSORS JOHNNY MIDNIGHT STARRING ACADEMY AWARD WINNER EDMOND O'BRIEN Socko success is written all over this "top-10" contender. Already sold solid to the biggest name advertisers: Ballantine Beer (26 markets), Camel, Chesterfield, Duke, Marlboro, Richard Hudnut, R. G. Dun Cig*ars, Dial Soap, Studebaker Dealers, P&C Food Markets. And sold to the key stations — WBZ-TV Boston . . .WGN-TV Chicago . . .WDSU-TV New Orleans . . .WRCA- TV New York . . . WJW-TV Cleveland — plus 105 more across America. Its world is Broadway at midnight . . . background for the intriguing adventures of actor-turned-detective Johnny Midnight. Produced by Jack Chertok. 598 MADISON AVENUE. NEW YORK 22. N. Y . PLAZA 9-7500 AND PRINCIPAL CITIES EVERYWHERE TV, film SYNDICATION Call your MCA representative today. SOME REASONS WHY WIST is your best radio buy in CHARLOTTE TWO CONSECUTIVE N.S.I. REPORTS* show ■ In the 6 to 9 A.M. block WIST Ave rage Rat- ings are 32% HIGHER than the next station ■ WIST is FIRST in 3- Hour Weekly Cumulative Ratings throughout the entire day — from 6 A.M. to 9 P.M. | In many time periods WIST is FIRST in TOTAL HOMES reached . . . both inside and out- side the Metro Area ■ Between 3 and 6 P.M. . . . WIST delivers MORE DAILY HOMES than any other Charlotte station . . . more than all others com- bined in some V^-hrs.! *Nov.-Dec, '58 — Apr. -May, '55 NIELSEN also shows that the ave rage number of listeners per home is greater on WIST during most time periods, and that most WIST listeners are adults!* annual business meeting, Conrad Hilton Hotel, Chicago. April 3-7 — NAB Annual Convention, Conrad Hilton Hotel, Chicago. "PULSE agrees Your P-G-W Colonel has the facts! WIST best radio buy in Charlotte A Broadcasting Company of the South Station April 4 — Academy of Motion Pictures Arts & Sciences annual Oscar awards ceremonies, Pantages Theatre, Hollywood, and broadcast on NBC Radio- Tv networks 10-11:30 p.m. EST. April 4-6 — American Management Assn.'s na- tional packaging conference, Convention Hall, Atlantic City, N.J. April 4-7 — National Premium Buyers 27th annual exposition, Navy Pier, Chicago. Premium Adv. Assn. of America will hold its annual conference in conjunction with exposition at same site April 5. And the National Premium Sales Executives conducts its sales and distribution seminar April 3. April 5 — Broadcast Pioneers annual dinner meet- ing. Sol Taishoff, publisher of BROADCAST- ING, is chairman of banquet committee. Conrad Hilton Hotel, Chicago. April 6 — Academy of Television Arts & Sciences forum on New York station operations, ABC. April 9-10 — Disc Jockey Assn., membership meeting. Minneapolis (site to be selected). April 11 — Deadline for filing reply comments to proposed FCC amendment of CONELRAD manual BC-3 to provide for transmission standards for the CONELRAD attention signal. Deadline for reply comments is April 25. April 13-16 — American Public Relations Assn. conference, Greenbrier Hotel, White Sulphur Springs, W.Va. Registration can be made through APRA Convention headquarters, 1010 Vermont Ave., N.W., Room 812, Washington 6, D.C. April 15-17 — National Sales Executives-Interna- tional spring finance and executive committee meets, Hotel Leamington, Minneapolis. April 19 — Comments on FCC proposal to add additional vhf channels te several principal mar- kets through reduced mileage separations. * April 20 — Deadline for nominations to the Ad- vertising Hall of Fame. Nominations should be sent to the Advertising Federation of America, 250 West 57th Street, New York 19. April 20-21 — Council on Medical Television sec- ond meeting. Discussions and demonstrations open to Council members and invited observers. Clinical center, National Institute of Health, Bethesda, Md. ''April 21 — Pennsylvania AP Broadcasters Assn. Hershey Hotel, Hershey, Pa. April 21 — Southern California Broadcasters Assn. Luncheon meeting with program to be pre- sented by Cunningham & Walsh, L.A. Hollywood Knickerbocker. April 21-22 — National Retail Merchants Assn. board of directors meet, Hotel Statler, Dallas. April 21-23 — American Assn. of Advertising Agencies annual meeting, Boca Raton Hotel and Club, Boca Raton, Fla. *April 21-23 — New Mexico State Broadcasters annual spring meeting. Las Cruces, N.M. "April 21-23 — Western States Advertising Agen- cies Assn. tenth annual conference. (Place to be announced.) April 22 — Virginia AP Broadcasters, National Press Club, Washington. April 24-27 — National Retail Merchants Assn. sales promotion division mid-year convention, Paradise Inn, Phoenix, Ariz. April 24-27 — Continental Advertising Agency Net- work annual convention, Fontainbleau Hotel, Miami Beach. April 24-28 — U. of Florida School of Journalism & Communications journalism-broadcasting week, Gainesville. (Broadcasting Day, 25th.) April 25 — Academy of Television Arts & Sciences forum on pay tv vs. free tv. April 25 — National Sales Executives-International New York Field Management Institute, Barbizon- Plaza Hotel, there. April 25-27 — Sales Promotion Executives Assn. annual conference, Hotel Astor, New York. *April 28-30 — Alabama Broadcasters Assn. annual convention. Miramar East Hotel, Ft. Walton Beach, Fla. April 29 — Ohio Assn. of Broadcasters, Pick-Ohio Hotel, Youngstown. 'April 29-30 — Professional Advertising Club of Topeka, New Adventures in Advertising workshop and clinic. Special copy clinic. Washburn U., Topeka, Kan. MAY May 2 — Reply comments due on FCC rulemaking to duplicate 23 clear channels with additional nighttime service. May 2-4 — Assn. of Canadian Advertisers con- vention. Royal York Hotel, Toronto, Ontario. May 4 — Reply comments due on FCC proposal to add additional vhf channels to several principal markets through reduced mileage separations. *May 5-8 — American Women in Radio & Televi- sion national convention. On agenda: an all-day in- dustry forum; six radio-tv workshops and general session on radio programming, tv commercials and educational tv. Final day will be devoted to business meeting, including election of officers. Pick-Carter Hotel, Cleveland. *May 6-7 — U. of Wisconsin journalism institutes, Wisconsin Center, Madison. May 9-11 — Institute of Radio Engineers Sym- posium, Hotel del Coronado, Coronado, Calif. May 10 — Wisconsin Fm Station Clinic, Center Bldg., U. of Wisconsin, Madison. May 12-15 — Advertising Federation of America Fourth District convention, Beach Club Hotel, Fort Lauderdale, Fla. May 14-16 — Advertising Federation of America 2nd District convention, Skyline Inn, Mt. Pocono, Pa. May 15-18 — National Sales Executives-Interna- tional 25th annual international distribution con- gress and business aids show, Statler-Hilton Hotel, Buffalo. May 17 — Academy of Television Arts & Sciences, forum on "Easterns," film production in New York, Gold Medal Studios, 807 E. 175th St. *May 18 — Sigma Delta Chi annual banquet. Dis- tinguished journalism service awards in 15 cate- gories will be presented. National Press Club, Washington, D. C. May 18-20 — Electronic Industries Assn. annuai convention, Pick Congress Hotel, Chicago. ''May 18-21 — Pennsylvania Assn. of Broadcasters. Galen Hall, Reading, Pa. *May 19 — Southern California Broadcasters Assn. luncheon meeting. MacManus, John & Adams, L.A., will present the program. Hollywood Knickerbocker. *May 21-22 — Illinois News Broadcasters Assn.'s spring meeting, U. of Illinois campus, Urbana. Combined clinic and business meeting will be jointly sponsored by INBA and university's Col- lege of Journalism and Communications, with some sessions at Inman Hotel, Champaign. * May 26-31 — National Federation of Advertising Agencies annual management conference. Northern- aire Hotel, Three Lakes, Wis. JUNE *June 1-3 — International Advertising Assn. 12th annual congress, Waldorf Astoria, New York. June 5-9 — Advertising Federation of America convention, Hotel Astor, New York. *June 5-9 — Assn. of Industrial Advertisers annual convention. Shoreham Hotel, Washington, D.C. June 7-23 — National Sales Executives-Interna- tional eighth annual session-graduate school of sales management and marketing, Syracuse U., Syracuse. June 8 — Academy of Television Arts & Sciences, forum on tv and politics, ABC. *June 12-17 — Fourth Annual Communications In- stitute for High School Students, institute on broadcasting sponsored by School of Journalism, Pennsylvania State U.( State College, Pa. *June 13-17 — International Advertising Film Fes- tival, Lido, Venice, Italy. ;'June 15-17 — American Marketing Assn. annual meeting. Hotel Leamington, Minneapolis. 14 (DATEBOOK) BROADCASTING, February 29, 1960 wrvj is now programming the MCA Paramount movie features! "ROAD TO MOROCCO" pulls a 39.3 rating for a 67.5 share-of-audience against prime network programming! mm A continuing WTVJ promotion campaign is hypo-ing interest in WTVJ movies like never before. Contact your PGW Colonel for participations on THE LATE SHOW, GOLD COAST THEATRE, THE BIG SHOW, IMPACT and THE SUNDAY SHOW — all on WTVJ. ARB Tues. Feb. 16 7-8:30 p.m. SETS-IN-USE-58.2 share-of- rating audience WTVJ "Road to Morocco" 39.3 67.5 Station "B" 11.7 20.1 Station "C" 7.2 12.4 *ARB Overnight Tues. Feb. 16. CHANNEL 4 WTVJ SOUTH FLORIDA'S LARGEST DAILY CIRCULATION MEDIUM Represented nationally by Peters, Griffin, Woodward, Inc. MONDAY MEMO from DR. DONALD LUCKY KANTER, executive director of creative research, Tatham-Laird Adv., New York A creative perspective of research Too much current broadcast research is done to prove a point by marshalling impressive statistical evidence. This is all right, I suppose. But there are some other things which might be done to help today's programming climate. Although broadcast research is largely concerned with audience measurement, it has been used in program develop- ment and selection. Many packagers and broadcasters have used some form of research to analyze audience reac- tions to a show — with the hope of using this information to help make a sale. In other words, research has been used to prove — in scientific terms — that one package will be viewed by a bigger audience than another. I am not suggesting that this is a misuse of research. But I believe it has put potentially valuable research con- tributions into a rut. This has led to ho- hum reactions on the part of buyers towards research, not to mention au- dience reactions to program monotony. I think that the trouble with research in program development and selection is that it's ashamed to be artistic, in- sightful and creative. I think that to- day's research, by and large, is too con- cerned with being scientific in the tra- ditional sense of the word and not enough concerned with producing pene- trating, even unprovable, analyses of program responses which make sense to producers and broadcasters. As long as researchers are unwilling or unable to be artists, to some extent they will produce in the programming area results that are accurate but arid. Insight Research • For instance, in the development of advertising com- paigns "insight research" is used all the time at Tatham-Laird. We are interested in having our staff of interviewers and analysts talk with consumers about their attitudes and feeling towards a product class or a particular brand, come back to the agency and write up, impression- istically, a report of how their subjects see the world. From this kind of infor- mation, the ad-makers get a sense of whom they're talking to and what the problems of reaching them may be. The point: We never use this kind of insight research to prove anything or to sell anything; we use it to help us talk to our consumers meaningfully, laconically and, above all, more real- istically. Our job, in other words, is to find out — sans the conventions of the physics laboratory — the range of things which might be important, rele- vant and interesting to our audience. In program development the same thing is possible. Fresh insights into the nature of the American character, its aspirations and feelings, could be very revealing to broadcasters before a pro- gram format is worked out, in the stage where the idea is still undeveloped. One trouble is that audience research is usually done after the pilot is made. At that stage of the game, the selling problem becomes acute and the use of a scientific authority becomes a help. Even though a pilot has been created, there is still time to do insight research for purposes of doctoring and script change — if creative judgment demands it. Shows, like advertising campaigns, have a goal — an image or impression to convey. lust as it's possible to get in- sights from rough advertisements about whether the campaign goals have been met — it would be possible also to get insight into whether a show's goals have been achieved in viewers' minds. Pertinent Questions • For instance, how do you feel about the main char- acters, about the situations? Is the for- mat and execution living up to its pro- ducers' concepts and intentions? What can be done to beef up the involvement of the listener? Dr. Donald Lucky Kanter, as executive director of creative research for Tatham- Laird, is responsible for administration of research, development of creative ad- vertising campaigns through psychologi- cal research and evaluation of cam- paigns. Before joining T-L, he was with Social Research Inc. and in charge of motivational research for Gould, Gleiss & Benn, both Chicago. These are a few of the questions which might be answered insightfully, imaginatively and usefully. Too much program research is conducted on mere- ly a "like or dislike" basis. We should take more advantage of the pre-testing techniques communications research people have developed. I'm sure that an empathetic, creative producer, himself, could conduct in- quiries which would provide insights to programming development and anal- yses of program execution. Usually, though, the time and too much self- interest intervene so trained researchers have to codify these insights. I know a case where a producer got an idea to do a series of profiles on American business leaders. Before any scripts were written, research was done to find out how various segments of Americans view the problems of suc- cess, what they want to hear about the other fellow's success — and what they want to take away from such a show in terms of their own needs for self-help. The producer told me after listening to 50 or so representative Americans, he felt better able to tailor his program direction into areas which would be more significant to his potential listeners. He developed new insight and confi- dence as a result of being able to tell his writers specifically to whom they were talking. This same producer is looking for- ward to testing his pilot on some captive audiences to find out whether or not he has been able to communicate his pro- gram goals. This is, of course, a very different kind of research from that which asks the audience only if they like or dislike a show. Qualifications • Finally, it must be said that research is sometimes, not al- ways, an aid to creative decision-making. An audience is not always a proven guide on the first exposure to a new program concept or a fresh treatment. Even as a complement to existing de- vices for rating, qualitative information cannot always give you an answer in the idea development stage. Audiences need direction and can't always tell you where to go when they don't have a dial in their hands. As if these problems of the creative product are not enough, there is always the one of slotting. One thing is certain, though — when research is used as an artistic tool, not only for a sales device or for an au- dience profile, its chance to make con- tributions to program content are great- ly increased. 16 BROADCASTING, February 29, 1960 As served at Dunbar's by Albert Cantey ^t...OLD NEW ORLEANS FAVORITE WWL-TV. . . New New Orleans Favorite How ya gonna keep 'em seated for the commercial? WWL-TV does it with a bright new series of station ID's — catchy sound and animation! Audiences stay put at station break time; advertisers get the most effective background possible for their spot sales messages. Alert programming like this is another factor that has established WWL-TV as the new New Orleans favorite. Cook 2 chopped onions, 1 can tomatoes and Vi can tomato paste in 4 tablespoons butter for 10 minutes, stir- ring. Add 4 cloves garlic, 2 pieces celery, Vi green pep- per, Vi teaspoon thyme, 1 teaspoon parsley, 3 cloves — all finely chopped— and cook Vi hour, stirring. Stir in 1 pound diced boiled ham, 2 pounds peeled boiled shrimp; cook 10 minutes. Stir in 3 cups cooked rice. Season with salt, black pepper, cayenne. Simmer Vi hour. Serve with a bottle of chilled rose wine. Gourmet tastes? Then write today for your gift copy of WWL-TV's new New Orleans Cookbook, "HOW TO PLEASE A GOURMET." Just off the presses— and loaded with wonderful old Creole recipes. Write: Promotion Dept., WWL-TV, 1024 North Rampart, New Orleans, La. WWL-TV NEW ORLEANS Represented Nationally by Katz BROADCASTING, February 29, 1960 1 7 NEVER in the greatest days of Radio \ such tremendous line-up of STARS \ STARS of Stage, Sc reen, TV, Radio, Theatre, Sports, GIVE YOUR Station Breaks, Weather, Time, News Leads-ins, Interviews, Your Own Hollywood Reporter, Advice to Love-lorn, Thoughts for the Day, One Liners, Jockey Shorts, Musical Bridges, Themes, Household Hints, Tags. MODERN SOUND EFFECTS Your Market may still be available "KLIF Dalla^ Texas KREM SpokMe, Wash WTAC Flint F KUDL KansdBCity, Mo WROW Albjp, N. Y. WELM EJ^ra, N. Y. KOBY Charleston, W. Va KFIV Modesto, Calif. kWJTN Jamestown, N. Y. JOE Dunkirk, N. Y. WNDU South Bend, Ind. KSTN Stockton, Calif. KOLD Tucson, Ariz. WRVM Rochester, N. Y. WMOG Brunswick, Ga. WAYX Waycross, Ga. WKAB Mobile, Ala. WVKO Columbus, Ohio KLOS Albuquerque, N. M. WIL St. Louis, Mo. WWDC Washington, D. C. WNVY Pensacola, Fla. WCRY Macon, Ga. WGOV Valdosta, Ga. WKBO Harrisburg, Pa. WRAW Reading, Pa. WDEL Wilmington, Del. KCRG Cedar Rapids, Iowa KOLE Port Arthur, Texas WDGY Minneapolis, Minn. WIRL Peoria, 111. WRAK Williamsport, Pa. WEST Easton, Pa. WORK York, Pa. WGAL Lancaster, Pa. WEZL Richmond, Va. WMBR Jacksonville, Fla. KSON San Diego, Calif. WGBI Scranton, Pa. WBAX Wilkes Barre, Pa. WRIT Milwaukee, Wise. WSGN Birmingham, Ala. KLOU Lake Charles, La. KWEB Rochester, Minn. WEBR Baton Rouge, La. WJQS Jackson, Miss. WABQ Cleveland, Ohio WOW Omaha, Neb. WSET Glen Falls, N. Y. WMID Atlantic City, N. J. WNBF Binghamton, N. Y. WFBG Altoona, Pa. JCFJZ Fort Worth, Texas louston, Texas WAJH^i^Mntown, W. V WALT Tan!] KIOA Des Moine [ulsa, Okla. WSAI Cincinnatir KICN KALL Salt Lake City, Utal KDTH Dubuque, Iowa KYNO Fresno, Calif. KYSN Colorado Springs, C KGHF Pueblo, Colo. | WGBS Miami, Fla. WPCF Panama City, Fla. WQXI Atlanta, Ga. WTMT Louisville, Ky. WKYB Paducah, Ky. WTRU Muskegon, Mich. WEBC Duluth, Minn. KOPR Butte, Mont. KORK Las Vegas, Nev. WHIZ Zanesville, Ohio KM ED Medford, Ore. WTIV Titusville, Pa. WMSC Columbia, S. Ca. WDXB Chattanooga, Tenn. WHHM Memphis, Tenn. KTXL San Angelo, Texas WDOR Sturgeon Bay, Wise KPOA Honolulu Hawaii WSMB New Orleans, La. WFBL Syracuse, N. Y. WAIT Chicago, 111. KOL Seattle, Wash. WFMJ Youngstown, Ohio WEBG Philadelphia, Pa. WJAR Providence, R. I. WQSN Charleston, S. C. New York Office 570 Fifth Circle 5-3111 RICHARD H These *Stars Will be on Your Station *and many more month by month Lola Albright * Fred Astaire * Steve Allen * Kay Armin * Van Alexander * Annette * Eddie Albert * April Ames * Murray Arnold * Rj Anthony * Pier Angeli * William Alland * The Accents * Nick Adams * Anna Maria Alberghetti * Warner Anderson * Frankie Avalon The Addrisi Brothers * Dee Arlen * Gene Barry * Daws Butler * Jacques Bergerac * Edgar Bergen * Barbara Billingsley * June Blaii Sonny Burke * Bobby Breen * Jimmy Boyd * The Bush Boys * Theodore Bikel * Moll Byron * Bob Bain * Jim Backus * Peter Brown * George Burns * Richard Bpo: Byrnes * Lloyd Bridges *Tony Bennett * Vanessa Brown * Lynn J^Tj^lTtviflfi Beilson *^bann Charles Blackwell * Jimmy Bowen * Ernest Borgnine* I^^^^ttr % Tallulah Rankhead * Champ Butler * The Balladeers * Count Basis- ^Maurice Chevalier * Red Coffee • Richard Cr Henry Calvin * Barry Coe * The Champs * Jackie Cooper * Jan Clayton * Frankie Carle * Ji Culp * Carol Channing * Chuck Conners * Dick Contico * Sam Cooke * The Clark Sisters * Carson * Bob Crosby * Gary Cooper * Rosemary Clooney * Jack Carson * Lindsey C "King" Cole * Johnny Cash * Buddy Cole * Tony Caro * Ra; Jimmy Dean * William Demarest * Vic Damone * Mike Danta * Davis * Bobby Day * Bobby Darin * Sammy Dav Martin Denny * Frank Devol * George DeWitt * rry Belafonte * Jesse Belvin * George Uice Babs * Ronnie Burns * Edward larnes * Lauren Bacall * Carrol Bakei ilair * Pearl Bailey * Ann Blythe la * Pat Crowley * Eddie & Betty Cole lanton * Jack Cassidy * Robert ahn * James Cagney * Jeannie 3ie Cochran * June Christy * Nat lby~* Jeff Chandler * Dagmar * Jimmy Durante ohen * Dennis Day * Billy Daniels * Kirk Douglas * Nancy Ann TTT Davis * Dan Duryea * Doris Day * Rusty Draper * Ronnie Deauville rnary DeCamp * Vivienne della Chiesa * Andy Devine * Matt Dennis * LesElgart Elliott Elisofon * Duane Eddy * The Eligibles * Juan Esquivel * Toni Fisher * Eddie Fisher * Ernie Felice * Percy Faith * Bobby Freeman * Dow Finsterwald * Dennis Farnon * Hugo Friedhofer * Henry Fonda * Connie Freed * Bula Frankel * John Forsythe James Franciscus * Fraternity Brothers * Fabian * Stan Freberg * Tennessee Ernie Ford * Rhonda Fleming * Ella^^torerald * Jerri Fuller * Four Freshmen * Four Preps * Gloria Grahame * Claude Gordon * Frank Giffard * Gogi Grant * Edyie Gorme * Glen Grav^^Anny Green * Dave^HBmer Joanne Gilbert * Fam Garner * Beverly Garl«H * Earl Grant * James Garner);* George Gobel * Judy Garland * Sheilah Graham * Clark Gable * Mitzi Gaynor ♦ Colleen Gray Peter Graves * George Greeley * Andy Griffith * Lome Greene * Bob Hope * John Hall Chico Hamilton * Roy Hamilton * Ty Hardin * Darryl Hickman * Lionel Hampton * Rock Hudson * Martha Hyer * Jeff Hunter * Ann Henry ♦ Tab HunteV-lJjjnJBtawth'orne * Dwayi Hickman * William Hold'en * Charlton Heston * Earl Hollirnan * Edith Head * Dennis Hopper * The Hi-Lo's * Alan Hale * Burl Ives * Mah^ta Jackson * Spike Jones * Joni James * David Janssen * Sdie Jackson^Siirley Jones * Herb Jeffries * The Jewels Gordon Jenkins * Little wl^Pl^mT^Carolyn Jones * Jan & Dean * Pete King * Lisa Kirk * Irene Krai * Mickey Katz * Jimmie Komac * Broislau Kaper * The Kingston Trio Stan Kenton * Jack Kelly * Dick Kallman * The Mary Kaye Trio * Julius LaRosa Fernando Lamas * Liberace * Linda Leigh * Cathy Lewis * Delia Reese * Francis Keith Larsen * Steve Lawrence * Jack Leonard * Marjorie Lord * Stan Leonard * Guy ' George Liberace * Harold Lloyd, Jr. * Robin Luke * The Lewis Sisters * Angela Lansbury Jack Lemmon * Livingston & Evans * Dean Martin * Paul Martin * Paul Muni * Lee Marvin * Pamela Mason * Tony Martinez *Marilj wan * Shirley MacLaii urray * Joel McCre; 1 * Robert Guy Mitchell Nobel * Red Nichols kie Ortega * Johnnj Lederer- June Lockhart * Julie London * Lombardo * Frankie Laine * Peggy Lee Livingston & Evans * Dean Martin * Maxwell * Henry Mancini * Wink Martindale * Jeanette MacDonald * Jerry Mathers * Lou Monte Judi Meredith * Giselle MacKenzie * Jerry Madison * Muzzy Mercellino * Johnny Mercer.* Jimmy McHugh * Roger Moore * Jody McCrea * Sal Mineo * Patricia Morison ^Fre^^^iur^B^fin^M Montgomery * Nicole Maurey * Audie Murphy * Freddy Martin * Jeff Mor*: IM WeVTrE>*s- (JEA-P-l-V *l 00,000 tv sets... BUY WEST TEXAS TELEVISION NETWORK KD U B-TV LUBBOCK, TEXAS KP AR-TY ABILENE - SWEETWATER KEDY-TY BIG SPRING, TEXAS KVE R-TY CLOVIS, NEW MEXICO NATIONAL REPRESENTEE THE BRANHAM COMPANY W. D. "Dub" Rogers, President and Gen. M»« tion of this fact — tv's "superiority" as a medium — is a bit silly and is out of place in testimony before a government agency. The FCC is not a forum for media promotion. The simple truth is that prices would go up without advertising, because sales volume would be considerably smaller and manufacturing cost per unit would, therefore, be much higher. Mass pro- duction— not tv — has helped bring low- er prices. . . . — Samuel Rovner, Public Relations Manager, Bureau of Adver- tising, ANPA, New York. Sid Hix and 'Sea Hunt' editor: appreciate approval to re- produce IN LETTER to company man- Drawn for BROADCASTING by Sid Hix "When 'Sea Hunt' comes on, they go crazy." AGEMENT SID HIX'S CARTOON REGARDING "SEA HUNT" JANUARY 18 ISSUE. M.A. MATTES, ADVERTISING MANAGER, STAND- ARD OIL CO. OF CALIFORNIA, SAN FRAN- CISCO. [Permission granted. — The Editors.] Radio-tv in Tidewater editor: May I borrow your Open Mike, hopeful that those of us who are still proud of this business will come forward to kill a practice that is growing more cancerous in radio and television? In 20 years of broadcast experience, some of the happiest with CBS, I learned that nothing is worth the sac- rifice of one's personal integrity. For the past two years I have jumped the fence into the advertising agency business. Much of our billing is in radio and tv. Locally all radio and tv station rate cards indicate the usual reference to 15% agency commissions. Of more than 10 radio stations in Tidewater, at least half of them will sell to clients for less money than they charge agencies. Of three tv stations, at least two have been guilty of trans- gressions. Some radio-tv stations have pressured our clients to deal direct, have often offered extra inducements. Most local radio-tv stations here have a commission arrangement that penal- izes a salesman when he gets agency contracts! Some salesmen confide to me that they will actually jeopardize their jobs if it's known they recommend an agency to a client, although they admit that an agency often is necessary. What is happening in Norfolk radio- tv is diminishing the pride I have had in our industry. One of the unholiest violators of media-agency relations is an independent that actually boasts to local agencies that they deal direct with some national accounts in New York and Chicago and even cut out a na- tional representative's commission. Every industry has its desperation salesmen and its charlatans, but this double standard is morally wrong. To radio and tv stations who are so hungry for the extra 15%, I suggest a simple statement on their rate cards, "No com- mission to agencies." This lets an agen- cy know where it stands, which is all anyone can ask. Unless radio and tv clean their own house, Uncle will. Let's hear from some industry lead- ers on this one, please? — Howard Stan- ley, Howard Stanley Adv., Norfolk and Portsmouth, Va. Oldest religious program? editor: On March 4, 1923, the Calvary Baptist Church in New York City began broadcasting church services on WQAO, their own radio station (we are now on WABC New York, Sunday 11 a.m.). Since these weekly broadcasts have been aired continuously since that time, our church literature states "the world's oldest religious broadcast." Do you know of any way that we can verify the fact, i.e. we maintain the oldest continuous religious broadcast in the world? In the early part of 1961 we are looking ahead to the 2,000th consecu- tive week of broadcasting our church services. Any help you or your readers can give us in this regard will be greatly appreciated because we want to be ab- solutely correct before stating this fact further — David G. Mclmtyre, Business Administrator, Calvary Baptist Church, 123 W. 57th St., New York 19. Educational tv cooperation editor: A mutual support arrangement between commercial and educational television might very well be a solution to the problem of getting prime time for cultural and educational programming. Putting it simply: commercial television would produce the programs; educa- tional television stations would carry them, with credit to the producing sta- tion, in prime time. Thus the commercial station would fulfill a public service obligation and educational television would get some fresh creative programming. And the viewing public would have a choice of 24 (OPEN MIKE) BROADCASTING, February 29, 1960 MM WFBC-TV iS EXCLUSIVE NAT! FJ- BROADCASTING, February 29, 1960 OCD1! f% it 1*11 ETUI uMHulill!!. ■ i AVERY-KNODEL, AL SALES REPRESENTATIVE 1. 1960 •GREENVILLE, S. C. 25 "JAXIE" SALUTES HENRY QUEDNAU, INC. Henry Quednau, Inc. advertising agency has joined the Honor Roll of Advertisers who chose WFGA-TV to carry its client's sales messages to more than a quarter-million North Florida-South Georgia TV homes. Henry Quednau, Inc. has purchased spot announcements in the popular Popeye Playhouse for Buitoni Foods and these spots — combined with WFGA TV's programming of NBC and ABC — will provide top selling power for Buitoni Foods. "JAXIE" is proud to add Henry Quednau, Inc. of Tampa and Buitoni Foods to its growing list of prestige advertisers. NBC and ABC Programming Represented nationally by Peters, Griffin, Woodward, Inc. what it wanted to see at a given time . . . But for the generous and helpful as- sistance on the part of commercial sta- tions WAPI-TV and WBRC-TV Bir- mingham, WALA-TV Mobile and WSFA-TV Montgomery, the present Alabama state network could be noth- ing like as large or effective as it is now. . . — Raymond D. Hurlbert, Gen- eral Manager, Alabama Educational Television Commission, Birmingham Radio internships editor: Congratulations to Leo A. Jylha and WBCM Bay City, Mich, (radio internship plan for high school students, page 74, Feb. 8). Radio-tv internship is an important part of our program here ... at the U. of Miami. Each year between 15 and 20 senior students take part ... at various radio and tv stations here in the Miami area. We feel that such an internship pro- gram is of vital importance in helping our students achieve a balanced educa- tion for broadcasting. . . . — David G. Nellis, Radio - Tv - Film Dept., U. of Miami. Library copies needed editor: The Dept. of Radio, Television and Motion Pictures on our campus has a great interest in our library's acquiring a complete run of Broad- casting which, at present, we have only from 1951 onwards. For some time we have been trying to obtain the earlier volumes for 1931-1950, how- ever, without success. — Dr. H. Berg- holz, Chief Bibliographer, U. of North Carolina Library, Chapel Hill, N.C. [Our back copy file for that period is ex- hausted. Perhaps private collectors may wish to donate to the U. of N.C. library. — The Editors.] Harris subcommittee editorial editor: congratulations on your editorial "he who throws stones" (page 166, Feb. 15). your outspoken feelings should prove to all broad- casters that your magazine is truly our industry's bible, the editorial's next to last paragraph eloquently sums up my feelings sincerely. ed winton, vice president and general manager, wqmr washington. BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular is- sues 35< per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circula- tion Dept., 1735 DeSales St., N.W., Washing- ton 6, D.C. On changes, please include both old and new addresses. BROADCASTING PUBLICATIONS INC. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec.-Treas Lawrence B. Taishoff MMM BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting • Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8-1022. Editor and Publisher Sol Taishoff Managing Editor Edwin H. James Editorial Director (New York) Rufus Crater Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. Special Projects Editor . . David Glickman Associate Editor Harold Hopkins Assistant Editor: Dawson Nail; Staff Writers: George Darlington, Malcolm Oet- tinger, Leo Janos, Sid Sussman; Editorial Assistants: Bob Forbes, Patricia Funk; Secretary to the Publisher: Gladys Hall. BUSINESS V.P. & General Manager Maury Long Assistant to the Publisher: Lawrence B. Taishoff Sales Manager: Winfield Levi (New York) Southern Sales Manager Ed Sellers Production Manager George L. Dant Traffic Manager Harry Stevens Classified Advertising Doris Kelly Advertising Assistants: Merilyn Bean, John Henner, Ada Michael. Comptroller Irving C. Miller Assistant Auditor Eunice Weston Secretary to Gen. Mgr Eleanor Schadi CIRCULATION & READER'S SERVICE Subscription Manager ... Frank N. Gentile Circulation Assistants: Charles Browne, Gerry Cleary, David Cusick, Christine Harageones. Director of Publications John P. Cosgrove BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Editorial Director Rufus Crater Bureau News Manager ... Donald V. West Associate Editor David W. Berlyn N.Y. Features Editor . . . Rocco Famighetti Assistant Editor Jacqueline Eagle Staff Writer Richard Erickson Business Sales Manager Winfield R. Levi Sales Service Mgr.. . Eleanor R. Manning Eastern Sales Manager. Kenneth Cowan Advertising Assistant. . . Donna Trolinger Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. Midwest News Editor John Osbon Midwest Sales Mgr.: Warren W. Middleton Assistant Barbara Kolar Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor Bruce Robertson Wbstern Sales Manager Bill Merritt Assistant Virginia Strieker Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. * Reg. U. S. Patent Office Copyright 1960 by Broadcasting Publications Inc. WFGA-TV Channel 12 Jacksonville, Florida FLORIDA'S COLORFUL STATION 26 (OPEN MIKE) BROADCASTING, February 29, 1960 Inside more and more doors, people of all ages are better informed and better entertained because they are visited by a "Metropolitan" personality ... a personality like each of our widely known stations. METROPOLITAN BROADCASTING CORPORATION 205 East 67th Street, New York 21, New York WHEW RADIO New York WHK RADIO Cleveland WIP RADIO Philadelphia WTT6-TV Washington, D. C. WTVH-TV Peoria, III. KOVR-TV Stockton-Sacramento California WNEWTV New York in Richmond and Central Virginia . . . ...the most potent merchandising is on WXEX-TV ^ Get extra sales with WXEX-TV's 12 performance-proven merchandising plans: • Promotional Spots • Newspaper Ads • Food Merchandising Plan • Community Club Awards • In-Store Food Displays • In-Store Drug Displays • In-Store Food Demonstrations, sampling, couponing • Store Window Displays • Food Merchandising Bar • Mailings to Retailers • Personal calls on Jobbers, Wholesalers, Retailers • Reports to Advertisers WXEX-TV • NBC-TV Basic • Tom Tinsley, President; Irvin Abeloff, Vice President • National Representatives: Select Station Representatives in New York, Baltimore, Washington and Philadelphia; Adam Young in Boston, Detroit, Chicago, St. Louis, San Francisco, Los Angeles, Minneapolis, Milwaukee, Cincinnati, Cleveland, Pittsburgh and Seattle; Clarke Brown Company in the South and Southwest. BROADCASTING THE BUSINESSWEEK!. Y OF TELEVISION AND RADIO February 29, 1960 Vol. 58 No. 9 BATTLE OF PAY TV: AIR vs WIRE International Telemeter finds cost-cutting method for Toronto closed-circuit system; Zenith will seek FCC on-the-air grant A showdown on subscription tele- vision is shaping up fast. It will pit advocates of closed-circuit pay tv against advocates of broadcast pay tv. If either wins, the nature of American television is bound to be vast- ly changed. The principal adversaries are Inter- national Telemeter Corp., which is owned by Paramount Pictures, and Zenith Radio Co., the pioneer among pay tv proponents. Telemeter, through Canadian affili- ates, went into business with a closed- circuit system in a Toronto suburb last week. Probably the biggest news about the new system was a Telemeter announcement that it had found a way to make big reductions in installation and maintenance costs. Zenith, egged on to new activity by the prospects of new progress in closed- circuit pay tv, stepped up preparations to apply to the FCC for permission to establish an on-the-air system (Closed Circuit, Jan. 18). And there are other major interests involved in the rival developments. Jerrold Electronics Corp., Philadel- phia, a leading manufacturer of com- munity television systems and owner of nine catv systems, worked with In- ternational Telemeter in the develop- ment of lower-cost gear. Early this month control of Jerrold was acquired by John L. Loeb, partner in Carl M. Loeb, Rhoades & Co., New York investment house, and by Jack D. Wrather Jr., of the Jack Wrather Organization. Mr. Wrather holds ex- tensive broadcast station interests through his ownership in Transconti- nent Television Corp. He has program interests including Lassie, The Lone Ranger and Sergeant Preston of the Yukon. His organization owns Muzak which provides wired music to public places. Cost Breakthrough • The Jerrold- Telemeter achievement in reducing wired pay tv costs was announced last week by Louis A. Novins, president of International Telemeter. He said the development of a high level voltage amplifier has enabled Telemeter to put in its Canadian system at a capital out- lay 20% lower than would have been possible with earlier equipment. The company expects maintenance to run 50% below what it would have cost with the older gear. Mr. Novins said it would have taken from 175 to 200 of the old amplifiers to operate the Toronto system. Only 14 of the new type amplifiers will be needed, he said. The Biggest Test • The Canadian op- eration is the largest subscription ex- periment yet undertaken. It ties an initial 1,000 subscribers into a three- channel, 93-mile coaxial cable installa- tion. They are being fed motion pic- tures on two of the circuits and a special events or community affairs program on the third channel. (See details, page 30.) The Canadian system is actually the fourth in a series of tests and demon- strations conducted during the last decade. The first, in 1951, was a 90-day Zenith test with 300 families in Chi- cago. This was an on-the-air test. The second, in 1953-54, was run by International Telemeter as a wired ad- junct to its Palm Springs, Calif., catv system. At one time the Palm Springs operation had 200 pay television sub- scribers. The third was operated in Bartles- ville, Okla., from September 1957 to April 1958. This system, run by Video Independent Theatres, a southwestern theatre chain and community television operator, closed when losses reached $10,000 a month. At first the Bartles- ville project charged subscribers a fixed monthly fee. Toward the end it con- verted to a per-program meter system. At its peak it claimed 800 customers. (Jerrold was a prime equipment sup- plier in Bartlesville.) Theatre-Tv Connections • The Toron- to project is being operated by Trans Canada Telemeter, which is a division of Famous Players Canadian Corp. (owned 50% by Paramount Pictures Inc.). Famous Players is the largest theatre chain in Canada, owning 376 Tomorrow's television? Here is a typi- cal home installation of Trans-Can- ada Telemeter's subscription tv system which was to begin operation last Fri- day night in a Toronto suburb. Ad- vocates of subscription tv distributed by wire see this as the forerunner of in- stallations like it in the U.S. Advocates of on-the-air subscription tv see it as a threat to their plans. BROADCASTING, February 29, 1960 29 A CRITICAL EXPERIMENT BEGINS Dollars dropping into coin boxes attached to tv sets in Toronto's su- burban Etobicoke were to set in mo- tion at 7 p.m. Friday (Feb. 26) sub- scription television for Canada and for Paramount Pictures' Internation- al Telemeter Co. Subscribers could select one of two motion pictures programmed on separate channels. The films were the same as those currently being shown in Toronto's neighborhood theatres. The movies were 20th Cen- tury-Fox's "Journey to the Center of the Earth" and Warner's "Nun's Story." Both were repeated on Sat- urday, at the same $1 charge. If a subscriber wanted to, he could pay another $1 on Sunday for either film or at 7 p.m. he could buy — for the same price, on a third channel — a live telecast of the To- ronto Maple Leafs-New York Rang- ers hockey game fed from New York's Madison Square Garden. The Canadian pay tv operation is franchised by International Tele- meter Corp. (a division of Para- mount Pictures Corp.). Famous Players Canadian Corp. Ltd., largest theatre operator in Canada and 50% owned by Paramount Pictures, was franchised to operate the Telemeter system throughout Canada and early in 1958 created Trans Canada Tele- meter Division to operate the system in the West Toronto area. An area of 13,000 homes is being wired for the system, though Tele- meter talks of a potential 40,000 homes which can be served by ex- panding the present system. As of late last week, some 1,000 connec- tions had been wired with another 3,000 subscribers signed and waiting for installation crews to catch up with subscriptions. By next summer about 5,000 subscribers will be able to receive Telemeter's pay tv, the company predicts. High-Voltage Amplifiers • Tele- meter has installed the new Jerrold- built high-voltage amplifiers in West Toronto. The area will be served by only 14 amplifier positions. Before this development, Telemeter ex- plained, the 93 miles of cable system in Toronto would have required from 175-200 amplifier positions. Subscribers pay a $5 installation charge (no other fixed payments). Telemeter's per - home installation charge, however, comes to about $100 (this picks up costs accruing from actual installation of the Tele- meter unit, an allocation of the cost of building the Toronto studio and the expense of wiring the home, ac- cording to a "reasonable base of volume"). Over $1 Million Tab • Internation- al Telemeter officials estimate that the company has invested more than $1 million in the Toronto operation. They say they are in Toronto to stay and that the pay tv operation is not a "test" but a permanent installa- tion. It's pointed out that with 10,- 000 subscribers each paying $2 a week on an average for program- ming, a gross of $1 million can be realized in one year. Bell Telephone of Canada has built the outside cable and had been called upon for some additional services where needed. Trans Can- ada Telemeter takes over the wiring of individual connections and coin box installation. A tentative schedule of programs Feb. 26 through March 3 was issued last week. The bulk of programming is made up of three types other than the specially-arranged hockey tele- cast. These are motion picture fea- tures (which are shown on a "same day and same date" basis in Famous Players' theatres, for example, in Westwood and Kingsway Theatres), short film subjects and children's programming (shorts). Among the motion pictures slated in addition to "Journey" and "Nun's Story" are Warner's "Cash McCall," MGM's "Gigi," the British import movie houses in all 13 provinces. It also holds half interests in three Cana- dian tv stations— CFCM (TV) and CKMI-TV Quebec City, Que., and CKCO-TV Kitchener, Ont. CFCM is the French language station in Quebec City, CKMI-TV is the English language station there. Toronto tv viewers now receive five off-the-air, free television services. These are: ch. 6 CBLT (TV) Toronto, ch. 1 1 CHCH-TV Hamilton and three Buffalo, N.Y., outlets, ch. 2 WGR-TV, ch. 4 WBEN-TV and ch. 7 WKBW- TV. The philosophy behind the Toronto project was expressed by J.J. Fitzgib- bons, president of Famous Players. He said the Telemeter operation aimed at recapturing lost movie audiences and developing new ones. "If they won't come to the theatre, we will bring out entertainment to their homes . . .", he stated. This was the theme of the Bartlesville experiment also. A Telemeter statement, issued in New York on the eve of the Toronto premiere, foresaw wired tv as parallel- ing the growth of the thousands of 250 w to 1 kw radio stations. Wired toll tv could, in fact, become adjuncts of such facilities, it stated. Foreseeing scores of "neighborhood" wired tv outlets as sat- ellites of a major big city tv station, the statement concluded: "Television's full potential, not real- ized during the past decade because tv broadcasting has depended solely on advertising revenues for its existence, promises to come to fruition in the 1960's as the economic foundation of tv is broadened by pay television and new sources of income are channeled into the medium." Plans and Plans • The Feb. 26 pay tv start in Toronto is only the first phase for ITC, it was learned. There are many plans, some in the works and others only on paper. Some of them: • A flat prediction by Mr. Novins, that wired toll tv will begin in "four or five" places in the U.S. "most likely on the East Coast" within the year. (A few locales on the fringe of the metropolitan New York area are under considera- tion.) • Two new and advanced design tele- meter coin box units. A Model 2-A will cut the current $65 manufacturing cost by $10 and a Model 2-B will chop the price further (to as low a unit price as $45 or $39). Guardian Elec- tric Co., Chicago, which manufactures coin mechanisms, makes the units. • Additional sources of programming are being worked on by Telemeter Pro- gram Co., which has Leslie Winik as its program director. This unit — which will relay special attractions for a percentage based on gross to franchisers — now is "deeply involved in a multitude of nego- tiations" and was responsible for the pact with National Hockey League for rights to Toronto Maple Leafs' away games. Paramount has invested an estimated $10 million in pay tv, has been develop- ing Telemeter since 1951. From Toron- to, it is expected Famous Players will expand to other parts of Canada prob- ably through "subfranchising." Paramount-Telemeter says it will stick to wired pay tv. But it does have an on-air system perfected. The com- pany reports widespread interest in its 30 (LEAD STORY) BROADCASTING, February 29, 1960 "Room at the Top," MGM's "Wreck of the Mary Deare," Paramount-re- leased "Five Pennies," Columbia's "From Here to Eternity," MGM's "North by Northwest" and Walt Disney's "Shaggy Dog." In the first few days of operation Warner's "FBI Story," Paramount's "Career" and Columbia's "Seventh Voyage of Sinbad" are slated to be programmed. None of the films has been on tv or is available to com- mercial television. Each motion picture was negoti- ated independently by Famous Play- ers and the motion picture company on the basis of a "theatre showing." (In theatrical showing of motion pictures, the theatre operator con- tracts for a feature by paying a specified percentage of the gross gained during the run.) A special half-hour inaugural cere- mony preceded the Friday night start. Included on the program were John J. Fitzgibbons, president of Famous Players; L.M. McKenzie, boxing commissioner of Ontario; Clarence Campbell, president, Na- tional Hockey League of Canada, and Adolph Zukor, Paramount's board chairman. wired system, says it has inquiries from abroad as well as from many interested companies in the U.S. Franchise Deals • International Tele- meter franchises its system on the basis of exclusive territory. The holder can then lease the system to somebody else, perhaps a radio station. The leased wire (through the Bell companies) arrange- ments are made by the franchise holder, not by International Telemeter. Tele- meter receives a percentage of the fran- chise holder's gross as a royalty per an- num. The telemeter coin devices and coders, the transmitting units and am- plifiers are supplied at cost to the fran- chise holder. Further control at the "box office" has been reached by International Tele- meter. Though not yet announced, Tele- meter now has a new "tote board" which can act as (1) a day-by-day visual account of what's being seen and what's being paid, and a check on the com- puter which prints lists of programs watched and prices paid. In the Telemeter system, an an- nouncer corresponding to a theatre "barker" continuously advertises at- tractions on the three programming channels. Other similarities with motion picture ways of doing business: there will be "price differential" — not every movie or event will carry the same price, and there will be program identification as well as a check on the box office (in- stead of tickets the check will come through the electronic tape and tote board). Also contemplated are "con- tinuous performances" and stereophonic music (2-4 p.m. fed free) as well as "public service" programs (sermons, panel discussion shows, etc.). On-the-Air Test • Zenith's increased activity was acknowledged by Joseph S. Wright, president of the Chicago company. He told Broadcasting last month that appropriate applications un- der the FCC's test requirements would be filed within "a few months." (Closed Circuit, Jan. 18). Substantial progress has been made by Zenith, it was learned last week, in preparing for on-the-air tests. Negotia- tions are underway with various groups preparatory to filing the application for tests. The demonstrations will be con- ducted in one of five markets currently under study. At least $10 million will be required, an informed source estimated last week, to conduct the air system operation. The scope of the preliminary arrange- ments was underscored when it was pointed out that arrangements must be made not only with a licensed sta- tion in a desirable market, but also with a franchise holder who understands the entertainment business. A key requirement, it was noted, is an agreement for sources of attractive product — most importantly top grade feature motion pictures as well as live sporting and other events. Vital Choice • Mr. Wright said that if and when wire tv becomes feasible, broadcasters will be faced with a critical economic choice. Either they will lose pay tv to wire forces, or they must make every effort to encompass it with- in their own operations. He expressed the feeling that on-the-air tollcasting was better and cheaper than wire toll tv and that broadcasters should seriously consider partial tollcasting on their own channels now. A vital concern, which should im- press broadcasters, other Zenith sources emphasized, was that wire tv operators will know the precise size of the audi- ence, thus eliminating broadcasting ratings and guesswork. The impact of this on commercial broadcasting can be seen, it was pointed out. Zenith engineers have reported that a single coaxial cable, with a 4.5 mc bandwidth can carry as many as a dozen video channels with good qual- ity. This can be done, it was noted, through a phasing method evolved by Bell Labs. It was also stated that Bell Telephone companies would quickly move into the wire pay tv operations since they are in business to provide this type of service. Wire tv can be economically justi- fied for densely populated areas — wit- ness the more than 700 community tv systems in the U.S. — but the big prob- lem. Zenith sources pointed out, will be in providing service to sparsely set- tled areas where interconnection costs would be inordinately high. Third Force • Still another company which has hopes of moving in soon on wire pay tv is Skiatron of America, the Matty Fox company that holds the franchise for Skiatron Electronic's SubscriberVision system. Skiatron of America has been ne- gotiating with a "major" movie com- pany to put its show on the road. This was publicly stated during the hearings before the Securities & Exchange Commission in Washington six weeks ago. Skiatron Electronics and its pay BROADCASTING, February 29, 1960 31 The subscription lineup Six systems of subscription tv have at one time or another made their claims to the FCC and the public. They are: Zenith Radio Co. Originally con- templated using the telephone to transmit a decoding signal to clear up the over-the-air scrambled tv picture. In later years plans to use an air key for this purpose. International Telemeter Corp., a subsidiary of Paramount Pictures Inc. Proposes using a coin box mechanism which when fed proper amount of coins will unscramble the coded picture. Skiatron Electronics & Tele- vision Corp. Proposes using a punch card to activate decoder. Fran- chise for SubscriberVision, as Skia- tron terms its system, is held by Skiatron of America Inc., whose principal is Matty Fox. TeleGlobe Pay Tv System. Recom- mends transmitting the video por- tion of the program in the clear; with audio sent via telephone lines. Blonder-Tongue Labs. Its BiTran system would multiplex video sig- nal so that viewer could receive regular tv program or, via telephone line key, displace it with toll tv program. Angel Toll Vision. This works on the principle that viewers can be solicited to pay in advance for a special tv showing of a major pro- gram or event. If collections are sufficient, the program would be telecast in the clear for all to see. If not, money would be refunded. tv adjunct are in trouble with the SEC due to alleged failure to report fully on stock activities. Skiatron's big push for its Subscriber- Vision pay tv system came last year when it fought unsuccessfully for Los Angeles City Council approval to wire up that area. It holds agreements with the Los Angeles Dodgers and the San Francisco Giants to present their ball games for pay. Skiatron of America also has an agreement with impresario Sol Hurok and in fact videotaped the Bolshoi Ballet when it was in this country last year. The SEC record shows that Skia- tron of America is $3.5 million in debt. Conditions for Tests • The FCC's list of conditions for on-the-air pay tv demonstrations was issued in March last year. Among the most significant were these: • Only one system may be tested in a city — and only one city may be used by each system. • Tests may be undertaken only in cities now receiving four or more tv services. This limits the possible mar- kets to about 20. • Sale of decoding equipment to the public is forbidden. • Tests may run no longer than three years. • Pay tv operations must not inter- fere or degrade regular broadcast sig- nals. The Commission's "Third Notice," as it was called, squeaked through with narrow 11-10 approval by the House Commerce Committee. The House committee and especially its chairman, Rep. Oren Harris (D-Ark.), intervened in the subscription tv proceeding in 1957. So vehement was congressional opposition to the spectre of toll tv that for a period of two years all toll tv ac- tivities virtually ceased. The Harris committee in early 1958 held a full-dress hearing when propo- nents and opponents of toll tv laid their arguments before Congress. Opposition on the Hill • Over the years, opposition to the whole con- cept of pay tv has been expressed by several members of Congress. Bills prohibiting tollcasting — and even in- terstate wire pay tv — have been intro- duced by such Capitol Hill leaders as Mr. Harris, Rep. Emanuel Celler (D- N.Y.), chairman of the House ludi- ciary Committee; Sen. Strom Thur- mond (D-S.C), a member of the Sen- ate Commerce Committee, and the late Sen. William Langer (R-N.D.). There has been little pay tv activity in Congress since last March. There are bills still pending and it is thought the reactivation of subscription tv such as that in Toronto and the filing of applications with the FCC may en- gender resumption of the House com- mittee's interest. In recent months, it was learned, there have been inquiries made of House Commerce Committee members as to the application of pending anti- pay tv bills to community tv systems. The inquiries came from catv princi- pals, it was acknowledged. One FCC Application • Actually only one application to undertake pay tv tests has ever been submitted to the FCC. This was by the unbuilt ch. 29 WSES Philadelphia. Because this re- quest did not include all the informa- tion the Commission felt was required. no action has ever been taken on the request. Recently, WSES asked the Commis- sion for some assurance that it would receive a grant or at least a conditional permit. The station said it was nego- tiating for the development of special equipment and before making the necessarily large financial outlay, it wanted an expression of FCC intent. So far the FCC has not replied. When the FCC was considering the controversial toll tv question, two tv stations — both uhf and both having gone dark after unsuccessful efforts to build a market for themselves — offered to act as guinea pigs in any pay tv tests. They were ch. 24 WCAN-TV Milwaukee, Wis., and ch. 67 WFMZ- TV Allentown, Pa. No action was ever taken on these offers either. PAY TV STUDY Most prefer free tv, ads, Schwerin finds How to kill two birds with one stone, and come up with a moral to boot, has been demonstrated by the Schwerin Re- search Corp., New York, whose day-to- day function ordinarily runs to measur- ing audience reactions to commercial messages. Schwerin has published the results of a survey on attitudes toward pay tv. A sample size of 730 people who had been invited to Schwerin's theatre on Sixth Ave. to view new tv commericals was used. After the various screenings were held, the researchers conducted their pay-tv attitude survey as a guide to help them find out actually what the likes and dislikes were toward tv adver- tising. Results of the survey: 58% said they would rather have advertising than pay an annual fee of $5. When the same question was asked suggesting higher fees, reactions changed considerably. Only 27% would prefer paying $10 an- nually rather than have advertising, 10% would prefer paying $25 annually and only 6% would pay $60 annually, or $5 per month. The respondents also were asked, "Do you think you'd get better programs on pay tv?" Total percentages were: yes, 26%; no, 46%; and not sure or don't know, 28%. Because of the striking percentage changes when the suggested fees were raised, the researchers concluded that they had pinned down on a money basis the extent of their respondents' dislike of tv advertising. The moral, said a Schwerin spokesman, "Advertising is not so bad after all, and not as bad as a vocal minority says it is." 32 (LEAD STORY) BROADCASTING, February 29, 1960 The "content" of a rating point on wpix-11 and the top network- station in New York is the same! Nielsen proved that incomes, home ownership, ages, jobs, etc. follow identical patterns.* The reason is logical and understandable, wpix-11 is pro grammed like a Network station with net work-proven and network-quality shows every half-hour, every night. This WPIX-11 "network look" brings increased sales impact to your commercial messages — makes them more receptive, more effective, more productive. ere are your 60-second commercials tonight! new 0\ york BROADCASTING, February 29, 1960 33 BROADCAST ADVERTISING TV TEST PAYS OFF FOR FLETCHER TvB experiment shows total ad costs can be cut, impact increased Early results are in for the Fort Wayne experiment in long-range plan- ning by a large retailer on tv. The medium proved it can sell neckties, create strong store-wide activity and help amortize overall advertising costs. The Indiana specialty store is Pat- terson Fletcher. The station — WANE- TV Fort Wayne. The planner — Tele- vision Bureau of Advertising. Patterson Fletcher's president, Dwight Shirey, last Wednesday (Feb. 24) detailed dramatic results of two short schedules, test segments of a year- long campaign on WANE-TV. This is what he reported to the National Assn. of Retail Clothiers & Furnishers, meet- ing in Los Angeles. From Nov. 30 to Dec. 2, Patterson promoted ties on tv. Only tv was used with no in-store promotion. The store rang up 2,885 sales at $1.19 each. On sunday, he said, "we used six 10- second ID's, four 20's and two min- utes. Then in addition, we used one spot on our news show. Wednesday we used five 10's. All of the 10's and 20's were run-of-schedule." The tie campaign cost $644.70. It produced: • An 18.67% cost (18.67 cents on the dollar sale) for the ties alone, • So many shoppers for the whole furnishings department that the de- partment cost, including $90 for other media, dropped to 6.24%, and • Strong storewide activity at an ad- vertising cost of 5.41% for the whole store during these three days. This was a stiff test. "May I hasten to say," Mr. Shirey added, "that except in an instance of this kind, we feel this is wrong, for you get the best results from television through tie-in windows and in-store displays that match up with your promotions." Raincoats, Too • In a sustained rain- coat promotion, television sent the sales curve on a sharp climb. In the weeks before putting this merchandise on tv, Patterson Fletcher sold five coats one week, eight another and 12 the next. "Then on the week of Nov. 2 when we put the coat on television, we sold 47 coats, and in the three weeks following there was a sustained interest, for we sold 17 one week, nine the next and 16 the next," Mr. Shirey told the clothiers. The sales disclosures, rare for a re- tailer, was part of Patterson Fletcher's agreement with TvB and WANE-TV when they announced the pioneer long- range plan last July (Broadcasting, July 20, 1959). In his explanation to the retailer meeting, Mr. Shirey called tv an exciting tool for retailers but one that requires constructive thinking and good planning by an entire organiza- tion. Looks Good • He explained his store's reasoning that if television is effective for huge national accounts, it must have a proportionate value for local organizations. "We feel we are beginning to find the answer to sup- port that philosophy and we like what we are finding out," Mr. Shirey re- ported. Patterson Fletcher is spending about a quarter of its budget in tv. Follow- ing TvB's advice, to spend $2 in pro- grams for every $5 in announcements, the store has a weekly news program (Tuesdays, 6:30-6:45 p.m.). In its flexible schedule of spots, Patterson Fletcher used 124 in four weeks of December but probably won't exceed 24 this month, the merchants explained. Following another TvB proposal his firm picked one personality for all tv activity, Vic Sterling of WANE-TV. "He has become synonymous with our store and to get the feel of our store personality and merchandise, Vic works frequently on the floor of Pat- terson Fletcher," the store president said. Before the 12-month trial, Patterson Fletcher had been "in and out" of tele- vision several years ago and was disap- pointed. Now the store is convinced, "If you want to use television, we think you have to believe in it thoroughly. I don't think any of us would open a store and then put three ads in the paper and sit back and expect business to come right in and continue to carry on at a good level until we again put in some more ads," Mr. Shirey said. Moreover, he decided "that we should not expect any more miracles from tele- vision than we do from a good news- paper ad . . . Television will not sell bad items nor ones that are untimely or incorrect for your constituency or improperly priced." The store is using television to spot- light important events, Mr. Shirey con- tinued, including storewide sales and regular "bread and butter items." A heavy salvo is planned for a new branch opening March 23. Being on tv regularly is no picnic. Mr. Shirey was careful to warn listen- ers. It is very hard work. "We have weekly meetings on Wednesday from 2:30 to 4 or 5 p.m., he explained, "with the group charged with (1) put- ting on the show for the next week and (2) planning for the following two weeks. We find it necessary to work three weeks ahead." Meeting partici- pants from the store are merchandise people, the advertising manager and the display manager. WANE-TV sends an announcer, production manager, program director and salesman. In announcing the test last summer, it was agreed that Patterson Fletcher would make its findings available for benefit of other retailers. New look in IDs • Teddy Snow Crop is appearing for Snow Crop Orange Juice in 10 key markets in New York and New England, March 10 through June. The pitch is in an area where con- sumption of orange concentrate is figured at the highest in the country and follows test market- ing last fall in Omaha introduc- ing a "new process" used for full-bodied juice. The can has been redesigned as well. Snow Crop's agency, Kastor, Hilton, Chesley, Clifford & Atherton, New York, is buying minutes, 20- seconds and IDs throughout sta- tion schedules for a grand total of 5,000 spots. 34 BROADCASTING, February 29, 1960 Tops in sports add to th big new pictu LOTTE PRO BASKETBALL FIRST IN SPORTS (local) WORLD SERIES NCAA FOOTBALL ROSE BOWL EAST-WEST BOWL SUGAR BOWL BLUE-GREY BOWL SENIOR BOWL PRO ALL STAR FOOTBALL PRO FOOTBALL CHAMPIONSHIP BILL SNYDER SPORTS (local) CHAMPIONSHIP BOWLING RACING AT H1ALEAH ALL STAR BASEBALL WORLD CHAMPIONSHIP GOLF Take the strongest local sports programming in the Carolinas; team it up with the stand-outs of both NBC and ABC. It figures— another winner in the format that's changing things in Charlotte television. Here in America's 25th largest television homes market you can get more for your advertising dollar on WSOC-TV.... One of the great area stations of the nation. CHARLOTTE 9-NBC and ABC. Represented by H-R WSOC and WSOC-TV are associated with WSB and WSB-TV, Atlanta; WHIO and WHIO-TV, Dayton BROADCASTING, February 29, 1960 N.W. Ayer opens New York radio-tv facilities If the New York office of N.W. Ayer & Son had a frequency, it could go on the air. But lacking a spot on the spectrum, this office of the Phila- delphia agency will stay in advertis- ing. Ayer engineers now are working out the last circuit "bugs" from a new tv-radio system that was two years in the planning. It was installed last month as the agency moved into its new quarters occupying the en- tire 11th floor of Rockefeller Cen- ter's latest building still being fin- ished at 1271 Avenue of the Amer- icas. Some 200 on Ayer's New York staff have seen the facilities in ac- tion as a closed-circuit "show," pre- miering a two-camera studio, control room, multiplex projection booth, theatre and adjoining conference rooms equipped with monitors. Ex- ecutive offices also are connected for closed-circuit reception. At the new address the Ayer tv- radio department is reunited with account servicing and public rela- tions, which had been in a separate office since 1952. Ayer, now 90 years old, has had a New York office since 1903. Until now the agency rented a studio weekly for casting and pre- production commercial testing. Steak audition • T. J. McDermott (1), vice president in connection with tv-radio, and George Reese, account executive, check practice shot of a Howard Johnson restaurant steak as seen on an office monitor. Other end of cable • Connie White, producer of Johnson commercials, shoots a still of the Johnson steak in pre-storyboard test. At controls is Joe Goldstein, technical engineer, one of two IATSE members on staff. New method for show measurement Is it just as important for a tv ad- vertiser to know whether his commer- cial harmonizes with his program as to know his quantitative rating? Does his program really say as much about him in terms of audience reaction as do his announcements? The Institute for Advertising Re- search in Chicago thinks so in both cases — and last week buttressed its convictions with a revolutionary move. IAR announced the development of a new system of evaluating tv shows based on measuring audience reactions and designed to supplement present numerical ratings. It thus extended its present copy test evaluation service to programming with a new television program analysis for advertisers and networks alike, according to James Witherell, executive director. IAR will make available a quali- tative report showing (1) how the show operates as a carrier for the com- pany, product brand and form of com- mercial involved; (2) the appeal of pro- gram characteristics (characters, plot development, opening or close, etc., and (3) differences in appeal based on age, sex, social class, city size and lo- cation, if desired. The report is based on personal interviews within the frame- work of motivational research. The tv program analysis is designed not only to test the program as a com- mercial carrier but also to examine how advertisements fit into the time segment — viz., whether spots harmonize in mood, and either bring welcome relief in a tense drama or merely provide "abrupt, annoying interruptions." Though intended to serve as a guide for the advertiser, the service can also be used to analyze the program itself, individual commercials, spots in rela- tion to the program and how they in- fluence an audience, and progress of commercials and program over an ex- tended period of time. Network turndowns don't faze Shulton Shulton Inc. thinks it has an irresisti- ble appeal. George L. Shultz, president of the toiletries firm, still is determined to get the two-part documentary, Race for Space, on a network somehow. After being turned down by all three, Shulton went back last week and knocked on all the doors again, trying to buy two hours for the films. Once again the answer was no. Networks like to do their own public affairs-news material. The toiletries manufacturer bought rights to Race from Producer David L. Wolper, who took "best documentary feature" prize at the 1959 San Fran- cisco International Film Festival for the first hour of the pair, "The Missile." Shulton still believes it can get the show on the air. No one last week would say how, but it is going back for a third round with the networks. So far Race has only been seen by private audiences. Wesley Assoc. is agency for most Shulton products. • Business briefly Time sales Big play • Colgate-Palmolive Co., in reportedly largest single purchase of season on NBC-TV's daytime schedule, and one of largest in network's history, signed 52-week order for five quarter- hours weekly of Play Your Hunch (Mon.-Fri. 10:30-11 a.m. EST), start- ing April 4. The show is a Goodson- Todman production in association with 36 (BROADCAST ADVERTISING) BROADCASTING, February 29, 1960 Every important food chain uses WD AY- TV, Fargo! These four big food chains make approximately 75% of ALL the retail food sales in the big WDAY-TV area — and that 75% equals nearly $116,000,000 per year! Advertising isn't the whole answer, of course, because the Fargo area is a fabulous one — the Nation's No. 1 market in retail-sales-per-family. But it is significant that the four important food chains in the area all use WDAY-TV on a year-round basis. Certainly you can be sure that the biggest merchants in North Dakota know a lot about the best media values! Ask PGW for all the facts! WDAY-TV FARGO, N. D. • CHANNEL 6 Affiliated with NBC PETERS, GRIFFIN, WOODWARD, Inc. Exclusive National Representatives Jane Johnston speaks for Red Owl on the Red Owl Theatre on WDAY-TV Bill Weaver speaks for Super Valu in their very heavy spot schedule on WDAY-TV ^* Carol Olson speaks for Fairway-Super Fair i the Phil Silvers Show on WDAY-TV Glen Hanson speaks for Piggly Wiggly on "Bold Venture" on WDAY-TV BROADCASTING, February 29, 1960 37 ON THE SPOT! WITH THE BEST SPOT BUY from MAINE to NEW ORLEANS •WLOB and the Lobster Network Portland and the state of MAINE 'WARE Ware, Worcester Springfield, MASSACHUSETTS •Wl Boston, MASSACHUSETTS •WWOK Charlotte, NORTH CAROLINA •WJBW New Orleans, LOUISIANA Reaching a total population of OVER 5,730,000 with a buying income of $6,100,000,000 GET YOUR SHARE! See your National Representative RICHARD O'CONNELL CO. WLOB, WHIL, WWOK, WJBW BREEN & WARD CO. WARE TARLOW ASSOCIATES SHERWOOD J. TARLOW, president NBC-TV. It had not been reported last week which of Colgate - Palmolive's three agencies would handle its order. Picnic planning • Smith, Hagel & Knudsen, N.Y., is checking radio avail- abilities in 46 markets for Fonda Con- tainer Co., planning a holiday paper plate and cup campaign. The agency wants two-week schedules around Me- morial Day and Independence Day, us- ing minute transcriptions scored by Mitch Leigh, president of Music Makers Inc. Hi Ho Silver • General Mills, Min- neapolis, has signed a new contract for The Lone Ranger extending through the 1964-65 season. The series has been broadcast for this company's products since the program's inception on tv in 1949. The new contract adds five years to the current pact which expires in September and assures the Jack Wrather Organization, owner of the series, a basic minimum income of approx- imately $3 million in the next five years from this and other domestic sources. The series is currently on ABC-TV each Sunday at 5:30-6 p.m. and on ABC-TV each Saturday at 11:30 a.m. -12 noon. The shows reach an average of 10 million homes or more than 21.5 million viewers per week, Mr. Wrather said. Seafood • Booth Fisheries Corp. (sea- food products), Chicago, will spend over $300,000 for a Lenten advertising campaign, with approximately $15,000 allocated for radio in selected markets, starting with TeUo-Test in St. Louis. Agency: Lilienfeld & Co., Chicago. Bulova in April • Bulova Watch Co., Flushing, N.Y, has set its timepiece for an expected time signal re-entry into spot radio (Broadcasting, Feb. 1) this spring (probably early in April). Bulova has approved McCann-Erickson's pro- posal for the time signal package that will bring back "B-U-L-O-V-A, Bulova watch time" on the airwaves after an 11-year absence. The watch company used the technique in radio for 23 years, giving up its franchise as it moved into television. Fourth lap • American Oil Co. (Amo- co), via Joseph Katz Co., N.Y., has picked up sponsorship for fourth con- secutive year of CBS Radio's broad- cast of the Florida International Twelve Hour Grand Prix of Endurance from Sebring, Fla. Reports on progress of the race will be broadcast at regular intervals on Saturday, March 26, net- work announced. Amoco trophy is awarded to the winner of the race. Bets on Paar • Elgin National Watch Co., says its commercials on Jack Paar's nightly show on NBC-TV were out- standing in building pre-Christmas sales and dealer enthusiasm. Elgin will under- write a variety special with Mr. Paar as producer — star on that network, April 26, 10-11 p.m. Also, Elgin plans an- another two Paar specials next fall. This spring there'll be an increase in Elgin participations in the nightly Paar stanzas. Arrangements for Elgin's spe- cials were made with NBC by the ad- vertiser, MCA and J. Walter Thomp- son, N.Y. Dart spots • New York-New Jersey Retail Selling Assn. of Dodge Dealers has announced a 20-week $200,000 ad campaign for the 1960 Dodge Dart. Tv and newspapers will be used by the association of 55 dealers in Manhattan, the Bronx, Westchester, Rockland and northern New Jersey areas. Starting about March 1 a tv cam- paign of some 2 to 10 spots daily for 20 weeks will be seen on an unan- nounced number of stations in New York. Spots will reportedly call atten- tion to a dart-throwing contest which will have a Dart car as grand prize. Agency: Cole, Fischer & Rogow, N.Y. Tv for Muriel • Consolidated Cigar Corp. (Muriel cigars) launching a tv spot campaign in an unspecified num- ber of markets, primarily using night ID's and station breaks. Agency: Len- non & Newell, N.Y. Spot and network • Peter Pan Foun- dations Inc., N.Y., plans spot tv drive in five major markets, running some 10 spots per week from mid-March to early June. Also purchased is 13-week spot participation starting in March on ABC-TV's Who Do You Trust. Agen- cy: Ben Sackheim Inc., N.Y. Plymouth buys • Plymouth Dealers Assn. of Southern California is begin- 'Spotlog' Participating spot announce- ments are being carried at a rate of more than 300 a week by the three television networks. The bulk of them are on ABC-TV, Broadcast Advertisers Reports said last week in announcing a new weekly service, "Network Spot- log". BAR said that in the week ended Feb. 4 ABC-TV carried 243 announcements, NBC-TV 63 and CBS-TV 17. The total of 323 promoted 145 brands of 83 com- panies. BAR said "Spotlog" was de- signed for stations and station representatives, who traditionally are sensitive to network activity in the area of participating spots. 38 (BROADCAST ADVERTISING) BROADCASTING, February 29, 1960 THINGS ARE The Senator Says: From sign on to sign off Monday through Friday KCRA-TV 42.3% of audience Station X (second station) 32.4% audience Station Y (third station) 22.4% audience ulating IN SACRAMENTO! HERE IS DRAMATIC PROOF OF KCRA-TV's MARKET VITALITY! Based on a 10 year comparison of the country's fastest-growing TV markets! (1950-1959)* AVERAGE FOR U. S. SACRAMENTO MARKET ABOVE U. S. AVERAGE POPULATION Up 16.1% 1959-1,438,800 Up-32.3% since 1950 100% HOUSEHOLDS Up 19.6% 1959-447,300 Up-38.5% since 1950 96% INCOME Up 51.2% 1959-$2,701,061,000 Up-65.7% 28% RETAIL SALES Up-47.9% 1959-$ 1,797, 190,000 Up 39.8% '• 20% * Source: Television Magazine Now in our fifth consecutive year of unquestioned leadership FY Represented by I Edward I Petry A I Co., Inc. I The Original Station Representative BROADCASTING, February 29, 1960 WITH THE Inter Mountain Network PRODUCT-MEDIA-AGENCY THE IDEAL COMBINATION A Great Advertising Agency Arthur Meyerhoff & Associates, Inc. Buys A Great Advertising Medium (INTERMOUNTAIN NETWORK) To sell a great product DOUBLEMINT GUM for Wm. Wrigley Jr. Co. ning a $180,000 spot radio campaign, using stations in Los Angeles, Orange and Ventura counties, through Fuller & Smith & Ross, Los Angeles. One- minute spots, with full orchestra and chorus and specially written music, make up the campaign, which will stress various themes, beginning with Plymouth's prove-it-yourself economy test. Ham Nelson, FSR broadcast di- rector, supervised production of the commercials. This spring campaign is part of year-long advertising by the Plymouth Dealers with an annual budget of over $250,000. Return Dip • Kelvinator Div. (clothes washers) of American Motors Co., Detroit, resumes tv spot during the second week in March in 65 markets. The campaign is a continuation of week-long runs which started last October. Minutes and 20-second spots are used. The most recent schedule was during January. Agency, Geyer. Morey, Madden & Ballard, Detroit. News switch • Standard Oil of Indi- ana, multi-million dollar regional broad- casting client, is dropping sponsorship of CBS World News Roundup on WBBM Chicago after 14 years and buying 2-minute newscasts on WGN, that city. According to the company's agency, D'Arcy Adv., the move will gain greater saturation and marketing impact in the Chicago area. Standard Oil is to sponsor news on the half hour, seven days per week, with about 120 commercial minutes as against 12 on the network five - days - per - week newscasts. The package will be for 52 weeks at a cost of approximately $200,000, double what it spent on WBBM. The change will not affect that company's news shows in the rest of its 15 midwestern and Rocky Mountain states distribution area nor its nightly newscasts on WBBM-TV. United Airlines and International Nickel Co. have bought CBS Roundup, effective upon Standard Oil's with- drawal at a yet-unspecified date, WBBM reports. Sub for 'Reporter* • Esso Standard Oil, N.Y., plans a radio spot announce- ment campaign, probably to start in a few months, in place of its 24-year-old Esso Reporter, which was dropped at end of last year on all radio stations except WCBS New York. Program was on 36 stations in 32 markets. At one time in its long career it was in more than 70 markets. Decision to abandon it (except in New York) is understood to have been based in part in belief that radio today puts such emphasis on news that Reporter had lost much of the stand-out value it used to have. The de- cision does not affect television's Esso Reporter, currently in 47 markets. Agency: McCann-Erickson, N.Y. • Union Oil Co., L.A., which a year ago transferred its broadcast adver- tising from Young & Rubicam, L.A., to Erwin Wasey, Ruthrauff and Ryan in that city, has returned it to Y&R which has continued to handle all print ad- vertising. Union Oil is co-sponsor of play-by-play broadcasts of the Los An- geles Dodgers on a radio network of more than a dozen stations in Southern California, Nevada and Arizona. Also included are broadcasts in Spanish on KWKW Pasadena for the many Latin Americans residing in the greater Los Angeles area. Agency appointments • Family Products Div. of Warner- Lambert Pharmaceutical Co., Morris Plains, N.J., appoints BBDO, N.Y., as its agency to handle Bromo-Seltzer effective April 1. The Bromo-Seltzer account, billing some $3 million yearly, had been serviced by Warwick & Lig- ler which has picked up additional Revlon billing (At Deadline, Feb. 15). • Jackson Brewing Co., New Orleans, appoints Doherty, Clifford, Steers & Shenfield Inc., N.Y., to handle all ad- vertising for Jax Beer in nine southern states. • Jewel Tea Co. (227-store midwest su- permarket chain), Chicago, appoints Earl Ludgin & Co., that city, effective March 1. • Vick Products Div. of Vick Chemical Co., N.Y., has named Sullivan, Stauf- fer, Colwell & Bayles, N.Y., to handle advertising for Vicks Cold Tablets, an account worth some $2 million in year- ly billing. It formerly was serviced by Ogilvy, Benson & Mather, N.Y. • Myzon Labs, Chicago, appoints Hen- ri, Hurst & McDonald, that city, and its Canadian subsidiary. Myzon uses radio, tv, print and direct mail. • Twill, a nutritional food supplement used in losing weight, appoints Wyse Adv., Cleveland, for Ohio, Indiana, Michigan and Kentucky. Media plans have not been announced, but Wyse says it expects to increase use of radio, tv, newspapers and direct mail. • Quaker State Oil Refining Co. of California appoints Gumpertz, Bentley & Dolan, L.A. Kenyon & Eckhardt is Quaker State's national agency. The California subsidiary has not previously retained a separate agency. Campaign plans, budget and media selections are now being determined, according to the agency. ,Jf YOU too ' ty will get the GREATEST SALES results when you use — The Nation's Most Successful Regional Network HEADQUARTERS • SALT LAKE CITY • DENVER Contact Your Avery-Knodel Man 40 (BROADCAST ADVERTISING) BROADCASTING, February 29, 1960 p Behind every WRC local, national or international news report— the largest broadcast news organization in he world. Behind every WRC local weather forecast and bulletin, Frank Forrester — one of the nation's oremost meteorologists. Emphasis on strong local personalities and services . . . weather and traffic in- formation, pertinent news of Washington, adult music . . . plus i the kind of broadcasting only network radio can deliver — it's all part of the Sound of the Sixties enjoys it. City-wide and world-wide, they're tuned to . . . THE on WRC! Washington's buying public Climate: at Home and Abroad iWRC NBC OWNED 980 IN WASHINGTON, D. C ARB Date Thur., Feb. 18 Fri., Feb. 19 Sat., Feb. 20 Sun., Feb. 21 Mon., Feb. 22 Tue., Feb. 23 Wed., Feb. 24 ARBITRON'S DAILY CHOICES Listed below are the highest-ranking television network shows for each day of the week Feb. 18-24 as rated by the multi-city Arbitron Instant ratings of American Research Bureau. Program and Time Untouchables (9:30 p.m.) Twilight Zone (10 p.m.) Gunsmoke (10 p.m.) What's My Line (10:30 p.m.) Bob Hope (8:30 p.m.) Red Skelton (9:30 p.m.) Wagon Train (7:30 p.m.) Copyright 1960 American Research Bureau Network Rating ABC-TV 31.2 CBS-TV 22.3 CBS-TV 33.6 CBS-TV 23.9 NBC-TV 25.1 CBS-TV 24.5 NBC-TV 27.8 in the SPRINGFIELD MASSACHUSETTS Metropolitan Market WSPR Among 7 stations with studios in the Springfield area, WSPR has as great a share of the daytime listening audience as the other 6 stations com- bined-and keeps on get- ting more! (Dec. '59 - Jon. "60 Hooper) Get M tit ^MlA Call Hollingbery or Kettell-Car- fer for rates and availabilities WSPR 1000 WATTS 1270 KC SPRINGFIELD, MASSACHUSETTS WORLD SERIES Rights cost Gillette Gillette Safety Razor Co. and NBC have tied up broadcast rights to the World Series through 1966. Beginning in 1962 it will cost the sponsor $3.75 million a year for a package containing the World Series and one All Star Game. At present Gil- lette is spending $3.25 million a year, plus $250,000 for the second All Star Game, inaugurated last year. Rights to any second All Star matches have been optioned under the new contract and will cost extra, bringing the yearly fee to $4 million or more. The announcement was made last week by Baseball Commissioner Ford Frick at a news conference in Clear- water, Fla. A. Craig Smith, vice pres- ident of Gillette, and Tom Gallery, NBC sports director, were present. There was speculation at the time of Modess' further buys hinge on test results Personal Products Corp., currently sponsoring a weekly program for Ne- gro women on 33 stations, on behalf of Modess sanitary napkins (Broad- casting, Feb. 8), apparently is waiting for full results from its 13-week pur- chase before entering additional mar- kets. Emanuel Glucksman, producer of the show, At Home With Alma John, indicated last week that listener re- sponse has been good, but "we will see how it goes for the 13 weeks" before adding more stations. Broadcasting's Feb. 8 story attrib- uted to Mr. Glucksman a statement that attorneys for Personal Products had received "approval" of the com- mercial from both the FCC and the FTC. Broadcasting has since learned that it was Mr. Glucksman's own at- torney who had approached the fed- eral agencies on the commercials, and that although they found no legal ob- jections, they did not "approve" them. Neither agency approves or disapproves commercials in advance of broadcast. RADIO-TV PACT $3.75 million yearly the announcement that perhaps NBC and Gillette could work out their dif- ferences about continuing the Friday Night Fights beyond June. Both sides denied that extending the World Series deal could affect their positions on the fights. Gillette wants to go on with the fights on the current 52-week basis. But NBC has been reported ready to drop them after spring. Gillette has sponsored the World Series on radio and tv since 1939. NBC-TV has had the event since the first series telecast in 1947. NBC Ra- dio, which has broadcast the series for Gillette the last three years, is included in the new pact. The old one covers 1957 through 1961. The first Gillette-backed radio Series in 1939 cost $100,000 and sold 2Vi million razors. Since then Gillette has been heavily committed to sports broad- casting, concentrating in recent years on baseball, bowling, boxing, football and horse racing. Maxon Inc., Detroit, is Gillette's ad- vertising agency. • Also in advertising New office • Campbell-Mithun, Inc., Chicago and Minneapolis advertising agency, has opened an office in Balti- more. The new facility will service the eastern division of the Hamm Brewing Co. and will be headed by Robert Pres- ton. Jim Saunders will handle the tv and radio production, including the Baltimore Orioles broadcasts, to be sponsored by Hamm's. Balance sheet • Needham, Louis & Brorby, Chicago-based agency, had total billings of $38,430,044 and a net profit of $248,538 in 1959. The figures, announced at the an- nual employe meeting by President Maurice H. Needham, include the highest billings in the agency's 35-year history, with increases for the ninth straight year. Profits were up 22% over those for 1958. 42 (BROADCAST ADVERTISING) BROADCASTING, February 29, 1960 THE MEDIA FEDERAL CONTROL ISSUES HEARD NAB-state broadcasters' conference tackles industry problems The spectre of federal program con- trol within a year hovered last week over NAB's third annual meeting of state broadcast associations. Forty-six states and Puerto Rico were represented at this Washington conference, held Feb. 24-25 by NAB to bring "grass-roots support" at what President Harold E. Fellows described as a critical moment in broadcast his- tory. Two days of speech-making and dis- cussions included: • A charge by FCC Chairman John C. Doerfer that the House Oversight Subcommittee's program-control legis- lative proposals "are definite threats to the American concept of freedom of expression for mass media." (Story page 50.) • A defense by President Fellows of NAB's abandonment of the original Justin Miller doctrine of First Amend- ment protection against FCC entry into program regulation (see details page 48). • A call for participation in the NAB code structure (tv code and radio stand- ards) as a way of demonstrating to Congressional and bureaucracy advo- cates that self-regulation really works. • Adoption of a resolution suggest- ing station contracts specify that ad- vertisers and agencies are conforming to code provisions. • Calls from Comr. Robert E. Lee and civil defense officials for support of communications projects designed to save lives in case of enemy attack — State delegates in capital • Forty-six states and Puerto Rico were represented at third annual NAB Conference of State Association Presidents, held Feb. 24-25. They heard solemn warnings of regulatory and legislative troubles ahead and discussed local aspects of broadcast problems. Row nearest camera (1 to r)- — Cecil Woodland, WEJL Scranton, Pa.; Carlo F. Zezza, WCFR Springfield, Vt.; Elby Stevens, WFST Caribou, Me.; Joe M. Leonard Jr., KGAF Gainesville, and Jim Hairgrove, KBRZ Freeport, both Texas; Bruce W. Dennis, WGN Chicago; Thomas G. Pears, KVOL Lafayette, La.; Mig Figi, WAUX Waukesha, Wis.; Charles B. Brakefield, WREC Memphis; Joseph M. Higgins, WTHI Terre Haute, Ind. Second row — Tom Johnson, KTOK Oklahoma City; Leslie Golliday, WEPM Martinsburg, W. Va.; Lawrence A. Rollins, WSIR Winter Haven, Fla.; Ralph N. Edwards, WWGS Tipton, Ga.; Ray Johnson, KMED Medford, Ore.; Al Ross, KGEK Sterling, Colo.; Paul A. Loyet, WHO Des Moines, Iowa; Gene Shumate, KRXK Rexburg, Idaho; Jack Gilbert, KHOL-TV Kearney, Neb.; J. Francke Fox Jr., WHLN Harlan, Ky. Third row— Virgil A. Parker III, KRSN Los Alamos, N.M.; Thomas P. Chisman, WVEC-AM-TV Hampton, Va.; John C. Cooper Jr., WJRD Tuscaloosa, Ala.; Walter C. Johnson, WTIC Hartford, Conn.; Ventura Lamas Jr., WKAQ San Juan, P.R.; Milton E. Mitler, WADK New- port, R.I.; Kermit L. Richardson, KBOK Malvern, Ark.; Dale Moore, KCAP Helena, Mont.; Roy Marsh, KRAL Rawlins, Wyo. Fourth row — Frank B. Estes, WKXL Concord, N. H; Herbert L. Krueger, WTAG Worcester, Mass.; Donald D. Sullivan, WNAX Yankton, S. D.; Harvey C. Smith, WDEL Wilmington, Del.; Leslie E. Maupin, KLPM Minot, N. D.; C. E. Breazel, KCMO Kansas City, Mo. Fifth row— Robert T. DeHaven, KYSM Mankato, Minn.; Paul Adanti, WHEN Syracuse, N. Y.; James W. Wallace. KPQ Wenatchee, Wash.; Harold B. McCarley, WBLE Bates- ville, Miss.; Elmer A. Knopf, WFDF Flint, Mich.; Robert R. Hilker, WCGC Belmont, N. C. Sixth row— Jason T. Pate, WASA Havre de Grace, Md. (includes D. C.) and John L. McClay, WJZ-TV Baltimore; Edward L. B. Osborne, WBCU Union, S. C. (Louis M. Neale Jr., WBEU Beaufort, S. C, not in photo); Francis J. Matrangola, WCMC Wildwood, N. J.; Thomas Chauncey, KOOL Phoenix, Ariz.; Thomas P. Bashaw, KFH Wichita, Kan.; Thomas A. Rogers, WCLT Newark, and Carlton S. Dargusch Jr., Columbus, both Ohio; Richard P. Hogue, KXTV Sacramento, Calif. 44 BROADCASTING, February 29, 1960 OF THE WEEK For the most lauded and applauded series on television... 39 Great Plays... each almost 2 hours long . . . with towering performers, top directors, brilliant playwrights on "Living Tape " or Film Recording. Wire, Phone, Write Harold Goldman, Executive V. P., NTA, 250 No. Canon Drive, Beverly Hills, Calif., CRestview 4-8781 Walt Plant, Mid-West Div.,NTA, 612 No. Michigan Avenue, Chicago, III. Michigan 2-5561 Berne Tabakin, West Coast Div., NTA, 250 No. Canon Drive, Beverly Hills, Calif., CRestview 4-8781 E. Jonny Graff, East Coast Div., NTA, 10 Columbus Circle, New York, N. Y., JUdson 2-7300 55 A subsidiary of National Theaters and Television, Inc Conelrad, for example. In a way, the NAB-sponsored meet- ing was a trial run for the annual indus- try convention to be held April 3-6 in Chicago. President Fellows delivered the key- note address, pointing to the solemnity of the Washington predicament con- fronting broadcasters. Key NAB staff executives followed with detailed ac- counts of Congressional, regulatory and miscellaneous efforts to harness broad- casting with assorted government con- trols. These were classed as opportunis- tic attempts to take advantage of quiz- rigging and payola publicity. "Our lives are in the balance," Presi- dent Fellows said during the final aft- ernoon's discussion. "We must demon- strate that self-regulation under the code structure is effective." Answering a state association official who felt the radio standards are out- moded in their commercial time limits, Mr. Fellows asked, "Do you want the government to write the codes? Do you think you would get three minutes com- mercial time in a quarter-hour under a government code?" Then he added, "A minority who run shoddy operations are spoiling it for the rest of the in- dustry." A dozen staff executives from NAB headquarters took part in discussions held at the annual Voice of Democracy Awards luncheon. Howard H. Bell, as- sistant to the president, presided. Staff- ers included Thad H. Brown Jr. and John F. Meagher, respective tv and radio vice presidents; Douglas A. An- ello, chief counsel; Charles H. Tower, economist-broadcast personnel mana- ger; A. Prose Walker, engineering manager; Vincent T. Wasilewski, gov- ernment relations manager; John M. Couric, public relations manager; Rich- ard M. Allerton, research manager; Everett E. Revercomb, secretary-treas- urer; William Carlisle, station relations manager; Edward H. Bronson, tv code director, and Harry H. Ward, assistant director. Mr. Fellows pointed to the horrors facing broadcasting and the nation as a whole if self-regulation is a failure. Referring to the "temptations" that now beset Uncle Sam as moves for program control are heard in Wash- ington, he said, "Uncle Sam is a great old guy, but he'd be a mighty poor pro- gram director." What Difference • He added, "What difference will it make a hundred years from now? Well, the same difference it made over 200 years ago — when John Peter Zenger went to jail to preserve freedom of the press. The difference it will make is that some itinerant Castro or Khrushchev or Tito or Hitler will not be the licensee of the station you now operate, and your free listeners and viewers their helpless subjects." Mr. Fellows said the year 1960 "of- fers the greatest opportunity that broad- casters probably have ever had to prove the workability and the desirability of self-regulatory processes. In recent weeks, he reminded, there has been a tremendous revival of interest on the part of broadcasters, in the Radio Standards of Good Practice and the Television Code. "Self-regulation in this and any other professional pur- suit must feed upon the sincere desire of the participant toward improving performance, and not be moved alone at the instigation of government in- quiry," he commented. Recalling the FCC hearings on its authority over broadcasting, he said there has been "some confusion about the precise position the NAB took" (Broadcasting, Feb. 1). He ascribed this in part to "the manner in which the hearings themselves were reported by some publications" and in part to "the fact that there appeared to be some inconsistencies between my di- rect testimony and my cross-examina- tion." (See story page 48.) Shortly after the state meeting opened, a resolution was offered ex- pressing approval of NAB's position on the FCC's authority over programming. This was tabled for the time being. An hour later another resolution, adopted unanimously, deplored abuses of pub- lic trust "on the part of a few." It re- gretted adverse results and specified the 47 state delegates oppose any ac- tion "which would result in supervi- sion or control by government of radio and television programming." The res- olution pledged support of industry self-regulatory efforts, including the tv and radio codes. Two other resolutions were adopted. They (1) suggested state presidents rec- ommend to member stations inclusion in contracts of conditions requiring ad- vertisers and agencies to state they are conforming to the radio and tv codes, and (2) commended NAB's efforts to strengthen the state association struc- ture and to promote liaison between state groups and the national associa- tion. WNEW, tv networks get brotherhood award The 1 960 Brotherhood Awards in ra- dio-tv went to WNEW New York and the three television networks for "out- standing contributions to the cause of brotherhood". The National Conference of Christians and Jews conferred honors on all media at a New York Brother- hood Week luncheon Feb. 18. The awards were in recognition of work done in 1959. Winners of the National Brotherhood Award in radio and television were: WNEW's News Closeup, for its two pro- grams "The Brownsville Tenement Fire, July 28th" and "The Integration of the Glendale Schools"; ABC-TV's docu- mentary program The Splendid Ameri- can; NBC-TV's telecast For White Christians Only; CBS-TV's Armstrong Circle Theatre for its production of "35 Rue du Marche"; and for its The Lost Class of '59 produced by Edward R. Murrow and Fred W. Friendly. New Mexico youth wins Voice of Democracy Fifty-one state and territorial winners in the 13th Voice of Democracy broad- cast script contest were Washington guests of industry sponsors last week and attended the annual awards lunch- eon. National winner was Richard J. Smith, 16, of Albuquerque, N. M., who received a $1,500 scholarship. FCC Chairman John C. Doerfer pre- sented the award to the winner. Dr. Lawrence G. Derthick, U. S. Commis- sioner of Education, introduced the 51 state winners. Luncheon speaker was Rep. Daniel K. Inouye (D.-Hawaii). Sponsoring the contest are NAB, Electronic Industries Assn. and state broadcaster associations in cooperation with the Veterans of Foreign Wars. Delegates attending the annual confer- ence of state broadcasters' associations were guests at the luncheon (see state story, page 44). Weathercaster seals The American Meteorological Soci- ety, Boston, has presented its newly- established seal of approval to 15 tv and 6 radio weathercasters. The seals are awarded on a basis of informational and educational value, audience inter- est and professional attitude. The soci- ety's professional members within the local area of the applicant in addition to board members participate in rating the applicant's weather program. Prof. Kenneth H. Jehn of the U. of Texas and KTBC Austin is chairman of the society's board on radio and television. The first seals of approval have been presented to: Seal of approval for Television: Milton F. Bar- low, WTIC-TV Hartford, Conn.; Cecil C. Carrier, KTBH-TV Wichita, Kan.; Warren A. Culbertson, WBKB (TV) Chicago; Robert T. Freeman, WKY- TV Oklahoma City; Robert L. Hendrick, WTIC-TV; Charles L. Hosier WFBG-TV Altoona, Pa.; Georqe M. Howe, WTIC-TV; Donald E. Kent, WBZ-TV Boston; Peter M. Kuhn, WHA-TV Madison, Wis.; Roy L. Leep Jr., WTVT (TV) Tampa, Fla.; James M. Macc'onald, WTIC-TV; Frederick P. Ostby Jr WTIC-TV; Milton A. Strauss, W:SC-TV Madison, Wis.; Gordon B. Weir, KRCA-TV Hollywood, Calif.; Joe H. Wolters, WSFA-TV Montgomery, Ala. Seal of approval for Radio: Milton F. Barlow Albert E. Boyer, Jr. Robert L. Hendrick, George M. Howe, James M. Macdonald, Frederick P Ostby, all WTIC Hartford, Conn. 46 (THE MEDIA) BROADCASTING, February 29, 1960 v Good Grip on the Market The Ralph Nelson Show on WELI, New Haven, 1:30-6 p.m. Sunday through Friday, is a welcome, friendly, music and news session that treats people as human beings, and has won a remarkably responsive audience throughout New Haven County and Eastern Long Island. People write Ralph: "We feel we know you". Each day's show is another opportunity for Ralph to "keep people company". Be a Ralph Nelson sponsor! Sell the largest radio audience in New Haven County and Eastern Long Island! There's more business on BIG WELI! WELI New Haven, Conn. 5000 watts 960 kilocycles National: H-R Representatives, Inc.; Boston: Harry Wheeler HOW BIG A CHANGE IN NAB POLICY? None, says Fellows now, but his new version differs from his testimony on FCC program inspection at hearings a month ago Just where does the NAB stand on the question of FCC surveillance of programming? Harold E. Fellows, NAB president, spent a day answer- ing that question before the FCC at its programming hear- ings last Jan. 26. Last week he felt the need to clarify his testimony be- cause there had been "some confusion" about the position that the NAB took before the FCC. In a speech to presi- dents of state broadcasters associations (story page 46), Mr. Fellows said that part of the confusion was created by "the manner in which the hearings themselves were re- ported by some publications" and part by what "appeared to be some inconsistencies between my direct testimony and my cross-examination." No publication gave more thorough coverage to the FCC hearings and to Mr. Fellows' testimony than Broadcasting. In further application of the magazine's policy of complete reporting, Mr. Fellows' clarifying remarks are presented below. And that report is followed by pertinent extracts from the transcript of Mr. Fellows' testimony — which still stands as the official position of the NAB before the FCC. — The editors. THE audience that Mr. Fellows chose for his latest statement of NAB policy comprised heads of 46 state associations of broadcasters and one territorial association (Puerto Rico) who met in Washington last week. Here is what Mr. Fellows said: "There has been some confusion about the precise position that the Na- tional Assn. of Broadcasters took be- fore the Federal Communications Com- mission in these hearings, a part of this confusion growing out of the manner in which the hearings themselves were re- ported by some publications and a part emerging from the fact that there ap- peared to be some inconsistencies be- The witness • Harold E. Fellows, NAB president, is shown here as he testified before the FCC at its programming hearing Jan. 26. Douglas Anello, NAB chief counsel who reportedly had a tween my direct testimony and my cross-examination. This is as good a place as any, before broadcasters who have come to this city from the far reaches of the nation, to reiterate our position once and for all. "Here is the position that we at the National Assn. of Broadcasters took about this matter of program surveil- lance or direction or administration or intrusion, whatever you want to call it. "We told the Commission that we felt that the requirement that broad- casters, either in the original applica- tion or in the application for renewal, should set forth in percentages the categories of programs they promised strong hand in shaping the current NAB policy on government authority over broadcasting, is partially shown at left. Mr. Anello sat at Mr. Fellows' side during the FCC presentation. to broadcast to their audiences repre- sented an intrusion bordering on cen- sorship. "We said that we felt such percent- age requirements should be eliminated from the original application and the application for renewal. "We said we believed that the idea of promise and performance implicit in the procedure now ostensibly pursued by the licensing authority suggested not only prior restraint, but also subse- quent punishment, and thus constituted a potential abridgement of the First Amendment. "We said we believed that satisfac- tion of the public interest, convenience, and necessity as required in the law enabling the licensing of broadcasting stations is the clear responsibility of the licensee himself. "We said, in effect, that we felt that about 5,000 broadcasters resident in the communities of their own interest throughout the nation are better quali- fied to determine what programming was to go on the air to satisfy the needs and wants of their audience than a Government body of seven men — or any other body located in Washington or any other central place. "We said, by way of implementation, that we felt that the Commission could ask the broadcaster — and remain within the law — to file with the Commission at the time of renewal of his license a narrative statement reporting to the Commission how he had consulted the public interest during the course of the preceding three years. "In narrative form, the broadcaster would indicate the nature of his partici- pation in the civic life of the com- munity in which his station is located. Upon this he would predicate his evalu- ation of the wants and needs of his audience. This evaluation would deter- mine his program policies. The particu- lar format he would employ would be the result of his own judgment. The 48 (THE MEDIA) BROADCASTING, February 29, 1960 Commission, therefore, would not con- sider individual programs or categories of programs in granting or denying a license other than those that would clearly violate existing laws. Rather, it\ would be judging a licensee on the basis of his responsible service to a responsible portion of his community as determined by that licensee. "If, in its review of such narrative reports, the Commission should find no evidence of a bona fide effort on the licensee's part to respond to the wants of a responsible element of the com- munity, then there would arise such question concerning the licensee's char- acter that the Commission should in- vestigate the matter further. "This was the burden of what we said, although it took 15,000 words to make the point. "Among those words were these: "(1) 'Any broadcaster who would defy the public interest by condoning such practices (as "payola" and "quiz rigging") deliberately would not stand the test of public responsibility which we are recommending.' "(2) 'In effect, what we have said here is that we believe the government should stay out of programming per se — that self-regulation by the broad- casting industry, even with its limited sanctions, is more in keeping with our democracy than government control, whether by lifted eyebrow or by lifted mace.' "(3) 'We do not believe that new rules are needed by the Commission to satisfy itself with respect to the licensee's sense of responsibility in meeting the public interest. A narrative report, as we have suggested, should give the Commission a clearer idea of the broadcaster's seriousness of purpose than now is avail- able— and obviate the recurrent tempta- tion to censor, or to supervise, if we might put it in softer language.' "(4) 'We believe the Commission should abandon the idea of reviewing "performance" insofar as such review concerns itself directly with program content.' "(5) 'The First Amendment states not only a fundamental principle of law but also a fundamental philosophy repre- senting the thinking of the public of this country. We believe that there is general agreement on the fact that, legalistics notwithstanding, the basic philosophy of this country is that even if government could regulate program- ming, it should not.' "This states as clearly as we know how to state it the feeling of the Na- tional Assn. of Broadcasters that the federal government should stay out of programming in American broadcast- ing. . . "Have we said anything new here? No indeed, we have not. We started BROADCASTING, February 29, I960 taking this position as an association at least 30 years ago, when the first strug- gling efforts were made to establish a system of self-regulation in radio broad- casting. We have maintained consistent- ly, before the Congress and the Com- mission and before other interested gov- ernment bodies and private groups, ever since that time, that the intrusion of government into programming is a ter- rifying dangerous experiment, with un- usual possibilities of damage to the public interest. "Mark Ethridge said it in 1941, at a convention of the National Assn. of Broadcasters held in St. Louis, when a former chairman of the Federal Com- munications Commission, James Law- rence Fly, made that famous reference to us as 'a dead mackerel in the moon- light.' "Neville Miller said it back in 1943. "Judge Justin Miller said it in com- menting on the Bluebook, that abortive endeavor by a few ambitious people at the Federal Communications Com- mission to get into the business of pro- gram direction. That was in 1947. He said it again in 1952, during hearings on Capitol Hill. "And I said it again, a few weeks before this meeting, when I appeared before the Federal Communications Commission." MR. FELLOWS' identification of present policy with that of Justin Miller's time was not as apparent in his testimony before the FCC as it was in his speech last week. In his prepared testimony he said that although the FCC could not con- trol or scrutinize programming "per se," the NAB felt it proper for appli- cants to submit narrative reports on general performance in seeking new grants or license renewals (Broadcast- ing, Feb. 1). This struck the FCC hear- ing attorney and some commissioners as a deviation from the association's former stand. 1 In questioning Mr. Fellows after he finished reading his prepared statement, Ashbrook Bryant, FCC attorney, tried to find out how the new NAB position compared with positions the association had taken in the past. Mr. Bryant quoted this NAB testi- mony, by an unnamed witness, at con- gressional hearings in 1934: "It is the manifest duty of the licensing authority, in passing upon applications for li- censes or the renewal thereof, to deter- mine whether or not the applicant is rendering or can render an adequate public service. Such service necessarily includes the broadcasting of a con- siderable proportion of programs de- voted to education, religion, labor, agri- culture, and similar activities concerned with human betterment." Mr. Fellows said that statement dif- fered from the current policy. The Miller Doctrine • Mr. Bryant then quoted from testimony by Justin Miller, then president of the NAB, before the Senate Commerce Committee June 17, 1947. Mr. Bryant read these two questions by Sen. Wallace White, who was chairman of the committee at the time and these two answers by Judge Miller: Sen. White asked: "I would like to have your view as to whether, in reach- ing a conclusion as to the public serv- ice or the want of public service being rendered, the regulatory body has a right to look at the programs and has any control whatsoever over the pro- grams they send out." Judge Miller answered: "I think it has not." Sen. White asked: "So you would say that the quality of the programs has nothing to do with the question of whether a public service is being ren- dered or is not being rendered." Judge Miller said: "I do. Unless it goes so far as to constitute an obsceni- ty* or incitement to crime or something like that which is well within the limits which have been placed upon the free- dom of speech generally." In Between • Mr. Bryant noted that the position taken by Judge Miller in 1947 was markedly different from that taken by the association in 1934. He said to Mr. Fellows: "I gather that the position you are stating here today is somewhere midway between those two views." Mr. Fellows said: "I think I stand just as Judge Miller stood in that state- ment, sir." Then he added: . . . "We do not say that the Commission has no right to investigate the program- ming content of any station. We start by saying that before the man is given a license or a renewal that he should state what manner he has pursued in at- tempting to determine the public in- terest, convenience and necessity, the wants, the needs of that particular com- munity which he chooses to serve or to continue to serve. "Then he states the manner in which he proposes to meet these wants and desires; or, if he is then up for renewal, he proposes the manner in which he has met them . . . "I cannot see how it [the FCC] can properly determine whether or not the man has met the public interest, con- venience and necessity, unless it con- cerns itself with his overall program structure . . ." Almost, Not Quite • A clearer dis- tinction between the NAB position de- scribed by Mr. Fellows and the position taken formerly by Judge Miller was sought, later the same day, by FCC *In the transcript of the FCC hearings the words "an obscenity" were incorrectly re- ported as "a vicinity." 49 \y Comr. T.A.M. Craven. "As I understood your response to Commission counsel," said Mr. Craven, "you adopt the legal philosophy ex- pressed by Justin Miller when he was president of the NAB?" Mr. Fellows said: "Commissioner Craven, basically, when he read the philosophy, I am entirely in agreement with one point, the first part of that. The second portion of what he read stops me. There is a question there. I think this is in the questionable area." Mr. Craven asked no other questions. Here are some other comments that Mr. Fellows made in response to various questions put to him by Mr. Bryant: "... I do not advocate the doing away with logs, or the doing away with the Commission's access to the entire program content of any given facility in any way, shape or manner ... I am simply insisting and trying my very best to see that I do not get involved in any statement or any answer to you that diverts one iota from the position that the Commission should not be con- cerned with the individual program con- tent of a station." ". . . Now, I do say, sir, in somewhat the same manner, that the Commission should have access to this man's com- plete program structure, because I do not see how else they can determine whether or not this man has completed his job in the public interest, conven- ience and necessity." Interim Reports • When FCC Comr. Robert Bartley questioned Mr. Fellows, the question of three-year license periods came up. Mr. Bartley said he thought the period was an "awful long Hands off programs, says Doerfer Chairman Oren Harris (D-Ark.) and the House Oversight Subcommit- tee pose a threat to free speech in their program-control ideas, accord- ing to FCC Chairman John Doerfer. Addressing the NAB-sponsored Conference of State Association Presidents Feb. 25, Chairman Doer- fer "respectfully" disagreed with the subcommittee program proposals. He disagreed, too, with some of NAB's new ideas about how far FCC regula- tion should go. His address to the NAB forum in- dicated he would not go as far as President Harold E. Fellows in per- mitting FCC review of station pro- grams and overall program balance, judging by Mr. Fellows' direct testi- mony and cross-examination during the hearings. The FCC chairman found grave danger to democratic freedoms in some of the Oversight Subcommit- tee's legislative recommendations as well as some of the ideas submitted during FCC's recent program hear- ings. (See analysis of President Fel- lows' hearing testimony and his Feb. 24 address to state presidents, page 46.) Rule of Reason • Chairman Doer- fer's first observations on the current broadcast crisis since his return from a Florida rest were based on his be- lief that "reasonable measures" should be adopted to prevent decep- tion in broadcasting. But he took direct issue with charges of "wide- spread corruption" in broadcasting, calling them "canards and gross ex- aggerations." Naturally there can be no valid objections to laws making deception of viewers or listeners or quiz-rigging a criminal offense, he said, explaining this would not increase FCC's load but might make work for the courts and Dept. of Justice. He recalled that the Commission had proposed a fraud law last Feb. 10 (Broadcast- ing, Feb. 15) and also had issued proposed rule-making designed to prevent such deception. Chairman Doerfer reiterated his proposal that the Communications Act should be amended to authorize sanctions less severe than total rev- ocation of license as punishment for wrongdoers, contending destruc- tion of thousands or million of dol- lars in broadcast properties is too tough a penalty in cases where a fine would be suitable punishment. He said the revocation remedy remains FCC Chairman Doerfer Wants free speech for "recalcitrant licensees" who per- sist in fraudulent practices. The Major Threats • The chair- man listed these proposals involving threats to free speech that the Com- mission "is going to be asked ap- parently to ascertain and enforce": various concepts of program balance; consideration of the character of in- dividual programs or a series of pro- grams (other than those violating specific laws); local hearings prior to issuance of license or renewal; FCC monitoring of programs to the extent necessary to determine whether pro- gram balance is in the public in- terest; hearing in the case of a sale, transfer or assignment of broadcast facilities proposed "within the period of three years after the issuance of a license." While conceding he doesn"t like some broadcast service, he pointed out that "the means suggested of correcting these deficiencies are wholly at variance with the under- lying fundamentals of a truly dem- ocratic form of government." Risks and Rights • It's basic in the American form of government, Chairman Doerfer explained, to ad- mit "that human frailties will exist, that an occasional criminal will es- cape, that competition cannot be without some harms in some of its aspects, that there are some mortal dangers inherent in the use of our highways and in the freedom of ex- pression in print, on the stage, in the pulpit or in the air." But he explained "these short- comings have been weighed against the greater and more paralyzing evil — government paternalism, then bu- reaucracy and ultimately the auto- cracy of a benevolent despot or iras- cible dictator. In that order, the paths to oblivion for a freedom-lov- ing people are inevitable. That's the price you pay." Chairman Doerfer said those who want the government to place "a heavy finger in the balance of con- flicting public interest are the same ones to decry the majority public taste as being a sort of an obnoxious lowest common denominator." He said in the long run basic American concepts produce "more good men to provide for more benefits for more of the people than any other system." 50 (THE MEDIA) BROADCASTING, February 29, 1960 THE JACK WEATHER ORGANIZATION is proud to announce A 5 YEAR RENEWAL BY GENERAL MILLS, INC. FOR THE LONE RANGER THIS MEANS 16 CONTINUOUS YEARS ON NETWORK TELEVISION (LONGEST RUN IN TV HISTORY) No. 1 Week-end Daytime Show 44% Average Share of Audience 10,298,000 Average Total of Homes Weekly and more than 22 MILLION VIEWERS WEEKLY ruary 29, 1960 NBC BUYS BAY AREA KTVU (TV) NBC-TV affiliate KRON-TV promptly protests time" for an applicant to look ahead in presenting his program plans, and Mr. Fellows said he didn't think it was long enough. Said Mr. Bartley: "Do you think he could project his concept of what he plans to do in the public interest longer than three years ahead?" At that point Mr. Fellows struck a new note. "There is one phase of this which has not been brought out in testimony before," said Mr. Fellows. "We have toyed with the idea that a man who has declared himself as to what he is going to do, how he is going to try to serve this community of his, if he departed to any great degree from the nature of broadcasting which he intended in the first place, he should notify the Com- mission of his intent and should bolster or explain why he changed from popu- lar music to classical, or from classi- cal to rock and roll, or whatever it might be, and that in any event, at the end of three years when he came up for renewal, he should then explain thoroughly and you should expect him to explain thoroughly why his program content, as indicated by what you're looking at, seems to have changed ma- terially from that which he talked about when he came in." Summing-Up • FCC Comr. Frederick Ford led Mr. Fellows through a series of questions and answers in which Mr. Fellows agreed that the FCC had the authority to make an applicant submit evidence that he has met the public in- terest by his performance and that there is a concept of program balance which can be met if a broadcaster makes a conscientious effort to discover and satisfy the public interest in his community "program-wise." Then Mr. Ford closed his question- ing by saying: "We do not seem to have any difference. Thank you." Magnuson, Harris to address CBS meet Television broadcasters' role in ful- filling public responsibilities will be ex- amined at the annual conference of ex- ecutives of the CBS Television Net- work and CBS-TV affiliates to be held at the Hotel Shoreham, Washington, D.C., Feb. 29-March 1. Speakers slated for the open meet- ing today (Monday) will be Sen. War- ren G. Magnuson (D-Wash.), Chair- man of the Senate Interstate and For- eign Commerce Committee; Rep. Oren Harris (D-Ark.), Chairman of the House Interstate and Foreign Com- merce Committee, John C. Doerfer, FCC Chairman, and Earl W. Kintner, Federal Trades Commission chairman. On Tuesday, a closed session, network executives will present their reports. NBC announced in New York Thurs- day (Feb. 25) that it has signed a con- tract to purchase independent ch. 2 KTVU (TV) San Francisco-Oakland, thus bringing one step nearer to con- clusion a complicated series of station transfers triggered by a Justice Dept.- RCA-NBC consent decree requiring the network to dispose of its Philadel- phia broadcast properties. In its brief announcement, NBC made no mention of the reported $7.5 million ($6.9 million plus accounts pay- able) it paid for the Pabst-Ingrim-Pau- ley station. Immediately after disclosure of the NBC-KTVU deal, the owner of NBC- affiliated KRON-TV San Francisco an- nounced that: "We are not going to stand still and let NBC arbitrarily grab for itself a television audience that we have built up for them. . . ." Here is what has happened as a direct result of the Philadelphia consent decree last fall (Broadcasting, Sept. 28, 1959): • Tax-free exchange of NBC's WRCV-AM-TV Philadelphia for RKO General's Boston properties, WNAC- AM-FM-TV. • Sale of WRC-AM-FM-TV Wash- ington by NBC to RKO General for $11.5 million. • The NBC purchase of KTVU (the network owns KNBC-AM there). • Spirited bidding by multiple own- ers for RKO's present Washington sta- tions, WGMS-AM-FM. Last week's announcement was the first public disclosure by NBC that it had been negotiating for a San Fran- cisco station, although progress of known negotiations had been followed closely (Closed Circuit, Feb. 8, et seq.) In notifying the FCC of its in- tended deal with RKO, NBC said con- summation was contingent upon the network acquiring a tv station in a suitable market (Broadcasting, Jan. 25). The KTVU purchase contract was signed by P. A. (Buddy) Sugg, NBC executive vice president in charge of owned stations. Remaining Obstacles • Several im- portant steps must be negotiated before these transactions can be completed. Number 1 : NBC must secure approval by the Dept. of Justice before it can buy or exchange a tv station in any of the country's top eight markets (which include Philadelphia and San Francis- co). Under terms of the consent judg- ment, Justice has 30 days to approve or disapprove any NBC deal after notification by the network. NBC is expected to so notify the department immediately since its contract with RKO has an April 2 expiration date. A Justice spokesman said Thursday that upon receiving NBC notification of the proposed deals, it would send an investigator to the cities involved. Justice can either (1) state that it has no objection to the transfers or (2) conclude that they would be in viola- tion of the consent decree and file a formal complaint with the Philadelphia circuit court. Justice approval is re- quired under the consent decree to assure itself NBC did not use its affilia- tion power to "coerce" anyone into selling or exchanging a station, the principal charge in the suit leading to the consent judgment. (The suit grew out of NBC's swap of its Cleveland radio-tv stations for Westinghouse Broadcasting Co. Philadelphia proper- ties, plus $3 million in 1955.) It is not known whether Justice would lend an attentive ear to the com- plaint of KRON-TV, owned by the San Francisco Chronicle. Charles De- Young Theriot, president and operat- ing head of KRON-TV, wasted no time in damning the proposed NBC buy. He pointed out that the Chronicle station has been an NBC-TV affiliate since going on the air in 1949. NBC's at- tempt to "grab" the network audience, he charged, "raises questions of wheth- er any tv station can survive against the economic power in the hands of the networks. "These are serious issues, directly affecting the public interest. We believe these issues should be aired, and we intend to take steps to air them." NBC first attempted to buy KRON- TV prior to contracting to buy KTVU. FCC Role • Once the Justice Dept. has cleared the NBC deals in Philadel- phia, Boston and San Francisco, the network will seek approval from the FCC, a necessary step before consum- mation. KRON-TV can seek an audi- ence before that agency to protest the San Francisco deal as a party in interest. KTVU, whose ch. 2 actually is al- located to Oakland across the Bay, is owned 25.005% each by William D. Pabst, Ward D. Ingram and Edwin W. Pauley; 19.79% by Willet H. Brown, and 4.94% by Stoddard P. Johnston. The station went on the air in March 1958 and the principals involved rep- resent a merger of former competing applicants in a comparative hearing. A by-product of the RKO General buy of the WRC stations would be a required disposal of WGMS-AM-FM, 52 (THE MEDIA) BROADCASTING, February 29, 1960 The quality touch plays a vital role here in the nerve center of a modern tele- phone exchange as signal-seeking impulses scan open circuits to provide automatic dialing. In today's better television and radio stations there is also a quality touch... a prime ingredient in so many facets of their operation. Reprcnetited by The Original Station Representative BROADCASTING, February 29, 1960 WFAA TELEVISION RADIO abc/nbc • DALLAS Serving the greater DALLAS-FORT WORTH market BROADCAST SERVICES OF THE DALLAS MORNING NEWS 53 which it acquired in 1957 for $400,000. Gordon B. McLendon has bid $1.5 million for the good music outlets and another offer of $1.75 million reported- ly has been made. Several groups have been mentioned in the bidding for the station, including Crowell-Collier and Meredith Publishing Co. Still another possible stumbling block facing consummation of the multiple deals is an FCC inquiry, on the staff level, relating to RKO General's owner- ship interest in CKLW-AM-TV Wind- sor, Ont., Canada, adjacent to Detroit (Closed Circuit, Feb. 22). RKO ac- quisition of WRC-TV would give it the FCC limit of five vhf tv stations, not including the Canadian outlet. RKO owns WOR-AM-FM-TV New York, KHJ-AM-FM-TV Los Angeles, WHBQ- AM-TV Memphis and KFRC-AM-FM San Francisco in addition to the Wash- ington, Boston and Canadian proper- ties. Thomas F. O'Neil is president of RKO General and John Poor heads the broadcast properties. Changing hands ANNOUNCED • The following sale of station interests was announced last week, subject to FCC approval. • KTVU(TV) Oakland-San Francisco, Calif.: Sold to NBC for $7.5 million. See story, page 52. • KSJO-AM-FM San Jose, Calif.: Sold by Santa Clara Broadcasting Co. to group headed by Riley Gibson for $350,000. Patrick H. Peabody, chair- man of Santa Clara Broadcasting will retain 25% interest in KSJO and con- tinue as chairman of the new company. Others in the purchasing group are Douglas Anderson and George Mc- Connell, partners in the Los Angeles advertising agency, Anderson-McCon- nell, and Howard J. Haman, general manager of KXOA-AM-FM Sacra- mento. Purchasers also own KXOA- AM-FM as well as KAGO Klamath Falls, Ore. Sale was handled by Lin- coln Dellar & Co. KSJO is on 1590 kc with 1 kw daytime, 500 watt night- time. KSJO-FM is on 92.3 mc with 1.4 kw. • WPAR Parkersburg, W.Va.: Sold by the Friendly Group (WSTV Inc.) to group headed by Rev. H. Max Good for $157,500. Rev. Good is pastor of Christ Memorial Church, Columbus, Ohio. R.C. Crisler & Co. Inc. handled the sale. WPAR, a CBS affiliate, is a 250 watt fulltimer on 1450 kc. • KWNT Davenport, Iowa: Sold by group headed by Howard Dorsey to Frank Babcock, Chicago air personality, for estimated $115,000. KWNT is a 500 watt daytimer on 1580 kc. • WNRV Narrows, Va.: Sold by H.J. Romanus to E.D. McWilliams for $72,- 000. Mr. McWilliams owns WNAK Nanticoke, Pa. Sale was handled by W.B. Grimes & Co. WNRV is a 1 kw daytimer on 990 kc. • KLOO Corvallis, Ore.: Sold by Rob- ert G. Beattie and Dale K. Allison to William C. Hurley for $70,000. Mr. Hurley is with the Paul H. Raymer Co., Chicago station representative. Sale was handled by Hamilton-Landis & Assoc. KLOO is 250 w fulltimer on 1340 kc. APPROVED • The following transfers of station interests were among those approved by the FCC last week (for other Commission activities see For The Record, page 83). • KEYC-TV Mankato, Minn.: Sold by KNUJ Inc., group headed by Walter K. Mickelson to KEYC-Lee Tv Inc. in a transaction aggregating $400,000. Lee Radio Inc. will pay $280,000 for 70% . KNUJ Inc. will purchase 10% for $40,- 000. The remaining 20% is dispersed among 16 individuals who will pay the remaining $80,000. Lee Radio Inc. is headed by Lee P. Loomis (9.18%) and 12 other stockholders. Lee Radio Inc. owns KGLO-AM-FM-TV Mason City, Iowa; KHQA-TV Hannibal, Mo.; WMTV (TV) Madison, and WKBT (TV) LaCross, both Wisconsin; and WTAD- AM-FM Quincy, 111. KEYC-TV is on ch. 12. Comr. Bartley dissented. • KONI Phoenix, Ariz.: Sold by group headed by Jim Ownby, licensee president, to Camelback Broadcasting Inc. for $196,000. Purchasers are Ed- ward J. Churchill, 49.94%, and Robert B. McWilliams, 35%, and others. Mr. Churchill is chairman of the board of Donahue & Coe Inc., advertising. Mr. McWilliams is 70% owner of KGMC Englewood, Colo. Comr. Robert T. Bartley dissented. • KPET Lamesa, Tex.: Sold by R.O. Parker, R.A. Woodson and W.J. Beck- ham to Thomas E. Conner and Robert E. Bradbury for $150,000 plus an agree- ment that the sellers will not compete in broadcast business within 50 miles of Lamesa for five years. Purchasers are equal partners in KHEM Big Spring, Tex. Comr. Robert T. Bartley dissented. • WCAT Orange, Mass.: Sold by Wil- liam R. Sweeney to Ralph E.P. Mellon for $70,000. Purchaser has interest in WPAZ Pottstown, Pa. Comrs. Robert T. Bartley and Robert E. Lee dissented. • WAKU Latrobe, Pa.: Sold by group headed by Harry P. Reed, WAKU Inc. president, to Joel W. Rosenblum for $64,558. Purchaser owns WACB Kit- tanning, Pa. and has majority interest in WISR Butler, Pa. and WTIG Massillon, Ohio. Comr. Bartley dissented. SOUTHWEST $300 000 Fulltime regional. One of the fastest growing large markets — has all the ingredients of a real winner. $75,000 down and good terms can be ar- ranged. NEW ENGLAND $200,000 Excellent daytime facility in thriving medium size market. Showing good profit and has valuable land and building. $75,000 cash and 6 year payout. SOUTH $120,000 Specialized daytimer in top 100 mar- ket. Excellent potential. Only $30,- 000 down and liberal terms. NEGOTIATIONS • FINANCING • APPRAISALS '/Blackbiwn & Compiwu/ Incorporated RADIO - TV - NEWSPAPER BROKERS WASHINGTON, D. C. MIDWEST ATLANTA WEST COAST James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph Jack V. Harvey William B. Ryan Stanley Whitaker Calif. Bank Bldg. Joseph M. Sitrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. Washington Building Chicago, Illinois Healey Building Beverly Hills, Calif. STerling 3-4341 Financial 6-6460 JAckson 5-1576 CRestview 4-2770 54 (THE MEDIA) BROADCASTING, February 29, 1960 Transition "from y / "Our station now uses a Gates Spot Tape Recorder, and as far as I'M concerned, this is the greatest thing since the invention of the microphone. Operation is simple and exact— select the announcement, theme, jingle, station break or whatever you might earlier record, by moving the index lever to any of the 101 tape spaces, push the button and Spot Tape does the rest, including rewind and cue up for the next spot to be played. Pre-recorded announcements are no longer on one long tape reel or in little tape packages. With Spot Tape, cueing is no problem as it is done for you, logging is simplified, and small tape packages or cartridges are not cluttering the control room." I Gales is offering a new color bro- "'*«>■ chore, describing each exclusive feature of the new Spot Tape Re- corder in detail. Why don't you write for your copy today ... no obligation, of course. NTERTYPE GATES RADIO COMPANY Subsidiary of Harris-Inter type Corporation QUINCY, ILLINOIS CORPORATION Offices in: HOUSTON, WASHINGTON, D.C. International division: 13 EAST 40th STREET, NEW YORK CITY in Canada: CANADIAN MARCONI COMPANY School plans • An architect's model of the proposed $1.6 million build- ing for the Annenberg School of Communications at the U. of Penn- sylvania is viewed by (1 to r) : Gil- bert Seldes, school director; Presi- dent Gaylord P. Harnwell of the university, and Walter H. Annen- berg, president of The Annenberg Fund and the MX. Annenberg Foundation. The structure will house a 400-seat auditorium, tv and radio studios and a comprehensive com- munications library. Mr. Annen- berg, president of Triangle Publica- tions, is underwriting construction and early operating expenses through the MX. Annenberg Foundation. The three-story building will be 131 feet wide and 120 feet deep with a gross area of 54,800 square feet. Occupancy of the new building is planned for September 1961 it was said last week. Canon 35 study funds sought by ABA-media The American Bar Assn. and media representatives hope to obtain a founda- tion grant by the end of March for a preliminary study on the pros and cons of Canon 35. The announcement was made by Whitney North Seymour, ABA presi- dent-elect and chairman of a special committee, in a report to the National Conference of Bar Presidents. The initial study would be designed to determine what effects, if any, courtroom broad- casting and photography have on "fair trials." The NCBP met in conjunction with the mid-winter meeting of ABA's House of Delegates in Chicago Feb. 18-23. Mr. Seymour expressed hope his com- mittee "has made it clear to all in- terested groups that the bar is not afraid of the facts, and is quite willing to get them." He also cited agreement by ABA and media representatives on the need for fair trials as a "heartening develop- ment." The bar-media subcommittee will call "on certain foundations" in a bid to ob- tain a grant for the preliminary survey. If it indicated "that a full study would be unrewarding," Mr. Seymour ex- plained, "that would end this point ef- fort and we shall have to pursue our separate ways." But if it's felt a further study would prove "revealing, to both groups, a second grant would be sought, he emphasized. Subcommittee media members in- clude representatives of NAB, Radio- Tv News Directors Assn., Radio-Tv Correspondents Assn., Radio-Tv Work- ing Press Assn., National Press Photog- raphers Assn. and National Editorial Assn. They met with bar representatives in Washington last May and generally agreed to seek foundation money for the initial study, to be made by a top market research firm. "We all recognized that a survey was very difficult but agreed that the objec- tive was to ascertain whether fair trials would be adversely affected, since both groups recognized that maintenance of fair trial was essential," Mr. Seymour explained. Broadcasters and others have stead- fastly held and demonstrated that under court supervision cameras and micro- phones do not impair the ability of trial participants to perform their duties any more than the presence of pencil and paper reporters. Mr. Seymour conceded the media-bar controversy over possible revision of Canon 35 had reached a point where "fresh light" needed to be shed on it. This called for a competent, independ- ent research organization, he felt. KDKA-AM-FM-TV on despite AFTRA strike Negotiations between the American Federation of Television & Radio Art- ists and KDKA-AM-FM-TV Pittsburgh were still at a standoff late last Thursday, despite lengthy meetings that included federal and state mediators. Just before midnight Sunday, Feb. 21, 35 announcers and performers went out on strike against Westinghouse's KDKA-AM-FM-TV. The walkout of the employes, who are represented by AFTRA, brought to an end negotia- tions begun in December. The station has remained on the air with stage hands and engineers still working and management taking over all shows. According to KDKA, there has been no problem about crossing picket lines. Company representatives went into a five-hour bargaining session with AFTRA officials and federal and state mediators Thursday (Feb. 25) but no agreement was reached. The union is asking a minimum weekly base salary of $200 for tv and radio announcers and performers. Two types of contracts are being negotiated — one for staff announcers and the other for free lance performers. The stations have offered $165 weekly min- imum guarantee for radio staff announc- ers to go to $170 next year. The present figure is $155. Tv staff announcers have been offered $185 against the present minimum guarantee of $150. Other points of conflict include pro- cedure in negotiating with specialized performers; and minimum staffing re- quirements. The contracts of freelance per- formers expired throughout Pittsburgh Jan. 31. KDKA sought and received an extension of one month. It is the only station that has been struck, how- ever, though pickets come from other Pittsburgh stations as well. The out- come of AFTRA's negotiations with the Westinghouse outlets may well affect negotiations with other stations through- out the city, it is felt. • Rep appointments • KAMP El Centro, Calif.: B-N-B Time Sales Inc., L.A., as west coast representative; Grant Webb & Co., N.Y., as east coast and midwest repre- sentative. • WHGB Harrisburg, Pa.: John E. Pear- son Co. • WPKM (FM) Tampa, Fla.: Good Music Broadcasters Inc., N.Y. • KPEN (FM) San Francisco: KCBH (FM) Los Angeles as sales representa- tive in Los Angeles area. • KICO El Centro, Calif.: W.S. Grant & Co. as national representative except in Oregon and Washington. Portland and Seattle offices of Hugh Feltis & Assoc. represent KICO in those states. • WBEC Pittsfield, Mass.: Kettell-Car- ter, Boston. • WCKR Miami: Daren F. McGavren Co., N.Y. • WISR Butler, Pa.; WACB Kittanning, Pa.; WAKU Latrobe, Pa.; WTIG Can- ton-Massillon, Ohio; WPTS Pittston, Pa.; WETO Gadsden, Ala.; WPID Piedmont, Ala.; WANA Anniston, Ala.; WIOD Sanford, Fla., and WPNC Plymouth, N.C.: Hal Walton Assoc. (now moved to 299 Madison Ave., New York 17). 56 (THE MEDIA) BROADCAST! N G, February 29, 1960 Keystone now has affiliated stations and is still growing Keystone covers practically 100% of the C & D counties in the U.S.A. and is program-tailored for local interest. Keystone delivers 87% coverage of all farm markets in the country, the greatest farm market coverage available, and at a cost that will surprise you. Buying Keystone gives you a personal representative in each market. Keystone offers PLUS MERCHANDISING, specifically designed to fortify your advertising at the point of sale. Case histories are available for your examination. KEYSTONE advertising WORKS at the consumer level and at the dealer level! Our 20th year — Established 1940 BROADCASTING SYSTEM, inc. V NEW YORK LOS ANGELES 527 Madison Ave. 3142 Wilshire Blvd. ELdorado 5-3720 DUnkirk 3-2910 CHICAGO SAN FRANCISCO DETROIT 111 W.Washington St. 57 Post St. 612 PenobscotBuilding STate 2-8900 SUtter 1-7440 WO 2-4595 BROADCASTING, February 29, 1960 Keystone Broadcasting System, Inc. Dept. B-2 111 West Washington St., Chicago 2, III. Please send us your complete station list and your farm market coverage survey. Name Address . Company Name. 5? ELDER STATESMAN'S 37 YEARS H. Leslie Atlass reviews broadcast milestones The odds are running high at the Wrigley Bar that before the year's end H. Leslie Atlass "will be back in the business" — possibly station ownership. But it's all hearsay, according to Mr. Atlass, who retired Jan. 1 as vice presi- dent of CBS and general manager of WBBM-TV Chicago after 37 years as a broadcaster. It called for a well-deserved and ex- tended vacation. "I've never been away over two or three weeks at a time since starting in this business and that's been seven days a week," he told Broadcast- ing one day in January. Thus, Mr. and Mrs. Atlass checked out of their luxurious Ambassador East Hotel suite early this month and started a sabbatical tour on the Atlass yacht that included the Virgin Islands. Past fortnight, after returning to Chicago, they headed for the vacationing play- ground of Miami. Back in Chicago this week, Mr. Atlass and his son Frank, former director of WBBM-TV and now head of his own radio-tv produc- tion firm, will leave for a West Coast business trip. The calendar was almost as crowded as a typical Atlass day at CBS-Chicago's spanking new facilities on the city's lakefront. Mr. Atlass reached retirement age last November and was succeeded Jan. 1 by Clark George, CBS vice president and general manager of KNXT (TV) Los Angeles [At Deadline, Dec. 14, 1959]. Mr. Atlass had been a CBS vice president since 1933 when he took over the reins of its western division opera- tions. How It Started • It was in 1911 that he and his brother Ralph (now associ- ated with Westinghouse's WIND Chi- cago) began operating an amateur "spark" station in Lincoln, 111. "In 1913 1 bought the first transmitter and then the first detector tube by Lee De Forest. The post office in Lincoln during World War I put the equipment in postal bags and sealed it up," he re- called. He got the first tube transmitter in 1918 and, after the war, the station resumed operation with 200 w power. In 1923, it was licensed as radio station WBBM. When the Atlasses moved to Chicago the following year, WBBM's equipment was set up in their basement and later moved to the roof of the Broadmoor Hotel. Power increases and other moves followed, culminating in a shift of stu- dios to the Wrigley Bldg. in 1929. In 1957, WBBM radio and WBBM-TV (acquired by CBS in February 1953) expanded still further with new $6 mil- lion facilities near Chicago's lakefront. In view of broadcasting's present problems, how does the future look? "In general terms the industry is most healthy and if people wouldn't talk so much, it probably would be better," Mr. Atlass observed. Well, then, what is right or wrong with broadcasting today? He replied: "Nothing particular — it's going through its growing pains and if any- thing is wrong, it's the Federal Trade Commission. A lot of copy being ac- cepted by advertisers and media is wrong, especially those pharmaceutical remedies. The FTC has allowed them to use it. (Here, we never accepted any medical advertising on a news program or anything like that. Our news has been he said. "There have been no packages in radio, but in tv since the beginning. Incidentally, it's interesting to know that WBBM radio has earned about 51% of all revenue among CBS o&o stations." • Mr. Atlass' identification with CBS started in 1929 when WBBM became affiliated with the network. He was elected a vice president in charge of then CBS western division in 1933 and named general manager of WBBM-TV in February 1953. He also was a vice president of CBS Radio Div. Other reflections by the retired CBS executive: • Pay tv: "It's going to come someday . . . over the air . . . They tried wired radio and it never worked . . ." • Color tv: "It has a long way to go yet. When you look back to the early days of television, sets then were pur- H. Leslie Atlass his retirement permanent or only temporary? kept good and clean.) Misrepresentation in advertising has been due to the FTC. To stop misleading advertising is its job and it wasn't active enough. As far as the quiz shows are concerned, I don't think there was anybody who didn't know it was going on. Anybody who said they didn't know is prevaricating." Big Contributor • To what operating policy did Mr. Atlass attribute the com- mercial success of the CBS-Chicago op- erations? "In radio we never made a rate cut since the first card was issued," chased by low-income homes. They're still in use. The color pictures are very fuzzy in black and white . . ." • Fm (the operation of WBBM-FM Chicago and in the industry generally): "It has not been successful, but it is operating at less of a loss than it would have been if operated in conjunction with WBBM- AM. Fm for us has been expensive to operate because of the unions. We have 45 musicians on our payroll at $225-250 a week. None of the independents have any. Our contract 58 (THE MEDIA) BROADCASTING, February 29, 1960 NOW! Joey Adams: Star of stage, screen, TV and radio. In this BAN- NER series he plays Straight man, teaming up with well known comics in these quickies to crowd the most laughs into capsule form. "Moody Speaking": "Starring Parker Fennelly". Titus Moody's unique brand of New England salty dry humor about peo- ple, places and things are well known and loved by millions of radio and TV fans. Ann Thomas: BANNER brings you this versatile "young-old" vet- eran of Broadway, Radio, TV, and Films in a spar- kling telephone monologue routine as "Moreen the Maid". Al Heifer: "The Passing Sports Pa- rade". Award winning sports commentator draws upon his vast experience to cover off-beat, unpublished incidents about happenings and people in all fields of sports. Sen. Glaghorn: Kenny Delmar gives you this amusing character that skyrocketed to fame on "Allen's Alley". His sten- torian delivery vibrates with pompous humor. PLUS Lew Parker, fast talking salesman — comedy . . . Fascinating Facts, "didja know" type feature lightly handled . . . Dottie Frye, answers personal problems with warm intimacy . . . Jonathan Price, philosoph- ical lecturer of note on common family problems . . . Guidance Message In The Stars, horoscope cap- sule guide for each particular day of broadcast. you can add SPICE to the sound of your station SPARKLING ONE -MINUTE AND FIVE- MINUTE VIGNETTES— by known talent in the entertainment field — add that touch of zest to your present established program format. Drop them in here — drop them in there — for a welcome and entertaining "coffee break". . . . and they're commercial! Exclusive property of your station in your area, they provide the answer to the quest for out- standing individuality — seasoning to your present programming pattern. More and more lis- teners will be attracted, and more and more adver- tisers will soon discover "which twin has the 'sale-o' ". At least sixty-five to two hundred sixty different programs of each feature now available. For complete details including realistic price sched- ule and complete catalogue — call collect . . . wire . . . or write— TODAY! BANNER RADIO COMPANY (a Division of Banner Films, Inc.) 527 MADISON AVENUE NEW YORK 22, N. Y. PLaza 5-4811-2 Charles McGregor President Murray Grabhorn Sales Manager BROADCASTING, February 29, 1960 59 with the technicians is such that it takes 45 to operate the station. Our expenses are really high. "I don't see any real future for fm in this area because of good ground wave from am, just as good as fm. When you don't have good ground wave, then the fm signal is better. Only in areas where fm can deliver a better ground wave signal does it have commercial hope. People will take a lot of bad pro- gramming if they get a good signal." • Live and recorded music: "Yes, we've had great faith in live radio, par- ticularly in morning programming. I think you can get ratings by playing records but you can't get the buyers. Live radio has paid off for WBBM." • Labor: "Of all the unions we've done business with, you could take Jimmy (James C.) Petrillo's word — you didn't need a contract with him. He still carries a lot of weight." • Advertiser control: "Spots are get- ting bigger all the time — the same thing in tv as in radio. There's more of a trend toward the 'magazine' concept. Cost- per-thousand is going down all the time. Individual stations are responsible for what goes on the air — they have more control, not less." • Editorializing: "I think it's a good thing [but] it's difficult for o&o stations to do it." • Print competition: "I do believe that all the magazines and newspapers have made the most they can make [out of broadcasting's trouble] and I don't blame them. Newspapers went through the same thing in the yellow-sheet days. All advertising media have gone through it. If I had a competitor [like broadcast media], I'd jump down their throats, too." Mr. Atlass likes to feel his greatest accomplishments in broadcasting lay in the training of executives and perform- ers. "Many have gone on to do great things," he proudly pointed out, citing such names as James Shouse, J.L. Van Volkenburg, Merle Jones and Donald Thornburgh among several others. And, he added, "over a period of years we have probably had the greatest perform- ers in the country." Among them: Paul Whiteman, Ben Bernie, Helen Morgan, Art Kassell, Truman Bradley and Mar- vin Miller. Best Wishes • Among those who dis- patched good wishes to Mr. Atlass on his retirement were Merle S. Jones, president of CBS Television Stations Div. (lauding his "distinguished career and many contributions"), and William S. Paley, board chairman of CBS Inc. (who praised the "very efficient and pro- ductive manner in which you have man- aged our properties in Chicago"). Despite Mr. Atlass' insistence he has no long-range plans at this time, his associates and intimates think otherwise. Call the 'doctor' Station doctoring is taking a page out of the medical profes- sion's book. Now it's specialists, who can be called in to correct specific problems or suggest ways to increase the general efficiency of a radio station's management. The "doctors": Sol Robinson, presi- dent, and John Engel, vice presi- dent of Broadcast Management Assoc., New York, newly-formed firm with access to "a full crop of consultants in every phase of broadcasting." Mr. Robinson is vice president and general man- ager of WLAD-AM-FM Danbury, Conn., and Mr. Engel is associated with WBRY Waterbury, Conn. BMA currently has a New York mailing address: 387 E. 149th St. They feel he'll be hard put to remain long out of broadcasting. Write a book? No. Buy another radio property, per- haps an ailing independent in Chicago or elsewhere? It's highly probable (Closed Circuit, Dec. 21, 1959), though Mr. Atlass says he hasn't "even thought of it." Perhaps the answer lay in Mr. Paley's personal advice to Mr. Atlass: "... I hope you will find a formula which will be to your liking. I know it won't be easy after all these years of hard work to devote yourself to a life of leisure, but men of determination have been able to do so, and very much to their bene- fit. ..." RAB ad clinic to get two city treatment Radio Advertising bureau's annual "National Radio Advertising Clinic," in previous years has been held in New York only. This spring it will be con- ducted on successive days in New York and Chicago. The 1960 NRAC is scheduled for March 31 at the Waldorf-Astoria Hotel in New York and at the Sheraton- Blackstone Hotel, Chicago, on April 1, eve of the annual NAB convention. The two sessions will be identical in format and major content, RAB said. On RAB's agenda: Five major na- tional or regional advertisers discussing reasons for choosing radio, and the special success each has had with the medium; three agency creative direc- tors explaining strategy behind their ra- dio campaigns; a three-hour "media di- rectors roundtable" in an exchange of views between agency media directors and broadcasters, and the presentation of golden record plaques to the agen- cies responsible for "the eight most ef- fective radio commercials" of 1959. The 1960 NRAC was changed from last November until early spring as the result of a poll of agency personnel. March and April were said to be less hectic months, RAB said. Treyz has good words for FCC and ratings ABC-TV President Oliver Treyz had a good word last week for several sub- jects accustomed to criticism — the FCC, ratings, and the idea of advertisers par- ticipating in programming. In a speech stressing the importance of self-regulation instead of government regulation, he told a Minneapolis au- dience last Thursday (Feb. 25) that tele- vision is "reacting with speed" to put effective voluntary controls into opera- tion. At the same time he commended the FCC for "approaching the problem in a democratic manner reflective of the town hall and operating within the framework of a free enterprise system." He said the FCC is "treading a dif- ficult road in a climate of pressure. . . . In this climate the FCC might have been erroneously applauded for pre- cipitous acts — acts which, in a thought- ful atmosphere, critics would be the first to protect. . . . ". . . Just as the broadcaster has the prime responsibility of achieving balance in serving his community, so the FCC has the responsibility of balancing the government's role. . . ." ABC-TV he said, feels "unwise and precipitous action," even "in the form of pressure too heavily applied," might eventually put television into a strait- jacket. "The broadcasters can be held accountable for their performance," he said. "Yet their freedom of expression must be jealously guarded. There must be instilled within them a sense of re- sponsibility which of itself will breed self -regulation and permit freedom of exercise to the creative forces which have led to the tremendous growth and potential of the industry." Mr. Treyz said ratings are the device by which "the public tells us when they don't want any more of a given type of television program. . . . Their 'vote' im- mediately is transmitted to us by the rating researchers, and we serve the large majority by this mandate". Earlier in the week, at ABC-TV's breakfast presentation to New York advertiser and agency executives, Mr. Treyz went cordially into the controversial question of advertiser participation in programming. He com- mended advertisers and agencies for constructive contributions and invited them to bring their ideas to ABC-TV, where he said they would be welcome. 60 (THE MEDIA) BROADCASTING, February 29, 1960 WEAPON? Secret, no. You'll find this on both sides of the Iron Curtain. It's only a power tube for a radio transmitter. But weapon, yes. The power of radio is a weapon of destruction or construction . . . and only on our side of the Iron Curtain could that power be used to broadcast a program like "Scope Unlimited" This documentary presentation of all sides of all issues is produced by the KRLA Public Affairs Department Sunday mornings at ten. "Scope Unlimited" is another illustration of KRLA leadership in modern-day, independent radio programming: music, news and service features carefully proportioned to attract, build and serve a maximum audience. Newest among the leaders serving America's greatest radio market 6381 Hollywood Blvd., Los Angeles 28 • Represented nationally by Donald Cooke Inc., New York, Chicago, San Francisco DIAL 1110 1 50,000 WATTS I RADIO LOS AN6ELES GOVERNMENT NARBA, MEXICAN TREATIES PASSED international broadcasting agreements now go to White House The Senate by a vote of 76 to 8 last week gave its advice and consent to the ratification of the 1950 North American Regional Broadcasting Agree- ment and the 1957 separate U.S. broadcasting agreement with Mexico. The prospects that NARBA would go into effect in a matter of weeks appeared favorable. It requires the signature of President Eisenhower, who was out of Washington last week, and then will be forwarded to Canada, designated as the depository nation. It would go into effect 15 days after being "deposited" at Ottawa, having been rati- fied by Cuba in 1951 and Canada in 1957. Only U.S. ratification was needed to put it into force. The U.S.-Mexico treaty has still to be ratified by Mexico, which, according to a State Dept. spokesman, has been awaiting U.S. ratification before it takes any action. The treaty will go before the Mexican Congress which convenes Sept. 1 and sits through December. It becomes effective immediately upon ex- change of ratifications between the two countries. Senate action on the two treaties was sandwiched between debates on civil rights Wednesday afternoon, with Sen. Wayne Morse (D-Ore.) seeing the broadcasting agreements through to ap- proval. FCC Comr. Rosel H. Hyde, chairman of the U.S. delegation which helped write the 1950 agreement and an architect of the 1957 Mexican pact, was sitting in the Senate gallery to watch the final vote. Participating nations in NARBA were Canada, Cuba, the Dominican Republic, the United Kingdom (for Jamaica and the Bahamas) and the U.S. Provision is made for adherence by Haiti. The U.S.- Mexico agreement is between those two countries only and was negotiated after Mexico walked out of the conference on NARBA in 1950. Serves Notice • During discussion on the treaties, Sen. Warren G. Magnuson (D-Wash.), who is chairman of the Sen- ate Commerce Committee, took a swipe at programs originating from Mexican stations at night which he said air mis- leading advertising, including solicita- tions for contributions, cancer cure ads and sale of shares of stock, all of which, he said, request that the money be sent to addresses in the U.S. where it "generally is found that . . . there is located only one person . . . using a typewriter in a one-room office." He said he hoped the Mexican government "will take more cognizance" of such programs. Among the other seven senators voting against the treaties was Sen. B. Everett Jordan (D-N.C.) who holds stock in 5-kw daytimer WBBB Burlington, N.C., and whose wife holds shares in WHKY Hickory, N.C., 5 kw day, 1 kw night directional. Sen. Magnuson served notice he was voting against the treaties and charged that the FCC over the years has pro- tected U.S. clear channels "almost to the extent of being unreasonable in some cases. They have frozen them to the detriment of the smaller stations." He said he believes engineering solutions can be reached to extend the hours of daytime am stations before the five-year terms of the treaties expire. Sen. Morse told other senators that while the treaties run five years, they can be terminated by any of the signa- tory countries which gives a year's no- tice that it is denouncing the agreement. Sen. Magnuson said the one-year denunciation clause could be used if some inexpensive way is found for day- timers to equip their stations to operate without interference to U.S. clears or Mexican clears. Sen. Morse noted objections by day- timers to the Mexican treaty had been aired by two subcommittees which he headed that daytimers requests for ex- tended hours had been denied by the FCC. He also said he had told the FCC of the senatorial expectation that the agency will give fair consideration to any requests by daytimers, individually and on an industry-wide basis, seeking improvements in their service. Sen. Frank J. Lausche (D-Ohio) com- mented that he had expected to help daytimers when he began sitting in the January hearing held by the Morse Senate Foreign Relations subcommittee, but finally concluded the overall impact of extending daytimer hours would "do far more damage than the good that would result." Round table meeting with Senate still on The "round table" conference sched- uled by the Senate Commerce Com- mittee tomorrow (Tuesday) with broad- casters, networks, advertisers and agencies was still on late last week de- spite a threat to cancel all hearings, made by Chairman Warren G. Mag- nuson (D-Wash.). Sen. Magnuson made his threat dur- ing Senate floor maneuverings by op- A new approach to the 20 year-old KOB-WABC battle A twenty year old battle over the use of 770 kc flared up again last week when the owner of KOB Al- buquerque applied to the FCC for a station in New York City taking over facilities of WABC there. The ABC-owned New York sta- tion has been trying to get KOB off 770 kc. The Commission in a Sept. 3, 1958 decision ordered both sta- tions to operate on 770 kc using directional antennas to protect each other and thus resolve the contro- versy which began in 1941. ABC has yet to act on the FCC order and has said that the Commission can- not legally duplicate 770 kc without also acting on the proposed duplica- tion of other clear channels (Broad- casting, Oct. 13, 1958). KSTP Inc., licensee of KOB told the FCC in its application that it "requests the facilities of WABC . . . which has a renewal application pending." KSTP Inc. has filed for 50 kw with a directional antenna at night on 770 kc. The directional antenna, the applicants assert, will provide protection to co-channel sta- tion KOB. The WABC renewal ap- plication contains no proposal to di- rectionalize. KSTP Inc. proposes to spend $1 million in building the station. It would operate seven days a week, 24 hours a day. The applicants esti- mate their operating cost at $450.- 000 for the first year. Revenue for the first year is expected to be $525,000. The company has listed cash and liquid assets of $2.5 mil- lion. Principals are Stanley E. Hubbard, majority owner, and four other partners. In addition to the Albu- querque station, they also own WGTO Cypress Gardens, Fla., and KSTP-AM-TV St. Paul, Minn. 62 BROADCASTING, February 29, 1960 To paraphrase the old "Don't-look-now, — BUT" admonition, urgency compels us to say : DO look — BECAUSE this year's NAB Convention is almost at hand ! April 3 to 6. A month away ! As always, it will attract an attendance from all segments of the broadcast advertising business . . . and an attention from TV and radio executives in every corner of the nation. As always, too, Broadcasting Magazine will serve this widespread interest with three of the most heavily-read issues it publishes each year: (1) pre-Convention on March 28; (2) during the Con- vention, April 4; and (3) post-Convention, April 11, rounding up everything that made news. To accomplish this with the authoritative com- pleteness that only Broadcasting can, a full-scale news room is being set up in Chicago — staffed with a dozen of Broadcasting's most experienced edi- tors, equipped with direct lines to the Broadcast- ing headquarters in Washington. These facilities (more extensive than those of all other TV-radio journals purporting to cover the Convention) assure BROADCASTING readers of thorough reports on every meeting, every committee session, every social affair. They'll probe out the trends and tenor of the Convention, its unexpected develop- ments, undercurrents, and color. Skilfully edited, the result is the most authentic, comprehensive panorama of NAB's 1960 conclave anywhere — and indispensable as a guide to what's happening. It adds up to a triple-barreled opportunity, too, for anyone with an advertising message that's aimed at TV-&-radio's busiest decision-makers. You get the year's biggest bonus of attention with each of these three big issues, and at no increase in rates. // you haven't reserved your space yet, this is the hour to get cracking! It's only days to deadlines — so wire or phone the nearest Broadcasting office today. 25,000 circulation guaranteed. Broadcasting s Convention Issues 25,000 Circulation Guaranteed Paar's woes change from W.C. to D.C. NBC last week slapped a "no com- ment" policy on a report by the House Legislative Oversight Subcommittee that it wrote to the network Wednes- day asking for a copy of a five-minute kinescope telecast on the Jan. 12 Jack Paar Show. Raymond W. Martin of the subcom- mittee staff said the House group wants to determine if the kinescope was in fact a "commercial" for a Florida real estate development and, if true, wheth- er it was paid for by the beneficiary and announced as paid by the network. The Miami Herald has reported Mr. Paar as acknowledging he bought a $35,000-$40,000 piece of property in a Key Biscayne real estate develop- ment shown in the film, which, the newspaper reported, "ostensibly" was a filmed air view of a nearby monu- ment of historic interest, the Cape Florida Lighthouse. The Herald said the film was shot Jan. 7 from a blimp. It added that Mr. Paar acknowledged during the Jan. 12 telecast that he had made a deposit on and agreed to buy a lot in the de- velopment, where he said he intended to build a house. The real estate devel- opment, the newspaper said, has been promoted by the California and Florida firm of Dessler & Garfield, an "operat- ing company" of Lefcourt Realty Corp., listed on the American Stock Exchange. The newspaper added that when Mr. Paar "walked out" of NBC, (Broad- casting, Feb. 15) he was flown to Miami by Dessler & Garfield in a private plane. A reporter for the Miami Herald Landowner Paar Upstaged by Oversight? said Thursday that Mr. Paar's name and picture has been used in promo- tions by other Florida real estate de- velopment groups but that no broadcast- ing tie-ins have been established. He said he had tried without avail to talk to Dessler & Garfield and to NBC. NBC said Thursday it had no com- ment except that the subcommittee letter had not been received. It was ad- dressed to James A. Stabile, vice president for talent and contract ad- ministration. ponents and proponents of civil rights legislation last Tuesday. Southern senators, who head most of the committees in the Senate, objected to plans by Senate Majority Leader Lyndon B. Johnson (D-Tex.) to keep that body in session evenings until civil rights proposals are acted upon. They contend they are being unduly rushed by this schedule. Some threaten- ed to cancel committee meetings, others to make frequent quorum calls (which require senators to leave committee meetings to go to the floor). Although Sen. Magnuson reportedly had cooled down later in the week, he said during the debate: "... I an- nounce for the [Congressional] Record tonight that unless there is some change in the situation, all hearings scheduled by the Committee on Interstate & For- eign Commerce during the next two weeks will be called off and postponed to a later date." Highest court upholds Ike's spectrum powers The Supreme Court last week refused to reconsider a ruling that upholds the President's power to take over spectrum space for government use. The court had been asked to reconsider the de- cision handed down by the U.S. Court of Appeals last November (Govern- ment, Nov. 23, 1959). Last April the FCC ordered the re- allocation of a number of bands from civilian to military use at the request of the Office of Civilian Defense Mobiliza- tion. Among these were the 420-450 mc band (amateur) and the 8500-9000 mc band (radio navigation). The action was protested by Bendix Aviation Corp., Aeronautical Radio Inc. (Airinc), and the Air Transport Assn. The U.S. Court of Appeals, which called for and re- ceived under seal the secret military reasons for requiring these bands, re- affirmed that the Communications Act gives the President the last word in allocating the radio spectrum. The Supreme Court refused to recon- sider the appeals court's decision. As it stands, Bendix and the other pro- testants may use the bands, with ap- proval by the FCC, but must get off later to let the government have their exclusive use. St. Louis ch. 2 case gets nearer decision Parties involved in the controversial St. Louis ch. 2 case rehashed the issues involved as the FCC received their pro- posed findings to the initial decision to be rendered by Hearing Examiner Horace Stern. The St. Louis case was returned to the FCC for rehearing and reconsidera- tion when the Supreme Court asserted jurisdiction following an appeal for certiorari by Sangamon Valley Broad- casting Co. This followed disclosures before the Harris Oversight Subcom- mittee that Harry Tenenbaum, a prin- cipal of Signal Hill Telecasting Corp. (KTVI [TV] St. Louis) had off-the- record talks with commissioners while they were considering a move of ch. 2 from Springfield, 111., to St. Louis. San- gamon Valley was the unsuccessful Springfield ch. 2 applicant. WMAY Springfield won the grant but was switched to ch. 36, moving into Spring- field from St. Louis, after ch. 2 was moved out. WMAY has since surren- dered the ch. 36 permit (Broadcasting, Feb. 1). Last week Sangamon told the FCC that by issuing Signal Hill a special temporary authorization on ch. 2 it had performed "a licensing action. This act taken by the Commission stands as an entity, and it was the ex parte ef- forts of [Harry] Tenenbaum which transformed the so-called rulemaking proceeding into one clearly involving li- censing." Sangamon asserted that the ex parte contacts made by Mr. Tenen- baum were "grossly improper" and that KTVI should be "disqualified to receive any grant on ch. 2 in the future." Signal Hill however reaffirmed that any ex parte representations made by Mr. Tenenbaum "were not of such a nature as to require disqualification . . . from receiving a grant. . . ." There is no evidence, Signal Hill said, "that the ex parte approaches and presenta- tion influenced the Commission in the vote adopting . . . deintermixture. . ." American Broadcasting-Paramount Theaters and WICS (TV) operating on ch. 20 in Springfield upheld the 1957 FCC decision to deintermix Springfield by deleting ch. 2. AB-PT asserted that there was "noth- 64 (GOVERNMENT) BROADCASTING, February 29, 1960 ing disclosed by the . . . hearing [which] taints ... or voids the result which the Commission reached in its report and order of March 1, 1957 and the action taken should be reaffirmed and reinstated." WICS said that "Mr. Tenenbaum's conferences with the Commission ... in no way vitiated the Commission's deci- sion." Earlier, on Feb. 19, the Commission's Office of General Counsel recommended that the FCC set aside its March, 1957 order and reconsider the case on merits because of the ex parte approaches which occurred during the rulemaking proceedings. The findings were signed by Edgar Holtz, associate general counsel, and recommended that none of the parties in the proceeding should be disqual- ified but that the conduct of Harry Ten- enbaum "should be held to reflect adversely upon Signal Hill Telecasting Corp. from a comparative standpoint in any licensing proceeding which may be held with respect to . . . ch. 2." L.A. convention gets heavy space demand Requests already received from broadcasters for working space and sleeping accommodations at the 1960 national convention of the Democratic Party indicate that the July 11-15 sessions will receive the greatest radio and tv coverage ever given any similar political event, J. Leonard Reinsch, general convention chairman, said last week. Mr. Reinsch was in Los Angeles, where he has opened permanent con- Open door • J. Leonard Reinsch, chairman of the Democratic national convention, and Gloria Coe, office man- ager, move into their new permanent convention headquarters in the Hotel Biltmore, Los Angeles. vention headquarters at the Hotel Bilt- more. Gloria Coe, office manager, will be in charge of the offices during Mr. Reinsch's absences on party business elsewhere or to take care of his regu- lar duties as executive director of the Cox broadcast properties (WSB-AM- FM-TV Atlanta, Ga.; WHIO-AM-FM- TV Dayton, Ohio; WSOC-AM-FM-TV Charlotte, N.C.). Telephone number is Madison 5-3500. The Democratic convention chair- man urged broadcasters who desire hotel space in Los Angeles during con- vention week, to get their requests to him at once, at convention headquart- ers. Requests for working space at Los Angeles' new Sports Arena, should be addressed to Bill Henry, House Radio- Television Gallery, Washington, D.C. Give FCC, networks some respite — Allott Congressional investigators ought to give the FCC and the networks a breathing spell, Sen. Gordon Allott (R-Colo.) said last week. Sen Allott said the FCC is "ade- quately prepared to handle gross mis- use of our airwaves" and the networks have shown a "willingness and ability to properly control their program- ming." The Coloradan entered in the Con- gressional Record an editorial from the Rocky Mountain News, Denver, urg- ing restraint in attempting to pass new laws, and an article from the Saturday Review by Elmo Roper on the results of a poll, which showed only 4% of the public feels the tv quiz rigging dis- closures "show just how bad television is," while 65% said that although fixed tv quizzes were wrong, all television can't be condemned because of these incidents. FCC, FTC slated for payola report The FCC is to testify this Thursday afternoon and the Federal Trade Com- mission Friday morning on their prog- ress against tv deceptions and payola. The House Legislative Oversight Subcommittee then will recess its hear- ing until late March when it is expected to spend several days looking into the disc jockey, music publishing, record- ing, pressing and merchandising activi- ties of ABC-TV star Dick Clark. A subcommittee staff member said a specific date has not been set for these hearings, but that they will not conflict with hearings to start March 1 5 on two regulatory agency reform bills by the House Commerce Committee, which Rep. Oren Harris (D-Ark.), Over- KJEO-TV Central California's # 1 Prime Time Station with proof from the viewers themselves:* Channel *ALL A WEEK DELIVERS MORE VIEWER HOMES FROM 6 to 10 P.M.! (Source: Current ARB with 34.8 Rating) Yet KJEO-TV rates are right with the lowest in the area. See your H-R Representative early for your best prime time buys. J Fresno, channel C a I i f o r n J.E. O'Neill — President Joe Drilling — Vice President and General Manager W.O. Edholm — Commercial Manager See your H-R representative H'R^^ BROADCASTING, February 29, 1960 6? FCC rules on new Sec. 315 in KWTX case Weather reports are "bona fide news." And because of that, a sta- tion whose weatherman happens also to be a political candidate does not have to give equal time to his opponent. This, in effect, is what the FCC tentatively decided last week in the first application of Sec. 315 since the law was amended last year exempting newscasts from equal time demands. Although the ruling is not yet final, the Commission Wednes- day (Feb. 24) instructed its staff to prepare a declaratory ruling that KWTX-AM-TV Waco, Tex., is not required to give one William H. Bingham free time because the sta- tions' weathercaster and Mr. Bing- ham are rival candidates for the state legislature. The FCC instructions came on a 5-1-1 vote, with Comr. T. A. M. Craven dissenting and Comr. Robert E. Lee abstaining. Comrs. John C. Doerfer, Rosel H. Hyde, Robert T. Bartley, Frederick W. Ford and John S. Cross said that KWTX' weatherman-turned-candidate is ex- empt under the amended statute. The benchmark decision, if it is allowed to stand when it comes up for final Commission action, will furnish an important guide for all stations in similar future instances. It apparently will reverse in part and leave standing in part a 1958 FCC decision involving a candidate - broadcaster on KFPW Ft. Smith, Ark. (Broadcasting, Oct. 6, 1958). In that case, the FCC ruled that KFPW would have to grant time to an opponent of J. B. Garner, a com- mentator, newsman and special feature announcer for the Arkansas station. Criteria Used • The Commission majority reportedly cited the follow- ing as basis for its instructions: (1) the weather information is a regular portion of a regularly scheduled bona fide newscast, specifically ex- empted by the amendment; (2) the weatherman in question, Jack Woods, is a fulltime employe of KWTX-AM-TV; (3) he has been with the stations since 1957, long before he entered the current race for the state legislature; (4) there is no evidence of any subterfuge by and between KWTX and/ or Mr. Woods; (5) Sec. 315 does not give the Commission clear guides and absolute standards and it must make rulings on a case-by-case basis, and (6) if new exemptions to Sec. 315 are to prove workable, the FCC must be given authority to use its own discretion. KWTX President M. N. Bostic asked the FCC for a ruling on the question after Mr. Bingham had sought time on the stations because of Mr. Woods' regular appearances. Largest single stockholder (29%) in KWTX is Lady Bird Johnson, wife of Sen. Lyndon B. Johnson (D.- Tex.), Senate majority leader. sight chairman, also heads. The Subcommittee spokesman esti- mated at 20 the number of broadcast- related enterprises in which Mr. Clark held interests before ABC-TV last November ordered him to divest him- self of them or be dropped from the network (Broadcasting, Nov. 23, 1959). Meanwhile, the subcommittee showed a continuing interest in the disc jock- eys' convention last year at Miami Beach by subpoenaing last week the records of six more hotels in the area to find who paid for what. They are the Beau Rivage, Balmoral, Bal Harbour, Shamrock Isle and Singapore, all Miami Beach, and the Sir John, Miami. The House group already has heard testi- mony on record companies picking up tabs at the Americana Hotel, where the main convention was held. The subcommittee also last week be- gan looking into a five-minute film broadcast Jan. 12 on NBC-TV's Jack Paar Show (see page 64). WMTR owners cited A civil treble-damage antitrust suit, charging conspiracy to obstruct and delay an FCC application, has been filed by Broadcasters Inc. and its presi- dent-65% stocksholder, Merrill S. Morris, against WMTR Morristown, N.J., and its owners. The suit, which asks $501,000 in damages, charges that the Croy family, owners of WMTR and WCRV Washington, N.J., encouraged filing of a competing application against that of Broadcasters Inc. for 1590 kc with 500 w daytime in South Plainfield, N.J., in order to main- tain their position in the area. The suit was filed in U.S. District Court, Tren- ton, N.J. Rep. Rogers urges making payola a crime Two congressmen, both members of the House Commerce Committee, last week urged action aimed generally at payola. Rep. Walter Rogers (D-Tex.), also a member of the House Oversight Sub- committee, said there is a need for a federal law making commercial bribery a crime. Some states already have such laws. Rep. Rogers said the Oversight hearing on payments by record com- panies to disc jockeys shows a pattern of "deception, deceit and cheating." Rep. Torbert H. Macdonald (D- Mass.) urged approval of his bill (HR 5864) which would abolish fourth-class mailing privileges enjoyed by popular record companies. The Internal Reve- nue Service has interpreted a 1958 law allowing such mailing privileges for educational records as covering all phonograph records. Rep. Macdonald said the privilege amounts to government subsidy to pro- ducers of rock 'n' roll records. He said the postmaster general supports his bill, which awaits action by the House Post Office & Civil Service Committee. Montana court weighs tv property rights Question of property rights in a tv station's programs is under considera- tion by a Montana district court, follow- ing a day and a half of hearing Feb. 18 and 19. The suit for a declaratory judgment was filed last year by Ed Craney's KXLF-TV Butte, Mont., against He- lena Tv Inc., operator of a commun- ity antenna system in that city. Argument was heard by Montana District Judge W.W. Lesley. Represent- ing Mr. Craney was former Montana Supreme Court Judge Ralph Ander- son; representing Helena catv were A. B. Scribner, Helena; George Shiffer, New York and E. Stratford Smith, Washington. Judge Lesley gave the defendants 20 days to file proposed findings and a brief on the law; the plaintiffs 20 days to reply and another five days for de- fendants to rebut. The judge said he hoped to get a decision out in about two weeks after all the documents were in. The court suit, which asks no dam- ages, is one phase of a dispute between Mr. Craney and the Helena catv op- erators. The fight also is before the FCC which last August heard oral argument on Mr. Craney's protest against the establishment of a micro- wave relay to bring Spokane tv sig- nals to Helena via the catv system. 66 (GOVERNMENT) BROADCASTING, February 29, 1960 FCC TO HILL Objects to 'conflict of interest' House bill The FCC last week objected to provi- sions in bills being studied by the House Antitrust Subcommittee. The agency feels they would limit the opportunities of government employes to enter the commercial end of the industry which their agency regulates. For several days, the subcommittee, headed by Rep. Emanuel Celler (D- N.Y.), has been holding a hearing on measures to tighten and codify bribery and conflict-of-interest laws. The group is due to get another, similar bill, the Senate version of which was introduced last week (see story this page). FCC Views • FCC comments on the pending bills were presented Friday (Feb. 26) by General Counsel John L. FitzGerald. In his prepared statement, Mr. FitzGerald said commissioners and FCC employes may devote most of their professional life to specialized govern- mental regulatory agencies. "To prohibit them, after long years of service in the public interest in a highly specialized field, from using that competence for a period of two years after leaving such employment, appears to us to be in- equitable," Mr. FitzGerald said. He recommended that Congress not go beyond a current provision of the Communications Act which prevents a former commissioner, who leaves the FCC before his term expires, from rep- resenting any person before that agency Moon over Maine WFST-AM-FM Caribou, Me., notified the FCC Feb. 26 it plans to apply for an am and an fm station to be located on the moon and would like to be informed of channel availabilities. Elby Stevens, vice president-gen- eral manager, wrote Mary Jane Morris, FCC secretary, and said WFST wants to install a trans- mitter "four miles north of Hip- palus near the sea Mare Hum- arum." Latitude is specified as ap- proximately 20 degrees south lati- tude and 30 degrees east lon- gitude. Studio would be on the moon too: "We further propose that the studio be located in Loewy with remote control operation of trans- mitter from studios at Loewy or Earth." Power would be 50 kw on 600 kc "non-directional except toward Earth." The fm station would have 10 kw power on 97.7 mc. for one year. Such a restriction is not placed upon commissioners who serve their full term. The Commission spokesman also hit proposals of HR 7556 which would (1) make it unlawful for anyone to employ or offer to employ any govern- ment official at any time in a two-year period prior to termination of his gov- ernment service who has "dealt" with any business of the offering firm be- fore the government, and (2) prohibit any government employe from accept- ing a job from any such person or firm. Such a law would keep "competent persons from entering government service for fear of jeopardizing their future personal opportunities," Mr. FitzGerald said. Also, he pointed out, in a criminal statute the word "dealt" as used is "both vague and indefinite." Similar provisions are also contained in HR 7157. Mr. FitzGerald said, however, that it would be appropriate to prohibit for- mer officials and employes from using confidential information acquired on particular matters while in government service on the same matters after leav- ing the government. Presidential Authority • The FCC took a dim view of provisions in HR 2156 which would authorize the Presi- dent to declare void in certain instances licenses granted by the Commission. "Delegation of this authority to the President to void and rescind the li- censes and other privileges would, in- sofar as the FCC is concerned, be in- consistent with the principle that the Commission is an independent regula- tory agency . . ." Mr. FitzGerald told the Celler committee. He said that the proposed govern- ment ethics bill, HR 2157, coincides in many areas with what the Commission itself already has prescribed in a 1954 policy statement. The witness pointed out that the FCC has recommended repeal of the honorarium provision of the Communications Act and that a bill (S 1735) to this effect already has passed the Senate. The Commission is in "complete ac- cord" with provisions of HR 2157 pro- hibiting ex parte contacts, Mr. FitzGer- ald stated. He again pointed out that the agency has made legislative pro- posals of its own in this area. N.Y. Bar's 'conflict of interest' bill An "Executive Conflict of Interest" bill (S 3080) drafted by a special com- mittee of the Assn. of the Bar of New York was introduced last week by Sens. Jacob K. Javits and Kenneth B. Keating (both R-N.Y.). Sen. Javits said the bill, drafted after SPECIFY to guard against drop- outs, tape breakage Designed specifically for critical broadcast recording applications, RCA Sound Tape features essentially flat response through- out the entire audio frequency spectrum, uniformity of output from reel to reel, and high tensile strength. Recognized depend- ability of RCA Sound Tape minimizes worry over drop-outs, distortion, tape breakage, and the loss of air time. Splice-free Mylar* base tapes are available in 2400, 3600, and 4800 foot lengths, and splice-free acetate base tapes are supplied in 2400 and 3600 foot lengths, on hub or reel. Call, your local RCA Distributor today for a comprehensive list of superior qual- ity, dependable RCA Sound Tape. •DuPont Registered Trademark RADIO CORPORATION OF AMERICA Electron Tube Division • Harrison, N. J. Another Way RCA Serves Broadcasters through Electronics BROADCASTING, February 29, 1960 67 IN THE HILL HOPPER . . . Here are capsulized versions of new legislation of interest to broad- casters and advertisers: S 3080. Sens. Jacob K. Javits and Ken- neth B. Keating (both R-N.Y.) and William Proxmire (D-Wis.) — intended to strengthen and codify bribery laws in government, pro- hibits conflict of interest of all government employes other than in legislative branch and restricts present and former government employes in performing services for those who transact business with the government or are under government regulation. Judiciary Committee. Feb. 23. HR 10605. Rep. John E. Moss (D-Calif.) — designed to protect individuals and others against defamatory or otherwise injurious statements made in broadcast interview or discussion programs purporting to be spon- taneous and unrehearsed. Commerce Commit- tee. Feb. 23. HR 10609. Rep. Kenneth A. Roberts (D- Ala.) — provide matching grants totaling $52 million to states to plan and build educa- tional tv stations and develop programs. Commerce Committee. Feb. 23. HR 10657. Rep. Dante B. Fascell (D-Fla.) — designed to prevent improper influences on federal agencies, with penalties for those who would influence and those influenced. Com- merce Committee. Feb. 25. a two-year study by the New York bar group, covers all employes in the gov- ernment except the legislative branch and would prohibit: (1) receipt of gifts, gratuities or favors given to a federal employe be- cause of his government position or if the giver does business with the em- ploye's agency or is regulated by it; (2) receipt of outside pay by a government employe for personal services unless the work is performed outside government hours and is not otherwise prohibited by agency regulations; (3) assistance by former government employes to others, whether or not for pay, in transactions with a government agency in which the employe formerly was involved. (This prohibition also would apply to partners of such former employes for a two-year period.) The bill provides for a special office in the Executive Dept. which would ob- tain conflict-of-interest reports on presi- dential nominees to offices. These re- ports, made by the Justice Dept., would be provided to the Senate committee which holds hearings on the nomination. The New York bar group recom- mended a study covering similar prob- lems in the Legislative Branch. An identical bill (HR 10575) was in- troduced in the House by Rep. John Lindsay (R-N.Y.). The House Antitrust Subcommittee headed by Rep. Emanuel Celler (D-N.Y.) currently is holding hearings on bribery and conflict of in- terest bills. Calif, congressman seeks divorcement Divorcement of broadcasting from manufacturing of broadcast equipment and radio and tv sets because of "un- wholesome" influences was urged last week by a California congressman. Rep. Harry R. Sheppard (D-Calif.) said an equipment manufacturer who operates a network is in a position of "temptation" to require a station to buy its equipment by threatening to cancel its network affiliation, a "life or death matter with individual stations." He asked that broadcast licenses be denied to a company which holds 25% or more of a company which manufactures broadcast equipment or sets. Rep. Sheppard did not explain why a manufacturer of sets only should be denied a station license except to say (after noting that new tv stations spend from $250,000 to $500,000 on equip- ment and radio stations spend up to $150,000): "It can thus be seen that the manufacturers have a big stake in the broadcast field and because of it they will attempt to influence broadcast- ing operation to serve their best in- terests as manufacturers of equipment." The California congressman was not 68 (GOVERNMENT) available for comment Thursday. His office said it does not know whether he has received complaints or intends to introduce a bill implementing his proposal. Breach of contract charged in Ariz, case The FCC last week was asked to defer action on the sale of three Arizona broadcast stations because of an alleged breach of contract. Willard R. and Wilma Shoecraft told the Commission that they had an option to purchase KCKY Coolidge, KWJB Globe and KVNC Winslow, all Arizona, from the Gila Broadcasting Co. They asserted that they had paid $1,500 as an option agreement to L.F. Hunt, li- censee president in October and had agreed to purchase the three stations within a 40-day period for $23,000. However, the Shoecrafts said that Gila Broadcasting "refused to accept the money," and entered instead into a deal with the Earl Perrin Co. for the sale of all five of their stations. The Shoecrafts have asked the Com- mission to defer action because they are suing Gila Broadcasting for an amount in excess of $100,000. They say any FCC action "would have an effect upon the litigation and might well influence . . . the court." Gila Broadcasting, aside from the three stations mentioned in the com- plaint, also owns KGLU Safford and KCLF Clifton, both Arizona. Moss introduces bill on radio-tv defamation New restrictions on broadcasters to protect individuals and groups from "defamatory or otherwise injurious statements" made on the air were pro- posed last week by a member of the House Legislative Oversight Subcom- mittee. Rep. John E. Moss (D-Calif.) intro- duced a bill (HR 10605) which would require stations to secure the names of persons appearing on interview or discussion programs, tape the programs and keep both 90 days for inspection by anyone interested. For such programs purporting to be unrehearsed, the bill would require an announcement that people on the program were "coached or rehearsed in advance" if such was the case. The Moss bill would provide for one-week suspension of licenses of stations which violate its provisions or those presently in effect which require a station to announce when it has been paid for making a broadcast. A memorandum circulated among subcommittee members last December listed alleged complaints that some sta- tions had conducted man-on-the-street and other interview programs in which persons not identified on the programs made defamatory remarks about po- litical and other figures (Broadcast- ing, Dec. 21, 1959). • Government briefs Petition granted • The FCC last week granted a joint petition by WAUB and WMBO, both Auburn, N.Y., to termi- nate proceeding on the application of WAUB for a new am station and WMBO for license renewal. WMBO protested the May 1958 grant to WAUB on economic injury grounds. The FCC, accepting the protest, or- dered WMBO to apply for renewal so that the Commission could decide in a comparative hearing which applicant could best serve the community if it found two Auburn stations would be inimical to the public interest (Broad- casting, Dec. 28, 1959). The FCC last week granted the joint petition and placed the renewal application for WMBO in the pending file. International operation • Global Broadcasting Co. has received an FCC grant for an international broadcasting station with transmitter to be located in Forney, Tex. The station, fourth such international operation authorized, will beam programs to British Guiana, Co- lombia, Ecuador, Venezuela, Surinam, Peru, Bolivia and Brazil. It will operate BROADCASTING, February 29, 1960 on 15,810 kc in the international band with 50 kw directional antenna. Global is owned by Albert L. Crain and S. Lee Braxton. Wants new ID • WESH-TV Daytona Beach, Fla., has asked the FCC to waive Sec. 3.652(a) of its rules to allow the station to include Orlando with Daytona Beach in its identification. The station said it is not seeking to "remove ch. 2 from Daytona Beach to Orlando," but seeks to give recognition to service it actually performs and renders in Or- lando. Conelrad note • Confusion arising from the availability of surplus gener- ators for radio and tv stations has prompted an FCC directive by Defense Commissioner Robert E. Lee designed to clear up the situation. The directive re-emphasizes the fact that generators obtained under the civil defense sur- plus property program may be installed only in those stations that are involved with Conelrad operations. Questions for KDYL The FCC has advised KDYL Salt Lake City that it wants to take a thorough look at the past and present ownership of the station. In a McFar- land letter, the Commission said the station's applications for transfer of con- trol and renewal of license indicate the necessity of holding a hearing. Pending is an application filed in October 1959 to transfer control (50%) of station from Chester L. and Hildred R. Price to Samuel L., Zelpha U. and O. Larry Gillette for $9,900. FCC pointed out that ( 1 ) an application for renewal, filed last summer, listed the Gillettes as 100% owners and did not mention the Prices; (2) application for transfer is "deficient, unresponsive and inconsistent . . ." with ownership rec- ords (listing Prices as co-owners) now on file, and (3) that one Milt Hale exercised control of the station for 8 months in 1959 through a lease arrange- ment with Samuel Gillette in violation of FCC rules. EQUIPMENT & ENGINEERING RCA develops super television tube A tube strong enough to bounce a tv picture through space and halfway around the world has been announced by Radio Corp. of America, Harrison, N.J. D. Y. Smith, vice president-gen- eral manager of the electron tube divi- sion, said the tube's average output is four times greater than any existing tube at its frequency rating. It is 17 inches high by 14 in. diameter, about the size of a nail keg, and will produce 5 million peak watts of long-pulse power at an average power level of 300 kw and frequency of 450 mc. It is tagged developmental type A-2346. Potentialities include outer space com- munications, intercontinental tv, missile guidance, radar and global scatter trans- mission. New research center Sylvania Electric Products Inc. has announced plans to build a new electron tube research and development center in Emporium, Pa. Matthew D. Burns, president of Sylvania Electron Tubes Div., said that the new center will be part of an intensified research program "to improve the performance and life of existing tube types and to develop new tubes to meet the increased demands of the entertainment, indus- trial and military markets." • Technical topics Switching system • Telecontrol Corp. of Gardena, Calif., is offering a new simplified method of switching multiple circuits in tv operations. Called the "building block" system, it permits simultaneous multiple circuit switching with a reduced investment in equipment for live video picture-to-picture switch- ing. Module has transistor power drive and dual rotary stepping switch as- sembly with choice of 10 or 20 outputs. New tape cartridge • Broadcast Elec- tronics Inc., Silver Spring, Md. has entered into an agreement with Visual Electronics for exclusive distribution to the broadcast industry of the Spot- master Tape Cartridge Recording and Playback units. Visual Electronics specializes in the sale of technical equipment to the industry. The Spot- master units are specifically designed to fill the need for tight programming of spots and commercial announcements through the use of continuous loop tape cartridges and electronic pulse cueing. Broadcast Electronics claims. Models of the 1960 Spotmaster will be on display at the forthcoming NAB Convention in Chicago. Relay system • The broadcast equip- ment division of Sarkes Tarzian Inc., Bloomington, Ind., has announced the development of mircrowave relay equipment for use in tv relay intercon- nection. Designed primarily for multi- hop requirements, the equipment is comprised of a terminal transmitter, terminal receiver and heterodyne re- peater. The advantage of heterodyne is the absence of demodulation. The relay can handle simultaneously wide- band tv video signals and two 15 kc audio channels. Suitable sound diplex- ing equipment is available for either single or dual sound channel operation. The company says the first multi-hop system will be installed in March. New zoom • Taylor, Taylor & Hob- son of Leicester, England, a division of Rank Precision Industries Ltd., has announced the development of a new zoom lens for image orthicon tv cam- eras. The new lens has a focal range of 2 to 40 inches. The lens will be flown to RCA at Camden, N.J., for evaluation and will be exhibited at the NAB con- vention in Chicago in April. New Zoom a r lens • Television Zoomar Co., N.Y., announced the availability of a recently developed Zoomar lens called the Super Universal Model No. 88, computed and designed to be inter- changeable on all four and one-half inch image orthicon cameras. The lens has a range of two and one-half to 72 inches. Price: $1,000. Continental Transmitters C o m Advanced design in AM Trans- mitters — Continental can in- crease your output up to 10 times in your existing space! Write for details today. MANUFACTURING COMPANY 4212 S. Buckner Blvd. Dallas 27, Texas SUBSIDIARY OF LING-ALTEC ELECTRONICS, INC. BROADCASTING, February 29, 1960 69 PROGRAMMING TV WILL BE FILMLAND DISTRIBUTOR Hollywood spokesmen say studios will engulf broadcasting Mr. Independent Tv Filmmaker move over and make way for the majors. In essence this was the message last week from Rodney Erickson, head of Rodney Erickson Enterprises and con- sultant to Warner Bros. The one-time Young & Rubicam radio-tv program- mer shared a Radio & Television Ex- ecutives Society podium in New York with a spokesman for one of the majors, John B. Burns, director of na- tional sales, MGM-TV. Television, Mr. Erickson asserted, is becoming a distribution channel for the Hollywood major studios. In time, he predicted, the typical major movie company will be run very business- like with top management principles. The studio, he concluded, hardly will resemble what has been conven- tional in recent years. For one thing, he said, the "family" management or nepotism era in studio management has about vanished. The hard-look financier has gained control, though creative minds continue to oversee pro- duction. The future Hollywood major will have tv and radio stations, station rep- resentation firms, produce tv films and distribute them worldwide, will pro- duce tv commercials and industrial films as well, while distributing features to three outlets — pay television, com- mercial tv and to theatres. Thus, he indicated, the major studios will "minimize the gamble" in multi-million dollar feature production. Mr. Erickson pointed to negatives of hour-long film series now held by the majors, such as Warner Bros., with which he is associated. He said the market value of 500 such negatives (of all hour-long shows produced for tv by Warners) once had been placed at $25,000 per negative (or a total $12.5 million) but that they probably could command "much more." Eventually, he said these hour-long shows will be sold for repeat use on television in time slots now occupied by tired fea- tures. Big Size • Mr. Erickson predicted a continued trend to what he called "in- verse acquisition" — that of tv interests acquiring motion picture studios. He cited the purchase of Universal Studios by MCA's Revue; Desilu's move into Republic Studios, and an expected move by Four Star Productions to ex- pand its operations so it can produce for motion pictures as well as for tv. He noted also that there will be keener competition among the eight movie majors already in television. He predicted more one-hour shows on net- work tv and asserted the magazine concept already is on the scene. The "tonnage users" (soaps, cigarettes and ing to program what the country club set "might like" whether or not the audience favors such programming. He declared that "Nobody will take Grandma Firestone's music ever again. Nobody can afford a show like that again." As for the film syndicator, Mr. Rodney Erickson Makes his point as John Burns (left) listens the like) are buying frequency and cir- culation by engaging in multiple-spon- sorships, he said, and already have lost program identification while apparently not regretting the development. Mr. Erickson thought the single-sponsor shows may survive but only along the fringes. He noted, too, that it was day- time programming which has opened up the method of multiple buying. Firestone's Last Stand • Mr. Erick- son was very vocal on one particular phase of tv patterns: Advertiser financ- ing of programming has not worked out, he declared, and the advertiser's "control" of programming is negligible as a result. The Firestone Tire & Rub- ber Co. lost the battle to preserve its Voice of Firestone on ABC-TV. He said this is an example of the last of the so-called stubborn advertisers wish- Erickson could find only poor pickings on station schedules. The market, he asserted, was limited tightly by network programming, by a scarcity of four or more station markets and by the pric- ing of ex-network properties in syndi- cation. He said the syndicator faces an enormous financial risk. A network contract now guarantees a profit for the film series producer, he explained. Rising income from tv cited by MGM's Vogel Television is the second "great source" of revenue for Metro-Goldwyn- Mayer Inc., President Joseph R. Vogel told stockholders at an annual meeting last week. The corporation formally adopted the new name at the meeting (it had been part of parent Loew's Inc., 70 BROADCASTING, February 29, 1960 ADULTS OF ALL AGES* LISTEN TO WOC RADIO BECAUSE... which has been separated into two parts by a government consent decree). Mr. Vogel said the great bulk of tv revenue comes from licensing of pre- 1949 films for tv and that during the year just ended 42 additional licenses were granted on contracts that will pro- duce more than $5 million. He said that since the start of licensing by MGM of its feature library, a total of $56 million in contracts had been signed, of which $31 million still is to be paid out to the company. He noted also the sale by MGM-TV of The Islanders, an hour-long series, to ABC-TV for the new season. MGM- TV also has announced that it will dis- continue competitive bidding for com- mercial and industrial film production, placing it on a more selective basis. Britannica announces newsfilm winners Bill Birch, NBC Chicago News, was selected as "cameraman of the year" in the newsfilm category of competi- tion sponsored jointly by Encyclopaedia Britannica, U. of Missouri School of Journalism and National Press Photog- raphers Assn. An award for the best "newsfilm sta- tion of the year" and special citations to six others for newsfilm coverage will be announced this week. The competi- tion, now in its 17th year, also includes still photography, to be announced in April. Mr. Birch won first prize in general news ("Little Rock Riots") second in documentary ("Fourth Coast"), and a special citation for sound-on-film on Little Rock footage. Gene Barnes, NBC, Hollywood, also won a sound- on-film citation. Other award winners: Spot news: First prize, "Kansas City Fire," Joe Adams, KMBC-TV; second, the Barnes footage on "Chavez Ravine." Two entries received honor- able mentions; "Limerick Gun Battle" by Nuzi Casavola, WGAN-TV Portland, Me., and "Mad Killers," by Irving Smith, NBC, New York. General news: Mr. Birch, first prize with "Little Rock Riots;" "Nicaraguan Invasion" by Marion Biasette, CBS, Boston, second prize; "Umbrella Man" by Jesse Sabin, NBC, New York, third prize, and "Child's Funeral" by Donald Heilemann, WITT-TV Milwaukee, honor- able mention. Feature: First prize, "Four Mood Featurettes," ME ADVERTISING IN BUSINESSPAPERS MEANS BUSI In the Radio-TV Publishing Field only BROADCASTING is a member of Audit Bureau of Circulations and Associated Business Publications by Scott Berner, WKY-TV Oklahoma City; second, "Lost Children," by Maurice Levy, NBC-Dallas; third, "Lincoln Memorial" by Mr. Sabin, and honorable mention to "Paper Back Books" by Mr. Levy. Documentary: First prize, Henry Toluzzi, NBC, assigned to Africa, with "Operation Noah;" second, Mr. Birch's "Fourth Coast;" third, Tom Priestley, NBC, New York, for "Brookhaven Laboratories," honorable mention, James Ben- nett, KLZ Denver, for "Know Your Senator;" and Joseph Oexle, NBC, Berlin, for "Rhine River;" and a special citation to Max Wolf, KWTV-TV Oklahoma City, for outstanding public service in the entry "Safe Driving." Ted Rickman, Hearst Metrotone News, won special recognition for the best over-all cover- age of a sports subject for the film "Joe Hardy in Person." Tv improvement aired in West Coast meet Time, or the lack of it, is the chief obstacle in the path of improving the quality of tv programming according to a panel of experts who discussed "How Are We to Improve the Quality in Television" Wednesday (Feb. 24) at a meeting of the Los Angeles Chapter Academy of Television Arts and Sci- ences. Jim Backus, actor-author, best known as the voice of Mr. Magoo, was mod- erator of the panel members who were Cornwell Jackson, J. Walter Thompson, vice president, Dr. Abraham Kaplan, UCLA professor of philosophy; David Levy, NBC-TV vice president in charge of programming and talent; Fletcher Markle, producer - director; Hubbell Robinson, production head; David Swift, writer-director. Unlike the movies where he was giv- en ample time for full production, Mr. Swift stated that tv is an advertising medium and that the advertiser pays the bill and runs the operation. This viewpoint was vigorously chal- lenged by Dr. Kaplan. "You can't ac- cept that answer," he told the writers, directors, producers. "You are custo- dians of a public medium. You dare not accept the premise that he who pays the piper calls the tune." Agreeing that tv is a "breathless me- dium with vicious deadlines," Mr. Levy pointed out that NBC and the other networks give creative artists ample op- portunity to work in the medium with- out interference. It's unreasonable for critics to expect to find an O'Neill drama every time they turn on their tv sets, he said. Mr. Jackson said that advertisers and advertising agencies are always on the lookout for creative talent and to give it its head in hopes of finding another Gene Rodney with another "Father Knows Best" up his sleeve. "Don't feel it's a sin to be sponsored," he coun- seled, noting that many of the world's greatest artists throughout history have also been sponsored. Traditionally, they have expected — and received — from WOC the area's most complete coverage of local, farm, sports and weather news . . as well as NBC's ex- cellent coverage and analysis of national and international head- lines. Traditionally, WOC has pro- grammed for the family, provid- ing entertainment and changing when change is desired. 1960 programming will feature music to all tastes. Traditionally, WOC personalities have been the friendliest of peo- ple — known on the streets . . . welcome in the homes. Traditionally, advertisers have used WOC to move merchandise from display to the home. 'Adults from 1S to ? spend 95% of the no- tion's EBI Facts, figures, data, statistics and other pertinent information are at the fingertips of your PGW Colonel. See him today. PRESIDENT Col. B. J. Palmer VICEPRES. Si TREASURER D. D. Palmer EXEC. VICE-PRESIDENT Ralph Evans SECRETARY Wm. D. Wagner MANAGER Ernest C Sanders SALES MANAGER Pax Shaffer THE QUINT CITIES DAVENPORT BETTENDORF IOWA ROCK ISLAND MOL1NE EAST MOLINE JIM | FM PETERS. GRIFFIN. WOODWARD, INC. EXCLUSIVE NATIONAL REPRESENTATIVES KB BROADCASTING, February 29, 1960 71 WRITERS GUILD WINS A ROUND WGA to share studio's take in post-'48 film sales to tv First major breakthrough in the strike of Writers Guild of America against the major motion picture producers came Wednesday (Feb. 24). Universal- International film studios agreed to a contract which guarantees writers a share of revenue producers get from the sale of theatrical films to television. Under the new agreement, writers will receive 2% of all proceeds from the sale of post-'48 theatre pictures to tv after deduction of 40% to cover dis- tribution costs. WGA originally de- manded 4% of the gross after distribu- tion expenses had been deducted. The WGA-U-I agreement, which runs for five years, was approved by the guild's board Wednesday afternoon and ratified by a membership meeting that evening. Writers were expected to re- turn to work immediately on pictures now in production at U-I. The contract is not contingent on agreements which may be made with any other guild or union, a WGA spokesman said. It provides that WGA may reopen the contract to negotiate terms covering films made exclusively for pay tv after two years and three months from the date the contract is signed. Although technically still a member of the Assn. of Motion Picture Pro- ducers, U-I last Nov. 3 notified AMPP of its desire to withdraw and, under the membership agreement, its mem- bership in the association will terminate May 3 (six months after the notifica- tion). For the past two weeks, U-I has been in negotiations with Screen Actors Guild and presumably will conclude a new contract with this guild as well as with WGA. SAG has also been holding almost daily negotiation sessions with a group of independent movie makers and a contract here is expected within the week. The majority of the independent producers (43 out of 56) have already signed with WGA leaving only 13 of these companies on the writers' strike list. On Thursday (Feb. 25) AMPP and SAG representatives held their first meeting since Feb. 2. Neither side would comment on the meeting be- yond the fact that it had been held and that they would meet again early this week. Before the Thursday meeting, how- ever, SAG announced that it has set next Monday (March 7) as the date for its strike. On Another Front • Screen Actors Guild has set next Monday (March 7) as the date of its strike against motion picture production companies, if talks now in progress fail to produce an agree- ment. Concurrently, SAG and the pro- ducers of films for television agreed to extend the expiration date of their cur- rent contract from March 31 by not more than 60 days, or until May 30 at the latest. The SAG strike call against the the- atrical motion picture producers was sparked by the producers' refusal to dis- cuss the subject of additional payments to actors and other workers on the- atrical pictures when these pictures are sold to television. To SAG these would be extra payments for extra use of the films. To the producers they are double pay for a single job. The same issue was responsible for the strike of the Writers Guild of America against the major movie companies, which has been in progress since Jan. 16. WGA has also been on strike against the tv film com- panies since that date. Last week, WGA reported that be- cause of the strike many tv producers have been unable to complete the full season's quota of 39 episodes for their series. They are being forced to start their summer reruns in April instead of June. SAG listed Wagon Train, Real Mc- Coys, Robert Taylor's The Detectives, Wanted Dead or Alive, 77 Sunset Strip, Laramie, Bourbon Street Beat, Donna Reed Show, Hawaiian Eye, Dennis the Menace, Lawman, The Alaskans, John- ny Ringo and Adventures in Paradise as examples of programs forced into early reruns because of a shortage of scripts caused by the writers' strike. Ain't So • A spot check of several Hollywood producers revealed no agree- ment with the WGA statement that early reruns will be needed. Most of the programs are in good shape scriptwise for the remainder of this year, it was said, with no real problems for the pro- ducers unless the strike should continue long enough to interfere with prepara- tion of programs for the new season starting next fall. The three television networks in New York also challenged WGA's assertion that reruns will come earlier this year. A spokesman for CBS-TV said "For the most part, our rerun schedule will be as planned and only a few series will be moved up about a month." An NBC- TV official claimed that the strike is not causing any revisions in its rerun time-table. An ABC-TV spokesman said the network "is considering no changes at this time." Guild representatives are scheduled to meet with network officials in New York on Thursday (March 3) to discuss the union's demands for a new contract covering live tv and radio staff and free- lance writers. WGA is reported to be seeking a 15% hike in staff wages; a 50% increase in free-lance program fees and a provision for 4% of the absolute gross foreign receipts of tapes or kines used abroad. Currently staff newswriters at NBC earn $202 weekly, with no overtime provisions. Those at CBS and ABC earn $182 for a 40-hour week and time-and-a-half for overtime. The free- lance minimum rate is $800 for a half- hour and $1,200-$ 1,500 for an hour program on a commercial basis. The sustaining rate is 85% of the commer- cial fee. The live tv and radio contract with ABC, NBC and CBS expires on March 31. Mutual is not included in the pact, since it does not employ staff or free- lance writers. FREE-VALUABLE PARADIGM! Paradigm: a pattern or example. That's what Radio Station Man- agement is in modern radio ... a side-by-side comparison of actual station operations in medium-sized markets. Radio Station Manage- ment newsletters examine practical programming and sales ideas in detail . . . ideas which can be modified and applied by other broad- casters to their own situations wherever they may be. In this time of great change in broadcasting concepts, these studies are important to every forward-looking person in radio and related fields. See for yourself — send a card to the address below for a free sample of RSM studies. LOCKHART, INC. • 3607 W. MAGNOLIA • BURBANK 1, CALIF. 72 (PROGRAMMING) BROADCASTING, February 29, 1960 Foreign Sales • Recognition of the right of the writer to share in pro- ceeds of foreign sales has been a major stumbling block in WGA negotiations with the producers of tv films. So far, the producers have not conceded the point. Previous contracts with the tv departments or subsidiaries of motion picture producers, the Alliance of Tele- vision Film Producers and the film pro- duction divisions of the tv networks do not call for any payment to writers for foreign telecasts. The WGA board has not called a strike against the tv networks over the tv film contract as it has against the other tv film produc- tion companies. However, such a strike has been authorized by the WGA mem- bership. Presumably WGA's reason for not calling a network strike in the tv film field is to use negotiations there as leverage against the networks in their live tv negotiations and their live tv negotiations as leverage in the tv film discussions. • Film sales Play of the Week (NTA) Sold to WGN-TV Chicago, WAFB- TV Baton Rouge, KFSD-TV San Die- go, WSB-TV Atlanta and WDSU-TV New Orleans. Now in 15 markets. Trackdown (CBS Films) Sold to WGAL-TV Lancaster. Pa.: KJEO (TV) Fresno, Calif.; KODE-TV Joplin, Mo. Now in 65 markets. Mr. Adams and Eve (CBS Films) Sold to KROD-TV El Paso, Tex.; WGAL-TV Lancaster, Pa. Now in 47 markets. Air Power (CBS Films) Sold to KRDO-TV Colorado Springs, Colo. Now in 31 markets. You Are There (CBS Films) Sold to WMT-TV Cedar Rapids, Iowa. Now in 35 markets. Fury (Independent Television Corp.) Sold to Canadian Broadcasting Corp. for both English and French networks. Half of series to be on full station lineup of English network will be sponsored by General Foods, spon- sor of program currently on NBC-TV (Sat. 1 1-1 1 :30 a.m.). National Football League Presents (Peter De Met Productions through World-Wide Tv Sales Corp.) Sold to WOR-TV New York; KHJ- TV Los Angeles; WSM-TV Nashville; KXGO-TV Fargo, N.D.; WFBC-TV CBS-TV has signed a contract with Directors Guild of America for the filmed programs it produces. It is the first such contract the network has ever had. Formerly the studios at which CBS-TV films were made were consid- ered to be the employers of the direc- tors and these studios had contracts with Screen Directors Guild (since Jan. 1 a part of DGA). The CBS-DGA pact runs only until April 30, when the guild's contract with all film producers, theatrical or tv, expires. Main effect, therefore, is to permit CBS to sit in on negotiations of the new agreement. Neither ABC nor NBC has signed a DGA film contract. All three net- works are signatories to Radio-TV Di- rectors Guild (now, like SDG a part of DGA) contracts covering the em- ployment of directors for live programs on radio and television. These con- tracts run through the balance of this year, to Dec. 31, 1960. Greenville, S.C.; WSUN-TV St. Pe- tersburg, Fla.; WEAT-TV West Palm Beach. Fla.; WRC-TV Washington; KXMC-TV Minot, N.D.; KXJB-TV Valley City, N.D.; KBMB-TV Bis- marck, N.D.; KXAB-TV Aberdeen, S.D.; KCRA-TV Sacramento, Calif.; KBAK-TV Bakersfield, Calif.; KJEO- TV Fresno, Calif.; KOLO-TV Reno; KVIP-TV Redding, Calif.; WKRC-TV Cincinnati; WFGA-TV Jacksonville, Fla.; WCCO-TV Minneapolis and WXYZ-TV Detroit. Now in 78 markets. The Phil Silvers Show (CBS Films) Sold to KMMT (TV) Austin, Minn.; KXGN-TV Glendive, Mont. Now in 120 markets. Whirlybirds (CBS Films) Sold to KOOK-TV Billings, Mont.; WSLS-TV Roanoke, Va.; KTTS-TV Springfield, Mo.; KGNC-TV Amarillo, Tex.; KHQ-TV Spokane, Wash.; WIBW-TV Topeka, Kan.; KPLC-TV Lake Charles, La.; KSYD-TV Wichita Falls, Tex.; WDAM-TV Hattiesburg, Miss.; KWTV(TV) Oklahoma City, Okla.; WOAI-TV San Antonio, Tex.; KCPX-TV Salt Lake City; KSD-TV St. Louis; KOAM-TV Pittsburg, Kan. Now in 208 markets. Amos V Andy (CBS Films) Sold to KXLY-TV Spokane, Wash.; WDAU-TV Scranton, Pa.; WIIC(TV) Pittsburgh, Pa.; KXTV(TV) Sacra- mento, Calif.; WCYB-TV Bristol, Va.; KROD-TV El Paso, Tex.; WBRC-TV Birmingham, Ala.; WDSU-TV New Orleans. Now in 222 markets. • Program notes Outstanding • Lauren Chapin, "Kathy" in Father Knows Best, and Eddie Hodges, who played Frank Sinatra's son in the motion picture, "Hole in the Head," won the 8th annual Mars Gold Star Awards as outstanding juvenile stars of 1959. Winners were picked by vote of the nation's tv and entertain- ment editors. Awards were presented by Bob Barker on NBC-TV's Truth or Consequences, Wednesday (Feb. 24). Way out West • The adventures of a press agent in the early West will be depicted in the Drumbeaters, starring Tony Randall, a projected CBS-TV comedy series. Packagers are R.G. Productions and Bonnaker Production. A pilot will be produced in Hollywood, it was announced, with Abner J. Greshler as executive producer, and Ed Montagne, producer. The series was created by Billy Friedberg and Doc Simon. Live-film programmer • Sextant, Inc., N.Y.. has been formed as a tv and motion picture production company with offices at 510 Madison Ave., tele- phone Eldorado 5-5633. Robert D. Graff, staff producer-director at NBC- TV for the past seven years, will become president of Sextant, effective March 8. The company plans to pro- WBEN-TV BUFFALO, NEW YORK HAS JUST HOPPED ON THE GRAVY TRAIN! with NABISCO CEREALS SPONSORING '/a HR A WEEK FOR 26 SOLID WEEKS! GET COMPLETE DETAILS FROM: una llllllllHl • "'HlllllllllH • lllDBlilll • UNITED ARTISTS ASSOCIATED, INC. BROADCASTING, February 29, 1960 73 duce both live and film tv programs and will announce its four properties and other projects within the next week. At NBC-TV some of the productions on which Mr. Graff worked were the Wisdom series. Assignment Southeast Asia and Assignment India. Change in hq • MCA-TV Ltd. reports that its international headquarters hence- forth will be at the offices of MCA Canada Ltd. at 180 University Ave., Toronto, Canada. It will be under the supervision of Peter McDonald and Gunnar Rugheimer, vice presidents of MCA Canada Ltd., with Mr. Rugheim- er covering the Western Hemisphere and Mr. McDonald the Eastern Hem- isphere. 'Spearhead' public affairs • WBTV (TV) Charlotte, N.C. has come up with a new public affairs program series titled Spearhead. Scheduled for prime evening hours, the series will depict the progress of the Carolinas in programs of varying lengths. First show (IV2 hours) featured a team of Charlotte surgeons performing open- heart surgery on a 4-year-old girl. Other programs will include a 15- hour telethon in behalf of the Fine Arts Fund, participation in a SAC bomber raid on the city and entertain- ment features. The series is produced by Robert L. Rierson, WBTV program operations manager. Ciro's series • Paramount Television Productions has closed a deal with Frank Sennes, night club impresario, to tape and syndicate a musical variety series to be called Celebration at Ciro's, taped at that Hollywood night spot. A 30-minute pilot was filmed Feb. 15. Mr. Sennes is executive producer and Larry Peerce is director. Dickens on tv • Video-Tel, N.Y., has obtained distribution rights to a new half-hour tv series, Tales From Dick- ens. Negotiations for the contract were handled by Joseph Brandt, Video-Tel consultant, and Harry Alan Towers, Here are the next 10 days of network color shows (all times are EST). NBC-TV Feb. 27, March 1-4, 7-9 (6:30-7 a.m.) Continental Classroom. Feb. 27, March 1-4, 7-9 (11-11:30 a.m.) Price Is Right, participating spon- sors. Feb. 27, March 1-4, 7-9 (12:30-1 p.m.) It Could Be You, participating spon- sors. Feb. 29 (10-11 p.m.) Ponds Presents Paris a la Mode, Ponds through J. Walter Thompson. March 1, 8 (8:30-9:30 p.m.) Ford Star- time, Ford through J. Walter Thompson. March 1, 8 (9:30-10 p.m.) Arthur Mur- ray Party, P. Lorillard through Lennen & Newell and Sterling Drug through Norman, Craig & Kummel. March 2, 9 (8:30-9 p.m.) Price Is Right, Lever through Ogilvy, Benson & Mather and Speidel through Norman, Craig & Kummel. March 2, 9 (9-10 p.m.) Perry Como's Kraft Music Hall, Kraft through J. Walter Thompson. March 3 (9:30-10 p.m.) Ford Show, Ford through J. Walter Thompson. March 4 (8:30-9:30 p.m.) The Art Car- ney Show, A.C. Sparkplug through Camp- bell-Ewald and United Motors Service General Motors through D. P. Brother. March 4 (9:30-10 p.m.) Masquerade Party, Hazel Bishop through Raymond Spector and Block Drugs through Grey Adv. March 5 (10-10:30 a.m.) Howdy Doody Show, Continental Baking, Nabisco through Ted Bates. March 5 (10:30-11 a.m.) Ruff and Reddy Show, Bordon through Benton & Bowles. March 5 (7:30-8:30 p.m.) Bonanza, RCA through Kenyon & Eckhardt. March 5 (9:30-10:30 p.m.) Journey to Understanding, American Motors through Geyer, Moray, Madden & Ballard and Norelco through C. J. LaRoche. March 6 (1:30-2 p.m.) Frontiers of Faith. March 6 (8-9 p.m.) Breck Sunday Show- case, Breck through Reach, McClinton. March 6 (9-10 p.m.) Dinah Shore Chevy Show, Chevrolet through Campbell-Ewald. March 7 (10-11 p.m.) Steve Allen Plym- outh Show, Plymouth through N.W. Ayer. British producer of the series. International expansion • Independ- ent Television Corp. is expanding its sales force with a new office in Mexico, a second branch in Canada and ar- rangements for sales and dubbing in Brazil. Henry Ehrlich heads the Mexi- can office. The new Canadian base is in Montreal, staffed by William B. Clapham, manager, and Donald Roe, sales representative. Both report to Toronto where John E. Pearson heads ITC of Canada Ltd. In Brazil, Cine- Castro Labs has signed an exclusive agreement to sell ITC products and dub in Portuguese. ITC currently has a portfolio of 22 shows sold in 43 countries. Tv information • WNDU-TV South Bend, Ind., has inaugurated a series of five minute programs designed to give listeners a clearer and more compre- hensive idea of what the television in- dustry is trying to accomplish. Ac- cording to W. Thomas Hamilton, gen- eral manager of the Notre Dame U. station, the series covers such areas as advertising and general welfare; broad- casting in the public interest; careers in tv, and the tv generation. Mr. Hamilton delivers the talks. Youth forum • A series of programs which bring together leaders in various fields discussing the problems facing youth has been started by WLAC-TV Nashville, Tenn. Dr. Ray Balester, a professor in psychology at Vanderbilt U., and Mrs. Ruth Talley, WLAC-TV public relations director, serve as co- moderators. The programs are filmed and are made available to tv stations throughout the state and to schools and social organizations. Free film • The Commonwealth of Nations, a public service tv film series, will be available to stations after April 1 through the British Information Service at no charge. There are 13 half -hour films in the series dealing with history and current affairs of the British Com- monwealth. They were produced by the National Film Board of Canada. Each film presents a comprehensive camera report on various cultures customs, traditions and philosophies of the mem- ber nations of the British Empire. Bar series • ABC - TV has engaged Hubbell Robinson Productions to pre- pare a new one-hour series entitled Logan. A Lawyer's Story for the net- work's 1960-61 season. Scheduled to start production late February at Re- vue Studios in Hollywood, the series will offer fictionalized versions of un- usual litigations as experienced by a young New York attorney, it was said. Mr. Robinson is executive producer and Jules Bricken, producer. Cartoon comeback • Manhattan Pro- ductions Inc., N.Y., has acquired 260 Winky Dink & You cartoon for syndi- cation, with stations participating in re- turns on tracing kits sold in conjunction with the show. Winky Dink & You was on CBS-TV for 3*/2 years. The cartoons run 5-6 minutes and can be used alone United Press International C Facsimile Newspictures and United Press Movietone Newsfilm Build Ratings J 74 (PROGRAMMING) BROADCASTING, February 29, 1960 or with live scripts also in the package. Frank Abrahams, former Goodson-Tod- man Productions writer who left to es- tablish Manhattan, said that sale of the tracing kits could be handled by sta- tions, or through retailers or from New York. More than 10 million were sold at 50' cents during the network run, he said. Manhattan Productions is at 232 E. 79th St., New York 21. (phone But- terfield 8-5106). Tax story available • The prize-win- ing film by the Internal Revenue Serv- ice, Since the Beginning of Time, is now available for telecasting in either color or black and white. The prize was awarded by Film Media magazine. The 27-minute documentary, which relates the behind-the-scenes story of the IRS, is complete with sound, com- mentary and musical score. Interested stations should contact the District Di- rector of Internal Revenue in their own areas of operation. Sea1 series set • Screen Gems, Holly- wood, has entered into a co-production deal with Jana Enterprises for a new series, Sea Rover. It's a creation of Art and Jo Napoleon; Harry Ackerman is executive producer. Etv gets 'Viruses' • The U. of Califor- nia, with a grant of $109,980 from the National Science Foundation, will make a series of eight half-hour films. The films, designed for educational tele- vision and for use in schools, will be called The Nature of Viruses. They will be distributed through the National Educational Television & Radio Cen- ter. Production will be handled by etv station KQED (TV) San Francisco. New TCF-TV series 20th Century Fox Television is to produce a new half-hour series, Hong Kong, for ABC-TV. The series will star Rod Taylor. TCF-TV also has completed plans to produce another new tv series with "faith and religion" as the theme. It would use family situa- tions with contemporary religious themes and have a "continuing charac- ter." The company also has three pilots for other series to be ready for screen- ing within two weeks. Directors' tv awards Phil Karlson won the top tv film award of Directors Guild of America for his direction of "The Untouchables, Parts 1 and 2." The shows which were filmed by Desilu Productions, with Vin- cent McEveety as assistant director were later made into a series. Others honored for outstanding tv film directorial achievements during 1959 at DGA's an- nual awards banquet Feb. 6 were: John Brahm, for "Time Enough at Last" FATES & FORTUNES Broadcast Advertising ford> steers & shenfiew, n. y. Mr. Mathews • David Mathews, director of network programming for Ful- ler & Smith & Ross, Los Angeles, named vp. He will head agency's west coast tv production which is in midst of great ex- pansion. Mr. Munsell • John V. Doyle, Harold J. Hubert and John W. Clason, account super- visors. Campbell-Ewald Co., Detroit, named vps. Mr. Doyle is supervisor on General Motors institutional advertis- ing, Mr. Hubert on Burroughs Corp. and National Steel Corp. and Mr. Cla- son on Firestone Tire & Rubber Co. • Wayne Stuart-Bullock and Gene Federico join Benton & Bowles, N.Y., as creative supervisor and art group head, respectively. Mr. Stuart-Bullock formerly was group head at McCann- Erickson; Mr. Federico was art director with Douglas D. Simon Adv., there. • R. Richard Carens, account super- visor, and Kenneth W. Price, account executive, named vps at Doherty, Clif- BROADCASTING, February 29, 1960 • Bill Munsell, vp of Campbell-Mithun, Minneapolis, trans- fers to Los Angeles office in expansion move. He joined agency in 1958 as ac- count executive. He previously was mer- chandising manager of Des Moines (Iowa) Register & Tribune. • Brooks Emory, formerly senior vp of Lennon & Newell, joins BBDO, N.Y., as account group head on War- ner-Lambert Pharmaceutical Co.'s Bromo-Seltzer account. • Donald Smith, formerly senior ac- count executive at Leo Burnett Co., and advertising and sales promotion direc- tor of Crosley-Bendix, appointed execu- tive vp of Consumer Div. of Tobias, O'Neil & Gallay, Chicago. • George Griswold Jr. promoted to director of publications of Bell Tele- phone Labs, N.Y., AT&T subsidiary. He is in charge of advertising and pr. • Cyrus C. Young, recently research segment of Twilight Zone, filmed by Cayuga Productions with Edward Dea- nault as assistant; Robert Florey, for "The Innocent Assassin" program of Westinghouse-Desilu Playhouse, filmed by Desilu with Mr. McEveety as assist- ant; Tay Garnett, for "The Jake Lingle Killing" segment of The Untouchables, filmed by Desilu with Mr. McEveety as assistant; Chris Nyby, for "The Jenny Tannen Story" segment of Wagon Train, filmed by Revue Productions, with Car- ter DeHaven Jr. as assistant; Don Weis, for "Survival," a program of the Gen- eral Electric Theatre series, filmed by Revue with Hilton Green as assistant. Radio short-subjects Banner Radio has been formed as a new radio programming division of Banner Films Inc., New York, with Murray Grabhorn appointed sales man- ager. The new division has a short-sub- ject catalog that can provide program- ming for radio stations with exclusivity granted in individual markets. The new service has five-minute and one-minute shorts using name talent: Joey Adams and guests, Lou Parker, Titus Moody, Ann Thomas (Maurine the maid), Ken Delmar (Sen. Claghorn) and personalities in sports and other fields. ^ part of Pj While serving a single station market, WTHI-TV fulfills its public service re- sponsibilities in a way that has gained for it the appre- ciation and support of its entire viewing area ... a cir- cumstance that must be re- flected in audience response to advertising carried. Five full y2 hours of local public service program- ming each week. WTHI-TV CHANNEL 10 CBS • ABC TERRE HAUTE INDIANA Represented Nationally by Boiling Co. 75 account executive at BBDO, appointed director of development for Advertising Research Foundation, N.Y. • Richard H. Hehman, account execu- tive, and William S. Wheeler, ac- count supervisor, both Chicago, and William E. Mansell, account execu- tive, and Joseph H. Hoffman, creative supervisor, both Minneapolis, all elected vps of Campbell-Mithun Inc. Daniel W. Keefe Jr., formerly with McCann- Erickson, N.Y., to C-M, Chicago, as account executive. • Walter A. Scott and Allan Nixon join art department of Smith. Hagel & Knudsen, N.Y., as associate directors. Mr, Scott was art director at BBDO: Mr. Nixon, art director at Ellington Co., N.Y. • G. Newton Odell, formerly vp in charge of marketing and cre- ative services at Jos- eph Katz Co., joins Compton Adv. as vp and account execu- tive in Socony Mobil group. Mr. Odell • Taylor Rhodes, director of research for Foote, Cone & Belding, San Fran- cisco office, appointed director of media and research. • George P. Haller, formerly with J. Walter Thompson Co., to Rose-Martin, N.Y., as associate media director. • Abby Rand, account executive for Joe Wolhandler pr firm, named vp and publicity coordinator. • Norman Warren appointed corpo- rate director of advertising and pr for Northrop Corp., Los Angeles advertis- ing and pr agency. He formerly was vp and general manager of Fletcher, Richards, Calkins & Holden, that city. • Sidney Belanoff and Arthur Ko- ver join Kenyon & Eckhardt, N.Y., as project supervisors. • Ken Warren, Warren & Litzenberg- er, Davenport, Iowa, elected president of Mutual Adv. Agency Network for 1960, succeeding Fran Faber, Faber Adv., Minneapolis. Others elected: James C. Taylor, Jr., James C. Tay- lor Adv., Ottumwa, Iowa, first vp; Arthur Gerst, Gerst, Sylvester & Walsh, Cleveland, second vp; Rolla Nolting, Perry-Brown, Inc., Cincin- nati, secretary, and Gladys Lamb, Kel- ly & Lamb, Columbus, treasurer. • George Peck, formerly with adver- tising sales department of General Electric Co. and associate of Robert C. Russell, Inc., forms own advertising agency. Named Peck Adv., new agen- Agency charts its name • Fuller & Smith & Ross' Los Angeles office is the former Stromberger, LaVene & McKenzie agency that had a $5 million billing before it was merged with F&S&R which nationally is expected to compile above the $50 million mark this year. To dramatize the new name of the L.A. agency, an "eye chart" announcement meas- uring 24 inches by 36 inches has been tacked up on the reception room wall where it greets visitors as they step off the elevator. Holding a duplicate of the chart are Robert E. Allen (1), F&S&R's president, and Ted Stromberger. senior vice president. cy is located at 152 Barrett St., Sche- nectady, N.Y. • Leonard D. Dunlap, formerly with Pepsodent Div. of Lever Bros., to Hen- derson Adv., Greenville, S.C.. as ac- count executive. • Lealand E. Risk, previously vp and account executive at Charles A. Mottl, Beverly Hills, Calif., to D'Arcy Adv. Co., Los Angeles, as account execu- tive. • Richard D. Courtney, formerly with McCann-Erickson Chicago office, to Ketchum, MacLeod & Grove, Pitts- burgh, as radio timebuyer. • Larry Buchanan named copy chief of Bevel Assoc., Dallas-Ft. Worth ad- vertising and pr agency. Other ap- pointments: Joe Farmer named ac- count executive. Jim Powell, on art staff, named production manager. Ed Jordan succeeds Mr. Powell. • Peter Hartsuff, formerly news cor- respondent with American Forces Net- work Europe Radio, joins copy staff of Kudner Agency. Charles Dough- tie rejoins Kudner as copywriter fol- lowing year of freelancing. • Marvin Wartnik, formerly with art staff of Erwin Wasey, Ruthrauff & Ry- an, Los Angeles, to MacManus, John & Adams, there, as assistant art di- rector. • Jan van Emmerik, Frank Howlett, and Louis Spino named associate me- dia director, assistant media director for broadcast buying and assistant me- dia director for print buying, respec- tively, at Lennen & Newell, N.Y. • Charles P. Culbert and Jack Page join Robinson, Jensen, Fenwick & Haynes, Los Angeles advertising agen- cy, as head of merchandising and ac- count executive, respectively. • David Manber, formerly copywriter at Young & Rubicam, to Donahue & Coe. in similar capacity. The Media • Joseph J. Jacobs, formerly assistant general counsel of ABC, named general attorney of Metro- JKl 4ps|i politan Broadcasting ■V:^ Corp- He previoiisly ''w ■ was assistant to presi- ~" dent of ABC on Le- Mr. Jacobs , , n , gal and Broadcasting Div. affairs. He will headquarter in New York. • Donald Cooke, president of KRLA Pasadena-Los Angeles, assumes gen- eral manager position, succeeding Ed- win V. Schultz who resigned. Ar- mand Lamont, sales executive at KRLA. promoted to general sales man- ager. • Gibbs Lincoln, vp and sales man- ager of KVI Seattle, Wash., named station manager, succeeding Fred Von Hofen who resigned. • Alan Lissner, operations manager of KBIG Catalina, Calif., appointed vp of John Poole Broadcasting Co., which operates station. • Del Leeson, formerly station man- ager and national sales manager of KDYL Salt Lake City, to KPAM (FM) Portland, Ore., as general manager. • Arthur Hamilton, station manager of WRCA New York, and Vincent Mitch- ell, manager of NBC-TV advance fa- cility planning, ap- pointed director of NBC's political broad- casting unit and man- political broadcasting, respectively. Alan Livingston, vp Television Network Programs, NBC Pacific Div., resigns, effective early this summer. Mr. Hamilton ager, traffic 76 (FATES & FORTUNES) BROADCASTING, February 29, 1960 • Martin J. Welch, formerly sales manager of KTYL and KBUZ. both Phoenix, to KEOS Flagstaff, all Ari- zona, as general manager. • Robert B. Hardenbergh, formerly with Chicago office of The Boiling Co., station rep, to WCOG Greensboro, N.C., as assistant station manager. • Bernie Kay, formerly salesman at KOYL Storm Lake, Iowa, to KCSR Chadron, Neb., as sales manager. Larry O'Toole, formerly air person- ality at KLIL Estherville, Iowa, joins KCSR as program director. • Curt White, program director and air personality at WDMV Pocomoke City, Md., named general manager. • Ed McMullen and Gale Blocki named regional sales coordinators of WINS New York. Mr. McMullen was on sales staff of WINS and Mr. Blocki was account executive with The Boiling Co. Mr. McMullen will operate from New York; Mr. Blocki headquarters in WINS newly-opened Chicago office (333 N. Michigan Ave. Telephone: STate 2-1775). • Tom Paro, formerly with NBC-TV Spot Sales, N.Y., appointed director of sales for WRC-TV Washing- ton, succeeding Wil- \ J i , liam E. Coyle who resigned. Mr. Paro ~ ~^ began his broadcast- Mr. Paro , jng career in sales pro- motion department of Mutual Broad- casting System, Chicago, in 1948. • Stan Cohen, director of sales promo- tion and merchandising for WDSU-TV New Orleans, promoted to director of program planning and promotion. • William G. Mulvey, program direc- tor of WFBG-TV Altoona, Pa., named assistant general sales manager of WNHC-TV New Haven, Conn. Both are Triangle stations. • A. Richard Robinson, account ex- ecutive and director of sales promo- tion and merchandising at KRON-TV San Francisco, promoted to manager of promotion and merchandising de- partment. • Jack Gillis, formerly engineer with KRKD Los Angeles, to KBIG Cata- lina, Calif., as studio transmitter en- gineer. • M.L. Mostyn and Don Rice pro- moted to studio engineering supervisor and production supervisor, respectively, at WWDC Washington. Both formerly were members of engineering staff. • Robert H. Van Roo, formerly pro- BROADCASTING, February 29, 1960 motion director of WTCN-AM-TV Minneapolis, joins WCBS-TV New York as director of promotion and ad- vertising. • Loren R. Hollembaek, formerly with Adam Young, Inc., Chicago, be- comes manager of sales presentations of CBS Radio Network Sales depart- ment, that city. • James M. Cox, Jr., president of Mi- ami Valley Broadcasting Corp., vp of Biscayne Television Corp.. and board chairman of Carolina Broadcasting Co.. appointed national chairman of Wittenberg U.'s 10-year $20,000,000 development program. • Bill Johnson, executive vp of Yank- ton Broadcasting Co. and manager of KYNT Yankton, S.D., announces candidacy for South Dakota State House of Representatives. • Earl G. Thomas. formerly with ABC New York, to John Blair & Co., that city, as marketing special- ist. Mr. Thomas pre- viously was with Mc- Cann-Erickson, Hicks & Greist, and Grey Adv. Since 1955 he participated in business development for ABC New York. • Gerald Blum, national sales rep- resentative with Commercial Recording Co., Dallas, to regional sales manager of WLEE Richmond, Va. • William J. Faath, formerly with budget department of CBS-TV, N.Y., to WCAU-TV Philadelphia as business manager. • Ralph Hodges, formerly with KTLA (TV) Los Angeles in various produc- tion capacities, named producer-direc- tor with KTVI (TV) St. Louis. • Bob Lawrenson, formerly with Mr. Thomas United Broadcasting Co., appointed time salesman at WOL Washington. • Charles H. Park Jr., news and com- munity affairs director of WBRB Mt. Clemens, Mich., appointed program director. • Mike Western appointed program director of KISN Portland, Ore. Bill Jackson, formerly air personality, pro- moted to music director . • Don Dillon, formerly associate tv producer at WBKB (TV) Chicago and previously productions operations man- ager of WBBM-TV, that city, rejoins WBBM as assistant program director- production. • Edward P. Dittlof promoted from director to community affairs director at WITI-TV Milwaukee. • Al Nelowet and Scott McKeown appointed account executives for WAVY Norfolk-Portsmouth-Newport News, Va., William Eure, account ex- ecutive with WAVY, to WAVY-TV in similar capacity. Other WAVY-TV ap- pointments: Jorges Torres named chief photographer; Jack Moser, pro- duction manager; Bob Born, floor manager and Dana Greenberg, traffic director. • Leonard I. Linberg, formerly sales- man with Katz Agency Los Angeles office, joins Hollywood headquarters of KBIG Catalina, Calif., as account ex- ecutive. » Robert C. Smith, manager of pres- entations for CBS Radio Network Sales, Chicago, named account execu- tive. • Robert W. Brokaw, formerly east- ern sales manager of Sponsor maga- zine, joins sales staff of Robert E. East- man, New York, rep firm. His territory includes New York, Philadelphia, Bal- timore, Washington and Boston. • Bob Young, formerly with CBS pub- lic affairs department N.Y., named TV NEWS from M&A ALEXANDER! Watch For . . . THE ANNOUNCEMENT OF THE LATEST AND FINEST TOP FEATURE PACKAGE! ► Call, Write or wire . . . M & A ALEXANDER PRODUCTIONS, INC: Hollywood: 6040 Sunset Boulevard, Hollywood 4-3414 New York City: Larry Stern, 141 East 55th Street, PLaza 5-5266 news director of WNDU-TV South Bend, Ind. • Conrad Schader, air personality with KICN Denver, named news direc- tor. • Stan Paulsen joins WISH-AM-TV Indianapolis as news writer-editor. • Don Lloyd, formerly newsman with WTIG Massillon, to WCUE Akron, both Ohio, in similar capacity. • Wilfred Brown joins news staff of KABC Los Angeles. • Mel Jass joins KTTV (TV) Los An- geles as newscaster. • Eli Bregman, formerly pr man and news writer in Los Angeles, joins KNXT (TV) Los Angeles as member of news staff. • Bill Leonard, personality-moderator with WCBS New York, becomes staff correspondent for CBS News. • Eric Rhode, formerly newsman with KLYK Spokane, to KOL Seattle, both Washington, in similar capacity. • Arthur D. Morse, award-winning reporter-director, joins CBS-TV as staff producer on CBS Reports. • Dick Lane, sportscaster for KTLA (TV) Los Angeles, to be honored March 1 and 2 as he begins 15th con- secutive year of broadcasting Olympic wrestling matches, described as longest continuous live program in history of tv. • Joseph H. Taft, formerly traffic director of KETA-TV and KOKH-TV Oklahoma City, named continuity supervisor-producer of KNME-TV Al- buquerque, N.M., succeeding Arlen Asher who joined Ward Hicks Adv., that city. Winifred Kehoe, joins staff as traffic supervisor. • Joe Piggott, formerly news and sports director of WISH-TV Indian- apolis, joins WKRC Cincinnati as an- nouncer-newscaster. • Gus Chan, formerly air personality with WMAQ Chicago, to WAAP Peoria, 111., in similar capacity. • Charles R. Fagen, manager of unit managers of CBS-TV, appointed ac- count executive for CBS-TV produc- tion sales. • Art Dawson, formerly advertising manager of Food Enterprises, joins WMCA New York as account execu- tive. • George Murphy, formerly with KLAC Los Angeles, to KHJ-TV, there, as account executive. • Robert E. Bovick, formerly with McGraw Hill Publications, joins WFGA-TV Jacksonville, Fla., as ac- count executive. Programming Fast spin Mr. Muncey • Bill Mun- cey, disc jockey with KING Seattle, Wash., set a new world's speed record for h y d rop 1 anes over the meas- ured mile course with a clocking of 192.001 miles per hour. The mark was established on Feb. 16 at Lake Washington. The boat: Miss Thriftway. • Allen Jeffries, formerly news ed- itor of WISH Indianapolis, to WCOL Columbus, Ohio, as news director. • Jim Woodell, morning news editor of WSAI Cincinnati, promoted to assist- ant news director. • Jim Lange, formerly air personality with KGO-TV San Francisco^ to KSFO, that city, in similar capacity. • Buzz Benson joins WSIX Nashville Tenn., as air personality. He previously was with WINX Rockville, Md. • Josephine Steinberg appointed sales traffic manager of KCBS San Francisco. BROADCASTING THE BUSINESSWEEK LV OF TELEVISION AND RADIO I73S D.Salet St., N. W. Washington 6, D. C. NEW SUBSCRIPTION ORDER Please start my subscription immediately for— □ 52 weekly issues of BROADCASTING $ 7.00 □ 52 weekly issues and Yearbook Number 11.00 □ Payment attached □ Please Bill name title I position company name address city Send to home address zone state Mr. Wolfson Mr. Kayle • William M. Wolfson and Milton P. Kayle named vps of Independent Television Corp. (film-producer). Mr. Wolfson will continue his duties as treasurer of Television Programs of America; Mr. Kayle continues as gen- eral counsel of ITC • John Robinson, formerly producer- writer with Four Star Television, resigns to form own corporation, Libra Ltd., Los Angeles. New company will pro- duce television series. Other new members are: Robert Ginter, busi- ness manager; Malcolm Stuart, agent and Harry Wainwright, at- torney. • Nicholas D. Newton, salesman at Bill Strum Studios, N.Y., commercial film producers, becomes vp and direc- tor of sales. • Murray Grabhorn, previously with ABC New York, Edward Petry Co., and Radio Press, joins Banner Radio, new division of Banner Films, N.Y. as sales manager. • Philip A. Melillo, account execu- tive with Paul Hance Productions, N.Y., (producers of closed circuit tv shows and films), named sales director. • John N. Harris, formerly with Tide- water Oil Company, appointed assistant sales manager of Transfilm-Caravel Inc., N.Y., where he will assist in three areas — live shows for business, industrial films and tv film commer- cials. • Ron Walker, music director of The Jingle Mill, N.Y., (producer of tv commercials), promoted to producer. • Thomas E. Maplesi, formerly with National Telefilm Associates, named account executive in Dallas office of CBS Films. • Don Weis named director of Dennis O'Keefe Show, just renewed. Equipment & Eng'ring • Barry J. Shillito, formerly execu- tive vp of Houston Fearless Co., Los Angeles, becomes president, effective May 1. He succeeds George E. John- son, named chairman of executive committee. Richard Woike, member of board elected vp finance, and vice chairman of board. 78 (FATES & FORTUNES) BROADCASTING, February 29, 1960 • Henry C. Gammell promoted from manager of communications projects to vp and operations manager; Frank A. McCall, formerly general man- ager of RCA manufacturing subsidiary in Spain, appointed director of con- sumer products, and James E. Stewart, chief of microwave export sales, named director of communica- tion products, all for Motorola Interna- tional S.A., international subsidiary. • Z.W. Pique appointed vp of market- ing for Hoffman Electronics Corp., Los Angeles. Donald C. Bright, formerly division sales manager with RCA, named general manager of new Industrial Electronics Div. • Harry A. Gilbert, controller of Blonder-Tongue Labs (producer of educational and closed circuit tv cameras), appointed vp. • Rein Narma joins Ampex Profes- sional Products Co., Redwood City, Calif., as manager of engineering of Audio Products Div. • John Barnes named systems design engineer for two-way radio equipment of General Electric Co., Lynchburg. Va., office. W.T. (Tex) Smiley ap- pointed national service manager for mobile radio. • John F. Geisel. Wallace M. Obermoeller, John F. Daly and William R. Kuzelka all named field merchandising specialists for Admiral Corp. • James H. Chandler appointed man- ager of Electric Products Div. of Kim- ble Glass Co., subsidiary of Owens- Illinois. Toledo, 111. He has been elec- tronic parts salesman since 1954. Government • Basil J. Mesines. Federal Trade Commission project attorney, named assistant to FTC executive director, Harry A. Babcock. Mr. Mesines suc- ceeds John R. Heim, recently named director. Bureau of Consultation. • George K. Ashenden, engineering assistant to FCC Commissioner T.A.M. Craven, promoted to assistant chief of Opinions and Review office. He joined FCC in 1941, serving in various engi- neering capacities. Clarence F. Heis- ter, with Technical and Allocations Branch, succeeds Mr. Ashenden. Mr. Heister joined FCC in 1942. International • Eugene Hallman, director of Eng- lish-language network of Canadian Broadcasting Corp., named vp of pro- gramming and sales with headquarters in Toronto. • Sydney Riggs Kennedy, program director of Maritime Region of Cana- dian Broadcasting Corp. since 1952, named director of CBC for Maritime (Atlantic coast) provinces, succeed- ing W.E.S. Briggs, recently appointed CBC vp. • Frank Harris, operations and pro- duction manager of CJDC-TV Daw- son Creek, B.C., appointed station manager. • William Guild, CJVI Victoria, B.C., elected British Columbia director of Broadcast News Ltd., Toronto, Ont., co-operative newsgathering agency of Canadian Press. Broadcast News now serves 182 of the 192 independent Canadian radio stations and 40 of 44 independent tv stations. • Graeme Thomson Haig, Winnipeg lawyer, and counsel for Perimeter Tele- vision Broadcasters Ltd., Winnipeg, Man., named special counsel for Cana- dian Board of Broadcast Governors at public hearings for tv station licenses, scheduled March 7-18 at Montreal and Toronto. Allied Fields • John D. Stebbins, formerly vp of The Boiling Co.'s Chicago office, joins Hamilton-Landis Assoc. (broker), Washington. Mr. Stebbins previously was vp of Television Advertising Pro- ductions and Universal Radio Sales, both Chicago. • Albert Shepard, executive vp of Institute for Motivational Research, leaves to form new organization, Moti- vation Dynamics Inc., Mohegan Lake, N.Y. Motivation Dynamics services in- clude marketing strategy, new product development and pre-testing, name and package planning and analysis of re- sponse patterns to tv commercials. Deaths • Oscar L. Turner, 73, president and 70% owner with family of WSIL-TV Harrisburg, 111., died there Feb. 21. Besides activity with uhf ch. 22, licensed to Turner Farrar Assn., he also headed group that owned chain of motion picture theatres in southern Illinois. • Frank Miller, 51, vp of Terminal Electronics, N.Y. (industrial electronics distributers), died Feb. 18 when his private plane crashed in Paterson, N.J. • Sam Roley, film technical director of KTTV (TV) Los Angeles, died Feb. 16 while convalescing from heart at- tack. He had been with station for 1 1 years. • Ollie L. Carpenter, 62, sales rep- resentative of WPTF, Raleigh, N.C., died Feb. 13, following brief illness. He had been with WPTF for 23 years. • Everett W. Hencke, 38, art direc- tor of Anderson & Cairns, New York advertising agency, died Feb. 19 of heart attack. ROCKY MOUNTAIN— MAJOR CITY DAYTIMER — Due to excellent dial position, this station has out- standing coverage. Beautiful studios, excellent equipment. Liberal terms available. Price $125,000. NORTH TEXAS DAYTIMER— This is in a semi- major market, not overcrowded. Attractive studios. Excellent equipment. $70,000 takes this one with $25,000 down. It is operating in the black. Liberal terms on balance. HAMILTON-LANDIS S. ASSOCIATES, Inc. BROKERS RADIO AND TELEVISION STATIONS NEWSPAPERS WASHINGTON, D.C. Ray V. Hamilton John D. Stebbins 1737 DeSales St. N.W. Executive 3-3456 CHICAGO Richard A. Shaheen 1714 Tribune Tower DEIaware 7-2754 DALLAS DeWitt 'Judge' Landis 1511 Bryan Street Riverside 8-1175 SAN FRANCISCO John F. Hardesty 1 1 1 Sutter Street EXbrook 2-5671 NATIONWIDE • NEGOTIATIONS • FINANCING • APPRAISALS BROADCASTING, February 29, 1960 n INTERNATIONAL NINE IN LINE FOR TORONTO'S CH. 9 Hearing scheduled to see who gets the Toronto vhf goldmine Toronto's second vhf television sta- tion is on the hearing block, and there are nine bidders. Canada's Board of Broadcast Gover- nors will meet March 14 in the Oak Room of Toronto's Union Station for a hearing to determine which applicant will get the valuable ch. 9 facility. The week long session will also hear applications for power increases for several Ontario tv stations and appli- cations for French language tv stations in northern Ontario. Currently, CBLT (TV) is Toronto's only tv station. It is owned by the gov- ernment's Canadian Broadcasting Corp. Applicants for the competing tv facil- ity are all groups of financial interests. Most have radio station or newspaper affiliations. The Bidders • CFRB Toronto, and CKEY Toronto, are each applying in- dividually for the one remaining vhf Toronto channel. CKFH Toronto, is a member of Baton Aldred Rogers Broadcasting Ltd., an applying group which includes the evening Toronto Telegram, film distributor Paul Nathanson, and radio-tv commentator Joel Aldred. The evening Toronto Daily Star, through its editor-in-chief, Beland Honderich, is an applicant, as is the morning Toronto Globe & Mail along with the British-owned Odeon Theatre group. The magazine publishing house Maclean-Hunter Ltd., Toronto, and the British Associated Television Ltd., have formed a syndicate for an appli- cation. The Southam Newspaper chain, with an interest in CHCH-TV Hamil- ton, Ont., is applying for the Toronto license along with financial interests represented by Brazilian Traction Co.'s president Henry Borden. Spence Caldwell, advertising agency and film distributor in Toronto under S.W. Caldwell Ltd.. has lined up 50 financiers to help him in his applica- tion. British Granada Television, is associated with a group of Canadian financial interests and the Canadian television comedy team of Wayne and Shuster, in an application. Other Matters • CBC is requesting a French-language television station li- cense for Sturgeon Falls. Ont., with a French-language satellite station at Sudbury, Ont. CFCL-TV Timmins, Ont., wants an increase in power from 18.5 kw video and 9.25 kw audio to 100 kw video and 50 kw audio on ch. 6. CHCH-TV Hamilton. Ont., is seek- ing a power boost from 150 kw video and 90 kw audio, to 325 kw video and 182 kw audio on ch. 11. with antenna to be increased from 654 feet to 1,175 feet. CKTB St. Catharines. Ont.. wants a daytime power boost from 5 kw to 10 kw on 610 kc, and CHVC Niagara Falls, Ont., is asking for a power in- crease from 5 kw to 10 kw on 1600 kc. Fifty radio and television station licenses will come up for renewal. Their cases will be publicly heard. This is the second time in a year that the BBG has held such renewal hearings. Canada's fiscal year is April 1 to March 3 1 . and station licenses run for three or five fiscal years. Canadian Broadcasting Corp. is ap- plying for a satellite tv station to CBUT (TV) Vancouver, B.C., at Courtenay, B.C. on ch. 7 with 625 watts video and 375 watts audio, and antenna 454 feet above average terrain. CBC is also ask- ing for a ch. 9 station at Nelson. B.C., with 560 watts video and 280 watts audio power and antenna 1.002 feet above average terrain, to operate as a satellite to CBUAT Trail. B.C.. itself a satellite of CBUT (TV) Vancouver. W. B. Parker is applying for a 1 kw station on 570 kc at Maguse River, Northwest Territories. Canadian unions unite A national council of broadcast unions has been established under the Canadian Labor Congress at Ottawa, Ont. The new council consists of the Canadian Council of Authors and Art- ists, Toronto. Ont.; National Assn. of Broadcast Employees and Technicians, Russians have an even taller story Russia is planning to build the tallest man-made structure in the world — a tv tower in Moscow. This is the information Richard E. Jones, vice president of WQTE Detroit, says he coaxed from behind the Iron Cur- tain after nearly four months of work. The coaxing was aided by acci- dent, according to Mr. Jones. In- itially, he sent a list of 20 questions about Red radio to the Soviet Em- bassy in Washington. He got no appreciable results. But, by accident, Ed McKenzie, WQTE d.j. and a former radio engineer, tuned in on Radio Moscow and heard the station reading and answering some of his questions. The tape he made of that moni- toring was broadcast on WQTE Sat- urday, Feb. 20. According to Mr. McKenzie, the Russians, in answering questions con- cerning Red tv, said that they were planning to build a tv tower 1,667 ft. high with a restaurant and two observation platforms at 1,312 ft. This would make the structure some- what taller than the Empire State Building (1,472 ft.). The building will be of reinforced concrete and is apparently part of a seven-year plan to add 100 new Russian tv stations, a report from WQTE stated. Other information culled from the broadcast: The Russians have symphonic mu- sic, weather reports, news broadcasts, dramatic plays, records, children's shows, cartoons and educational pro- grams on their radio and tv networks. They broadcast on short wave, long wave and medium wave, have an experimental tv color transmitter and have no sponsored programs '"aimed at profit from advertisers." They do not have ratings for pro- grams, but "hundreds of thousands of letters are taken into considera- tion." They play few records, but tape recordings are popular. According to Mr. Jones, other questions of the original 20 are to be answered on a later program. These questions are concerned with whether the Russians have stereo sound, use old movies on tv and which sports are popular. "We believe this is the first direct exchange of information between a Russian and an American radio sta- tion," Mr. Jones said. 80 BROADCASTING, February 29, 1960 Toronto; International Alliance of Theatrical Stage Employees, Toronto; and Canadian Wire Services Guild, Toronto. Joe MacKenzie, director of organization of the Canadian Labor Congress, has been appointed executive director of the new council. Two Cuban tv stations seized by Sr. Castro Cuba's Fidel Castro last week seized two Havana tv stations and one of the nation's last remaining independent newspapers, El Mundo. The move gives the government control of two of the city's five operating tv channels. One tv station belonged to Amadeo Barletta, Italian-born industrialist with large holdings in Cuba. Mr. Barletta has taken refuge in the Italian Embassy. He also owned El Mundo. The Ministry of Recuperation also ordered tv channel 12 made govern- ment property. This channel belonged to Gaspar Pumarejo who fled Cuba after the fall of Batista. Dominion stations give research funds A memorial communications research project at the U. of British Columbia, Vancouver, has been inaugurated with donations of $10,000 from the Cana- dian Assn. of Broadcasters and $5,000 from the British Columbia Assn. of Broadcasters. A financing drive is un- derway under chairmanship of Guy F. Herbert, former vice-president of All- Canada Radio & Television Ltd., Cal- gary, Alta., to raise $300,000 for the project from Canadian broadcasters. The memorial project is in the names of four veteran broadcasters who died in the past year: Harry Sedgwick, CFRB Toronto, Ont; Harold R. Car- son, CFAC Calgary, and All-Canada Radio & Television Ltd.; F.H. Elphicke, CKWX Vancouver, B.C., and A.A. Murphy, CFQC-AM-TV Saskatoon, Sask. The U. of B.C. has already done considerable basic research on mass =H0WARQ E. STARK, Brokers and Financial Consultants Television Stations Radio Stations 50 East 58th Street New York 2 2, N.Y. ELdorado 5-0405 Mystery solved A seven - year - old electronic mystery centering around pur- ported reception of a Houston tv station in England has been retired to the hoax file after sci- entific investigation. F.D. Drake, of the National Radio Astronomy Observatory at Green Bank, W.Va., has decided photos of a "KLEE-TV Houston" signal received in England were merely copies of a station iden- tification card. At the time of the 1953 "reception" there was no such call letter, KPRC-TV Hous- ton having taken over KLEE-TV in 1953. National magazines had used the incident as the basis for in- triguing stories about electronic signals that float around for long periods. communications in conjunction with the BCAB in recent years. Under the memorial project, the university will continue and enlarge its studies of basic communications and the training of persons in the field of communications. Jack Sayers, CJOR Vancouver, B.C., was re-elected president of BCAB for another year at the annual meeting at Vancouver earlier this month. Ken Hutcheson, CJAV Alberni, B.C., was re-elected vice-president, and Roy Chap- man, CKOK-TV Kelowna, B.C., as di- rector. New directors elected were Murdo MacLachlan, CHWK Chilli- wack, B.C., and William Hughes, CKNW New Westminster, B.C. Canadian tv sets Eighty-one per cent of Canadian households now have television receiv- ers, according to the latest estimates of the Bureau of Broadcast Measurement, Toronto, Ont. Its report is based on a survey made last fall. It shows that Canada's population of 17,581,400 is divided into 4,294,500 households of which 3,493,600 have television re- ceivers. Ontario leads with 1,369,900 tv households, 88% of total households in province, followed by Quebec with 976,900 tv households, 89%; British Columbia 311,100 tv households, 70%; Alberta 231,000 tv households, 70%; Manitoba 166,800 tv households, 73%; Saskatchewan 155,600 tv households, 64%; Nova Scotia 138,000 tv house- holds, 81%; New Brunswick 96,300 tv households, 75%; Newfoundland 33,- 500 tv households, 39%; and Prince Edward Island 14,500 tv households, 62%. • Abroad in brief Italian-American exchange • RAI Corp. Italian Radio Tv System has opened temporary offices at 400 Madi- son Ave., N.Y. In April the company, a U.S. representative of RAI Radiotele- visione Italiana, plans to move to per- manent offices on the 12th floor of the Corning Glass Bldg., 717 Fifth Ave., N.Y. Distribution of programs dealing with the art and culture of Italy to edu- cational and commercial U.S. stations is already underway as well as of pro- grams in Italian to stations which sched- ule them regularly. RAI will act as a center for the exchange of talent, ideas and programming between the two countries. Tv grants • CHAN-TV Vancouver, B.C., has been licensed as a competitive station to CBUT (TV) Vancouver. The new ch. 8 station will have 180 kw video and 90 kw audio power. Vantel Broadcasting Ltd., owner of CHAN-TV, has been formally licensed according to an announcement from Ottawa, Ont., on Feb. 18. Canadian government ap- proved recommendations made for CHAN-TV and a competitive station on ch. 7 at Winnipeg to R.S. Misener and Assoc. (Broadcasting, Feb. 8). These are first two competitive tv stations licensed in Canada. JUST AROUND THE CORNER (could be YOUR corner!) A HAZARD THAT NEVER SLEEPS- the accusation of LIBEL-SLANDER : PIRACY-PLAGIARISM INVASION OF PRIVACY COPYRIGHT VIOLATION Directed at Station, Staff, Speaker, Talent, Sponsor You can't recapture the WORDS but you CAN INSURE and hold possible Dollar Loss within non-embarrassing limits. Learn about our UNIQUE EXCESS POLICY which does the job at surprisingly low cost. FOR DETAILS AND RATES WRITE EMPLOYERS REINSURANCE CORPORATION 21 WEST TENTH STREET KANSAS CITY, MO. New York, Chicago Son Francisco, 107 William 175 W. 100 Bush St. Jackson Si. BROADCASTING, February 29, 1960 81 FANFARE Talent hunt Pet Milk Co. and its agency, Gard- ner Adv. Co., are joining hands once again with Keystone Broadcasting Sys- tem and WSM Nashville on behalf of the third annual Grand Ole Opry talent contest. Plans call for national promotion of the country-and-western music com- petition on over 200 KBS stations May 23-June 3. Client, agency, transcription network and station principals recently met to map preliminary details. Each Keystone outlet will hold local auditions, submitting a tape of its win- ner to a judge's panel which will choose six finalists. They will win an all-ex- pense-paid trip to Nashville for the finals in June, as will the managers of the six winning stations and their wives. The national talent winner will receive a contract to appear on six Grand Ole Opry shows. The public also will be eligible this year to compete for the excursion and other prizes — a new fea- ture of the annual contest. RAB's straw hats Don't dodge the summer sun, ad- vised Radio Advertising Bureau last week. Get out in that sun and "profit by the huge unique opportunities of summer selling." Two weeks ago it was sun tan lotion and last week it was Mexican straw hats which RAB sent to ad agencies in the second of a se- ries of items used to remind advertisers of summer's "hottest medium." Advertisers need not fear reduced ad- vertising effectiveness in summer, RAB adds in an accompanying note. "Radio — at low winter rates — gives them more than in mid-winter, while other media do the reverse," RAB says while tossing their straw hats in the air. Big band hop WRCV Philadelphia in cooperation with that city's recreation department is presenting a free big band dance at Convention Hall on March 10. According to station officials, the dance is planned to introduce teen- agers to ballroom dancing and only couples under 21 will be admitted. The hall's balcony is reserved for adults who wish to see Buddy Morrow's band in action. 'Community Pride' contest A $1,000 award to any town of a thousand or more population within the listening area of WBT Charlotte, N.C., has been announced. Called "Community Pride," the contest asks listeners to vote for their favorite town. Votes will be mathematically con- 32 Planning session • Discussing plans for Pet Milk's third annual Grand Ole Opry talent contest are (1 to r) Robert Cooper, general manager, WSM Nash- ville; Edwin R. Peterson, senior vice president, Keystone Broadcasting Sys- tem Inc.; Robert Piggott, advertising verted into points so that all towns will be competing on the same basis, re- gardless of size. The town receiving the most points during the year will be the winner and receive the prize money. The money, WBT said, will be given to the town's "governing body for use in civic improvements." The winning town will also be given an engraved cup for public exhibition. 'Syrup soppers' unite Twelve thousand "syrup soppers" trooped into the Montgomery, Ala. Coliseum Feb. 1 to join WHHY Mont- gomery disc jockey John Hale and sop syrup onto 35,000 hot buttered biscuits. This was the inaugural "Syrup Sop- pers' Convention," officially blessed by Alabama Governor John Patterson who proclaimed a "Syrup Soppers' Day" in his state. The convention got its start because of a remark made by Mr. Hale on his early-morning show. He casually men- tioned that he was hungry for some hot buttered biscuits and "some syrup to sop with." The station switchboard was flooded with calls from sympathet- ic syrup soppers, and the station issued over 22,000 membership cards to the convention. Mr. Hale claims that the correct way to sop is to poke a hole in the biscuit with the finger and fill the cav- ity with sweet syrup. A dissident school feels that "finger poking" is something of a frivolous pastime and prefer to be called "lasses lappers." In any event, 12,000 ardent fans from both schools director, Pet Milk Co.; Ray Morris, product advertising manager, Pet Milk Co.; Wells Hobler, account supervisor, Gardner Adv. Co.; Roy Porter, account executive, and Ralph E. Hartnagel, both Gardner; Earl Hotze, account executive, Gardner; Ralph Zipfel, Pet Milk. joined Mr. Hale at the convention and gobbled up, besides the 35,000 biscuits, over 1,500 gallons of syrup and 500 pounds of margarine. WIL's 38th anniversary A festive February was spent by WIL St. Louis, in celebration of its 38th anniversary. WIL went on the air Feb. 9, 1922. The anniversary festivities featured a special two-day parade by a caravan of WIL mobile units covering a 100 mile route; a $10,000 cash jackpot with prizes ranging from $39 to $390 dol- lars; a special show staged in Kiel Au- ditorium starring Frankie Avalon and other recording artists; and newscasts which featured headline happenings of 1922. Tire industry pitch The advantages of using spot tele- vision to advertise automobile tires are underscored in a new presentation pre- pared by Edward Petry & Co., station representative, and being released to agencies and advertisers this week. The presentation is the first of several that Petry is creating to accentuate the values of spot tv for advertisers. The current study notes that tire companies have used network tv but adds that "the many important values of spot tele- vision, the selective approach in the medium, have never been thoroughly tested." The flexibility of spot tv, whereby an advertiser can select varying times, vary- ing length of commercials on the sta- tions they prefer in the markets they BROADCASTING, February 29, 1960 Contest winners Arnold E. Johnson, vice presi- dent of Needham, Louis & Brorby, Chicago, and Helen Hill, timebuyer at Gumpertz, Bentley & Dolan, Los Angeles, have been selected as winners of a contest conducted by KBIG Catalina, Calif., among agency media per- sonnel. Each winner will be given an all-expense air trip for two to Spain and Portugal where they will spend a week. The contest drew more than 1,000 entries and was divided into two areas — agencies west of Chicago (for which Miss Hill was chosen the winner) and those in Chicago and the East (Mr. Johnson). Partici- pants were asked to submit three titles of popular songs that would make a complete thought when placed one after the other. The judges were members of the trade press, selected by Weed & Co., station representative for KBIG. require, is "extremely important to the tire industry," the presentation asserts. It points out that car ownership is high- ly varied on a regional basis, with the western and north central areas of the country leading the southern and north- eastern sectors. Multiple car ownership, it is pointed out, follows a similar pattern. Spot tv, the Petry study observes, en- ables the tire advertiser to apportion tv weight according to such variables as market potential. • Success stories are included on such spot tv-oriented companies as Armstrong Rubber Co., U.S. Rubber Co. and Gen- eral Tire & Rubber Co. • Drumbeats Real contest • KGMS Sacramento, Calif., received over 250,000 entries in its Win-A-Home contest. First prize was a $14,200 home. The contest was one of the biggest ever conducted in the Sacramento area. Wins wagon • KILT Houston, Tex., was named winner of a contest spon- sored by Ray-O-Vac flashlights and batteries. The contest was open to 130 radio stations in major markets throughout the U.S. and prizes were awarded for outstanding radio adver- tising and merchandising of the spon- sor's product. KILT won a Volkswag- en station wagon, already emblazoned with its call letters. Charity hop • An estimated 2,900 New Tv Stations APPLICATIONS Reno, Nev. — Comstock Telecasting Corp. vhf ch. 4 (66-72 mc); ERP 16.02 kw vis., 7.956 kw aur.; ant. height above average terrain -362 ft., above ground 202 ft. Esti- mated construction cost $202,774, first year operating cost $180,000, revenue $240,000. P.O. address 118 West Second St., Reno, Nev. Studio location Mapes Hotel, Reno, Nev. Trans, location Sparks, Nev. Geographic coordinates 39° 32' 08" N. Lat., 119° 45' 33" W. Long. Trans. RCA TT-6-AL, ant. RCA TF- 3EM. Legal counsel James E. Greeley, 815 15th St. NW., Washington, D.C. Consulting engineer Grant S. Feikert, 321 N. 23d St., Corvallis, Ore. Principals include Robert L. Stoddard, Alan K. Abner, Richard W. Colon, 30% each, and others. Mr. Stoddard is teenagers turned out for a March of Dimes "Teen Hop," according to WJBK Detroit. Held at the Grosse He Naval Air Station, the station pro- moted the event for two weeks prior to the affair. $2,925 was collected for the charity, WJBK reported. Giveaway d.j. • A Pittsburgh female wins a Leap Year prize today (Feb. 29) : KDKA air personality Randy Hall. Mr. Hall was offered to the fe- male listener who wrote the best letter saying why she wanted him. The win- ner will be escorted for seven evenings by Mr. Hall to restaurants, plays, sport- ing events, etc. P.S. Mr. Hall is single. Bowling tourney • WNAX Yankton, S.D., is sponsoring its 10th annual bowling tournament featuring $300,- 000 in cash and $50,000 in merchan- dise as prizes. Sanctioned by the Amer- ican Bowling Congress, the tournament has attracted 90,000 bowlers in the past ten years. According to Les Davis, sports director, 12,000 bowlers are ex- pected to compete this year. Competi- tion is limited to a six-state area with finals held April 23-24 in Sioux Falls, S.D. 'Think mink' • The wives of key agency people in the Bay area are hoping that their husbands can guess the KEBW Oakland, Calif., position on the Pulse Report at the contest's end. Mink stoles will be awarded to persons who esti- mate KEBW's standing most accurately. Oldtime sound • ABC-TV affiliates _ FOR THE RECORD _ are looking for high school bands that play New Orleans style. Recorded en- tries are being sifted in a five-week Bourbon St. Beat contest that gives hometown finalists local tv exposure and prizes. Three national winners share a $1,000 pot and the best band will appear on The Dick Clark Show (7:30- 8 p.m. EST, Sat.). Bourbon St. Beat is seen Mondays 8:30-9:30 p.m. struction cost $111,160, first year operating cost $240,000, revenue $288,000. P.O. address Box 2586 Huntridge Station, Las Vegas, Nev. Studio location Reno, Nev. Trans, location North of highway between Sparks and Reno, both Nevada. Geographic coordinates 39° 32' 08" N. Lat., 119° 47' 06" W. Long. Trans. Gates BC-5CH, ant. RCA TF-5CM. Legal counsel Robert W. Hughes, 2121 S. State St., Salt Lake City, Utah. Consulting engineer Howard Johnson, 1042 S. 6th West, Salt Lake City. Principals include Reed R. Maxfield, 30%, Robert W. Hughes, 12.5%, Carl A. Hul- bert, 10%, and others. Mr. Maxfield is in insurance. Mr. Hughes is attorney. Mr. Hul- bert is Insurance Commissioner, state of Utah. Ann. Feb. 11 Station Authorizations, Applications As Compiled by Broadcasting February 18 through February 24. Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: DA — directional antenna, cp — construction permit. ERP — effective radiated power, vhf —very high frequency, uhf — ultra high fre- quency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — mega- cycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. —unlimited hours, kc — kilocycles. SCA — subsidiary communications authorization. SSA — special service authorization. — STA — special temporary authorization. SH — speci- fied hours. * — educational. Ann. Announced. owner of KBET Reno. Mr. Abner is in ad- vertising. Mr. Colon is in stocks. Ann. Feb. 11. Reno, Nev. — Nevada Bcstrs. Fund Inc. vhf ch. 4 (66-72 mc); ERP 23.17 kw vis., 11.59 kw aur.; ant. height above average terrain -303 ft., above ground 293 ft. Estimated con- EDWIN TORNBERG & COMPANY, INC. NEGOTIATORS FOR THE PURCHASE AND SALE OF RADIO AND TELEVISION STATIONS EVALUATIONS FINANCIAL ADVISERS J NEW YORK 60 East 42nd Street MUrray Hill 7-4242 WEST COAST 860 Jewell Avenue. Pacific Grove, California FRonfier 2-7475 WASHINGTON .1625 Eye Street, N.W. District 7-853 T BROADCASTING, February 29, 1960 B3 Equipping a Radio Station? RCA Magnetic Disc Recorder Is a Great New Tool for Broadcasters ! It makes possible fast recording and playback of commercials and announcements. Extremely simple to operate, it minimizes the skill required to produce a professional recording. Erasable magnetic discs have a long life, equal to or greater than tape, thus production costs can be reduced. Whatever your equipment requirements, SEE RCA FIRST! Write for descriptive liter- ature to RCA, Dept. DE-22, Building 15-1, Camden, N.J. RADIO CORPORATION of AMERICA Tmk(s) ® New Am Stations APPLICATIONS Salinas, Calif. — John E. Grant 980 kc, 1 kw D. P.O. address 396 Crest Ave., Walnut Creek, Calif. Estimated construction cost $30,850, first year operating cost $60,000, revenue $80,000. Applicant is new car dealer. Ann. Feb. 18. Charlotte, N. C— Charlotte Radio Corp. 830 kc, 10 kw D. P.O. address % WCOS Inc., Cornell Arms, Columbia, S.C. Estimated con- struction cost $64,991, first year operating cost $113,200, revenue $120,000. Principals include George H. Buck Jr., A.C. Leiby, Sidney K. Russell, and others, general part- ners in WJNO West Palm Beach, Fla. Mr. Buck is also majority stockholder in WCOS Columbia, S.C. Ann. Feb. 18. Provo, Utah — Champion Electronics 1540 kc, 1 kw D. P.O. address 155 Montgomery St., San Francisco, Calif. Estimated con- struction cost $30,800, first year operating cost $90,000, revenue $100,000. Principals are John M. Bryan and William K. Bowes, equal partners; both are in investment banking. Ann. Feb. 19. Existing Am Stations APPLICATIONS WINX Rockville, Md. — Cp to increase nighttime power from 500 w to 5 kw, install new trans, and make changes in DA system (add 3 towers) (1600 kc). Ann. Feb. 24. KNDE Aztec, N.M. — Cp to increase day- time power from 250 w to 1 kw and install new trans. (1340 kc). Ann. Feb. 24. WHOM New York, N.Y.— Cp to make changes in DA and ground systems (increase height) (1480 kc). Ann. Feb. 24. New Fm Stations APPLICATIONS Auburn, Calif. — Donnelly C. Reeves 101.1 mc, 4.6 kw D. P.O. address P.O. Box 950, Auburn, Calif. Estimated construction cost $11,650, first year operating cost $6,000, rev- enue $6,000. Applicant also owns KAHI Auburn. Ann. Feb. 11. Dumas, Tex. — Dumas Bcstrs. Inc. 95.3 mc, .684 kw. P.O. address Box 555, Dumas, Tex. Estimated construction cost $7,907, first year operating cost $6,500. revenue $8,500. Prin- cipals include Kenneth E. Duke, 70%. and others, licensee of KDDD Dumas. Ann. Feb. 18. Ownership Changes ACTIONS BY FCC KONI Phoenix, Ariz. — Granted assignment of license to Camelback Bcstg. Inc.; con- sideration $196,000. Robert B. McWilliams and Lee P. Mehlig, assignor president and vice president, respectively, own KGMC Englewood, Colo. Comr. Bartley dissented. Ann. Feb. 24. WAOV Vincennes, Ind. — Granted transfer of control from Central Newspapers Die, to Howard N. Greenlee (station general manager); consideration $16,600 and Mr. Greenlee to surrender his shares of trans- feror stock. Ann. Feb. 24. WCAT Orange, Mass. — Granted transfer of control from William R. Sweeney to Ralph E. P. Mellon; consideration $70,000. Mr. Mellon has interest in WPAZ Pottstown, Pa. Comrs. Bartley and Lee dissented. Ann. Feb. 24. KEYC-TV (ch. 12) Mankato, Minn.— Grant- ed (1) assignment of cp to KNUJ Die, then (2) to KEYC-Lee Tv Inc., and (3) extended completion date to Aug. 11, 1960. Two-States, owned 60% by KNUJ Inc., transfers cp to KNUJ Inc., for cancellation of $40,000 in- debtedness; latter, in turn, transfers cp to KEYC-Lee for $40,000 with option to pur- chase trans, site in exchange for stock. Assignee is 70% owned by Lee Radio Inc. (KGLO-AM-FM-TV Mason City, Iowa). Her- bert R. Ohrt, assignee president, has interest in WMTV (TV) Madison, Wis.; WTAD-AM- FM Quincy, 111., and KHQA-TV Hannibal, Mo. Comr. Bartley dissented. Ann. Feb. 24. KCOM (FM) Omaha, Neb.— Granted as- signment of license and SCA to Don W. Burden; consideration $25,000. Mr. Burden has interest in KOIL Omaha; KICN Denver, Colo.; KISN Portland, Ore., and KWIK Pocatello, Idaho. Comr. Bartley dissented. Ann. Feb. 24. WAKU Latrobe, Pa. — Granted assignment of license to Joel W. Rosenblum; considera- tion $64,558. Mr. Rosenblum owns WCAB Kittanning, Pa., and has interest in WISR Butler, Pa., and WTIG Massillon, Ohio. Comr. Bartley dissented. Ann. Feb. 24. KPET Lamesa, Tex. — Granted assignment of license from R.O. Parker, R.A. Woodson and W.J. Beckham to Thomas E. Conner and Robert E. Bradbury, Jr., d/b as Lamesa Bcstg. Co.; consideration $150,000 plus agree- ment that assignees not to compete in broad- cast business within 50 miles of Lamesa for five years. Assignees own KHEM Big Spring. Comr. Bartley dissented. Ann. Feb. 24. KDYL Tooele, Utah — Is being advised that applications for (1) renewal of license and (2) transfer of control from Chester L. and Hildred R. Price to Samuel L., Zelpha U., and O. Larry Gillette, indicate necessity of hearing. Ann. Feb. 24. APPLICATIONS KPAS Banning, Calif. — Seeks transfer of control of Stevens Bcstg. Inc. from Calvin Jasspon, 35%, Harrison Fuerst, 18%, and others, to Calvin Jasspon, sole owner, for $15,244. Mr. Jasspon is manager of KPAS. Ann. Feb. 23. KFMU (FM) Los Angeles, Calif— Seeks assignment of license from Metropolitan Theatres Corp. to International Good Mu- sic, Die. for $225,000. International Good Music Inc. is owned by KVOS Die. whose principals include Rogan Jones, 84.51%, David Mintz, 10% and others. KVOS Inc. is permittee of KVOS-TV and KGMI-FM Bellingham, Wash., and KGMG-FM Port- land, Ore. Ann. Feb. 18. KFMW (FM) San Bernardino, Calif.— Seeks assignment of license from Sherrill C. Corwin to Diternational Good Music Inc. for $100,000. International Good Music Inc. is owned by KVOS Inc., whose princi- pals include Rogan Jones, 84.51%, David Mintz, 10%, and others. KVOS Inc. is per- mittee of KVOS-TV and KGMI-FM Belling- ham, Wash., KGMG-FM Portland, Ore. Ann. Feb. 18. KVFM San Fernando, Calif. — Seeks as- signment of license from San Fernando Val- ley Bcstg. Inc. to Spectra Bcstg. Inc. for $65,000. Principals include John D. Stroud, 41.8%, Quentin K. Peterson, 16.2%, and others. Mr. Stroud is employe of KVFM. Mr. Peterson is research engineer. Ann. Feb. 18. KWG Stockton, Calif. — Seeks assignment of license from KWG Bcstg. Co. to KMO Inc. for $109,000. Principals are Carl E. Hay- mond, 93%, and Carl D. Haymond, 7%. ma- jority stockholders of KIT Yakima, Wash. Ann. Feb. 18. KSYC Yreka, Calif. — Seeks assignment of license from Siskiyou County Bcstg. Co. to Northern Bcstg. Co. for $40,908. Principals include Ralph W. Lake, 65%, Mary E. Lake, 20% and Hold C. Wardrip, 15%. Mr. Lake is optometrist. Mr. Wardrip is manager KSYC. Ann. Feb. 23. KGEK Sterling, Colo. — Seeks assignment of license from Elmer G. Beehler, sole owner to KGEK Inc. for $40,000. Principals are Mr. and Mrs. Alvin A. Ross, 80%, and Elmer G. Beehler, 20%. Mr. Ross is station manager KGEK. Ann. Feb. 17. WBIL Leesburg, Fla. — Seeks assignment of license from WBDL Inc. to Thompson K. Cassel for $75,000. Mr. Cassel is sole owner of WATS Sayre, Pa., and has interests in WCHA-AM-FM Chambersburg, WBRK Ber- wick, both Pennsylvania, and WGGG Gainesville. Fla. Ann. Feb. 18. WCOA Pensacola, Fla. — Seeks assignment of license from Dixie Radio Inc. to WCOA Radio Die. for $350,000. Principals include Justin McCarthy Miller, 56%, Denver Bran- nen, 17%, and others. Mr. Miller was for- merly 50% owner WDCL Tarpon Springs, Fla. Mr. Brannen is owner of KCIL Houma and KCLP Rayville, both Louisiana. Ann. Feb. 18. KNDY Marysville, Kan. — Seeks assign- ment of license from Marshall Trans. Inc. to Mr. and Mrs. W. N. Schnepp for $45,000. Mr. Schnepp is manager of KAKE Wichita, Kan. Ann. Feb. 18. WKSK West Jefferson, N. C— Seeks as- signment of license from James B. Childress to Childress Bcstg. Corp., change to cor- poration; no financial consideration in- volved. Ann. Feb. 18. WKCB Berlin, N. H. — Seeks assignment of license from McKee Bcstg. Inc. to John J. Bowman for $157,000. Sale also includes WKCQ-FM Berlin. Mr. Bowman is retail record distributor. Ann. Feb. 18. WKCQ-FM Berlin, N.H.— Seeks assign- ment of license from McKee Bcstg. Die. to John J. Bowman for $157,000. Sale also in- cludes WKCB Berlin. Mr. Bowman is retail record distributor. Ann. Feb. 18. WSVA-AM-FM-TV Harrisonburg, Va.— Seeks assignment of license from Shenan- doah Valley Bcstg. Inc. (a New York cor- poration) to Shenandoah Valley Bcstg. Inc. (a Delaware corporation). No financial con- sideration involved. Ann. Feb. 23. Hearing Cases FINAL DECISIONS By report and order, Commission finalized rulemaking and amended tv table of assign- ments to add eight uhf channels for educa- 84 (FOR THE RECORD) BROADCASTING, February 29, 1960 JANSKY & BAILEY INC. Executive Office* ME. 8-5411 1735 DeSoles St., N. W. Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. FEderal 3-4800 Member AFCCE Commercial Radio Equip. Co. Everett L Dillard, Con. Mgr. INTERNATIONAL BLDO. Dl. 7-131* WASHINGTON, D. C. P. O. BOX 7037 JACKSON 5302 KANSAS CITY, MO. Member AFCCE RUSSELL P. MAY 711 14th St., N. W. Sheraton Blag. Washington 5, D.C. REpublic 7-3984 Member AFCCE GUY C. HUTCHESON P. O. Box 32 CRestview 4-8721 1100 W. Abram ARLINGTON, TEXAS WALTER F. KEAN CONSULTING RADIO ENGINEERS Associates George M. Sklom, Robert A. Jones 19 E. Ouincy St. Hickory 7-2153 Riverside, III. (A Chicago suburb) CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Brecksville, Ohio (a Cleveland Suburb) Tel: JAckson 6-4386 P. O. Box 82 Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR. 5-3100 JAMES C. McNARY Consulting Engineer National Press Bldg., Wash. 4, D. C. Telephone District 7-1205 Member AFCCE A. D. Ring & Associates 30 Years' Experience in Radio Engineering 1710 H St., N.W. Republic 7-2347 WASHINGTON 6, D. C. Member AFCCE L. H. Carr & Associates Consulting Radio ft Television Engineers Washington 6, D. C. Fort Evan* 1000 Conn. Ave. Leesburg, Va. Member AFCCE SILLIMAN, MOFFET & ROHRER 1405 G St., N. W. Republic 7-6646 Washington 5, D. C. Member AFCCE HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airport San Francisco 28, California Diamond 2-5208 J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 17, Texas GLendale 2-3073 PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston. W. Va. Dickons 2-6281 —Established 1926- PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE KEAR & KENNEDY 1302 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE LYNNE C. SMEBY CONSULTING ENGINEER AM-FM-TV 7615 LYNN DRIVE WASHINGTON 15, D. C. Oliver 2-8520 JOHN B. HEFFELFINGER 8401 Cherry St. Hiland 4-7010 KANSAS CITY, MISSOURI VIR N. JAMES SPECIALTY DIRECTIONAL ANTENNAS 1316 S. Kearney Skyline 6-1603 Denver 22, Colorado MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 ervice Directory PRECISION FREQUENCY MEASUREMENTS AM-FM-TV COMMERCIAL RADIO MONITORING CO. P.O. Box 7037 Kansas City, Mo. Phone Jackson 3-5302 CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phono TRowbridge 6-2810 SPOT YOUR FIRM'S NAME HERE To Be Seen by 85,000* Readers — among them, the decision-mak- ing station owners and manag- ers, chief engineers and techni- cians— applicants for am, fm, tv and facsimile facilities. *AR8 Continuing Readership Study GEORGE C DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 501-514 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS Fleetwood 7-8447 Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications-Electronics 1610 Eye St., N. W. Washington, D. C. Executive 3-1230 Executive 3-5851 Member AFCCE JULES COHEN Consulting Electronic Engineer 617 Albee Bldg. Executive 3-4616 1426 G St., N. W. Washington 5, D. C. Member AFCCE JOHN H. MULLANEY Consulting Radio Engineers 2000 P St., N. W. Washington 6, D. C. Colombia 5-4666 Member AFCCE NUGENT SHARP Consulting Radio Engineer 809-11 Warner Building Washington 4, D.C. District 7-4443 PAUL DEAN FORD Broadcast Engineering Consultant 4341 South 8th Street Terre Haute, Indiana Crawford 4496 contad BROADCASTING MAGAZINE 1735 DeSales St. N.W. Washington 6, ». C. for availabilities BROADCASTING, February 29, 1960 B5 AM FM TV SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING through February 24 ON AIR CP TOTAL APPLICATIONS Lie. Cps. Not *n air For new stations 3,402 59 79 788 644 53 164 103 472 51 102 123 OPERATING TELEVISION STATIONS Compiled by BROADCASTING through February 24 VHF UHF Commercial 447 76 Non-commercial 33 10 COMMERCIAL STATION BOXSCORE As reported by FCC through January 31, 1960 AM Licensed (all on air) CPs on air (new stations) CPs not on air (new stations) Total authorized stations Applications for new stations (not in hearing) Applications for new stations (in hearing) Total applications for new stations Applications for major changes (not in hearing) Applications for major changes (in hearing) Total applications for major changes Licenses deleted CPs deleted 3,399 59 78 3,536 558 241 799 668 180 840 0 0 FM 644 38 164 846 73 36 109 30 10 40 0 1 TV 523 43 TV 4711 552 96 670 61 62 123 40 17 57 4 0 1 There are, in addition, ten tv stations which are no longer on the air, but retain their licenses. "There are, in addition, 38 tv cp-holders which were on the air at one time but are no longer in operation and one which has not started operation. tional use in Alabama by making following changes: Reserved ch. *29 (formerly com- mercial) in Andalusia, in addition to its present vhf educational ch. *2; Reserved ch. *48 (formerly commercial) in Birming- ham, in addition to its present vhf educa- tional ch. *10; Deleted commercial ch. 14 and substituted ch. 77 in Clanton; Reserved ch. *18 in Demopolis and ch. *19 in Dothan (both formerly commercial); Added educa- tional ch. *21 to Florence by deleting it from Gadsden where it was commercial; Added educational ch. *24 to Munford in addition to its vhf educational ch. *7; Re- served ch. *22 (formerly commercial) in Opelika; Substituted ch. 75 for ch. 24 in Sylacauga for commercial use; And added ch. *14 to Tuscaloosa for educational use. These eight uhf assignments augment three vhf and four uhf channels now reserved for educational use in Alabama. Alabama Educational Television Commission operates stations WAIQ (ch. *2) in Andalusia, WBIQ (ch. *10) in Birmingham, and WCIQ (ch. *7) in Munford, which, it claims, constitute nation's first educational tv network. Four uhf channels are not yet in use. This proceeding was initiated by Com- mission in view of Alabama's indicated in- terest in additional educational channels to spark expansion and completion of its pres- ent educational network and to provide for total educational tv coverage of state by two-program -channel network. Ann. Feb. 17. OTHER ACTIONS By second supplement to third notice of further proposed rulemaking in clear chan- nel proceeding, Commission noted that, under terms of proposal set out in third notice, individual merits and deficiencies of each application for unlimited time as- signment on particular channel in des- ignated state or states would be studied and consideration given to, among factors, nighttime interference which would result from proposed operation to dominant sta- tion on channel. It added that interested parties are at liberty to include in their comments in response to third notice con- sideration of (1) general interference situa- tion which would result from implementa- tion of proposed plan; (2) approximate pat- tern of nighttime utilization of any partic- ular channel under this plan; and (3) pro- posed engineering standards for limitation of nighttime co-channel interference to class I-A stations under this or any other plan involving nighttime duplication of clear channels. Clear Channel Bcstg. Service petitioned for clarification with respect to nighttime protection to be afforded class I-A stations under plan proposed in third notice in order to formulate its comments. Comr. Bartley abstained from voting. Ann. Feb. 17. By order, Commission, on request by J. Patrick Beacom, dismissed without preju- dice his petition for rulemaking to reassign America's Leading Business Brokers Interested in buying or selling Radio and TV Properties? When your business is transacted through the David Jaret Corp., you are assured of reliability and expert service backed by our 37 years of reputable brokerage. D A V I D 150 MONTAGUE STREET BROOKLYN 1 , N. Y. ULster 2-5600 JARET CORP. either ch. 14 from Lake Wales or ch. 15 from Ocala, to Fort Pierce, all Florida. Ann. Feb. 17. By memorandum opinion and order, Com- mission denied petition and amendment by Blythe Telecasting Co. for rulemaking to assign ch. 25 to Blythe, Calif. Petition was defective in that proposal conflicted with ch. 25 assignment at Sonoita, Sonora, Mex- ico. Ann. Feb. 17. By further notice of proposed rulemaking on alternative plans to provide an additional vhf tv channel assignment to Grand Rapids- Kalamazoo, Mich., area, Commission invites comments by April 19 (original date for such filings) to suggested substitution of ch. 6 (instead of ch. 3) for ch. 9 in Alpena in connection with its alternate plan No. 1. Commission feels that substitution of ch. 6 for ch. 9 at Alpena would cause less inter- ference to service provided by Canadian stations. Ann. Feb. 17. Commission invites comments to notice of proposed rulemaking looking toward shift- ing educational tv reservation in Kalamazoo, Mich., from ch. *74 to ch. *46 (now com- mercial there). Western Michigan Univ. of Kalamazoo petitioned for change. Ann. Feb. 17. By order, Commission denied petition by Interstate Bcstg., Inc. (WQXR), New York, N.Y., for stay of hearing on am applications of Consolidated Bcstg. Industries Inc., Na- tick, Mass., et al.. pending Court of Appeals action on WQXR petition for review of Commission's Jan. 27 action denying WQXR intervention in proceeding. Action Feb. 19. Routine Roundup 86 (FOR THE RECORD) ACTIONS ON MOTIONS By Commissioner T.A.M. Craven Granted petition by Wabash Valley Bcstg. Corp. (WTHI-TV, ch. 10), Terre Haute, Ind., for extension of time to March 4 to file exceptions to initial decision in Terre Haute tv ch. 2 proceeding. Action Feb. 18. By Chief Hearing Examiner James D. Cunningham Scheduled for hearing following proceed- ing on date shown: March 18: CC protest — Applications of Microrelay of New Mexico Inc., for new video radio stations near Corona, and at Boy Scout Mountain, both New Mexico. Actions Feb. 15. In interest of expediting final disposition of proceeding, ordered Examiner Herbert Sharfman to be associated with Examiner Cunningham in preparation of supplemen- tal initial decision in proceeding on ap- plication of Spartan Radiocasting Co. for mod. of cp of station WSPA-TV Spartan- burg, S.C. Action Feb. 15. Granted petition by National Bcstg. Inc. insofar as it seeks intervention in proceed- ing on application of Sunbury Bcstg. Corp. (WKOK), Sunbury, Pa., and made peti- tioner party with full rights to participate in hearing. Action Feb. 15. Denied petition by Mojave Bcstrs. (KDOL), Mojave, Calif., to reconsider Jan. 14 order of chief hearing examiner denying its petition for acceptance of late filed ap- pearance and dismissing its application with prejudice and to grant relief; appli- cation was in consolidated proceeding with am applications of James E. Walley, Oro- ville, Calif., et al. Action Feb. 16. Granted petition by Lebanon Bcstg. Co., WLBR-AM-FM Lebanon, Pa., and allowed intervention in proceeding on am applica- tions of Florence Bcstg. Inc., Brownville, Tenn., et al., with reference to proposal of Rossmoyne Corp., for new am station in Lebanon. Action Feb. 16. Scheduled hearing for April 21 in Baton Rouge, La., tv ch. 9 proceeding (Modern Bcstg. Co. of Baton Rouge Inc., and Com- munity Bcstg. Inc.). Action Feb. 17. Affirmed Feb. 16 action granting petition of Lebanon Bcstg. Co., WLBR-AM-FM, Leb- anon, Pa., for leave to intervene in pro- ceeding on am applications of Florence Bcstg. Inc., Brownsville, Tenn., et al., with reference to proposal of Rossmoyne Corp., for new am station in Lebanon. Action Feb. 17. By Hearing Examiner J.D. Bond Scheduled further hearing conference for 2 p.m., March 9, in Biloxi, Miss., tv ch. 13 remand proceeding (Radio Associates Inc., and WLOX Bcstg. Co.). Action Feb. 16. Granted petition by Broadcast Bureau for extension of time from Feb. 15 to Feb. 29 to file responsive pleadings to joint petition on behalf of Coastal Tv Co., Supreme Bcstg. Inc., and New Orleans Tv Corp., to delete issue and for other relief in New Orleans, La., tv ch. 12 proceeding. Action Feb. 17. Granted motion and supplement by Floyd Bell for extension of dates for certain pro- cedural steps in proceeding on his applica- tion for new am station in Texarkana, Tex., et al.; extended date for hearing from March 8 to April 4. Action Feb. 18. BROADCASTING, February 29, 1960 By Hearing Examiner Basil P. Cooper Granted joint motion by Supreme Bcstg. Inc., of Puerto Rico and Radio American West Indies Inc., for extension of time from Feb. 19 to March 21 for prehearing confer- ence in proceeding on their applications for new tv stations to operate on ch. 8 in Christiansted, St. Croix, V.I. Action Feb. 18. By Hearing Examiner Thomas H. Donahue Granted petition by M.V.W. Radio Corp., San Fernando, Calif., and extended from Feb. 17 to Feb. 18 date for exchange of direct written presentations in proceeding on its am application, et al. Action Feb. 17. Scheduled oral argument for Feb. 23 on petition by Broadcast Bureau to reopen record in proceeding on applications of Caro Bcstg. Co. and Tuscola Bcstg. Co., for new am stations in Caro, Mich. Action Feb. 18. By Hearing Examiner Charles J. Frederick Granted petition by Broadcast Bureau and extended from March 1 to April 14 time for filing statements in support of or in opposition to motions to correct transcript of record in proceeding on ap- plication of WHAS Inc. (WHAS-TV, ch. 11), Louisville, Ky. Action Feb. 15. Upon motion for continuance by Sanford L. Hirschberg and Gerald R. McGuire, con- tinued hearing from Feb. 16 to March 3 in proceeding on their application and that of Fairview Bcstrs. for new am stations in Cohoes-Watervliet and Rensselaer, both New York. Action Feb. 16. Granted request by Scripps-Howard Ra- dio Inc. (WCPO), Cincinnati, Ohio, for ex- tension of time from Feb. 17 to Feb. 23 to file written direct cases in group 3 of con- solidated proceeding on am applications of Fredericksburg Bcstg. Corp. (WFVA), Fred- ericksburg, Va., et al. Action Feb. 17. By Hearing Examiner Walther W. Guenther Granted joint request of parties for con- tinuance of prehearing conference from Feb. 24 to March 7, and on examiner's own motion continued to date to be fixed by subsequent order hearing scheduled for March 7 in proceeding on applications of Walmac Co., for renewal of licenses of sta- tions KMAC (AM) and KISS (FM) San Antonio, Tex. Action Feb. 17. By Hearing Examiner Isadore A. Honig Granted petition by M&M Bcstg. Co. for continuance of hearing from Feb. 16 to March 22 in proceeding on its application for mod. of cp of WLUK-TV Marinette, Wis. Action Feb. 16. On own motion, corrected in various re- spects transcript of proceeding on applica- tion of Marin Bcstg. Inc. (KTIM), San Rafael, Calif. Action Feb. 17. Dismissed as moot motion by Radio New Smyrna Inc., for continuance of prehearing conference scheduled for Feb. 2 and held on that date in proceeding on its applica- tion for new am station in New Smyrna Beach, Fla. Action Feb. 17. By Hearing Examiner Annie Neal Huntting Granted petition by United Bcstg. Co. (KVOG), Ogden, Utah, and received in evidence its revised engineering exhibit and closed record in proceeding on its am application and that of Pioneer Bcstg. Co., Spanish Fork, Utah. Action Feb. 17. By Hearing Examiner H. Gilford Irion Granted request by Frank James for further extension of time from Feb. 16 to March 15 to file proposed findings in pro- ceeding on his application and that of San Mateo Bcstg. Co., for new fm stations in Redwood City and San Mateo, both Cali- fornia. Action Feb. 16. Scheduled prehearing conference for March 2 in proceeding on applications of Antennavision Service Co. for new fixed radio stations at Oatman Mountain and at Telegraph Pass, both Arizona. Action Feb. By Hearing Examiner David I. Kraushaar Issued order following prehearing con- ference on Feb. 15 in proceeding on am applications of Creek County Bcstg. Co., Sapulpa, Okla., et al., continued hearing from April 5 to May 10, and scheduled further prehearing conference for April 28. Action Feb. 16. Granted petition by Broadcast Bureau for extension of time to Feb. 23 to respond to petition by Metropolitan Bcstg. Corp. to enlarge issues in proceeding on application of Suburban Bcstrs. for new fm station in Elizabeth, N.J. Action Feb. 17. Granted petition by E.O. Smith for leave to amend his am application to reflect cer- tain agreement between applicants which looks towards ultimate merger of their re- spective interests, in proceeding on Smith's application and that of William P. Ledbet- ter for new am stations in Tolleson, Ariz. Action Feb. 17. BROADCASTING, February 29, 1960 By Hearing Examiner Forest L. McCIenning Dismissed motion by Plainview Radio to strike opposition by Star of the Plains Bcstg. Co. to Plainview's motion for order that certain depositions not be taken in proceeding on their applications for new am stations in Plainview and Slaton, both Texas (action was taken on motion Jan. 14). Action Feb. 18. By Hearing Examiner Herbert Sharfman Granted letter request for continuance of hearing from Feb. 18 to March 31 filed by applicant CHE Bcstg. Co. in proceeding on its application for new am station in Al- buquerque, N.M. Action Feb. 16. Scheduled prehearing conference for Feb. 26 in proceeding on applications of Micro- relay of New Mexico Inc., for new fixed video radio stations near Corona, and at Boy Scout Mountain, both New Mexico. Action Feb. 17. By Hearing Examiner Elizabeth C. Smith Pursuant to request of North Carolina Electronics Inc., and agreement of other parties, scheduled further prehearing con- ference for 9 a.m., Feb. 19 in proceeding on its application for new am station in Raleigh, N.C.; application is in consolidated proceeding with am applications of H and R Electronics Inc., Greenville, N.C., et al. Action Feb. 16. BROADCAST ACTIONS By Broadcast Bureau Actions of February 19 KLIQ Portland, Ore. — Granted assignment of license to John F. Malloy, Stanley G. and Donald A. Breyer d/b under same name. WFBM Indianapolis, Ind. — Granted mod. of license to operate main trans, by remote control using DA (DA-N); conditions. WJAR Providence, R.I. — Granted mod. of license to operate main trans, by remote control using DA (DA-N); conditions. WMDE (FM) Greensboro, N.C.— Granted mod. of SCA to change sub-carrier fre- quencies from 41 kc and 67 kc to 42.5 kc and 67 kc; condition. WDAF-FM Kansas City, Mo.— Granted extension of completion date to July 27. KTNM Tucamcari, N.M. — Granted exten- sion of authority to sign-off at 6 p.m., ex- cept for special events. WHOH (FM) Hamilton, Ohio— Granted extension of authority to remain silent ad- ditional 90 days period beginning Feb. 12. WZFM (FM) JacksonviUe, Fla.— Granted extension of authority to remain silent for period ending April 12. Actions of February 18 KJAZ (FM) Alameda, Calif. — Granted as- signment of license to Patrick Henry. KMIS Portageville, Mo. — Granted assign- ment of cp to J. Shelby McCallum and Smith J. Dunn d/b under same name. WEEZ Chester, Pa.— Granted mod. of li- cense to change name to WDRF Inc., d/b as WEEZ. WAPI Birmingham, Ala. — Granted mod. of license to operate main trans, by remote control; conditions. WPNX Phenix City, Ala. and Columbus, Ga. — Granted mod. of license to change name to R.M. Greene Inc. KRVM Eugene, Ore. — Granted cp to change studio and ant.-trans. location; de- crease ERP to 320 w, change ant. height to minus 28 ft., and make changes in ant. system (construct new ant. tower). WOLE-TV Aguadilla, P.R.— Granted mod. of cp to change ERP to vis. 17.8 kw, aur. 8.91 kw, install new ant. system and make changes in equipment and ant. height; ant. 980 ft. Following stations were granted authority to operate trans, by remote control: WCSI- AM-FM Columbus, Ind. KEAR San Francisco, Calif. — Granted change of remote control authority. Following stations were granted exten- sions of completion dates as shown: KVEN- FM Ventura, Calif, to May 28; KAPP (FM) Redondo Beach, Calif, to June 9. Actions of February 17 Following stations were granted exten- sions of completion dates as shown: WARD- TV Johnstown, Pa. to Aug. 13 and KPHO- TV Phoenix, Ariz, to Sept. 9. WKLZ Kalamazoo, Mich. — Granted au- thority to sign-off at 6 p.m. Saturday and Sunday for period ending Sept. 30, except for special events when station may op- erate to licensed sign-off time. Continued on page 93 } Weighs only 68 lbs. COLLINS ANNOUNCER Lightweight, compact remote console* -only 46" long, 17" wide, 31" high. Folds to 46" x 17 "x 10" -easily carried in trunk or rear seat of car. The three-channel Collins Announcer is completely transistorized; plugs into any 110 volt outlet. It sets up anywhere— puts you on the air with complete studio con- sole facilities. Ideal for shopping center promotions, disc jockey dances or remote studios. Features: Two 12" Collins TT-200 turntables, two Audax tone arms with G.E. variable reluctance heads, sapphire needles, line block, headphone and mike jack. Contact Collins for further information. COLLINS COLLINS RADIO COMPANY • CEDAR RAPIDS, IOWA • DALLAS, TEXAS • BURBANK, CALIFORNIA 87 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 204 per word — $2X)0 minimum • HELP WANTED 254 per word — $2.00 minimum. • DISPLAY ads #20.00 per inch — STATIONS FOR SALE advertising require display space. • All ether classifications 30 Program Highlights Chicago "Music Wagon," "The Con- nie Mitchell Show," "Sup- per Club," "The Gold Coast Show," "Merrily We Go," "The Josh Brady Show," "The Little Show," all live music and variety produc- tions; "The Tony Weitzel Show," celebrity interviews; "The Art Mercier Show," tips on hunting and fishing; "Jone & Josh," a lively woman's page of the air. Program Highlights ■■■■ WCBS WEEI Program Highlights New York "The Jack Sterling Show," "The Martha Wright Show," "The.Lanny Ross Show," all offer live music and variety; " Backgrounds of Literature" and "Backgrounds of Music" stimulate and educate; "Three Guesses," an audi- ence-participation musical game; "Freeman & Hayes," comedy, live music, records. Boston "Showcase," Priscilla For- tescue reports on her globe- trotting, celebrity-meeting life; "Lady of the Bookshelf" dramatizes favorite chil- dren's books; "Carl Moore Remembers," live music from a Boston "landmark"; "Calder and Johnson," off- beatcomedy &music; Car- eer Centers, useful, needed advicejgjfefor the teenager. Program Highlights KMOX St. Louis "Strictly Editorial," "Sci- ence Editor," "The Spelling Bee," "State of the Law," "Successful Money Man- agement," all speak for themselves. "The Laurent Torno Show," an outstand- ing musician and conductor plays, discusses, interprets good music; "Words and Music," poetry readings; the station that originated Conelrad weather alert. Program Highlights WCAU Philadelphia "The Ralph Collier Show," talks with celebrities and other interesting people; "University Round Table," stimulating discussion; "Career Forum," vocational guidance for High School students; "The Books of Man," under the auspices of the University of Penn- sylvania; "The Governments of Man," under the auspices of Temple University. in V // DETROIT you know where you're going with WJBK radio Sell 'em coming and going • Dominate Detroit, the "market on wheels" • Cap- ture the home audience, too • Go BIG on the "Station on the Go" • Go Sat- uration on special low cost multi-spot plan . Call KATZ for details WJBK- Radio is DETROIT. STORER station CONELRAD attention signal. Deadline for reply comments is April 25. April 13-16 — American Public Relations Assn. conference, Greenbrier Hotel, White Sulphur Springs, W.Va. Registration can be made through APRA Convention headquarters, 1010 Vermont Ave., N.W., Room 812, Washington 6, D.C. April 15-17 — National Sales Executives-Interna- tional spring finance and executive committee meets, Hotel Leamington, Minneapolis. April 19 — Comments on FCC proposal to add additional vhf channels to several principal mar- kets through reduced mileage separations. April 20 — Deadline for nominations to the Ad- vertising Hall of Fame. Nominations should be sent to the Advertising Federation of America, 250 West 57th Street, New York 19. April 20-21 — Council on Medical Television sec- ond meeting. Discussions and demonstrations open to Council members and invited observers. Clinical center, National Institute of Health, Bethesda, Md. April 21 — Pennsylvania AP Broadcasters Assn. Hershey Hotel, Hershey, Pa. April 21 — Southern California Broadcasters Assn. Luncheon meeting with program to be pre- sented by Cunningham & Walsh, L.A. Hollywood Knickerbocker. April 21-22 — National Retail Merchants Assn. board of directors meet, Hotel Statler, Dallas. April 21-23 — American Assn. of Advertising Agencies annual meeting, Boca Raton Hotel and Club, Boca Raton, Fla. April 21-23 — New Mexico State Broadcasters annual spring meeting. Las Cruces, N.M. April 21-23 — Western States Advertising Agen- cies Assn. tenth annual conference. Shelter Island Inn, San Diego. April 22 — Virginia AP Broadcasters, National Press Club, Washington. April 24-27 — National Retail Merchants Assn. sales promotion division mid-year convention, Paradise Inn, Phoenix, Ariz. April 24-27 — Continental Advertising Agency Net- work annual convention, Fontainbleau Hotel, Miami Beach. April 24-28 — U. of Florida School of Journalism & Communications journalism-broadcasting week, Gainesville. (Broadcasting Day, 25th.) April 25 — Academy of Television Arts & Sciences forum on pay tv vs. free tv. April 25 — National Sales Executives-International New York Field Management Institute, Barbizon- Plaza Hotel, there. "April 25-27 — Sales Promotion Executives Assn. annual conference, Hotel Astor, New York. Key speaker: John Caldwell, executive editor, SALES MANAGEMENT. s'April 28-29 — Ohio Broadcasters Assn. annual meeting. Harold Fellows, NAB president, is key speaker. Pick-Ohio Hotel, Youngstown. April 28-30 — Alabama Broadcasters Assn. annual convention. Miramar East Hotel, Ft. Walton Beach, Fla. April 29 — Ohio Assn. of Broadcasters, Pick-Ohio Hotel, Youngstown. April 29-30 — Professional Advertising Club of Topeka, New Adventures in Advertising workshop and clinic. Special copy clinic. Washburn U., Topeka, Kan. MAY May 2 — Reply comments due on FCC rulemaking to duplicate 23 clear channels with additional nighttime service. May 2-4 — Assn. of Canadian Advertisers con- vention, Royal York Hotel, Toronto, Ontario. *May 3— CONELRAD drill scheduled by FCC for all radio and tv stations in all states except Hawaii and Alaska. Duration: one half-hour at time cor- responding to 1 p.m. EST. May 4 — Reply comments due on FCC proposal to add additional vhf channels to several principal markets through reduced mileage separations. *May 4 — Station Representatives Assn. awards luncheon. The Silver Nail Timebuyer of the Year award and Gold Key will be presented. Waldorf- Astoria Hotel, New York. May 5-8 — American Women in Radio & Televi- sion national convention. On agenda: an all-day in- dustry forum; six radio-tv workshops and general session on radio programming, tv commercials and educational tv. Final day will be devoted to business meeting, including election of officers. Pick-Carter Hotel, Cleveland. 16 (DATEBOOKJ BROADCASTING, March 7, 1960 ALL IN SAME BOAT Advertising Agency Executive Alpha and his client, Mr. Aardvark, meet in secret conference with Advertising Agency Executive Zeno, and his client, Mr. Zeta, to arrange details for co-sponsorship of a television program. The conference is held at Alpha's isolated island retreat ; all arrive in Alpha's seaplane. When it's time to leave, the plane won't start. All will have to get back to the mainland in Alpha's boat, which can carry only two persons at a time. Alpha won't leave Aardvark alone in Zeno's company: Zeno won't trust Alpha alone with Zeta. How do they all get back? No fair getting outside help. Or swimming. Or fixing the seaplane. Or merging the agencies. Or forming the Aardvark- Zeta Company. Get 'em out by boat. (Sure, we'll send you the solution, along with the tv solution to your marketing problems in Washington, D. C. Or ask the H-R Television man next time he calls to tell you about WMAL-TV. If you send us the correct solution, we'll send you a copy of Dudeney's "Amusements in Mathematics," published by Dover Publications, Inc., New York. wmal-tv Channel 7 Washington, D. C. An Evening Star Station, represented by H-R Television, Inc. Affiliated with WMAL and WMAL-FM, Washington, D.C.; WSVA-TV and WSVA, Harrisonburg, Va. BROADCASTING, March 7, 1960 17 LUCKY BRINGING YOU c ha n n IE l CONSISTENT SALES... delivering ALBANY - SCHENECTADY -TROY AMERICA'S 29TH MARKET! Engineered to cover Eastern New York, Western Massa- chusetts and parts of New Hampshire and Vermont with the ABC Network. call your man BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO 1735 DeSales St., N. W. Washington 6, D. C. NEW SUBSCRIPTION ORDER Please start my subscription immediately for— □ 52 weekly issues of BROADCASTING $ 7.00 Q 52 weekly issues and Yearbook Number 11.00 □ Payment attached □ Please Bill name title/ position company name address city Send to home address Zone state OPEN MIKE Bull market in selling stations editor: [I want] to tell you how much I enjoyed your excellent article, "The big bull market in radio-tv" ("Per- spective '60" issue, Feb. 15, page 80). Whoever wrote the article must have been treading in the footsteps of a broker, the article had so much authen- ticity . . . — Wilt Guzendorfer, Wilt Guzendorfer & Assoc., Los Angeles. Charges 'Truth' payola editor: When two or three government organizations are concerned with payola and integrity in broadcasting, how can a broadcasting organization which is virtually another governmental agency not only offer payola to commercial broadcasting station managers but pro- claim the same in a full page advertise- ment in Broadcasting? I refer, of course, to Crusade for Freedom's offer of free European junkets to station managers for "the best promotional effort to generate entries in the Truth Broadcast Pro- gram." "Inspection trip" indeed! If the pro- motion is worth the air time of the sta- tion why does Crusade for Freedom have to hold out bait which boils down to the grossest payola? — W. T. Rabe, Radio-Tv Columnist, The Michigan Catholic, Ferndale, Mich. The competitive spark editor: I'm firmly convinced that in- dustries, just as individuals, make most of their troubles for themselves. Now comes ABC appealing to the FCC that in cities where there are only two vhf television stations that the Commission assign a third station. This is on the premise that the great and glorious public should be given, as Al Beckman has been quoted as saying, "A full choice of three network serv- ice." You see how silly this thing is, be- cause in order to gain individual ad- vantage instead of competing openly for markets, ABC would request the Commission to create additional sta- tions. . . . So comes the time when there are six television networks there must be six stations in every major market. Where is the competitive spark of broadcasters? Must the FCC always fight the battle at the sacrifice of their own engineering standards? — Robert T. Mason, General Manager, WMRN Marion, Ohio. Catv competition editor: My constant prayer is that one day I can convince you and other 18 BROADCASTING, March 7, 1960 ...in Cleveland, particularly Her heart belongs to another. Likewise her ears and her Pulse. Cleveland is attuned to a new radio romance -WHK-the station that could hardly get any attention just a little over a year ago. Then it was that Metropolitan Broadcasting Corporation endowed our hero with an inheritance of new service, news and showmanship. Mirabile dictu! The new WHK delivers Cleveland's second largest audience* for your product's proposal."Marriage"licenses available from Blair, or General Manager Jack Thayer (EXpress 1-5000). WHK Cleveland Division of Metropolitan Broadcasting Corporation • PULSE 20.3%-6 A.M. -MIDNIGHT, MO*' HOOPER, 21.1%-7 A.M.-6 P.M. MON 1960 You Miss 1,300,000 Potential Buyers without ROUNSAVILLE You must aim right or you miss the buying power of more than 1,300,000 Negroes in the Rounsaville Radio coverage area . . . consumers with $824,000,000 to spend — AFTER taxes! This enormous consumer potential can influence the na- tional sales picture of any product. And NEGRO RADIO, and ONLY Negro Radio, can reach them. Over 95% of all Negroes listen to radio! Negroes buy the products they hear about on their radio — NEGRO RADIO. A proper part of your advertising dollar must go to Rounsaville Radio, or you miss this market! Call Rounsaville Radio in Atlanta, John E. Pearson, or Dora-Clayton in the South- east. Personal Letter Everyone in the world ap- preciates recognition. Cer- tainly the people to whom we program, the American Negro, is no exception to this rule. That is why we, at Rounsaville Radio, program exclusively for the Negro with Negro talent. You can make excel- lent use of our Know-How to sell your products. We'll be happy to help you. We are one of the oldest and the largest broadcasters in our chosen field. ROBERT W. ROUNSAVILLE Owner-President FIRST U. S. NEGRO-PROGRAMMED CHAIN FIRST IN RATING IN SIX BIG MARKETS WCIN 1,000 Watts (5,000 Watts soon)— Cin- cinnati's only all Negro-Programmed Station! WLOU 5,000 Watts — Louisville's only all Negro-Programmed Station! WMBM 5,000 Watts— Miami-Miami Beach's only full time Negro-Programmed Station! WVOL 5,000 Watts — Nashville's only all Negro-Programmed Station! WYLD 1,000 Watts— New Orleans' only full time Negro-Programmed Station! WTMP 5,000 Watts— Tampa-St. Petersburg's only all Negro-Programmed Station! BUY ONE OR ALL WITH GROUP DISCOUNTS! ROUNSAVILLE RADIO STATIONS PEACHTREE AT MATHIESON, ATLANTA 5, GEORGIA ROBERT W. ROUNSAVILLE Owner-President JOHN E. PEARSON CO. Nat'l Rep. HAROLD F. WALKER V.P. & Nat'l Sales Mgr. DORA-CLAYTON Southeastern Rep. people of importance who should know better that the statements such as you made in your editorial in the Feb. 22 issue, page 92 ["No Canadian capers," discussing Canada's policy that catv is allowed only if it does not compete with broadcasters] are just not borne out by the facts. In your editorial you say, "Several (tv) stations in our sparsely populated West have gone under because they could not compete with cable systems. Others are teetering on the brink." The facts show exactly the opposite. There has been no tv station anywhere in the U.S. . . . that has been forced out of business because of competition of a cable system. Since the freeze was lifted in 1952, some 92 or 93 tv stations have gone off the air. Of these, only three have even claimed that community antenna systems had anything to do with their demise. These are the sta- tions in Fairmont, W. Va., Atlantic City, N.J., and Kalispell, Mont. . . . There are some 42 cities in the U.S. in which catv systems and broadcasters are living side by side and the broad- casters continue to prosper despite catv systems. . . . — M.J. Shapp, President, Jerrold Electronics Corp., Philadelphia. editor: This is just a line to express appreciation for the editorial in the Feb. 22 issue on the community an- tenna problem. It is a vexing problem — one which must ultimately be solved in the public interest, convenience and necessity. Other governments have ap- parently faced up to the problem, sooner than has our own FCC. I think your editorial treated the problem fairly and clearly and will be helpful in the efforts currently being made to find a solution. — William C. Grove, General Manager, KFBC-TV , Cheyenne, Wyo. 'Politics over principle' editor: Your editorial on "Politics over principle" (page 106, Feb. 1, con- cerning broadcasters' posture before FCC in recent program hearing) reflects the attitude of a good strong, virile American. Everyone should feel that way and talk that way. Censorship leads to dictatorship in the end and it is as simple as that. — Thomas Tinsley, President, WITH Baltimore. BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular is- sues 35< per copy; Yearbook Number $4.00 peT copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circula- tion Dept., 1735 DeSales St., N.W., Wathing- ten 6, D.C. On changes, please include both old and new addresses. BROADCASTING PUBLICATIONS INC. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec.-Treas. Lawrence B. Taishoff ■■Mil BROADCASTING THE BUSINESSWEEK!. Y OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting • Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8-1022. Editor and Publisher Sol Taishoff Managing Editor Edwin H. James Editorial Director (New York) Rufus Crater Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. Associate Editor Harold Hopkins Assistant Editor: Dawson Nail; Staff Writers: George Darlington, Malcolm Oet- tinger, Leo Janos, Sid Sussman; Editorial Assistants: Bob Forbes, Patricia Funk; Secretary to the Publisher: Gladys Hall. BUSINESS V.P. & General Manager Maury Long Assistant to the Publisher: Lawrence B. Taishoff Sales Manager: Winfield Levi (New York) Southern Sales Manager Ed Sellers Production Manager George L. Dant Traffic Manager Harry Stevens Classified Advertising Doris Kelly Advertising Assistants: Merilyn Bean, John Henner, Ada Michael. Comptroller Irving C. Miller Assistant Auditor Eunice Weston Secretary to Gen. Mgr Eleanor Schadi CIRCULATION & READER'S SERVICE Subscription Manager . Frank N. Gentile Circulation Assistants: Charles Browne, Gerry Cleary, David Cusick, Christine Harageones. Director of Publications John P. Cosgrove BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Editorial Director Rufus Crater Bureau News Manager . . . . Donald V. West Associate Editor David W. Berlyn N.Y. Features Editor .... Rocco Famighetti Assistant Editor Jacqueline Eagle Staff Writers: Richard Erickson, Ruth Streifer. Business Sales Manager Winfield R. Levi Sales Service Mgr. . Eleanor R. Manning Eastern Sales Manager. Kenneth Cowan Advertising Assistants: Donna Trolinger, Diane Halbert. Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. Midwest News Editor John Osbon Midwest Sales Mgr.: Warren W. Middleton Assistant Barbara Kolar Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor Bruce Robertson Wbstern Sales Manager Bill Merritt Assistant Virginia Strieker Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*— The News Magazine of the Fifth Estate Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. * Reg. U. S. Patent Office Copyright 1960 by Broadcasting Publications Inc. 20 BROADCASTING, March 7, 1960 VHDH SOLD N J W SOLD /VTAE SOLD VTOP SOLD MCCO SOLD /VMAZ SOLD A/BAP SOLD MONDAY MEMO from KENNETH C. T. SNYDER, vice president, television -radio creative director, Needham, Louis & Brorby, Chicago and Hollywood Vtr helps avoid costly 're-makes' One of my favorite axioms goes: "A commercial isn't until it is." No matter how beautiful the design, it's still just words and pictures on a storyboard until visual movement and sound and pace and style are breathed into an execution of it. And, though your life-giver is a technician of im- peccable judgment, the kind of creature that eventually comes to life on the tv screens of the nation is not his respon- sibility alone. Between a storyboard and completed commercial are a number of other individuals at the agency and in the client's executives offices who also bring their minds and their assorted points of view to bear on the problem of what sort of commercial this par- ticular commercial should be. Now, scientific progress has provided a possible solution to this dilemma as it has to so many other problems of modern life. For the past couple of years we've been using video tape for the commercials. Why not use it also as a long distance conveyor of pre-pro- duction plans, a beforehand communi- cator of questions, decisions, problems and solutions? 'Tapeprepping' • This would give client and agency personnel, whose total judgments will finally accept or reject the finished product, the opportunity to participate in the planning of a com- mercial's production as these same peo- ple have participated in the planning of its design. To be sure, this participa- tion occurs now in the making of many commercials. But when distances are involved, or schedules are in conflict, this use of tape may save money and time in travel and production. Imagine a client and agency group, let's say in New York or Chicago, sit- ting down to view a tape playback or a kinescope screening of a half-hour taped conference staged by the agency producer in Hollywood. He taped the conference yesterday afternoon and it was flown in for screening this morn- ing. During the course of such a "tape- prep" conference, the group might see contenders for the various roles in the commercials and they might hear an- nouncers auditioning. They could be shown set designs and given commen- taries and decisions on this or that set problem by the producer. They could watch demonstrations of the product as they are intended to apnear in the final version. They could see the product and package against an assortment of back- grounds and environments. The group back in the East could be given the various alternatives in con- nection with the staging and action. The producer might be at the point where he can talk music, even in a rough form. They could look at the possible props, file photos of backings, etc. They could see and hear about wardrobe de- tails and anticipatable makeup prob- lems. They could learn of the 101 counter-proposals and creative sugges- tions that are almost always made by good outside producers. They could be informed of location decisions. They could examine typographical style sheets, cartoons and art pieces in lay- Kenneth C.T. Snyder has written, directed and produced commercials for shoes (Red Cross) and soaps (Lever and Jergens) and wax (Johnson's), as well as M.J.B. coffee, Wilson meats, Morton salt, Gallo and Gibson wines, Pacific and Cincinnati telephone companies, Standard Oil and Island Creek Coal, to name a fraction. Starting as tv com- mercial supervisor for BBDO, San Fran- cisco, in 1950, he moved to Stockton, West, Burkhart Inc., Cincinnati, in 1954 as director of tv department. He joined Needham, Louis & Brorby as tv writer in 1955 and in 1958 was named vice president, tv-radio creative director and member of plans board. His business card carries two addresses, NL&B's headquarters in Chicago and the branch in Hollywood; his home is just off the UCLA campus. out or various other initial stages. The agency and client executives could be exposed to any possible chang- es in production costs that might not have been considered at the time origi- nal contract was let on the basis of storyboards (however detailed). Their decisions and judgments would be en- courged in every area where possible differences might create future prob- lems. 'Tapecasting' • Is "tapeprepping" really practical? Recently, for our client, Johnson's Wax, Needham, Louis & Brorby "tapecast" seven actresses. They were interviewed on tape for the purpose of selecting a spokesman for Johnson's Wax in a projected series of tape commercials. "Tapecasting" is really only the first part of "tapeprep- ping," but it proved to be well worth doing. We were about to spend thou- sands of dollars on commercials which were to run in hundreds of thousands of dollars worth of time. Working with Hal Marienthal of National Videotape Service in Hollywood, who produced the commercials, we taped for 35 min- utes and, for a net figure of under $500, we were able to send that tape plus a 16mm kine of it to Chicago for client and agency personnel to evaluate. What they got was the equivalent of sitting in on a spontaneous, casual in- terview with each applicant. Possibly, the tape was an improvement on the live session. Using two cameras for the taping, we got front views, side views, close-ups on the hands as well as the faces of the girls. Watching the tapes, the people back in Chicago saw a lot they might have missed in a normal kind of casting interview. Doing It Better • There's a new sign hanging on the walls of business people these days. It asks, "Why is it that there's never enough time to do the job right, but always enough time to do it over again?" Though a bit cynical and defeatist, it is nonetheless indicative of how re-makes have become almost a cliche. This is tragic and wasteful in that, quite frequently, just a little more communication and a little better un- derstanding of the promises at the prep- aration stage of production might fore- stall the differences of opinion or out-and-out boo-boos that cause the re- makes to be done. And, re-makes aside, wouldn't such communication just nat- urally help make the commercials better? 24 BROADCASTING, March 7, 1960 To us, Time and Integrity are two of the most precious things we have. Yet, to us, there is a differ- ence between them: Time is not really ours, but our Integrity is. Time passes, our Integrity remains con- stant. Time is for sale, our Integrity is not. To You, our Time and Integrity are precious, also ; but the difference is that they are integrated in effect. They must be, and are, one and the same Truth. "Time accomplishes everything", the philosopher says. In the Maryland Market, our Time and Integ- rity can help you accomplish your honest purpose. WBAL-TV BALTIMORE NBC Affiliate /Channel 11/Associated with WBAL-Radio 1090 Nationally represented by ©@© Edward Petry & Co., Inc. *TIME ACCOMPLISHES EVERYTHING Plato BROADCASTING, March 7, 1960 26 don't buy milk and ice cream . . . If you're interested in statistics we can show you plenty--A. R. B. and Nielson, which both rate WJ AC-TV tops in the Johnstown-Altoona market. But if you're more interested in people . . . product-purchasing people . . . read what F. G. Hummel, Advertising Manager of the Johnstown Sanitary Dairy Company, says about WJ AC-TV: "We've been advertising steadily on WJAC-TV for more than eight years, and during this pe- riod, it's been proved time and time again that people see our advertising and they buy the milk, milk products and ice cream featured on WJAC-TV." Whichever yardstick you prefer—statistics or sponsor-successes— we have both, and both prove that WJAC-TV is the station that gels results in the Johnstown-Altoona market! get all the details from HARRINGTON, RIGHTER AND PARSONS, INC. BROADCASTING, March 7, 1960 wmmm broadcasting THE BUSINESSWEEKLY OF TELEVISION AND RADIO March 7, 1960 Vol. 58 No. 10 SPOT RADIO'S TOP 100 SPENDERS RAB's first annual report shows they spent $1 13.9 million Ford Motor Co. leads the list with R.J. Reynolds second Spot radio's top 100 advertisers put $113,912,341 into that arm of the radio business in 1959. The figures are being revealed today (March 7) by Radio Advertising Bu- reau in what it calls "the most exten- sive dollar expenditure report ever made available" in spot radio history. The re- port ranks 1959's top spot spenders in order of their estimated net investments (after discounts). Ford Motor Co. leads the list with $7,280,000 reported spent in spot radio during the year. R.J. Reynolds Tobacco Co. is second with $4,800,000, followed by Chrysler Corp. with $4,129,000 and General Motors with $4,115,000. The Ford figure includes spot spending by Ford's dealer organizations, which, un- like those of other auto manufacturers, are handled centrally (through J. Walter Thompson Co. and, for Lincoln-Mer- cury, by Kenyon & Eckhardt). This is the first such list to cover a full year's spending. RAB in the past has compiled similar reports of quarter- ly activity, but no full-year 1958 fig- ures are available for comparison. The consensus, however, was that spot spending among the top 100 was up in 1959. This belief was supported by two other studies being released almost simultaneously. SRA Sees Rise • One was Station Representatives Assn.'s annual estimate of spot radio time sales for the past year. This report, released by Lawrence Webb, SRA managing director, put net sales at $176,705,000, a gain of 2.8% over the total officially reported by the FCC for 1958 (see table). The other supporting study was made by RAB in conjunction with its spot- spending research. It showed that of the 100 leading advertisers in all media, 91 used either spot or network radio — or both — during 1959. This compared with 85 of the top 100 using spot and/ or network in the first nine months of 1959. By product category, food marketers were the biggest spenders in RAB's spot list: 25 invested a total of $18,341,000 in spot radio in 1959. Sixteen drug and toiletry advertisers spent $16,762,000 to take second place as a category, while five auto makers spent $16,709,- 000 for a close third. Other leading categories: six tobacco companies invested $15,960,000 in spot radio; 14 brewers spent $15,533,000; 1 3 gasoline, oil, tire, battery and ac- cessory advertisers spent $13,579,000. Leaders • Campbell Soup Co. led the food parade with a spot outlay of $1,- 400,000. Thomas Leeming & Co. was first in the drug and toiletry group with $2,000,000. Anheuser-Busch ranked first among beers and ales by spending $3,- 683,000, while Sinclair Refining lead the gasoline-and-oil derby with $2,500,- 000. Ford's expenditure, first in the auto category, could not be compared directly with those of other car manu- facturers because the figures on dealer- organization expenditures for the others could not be accurately determined. Soap manufacturing was the principal category not substantially represented. In releasing the figures, RAB Presi- dent Kevin B. Sweeney called them "another tremendous step forward in the effort to make radio a 'measured medium' — to climb out from under the onus of being unable to answer an ad- vertiser's questions about who's spend- ing how much in radio. "Until we started these reports the question of just how much money was being spent in spot radio went unan- swered not only to advertisers but to the radio industry itself. Now we've got documentation of spending among 100 leading advertisers representing virtual- ly every major category of business. The report in effect is a combination testimonial to radio's ability to sell and an invaluable sales tool for the industry. It's also a valuable guide for adver- tisers." Upward Trend • Miles David, RAB vice president and promotion director, under whose direction the figures were compiled, stressed the trend toward radio use — spot or network, if not both — among the top all-media spenders. "Radio's popularity with the nation's blue-chip advertisers continues to climb steadily," he asserted. "In the first quar- ter of 1958 our survey showed some 75% of these leaders were in the medi- um. Through the first nine months of 1958 the figures stood at 85%. Then, in the first six months of 1959, just over 90% of the top 100 used radio. Now for the full year 1959 the figure is virtually 92%." It was noted that the top 100 were those for 1958, the latest year for which How spot radio grew in 1959 The Station Representatives Assn. last week estimated that spot radio time sales in 1959 were $176,705,- 000, a gain of 2.8% over 1958. The SRA estimates of spot volume were considerably lower than those made by Broadcasting several weeks ago. Broadcasting, in its issue of Feb. 15, estimated spot time sales in 1959 at $201,768,000, a gain of 17.3% over 1958 volume. The Broadcasting estimates, which also were made for national and regional network and for local sales, were based on projections from a large sample of stations. The Broad- casting formula has been used suc- cessfully for two decades. Official FCC tabulations of 1959 radio time sales will not be available until late this year. Here are the SRA estimates: 1958 1959 % Change First quarter $43,368,000 $ 40,655,000 -6.3% Second quarter . .' 43,067,000 46,808,000 +8.7 Third quarter 39,450,000 43,827,000 +11.1 Fourth quarter 46,054,000 45,415,000 —1.4 TOTAL $171,939,000* $176,705,000 +2.8 *The total for 1958 is the official FCC figure. Quarterly estimates for that year and 1959 are from Price, Waterhouse & Co., accountants, who compile the SRA reports. In all cases the estimates are for time sales after deduction of all frequency and promotional discounts but before deductions of commissions to advertising agencies and station representatives. BROADCASTING, March 7, 1960 % of top 100 advertisers in spot or network radio of the top 100 actually means that 91.9% of the group's potential users already are in the medium at least to some extent. RAB said it compiled its spot figures from sources representing approximate- ly 50% of the nation's spot dollar vol- ume, "with validating cross-checks for accuracy." But "even with this large a sample," RAB said, "it is possible that a few advertisers were missed, partic- ularly among accounts whose distribu- tion is not national." Here are the top 100 spot spenders in 1959: most expenditure data is available. It also was noted that one of the top 100 advertised hard liquor exclusively and, since hard liquor is not generally ac- cepted on radio, could not be con- sidered one of radio's potential cus- tomers. Thus the use of radio by 91 Rank 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Company *Ford Motor Reynolds Tobacco Chrysler Corp. General Motors Anheuser-Busch Liggett & Myers P. Lorillard American Tobacco Schlitz Brewing Sinclair Refining Carling Brewing RAB-estimated spot radio ex- penditures, 1959 $7,280,000 4,800,000 4,129,000 4,115,000 3,683,000 3,600,000 3,100,000 3,090,000 2,710,000 2,500,000 2,000,000 Rank 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. RAB-estimated spot radio ex- Company penditures, 1959 Thomas Leeming & Co. 2,000,000 Bristol-Myers 1,900,000 Texas Co. 1,840,000 Chesebrough-Pond's 1,670,000 B.C. Remedy 1,600,000 Fels & Co. 1,600,000 Beneficial Finance 1,578,000 Eastern Air Lines 1,500,000 Northwest Orient Airlines 1,500,000 Shell Oil 1,500,000 Plough, Inc. 1,420,000 Campbell Soup 1,400,000 Ralston Purina 1,352,000 American Airlines 1,311,000 Continental Baking 1,215,000 Esso Standard Oil 1,200,000 Firestone Tire & Rubber 1,100,000 Miles Labs. 1,100,000 Metropolitan Life Ins. 1,070,000 Gillette 1,059,500 Sterling Drug 1,025,000 Cities Service 1,000,000 Standard Brands 1,000,000 Tetley Tea 975,000 Schaefer Brewing 940,000 Trans World Airlines 925,000 Pharmaco 910,000 * Borden Co. 900,000 Hamm Brewing 900,000 Cream of Wheat 850,000 Clark Oil & Refining 820,000 Corn Products Refining 800,000 Liebmann Breweries 800,000 Quaker Oats 800,000 Union Carbide Consumer Prods. 800!000 P&G STAYS NO. 1 AT TV NETWORKS Fourth quarter also keeps Anacin as top brand spender Procter & Gamble Co., American Home Products Corp. and Lever Bros, were the top network TV blue-chip ad- vertisers in the fourth quarter of 1959. Each advertiser spent well over the $5 million mark in gross time purchases. P&G with over $1 1.3 million for the three months — October, November and December — invested twice as much at the one-time rate than did General Motors which ranked 4th in a list of 25 leading network company adver- tisers reported today (March 7) by Television Bureau of Advertising. The figures, as compiled for TvB by Leading National Advertisers-Broad- cast Advertiser Reports, cover the first three important billing months of the current network season. The fourth quarter's No. 2 advertiser American Home Products, and No. 3 Lever came in at well over $7 million. Along with General Motors in the $5 million and over category were Gen- eral Foods and Colgate-Palmolive. The 25th advertiser on the list, S.C. John- son & Son, compiled over $2 million. Cold Remedies Register • A third of the top 15 brand advertsers in network television in December were cold-head- ache remedies. The same five also showed up among the leading 25 brands for the three-month period. Anacin and Dristan paced the five, Anacin lead- ing both in December and in the fourth quarter, Dristan well-entrenched as No. 28 (BROADCAST ADVERTISING) 2 brand in the top 25 and in third place in December. The other three free-spending reme- dies were Bayer Aspirin, Alka-Seltzer and Bufferin. Brown & Williamson's Life cigarettes — even in December still a relatively newcomer to the cigarette brands — ranked second that month among the leaders. The B&W firm itself placed eight in the top 15 company listing for December. R.J. Reynolds Tobacco Co. had two of its brands — Winston and Salem — well-established on December's top 15. The firm ranked No. 7 in the December advertiser list and No. 8 in the fourth quarter's 25. Spending supremacy in the automo- bile field not unexpectedly was held by two companies — General Motors and Ford Motor Co., both of them placing in all lists either as the corporate entity or for its passenger cars (Chevrolet and Ford). 4th Quarter: Company 1. Procter & Gamble 2. American Home Prods. 3. Lever Brothers 4. General Motors 5. General Foods 6. Colgate-Palmolive 7. Gillette Co. 8. Reynolds Tobacco 9. Ford Motor 10. Sterling Drug 11. General Mills 12. Philip Morris 13. Ctirysler Corp. Spending $11,317,641 7,941,944 7,579,782 5,693,112 5,416,705 5,066,507 4,006,008 3,953,156 3,535,120 3,515,948 3,439,537 3,160,539 3,002,280 14. Texaco 15. Pharmaceuticals 16. Kellogg Co. 17. Bristol-Myers 18. Liggett & Myers 19. Brown & Williamson 20. National Biscuit 21. P. Lorillard 22. Miles Laboratories 23. Natl. Dairy Prods. Corp. 24. Warner-Lambert 25. S.C. Johnson & Son 4th Quarter: Brand 1. Anacin 2. Dristan 3. Winston 4. Ford 5. Gillette 6. Tide 7. Chevrolet 8. Kent 9. Life 10. Colgate 11. Bufferin 12. Bayer Aspirin 13. Plymouth 14. L&M Filter Tips 15. Gleem 16. Phillies 17. Salem 18. Alka-Seltzer 19. Dart (cars) 20. Geritol 21. Phillips Milk of Mag. 22. Polaroid 23. Lux Liquid Det. 24. Parliament 25. Oldsmobile 2,846,956 2,839,409 2,718,208 2,691,796 2,681,149 2,619,749 2,584,571 2,242,072 2,117,706 2,087,826 2,078,542 2,014,690 Spending $2,745,996 2,398,934 1,880,345 1,697,611 1,464,303 1,405,621 1,396,724 1,362,967 1,348,222 1,334,459 1,284,368 1,282,323 1,256,666 1,252,750 1,216,750 1,185,410 1,170,444 1,135,521 1,044,522 997,477 973,933 971,032 951,810 944,063 939,705 December: Company Spending 1. Procter & Gamble $3,833,739 2. American Home Prods. 2,797,402 3. Lever Brothers 21528^820 4. General Motors 1,815,115 5. General Foods 1777 542 6. Colgate-Palmolive 1,633^023 7. Reynolds Tobacco 1,351 904 8. Brown & Williamson 1,261,598 9. Gillette 1,232,525 BROADCASTING, March 7, 1960 RAB-estimated spot radio ex- Rank Company penditures, 1959 47. Studebaker-Packard 7CA AAA 48. J. A. Folger / JD,UUv 49. Falstaff Brewing fJ\J,\J\J\J 50 Sto ul ton 51. Time, Inc. T>(\ AAA 52. Stanback 71 C AAA 53. P. Ballantine 71 A AAA 54. Philip Morris 71 A AAA 55 General Foods 7A^ AAA 56. Greyhound 7AA AAA 57. Pabst Brewing L~IC AAA 58. Florists' Telegraph Delivery AA^ AAA 59. General Cigar AAA AAA 60 Interstate Bakeries AAA AAA 61. Chattanooga Medicine ARA AAA 62 Langendorf Bakeries L. Cf\ AAA 63. W. F. McLaughlin icA AAA 64. Sun Oil iOC AAA 65 American Home Prods. Co. A1 A AAA 66 Standard Oil (Indiana) A1 A AAA 67. Phillips Petroleum Z.AC AAA 68 Household Finance Corp. AAA AAA 69. General Mills cqa AAA 70 Mennen CQA AAA 71. Nestle CQA AAA 72. International Harvester COO AAA 73. Foster-Milburn 580 000 74. Skelly Oil 564,000 75. John Morrell 560,000 76. National Airlines 550,000 77. Piel Bros. 550,000 78. Seaboard Finance 550,000 79. Massey-Ferguson 535,000 80. American Bakeries 515,000 81. Hills Bros. Coffee 510,000 Radio set tally Radio Advertising Bureau places the total number of radio sets in working order in this country at a record high of 156,- 394,000. RAB estimates as of Jan. 1, released last week, put the 1959 set sale figure at 18,167,000. said to be 59.4% higher than in 1949. RAB"s breakdown of radio sets is as follows: home sets (all types), 106,007,000; auto radios, 40,387,000 and sets in public places, 10 million. RAB-estimated spot radio ex- Rank Company penditures, 1959 82. Wm. Wrigley Jr. 500,000 83. Burgermeister Brewing 495,000 84. United Biscuit 495,000 85. Tea Council 484,000 86. Lucky Lager Brewing 475,000 87. Duquesne Brewing 455,000 88. Canada Dry 450,353 89. General Baking 450,000 RAB-estimated spot radio ex- Rank Company penditures, 1959 90. Bon Ami 450,000 91. American Motors 435,000 92. Paxton & Gallagher 420,000 93. S.S.S. 415,988 94. Duffy-Mott 415,000 95. Gulf Oil 415,000 96. Pharma-Craft 415,000 97. United Air Lines 415,000 98. K.L.M. Airlines 410,000 99. National Brewing 410,000 100. Associated Sepian Prods. 407,500 NOTE: The 100 figures given here are totals for each company, including all of its brands and divisions. The figures are for the calendar year 1959 as estimated by RAB on the basis of its survey during the period, with validating cross-checks for ac- curacy. The figures are "net," meaning they represent estimates of actual expendi- tures rather than overly high "gross" fig- ures. (The above listing is based on a sample of sources representing approxi- mately 50 percent of the nation's spot dol- lar volume. Even with this large a sample, however, it is possible that a few advertis- ers were missed, particularly among ac- counts whose distribution is not national.) * Ford Motor Co. expenditure includes spot radio money spent by Ford's dealer or- ganizations. Figures shown for other auto manufacturers reflect only "factory" ex- penditures— exclude dealer organization expenditures. ** Borden expenditure represents spot ra- dio money for food products only — does not include spot radio expenditures for dairy and ice cream products. 10. General Mills 1,200,513 11. Sterling Drug 1,179,276 12. Ford Motor 1,155,203 13. Philip Morris 1,046,764 14. Texaco 1,025,112 15. Bristol-Myers 907,289 LNA-BAR: Gross Time Costs Only December: Brand Spending 1. Anacin $951,907 2. Life 927,956 3. Dristan 880,811 4. Winston 634,858 5. Ford 615,186 6. Kent 517,940 7. Salem 506,330 8. Colgate Dental Cream 496,758 9. Tide 495,917 10. Bayer Aspirin 481,679 11. Gillette 461,767 12. Polaroid 456,0% 13. Alka-Seltzer 447,007 14. Bufferin 429,699 15. Chevrolet 397,413 LNA-BAR: Gross Time Costs Only • Business briefly Time sales Juice spots • Radio spots in eight Western markets — San Diego, Los An- geles, Fresno and San Francisco, all California; Denver, Colo.; Phoenix, Ariz.; Houston, Tex.; Salt Lake City, Utah — are scheduled for a new cam- paign for Knott's Berry Farm Fresh Frozen Boysenberry Juice, which got underway last week. California Frozen Juice Co., producer of the boysen- berry juice, is also using newspapers and regional editions of Look maga- zine in the campaign, which has a six- figure budget. Cole Fisher Rogow, Beverly Hills, Calif., is the agency. Wine buys time • King's wine, Phila- delphia, has purchased a nine-week tv spot campaign in Pennsylvania and New Jersey beginning today (March 7), according to its agency, Wermen & Schorr, that city. The company is using 20-second prime time spots on one or two stations in each market. Each station will get 12 to 15 spots per week to be scheduled between 7 and 1 1 p.m., Monday through Friday. Tv punch • Sunkist Growers, L.A., is planning concentrated use of radio and tv spots in New York, Chicago, Los Angeles and other major markets in a four-month warm weather campaign for the company's new frozen fruit punches. The broadcast media will ac- count for some $300,000 of an over- all marketing budget of $1,759,000 al- lotted for 1960, when these new prod- ucts will be put on sale nationally for the first time, following two years of testing. Part of the total budget will be spent for advertising, part for sales promotion and the balance for an expanded sales force and marketing services. In addition to radio and tele- vision, newspapers and Life will be used. Foote, Cone & Belding, L.A., is the agency. Milady's first • Milady Food Products Inc. (frozen blintzes), Brooklyn, will make initial tv exposure today (March 7) with 17-week spot schedule in New York market. Expansion into other markets is expected to follow later. Agency: Smith/ Greenland Co., N.Y. Radio emphasis • Frito Co., Dallas (Fritos) placed with NBC Radio its largest network time order, amounting to $325,000 in net revenue for NBC. Campaign extending from March 6 through Dec. 31 centers on News of the World, Emphasis and Monitor. Agency: Dancer-FitzGerald-Sample Inc., Chi- cago. CBS-TV's 'Angel' • General Foods, through Benton & Bowles, reportedly has signed as advertiser for Angel, new tv fall series which CBS-TV has pur- chased from CBS Films (first network sale in film producer's "Upbeat" plan). It's believed show is being considered for prime time slot Monday or Thurs- day evenings. Buy follows GF's pur- ARB Date Thur., Feb. 25 Fri., Feb. 26 Sat., Feb. 27 Sun., Feb. 28 Mon., Feb. 29 Tue., March 1 Wed., March 2 ARBITRON'S DAILY CHOICES Listed below are the highest-ranking television network shows for each day of the week Feb. 25-March 2 as rated by the multi-city Arbitron Instant ratings of American Research Bureau. Program and Time Untouchables (9:30 p.m.) 77 Sunset Strip (9 p.m.) Gunsmoke (10 p.m.) Rebel (9 p.m.) Bing Crosby (8:30 p.m.) Red Skelton (9:30 p.m.) Wagon Train (7:30 p.m.) Copyright 1960 American Research Bureau Network Rating ABC-TV 35.4 ABC-TV 28.7 CBS-TV 29.5 ABC-TV 26.9 ABC-TV 31.6 CBS-TV 29.7 NBC-TV 28.3 BROADCASTING, March 7, 1960 chase, also through B&B of The Andy Griffith Show. Keds for kids • U. S. Rubber Co.'s footwear division (Keds), N.Y., through Fletcher Richards, Calkins & Holden, N.Y., begins extensive spot tv schedule in 160 markets. Mostly chil- dren's programs will be used as vehicles for Keds advertising. Mattress spots • Salisbury Mattress Co., Minneapolis, buys time for series of 10- and 20-second animated spots on stations in 16 markets for Spring and Fall campaigns only. Four films are be- ing made available by Long Adv. Inc., Salisbury agency, for individual dealer sponsorship. Film producer: Christen- sen-Kennedy, Omaha. Cookie Show • Swanson Cookie Co., Battle Creek, Mich., for Archway cookies, to sponsor a new ABC Radio program. The Archway Cookie Show With Dennis Day Tues., Thurs., Fri., 12:15-12:20 p.m. Agency: Grant Adv., Chicago. Four for 'Breakfast' • ABC Radio announces the following new participat- ing advertisers for Don McNeill's Breakfast Club, heard Monday through Friday: Ex-Lax Inc. (Warwick & Leg- ler); The KVP Co. (Grant Adv.); Swanson Cookie Co. (Grant Adv.) and Standard Labs Inc. (Rockmore Co.) Ex-Lax Inc. and R. T. French Co. (J. Walter Thompson) signed to sponsor the network's Weekday News. 'Securance' • Nationwide Insurance, Columbus, Ohio, plans a multi-million dollar advertising campaign employing all major media. The theme will be "Securance," which the company inter- prets as "a new program for true family security" through insurance policies. Over $1 million has been tabbed for co- operative advertising in newspapers and on radio. Nationwide's agency is Ben Sackheim Inc., N.Y. First for Frito • The Frito Co., Dallas, for its corn and potato snack products, last week purchased first campaign on ABC Radio. Company is sponsoring 50 weekday and weekend newscasts per Drugmaker uses television for soft-sell The Upjohn Co., Kalamazoo, Mich., an ethical drug company that does not sell its products directly to the public, is sponsoring a group of medical public service tv programs in local markets. The programs are designed to help dispel misconcep- tions about illnesses and diseases and, collaterally, to fashion a more favor- able corporate image for Upjohn. Upjohn began slowly back in Oc- tober 1958, presenting three half- hour programs on heart disease over KRON-TV San Francisco. The half- hour format was continued for six telecasts over WKRC-TV Cincinnati and WWJ-TV Detroit, on various subjects in early 1959. The hour-long approach was adopted with a broad- cast on Men . . . Medicine . . . and Space on KTTV (TV) Los Angeles last April. Subsequently an hour show on lung cancer was telecast on KOB-TV Albuquerque, N.M., and WFAA-TV Dallas. On Feb 8, a re- port on nervous tension was pre- sented on WNEW-TV New York. The televised reports are produced in cooperation with a medical so- ciety or group. Author-commentator Howard Whitman, the producer, serves as host. Specialists in various fields of medicine appear through- out the program. The intent of the telecast is to be informative and authoritative but not ponderous. Use is made of animation techniques and cartoons to dramatize new medical techniques or findings. The 'Sell' • The commercials may be said to be "soft-soft sell." There may be a message from an Upjohn official, emphasizing the importance of cooperation between the drug and medical professions, or films of the Upjohn laboratory showing scientists at work. There is no mention of any specific products, since ethical com- panies, which manufacture prescrip- tion drugs, are not permitted to ad- vertise their products to the public. (This is by industry agreement.) Gene Fairly, consumer advertising manager for Upjohn, credits Mr. Whitman with conceiving the series and persuading the company to spon- sor it. Mr. Fairly believes the pro- grams will tend to improve rapport between the medical and pharmaceu- tical industries, and create a more favorable impression of the company in the minds of the general public. But he emphasizes that the project Soft-soft sell • Commercials for Upjohn Co. appearing on its medical public service programs in local mar- kets are institutional in nature, showing company scientists at work or messages pointing up cooperation between the drug and medical pro- fessions. is not designed to increase company business. He says there has been no check made to study the effect of its tv venture upon sales. Though Mr. Fairly would not disclose financial data, it is estimated that each pro- gram costs approximately $20,000 for time and production, though the amount varies from city to city. This does not include a concentrated news- paper advertising campaign conduct- ed in the city in which the program is scheduled. Mr. Whitman, who heads his own package company, Howard Whitman Productions, Westport, Conn., han- dles all writing and production chores, assisted by a small staff. A journalist and author on social prob- blems, Mr. Whitman produced seg- ments of the old NBC-TV Home program, including a medical series, sponsored by Upjohn. He conceived the format for the present series in late 1958 and, he reports glowingly "Upjohn accepted my proposal in about four hours." The next one-hour program is on Dieting and Weight Control. It will be produced in cooperation with the Chicago Medical Society for presen- tation over WNBQ (TV), Chicago, on March 1 (9-10 p. m.) . Mr. Whit- man says two subjects are being con- sidered for network showing later this year. A still undetermined num- ber of local programs will be pro- duced in 1960. Extra mileage is obtained by mak- ing tapes and kinescopes of each episode available for showing on other tv stations with charge as pub- lic service programming. Sterling- Movies, U.S.A., New York, the dis- tributor, estimates there will be from 200-250 showings of the series this year. 30 (BROADCAST ADVERTISING) BROADCASTING, March 7, 1960 MERRY MID-DAY! Noontime's a merry time for wives and mothers (nap- time for kiddies) . . . time when thousands of Central Iowa housewives relax and raise the curtain on WHO-TV's popular Family Theatre. Family Theatre's playbill is always full of hits from the immense WHO-TV film library*. . . offering the advertiser ( at amazingly low costs ) a large, loyal audi- ence of Iowa's biggest spenders. NSI puts Family Theatre head-and-shoulders above competition — No. 1 in 30 of 40 quarter hours surveyed, Monday-Friday (Noon-2 p.m.)! Ask your PGW Colonel for availabilities in Family Theatre — one of many "station time" success shows on WHO-TV! *A1GA1 Package * WARNER BROTHERS "Vanguard" ir "Showcase Package" ir NTA "Dream," "Champagne," "Lion" -jr SCREEN GEMS "Sweet 65" * HOLLYWOOD TELEVISION SERVICE "Con- stellation" M and A ALEXANDER "Imperial Prestige" + PAR- AMOUNT LIBRARY and others. NSI SURVEY DES MOINES-AMES METROPOLITAN AREA (November, 1959) FAMILY THEATRE — FIRST PLACE QUARTER HOURS Number Reported Percent of Total WHO-TV 30 75% STATION B 10 25% STATION C 0 0 WHO-TV is part of Central Broadcasting Company, which also owns and operates WHO Radio, Des Moines WOC-TV, Davenport WHO- WHO-K WHO-T WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-T WHO-TV WHO-TV WHO-TV WHO-T WHO-T WHO-TV WHO-TV WHO-TV WHO-TV i // WiO-W Channel 13 • Des Moines NBC Affiliate Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager Peters, Griffin, Woodward, Inc., National Representatives BROADCASTING, March 7, 1960 PLUS COUNTS IN RADIO-TV ADS Stations comply with merchandising extras week for 26 weeks. Campaign will run in waves of approximately six weeks, concluding on Dec. 31. Agency: Dancer-Fitzgerald-Sample, Chicago. Agency appointments • General Electric's Radio Receiver Dept., audio products section, appoints Young & Rubicam to handle product advertising of its line of portable and console phonographs. • Sea Pak Corp., processor of frozen sea foods, appoints Henderson Adv., Green- ville, S.C. • Esslinger's Inc. (brewer), Phila., ap- points Wermen & Schorr, that city. Company has not released final adver- tising plans but has indicated this year's budget will exceed $400,000. • Amsko Distributors (Skoda automo- biles) and Arabella Motors (Arabella automobiles), both New York import- ing-distributing firms, appoint Friend- Reiss Adv., N.Y., for all U.S. advertis- ing. New barter company The formation of a new barter com- pany, Del Wood Assoc., New York, and Hollywood has been announced by Peter Frank, president. It will provide stations with radio and tv film program- ming, merchandise, equipment and ad- vertising on billboards and in bus cards in return for station time. Mr. Frank will operate from the Hollywood office at 649 North Bronson Ave., Hollywood. Telephone: Hollywood 2-6027. Asso- ciated with Mr. Frank are Charles J. Weigert, executive vice president, and Sidney J. Barbet, vice president, who will head the New York office tempo- rarily located at 666 Fifth Ave. Tele- phone Plaza 7-9292. On or about May 1, the New York office will move to the new Time & Life BIdg. at 1271 Ave. of the Americas. Medical ad agency Ethical Pharmaceutical Agency has been formed in Chicago as an affiliate of John W. Shaw Adv., specializing in advertising services for medical manu- facturers. Principals of Shaw-Hagues, the new organization, will be David N. Hagues, president, chief executive officer and head of its plans board and Mr. Shaw, president of the parent agency, as board chairman. The affiliate will provide cre- ative, advertising and marketing serv- ices to manufacturers of pharmaceu- ticals and related medical products. Its specialized staff will include medical writers and consulting physicians, with access to all facilities of Shaw's affiliate groups throughout the country. The merchandising "plus" in radio- tv advertising apparently is here to stay. Agencies are insisting on the ex- tras and stations are following through. Merchandising can influence a deal al- though usually it is a side concern. Needham, Louis & Brorby confirmed this by questioning fellow agencies, the 100 biggest in the country. Harold A. Smith, program promotion and mer- chandising manager of the Chicago agency, reported the survey last Tues- day (March 1) at a Radio & Television Executives Society timebuying and selling seminar in New York. Mr. Smith, who became a vice presi- dent last week, appeared with John F. Hurlbut, promotion and public rela- tions manager of WFBM-AM-FM-TV Indianapolis and the Muzak francise there. Their topic: "It Takes Two to Tango in Agency-Station Cooperation." Agencies responding to the NL&B questionnaire were in all parts of the country, but concentrated almost half in New York. Of 100 asked, 41 re- plied, a good no-incentive return in the opinion of Gould, Gleiff & Benn, the firm retained by the agency to do the job. The Demand • Client requests for merchandising support of their sched- ules are increasing, 30 agencies told Needham. Station response is more in radio than tv, Mr. Smith concluded, when 28 agencies said radio stations "almost al- ways respond" and 20 said the same about tv. A "never respond" line didn't get a single check, Mr. Smith reported. On quality of merchandising support, tv and radio rated about equal. Sixteen agencies said they "usually do a good job"; 13 said "occasionally" they do; 9 said they "usually do a routine job," ! and one said station merchandising support is "seldom worthwhile." In a media comparison question, ask- ing how merchandising by radio com- pared with that by newspapers, Mr. Smith's agency found answers about equally divided, going from "better" to "same" and "poorer." Tv didn't look so good, pulling more "same" and "poor- er" replies. Stations do deliver what they promise at the time of sales calls or presenta- tions, two-thirds of the respondents said. "We see that it does," one agency add- ed. Another said, "They're smart; they don't promise." Who Gets the Business • To the vital question, does merchandising support influence timebuying decisions, 11 agen- cies said yes, 27 no. Mr. Smith noted the yes answers amounted to 30% of the total. The three most valuable station serv- ices, ranked in order of preference were: • Arranging for and/or setting up dealer displays. • Informing wholesalers, distributors and retailers of a campaign via mailing pieces or if possible, personal calls. • Working with the client's local sales people. The questionnaire set up another evaluation by asking if a station's mer- chandising department decided upon a specific sum to support a tv program and the agency was given a choice of how to spend it, which of these would be most worthwhile: merchandising, tune-in advertising, or an equal division between the two. Answers were tied between dividing the money and put- ting it all into advertising-promotion with merchandising alone well behind New form of color tv • The young- ster above stares raptly at a new toy which utilizes the tv screen and is being heavily advertised through tv spots. The "TV Majic Kaleidoscope Wheel" is made by the Whirley Corp., St. Louis, which last year capitalized on its Whirley-Whirler toy through extensive use of tv advertising (Broadcasting, April 27, 1959). Based on the old-fashioned kaleidoscope in a tube with colored glass and mirrors, the new tv toy develops colorful patterns created by the 30-cycle scanning lines which appear on all tv screens. It uses a five-inch disc which rotates at speeds up to hundreds of rpms on a spin- ning mechanism, with an almost in- finite variety of patterns. The retail price is $1.49. It will be available to the public the middle of this month. 32 (BROADCAST ADVERTISING) BROADCASTING, March 7, I960 The "content" of a rating point on wpix-11 and the top network- station in New York is the same! Nielsen proved that incomes, home ownership, ages, jobs, etc. follow identical patterns.* The reason is logical and understandable, wpix-11 is pro grammed like a Network station with net- work-proven and network-quality shows every half-hour, every night. This WPIX-11 'Special Nielsen Qualitative Study for WPIX-11 "network look" brings increased sales impact to your commercial messages — makes them more receptive, more effective, more productive. ere are your 60-second commercials tonight! wm new 0\ york Details upon request. ©1960, WPIX BROADCASTING, March 7, 1960 in the questionnaire results. Summing up, Mr. Smith acknowl- edged that many stations are doing a good merchandising job, all of which "could be a clue for the stations that frown on merchandising, as well as on their competitors who offer it." Two Hearts in Tango Time • Mr. Hurlbut, preceding his counterpart on the rostrum, made much of the same point. Commenting on a tango demon- stration by a pair of professional danc- ers, he reminded his audience of ball- room rules, confining his comparison mainly to program promotion. You have to want to dance. The agency wants a happy client and the station wants him to increase his sched- ule or renew. Good grooming, the "image" factor on both sides, is important, Mr. Hurl- but believes, as is interest in each other. Partners Must Adapt • Agencies, for their part, must remember that facilities differ from station to station, Mr. Hurl- but reminded his listeners. He asked, "Should the agency simply be satisfied to send out a broadside asking for the moon, or a request for courtesy an- nouncements at the start of a program campaign, or should it do something about making those announcements and promotion suggestions more effective?" Agency-furnished kits with film trailers, transcribed announcements and slides are a help, he said. He also recom- mended appearances by stars and station visits by agency people. Coordination of tune-in advertising in newspapers is another point sometimes neglected. Station visits are a good idea for agencymen. Mr. Smith agreed and sta- tion people ought to see agencies when they can. Other tips by Mr. Hurlbut: To con- vince a client of the power of air tune-in promotion, give him an audience figure in terms of homes reached rather than ratecard value. Make promotion reports brief. He defined station merchandising as "activities directed at wholesalers, job- bers, distributors, retailers and/or at the clients' sales staff." HONESTY IN ADS ANA issues booklet detailing legal rules A primer on fundamentals of honest advertising was published by the Assn. of National Advertisers last week. The ANA began distributing to its members and to agencies a new book- let, Legal Rules of the Road to Honest Advertising, prepared for laymen by Gilbert H. Weil, ANA general counsel. The distribution to agencies was made via the American Assn. of Advertising Agencies. The 19-page booklet consists of in- terpretations of key phrases in "the basic concept" of honest advertising. which is defined as follows: "An advertisement is honest when objective facts which bear upon the product or service advertised fulfill in all material respects the understanding regarding them that is generated in people by the advertisement when ob- served in the way or ways that they normally perceive it." The booklet emphasizes that the way people "understand" an ad is more important than what it literally says; that when a word or phrase has several meanings, the advertiser may not choose to stand on the single one that suits his purpose; that the advertiser is as much responsible for implications as for direct claims; that unintended deception must be guarded against as much as willful deceit. Artifice • ". . . Use of a blue shirt before the cameras so that the illusion of a white shirt may appear upon the receivers is not a material deception — unless it is used by a shirt advertiser to demonstrate how white his white shirts are, and results in a picture that is whiter than the shirts he sells. "The basis for interpreting a tv commercial is its appearance (audio and video) to the observer. That an artifact has been employed in its inter- mediate production stages is of no greater moment than the fact that an illustration in print media may be com- pounded of oil or water paints, or a Spot radio even sells water Advertising and selling bottled drinking water is different from that of most other products. The bottled water company has to get the customer to come to it. And the way to do this is through radio, says Robert S. Suttle, vice president in charge of sales for Arrowhead & Puritas Waters, Los Angeles. He explained his problem and the Suttle subtle cure this way: "We have to make the housewife look us up in the Yellow Pages and then call us on the telephone. We want to hear our phone ring. That's why we use radio up and down the California coast." With the frequent moves that families make these days, a customer for bottled water service lasts four years on the average, Mr. Suttle said. So, with 170,000 customers, Arrowhead & Puritas must get more than 40,000 new buyers each year to hold its position in the market. With its agency, Hixson, & Jor- gensen, Los Angeles, the company tried various kinds of radio copy. "One we liked very much was right to the point: 'Drink away your tooth decay.' We won awards with our commercials. But they didn't seem to be doing much of a sales job for us," Mr. Suttle reported. Then the company decided to try a humorous approach. Dallas Wil- liams of Spotmakers created a series for them featuring "Whitney," a delivery salesman, making a tele- phone report to the sales manager. Here's a "Whitney" spot for Arrow- head: Sound: Phone ring & pickup Boss: Arrowhead Spring Water Whit: Boss, this is Whitney. Boss: Oh, Whitney, this order for 6,000 bottles of water . . . one customer, Whitney? Whit: Yeh, boss. Ya see, this lady called up for a delivery salesman to stop by, and I was telling her how Arrowhead is the only guaranteed spring water delivered everywhere in Southern California and how good genuine spring water is for ya . . . So, she ordered it! Boss: But Whitney, 6,000 bottles? No one can drink that much! Whit: But, Boss, you know Arrowhead Spring Water is to drink, and I know Arrow- head Spring Water is to drink, but she . . . Boss: No buts, Whitney. We appreciate the order, but all she'll need is just 1 or 2 bottles at a time. Whit: I can't sell her the 6,000 bottles? Boss: I'm afraid not, Whitney. Whit: Well, OK, Boss. Sound: Whistle Whit: All right, lady ... out of the pool! "These spots were an instant suc- cess," Mr. Suttle said. "People re- peated the gags; they called the delivery salesmen 'Whitney'; they ac- cepted the sales points in the com- mercials with their sugar coating of humor better than when we used to beat them over the head with hard sell." "Whitney" has now become an important member of the Arrow- head & Puritas family, Mr. Suttle said. "He's not only a star salesman; he's a corporate personality. Our new sales training program is 'Whit- ney'-based. And of course he's in- creasingly active on radio." Radio advertising now accounts for 20-25% of the Arrowhead & Puritas advertising budget. Satura- tion campaigns of 20-30 spots a week on up to four stations in a market is the general format. How- ever, Mr. Suttle told his broadcaster audience, "quality commercials like these will mean more business for radio." 34 (BROADCAST ADVERTISING) BROADCASTING, March 7, 1960 ABOVE ALL . WGY DELIVERS YOUR SALES MESSAGE MORE EFFECTIVELY WGY will deliver your sales message more effectively in the rich market area it serves: Albany — Schenectady — Troy, plus Northeast- ern New York and Western New England. We can back this up with a file of sales suc- cess stories — for details, contact your local Henry I. Christal man or call WGY, Sche- nectady, New York. 50,000 Watts • NBC Affiliate • 810 Kilocycles A GENERAL ELECTRIC STATION Buying actio a hallmark of the WGAL-TV MULTI-CITY MARKET Population 3,749,960 TV Homes 946,863 Food Sales $968,282,000 Effective Buying Income $6,845,921,000 Retail Sales $3,871,587,000 Service Sales $305,091,000 Apparel Sales $223,529,000 This one medium reaches, in fact is first with viewers in Lancaster, Harrisburg, York and many other communities. Its prosperous coverage area — America's 10th TV Market — offers unusual profit opportunities for advertisers, as shown by its coverage figures. Look for buying action when you advertise on vigorous, growing WGAL-TV. WGAL-TV OuuuueS' Lancaster, Pa. NBC and CBS STEINMAN STATION Clair McCollough, Pres. Representative: The MEEKER Company, Inc. New York • Chicago • Los Angeles • San Francisco 36 BROADCASTING, March 7, 1960 NIELSEN TOP 10 NETWORK PROGRAMS Tv report for 2 weeks ending Feb. 7. TOTAL AUDIENCE t Rank No. homes (000) 1. Wagon Train 22,736 2. Fabulous Fifties 21,244 3. Gunsmoke 19,752 4. 77 Sunset Strip 17,357 5. Have Gun, Will Travel 17,312 6. Ed Sullivan Show 16,453 7. Red Skelton Show 16,317 8. Danny Thomas Show 15,142 9. Perry Mason Show 15,006 10. Hallmark Hall of Fame 14,780 Rank % homes* 1. Wagon Train 51.0 2. Fabulous Fifties 47.8 3. Gunsmoke 44.5 4. 77 Sunset Strip 40.1 5. Have Gun, Will Travel 39.0 6. Ed Sullivan Show 37.1 7. Red Skelton Show 36.9 8, Perry Mason Show 34.7 9. Danny Thomas Show 34.1 10. Hallmark Hall of Fame 33.7 Rank AVERAGE AUDIENCE* 1. Wagon Train 2. Gunsmoke 3. Have Gun, Will Travel 4. 77 Sunset Strip 5. Red Skelton Show 6. Danny Thomas Show 7. Father Knows Best 8. Price Is Right-8:30 p.m. 9. Real McCoys 10. Fabulous Fifties No. homes (000) 18,894 18,758 16,227 15,368 15,142 14,238 13,786 13,741 13,153 13,108 % Rank 1. Wagon Train 2. Gunsmoke 3. Have Gun, Will Travel 4. 77 Sunset Strip 5. Red Skelton Show 6. Danny Thomas Show 7. Father Knows Best 8. Price Is Right-8:30 p.m. 9. Real McCoys 10. Dennis the Menace t Homes reached by all or any part of the program, except for homes viewing only 1 to 5 minutes. * Percented ratings are based on tv homes within reach of station facilities used by each program, t Homes reached during the average minute of the program. Copyright 1960 A. C. Nielsen Co. homes* 42.4 42.3 36.6 35.5 34.3 32.1 31.1 31.1 30.1 29.6 Have Gun, Will Travel 27.4 Perry Como 27.1 Electra Playhouse 27.0 Jack Benny 26.5 Perry Mason 26.5 Maverick 26.0 77 Sunset Strip 26.0 Frank Sinatra 25.8 Danny Thomas 25.4 Loretta Young 25.2 Rifleman 24.9 lonignt with belatonte 24.9 Alfred Hitchcock 24.7 Wizard of Oz 24.6 Gene Kelly Show 24.5 Dinah Shore 24.4 Father Knows Best 24.3 Top 10 Multi-Weekly Ratings CBS News 11.5 Huntiey-Brinkley Report 10.5 Jack Paar 9.9 Guiding Light 9.4 American Bandstand 9.2 Search for Tomorrow 9.2 Price Is Right 8.8 Concentration 8.6 Love of Life 8.6 As the World Turns 8.5 VIDEODEX PULSE TOP 20 NETWORK PROGRAMS Tv report for Nov. 18-Dec. 15 Once a Week Rating Wagon Train 36.9 Gunsmoke 31.5 Once Upon a Christmas Time (Hallmark Hall of Fame) 27.6 Ed Sullivan Show 27.4 photographer's dummy props, rather than the silk, gold or meat of the prod- uct itself. But the deception will cease to be innocent if its nature is to mislead people into a false impression as to a fact of sufficient significance that their belief in it may cause them to buy where otherwise they would not." People • Advertisements are employed to exert their effect upon people gen- BROADCASTING, March 7, 1960 TOP TEN NETWORK PROGRAMS Tv report to Jan. 4-10, 1960 Rank % homes 1. Gunsmoke 37.8 2. Wagon Train 34.7 3. Red Skelton 33.6 4. Have Gun, Will Travel 30.5 5. Danny Thomas 29.7 6. 77 Sunset Strip 29.2 7. Garry Moore 28.7 8. Wanted Dead Or Alive 28.3 9. Father Knows Best 27.8 10. The Untouchables 27.4 Rank No. homes (000) 1. Gunsmoke 16,200 2. Wagon Train 14,800 3. Red Skelton 14,300 4. Have Gun, Will Travel 13,000 5. Danny Thomas 12,700 6. 77 Sunset Strip 12,200 7. Garry Moore 12,100 8. Wanted Dead Or Alive 12,100 9. Father Knows Best 11,800 10. The Untouchables 11,300 Copyright 1960, Vide ode x Inc. BACKGROUND: The following programs, in alphabetical order, appear in this week's BROADCASTING tv ratings roundup. Informa- tions is in following order: program name, net- work, number of stations, sponsor, agency, day and time. American Bandstand (ABC-137): Various sponsors, Mon. Fri. 4-5:30 p.m. As The World Turns (CBS-144): Various sponsors, Mon. -Fri. 1:30-2 p.m. Jack Benny (CBS-183): Lever (JWT), Sun. 10- 10:30 p.m. CBS News (CBS-163: Various sponsors, Mon- Fri. 7:15-7:30 p.m. Perry Como (NBC-151): Kraft (JWT), Wed. 9-10 p.m. Concentration (NBC-163): Various sponsors, Mon. -Fri. ll:30-noon. Dennis the Menace (CBS-167): Kellogg (Bur- nett), Sun. 7:30-8 p.m. erally; not merely upon the highly intelligent, or the well educated, or even that abstract concept of other legal areas — the average, reasonable man. They are directed as well to the ignor- ant, the careless, and even the stupid. In numerous instances they are beamed at children. Their effect, therefore, must be appraised according to the understanding of their actual audiences. Electra Playhouse (CBS-166): Buick (M-E), Thurs., Nov. 19, 9:30-11 p.m. Fabulous Fifties (CBS-193): GE (Y&R), Sun., Jan. 31, 7:30-9:30 p.m. Father Knows Best (CBS-155): Lever Bros., Scott Paper (both JWT), Mon. 8:30-9 p.m. Guiding Light (CBS-135): Procter & Gamble (Compton), Mon.-Fri. 12:45-1 p.m. Gunsmoke (CBS-201): Liggett & Myers (DFS), Remington Rand (Y&R), Sat. 10- 10:30 p.m. Hallmark Hall of Fame (NBC-162): Hallmark (FC&B), Wed., Feb. 3, 7:30-9 p.m. Have Gun, Will Travel (CBS-164): Lever Bros. (JWT), American Home Products (Bates), Sat. 9:30-10 p.m. Alfred Hitchcock Presents (CBS-182): Bristol- Myers (Y&R), Sun. 9:30-10 p.m. Huntiey-Brinkley Report (NBC-151): Texaco (C&W), Mon.-Fri. 6:45-7 p.m. Gene Kelly Show (NBC-163): Pontiac (MJ&A), Sat. Nov. 21, 8:30-9:30 p.m. Love of Life (CBS-165): Various sponsors, Mon.-Fri. noon-12:30 p.m. Perry Mason (CBS-150): Colgate-Palmolive (Bates), Gulf Oil (Y&R), Sat. 7:30-8:30 p.m. Maverick (ABC-144): Kaiser, Drackett (both Y&R), Sun. 7:30-8:30 p.m. Garry Moore Show (CBS-160): S.C. Johnson (NLB), Pittsburgh Plate Glass (BBDO), Kellogg (Burnett), Polaroid (DDB), Tue. 10- 11 p.m. Once Upon A Christmas Time (Hallmark Hall of Fame) (NBC-162): Hallmark (FC&B), Wed., Dec. 9, 7:30-8:30 p.m. Jack Paar (NBC-154): Participating sponsors, Mon.-Fri. 11:15-1 a.m. Price Is Right (NBC-158): Various sponsors, Mon.-Fri. 11-11:30 a.m. Price Is Right (NBC-158): Lever (OBM), Speidel (NCK), Wed. 8:30-9 p.m. Real McCoys (ABC-148): P&G (Compton), Thurs. 8:30-9 p.m. Rifleman (ABC-142): Miles Labs (Wade), Ral- ston Purina (Gardner), P&G (B&B), Tues. 9-9:30 p.m. Search For Tomorrow (CBS-131): Procter & Gamble (Compton), Mon.-Fri. 12:30-12:45 p.m. Red Skelton Show (CBS-170): S.C. Johnson (FCB), Pet Milk (Gardner), Tue. 9:30-10 p.m. 77 Sunset Strip (ABC-174): American Chicle, Whitehall (both Bates), R.J. Reynolds (Esty), Brylcreem (K&E), Fri. 9-10 p.m. Frank Sinatra (ABC-126): Timex (D&P), Sun., Dec. 13, 8:30-9:30 p.m. Dinah Shore (NBC-180): Chevrolet (C-E), Sun. 9-10 p.m. Ed Sullivan Show (CBS-181): Colgate-Palm- olive (Bates), Eastman Kodak (JWT), Sun. 8-9 p.m. Danny Thomas Show (CBS-202): General Foods (B&B), Mon. 9-9:30 p.m. Tonight With Belafonte (CBS-123): Revlon (W&L), Thurs., Dec. 10, 8:30-9:30 p.m. Untouchables (ABC-127): Liggett & Myers (M-E), Warner-Lambert (L&F), Seven-Up (JWT), Luden's (Mathes), Armour (FCB), Lewis Howe (M-E), Carnation (EWRR), Thur. 9:30-10:30 p.m. Wagon Train (NBC-184J: Ford (JWT), R.J. Reynolds (Esty) National Biscuit Co. (M-E), Wed. 7:30-8 p.m. Wanted, Dead Or Alive, (CBS-180): Brown & Williamson (Bates), Kimberly-Clark (FCB), Sat. 8:30-9 p.m. Wizard of Oz (CBS-159): Whitman's (Ayers), Benrus (Grey), Sun., Dec. 13, 6-8 p.m. Loretta Young (NBC-172): Procter & Gamble (B&B), Sun. 10-10:30 p.m. . . . The principle is that an advertise- ment must live up to the understand- ings any substantial segments of its audience may receive from it. . ." Guideposts • In a foreword ANA President Paul B. West said the booklet was not intended to deal with specific details but rather to help advertisers and agencies (1) prepare advertising which satisfies the fundamentals; (2) be (BROADCAST ADVERTISING) 37 BBDO goes international • This agreement between BBDO President Charles H. Brower (1) and Patrick Dblan of Dolan, Ducker, Whitcombe & Stewart Ltd. marks historic major entry of BBDO overseas for the first time in its 69-year history. As an- nounced last week: A new foreign operation, BBDO International, will have offices in London, Geneva, Paris and Frankfurt; with the Euro- pean agency founded by Mr. Dolan and which billed $1 million last year becoming the nucleus. BBDO billed an estimated $214.5 million in the U.S. and Canada. The BBDO ac- quisition culminates two years of negotiations. The Dolan firm has a number of prominent clients among them Unilever, Nestle Co., TWA, Chrysler International, Chesebrough- Pond's, American Cyanamid, As- sociated Bulb Growers of Holland, Hawker Siddeley group, Ind Coope, Scripto pens, British cod liver oils, Bata shoes and Hambros Bank. aware of subtleties that should be re- ferred to legal counsel, and (3) better understand and execute legal advice. The booklet was prepared at the sug- gestion Of both ANA members and Federal Trade Commission Chairman Earl Kintner, ANA reported. Non-members of ANA and AAAA may buy copies at these prices: 1 to 10 copies, 50 cents per copy; 11 to 100, 45 cents each; 101 to 500, 40 cents each. ANA headquarters is at 155 East 44th St., New York 17. Tv tells $2.5 million story for Chun King Not until Chun King is on every U.S. family table at least once a week will Chun King Sales Inc., Duluth, Minn., decide to ease up on its long-range spot television plans. One of the nation's leading American-Oriental foods pro- cessor, Chun King has switched its advertising plans, from a combination of magazines, radio and tv spots, and has earmarked $2.5 million of its pres- ent $3 million advertising and mer- chandising budget to spot tv only. During the week of March 14-21, Chun King spots will be seen in 29 major markets. A total of 34 markets are picked for the period of April 11- May 2. The campaign's introduction actually got underway March 1 when Chun King marketing men and execu- tives from BBDO, the advertiser's agency, began a 12-day tour of 30 cities to announce and screen the cam- paign. Food brokers, their salesmen and tv station executives are invited to the preview sessions, while other brokers and buying committees are visited and shown the films via portable projectors. In the commercials, Cliff Norton, Frank Fontaine and Walter Abel are heard on the sound track as three Chun King employes in a series of zany situ- ations. Jeno Paulucci, Chun King president, said in the introductory film that the best way to tell the Chun King story to the housewife is with continuing local saturation television. "There will be no jumping around," he emphasized. "We're going to stay with the program straight through." Mr. Paulucci also declared the company's intention to schedule similar campaigns until "Chun King is on every family table at least once a week." RKO General enters tv commercial field RKO General Inc., which is active in station ownership and operation, is expanding its business scope to cover the tv film commercial and industrial motion picture field. The company has acquired a substantial interest in Robert Lawrence Productions, New York, a leading film producer which, in 1959 grossed about $4 million in tv film commercials. A joint announcement last week pro- duced scant details on the financial aspects of the transaction. It could not be ascertained if RKO General had obtained a controlling interest in the company. The announcement said that "the affiliation involves no change in the management and personnel of either company." Robert Lawrence Productions em- ploys about 200 persons and maintains studios and offices in New York and Toronto and an animation company and office in Hollywood. The RKO General investment was described as an "expansion move," with finances ac- cruing to Lawrence to be used to pur- chase equipment and facilities for film and tape production. Waiting at phone Herbert R. Barnet, president of Pepsi-Cola, New York, is waiting to hear from 12 advertising agencies he invited to tell all about themselves. Kenyon & Eckhardt, Pepsi's current agency, is one of those asked, but neither Mr. Barnet nor his advertising vice president, Philip Hinerfeld, would name the others. Pepsi wants informa- tion about services in all areas of ad- vertising rather than creative presenta- tions. The study is part of the soft drink's sales plan for the coming dec- ade, it was reported. Pepsi last month announced its third season of four-net- work radio promotion. Local bottlers also use both radio and tv. Grey predicts trends in advertising probes Ten trends likely to emerge from present "eruption" of inquiries into ad- vertising are listed in the March issue of Grey Matter, published by Grey Adv., New York. The article examines steps to be taken by government, agen- cies and media with a critical attitude and concludes that "more sophisticated consumer will continue to exercise real censorship . . . and socially-conscious, forward looking advertiser will continue to dominate the business scene long after the opportunist has departed." Among trends cited are: new legis- lation will be enacted that will attempt to define borderlines between illusion, deception and false claims in adver- tising but will become tangled up with contradictions; rash of litigation will give new status to legal staffs of agen- cies and advertisers; new power of legal watchdogs will threaten unsuccessfully to dull sharp edge of advertising cre- ativity; more determined efforts at self- censorship will be made, but they will be no more successful than those in the past; more media will adopt stringent measurements to censor advertisements they accept, but competition will take its toll of some of these high ideals. A real gasser The Jones Mobil gas station in Hayti, Mo., purchased 10 one- minute spots on KCRV Caru- thersville, Mo., advertising gas for 10 and 20 cents a gallon during a two hour Saturday special. Re- sults: a traffic jam extending a mile in both directions and sales of over 4,500 gallons of gas. Hayti has a population of only 3,500. 38 (BROADCAST ADVERTISING) BROADCASTING, March 7, i960 In the WFBR audience, there are proportionately 24% more families who own their own homes than in the total sample, which includes listeners to ail Baltimore stations.* When you advertise on WFBR, you reach the people who have the spendable income and who spend it. * In a recent Qualitative Survey in the metropolitan Balti- more area. The Pulse, Incorporated, matched certain ; « socio-economic factors with radio station listening habits. Represented by John Blair and Company BROADCASTING, March 7, 1960 BALTIMORE, MARYLAND 39 Howard Clothes back to radio after absence After a five-year absence, Howard Clothes Inc., New York, returns to radio with a spot campaign over 1 2 sta- tions in eight eastern markets and spon- sorship of sports programs in these areas, starting March 14 and ending July 17. The agency is Mogul, Williams & Say lor, New York. Howard's re-entry into radio was said to he the result of a survey conducted by the agency's research department, which pointed up the impact of the radio jingle used five years ago. Last fall Howard used a spot tv campaign in New York but this spring and sum- mer the company will concentrate its air effort in radio. The markets to be used on radio include New York, Buffalo, Philadelphia, Boston, Lynn, Salem, and Peabody in Massachusetts and Orlando. Fla. Up to 33 one-minute spots a week per station will be utilized. • Also in advertising Tv competition * First place winners in the Denver Advertising Club's tv commercial competition were J.C. Penney Co., for a spot longer than 20 seconds, and Mountain States Tele- phone Co., for one 20 seconds or less. The judges were advertising executives from Minneapolis and St. Paul under the auspices of WTCN-TV, those cities, sister station of KLZ-TV Denver. Drug market WTAR Norfolk, Va„ has signed 63 pharmacists to sponsor two newscasts daily. After talking to the executive committee of the Tidewater Pharmaceutical Assn., WTAR salesmen gave a demon- stration to the entire membership of the counter display cards and window decals that the station would provide to promote their sponsorship of the news. The as- sociation was convinced and has contracted for 12 five-minute shows a week for the next 52 weeks. Judges who participated in the finals were: Marshall A. Souers Jr., manager of broadcasting media and shows for General Mills; Arthur Lund, vice pres- ident and television director for Camp- bell-Mithun; Hale Byers, chief time- buyer for BBDO; Russell Neff, vice president and radio and television direc- tor for Knox Reeves Adv.; and Wilton Krause, president of W.A. Krause Inc. New name • Grubb & Petersen Ad- vertising Inc. has changed its name to Grubb Advertising Inc. The change was made due to the resignation of Leon L. Petersen. Offices of Grubb Advertising will continue to be located at 111 N. Market St., Champaign, 111. International meet • The American Assn. of Advertising Agencies will hold its second International Meeting of Ad- vertising Agencies in April 1962. The meeting will last for two business weeks, and will take place in New York City, White Sulphur Springs, W.Va., and Washington D.C. Name change • C r e a m e r-Trowbridge Co., Providence, R.I., advertising-pr agency, has changed its name to Creamer-Trow- bridge & Case with the inclusion of Harry L. Case, vp and board Mr. Case member as a partner. Mr. Case, a member of the agency's ex- ecutive committee and plans board, also directs the radio-tv department. Previ- ously he was sales manager of WHIM Providence. Organization meeting Market Associates Inc., new adver- tising agency network, will hold its formal organization meeting in Phila- delphia March 19-20. Agencies from 20 markets, totaling about 40 in number, will be considered for membership. Applications for membership are still available and may be obtained by writ- ing Leonard S. Kanzer, vice president, Marvin & Leonard Adv., 210 Lincoln St., Boston. THE MEDIA A CLASH, SOME WARNINGS, PRAISE All three in evidence as CBS-TV affiliates tackle some pressing industry problems CBS-TV affiliates joined with the net- work at a Feb. 29-March 1 Washington convention in a series of constructive steps designed to improve service and attract audience. They bounced back with affirmative action after absorbing a full day of chastisement at the hands of government officials. The two-day meeting was featured by: • A toe-to-toe verbal battle between Rep. Oren Harris (D-Ark.), chairman of the House Commerce Committee and its Oversight Subcommittee, and FCC Chairman John C. Doerfer. The event marked one of the few times an FCC chairman has shouted defiance at a head of the powerful commerce com- mittee (see story page 60). • Plain warning by Chairman Warren 40 G. Magnuson (D-Wash.), of the Senate Commerce Committee that radio-tv are living under a common-carrier concept and face federal reprisals if purported industry abuses aren't corrected (see story page 59). • A tip by Chairman Earl W. Kint- ner, of the Federal Trade Commission, that broadcasters must further improve program and commercial practices or they will face punitive commission action (see story page 68). All these finger-pointing lectures were on the negative side except for Chair- man Doerfer's open criticism of Chair- man Harris for what he considered un- fair context treatment of his Feb. 25 address to state broadcast associations (Broadcasting, Feb. 29). The FCC chairman had suggested proposed House committee legislation violated freedom of speech rights. On the constructive side of the CBS- TV meeting, largest affiliates session ever held by the network, were: • Disclosure that CBS has adopted a program-commercial guide designed to raise ethical levels all along the line (see story page 44). • Expansion of major documentary and news features by CBS-TV, with prime time allocated for their presenta- tion. • Announcement that Edward R. Murrow will remain with CBS in an active role despite frequent reports to the contrary. • Adoption of a recommendation that the expanded CBS Reports project in- clude programs dealing with the history of tv and the current controversy "in the area of philosophy of regulations." • A vote of high praise for the net- work's "outstanding first" in covering the Olympic games, citing particularly BROADCASTING, March 7, 1960 sfc Five full Vi hours of local public serv- ice programming each week. While serving a single station market, WTHI-TV fulfills its public service responsibilities in a way that has gained for it the appreciation and support of its entire viewing area ... a circumstance that must be reflected in audience response to advertising carried. CHANNEL 10 • CBS-ABC TERRE HAUTE INDIANA Represented Nationally by Boiling Co. BROADCASTING, March 7, 1960 41 . ■ Aubrey's debut • First appearance of James T. Aubrey Jr., CBS-TV presi- dent, before a major industry group oc- curred at the network affiliates' con- vention in Washington. CBS Inc. Presi- dent Frank Stanton (left), relaxed as Sig Mickelson, president of CBS News. The CBS-TV business outlook for the autumn is extremely good, the rep- resentatives of 187 stations (out of 200) were told by William H. Hylan, CBS- TV sales administration vice president. He said advertisers are buying earlier than usual — in fact, before the program product is ready. Mr. Hylan said CBS Reports, costly news documentary, will be expanded to 26 programs this year and a major news Mr. Aubrey presided at meetings and kept program moving. Toughest mo- ment for Mr. Aubrey: Tense atmos- phere during reply of FCC Chairman John C. Doerfer to critical remarks by Rep. Oren Harris. feature will be presented Fridays, 10:30- 1 1 p. m. Face the Nation will be shifted to Mondays, 10:30-11 p. m. In showing how public service fea- tures are being put in prime time, he cited the "huge gamble" inherent in putting together a program schedule. A single nighttime program might cost $2 million before a foot of film is shot or a second episode scripted, he said. The summer will be featured by fewer sponsor dropouts and fewer repeat pro- grams, he explained, with the Olympic games and presidential conventions helping spice the season. New Programs • Oscar Katz, CBS-TV program vice president, outlined a score of new programs in the works for next season. The first objective is to put together a balanced program schedule — something for everyone, to attract the largest possible audience, he said. Other network speakers, all of whom spoke March 1 behind closed doors, included Thomas K. Fisher, CBS-TV vice president-general attorney; Joseph H. Ream, CBS-TV program practices vice president; Herbert A. Carlborg, CBS-TV director of program practices; William B. Lodge, vice president affil- iate relations and engineering; Carl S. Ward, vice president and director of affiliate relations, and Mr. Mickelson. James T. Aubrey Jr., president of CBS-TV, and William B. Quarton, WMT-TV Cedar Rapids, Iowa, chair- man of the CBS Television Affiliates Assn., presided at meetings. Mr. Aubrey was making his first appearance as pres- ident at an affiliates meeting. "It's hard to think of any sin in the book that hasn't been attributed to us," Mr. Aubrey said in his opening remarks. He recalled the network had acted quickly when quiz rigging was discov- ered. "We took serious criticism serious- ly," he said, "but didn't press the panic button. CBS made a thorough, objec- tive appraisal and decided the situation warranted housecleaning measures." In welcoming delegates, Mr. Quarton reminded that tv is a young industry compared to steel, railroads and others. "When we editorialize in tv we will become first-class citizens. We welcome program ideas but not ideas on how Affiliate directorate • Members of CBS-TV Affiliates Assn. Board met during network's Feb. 29-March 1 convention in Washington to discuss issues involving network policies and what affiliates think of them. Left to right: Howard Lane, KOIN-TV Portland, Ore., chairman of board; Tom Chauncey, KOOL-TV Phoenix, Ariz.; George Whitney, KFMB-TV San Diego, Calif.; Leslie C. Johnson, WHBF-TV Rock Island, 111.; William B. Quarton, WMT-TV Cedar Rapids, Iowa, chairman of affiliates association; Richard Borel, WBNS-TV Columbus, Ohio; T.B. Lanford, WJTV (TV) Jackson, Miss.; J.C. Kellam, KTBC-TV Austin, Tex.; Joe Bauer, WINK-TV Fort Myers, Fla.; Glenn Marshall Jr., WJXT(TV) Jacksonville, Fla.; Art Mosby, KMSO-TV Missoula, Mont. 42 (THE MEDIA) BROADCASTING, March 7, 1960 WFAA TELEVISION RADIO abc/nbc • DALLAS Serving the greater DALLAS-FORT WORTH marKet BROADCAST SERVICES OF THE DALLAS MORNING NEWS The restoration of an old master . . . Just imagine the quality touch, meticulous care and infinite patience required. These are the same basic ingredients which comprise and the quality touch atmosphere surround ing today's better television and radio station operations. Represented by The Original Station Representative BROADCASTING, March 7, 1960 43 CODE STRUCTURES BOLSTERED CBS-TV adopts program-commercial guide; NAB expanding code, opening N.Y. office programming should be regulated for us. We must keep program censorship out of broadcasting." The affiliates adopted a resolution commending Dr. Frank Stanton, CBS Inc. president, for his "stalwart and courageous leadership" and assured him full affiliate support. Another resolu- tion lauded Howard Lane, KOIN-TV Portland, Ore., for his service as board chairman of the CBS-TV Affiliates Assn. CBS-TV was praised by affiliates for its "ready acceptance and implementation" of Chairman Doerfer's suggestion that all networks provide special public service programming in prime evening time. Entertainment features at the meet- ing included an appearance of George Gobel at the Feb. 29 dinner and a "candid camera" film showing public confusion over broadcast regulatory problems. AMST mulls drop ins Policy position on the FCC's pro- posal to drop in vhf channels at below present mileage separation minimums was discussed by the board of directors of the Assn. of Maximum Service Tele- casters meeting in Washington last week. The board also heard a report from its technical committee. Comments on the FCC's proposed rule-making are due April 19. AMST's position must be ratified by its mem- bership. The membership meeting is scheduled for April 3 in the Conrad Hilton Hotel, Chicago. Elected to membership were six sta- tions, bringing total membership to 134. New members are: WWL-TV New Orleans, La.; WJTV (TV) Jackson, Miss.; KONO-TV San Antonio, Tex.; WSIX-TV Nashville, Tenn.; WNHC- TV New Haven, Conn., and WICU-TV Erie, Pa. Jack Harris, KPRC-TV Houston, Tex., and president of AMST, pre- sided at the board meeting. Henry E. Rhea, WFIL-TV Philadelphia, Pa., pre- sided at the technical committee meet- ing which preceded the board's sessions. Two measures adding muscle to the industry's self-regulatory structure were taken last week as Washington officials poured criticism on broadcasting pro- gram and commercial standards (see CBS-TV affiliates story page 40). First, CBS-TV completed work on an ethical guide for network advertising. The guide will be sent to advertising agencies within the next few days, ac- cording to network sources. Second, the NAB Tv Code Review Board at a March 3 meeting in New York adopted a series of steps greatly expanding the scope of its activity. The code group will submit its recommenda- tions to a meeting of the top NAB Tv Board of Directors, which meets March 9 in Washington. The new CBS-TV guide offers new standards for tv commercials, seeking improvement of copy and placement of advertisements all along the line. The standards are expressed in rather general terms, with emphasis on higher ethics and less annoyance of viewers, it is understood. One portion of the guide is described as applicable particularly to newscasts, the network taking the position that news programs require special care in commercial treatment. Minimum iden- tity of newscasters with commercial programs of their programs is advo- cated. Donald H. McGannon, Westinghouse Stations, chairman of the NAB Tv Code Review Board, said after the March 3 meeting that expansion plans had been discussed but he would not reveal details. A report was submitted by the Personal Products Subcommit- tee, headed by E.K. Hartenbower, KCMO-TV Kansas City. The subcom- mittee met March 2 in Washington. It has been reviewing a revised set of commercials for Bristol-Myers' Ban. The commercials, based on Greek stat- ues, are being revised following criti- cism of their copy, voicing and photog- raphy. The subcommittee has reviewed a large number of commercials. NAB's code expansion program in- cludes expansion of Washington and Hollywood staff activity and opening of a New York office, it was understood. Conference called on code seal plan Two-score tv broadcasters who have who have expressed interest in the pro- posal to set up a seal-preview structure within the NAB Tv Code will meet March 1 1 at the Drake Hotel, Chicago, to discuss the plan. The seal-preview idea was first advocated by Roger W. Clipp, Triangle Stations, former chair- man of the NAB Tv Code Review Board (Broadcasting, Nov. 30, 1959. et seq). Seven broadcasters, including Mr. Clipp, signed a telegram sent to the interested telecasters. They were Haydn Evans, WBAY-TV Green Bay, Wis.; Joe Drilling, KJEO Fresno, Calif.; James C. Leake, KTUL-TV Tulsa, Okla.; Harold See, KRON-TV San Francisco; George B. Storer Jr., Storer Broadcasting Co., and Ward L. Quaal, WGN-TV Chicago. "We urge that you make every effort to attend a small informal meeting of interested industry people for the pur- pose of exploring the feasibility and practicability of establishing a code seal preview and advisory service for tv commercials," the wire read. "We solicit your thoughts and comments on such a service prior to reaching any firm conclusion or any effort to bring such a movement to fruition." A seal-preview resolution was sub- mitted by Mr. Clipp to the CBS-TV affiliates meeting, held Feb. 29-March 1 in Washington. After hearing views of Donald H. McGannon, Westinghouse Stations, chairman of the NAB Tv Code Review Board, and NAB President Harold E. Fellows, the CBS-TV Reso- lutions Committee failed to approve the resolution. Richard A. Borel, WBNS- TV Columbus, Ohio, a former NAB tv code member, was chairman of the reso- lutions group. He told the CBS-TV affiliates March 1 that Mr. Clipp had withdrawn his resolution. The Clipp resolution would have committed affiliates to approval of ex- panded NAB tv code services to include previewing procedure for tv com- mercials, the previewing to be available to stations, advertisers and their agen- cies on a purely voluntary basis. Counsel Seymour to NAB convention A nationally known attorney, Whit- ney North Seymour, who defended broadcasters' freedom of speech rights under the First Amendment, will ad- dress the NAB convention luncheon April 6, final day of the annual Chi- cago meeting. Mr. Seymour, president-elect of the American Bar Assn., stated the indus- try's case before the FCC's recent regu- latory hearings. Testifying Jan. 26 as special NAB constitutional counsel, he contended the FCC must stay out of We'll be back The Edward R. Murrow-Fred Friendly team will be back at CBS, Mr. Friendly indicated Feb. 29 at the CBS-TV affiliates meet- ing. The crack team is com- mitted to return to the network, he said. "Murrow and I are proud to work for Sig Mickelson, Frank Stanton and William S. Paley," Mr. Friendly told the affiliates at the opening day luncheon. "We intend to go on doing it for a long time to come." 44 (THE MEDIA) BROADCASTING, March 7, 1960 In Delaware Valley WFIL-TV makes a habit of being FIRST— FIRST 24 months out of 27.* With 20 of the top 25 shows (January ARB), WFIL-TV pulls 55,200 more homes per aver- age quarter hour than second station. Put Delaware Valley's number ONE station to work for you today! *ARB, Philadelphia, Nov. 1957-Jan. 1960 ^^^^^^.E SXAXIO WFIL-TV PHILADELPHIA, PENNSYLVANIA abc-tv CHANNEL 6 blaib-tv Operated by: Radio and Television Div. / Triangle Publications, Inc. / 46th & Market Sts., Philadelphia 39, Pa. WFIL.-AM • FM • TV, Philadelphia, Pa. / WNBF-AM • FM • TV, Binghamton, N. Y. / WLYH-TV, Lebanon-Lancaster, Pa. WFBG-AM • TV, Altoona-Johnstown, Pa. / WNHC-AM • FM • TV, Hartford-New Haven, Conn. / KFRE-AM • TV • KRFM, Fresno,- Caf. Triangle National Sales Office, 4-8 5 Lexington Avenue, New York 17, New York programming unless a licensee shows bad faith gravely reflecting on his character (Broadcasting, Feb. 1). He is a member of the New York law firm of Simpson, Thacher & Bartlett and heads ABA's bar-media committee in- vestigating the right of broadcast media to cover court trials. Previously announced speakers at NAB convention luncheons are FCC Chairman John C. Doerfer and Secre- tary of State Christian Herter. At the April 6 luncheon the NAB Engineering Award will be presented to FCC Comr. T.A.M. Craven. NAB's 1960 Distinguished Service Award will be presented April 4 to Clair R. Mc- Collough, Steinman Stations. NAFBRAT appeals The National Assn. for Better Radio & Television, a non-profit corporation based in Los Angeles, has sent its mem- bers a plea for funds to continue opera- tions. According to its president, Mrs. Clara S. Logan, NAFBRAT has made many such appeals in the last 10 years but the total donations have been under $500. She claims that representatives of large companies tell them they "give only to those projects which offend no one" and that businessmen or founda- tion boards say they question the wis- dom of supporting what they consider a controversial project. She stated that although NAFBRAT gets free office space and has no paid help except for mailing bulletins, the organization has a deficit of over $2,000. Tv editorial board set Armed with "rules and guideposts" from parent CBS, WBBM-TV Chicago has set up a five-man management level board to select and supervise televised editorials. Creation of the board was announced by Clark B. George, CBS vice president. He reported the CBS-owned outlet will air editorials "reflecting station manage- ment opinion." Serving on the editorial board, be- sides Mr. George, will be Edward Kene- fick, general sales manager and former FBI investigator; Charles Hinds, pro- gram director; William Garry, news and public affairs director, and Virgil Mitch- ell, sales promotion and information services director. NAB RADIO BOARD 7 incumbents among 12 directors elected Twelve members of the NAB Radio Board of Directors were elected last week to serve two-year terms. They will represent even-numbered NAB districts and at-large classifications. Present terms in these groups expire with the NAB convention in Chicago April 3-6. At-large directors represent large, medium, small and fm stations. Everett E. Revercomb, NAB secre- tary-treasurer, announced winners as follows: District 2 — Simon Goldman, WJTN Jamestown, N.Y., (incumbent) winner over Michael R. Hanna, WHCU Ithaca, N.Y. District 4 — Jack Younts, WEEB Southern Pines, N. C. (incumbent) over William T. Stubblefield, WAGE Leesburg, Va. District 6— F. C. Sowell, WLAC Nashville (incumbent and chairman of Radio Board) over Carter M. Parham, Peace parley • Closer cooperation between broadcasters and legislators was advocated by Gov. Nelson A. Rockefeller (c) of New York and Louis A. Hausman (r) director of the Television Office of Information, in talks before the annual legislative dinner of the New York State Assn. of Broadcasters March 2. Gov. Rockefeller said that some aspects of broadcasting, including ed- ucational and public services, "are too easily ignored in the wake of sensational charges against some practices." Meetings of broadcasters and legislators "inevitably will reflect dividends to the American audience," he said. Mr. Hausman told the assembly of 200 broadcasters and legislators that neither group could afford to engage in activities that would di- minish the public's respect for the work of the other. He told legislators that criticism of broadcasting, rooted in "awareness of fact," is justifiable. In turn, he warned broadcasters that enhancing the "stereotype of the ir- responsible legislator ... is easier to draw than to justify." He urged both legislators and broadcasters to "face the common problem of serv- ing the majority and still not disre- gard the legitimate needs of the minorities in the community." Improved liaison between the broadcasting industry and the State Civil Defense Commission in New York was foreseen as the result of a series of appointments of broad- casters to the commission's staff. They were announced at the dinner by Lt. Gen. C.R. Huebner, state civil defense director. Robert Leder (1), vice president and general manager, WOR New York, was named a deputy director for emergency communications in the State Civil Defense Commission. Ap- pointed assistant deputy directors were: Harry Trenner, WBNY Buf- falo; Clinton Churchill Jr., WKBW Buffalo; Bernard Boyle, WOR New York; Gerald Seller, WRCA New York; Robert Smith, WOR; Andrew Jerema, WKOP Binghamton; Ellis Erdman, Northeast Radio Network, Ithaca; Jerry Cushing, Northeast Ra- dio Network. The broadcasters, who will serve without compensation, will coordinate civil defense procedure and broadcast operations involved in emergency communications and Conelrad programming. George R. Dunham, WNBF Bing- hamton, was elected president of the New York State Assn. of Broadcast- ers, succeeding Mr. Leder. Other newly-chosen officers are Paul Adanti, WHEN-AM-TV Syracuse, 1st vice president; Gunnar Wiig, WROC Rochester, 2d vice president; Elliott Stewart, WIBX Utica, secre- tary, and Harry Trenner, WNBY Buffalo, treasurer. New directors are: Michael Cuneen, WDLA Walton; Michael Hanna, WHCU Ithaca; Louis Saiff, WWNY Watertown, and Simon Goldman, WJTN Jamestown. 46 (THE MEDIA) BROADCASTING, March 7, 1960 Banking on fm Seven Austin, Tex., banks have chosen KHFI (FM), that city, to translate the art of banking to listeners. The first bank to start signed with that station in 1957, increased its half-hour weekly pro- gram to a full 60 minutes over two years ago. The seventh insti- tution aboard bought a five-day schedule of spots in January. One of the banks sponsors a three-hour program on Sunday mornings, now entering its 17th month. An- other supports three half-hours per week. This contract is now in its 19th month and has been renewed for the next 12 months. KHFI is represented by Western Fm Broadcasting. WDEF Chattanooga. District 8 — J. M. Higgins, WTHI Terre Haute, Ind. (incumbent) over John F. Wismer, WHLS Port Huron, Mich. District 10 — Richard W. Chapin, KFOR Lincoln, Neb., over G. Pearson Ward, KTTS Springfield, Mo. District 12— Allan Page, KGWA Enid, Okla., over Matthew H. Bone- brake, KOCY Oklahoma City. District 14 — George C. Hatch, KALL Salt Lake City (incumbent) over Jay W. Wright, KSL Salt Lake City. District 16 — Robert J. McAndrews, KBIG Avalon, Calif, (incumbent) over William J. Beaton, KWKW Pasadena, Calif. Large Stations — John F. Patt, WJR Detroit, over Paul W. Morency, WTIC Hartford, Conn. Medium Stations — Alvis H. Temple. WKCT Bowling Green, Ky., over Grover C. Cobb, KVGB Great Bend, Kan. Small Stations — Robert T. Mason, WMRN Marion, Ohio, over J. R. Live- say, WLBH Mattoon, 111. (incumbent). Fm Stations — Merrill Lindsay. WSOY-FM Decatur, 111. (incumbent) over Ben Strouse, WWDC-FM Wash- ington. Changing hands ANNOUNCED • The following sale of station interests was announced last week, subject to FCC approval. • KITE San Antonio, Tex.: Sold by Connie B. Gay to Townsend U. S. & In- ternational Growth Fund Inc., Short Hills, N.J., for aggregate $800,000— $500,000 in cash and stock in Great American Industries Co., plus assump- tion of $300,000 in obligations. Town- send firm already controls WKDA Nashville, Tenn., and KNOK Fort Worth, Tex. Singer Pat Boone has an interest in both these stations. Only two weeks ago Mr. Gay announced the sale of his WYFE New Orleans to William F. Johns interests for $300,000 (Changing Hands, Feb. 22). KITE operates on 930 kc with 5 kw day and 1 kw night. Sale was negotiated by Wasdon & Co. Mr. Gay said that he intended to continue operation of his remaining stations: WQMR Silver Spring, Md.; WGAY (FM) Washing- ton, DC; WTCR Ashland, Ky., and WFTC Kinston, N.C • WRDW Augusta, Ga.: Sold by South- eastern Newspapers Inc. to local group headed by Roy V. Harris, attorney, for $225,000 cash. Mr. Harris will own 50%; George C. Nicholson, general manager and treasurer of WAUG Augusta will be another stockholder. Mr. Nicholson is disposing of his mi- nority interest in WAUG. Transaction is sequel to $1.5 million sale of WRDW-TV by same owners to Friend- ly Group of stations (Changing Hands, Feb. 8). WRDW is 5 kw on 1480 kc and affiliated with CBS. • KFLD Litchfield, Minn.: Sold by Frank W. Endersbe to C.W. Doebler and Walter Dennis for estimated $85,- 000. Mr. Doebler is former WBBM-TV Chicago employe; Mr. Dennis is as- sistant manager of WBBM-FM same city. Paul H. Chapman Co. handled transaction. KLFD is 500 w, daytimer, on 1410 kc. Tele-Broadcasters' profits up in '59 Group station owner Tele-Broadcast- ers Inc. has reported an overall net profit after taxes of $139,730.22 for calendar year 1959, compared to a loss of $31,128.18 in 1958. This was made on gross broadcasting revenues of $1.05 million for 1959 com- pared with $881,600 for 1958, Tele- Broadcasters annual statement indicated. H. Scott Killgore, president of the four-station company, also reported a net gain of $86,372.23 in the 1959 sale of WPOW New York. The company now owns WPOP Hartford, Conn.; KUDL Kansas City, Mo.; KALI Pasa- dena and KOFY San Mateo-San Fran- cisco, both California. Company's total assets were listed at $979,594.10, of which $206,108.26 were current assets; total current liabili- ties totaled $298,039.62; long term lia- bilities, $394,648.81 and total surplus $264,184.67. A small investment in Hong Kong Commercial Broadcasting Co. Ltd. was also reported. Annual meeting is scheduled to be held May 2. NORTHEAST Low frequency independent in a pros- perous top fifty market. Has real po- tential. $50,000.00 cash will handle. V I.JOJPOO.OO FLORIDA Powerful daytimer, profitable. In Flor- ida's fastest growing market. Fulltime possibility. Good real estate. $75,- 000.00 down and easy terms. $300*000.00 SO. CALIFORNIA FM Liberal long term lease located in major market. All new equipment. Top power. Multiplex authorization. $1509000.00 NEGOTIATIONS FINANCING APPRAISALS Incorporated RADIO - TV - NEWSPAPER BROKERS WASHINGTON, D. C. James W. Blackburn Jack V. Harvey Joseph M. Sitrick Washington Building STerling 3-4341 MIDWEST H. W. Cassill William B. Ryan 333 N. Michigan Ave. Chicago, Illinois Financial 6-6460 ATLANTA Clifford B. Marshall Stanley Whitaker Robert M. Baird Healey Building JAckson 5-1576 WEST COAST Colin M. Selph Calif. Bank Bldg. 9441 Wilshire Blvd. Beverly Hills, Calif. CRestview 4-2770 48 (THE MEDIA) BROADCASTING, March 7, 1960 HOW IS IT POSSIBLE FOR ONE STATION TO EARN 79% OF LOCAL BUSINESS? It's true in Des Moines, Iowa, where KR NT-TV has had over 79% of the local business in this major 3-station market for 3 years! There is nothing so satisfying as doing busi- ness with people who know what they're doing and where they're going. Leading local and national advertisers have known for years that the "know-how, go-now" stations in Des Moines are KRNT Radio and KR NT-TV. They have confidence in the ability of our people to make their radio and television investments profitable. It seems clear that for these astute advertisers, there is nothing so satisfying as radio and television fare presented by good, honest, experienced air personalities who know what they're doing. From surveys made several times a year for the last several years, it seems evident that the people of Central Iowa like to listen to and view our stations. Latest F.C.C. figures show KR NT-TV handled over 80% of ALL the local television adver- tising placed in this three-station market. The year before, over 79% . . . and the year before that, over 80%. Our local RADIO business in a six-station market has always exceeded that of our nearest competitors by a country mile. We know for a fact that these figures are merely a reflection of our public acceptance . . . our long-standing excellence in public service . . . reliability that is vital in all selling! We believe this to be true: the ones that serve are the ones that sell in Des Moines. People believe in and depend upon these stations. Check the ratings, check The Katz Agency, check the cash registers. 1C R N T RADIO and TV COWLES STATIONS REPRESENTED BY THE KATZ AGENCY, INC. BROADCASTING, March 7, 1960 ^ ABC-TV flexes muscles • ABC-TV's double-barrelled annual presentation (New York, Feb. 24; Chicago, Feb. 29) packed in advertisers, agency personnel and news- men in both presentation cities. Titled "The Chemistry of Successful Selling," the program revealed some ABC- TV facts and figures. Guests were told that ABC-TV is first on three nights of the week, second on the other four; that in 87% of U.S. tv homes, ABC captures 34.9% of the audience; that costs are lower, audiences larger. The presentation highlighted several facets of ABC- TV operation. Admen were told that the network's share of the audience in the competitive market has tripled since 1953. ABC daytime programming is cur- rently reaching more homes than ever, and public serv- ice features are "a window on the world for millions." Over 1,000 guests jammed the grand ballroom of Chi- cago's Sheraton hotel (photo left) to attend the presenta- tion. In New York (photo right), where another 1,000 were present, Oliver Treyz (standing) president of ABC- TV, exchanges pleasantries with two vice presidents from Young & Rubicam (1 to r) Everett Erlick and Charles Barry, at the Grand Ballroom of the Waldorf Astoria Hotel. Press urged to copy radio-tv coexistence Because of radio-tv competition, the newspaper "must turn to things it can do better than the electronic media," including investigative reporting and a greater dedication to public service, pub- lisher John S. Knight told the Inland Daily Press Assn. a fortnight ago. The newspaper, he stated, ought to be the "conscience of the community" it serves. Keynoting a two-day 75th anniver- sary meeting of 500 executives Mr. Knight also called on newspapers to stop disparaging each other. Such prac- tices, said the president of the Knight newspapers, are "actually damaging all newspaper advertising and hurting its acceptance." Mr. Knight pointed out that the "great television networks and leading magazines are hotly competitive, but you never hear NBC saying that CBS is a lousy outfit and can't produce re- sults." And, he asserted, "the smart boys in television do an effective brain- washing on the advertiser with their tricked-up, plausible presentations," while newspapers until recently have lagged behind in "providing market studies and other pertinent data." Monitor police radio Attorney General Richard W. Ervin of Florida has stated that tv stations in that state may monitor police and state patrol radios. The law states that radio stations may monitor but makes it a misdemeanor for others to do so. In answer to a query from J. Ken- neth Ballinger, executive secretary and counsel of the Florida Assn. of Broad- casters, the attorney general indicated that it was the intent of the Florida law that the term "radio stations" also in- cludes tv stations. Summer audience drop blamed on tv's repeats Program quality is helping to lower the summer tv audience, according to Dr. Sydney Roslow, director of the Pulse Inc., New York. In a 1,000- family survey he found that of 465 who vacationed sometime during July or August, 39% left someone at home and, of those away, 35% had tv avail- able. Thus the potential is only slightly lower than the rest of the year, Pulse concludes, possibly as little as 8-10%. Less time spent with tv last summer than in summer 1958 was reported by 53%. Of these, 27% do not like summer programs and 35% do not like repeats: 15% mentioned hot weather; 13% said they were busy with other things. Two out of three viewers surveyed are opposed to reruns; nearly four out of ten would spend more time with tv in summer if there were fewer repeat shows. Conversely, 25% would view less if it were not for reruns avail- able. One out of four said last summer's shows were worse than the preceding summer's, and 13% said they were better. Communications study planned for Chicago How much capital is invested in facil- ities and services of communications in Chicago and what's the gross volume of business done through these channels? The board of Chicago Unlimited, an organization dedicated to the promo- tion of all allied communications arts, wants to find out. It has authorized a comprehensive survey on what is claimed to be a $200 million industry. A special task force has been set up to poll radio-tv station, film, recording and other allied executives. After the data is compiled, the story will be told in a special film. The group will work under Jules Herbuveaux, vice president in charge of NBC Central Div. and CU president. KHIQ (FM) on the air KHIQ (FM) Sacramento, Calif., be- gan broadcasting Feb. 21. The station is on a 16 hour a day schedule, from 7:00 a.m. to 11:00 p.m. Monday through Saturday. Sunday's schedule is from 9:00 a.m. to 11:00 p.m. General Manager Jim Hodges said the station will feature good music. KHIQ (FM) is on 105.1 mc and operates with 17,300 w. ERP. 50 (THE MEDIA) BROADCASTING, March 7, I960 It's a habit.. watChin? ^/L J-TY in FRESNO (California) TV viewers in Fresno see top shows in every category on KMJ-TV. For example: * Top syndicated show Highway Patrol Top late-night show Jack Paar Top network show Wagon Train Top network news show . . . Huntley-Brinkley Report Top local news show Shell News •ARB - Nov. '59 THE KATZ AGENCY. NATIONAL REPRESENTATIVE BROADCASTING, March 7, 1960 KMJ-TV . . . first station in the Billion-Dollar Valley of the Bees NBC-TV'S WEST COAST TIES They're to be tightened by new committee Formation of a new west coast co- ordinating committee to tighten the ties between New York Headquarters and its growing west coast television opera- tions was announced last week by NBC. The committee will be headed by Thomas W. Sarnoff, newly named vice president in charge of west coast admin- istration for NBC (see Week's Head- liners, page 10). It will meet monthly to review west coast policies, practices and relationships to NBC headquarters, and also will devise a plan for the role of NBC west coast activities in the next five years. The meetings will be held alternately in Hollywood and New York. In addition to Mr. Sarnoff the mem- bers are reported to be W. Fenton Coe, NBC-TV director of film production, West Coast; Richard H. Graham, NBC west coast vice president, law; Joseph L. Kubin, NBC assistant controller, West Coast; David Levy, vice president, NBC television programs and talent; George D. Matson, vice president and general manager, NBC-TV; Robert L. Stone, NBC-TV vice president, facilities operations; Richard C. Welsch, west coast director, tv production and busi- ness affairs, and John K. West, NBC west coast vice president. Also on the committee will be the NBC vice presi- dent for talent and contract administra- tion, a post that has been vacant since James A. Stabile was named vice presi- dent in charge of standards and prac- tices several weeks ago, and the vice president in charge of tv network pro- grams on the West Coast, a position which has been held by Alan Livingston, who is expected to resign. Mr. Livings- ton will probably be replaced by Felix Jackson, producer. Of this group, Messrs. Coe, Graham, Kubin and Welsch will attend only the Hollywood meetings. In addition, there are three ex officio members who will attend New York meetings — NBC Chairman Robert W. Sarnoff, President Robert E. Kintner and David C. Adams, senior executive vice president. Walter D. Scott, execu- tive vice president, NBC-TV, and J. M. Clifford, executive vice president, ad- ministration, will also attend the New York meetings. NBC reviews policies, self-policing activity A review of its self-policing activi- ties and new policies established in the aftermath of last fall's quiz scandals was presented by NBC to advertising agencies and clients. The summary was contained in a letter by Chairman Robert W. Sarnoff and President Robert E. Kintner. It dealt with actions and decisions (an- nounced earlier) relating to quiz shows; requirement of warranties on the au- thenticity of demonstrations in com- mercials and written substantiation of all claims; elimination of kickbacks and payola; spot-checking against free plugs, and safeguards against "unethi- cal practices" in programming. Messrs. Sarnoff and Kintner cited NBC's activities thus far as evidence that "industry self-regulation can work and is working." They acknowledged that "clearly it is not a job that can be done overnight — nor one that is ever New facilities • WERE-AM-FM Cleveland will build a $500,000 studio and office building, with con- struction slated to get underway by mid-March. Occupancy is scheduled by Aug. 15, according to Ray T. Miller, president of Cleveland Broad- casting Inc., which also owns WERC Erie, Pa., and WLEC Sandusky. Among features of proposed two- story building will be separate con- trol rooms for each of four studios and master control switching into any outgoing transmission lines of four booths. Structure will contain 10,000 square feet of space. finished." But, they said, reforms and safeguards "should not overshadow the affirmative accomplishments, vitality and potentials of a great medium." They continued: "We are dedicated not only to a broadcasting service of integrity but one of quality and distinction; to pio- neering in such technical advances as color and such program concepts as the specials; and to leading as well as meet- ing the whole range of America's tastes and interests with the most richly di- versified schedule in television." • Media reports Testing • WTHS-TV Miami, Fla., etv outlet, began program tests March 1. A new transmitter and a 700-ft. tower is expected to boost the ch. 2 station's effective broadcasting radius from 10 to 110 miles. Power will be increased from 9 kw to 100 kw. The tests are be- ing made preparatory to FCC approval. The station has expanded its quarters and now has complete independent studios and control rooms, an Ampex vtr and other modern equipment. '60s sound • KOBY San Francisco has changed its format from "Top 40" to "better music," according to David M. Segal, president. Programming will feature light music, news every 55 min- utes and regular weather reports. Mr. Segal said that "the hectic days of the '50s are gone" and that he feels the '60s will bring more relaxed, mature pro- gramming. New Keystone affiliates • Keystone Broadcasting System last week an- nounced the addition of 12 affiliates in nine states, bringing its station total to about 1,100. The additions: KDXE North Little Rock, Ark.; WGOR Georgetown, Ky.; WPLB Greenville. Mich.; KTTN Trenton, Mo.; KNCY Nebraska City, Neb.; WCNL Newport. N.H.; WMPM Smithfield, WTOE Spruce Pine and WKSK West Jefferson, all North Carolina; KBUK Amarillo and KRIC Beaumont, both Texas, and WLES Lawrenceville, Va. Community effort • When a fire seri- ously injured three people and killed four others, WDBM Statesville, N.C., came to the aid of the two stricken fam- ilies. Broadcasting regular appeals, the station raised over $11,000, with con- tribution of 1^ to $100 coming from places as widespread as Atlanta and Chicago. The station was the only me- dium actively promoting this cause in the city, which has a population of some 20,000. The campaign started when a 10-year-old boy walked into the studios the morning after the fire with a $1 contribution for the victims. An- nouncer Earl Carney conferred with Clay Cline, station manager, and the 52 (THE MEDIA) BROADCASTING, March 7, 1960 WAVE-TV Viewers Have 28.8% MORE WRECKS! (therefore need new automobiles today, NOT tomorrow!) £ From sign-on to sign-off in any average week, ^P^at least 28.8% more families watch WAVE-TV than any other television station in Kentucky. All this extra viewing just automatically means extra buying! WAVE-TV costs less per 1,000 than any other station around here. Much less! Don't just sit there and doubt it. Ask us or NBC Spot Sales for the proof! CHANNEL 3 • MAXIMUM POWER NBC LOUISVILLE NBC SPOT SALES, National Representatives I BROADCASTING, March 7, 1960 53 station immediately began the success- ful emergency campaign. Deadline nears • Deadline for the U. of Kentucky-Associated Press broad- cast news contest is April 15. All radio and tv stations in Kentucky are eligible to enter the contest for citation awards in fields of overall news coverage, single story coverage and special contribution to a community. Three for MBS • Mutual reports the signing of three new affiliates — WGET Gettysburg, Pa.; KVON Napa, Calif., and WAPO Chattanooga. WGET, owned and operated by the Times and News Publishing Co. of Gettysburg, broad- casts on 1450 kc with 250 w. KVON, which operates on 1140 kc with 500 w, is owned by Jack L. Powell. WAPO, which is owned by WAPO Broadcast- ing Services, broadcasts on 1150 kc with 5 kw. High school survey • Results of a survey conducted by WFBM Indian- apolis, show that high school students in that city represent a $4 million an- nual market in personal discretionary spending. The survey also shows that the average student listens to the radio 2 hours and 17 minutes per day as compared to 2 hours and 7 minutes for television and 28 minutes with newspapers. Exclusive • WCKT (TV) Miami has scored two consecutive news beats with exclusive sound film reports from the Dominican Republic. They are the conference between Sen. George Smathers (D-Fla.) and Dictator Rafael Trujillo, during which the latter agreed to permit free two party elections in two years, and a filmed interview with WCKT newsman Dick Lobo on the recent threatened warfare between the Dominican Republic and Cuba. The shows were presented on the Today and Huntley -Br inkley news reports. Moscow in Dixie • WSB Atlanta re- cently presented a special series of tapes of the U.S.S.R. State Symphony Orches- tra, bringing to reality a cultural-ex- change plan that had seemingly gone awry. It began with A.C. Marshall, then a student at Georgia U., who devised and put into the works a cultural music exchange between Georgia U. and Mos- cow. The plan was approved by Mos- cow, but before any tapes were sent, Mr. Marshall had graduated. WSB came to the rescue and twice weekly presented the tapes. Fm survey • KSFR (FM) San Fran- cisco conducted a survey at the 1960 Stereo High Fidelity Show in that city, taking a sampling of 500 from the 20,- 000 people who passed through the sta- tion's exhibit. They found that fm listen- ers range in profession from pilots to factory workers, with largest representa- tion being engineers, professional peo- ple and university students. Over half of all listeners preferred classical music to other programming and desired post- midnight shows. The most popular hours were 5 p.m. to midnight and 82% claimed they patronized sponsors. Compiling 'the word' • Storer Broad- casting Co., Miami, has put together a programming manual containing many pertinent FCC and FTC regulations, trade organization codes and other legal and policy material. The manual, bound in a loose-leaf notebook and edited by John E. McCoy, Storer vice president, is available to any broadcast licensee on request. It includes NAB's program codes, laws on copyright and libel, federal acts and FCC rules and sample forms. Newsbeatniks • Mutual announces that four newsmen at KPOL Los Angeles have been chosen as "News- beat Reporters of the Month" for January and will receive citations for outstanding news reporting activities by an MBS affiliate. The newsmen, cited for their coverage of the Finch- Tregoff murder trial, are: John Hart. Lou Irwin, Peter Miller and William O'Halloran. Despite its recent status as "the fa- vorite whipping boy," television re- mains "intact and healthy" in the eyes of the public, Schwerin Research Corp., New York, reports in its February bul- letin. The article interprets results of a Schwerin study on "attitudes toward television," as compared with attitudes toward magazines. During the weeks of Dec. 7-11, 1959, and Feb. 8-10, 1960, a total of 1,720 respondents (men and women who are invited to screenings of new commercials at Schwerin's Preview Theatre) were asked how they feel about the job both tv and magazines are doing. The question elicited favor- able ratings for tv. Tv was rated "excel- lent" by 31%, and when the question turned to magazines only 18% checked "excellent," while 15% had "no opin- ion." Six percent were negative toward tv. Schwerin researchers also asked their audiences for criticisms of tv today. In regard to commercials, the two-part question drew these responses: too many (60%); too long/ loud/ annoying (26%); interruptive (8%); false, mis- leading (3%); mentioned payola (1%), and mentioned specific commercials (2%). New on CBS • WCMI Ashland-Hunt- ington, Ky., joined CBS Radio last week. WCMI operates on 1340 kc with 250 w. • Rep. appointments • WDMV Pocomoke City, WTBO Cum- berland, WABW Annapolis, WASA Havre De Grace, all Maryland; WCHV Charlottesville, WHBG Harrisonburg, WINC Winchester, WFVA Fredericks- burg, WSIG Mt. Jackson, WAGE Lees- burg, WILA Danville, all Virginia; WELD Fisher, WCLG Morgantown, both West Virginia; WVAM Altoona, WAYZ Waynesboro, WHYL Carlisle, all Pennsylvania. WAYE Baltimore for its Washington market only: Regional Representatives Co. • WBIC Bayshore-Islip, L.I., N.Y., and WKDL Clarksdale, Miss.: Hal Walton Assoc., N.Y. • WEZL Richmond, Va.: Bernard How- ard & Co., N.Y. • WKDA Nashville, Tenn.: Daren F. McGavren Co., N.Y. • KNDE-AM-FM Aztec - Farmington, N.M.: B-N-B Time Sales as west coast representative. • KWOW Pomona, Calif.: Harlan G. Oakes & Assoc., L.A. Criticisms Galore • In criticizing pro- grams, the respondents checked these complaints: too many westerns and crime shows (40%); too much sex, crime, violence (17%); not enough adult shows (9%); poor caliber of pro- grams (8%); not enough programs of specific type (live drama, variety, edu- cational, etc.) (11%) and miscellaneous (canned laughter, avoids controversy, noisy, too many films/ reruns, time- consuming, immature, no guts, etc. (15%). Schwerin reports that 10% of the people did not criticize either commer- cials or programs, while 46% registered dislikes in commercials and 44% in programs. The tv audience research organization handed this tribute to tv in its bulletin story: "Tv is an inviting target and we think some attacks on it have been in- temperate and irresponsible." New Dallas station KVIL Dallas, Tex., started broad- casting March 1. John J. Coyle, presi- dent of University Advertising Co., the licensee, reports quality music is fea- tured. KVIL, on 1150 kc, operates from studios at 4152 Mockingbird Lane, Dallas. TELEVISION IS STILL HEALTHY That's what Schwerin Research study finds 54 (THE MEDIA) BROADCASTING, March 7, 1960 The Global story behind today's headlines! "THE COMMONWEALTH OF NATIONS" a new public affairs TV series for the 60's Now, with viewer interest keen for films about people and places, this new "COMMONWEALTH OF NATIONS" series gives you a unique opportunity to make your public service programming important, vital and newsworthy. 13 informative half-hour TV films take the viewer on a trip around the world through a comprehensive camera report on various peoples, cultures, traditions, philosophies, customs— men and events that have shaped history for the past 500 years. Statesmen, tribesmen, kings, conquerors, explorers— they're all here in their true-life roles building, shaping, forging the Commonwealth of Nations. lillf:|llii Distributed by RADIO-TV DIVISION BRITISH INFORMATION SERVICES 45 ROCKEFELLER PLAZA, NEW YORK 20, N. Y. This series is available for booking from APRIL 1st. FREE except for shipping charges. GOVERNMENT PACKAGE FILM ANTITRUST CASE Tv stations stand to get huge rebates if government wins Six top flight distributors of feature films to television go on trial today (March 7) on charges they forced broad- casters to take bad pictures with the good. The result may mean money in the pockets of broadcasters. More than 100 telecasters have been subpoenaed by the federal government to testify in the civil antitrust suit against the six tv film distributors on charges of block booking (see list below). The suit is scheduled to be heard by U.S. District Judge Archie O. Daw- son in the federal courthouse, New York City. If the government prevails, broad- casters stand to recoup millions of dol- lars. One of the government's objectives is to force renegotiation of existing film contracts. Many broadcasters have sev- eral hundred pictures each they would not have bought and have not used. The complaint was filed in 1957 by the U.S. Dept. of Justice against the following distributors (their feature packages in parenthesis): Loew's Inc. (MGM), Screen Gems Inc. (Columbia), Associated Artists Pro- ductions Inc. (Warner Bros.), National Telefilm Assoc. Inc. (20th Century-Fox), C&C Super Corp. (RKO) and United Artists Corp. (its own films and those of independent producers). Associated Artists is now United Art- ists Associated and handles both the Warner Bros, and RKO pictures. It acquired the RKO films from C&C. NTA is now owned by National Thea- tres. Forced 'Dogs' • The Justice Dept. charged that the film distributors forced broadcasters to buy their films in "pack- ages." It claimed that many telecasters were required to take films they did not want. This is a violation of the Sherman Act, the Justice Dept. declared. Block booking was outlawed in the motion picture industry in the 1948 Paramount consent decree. The defend- ants in this action are distributing com- panies, many of them coming into ex- istence after the 1948 decree, and are not liable to the terms of that judgment. This is why the government instituted this new antitrust action. Defendants had agreed to a consent judgment, it is understood, that would have outlawed the block booking prac- tice in the future. This was unsatisfac- tory to the government antitrust law- yers, it was learned, who insisted that any consent order be retroactive to take into account present contracts. Big Refunds Possible • Should the government win the renegotiation point, broadcasters may expect rebates for the unused and unwanted films in the pack- ages they bought. This could amount to substantial sums: • A southwestern station reported it has 200 films out of some 1,700 features which it never intends to use. Worth about $1,000 each, this could mean a $200,000 refund to the station. • A midwestern big city station fig- ures it has about 400 features out of 1,200 "not worth a damn" and which will never be used. A station executive estimated worth at $750,000. • An eastern outlet figures that out The first broadcasters who will take the stand as government wit- nesses in the Department of Justice's antitrust suit against six major tv feature film distributors will be John S. Hayes, Thomas B. Jones and George F. Hartford, all of WTOP- TV Washington, D.C. Mr. Jones, former program manager of WTOP- TV, is now with WJIM-TV Lansing, Mich. Other first week witnesses are those from the Washington, D.C, Baltimore, Md., Richmond, Va., and Salisbury, Md. area. The complete list in alphabetical order: Seymour B. Abeles, Associated Artists Pro- ductions; Irvin G. Abeloff, WXEX-TV Peters- burg, Va.; Norman L. Bacon, WHTN-TV Huntington, W.Va.; Miss Elizabeth Bain, WGN- TV Chicago; David M. Baltimore, WBRE-TV Wilkes-Barre, Pa.; Louis Bantle, Tv Stations Inc. (film buying organization); Sidney J. Bar- bet, WBAL-TV Baltimore, Md. and WXEX-TV Petersburg, Va.; Edgar T. Bell, KWTV (TV) Oklahoma City; Frank Bignell, WK0W-TV Madison, Wis.; Arthur Bolin, WARM-TV Scranton, Pa.; F.E. Busby, WTVY (TV) Dothan, Ala. Freeman W. Cardall, WBAL-TV Baltimore; Lawrence M. Carino, KTNT-TV Tacoma, Wash.; Richard Simpson Carthey, AAP; Thomas P. Chisman, WVEC-TV Hampton, Va.; Roger W. Clipp, Triangle Stations; Robert Cochrane, WMAR-TV Baltimore; Morton S. Cohn, WCHS- TV Charleston, W.Va.; William Cooper, Jr., WJAR-TV Providence, R.I.; Franklin D. Coslett, WBRE-TV Wilkes-Barre, Pa.; James Curtis, The government's witnesses in its film suit WSBA-TV York, Pa.; Malcolm W. Dale, WNEP-TV Scranton, Pa.; Jacques DeLier, KWTV (TV) Oklahoma City; W. Perry Dickey, KWTV (TV) Oklahoma City; John W. Downing Jr., WB0C-TV Salisbury, Md.; Byron Dowty, KFMB-TV, San Diego. A.J. Fletcher, WRAL-TV Raleigh, N.C.; Bill Fox, KFMB-TV San Diego; Del Franklin, KSTP-TV Minneapolis; Robert C. Franson, KMGM-TV Minneapolis; Richard Fraser, WAVY-TV Portsmouth, Va.; John. H. Fugate, KATV (TV) Little Rock, Ark.; Ray A. Furr, WAPI-TV Birmingham; John T. Gelder Jr., WCHS-TV Charleston, W.Va.; Samuel Gif- ford, WHAS-TV Louisville; Mrs. Marian Yvonne Gold, KLAS-TV Las Vegas, Nev.; William Grant, K0A-TV Denver; Morris E. Greiner, KMBC-TV Kansas City; George 0. Griffith, WJAR-TV Providence, R.I. James C. Hanrahan, WEWS-TV Cleveland; Jack Harris, KPRC-TV Houston; Joseph Harten- bower, KCM0-TV Kansas City; George F. Hartford, WT0P-TV Washington; John S. Hayes, WT0P-TV Washington; Miss Jean Hen- drix, WSB-TV Atlanta; Seymour Horowitz, WJAR-TV, Providence, R.I.; Fred S. Houwink, WMAL-TV Washington, D.C; Stanley Hubbard] KSTP-TV Minneapolis; Lawrence Israel, KMGM- TV Minneapolis; Herbert Jacobs, Tv Stations Inc.; E.K. Jett, WMAR-TV Baltimore; M.B. Johnson, Corinthian Stations; Thomas B. Jones, WT0P-TV Washington. Norman C. Kal, WAAM (TV) (now WJZ-TV) Baltimore; Fred Harold Kaufman, WTCN-TV Minneapolis; James J. Kilian, WAAM (TV) (now WJZ-TV) Baltimore; Ewald Kochritz, Storer Broadcasting Co.; James Kovach, WBAL-TV Baltimore and WRC-TV Washing- ton, D.C; Hugh Ben LaRue, KTVR (TV) Denver; Arthur Martens, KTVR (TV) Denver; Keith McCallum, AAP; J. Elroy McCaw, KTVR (TV) Denver and KTVW (TV) Seattle- Tacoma, Wash.; Charles McDaniel, WHAS-TV Louisville; Theodore N. McDowell, WMAL-TV Washington; Donald McGannon, Westinghouse Broadcasting Co.; Charles D. McNamee, NTA- Screen Gems; Martin F. Memolo, WARM-TV Scranton, Pa.; Jack Michael, WREC-TV Mem- phis; William Michaels, Storer Broadcasting Co.; David Mintz, KV0S-TV Bellingham, Wash.; Edward Moore, KFDA-TV Fort Worth. Berkeley Ormsby, KTNT-TV Tacoma, Wash.; J.E. Owens, AAP; Richard Pack, Westinghouse Broadcasting Co.; George Patterson, WAVE- TV Louisville; C. Wrede Petersmeyer, Corin- thian Stations; Miss Elaine S. Phillips, WDSU- TV New Orleans; William L. Putnam, WWLP- TV Springfield, Mass.; Ralph Redetsky, K0A-TV Denver; G. Conrad Rianhard Jr., WTVR (TV) Richmond; James Riddle, WRAL-TV Raleigh, N.C.; Miller C. Robertson, WTCN-TV, Min- neapolis; Lawrence H. Rogers, II, WSAZ-TV Huntington, W.Va. (now Taft Broadcasting Co.); William V. Rothrum, WSYR-TV Syra- cuse, N.Y. Robert Salk, Corinthian Stations; Wallace Sawyer, WWLP-TV Springfield, Mass.; John D. Scheuer, Triangle Stations; Lee Schulman, KING-TV Seattle; Arnold F. Schoen Jr., WPR0- TV Providence, R.I.; John Shaheen, KTVR (TV) Denver; Thomas P. Shelbourne, WNEP-TV Scranton, Pa.; Thomas Shull, Storer Broadcast- ing Co.; Heyward Siddons, K0A-TV Denver; Edward C. Simmel, AAP; Joseph S. Sinclair, WJAR-TV Providence, R.I.; Harold Soldinger, WTAR-TV Norfolk, Va.; David Stickle, WMAR- TV, Baltimore; George Storer Jr., Storer Broadcasting Co.; George Streets, KGE0-TV Enid, Okla. T.R. Thompson, Meredith Stations; Miss Lynn Trammell, WBAP-TV Fort Worth; Charles J. Truitt, WB0C-TV Salisbury, Md.; Charles Vadeboncoeur, WSYR-TV Syracuse, N.Y.- Charles Vanda, WCAU-TV Philadelphia; Don- ald Wear, WTPA-TV Harrisburg, Pa.; Theo- dore Weber, WGN-TV Chicago; Eugene Wecker, WTCN-TV Minneapolis; Seymour Weintraub, KMGM-TV Minneapolis; Robert Weisberg, Tv Stations Inc.; George Whitney, KFMB-TV San Diego, Calif.; John D. Wilson, Screen Gems. 56 BROADCASTING, March 7, 1960 HE MAKES HIS ENGINE STALL Charles Domke (right) is one of the few men we know who takes a positive delight in having his engine stall in sub-zero weather. He and Mechanic Verland Stout change gasoline blends frequently. When the engine stalls, they try another blend. Their objective, of course, is to find the perfect gasoline under various climatic and road conditions — and the true test is on the road itself! The gasoline that performs best in icy conditions will cause engine difficulty in hot weather. Standard gasoline formulas are changed twelve times a year to assure peak performance in every season. Mixtures also differ from one geographical location to another in order to offer customers more gasoline value for their dollar. ...so yours won't ! Charles Domke has one of the world's most un- usual jobs. He tries to have engine trouble! He's a Project Automotive Engineer at Standard Oil. In all kinds of weather — hot, cold, wet, dry, low barometer, high barometer — he goes driving. First thing you know, he'll stop and change fuel, put in a different blend of gasoline to see what happens. If it stalls, he doesn't call a tow truck. He just puts in an- other blend of gasoline. You might say he makes his engine stall ... so yours won't! What Mr. Domke and other automotive en- gineers learn from these constant experiments is used to give you gasoline that is blended es- pecially for the region of the country in which you live and also for the season. It may surprise you to learn that 12 or more seasonal changes are made in Standard gasoline every year! It is adjusted for temperature, humidity, altitude and other factors that affect gasoline performance in your area. A pioneer in petroleum research, Standard Oil is famous for its "firsts" in petroleum prog- ress. Since our first research laboratory opened 70 years ago, our scientists have been respon- sible for many major petroleum advances— from making a barrel of oil yield more gasoline to dis- covering a way to get more oil out of the earth. Charles Domke and other scientists at Standard Oil and its affiliated companies are searching continually for ways to make oil products serve you better. . .to make petroleum more useful to more people than ever before! What makes a company a good citizen? For a company, good citizenship is more than obeying the law and paying taxes. It is looking ahead, planning for the future, making im- provements. America has grown to greatness on research conducted by private business for the benefit of all. STANDARD OIL COMPANY THE SIGN OF PROGRESS. (INDIANA) THROUGH RESEARCH BROADCASTING, March 7, 1960 57 They said it couldn't be done (They may be right.) T^een-age television at seven a.m.? In Houston ? With news . . . sports . . . music . . . reports ... of a kind important to young people? And panel discussions? LIVE? It's enough to give a program manager insomnia : Every dawn a new problem, break- fast practically a midday meal, and Studio A full of teen-age egos five mornings a week. That's what the Corinthian station in Houston has brought about with the new half-hour Ginny Pace Show. Object : To serve an important segment of the community- teen-agers, some 200,000 of whom live with- in tv sight of KHOU-TV— and many parents, eager to share in the interests of their off- spring. Developed with the blessings of the Superintendent of Schools and the encour- agement of PTA's, the Ginny Pace wake-up show may also awaken others in the industry to the potential of early-morning local tv. The perils need not be spelled out. You're aware of them and so are we. We're also aware that someone has to assume responsibility for pioneering with new ideas if television is to maintain vitality and com- mercial effectiveness. Each station of the Corinthian group is encouraged to take pro- gram risks, to try out new ideas, to avoid always playing safe. Sometimes it's good box office, sometimes it isn't. It's always healthy. Responsibility in Broadcasting KOTV Tulsa (H-R) KHOU-TV Houston (css-ivSpot Sales) KXTV Sacramento (H-R) WANE-TV Fort Wayne (H-R) WISH-TV Indianapolis (H-R) WANE-AM Fort Wayne (H-R) WISH-AM Indianapolis (H-R) of 1,500 features it bought 100-150 were not usable. These might be worth between $200,000 and $300,000. • A plains state operator estimated that about 200 out of 700 feature films he bought in one package were impos- sible to use on his station. He figured that they would be worth about $75,000 in rebates. The film companies denied the allega- tions in the government's complaint when they originally were made (Broad- casting, April 22, 1957). In recent months, film companies have indicated that should the govern- ment win and upset the "package" sale practice the price of individual films very well may be boosted. Leading the government legal forces is Leonard R. Posner. He is being as- sisted by Eugene J. Metzger, Lewis A. Revlin and George A. Avery. All are members of the Justice Dept.'s anti- trust division. Uhf station wants v competitor to be u The FCC was asked last week to change an existing vhf facility to uhf. Springfield Television Corp., owner of WWLP(TV) (ch. 22) Springfield, Mass., told the commission that WTIC- TV Hartford, Conn., is in direct com- petition with it for programs, listeners and advertising and that its license (which expires in April) should be re- newed conditional on its acceptance of a uhf channel instead of ch. 3. Springfield said that FCC statements "indicate that the public interest re- quires a basic tv reallocation either to all uhf or all vhf." And uhf, Spring- field alleged, "has proved that it is capa- ble of providing an effective service in Connecticut Valley." Springfield simultaneously filed a pe- tition for rulemaking seeking to move ch. 3 from Hartford to Providence, R.I., and to replace ch. 3 in Hartford with a uhf channel. The petitioners claim that the Hartford-New Britain area is now 100% converted to uhf use. The Hartford area is now served by two vhf stations, WNHC-TV New Haven (ch. 8) and WTIC-TV Hartford. Green Bay gets ch. 1 1 The FCC last week amended the tv table of assignments by shifting ch. 1 1 from Marinette to Green Bay, Wis. At the same time, the commission modified the license of WLUK-TV on ch. 1 1 in Green Bay with specified en- gineering conditions. Commissioners Bartley, Lee and Ford dissented. In a related development, the com- mission on March 2 invited comments on two proposed channel shifts: the as- signment of ch. 7 to Prescott, Ariz., in addition to that city's uhf ch. 15. (KNOT Prescott petitioned for the as- signment), and the reservation of ch. 8 for non-commercial, educational use in Waycross, Ga. The Georgia State Board of Education, permittee of WEGS-TV on ch. 8 Waycross, peti- tioned for the reservation. Magnuson: Radio-tv quasi common-carrier Radio and television come under a "quasi common-carrier concept" of reg- ulation, according to Warren G. Mag- nuson (D-Wash.), chairman of the Sen- ate Commerce Committee. Addressing the CBS-TV Affiliates Assn. convention in Washington Feb. 29, he cited the history of pipeline, telephone, railroad and other utility regulation to justify this approach. Reviewing recent regulatory problems and scandal charges, Chairman Magnu- son said, "The whole situation dictates some kind of action by government and industry, maybe both." He felt, how- ever, that self-regulation is "the better way to do it." NAB's expansion of tv code mem- bership from 270 to 390 stations is "encouraging," according to the sen- ator. He said his committee will hold extended hearings before approving any legislation. The committee's report covering re- allocation of the spectrum will be ready in two or three weeks, possibly a month, Sen. Magnuson said. He added it is "the unanimous opinion of all members of the committee that there is a lot to be done yet on allocations to spread tv, free tv, to the widest possible use for the people of the United States." The committee plans to go further into ratings, he said, but explained there is doubt about the authority to legislate against a private service concern. "We have a responsibility to at least tell the public how they are arrived at and why, and that will be done," he said. Chairman Magnuson voiced concern over the problem of public service as it relates to the coming elections. His committee has discussed the matter in- formally. He said affiliates should take "a long, hard look at advertising on tv." He felt broadcasters have greater ad- vertising responsibility than other media because they are "in the public domain." He felt the American public "in the long run will demand good taste in advertising." He touched lightly on a recent suggestion by Sen. Estes Kefauver (D-Tenn.), chairman of a drug investi- gating committee, that trade names be abolished in the drug field, with generic chemical names taking their place. No such legislation has been introduced. LIVE, SPONTANEOUS, UNREHEARSED Partisan audience hears round-one of Doerfer-Harris debate; Doerfer wins, but round two scheduled for Harris' territory Feb. 29 was a freak day in Washing- ton— the day an accumulation of broadcast grudges hit the fan. John C. Doerfer, FCC chairman who has suffered at the investigatory hands of Chairman Oren Harris (D-Ark.) of the House Legislative Oversight Sub- committee, faced up to his congres- sional opponent in a free-swinging ex- change of bitter charges and counter- charges. Their forum was the CBS-TV Affili- ates Assn. convention in the nation's capital, causing great embarrassment and distress among top CBS brass who fear the legislator may seek reprisals. The Doerfer-Harris debate was two years developing, starting with early hearings by the Oversight Subcommittee which probed into details of Mr. Doer- fer's travel allowances. Last week's outbursts grew out of devastating criticism by Mr. Harris of a speech delivered Feb. 25 by Chairman Doerfer at the NAB state presidents convention (Broadcasting, Feb. 29). Snow Job • The Doerfer-Harris feud was slated for another round March 3 in the legislator's own backyard, the House Commerce Committee hearing room. A heavy Washington snowfall, however, led to postponement because a committee quorum wasn't available. The protagonists were rescheduled to meet late March 4, despite the capital's weather hangover. A gossipy side feature was an article in the March 3 New York Herald- Tribune recounting Mr. Doerfer's social activities during his recent Florida trip (see opposite page). Chairman Doerfer had emphasized in his Feb. 25 speech that license revoca- tion was too severe a penalty, propos- ing sanctions such as fines in the case of violations not justifying destruction of valuable properties. He had agreed with many of the committee's proposals, such as quiz-rigging and payola laws. Chairman Harris opened his Feb. 29 address to the CBS-TV affiliates with general observations on the work of the oversight committee. Then he loosed two remarks that astonished broadcast- ers, unaccustomed to the earthly tech- niques of Washington legislators. The chairman: • Quoted Mr. Doerfer's Feb. 25 com- ment that deceptive practices have been "proportionately small" and added this devastating indictment of broadcasting ■ — "Of course, it just covered every NBC and CBS affiliate station in these United States." • Quoted a Boston disc jockey's testi- mony that the American way of life is mainly built on payola or "mutual back- scratching" and matched the testimony against Mr. Doerfer's comments about broadcast practices and the oversight committee's legislative programs. Chairman Harris implied that the FCC chairman considered payola and quiz-rigging acceptable. The sentences were rambling but the point was ob- vious. He used these words: "If this is the acceptable concept of American business, if this is the accept- able concept of the American people, and if this is the acceptable concept of your responsibilities and your industry — which I cannot believe — how can we expect to maintain a high standard of morality in this country? . . . Yes, we are talking now about responsibilities of one of the most important and effec- tive businesses in this country, and to the American people. . . . Performing a public service, as inculcated in the law, is the thing that will help you and help the American citizen. This, to me, is Man bites legislator • Chairman Oren Harris (D-Ark.) of House Over- site Subcommittee listened closely at CBS-TV affiliates meeting as FCC Chairman John C. Doerfer charged him with twisting his remarks out oL context. , your responsibility and should be your dedication, and I have a feeling it is." Rebuttal • At that point Chairman Doerfer was obviously angry. He readily accepted President Stanton's offer of a chance to reply to Chairman Harris and asked that the Congressman remain in the room to hear his remarks. Mr. Doerfer quoted numerous ex- cerpts from his speech to the NAB state presidents, explaining how he had com- mented on the Oversight Committee's report. "Let me say here, thank God in this country for the principle of freedom of speech; that I have the opportunity to (speak) and that some people can, with- out fear or trepidation, listen to me," Mr. Doerfer said. Point by point he explained how he had reviewed the Oversight report and how Chairman Harris had taken bits out of context and then tied up his reference to a small minority of irre- sponsible broadcasters with the remarks of a disc jockey who approved of pay- ola. After conceding the mediocrities in- herent in free government, Mr. Doerfer said he knew the dictatorship form of government is more efficient but added that democracy's shortcomings must be weighed against the paralyzing evils of government paternalism, bureaucracy and dictatorship. Just the Facts, Please • Mr. Doerfer hit directly at the Harris inference that the entire NBC and CBS tv affiliate structures had been tied into quiz-rig- ging. "Some people said it is incredible that the owners, operators, licensees, didn't know anything about it (quiz- rigging)," he said. "But I, not only as a lawyer but as a commissioner sworn to uphold the law must be guided by rules of evidence. I will never take a man's license away on pure rumor or conjecture. ... I do not believe the industry — and by the industry I am talking about the licensees, not their employes or their wives or their chil- dren." He challenged "anybody" to show "more than a handful of licensees who have even been charged with cor- ruption." The fact that some employe can get his hand in your till shouldn't necessarily smear an entire industry," he said. After the cheering for Chairman Doerfer had died down, he huddled with Chairman Harris in the back of the ballrpom- Taking a copy of his Feb. 25 speech, Mr. Doerfer traced his ref- 60 (GOVERNMENT) BROADCASTING, March 7, 1960 Social note FCC Chairman John C. Doerfer said last week he saw nothing wrong in accepting hospitality from George B. Storer, head of Storer Broadcast- ing Co., during a Florida vacation last month. Mr. Doerfer made the comment after publication of newspaper re- ports disclosing that he had been entertained by Mr. Storer. The chairman said he had been Mr. Storer's guest at bridge and golf and had spent "one or two nights" on the Storer yacht, the Lazy Girl. "You can't play golf alone," he said. The invitations came from Mr. Storer after the chairman had ax- _ *e from Florida rived in Fort Lauderdale on a vaca- tion with his wife, Chairman Doerfer said. An earlier acceptance of Mr. Storer's hospitality by Mr. Doerfer was the subject of questions by the House Legislative Oversight Sub- committee two years ago. At that time Mr. Doerfer testified he and his wife had been guests at Mr. Storer's home and on the Storer yacht, but that he had accepted the Storer hospitality on that occasion to test reception of uhf signals in the Miami area. At that time Mr. Storer was operating WGBS-TV on ch. 23. Later the station suspended operation. erences to the oversight group's recom- mendations, and reiterated his conten- tion that the legislator had unfairly lifted portions from context. Leaving the ballroom, Chairman Harris was met by a distraught delega- tion of top CBS brass including Presi- dent Frank Stanton, CBS-TV President James T. Aubrey Jr. and others. They voiced their astonishment and regret at the sudden turn of events and at the fact that a CBS forum was the scene for the dressing down of the legislator. "Nobody's going to charge this com- mittee or me with sponsoring legisla- tion leading to dictatorship," the over- sight chairman told them heatedly. After a 15-minute exchange, Chairman Harris backtracked this way, "On sober reflec- tion, I perhaps should not have equated the remarks of the disc jockey about payola with what Mr. Doerfer said about the relatively few broadcasters who have been guilty of reprehensible practices." Everybody seemed pretty well talked out by that time so Chairman Harris left for Capitol Hill and CBS executives left for a series of huddles that lasted all the way through the two-day con- ference. Staggering Task • In his formal speech to the CBS-TV affiliates that morning as well as in his impromptu afternoon rebuttal to Chairman Harris, Mr. Doerfer chided broadcasters for "leaving the field to opponents of our system of broadcasting by default," contending the American people "are far ahead of carping critics." He tore into program-control ideas offered at the recent FCC hearings by a New York U. "expert" whose name, he implied, has long been associated with censorship proposals. This pro- fessor, he said, recently made a week's trip to Puerto Rico to analyze service of WIPR-TV, Dept. of Education sta- tion on the island. The expert called for removal of the station though he "couldn't understand a word of any Spanish program" and didn't dedicate all his time to a study of the station's programs. Mr. Doerfer tossed this warning at newspapers and magazines, "I would suggest to the printed media that if a chill is put upon freedom of expres- sion in broadcasting media, how far behind can a bleak winter be for printed media." MB': An eye for an eye • FCC Chairman John C. Doerfer held CBS-TV affiliates rapt as he took apart Chairman Oren Harris of House Legislative Oversight Subcommittee. After legislator had torn a recent Doerfer speech into oratorical tatters, FCC chairman eagerly took up offer of CBS Presi- dent Frank Stanton to give his side of case. Mr. Doerfer asked Chairman Harris to remain in audience for his reply. Chin in hand, legislator found him- self in unusual congressional role — on the receiving end of the indignant charges. Red-necked with anger, Mr. Doerfer took his speech through point-by-point comparison of Harris comments. Afterward they talked earnestly in the rear of the audi- torium, with the FCC chairman taking him through every page of the address in an effort to show how context treat- ment was unfair. BROADCASTING, March 7, 1960 61 FOUR CITED ON PAYOLA DATA WMEX, WILD, WORL, WML get FCC letters Four Boston area stations last week found themselves adrift in the most turbulent waters since the payola storm broke. The FCC announced on March 1 that it had notified WMEX, WILD, and WORL all Boston and WHIL, Med- ford, Mass., that their applications for license renewal indicated the necessity of a hearing involving payola consi- derations. The four recipients of Sec. 309(b) letters have been involved in the hear- ing disclosures of the Harris Legislative Oversight Subcommittee. The com- mission asserted that they have mis- represented or failed to disclose "per- tinent information" in Question No. 2 of the FCC payola questionnaire, and gave them 30 days to show why their applications should not be designated for hearing. An FCC spokesman said last week that the commission is reviewing no license renewals until a station receives staff payola clearance. The commission action followed a special FCC meeting held Feb. 26 at which the 309(b) letters were authorized to be sent to stations which gave "rea- sonable evidence of clear violations of law . . ." requiring sponsor identifica- tion of all items broadcast for which payment is received (At Deadline, Feb. 29). Copies of the letters have also been sent to the Justice Dept., which has the responsibility for pros- ecuting violations. Discrepancies • The program sched- ules of two of the stations were singled out by the commission for further re- view. WMEX was told that there were "discrepancies" in its program reports. "Your renewal application shows," the FCC said, "that no time was devoted to agricultural, educational or talk pro- grams and that .5% of time was de- voted to religious programs during the composite week." The commission as- serted that WMEX's programming appears to "consist primarily of re- corded music interspersed with news- casts and a nightly program from 10:05 p.m. to 1:00 a.m. which you describe as a live presentation consisting en- tirely of talk, comment and discussion." The commission noted that such pro- gamming "is not consistent with the represen rations made ... in the applica- tion for assignment of license which was granted on July 18, 1957." The FCC quoted the following proposed program breakdown as submitted by WMEX in 1957: Entertainment — 52.5%; Religious — 4.0%; Agricultural — 1.5%; Educational — 5.0%; News — 62 (GOVERNMENT) 26.0%; Discussion — 8.0%; and Talks —3.0%. WILD was also advised that its "representations with respect to pro- gramming are not consistent with the representations made . . . for assign- ment of license" which was granted in November, 1958. The commission listed the program percentages from WILD's current renewal application during a composite week as opposed to its pre- vious estimates in the assignment application. Entertainment (actual) 92.89% (proposed) 82.6%; Religious (actual) 1.16% (proposed) 1.3%; Agri- cultural (actual) 0% (proposed) .7%; Educational (actual) 0% (proposed) .3%; News (actual) 5.19% (proposed) 9.9%; Discussion (actual) .19% (pro- posed) 1.3%; and Talks (actual) .57% (proposed) 4.9%. "It appears," the FCC stated, "that your station's program- ming consists almost entirely of re- corded music interspersed with spot announcements and short newscasts." Five witnesses before the Harris sub- committee brought to light WMEX's payola involvement. • Cecil Steen, Boston record distrib- utor, told of paying $1,400 over a 13- week period to WMEX for having one of his records selected by the station as its "golden platter of the week." The station played the record about eight times a day, making no announcement of payments by Records Inc., the com- pany Mr. Steen represented, it was alleged. Postpone meeting The Senate Commerce Com- mittee's proposed "round table conference" with broadcasters, networks and advertiser and agen- cy groups — scheduled last Tues- day— was postponed. Senate committees must obtain unanimous consent to meet during floor sessions and senators have objected to committee meetings being held during the around-the- clock debate on civil rights which began in the Senate earlier in the week. The only exception is the Senate Appropriations Committee which obtained permission to meet without unanimous consent earlier this year. Hearings by the Senate Com- merce Committee — headed by Sen. Warren G. Magnuson (D- Wash.) — presumably will be post- poned until after final Senate ac- tion on civil rights. • Maxwell Richmond, president-gen- eral manager of WMEX, admitted that the station made charges to record dis- tributors for selecting their records as "golden platters." He denied that charges were based on negotiations with distributors, but that they were based on expenses incurred by the station in handling and mailing free records to listeners. • Robert S. Richmond, WMEX com- mercial manager, was told by Rep. John E. Moss (D-Calif.) that it would have been "more ethical" for WMEX to put the golden platter promotion on its rate card and "send salesmen out" to sell it to record distributors. • Mel Miller, disc jockey and pro- gram director, WMEX, acknowledged receiving $450 from five record com- panies but said he felt the money re- resented "good will." • Arnold Ginsberg WMEX disc jockey, said he received $4,400 from record companies over a IVi year period. He said he considered the money as gifts. WILD became implicated when Stan Richards, a former disc jockey at that station, told committee members that he accepted $6,225 from Music Suppliers of New England Inc. Mr. Richards said no payola was involved because he played only those records he wanted to. Mr. Richards also acknowleged staying at the Miami Beach disc jockey conven- tion at the expense of Roulette Records and charging $117 worth of clothes to the hotel tab. (Broadcasting, Feb. 15). Solicitation • WORL was associated with payola when George W. Givens, WORL manager, told how as music di- rector of WBZ Boston he had success- fully solicited 10 record companies in New York for about 1,000 records to rebuild the WBZ record library. WHIL became involved when Jack McDermott, a former WHIL disc jock- ey, testified in closed session that he had taken payola. Another witness, Harry Weiss, promotion man for Music Sup- pliers, said that WHIL (among other stations) had given him blank letter- heads with signatures of people at the station. He said he used the letterheads to make up Top 50 lists to send to Cashbox magazine, favoring MS-distrib- uted tunes. The commission also requested in- formation on charges raised by Simon Geller, applicant for a construction per- mit for an am station in Gloucester, Mass., that WHIL broadcast horse racing programs direct from the track on a regular basis. The four Boston area stations are owned as follows: WMEX owned by Maxwell E. Rich- mond, 85% and Robert S. Richmond, 15%. Maxwell Richmond is sole owner of KBMI Henderson, Nev., and WPGC BROADCASTING, March 7, 1960 ( \ f~fM IB Ml r ' This years-ahead transmitter uses years-ahead PA tubes! Continental's 50 KW installation it WJR, Detroit. Other 50 KW in- itallations include: KLIF, WOAI ind KFI, with WOR equipment in actory test. THE U.S. NAVY will soon operate Continental's 2 million watt VLF transmitter. It is far and away the world's most powerful. With it the Navy gets instant contact with any point on earth — be it a ship in the Pacific or a Polaris-carrying sub beneath the ice pack. This new transmitter uses 44 air-cooled ML-6697 tubes. CONTINENTAL'S 50 KW TRANSMITTER designed for progres- sive broadcasters* uses two of these tubes — and for the same rea- sons they are used in the big Navy transmitter! Completely reliable, they weigh only 29 pounds — can be changed in seconds by one man. These years-ahead PA tubes are just one example that proves tomorrow's transmitters are available today — from Continental! CLa-n.tLyL£Jt±xx-L SLte-CJUurnJLc^- MANUFACTURING COMPANY 4212 South Buckner • Dallas 27, Texas • EVergreen 1-1135 A SUBSIDIARY OF LING-ALTEC ELECTRONICS, INC. designers and builders of the world's most powerful radio transmitters Morningside, Md. WILD owned by Noble Broadcast- ing Corp. Nelson B. Noble, sole owner. Mr. Noble purchased WILD in Novem- ber, 1958 from Bartell Broadcasters Inc. WORL owned by the Pilgrim Broad- casting Co. Principals are Chester A. Dolan, Joseph A. Dunn, Sidney Dunn, Marie Gately and Edward M. Gallagher, all 18.5% and George R. Finn, 7.5%. WHIL Medford, Mass., owned by Sherwood J. Tarlow, 94%. Mr. Tarlow also has interests in WISK (FM) and WARE Ware, both Massachusetts; WJBW New Orleans; WWOK Char- lotte, N.C., and WLOB-AM-FM Port- land, Me. Prehearing March 16 on Miami ch. 7 grant FCC Hearing Examiner Horace Stern has scheduled a prehearing con- ference March 16 in Philadelphia as the first step in a commission investi- gation of its 1956 grant of Miami ch. 7 to Biscayne Tv Corp. (WCKT [TV]) (Closed Circuit, Feb. 29). Principal issue will be whether any of the four original applicants made improper, off-the-record approaches to commissioners while the case was in litigation. Other applicants included East Coast Tv Corp., South Florida Tv Corp. and Sunbeam Tv Corp. The FCC ordered the case reopened in April 1959 after testimony alleging ex parte con- tacts before the House Legislative Over- sight Subcommittee. The rehearing has been held up at the request of the federal court in Wash- ington trying former FCC Comr. Rich- ard A. Mack and Miami attorney Thur- man Whiteside on conspiracy charges centering around the Miami ch. 10 grant. Their first trial ended in a hung jury with the new trial currently sched- uled April 25. It is not known if the commission will be asked to delay fur- ther the ch. 7 rehearing, as well as other grants reopened on similar charges. Paar film clip issue warms, awaiting kine The House Legislative Oversight Sub- committee's request to NBC-TV for the kinescope of the Jan. 12 Jack Paar Show (Broadcasting, Feb. 29) was based on an article in the Miami Herald and not from any contact by the House group with G. David Schine, subcom- mittee spokesman Raymond W. Martin said last week. Mr. Paar had hinted in San Fran- cisco the day before that Mr. Schine. former aide to the late Sen. Joseph McCarthy (R-Wis.), might be behind the subcommittee investigation of a film on the Jan. 12 Paar show showing a Florida land development. The House unit, ask- ing for a copy of the film from NBC. said it wanted to determine if the film was a commercial and if it had been announced as such. Mr. Paar last week said Mr. Schine had an interest in another land syn- FCC veterans • Frank Fletcher (3rd from 1), president of the Federal Communications Bar Assn., presents certificate to Clara (Tillie) Iehl, chief of the FCC license division, com- memerating her 25 years with the commission. Looking on are 25-year veterans (1 to r) Commissioner Rosel Hyde; Marguerite Hubbard, assist- ant chief, license division; Hearing Examiner Elizabeth Smith, and Sally Blaine, chief, dockets division. At a luncheon in Washington Thursday (March 3), the FCBA honored 68 Commission employes who have been with the agency since its inception. dicate in Florida "and he wanted me to buy some." He added: "I wouldn't be surprised if he were a little piqued about it." Mr. Schine, he said, is "very close to those congressional com- mittees." The Miami Herald said Mr. Paar had bought a lot in a real estate develop- ment promoted by the realty firm of Dessler & Garfield; that a film showing the lot was telecast on the Jan. 12 Paar show, and that a month later after Mr. Paar walked out of NBC he was flown to Florida in a private plane owned by Dessler & Garfield. The subcommittee said Thursday it had not yet received the requested kine- scope. Public trust role emphasized by Hyde FCC Commissioner Rosel H. Hyde told a meeting of the Federal Com- munications Bar Assn. last week that "the best advice a lawyer can give his broadcaster client is to act as a public trustee." Mr. Hyde told the group that broad- casters are expected to adhere to a public trust and "to investigate their own shop." He suggested that if some li- censees remain oblivious "to what is going on under their own noses" it will be necessary for the government to do the investigating for them. The commissioner called for less in- volved hearing procedures. He cited the first hearing held before the Federal Radio Commission in 1927 which took approximately two months for a de- cision. "Today we would be extremely lucky to get proposed findings in such a short time." Commissioner Hyde suggested that some lawyers present at the meeting had clients "who are getting by on the bare minimum. The minimum in pro- gramming and in expenditures for any kind of public service activity." It would "be good advice to remind these people that such procedures will seriously in- fluence comparative hearings in which they are involved." The commissioner also reminded that licensee involvement in one case can be part of the record in future cases. Conelrad changes The FCC March 2 made provision to issue Conelrad authorizations to fm stations for operation in fm state emer- gency defense networks. The fm net- works will implement pre-attack Con- elrad alerting and aid in restoring nor- mal communication facilities after an emergency. Florida presently has a de- fense fm network employing Conelrad procedures for reporting hurricanes or other disasters (Broadcasting, August 10, 1959). 64 (GOVERNMENT) BROADCASTING, March 7, 1960 YOU MAY NOT BE ONE OF THE SMITHS*- NSI SURVEY— KALAMAZOO-GRAND RAPIDS AREA (November, 1959) STATION TOTALS FOR AVERAGE WEEK HOMES DELIVERED PERCENT OF TOTAL WKZO-TV STATION B WKZO-TV STATION B Mon. thru Fri. 9 a.m.-Noon 57,000 29,300 66% 34% Noon-3 p.m. 72,100 38,900 65% 35% 3 p.m.-6 p.m. 62,100 43,600 58% 42% Sun. thru Sat. 6 p.m.-9 p.m. 141,600 81,300 63% 37% 9 p.m.-Midnight 117,800 62,400 65% 35% BUT... On WKZO-TV You'll Meet The Smiths, Joneses And Everyone Else In Kalamazoo -Grand Rapids! Whatever their names, more people in Kalamazoo- Grand Rapids listen to WKZO-TV than to any other station. WKZO-TV delivers more homes than Station 'B' in 398 of 450 competitive quarter hours surveyed, Sunday through Saturday (see NSI Survey, at left). And ARB (April 17-May 14, 1959) also gives WKZO-TV an over- whelming lead in popularity — No. 1 spot in 74.6% of all quarter hours surveyed. That's the story on WKZO-TV. If you want all the rest of outstate Michigan worth having, add WWTV, Cadillac, to your WKZO-TV schedule. %Smtth is the most common name in the U.S., borne by approximately 1,504,000 persons. B WKZO-TV — GRAND RAPIDS-KALAMAZOO ■ WKZO RADIO — KALAMAZOO-BATTLE CREEK ■ WJEF RADIO — GRAND RAPIDS ■ WJEF-FM — GRAND RAPIDS-KALAMAZOO V WWTV — CAD'LLAC, MICHIGAN KOLN-TV — LINCOLN, NEBRASKA Associated with WMBD RADIO — PEORIA, ILLINOIS ~ WMBD-TV — PEORIA, ILLINOIS WKZ0TV 100,000 WATTS • CHANNEL 3 • lOOO' TOWER Studios in Both Kalamazoo and Grand Rapids For Greater Western Michigan Avery-Knode/, Inc., Exclusive National Representative* BROADCASTING, March 7, 1960 65 Boxscore on FTC payola charges For the second time since it began issuing complaints against payola the Federal Trade Commission last week charged that radio stations — as well as disc jockeys — took pay from rec- ord distributors. The charge was made in a com- plaint issued against Mutual Distri- butors Inc., Boston. As in earlier complaints, stations and d.j.s were not identified. The earlier complaints, that alleged stations as well as disc jockeys re- ceived payola, also were filed against Boston music distributors. The trade commission last week also: • Accepted seven consent judg- ments, bringing to nine the number of such decrees that have been signed. • Issued 16 more complaints against music distributors. These brought to 59 the number of payola complaints issued by the federal trade agency. • Received one answer to a prior complaint. The seven new consent orders, all of which prohibit payola unless a disc jockey tells his listeners he has been paid for playing a particular record, were signed by London Rec- ords Inc., New York, the only manufacturer in the group; Chips Distributing Co., and Sparks Music Distributors Inc., both Philadelphia; Main Line Cleveland Inc., Cleve- land; Class Record Sales, Los Angeles; A&I Record Distributing Co., Cincinnati and Laurie Records Inc.-Abel Productions Inc., New York. Previously RCA and David Rosen Inc., Philadelphia, signed consent orders. A consent decree does not admit that the respondents are guilty of the alleged practice. The sixteen complaints issued last week, in addition to the Boston dis- tributor, included one manufacturer: United Artists Records Inc., New York. The others: Fargo Records, Bigtop Records Inc.-Bigtop Distributors Inc., both New York; Record Merchandisers Inc., Commercial Music Co., Inter- State Supply Co., Roberts Record Distribuitng Co., all St. Louis; King Records Co. and State Record Dis- tributors Inc.-Whirling Disc Records Inc., both Cincinnati (the latter also included the affiliated Indiana State Record Distributors Inc., Indian- apolis); Volkwein Brothers Inc. and Astor Records Inc., both Pittsburgh; Midwest Distributing Co., St. Paul; Eric Distributing Co., San Francisco; Ric Records Inc.-Ric Record Co.- Ron Record Co., New Orleans, and All-State New Jersey Inc., Newark, N.J. The one answer was from record maker Roulette Records Inc., New York, which conceded that it had given "valuable consideration" to disc jockeys but denied illegal payola. It asked that the complaint be dismissed. L-O-F admits its ads were rigged — but . . . Libbey-Owens-Ford Glass Co. ad- mitted last week that a segment of its tv commercial was rigged. But it charged the rigging was done by the film producing company without its knowledge and against its explicit in- structions. The company said in a special state- ment issued at a Toledo hearing be- fore the Federal Trade Commission that it had instructed its advertising agency and the company which produced its film commercial to show the difference between its safety plate glass used in General Motors cars and ordinary safety sheet glass used in competing automobiles by shooting through the window of the front door. When L-O-F executives viewed the film they saw what they expected to see, the L-O-F statement said — distor- tion-free plate glass viewing vs. notice- able distortion through sheet glass. It was not until the FTC investiga- tion began, the company said, that it learned that "certain plate glass scenes in its commercials had indeed been filmed through an open or rolled down automobile window." The FTC complaint, charging false and misleading advertising against both L-O-F and GM, was issued last Novem- ber. It claimed that some of the filmed commercial was deceptive, particularly those scenes purportedly showing the freedom from optical distortion of L-O-F safety plate glass in the GM oar. Both companies denied the charges last week before FTC examiner Harry R. Hinkes. The hearing resumed Thurs- day in Detroit to hear GM witnesses. L-O-F's advertising agency is Fuller & Smith & Ross. The film producer was not identified. Tv set standards bill introduced in Congress FCC-recommended proposals to give that agency a free hand to prescribe "minimum performance capabilities" for tv sets were introduced last week in the Senate and House. The bills would give the FCC author- ity not only to require that all tv sets being sold be capable of tuning in every channel assigned to television (includ- ing uhf), but also to require the quality of tuning and reception to meet what- ever standard the FCC feels necessary in administering the objectives of the Communications Act. Under such a "blanket" bill, if en- acted, the FCC could require all new sets to incorporate turning for both the 12 vhf channels and the 70 uhf chan- nels, or for some other system of fre- quencies if ultimately assigned to tele- vision. S 3115 was introduced by Sen. John O. Pastore (D-R.L), chairman of the Senate Communications Subcommittee, which heard some discussion on the proposal at its tv allocations hearing last month (Broadcasting, Feb. 8). HR 10817 was introduced by Rep. Oren Harris (D-Ark.), chairman of the House Commerce Committee. Some legal experts interested in the proposal in the past have questioned the constitutionality of such a proposal on grounds the government can't tell a manufacturer how to build his set. Other bills to encourage set makers to produce all-channel (uhf-vhf) tv sets by offering tax incentives have made no progress because of Treasury Dept. opposition to the resulting tax revenue losses and for other reasons. SEC, Skiatron lawyers negotiate agreement Stipulations have been proposed to expedite the Securities & Exchange Commission's hearing on Skiatron Electronics & Television Corp. The stipulations, which must be agreed upon by all parties, deal largely with transactions or facts which are a matter of record. They would eliminate the necessity of calling witness to testify to these facts in order to get them into the hearing record. The company, which is attempting to bring a pay tv plan to fruition, has been suspended from stock trading since Dec. 18, 1959. The hearing is in response to SEC charges that Skiatron's registration statements were inaccurate and inadequate and failed to give the public sufficient information to invest in 66 (GOVERNMENT) BROADCASTING, March 7, 1960 we were that good!" \\\ "loorama ?>e" s o. loo Produced W >toducecJ w» ~&&S*gi «* «r cw^t,, S "f£fsw twy'^ wool*1".*'* »xcxirtion „\tnW<'t „»ra». a„,ftBram- .<*^f«l « "M tare's etWrts ^ wW^- a te*-\ house. ^ tore on «*?Usa& <»sp _ \ -ri*****?** a 1 ' KFMB